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Tag: 🔍Insights

  • H&M Marketing Strategy | How H&M Became the Second-Largest Clothing Retailer

    When we talk about top-branded fashion stores, the very first thing that strikes our mind is either H&M or Zara. Being the fast-fashion clothing & accessories for men, children, women and teenagers, H&M became the second-largest global clothing retailer after Zara. The company manages its operation both offline owing more than 5000 stores in 74 countries and online shopping in 33 countries.

    Erling Persson established H&M exclusively for women’s clothing in 1947 in Vasteras, Sweden. Later, the company built subsidiary brands such as Monki, Weekday, Cheap Monday, ARKET, FaBric Scandinavian AB and COS & Other Stories under the main branch H&M set out worldwide.

    Besides, the brand also actuated other tyros to start up their careers as designers and did various philanthropic works. You may be wondering how a small clothing store located in Sweden became the second largest clothing retailer brand in the world. Hereby, H&M followed many marketing strategies that aided the brand to reach heights in the clothing retailer business.

    H&M Key Marketing Strategies
    The Unique Marketing Strategy of H&M
    STP (Segmentation, Targeting and Positioning) Strategy of H&M
    H&M Marketing Campaigns
    H&M Covid-19 Marketing Strategy

    H&M key Marketing Strategies

    Product Strategy:

    The company is known for “Fast-fashion clothing stores” which means they never fail us in presenting high-quality clothes & winning accessories that are admired according to the fashion trends.

    Besides, they are always prepared to release new product lines on time and sell European influenced fashion in the American market as it brings inter-cultural fashions in such demographical.

    H&M product strategy is about providing high-quality clothing according to the latest fashion at the best price possible. The company maintains four product stages- Introduction, Growth, Maturity and Decline stage, whereby the product manager analyzes the demand & supply of H&M products and works on these 4 stages of product life to bring effective marketing strategy on the new product to compete in the market.

    Price Strategy:

    According to the buyers, Some clothes by H&M cost an arm and a leg to acquire as they provide high quality fashion. While H&M focuses to satisfy customer’s needs with high quality fashion at a low price by controlling transport and labor cost to their possible. H&M clothes are priced as low as Rs 399 to as high as Rs 7999.

    Promotion Strategy:

    H&M developed a multi-channel promotion strategy that subsumes- advertising, sales promotion and internet promotion that helped the brand to be exposed worldwide. Moreover, the company entices customers by building brand awareness by showing low prices on the products while marketing them.

    Place Strategy:

    H&M established a reliable bond between customers and the company, by owning outlets in different geographical places all over the world. H&M make their basic goods in Asia, whereas high branded goods in Turkey and sell them in their owned 5000 plus stores in 73 countries.

    Cost leadership Strategy:

    H&M sells their fashionable clothes at a low price to broad markets, where the price is determined according to the market price of a certain niche. Cost leadership strategy focuses on working efficiency in expanding their market share rather than setting a high price to earning a huge profit margin.

    People Strategy:

    H&M always emphasizes the customer’s needs and provides them with fashionable items that are trending at that period of time.

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    The Unique Marketing Strategy of H&M

    H&M always comes up with new products that increase the customer’s desire for clothing, that too at an affordable cost. Their only notion is fashion and quality at the best price.

    They have everything that a person may look for, from normal wear to business suits, sports wear to lingerie sets all at a reasonable price. They collaborate with other top brands to establish a fresh style.

    H&M collaborated with Karl Lagerfeld in 2004, Versace in 2011, Alexander Wang in 2014 and the collaboration with Balmain is the most triumphant to date.

    H&M x Balmain
    H&M x Balmain

    They also collaborated with the celebrated Indian designer Sabyasachi in 2021. The collection was named Sabyasachi x H&M.

    Sabyasachi x H&M
    Sabyasachi x H&M

    Before releasing the season’s collection, they fuel the people’s curiosity by promoting it on social media platforms. The brands mostly target the teens, to get their attention, they make sure their brand pops up in every online platform and publicize it by the influencers with a large following.

    They feature models in different skin colour and sizes, giving the notion that fashion pertains to everyone irrespective of their skin colour or size.

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    STP (Segmentation, Targeting and Positioning) Strategy of H&M

    Segmentation Strategy

    H&M almost already reached various cultural, religious and lifestyle all over the world.

    • Segmented into class- from middle class to high society by rendering low-cost price products to extravagant products.
    • Segment by age- H&M literally covers all genders from the age group of 15 to 30 years old in presenting them fashionable products and accessories.

    Targeting Strategy

    H&M basically targets fashionable and trending consumers who are very much interested to spend their money on purchasing high-quality clothes. Notably, H&M highly aims to target women, as they usually invest a lot of money in purchasing fashionable items- clothes, accessories, shoes, Garment care etc. at an affordable price.

    Positioning Strategy

    H&M is a fast-fashion clothing retailer which manufactures products in their rented or owned outlets and sells them worldwide. For instance, those fashionable European clothes are brought into the American market to create demands. Besides, the company functions online as well as offline by understanding socially, economical and environmental sustainability.

    H&M Marketing Campaigns

    H&M’s campaigns always make people go awed with their inklings, ideas and modern clothes at an affordable rate. Considering the risk factor in having a campaign outdoors, H&M took a distinct step and are conducting campaigns on digital platforms.

    In 2015 they launched a campaign ‘H&M Conscious’ to promote sustainability initiatives.

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    H&M Covid-19 Marketing Strategy

    COVID-19 pandemic made a huge impact on people’s lives. Due to unavoidable circumstances, the markets were shut down, creating a great difference in the revenue of the companies and leading to unemployment, a deficit in GDP and low economic growth.

    As per the reports, 65% of brands have undergone a decline in earnings. The brands that managed to maintain their sales or had an increase in sales were the companies that retail basic products such as household necessities, hand sanitizers and facemasks. The disposable gloves, cough and cold medicine, packaged foods, and training materials were the products that were on request in E-commerce during 2020. As per a study, many companies and restaurants endured a fallback.

    To unravel the issue, the companies created modern techniques for marketing their products, obeying the COVID-19 rules. Helena Helmersson, H&M’s CEO decided to shift the shops online to keep them floating and to advertise for promoting the digital stores.

    Applied to the year before, in March H&M had a 17% rise in online sales. To increase the income, the company has decided to enlarge their digital service into European countries and also step into the Austrian and German markets.

    H&M groups have boosted their sales by adding warehouse items into their list and it turned out profitable in Sweden. The brand has over 5,000 stores worldwide in 74 countries, the counting will strengthen as the days pass with more visionary ideas.

    FAQs

    Who is the founder of H&M?

    The H&M founder is Erling Persson, who founded H&M in 1947.

    Who is the CEO of H&M?

    Helena Helmersson is the current CEO of H&M.

    Who owns H&M?

    Stefan Persson is the person who owns over 36% of shares in H&M, thereby owning the majority of the company’s stakes.

    What is H&M parent company called?

    H&M parent company is known as the H&M Group.

    What are H&M subsidiaries?

    H&M has numerous subsidiaries. Some of the H&M subsidiaries are Monki, Weekday, Cheap Monday, COS, & Other Stories, and ARKET.

    How H&M started?

    H&M started when Erling Persson opened his first shop in Västerås, Sweden in 1947, which was exclusively meant for selling women’s clothing.

  • Cricbuzz Business Model | How does Cricbuzz makes money

    When the most awaited T20 World Cup match final is gonna start, as you are oblivious of it and attending a crucial meeting at the office or with family. You can skip neither meeting nor the match. Even though you have a phone and a ferret for the score on Google doesn’t give you more goosebumps than watching it live.

    Sometimes, Google itself takes time to update the current news of cricket, but here Cricbuzz is an app & sports website that engages in Indian cricket news. Cricbuzz covers news, articles, live commentary including the textual context in the video of live cricket, player stats and team rankings.

    Times of India invested a major share and became the owner of Cricbuzz. Three former Infosys employees- Pankaj Chhaparwal, Pravin Hedge and Piyush Agrawal jointly developed a mobile app for live cricket news & scores in 2004.

    Cricbuzz became the 7th most searched site in India as of 2014, and the app was hyped with more than 100 million downloads in 2019. According to the report, in 2015 the Cricbuzz website crossed over 2.6 billion page views, making it the most renowned mobile app for cricket news in India.

    Where does Cricbuzz operate?
    Target Audience of Cricbuzz
    Business Model of Cricbuzz
    How does Cricbuzz make money?
    FAQ

    Where does Cricbuzz operate?

    Cricbuzz is an Indian cricket news website that functions all over India, gathering all cricket news & score live and updating it on the website.

    Target Audience of Cricbuzz

    When statistics are taken by Top end Sports on ‘which country has most cricket fans?’ whereby India ranked first in the list with 100 regional popularity. Usually, 70% of people in India are cricket fans, and without any dubious Cricbuzz underscore the population of Cricket die-hard fans.

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    Business Model of Cricbuzz

    Cricbuzz offers live coverage of cricket matches including videos, updated scores, and commentary. It provides its services to On-Mobile. On-Mobile has collaborated with different mobile operators that function its services worldwide over 1.68 billion mobile users across the globe. Cricbuzz derives its primary source of income via ON-Mobile.

    Apart from that, Cricbuzz generates revenue from displaying advertisements on its platform, where they have partnered with InMobi for generating mobile advertisements.

    Cricbuzz became the most reputed sports website in India, after defeating the top competitors– International Cricket Council, Cricket Exchange, ESPNcricinfo and OneCricket.

    How does Cricbuzz make money?

    The two main sources of revenue of Cricbuzz are advertisements and selling the latest cricket updates to the On-Mobile networks as they cast the gathered information of cricket from Cricbuzz on various sports networks all over the world. Also, the company sells cricket scores to the Telecom operators and, they present the scores on other sites and charge a small fee for them.

    Besides, the Hike messenger pays a huge sum to Cricbuzz in streaming live scores to its users. Cricbuzz sends messages to their users to keep informed of the latest news & scores of the live match. Notably, Cricbuzz net revenue is worth 7.8 million dollars with more than 100 million users.

    Cricbuzz also generates revenue from its recently launched subscription service – Cricbuzz Plus. The services offer users In-match clips for select India matches with no ads.

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    Conclusion

    Every game has a bunch of crazy buffs, but cricket lovers are the craziest among them. When a match begins they get into their own space. It’s only them and the game, the rest of the world turns out blank. They skip their food, family, friends and even work if they can, they refuse to book from the screen just to make sure they don’t miss any of those crazy fan moments or shots.

    Sometimes, there come unavoidable duties and we have no option left other than skipping the game. But that doesn’t mean we can’t keep track of the scores of the game.

    If you want to know the live scores and news at the actual time, then the Cricbuzz is one you are looking for. The scores are updated on the site, or you can also download the Cricbuzz app on your device.

    FAQs

    What is Cricbuzz?

    Cricbuzz, an Indian website where the live scores of the cricket matches are uploaded along with videos, Articles, and other stats. The website was Launched in November 2004. You can also get the updates through the Cricbuzz app.

    Who is the founder of Cricbuzz?

    Cricbuzz was created in 2004 for the cricket buffs to know the live scores and the current updates. Pankaj Chhaparwal, Piyush Agrawal, and Pravin Hegde are the originators of Cricbuzz, and still are the managers.

    What is the  revenue of Cricbuzz?

    As per the stats, the Revenue of the Cricbuzz is $7.8 million.

  • Opportunities & Market Size of the Sustainable Packaging Industry

    The world is currently getting more and more focused on eco-sustainable packaging. Understanding completely about sustainable packaging considering the reality that eco-sustainable packaging is now the thing to stay in the packaging industry, is very important. This is what a common opinion within the packaging industry is as far as sustainable packaging is concerned.

    Inputs By: Mr. Gaurav Jalan, Founder of Packman Packaging. Packman, a Delhi-based company helps its clients Amazon, Flipkart, Bosch & others to reduce plastic packaging. In 2002, Gaurav Jalan founded Packman Packaging, which manufactures eco-friendly paper-based corrugated boxes to pack electronics, shoes, food items, clothes, etc. The company has an annual revenue of 20 Cr.

    The Sustainable Packaging Industry is on the Verge of Growth and Expansion – Opportunities and Market Size?

    The term sustainable packaging or more conveniently the eco-friendly packaging has gained a lot of momentum because both the government authorities globally and end-users are more aware of maintaining the green harmony of our planet. And sustainable packaging is one of the alternatives. Because of this awareness, the businesses worldwide are also a lot more aware and are focussing more on making the products sustainable and packaging is one of those sectors that have implemented using sustainable packaging concept for quite some time now.

    All these factors are good enough to predict somehow that sustainable packaging is here to stay for long. And the sustainable packaging industry will not just grow but gradually have an increased market size to maybe during the next 6 to 7 years to be precise.

    In fact, it is estimated that the global sustainable packaging market will get to see a growth rate of 6.7% to 469.49 billion in 2027 from 280.60 billion which was in 2019.

    This will happen as already stated above that more growing awareness related to the environmental concerns among the buyers, and tough government regulations related to the toxic packaging materials have driven further the sustainable packaging industry more than ever before.

    This is why in an attempt to lower contamination of the environment, manufacturers are bound to adopt eco-friendly packaging solutions, which will also turn the sales to boost eco-friendly materials. Also, various government bodies are initiating several programs on the importance of innovative packaging solutions and their positive impact on our planet.

    Also Read: 7 Reasons Brands Should Change Product Packaging

    The non-degradable packaging solutions are also one of the top factors for environmental disharmony like the degradation in the fertility of the soil, increased amount of waste materials, and water contamination. Thus, adopting environment-friendly biodegradable wrapping materials like paper or paper boards helps to maintain the sustainability of our environment as they can be repeatedly recycled, renewed, and reused instead of one-time use and dump. As the world is also suffering from another major issue of the growing amount of dumped waste, in view of this sustainable packaging methods can really be a boon is no doubt eco-friendlier as well.

    Another scenario that indicates market-wise the industry will grow can be seen from the fact that market the segment was divided mainly into plastic, paper, paper board, glass, metal, and others. But it has been the paper and paper board that has witnessed the large-scale share in the market, which is further expected to be USD189.19 by the year 2025.

    Also, you will look at the end user section of the market which is majorly divided into healthcare, food and beverage, and others. Now the trend is that the food and beverage industry is also opting for more sustainable packaging options because it also means fewer possibilities of food contamination as well.

    Thus, all these signs indicate the sustainable packaging market will continue to grow and flourish only not just in the coming years and but also in the coming decades as well.

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    The Things that the Packaging based Industry has to Say with Regards to the Eco-Sustainable Packaging Industry?

    The industry and its leaders and players think that eco-sustainable packaging is there to stay in the near future now. The reasons being they are completely environmentally friendly, made out of renewable resources, and 100% recyclable, like paper or cardboard. A good example is a corrugated paper, which gets used, changed into the paper mill, and then becomes a brand new packaging product. Also, several industry-based research also confirms the importance of eco-sustainable packaging in the industry and suggests that 4 among 5 buyers are likely to opt for products made out of cardboard.

    All these factors again suggest sustainable packaging is the thing of both present and future. Besides contributing towards the wellness of our planet. It is also going out to the add revenues of several packaging manufacturers, and those who are directly linked with the packaging market like the package retailers and whole sellers gradually. Because everyone now wants to contribute their bit towards making nature cleaner and greener.

    This is why packaging manufacturers over a period of time are more likely to adopt the sustainable mode of making packaging products. Both are big or small players inside the industry.

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  • Craigslist Business Model | How does Craigslist make money?

    When you are related to advertising, you must have come across one of the most brilliant and successful advertising websites – Craigslist. Started as a “side-gig” the brand truly made a remarkable presence in the advertising businesses and made its strong position in the billion dollars company’s list. Sounds impressive, right? Well, yes! That’s some pretty amazing strategies behind it.

    Craigslist came out as a non-profit organization but soon the company took its level up and registered itself as a profit organization in the year 1999.

    However, in the very same year, Craigslist bought a verified domain for its company in order to protect its brand significance and name in the market. Also, it made the subscribers more dedicated towards the brand.

    But it can’t be ignored that the tactics and strategies Craigslist applied in its marketing are pretty strong and present an example among the other companies. Talking about strategies, let’s get a brief understanding of how Craigslist came out to be such a successful brand. So, Let’s look at its business model and how it makes money.

    What is Craigslist?
    Where does Craigslist operate?
    Target audience of Craigslist
    Business Model of Craigslist
    How does Craigslist operate?
    How does Craigslist make money?
    FAQ

    What is Craigslist?

    Craigslist Website
    Craigslist Website

    Before we get started with the business model of Craigslist, let’s understand what really is Craigslist?

    Craigslist is an online marketplace that provides services to people and companies for listing on its official website. They can post their listing of jobs, services, offerings, or sale items as per their requirements.

    Craigslist was founded by a prominent American internet entrepreneur, Craig Newmark who is also known as a famous philanthropist. The brand was established in 1995 and is headquartered in San Francisco, California.

    Today, Craigslist is known as one of the most visited websites across the world with a monthly visit of more than 500 million visitors.

    Where does Craigslist operate?

    Being one of the most successful advertising websites across the world, Craigslist operates in around 23 largest cities in the United States which are promptly listed on the homepage of the Craigslist website.

    Apart from this, the brand serves over 700 cities across 70 countries in the world. The users can easily see the ads available in their nearby locations based on their residence.

    Target audience of Craigslist

    Craigslist targets every community, age group, and gender. As it provides ads in various categories across the globe, it does not target its audience specifically. So, Anyone with an internet connection can easily benefit from the amazing service of Craigslist.

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    Business Model of Craigslist

    The most amazing tactic that Craigslist uses in its marketing plans is offering the service of posting any sort of ad from any category by anyone, on its official website. And that’s something that attracts more users towards it.

    In fact, Craigslist allows users free classified services for posting ads. This makes the brand extremely different from the usual advertising companies.

    However, when it comes to specific sections for advertising, Craigslist does charge some money that varies according to advertising plan and the geographical location.

    With Craigslist, users get a wide range of commercial categories where they can list out their ads. Then when visitors see their preferential advertisement, they can get directly in touch with the user through the given contact information.

    How does Craigslist operate?

    Craigslist functions as a host for displaying classified ads from different categories including job postings, sales items, housing, business, service (Beauty, legal or lesson), and personal.

    For classified advertising, Craigslist is absolutely free of cost and also for browsing and ad responding. It charges a definite amount of money in only some specific categories.

    How does Craigslist make money?

    The main source of revenue for Craigslist is charging the users for listing their ads in some selected categories. The rate varies as per the geographical location and the advertising plan the user opts for. Like for the listing, Craigslist charges around $3 to $75 based on the category and preferences.

    Apart from these specific charges, Craigslist is absolutely free for the users as well as the users and interested candidates.

    Initially, Craigslist came out with the freemium model that only attracts more customers and increases growth. The founders did their best in keeping Craigslist an affordable brand for the convenience of its users. Besides, the highest rate that Craigslist charges is $75 in the job postings section, that too in the United States; the brand did its best to provide the utmost choice and service for the users.

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    Conclusion

    To conclude, with time, Craigslist came out as one of the biggest and most successful advertising websites across the globe. Although the founders keep the numbers hidden, it’s quite sure that they earned great profit through their website.

    In the upcoming years, Craigslist will be seen with advanced business developments in order to emerge more promptly in the marketplace. Also, it would be providing new channels to the advertising industries as an alternative opportunity.

    Even though the brand charges so little from the users and has such a simplified charging system, Craigslist still made a remarkable market presence.

    FAQ

    Who is the founder of Craigslist?

    Craigslist was founded by Craig Newmark in 1995.

    Is Craigslist available in India?

    Yes, Craigslist has an India specific section and is currently available in 16 states.

    Is Craigslist free?

    Craigslist lets users post listings for free but for some specific listings users have to pay a fee.

  • Instagram tips to boost your eCommerce sales [By Scarlet Relations Founder – Mehar Gulati]

    Want to boost your eCommerce sales via Instagram? This post is just for you!

    With the vast number of options and strategies present on an otherwise easy to use an app like Instagram to establish yourself, it sure can become overwhelming. Here are a few tips by Mehar Gulati (Founder of Scarlet Relations) to help you take things easily in reaching your goal of boosting e-commerce sales on Instagram:

    1. Post Intriguing Images
    2. Hold Contests
    3. Instagram Videos Guide
    4. Give Exclusive Content with Stories
    5. The Guide Feature
    6. #UseHashtags
    7. Attach Swipe-up Links
    8. Influencer Marketing
    9. Use Emojis
    10. Run Ad Campaigns

    Tips on using Instagram for Ecommerce brands
    Mehar Gulati – Founder, Scarlet Relations

    Post Intriguing Images

    ‘A picture speaks a thousand words’- These words are sure to make you panic-stricken. But don’t worry, you don’t have to be a professional to capture the perfect photos. All you need to do is use a phone with a good camera and keep in mind the following tips:

    • Use natural light
    • Avoid overexposure while taking photos (to do this, tap the brightest part of your frame on your phone before taking the photo).
    • Take photos from different angles.
    • Use image editing apps such as VSCO to enhance your images.

    Also Read: How to start an e-commerce business in India

    Hold Contests

    One of the easiest ways of increasing followers is by running contests and having users do the following:

    • Like, comment, and follow – Users like your post, add a comment to it and follow you to enter your contest.
    • Tag a friend – Users get one entry for every friend they tag in your post.
    • User-Generated Contest (UGC) – Your audience creates their own unique posts and tags your business profile or uses a hashtag you created.

    Instagram Videos Guide

    Instagram videos tend to receive twice the engagement of other posts

    Here’s a quick guide to Instagram videos:

    • Keep your videos short
    • Grab your viewers’ attention with movement in the first few seconds of your clip
    • Add captions
    • Plan your videos with a specific goal in mind (e.g. drive traffic to your website, have a wider reach, gain new followers, or educate your audience).
    • To get you started, check out these 10 Best Video Editing Tools for Your Business
    • Capture your products being used by customers

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    Give Exclusive Content with Stories

    The world is your stage and what you choose to show your followers about your brand is completely up to you. However, don’t be afraid to show them the real you- behind the scenes working of your brand, your team, your inspiration, a post you like, anything personal-just about everything works. At the end of the day, people feel more connected with you and your brand when you show them a more human side.

    The Guide Feature

    Ecommerce brands can use the guide feature to make catalogs for their viewers, be it a gifting range or different product ranges – this feature can make your customer choose what they want easily and also help them understand your range better and in a systematic way!

    #UseHashtags

    Using hashtags is a great way to expand your Instagram audience as they make your posts appear in the pages of hashtags you use. Make use of up to 30 hashtags per post offered by Instagram by starting out with the most popular hashtags like #instagram and then building it up to your brand’s own personal hashtag. Here’s a complete Guide to Hashtag Marketing Strategies.

    Don’t forget to attach links in your stories or bio to your website for more social traffic.

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    Influencer Marketing

    Reaching out to influencers that-

    • Have followers who will benefit from what you’re selling
    • Have real influence in their area
    • Do something relevant to your product

    Can prove to be an advantageous strategy for your brand.

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    Use Emojis

    Make use of emojis because life doesn’t always have to be serious! Rather these will help you to interact and connect with your audience.

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    Run Ad Campaigns

    Set up Ads Manager in Instagram account settings.

    Next, set your goal- it could be to drive traffic to your website, get views for a new product, increase brand awareness or increase sales. Then set your daily ad budget.  On the basis of your goal and on the basis of what your target audience likes to see, you can choose the best ad format suited for you. For example, Stories, IGTvs, and Reels Ads are better for driving video views while shopping ads are better for driving eCommerce sales. There are various Social Media Management Tools that can help you get started!

    Conclusion

    Hope these Instagram-related tips will help you boost your eCommerce sales. Remember Instagram has become a crucial marketing tool for various businesses, so crack the strategy & get it right to your audience!

  • Top 10 Low-Cost Marketing Strategies for Startups

    In marketing, you have to spend money to make money. However, the rise of social media and digital marketing has made it easier and quite inexpensive to market a business. Even small business owners can be creative with their marketing ideas and strategies. They can reach targeted customers with effective and low-cost marketing ideas for startups.

    Creative marketing strategy is very essential for any business, be it a large corporate or a local business. Advertising is the core of marketing, so it becomes important for the decision-maker to form such a marketing mix that leads to maximum profits and a large volume of sales. Advertising is often considered to be an expensive approach to reach a wide customer base.

    Learn Low-Cost Marketing Technique by Dr Vivek Bindra

    In this article, you’ll find the best low-cost marketing ideas for startups that could help to market your business.

    1. Google My Business Account
    2. Content Marketing
    3. Business Cards
    4. Be a Sponsor
    5. Social Media Marketing
    6. Search Engine Optimization
    7. Build Your App
    8. YouTube
    9. Participate in Social Events
    10. Referrals

    Conclusion
    FAQs

    1. Google My Business Account

    Creating a Google My Business account can make your business show up in Google searches and people can easily find you. Your business will also be visible on Google maps which is a plus. Moreover, it will help you to have a market without spending a penny.

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    2. Content Marketing

    Content marketing is one of the least expensive marketing strategies that is focused on creating, publishing, and distributing content for a targeted audience on the internet. And it is often used by businesses to attract and generate leads, expand their customer base and increase their online sales. It does not require a large chunk of investment. There are many approaches you can use, such as setting up a blog for your business where you can add new and interesting content every few days that keeps your readers informed and entertained.

    Infographics, videos, podcasts, ads in newspapers, posters, etc. are such startup marketing ideas that pertain to content marketing when they are uniquely and interestingly used to grab the attention of the customers. For example, Amul uses clever ways to bring up social topics in their promotional posters. The use of social commentary is a very engaging tactic as people have opinions about them. They react more and that leads to increasing engagements which are very beneficial for a business, even if the reaction is controversial.

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    3. Business Cards

    Having a business card for your business shows professionalism to your customers. A creative business card is necessary to make you stand out in comparison with others. A smart businessperson always carries a reasonable amount of business cards with them and hands them out while meeting new clients and potential customers. You can distribute business cards in the hands of anyone who can help you in your search for new leads/clients. This increases the rate of recommendations and thereby resulting in an increase in customer engagements.

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    4. Be a Sponsor

    Depending upon your target market, you can choose the type of event you want to sponsor. It is highly effective and allows your business to shine. For instance, college fests are an appealing measure to promote your venture. You are allowed to set up stalls in a space that guarantees you a young crowd. The stall can be of food, jewellery, clothing, games or even contests that pertain to your business. The departmental fest also uses sponsors where you are featured on its posters, online campaigns and even sample distribution at their campus.

    A cultural event happens often in auditoriums that facilitate a huge audience. You can use that event’s sponsorship to promote your business. It is a considerably low-cost idea of advertising that yields a lot of engagements and promotion.

    5. Social Media Marketing

    When it comes to low-budget marketing ideas, one cannot ignore social media marketing. Social media is a huge platform that provides you with the potential of accessing a customer base that can reach even millions, for free. Social media platforms like Facebook, Instagram, LinkedIn, Twitter, Reddit has allowed you to find out your target audience and build your community.

    The cost of setting up an account/page on these platforms is zero. All you need is to put up content that is relevant, interesting, creative and engages audiences. It is the cheapest form of advertising that exists out there, and if you tap into it with the right advertising strategies then the sky is the limit.

    People spend a lot of time on social media and so when they see an attractive ad about a shoe or trousers, they are instantly captivated and interest is aroused at that very moment. If the deal is offered at a tempting rate/quality/design then there is a high rate of a sale taking place. You can link the ad to your website or your app which we will discuss in the next point.

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    6. Search Engine Optimization

    Search Engine Optimization (SEO), one of the cost-effective digital marketing strategies for startups of getting pages to rank higher in Search Engine Result Page (SERPs).

    In other words, it is a method to grow your business by the efficient and effective use of available resources thereby improving the quality of your website. It is a bit technical but you take a course on it in order to understand the basics and how it works. SEO is the best way to increase the visibility of traffic to your website.

    You have to identify keywords that could attract high traffic to your website. You can avail of online consultancy for the same. The reason, it is smart advertising is that instead of cash investments it requires effort and time. To understand, comprehend and formulate strategies that are unique compared to your competitors. Also, understanding the latest trends and updates regarding the search engine algorithm updates.

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    7. Build Your App

    Having an app for your business results in building a good brand image and trust of the customer.  People will be resistless in making the final purchase. It requires very little expense to set up a mobile application, and today there are tremendous amounts of apps that people use. You can infuse it with your creativity and make it unique. But make sure to optimize it for your audience.

    So, when you have your app in addition to a website, the traffic on your online website can have prior experience and knowledge about your startup and then resorts to downloading your app, which results in many benefits. Like you have now access to some information of your customer, i.e. their email address or contact number, and can notify them about your offers or discounts.

    It also leads to a direct relationship with the customer, and now you can monitor their purchasing patterns, and they can scroll through your attractive offers now and then. It will also build trust with your customer because the online method in an app is safe. Building an app is expensive if you hire a professional for it. But if your friend has app-building knowledge, you can partner with them by offering shares of your startup.

    8. YouTube

    Now that we are exploring our way through e-commerce, let’s discuss this appealing option as well i.e. YouTube, the second-largest search engine after Google and one of the low-cost marketing ideas in India.

    Many businesses engage in advertising on YouTube. They get in contact with other YouTubers and enter into a contract where the influencer will talk about its product/service and the number of viewers is the potential customers. Usually, the investment is high, but not always. For a comparatively smaller startup, you can reach out to regional YouTubers that have a considerable amount of subscribers, not necessarily in millions, and make them promote your business.

    YouTubers upload creative content on the platform, and there are creative ways to sneak in product placement in a very interesting manner. Even a small influencer can lead to a lot of benefits to your business. It is an unarguably cheaper way of advertising than paying high profile actors to do an ad campaign that airs on TVs. You can even create your own YouTube channel where you talk about your product/services, its benefits and usage, etc. and make the audience aware of your business.

    9. Participate in Social Events

    Actively volunteering for social events can make your brand look better and people can get to know you better. It’s almost like marketing with no budget. If you have a big warehouse or office, giving it out for these social events once in a while can make you popular in no time.

    10. Referrals

    A good “word of mouth” is possibly the best form of promoting your business. A satisfied customer is bound to think well about your brand and will often be glad to refer it to his friends, family and other acquaintances. You can invest in referrals by doing follow-ups of your existing customer base. Ask them for feedback and if they liked it then suggest it to others as well. It increases the good reputation of the business and the customer feels important. It is a long term advertising strategy as a satisfied customer will most probably make another purchase in future also.

    Conclusion

    Now that you know various low-cost marketing strategies to grow your business, you can apply these ideas to increase your customer base and can generate more profit. But before proceeding, it is important to understand your audience, their behaviour, and the nature of your business and accordingly apply the one that suits best.

    FAQs

    What is the cheapest form of marketing?

    Digital marketing or social media marketing is the cheapest form of marketing. You can reach a larger target audience in a cost-effective and measurable way.

    What are the low-cost marketing strategies for startups in India?

    The low-cost marketing strategies for startups are:

    • Google My Business Account.
    • Content Marketing.
    • Business Cards.
    • Be a Sponsor.
    • Social Media Marketing.
    • Search Engine Optimization.
    • Build Your App.
    • YouTube.
    • Participate in Social Events.
    • Referrals.

    Why is marketing strategy important for startups?

    Marketing strategy helps the startups for the following reasons:

    • To amplify the visibility of their business.
    • To be able to hook their target audience.
    • To establish a digital presence.
    • To increase sales.
    • To generate profits.

  • The Business Model of Britannia: The Untold Model of The Household Name

    It is almost impossible to not hear about Britannia while living in India. This household name has conquered the country with its spectacular food products, which have been tasted by almost everyone. From starting a ‘Good Day’ by being the partner of a cup of tea to patch up the broken hearts with ‘Little Hearts’. It has done everything, to be one of the leading food companies in India specializing in bakery and dairy products.

    Britannia, the name of the brand itself speaks its value. Since the 1990s, it has fallen under the Wadia group that has now been lead by Nusli Wadia. It has been a part of the country for over a hundred years and has been serving the taste buds of many generations.  From biscuits to cheese, to cakes, you name it, they have it.

    The success that this company tastes is a result of a structured business model. Let’s find out about the model that helps the business to climb the stairs, to reach the top position.

    Legacy of Britannia
    Where Does Britannia Operate?
    Products of Britannia
    Target Audience of Britannia
    Business Model of Britannia
    What is unique about Britannia’s Business Model?
    How Does Britannia Make Money through Its Business Model?
    FAQ

    Legacy of Britannia

    The history of Britannia is just like the taste of its products, rich and fascinating. In 1892, the Britannia industry was founded by some English businessmen and the investment was of just ₹295. It was started as a mere bakery at first.

    Later on 21st March of 1918, another businessman, named C.H. Holmes becomes a partner and the Britannia Biscuit Company Limited came into existence. Initially, Britannia was only manufacturing biscuits and was selling them. Although, in 1997, they started producing dairy products as well, since then it hasn’t looked back.

    Where Does Britannia Operate?

    Britannia has its footprints in more than 60 countries and has been serving them nonchalantly. Especially, it has conquered the hearts of the Middle Easterns, by locally manufacturing its products in UAE and Oman. International Bakery products serve as the subsidiary of Britannia. The main headquarters of the company is in Kolkata. Britannia products are distributed among over 5 million stores in the country.

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    Products of Britannia

    As mentioned before, Britannia manufactures and sells Bakery and dairy items.

    • Bread and Buns -Britannia bread, Atta Kulcha bread, Britannia Pav, Britannia sweet bun, Britannia fruit bun
    • Biscuits -Good Day, Britannia Crackers 50-50, JimJam, Milk Bikis, Tiger, Marie Gold, Little Hearts, Bourbon, Nutri Choice
    • Cakes– Britannia Gobbles, Britannia Muffins, Tiffin Fun
    • Dairy – Cheese, Milk, Butter, Ghee Yoghurt

    Target Audience of Britannia

    The target audience of Britannia is not limited to a certain age group or of an income group. It is truly for anyone and everyone. Products like Little Hearts, Tiffin cakes are used, to appeal the kids. Nutri Choice is for those who are a little bit health-conscious. Marie Gold caters to the need of the older generation as well.

    Business Model of Britannia

    Britannia is a brand that decided to serve the people with utmost care with deliciousness and nutrition. It basically focuses on two things, Bakery products, and Dairy products. Its main motive is to provide healthy and nutritious food items to the people. With that target, it has become the first food company that has zero Trans Fat in its food items.

    It mostly deals with the outdoor and traditional forms of advertisements for its marketing strategy. It placed its bets on Television and radio advertisements, thus attracting almost every group of consumers.

    Net profit of Britannia Industries Limited
    Net profit of Britannia Industries Limited

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    What is unique about Britannia’s Business Model?

    Britannia becomes one of the leading Indian bakery brands by following some unique strategies. It has 13 factories located all over the country and has 4 franchises.

    Some of the key points of Britannia’s business models that make it unique are:

    • Its main objective is to promote biscuits of the Britannia brand more than other products.
    • It concentrates on providing food items to its customers that will fulfill their daily need for nutrition.
    • It believes in quality food items that deal with fruits, nuts, seeds, pulses, dairy, and protein substances that are necessary for the healthy growth of a normal human being.
    • Focuses on producing better quality food and selling them economically in prices for every income group.
    • It has joined hands with the Government and different NGOs to fight against malnutrition and undernutrition prevailing in the country.
    • It has started the Britannia Cares program that offers fitness activities to ensure a healthy lifestyle amongst its employees.
    • To counter attack micronutrient deficiencies in India, it has taken steps to avoid all those products that are harmful according to the Food Safety and Standards Authority of India (FSSAI)
    • Britannia also decided to curb down the salt and sugar limit of its snacks to promote Eat Right Movement by FSSAI in 2018.

    How Does Britannia Make Money?

    There is a number of ways Britannia makes money although its main focus is to provide nutritional elements through their food items to everyone.

    • Britannia’s revenue depends on the sale of its bakery and dairy products.
    • 95% of sales depend on the products dealing with biscuits.
    • 5% of sales depends on dairy products.

    Britannia has signed a deal of joint venture with a Greek Company named Chipita S.A to produce and sell ready-to-eat croissants in India. It is also working on expanding its demand abroad, especially in Africa and South East Asia.

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    Did You Know?

    Some of the interesting facts of Britannia are:

    • In 1921, Britannia becomes the first company from the East of The Suez Canal to import and use gas ovens.
    • The trust Britannia has created from their initial days made it possible for them to supply biscuits to the British army during World War II.
    • It is one of the oldest biscuit companies in India and carrying its legacy since 1918.

    Conclusion

    ‘Britannia’, this name carries the trust of millions of people. From providing biscuits to the soldiers during World War II  to being responsible by taking steps to eradicate malnutrition and undernutrition from the country. It has come a long way to be one of the biggest Food and Beverage companies of India.

    FAQ

    What is the revenue of Britannia?

    The revenue of Britannia was ₹11,878.95 Crores (US$1.7billion) in 2020.

    Who is the CEO of Britannia?

    The current CEO of Britannia is Varun Berry.

    When was Britannia founded?

    Britannia is one of the oldest companies in India founded in 1892 and is headquartered in Kolkata.

  • Marketing Strategy of Indeed: A Ladder To Your Dream Job

    In a world, getting a job that you love is not an easy task. Millions of people wake up in the morning and get out of their house in search of their dream job. Some succeed and sadly, some don’t. It takes weeks, months, or even years to secure a proper job, which can be a boost to their career. We live in an era where social media rules, so getting a job may seem easy, but the truth is far from it. Here, social media is just not enough.

    So, the internet here plays a very significant role. Online job portals came as a blessing for job seekers as well as the employers. There are numbers of employment websites present, for people to find their desired job. ‘Indeed’, is one such website and is one of the most popular online job portals. It is leading in the process to unite employers and job seekers from the front.

    “Choose a job you love, and you will never have to work a day in your life.”

    -Confucius

    About Indeed
    Indeed – Marketing Strategy
    Social Media Campaigns of Indeed
    Brand Positioning Of Indeed
    FAQ

    About Indeed

    Indeed as a job-seeking platform started its way from the month of November 2004, founded by Paul Forster and Rony Kahan. It has given opportunities to millions of people to find their dream job. The headquarters of Indeed is situated in Austin, Texas, United States. It is a hub where one can find millions of jobs from thousands of different companies.

    With its craze, it has become the number 1 job-seeking platform in the United States in just a few years. Now, the website is available in more than 60 countries and 28 languages and is thriving in this business industry.

    The company started its journey by getting just a $5 million investment from Union Square Ventures, The New York Times, and Allen & Company. Chris Hyams is serving as the CEO of Indeed since 2019.

    At this point, over 330 million people use it every month. With just one click, several options of employment, a person wants can be found here. By just selecting, job title, experience, and industry, one is interested, in the search option, numerous options are available. In 2012, a Japanese company Recruit Co. Ltd. acquired Indeed for 1 billion dollars.

    Indeed – Marketing Strategy

    Marketing strategy is important for any kind of business, not everyone is or can be your customer. So one need to plan marketing in such a way that it can catch people’s attention and can make them their customer.

    1. From the very first day of its existence, Indeed target audience is the entire job market. Those who are looking for jobs and employers who are looking for the desired candidate for the job.

    2. It kept itself free of charge for the people, who are looking for a job and offers them CV builders and templates to use for free.

    3. Although the employers post for jobs are also free but to be noticed more by the job seekers, Indeed offer some premium features to the employers. As free job posting is not that visible to the crowd of job seekers. Employers spend some bucks to highlight their companies presence in the search list.

    4. Indeed follows Pay-Per-Click (PPC) process. Here the employer only has to pay when a job seeker clicks on the information about the employment advertisement.

    5. In 2011, an option was introduced where the aspirants can upload their resumes in a database that is open to employers. They can check from the thousands of resumes that are present there and can decide if that person is ideal for the position or not. To access the database a minimal subscription fee is charged by Indeed.

    6. Indeed was dependent on word-of-mouth marketing for 10 years since its birth in 2004. After that in 2014, they started indulging in advertising themselves on online, television, and even on films.

    Social Media Campaigns of Indeed

    In 2020, Indeed partnered with TikTok in India and launched their new campaign #IndeedPeDhoondo. The main motive was to introduce itself as a perfect platform for potential job seekers from the Z generation and millennials.

    Popular Indian TikTok stars like Jannat Zubair, Avneet Kaur were a part of the campaign. Here a catchy tune was used where they has to show some dance moves and share with their followers. This social media campaign here asked others to join in the challenge as well and with a promise to provide a chance to win some gifts.

    Indeed teamed up with YRF’s film ‘Hichki’, starring Rani Mukherjee. This campaign was made for the younger generation and asked them to share their stories on social media of how they overcome their shortcoming to get their dream job. In this campaign, Bollywood stars Soha Ali Khan and Anusha Dandekar took part and shared their stories.

    Indeed the year 2020, Indeed roped in Actor Kajal Aggarwal for its new campaign. In this campaign, Kajal Aggarwal was seen introducing new options that Indeed was providing to the audience in various snippets.

    Brand Positioning Of Indeed

    With more companies, like the presence of LinkedIn, it is facing quite a big competition among online job portals. It needs to buckle up to give proper competition to its competitors and need to increase its free service quality. To strengthen its positioning in the market it can introduce new features to job seekers as well. Strong steps are needed as well to avoid any kind of fraud.

    Conclusion

    We live in a world of cut-throat competition, not everyone will get the same position in a particular company. Indeed is an acquaintance ‘indeed’ that helps in finding the desired job that a person wishes for and provides them with different interesting choices. So, having an online job-seeking portal at this age is significant and truly an amazing option.

    FAQ

    Who is the CEO of Indeed?

    Chris Hyams is the current CEO of Indeed.

    How many Employees does Indeed have?

    Indeed consists of almost 10,000 employees from all over the world.

    Who is The parent Company Of Indeed?

    Recruit Holdings Ltd. Of Japan is the parent company of Indeed.

  • Revisiting the Financial Crisis of 1991- A Case Study

    The economic crisis that jolted the Indian subcontinent in 1991 did not happen overnight. It was facilitated by a plethora of factors including poor economic policies, trade deficits that lead to the Balance of Payment crisis, inefficient public sector etc. The economic imprudence of the 1980s had started to set the tone for the impending crisis which was called a “policy-induced crisis par excellence” by Joshi and Little in their seminal work.

    Inconsistent Rise and Falls
    Import Liberalisation and its Ramifications
    Political Instability and other indigenous and Exogenous Factors
    The Deal With the IMF (International Monetary Fund)
    Balance of Payment Crisis
    The Gulf War
    The Revival of the Indian Economy
    FAQ

    Inconsistent Rise and Falls

    As the country’s fiscal policies were going loose at the behest of the country’s worst drought since independence and a global oil shock in 1979 caused by the Islamic revolution in Iran, the recommendations of the seventh Finance Commission was rather one-sided than concentrating on means to cater to both consumers and suppliers.

    It recommended a significant increase in the revenue shares of states without easing the responsibilities of the central government, which caused the existing fiscal deficit of the government to sour.

    The increasing political assertions of the marginal groups along with the decaying powers of political institutions also resulted in mere populist measures to address problems that were not only insufficient but also short-termed.

    Along the same line, the country saw an increase in procurement prices with no corresponding increase in issue prices. Taxes were reduced and subsidies burgeoned ten times their value last year.

    Import Liberalisation and its Ramifications

    Deviating from its regular economic conservatism in 1976 the Indian government liberalised import which was expected to increase the supply of intermediate and capital goods. However, export growth could not keep up with it.

    By 1985, imports swelled and India was facing twin deficits. One that of fiscal deficit and the other that of trade deficit. Average fiscal deficits moved up to 6.5% from 5% in the 1970s. The only factor that held everything together was the increasing remittances from employees in the Gulf region.

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    Political Instability and other indigenous and Exogenous Factors

    The central government was going through a tumultuous time as the ruling party (Janata Party) split into two and collapsed. This political instability was accompanied by severe drought and the oil shock of 1979.

    As agricultural productions nosedived by a sixth in terms of trade, oil prices and current account deficit soured. It was only the timely procurement of food grains over the year that saved the nation from famine.

    The Deal With the IMF (International Monetary Fund)

    In order to expand the energy sector, exports and savings, along with reviving the Indian economy the central government approached the IMF to fund its package in 1980. The IMF however, resorted to different financial measures which the country had to abide by.

    Later, the Chandra Sekhar government failed to pass the budget and the poor ratings given by Moody made India ineligible for any short term loans. In this situation, the IMF also stopped their financial assistance which forced the government to mortgage the country’s gold for bailing out.

    In May 1991, India had to airlift more than 20 tones of gold to raise $240 million. Although the desperate move was heavily criticized, it was inevitable.

    Newspaper cutout of 1991
    Newspaper cutout of 1991

    Balance of Payment Crisis

    The 1980s also saw a BoP crisis as the current account deficit remained between 40% and 50% of the exports in the latter half of the 1980s. It resulted in the increase of external liabilities in the 1990s, 50% of which as owned by the public sector. India’s forex reserves started to deplete as imports increased.

    By July 1991, India had only less than $1 billion in its foreign reserves which can last to fund three weeks of imports. The major cause of the Balance of Payment crisis was the inability of exports to catch up with imports, improper management of the investment savings which resulted in deficit and depending on non-concessional external borrowing to cater to that deficit.

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    The Gulf War

    The Gulf War in the 1990s was the tipping point for the already fragile Indian economy. The fuel prices skyrocketed which affected the prices of all goods in the country. The war also meant that a lot of Indians lost their jobs and had to come back. Thus, the remittances which held the economy together was not available anymore. India fell into a deep economic crisis where it was at a disadvantageous position from all sides.

    The Revival of the Indian Economy

    The Narsimha Rao government with Manmohan Singh as the Finance Minister, began its journey towards economic recovery. First, to reduce inflation and promote internal markets, export subsidies were cut.

    The value of the rupee was first depreciated by RBI to 9% and then to 11%. Further, domestic supply constraints were cleared and doing business was made easier by reducing the complexity of procuring permits and licenses.

    India: Gross domestic product (GDP) in current prices
    India: Gross domestic product (GDP) in current prices

    The economy was liberalised, privatisation was promoted. Foreign Direct Investments were also largely encouraged. Industries were given better structural and operational freedom which helped them expand and develop. The budget of 1991-92 was more about continuing these economic reforms to sustain and strengthen the changes.

    Conclusion

    The efforts of the Narasimha Rao government was not in vain. Indian economy started to boom in the years that followed. At a time when the country is struggling with negative growth rates and shrinking GDP, the lessons learned from the 1991 financial crisis should be revisited and analysed so as to come up with efficient solutions. There is absolutely no doubt that there will be flaws.

    Even the economic reforms of 1991 also had its own flaws and it still bears the grunt of the criticisms. However, it is important to come up with valuable reforms that can save the economy from an economic depression like in 1929.

    FAQ

    What caused the 1991 currency crisis in India?

    The 1991 financial crisis was caused due to currency overvaluation.

    Who was the finance minister of India in 1991?

    Manmohan Singh was the finance minister of India in 1991.

    Who was the prime minister in 1991 in India?

    P. V. Narasimha Rao was the prime minister of India in 1991.

  • List of Brands Endorsed By Rishabh Pant

    It is become common in corporate India, to sign the top or upcoming cricket celebrities as brand ambassadors. Cricketers have mass appeal and are trusted by the audience of different age groups; this is why many cricketers are offered huge amounts of money to promote brands.

    One such young and upcoming Indian cricketer is Rishabh Pant, who plays as a middle-order wicket keeper batsman. Rishabh Pant has so far played for India in the Under 19 Cricket World Cup (2016), Twenty20 International (from 2017), and has also captained the Indian Premier League (IPL) team Delhi Daredevils.

    The cricketer debuted in The One Day International (ODI) in 2018. In the year 2019, the Rishabh was awarded the ICC emerging player of the year at the event of ICC awards. Recently in February 2021, Rishabh pant became the Men’s player of the month by ICC awards. What made him famous was his performances in 2015 to 2016 Ranji Trophy and Vijay Hazare Trophy.

    One of his best performances was when he scored 308 in the 2016 to 2017 Ranji Trophy against Maharashtra and became the third youngest Indian to score a triple century in First class cricket. He was brought by the Delhi Daredevils team for Rs 1.9 crore in 2016 and in 2018 he scored 128 not out from just 63 balls for the team making him the highest individual score by an Indian cricketer in Indian Premier League history.

    Because of these performances he was made the captain of the IPL team Delhi Daredevils, making him the 4th youngest Indian to captain an IPL team. Rishabh Pant also became the part of the Indian Team as a replacement for an injured Shikhar Dhawan for 2019 Cricket World Cup. Rishabh pant performance in Gabba will go down history as he helped the team beat Australia and win the Border Gavaskar Series in 2021.

    Many media outlets called him as definition of an ideal T20 batsman. The estimated net worth of Rishabh pant is $5 million in 2021. While he is known to charge over Rs 20 to 30 Lakhs per endorsement deal. Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.

    Noise
    JSW Steel
    Himalaya
    Boost
    Cadbury Fuse
    The Pant Project
    BoAt
    Realme
    Frequently Asked Questions

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    Here are the bands endorsed by Rishabh Pant

    Noise

    Noise is India’s biggest wearables company that was founded by Amit Khatri and Gaurav Khatri in 2014. The company also makes smartphones cases, headphones, earbuds and other accessories for various types of smartphones. This made in India company has its headquarters in Gurugram and sells most its products on Amazon and Flipkart.

    As of 2020, Noise ranked among top 5 brands in India in wireless earphones as it has so far come up industry leading and path breaking innovations in audio and smartwatch technology. Noise is currently renewing its focus on smart wearables and hearables and that’s why it signed Rishabh Pant as its brand ambassador in 2021.

    The company also aims to reach out to young sports enthusiast across India and strengthen its position as the leader in the smartwatch market. Rishabh Pant has also appeared in many of the brands multimedia ads. According to the company Rishabh is true to his spirit and values and listened to his own just like the “Dil Ka Shor” campaign and so fits the brand.

    JSW Steel

    JSW Steel is one of the most popular Indian multinational steel manufacturing company and is a subsidiary of JSW Group. The company has its headquarters in Mumbai, Maharashtra and has a global footprint of 140 countries including USA, India, South America and Africa. JSW Steel is among the fastest growing companies in India as it has a total installed capacity of 18 MTPA.

    The JSW Group is a part of the O.P Jindal Group which is in sectors such as Steel, Energy, Infrastructure, Cement, Ventures and Sports. The company signed Rishabh Pant as its brand ambassador in 2020 for a period of three years. The cricketer has been featured in an ad campaign which promoted the product JSW Colouron+ colour coated sheets and JSW Neosteel TMT bars.

    Commenting on the association, the cricketer said that he is happy to partner with JSW Steel and sincerely believes that it will be very long and exciting association. He also added that he is proud to partner with a company that he admires for leadership journey, innovative products and future-ready capabilities.

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    Himalaya

    Himalaya is a popular Indian multinational pharmaceutical company that was founded by Mohammed Manal in 1930. The company has its headquarters in Bengaluru, Karnataka and is known for its personal care, baby care, well-being, nutrition and healthcare products for using organic or ayurvedic ingredients.

    Its products can be found in over 106 countries around the world, in 2015 it sold its products to over 91 countries from it generated over 50% of its revenue outside India. The company signed Rishabh Pant along with Virat Kohli as its brand ambassador in 2019. The two cricketers are seen to be endorsing the company’s face care products for men with the tagline of ‘Looking Good and Loving It’ in the ad commercial.

    With the duo endorsing the brand, it hopes to grow the male grooming sector and gain a huge market share in the coming years. Rajesh Krisnamurthy the business head for Himalaya said that both the cricketer were their first choice as they perfectly symbolise the Himalaya’s promise to make every young man look good and feel confident.

    Boost

    Boost is one of India’s leading malt-based health food drink that is under Unilever. The brand was initially launched in 1975 and is clinically proved to increase stamina up to three times more. The brand is targeted towards people who need a nourishing beverage for extra nutrition or to fill gaps in their diets and for people who have lost their appetite, etc.

    The drink is available Chocolate flavor and ‘Ready to Sip’ pack and continues to be a well known health food drink in the market. The company has always been synonymous with choosing its brand ambassador as they are all leading cricketers of their time like Kapil Dev, Sachin Tendulkar, Virender Sehwag to Mahendra Singh Dhoni, Virat Kohli.

    The brand signed Rishabh Pant and Shreyas Iyer as its brand ambassadors in 2019. According to the brand both the cricketers are young achiever in Indian cricket and so are the perfect for the brand that aims to empower kids become champions in sports and life.

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    Cadbury Fuse

    Cadbury Fuse is well known chocolate bar that is manufactured by Cadbury in India and initially produced in UK. The chocolate bar is said to be made up of 70% a solid bar of milk chocolate while the other 30% consists of nuts, raisins, crisp cereal pieces put within it. This chocolate bar was the centre of a large marketing campaign which lead to a national launch of the product on “FuseDay” on 24thSeptember 1996.

    This campaign was successful that it sold over 40 million Fuse bars were sold in the first week of its release. However, the brand was discontinued until its was launched again under Cadbury’s India in 2016. The brand signed Yuvraj Singh, along with Rishabh Pant as its endorsers in 2019 during the IPL season.

    The two cricketers showed their fun side in the ad campaign that had a tagline of “Cricket is a gentleman’s game, but hunger is certainly not!”. The motive of this campaign was to endorse the brand while also providing cricket fans the necessary excitement they wanted. Cadbury Fuse was also the official hunger partner of IPL team Sunrisers Hyderabad 2019.

    The Pant Project

    The Pant Project is a full service online tailoring option for custom made pants for men across the country. The brand was launched in October 2020 with an aim of becoming the country’s top direct to consumer clothing brand especially in time of a global pandemic where people prefer to buy clothes online at the comfort and safety of their homes.

    Rishabh Pant was signed as the brand ambassador for The Pant Project and has featured in many of its multimedia ad campaign endorsing the PanT20 Collection. The PanT20 collection will include pants, shorts and chinos custom made from comfortable, breathable cotton perfect for Indian Summer and will be prices Rs. 1990 to Rs. 2990.

    Commenting on the association, Dhruv Toshniwal, the Founder and CEO of The Pant Project said that, “Not only does the cricketer share the name with the brand but his personality is also perfect for our custom-made e-tailoring brand.” He also added that just like the cricketer’s dynamic and adaptability towards playing all format of the game like T20s, ODIs and Test matches, similarly the company is all about custom-made and doesn’t believe in the one size fits all approach.

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    BoAt

    BoAt is a leading consumer electronics company in India founded by Sameer Mehta and Aman Gupta in 2013. The company has its headquarters in New Delhi and is known for its range products like headphones, speakers, mobile phone accessories, smartwatches, stereos, travel chargers, power banks, sound bars, etc.

    BoAt is also the 5th largest wearable brand in the world in 2020 with a market share of 3.5% in the global market. Boat was also the official audio sponsor of over six IPL teams in 2020. The company signed Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant and Prithvi Shaw as its brand ambassadors in 2019 and have appeared in ad campaigns together.

    With the help of the cricketers the company aims to strengthen the brand’s appeal among the Gen Z audience. Since it collaborated with IPL teams, Boat launched a limited-edition headphone which was inspired by the insignia and colours of the respective teams to cater to their fans.

    Realme

    Realme is one of the top Chinese smartphone company that has its headquarters based in Beijing, China. The company was founded by Sky Li, while it’s the sub-brand of Oppo and a subsidiary of BBK Electronics. Realme is known for its products such as smartphones, earphones, power banks, Realme UI, Smartphones, phones cases, etc.

    In 2018, the brand grew to become number 1 emerging brand in the Indian smartphone market. The company is pioneer in smartphone Indian market as it was the first 64MP smartphone, fastest-charging smartphone, and first 5G smartphone in India. According to a report, Realme sold over 4.7 million units worldwide in 2019 making it among the top 10 mobile phone manufactures in the world.

    It currently has more than 10 million users globally. Rishabh Pant was made the brand endorser for the Realme 3 series of smartphones in 2019. In the ad, Rishabh showcases the features of the Realme 3 pro with the tagline #3stepsahead.

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    Conclusion

    Rishabh Pant at a young age of 23 years old has given outstanding performance and has been behind big victories India has achieved in the recent times. Brands also look for get sports celebrities who are at an early stage of the career so that the brand can grow along with the sportsperson.

    Rishabh Pant has recently become popular in the advertising world because of his good track record, right attitude, competitive on-field and friendly off field, fan following and trending.

    Frequently Asked Questions

    Who is Rishabh Pant?

    Rishabh Pant is an upcoming middle order wicket keeper batsman from India.

    What is the net worth of Rishabh Pant?

    The estimated net worth of Rishabh Pant is $5 million in 2021.

    How much does Rishabh Pant charge for brand endorsements?

    Rishabh Pant is known to charge over Rs 20 to 30 Lakhs per endorsement deal.

    What are brands endorsed by Rishabh Pant?

    Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.