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  • When should you Stop Raising Funds for your Startup?

    Businesses are crucial for this world. You exchange what you have for something that you want. Trade is the basic brick that establishes the foundation of businesses. Which cements humans together with better cooperation abilities. As an entrepreneur goes about starting a business, he faces many problems. One of the problems is the issue of raising capital. If done correctly can change the future of enterprise for the better. Otherwise, it will sink the whole ship of sustenance.

    Money capital is the lifeblood of every investment. Without this fuel, there can be no product, no property, no sales and no cash flows. This is an article talking about the same issue of raising capital. Read to know, should you even raise money? when you should not raise money and when to stop raising capital.

    Things to Remember Before Raising Funds
    Disadvantages of Raising Funds
    When to Stop Raising Funds for your Startup?
    FAQ

    Things to Remember Before Raising Funds

    If you don’t know about raising capital, or If you don’t know how you will end up managing money – don’t raise funds. So, do your homework first. Deciding in advance, the goals and goalkeepers for the organisation is crucial. It will make the road to success otherwise it will be a recipe for disaster.

    Remember, raising capital is for achieving scale. Scale means growth in this context. Raising money is essentially losing control and getting scale. You need to let go of total control in some cases of raising funds. So, If you are not ready to jump off a cliff with a firm belief in your team and culture. Don’t seek a raise.

    Another con is simple yet thoughtful. You don’t need to raise. Yes, a raise is the least type of money that an entrepreneur wants. Even a Venture capitalist will tell you this. VC cheques are the worst kind of money. The favourable kind of money is your customers’ money. Your own revenue. The best way is to go bootstrapped. Again, If you are risk-averse, stay put.

    Disadvantages of Raising Funds

    The first question that a rational person should ask is “Should he/she really raise money?” This question is a valid and important point to consider. Raising capital is not a fairy tale, it has its downfalls too.

    If you are not ready to face the downfalls, smart advice will be that you stop chasing funds. These disadvantages can affect different people differently. Some might be more affected than others.

    Let us see some of the responsibilities that you will have to carry if you are seeking capital.

    Ownership

    When someone tries to raise capital, he is often left with the choice of diluting ownership of the company. Which means lessening the controlling power of entrepreneurs. It will allow interference of the Venture Capitalist in the decisions.

    This interference can be effective or it can affect the growth of the company, depending on the scenario. If the entrepreneur is someone who wants full control of the company, reconsider the choice of raising funds for your startup.

    Accountability

    An entrepreneur who raises capital has to be accountable. Depending on which source of raising he chooses, he needs to be accountable. The source or the Venture Capital can push and pinch for specific and exact usage of money.

    A business person has to iterate his ways in different scenarios. He/she needs to be experimenting with a product. In order to get the perfect product-market fit. In some cases “being accountable for the capital raised” can also reduce the experiments of an entrepreneur. Leaving no space or very little space for mistakes.

    Debt

    This can be seen as a subsection of the previous issue. Raising capital is debt. Some people might get overwhelmed by the thought of using others’ money. This heavy feeling of responsibility can disrupt the natural flow of an entrepreneur.

    Which also points out someone’s personal relationship with money. A person having a bad relationship with money will fear its responsibility. That responsibility rises manifolds if the money is a debt.

    When to Stop Raising Funds for your Startup?

    If you are through the hurdle of deciding to raise capital. Let us discuss when to stop your fundraising rounds. It is imperative to mention that you need to take professional advice on this matter. Investors write a cheque when they are compelled by your work. When raising capital, remember the time frame. Check these points to get some bookmarks.

    Ideal position –

    So, when you’ve managed to impress an investor, make sure you know the ideal condition. The ideal condition is to raise as much as you want to reach profitability. The reason behind this is that it allows you to stop raising for more rounds. It will lessen the hassle one needs to go through for another round of funding. Remember to stop with an ideal cash position in mind.

    Survival of Operations –

    When raising capital, think about your burn rate. You need to consider how many months you are planning your operations to survive. It can be a year to 18 months. This definitive time frame set a bar for raising capital. Even though different products and startups have different burn rates, making sure your burn rate is in check is helpful.

    The Growth Pace –

    If your company is in a good cash flow situation. Like, when the company is adding more customers and revenues and employees. When it is growing really fast. Then you should refrain from raising large funds. The reason is that if you raise 2 to 4 years of funds at this growth pace, then by the end of 2 years you would earn a similar amount by your own operations. There is a good chance you reach that cash by operations.

    So at that point, sitting on a huge debt is of no use. Checking your growth pace before taking financing decisions helps.

    Cash needs –

    It is always tempting to raise capital. To have surplus money than you actually may need. So it is important to remind yourself that there are harms too.

    First, raising capital is expensive and complex. If an entrepreneur is not ready to handle this hassle, it can be disastrous. Second, due to unpreparedness, you may never know the ideal position of raising, which can make you raise too much. This can be a worst-case scenario. Third, remember raising deprives focus.

    An entrepreneur’s main focus should be to provide value, anyhow. Raising money will get investors on board and this will take your arm and a leg. They might interfere with your vision too. So keeping these points in mind, you can set an ideal cash position for the company.

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    Conclusion

    We get to know with this enlightening article that raising capital is complex. The best money way is still the bootstrapped way. It is considered the smoothest. But when it comes to hacking growth and scaling your product, a VC can do wonders. It can provide you with a primary boost or a launchpad for flying.

    Nonetheless, that launchpad can also become the reason for your own perishment. Knowing how much you need, your burn rate of operations and the scale you want to achieve is crucial in setting a definitive goal for your fundraising. Having your vision and current situation intact in your head will go a long way in fixing this question.

    It is strongly recommended that you go and take the path of organic growth. That is, growing your business naturally should be preferred. Before going on a run for chasing capital and Silicon Valley dreams. You might need the right advice, the right homework and just the right negotiations to get to an ideal position. This is not rocket science but it is nothing sort of less than that.

    FAQ

    How long should a seed round last?

    A typical range seed round lasts between 12 and 18 months.

    How much traction is enough for investors?

    The “traction” that’s relevant for your current stage should be in the range of 0.1% to 0.5%.

  • Marketing Strategy of Bajaj Finserv that made it Diversified Financial Service Company

    Bajaj Finserv Limited is an Indian financial services firm that specializes in lending, capital management, financial advisory, and coverage. Business loans of up to Rs 45 lakh are available from Bajaj Finserv at low-interest rates.

    Like all and every firm, ‘Marketing’ is one of the most essential activities of the firm that engages in promotional and advertising activities such as marketing and advertising for goods or services, particularly in the modern environment where innovation strategy has accelerated exponential rate and implementation of these strategies can be a make-or-break determinant for businesses.

    Middle-class and low-income families are mostly the target clients of this team. They have created commercials and marketing techniques that are suited exclusively for them. Offering them high-interest rates on investments, short-term loans, insurance plans, and other financial products. By making such great deals available, the name and fame of the company start spreading not only through marketing but also through word of mouth.

    A marketing strategy is a well-thought-out comprehensive business plan. This plan assists in targeting consumers and eventually converting them into potential customers of offerings or services. Let us take a closer look into the particulars of such plans or strategies. In this article, we are going to give you a good overview of the marketing strategy of Bajaj Finserv.

    Bajaj Finserv Focusses on Retaining Customers
    Bajaj Finserv’s Content Marketing Strategy
    Bajaj Finserv Forms Alliances with the World’s Best Companies
    Bajaj Finserv’s Deep Technological Investment
    Conclusion
    FAQs

    Bajaj Finserv Commercial ad

    Bajaj Finserv Focusses on Retaining Customers

    Bajaj Finserv Logo
    Bajaj Finserv Logo

    Bajaj Finserv is more focused on keeping current clients than gaining new ones. They believe that keeping their existing customers satisfied will make their clients recommend them to others thus helping their firm to grow and expand.

    ‘More clients cannot equal more items per client, but the more delighted their customers are, the more inclined they are to collaborate with them on their next big project’. They are more inclined to refer Bajaj Finserv to their relatives and friends. The more people who suggest them, the less they have to worry about acquiring new consumers. They can focus more on existing clients if they do not have to worry about acquiring new customers.

    Any buyer would check the company’s ratings before acquiring something. Satisfied existing customers will help in building a good brand image in the market thus helping them in competing against rivals.

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    All You Need To Know About Bajaj Group Of Companies, History And Origin, Their Flagship Companies & CSR.
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    Bajaj Finserv’s Content Marketing Strategy

    Content marketing is a sort of business that entails the production and sharing of internet content that does not directly promote products and services but is meant to arouse interest in the product or offerings.

    Bajaj Finserv has been writing SEO-optimized blogs on a variety of themes to boost its brand’s visibility across all results. This will help them to be more visible to clients and build their belief in them.

    From the first stage, which is the consciousness phase, in which the consumer understands the item, to the last step, which is the action stage, in which the client acquires the product, Bajaj Finserv has meticulously prepared its content marketing strategy.

    Their very well-maintained attention stage for the simple purchasing of their clients is one of the unique aspects of this firm’s marketing strategy.

    It is a well-known brand in its field, along with some of its rivals. It caters to a specific demographic and is one of the most effective marketing methods available. So, let us dig deeper into the rivals of this well-reputed company.

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    Bajaj Finserv Forms Alliances with the World’s Best Companies

    Bajaj Finserv Alliances and Partnership
    Bajaj Finserv Alliances and Partnership

    This company’s predilection for the best in the world stems from our fixation with achieving our Big Goal. When their consumers purchase a product or service from them, they think they are putting their trust in their firm. Trust is a sensitive subject in and of itself. It necessitates both skills and experience. Bajaj Finserv is executing zero-tolerance policies to compromise when they work with SalesForce for their internet skills, Microsoft for our software, TCS for process analysis, and CRISIL for audits.

    They are not a partner who can be both hot and frigid at the same time. They are just as committed to their business associates as they are to each of you as clients. Even with their relationships, they have set new standards in terms of innovation by deploying their structures and procedures to build brave new realities.

    Bajaj Finserv’s Deep Technological Investment

    Bajaj Finserv uses technology to give you a better user experience, allowing you to make decisions even when you are being served. Since the result of technology is not the technology itself, but rather the inventiveness with which it is deployed.

    This team has continued to expand our technological spending over time by putting our money where our mouth is. OPEX, not CAPEX, accounts for a significant chunk of technological expenditure. It provides us with the benefit of being unaffected by diminishing returns. It provides you with unrivalled flexibility in working with us for all of your financial needs.

    The more satisfied you are, the more likely you are to pick us the next time you require financial assistance.

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    Conclusion

    Bajaj Finserv is a pretty reputed company among both its rivals and its clients. The fact that they concentrate more on their present consumers to meet them and provide them with more facilities is a marketing advantage since every time a new consumer sees their ad and goes to obtain a review, there is a high probability that he will turn into a buying

    This article will show you how Bajaj Finserv implemented its digital marketing strategy, and if you want to master comparable strategies and expertise, start learning online marketing right now.

    Bajaj Finserv considered an essential factor while devising their approach for achieving the Big Goal is what are the specializations and strengths from the past, they might want to bring forward. One notion rang true across all of our alternatives, reflecting in all of their results throughout their existence – longevity. It is the imprint that their past has left behind. This is the result of the team’s parent company, the Bajaj Group, working for almost half a century. Distributed through each business invested into by the Group. This important filter must be applied to everything they do.

    FAQs

    Who are the target audience of Bajaj Finserv?

    Bajaj Finserv’s target audience consists primarily of middle-class and low-income group of families.

    What does Bajaj Finserv do?

    Bajaj Finserv is an Indian financial services company. It is involved in lending, asset management, wealth management and insurance.

    Who is MD of Bajaj Finserv?

    Sanjiv Bajaj is the MD and Chairman of Bajaj Finserv.

    Who are the top competitors of Bajaj Finserv?

    Some of the Bajaj Finserv’s competitors in India are:

    • Mahindra Finance
    • Muthoot Finance
    • HDFC
    • IDFC FIRST Bank
    • Shriram city union finance
    • BankBazaar
    • Reliance Capital

    What are the subsidiaries of Bajaj Finserv?

    Bajaj Finserv subsidiaries includes:

    • Bajaj Finance Ltd.
    • Bajaj Allianz General Insurance
    • Bajaj Allianz Life Insurance
    • Bajaj Housing Finance Ltd.
    • Bajaj Finserv Markets

  • Steps Involved In The Process Of Startup Acquisition

    Startup Acquisition is a process wherein big companies buy a small company/startup and has gained control over it by purchasing most or all of that company’s shares or assets.

    There are several reasons why a company would want to acquire/buy a startup. If an entrepreneur is ready to sell off the business and move onto a new idea, the company needs a strategy to go through the entire acquisition process. There is a concrete process that will highlight crucial aspects of acquisition and how an entrepreneur can minimize the chances of failure.

    For most of the companies or startups, getting acquired by another firm not only approves that the company is on a growth path in the respective industry but also bridges the financial gap that was trying to fill for quite some time. Acquisitions and mergers are exciting and challenging for entrepreneurs of engaging companies.

    The UK business is highly active pertaining to Mergers and Acquisitions (M&A). There were almost 1,400 M&A deals during the first half of 2019 in all the major sectors like telecom, insurance, manufacturing, IT services, and wholesale industry.

    Apple's Largest Business Acquisition
    Apple’s Largest Business Acquisition

    Acquisitions come with many complicated steps and require a high degree of skills, expertise, and execution. Sometimes, an acquisition process can go wrong and end in failures. There are some megacorporations like Microsoft and Google, even they got the acquisitions wrong.

    Process of Startup Acquisition
    Step 1: Initial Motivation and Consideration
    Step 2: Sourcing
    Step 3: Preparing for Due Diligence
    Step 4: Hiring a Legal Counsel
    Step 5: Assemble a Finance Team
    Step 6: Prepare the Team for Acquisition
    Step 7: Seal the Deal
    Step 8: Purchase Terms and Conditions
    Step 9. Post Purchase Advertisement
    Conclusion
    FAQs

    A walk-through on how to navigate the Startup Acquisition Process 

    Process of Startup Acquisition

    If huge multinational companies want to acquire a particular startup, then the team has achieved quite a lot. For those who are looking to embark on the acquisition process in the near future, here’s a brief idea and process of what to expect.

    Step 1: Initial Motivation and Consideration

    The initial process starts when both companies identify their industry’s preferences and expectations. Next, set clear goals and expectations for the acquisition. The motive should not be just personal gains but some other factors as well that would impact the success of the business. The companies have to make sure that they’re financially as well as psychologically ready for this step.

    Startup acquisition process
    Setting up exact pieces of the puzzle by acquiring businesses

    Companies take years to build from scratch and there are countless personal sacrifices made by the founders, so the entrepreneurs should be certain about selling their business.

    The questions asked to the selling companies are:

    • Why do you want to sell the company?
    • Can the acquirer be the right fit?
    • How exactly do you picture yourself with this acquisition?

    Review and study these points individually and then move forward.

    Points to be considered to sell the startups could be:

    • To work and grow the existing business.
    • To get access to financial capital.
    • Some personal factors like retirement, ill health, quitting the company, or family obligations.

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    Step 2: Sourcing

    Businesses for sale are listed in local magazines, directories and online portals. There is a real business deal landscape with technology where buyers and sellers can browse through a number of opportunities and opt for professional ones.

    Step 3: Preparing for Due Diligence

    Once the buyer and seller are mentally and financially ready for the acquisition, the next step is to get started with the due diligence, which is to consider the legal cases.

    Most new entrepreneurs underestimate the power of legal and financial aspects of the acquisition process. The financial experts, lawyers & tax, and financial advisors have to be involved for a positive outcome.

    Considering the entrepreneurs sincerely want to consider the business for purchase. Here are some factors to be paid attention to legally. The acquisition decision will have tax implications and both the party should consult an experienced tax professional to take care of these.

    It is almost important for the buying company to check the new business with respect to applicable regulations, the common ones being Company Law, Labour Laws, and approvals by Banks or Financial Institutions which comes under Legal issues.

    Step 5: Assemble a Finance Team

    Assembling/hiring a financial team is the next step of the acquisition process. The acquisition process will require all kinds of financial reports, bank statements, which include revenue reports, financial schedules, expense accounts, and so on.

    The accounting team may find it tough to function these requests while doing the daily accounting tasks. It is mainly advisable to hire a finance team that holds expertise in acquisitions.

    Step 6: Prepare the Team for Acquisition

    Now that every step has been cleared and studied carefully, the entrepreneurs need to inform their team about the acquisition of the company. A startup acquisition is a good news for most entrepreneurs, it may be otherwise with the working team. It is important to handle the team smoothly throughout the transition and make them comfortable.

    Step 7: Seal the Deal

    Once all of the above-mentioned steps are cleared, the parties need to select a date for sealing the acquisition deal. This is an important step to finalize the deal and start with the actual business acquisition paperwork, thus starting with a new company.

    Step 8: Purchase Terms and Conditions

    The terms and conditions of the post-transaction will be explicitly captured in the term sheet and then in a more detailed manner in the purchase agreement. There are important deals like deal structuring, setting up payment terms and conditions, warranties, post-deal involvement, and rights and obligations of the seller and the buyer are the most important considerations at this point.

    Step 9. Post Purchase Advertisement

    Once the deal is done and the businesses are set to operate the obtained ownership, it will become important to share information about this transfer of title with key stakeholders of the business such as creditors, customers, etc.

    Conclusion

    Preparing the team for a merge won’t be easy, despite the success. The entrepreneurs will encounter continuous resistance. However, the decision to do the best for the people and business will be enough providing the existing ones with leadership through the transition. The startup acquisition process is an interesting turn in both parties’ lives.

    FAQs

    What is startup acquisition?

    Startup Acquisition is a process wherein big companies buy a small company/startup or has gained control over it by purchasing most or all of that company’s shares or assets.

    What is meant by merger and acquisition?

    A merger means the two or more separate entities have combined authority to control the new joint company and acquisition means taking control over all the authority of another company. Mergers and acquisitions are executed to expand a company’s reach or gain market share to create shareholder value.

    What is the Process of Startup Acquisition?

    Process of Startup acquisition includes the following steps:

    • Initial Motivation and Consideration
    • Sourcing
    • Preparing for Due Diligence
    • Hiring a Legal Counsel
    • Assemble a Finance Team
    • Prepare the Team for Acquisition
    • Seal the Deal
    • Purchase Terms and Conditions
    • Post Purchase Advertisement

    Why does a startup want to get acquired?

    There could be multiple reasons why startups want to get acquired by big companies. Some of them are:

    • Fund requirement: The company wants to get acquired in order to meet its fund requirements.
    • Debt clearance: Sometimes startups are under debt and they need money in order to clear their debt. So, they look for acquisition.
    • Recognition: The chance of getting identified by various people and companies increases once the startups get acquired.
    • Increase productivity: Startups become less productive after a particular point. Hence, getting acquired by big companies help them to increase their productivity.
    • A desire for exposure: Getting acquired by big companies gives the startup an opportunity to get the maximum amount of public attention.

  • Growth Of Online Doctor Consultation Market During Pandemic

    In an era, where everything is available at the click of a button it is no surprise that even a specialist doctor or a clinical examination could be done online. Online doctor consultation is a coveted field in India and is able to offer services like telehealth, telemedicine, telecare, and digital health care services. According to the survey conducted by Accenture in 2017, over 70% of the consumers are willing to experience health care services virtually, while 20% have already experienced virtual healthcare.

    Many startup companies are looking to make it in the industry as it is currently rising. The consumer’s expectations for a convenient healthcare system are evolving while the healthcare industry is continuously striving to meet people’s needs with the help of technology. The telemedicine market in India is expected to reach $5.4 Billion by 2025 with a CAGR of 31%.

    The online doctor consultation allows the dissemination of specialized knowledge among the medical community through advanced networks, reviews, emergency medical consultations during an epidemic or crisis among others. According to a report by Practo, online doctor consultations have increased 500% since March 2020, as five crore Indians are now accessing healthcare online amidst the COVID-19 pandemic.

    Telemedicine Industry in India
    Growth of Online Consultation in India
    Importance Of Online Consultation
    Target Audience of Telemedicine Industry
    Future of Telemedicine Industry in India
    FAQ’s

    Best Online Doctor Consultation Apps in 2020
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    Telemedicine Industry in India

    The Telemedicine Industry is expected to create more than $5.4 billion market opportunities by 2025. Practo, DocPrime, mFine, CallHealth, and Lybrate are some of the leading startups in India’s telemedicine market. The COVID 19 outbreak has created many challenges in traditional healthcare systems, as citizens have not been able to consult with the doctors physically.

    This situation has led the government to change the regulations around remote delivery of healthcare services and allow telemedicine via video, audio, or text. Telemedicine will not only help these startups address the spread of Coronavirus but also improve access to healthcare in rural areas. Innovative technologies are allowing health organizations to enhance access and reduce the burden on hospitals through real-time consultation with doctors through online services.

    top doctor consultation sites in India
    top doctor consultation sites in India

    Telemedicine will reduce the time of consultations and improve the quality of healthcare services in rural areas, removing many infrastructural challenges. The World Health Organization (WHO) recommends every country to have a ratio of 1:1000 doctor to patient ratio, India only has one governmental doctor for every 1,139 people.

    According to a report, India has a shortage of 600 thousand doctors and 2 million nurses. This leads to limited face-to-face consultations among patients. Secondly, India also has a shortage of hospital beds, which makes hospitalization difficult and there needs to be better infrastructure and facilities whereas with the help of online consultations the healthcare sector can reduce its problems.

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    Growth of Online Consultation in India

    Online consultation has become popular in India because it is easier and safer to access healthcare via call, video, chat with doctors, especially during the COVID-19 pandemic. The health ministry has urged people to take advantage of telemedicine services during the lockdown. And since then the usage of online consultation apps and medicine delivery services has been on the rise.

    The pandemic has encouraged people to use the platform and consult a certified medical practitioner rather than resorting to self-medication. Online consultations are known for specialties such as Gynecology and Dermatology, while other specialties like mental health, pediatrics, ENT, ophthalmology, and gastroenterology are all well-known departments.

    The growth of telemedicine in India
    The growth of telemedicine in India

    The telemedicine sector is steadily increasing not only across metropolitan cities but also in smaller cities like Hoshiarpur, Karnal, and Durgapur. The online doctor consultation platform mFine is seeing demand from states which has a low doctor-to-patient ratio since lockdown. The app has also seen new user signups and consultations from users in states such as Bihar, West Bengal, Jharkhand, and Uttar Pradesh where the doctor-patient ratio is the lowest in the country.

    Many other healthcare startups are seeing an unprecedented surge in demand as they shift healthcare delivery onto the internet, promote telemedicine, encourage online medicine bookings and use chatbots to answer patient queries. The support rendered by the national and state governments, their subsidiary concerns, and allies such as the ISRO have contributed a great deal to facilitate the development of telemedicine as a well-recognized field.

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    Importance Of Online Consultation

    India has seen a tremendous increase in demand for telemedicine for healthcare services. According to Statista, the industry might have touched $280 billion by the end of 2020. Though the healthcare sector is seeing a giant leap in providing services to consumers, it has still not been able to expand its market in rural areas. Around 75% of the rural population is struggling with insufficient infrastructure and technological awareness. This is the reason why online consultation might help overcome this issue.

    • Bringing quality healthcare services to the rural areas of the country.
    • Benefits the people of rural areas in bringing down the disparity in healthcare offerings between the rural and urban areas.
    • Provides access to qualified healthcare providers, specialized consultation, accurate prognosis, timely diagnosis, and effective course of treatment.
    • The people of urban areas, who have access to world-class hospitals and treatment facilities but don’t have the time can seek help by online consultations.
    • The patients can have real-time interactions through video conferencing solutions, or store and forward models which can capture patient and disease-related information through dictation, photos, videos, radiology, etc.
    • The patients can get the benefits of an actual visit to the doctor without having to do so.
    • Not just consultation and treatment, but many other services can be fulfilled through telemedicine, which brings together the best of both worlds – medicine and telecommunication.
    • It helps in the dissemination of specialized knowledge among the medical community through advanced technology and peer-to-peer reviews.
    • It’s very useful for emergency medical consultations in times of an epidemic or crisis.
    How to provide a great online consultation experience

    Target Audience of Telemedicine Industry

    • People who are willing to try telemedicine.
    • Application developers and network operators.
    • Third-party suppliers and healthcare service providers.
    • Potential Investors.
    • Government organizations.
    • Research Institutes.

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    Future of Telemedicine Industry in India

    With the growing attention for telemedicine services, countries around the world are developing a regulatory framework for the industry. While India is already one of the top 10 countries in telemedicine marketing the world, the adoption of a regulatory framework will help the segment grow rapidly.

    Tattvan Mishra, founder, and CEO of Tattvan E-Clinics said that “India has seen considerable growth in the telemedicine sector however, the growth was not rapid due to the lack of proper guidelines and regulations. In the coming years, I expect a high investment from the private sector in the field of telemedicine. I think the telemedicine industry has a bright future and may become a multi-billion industry in the next 3-5 years.”

    Online consultation platforms have supported the healthcare needs of Indians at a time of lockdown. Saurabh Arora, the founder and CEO of Lybrate in a press statement said that “It is the need of the hour to contain the spread of the virus. The healthcare burden on the country is gigantic around this time and platforms like ours can definitely help share it. People can consult doctors on Lybrate across specialties and so on other platforms, letting hospitals tend to more serious patients”.

    Besides telemedicine, other health-tech segments such as online pharmacy, medical technology, and medical devices have also called for increased regulatory clarity so that startups can focus on the model rather than tweaking their operations. When it comes to the online consultation market, the COVID 19 crisis could bring about a lot of clarity and growth just like the fintech sector got a push in India after the demonetization in 2016.

    FAQ’s

    1. What is an online doctor consultation or online medical consultation?

    When you visit a doctor about your health-related issues through an audio/video/chat, it is called an online doctor consultation or online medical consultation. This is an alternative for you when you cannot visit a doctor physically at the clinic or hospital.

    2. How do I consult a doctor online now?

    Book an online consultation either on the website or mobile app. Look out for the ‘Find a Doctor’ button on the homepage of the website/app, select the specialty of your problem or type the name of the doctor directly. Once the doctor of your specialty is selected, you can click on the “Consult Now’ button to start with the online consultation.

    3. Do you provide online doctor consultation for emergencies?

    No, it is not recommended. It is advisable to contact emergency services during emergencies. Emergency medical services are available round-the-clock which can be accessed by calling 112 or clicking the ‘Emergency’ tab on the homepage of the respective website/app.

    4. Where is my prescription for the online doctor consultation?

    Prescription for your online consult can be found in the Records/History section. By clicking on this tab, you will be able to view/download your prescription.

    5. Is it safe to consult online?

    Online consultation is absolutely safe and private, where customer information and health data is the most important thing that is kept private.

  • Financepeer’s CEO on Decentralized Finance: A Gateway to Future

    This article is contributed by Mr. Rohit Gajbhiye (CEO, Financepeer).

    Imagine being able to lend and borrow money without worrying about bank holidays and bank hours? Is such a future possible with minimal intervention of banks for lending and borrowing?

    Believe it or not, but this is the future that lies ahead for India’s banking and financial sector. According to MejoresApuestas.com, the DeFi business is worth around $85 billion in September 2021, up from $19.5 billion in September 2020. Traditional finance firms are becoming engaged in the field of DeFi. PayPal, for example, has stated that it may integrate DeFi services onto its platform. Simultaneously, Bitwise Investments announced the opening of new funds to invest in the Aave protocol and the Uniswap decentralized exchange. Such funds enable investors to invest in DeFi without having to purchase tokens or bitcoin.

    So, what exactly is decentralized finance? The concept of decentralized finance, or DeFi as referred to in common parlance, refers to financial services that are fully run on blockchain networks rather than through middlemen such as banks. It manages financial transactions using bitcoin and blockchain technologies. DeFi aspires to democratize finance by replacing historical, centralized institutions with peer-to-peer partnerships capable of providing a broad range of financial services, including daily banking, loans, and mortgages, as well as complex contractual agreements and asset trading.

    The WHY? Traditional Centralized Finance v/s decentralized finance

    Today almost every element of financial services is handled through centralized systems that are run by regulating organizations and gatekeepers. Governments and financial organizations can shut down markets or like in February 2021 when trading had to be halted at the National Stock Exchange (NSE) due to a technical glitch. Trading hours are frequently restricted to business hours in a given time zone.

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    The HOW of DeFi – How DeFi Works?

    DeFi turns the present system on its head by reimagining financial services as decentralized software apps that never touch user cash. So if an applicant needs a loan, he or she can smoothly avail the loan amount by showcasing bitcoin as collateral. This generates a “smart contract” that locates an individual’s money among the monies made accessible on the blockchain by other individuals. With this smart financial ecosystem, financial institutions can do away with a bank loan officer, loan rejections, long list of documents submission, etc. DeFi enables the interchange of trustworthy data across a system, therefore lowering the barriers to corporate financial services.

    Transactions conducted in this manner are more efficient, flexible, secure, and automated than those conducted in traditional finance. Furthermore, DeFi removes the gap between regular consumers and affluent individuals or organizations, who have access to a broader range of financial goods.

    Today, an individual may deposit money in a savings account and get a fixed interest rate on it. The bank then lends the same money to other customers, and the interest rates are on the higher side, thus, pocketing the profit. People can use DeFi to lend their funds directly to others, avoiding the loss of profit and earning the full return on their investment. One of the biggest advantages of this system is any individual may become a member of a DeFi lending pool and is eligible to lend money to other applicants.

    The Risks – Is DeFi Safe?

    Decentralized Finance, like any other emerging technology, is not without risks. Even gold deposited in bank lockers is risky and is vulnerable to theft, but customers have been opting for such services. Considering DeFi has thrived in the absence of laws and regulations, users may have little chance of redressal if a transaction goes wrong. While a blockchain is almost hard to hack, other parts of DeFi are vulnerable to hacking, which can result in money theft or loss. Concerns have also been raised about legislative ambiguity, scalability, security and technical hazards (software flaws and hackers), governance of decentralized apps, and a variety of other issues. An individual’s adaptability and knowledge of using technology is a great factor, as lack of knowledge can pose a risk.

    Decentralized Finance leads to better user experience, and helps in emphasizing design and usability and bringing open finance to a wider audience. DeFi is just another example of how software built on open standards has the ability to dramatically alter the game. However, in order to achieve the full potential of this new financial ecosystem, both developers and regulators will need to improve their own performance.

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    FAQs on Decentralized Finance

    What is Decentralized Finance?

    Decentralized Finance (DeFi) is a blockchain-based form of finance that doesn’t rely on central financial intermediaries like brokerages, exchanges, or banks to offer traditional financial instruments. It instead utilizes smart contracts on blockchains.

    What are examples of DeFi?

    DeFi is specifically associated with the Ethereum blockchain and all of the cryptocurrencies built on it.

    What are Decentralized Exchanges?

    Several cryptocurrency exchanges such as Coinbase function as centralized platforms to connect cryptocurrency buyers and sellers. Decentralized exchanges (DEXs) such as MDEX use smart contracts to perform the work of centralized exchanges, with the smart contracts providing pricing for each counterparty at or near prevailing market prices.

    Is DeFi safe?

    DeFi is still an emerging technology which means that negative outcomes can unexpectedly occur. An important point to note is that Defi is not regulated by any central organization/government or banks. Despite all of this, DeFi’s accessibility,, functional autonomy, efficiency, and speed attract investors/traders and other stakeholders.

    What are some of the top DeFi projects to watch out for?

    Avalanche, Cardano, Chainlink, Polkadot, Terra Luna, Polygon among others.

  • Why did Paytm IPO Flop on its Market Debut?

    The intrinsic need of every human is to live a comfortable life. Leading a comfortable life is not easy if you don’t have some resources. It is important to note here that peace and comfort are not googleable. You need to do something to make your life a smooth sail. So that you have enough resources.

    Speaking of resources, one of the most important resources is money. It is a battery for storing value. The more you have it, the more free you will(feel) be. And mark my words, “freedom” is the ultimate flex.

    So to amass more of it, we people do many sorts of things. Some do business and others work for other businesses. If you look into the recent past you will notice how ‘investing’ as a domain has risen many folds. How people all over the internet are making portfolios. How stock market participants are rising. How everyone is hoping to get that IPO allotment. All these are examples of people trying to create some more income. Income leads to freedom. Not to mention how the “financial freedom” phrase gained momentum recently.

    Getting into stock markets has been a fad for more than a year now. Chasing IPOs is another fad for some young investors. There is an intrinsic trait of IPOs that interests everyone. The hype of listing gains. Quick profits and the first come badge. A recent hot chase was the huge Paytm IPO. Which didn’t go well. This is the article about that failure and the behemoth PayTM. Read on to see through.

    Indian Fintech Revolution
    A Brief about Paytm
    Financial State of Paytm
    Paytm Initial Public Offering (IPO)
    Paytm Listing Losses
    Paytm IPO Reviews
    Anticipated Reasons for the Downfall of Paytm IPO
    What should you do if you have bought Paytm’s Share?
    FAQ

    Indian Fintech Revolution

    Have you heard this term before? Fin-tech is a word derived from amalgamation of finance and technology. This could be named as the word of the decade. You won’t ask the reason for this, because you probably know it already.

    As the technology sector is rising, lines between companies are blurring. So much so that I would say that every company is a technological company now. With gaps blurring between sectors, the financial sector is the next most diffusing sector. It is hugely automated and also supported by countries’ governments. For example, in India the government is promoting digital payments after the demonetisation. This is a good boost for online digital payments companies, UPI (unified payments methods) and the like.‌‌

    A Brief about Paytm

    Paytm is a name that needs no introduction. The name is just enough. It is a leading digital payments company that is digitalizing India. Not to mention the immense support that the company is being provided by the government. Not only this, Paytm started the digital revolution in India.

    From that, they became the leading payments app in the second most populous country in the world. Today, to the north of the 20 Million mark, merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to pay at daily stores. That’s not all, the Paytm app is used to pay bills, Send money, do Recharges to friends & family, Travel tickets & Book movies.

    The goal as the company mentions is to get unregulated businesses in the economy to the mainstream economy. Taking most of all the transactions happening in the country and enabling them digitally is an almost impossible thought. This is such a behemoth task but the digital payments provider is not looking backwards.‌‌

    It recently was listed in the stock market. It was a huge IPO. Investors all around the world were excited. It is now the biggest IPO ever in the history of the stock market in India. Previously it was Coal India which raised about 15,000 crores. Paytm is now listing to raise 18,000 crores rupees. ‌‌

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    Financial State of Paytm

    Paytm has been a loss making startup for a long time now. It is not earning at all. The startup has losses of about 4000 crore in FY 2019. That went to 3000 in FY 2020 and then to 7000 crore.

    Even though the losses are declining, this doesn’t hide the fact that the company is not earning at all. So why is that? Why a loss making company is valued so much. It is valued at over 16 billion dollars. Moreover it is able to raise money from big VCs. Asset management companies are pumping money into this loss making startup. ‌‌

    The reason why the company is left with such abundance of money is that it is a startup. An immensely successful startup. Which tries to get customers first, that is to capture a large market share.

    After getting a good chunk of the market, they will monetise themselves and earn ridiculous amounts of real cash. This is how most startups model work. They hack growth and become big organisations. They try to establish a strong company and reduce the time that is required to build a strong company.‌‌

    The startup has also already raised 8000 crores in its anchor round. Its initial public offering of Rs 18,300 crore. Top sovereign wealth funds around the world, financial investors such as Canada’s CPPIB, Singapore’s GIC, Alkeon Capital, BlackRock, Abu Dhabi Investment Authority are among those to have picked up stakes in this fintech.

    The parent organisation of Paytm is One97 communications. Other than recent fundraising rounds, One97 communications has shareholdings by top capitalists and Asset management companies. It has a 2.8 percent stake by Berkshire Hathaway, the company of world’s best known investor Warren Buffet. It has Ant group as a shareholder, that is as a subsidiary of Alibaba, founded by China’s richest man, Jack Ma.

    The promoter or the Chief executive officer of the company Vijay Shekhar Sharma has a stake of around 14 percent of the whole mammoth organisation. Other notable shareholders include Alibaba itself, Softbank, Elevation Capital. With all these big supporters this company recently filed for an IPO.

    The IPO was huge and reportedly the biggest that Indian markets have ever seen. Unfortunately, The public offering of Paytm fell down immediately after the listing. In fact today is the second day of the shares trading in the market. They went as low as 37% since the IPO.

    Let us discuss the whole public offering scenario in minute detail.‌

    Paytm Initial Public Offering (IPO)

    Initial public offering is the offering of shares to the general public. General public here means retail investors and big investors as well. When it happens for the first time, we call it the initial public offering. Accordingly it can happen second or third time also, in that case we will call it FPO or further public offering.

    IPO or any public offering happens when a company decides to take money from general people and not raise more rounds of funding. The money is needed to fuel growth. It is needed to scale the enterprise and thus the money becomes the new capital.‌‌

    In Paytm’s case, the company wanted to raise a little over 18,000 crores. This is the biggest amount ever raised in India. So the Paytm IPO is expected to be the biggest offering in Indian markets yet. The breakdown of the total money is that, 8000 something crores were new offering of shares. So, they were a fresh issue. And the remaining 10,000 crores were offered for sale, that is existing shareholders selling their share of stake. The price band of the shares ranged from 2080 to 2150 rupees per share. The valuation of the company at the time was about 1.5 lakh crores.

    The RHP is a legal prospectus for every new listing company. The red herring prospectus (RHP) of this company said that it expects to incur losses for more years before it starts making profits. The opening IPO date was 8th of November and the last date to apply was 10th of November. Face value of the share was One rupee. So it was going to be listed at a premium. ‌‌

    Paytm Share Price
    Paytm Share Price

    Paytm Listing Losses

    The Paytm IPO was subscribed only 1.89 times on Nov 10, 2021 17:00. The public issue subscribed 1.66 in the retail category, 2.79 in the QIB category, and 0.24 in the NII category. It shows that investors weren’t much interested in it or the IPO was so big that it just covers up all the demand.

    Paytm shares fell down by about 10.35% to Rs 1,402 against previous close of Rs 1,564.15 on BSE. Market cap of the company, which remained above the Rs 1 lakh crore mark on the listing day, faced down to about Rs 93,490 crore on the first listed day. This loss making startup is acting like a money guzzler.

    Paytm IPO Reviews

    Here are some reviews of the IPO from major and big fund coordinators and Asset management companies.

    International Brokerage firm Macquarie published a report on Monday. A second report on Paytm, maintaining its earlier target price of Rs 1,200 and an ‘underperform’ rating after its first one on listing day, ruffled the feathers of investors. This means that they concluded that the price of the share should be Rs1200 and the listed price is well overvalued.

    On the second day it went down to 40 percent. Exactly to the price what Macquarie anticipated but they released it after Paytm was listed on the stock market. ‌‌

    After the first day listing loss, investors panicked and tried selling this. This is a huge reminder that if you pick up a stock or an IPO to invest, do your own research. After an honest report only should you consider investing. ‌‌

    Mobikwik whose IPO was in the turn later in time also postponed their listing. Witnessing huge losses that investors incurred in Paytm’s IPO. Let us see some of the anticipated reasons that we all can see which led to the downfall of Paytm on the very first day of being listed.‌‌

    Anticipated Reasons for the Downfall of Paytm IPO

    Some of the most common seen and anticipated reasons for Paytm losing value are listed here. Let us figure out why this mega IPO is seen as a loser in the race for listing gains.‌‌

    Overall Market Conditions

    The current market conditions are also somewhat affecting the IPO listing. The current market trends show a downward trend. Today, you can see news of the market falling down 1170 marks. The day’s loss was the biggest for the index in over six months.

    This downward trend of Sensex is mainly due to Reliance sliding down 4.4% after it announced reviewing of a recent deal. Outside India and around the globe, inflation tension is rising and so are the Covid cases in Europe. All these activities have also in some sense affected Paytm’s downward trend. It is at about 37% down now from the listing day. ‌‌

    Paytm’s Financial Situation

    If you have invested in Paytm looking at the fundamentals then you know for a fact that Paytm is not going to make profit anytime soon the profitability game is slightly a long way ahead. We still don’t know when Paytm will become profitable.

    Another fact is that the newly listed companies right now are also trying to be very smart because they know that there’s heavy retail participation in the market. A lot of people like me and you will go for listing gains so Paytm came out and did a mega IPO which was 18,000 crores.‌‌

    Size of the IPO

    Listing gains comes when supply is short and the demand is quite big. In layman language, when the offering is small, listing gains are expected. In Paytm’s case, the IPO is so big that it covers the overall demand and it leaves no space left for a force to push the price up.

    The Paytm IPO was subscribed 1.89 times on Nov 10, 2021, 17:00. The public issue subscribed 1.66 in the retail category, 2.79 in the QIB category, and 0.24 in the NII category. So you see all the demand was covered with the hugeness of the IPO and less space was left to pump the price up.‌‌

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    What should you do if you have bought Paytm’s Share?

    If you are someone or you know someone who is stuck with this stock. I would suggest two options. First is to just get rid of this stock as quickly as possible. Second, if you are an investor with a long term horizon then you can consider holding this stock. But keep this in mind that this stock will take a good amount of time to go profitable.

    The reason is as we discussed earlier is that the company is making consistent losses for now. It also is forecasted that the company will only scale for now and it has no immediate plans to bring the profit perspective to the table.

    As of now, the company is down to 30-40% and it is going to take time to take back these percentages of losses, only then one can expect some profits. Again if you are looking for quick listing gains, then maybe this might not be the probable right stock and time to stay invested in this stock.

    For all the inventors who didn’t apply for this IPO this is the right moment to be aware of such scary situations. It is always best to research before you invest your money. It is really a scary situation when you invest in a big loss making startup, and you are stuck in it. Startups can be a blackhole for money for a very long time.‌‌

    Conclusion

    The reason for such a hype of this fintech company being listed is that, India is the second most populous country in the world. China, the top populous has already had their share of the fintech revolution. They are also harsh on regulations. Now it is India’s turn. India is the next hub for investors that may be domestic or foreign.

    Digital payments are expected to grow up to 5% in the next five years. Digital commerce will likely move up to 3.3%. With these things in store, India becomes the next hot spot for investments.

    Jio and digital revolution boosted the Paytm business. Demonetisation skyrocketed it. Their tagline “Paytm karo” became a household thing during these times. With the government promoting digital economy and cashless transactions, hope is high for fintech revolutionaries like Paytm.

    The listing losses taught many people to do their own research before investing anywhere. The company is expected to take a long time to jump to profits.

    Whether Paytm will change Indian payments face or it will dissolve, this is to be seen and only time will tell. One thing is for sure, it has massively added to the cashless economy that the world is striving towards.

    FAQ

    What is Paytm IPO?

    Paytm is a digital payment system, the company lunched its IPO in Bombay Stock Exchange with largest initial public offering (IPO) with the value of Rs 18,300 crores.

    Why did Paytm IPO flopped?

    Some of the common reasons why Paytm IPO flopped was Overall Market Conditions, Size of the IPO, and Paytm’s Financial Situation.

  • Shoppers Stop Business Model | How does Shoppers Stop Make Money

    Shoppers Stop was a forerunner in India’s retail boom. They have developed from a sole 372sq.m retail in 1991 to 86 locations in 40 Indian cities now. Through constant advancement, the company is primed to have great potential.

    Well with the assistance of renowned and key allies, it’ll always strive to develop with its users by offering trendy and modern items that are up to world standards while being economical.

    To sustain long-term client happiness, they’ve assured that the brand and shopping experience throughout all of their brands is not only appealing but also provides complete delight. It’ll be reflected not just in their practices, but also in how they interact with their staff, partners, allies, and customers. So, Lets look at the business model of Shoppers Stop and how it makes money.

    About Shoppers Stop
    History of Shoppers Stop
    Business model of Shoppers Stop
    Top brands of Shoppers Stop
    Other Initiatives by Shoppers Stop
    Revenue Model of Shoppers Stop
    Strategies of Shoppers Stop
    Competitors of Shoppers Stop
    Future Plans of Shoppers Stop
    FAQ

    About Shoppers Stop

    Shoppers Stop is rich in the diversity of major global and regional brands for fashion, scents, home dĂ©cor, etc. that serve the wants of the family. K. Raheja Corp. owns it, and it has 86 outlets in India’s top 40 cities.

    It seeks, sustains, and distributes new global apparel across the globe through its shop labels. It is traded on both the BSE and the NSE. Their drive on introducing international practices into retail and offering people a retail buying experience has propelled them to the top of its game. They are among India’s leading departmental stores.

    History of Shoppers Stop

    The K. Raheja Corp. consortium built the basis for Shoppers Stops on October 27, 1991. With its lifestyle business, it’s one of India’s largest hospitality and realty firms, has achieved yet another feat.

    It has evolved from a storefront to an apparel outlet for the entire family since its beginning. Shoppers Stop is now a trusted brand, renowned for its best quality merchandise and for delivering a comprehensive buying experience.

    It has established itself as the finest ideal for the Indian retail chain, owing to its vast experience and repute. Its future growth strategy seeks to assist the firm tackle the issues of the retail sector even better than now.

    Business model of Shoppers Stop

    It operates departmental storefronts selling a variety of home and buyer goods. They operate on a franchise-based model. Its value proposition is to consistently enhance people’s lives via style and a great buying experience. Family, children, the aged, and professionals are their key client segments. Its franchisees, such as Bobbi Brown, M.A.C., Mothercare, Hypercity, among others, are its key partners.

    Its main tasks include promoting and driving sales ranging from designer fashion to dĂ©cor. Staff and outlets on a-locations are vital assets for the organization. The client interaction occurs either online, on the user’s chosen medium, or in stores.

    Salaries, site development expenditures, raw material ordering costs, and advertising costs make up the cost pyramid. It makes money through its outlets and those of its franchisees. Users can take advantage of the First Citizen Loyalty Program.

    Top brands of Shoppers Stop

    HomeStop.

    HomeStop. by Shoppers Stop
    HomeStop. by Shoppers Stop

    It started to meet the needs for a premium interior décor and lifestyle store. It equips you with a holistic home experience by offering the finest furniture, furnishings, and homewares. The product offering is updated regularly to add more styles.

    HyperCity

    HyperCity by Shoppers Stop
    HyperCity by Shoppers Stop

    It began its initial tour in Malad, Mumbai, on an area of 11,000 square meters, and received over a million visitors in its first 90 days. It’s a spacious, stylish, and dynamic layout that functions as a true megastore, with a vast selection of high-quality goods at low cost in a range of subjects such as grocery items, furnishings, sports toys, and so on. It also provides various value-added services in one place, such as financing, ATM, and telecom services, to make the experience more diverse, efficient, and holistic.

    Crossword

    Crossword by Shoppers Stop
    Crossword by Shoppers Stop

    It was created in 1992 and bought out by Shoppers Stop in the year 2000. It is the largest edutainment store and a renowned name in its sector, offering the Indian client an unparalleled combination of books, songs, & films all under one roof. Its current success is the fruit of a mutual enthusiasm for and loyalty to its clients, firm, and allies.

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    Other Initiatives by Shoppers Stop

    The Shoppers Stop group has also formed alliances and joint ventures with the Switzerland-based nuance group for airline shopping, the UK-based home retail group for catalog shopping under the brand Argos, and the Australia-based LAI group for Timezone entertainment zones.

    Total Revenue of Shoppers Stop
    Total Revenue of Shoppers Stop

    Revenue Model of Shoppers Stop

    Royalty fees

    Continuous royalties are their primary business. They set a fixed flat fee or % of the gross revenue of such units as a facet of the contract. Their successful franchisee partnership has led to increasing royalties.

    Advertising Fees

    Local, county and global marketing initiatives help them. The franchisee donates to a fund set up by the franchisor to cover ad spend, lowering their total cost, however, both sides gain from drawing loyal users to the franchise unit. Store exhibits and sponsors generate income-driven on how long the goods or sponsors’ ads are marketed.

    Employee Training

    When an entrepreneur joins a franchise, they adopt the franchise’s specific business model. The staff of the new company unit requires adequate training to conform with the way these things must be handled, and this earns income for Shoppers Stop via training fees, from which they gain.

    Strategies of Shoppers Stop

    Digitization

    They rebuilt their website, built an e-commerce portal, and teamed with prominent software firms like Google. They advertised their stuff online through them. They then went on to the current shopping site and formed a partnership with big Indian e-retailers. It optimized its backend arrangement to deliver a consistent and cohesive service throughout its multiple channels.

    They also developed in-store technology such as the Magic Mirror, which lets shoppers virtually try new things. It’s one of their most notable creations.

    Shoppers Stop Magic Mirror
    Shoppers Stop Magic Mirror

    Multi-channel

    Customer care was the core of the apps that were developed. They have apps for managing inventory that tracks every step along the way from the producer to the customer.

    Omnichannel

    It combines several shopping channels, such as television, apps, sites, and phones. If you don’t have cash or a credit card on hand, you can buy the same item online using their website or app, that was made to better the digital client experience.

    Pricing strategy

    It uses premium pricing, which sells different high-quality goods at a high cost.

    Advertisements and promotion

    With creativity as a driving force, they’ve rolled out a new philosophy of starting fresh to provide retail a fresh perspective. They strive to start fresh in terms of results, items, clients and thrive as a result of the many offers made available to users. A terrific addition to the company’s name was an endorser or celebrity appeal to the business.

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    Competitors of Shoppers Stop

    Pantaloons:

    It is a big rival of Shoppers Stop. It was created in 1997 and is headquartered in Mumbai, Maharashtra. Pantaloons, like Shoppers Stop, play in the apparel, and accessory market. It accounts for 296 percent of Shoppers Stop’s sales.

    Fbb

    One of Shoppers Stop’s main rivals is Fbb Online. It is a firm based in Mumbai, Maharashtra. It was started in 2001. Fbb Online, like Shoppers Stop, is in the logistics, Wholesaler, and Retail Distributor industries. Compared to Shoppers Stop, it has 4,782 fewer employees.

    Max Fashion

    It is regarded as one of Shoppers Stop’s most formidable competitors. It is based in Bengaluru, Karnataka, and was formed in 2004. Max Fashion, like Shoppers Stop, participates in the logistics, Wholesaler, and Retail Distributor industry. It earns $350.2 million more than Shoppers Stop.

    Future Plans of Shoppers Stop

    Its goal is to become the leading player in India. The firm plans to deliver to India the greatest retail technologies, retail processes, and sales worldwide. As part of their growth strategy, they are currently adding 4 to 5 more outlets to their portfolio annually.

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    Conclusion

    Shoppers Stop is the nation’s first department store, and it serves to set the standard for all department stores nationwide. With new models and alliances, the firm is ready to reshape the Indian retail environment. However, their dedication to delivering only the best to its users will ensure that success does not come at the price of quality.

    Due to its drive to analyze and serve the needs of all of its partners, as well as generate ideal retail models for Indian clients, it has developed to what it is today. The firm is in a big race to develop long-term models that will not only support development but also add value to shareholders.

    FAQ

    Who is the owner of Shoppers Stop?

    K Raheja Corp. laid the foundation of Shoppers Stop on October 27, 1991.

    Is Shoppers Stop an Indian company?

    Yes Shoppers Stop is an Indian department store chain owned by K Raheja Corp.

    What is the revenue of Shoppers Stop?

    The revenue of Shoppers Stop is 1725.09 crores.

  • Cred Ads: How Cred is Reinventing the Advertising World?

    Think about this, You met two people, one of them is a normal repetitive behaving human and the other person is wacky or amusing. Who, out of these two people, will you like more and thus befriend them? If your answer is the wacky casual person, then you belong to the majority of people who chose this.

    This is normal human behaviour to look out for something that is different than the rest. Something that is unique to the herd. This analogy does not only apply to people but everything. By everything I mean, quite a lot of things.

    Speaking of differentiating factors, let us talk about something that we all are always covered with. ‘Advertisements’. ‘Go anywhere and you shall find ads’. This is not a movie dialogue, but it can be, who knows the future? Most of the ads we see are generic bull crap. Same repetitive things over and over again. Which most of us of course don’t mind at all.

    We ignore most ads except a few iconic ones. Those are the ads with wacky traits ! One of the trending examples are for instance Cred ads. They are really turning the air. This is an article about those ads and why Cred has resorted to having these ads.

    What is Cred?
    The Wacky Cred Advertisements
    Efficacy of the Cred Ads
    Follow ups and downs of Cred Ads
    FAQ

    What is Cred?

    Cred is a 2018 startup. Lead by Kunal Shah and a smart team. It primarily rewards people for paying credit card bills on time. The company is quite making the headlines. From going a unicorn to making funny ads on the internet. Cred is a member only club that entertains only some people with a certain credit score.

    In its future, it will become a big club of trustworthy people. Individuals that can be trusted with money. This group once made can be made or converted into many useful permutations. Imagine using it as a dating platform of trustworthy people.

    Suppose it is a platform where trustworthy people get more and better discounts than others. This in the long run is expected to make everyone want to be trustworthy. So it rewards people who pay bills on time. Moreover it urges everyone to honor their commitments. This is the end goal of the company according to the charioteer Kunal shah.

    Cred was officially announced as official partner for IPL. IPL is one of the most watched sports of all time. With the perfect mix of cricket, Bollywood, and big money, IPL is in a league of its own. Though the franchise is loved for its cricket, it thrives on its profits. Cred paid a huge amount to be the official partner for IPL.

    This is a little about the company. Now let’s talk about the campaigns it does. If you live online, like most people in the last one and a half years, then you must have come across these. The company is quite famous for its hilarious advertisements.

    The Wacky Cred Advertisements

    If you notice everyone talking about a funny advertisement, you can safely assume that Cred is stirring the trend. The reel shows celebrities doing weird and funny things. Activities that are not in their set of usual behaviour. We can call it anti behaviour. For instance, Rahul Dravid having anger issues, Kapil Dev the OG, acting like Ranveer Singh. However weird the ad may seem, they are the ones who set the charts now.

    Auditioning celebrities

    During IPL 2020, videos of celebrities getting auditioned for Cred ads went viral. They were thoughtfully made to propel views. As we told earlier, Cred is a members only app. They kicked “Not everyone gets it” as their tagline. The ads showcased celebrities dancing and singing weird dance numbers to get selected. They were not selected because ‘Not everyone gets it’.

    Making top celebrities and singers dance on hilarious songs, made the campaign viral. They are shown as if you were watching a funny meme video.

    The Concept behind the ‘Not everyone gets it’ Ad

    When we look at these ad campaigns, we become a little perplexed. What is the purpose of these baffling ads ? The answer is, to get as much attention as possibly one could. Or to get as many impressions.

    The reason for tickling your funny bone is to make you remember. However if you look at the description of the video, you will see, “We are not in the ad business but in the credit card business”, “Our search for the next ad continues, till then voice over has to be done”. This subtly tells the motive behind the company ads.

    Generally speaking, the motive of any advertisement is to get the message of the company to the public, In a clear and precise manner. This is exactly what the “celebrity auditions” did. It showed stars not getting selected for Cred ad. This showcases exclusivity. Which is the basis of the credit card reward club.

    Great for the good

    At the time of IPL 2021, another campaign that was shot and became a hit too. This time the tagline was “Great for the good”. Which simply means that Cred is great for the good. Shifting the focus point on rewarding good behaviour. As the company packages itself into a reward generating app. That is exclusive for creditworthy people.

    The campaign starred celebrities, yet again in never seen before roles. These went more viral than the previous.

    One of the ads showed Rahul Dravid “angry” in a road rage.

    Another one had Kumar Sanu selling insurance via singing.

    Kapil dev acting like Ranveer Singh.

    Neeraj Chopra going frenzy over his own achievement and more.

    All these lineups of ads were a hit, instantly. The reason is the ‘absurd’ behind these videos.

    The Concept

    The concepts of these ads are unbelievable. Which lays the foundation of the advertisement itself. It shows how Cred rewards are unbelievable. It shows how the idea of ‘paying your generic credit card bills’ and getting rewards is unbelievable.

    This clearly communicates the idea of what the brand has to offer. Cred has to offer rewards to bill payers. The fact that you are getting incentivized for good behaviour is unbelievable. This marks the inception of this campaign.

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    Efficacy of the Cred Ads

    Efficacy means the ability to produce desired or intended results. It is a medical term but we are using it in this context. The ads are doing well. They are quite able to stir the trends here and there.

    I mean, if you see Virat Kohli tweeting about an ad or Deepika Padukone posting on IG captioning “Indiranagar ki gundi hoon main” or “I am Indiranagar’s gangster”, you know it’s a quirky Cred ad.

    Deepika Padukone Instagram
    Deepika Padukone Instagram

    They are criticized by some for being too much, but the majority just enjoys it. They are quite far successful in creating a stir. Their app as of now has more than a crore installs. The only thing left here is to look at what this startup achieves at this scale.

    Follow ups and downs of Cred Ads

    So we all read about how Cred is making their own sort of advertisements. It has started a cult of quirky marketing campaigns. For instance, the ad video of Magicpin that follows the exact analogy as that of a Cred ad. The company came into the picture to dig out the point of apps that reward points.

    The video had comments, some criticizing the Cred ad and some appreciating the good parody. This clearly shows how the internet janta, is of various views. Some criticize the pointless points that these apps provide. Some frequent users are good with getting better deals with these points.

    The video was aired on 16th of April. Here we are quoting Kunal’s tweet that was posted on the same date. It can be related or it cannot be related.


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    Conclusion

    Not just tickling ads but Cred is also making a social presence. The startup is also focusing on creating content around the domain of money and investment. They are hosting a YouTube series titled “On the money”. They also hosted a playlist named “Cred curious” in the past.

    If you visit their Instagram handle, you will get crazy insights on how money and economy works. Moreover, they also manage a blog of the same nature. So ads are just the upfront to add a pinch of quirk.

    These advertisements, due to their peculiar nature are both criticized and praised. If we notice skewness of data, we will find praises more than critiques. With our attention spans getting lower and lower, we want concise information. This is when meme marketing comes to mind. Some people like to follow the trend while companies like Cred like to reinvent the wheel again.

    With every advertisement campaign, Cred keeps increasing the bar. whatever they will do in future, “Paying your bills on CRED hits all the right notes”. This far, they are quite successful in clubbing trustworthy people. This is a good view of their goal as well as ongoing efforts on building a brand value. So, next time you see a celebrity acting all frenzy, you know it’s a Cred ad.

    FAQ

    Why Cred is advertising so much?

    Cred is investing in advertising campaigns to highlight the use of the Cred app and the rewards that one gets on paying credit card bills.

    Who are the competitors of Cred?

    CRED’s primary competitors are MobiKwik, PhonePe & Paytm.

  • The Ecommerce Playbook: How to build a successful e-commerce fashion business

    This article is contributed by Mr. Raj Rana, CEO & Co- Founder, Sexy Beast. With over 50 years of combined experience in manufacturing, Sexy Beast designs, manufactures and markets leisurewear, loungewear, & underwear via eCommerce.  

    So you have a great idea that nobody has thought of and you’re convinced that it’s going to succeed. What could possibly be so difficult? My idea is so good that it will just sell itself, right?

    Deep into my 4th business venture, I can say with some degree of confidence and without those funky rose-tinted glasses that it’s anything but easy. In fact, it’s a HUGE gamble and unless you are going to wake up every day and slog it out, my advice would be to stick to the day job!

    Let’s take a look at this in more detail and discuss the things you need to get right with your eCommerce venture.

    Ecom lead

    1. Company

    People – You are not going to be capable of doing everything, so you need a good team. Jim Collins was spot on when he talked about getting “the right people on the bus” before planning where to go. How many of you actually practice this?

    Communication – Are you utilizing technology to your advantage so there Is transparency with all team members in the office? Are you allowing your team to speak freely? Information needs to flow with ease and without fear of recrimination.

    Culture – The last sentence above will only happen if the culture within the company lets it. Every company has its own culture. How you define and practice yours will shape your brand and company.

    Cashflow – Maintaining a healthy cash flow will mean that you will be able to run everyday operations without struggling to pay your team and 3rd party partners. You may on paper have great margins and show healthy sales, but if the balance of money coming in and out is not looked at with laser detail, you are destined to fail.

    2. Brand

    Personality – Your brand personality will be critical in deciding how you are perceived by the customer. This needs to be on point, in sync, and consistent with the products and product designs.

    Also Read: An Ultimate Guide on How to Start an Ecommerce business in India

    3. Website

    User Experience – Too many clicks and you lose your customer to boredom. Too cluttered and they get confused. Too difficult to find what they want and they get frustrated. You get the gist. Make a site with all this in mind.

    Content (Photography, Videos, Copy) – Your customers cannot smell or feel your product, so they are only relying on what you (or others) say and what they see and hear. So make the imagery, videos, and sound epic! Do your product pages have enough to want to make a person buy?

    Customizations – A store today is not just a checkout process for your customer. It’s much more. Do you have a Customer Loyalty program? Is your Customer Review system set up? Do you have pop-ups sorted? Do you have your Pixels and Tags all set up properly? Do you have your Analytics in place? Get started with these.

    4. Product

    Sampling – Sampling different versions of your product to customers is something needed to vet your idea. What may seem like a kick-ass product to you may not be to others. Remember those rose-tinted glasses?

    Design and Development – A solid design and development team for innovation cannot be ignored. Sexy Beast has gone through several iterations of its products based on customer feedback and internal testing. The product life cycle goes way beyond launch. Just ask Zuckerberg!

    Inventory Strategy – Considered by many the primary reason that eCommerce platforms fail. If you don’t know when and how much to replenish you could find yourself in a pickle. Inventory is your largest cost, so you need to be lean. Did anyone hear of ABC Analysis?

    Packaging – You’ve heard the phrase that first impressions last. Well to some extent your packaging is that first impression. Does packaging reflect your brand? Is it sustainable? Do you use plastic? All to be considered given what we are seeing around us happening.

    Shipping and Returns – Your shipping partner needs to integrate into your store. There needs to be a seamless and quick process for deliveries and most importantly returns. The average return rate for goods is anywhere between 15-30% of your sales. The lower this is the better. That’s a lot of communication with the customer to manage (see CRM below). The Returns team ideally should be separate. This was one of the first teams Sexy Beast set up.

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    5. Customer Relationship Management & Online Reputation Management

    Customer Experience Team – This is the first team Sexy Beast set up. Think of your Customer Experience team as the flagbearer of your brand to the customer. They need to be tuned into your brand promise, your messaging, your products, your tone, your culture (yes this is not just an internal thing). All these VERY important aspects of your brand need to be conveyed to the customer when talking to them.

    Do you have an omnichannel platform with multiple agents accessing it? Do you have consistent messaging for common questions and queries? Are you able to meet a 1 hour response time to all queries? This and many other things help cement trust between your customer and brand. This trust, in the long run, is what will convert and retain your customers.

    6. Marketing

    Price Per Click (PPC) Strategy – Before you start any advertising, your store needs to be configured to be able to collect data for the Ads. This is done by placing pixel codes and various tags within the code on your site.

    FB and Instagram Ad Manager, Google Ads, Google Merchant Centre, Google Tag Manager, Google Analytics – not got any of this setup, or is this the first time you’re hearing about them? Get yourself on a quick crash course now! I cannot overstate the importance of knowing how they all relate to each other, and how it impacts your store’s success.

    SEO, SEM – As well as paying for customers, you also want them to find you when they search for products on Google. Your store needs to be technically configured for this. You need to decide which keywords you want them to find you with and then you need to start optimizing for those keywords. This is not an overnight process, so start it early.

    Also Read: Top SEO Competitor Analysis Tools To Help You Rank Higher On Google

    Social Media – As you are more than aware, these days everyone shops or vets products based on your social media presence and what others are saying. Get a clear strategy on how you want to grow your audience. Do not think that buying audiences and likes will get your sales. Stay away from that and build your following organically.

    Collaborations – What people say about you matters. Especially so if the people saying it has a big influence on your audience. Collaborations must therefore be relevant.

    A solid plan for collaborating with Influencers (Blogs and Instagram) is needed for social proof of your product and brand. Customers actively look for this before making a decision to buy.

    PR – Finally your product at some point should get picked up by online and offline media whether through paid or organic routes to generate good leads, attract investors, recruit good talent and retain existing talent!

    Sexy Beast believes if the strategies above are followed, most businesses will increase their odds of staying clear of the 90% of startups that fail within 5 years!

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    About Sexy Beast

    Sexy Beast designs, manufactures, and markets leisurewear, loungewear, and underwear via eCommerce.  The brand’s mission is to inspire confidence and self-belief through products that are obsessive about quality, design and comfort. The brand designs their own prints and stitches their own products to make sure customers get something original and special. The products are crafted with the latest technologies, fabric, and knowledge and fulfill the promise of delivering international standards. Sexy Beast has over 50 years of combined experience in manufacturing.

  • Startup Pivot Story of Positively Perfect: A Unique Gifting Startup

    This article is contributed by the founder of Positively Perfect, Nidhi Jain Seth. Positively Perfect is a part of Pinnacle – The most creative brand setting a precedent of innovation & recognizing milestones on a massive scale.

    Positively Perfect is not just a simple gifting startup, it aims to reclaim the true meaning and power of gifts. To elevate their status to more than ‘ just things’. The startup is constantly innovating and adding new products a common thread that every Positively Perfect should inspire and motivate people to become a better version of themselves. Be it the Life Circle Wall Arts, Affirmation Frames, Inspirational Cubes, or Unstoppable series. Every collection has a story to tell and connects to a different audience.

    What started with just Inspirational & Devotional Gifts, entered a major turning point in 2020 with the addition of Epically Games for Children. Let’s see what the founder, Ms. Nidhi, has got to say on the startup pivot of Positively Perfect.

    What was your initial Idea which got pivoted and what do you do now?

    Positively Perfect is inspired by my own (Nidhi Jain Seth) Life story. I struggled with my health for almost 10 years with multiple hospitalizations, multiple procedures, and surgeries, but what kept my spirits high was the unconditional support of my family and the Power of Positive Words. The Books I read and heard, the seminars I attended made sure that I was always in a positive state of mind no matter what was going on all around me. And therefore, I made it my mission to use my skills as a product designer to bring the power of the words in beautiful products that people can use as a gift. Not just personal gifts you give to your best friends and loved ones but Promotional gifts brands can give to their employees and customers and bring positivity and change in their lives. One small message at a time.

    We started with just Inspirational Gifts and Devotional Gifts, but a major turning point came last year with the addition of Epically Games for Children. Not just any games but games that make them a better version of themselves. Games that connect them to our Indian roots and culture. Games that teach them essential life skills about money. And I am so happy that we have launched these games in collaboration with India’s leading mythologist Devdutt Pattanaik.

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    What were a few metrics you were tracking that showed pivoting is needed? Were you convinced that the new vision is going to work for sure?

    I am a big believer in metrics and numbers, but when it comes to a new product or new category launch, I only go by my inner voice and create what I love. And if the customers also love the product, it stays, or we remove the product from our collection. I truly believe the more connected you are to the market and your customers, the more confident and clearer your inner voice becomes. When you launch a new product, no one knows for sure what will happen, how the market will react, especially as a startup. So you do the next best thing. Launch on a shoestring budget and work your way up. Even while I believe in my inner voice, I am never 100% sure of success. And the good thing is I know nothing in life is 100%. So it all works out.

    How did you communicate with the whole team about pivoting the startup?

    I am truly blessed to have an amazing team that is always ready to adapt and change and move with the flow. It’s a part of our culture. Over the years, we have earned each other’s trust. We are constantly innovating and adding new products at Positively Perfect with a common thread that every Positively Perfect should inspire and motivate people to become a better version of themselves. Be it our Life Circle Wall Arts, Affirmation Frames, Inspirational Cubes, or Unstoppable series. Every collection has a story to tell and connects to a different audience.

    Also Read: Best Gift Shop Business Ideas | Tips For Gift Shops