StartupTalky

Tag: 🔍Insights

  • Marketing Tactics of Cadbury – A 200-year-old bond between You and Happiness

    When one mentions Cadbury, one’s mouth tends to drool! Who hasn’t heard of this delicious chocolate? Cadbury Dairy Milk is a milk chocolate brand that was proposed in the U.k. in 1905 and has since expanded to include other goods.

    Its chocolates are made using milk chocolate. It received the title of the finest chocolate in the United Kingdom in 2014. It has granted Hershey’s Group a license to make and sell chocolates in the United States.

    Cadbury’s Dairy Milk, which has been melting our hearts for the past seven decades, has revamped itself in each phase and spread joy.

    About Cadbury
    Cadbury Key Demographics
    Cadbury Marketing Tactics & Campaigns
    Conclusion
    FAQs

    Cadbury Marketing Tactics to target every age group

    About Cadbury

    Cadbury logo
    Cadbury logo

    John Cadbury founded Cadbury in Birmingham, England in 1824. It was bought by Kraft Foods in 2010 & is now run by Mondelez International.

    It entered India in 1948 and is based in Mumbai, Maharashtra. The main office in Mumbai is known as “Cadbury House.” Cadbury India started by importing chocs into the country. It was founded in India on July 19, 1948. It had a customer base of about 70% in chocolates in 2011, with its best asset Cadbury Dairy Milk solely accounting for about 30% of the Indian chocolate industry. The brand has the highest global presence.

    Cadbury today operates 5 production centers in India. It has a range of product lines in India, notably chocolate confectionery, drinks, cookies, and candies. It has done extremely well in India since its inception. Dairy Milk, Oreo, Tang, Bournvita, and other goods are among its most iconic. Kwality Walls Cornetto Oreo and Kwality Wall jewels are two of the firm’s collaborations with Hindustan Unilever Limited (HUL), another Indian FMCG behemoth.

    In India, the business grew through time and now offers a plethora of high-quality items that have aided to attract devoted clients.

    Cadbury Key Demographics

    Cadbury India’s product diversification is a result of a combination of variables. Its products are loved by people from all walks of life.

    Age-group wise breakdown

    Age Group Product Offerings
    Kids Dairy Milk, Bournvita, 5 Star, Fuse, Tang
    Millennials Dairy Milk Silk, Celebrations, Ice Creams
    Adults Bournville, Temptation, Celebrations, Ice Creams

    Nestle150 years | Nestle Food Industry | Nestle story of growth
    Nestle dominates the food industry for 150 years. Know how Nestle food industry grew, Nestle History, Nestle Products, and the future of Nestle’s food.
    StartupTalkyVibhavari Madki

    📃
    ST Mentors Presents: List of Top Courses that will get you a High Paying Job or will help in Upskilling and Boosting Your Income 💵💵 |👇 Check the List 👇|

    List of Courses Curated By Top Marketing Professionals in the Industry

    These are the courses curated by Top Marketing Professionals in the Industry who have spent 100+ Hours reviewing the Courses available in the market. These courses will help you to get a job or upgrade your skills.

    Click Here to Check the list

    Cadbury Marketing Tactics & Campaigns

    The real taste of life campaign

    Since the 1990s, while dairy milk was connected with youngsters, the brand has made great strides. Cadbury created the real taste of life ad campaign in 1994 to offer the adult populace right to eat chocolate. Until then, choco promotion was limited and aimed solely at kids, but the real taste of life campaign marked a turning point in the ad business. It was a game-changing ad built on the concept that, in the end, we’re all young at heart, and it’s time to let that part of ourselves shine.

    Acceptance in the community

    Cadbury’s current advertising focus is social acceptance, with the motto “Those who want to eat will find a reason.” Dairy Milk was able to attain approval for chocolate intake amid grownups as an outcome of such ads. It even received countless prizes for ads that grew out to be tremendous successes, such as the real taste of life ad.

    Worms in choco scandal

    In 2003, Cadbury’s Dairy Milk had to deal with a scandal concerning worms in their chocolate. The company’s reputation was jeopardized, and consequently, sales plummeted. It didn’t broadcast any ads for a couple of months. When they resurfaced, they advertised improved safeguards such as new purity seal packaging.

    It tried to improve its branding in 2004, so it signed celeb Amitabh Bachchan as the firm’s first celeb ambassador. Bachchan starred in testimonies ensuring people of the purity and security of Cadbury’s dairy milk. Having proved itself as the most trusted name among folks of all ages, Cadburys’ next aim was to boost consumerism.

    The real taste of life campaign extension

    As a follow-up to the real taste of life ad, that was marketed thru a set of ads. This time, the firm devised new creative ads to extend the number of times when folks could’ve Dairy Milk.

    Pappu pass ho Gaya 2005

    Another iconic Dairy Milk campaign, implying Pappu excelled in tests, debuted in 2005. In this commercial, Amitabh Bachchan is featured as a seller. In Indian culture, folks snack and offer sweets at any celebration, and Cadbury aimed to reflect all of these events in this set of ads. It then set out to tackle the tough task of substituting traditional sweets & deserts with chocolates. It ran a lot of programs to attain this.

    Cadbury Ad campaign- Pappu Paas ho gaya

    Shubh Aarambh

    ‘Shubh Aarambh,’ which means fortunate start, was a good move. In 2010, it was first released. The Indian habit of consuming sweets before a fresh start or going on a new trip is linked to a special social concept. They fixated on Indian rituals and practices while also giving it a modernism design to appeal to a wider audience.

    Cadbury ad campaign – Shubh Aarambh

    Core principles

    The ads are identical in their root as they all promote the same brand ideals of joy and, more crucially, mutual bliss. In 1994, Cadbury’s Dairy Milk released a classic ad portraying a female dancing in a crowded stadium to cheer her bf’s triumph. At the time, all women in ads were either skimpy or acting as a mom caring for a joint family.

    Britannia Marketing Strategy | Pricing Strategy | Campaigns
    Britannia Industries is India’s oldest food brand best known for its biscuits. Lets get an insights of the marketing strategy of Britannia.
    StartupTalkyRia Puneyani

    Want to Work in Top Gobal & Indian Startups or Looking For Remote/Web3 Jobs – Join angel.co

    Angel.co is the best Job Searching Platform to find a Job in Your Preferred domain like tech, marketing, HR etc.

    Click Here to Join angel.co

    Honoring Women’s sports

    Cadbury’s Dairy Milk remade this legendary stadium ad once more in 2021 as a salute to female athletes. It flipped the gender roles this time, with the guy dancing to cheer his GF’s winning shot before a crowded stadium It informs us that every grownup has a small kid within them. Its goal is to identify and support females who are achieving victory and rising as great personalities for the next generation.

    Also, the new ad coincides with the debut of the IPL in Sept 2021 and the Indian women’s cricket squad’s trip to Australia in the same month.

    Cadbury ad campaign – Indian women’s cricket team

    Indianization of the brand

    Cadbury’s role is to explore fresh ideas and events, and provide folks reasons to buy their goods, and make customers link sweets with Dairy Milk.

    The tactic of integrating Indian rites to interact and build a special connection with them is termed as ‘Indianization’ of the brand. in addition to offering it a modern view to appeal to the youth.

    It launched the “Kuch Meetha Ho Jaaye” ad, in which it positioned Dairy Milk as a treat that could be savored at joyous occasions in our lives.

    It featured individuals sharing big and small life experiences, bonding with others, and making great events even more memorable with Cadbury Dairy Milk. The ad is still fondly recalled, and Amitabh Bachchan, the great Indian artist, earlier sponsored it.

    Dairy milk silk

    Cadbury Dairy Milk Silk
    Cadbury Dairy Milk Silk

    It also introduced unique and fresh types of Dairy Milk, such as Dairy Milk silk, which was meant to be nicer and finer than classic Dairy Milk. Silk is marketed mainly at millennials. While enjoying the events, the firm used to pop your heart out and peers marketing to profit on holidays such as buddy day and Valentine’s Day.

    The campaign’s topic: “How far will you go for love on Valentine’s Day?” with #PopYourHeartOut.

    Staying home, Staying Safe – A Cadbury Oreo Campaign

    Oreo, a Cadbury cookie item, has devised a great ad that fits our present predicament: staying home.

    Oreo debuted the campaign, which is aimed at youngsters. In such downturns, the ad urges kids to be merry. ‘Make Way For Play’ is the campaign’s theme. Isn’t it a brilliant use of the present time?

    New Ad tactic

    With the release of fresh items and varieties, the ad tactic was renewed, with some product-centric advertisements.

    Conclusion

    Cadbury has always been effective on its offline advertising with its intriguing and pertinent ads that’s been a blow in the past, and the effect of that can be seen today too.

    It has also benefited from internet techniques, however, there’s still potential for development. It’ll be able to build very robust upkeep once it fully leverages digital lines to its true ability. Only time can tell how it addresses its flaws and strives for its rightful portion of the economy.

    💻
    List of the Best Laptops in India for Office and Personal use

    List of Courses Curated By Top Marketing Professionals in the Industry

    These are the courses curated by Top Marketing Professionals in the Industry who have spent 100+ Hours reviewing the Courses available in the market. These courses will help you to get a job or upgrade your skills.

    Click Here to Check the list

    FAQs

    Who is Cadbury founder?

    John Cadbury founded Cadbury in Birmingham, England in the year of 1824.

    Which Company owns Cadbury?

    Cadbury’s parent organization are: Mondelez International, Kraft Heinz Company, Kraft Foods UK Ip & Production Holdings Limited.

    Who are the top competitors of Cadbury?

    The top Competitors of Cadbury are:

    • Mars
    • Hershey’s
    • Nestle
    • Ferrero

  • The Roles & Responsibilities of a Business Development Manager

    Business Development refers to the actions such as initiatives, plans, and concepts designed to make a business more efficient. It is the process of making business-related decisions that are strategic and accelerating the expansion of business, generating more revenue and maximising profits by forming strategic partnerships.

    Before we go into the topic, let’s take a look at who a business development manager is.

    Who is a Business Development Manager?
    Roles & Responsibilities of a Business Development Manager
    Strategies for Business Development
    List of Business Development Tools

    1. Semrush
    2. AWeber
    3. InstaPage
    4. Fiverr
    5. Canva
    6. LinkedIn

    Conclusion
    FAQs

    Who is a Business Development Manager?

    A Business Development Manager is the person who creates a growth plan which is centred around the financial benefits and satisfaction of customers. They could play a variety of roles throughout an initiative. This could affect the long-term performance of a company. The company’s business development team are always looking for new ways to make money.

    Different businesses development activities are executed in various departments, including marketing, sales and management, along with managing vendors and their products. These include networking, negotiation collaborations as well as cost-saving strategies and collaborations. These various divisions are led by the goals to develop business. The tasks of business development are carried out internally or with the assistance of an expert in the field of business development.

    Roles & Responsibilities of a Business Development Manager

    The Roles & Responsibilities of Business Development Manager Explained

    A Business Development Manager is required to fulfil essential duties and responsibilities. They have to accomplish both long and short-term objectives. The main tasks of a business growth manager are listed below.

    • Recognizing and attracting salespeople with the appropriate abilities to increase sales performance.
    • They should coach and supervise their sales team in order to improve their performance.
    • Create business plans and effective sales plans to meet the goals of sales.
    • Implement training and programs to improve abilities. Also, address the issues discovered in the business.
    • Make sure that the resources are managed according to the budget requirements for executing the business plan.
    • Examine the needs of customers and the conditions of a market that is competitive. This aids in making an improvement in the preparation and implementation of sales plans.
    • New business opportunities can be created through networking, cold-calling and more.
    • Establish and maintain strong relationships with your customers when creating new business ideas.
    • Enhance the marketing strategies to increase awareness of the product offered by the business through coordination with the marketing department.
    • Make sure that the information is communicated about the most recent business information is shared among the corporate communications team, sales staff and management as well as customers.

    Must Have Online Marketing Tools For Every Marketer in 2020 [Many Are FREE]
    Marketing is the key to get the popularity a business requires. It is the way of
    getting the business to where it needs to be taken. Hence, the marketing game
    needs to be very strong and every major company has its strategy of marketing
    which they change quite often. According to some reports, 17% o…
    StartupTalkyNiku Mandal

    Strategies for Business Development

    These are the most effective strategies for business development:

    1. Recognize Your Competitors

    The primary strategy for business growth is to understand your competitors. You must evaluate the services they provide and analyze the factors that make your company stand out from the rest of the pack.

    2. Tap the Right Opportunities

    It is advisable to check your contacts with those you intend to strike the deal with. It is essential to identify potential customers to work with. It is essential to search the market for an effective partnership before signing any contract.

    3. Pay Attention to Your Website

    In today’s world, the appearance of a website is important significantly. It is because the majority of consumers browse through websites for businesses prior to making a choice. Therefore, it is important to include videos and other new features to your website to be the most popular choice for potential customers.

    4. Sharpen Your Listening Skill

    Being able to listen is the best method of business development that one can employ to grow their business. The role of the business manager is to know the viewpoint of the client, the issues or problems and the type of work that is done. Therefore, they must be a good listener in order to expand their business.

    5. Take a Look at Online Reviews

    Nowadays, customers read online reviews to determine if they are required to conduct business with a certain business or not. So, it is important to create a Google notification for your company to track responses to online reviews as needed.

    6. Focus on Client’s Requirement

    It is important to communicate what the client wants instead of presenting the services you offer. You must be attentive to the concerns of your client to ensure that you tailor your services according to the needs of your client.

    7. Time Management

    Never say – I don’t have time, because time management is among the most essential abilities that every successful entrepreneur should have. It’s all about prioritizing tasks. First, complete the work that is important and then move on to other tasks.

    8. Offer Quality Services

    When you begin working with customers, it’s time to please them with top-quality services. The client should be given a strict deadline in order to be able to access new business opportunities following the completion of one task.

    9. Innovation At Its Best

    If you can offer something unique to your clients, it is likely that they’ll continue to do transactions with you. Everyone wants items or solutions that have most recent on the market.

    10. Networking Events

    Make sure you maintain the network. Being in the office and making different plans does not help by yourself. You must attend various business gatherings that aid in building your network.

    List of Business Development Tools

    Often used tools for business development
    Often used tools for business development

    There is a myriad of business development tools that could help to improve your business. A few tools used by business executives in business development include:

    Semrush

    If you’re searching for organizations to work with, Semrush will help us identify the most lucrative commercial opportunities. Semrush is a SaaS (software as an online service) platform. It provides subscriptions to marketing analytics software and online visibility. It also offers keyword strategies as well as reports on data. The platform was founded by Dmitry Melnikov and Oleg Shchegolev in 2008.

    Semrush provides so many functions and insights. It is mainly utilized in the implementation of digital marketing and strategic planning. The tool has advanced functions such as competitor insights, topic research, SEO audits, lead generation tools, and keyword position tracking.

    Social Media Tracker SEMrush is now Free for Users | Semrush Social Media
    Yes, you heard it right SEMrush Social Media Toolkit which is one of the best
    Social Media Trackers at this moment has announced that it will be available for
    its user at zero cost. It has said that it will be free for its users and will
    help them provide free access to their products. It is a great…
    StartupTalkyYash Raj Srivastava

    AWeber

    Every business development team needs a powerful email tool that can assist them with their outreach. AWeber is a great email marketing tool that can send different email campaigns. Also, you can schedule an automated sequence by using this tool.






    Get AWeber for Free


    It allows to tag different emails based on clicks and open rates. That will help to categorize your prospecting lists, to keep the most interested ones. It includes advanced features like drip campaigns and A/B testing. AWeber is designed in a way that is easy and intuitive to use. It was founded by Tom Kulzer in 1998.

    Top 10 Email Lookup Tools to Find Anyone’s Email Address (2020)
    Find Email Addresses on Hunter [https://hunter.io/?via=shubham]
    StartupTalkyRishabh Rathi

    InstaPage

    InstaPage, Inc. is an online software business based in America. It was founded by Tyson Quick in 2012. Additionally, he is the current CEO of the company. InstaPage is a great tool to design and create custom landing pages. You can design a custom page that is targeted at the business rather than posting a link to our business partner on our public home page.






    Boost your conversion with InstaPage Today!


    InstaPage has a feature called Heatmaps. It allows you to see which users are scrolling and clicking most on the page. It helps us optimize conversions.

    Fiverr

    Fiverr is a great tool to assign certain tasks to others, such as freelancers. It allows us to concentrate on the important work by delegating repetitive tasks to other people. Additionally, it helps us save time. Fiverr is demonstrating a different method of freelance work.






    Join Fiverr Now & Connect With Freelance Experts


    It lets you browse the site exactly as you would shop instead of creating a post and taking bids. Fiverr was established in 2010 by Shai Wininger along with Micha Kaufman. There are so many options available on the website. It provides writing, translation, graphic design, programming and editing videos, among others.

    Canva

    Canva is a fantastic platform for graphic design. It lets users create posters as well as social media images, documents, presentations and other visual media. It is available both on mobile devices and on the web. It incorporates a wide variety of templates including fonts, images, and illustrations.






    Start Designing Today With Canva


    Users can choose designs from the range of designs designed by professionals, and then edit the designs. It also allows users to upload images using the Drag and Drop interface. Paid subscriptions, which include Canva for Enterprise and Canva Pro also come with additional options. It was created in 2012 by Melanie Perkins, Clifford Obrecht along Cameron Adams.

    LinkedIn

    LinkedIn is a social network that focuses on employment. It is home to around 706 million members spread across 150 countries. Users can search for things related to work on LinkedIn. It is mostly used to facilitate professional, social and career-related networking. Employers post jobs to locate candidates. Additionally, job candidates post their CVs to be considered for a position.

    The website functions to serve as an internet-based directory for professional and non-professional organizations. Additionally, it lets you find people based on their jobs and establish connections. It assists in expanding our networks. LinkedIn was created in 2003 by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillan.

    Top 7 LinkedIn Automation Tools You Should Use Right Now
    Get a Free Demo of Zopto [https://zopto.com/?fp_ref=shubham93]
    StartupTalkyRishabh Rathi

    Conclusion

    We know now who the business development manager actually is, and what his roles and responsibilities are. The strategies they employ to grow their company, and the tools commonly used for business development, can make them stand above the rest of their competition.

    FAQs

    What is the business development process?

    Business development is the process that is used to identify, nurture and acquire new clients and business opportunities that increase profitability and growth. A business development plan is a document that outlines the strategies you’ll employ to achieve that goal.

    What does the business development manager do?

    The job of a business development manager is to find prospects for sales, pitch products or services to potential customers and maintain a positive connection with new customers.

    What are the roles and responsibilities of a business development manager?

    The role and responsibilities of a business development manager include:

    • Recognizing and attracting salespeople with the appropriate abilities to increase sales performance.
    • They should coach and supervise their sales team in order to improve their performance.
    • Create business plans and effective sales plans to meet the goals of sales.
    • Implement training and programs to improve abilities. Also, address the issues discovered in the business.
    • Make sure that the resources are managed according to the budget requirements for executing the business plan.

    Which are the most effective business development tools?

    Here’s a list that includes the most effective tools for business development.

    • SEMrush
    • AWeber
    • InstaPage
    • Fiverr
    • Canva
    • LinkedIn

    What are the strategies for business development?

    Strategies for effective business development include:

    • Recognize your competitors.
    • Tap the right opportunities.
    • Pay attention to your website.
    • Sharpen your listening skill.
    • Take a look at online reviews.
    • Focus on the client’s requirement.
    • Time management.
    • Offer quality services.
    • Innovation at its best.
    • Networking events.

  • ETrade Business Model | How does ETrade make money?

    ETrade has established itself as one of the finest online brokers for trading options as a pioneer in the online brokerage sector. It was one of the first online brokers in the United States and it became the first online broker to provide commission-free trading on ETFs, stocks, and options trades in October 2019. This makes you wonder, how does ETrade make its money? And what is its business model?

    A business model is a crucial component of every startup’s long-term success since it is what unlocks value. In some ways, creating a business model is more than just figuring out how to make money. With that in mind, let’s look at the ETrade e-trading platform’s business model.

    About ETrade
    Products and services offered by ETrade
    What makes ETrade unique?
    ETrade Business Model
    How does ETrade make money?
    FAQs

    Options trading with ETrade

    About ETrade

    ETrade logo
    ETrade logo

    ETrade, a financial services business located in New York, was formed in 1982 by William A. Porter and Bernard A. Newcomb. Over the years, the firm has grown to over 30 outlets across the United States, making it one of the industry’s pioneers.

    ETrade/E*Trade is an electronic trading platform that allows novice and experienced traders to purchase and sell financial assets such as common stock, preferred stock, futures contracts, mutual funds, options, fixed-income investments, and exchange-traded funds.

    Products and services offered by ETrade

    Etrade earns money through various products and services, including a day trading platform for retail customers. Let’s take a brief look at the services that the firm provides.

    • Brokerage: E-zero-commission Trade’s US stock trading platform for ordinary clients is known as a brokerage account. They enable you to buy and sell equities, ETFs, mutual funds, potion, and bonds, among other things. At a low fee, you may also trade futures and options contracts, as well as bonds. Until their kid reaches the age of majority, a parent or guardian can handle a minor brokerage account.
    • Services for Portfolio Management: The portfolio management service is given to both individual and institutional clients. Portfolios can be handled both automatically and manually. Depending on your circumstances, you may also obtain a personally customised portfolio from a financial counsellor.
    • Bank account: Individuals, families, and companies may open a bank account with ETrade, which provides higher-interest savings and checking accounts. Free initial checks, online bill pay, and an ATM/debit card are all available. You may also use the free Transfer Money service, pay with your credit card online, and borrow against your investments.
    • Retirement services: ETrade offers retirement (IRA) accounts for tax savings, minor’s savings that an adult may handle for the benefit of a child until they reach the age of majority, and persons commencing their savings at the age of 59.5 years old.

    What is BlackRock Aladdin and How it manages $21 Trillion?
    Aladdin is a portfolio management software crated by BlackRock that manages trillion dollars. Lets understand what does Aladdin do and the companies that use it.
    StartupTalkyDamini Bhandary

    What makes ETrade unique?

    ETrade has a long history as an online broker, and its platforms are well-known for being straightforward to use. And even though it offers many services, including news, research, and screeners, ETrade is still simple to use.

    ETrend features a user-friendly interface that allows you to personalise the platforms according to how you want to connect with them.

    ETrade offers three web-based/downloadable platforms and two mobile apps, making it an excellent alternative for passive investors and casual traders. To help optimise the value of deposits earned in its brokerage operation, it also offers banking products through the ETrade Bank, an FDIC-registered federal savings bank.

    It joins a growing number of online brokers that have switched to commission-free stock, ETF, and options trading in October 2019.

    ETrade Business Model

    ETrade employs a strategy that generates revenue from payment for order flow as well as interest income earned on the free float. To generate income on customer funds, ETrade invests them in money market accounts. Margin rates levied on purchasing or shorting stocks on the business’s platform also generate revenue for the company.

    The A-Z List Of Stock Marketing Apps
    The stock marketing traders keep rising and falling hourly. The stock marketing apps check the real time streaming market price.
    StartupTalkySweta

    How does ETrade make money?

    ETrade charges no commissions, which begs the question: how does ETrade make money?

    Margin

    Clients at ETrade pay interest on money borrowed to buy stocks and on money borrowed to short stocks. For many broker-dealers, margin interest is a crucial source of revenue, and ETrade is no different. It has rates that are higher than the national average. Depending on the total amount borrowed overnight, they start at 8.95 per cent and go down.

    Flow of Orders

    ETrade makes the majority of its money through monetising its order flow. Customers’ buy and sell orders are sent to market makers for execution by ETrade. The company is compensated for the order flow in exchange.

    When E-margin Trade’s customers borrow money to short or purchase stocks, ETrade receives interest. A transaction-fee mutual fund costs $19.99 to buy or sell at the business.

    This is a standard business procedure; therefore, ETrade isn’t doing anything out of the ordinary here. ETrade sends orders to the groups to adjust for the order flow. This is also a frequent industry practice.

    ETrade receives less than a cent per share on average for routing orders. That may not seem like a lot, but when you consider that there are about 300,000 trades each day, with several shares per order, it adds up.

    Earnings from interest

    ETrade advertises heavily on the need of filling your brokerage, bank, retirement, or PMS accounts with them since the more money you invest with them, the more interest you get. The business of ETrade is based on the interest produced by the float, which is invested by millions of customers. Offering free trading to retail investors is a fantastic way to improve their float because they are the least likely to trade actively.

    Service charges

    Portfolio management, retirement accounts, and other essential portfolio services are also profitable for ETrade. Fees and service charges are how they make money from these services.

    The fees for portfolio management vary from $500 to $250,000, with a 0.30 per cent to 0.75 per cent cost.

    ETrade charges $25 for premature withdrawals, excess contribution withdrawals, and re-characterisations in retirement accounts (changing from Roth IRA to Traditional IRA).

    And, depending on the debit balance available at the time of the trade, margin trading costs range from 5.45 per cent to 8.95 per cent.

    In the year 2019, ETrade generated $588 million in fees and service charges.

    Commissions on mutual funds

    ETrade charges $19.99 to buy or sell a transaction-fee mutual fund. It costs $49.99 to sell a no-load, no-transaction-fee fund fewer than 90 days after acquisition.

    ETrade also profits from mutual fund trades through 12b-1 fees, sub-accounting fees, shareholder service costs, and marketing support payments.

    Trading Commissions

    Only ten to twenty per cent of the millions of traders are active. Active traders, on the other hand, trade often and in large amounts. And many of them trade futures and options, the most lucrative part of the stock market.

    This 20% of active traders generate twenty times the money that they lose by providing free trading.

    Fees for Futures, Options, and Bonds on ETrade

    The larger the number of active traders operating in any of these categories, the higher the commissions because ETrade works with huge volumes rather than premium pricing.

    This information makes you wonder if ETrade is losing money on these products. ETrade loses money on its free service. However, because over 80% of traders aren’t active in the markets, they don’t lose much money. ETrade lost $23 million in securities trading fees in 2019. The $23 million loss is well worth it for their business model, given the $421 million in trading commissions they receive from active traders.

    FAQs

    When was ETrade Financial Corporation founded?

    ETrade Financial Corporation was founded in 1982.

    Does ETrade charge commission?

    ETrade does not charges commission for online US-listed stock, ETF, and options trades.

    Which is the parent company of ETrade?

    Morgan Stanley is the parent company of ETrade.

    Who are the competitors of ETrade?

    Some of the top competitors of ETrade are:

    • HyperStock
    • Firstrade
    • SAG Investor
    • Scottrade
    • MProfit
    • RetailGraph
    • eSignal

  • LIC Case Study | Success Story of Life Insurance Corporation of India

    Sales of life insurance policies are a vital source of revenue for any life insurance company and their primary motivation for doing business. Because today’s business operations are so intertwined, claim settlement services significantly influence life insurance policy sales. People can use life insurance plans to cover a variety of hazards throughout life.

    The insurance industry grew rapidly in the first two decades of the twentieth century. In 1938, it increased from 44 firms with a total business-in-force of Rs.22 crore to 176 companies with a total business-in-force of Rs.298 crore.
    The call for the life insurance sector to be nationalised had been voiced before, but it gained traction in 1944 when a measure to modify the Life Insurance Act 1938 was filed in the Legislative Assembly. However, it was not until 1956 that life insurance was nationalised in India when the Life Insurance Corporation was passed by the Indian Parliament on June 19.

    Origin of LIC
    LIC’s Objectives
    Growth of LIC
    LIC’s at Present
    LIC’s Products and Services
    LIC Services for its Employees
    LIC’s Marketing Strategy
    Conclusion
    FAQs

    LIC Case Study | Success Story of LIC

    Origin of LIC

    LIC logo
    LIC logo

    The Life Insurance Corporation of India was established on September 1, 1956, by the Ministry of Finance of the Government of India, with the goal of making life insurance more widely available, particularly in rural areas, with the goal of reaching all insurable persons in the country and providing adequate financial cover at a reasonable cost.

    LIC’s Objectives

    The primary goal of LIC is to promote life insurance across the country, particularly in rural regions and among the socially and economically disadvantaged, to reach all insurable individuals and provide them with appropriate financial protection against death at a fair cost.

    Maximise people’s savings mobilisation by making insurance-linked savings sufficiently appealing. Another goal is to function as trustees for the insured public in their individual and collective capacities, meeting the community’s diverse life insurance demands as the social and economic environment changes.

    LIC intends to involve all employees to the best of their abilities to advance the insured public’s interests by delivering prompt and courteous service.

    Growth of LIC

    In 1956, LIC had 5 zone offices, 33 divisional offices, and 212 branch offices in addition to its corporate office. Because life insurance contracts are long-term contracts that require a range of services during the policy’s life, LIC felt the necessity to extend operations and open a branch office at each district headquarters in subsequent years.

    The LIC was reorganised, and it created a considerable number of new branch offices. It shifted servicing tasks to branches due to the reorganisation, and departments were declared accounting units. It had a significant impact on the company’s success. You can observe that from about INR 200 crores in new business in 1957, the company only exceeded INR 1000 crores in 1969-70, and it took another ten years for LIC to reach the INR 2000 crore barrier. However, after reorganisation in the early 1980s, LIC had already surpassed INR 7000 crores in Sum Assured on new policies by 1985-86.

    Best Insurance Franchises Business In India To Start 2021
    Hrere are Best Insurance Franchises Business In India. Insurance is financial product sold by insurance companies to safeguard you and your property against the risk of loss, damage or theft.
    StartupTalkySouvik Dey

    LIC’s at Present

    LIC has practically monopolised the solicitation and sale of life insurance plans in India, having existed as a massive insurance business for almost 60 years. LIC has expanded its operations outside of India to 14 countries to meet the insurance needs of Non-Resident Indians.

    With an asset value of INR 2,529,390 crores, LIC is now India’s largest life insurance business, controlled by the government. LIC’s headquarters are in Mumbai.

    It currently operates eight zonal offices and 113 divisional offices around the nation. It has 2,048 branches across India in various towns and cities.

    In addition, LIC maintains a network of over 15 million agents that sell life insurance to the general population. The LIC had a total life fund of $28.3 trillion as of 2019. In the 2018–19 fiscal year, the total value of sold insurance was $21.4 million. In 2018–19, LIC resolved 26 million claims. With 290 million policyholders, it is the largest insurance company in the world.

    The Life Insurance Corporation of India (LIC of India) is one of India’s largest financial organisations, providing comprehensive financial solutions for all aspects of life. It has a customer base of around 23 crores, making it the largest insurance company globally. After Indian Railways, it is the second-largest real estate owner in the country. The LIC advertises through newspapers, radio, television, billboards, and other media.

    LIC’s Products and Services

    The Life Insurance Corporation of India (LIC) offers a variety of life insurance plans. As a government-owned Life Insurance Firm, LIC’s policies are in high demand and appeal to a broad spectrum of consumers.

    LIC For endowment, LIC offers the Jeevan Pragati, LIC Jeevan Labh, LIC Single Premium Endowment Plan, LIC’s New Endowment Plan, New Jeevan Anand, LIC’s Jeevan Rakshak, LIC’s Limited Premium Endowment Plan, LIC’s Jeevan Lakshya, LIC’s Aadhaar Shila, and LIC’s Aadhar Stambh.

    LIC Jeevan Umang specialises in life insurance.

    LIC’s Bima Shree, LIC’s Jeevan Shiromani, LIC’s New Money Back Plan- 20 years, LIC’s New Money Back Plan-25 years, LIC New Bima Bachat, LIC’s Jeevan Tarun are some of the money-back plans available. Money-back plans include LIC’s Anmol Jeevan II and LIC’s e-term Plan.

    Their pension schemes include the Pradhan Mantri Vaya Vandana Yojana, LIC New Jeevan Nidhi, and LIC’s Jeevan Akshay.

    The 3 Subsidiaries Of Life Insurance Corporations Of India (LIC)
    LIC is an insurance group and investment corporation owned by the Government of India. It both promotes savings and results in their institutionalization.
    StartupTalkyPV Vyshnavi

    LIC Services for its Employees

    Agents are being offered home loans.

    The LIC of India’s Agents Housing Scheme provides house loans to the company’s agents. It has a separate subsidiary, LIC-HFL, from which many housing plans are moved for fairer distribution.

    Employees are given meal coupons.

    In September 2010, the Life Insurance Corporation of India (LIC of India) introduced a one-of-a-kind benefit for all workers. The number of meal vouchers is determined by each team member’s position in the hierarchy.

    Team member participation in sports is encouraged.

    Employees of the LIC of India are encouraged to participate in various sporting activities to improve their physical fitness and overall personality. Employees have also spoken on behalf of the company at different national and international levels. It has recruited numerous workers from its Sports Recruitment Quota to maintain competitive excellence in sports and to compete on an equal footing with other businesses.

    Training its employees

    LIC has begun to provide training to its staff at all levels of the organisation. It has established a distinct Human Resources Development / Organizational Development (HRD/OD) Department to develop and enhance capabilities, commitment and foster a learning and performance-focused culture.

    Best Health Insurance Options for Small Businesses r Startups
    There are several options for health care insurance for startups and small businesses which are useful for their employees working in the organization and provide health safety to them.
    StartupTalkyVibhavari Madki

    LIC’s Marketing Strategy

    LIC Life Insurance’s marketing approach is pretty basic. Its primary goal is to educate consumers about the company’s different policies and brands. Personal selling, exhibits, demonstrations at events, advertising, and innovative schemes have all been used by LIC to achieve this goal.

    As presents and incentives, policyholders are given bags, diaries, and calendars. As promotional activities, advertisements are displayed on TVs, newspapers, and billboards.

    A mobile advertising van circulates across rural regions, raising awareness of the firm. LIC-Life Insurance has a website and a webpage where it provides thorough information on each potential inquiry to satisfy customers.

    LIC is continually working to strengthen “Brand LIC” and strengthen the brand’s link with growing market segments. It has done so by maintaining a regular media presence in national and regional outlets.

    It has also sponsored several national and international programmes and a variety of activities such as newspaper campaigns and continuous coverage of goods in several publications.

    FAQs

    Who is the founder of LIC?

    LIC has been founded by Government of India in 1956.

    What are the Subsidiary companies of LIC?

    LIC subsidiary companies are:

    • LIC Pension Fund Limited
    • LIC Cards Service Limited
    • IDBI Bank Limited

    What is the number of employees in LIC?

    There are 1,14,000 employees (2020) working for LIC, and over 10 Lakh LIC agents.

  • Success Story of Pond’s: Beauty Brand Transforming Women

    Pond’s is a beauty brand that transforms women’s skin and the way they live their lives via breakthrough product developments.

    Pond’s acknowledges the importance of beauty as a forerunner of love in a woman’s life, not simply appearing beautiful but also feeling lovely. Pond’s has been linked with skincare for nearly a century, having a presence in over 56 countries. It has been a pioneer in recognising a woman’s skincare and beauty requirements. It has appealed to people of all ages and skin types.

    Pond’s has expanded its offerings to include anti-ageing, skin whitening, oil management, moisturising, and other skin care needs. Furthermore, each line in the portfolio consists of a wide selection of products, including day creams, night creams, serums, masks, eye treatments, face foams, and more.

    The Origin of Pond’s
    Pond’s in India
    Pond’s Campaigns
    FAQs

    Pond’s Case study

    The Origin of Pond’s

    Pond's Logo
    Pond’s Logo

    Theron T. Pond, a scientist, first created Ponds cream as a medication in the United States. He learned to treat minor wounds and other illnesses by extracting a medicinal tea from witch hazel.

    Pond’s began advertising under the name Pond’s Healing in 1886 and continued until 1910.

    Pond’s cold cream and vanishing cream, which marked the company’s entry into the facial care sector, were established in the twentieth century as part of the company’s core goal of selling cosmetics goods.

    Ponds introduced Pond’s extract in 1886 and Pond’s Cold Cream and Vanishing Cream in 1914, both of which became beauty icons.

    Its standing was reflected in the middle of the 1920s with endorsements from princesses, social beauty, and Hollywood stars. Pond’s built its elegant image on product delivery guarantees and an awareness of a woman’s beauty routines and demands.

    Pond’s began operations in the United States as a worldwide corporation. Previously, its production plant was in Connecticut, and Pond’s moved its sales headquarters to New York City. Its goods now have a worldwide market, and it has expanded its presence to nations such as Thailand, India, Japan, and Spain.

    Top 6 Best Organic Beauty Startups in India that are leading the Organic Beauty Industry in India
    Organic beauty industry is booming in India as many consumers are realizing harmful effects of synthetic based products. So here are Top organic beauty startups in India.
    StartupTalkyPratyusha Srivastava

    Pond’s in India

    The Pond’s Company of America first introduced cold cream to India in 1947, but it wasn’t until 1956 that it expanded into talcum powders that it became a household name in India.

    Hindustan Unilever, which bought Pond’s in 1987 and expanded its skincare range in India, was able to add a new dimension to its skincare offering in India.

    Pond’s began operations in the United States as a worldwide corporation. Previously, its production plant was in Connecticut, and Pond’s moved its sales headquarters to New York City. Its goods now have a worldwide market, and it has expanded its presence to nations such as Thailand, India, Japan, and Spain.

    Mamaearth: Bringing Toxin-Free, Natural Skin Care Products To India
    Ghazal Alagh and Varun Alagh founded Mamaearth in 2016. Read on to know more about Mamaearth’s success story, business model, funding, and other aspects.
    StartupTalkyRishabh Rathi

    Pond’s Campaigns

    Ponds has been marketing its goods on a national basis since 1886. Ponds Healing was the company’s trademark name when it first went public in 1910. The brand has launched numerous educational and beautiful ad campaigns in prominent television, newspapers, radio, and magazines connected to beauty goods through electronic and print media.

    You may also find its advertisements on social media sites, including Facebook, YouTube, and Twitter.

    Pond’s recognised that if women believe they can be more attractive, they will use facial care products.

    The Beginning of the Campaign

    Ponds began advertising on a national scale in 1886. Until 1910, they announced under the name “Ponds Healing Cream.” By 1910, they had focused on its disappearing cream (formerly known as Healing Cream), and they had launched an ad campaign that would become famous due to the celebrities involved. The commercials for ‘Ponds Vanishing Cream’ and ‘Ponds Cold Cream’ work together to describe the objectives of each cream.

    Every normal skin requires these two creams, according to the brand’s slogan. Consequently, sales of “Ponds Vanishing Cream” increased by 60% in 1915, while sales of “Ponds Cold Cream” increased by 27%.

    Campaign for Magazines

    When Queen Marie of Romania visited the United States in 1923, she was so taken with the Ponds product that she wrote a letter to the business requesting more. Pond’s then turned her letter into a commercial. Following this, Pond’s began to include samples of their goods in its magazine advertisements to attract ordinary people to purchase the cream.

    Campaign #BeautifulStory

    This inspired Ponds’ #BeautifulStory campaign. Pond’s used 17 of the Philippines’ Most Beautiful Faces to show that beauty changes may be achieved. It brought together 17 superstars for a TV film and a public relations launch. Ponds developed 17 digital films that tell their transformation tales.

    With over 1 billion views online, this ad was the most seen in 2014, resulting in a 22 per cent increase in product demand.

    Pond’s Success

    Pond’s is a personal care brand that is linked with the FMCG industry. The products of Pond’s are divided into three categories: skin lightning, oil management, and anti-ageing.

    Pond’s is a well-known and well-recognised brand. It caters to a variety of women’s skincare approaches, and as a result, it has released various unique items at regular intervals to keep clients interested.

    Ponds Men Pollution Out, Ponds Men Acno Clear Oil Control, and more products for men have been added, providing treatments for sun damage, pollution, oil control, and pimples. Facial Moisturisers, BB Creams, Facial Cleansers, Makeup Removers, and Talcum Powder are some of the company’s most popular items.

    The primary reason for doing the study is that a large percentage of customers have misconceptions regarding moisturisers. People believe they do not need moisturisers because they are constantly youthful, think it makes their skin greasy, and various other reasons.

    However, the firm has positioned itself as a one-stop-shop for five issues, allowing consumers to learn more about their skin and utilise the product. Pond’s offers a wide range of skincare products, including skin cleaning, skin whitening, anti-ageing, and more. Pond’s is sold worldwide, with Spain, India, Japan, and Thailand being their most important markets.

    The beauty Brand has enlisted the aid of its parent firm, Unilever, and is making use of its distribution network. Wholesalers, retailers, distributors, and warehouses provide services to customers through supermarkets, hypermarkets, discount stores, and convenience stores.

    Pond’s faced intense competition from several other companies when it came to pricing. It has implemented a competitive pricing strategy, keeping product prices modest and fair to obtain a price edge over its competitors. It has established a promotional programme that offers a variety of incentives at regular intervals to appeal to a more extensive consumer base. This aids in bulk sales and increased profits.

    FAQs

    Is ponds an Indian brand?

    Pond’s is an American brand of beauty and health care products. Pond’s company is currently owned by Unilever.

    Who are the top competitors of Pond’s?

    Some of the top Pond’s competitors are:

    • Dove
    • Nivea
    • Garnier
    • Lakme
    • Olay
    • Dabur
    • Emami

    Which is the best Ponds Products?

    Some of the Best Pond’s Products In India are:

    • Pond’s Super Light Gel
    • Pond’s White Beauty Face Wash
    • Pond’s Dreamflower Fragrant Talc
    • Pond’s Rejuveness Anti-Wrinkle Cream
    • Pond’s Triple Vitamin Moisturising Lotion
    • Pond’s Pure Detox Anti-Pollution + Purity Face Wash
    • Pond’s Light Moisturiser
    • Pond’s Bright Beauty Day Cream
    • Pond’s White Beauty Mineral Clay Facial Foam
    • Pond’s Magic Freshness Talc

  • How SaaS is transforming the Insurance Industry? | SaaS for Insurance Companies

    It is no surprise that Saas has become an essential tool in shaping and transforming industries. Nowadays, Insurance industry are being transformed into virtual businesses only because of what virtualization has made the service efficient, accurate, and easier to use.

    Software as a service has become the trend these days. Are these tools helping people with their complicated problems? How is it contributing to the insurance industry being a software licensing and delivery model? The functions that Saas has provided to the insurance industry have proved to be remarkable because Saas helps developing solutions and also ensures a more connected environment with customers.

    SaaS is the abbreviated form of Software as a Service, and is also known as ‘on-demand software’. It is a part of cloud-computing along with a few more of them such as IaaS, PaaS, DaaS, MaaS, MBaaS, DCaaS, iPaaS, and ITMaaS.

    It was during the late 1950s when leading companies like IBM and other computer providers referred to SaaS as ‘time-sharing’ or ‘utility computing’. The services were required by the banks at that point in time so that banks could use computing power and database storing services.

    SaaS’ Contribution To The Changing Insurance Industry
    Why Insurance Companies Should Adopt SaaS?
    Conclusion
    FAQs

    Technology trends transforming the Insurance Industry

    How do SaaS Startups Make Money? | SaaS Revenue Model
    In this article, we’ll look at the revenue model of SaaS, how do SaaS businesses make money, and three phases of the SaaS Revenue model.
    StartupTalkyRishabh Rathi

    SaaS’ Contribution To The Changing Insurance Industry

    It is not only the insurance industry but every other industry in the world that will benefit from emerging technologies like AI, machine learning, and other software tools so that there is an improvement in customer experience and business operations.

    Industries like the Insurtech industry use tools like SaaS. The Insurtech industry is large especially in the Asian countries it has got a huge market. India stands as the second-largest Insurtech market in the Asia-Pacific region.

    However, the numbers are expected to keep growing from 1.7% to 2.3% by the year 2030. SaaS help insurance companies focus on their business by providing an effective solution. As a result, this becomes a strategy to focus on growth rather than focusing on maintenance of the IT department.

    The insurance market has always been competitive and will continue to be. This means companies that can come up with standout offers and features will dominate the market. The gap between insurers and the policyholders needs to be filled so that excellent services prevail in the market.

    SaaS’ entry into the insurance industry helped companies reduce their cost and employees were able to check the status of insurance. Companies were able to decrease the use of internal resources without making any kind of compromise on security.

    In a country like India where there are more than 800 million internet users, people are adapting the digital benefits of insurance companies. The pandemic situation was another major reason for emerge of SaaS services in the insurance industry.

    Best Insurance Franchises Business In India To Start 2021
    Hrere are Best Insurance Franchises Business In India. Insurance is financial product sold by insurance companies to safeguard you and your property against the risk of loss, damage or theft.
    StartupTalkySouvik Dey

    Why Insurance Companies Should Adopt SaaS?

    On one side there are the benefits of using SaaS services and on the other, there has to be proper implementation of SaaS insurance solutions. To go both hands in the hand proper planning is required.

    There has to be some effort put in from the employees’ side so that there is an improvement both in customer experience and being cost-effective at the same time. Reasons, why companies should adapt to SaaS, are because of the following:

    ¡ Enhancing Customer Service

    People say it is the customers that run the business and it is true because customers generate money for a business. Customer satisfaction is important not only in the insurance industry but in every other type of industry.

    SaaS helps improving customer service by providing easy solutions. SaaS help saves the time for the policyholders by providing information regarding bill payment. This way they do not have to raise queries which will only waste time and the solution might be ineffective.

    Once in a while updates are made from the insurance companies so that additional features can be benefitted by the customers. Additional features also help to enhance the customer experience.

    ¡ Information Is Secure

    A policyholder will always look for a safe and secure methods for their insurance. Well, SaaS is an effective solution for that because of the security that it provides. Updates help the security of the information regarding the policyholder and payment details more advanced.

    Insurance companies would be relieved if they did not have to carry the burden of security. SaaS is the perfect model to use especially when a company has a large number of clients.

    Conclusion

    The current scenario of the world has pushed people to turn towards the services of insurance companies. Insurance companies are providing enough support to their clients so that whenever there is an emergency the insurance would be of great help.

    Thanks to technologies like SaaS that monetary transaction has become more secure. Both customers and insurance companies can save time only because SaaS provides a bridge between the gap between customers and insurance companies.

    Without having to move an inch from their houses customers can get help support from chatbots. A chatbot can answer the answers that you can question. SaaS services are yet an effective solution for not only the insurance industry but every other type of industry that can benefit from SaaS.

    FAQs

    Why SaaS is important for an insurance company?

    SaaS helps insurance companies secure the data of the policyholders by identifying fraud and assessing risks.

    Will the growth of using SaaS for insurance companies increase in the future?

    Insurance industry is rapidly increasing and as well as the SaaS industry. Both businesses and customers can benefit from using Artificial intelligence and SaaS. A huge growth of SaaS for insurance companies is expected in future.

    How technology is changing the insurance industry?

    Technology has made the claims experience more efficient, accurate, and easier to use than ever before.

  • Seaweed Farming : Is Alga-culture the new Agriculture ?

    Think about your school textbooks, do you remember some section that said “There are three main types of activities that humans do” ? The three main activities are primary, secondary and tertiary activities. Primary is agriculture and raw work, Secondary is manufacturing using raw stuff, Territory is service providence.

    We all have been taught through our schooling that Humankind’s primary work is and always was “Agriculture”. We see little variations here and there, like technology being used as a helping hand, but agriculture is a field that has been constant for a long time now. Today here we are gonna talk about a type of farming that has been practiced from as early as the 1650s. It is known as Seaweed farming.

    What is Seaweed Farming?
    Is Seaweed Farming good enough for the Future?
    The Seaweed Squad – India
    FAQ

    What is Seaweed Farming?

    Seaweeds are millions of species of algae found in the sea. It is macroscopic marine algae. Algae is an informal term for a diverse group of photosynthetic eukaryotes(organisms). Seaweed is consumed across the world, it can also be used to produce edible packaging.

    Seaweed Edible Packaging
    Seaweed Edible Packaging

    Seaweed farming is a part process of Algaculture, that is agriculture of algae. Seaweed is macro-algae, that means they can be seen with naked eyes. Thus we can actually create farms in an ocean, sounds fictional right ?

    If you think seaweed is used just in Asian dishes like sushi, think again. It can be found in almond milk, baby food and lotion. Kelp is used in making, animal feed, medicine, fertilizer and even in your beer.

    Agriculture Business Ideas | Tips to Keep in Mind
    Here are multiple fruitful agriculture business ideas if you wish to make your career in this field..
    StartupTalkyMichelle D’souza

    Is Seaweed Farming good enough for the Future?

    The commercial seaweed market size could surpass $85 billion by 2026, according to Global Market Insights. Seaweed farmer Bren Smith says all one needs to start the business is $20,000, 20 acres and a boat, and that investment in a single seaweed farm can net up to $90,000 to $120,000 per year.

    Here’s why the global demand for seaweed is expected to boom in the coming years.

    Sustainable

    Seaweed farming
    Seaweed farming

    Seaweed farming needs no fresh water, no fertilizer and no feed. All these traits make this farming one of the most sustainable farming methods out there. This method of food creation not only requires less inputs but also absorbs carbon and nitrogen from the environment and rebuilds reef systems underwater.

    Kelp is not only good with maintaining sea life it is also useful and sustainable in other ways too. Research shows that around 50 to 80% of the total environment oxygen supply comes from seaweed, that is nothing but plants in seas. It is a good biofuel also as it is photosynthetic.

    Cows produce a lot of methane. That is a greenhouse gas. It was found by a university that adding a small amount of kelp to the diet of cows can help minimise the Green house gases.

    Abundance

    There are almost ten thousand types of kelps (seaweeds) in water. This makes it abundant in variety and accessibility. It can also be seen as an alternative for Overfishing. Which is a decline of fish in water bodies because of excessive fishing by humans.

    Kelp will help in better balancing the life ecosystem in the seas and outside. That is the reason some people even like to call it “Restorative ocean farming” as it helps rejuvenate sea life.

    Usability Factor

    As mentioned earlier, seaweed is super useful in many forms and ways, like you can actually list them. It is used in almond milk, baby food, lotion, animal feed, medicine, fertilizer and even in your beer. Kelp is used as additives, dental moulds, wound dressing, dispersing and thickening agents in soups and other personal care products.

    McDonalds even went one step forward and made a seaweed styled burger. Packaging the burger as a lighter burger. That is super light in calories, containing about 91% less calories. The burger stayed on the menu for 5 long years.

    McDonalds Seaweed Burger
    McDonalds Seaweed Burger

    However we discussed some pros or advantages for seaweed farming, it would not be justified if we don’t point out the few negatives or cons of alga-culture.

    Overhead Costs

    The overhead costs of setting up a seaweed farm is quite much and can be hard for someone to adapt to it quickly. As we see a rise in the number of people getting intrigued by this way of farming and the increase in the number of sea farmers, we hope that this cost will be lowered in the upcoming time.

    The Seaweed Squad – India

    There lives a group of women in southern India’s Rameshwaram involved in seaweed culture forming probably the first Women seaweed squad. Under the coastal disaster coastal risk reduction project the government was trained to cultivate seaweed. The project was funded by World bank and focused on increasing sustainability and opening floodgates of opportunities for womenfolk in the region.

    Widows and single women are prioritized to form self help groups for initiation. This is surely a welcoming indicator. It made them independent and confident. This instance shows that India can be seen as a popular landmark for seaweed farming. Watch video below to know more,

    Conclusion

    The World is excited about this method and it is expected to be a boom in future. Seaweed doesn’t need fresh water, doesn’t need soil, doesn’t need farming or even fertilizer. It absorbs carbon dioxide while releasing oxygen. It is nutrient-dense and fast-growing, Moreover supports communities built around coasts.

    Whether seaweed will be the future of farming or not, it is yet to be seen. The method may be old and sustainable but it is yet to be accepted and welcomed throughout the world. It is already one of the fastest growing sources of food.

    It will have to face resistance from communities around the globe(as it is a new way to look at farming for many) and eventually pass with good grades. What we can say for sure at this point of time is that it definitely has scope, good potential and value addition. It entails all the qualities of a good resource.

    FAQ

    Is seaweed farming environmentally friendly?

    Yes, Seaweed is the most sustainable form of agriculture on the planet.

    Is seaweed easy to farm?

    Seaweeds relatively simple to farm, they require no feed, they grow fast, they reduce eutrophication, they absorb carbon, they are simple to harvest, and the culture equipment is cheap and simple.

    Is there growing seaweed profitable?

    All one needs to start in the business is $20,000, 20 acres and a boat, and that investment in a single seaweed farm can net up to $90,000 to $120,000 per year.

  • The 3 Subsidiaries Of Life Insurance Corporations Of India (LIC)

    The Government of India owns the Life Insurance Corporations of India (LIC), which is an insurance and investment business. The Life Insurance Corporation of India (LIC) was established on September 1, 1956, when the Parliament passed the Life Insurance of India Act, which nationalised the Indian insurance business. The state-owned LIC was formed by the merger of over 245 insurance companies and provident organisations. It both encourages and results in the institutionalisation or mobilisation of savings.

    Since then in the field of life insurance, the LIC has near-monopoly, as the amount of life insurance business through postal insurance and state insurance is relatively much smaller. Life insurance is a very important form of long term contractual savings. The total volume of the insurance business has been growing in the country with the spread of knowledge and consciousness about insurance in the country.

    However LIC can grow at a faster rate if the organizational and operational efficiency of LIC can be improved, new kinds of insurance covers are introduced, its services are extended to smaller lesser-known places and the general price level is kept stable. As of 2019, the Life Insurance Corporation of India had a total life fund of ₹28.3 trillion. The total value of sold policies in the year 2018-19 is ₹21.4 million. Life Insurance Corporation of India settled 26 million claims in 2018–19. It has 290 million policyholders.

    Insurance Sector In India
    The insurance industry in India is a pool of insurance companies hedging
    insurance seekers against risk through the means of insurance contracts. The
    contract is an agreement between the insurer and the insured in which the
    insurer guarantees payment for an uncertain event against a premium paid by …
    StartupTalkyDevashish Shrivastava

    A brief about LIC Subsidiaries

    LIC invests in various sectors such as cement, banks, chemicals and fertilizers, transmission and electricity, engineering, construction and infrastructure, electrical and electronics, healthcare, hotels, finance and investments, information technology, metals and mining, motor vehicles, oil and natural resources, retail, textiles, transportation and logistics.

    Among those companies, LIC’s holding I term of value in 2012 was established to be the highest in ITC (₹27,326 crores), followed by RIL (₹21,659 crores), ONGC (₹17,764 crores), SBI (₹17,058 crores), L&T (₹16,800 crores), and ICICI Bank (₹10,006 crores). The share price drop in ITC on 18 July 2017 had caused LIC a major loss of around 7000 crores during the financial year.

    The subsidiaries of LIC are:

    LIC Pension Fund Limited

    LIC Cards Service Limited

    IDBI Bank Limited

    IDBI Bank Limited Step Down Subsidiaries:

    1. IDBI Capital Markets and Securities Limited (ICMS)

    2. IDBI Intech Limited (IIL)

    3. IDBI Asset Management Limited (IAML)

    4. IDBI Trusteeship Services Ltd (ITSL)

    5. IDBI Federal Life Insurance Company Limited (IDBI Federal)

    Where LIC also holds a 51% stake in IDBI Bank, making it the only insurer in India to own a bank, since regulations prohibit insurers from holding more than 15% stake in any company.

    LIC subsidiaries
    LIC subsidiaries

    LIC Pension Fund Limited

    LIC Pension Fund Limited is India’s first pension fund. It was set up by Life Insurance Corporation (LIC) in November 2007. LIC is one of India three public sector pension fund managers and has a one-third share in all investments made through Central and State Government NPS. It is also open to the private sector as a fund manager. LIC Pension Fund is the first Pension Fund Company in India to be incorporated and to receive commencement of business certificate.

    The government of India introduced the New Pension System (NPS), with effect from 2004. Pension Fund Regulatory And Development Authority (PFRDA) through a process of competitive bidding, has appointed Life Insurance Corporation (LIC), State bank of India (SBI), UTI Asset management company (UTI –AMC) and as The Pension Fund under the NPS. “NPS-Lite Model” is designed to ensure ultra-low administrative and transactional costs, so as to make such small investments viable.

    National Pension System NPS Lite makes pensions possible for small investors. It is an initiative of the Pension Fund Regulatory and Development Authority (PFRDA), the apex body established by the Government of India to regulate and develop the pension sector in India. NPS extends help to the weaker and economically disadvantaged sections of the society with their limited investment potential. This is why PFRDA has launched NPS Lite to specifically target the marginal investors and promote small savings during their productive life. It also aims at building up a corpus sufficient enough to buy an annuity for their old age.

    Best Insurance Franchises Business In India To Start 2020 : StartupTalky
    Financial services franchises including insurance businesses are ideal for
    people interested in the franchise industry. There has been a constant rise in
    insurance companies and their services. Insurance franchises offer opportunities
    for small business owners with previous sales or finance experien…
    StartupTalkySouvik Dey

    LIC Cards Service Limited

    LIC Cards services limited came into existence in 2008 as a 100% subsidiary of LIC to bring out its own credit cards in the market. LIC offers four types of credit cards and each of these cards come with some common features and some distinct features that make them unique. LIC credit cards are best suited for you if you regularly pay a large LIC premium. LIC cards are uncapped, while other cards have a cap cashback and reward points that can be earned on premium payments.

    The types of LIC Cards
    The types of LIC Cards

    The types of LIC cards are:

    • LIC Gold Credit Cards (for regular users)
    • LIC Platinum Credit Cards (for shopping and rewards)
    • LIC Titanium Credit Cards ( for travel and hotel booking)
    • LIC Signature Credit Card (for premium services)
    Fee/Charge Amount/rate
    Finance Charges on Revolving Credit and Cash Advance 3.25% p.m. (46.78% annual)
    Free Credit Period Free Credit Period Up to 50 days
    Cash Withdrawal Fee 2.5% of the amount withdrawn (min. Rs. 500)
    Cash Payment Fee Rs. 100
    Over Limit Fee 3% of the amount (min. Rs. 500)
    Foreign Currency Mark-up Fee 3.5% of the transaction amount

    There are certain criteria that the financial institution looks into before accepting your credit card application. Your credit score, age, monthly income, location etc. are some of the parameters that you should keep in mind before you apply for a credit card. To apply for a LIC credit card, you should be above 18 years and should either be a LIC agent or a LIC policyholder. The document required to apply for a LIC credit card are:

    • Proof of Identity – PAN Card, Aadhaar card, Driver’s License, Passport, Voter’s ID, Overseas Citizen of India Card, Person of Indian Origin Card, Job card issued by NREGA, Letters issued by the UIDAI.
    • Proof of Address – Aadhaar card, Driver’s License, Passport, Utility Bill not more than 3 month’s old, Ration Card, Property Registration Document, Person of Indian Origin Card, Bank Account Statement.
    • Proof of Income – Latest one or 2 salary slips (not more than 3 months old), Latest Form 16, Last 3 months’ bank statement.

    Everything You Need To Know About Life Insurance | Insurance Industry
    This post is dedicated to the domain of life insurance, the different types of
    life insurance, the way these instruments are sold, and several other points.
    India had about 328 million life insurance policies in 2019, so it’s a pretty
    huge business that one needs to understand and be aware of. Seve…
    StartupTalkyDevashish Shrivastava

    IDBI Bank Limited

    IDBI Bank Ltd., as a full-service universal bank provides a wide gamut of financial products and services encompassing deposits, loans payment services and investment solutions. Understanding today’s fast-paced and digital world they offer an innovative range of digital services that complement the pan India network of branches and ATMs. The bank also has 24×7 customer care facilities to help its customers reach out. IDBI Bank Ltd is operating as a full-service universal bank that serves customers from all segments.

    As a universal bank, IDBI Bank Ltd. touches the lives of millions of Indians through a wide variety of banking products and services. The Bank also has an established presence in associated financial sector businesses including capital market, investment banking and mutual fund business. IDBI’s very business philosophy is to provide relevant financial solutions, ensure maximum customer convenience through easy access to branches and ATMs as well as digital offerings and excellence in customer service.

    IDBI Subsidiaries
    IDBI Subsidiaries

    The vision is to be the most preferred and trusted bank enhancing value for all stakeholders defining and shaping our day-to-day business, helping us to build long-lasting relationships. IDBI Bank Limited has been categorized as a ‘Private Sector Bank’ for regulatory purposes by the Reserve Bank Of India with effect from January 21, 2019, consequent upon Life Insurance Corporation Of India acquiring 51% of the total paid-up equity share capital of the bank. To cater to its ever-expanding needs, IDBI Bank has formed subsidiaries and joint ventures across diverse areas of the Banking and Financial System.

    Some of its subsidiaries are:

    IDBI Capital Markets and Securities Limited (ICMS)

    Its businesses include Merchant Banking, Stock Broking, Distribution of Financial Products, Corporate Advisory Services, Debt Arranging and undertaking, Portfolio management of pension and Research Services.

    IDBI Intech Limited (IIL)

    The major business activities of the company are Information technology services, information security practices, national contact centre and outbound sales team.

    IDBI Asset Management Limited (IAML)

    IAML is the investment manager of schemes launched by IDBI Mutual Fund. The Fund offers a bouquet of products inequity and risk profiles of investors.

    IDBI Trusteeship Services Ltd (ITSL)

    The company operations are acting as trustees to securitization transactions, acting as Bond/Debenture trustee, Security trusteeship assignments, Share pledge Trustee, Venture Capital Fund, Safe Keeping and other trusteeship services.

    IDBI Federal Life Insurance Company Limited (IDBI Federal)

    The Company’s life insurance business comprises individual life and pension and group life, including non-participating, health and linked segments.

    FAQ

    In which sectors LIC invest?

    LIC invests in various different sectors such as cement, banks, chemicals and fertilizers, transmission and electricity, engineering, construction and infrastructure, electrical and electronics, healthcare, hotels, finance and investments, information technology, metals and mining, motor vehicles, oil and natural resources, retail, textiles, transportation and logistics.

    What is LIC Pension fund limited?

    LIC Pension Fund Limited is India’s first pension fund. It was set up by Life Insurance Corporation (LIC) in November 2007. LIC is one of India three public sector pension fund managers and has a one-third share in all investments made through Central and State Government NPS. It is also open to the private sector as a fund manager. LIC Pension Fund is the first Pension Fund Company in India to be incorporated and to receive commencement of business certificate.

    How many types of Cards does LIC provide?

    LIC Gold Credit Cards (for regular users)
    LIC Platinum Credit Cards (for shopping and rewards)
    LIC Titanium Credit Cards ( for travel and hotel booking)
    LIC Signature Credit Card (for premium services)

  • Startups That Are Funded By Deepika Padukone

    India is known to have the third-largest startup ecosystem in the world. According to the Nasscom report, the country will have more than 50 unicorns by the end of 2021 and more the 100 by 2025. This growth has only been made possible because of the venture capitalists, angel investors, businessmen and high net worth individuals that have been funding startups that have potential.

    Bollywood celebrities like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Madhuri Dixit Nene, Anushka Sharma, Katrina Kaif, Deepika Padukone, Aishwarya Rai Bachchan and Sonu Sood have also been investing for the past few years to give their career another direction.

    Deepika Padukone is one of the highest-paid actresses in India and among the 100 most influential people in the world, according to 2018 Time Magazine. She is the daughter of Prakash Padukone who is a well-known badminton player in India.

    Deepika Padukone is known for her work in movies like Om Shanti Om, Yeh Jawaani Hai Deewani, Piku, Bajirao Mastani, Padmaavat, Cocktail, Chhapaak, etc. The actress has spoken up for issues such as Feminism and Depression, designed her own line of clothing called All About You and has been a celebrity endorser for brands and their products.

    Besides that, she is also the chairperson of the Mumbai Academy of the Moving Image and also the founder of the Live Love Laugh Foundation bringing awareness about mental health.

    Deepika Padukone is now not only an investor but is also involved with the brand strategic decisions. The actress investments are made through the KA Enterprises which is her family office, in which she is a co-director along with her father Prakash Padukone. Through KA Enterprises the actress has invested in many startups such as Epigamia which is an FMCG brand of yoghurt products, FrontRow a hobby based EdTech startup, Blu Smart an electric taxi startup and even Bellatrix Aerospace which is an Indian space tech startup.

    List of Startups funded by Deepika Padukone

    BellatrixAerospace
    Blu Smart
    FrontRow
    Epigamia
    Supertails
    Frequently Asked Questions

    Bellatrix Aerospace

    Bellatrix Aerospace is an Indian private aerospace manufacturer and a small satellite company that was established in 2015. The Spacetech startup was founded by Rohan M Ganapathy and Yashas Karanam and is based out of the Indian Institute of Science in Bengaluru, Karnataka.

    The company is known to be evolving and growing in order to develop key technologies in electric propulsion, new generation propellants and launch vehicles. The company plans to launch its own rocket named Chetak in 2023, the speciality of this particular rocket is that it is powered by Aeon engines and that it uses liquid methane as fuel.

    The Space tech startup has so far raised over $3 million in a Pre-Series A round from venture capitalists like IDFC Parampara, Karsemven Fund, StartupXseed, Survam Partners, and actress Deepika Padukone through KA enterprise, etc.

    The funds generated will be used to expand its team and will help them demonstrate its thruster technology in space. The company has also partnered with Skyroot Aerospace in February 2021.  The Bengaluru based startup is now reviewing NASA and European Space Agency standards in order to make their tech reach the global standards. The company aims to build its own launch vehicle and make water-based propulsion systems.

    The startup is currently working on building an electric-based propulsion system which is the Microwave Plasma Thrusters (MPT). This supposedly will help their clients to take bigger payloads into space at a lower cost. The MPT propulsion system is also more eco-friendly, lightweight and costs less than compared to the chemical propulsion system. ISRO (Indian Space Research Organization) is now on board to help develop this technology. According to the founder Rohan Ganapathy, Bellatrix will soon be setting up its offices in the US and Europe.

    Acquisitions of Indian Startup by its Competitor | StartupTalky
    What do you mean by the term Acquisitions? On what metrics the company acquiresother companies? Is acquiring other competitor companies legal? Which are someof the latest acquired companies? Interesting isn’t it? According to Investopedia, the definition of Acquisitions is as follows- > An acqu…
    StartupTalkyMichelle D’souza

    Blu Smart

    Blu Smart is an electric taxi startup founded in October 2018 by Puneet Singh Jaggi, Anmol Singh Jaggi and Punit K Goyal. The startup claims to so far have more than 20,000 customers in the Delhi NCR in just 3 months from its launch, scaling its ridesharing fleet to more than 200 electric cars. By 2019, the company has scaled to over 500 cars in Delhi and Mumbai making it the largest all-electric B2C ridesharing company in India and top 3 in Asia.

    An example of the Blusmart car
    An example of the BluSmart car

    The company is headquartered in Gurugram, Haryana; while it’s creating many job opportunities for drivers with a monthly revenue stream. Blu Smart is slowly transforming metropolitan cities in India by providing 100% electric, sustainable and most reliable mobility solutions.

    Blu Smart is aiming to make an all-electric ecosystem with funding from venture capitalists and partnerships across automotive, infrastructure and energy companies. It also is planning to board more than 15,000 electric cars and 2500 chargers on the platform by the end of 2021.

    The company generated $3 million funds from Deepika Padukone who invested through her family office KA enterprises, along with other investors like JITO Angel Network, Sanjiv Bajaj and Rajat Gupta from Bajaj Capital, Survam Partners and Rajesh Agarwal from Micromax.

    According to Punit Goyal the co-founder of BluSmart,

    “Blusmart is focused on providing superior mobility experience for its customers, cost savings, passenger safety and security. Our innovative mobility allows customers to travel whenever they want without the hassles of car ownership and stress of finding parking spots in densely populated urban areas.”

    The Growth Of Startup Ecosystem In India
    India is one of the fastest emerging startup ecosystem. The Indian technologicallandscape has seen a tremendous growth towards creation of innovative startupswhich has lead it to become the 3rdfastest growing hub for technology startupsin the country. The current article analyses the India’s posi…
    StartupTalkyPV Vyshnavi

    FrontRow

    FrontRow is an ed-tech startup that is based in Bengaluru and Mumbai with a 20 member multi-disciplinary team. The company was founded by Shubhadit Sharma, Mikhil Raj and Ishaan Preet Singh who were executives from the startup ecosystem before coming together and starting FrontRow.

    The Bengaluru based startup wants to make non-academic learning accessible and affordable for Indians in rural areas by getting funds from high profile investors. The company enables everyone to pursue their passion and learn from the best professional experts and celebrities.

    FrontRow claims to be Building ecosystems around passions like comedy, cricket, dance, music, cricket and fitness among others. There is a huge demand for learning non-academic subjects in India. This is why each course it provides contains 15 to 25 video lessons available at affordable prices like Rs. 500.

    These courses are taught by experts in that field like for example Singing is taught by Neha Kakkar, Standup Comedy taught by Biswa Kalyan Rath, Batting by Suresh Raina, Bowling Bhuvneshwar Kumar, Rap by Divine, Music composition by Amit Trivedi, etc.

    Frontrow Website
    Frontrow Website

    Ishaan Preet Singh the founder of the startup says that they will be many more courses coming in 2021, and will also be doubling down on the categories. The company is bridging the gap between urban and rural cities by providing offline and online video lessons.

    It is also allowing its users to participate in daily challenges, peer to peer interactions, collaboration opportunities and activities featuring celebrity’s judges also receive feedback and tips from their mentors. FrontRow is also planning to expand to other channels like B2B partnerships besides the D2C one.

    The company is targeting hobby learning which is the Ed-tech sector’s next big thing. This is why the company managed to raise a seed funding of $3.2 million from Investors like Lightspeed India, Elevation Capital and Deepika Padukone through KA Enterprise.

    In an interview, Deepika mentioned her reason behind funding this startup saying that,

    “If there’s one thing I wish I had access to while growing up, it would be a platform like FrontRow, because its gives access to abundant knowledge in non-academic fields and connects them to a community of peers and professional of the fields of interest”

    Best Education Business Ideas to Build an Empire
    Education [/tag/education/] is one of the important things for people living inthis world. As one important area, we can utilize education in many fields ofoperation and in our day to day life. This is perfect for those who have a high educational background or those wholike education. In utili…
    StartupTalkyAshwini

    Epigamia

    Epigamia is an FMCG startup that was launched by Rohan Mirchandani, Uday Thakker, Chef Ganesh Krishnamoorthy and Rahul Jain in 2015. The company first started out being a Greek Yogurt brand and then went on to expand its products to artisanal curd, snack pack, Misti Doi and even smoothies.

    Epigamia markets its products through 21 different stock keeping units and 7000 retail stores which include Big Bazaar, Godrej Nature Basket, Big Basket, Amazon, Reliance Fresh in metropolitan cities like Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Pune, Ahmedabad and Kolkata.

    The journey of Ghee spreads with Deepika Padukone

    The company has so far created more than 21 different products and plans to scale all over India and enter 50,000 stores in the coming years. The FMCG market is currently over $1.2 billion dollars, over 6% of the orders come from metro cities ordering through online channels of the FMCG total sales.

    The FMCG market in India is estimated over $104 billion in the year 2020 and is said to be growing at the rate of 28%. This is why Deepika Padukone decided to invest in the company in May 2019.

    The company has so far raised $51 million from investors like Verlinvest, Danone Manifesto Ventures, DSG Consumer Partners and Deepika Padukone from KA Enterprise in the 3rd round of funding.

    According to Rahul Jain the co-founder of Epigamia, the company aims to increase its consumer base and added that, “We believe that our association with Deepika Padukone will go a long way in making people aware of our brand and product. Deepika is a perfect fit to bring to life the brand ideology.”

    In a recent interview, the actress also stated that “not only do I love the products that the company makes but also connect very strongly with the brand philosophy, the team has big plans for future expansions and I am excited to be closely involved as we make new products and enter new cities.”

    The most recent product the company made was the Chocolate ghee spreads, which was marketed by Deepika Padukone as it was her idea to mix ghee and chocolate together. Deepika along with Epigamia also made an Instagram challenge called #DigSwirlSpread which took Instagram by storm, advertising the company and its products instantly.

    The Success Story Of FMCG Giant Hindustan Unilever Limited (HUL)
    Hindustan Unilever Limited (HUL) is a British-Dutch assembling organizationheadquartered in Mumbai, India. Its items incorporate nourishments, drinks,cleaning specialists, individual consideration items, water purifiers, andpurchaser merchandise. HUL was set up in 1933 as Lever Brothers and follo…
    StartupTalkyDevashish Shrivastava

    Supertails

    Deepika Padukone, a global Indian icon, and other investors led a $2.6 million USD pre-series A investment for Supertails.com.

    Supertails.com, a Bangalore-based digital pet care start-up founded by Mr Varun Sadana, took an entry into India’s fast-developing pet care sector. Supertails.com is a one-of-a-kind platform that serves the growing pet parent community by offering dependable veterinarian services and a one-stop-shop for pet food and supplies.

    Supertails.com is distinguished by its one-of-a-kind offering of a fully digital telehealth consultation service provided by a team of highly skilled in-house veterinarians. The brand strives to bring pet parents closer to the widest choice of pet supplies from India and around the world, with doorstep delivery services available across the country.

    Supertails.com seeks to enrich this new adventure for them with items and services that they need the most as more people join pets to their families. The founders of Supertails.com and their team of pet care specialists and enthusiasts are united by a tireless love for the pet care ecosystem and a mission to make India a pet-friendly nation.

    Frequently Asked Questions

    Who is Deepika Padukone?

    Deepika Padukone is one of the highest-paid actresses in India and among the 100 most influential people in the world according to 2018 Time Magazine.

    What are the startups funded by Deepika Padukone?

    Deepika Padukone has invested in many startups such as Epigamia which FMCG brand of yoghurt products, FrontRow a hobby based ed-tech startup, Blu Smart an electric taxi startup and even Bellatrix Aerospace which is an Indian space tech startup.

    What is the clothing line of Deepika Padukone called?

    The clothing line of Deepika Padukone is called All About You.

    What is the net worth of Deepika Padukone?

    The net worth of Deepika Padukone is Rs. 103 Crore.

    What is the KA Enterprise?

    KA Enterprises is the family office, in which she is a co-director along with her father Prakash Padukone. The actress funds startups through this office.

  • Creative Marketing Strategies of Nearbuy

    Nearbuy was started in 2011 by Ankur Warikoo, Snehesh Mitra, and Ravi Shankar. The company is based in India and is funded by Paytm. Its headquarters are based in Gurgaon, Delhi and have their presence in 33 cities in India. The core of the company is technology and product-driven. They live by the motto: Work is play.

    Their e-commerce website provides services connecting consumers with the largest number of local businesses in India. Their app classifies itself in the lifestyle section. It encourages consumers to explore the city, discover buzzing hotspots nearby, and choose from, and allows the freedom to choose from a wide range of categories.

    The website makes it easy for the consumers to discover things to do close to them and avail exclusive deals across various categories like: Restaurants, Spas, Salons, Movie halls, Retail stores, and Amusement parks. And more.

    The website boasts about taking local e-commerce where it has never been taken before. With the company’s motto “This is where you belong” if you thrive on the thrill of operating in a world of firsts an it encourages consumers to explore the city, discover buzzing hotspots nearby, and choose.

    Target audience of Nearbuy
    Nearbuy Marketing Strategies
    Top Partners of Nearbuy
    FAQ

    Target audience of Nearbuy

    Their target audience is all the people who would like to spend but also get something that is easy on their pockets. That includes college-going students, people who have just started working, foodies; and explorers who like a little discount to save up a bit of their money.

    Nearbuy Marketing Strategies

    The advantage of creating something that is worth sharing:

    Following a simple business model, Nearbuy offers cashback deals, coupons and great discounts to its consumers and helps them save money at every step they take. These consumers are constantly on the lookout for places to go. Like restaurants, for shopping, spas, salons and a lot more with discounts, obviously.

    The advantage? They know exactly their target audience and what is the segment in the market to whom they are selling their services to, understanding their needs like “what do they want?” By providing discounts to its customers. The idea of having multiple brands offering you something you value at a discounted rate just does the trick!

    Social media combined with Influencer marketing:

    Take a look at Nearbuy’s YouTube channel. You can notice they are making the most out of it with the famous comedian, Zakir Khan featuring in their ad campaigns.

    Creating an influence on people, building that link of trust. Apart from YouTube. Nearbuy also has its presence on platforms like Facebook, Instagram, LinkedIn, and Twitter.

    Innovation:

    Innovation helps any company stay on top. With the change, if the company fails to keep up with it, it fails. People are quick to forget about your product or service, let alone the name of your brand. Remember Jabong? The company could not keep up with the change.

    Nearbuy talks about bringing their agile innovation – releasing standard-defining new products every year. It has also launched nbPAY, India’s first Payment-linked deals product.  Also has Gift Cards as a category, offering deals on gift cards. It keeps up by bringing in new ways that might interest consumers.

    Engaging Instagram Marketing:

    Nearbuy Instagram
    Nearbuy Instagram

    The brand optimizes its social media presence on Instagram to create conversations among its audience. With posts wishing them for any festivals or occasions. And creating informative posts on various topics like types of forks, hair care tips for people with thick hair, the dos and don’ts of makeup, and more.

    Captivating the audience with videos:

    Nearbuy YouTube
    Nearbuy YouTube

    Using videos is important as the right embedded videos can increase conversions by 86%. The short, descriptive videos on YouTube captivate the audience, using the platform of YouTube with content. Nearbuy does just that.

    Taking on the Digital Space:

    Nearbuy Website
    Nearbuy Website

    Apart from that, it also has a strong landing page, that allows the consumers to connect easily and know more about them. Giving them a boost of having a strong digital presence.

    We can conclude that Nearbuy has a smart, innovative and simple yet effective marketing strategy to drive change while helping local businesses thrive.

    Top Partners of Nearbuy

    The companies that Nearbuy has partnered with include top restaurant, spa, and salon brands, which includes:

    KFC, Barbeque Nation, Dominos Pizza Hut, PVR, INO, Cafe Coffee Day (CCD), Smaaash, McDonald’s, Water Kingdom, Essel World, Kidzania, O2 Spa, Big Bazaar, Amazon, Myntra, Jabong and Looks Salon.

    FAQ

    Who is the founder of Nearbuy?

    Ankur Warikoo, Snehesh Mitra, Sachin Kapur, Ankur Sarawagi, Sumeet Kapur, Ravi Shankar are the founders of Nearbuy.

    Why did Nearbuy fail?

    Nearbuy failed to set its foot in India because deal platforms are not something Indian consumers crave for.

    Who is the parent company of Nearbuy?

    Paytm and Little Internet Pvt. Ltd. are the parent organizations of Nearbuy.