StartupTalky

Tag: 🔍Insights

  • Innovative Marketing strategies of Signal | How Signal emerged as a Successful secure messaging app?

    Would you be willing to use a messenger app for free that provides you with different features, all that you need? With a simple minimalistic user-friendly design. Allowing you to connect with your friends, text them with Bitmoji, GIFs, a wide range of filters to choose from, emojis, stickers, fulfilling your wants to have a business account. The answer is obviously a yes, an all-in-one flexible app that does it all. But all the while having zero respect for your privacy, no etiquettes are followed, selling and collecting your personal data to target ads.

    One application that emerged as a successful secure messaging app is Signal which applied distinctive marketing strategies to compete against the tech giants.

    Use Signal: Elon Musk
    Few Things to Know about Signal
    Comparison between Signal and other different apps
    How has the Signals messenger app integrated distinct marketing strategies?
    FAQ

    How is the Digital Tech World working in this era?

    Artificial intelligence has worked wonders, but there lies a negative side to it, and you cannot ignore it anymore. The products, services we use for free are working against, what we think, and the tech world needs to dismantle the patterns that it has created.

    Tools that were designed to work for us are now controlling us, leading to a destructive future with Artificial Intelligence that constantly bombards you with all the information that is not needed by you at the moment.

    The Social Dilemma

    The Netflix documentary that was released back in 2020 has given us insights into the horrific truth about the way social media platforms and algorithms work. One of the bone-chilling quotes by Hövermann is:

    “If you’re not paying for the product, then you are the product” — Daniel Hövermann”

    Now that people are more wide-awake, they prefer Ethics and Privacy over everything.

    Use Signal: Elon Musk

    The breakthrough was Elon Musk chimed in the conversation, suggesting the messenger app on Twitter. Musk’s tweet consisted of two words: Use Signal.

    Elon Musk Tweet about Signal
    Elon Musk Tweet about Signal

    And the app Signal boomed. People started downloading it; the Signal Advance Inc. stock rates went up as many confused it for the company which owns the Signal Messenger. A clarification came from Signal Advance Inc. later itself that it is not the company that owns Signal Messenger.

    7 Innovative Marketing Strategies of OnePlus that Revolutionized Itself and the Industry
    One of the major reason behind the success of OnePlus is its innovating marketing strategies. So, lets look at Top 7 marketing strategies of OnePlus.
    StartupTalkyAnagha S

    Few Things to Know about Signal

    A quick look into the secure messaging app Signal which keeps all of your conversations private.

    • The messenger app was launched in 2014 by Signal Messenger LLC and Signal foundation.
    • You can manage group chats, texts, photos, videos, and voice messages via the messaging app.
    • The app is famous among journalists, officials, and people who love being private.
    • It’s available on Android, iOS, and desktop.
    • The end-to-end encryption feature does not allow even the company to read your messages. As the local backups can be enabled or turned off by default.

    Comparison between Signal and other different apps

    When Mark Zuckerberg’s vision of integrating these three Facebook, Instagram, and WhatsApp was happening. Comparisons started between Telegram and the Signal messenger app. Which one is better, with what features, when the question floated around other social media apps and started trending on Twitter.

    The New Privacy Policy of WhatsApp

    Not sure about the new Privacy policy about WhatsApp that came along with its update. Leaving its users with no option but to accept the new Privacy policy over which loomed questions and doubts also led to popularity of Signal.

    How has the Signal messenger app integrated distinct marketing strategies?

    Referral Traffic

    Signal simply gave a solution to people who were looking for an alternative compared to other messenger apps with one promise. End of a data breach, complete privacy, and following the etiquette of ethics. Giving us a reason to share the app, making it go viral-coefficient.

    Collaboration

    Signal recently collaborated with other pages on Instagram, @plasticthing to shed light on its message while also reaching a wider range of audiences on the page of @plasticthing.

    Plasticthing collaboration with Signal
    Plasticthing collaboration with Signal

    Word of mouth

    People talked on Twitter when WhatsApp was about to update its privacy policy. Sending it into a frenzy, the audience not only started comparing the features of WhatsApp to the Signal Messenger app, but also its other rivals. They engaged us and created a dialog among the people.

    Influencer Marketing

    Though it was not intentional to get Elon Musk to influence people, asking them to use the app. The app was successful in having its conversational rates go up. People who saw the tweet by Musk built a trust factor among the people.

    Those who saw the tweet did go to the play store (for android users), searched the app under the influence, and downloaded it. Switching from the competitors‘ apps to Signal. They took advantage of the situation by marketing it.

    Social media Marketing and Digital Marketing

    An IGTV video of Taraji. P. Henson responded with the main key message:

    “We know nothing”

    Trying to interact with the audience on a more personal basis and establish that relativity factor.

    In their posts describing how different apps works. Harvesting our personal data and targeting ads accordingly. Asking us to make the better choice that we do have the freedom to choose, break free from the apps that constantly keep us under surveillance. Not to endure the problem because it lays underneath invisible. Harvesting data and monetizing it.

    Zerodha Marketing Strategy | Success without advertising
    Zerodha is an online brokerage platform cofounded by Nithin Kamath who never believed in advertising. It is a deep analysis of Zerodha’s Marketing Strategy.
    StartupTalkyPoonam Chauhan

    Conclusion

    Signal, is yet gaining popularity and competing directly with the tech giant apps, with people being more aware of problems arising related to their privacy. Signal has been effectively using the marketing mix strategies, nailing the question of:

    “What does it mean to successfully market?

    Connecting with the audience at the right place and time.

    FAQ

    Who is the founder of Signal?

    Signal was founded by Moxie Marlinspike and Brian Acton in 2018.

    How does Signal make money?

    Signal being a non-profit organization makes money through donations.

    What is Signal?

    Signal is a free and open-source application founded by WhatsApp co-founder Brian Acton. It provides users with privacy in messaging. It is an instant encrypted messaging app through which a user can send photos, videos, voice notes, etc.

  • Business Model Of Bajaj Group: How Does Bajaj Group Make Money?

    In this world of clashing industries, we must come across the name of the Bajaj group. Proudly calling itself an indigenous company, Bajaj Group is a multi-industry (also known as a conglomerate). This industry is one of the most well-known in our country. It is also one of the oldest of its kind. Here we will talk about its business model and its secret to strive and perform well.

    About Bajaj Group
    Business Model Of Bajaj Group
    What is unique in the Business Model of Bajaj Group?
    How does Bajaj Group Make money?
    Conclusion
    FAQs

    About Bajaj group

    About Bajaj Group

    Bajaj Group of companies, being India’s one of proudly indigenous companies, was founded in 1926. Its founder was Mr Jamnalal Bajaj. It set up its first headquarters in Mumbai. It boasts of being one of the oldest multi-business companies in our country. It serves worldwide, so it’s also multinational. Having achieved the ‘ First in the industry’ status with all plants certified and several other international awards with its excellent automobile production, Bajaj stands high in business standards.

    Areas of operation

    The Bajaj groups started operating first in India and, with the flow of time, placed themselves in the list of oldest conglomerates of India. With about 40 companies and nine subsidiaries of the Bajaj Group, the company exports mainly to Sri Lanka, Colombia, Indonesia, Netherlands, and Bangladesh. And its soon wanting to expand its exports to Russia. Not just this, the business of Bajaj Group is expanding worldwide nearly to every corner of the world.

    Key products and services

    Being a multi-business company, Bajaj deals in automobiles, insurance, financial services, electrical devices, consumer care, alloy and steel, and finally in sports. A single company provides all these services. Here is a quick list of services offered by the Bajaj Group:

    1. Automobile: Being one of the largest producers and exporters of automobiles in India, the Bajaj group exports up to 50-52℅ of its automobile production. Bajaj auto holdings limited as an investment company, Bajaj Auto international holdings BV, Maharashtra scooters Limited, PT Bajaj Auto Indonesia are all under Bajaj Group.

    2. Insurance:  Bajaj groups is also known widely for its insurance providing services. Bajaj Allianz General Insurance Company Limited, Bajaj Allianz Life Insurance is essential to assistance provided by the company.

    3. Finance services: In the field of finance, we have Bajaj finance Limited and Bajaj Finserv Limited, and these deal with financial assistance and distribution of products along with hiring and leasing.

    4. Consumer care: Mostly, cosmetics and hair care products form a part of this. Various oils, face wash, soaps, scrubs, face masks, facial creams are products it deals with.

    5. Electrical Device: Various electrical devices, primarily fans, air conditioners, poles, lattice closed towers, and high masts, form a part of the electrical devices Bajaj Groups deal with.

    6. Alloy and steel: Mukand International Limited is the part which deals with the trading of metals, alloys, and steel along with alloys of iron. Hospet Steel Limited Plant is the iron-making division, and also in steelmaking and rolling mill.
    7. Electrical components: Electrical devices such as GLS lamps, fluorescent lamps, electrically operated fans, lights, and various miniature lamps are part of Bajaj Group’s productions.

    8. Sports: Various sporting equipment and gym equipment are products of Bajaj. Equipment relating to various sports and also cycles are a part of it.

    Target audience

    Bajaj provides many different services in many other fields. It caters to the needs of everyone. Without any distinction in gender, age, or irrespective of the sex of a person, Bajaj groups provide their services. Being a multi-business company, it is a conglomerate in its truest sense. Its services attract an array of audiences, from a retired individual to a homemaker to a sportsperson.

    Business Model Of Bajaj Group

    Bajaj Group
    Bajaj Group

    Bajaj Group showcases an extraordinary business model for others to follow irrespective of what industry they are dealing with. A multi-business company isn’t set on its own; it requires strategy and all pooled into its business model. It has a diversified business structure and mainly focuses on three things – acquiring many customers irrespective of their age and sex. The second is providing a great variety of services that can cater to the needs of all its consumers. The third one is the expansion of its exports and services into different other countries.

    Its business model helps it to get a maximum amount of profit. Its revenue means include exports, shares, selling within the country, sponsoring, and manufacturing much-needed materials.

    Top 10 Indian Companies by Market Value
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    StartupTalkyAlan Joseph

    What is unique in the Business Model of Bajaj Group?

    As already discussed, Bajaj groups believe in catering to the needs of their large and diversified customers. It’s not easy to adopt these well-crafted strategies, but they made Bajaj Group’s business model inspiring every industry. These include:

    1. High exports: Exports form an essential part of the business model of Bajaj groups. It mainly exports its two-wheelers to several countries. Also, the team which handles it is very experienced.

    2. Meeting the needs of customers: The prices are reasonable for an Indian household. Also, online marketing and easy EMI options are available to those who want to buy the products

    3. A complex and unique distribution network: A highly managed and efficient distribution web that eases the setting up of business both in and outside our country. It has many warehouses and storerooms with its products—a group of trustworthy dealers.

    Providing several services and proudly being the most prominent bikes and scooters in our country, nearly 50-52 percent of its sales are exported. Some of its essential strategies in the business model also include promoting its new launch, giveaway and lucky draws, Internet marketing, easy EMI options on various goods. Other methods include different social media accounts which post about the product, providing a great versatility of products, and letting customers decide and review their products.

    Business Model of Adani Group: How Adani Group Makes Money
    Adani Group is a successful Indian multinational conglomerate. Lets know about the business model of Adani Group and how Adani group makes money.
    StartupTalkySushree Sangeeta Behera

    How does Bajaj Group Make money?

    The wisely crafted business model helps Bajaj groups to extract profit efficiently. First, the services provided by it caters to a large and diverse audience who use its services frequently. The company gains profit from as many national and international consumers as possible. Almost 50 percent of its automobiles are exported. Also, there are numerous ways to make money in its own country.

    Bajaj Group makes its money by exports. Bajaj Auto, which is a part of the bajaj Group, manufactures a large number of two and three-wheeled vehicles. These are in great demand in foreign countries. Over more than seventy countries have gotten these vehicles imported from India. It helps in adding to the revenue of bajaj groups. Selling and buying of shares also add to its revenue.

    Bajaj is a well-known brand of electronics in India; people buy electronics from this brand in many ways. Indians trust this brand, and because of its excellent performance, its demand is very high in the country. It helps the company to get more money. By using the method of recycling, the company makes its iron and steel. These, when sold this generates a large amount of profit. As steel and iron are used in every place, its sales help the company a lot.

    Bajaj has sponsored many events and even supported the Indian teams in some international events, these sponsorship helps get income. Because of the increase in the number of factories at various places, more production is the result. More production means more sales. Also, the taste of people is being taken into consideration to increase the amount of profit.

    Conclusion

    Bajaj groups which started as small businesses soon grew into a vast business empire. The founder, along with his family, all worked together in making Bajaj one of India’s most profitable brands. Not only does it provides us with a variety of products, but it also engages itself in several welfare activities. This company has won the hearts of both Indians and the people of another country. It is due to its efficiency and diversity of products.

    FAQs

    What is the revenue of Bajaj group?

    Bajaj group has a revenue of more than 50,000 crores in Indian currency.

    Who is the MD of Bajaj group?

    Rahul Bajaj is the MD of Bajaj groups.

    Who are the CEO of Bajaj Group?

    Rajiv Bajaj, Sanjiv Bajaj, and Lalit Jalan are the CEO of Bajaj Group.

    How many companies are there in Bajaj Group?

    There are 34 companies under Bajaj Group of companies.

    What are the companies under Bajaj Group?

    Some of the companies under Bajaj Group are:

    • Bajaj Allianz General Insurance Company Ltd.
    • Bajaj Allianz Life Insurance Company Ltd.
    • Bajaj Auto Finance Ltd.
    • Bajaj Auto Ltd.
    • Bajaj Electricals Ltd.
    • Bajaj Finserv Ltd.
    • Bajaj Holdings & Investment Ltd.
    • Bajaj International Pvt. Ltd.
    • Bajaj Sevashram Pvt. Ltd.
    • Bajaj Ventures Ltd.
    • Hercules Hoists Ltd.
    • Jamnalal Sons Pvt. Ltd.

  • What happened to H&M in Africa? | H&M Racism Accusations in Africa

    The World is constantly changing and evolving. Every moment transforming, new ideas take birth are implemented. Trends dominate today’s world and go fast as they come. In a moment everyone is involved and in the other everybody has already forgotten about it and is catching up with another.

    What is fast fashion?
    Problem with H&M and Fast fashion
    What happened to H&M in Africa?
    Other fast fashion brands and H&M and the need to do better
    FAQ

    What is Fast Fashion?

    In the fashion industry, as the word suggests, fast, quick, and trendy clothes are made for the consumers that are made and distributed rapidly among its consumers.

    The brands involved in the fast fashion industry:

    • Get the latest styles that are trendy into their stores.
    • The clothes are usually sold at a low price using cheap labor.
    • They produce these clothes in huge quantities and the consumers buy them recklessly. Because everyone is wearing it and it works.
    • Fast fashion is a threat to the environment, gives rise to social problems, and majorly contributes to climate change.
    • It heavily influences many aspects and brings about negative changes.

    How to Create a Zero Waste Business Strategy (4 Steps)
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    StartupTalkyPratyusha Srivastava

    Problem with H&M and Fast Fashion

    Climate change is real and it is happening. No matter how long the World leaders may deny it and entrepreneurs may go on with the sole aim of making money. Using, exploiting, polluting the resources as well as ignoring what they are doing to the planet.

    Wastage of Water

    Not to mention the gallons and gallons of water that go into the making of the clothes. That also involves generating 20% of the wastewater. Plus dumping microplastics into our oceans, which is half a billion tons of it.

    The growing culture of exploiting laborers

    How are these companies able to manufacture their clothes so quickly? There has to be someone involved, and yes, here come the laborers. Brands involved in the fast-growing fashion industry exploit their workers. They are exploiting their basic human rights.

    Making them work for insane work hours with only little pay. These laborers also include children from developing countries. The labor policies are not ethical with gender inequality, forced labor, and freedom of association. This issue has been brought up constantly, by many activists and other personalities and this inhumane practice must be put to an end.

    A report issued in 2016 by Human rights group Asia Floor Wage Alliance (AFWA) also reported cases of sexual harassment and low wages.

    Sustainable Fashion and the Conscious Collection

    People are looking for clothes that are more sustainable, recycled, or been. Thrift shops are a new option available in the market. Thrifting is becoming a thing now. Consumers are more aware now and prefer clothes made in an eco-friendly way. Even though the Swedish brand has come up with its “The Conscious Collection” H&M has been criticized by many regarding what it deems is sustainable.

    Hasan Minhaj on Fast fashion

    The famous show Patriot Act with Hasan Minhaj, which creates awareness about the issues that are important in a fun way, all the while educating us about how we can make a difference for good, is a Netflix show. The problem of the fast fashion industry is as real as it gets. The extent of it is such that Hasan Minhaj had to go to an episode of thirty minutes; the Ugly Truth of Fast Fashion.

    He smartly covers every aspect of the fast fashion industry and how it is changing the business model in his unique comedy series in 2019. The episode is a must-watch as it brings out the flip side of fast fashion.

    How AI has Revolutionized the Fashion Industry?
    AI has been proven to be successful and saves much time and effort. Let’s find out how it has revolutionized the Fashion Industry.
    StartupTalkyPooja Uniyal

    What happened to H&M in Africa?

    Back to 2015

    Featuring lesser Black models in their advertisements was observed by the people, accusing H&M Africa of racism. The brand tweeted, saying that marketing their campaigns, they wanted to convey their image positively.

    And show fashion in the light of inspiring way conveying the feeling of positivity since their marketing campaigns have a huge impact.

    Taking that, they communicated that the “white models” portray a “positive image” for the brand. It faced more backlash from the people. Another tweet came saying:

    “We have worked with many models from various ethnic backgrounds in our campaigns.”

    Cultural appropriation? Not for the first time!

    Belonging to the H&M Loves music summer collection, which was a limited edition, a faux leather headdress was called out by the Native Americans.

    H&M Headdress
    H&M Headdress

    The line was designed to include clothing and accessories for music festivals and similar events. The headdress was later removed from the US and the Canadian stores.

    Racist Advertisements and Culture appropriation

    H&M closed all its stores in South Africa after the protestors from the Economic Freedom Fighters (EFF) organized mass protests and thrashed the stores over the racist ad in 2018. The ad revolved around a Black child model with a green hoodie, reading the text “Coolest monkey in the jungle” As you are aware, calling someone monkey is used as a slur.

    People on social media called out H&M for its racist ad. The image was later taken down from their website. Some of the celebrities that had signed contracts with H&M said that they would no longer be working with the brand. Some expressed shock.

    LeBron James on its Instagram expressed his opinion on H&M's ad
    LeBron James on its Instagram expressed his opinion on H&M’s ad

    H&Ms decision to close their stores in South Africa came after a drop in their quarterly sales in a decade.

    Growth analysis and uses of ERP in Apparel, Clothing and Garment Industry
    ERP has made the business operations easier with its exceptional performing qualities in any sector. There are several amazing ERP software in Apparel Industry
    StartupTalkyVibhavari Madki

    Other fast fashion brands and H&M and the need to do better

    These fast-fashion brands in the industry need to draw a clear line between making a profit and working with ethics. The business model of the fast-fashion industry is only leading to more problems.

    The ad campaigns and the ads have to be designed by doing their research work. Keeping in mind the sentiments of the people as they have a huge impact. These brands need to draw a line on innovation and cultural appropriation.

    FAQ

    What is fast fashion?

    In the fast fashion industry fast, quick, and trendy clothes are made for the consumers that are made and distributed rapidly among its consumers.

    What are some of the fast fashion brands?

    Zara, H&M Group, UNIQLO, GAP, and Forever 21 are some of the top fast fashion brands.

    What are the disadvantages of fast fashion?

    The disadvantages of fast fashion are, not paying fair living wages to workers, poor working conditions, child labor, environmental destruction and increasing amounts of water pollution.

  • Heard of Wai Wai Noodles? | Wai Wai Noodles Marketing Strategy

    Wai Wai noodles is an Instant noodle brand. It has a completely different fan base for the people in Nepal, India. Here is the reason? The brand has had its presence since the year 1972, starting in Nepal.

    Now offers its noodles to 32 different countries. The message the brand gives out is to: Eat it anyway, anywhere, 2.3 billion packets of the Wai Wai noodles are made every year.

    Wai Wai noodles are made in India. Which now has a 1000 crores revenue in India and plans to expand its entity by the FY22 to 1500 crores as per its goal, says Varun Chaudhary, the Managing Director of CP Corp Global.

    Shifting Consumption patterns of food
    The marketing strategy of Wai Wai noodles
    FAQ

    Shifting Consumption patterns of food

    The pandemic has changed many things. We have shifted from work to office to work from home. Wearing formal, but now comfortably sitting in your PJs. Sitting and working from home is hectic, and you look for snacks that can be cooked or made instantly.

    Where Wai Wai noodles come into the picture. The brand has been existing for so long with such a strong fan base in Nepal. How has it managed to get going for a long time?

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    Coca-Cola is the world largest manufacturer and distributor of 3,500 beverages and has become successful because of its marketing strategy and campaigns.
    StartupTalkyPV Vyshnavi

    The Marketing Strategy of Wai Wai noodles

    Inbound marketing

    This strategy is based on the three principles i.e., attract, engage, and delight your consumers. It’s somewhat similar to digital marketing. The initial stages consist of creating content and experiences that the audience, finds relatable to attract them towards your business. Later, engaging them with different tools to delight them.

    Relationship marketing

    Wai Wai shares a good relationship with their consumers. They create contests and other fun activities to engage with them on a one-to-one basis, with rewards They also curate fun activities for interacting with their audiences like #NoodleDoodle, #WIC (What’s Indian cooking), and #CWWC (Catch Wai Wai cup).

    Multicultural marketing

    Talking about the fan base that the company has in Nepal. How do you think the company created it? Of course, it is obvious! They planned it long ago as they were looking for a good place with a geographic area that in some ways would be relevant to the product they were launching.

    People of Nepal, belonging to the hilly areas of Nepal share a common resemblance of culture with their love for the company’s product. The northeast accounts for more than 60% of the market share in India itself.

    Global marketing

    Wai Wai has a plan and a target ahead. To grow bigger and better in the coming year and plan to set up new manufacturing units to achieve the Organizational goal of becoming an Rs.1500 crore entity by FY22. That also means that it could be visibly catering to audiences beyond India. The business could also work wonders in Singapore, China, or Japan, keeping in mind the cultural factor. It could be a huge success if the brand established its position strategically.

    Influencers and Micro-influencers

    Including the recipes shared by the fans, Wai Wai has reposted them on their reels. It not only includes fans but also influencers and micro-influencers alike, who have a love for their noodles and are foodies on Instagram to increase their reach. Which includes pages like @sassinmyspoon, @thefoodanddrinkdiaries, and influencers @iamsukhmanibedi, who is a singer, songwriter, and actor.

    Buzz marketing

    They create content with a message that is clear, concise, and relevant for their growing community. Creating a buzz around their content.

    Content marketing and Video marketing

    Content marketing plays a major role along with inbound and digital marketing. It can ensure that your audience keeps coming back to you for the content that you create, publish and distribute among them.

    Wai Wai has an average of around 600-1000 views on their IGTV videos on Instagram. It actively is involved in giving out recipes for their noodles. It is also using the reels feature to its advantage, smartly using it to wish the audience on the festivals celebrated in India.

    Social media marketing

    Social media marketing or having an active presence on social media, Having consistency and engaging with your audience on a more personal basis. Wai Wai has been using Instagram, Twitter and Facebook effectively to market its product out there consistently. Not only the brand is promoting and marketing its product. But also entertaining their consumers to engage with them.

    Wai Wai on Twitter
    Wai Wai on Twitter

    Innovation

    Noodles can’t just stick to being noodles here. They are innovating creative ideas and sharing them on their social media platforms. This includes Sambariya Stir Fry, Noodle Thepla Wrap, Vegetable Noodle Upma, all traditional Indian recipes with a twist.

    They have come up with the #WaiWaiTwist. They also have different flavors for different market segments like Chicken and Masala Atta Noodles, Curry delight, and more. Not only that, they are doing away with ideas of stereotyping, with their creative ad campaigns.

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    Want to thrive your business?

    Take it from the story of Wai Wai.

    FAQ

    Is Wai Wai from Nepal?

    Wai Wai noodles is produced by the Thai Preserved Food Factory, Co., Ltd. (TPFF) in Thailand and by the Chaudhary Group in Nepal.

    When was Wai Wai founded?

    Wai Wai Noodles was founded in 1972 in Thailand.

    What is the market share of Wai Wai noodles in India?

    Wai Wai noodles has 20 per cent of the instant noodles market in India.

  • Breakthrough in the Travel Industry: Tale of Trivago

    What makes a startup idea remarkable is its potential to solve a problem and make people’s lives easier. The issue does not have to go unaddressed; the question is how effectively it can be addressed. Many company models are based on this notion. With that in mind, allow me to share Trivago’s amazing startup story and its business model with you.

    About Trivago
    How was Trivago started?
    Founders & core team
    Business model of Trivago
    How does Trivago earns Revenue?
    What makes Trivago unique?
    Competitors of Trivago
    Trivago: Challenges and plans
    FAQ

    About Trivago

    Trivago is a multinational technology company based in Germany that specializes in internet-based hotel, lodging, and metasearch services and products. It was Germany’s first hotel search engine, and it is now one of the country’s fastest-growing businesses, with profits doubling since 2008.

    Expedia Inc. holds a majority of the equity in the firm. A hotel search company with the main objective of changing the way people search for and compare hotels online. It also offers hotel advertisers to promote their brand on the Trivago website providing them access to a broader target audience who visits its website.

    How was Trivago started?

    Earlier, booking a hotel used to be complicated. There used to be frauds and people were not able to get better deals. Looking at this problem gave rise to new startups such as Expedia, Orbitz, etc. that allowed customers to compare prices and get the best deals.

    People liked this idea and these startups quickly gained traction. Rolf Schrömgens, Peter Vinnemeier, and Stephan Stubner saw this as an opportunity and they came up with this new hotel aggregation site which they named Trivago.

    It was founded in 2005 in Dusseldorf, Germany where its headquarters are. It was first established in a garage. It was like a bootstrapped company with very little external capital and on going away with little steps and small steps forward. They grew very slowly in the beginning but eventually gained momentum.

    Trivago has evolved from a €1.4 million seed investment to become one of Europe’s most renowned unicorns. Today, they have 3 million hotels and alternative accommodations, search through more than 250 booking sites, active in more than 190 countries on 54 platforms, 33 languages, and more than 100 filters that you can apply to your search.

    Founders & core team

    Founders:

    • Rolf Schrömgens
    • Stephan Stubner
    • Peter Vinnemeier
    • Malte Siewert

    Trivago’s core team:

    • Axel Hefer – Chief Executive Officer (CEO)
    • Anja Honnefelder – Chief People Officer (CPO)
    • Matthias Tillmann – Chief Financial Officer (CFO)
    • James Carter – Chief Product and Technology Officer (CTPO)
    • Alexander Forstbach – Chief Data Officer (CDO)

    How to start a Hotel Business
    There are many places, cities, beaches, mountains, valleys, monuments, malls and hill stations to experience in our country. And tourists would obviously look for an accommodation while they’re here. And this gives an ample amount of opportunities to the hotel industry to operate in and make a hands

    StartupTalkyAshwini

    Business model of Trivago

    Customer segments:

    Trivago has 2 types of customers. The first type includes partners like hotels, online travel agencies, and media who promote their products on the Trivago website. The second type is guests like travelers who compare offerings and pricing before making a purchase decision to book their desired hotel.

    Key partners:

    Hotels, online travel agents, and guests are among Trivago most important partners, but so are media and advertising firms, payment processors, and investors and stakeholders.

    Key activities:

    Based on key resources, Trivago acts as a platform for hotel brands to display their offerings and customers can find what they want. It manages guest and hotel networks, develops its products, and conducts sales and marketing.

    Channels:

    Trivago main channel is its website, although it communicates with brands through the sales team. It promotes its services through its web-based social networking pages, TV, and web-based advertising.

    Value proposition:

    Availability:

    The Company promotes transparency by allowing users to contribute to the content on its website. They can add content to hotel and cabin brand portrayals, complete missing brand profiles, and change profiles for quality assurance.

    Personalization:

    The platform encourages personalization by allowing firms to customize their profiles in a variety of ways.

    Convenience:

    Users can search for a variety of alternatives and narrow down results using hundreds of filters available on the platform.

    Brand/positioning:

    Because of its success, the site has developed a strong brand. It receives 120 unique visitors every month, indicating that it has a large user base. Trivago is one of Germany’s best and fastest-growing startups, with its advantages multiplying since 2008.

    Customer relationship:

    Trivago is an entirely automated platform, thus users have very little or no engagement with the team. The site’s FAQs answer the majority of questions, and email support is available for personal assistance.

    Key resources:

    Trivago most valuable assets are its website and application through which customers can search for hotels. Its highly trained workers are another crucial resource for maintaining and updating the website. In addition, being a startup, it is reliant on investor funding, which raised $53.8 million in December 2010.

    Cost structure:

    Technology setup and running costs, personnel pay, sales, and marketing divisions all contribute to the overall cost structure.

    How does Trivago earns Revenue?

    We know Trivago doesn’t offer tangible products or has no tie-ups with other hotels. So you might be wondering how it makes money. Here’s how.

    Listings:

    Trivago charges commissions to online travel agencies for promoting their services and hotel rooms on the Trivago website.

    Services:

    Trivago earns revenue by managing the listings i.e. the presence and visibility of hotel brands on their platform. For this, they have a feature known as Hotel Manager PRO wherein hotel brands need to pay the subscription fees.

    Cost Per Click:

    Trivago links itself to other websites like Oyo and Make my trip. When people visit the Trivago website and want to book their desired hotel, they get redirected to the hotel’s website.

    Trivago is promoting the hotel’s products and services and driving a sale for them. They are referring it to customers and in turn charge commission for doing the same. This is known as affiliate marketing or Cost Per Click (CPC) wherein they get paid whenever customers click on a link of that hotel’s website and their entire revenue model is based on this.

    A customer is referred to the website of the advertiser when the user clicks on the deals present in the search results. Trivago charges money for every referral. This model is known as the Cost-Per-Click (CPC) model.

    What makes Trivago unique?

    Compared to other hotel search engines, Trivago’ USP is its product focus: hotel search. It doesn’t offer other features like car rentals or booking flights just the hotel price comparison making it less confusing for customers. It benefits Trivago as well such as:

    • They have no conflict of interest.
    • Can focus on developing their products.
    • Be committed to helping hoteliers compete and travelers locate their desired hotel.

    Competitors of Trivago

    The top three competitors of Trivago are:

    Tripadvisor:

    Trivago’s main competition is Tripadvisor. It is a publicly-traded firm based in Needham. The company was founded in Massachusetts in the year 2000 and works in the travel agency business. It employs 1745 people more than Trivago. Tripadvisor has revenue of $366.5 million dollars higher than Trivago. It has raised a total of $3712.8 million, which is higher than Trivago.

    Booking.com:

    Booking.com is another major competitor of Trivago. It was created in 1996 and has its headquarters in Amsterdam. It’s in the field of web-based software. It brings in $6798 million dollars more than Trivago. It employs 19,466 people more than Trivago.

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    Trivago: Challenges and plans

    The impact of the coronavirus outbreak on the travel sector has been catastrophic. Countries are still fighting the dreadful pandemic, but communities and economies are slowly rebuilding and recovering.

    The recovery process for the travel industry will be complicated but let’s see how Trivago faced these challenges and how it will reposition itself for the post-pandemic era.

    In the fourth quarter of 2020, Trivago’s earnings and revenue plummeted. It lost €12.3 million in adjusted EBITDA, compared to a profit of $70 million in 2019.

    Despite this considerable decline, Trivago saw this as an opportunity to innovate and bring back the old and think about the new customers as well. Instead of promoting the most popular destinations, they started promoting the hidden gems i.e. smaller cities that are not on the top of your list.

    The destinations from where you start keeping it shorter or local trip. This is their new product launch i.e. new local trip offerings which are more inspirational compared to their core product which requires you to know where you want to go.

    This recent diversification beyond traditional metasearch and new launches will help them target a broader audience and not just the ones looking for hotels at low prices. They are working on the second big release and will be coming up with new product launches.

    Final Thoughts

    Being one of the world’s most burgeoning hotel search engines, it has made it possible for us to find the best hotel at the best price. The company is focused on reorganizing and streamlining its business in light of the current volatile tourism industry. I must say, Trivago nailed the market demand and came up with a fantastic startup concept that was not just our desire but also the urgent need of the hour.

    This was all about Trivago and its business model.

    FAQ

    Who is the founder of Trivago?

    Rolf Schrömgens, Malte Siewert, Peter Vinnemeier, and Stephan Stubner are the founders of Trivago.

    Is Trivago an Indian company?

    No, Trivago is an German multinational company that specializes in internet-related services and products in the hotel, lodging and metasearch fields.

    Who are the competitors of Trivago?

    Trivago competitors include Booking.com, Tripadvisor, KAYAK and Expedia Group.

  • What is Cockroach Startup? | Tips To Build A Cockroach Startup

    The word “startup” has become a popular buzzword in recent years. Starting a business is the first step in building a profitable business. By default, a startup is a losing business until it becomes profitable. Cockroach Startups are the best kind of startups.

    What is a Cockroach Startup?
    Why the name "Cockroach Startups"?
    Tips to create a Cockroach Startups
    FAQs

    How to build a Cockroach Startup

    What is a Cockroach Startup?

    Cockroach startups are startups that have a profit-making goal. Since the market is drying up and investors are becoming more aware of this, 2021 is going to be a difficult year for startups.

    In the same way as cockroaches, a cockroach-like startup persists in its efforts despite changing market conditions, environments, or investment scenarios. This group of people is capable of deciding where to spend money and where not to.

    One that struggles and persists in spite of shifting market conditions and investment scenarios is called a “cockroach” startup. When it comes down to it, they’re the ones who have the knowledge and experience to know where to spend their money and where not to.

    Why the name “Cockroach Startups”?

    Cockroaches are disliked by most people. With good reason, too. Cockroaches are unattractive and can spread illness. So why the bizarre name?

    Research says that cockroaches have been around for 320 million years, long before dinosaurs.
    In addition, cockroaches are endowed with the following traits:

    1. The ability to survive on anything is unquestionable.
    2. You might think of fruit or leather or paper or skin flakes or hair or dead insects or even soiled clothing when you think of these materials:
    3. The growth of cockroaches is astronomical.
    4. Only dies from lack of water after surviving a week without its head.
      Without food, they can last a month.
    5. Expected to survive a nuclear detonation.

    Let’s look at the similarities between cockroaches and cockroach startups.
    Cockroach Startups are characterized by the following characteristics:

    1. Companies with a low salary and expense budget. In order to continue living, one must overcome obstacles.
    2. The growth that is explosive.
    3. In the absence of venture capital, long-term planning is impossible.
    4. Constantly adapts to changing markets
    5. Possibility of becoming cash-flow positive quickly
    6. By having a real product or service, you can survive a nuclear war in business. The norm is to have a rock-solid revenue model and paying customers.

    Cockroach startups are those that have a profit-making goal.
    Follow these 7 tips and techniques to create profitable cockroach startups.

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    Tips to create a Cockroach Startups

    Cockroach Startup
    Cockroach Startup

    1) You should limit the amount of money you spend on fixed assets

    We made it a rule early on that anyone hired had to bring their own laptop to work. We were able to save a lot of money thanks to it. So, if you have 20 employees, you’ll be spending around Rs 7,00,000 on laptops. Based on usage, you’ll need to replace it at least every two years. Laptops will cost you approximately Rs 3,000,000 per year.

    Alternatively, you could use that money to hire a valuable employee!

    2) Charge money from the very beginning

    Whatever you decide to make, you should start charging money from the very beginning.
    If you make your product free and a lot of people use it, you can worry about monetizing it later, according to a widely held belief. This is a problem for a lot of businesses.
    Your product’s true value cannot be tested when it’s free. As a user, you are more likely to accept a free offer because you have nothing to lose. A $1.99 item has now become a liability. No one is going to pay for a product if they don’t value it.

    3) Non-technical founders should become more technical

    Build it yourself if it’s something that’s really important to you! As a tech startup, your business relies heavily on technology to function effectively. It is your ability to improve and optimize the product that gives you a competitive edge. Many potential improvements are lost without a certain level of technical knowledge.
    If your business involves food, you must have a solid understanding of the subject. When it comes to technology, you’d better know a little bit about it.

    4) Sell your vision and enthusiasm to potential employees, not just a higher salary to lure them in

    A higher salary would not have attracted the best talent, despite the fact that it was an option.
    As a matter of fact, you should actually sell on our vision.
    Tell them that they’ll learn a lot if they come to work for your company.

    People who were only here for the money were automatically filtered out, and dedicated people stayed.

    5) Check to see if your business plan will generate revenue before you commit to it

    It’s the same thing when you’re starting a coffee shop. As a business owner, your goal is to create a profitable entity that allows you to generate income on demand.
    Your business’s ultimate goal is to generate revenue. Profit is the goal of every sale you make. This is a bad business model if you lose money on every sale.

    6) Don’t let money overshadow the product/service

    It is impossible to ignore the importance of adding value.
    Great startups have always had value at their core. Startups that focus on providing excellent services or building products that people want to use are perfect examples of cockroach startups.

    7) Time is more important than money

    It has been said that Time is more valuable than money.
    Not to die, but to survive, to earn money, and to earn enough money to pay the bills is the goal of cockroach startups.
    In the next three years, a cockroach startup does not expect to be a big hit. They want to learn how to build businesses that will last for 10, 50, or 100 years instead of just a few short years.
    It takes a lot of learning to launch a new business venture. Learn new skills every day, from how to make minor improvements to understanding customer needs.
    Experiments should be used to measure profit growth if you’re already making money.
    Learning should be a priority for entrepreneurs. For more learning, simply increase the number of experiments when time is limited.

    FAQs

    What is a Cockroach company?

    A cockroach startup is the one that keeps growing slowly in the forward direction just like a cockroach without being much affected by the changes in the market.

    Is there difference between Cockroach startup and Unicorns?

    Yes, Unicorn startups are the companies with valuation of more than $1 billion, whereas Cockroach startup believes in sustainable growth rather than valuation.

    Are Cockroach startup or business less risky?

    Yes, Cockroach startup are considered less risky as it emphasises on cost control.

  • IndiGo Airlines Case Study: History, Present, and Future

    IndiGo the largest domestic airline and the most pocket-friendly airline of India is the second-largest preferred airline in Asia.

    As of August 2020, it will have a 59.24 percent domestic market share, making it India’s largest airline by passengers carried and fleet size.
    For the 2018–19 financial year, it was the largest low-cost carrier in Asia in terms of jet fleet size and number of passengers carried. A total of 87 destinations are served by the airline’s 1,500 flights per day.

    India’s IndiGo has its headquarters in Gurugram. International Airlines’ chief executive officer is currently Ronojoy Dutta.

    The History of IndiGo Airlines
    The current scenario of IndiGo Airlines
    COVID Impact on Airline Industry
    IndiGo Airlines Swift Recovery
    The Future of IndiGo Airlines
    Conclusion
    FAQs

    Indigo Airlines history & Future

    The History of IndiGo Airlines

    Rakesh Gangwal and Rahul Bhatia- Founders of Indigo Airlines
    Rakesh Gangwal and Rahul Bhatia- Founders of Indigo Airlines

    2006

    Founded in 2006 by Rakesh Gangwal, an NRI, and Rahul Bhatia, the head of InterGlobe Enterprises the stakes were split with InterGlobe having a share of 51% and the rest 49% shares belonging to Gangwal. IndiGo submitted a firm request for 100 Airbus A320-200 airplanes in June 2005 with plans to start tasks in mid-2006.

    IndiGo took conveyance of its first Airbus airplane on 28 July 2006, from New Delhi to Imphal via Guwahati after one year in the wake of putting in the request.

    2007

    By the end of 2006, IndiGo had 6 airplanes and by the end of 2007 9 more airplanes were added increasing the total count to 15.

    2010

    Before the finish of 2010, IndiGo previously had 17.3% of the portion of the overall aviation industry, supplanting the state-run airline Air India as the third aircraft in India, behind Kingfisher Airlines and Jet Airways.

    2011

    In 2011, IndiGo submitted a request for 180 Airbus A320 airplanes in an arrangement worth US$15 billion. In January 2011, in the wake of finishing five years of tasks, the carrier got authorization to dispatch worldwide flights.

    The first international service was between New Delhi and Dubai followed by flight services from New Delhi and Mumbai to Bangkok, Singapore, Muscat, and Kathmandu.

    2012

    August 2012 marked as a turning point for IndiGo, when it surpassed Jet Airways in terms of market shares(a whopping 27%) and became the largest airline in India
    IndiGo works over 647 day-by-day trips to 39 destinations, 34 in India and 5 global.

    2017

    In 2017, IndiGo turned into the primary Indian transporter to work 1000 flights per day and, with the conveyance of the 31st Airbus A320neo airplane, an armada of 150 airplanes.

    IndiGo additionally took conveyance of its first ATR 72 600 airplanes in December.

    2018

    In 2018, IndiGo kept on extending its worldwide course organization to 15 objections, adding everyday direct trips to Hong Kong, Doha, Phuket, and Istanbul.

    IndiGo won the ‘Best Low-Cost Airline in Central Asia & India’ award for nine consecutive years till 2018.

    IndiGo abides by three values: punctuality, pocket-friendly airfare, and quality experience.

    The current scenario of IndiGo Airlines

    Indigo Airline Logo
    Indigo Airline Logo

    Adhering to their original idea of being a pocket-friendly airline (LLC: Low-cost carrier) IndiGo offers just Economy Class seating and doesn’t give on any of its trips in-flight entertainment or free dinners (however it has a purchase on-board in-flight supper program).

    Premium administrations, with extra advantages like pre-relegated seats and meals ready, are offered at a higher rate.

    COVID Impact on Airline Industry

    The global pandemic has hit the airline industry across the world at an alarming rate. IndiGo has suffered a severe impact due to the lockdown scenario.
    India has suspended domestic and global flight activities somewhat recently in March to control the Covid spread in the country.

    The domestic flight administrations continued on May 2020 in a restricted way. Aviation workers still are permitted to work with only a 45% capacity as of May 2021.

    The income from activities plunged 91.9% year-on-year to â‚č766.7 crores during the June period. Between April and December 2020, IndiGo announced overall deficits of Rs 4,659 crore, while incomes shrank 67.5 percent year-on-year.

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    IndiGo Airlines Swift Recovery

    Despite all these complications, the fact that IndiGo has made a swift recovery is noteworthy. It has brought the aviation industry to 80% of its pre-pandemic stage. IndiGo took 44 planes from Airbus SE in 2020 – the vast majority of any client and fixing Delta Air Lines Inc and China Southern Airlines Co Ltd – as it supplanted more seasoned planes with more eco-friendly fresher models. It is additionally outfitting to grow its armada further from 2023.

    With a 52% domestic share of the market in 2020 versus 47% in 2019 and benefit insight following a loss last financial year that is in 2019, IndiGo is extending its range to more modest Indian urban communities like Ranchi, Patna, and Gorakhpur.

    By the end of 2021, IndiGo is confident and optimistic that it will get back to normal and continue delivering top-notch service to its flyers. As of June 2021, IndiGo is the 7th largest airline in the world.

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    The Future of IndiGo Airlines

    Ronojoy Dutta, CEO of IndiGo
    Ronojoy Dutta, CEO of IndiGo

    Ronojoy Dutta, CEO of IndiGo claims that IndiGo is out of crisis and says that he is optimistic about the future. Despite the multitude of issues the business is confronting, IndiGo’s year-over-year yields have gone up 8% and that is generally because individuals have more prominent trust in the IndiGo item and it appears in two regions and specifically in contract flights.

    IndiGo is excelling on contract flights and simultaneously, its gathering work area is occupied. IndiGo’s main goal is to create extraordinary availability for India from little urban communities to enormous urban communities to nations around us.

    Development is vital for IndiGo.

    Accordingly, the main concern technique is to continue reducing airfare and continue developing quickly hence associating the whole country. Since IndiGo’s growth had been curbed for nearly 2 years due to the global pandemic, Ronjoy Dutta, the CEO claims that growth and expansion of the industry are very crucial at this point.

    IndiGo has a four-corner strategy. From Delhi, we can go to a ton of places within six hours. From Mumbai, many spots in Africa; from Chennai bunch of spots in the southeast and Kolkata loads of spots in north Asia. IndiGo will cover every one of them.

    The industry plans on reaching small towns, small cities, and other remote locations like Ladakh where flight connectivity is almost non-existent, and other international destinations where India has never flown to (yet).

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    Conclusion

    Although for the next 2 years IndiGo expects a slight decline in growth due to the pandemic situation, the airline industry currently focuses on increasing productivity and providing a quality, top-notch experience to its flyers.

    FAQs

    When was Indigo airlines founded?

    IndiGo was founded in 2006 as a private company by Rahul Bhatia and Rakesh Gangwal.

    What type of aircrafts does IndiGo fly?

    IndiGo operates the Airbus A320 CEO & NEO, the A321 NEO and the ATR 72-600 aircraft.

    How many cities does IndiGo fly to?

    IndiGo has a total destination count of 90 with 66 domestic destinations and 24 International.

    Who is owner of IndiGo Airlines?

    IndiGo Airlines is operated by Interglobe Aviation Limited. Rahul Bhatia and Rakesh Gangwal are the owners of Indigo Airlines. Rahul Bhatia of InterGlobe Enterprises higher stake in IndiGo than the co-founder Rakesh Gangwal.

  • Wedding Insurance: An Emerging Business Model

    Having insurance for anything that goes wrong ensures that you are shielded. The insurance will pay you back the money. Looking in the times we are, having industry in place is a must. Insurance is available for everything. Ranging from insurance for your car to one for your home or even your wedding.

    A humongous task
    But what if your dream day turns into a complete nightmare?
    Why get a Wedding Insurance?
    Types of Wedding Insurance
    How Wedding Insurance is Emerging as a new Business Model?
    FAQ

    Planning a Wedding is a Humongous Task

    Planning a wedding is no joke, and people involved in the wedding business will tell you about it. Behind the scenes of a single wedding day requires months or even a year of planning in advance. Besides, you want everything to be perfect and dreamy as per your wishes.

    For so long, the industry that has been dealing with weddings has been a completely different sphere. It includes:

    • Dressing
    • Cakes
    • Decorators
    • Food
    • Booking
    • Music
    • Venue

    And you know, the list does not end here. You need to constantly be on the look-out for everything.

    But what if your dream day turns into a complete nightmare?

    You can plan everything, but at times some things are beyond our control. But still, at times, not everything works out according to what you plan, and there goes the months of planning and taking every minute detail of planning right in the bin.

    Weather

    The last thing you want is a snowstorm to hit and not being able to do anything about it. Now, the climate is something that is natural, and you can’t help it.

    Fireworks gone wrong

    All the while, you are walking and your guests are holding sparklers to make your entrance memorable. Your dress accidentally catches your wedding dress on fire.

    Health issues

    What if your other half faces an emergency health problem right on your wedding day. Or someone from your immediate family.

    Why get a Wedding Insurance?

    Insurances act as a shield when something goes wrong. Planning every tad tidbit. Covering all the minor and major factors that go into the planning and arranging of your wedding day. Walking down the aisle when everything is just perfect. Because you do not want a scandal while having the day that you dream of coming to life.

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    Types of Wedding Insurance

    Event cancelation coverage

    Now, this policy will pay you back if your wedding is canceled over some of the reasons like the following:

    • The bride or the groom needs to be immediately deployed to the military.
    • If any extreme weather does not allow you or most of your guests to attend the event.
    • If either person from the couple could be facing any serious emergency health issues or someone from their immediate family.

    Just in case if you need to reschedule, the policy may also help you reimburse your money if you already have paid for the venue and the caterers under unforeseen circumstances.

    Which also includes:

    • Wedding gifts, photographs, videos that are lost or damaged.
    • If your photographer does not show a refund.
    • Repair or replacement costs for your wedding attire and rings.

    Event liability insurance

    Majorly limited to a 24-28 hours period. It helps if you are planning on a rehearsal. It protects:

    • The rehearsal dinner
    • Wedding ceremony and reception
    • The set-up and removal within 24 hours of the event.

    It also covers the cost if you are legally accused of injuring someone at your wedding or causing damage to the venue.

    How Wedding Insurance is Emerging as a new Business Model?

    Need of the hour

    The pandemic caused much chaos in our lives. Delayed the reopening of our schools, colleges, restaurants, parks, and some of the most important days planned by many. It prolonged many people’s weddings.

    Establishing trust with the customers

    Providing people with that peace of mind. The segment of the market that is booking halls for their weddings are also trusting. These wedding insurance companies, that they will protect their investments if anything goes wrong during these uncertain times.

    Specifically tailored policies

    The couples have the policy to choose from which suits them according to their wants. With the flexibility to also add some packages along with either event cancelation coverage policy and the freedom to add some specific package to the policy if needed.

    Search Engine Marketing

    The wedding insurance industry is leveraging platforms like Google Ads to increase their organic search results (SERPs). So, for example, if someone is looking for a company, it will use the keywords like “wedding insurance” and organize your websites by topic. So that it increases the probability of coming up in the search results.

    Using pay-per-click (PPC) allows you to pay a fee to have your website on the search engine result page when people are looking for specific keywords or phrases in the search engine.

    Social media marketing

    Reaching out to young couples looking to plan a wedding on social media. Especially the brides who look for the options directly on social media when researching for what they are looking for.

    These companies use Pinterest as it is the go-to place to plan anything and everything.

    Ranging from ideas for DIYS; indoor decor to planning your weddings. They expand their boards using seasonal photos, and optimize the boards in a way so they gain visibility on Pinterest.

    Referrals and Digital marketing

    There is no one better advocate for your business than a satisfied customer. Wedding insurance companies now have their own websites. To make their presence visible online in the digital world.

    Sharply pairing up the space with a section of reviews from satisfied customers with the service, that in turn act as referrals.

    They also use E-mail marketing appropriately for their wedding business and getting into the right directories for digital marketing.

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    FAQ

    What is covered by wedding insurance?

    Wedding insurances usually covers the cost of the wedding ceremony and reception if something goes wrong.

    How much does wedding insurance typically cost?

    Wedding insurance policies ranges roughly around $215 to $1300.

    What are the types of wedding insurance?

    There are two types of wedding insurance, Event cancelation coverage and Event liability insurance.

  • Signal Business Model | How Does Signal Work and Earn Revenue?

    In recent times, Signal has become the talk of the town after an issue was reported regarding WhatsApp data privacy. Moreover, nowadays hackers or many spurious acts have been carried out where, which happened due to data leakage. So it would be necessary for someone to hold data privacy at a high-security level before it gets in the wrong hands.

    Phone calls, messengers, share videos or images and voice calls are highly personal between one party and the other parties. So, securing such data is a high risk as well as an integral role to protect an individual’s privacy.  

    Since February 2021, three major social media sites have been at stake- Facebook, Twitter and WhatsApp after they failed to accord to the new rules and regulations of the Ministry of Electronics & information technology.

    WhatsApp have been chastised for being counterfactual messenger apps, whereas WhatsApp proceeded a Controversial policy update as it is compulsory for a user to share data with Facebook when he/she is opening a WhatsApp business account. This issue engendered a deluded act on the side of WhatsApp. Eventually, people began to hype the launch of Signal.

    Generally, Signal is a cross-platform centralized encrypted instant messaging service where it functions one-to-one or group chat and subsumes files sharing, voice notes, images and videos download etc. I know, people may wonder that Signal and WhatsApp have analogous features, but Signal has been given a recognized brand name in terms of protection of data privacy.

    Where does Signal operate?
    Main Products and Services of Signal
    Target Audience of Signal
    Business Model of Signal
    What’s unique about the Business Model of Signal ?
    How does Signal makes Money?
    FAQ

    Where does Signal operate?

    Signal was launched on 29th July 2014 by Signal Technology foundation and Signal Messenger LLC to secure all communications with end-to-end encryption. Signal is licensed to access in android, IOS, Linux, Mac and Desktop with an updated version of it.

    An Interesting fact about the origin of the Signal is that it is a California-based app, a not-for-profit organization. So, obviously Signal is accessible worldwide, where any person from any distant place can endure the features of the Signal app. Currently Signal has surpassed 40 million users globally.

    Main Products and Services of Signal

    As is discussed above Signal app has been renowned for screen security. Apart from that, the app is ready to bestow top-notch features to feel safe while functioning.

    The app has five privacy features such as an incognito keyboard, as you see when you are about to type something it will suggest you complete the sentence because the keyboard is functioned to save what you are typing. But on Signal, it doesn’t allow your keyboards to save.

    Signal access the users to screen lock by setting fingerprints to lock. Besides, Signal also augmented the group invitation privacy mode, where you can invite as many people to the group, but joining in such a group is valid only if the person accepts the invitation or is willing to join.

    Notably, Signal was launched such that even the Signal app itself or the government cannot access a person’s chat or personal data because the app is processed into end-to-end encryption.

    Target Audience of Signal

    Signal aims to capture social media users, business account users, or any individual who wants to protect their personal information from getting it deleterious.

    Number of Users on Signal
    Number of Users on Signal

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    Business Model of Signal

    Signal is a messaging platform that bestows end-to-end encryption, where the sender and receiver only know what is said and heard, neither the Signal app itself nor Government have the right to peek into someone’s personal data.

    The app provides text messages, sharing, voice notes, images and videos download either among one-to-one or group chat. Recently, just like WhatsApp, the Signal also installed payments mode, where the users can transfer funds to the freinds and family via ‘MobileCoin’.

    Payments on Signal
    Payments on Signal

    Besides, Signal earns money through donations, as the company is a non-profit organization. As of 2021, the Signal crossed more than 40 million active users, as many corporations are willing to make donations and can donate to the Signal Technology Foundation either in regular currencies or cryptocurrency.

    What’s unique about the Business Model of Signal?

    Signal is famous for its rise in 2020 after the tweet from Elon Musk to “Use Signal” amid the WhatsApp privacy policy adjustment.

    Elon Musk tweet about Signal
    Elon Musk tweet about Signal

    Signal does not have a detailed Business Model as it is a non-profit organization run application. Signal earns money through Donations.

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    How does Signal makes Money?

    Donations are the main form of revenue for Signal as it is owned by a non-profit foundation. It is a tax-exempt organization based in the United States. Signal also holds the privacy of the donors therefore the donors are unknown and the donation amount is also kept in the dark.

    Due to the non-profit nature of the company, the company only focuses on the privacy of its users. Donations to Signal can be made in both regular currencies and cryptocurrencies.

    The largest donation received by the foundation was in 2018 where WhatsApp co-founder Brian Acton donated $50 million who acts as the executive chairman of the Signal Foundation currently.

    Conclusion

    Two words: “Use Signal” from Elon Musk made a sizable impact on the price of the shares of Signal. The app saw a major increase in the downloads. The application was also endorsed by the Black Lives Matter protest organizers during the summer protests.

    Signal is mainly used by journalists and investigators to protect source identity. All this information only solidifies the trust of its users in the Signal application to guard their privacy as it is one of the only messaging applications that doesn’t collect identifiable information on its users. And because the foundation doesn’t focus on profit makes the application trustworthy in maintaining the privacy of its users.

    FAQs

    What is Signal?

    Signal is a free and open-source application founded by WhatsApp co-founder Brian Acton. It provides users with privacy in messaging. It is an instant encrypted messaging app through which a user can send photos, videos, voice notes, etc. without the worry of not having privacy.

    Who is the developer of Signal?

    Signal was developed by Signal Technology Foundation and Signal Messenger LLC headquartered in California and was released in July 2014.

    How does Signal make money?

    Signal being a non-profit organization makes money through donations.

  • Berger Paints Business Model | How does Berger Paints Make Money?

    A business model is a criterion to find an orderly business-like way to open long-term value for a company while providing importance to customers and apprehending value through monetization schemes. It can be of any industry which has several assumptions to comprehend in the marketplace.

    When it comes to wall paints, many multinational paint companies pop up in our minds. From which Berger paints is one of them. It was founded in 1760 by Lewis Berger and was incorporated in Kolkata, India in 1923.

    About Berger Paints
    Key Products and Services of Berger Paints
    Target Audience of Berger Paints
    Business Model Of Berger Paints
    What’s unique about the business model of Berger Paints?
    How Does Berger Paints Make Money?
    Conclusion
    FAQs

    About Berger Paints

    About Berger Paints

    With modest outfits in India in 1923, today, Berger Paints India Limited is the second largest paint corporation after Asian paint in India with a uniform track record of being one of the fastest-growing paint companies for the past few years.

    The company is set up in many areas Russia, Poland, Nepal, and Bangladesh. It has hands of around 2,800 and a distribution bandwidth of 25,000 plus agents.

    Key Products and Services of Berger Paints

    Berger Paints Products
    Berger Paints Products

    Berger Paints provide several painting products including, decorative paints, coatings, chemicals, and industrial finishing products. We can go through its product finder that provides one to choose the best colors for their inner and outer walls.

    It provides professional painting services to decorate homes, buildings, and offices with its incredible color palette and complexions of your preferences.

    Target Audience of Berger Paints

    Berger paints mainly focuses on marketing by their promotional strategies to draw the attention of their audiences. They advertise their products through TV commercials. This plays a significant role in their promotion. They intend to prioritize their product extent for combinations and expand its resources across towns and small cities. They spread their advertisements through social media marketing. Berger paints promote its theme on social media platforms to improve the attention of the brand with its audience.

    The themed activity highlighted the promotion of Berger’s color palettes and compositions. For example, the #JaldiKaro theme was geared up on many social media channels including, Facebook, Instagram, and Twitter. It became possible only with the support of a series of joyful videos. Even in the offline advertisement, Berger paints made an immense splash on travel media on the trains, flights, buses, etc.

    Berger Paints Advertisement

    Business Model Of Berger Paints

    Berger Paints Logo
    Berger Paints Logo

    Berger Paints explores the brand with the marketing combination covering the 4Ps. These 4Ps refer to the amalgamation of product, place, price, promotion. There are several marketing strategies like product designing, pricing method, publicity planning by advertising, etc. They are giving their customers a variety of innovative painting ideas for decorating and industrial too.

    The company’s protocol is to establish in the market and position its product with the help of service segregation, product segregation, and image segregation which helps to grasp a good position in the market by offering better value products at a reasonable and affordable price. These business schemes, based on Berger Paints’ marketing which helps the brand to succeed.

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    –

    What’s unique about the business model of Berger Paints?

    As we have already mentioned, Berger Paints is one of the top paints companies in India. The product portfolio of Berger Paints contains decorative paints and industrial paints, which form the product scheme in the marketing of Berger Paints. The Berger Paints of today has an enticing history of varying ownerships.

    Berger Paints has driven through many ups & downs along with ownership changes to increase its current significance. The majority stake is with the Delhi-based Dhingra brothers.

    In its business model, Berger paints have the following secret recipes, which are the pillars in their business strategy:

    1. Focusing on the base of the company – Mr. K. S. Dhingra, advocater, Berger Paints, stated, “We have to concentrate on paint and rise only in paint. It’s particularly a competitive job. One minor misstep can take us back more than four months behind our partners. We have to leg it safely. Our competitors are waiting for Berger to make a mistake. We even wait for our competitors to make a mistake so that we can cover the opening between them quicker.”
    2. Strengthening the competition track – Berger has only focused on bringing up its products with unique features. This has let it create a strong brand for such products. By this, Berger products have promoted Berger to strengthen its competitive positioning in the industry.
    3. Distribution of capital – Mr. K.S Dhingra, promoter, Berger Paints stated that whatever net worth is available to them, they will utilize it only for their paint business. The capital will never use it for any other purpose. They will use the capital in a controllable manner.

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    How Does Berger Paints Make Money?

    Berger makes money through all the products and services mentioned above. Berger Paints India lifted to the 15th position from its 24th position in the fiscal year of 2016. It goes on to provide innovative, advanced, and refined paint products and services. Berger Paints is the second largest firm in India which established itself as a trusted brand in the Indian paint business.

    The company is planning to subsidize expansion. Berger Paints India Ltd Managing Director & CEO Abhijit Roy stated that they are already in the process of subsidizing two fresh new plants. Around Rs 220 crores are being utilized in a facility in Bangalore. On the other hand, another plant is appearing near Pune. The plant in Bangalore would generate water-based paints. The other plant near Pune would provide industrial-based paints.

    In this way, it will maintain its growth by some of its plans. Berger stands out with its distinctive business model that intends to give its customers with best outputs and services at reasonable prices. Berger is not one of the firms that have attained fast growth and expansion. But one that stands as a market leader purely because it has innovated things and earned its position.

    Conclusion

    The above study on Berger Paints states all the marketing schemes that the firm is using have one goal. The one goal is to circulate awareness about its products and services and schedule appointments with its customers using a satisfying combination of digital media and offline trade plans to withstand this problem. They have a great Digital Marketing strategy. They have to keep their methods growing with time to make them suitable. The company has to preserve its reputation as well as maintain its status. They also need to maintain their performance amazingly as they are already doing.

    FAQs

    What is the business of Berger Paints?

    Berger Paints Ltd is an Indian multinational paint company, based in Kolkata, India involved in paint color business.

    Does Berger Paints operate in different countries?

    Yes, Berger Paints is a multinational company. Berger Paints has 16 manufacturing units in India, 2 in Nepal, 1 in Poland and 1 in Russia.

    Who is the owner of Berger Paints?

    U. K. Paints India Private Limited is the parent company and owner of Berger Paints.