The startup culture has taken over the world. More and more people are showing interest to start their businesses. The recent growth that the startup world has experienced is immense and it is not going to stop anytime soon. However, beginning a startup means needing one of the most significant things and that is investment or funds. Without finance, a business cannot happen.
People who launched their businesses search for finance as they need funds to grow their companies. Businesses make money by borrowing cash. So, there are banks that willingly provide loans to small businesses. In this article, we will talk about some of the banks from which you can take loans and their eligibility criteria, and the documents that are needed. So let’s get started.
Is It an Ideal Idea to Get the Loan Offered by Bank?
Acquiring Loans from Banks for a startup with a futuristic approach is always a good idea. Loans are regarded as a better source of capital for a gainful business than share capital as you get to have better leverage. You can enjoy a surplus of the rate of return over the interest you pay for the borrowings. To begin with a startup, you need to be very well aware of how to keep your interest rate as low as possible with maximum benefits.
Loans enhance the scope of your business by aiding you in expansion as well. On the other hand, it also acts as a catalyst to motivate you for better productivity. You can avail these advantages of acquiring startup loans-
You can get a boost to develop an even stronger business plan.
You can effectively manage the flow of money.
Higher rate of return on capital.
List of Best Banks for Small Business Startup Loans
Many banks offer loans to small businesses so that entrepreneurs can fulfill their dreams of running a business. However, the most popular banks that offer loans and are favored the most are listed below, they are:
HDFC Bank Business Loans
HDFC Bank Business Loan
Startups can expand their operations by obtaining additional financial assistance through HDFC bank. Every entrepreneur wants to have the least amount of documents, flexible tenures as well as low-interest rates, which you can get from HDFC. The bank offers loans to fulfill related funding. any kinds of business requirements
Loan Amount and Tenure
The Business loan amount is up to INR 40 Lakhs and even INR 50 Lakhs in selected places.
Loan Tenure is 12 months to 48 months.
Eligibility
Entrepreneurs, Proprietors, Private Ltd. Co., and Partnership Firms involved in the business of Manufacturing, Trading, or Services.
The business has a minimum turnover of Rs. 40 lakhs.
Individuals who have been working for at least 3 years with a minimum of 5 years of working experience in the field.
Business involved in profit-making for the past 2 years.
A business must have a Minimal Annual Income (ITR) of at least Rs.1.5 lakhs per year.
The applicant must be at least 21 years when they apply for the loan, and not older than 65 when the loan’s maturity.
Documentation
If you are interested in a business growth loan, then you can apply for it using the following paperwork.
Mandatory Documents [Sole Prop. Declaration or Certified Copy of Partnership Deed, Certified true copy of Memorandum & Articles of Association (certified by Director) & Board resolution (Original)]
A copy of any of the following documents as identity proof:
Aadhaar Card
Passport
Voter’s ID Card
PAN Card
Driving License
3. A copy of any of the following documents as address proof:
Aadhaar Card
Passport
Voter’s ID Card
Driving License
4. Latest ITR along with computation of income, Balance Sheet, and Profit & Loss account for the previous 2 years, after being CA Certified/Audited.
5. Proof of continuation (ITR/Trade license/Establishment/Sales Tax Certificate).
6. Bank statement of the previous 6 months.
Interest Rate & Charges
The interest range for Rack is between 10% to 22.5%.
Loan Processing Charges – Up to 2% of the loan amount. NIL Processing Fees for loan facility up to ₹5 Lakhs availed by micro and small Enterprises subject to URC submission before disbursal
Benefits
You don’t have to submit any collateral or security for taking a loan from HDFC.
The process of applications is very simple.
Least amount of documentation.
Doorstep service is available in this bank.
An additional feature is access to the overdraft facility. You pay interest only on the utilized loan amount together with a credit protection plan.
You can have the credit protection plan at a nominal price.
Citi Bank Business Loans
Citi Bank Business Loan
Citi Bank offers loans referred to as CitiBusiness that offer business loans through which startups can manage working capital efficiently. A startup can also opt for diversified MSME loan products which include working capital loans, short-term loans, long-term loans, overdrafts as well as export-import finance options too.
Citi India has transferred the ownership of its consumer business to Axis Bank starting from March 1st, 2023.
ICICI Bank Business Loans
ICICI Bank Business Loan
ICICI also offers startup loans. They have come up with “iStartup 2.0′, which provides a broad range of business solutions that help customers beyond their banking and business needs which can help you save time and energy, and allow you to concentrate on the essential business aspects. This program has been created to allow entrepreneurs to take advantage of loans.
If you choose to use the iStartup 2.0 which includes banking services, lots of other services are offered to you, which play an essential role in the development of your business, such as a debit card that has limits and more.
Loan Amount and Tenure
The minimum amount for a loan is INR 50,000 and the maximum amount is INR 40 Lakhs.
Loan Tenure is 12 months to 36 months.
Eligibility
Loans can be given to Self Employed individuals and the age criterion is 28 years. For doctors, the age criteria are 25 years.
The minimum turnover of the business for a no-professional has to be INR 40 Lakhs and for Professionals, it has to be INR 15 Lakhs
The minimum profit has to be INR 2 Lakhs for self-employed and INR 1 Lakhs for non-professionals.
One has to have a minimum 1-year relationship with ICICI Bank by having a current or saving account.
Documentation
Copy of PAN Card for Identity Proof.
2. A copy of any of the following documents as address proof:
Aadhaar Card
Passport
Voter’s ID Card
Driving License
3. Partnership deed or certificate for Partnership business and Sole Proprietorship establishment certificate is needed.
4. Last 3 Years’ Audited Financial reports that include balance, profit and loss account, tax Audit reports
5. Bank statement for the last 6 months
Interest Rate & Charges
For secured facilities: Up to Repo Rate +6.0 %(Non-PSL). For facilities backed by CGTMSE: Up to Repo Rate + 7.10%. The interest rate for each loan is determined based on the assessment of the business, financials, loan amount, and tenure.
The processing fees are up to 2% (plus applicable taxes) of the facility amount.
Benefits
Collateral or security is not needed.
An overdraft facility is offered by the bank.
There are numerous branches of the bank in India.
Loan processing is quick and simple.
If you opt for iStartup 2.0, you are given the perfect solution for healthcare, IT & services, real estate, and manufacturing. In short, it may prove to be a tiny step to the big leap.
Axis Bank Business Loans
Axis Bank Business Loan
Axis Bank is among the banks that could be the right option for you. It provides the required fund as a loan for the requirement of your business. Small and micro businesses can easily apply for loans in Axis Bank.
Loan Amount and Tenure
The loan amount is up to INR 50 Lakhs.
The tenure is 6 to 36 months.
Eligibility
The business must be at least 3 years old and running.
Have a minimum annual turnover of INR 30 Lakhs.
Individuals must be in the age group of 21 to 65 years.
The individual has to be Indian to apply for the loan.
Documentation
A copy of any of the documents for identity proof is mentioned down below:
Aadhar Card
Passport
Voter’s ID Card
Driving License
Pan Card
2. A copy of any of the documents for address proof mentioned down below:
Passport
Telephone Bill
Electricity Bill
Bank Statement with a cheque
3. Last 2 years’ Income Tax Return documents
4. Banks Statement for the last 6 months
5. Proof of the establishment of the business.
6. The last 2 years’ financial reports which include Profit and Loss Statement and Balance Sheet.
Interest Rate & Charges
The interest rate is 10.99% to 21%.
The processing fee is up to 2% of the loan amount that has been requested + Taxes applicable.
Benefits
No collateral or security is needed.
Least amount of documentation.
The application process for the loan is simple.
The tenure for the repayment is flexible.
Conclusion
The majority of entrepreneurs running businesses try to make funds on their own and invest them in their businesses and move forward. If you go back in time to those who have loans, only a few can use the money they have been granted. The issue of bank loans is a huge issue for some however the only requirement is how to utilize the facility in the right way. The startup culture is growing day by day, therefore the need for business loans is also increasing.
FAQs
Which bank is best for business loans?
The best bank for loans to startup businesses are:
HDFC Bank Business Loans
Citi Bank Business Loans
ICICI Bank Business Loans
Axis Bank Business Loans
What is a good credit score to get a business loan?
A credit score above 650 can be an excellent score to qualify for a business loan.
For a collateral-free business loan: A credit score above 700. For a secured business loan: A credit score is 650 to 700.
How do I qualify for a business loan?
To qualify for a business loan a few requirements are needed.
Business Credit Score.
The annual revenue of your business.
New Business Plan that includes forecast financial statements.
Additional financial collateral is needed to secure the loan.
Can I take a loan from a bank for business?
Absolutely. You can get a startup company loan through a bank to begin and grow your company. The rate of interest would be contingent upon the size of your loan as well as the time frame for repayment.
As if phraseologies like ‘drug mafia’ or ‘movie mafia’ weren’t exciting the hipsters enough that even a legally run business had to be suffixed with this dreaded jargon ‘mafia’! Flipkart, we know, is the ‘don’ of online shopping in India (only figuratively we mean, don’t you worry!). But do you want to know why and how did this term, mostly associated with crime, got associated with one of the most cherished Indian startups?
Interesting, isn’t it?
This term was invented around 2007, to denote a set of former PayPal employees, who teamed up after quitting their jobs to ideate, fund, and found some of the leading tech companies of the world, such as Tesla, Inc., LinkedIn, SpaceX, YouTube, Uber, Airbnb, Yelp, etc., all of which eventually made huge fortunes.
Money talks – as they say – and it sort of yelped in this case because in just a few years half a dozen of those tech-preneurs became billionaires.
Quite a story isn’t it?
A similar thing happened with Amazon, where two ex-employees of the American eCommerce giant, Sachin, and Binny Bansal, dropped the company to found a new Indian eCommerce firm, Flipkart. Little did they know that this new company would be ushering in the new era of online marketplaces for the country, much like the companies founded by ex-Paypal employees.
Destiny worked in similar ways even with Flipkart, whose ex-employees continued to form new businesses and startups. Therefore, when a bunch of former Flipkart-ians aka ‘Flipsters’ did the same, i.e., build bold tech startups by deploying their innovative ideas and investing their genius selves, they were called ‘Flipkart Mafia’.
Yeah! And among these “mafias” some of them turned millionaires soon after if you are wondering!
Why Flipkart?
Flipkart has been a popular cradle to the latest bunch of over 200 startups because it looks for ‘audacity’ in its employees – entrepreneurial spirit and appropriate skill set that is in the words of its ex-COO of Flipkart-
No wonder so many of its employees went on to become successful entrepreneurs, he adds. Apart from that, he also claims that Flipkart has a very open culture. One which weighs ideas above ranks. Also a deeply engineering technology driven outlook which searches for knack for problem solving as a major quality in its people. No doubt such an ambience bred quite a few notable founders & their inventive startups. Let’s take a look.
Not all dreams come true but the Flipkart mafia has more than a few great ones.
It is not us who are proclaiming it merely out of some ‘new India / startup India-themed optimism’, nor it is the published data from the Govt. of India, but the market, businesses, and direct customers and consumers, who have placed their faith in these tech startups founded, funded or supported by Flipkart mafia (Flipsters) that says so. The list is long, so we picked some of the most talked-about companies.
Let’s look at the startups founded by Flipkart Mafia.
Founders: Amod Malviya, Sujeet Kumar, and Vaibhav Gupta
Udaan Logo
Udaan was founded by ex-employees of Flipkart employees, Amod Malviya, Sujeet Kumar, Vaibhav Gupta, this startup perfectly fits its name ‘Udaan’. That is to say, Udaan gives wings to millions of entrepreneurs running India’s micro, small and medium-sized enterprises that are the blood and bone of the Indian economy.
It is one of the largest Business-to-Business (B2B) e-commerce platforms connecting retailers, traders, wholesalers, manufacturers, importers etc. with the power of the internet.
Udaan can be used by the businesses to:
Buy and sell on their own terms while the payments, security and logistics are handled by the company.
Grow and discover by accessing new regions and markets.
Connect in their own language with prospective buyers/sellers via a personalized real-time chat facility. Thus, it makes doing business easy, convenient and also efficient.
Udaan hailed as a unicorn, has raised around $1.2 billion in just 5 years over the 6 rounds of funding that it received from 13 investors in total.
Navi Technologies
Founders: Sachin Bansal, Ankit Agarwal
Navi Technologies Logo
Navi Technologies is an emerging unicorn, which taps into the immense potential of the BFSI (banking, financial services, and insurance) sector, having created a lending app that offers paperless personal/home loans to consumers with just a few clicks.
Navi Technologies is founded by Flipkart founder, Sachin Bansal, conceptualized by him right after Walmart bought Flipkart in Dec 2018. Having raised $500+ million in 5 rounds of funding by 14 investors in just 2 years. It sure has vital investor confidence.
PhonePe
Founders: Sameer Nigam, Rahul Chari, and Burzin Engineer
PhonePe Logo
How can we not talk about this mobile payment app, which revolutionized digital payments for Indians?
PhonePe took on Paytm, which simply wasn’t easy when ‘Paytm Karo jingle became synonymous with digital literacy.
It was acquired by Flipkart within a year of existence. This says a lot about its acceptance as a one-stop solution for all kinds of transactions by all kinds of users i.e., individual as well as business users. And it sure is gaining popularity, revealing its growth figures, 25 Crore users leading with 40% share of all UPI transactions. It has raised over $1 billion investment so far, one but all from its parent Flipkart.
Having the privilege to witness India’s growth story so closely Burzin Engineer, Rahul Chari, Sameer Nigam have certainly made something to be extremely proud of!
Groww
Founders: Lalit Keshre, Harsh Jain, Ishan Bansal and Neeraj Singh
Groww Logo
Investing is a futuristic goal, likewise, a startup in this sector in India is futuristic too. Out of a billion people, less than 1% invest in the share market. Sensing the need of you and me to invest in return rich stocks, mutual funds, gold, and more from the safety and convenience of our homes, this online venture was started by Harsh Jain, Ishan Bansal, Lalit Keshre, and Neeraj Singh.
It has amassed 10+ million users already, and those who vouch for the platform claim that it makes investing simple and fun. What more can one ask for when it comes to managing our savings and finances!
The Flipkart Mafia – Flipsters
Vogo
Founders: Sanchit Mittal, Anand Ayyadurai
Vogo Logo
Rent, ride and return are what Vogo says. Whether you are new to the city, or you don’t want the headache of owning an automobile, or even you are on a short vacation wanting to explore the city without getting stuck in mindless traffic – worry not because Vego will rent you a bike from the word go. All you need to know is how to ride a two-wheeler.
It has seen over $180 million in funding from 21 investors. This dockless rental service is the brainchild of Anand Ayyadurai, Balakrishnan Padmanabhan and Sanchit Mittal. Technology has clearly inspired some great ideas to kick start.
Cure.fit
Founders: Mukesh Bansal, Ankit Nagori
Cure.fit Logo
Fitness is something that fires the imagination of youth as much as money, fame and love because one naturally flows from the other. A fit body houses a fit mind, is an adage as old and as true as science itself. Yet, the importance of good health can never be overstressed.
Cure.fit takes this into consideration and has designed multiple fitness programs for each type of customer – the dance lover, Yoga enthusiast, meditative type or the diet freak. Online classes as well as physical fitness centres. They have it all.
No wonder it picked up like rage among millennials who have no time or opportunity for health tips from multiple sources but need one wise website to do that for them. Quite a generation shift eh?
Ankit Nagori, Mukesh Bansal are responsible for pushing this shift further. Going by the number of investors showing interest in this venture (32) and the number of acquisitions it has already made (8), this company looks pretty healthy and why not!
Suki
Founders: Punit Soni
Suki Logo
Suki isn’t a Chinese app or a China-based company. Our very own ex-Flipkart members Punit Soni, Anshu Sharma and Karthik Rajan visualized this next-gen AI-powered, voice-enabled digital assistant for doctors. It is headquartered in California, US.
Suki aims to assist healthcare workers in their routine tasks, such as dictating notes, retrieving information, and other mundane admin tasks. Now, doctors could focus on managing diseases, not files.
Founders: Shivakumar Ganesan, Ishwar Sridharan, and Siddharth Ramesh
Exotel Logo
Exotel was founded in 2011, by Shivakumar Ganesan, Ishwar Sridharan, and Siddharth Ramesh. Exotel is a cloud telephony platform that empowers small and medium-scale companies to carry on with their usual work seamlessly.
The company was formed by Shivakumar Ganesan, as an offshoot of his previous company, Roopit. While working on Roopit, Shivakumar discovered that he would be needing an automated call center solution to streamline their work processes. This eventually emerged as a standalone company that goes by the name Exotel.
Among the founders of Exotel, Shivakumar Ganesan was initially with Flipkart, where he worked as the Vice President – Products and Technology.
Arzooo
Founders: Khushnud Khan, Rishi Raj Rathore
Arzooo Logo
Arzooo is a retail tech platform that works on a B2B business model. It was founded by Khushnud Khan, Rishi Raj Rathore in October 2018.
Arzooo is known as the fastest-growing tech retail company that is empowering the physical retail business to embrace digital ways. The brand boasts of being connected with 100+, powering 5000+ stores with its business operating in 10+ cities to date.
Both the founders of the platform were ex-employees of the retail giant, Flipkart, making Arzooo a classic example of a company formed by Flipkart mafias. Khushnud Khan, was an Associate Director, Retail and worked for 3 years in the firm whereas Rathore worked in the Product Management department and served Flipkart for 2 years.
Hansel.io was founded in 2016 by Mudit Krishna Mathur, Parminder Singh, and Varun Ramamurthy Dinakar. Hansel is built as a B2B enterprise software that resolves the runtime issues of the mobile apps, thereby removing the need to update them frequently.
Hansel derives its name from the famous folklore “Hansel and Gretel.” According to Varun, one of the co-founders of the company, they have named it Hansel because it is quite similar to the story of the novel where two children were left to die in the woods but Hansel founds their way back, bringing him and Gretel to safety He says that Hansel, their company, is to bring the mobile apps, Gretels, safely back home.
All of the co-founders trace their way back to Flipkart, where they work at some point in their lives. Varun worked in the Digital and Mobile department of Flipkart, Parminder Singh worked in the iOS team and Mudit was a developer of the Mobile team in the company.
Hansel was acquired by Netcore Cloud on November 24, 2020.
Parrhai is an ed-tech startup founded by Anshu Gupta, Prashant Anand, Akash Chandra. Here, Anshu Gupta, one of the co-founders of the company, was an ex-employee of Flipkart, where he went on to work for 2 years 10 months and resigned as a Product Manager of the company.
Parrhai is an ed-tech company with a difference. Where most other similar companies focus on offering classroom-like sessions, which includes pre-recorded classes, live classes, and other course-related modules, Parrhai aims to demystify key concepts and change their lesson plan dynamically to ease the learning process. Therefore, the platform plays the role of a model teacher leveraging the power of AI to do it!
Homefuly
Founders: Vinay Indresh and Arnab Saharoy
Homefuly Logo
Vinay Indresh and Arnab Saharoy were classmates at NIT Warangal and founded Homefuly in January 2016. Vinay was an ex-Flipkart employee whereas Arnab worked at Myntra from where they resigned and set up their own company. Homefuly was modelled on a marketplace model where the brand connects with the best vendors and the best designers to promise world-class outputs.
Now you might be thinking is that all?
The answer is no. There is over 200 startup business that is launched by the ex-employees of Flipkart, Flipkart mafia, and many more to come!
Here are some more companies by ex-Flipkart employees that are worth mentioning –
xto10x technologies: Yes, helping companies, basically startups, scale their operations from 1-10 is no simple business. Binny Bansal has co-founded this one knowing it fully well with personal experience
Playment: An AI startup for businesses to help machine learning engineers build datasets for training
Runnr: A B2B platform offering hyper-local logistics service, now acquired by Zomato.
GrabOnRent: Yeah! Just grab on rent any furniture, appliance etc. out of thousands to choose from in multiple categories. Currently operating in Mumbai, Gurgaon, Bangalore, and Hyderabad, you sure wish this company comes knocking on your door soon.
A story alone cannot make you think out of the box, but this article here, can make you dare to dream, it can further make you believe that the world does not come to an end if you start with serving in a particular company. Furthermore, it will also remove that little/large amount of doubts or the fears of failure that usually stop you from taking starting your own company.
Inspirations are always helpful, regardless of whether they come right at the beginning or in the midway of our journey, they always tend to gear us up making the outcome far more pleasing than if it was otherwise. When it comes to entrepreneurial ventures, motivations in the form of the stories of the ‘firsts’, who took the risky road and with their passion and dedication, made history out of it, are ever so rejuvenating.
The stories here, of the ‘Flipkart mafias’, who put to use their learning, management skills, and insights to start out with their unique ventures will certainly be added boost to the budding entrepreneurs and quite interesting a piece overall. Wish you all the best for your brainchild in its creation!
FAQs
Was Flipkart inspired by Amazon?
Flipkart, the e-commerce giant of India is founded by two ex-Amazonians Sachin and Binny Bansal. Amazon was the inspiration behind the inception of Flipkart, which initially began as a bookstore.
How many startups are there in India currently?
India has around 50k startups going by the latest govt stats. Out of these, nearly 10% are tech-based startups making India the 3rd largest startup ecosystem in the world.
Why do most startups fail?
Approximately only 10% of startups succeed while 90% fail in general. Why do they fail is a matter of in-depth research. Few arresting reasons would be fund crunch, lack of product/market research and an unviable business model.
Why was Flipkart sold?
Apart from Walmart’s $16B lucrative deal which they couldn’t turn down, why did the founders decide to sell it, is open to assumptions and theories?
How soon can a company reach unicorn status?
There’s no absolute number but on average Indian companies/startups are reaching this status much sooner than a decade or two earlier.
Video advertisements have become one of the most effective ways of marketing across the globe. With the increase in social media users and digital platforms. It is found that video ads are booming and it has much more engagement than traditional commercials.
Companies have started investing heavily in video advertisements due to the evident increase in the return on investments. Today all the platforms that support advertisements have adopted video advertisements.
Advertising on the right platform in the right manner will help popularise the respective campaigns that will inadvertently pave way for better revenues. This article will look at some of those platforms where companies can advertise their videos to popularise their campaigns. Let’s start with the list.
YouTube is considered to be the king of video content, which makes a lot of sense for you to advertise on this platform. The platform claims that it has around 2 billion monthly active users. There is also a myth about YouTube being the second largest search engine in the world which makes it more appropriate to be used for video advertisements that can help in brand campaigns.
The average YouTube viewing session lasts for around 40 minutes. You can target the users through the YouTube platforms using the same AdWords interface which is used for Google. With millions of hours of video content created the publishers can choose to advertise in various units depending on the target audience.
They have different kinds of ad statements that the publishers can choose from depending on the way in which they want to engage with the audience. Some of the ad options available on YouTube are TrueView Reach Ad, TrueView Discovery, TrueView Action Ad, six-second bumper ad, etc. You can also choose between skippable and non-skippable video ads as per the need of your campaign.
The time limit for the skippable ads can range between 12 seconds to 6 minutes with 5 seconds of view. Whereas non-skippable ads can range between 6 seconds to 3 minutes.
It also allows you to measure the performance of your videos using a built-in YouTube analytics tool. YouTube also contains a wide range of ad formats which include Mobile Roadblocks, Brand Channels, and InStream Video Ads.
Roadblocks will allow you to see how many people have viewed your ad on YouTube mobile in a single day. Brand Channels are considered to be the best option to increase brand engagement for both Android and iOS users and InStream Video Ads run when users are streaming the video from a premium inventory partner on the Android version of YouTube.
YouTube has an average cost per view that ranges between 10-30 cents.
Facebook
Platform
Facebook Video Ads
Active Users
1.8 Billion Daily Active Users
Maximum Ad Time Limit
240 Minutes
Lenovo’s Smarter Technology ad on Facebook
Through its promotion of different types of video advertisements, Facebook has also grown to be an excellent platform to promote brand videos.
Since they have over 2 billion people as customers present throughout the length and breadth of the globe, advertising on Facebook becomes an excellent way to reach the respective target audience.
76% of Facebook’s revenue was accounted for Mobile advertising during 2015 and it has been increasing since then. Facebook is a digital platform that has already run successful campaigns for top brands.
Through Facebook’s ads, you can target people based on demographics, location, interests, behaviors, and connections. In short, you can easily target your audience and create a personalized ad for them according to the campaign’s needs. The video ads on Facebook can run up to 240 minutes.
They have different kinds of video advertisement facilities like In-Feed Video ads which allow users to see the advertisements as and while they scroll through the news feed. Similarly, they have In-Stream Video ads that will play its self during another video content.
Facebook also supports auto-play video ad formats, multi-image carousel ads, and dynamic product ads. The payment scheme of Facebook is considered to be flexible suiting your daily budget. The payment scheme starts at USD 5 per day.
Instagram is one of the widely used Social media platforms. This digital platform is filled with Millennials. Instagram offers several video advertisement options for its users that are very similar to Facebook. They have In-Stream video ads and Story Ads.
Instagram’s video ads make it seem like a native ad which makes it similar to a user-posted video ad. The only difference in the paid ad will be that it would have a sponsored tag on it.
The length of the video can be up to 60 Minutes. You can even adjust and target your audience according to age, country, gender, and demographics. It is similar to the Facebook ad campaign.
4. Twitter
Platform
Twitter Video Ads
Active Users
237.8 Million Daily Active Users
Maximum Ad Time Limit
3 Minutes 20 Seconds
Twitter Video Ad Example
Twitter has always considered itself to be a mobile-first platform. The ad revenue for Twitter had a total of USD 1.15 billion. As of 2020, Twitter is expected to have around 353 million monthly users.
With an option to choose the users to whom content including video advertisements is shown, Twitter becomes an excellent option to popularise campaigns. Additionally, these video ads have longer permanence when compared to the posts that are organically posted.
Even with Twitter’s video ads, you can target your audience based on demographics, geography, gender, age, language, keywords, interests, and usernames. You also have the option to modify the settings to target the audience based on mobile plan carriers such as OS and users on Wi-Fi. The ads on Twitter have a time limit of 3 Minutes and 20 Seconds.
They also have a plethora of campaign goal options that can be chosen appropriately. Some of the options available are known as Promoted Video Views which will suit excellently to popularise brand awareness and In-Stream video views that can help increase the view count of a particular ad by borrowing equity from bigger and well-known brands.
Another important statistic that makes Twitter a platform that engages most audiences through advertisements is that tweets that include videos have six times more chances to be retweeted when compared to tweets containing text and images. Twitter uses a cost-per-view model which means the digital platform will charge you only when the user views your video.
5. Google Ads
Platform
Google Ads
Active Users
2.65 Billion Daily Active Users
Maximum Ad Time Limit
30 Minutes
Google is the go-to search engine where all searches go, it qualifies as one of the best platforms to publish video advertisements to promote campaigns. They have Google Ads Experts who will help the clients with all that is required for their campaign. The time limit for Google Ads is around 30 minutes.
Google also goes the extra mile to help brands identify the right customer base and pitch in the ads right in front of them. This practice has proven to have increased the leads by over ten times and conversion rates twice. You can even use Ads to target only smartphones or mobile users. Using Google Ads, you can publish ads within the apps, Google search results, and browsers.
6. Snapchat
Platform
Snapchat Video Ads
Active Users
293 Million Daily Active Users
Maximum Ad Time Limit
3 Minutes
Snapchat has 238 million active users daily in which the vast majority of whom are millennials. Snapchat works on the disappearing model which means that the images and videos which are uploaded by the users will disappear after a point in time.
An Example of Video Ad on the Platform Snapchat
Snapchat’s video ads will appear on the recent updates section of the user’s friends list. The user will have to tap on the ad to play the full video just as viewing a Snapchat message. This unique method of Snapchat will help you know for how long the user has watched the video and when the user stopped watching it. And will also let you decide what type of advertisements are better for brand campaigns.
You can also run the ads on the discover section of Snapchat. In this section, ads will automatically run as the user swipes to the next piece of discovering content. But there is an option for the user to swipe away if they don’t prefer watching the content. Snapchat can show the ads for 3 minutes at max.
In the frenzy of advertisers looking out for opportunities to stand out for their content through innovative ways, the Microsoft Audience Network has emerged to be a fond option among them wherein they can circulate video advertisements. These ads will be reaching potential customers who are actively using MSN and Microsoft’s news.
Since Microsoft is the one and only platform that has access to the search intent data of Microsoft Bing and profiles data on video assets of LinkedIn, the video ads circulated through Microsoft’s audience network will have deeper connections and hence will be able to perform better across their audience base.
They have several kinds of campaigns hosted from which the publisher can choose the right one for their ads through appropriate bids. The ads shown on Microsoft Audience Network have to be in the time range of 6-120 seconds.
8. LinkedIn Ads
Platform
LinkedIn Video Ad
Active Users
121 Million Active Users Daily
Maximum Ad Time Limit
30 Minutes
An Example of a Slack Video Advertisement on the platform LinkedIn
Despite being an excellent platform used by a large number of people, the potential of LinkedIn as a video advertising platform is not yet well explored. As per the study conducted by Kinsta, there are 121 million users in total who visits the LinkedIn site daily.
So we can assume that without any doubt LinkedIn ads are an excellent way to make sure that the campaigns are reached a more professional audience. As the people using LinkedIn are majorly professional people looking out to find something. It can be an employer looking for employees or vice versa.
The audience that it provides is surely one to not miss while promoting a brand campaign. The best-targeted audience for LinkedIn is the professionals that might be eager to learn something new in their course of the field.
Since LinkedIn video ads are not very popular, the concerned brands are able to make use of this opportunity to the maximum. And the time limit for running a video advertisement is around 30 minutes.
9. Amazon
Platform
Amazon Video Ad
Active Users
300 Million Active Users Daily
Maximum Ad Time Limit
3 Minutes
Through its premium TV streaming content and OTT platforms, Amazon is an excellent pedestal to spread a campaign through video advertisements. Through Amazon, brands can circulate their video ads through Freevee, Twitch, Prime Video, or even on Fire TV.
In the US alone, Amazon has more than 135 million viewers which will help the brand specifically target its chosen group of customers. They also have a proven 90% increase in purchase rates after advertisements are streamed into their media.
They have various products from which the publisher can choose as a channel to publish their advertisements. Also, the audience available on Amazon is quite different from other platforms.
The maximum limit of Amazon ads is around 3 minutes. But the thing to note is that Amazon has different time limits for video advertisements based on the product through which the ad is streamed.
The above graph shows the most important platform types for video advertising according to the marketers with their responses noted and calculated based on their votes to the platforms in important and very important votes. Source: Statista
Conclusion
As digitalization is at its zenith, it looks like video advertisements are going to be in trend for quite some time. The compelling ways in which video ads hook customers will never go out of trend. There are various platforms that can be used to publish video advertisements.
Knowing the reach of these ads, all the major platforms and search engines have come up with products that will suit the different requirements of the brands. Along with the platform chosen, it is also important to have quality content in the video ads so as to ensure better leads and conversion rates.
FAQs
Which platform is best for advertising in 2022?
Some of the best advertising platforms in 2022 are Google Ads, YouTube, Facebook Ad Manager, AdRoll, etc.
Which social media has the most effective advertising?
The most reliable social media platform for effective advertising is undoubtedly Facebook.
What kind of videos attracts viewers?
The type of video content that attracts viewers can roughly fall under the category of product videos, interviews, testimonial videos, tutorials, explanatory videos, vlogs, etc.
Which is the most popular platform for video ads?
The most popular platform for video ads is YouTube.
From being known as one of the world’s greatest cosmopolitan cities to the second-most connected startup ecosystem across the world, London has come a long way. There is no doubt that London has experienced a rapid rise in startup incubator and accelerator programmes in the past few years, surpassing any other European city. This growth, with the absolute diversity of skills available, makes London a perfect place for entrepreneurs to build their startups.
Let’s take a look at the following list of best startup incubators and accelerators in London.
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OneDay.io isn’t your typical startup incubator. It is a more practical option for a university which wants to help those 50% of the population who want to become entrepreneurs rather than pursuing unappealing careers. Many people eventually become self-employed, enabling them to do what they love every day and fulfill their aspirations!
OneDay.io assists people in achieving their objectives by matching them with a mentor who helps them develop their companies by offering guidance and instructions based on their own successful experience. Additionally, Oneday.io includes a virtual network called “OneDay community” that enables new users to communicate with each other and ask fellow entrepreneurs and trainers for help and guidance on building a business.
OneDay also offers case studies of many other founders outlining how their firms succeeded, enabling aspiring entrepreneurs to gain knowledge from the achievements of other founders.
Bethnal Green Ventures
Bethnal Green Ventures focus on the startups working in the market sectors such as Social, Education, Healthcare, GreenTech and WorkerTech to provide funding and support. Their requirements from the startups are an innovative idea and a team that is ambitious to impact millions of lives and scale up the startup.
Bethnal Green Ventures Website
Bethnal Green Ventures deals with an investment of £20,000 in cash for an equity stake of 6%. They will provide the startups with mentorship programmes, workshops, workspace, access to investors and industry experts, etc.
Few startups they have supported are AirPublic, Skin Analytics, Commonplace, Workerbird, Health VR, GoodGym, Ally Chatbot and many more.
Activate Capital
Activate Capital focuses on the startups working in Digital platforms to provide funding and support. Their requirements from the startups are to be an entrepreneur with a brilliant digital idea.
Activate Capital’s terms for their deals or their Programme is divided into three phases:
The Foundation Phase is where they help the startups to validate their ideas and create the business model.
The Traction Phase is where they let the startups create a Minimum Viable Product (MVP) and go through user testing.
The Build Phase is where the startups will be able to build, launch and scale their product. The investments and the equity stake varies depending on the program phase.
OneDay.io
Barclays Accelerator
Barclays Accelerator focuses on FinTech startups to provide funding and support. Their requirements include innovative entrepreneurs and startups focused on the FinTech industry.
Barclays Accelerator Website
Barclays Accelerator’s terms and conditions for their deal is an investment of £120,000 for an equity stake of 6%. The selected startups will have an opportunity to gain access to workshops and events.
They will be able to work at Rise London and Barclays Eagle Labs’ makers’ lab. They will also be able to receive mentorship from the industry leaders.
Some of the startups they have supported are BaseStone, Oathello, Shieldplay, Stockfuse, Cuvva and many more.
Entrepreneur First
Entrepreneur First focuses on all tech or tech-enabled businesses to provide funding and support. Entrepreneur First chooses people on the basis of their ambition, potential and willingness to make a significant impact.
Entrepreneur First Website
The terms and conditions of their deal is an investment of £80,000 for an equity stake of 10%. They will help the people to build cohesive teams and develop ideas. The teams will get an opportunity to work with experienced industry leaders and also be able to pitch in front of the investors.
Some of the startups they have supported are Beyond, Affable, Hydroleap, Marble, CodeREG, Represent and more.
Collider
Collider focus on the startups working in the Commerce, AdTech and Marketing sectors to provide funding and support. Their requirements include entrepreneurs who want to develop their ideas and the ones with amazing mad tech talent.
Collider’s terms of their deal is an investment between 50,000€ -100,000€ and access the mentorship of the Collider network for life.
Some of the startups they have supported are Beem, Cooala, Duel, Tailify, Unrival and more.
Founder Institute London
Founder Institute London is a pre-seed accelerator. They focus on all tech or tech-enabled businesses to provide funding and support. They welcome both teams and solo founders at the pre-seed levels as well as those with the ideas or at the initial stage of the company.
Founder Institute London Website
Founder Institute London’s terms and conditions of their deal is to support and create a strong support network. They will have to contribute 4% of their equity stake to a shared pool. Any financial returns received are then shared equally with the alumni, founder institute, program mentors and local leaders.
Some of the startups they have supported are Udemy, TravelCar, Realty Mogul, Appota, Ovamba and many more.
Hatch Enterprise
Hatch Enterprise provides funding and support to the startups working in the Social Inequality Issues. They look to work with social enterprises, female founders and young entrepreneurs from disadvantaged communities.
Hatch Website
Hatch Enterprise offers three programmes: Launchpad, Incubator and Accelerator to develop the idea and grow the startup. The startups also get access to workshops, mentoring and coaching, coworking space with support and access to a network of fellow entrepreneurs.
Some of the startups they have supported are Built by Us, Hemp and Williams and Snact.
CyLon
CyLon provides funding and support to the startups working in the field of Cybersecurity. They look to work with startups that have a Minimal Viable Product (MVP) and be able to help in securing the digital economy with their innovative ideas.
Cylon Website
Some of the startups that they have supported include CyberSparta, CyberSmart, Senseon, Tessian, BitNinja, Meterian and many more.
Founders Factory
Founders Factory focuses on all tech or tech-enabled businesses to provide funding and support. They look for entrepreneurs who want to start or scale their businesses.
Some of the startups they have supported include LuckyTrip, Sampler, Vidsy and much more.
Founders Factory Explained
JLAB Accelerator
JLAB Accelerator focuses on the startups that work in the Retail Tech sector. They look for entrepreneurs or startups who want to bring considerate changes to the retail industry.
They provide mentorship and advice from the industry leaders and a marketplace to test your products or prototypes. Some of the startups they are working with are Memomi, Ruuby and more.
Level39
Level39 focuses on Cybersecurity, Retail Tech and FinTech startups to provide funding and support. They look for ambitious entrepreneurs and innovative startups who are aiming for growth.
They conduct networking events, mentorship programmes, meetups and co-working spaces. Some of the startups they have worked with are Motive Partners, Revolut, etc.
WeWork Labs
WeWork Labs focuses on all tech or tech-enabled businesses to provide funding and support. They also focus on sectors like FinTech, Food Labs, Mobility Labs and Blockchain Labs. They help startups in scaling up their business on a global level.
WeWork Labs
WeWork Labs does not take any equity in return for their service but the startups or the entrepreneur will have to pay a monthly membership fee. Nothing more than that.
Wayra
Wayra focuses on all tech and tech-enabled businesses to provide funding and support. They search for entrepreneurs who are innovative and wants to create a difference in the market.
Wayra website
They provide different programmes such as mentorship, investor networks, workshops, etc. and also an investment of up to $50,000 to scale the startups.
Some of the startups they have worked with are Hospify, Cybershield, TravelAI, etc.
The Bakery
The Bakery also focuses on the startups that are working in tech or tech-enabled businesses. They look for entrepreneurs, innovators, early-stage startups and late-stage startups with innovative and disruptive ideas.
They have 3 different programs: the start programme, partner programme and the accelerate programme. Some of the startups they have worked with are Qriously, Flourish, Bulbshare, etc.
Techstars
Techstars focuses on all tech or tech-enabled businesses. They look for teams that are balanced and strong with a wide range of skill sets.
Some of the notable startups they have worked with are Coconut, Memgraph, etc.
Techstars website
Startupbootcamp InsurTech
Startupbootcamp InsurTech’s market of focus is Insurance Technology. They look for startups that are at their early stage with the innovative technology in the Insurance sector.
They offer services such as office parks, investor networks, training from industry experts, etc. Some of the startups they have worked with are Relayr, Valoo, etc.
Seedcamp
Seedcamp helps all tech or tech-enabled businesses with startup support and funding. They look for entrepreneurs who are innovative and are trying to solve problems in the larger market sector.
Seedcamp Website
They provide funding of up to £100,000 for an equity return of 7.5%. They also provide networking sessions, mentorship programmes, etc. Some of the startups they have worked with are Monese, wefox, etc.
RocketSpace
RocketSpace focuses on startups based on sectors like Food and Agri Tech & Mobility Tech to provide support and funding. Its program is designed for later-stage startups who are willing to grow their business.
They offer mentorship programmes, access to industry leaders for investment opportunities without any equity requirements. Some of the startups they have worked with are Leap Motion, Uber and many more.
Platform-X
Platform-X focus on the startups that are working in the market sector which include tech or tech enables businesses to provide support and funding. They look for startups that are innovative and wants to bring a change in the market that requires a platform to grow and develop their services and products.
Platform-X website
They provide an investment of up to £25M with no equity in return. They also provide mentorship programmes and co-working spaces. Some of the startups they have worked with are RotaGeek, Living Lens, etc.
Oxygen Accelerator
Oxygen Accelerator focuses on the startups that are working in the market sector which include all tech or tech-enabled businesses to provide support and funding. They look for startups with innovative ideas and that can create a high impact in the market.
Oxygen Accelerator Website
They provide an investment of up to 21,000€ for equity of 8%. The startups will receive access to mentors and investor networks. Some of the startups they have worked with are Reality Games and Vidsy.
Microsoft Scaleup
Microsoft Scaleup focuses on all tech or tech-enabled businesses to provide support and funding.
Microsoft Scaleup Website
They provide startups with mentorship and advice from industry experts and Microsoft sales experts. They also get access to Microsoft events. Some of the startups that they have worked with are GoSlope, Openhour, etc.
L Marks
L Marks focus on the startups that are working in the market sector which include tech or tech enables businesses to provide support and funding. They look for early and growth-stage startups with innovative ideas.
L Marks website
They offer programs that include mentorship programmes from industry leaders, perks from support partners, etc. Some of the startups they have worked with are Winkapp, Ping and more.
InMotion Seed Programme
InMotion focuses on sectors like mobility, travel and transportation to provide support and funding. They look for startups and entrepreneurs with innovative and disruptive ideas.
They invest in startups from the seed stage to Series B level globally. Some of the startups they have worked with are VALIDATED, Transit, Zeelo, etc.
Launch22
Launch22 is an incubator and coworking space that helps entrepreneurs to accelerate to the next level. They offer 3 months program with mentoring and networking events to help your idea and business succeed.
Conclusion
These are the list of top Incubators in London. Startups are receiving significant investments from local capital in the UK and a lot of startups have been setting up in the country. Due to its continuous support towards startups, UK has been seen as bringing their ideas into reality.
FAQs
How many incubators are there in the UK?
There are 343 Accelerators & Incubators in the United Kingdom.
Should you join a Startup Incubator or Accelerator?
Startup Incubator or Accelerator helps the startup at the initial stage to take their business to a higher level. They provide guidance, mentoring, funding, infrastructure, coworking space, investors, etc. to startups in order to scale their business. They can be a good source of advice for early-stage startups.
What is the difference between an incubator and an accelerator?
In simple words, Accelerators focus on scaling a business while incubators focus on innovation.
Which are the top startup incubators and accelerators in London?
Here’s the list of top startup incubators and accelerators in London.
The major cities of India are under a lockdown with the Covid cases rising all over the country. The second wave of the virus was an unexpected hit towards the country causing a lot of casualties among the citizens and a lot of businesses going down. With regards to it, the National Restaurant Association of India has asked for a rental waiver. Let’s look at the further details and analyze the performance of the restaurant industry during the year 2020-2021.
On 19 May 2021, the National Restaurant Association of India (NRAI) has asked the owners of the malls to reduce or provide extra time for rentals during the lockdown phase in the country. They have also asked for a renegotiation on the commercial terms going forward as the malls are closed and this would further affect the restaurant and beverage, industry owners.
The concerns raised by NRAI
In a statement, the NRAI had conveyed that it had written to the mall to urgently solve the various commercial concerns that are faced by the restaurant and beverage industry owners. They have mentioned that in the letter the association has mentioned about two concerns which are waiver on rental charges and a revised model for revenue sharing.
The association has communicated that the mandated lockdown has forced the owners to shut the shops and prevent the malls to allow the entry of guests and customers or even staff and suppliers. It mentioned that it is a typical situation and would require the rental charges or the common maintenance charges during the phase of lockdown to be waived off completely.
It has communicated that the future agreements on rent have to be made keeping in mind the crisis that is faced due to Covid and the duration the business would take to reach normalcy. The shaping of the model of the post Covid era is expected to be based on a totally variable model.
The association has communicated that the revenue sharing model would interlink the fortunes of the mall owner and the restaurant owners and they would reach a situation where both of them wouldn’t profiteer from each other but support one another.
Statement by NRAI
What is Revenue Sharing Model?
The retailers and the restaurant owners are found to be in talks with the mall owners to waive off the rentals during the phase of lockdown and would want to renegotiate their terms to continue in the future through a revenue sharing model as the road ahead is uncertain.
Restaurant owners are also trying to seek help from the government. The food and beverage industry employs around 7 million people and they fully depend on daily walk-ins which have caused a severe impact on the business due to the lockdown.
The president of NRAI, Anurag Katriar conveyed that they would not be able to operate on old costs with less than half of older revenue. He added that therefore he feels that the revenue sharing model is a very fair model where even if we see an increase in the business volumes at the early stage the malls won’t lose out.
Restaurant Business Post lockdown
The business will recover post lockdown when the social distancing measures and the concerns of consumers about the crowded place would reduce. NRAI also communicated that they do not expect the business to increase as soon as the lockdown is lifted.
They have conveyed that the business would just expect a volume of 30-40% of what they have been received the pre lockdown face and this would be possible by lowering the fixed costs of the restaurants.
The industry body had mentioned in its letter that considering the proportion of fixed expenses in the F&B industry, the businesses are expected to face huge operating losses as the fixed expenses are really high and this would be controlled only if the major expenses such as the rent would be converted into a variable expense.
Performance of Restaurant Industry 2020 to 2021
The restaurant industry had a huge downfall at the beginning of 2020 as there was a nationwide lockdown and moreover, it was totally unexpected and a new concept faced by the businesses. The normal restaurants have tried to manage their operating costs due to the food delivery startups keeping the orders in demand.
However, they also wouldn’t be able to increase their profit compared to the pre lockdown phase as walk in provide higher revenue for the restaurants. While comparing to the food and beverage industry in the malls they had faced huge losses as they were completely shut.
As soon as the lockdown was raised and the restaurants and the public started moving around with fewer restrictions. The restaurants and the F&B industry in the malls had seen a revival in their businesses but soon the second wave had hit the country and the major cities of the country are undergoing a lockdown.
FAQ
Is restaurant business profitable in India?
Restaurant business is a lucrative business which if planned properly the profit margins can be up to 40% per month.
How many restaurants does India have?
India has about 53,000 hotels and 70 lakh restaurants in organised category.
What are five segments of the restaurant industry?
There are five restaurant segments, Family dining full-service, Casual dining full-service, Fine dining full-service, Quick-service(fast foods), and Quick-casual.
Conclusion
The road ahead for the F&B industry is going to be hard as the country would take some time to reach normalcy. Since there is also a new epidemic in the country named Black Fungus the future has become so unpredictable. The NRAI has also taken into consideration to raise concerns towards the food aggregators and the individual landlords.
The exports of India during the month of April have seen a significant rise. Experts have said that it is mainly due to the low base effect caused by the Covid-19 pandemic. Let’s look at the reasons for an increase in the exports of the country.
The exports of India during the month of April have increased to up to 197 % due to the low base effect. A Low base effect is a small change from an initial amount which would be translated into a large percentage change.
The Covid-19 lockdown during the previous year had temporarily stopped the economic activity which has led to the merchandise export of India which nearly increased three times to USD 30.21 billion over the same period year.
The exports have seen an increase of 16.03 % compared to the previous year that is 2019. This indicated that the low base was also supported by an increased demand in the first month of the fiscal year.
The increase in exports during April was mainly increased due to the demand for products such as petroleum, gems, jewellery and engineering products. The latest data has shown that the increase in the cases due to the second wave of Covid-19 and the lockdowns in the country in different regions have not affected the demand for the products.
In the month of April, the value of exports from non-petroleum goods has increased by 200.62 % of up to USD 26.85 billion when compared to April 2019 which was USD 19.44 %. There has been an increase in the value of non-petroleum, gems and jewellery products compared to April 2019 of about 19.89 % which led to an increase of 164.28 %. The imports have amounted to USD 23.51 billion.
Oil imports for April 2019 have amounted to USD 10.8 billion which is an increase of 132.36 % on a year-on-year basis. However, when compared to April 2019 there was a decrease of about 6.62 %.
The preliminary data from the Ministry of Commerce and Industry has shown that there has also been an increase in the imports of the country. In the month of April, the merchandise imports of India have seen an increase of 165.99 % which is at USD 45.45 billion.
The import of shipments when compared to April 2019 has seen an increase of 7.22 % from USD 42.39 billion. This has resulted in a trade deficit in the country which has increased on a year-on-year basis of 120.34 %.
The increase in the imports was mainly due to the increase in demands for gold and petroleum products as well as electronic goods according to the received data.
Further Estimations
Sharad Kumar Saraf who is the President of the Federation of Indian Export Organizations (FIEO) has conveyed that the impressive growth in exports has made it clear that the order booking position of the exporters of the country is extremely good and it is estimated that the gradual improvement of the situation of the country is expected to increase the exports.
He added that even though there is an increase in exports, the increase in imports and the huge widening of the trade deficit is a concern that should be looked into.
Mahesh Desai who is the chairman of the Engineering and Export Promotion Council of India (EEPC) has said that the recent increase in the Covid-19 cases has increased the risks on the growth and said that the country remains hopeful for the recovery during the year.
He added that the lockdowns and night curfews imposed by various states would create problems regarding to logistics and the workforce in the country.
FAQ
What are the main exports of India?
India’s major exports included petroleum products, gems and jewelry, and drug formulations.
What are India’s traditional exports?
Gems and Jewelry is at the top exporting commodities from India.
What is the rank of India in exports?
India ranks 19 in countries with most number of exports.
Conclusion
The World Trade Organization (WTO) had changed their projection in regards to global trade volume and has an estimation that there would be an increase in the global trade volume by 8% in the year 2021. This may lead to an increase in the exports in India.
The coronavirus pandemic has led mostly all the companies to ask their employees to work from home. This was not possible few years back but now it is a reality. Recently, Google had announced about it plan for a new working policy for its employees. Let’s look at Google’s new working policy and the effectiveness of it.
Sundar Pichai who is the CEO of Alphabet and Google has announced a new working policy for the company’s employees that is a hybrid model. The new working model will allow most of the employees to work out of their office for 3 days in a week and the rest employees to work remotely every day.
As the company is shifting to the hybrid work week model the company is expected to provide employees with more choices which include more global locations and remote work.
According to the model, around 60 % of the Google’s employees will have to come to the office at least a few days a week, the other 20 % will work in new locations and the final 20 % of the employees will be able to work from home.
Sundar Pichai conveyed in a blog post that majority of the employees would want to be on campus sometime since Google’s campus has been at the heart of their community. He added that still some of the employees would like to have the flexibility of working from home or spending time in another city for a part of the year or some would even prefer moving there permanently.
He said that Google’s workspace in the future would have enough freedom for its employees to explore all these possibilities.
The main focus of the hybrid model is that the employees will get an option where they can work in the office for about 3 days in the office and for the rest 2 days, they will get an option to work from where they would prefer working from.
He added that it may vary according to the roles of certain employees as the job would demand them to be on-site for some projects.
The company is expecting to provide access to employees to choose from the options such as being able to apply to move to another office by the mid of June. The company is also planning to offer opportunities for the employees to apply for a complete work from home option.
In an effort by the company to allow more flexibility, the employees will get an option to temporarily work from another location which would exclude their main office for up to 4 weeks in a year. This would be possible only if there is an approval.
Google is said to always have been the leader when it comes to working conditions and practices related to people said Sandeep Das who has worked as a Strategy Consultant with Pricewaterhouse Coopers, Marico and Accenture. He added that the other companies will have to follow them.
He added that he finds Google’s model more effective, sound and realistic as its main focus is flexibility and choice with reducing the time for transportation of the employees, collaboration at work, time to log off and also the control over an individual’s life.
He adds that this would let working women continue their work and build their career and not to drop off in between their careers.
Bhavna Dalal, leadership development specialist and executive coach to Bloomberg, American Express, Google, HSBC, Oracle and Morgan Stanley said that in the long term there will be an improvement in the productivity when individuals choose to work from a place or surrounding which makes them feel comfortable and the best.
FAQ
What does hybrid work mean?
A hybrid team is a flexible work structure where some employees work remotely and other team members work from a central location or office.
Who is the CEO of Google 2021?
Sundar Pichai is the CEO of Google 2021.
What are the benefits of hybrid working?
A hybrid workplace helps keep employees safe during the pandemic, Also it eliminates the time consumed in commuting during peak hours.
Conclusion
Work from home will soon become the new normal as not only Google but many other companies are working towards finding the possibilities of continuing it even after the pandemic. Companies such as Infosys, TCS and Spotify have already begun testing the possibilities of these hybrid working models.
Tesla which is known for the sales of electric vehicles also deals with the sale of clean energy products. Recently Elon Musk who is the CEO of Tesla has said that he wants to make a distributed power plant in every home. Let’s look at how Tesla is planning to make it possible.
New Company Policy of Tesla
The CEO of Tesla, Elon Musk wants to make a distributed power plant in each and every home. The distributed power plant will generate, store and even deliver the energy back into the electricity grid. All these will be possible by just using the products of Tesla.
The company has been involved in the sale of solar and energy related products for quite a few years. Elon Musk on 26 April 2021 commented a new company policy which states that Tesla will only sell solar products coupled with energy storage products.
The new company policy is a strategy that is aimed to scale the energy product business of Tesla by showing it in the form of essential utilities. During an investor call, Elon Musk said that the new strategy has a successful future for utilities as well as Tesla.
He added on saying that, if this is not done then the utilities will fail to serve the customers and said that the utilities will not be able to do it. He came up with this strategy noticing the blackouts last summer in California and the most recent failures in the grid in Texas. These incidents have become a big concern on the reliability of the grid.
Last week, Tesla had bough some changes to its website. The company had changed the options on the website to prevent customers from only buying solar or its Powerwall energy storage products. The customer had the option to only purchase the entire system.
Elon Musk later posted a tweet that stated that the solar power will feed the energy completely to the Powerwall and the Powerwall will use it only between the utility meter and the main breaker panel of the house. He said that these features will enable a super simple install and will provide a house backup seamlessly during utility dropouts.
Tesla Website
Elon Musk’s view
Elon Musk’s statement says that, the grid will need more power lines, larger substations and more power plants in order to use renewable resources and storage to decarbonize fully. In Elon Musk’s view distributed residential systems using the products of Tesla will provide a better path.
A recent study from the Massachusetts Institute of Technology has backed up the claim of Elon Musk by finding that the United States can decarbonize fully by more than doubling the transmission capacity of the grid.
Another study from Princeton University has shown that the country will have to triple its transmission capacity of the grid to reach net zero emissions by 2050.
According to the imagination of Elon Musk, the electric grid system is completely different from the one we have today. He wants a grid system that is centrally controlled and run by the grid operators or the independent organizations such as the Electricity Reliability Council of Texas or the California Independent System operator. The vision is to solve the logistic and the bureaucratic challenges.
He said that there should be a policy on the Utility and the Regulatory to solve the problem on the ways to handle the large entry of people on the distributed energy resources such as installation of solar panel on residencies which may run opposite to the utilities that are long established on the business models.
Martin Eberhard and Marc Tarpenning started the original Tesla Motors in 2003.
Who was the first CEO of Tesla?
Martin Forest Eberhard was the first CEO of Tesla.
Who is the CEO of SpaceX?
Elon Musk is the CEO of SpaceX.
Conclusion
However, the important point to be noted is whether just renewable energy storage is sufficient to achieve net-zero carbon emissions through the grid system. Elon Musk had always been positive towards the model of renewables plus storage. In July 2020 he had tweeted that physics favors electric transport, solar or wind for energy generation and batteries for stationary storage.
Amazon had recently made an announcement of open sourcing one of its device software DeepRacer which means that the software DeepRacer is freely available for anyone to modify or redistribute according to their requirements or plans. The DeepRacer was first developed by AWS. Lets’ look at what exactly is DeepRacer which was announced by Amazon.
Amazon Web Services is a subsidiary company of Amazon Inc., The company comes under the web services and cloud computing industry. The company launched its web services in the year 2002 and cloud computing in the year 2006.
Some of the products and services of the company include computing, networking, storage, analytics, database, deployment, application services, machine learning, management and so on. The most popular is Amazon Elastic Compute Cloud (EC2).
DeepRacer is known as AWS DeepRacer as it was developed by Amazon Web Services (AWS). The company had introduced DeepRacer in the year 2018. The objective was to help the developers learn Machine Learning in an easier and a fun way.
AWS DeepRacer
AWS DeepRacer is a race car with an autonomous 1/18th scale. The car is designed to test the reinforcement learning models by conducting virtual races or physical races. The virtual races will be conducted in the AWS DeepRacer Console and the physical races will be conducted on a track at Amazon Web Services or customer events.
Objective of DeepRacer
The main objective or idea behind AWS DeepRacer is to teach the developers basics of machine learning. After the introduction of AWS DeepRacer in the year 2018, the company has conducted various physical races with DeepRacer known as AWS DeepRacer leagues and recently they have conducted a wide range of virtual races as well.
In order to encourage new people to get involved with the technology and to encourage the machine learning process, the company had reorganized the leagues last month. The announcement of open sourcing is also another step taken by the company to increase the number of participants.
It is a step to increase the interest of developers as it is a chance to make it their own and they will be able to customize it and add new layers to the cars which were not possible until now. This is a significant step taken towards encouraging the machine learning process.
After the launch of AWS DeepRacer in the year 2018, it has evolved significantly which has led the company to announce a new step which is open sourcing the software of these cars. The DeepRacer car is a mini computer that is running using an Ubuntu Linux and a Robot Operating System (ROS).
Both the software is open source elements. The open sourcing will enable the users to change the car’s default behaviour and the company believes that by open sourcing the device, there will be a lot of creative uses of DeepRacer coming forward by the software developers.
The open source for the AWS DeepRacer will enable the software developers to easily change the device code of the race car which is programmed only for the track into anything useful and creative.
Some of the changes you can make are you can deploy countermeasures into the car so that it won’t let other cars to overtake it or you can deploy your own counter algorithm which will make it run faster from a specific point to another.
The company wrote in its blog post about these examples and added saying that you just need to dream it and code it.
AWS DeepRacer is an autonomous 1/18th scale race car designed to test RL models by racing on a physical track.
What is AWS DeepRacer league?
The AWS DeepRacer League is the world’s first global autonomous racing league for developers.
Which geographic regions is AWS DeepRacer available in?
AWS DeepRacer simulator is available in the US East (N. Virginia) Region.
Conclusion
AWS DeepRacer is one of the most efficient ways to learn machine learning for developers. It is designed for developers of all skill levels and even the ones who have no experience in Machine Learning.
There are a lot of billionaires in the world. Billionaires play a major role in contributing to the growth of a country and its economy by indirectly reducing unemployment and poverty.
Here is the list of the top countries with most number of billionaires and the top billionaires of that country.
The United States of America is a country which is located in the Northern America. The country is commonly as the United States or the U.S. The country has a population of around 331 million and ranks third in the most populated countries around the world.
According to the International Monetary Fund, the U.S GDP is around USD 16.8 trillion. For GDP per capita at PPP, the country is ranked sixth in the world and the ninth in the world for nominal GDP per capita.
United States have around 724 billionaires in the country. The top billionaires of the country are,
Jeff Bezos with a net worth of USD 177 billion. His main source of wealth is through Amazon.
Elon Musk with a net worth of USD 151 billion. The main source of wealth is through Tesla and SPACEX.
Bill Gates with a net worth of USD 124 billion. His main source of wealth is through Microsoft.
China
China is a country which is located in the Asian continent. The official name of China is People’s Republic of China. China has a population of around 1.4 billion and it ranks 1st in the world for the most populated country. China is also world’s 3rd or 4th largest country by area.
In terms of nominal GDP since 2010 China has the world’s second largest economy. According to World Bank in terms of Purchasing Power Parity GDP China’s economy has been the world’s largest since 2014. The nominal GDP of the country is around USD 13.5 trillion.
China has around 626 billionaires in the country. The top billionaires of China are,
Zhong Shanshan with a net worth of USD 68.9 billion. His main source of wealth is through Nongfu Spring. Nongfu Spring is a Chinese bottled water and beverage company.
Nongfu Spring Products
Ma Huateng with a net worth of USD 65.8 billion. His main source of wealth is through Tencent.
Colin Zheng Huang with a net worth of USD 55.3 billion. His main source of wealth is through Pinduoduo. Pinduoduo Inc. is an agriculture-focused technology platform in China.
India
India is also a country which is located in the Asian continent. India is officially known as Republic of India. India ranks second in the most populated country around the world and India is considered to be the most populated democratic country in the world. In terms of land area, India is the seventh largest country in the world.
The Indian economy in 2019 was worth USD 2.9 trillion nominally according to International Monetary Fund. India is the fifth largest economy by market exchange rates with around USD 11 trillion. India is one of the world’s fastest growing economies.
Shiv Nadar with a net worth of USD 20.4 billion. His main source of wealth if through HCL technologies.
Germany
Germany is a country which is located in the European Continent. It is officially known as Federal Republic of Germany. The population of the country is around 83 million and 357,022 square kilometers, it is the area which is covered by the country. Germany ranks second in the most populated country in the European continent.
Germany’s economy is a social market economy. Germany is considered to have a very low level corruption, high level of innovation and high skilled labourers. Germany ranks third in the world for exporting of goods. The country ranks 1st European continent for the largest economies and ranks fourth across the globe for the largest economies.
Germany has around 136 billionaires in the country. The top billionaires of Germany are,
Beate Heister & Karl Albrecht Jr with a net worth of USD 36.1 billion. Their source of wealth is through their family operated discount supermarket chain Aldi Sud.
The largest Aldi sud supermarket located in the world opens in the German Ruhr area
Dieter Schwarz with a net worth of USD 22.6 billion. The main source of wealth is through multinational retail grocery shops Schwarz Gruppe.
Susanne Klatten is the BMW heiress with a net worth of USD 21 billion. The main source of wealth is through BMW, Atlanta Nordex and SGL Carbon.
Russia
Russia is a country which is located in the European continent and is also known as Russian Federation. In terms of land area, Russia ranks 1 among the world’s largest countries. The land area Russia covers is around 17, 125, 191 square kilometers. The population of Russia is around 146.2 million which makes it the most populated country in Europe and the country ranks 9th in the most populated countries around the world.
Russia has an economy which is a transition of upper-middle income. The country is considered to have enormous amount natural resources. Their natural resources include oil and gas. Russia ranks 6th in the world in terms of largest economies by PPP GDP and ranks 7th in the world in terms of largest economy by nominal GDP. Russia’s GDP per capita by PPP is around USD 29, 485 as of 2021, according to International Monetary Fund.
Russia has around 117 billionaires in the country. The top billionaires of Russia are,
Alexey Mordashov and family have a net worth of USD 29.1 billion. Mordashov has the majority shareholding in the steel company Severstal.
Vladimir Potanin with a net worth of USD 27 billion. His main source of wealth is through metals.
Vladimir Lisin with a net worth of USD 26.2 billion. The main source of wealth is through steel and transport.
Hong Kong is a country that is situated in the Asian Continent. It is one of the countries which has a very high population around the world and a economy that is capitalist mixed service. The country has a very minimal intervention in the market by the government, low taxation and an international financial market that is well established.
Hong Kong has a nominal GDP of USD 373 billion which makes its economy 35th largest in the world. Hong Kong has around 71 billionaires in the country. The top billionaires of Hong Kong are,
Li Ka-shing with a net worth of USD 35.4 billion.
Lee Shau Kee has a net worth of USD 30.5 billion.
Henry Cheng and family with a net worth of USD 22.1 billion.
Brazil
Brazil is known as the Federative Republic of Brazil. In both Latin America and South America, Brazil is the largest country. The country also has the largest economy in Latin America and has the 7thlargest economy in the world.
Brazil has around 65 billionaires in the country. The top billionaires are,
Jorge Paulo Lemann with a net worth of USD 16.9 billion.
Eduardo Saverin with a net worth of USD 14.6 billion.
Marcel Herrmann with a net worth of USD 11.5 billion.
Canada
Canada is a country which is located in North America. It is the second largest country in the world. Canada has the 10th largest economy in the world. USD 1.73 trillion is the approximate value of the nominal GDP of Canada.
Canada has around 64 billionaires in the country. The top billionaires are,
David Thomson and family with a net worth of USD 41.8 billion.
Joseph Tsai with a net worth of USD 11.6 billion.
Tobi Lutke with a net worth of USD 9.8 billion.
United Kingdom
United Kingdom is a country that is located in the European continent. The country’s economy is a partially regulated market. In Europe, UK is the second largest economy after Germany and around the world UK has the 5thlargest economy.
UK has around 56 billionaires. The top billionaires are,
James Ratcliffe with a net worth of USD 17 billion.
Hinduja Brother with a net worth of USD 14.9 billion.
Michael Platt with a net worth of USD 13 billion.
Italy
Italy is a country which is located in the European continent. The economy of Italy is an advanced capitalist mixed economy. In the Eurozone, Italy has the third largest economy and worldwide it has the 8thlargest economy. The country is considered as the most industrialized nation.
Italy has around 51 billionaires in the country. The top billionaires are,
Giovanni Ferrero and family with a net worth of USD 25.2 billion.
Leonardo Del Vecchio and family with a net worth of USD 17.9 billion.
Stefano Pessina with a net worth of USD 13.4 billion.
Japan
Japan is an Island country which is located in the Asian continent. Japan is the 11th most populated country in the world. In terms of nominal GDP after United States and China, Japan has the 3rdlargest national economy.
Japan has around 49 billionaires in the country. The top billionaires are,
Tadashi Yanai with a net worth of USD 48.7 billion.
Masayoshi Son with a net worth of USD 34.9 billion.
Takemitsu Takizaki with a net worth of USD 32 billion.
Taiwan
Taiwan that is officially known as Republic of China is a country in the Asian continent. The country has been called Taiwan Miracle because of its quick industrialization and rapid growth. This was mainly during the latter half of the 20th century.
Taiwan has 47 billionaires in the country. The top billionaires are,
Wei Ing-chou who has a net worth of USD 7.2 billion.
Ying-Chiao who has a net worth of USD 7.2 billion.
Australia is officially known as the Commonwealth of Australia. It is a sovereign country located in the Australian continent. The 6thlargest country around the world is Australia. It is considered to be a wealthy country with a very low rate of poverty and high GDP per capita.
Australia has 44 billionaires in the country. The top billionaires are,
Gina Rinehart with a net worth of USD 14.8 billion.
Harry Triguboff with a net worth of USD 9 billion.
Anthony Pratt with a net worth of USD 6.8 billion.
South Korea
South Korea is officially known as the Republic of Korea. It is a country which is located in the east of the Asian continent. South Korea’s economy is a mixed economy and in terms of the nominal GDP South Korea ranks 10th around the world. It has a high-income economy which makes it a developed country.
South Korea has 43 billionaires in the country. The top billionaires are,
Jay Y Lee who has a net worth of USD 11.2 billion.
Kim Beom-SU who has a net worth of USD 7.6 billion.
Seo Jung-Jin who has a net worth of USD 7.4 billion.
France
France is known as French Republic. It is a country which is located in the European continent. In terms of PPP GDP France is ranked as the 10th largest in the world and is ranked 2ndlargest in the European Union in terms of PPP GDP. France’s economy is a diverse economy with a domination towards the service sector.
France has around 42 billionaires in the country. The top billionaires are,
Bernard Arnault with a net worth of USD 76 billion.
Francoise Betterncourt with a net worth of USD 49.3 billion.
Francois Pinault with a net worth of USD 29.7 billion.
Sweden
Sweden is officially known as the kingdom of Sweden. It is a country which is located in the European Continent. In terms of GDP, It is the 16th richest country in the world. A high standard of living is experienced by the citizens of Sweden.
Sweden has around 41 billionaires in the country. The top billionaires are
Stefan Persson with a net worth of USD 15.6 billion.
Hans Rausing and family with a net worth of USD 12 billion.
Jorn Rausing has a net worth of USD 8.7 billion.
Switzerland
Switzerland is officially known as Swiss Confederation. It is a country that is located in the European continent. Switzerland has lands in all the four sides of their border and hence called as landlocked country. Switzerland has a high-tech economy which is stable and prosperous. It has been ranked as one of the least corrupted countries around the world.
Switzerland has around 40 billionaires in the country. The top billionaires are,
Gianluigi and Rafaela Aponte with a net worth of USD 10.7 billion.
Guillaume Pousaz with a net worth of USD 9 billion.
Ernesto Bertarelli with a net worth of USD 8.6 billion.
Thailand
Thailand is officially known as the Kingdom of Thailand and was formerly known as Siam. The country is located in the Asian continent. Thailand is considered to be a newly industrialized country and is an emerging economy.
Thailand has 31 billionaires in the country. The top billionaires are,
Dhanin Chearavanont with a net worth of USD 18.1 billion.
Charoen Sirivadhanabhakdi with a net worth of USD 13.5 billion.
Sarath Ratanavadi with a net worth of USD 8.9 billion.
Spain
Spain is known as the Kingdom of Spain. The country is located in Europe. Spain has a capitalist mixed economy. They have the 14th largest economy around the world and 4th largest in the European Union.
Spain has 30 billionaires in the country. The top billionaires are
Amancio Ortega with a net worth of USD 81 billion.
Sandra Ortega Mera has a net worth of USD 6.7 billion.
Singapore is known as the Republic of Singapore. The country is located in the Asian continent. Singapore has a highly developed economy. The Singaporean economy is considered to be business friendly, innovative, dynamic and a free economy.
Singapore has around 27 billionaires in the country. The top billionaires are
Zhang Yongwith a net worth of USD 23 billion.
Goh Cheng Liang with a net worth of USD 21.7 billion.
Li Xiting has a net worth of USD 21.5 billion.
Turkey
Turkey is known as the republic of Turkey. The country is located in the European continent. Turkey is considered to have an economy that is upper middle-income. The country is considered as a newly industrialized country. Turkey is 20th largest around the globe in terms of nominal GDP.
Turkey also has around 27 billionaires in the country. The top billionaires are,
Erman ılıcak with a net worth of USD 3.8 billion.
Murat Ülker with a net worth of USD 3.7 billion.
Hüsnü özyeğin with a net worth of USD 2.1 billion.
FAQ
How many Trillionaires are there?
As of today, there are no trillionaires who live on earth.
Who is the wealthiest family in the world?
Walton Family – Walmart is the wealthiest family in the world with a Estimated net worth of $215 billion.
Is Kylie Jenner a billionaire?
Kylie Jenner, 23, was the youngest billionaire, but did not make the cut this year. In 2019, she was controversially named the youngest self-made billionaire in 2019.
Conclusion
These are the list of the top Countries with the most number of billionaires. Some of the other countries with the most number of billionaires are Israel with 17, Indonesia and Philippines with 15, Mexico, Norway and Malaysia with 12, Netherlands with 11, Austria and Ireland with 9, Czech Republic and Denmark with 8 and so on.
