Tag: Inshorts

  • 50 News Aggregator Websites You Should Follow

    The internet is exploding with essential subjects and news items every day. It’s challenging to stay on top of everything going on in the world. Finding sources that don’t exaggerate and present only the facts is also challenging. News aggregators can help in this situation. News aggregators gather information from all across the internet and provide it in one convenient area for visitors. The RSS feeds are used to build the themes, which are based on various keywords. Let’s take a look at the Top 50 news aggregators for the year 2025.

    List of News Aggregator Websites

    1. Feedly
    2. Inshorts
    3. Google News
    4. Alltop
    5. Techmeme
    6. The Vancouver Sun
    7. Fark
    8. Flipboard
    9. The Washington Times
    10. Smart News
    11. Dailyhunt
    12. The Week
    13. Yahoo News
    14. News Break
    15. Ground News
    16. CNN
    17. The New York Times
    18. USA TODAY
    19. NBC News
    20. Apple News
    21. The Huffington Post
    22. ABC Australia (Australian Broadcasting Corporation)
    23. Microsoft News
    24. SBS Australia
    25. Crikey
    26. Wired UK
    27. The Guardian
    28. National Post
    29. Channel 4
    30. The Irish Times
    31. The Age News
    32. The Brisbane Times
    33. The Bolton News
    34. The Northern Star
    35. The Telegraph
    36. The Diplomat
    37. Way2News
    38. Asian Correspondent
    39. East Asia Forum
    40. Channel News Asia
    41. The Toronto Star
    42. Global News
    43. Metro News Canada
    44. CBC News
    45. The Retail News
    46. TASS
    47. The Asian Age
    48. Panda
    49. Pocket
    50. Inoreader

    List of News Aggregator Websites

    Here is a list of news aggregators in 2025:

    Feedly

    News Aggregator Feedly
    Founded 2008
    Headquarters Palo Alto, California
    Feedly - Top News Aggregator Websites
    Feedly – Top News Aggregator Sites

    Feedly is one of the top content aggregators when it comes to news content aggregation. Feedly offers a variety of appealing and configurable layouts in a primary, minimalist interface that makes it simple to view the news and headlines you want to read at a glance.

    Inshorts

    News Aggregator Inshorts
    Founded 2013
    Headquarters Noida, India
    Inshorts - Top News Aggregator Websites
    Inshorts – Best News Aggregator Websites

    Because of its unique approach to providing news, Inshorts, an Indian start-up, rapidly catches up with other prominent news aggregators.

    It has a “MyFeed” option that displays news tailored to your tastes. The app’s interface displays 60 keywords on a topic, with a swipe left revealing the complete article.

    Google News

    News Aggregator Google News
    Founded 2001
    Headquarters Mountain View, California
    Google News - Top News Aggregator Websites
    Google News – Best News Aggregator Websites

    Google News, one of the most potent information & News aggregators on the web, can assist you with your content aggregation at any moment. It provides highly customized news depending on the user’s location, interests, and online browsers from hundreds of sources.

    Alltop

    News Aggregator Alltop
    Founded 2008
    Headquarters Scottsdale, Arizona
    Alltop - Top News Aggregator Websites
    Alltop – Best News Aggregator Websites

    Alltop is a news aggregator that covers news, technology, sports, entertainment, lifestyle, and business, among other topics. Each category contains information from well-known websites in that field. You may discover handpicked material here that is shown according to your preferences.

    Techmeme

    News Aggregator Techmeme
    Founded 2005
    Headquarters Volcano, California
    Techmeme - Top News Aggregator Sites
    Techmeme – Top News Aggregator Sites

    Techmeme is a news aggregator that pulls material from major news outlets worldwide, including The Wall Street Journal and The New York Times.

    This is a content aggregator for news sites that helps aggregate the most recent and even the funniest stories from around the world.

    The Vancouver Sun

    News Aggregator The Vancouver Sun
    Founded 1912
    Headquarters British Columbia, Canada
    The Vancouver Sun - Best News Aggregator Websites
    The Vancouver Sun – Best News Aggregator Sites

    The Vancouver Sun is the go-to source for breaking news, video, breaking headlines, and photos of the day’s top stories in Vancouver.

    The Sun’s newsroom is the largest of any newspaper in Western Canada. Except for Sundays and some holidays, the web version publishes daily news stories.

    Fark

    News Aggregator Fark
    Founded 1999
    Headquarters Lexington, Kentucky, United States
    Fark - Best News Aggregator Sites
    Fark – Best News Aggregator Sites

    Fark is a content aggregator that gathers news from various sources, including politics, sports, business, and entertainment. It has a large following and is considered one of the finest news aggregator websites.

    It employs a somewhat different aggregation approach, in which users may contribute their links and give them a distinctive title. Fark’s content staff then chooses which ones to publish on the top page.

    Flipboard

    News Aggregator Flipboard
    Founded 2010
    Headquarters Palo Alto, California, United States
    Flipboard - Top News Aggregator Sites
    Flipboard – Best News Aggregator Websites

    One of the more appealing candidates on our news aggregator list. Flipboard provides customers with a daily magazine that is fully customized to their interests. Provide it with a selection of themes, and it will locate articles that match your preferences. Flipboard has you covered if you want to read like you’re reading your morning papers every day.

    The Washington Times

    News Aggregator The Washington Times
    Founded 1982
    Headquarters Washington, D.C
    Top News Aggregator Sites - The Washington Times
    Top News Aggregator Sites – The Washington Times

    The Washington Times is a well-known daily news source that covers the most important stories throughout the country. The Washington Times is known for its in-depth political reporting and investigative reporting. This news aggregator website provides up-to-the-minute information and analysis on topics that influence the future.

    Smart News

    News Aggregator Smart News
    Founded 2012
    Headquarters Tokyo, Japan
    Best News Aggregator Sites- Smart News
    Best News Aggregator Websites – Smart News

    The UI of Smart News is tabbed. Users can choose their country on SN. This feature makes it one of the best news aggregators. Once you’ve selected a nation, it’ll show you what’s hot and what’s new in your city and country.

    Dailyhunt

    News Aggregator Dailyhunt
    Founded 2007
    Headquarters Bangalore, India
    Dailyhunt - Best News Aggregator Websites
    Dailyhunt – Best News Aggregator Sites

    Dailyhunt is a Bangalore-based news and information aggregation website that produces and collects news in 14 languages. DailyHunt provides users with the most up-to-date news and entertains them by allowing them to view trending videos.

    The Week

    News Aggregator The Week
    Founded 1982
    Headquarters New York, United States
    The Week - Best News Aggregator Website
    The Week – Best News Aggregator Site

    The Week is an IRL weekly magazine that gathers and summarizes news from worldwide, but its companion app can rapidly catch you up. The app’s daily briefing page provides you with “10 things you need to know today” every day if you like lists.

    The Week is best seen on a desktop computer, but if you’re usually on your phone, it’ll suffice.

    Yahoo News

    News Aggregator Yahoo News
    Founded 1994
    Headquarters Sunnyvale, California
    Yahoo News - Best News Aggregator Website
    Yahoo News – Best News Aggregator Site

    Yep. Yahoo is still around. Yahoo News is still going strong, with a comprehensive collection of content from major news organizations. It’s recognized for breaking news and live events in particular.


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    News Break

    News Aggregator News Break
    Founded 2001
    Headquarters Mountain View, California
    The News Break - Best News Aggregator Site
    The News Break – Best News Aggregator Website

    The News Break app aims to localize news based on cities and metropolitan regions that you care about, rather than to present top items for a national audience. You can change how many alerts News Break sends you, but even the lowest option may feel like a constant onslaught of information.

    Ground News

    News Aggregator Ground News
    Founded 2017
    Headquarters Ontario, Canada
    Ground News  - Best News Aggregator Site
    Ground News – Best News Aggregator Website

    You could be over-informed with news from worldwide and more than 50,000 sources all in one location. Ground News offers a variety of news products, such as an app, a website, a browser plugin, a newsletter, and other news comparison tools.


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    CNN

    News Aggregator CNN
    Founded 1980
    Headquarters Atlanta, Georgia, United States
    CNN - Best News Aggregator Site
    CNN – Top News Aggregators

    CNN News is one of the most well-known names in online news and information, aiming to enlighten, empower, and engage the globe with breaking news stories.

    It provides information and services in technology, lifestyle, weather, politics, and more to enrich people’s lives.

    The New York Times

    News Aggregator The New York Times
    Founded 1851
    Headquarters New York, United States
    The New York Times - Best News Aggregator Website
    The New York Times – Best News Aggregator Site

    The New York Times, sometimes known as The Times, is a well-known American newspaper with a global audience and impact. In 1996, they began publishing daily news on the internet to reach a wider audience. Providing readers with quick access to the majority of their daily newspaper’s content from anywhere in the United States.

    USA TODAY

    News Aggregator USA Today
    Founded 1982
    Headquarters Virginia, USA
    USA Today - Best News Aggregator Site
    USA Today – Best News Aggregator Website

    USA TODAY is a well-known news and information website that provides readers with breaking news on sports, weather, travel, money, life, and technology, updated 24 hours a day, seven days a week.

    They may leave comments on articles, share them with their friends, and find additional readers.

    NBC News

    News Aggregator NBC News
    Founded 1940
    Headquarters New York, United States
    NBC News - Best News Aggregator Site
    NBC News – Best News Aggregator Website

    NBC News is the web-based part of NBC News, and NBC Universal owns it. It includes segments from NBC programs, including NBC Nightly News, Today, and Dateline. All current headlines are covered by NBC, the MSNBC cable channel, and wire and original reporting.

    With only one click, users may choose their favorite topics for headline delivery.

    Apple News

    News Aggregator Apple News
    Founded 2015
    Headquarters California, United States
    Best News Aggregator Website - Apple News
    Best News Aggregator Website – Apple News

    If you’re using iOS, it’s challenging to ignore Apple News. It’s a newsfeed with a clean, image-forward structure that’s completely optimized for iPhone, iPad, and Mac, much like Flipboard.

    With its simplified search feature, you may either read complete digital copies of popular journals, newspapers, and other publications or customize your feed of chosen, optimized articles on your favorite themes.

    The Huffington Post

    News Aggregator The Huffington Post
    Founded 2005
    Headquarters New York, United States
    Best News Aggregator Site - Huffington Post
    Best News Aggregator Site – Huffington Post

    The Huffington Post, formerly known as HuffPost, is a famous American news aggregator and website offering worldwide and national editions of the daily news feed. They created an online network platform that published information directly on the website and user-generated content such as audio blogging, video, and photos.


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    ABC Australia (Australian Broadcasting Corporation)

    News Aggregator ABC Australia
    Founded 1932
    Headquarters Ultimo, Australia
    ABC - Best News Aggregator Website
    ABC – Best News Aggregator Site

    The Australian Broadcasting Corporation’s Current and News Affairs branch produces ABC News, a local news service in Australia.

    The website is one of Australia’s most reliable sources of local, national, and international news. ABC News offers unbiased, comprehensive, and in-depth coverage of business, sports, weather, technology, and other topics.

    Microsoft News

    News Aggregator Microsoft News
    Founded 2021
    Headquarters Washington, United States
    Microsoft News - Best News Aggregator Website
    Microsoft News – Best News Aggregator Site

    The news aggregation software from Microsoft features a tabbed layout. You may set it up to display news from 20 different nations’ news websites.

    SBS Australia

    News Aggregator SBS Australia
    Founded 1978
    Headquarters New South Wales, Australia
    SBS - Crikey - Best News Aggregator Website
    SBS – Best News Aggregator Site

    The Special Broadcasting Service, or SBS, is a public internet broadcasting network with a mixed funding model. SBS’s digital purpose is to deliver multicultural and multilingual services to all Australians.

    Crikey

    News Aggregator Crikey
    Founded 2000
    Headquarters Australasia, Australia
    Crikey - Best News Aggregator Site
    Crikey – Best News Aggregator Website

    Crikey is a popular digital news and commentary site that has been around for over 20 years. In journalism, the website attempts to present a balanced mix of opinion and analysis. Crikey provides distinct viewpoints on politics, the media, business, society, and more.

    Wired UK

    News Aggregator Wired UK
    Founded 2009
    Headquarters London, United Kingdom
    Top News Aggregator Site - Wired
    Top News Aggregator Website – Wired

    The Wired UK is an online news outlet that covers the impact of science and technology. Economic, architecture, design, culture, philosophy, and politics are just a few themes covered. The Wired UK is a London-based spin-off of the original American Wired.

    The Guardian

    News Aggregator The Guardian
    Founded 1907
    Headquarters London, United Kingdom
    Top News Aggregator Site - The Guardian
    Top News Aggregator Site – The Guardian

    The Guardian is an influential daily newspaper based in London that is widely regarded as one of the most important newspapers in the United Kingdom, with a global, progressive readership.

    The website is one of the world’s largest English-language quality news websites. It is a prominent liberal voice that delivers the most up-to-date news on sports, business, opinions, and reviews from throughout the country.

    National Post

    News Aggregator National Post
    Founded 1998
    Headquarters Toronto, Canada
    Best News Aggregator Website - National Post
    Best News Aggregator Site – National Post

    The National Post is one of Canada’s most well-known news organisations on the internet. The National Post provides you with first-hand information on business and financial news.

    The newspaper consolidated daily weekday editions in Ontario, Quebec, and Alberta, focusing even more on its online publication.

    Channel 4

    News Aggregator Channel 4
    Founded 1982
    Headquarters London, United Kingdom
    Best News Aggregator Website - Channel 4
    Best News Aggregator Site – Channel 4

    Channel 4 is a commercially financed public service news broadcasting website headquartered in the United Kingdom that aims to provide high-quality, creative material that challenges the status quo.

    Its website is dedicated to inspirational and innovatively created stories in politics, journalism, technology, business, and other sectors.

    The Irish Times

    News Aggregator The Irish Times
    Founded 1859
    Headquarters Dublin, Ireland
    Best News Aggregator Website - The Irish Times
    Best News Aggregator Site – The Irish Times

    The Irish Times is a well-known daily newspaper published in Ireland. It includes news from all around Ireland and updates from sports, business, the arts, and real estate.

    User-generated material, comments at the end of articles, and social network postings are all ways for readers to get involved on the website.

    They may also voice their opinions by calling The Irish Times and leaving a voicemail.

    The Age News

    News Aggregator The Age News
    Founded 1854
    Headquarters Melbourne, Australia‎
    Best News Aggregator Website - The Age
    Best News Aggregator Site – The Age

    The Age is a Melbourne-based Australian daily newspaper. Their website is widely regarded as having some of the best news coverage in the country, covering both local and national news. Among the available news items, readers will find sections on lifestyle, culture, education, the environment, and more.

    The Brisbane Times

    News Aggregator The Brisbane Times
    Founded 2007
    Headquarters Queensland, Australia
    Best News Aggregator Website
    Best News Aggregator Site – Brisbane Times

    The Brisbane Times is a daily online website that focuses on sports, lifestyles, entertainment, technology, business, and travel. This news website provides top articles and breaking news, updated throughout the day as new information becomes available.

    The Brisbane Times is regarded as Queensland’s most important news source.

    The Bolton News

    News Aggregator The Bolton News
    Founded 1867
    Headquarters Bolton, United Kingdom
    Best News Aggregator Website
    The Bolton News – Best News Aggregator Site

    The Bolton News is a news website that covers northern England’s towns. For six days a week, the website provides new material every morning.

    It provides news, sports, business, entertainment, education, health, and information to Bolton, Horwich, Farnworth, and Westhoughton, with frequent updates.

    The Northern Star

    News Aggregator The Northern Star
    Founded 1876
    Headquarters New South Wales, Australia
    Best News Aggregator Website
    The Northern Star – Best News Aggregator Site

    The Northern Star is the most well-known news organisation in northern Australia. It diverts the reader’s attention away from the story by telling it in the language of the locals. Their feeds include daily parts such as Weekender Lifestyle, Rural Weekly, Better Business, and the best of local arts, among others.

    The Telegraph

    News Aggregator The Telegraph
    Founded 1982
    Headquarters London, United Kingdom
    Best News Aggregator Website
    The Telegraph – Best News Aggregator Site

    The Daily Telegraph, often known as The Telegraph online, is a national broadsheet daily newspaper published by Telegraph Media Group in London, distributed both domestically and globally.

    Telegraph.co.uk is the online version of the Daily Telegraph, which incorporates stories from the print and media versions and web-only material, including photo galleries, breaking news, features, and blogs.

    The Diplomat

    News Aggregator The Diplomat
    Founded 2001
    Headquarters Washington D.C
    Top News Aggregator Site
    Top News Aggregator Website

    The Diplomat is an online news and information source for the Asia-Pacific area, offering news and information on politics, technology, security, business, and daily living.

    The website is committed to delivering high-quality commentary and analysis on current events in Asia and worldwide. Expert coverage on geopolitical trends, the environment, human security and development, pop culture, the arts, and more are provided by The Diplomat.

    Way2News

    News Aggregator Way2News
    Founded 2015
    Headquarters Hyderabad, India
    Top News Aggregator Site
    Top News Aggregator Website

    Way2News is a hyper-local brief news mobile application established in Hyderabad and backed by Way2Online Interactive Private Limited.

    With many user-friendly features and exciting content, the app offers tailored news in a short-summarised, magazine-style flip format in sports, Politics, Business, Entertainment, Technology, and others.

    Asian Correspondent

    News Aggregator Asian Correspondent
    Founded 2009
    Headquarters Bristol
    Asian Correspondent - Top News Aggregator Site
    Asian Correspondent – Top News Aggregator Website

    Asian Correspondent is an English-language news website run by a hybrid media business that aggregates information from professional bloggers, journalists, and news wires into one place.

    Politics, journalism, education, entertainment, technology, and travel are just a few of the topics covered on the website.

    East Asia Forum

    News Aggregator East Asia Forum
    Founded 2009
    Headquarters Canberra, Australian Capital Territory
    East Asia Forum - Best News Aggregator Site
    East Asia Forum – Best News Aggregator Website

    East Asia Forum is an online forum that focuses on Asia Pacific business, politics, economics, law, and international relations.

    East Asia Forum publishes a weekly lead piece on Sunday evening, and a Digest with updated news feeds emailed to subscribers every Monday morning.

    Channel News Asia

    News Aggregator Channel News Asia
    Founded 1999
    Headquarters Queenstown, Singapore
    CNA - Best News Aggregator Website
    CNA – Best News Aggregator Site

    CNA is a Singapore-based English-language news channel.

    It transmits news in its own country and has an Asia-wide internet subscription network. Business, technology, sport, health, and lifestyle are among the topics covered on the site, covering breaking news and top stories domestically and globally.

    It also offers live news streaming on its website.

    The Toronto Star

    News Aggregator The Toronto Star
    Founded 1892
    Headquarters Toronto, Canada
    Toronto Star - Best News Aggregator Website
    Toronto Star – Best News Aggregator Site

    The Toronto Star has long been the country’s most widely circulated daily newspaper.

    The website keeps its readers up to date on Canadian entertainment, sports, business news, and more. It has grown to become Canada’s largest daily newspaper, with the country’s most significant circulation.

    Global News

    News Aggregator Global News
    Founded 1994
    Headquarters Vancouver, British Columbia
    Global News - Best News Aggregator Site
    Global News – Best News Aggregator Website

    Global News is a news and information website based in Canada. It features breaking news and current headlines from throughout the country and national weather predictions, local news videos, financial news, and sports statistics.

    Metro News Canada

    News Aggregator Metro News Canada
    Founded 1999
    Headquarters Luxembourg
    Metro - Best News Aggregator Site
    Metro – Best News Aggregator Website

    Metro News is Canada’s first national daily newspaper to be published in two official languages and one of the country’s most popular complimentary daily newspapers.

    It covers everything from the newest celebrity news to the strangest tales from across the world, all without taking a political stance.

    CBC News

    News Aggregator CBC News
    Founded 1941
    Headquarters Toronto, Canada
    CBC News - Best News Aggregator Site
    CBC News – Best News Aggregator Website

    CBC News covers local, regional, and national news from around Canada. It adheres to journalistic standards, which offer a content structure that fulfils the audience’s expectations.

    The CBC News website keeps Canadians and visitors from around the world up to date on what’s going on in their communities, their countries, and the world.

    The Retail News

    News Aggregator The Retail News
    Founded 1999
    Headquarters Hong Kong, China
    The Retail News - Best News Aggregator Site
    The Retail News – Best News Aggregator Website

    The Latest Retail Headlines Asia is an online news source that offers market analysis on current retail news from throughout Asia. It is dedicated to providing global and local merchants with the most up-to-date retail news from throughout the Asian retail sector daily.

    Their tools are available to everyone, from small enterprises to big corporations looking to develop in the Asian market.

    TASS

    News Aggregator Tass
    Founded 1904
    Headquarters Moscow, Russia
    Tass - Best News Aggregator Website
    Tass – Best News Aggregator Site

    TASS is a primary Russian official news service that specialises in national news reporting.

    It includes stories on national news, international news headlines, political news, arts and entertainment, and sports statistics for viewers worldwide.

    The Asian Age

    News Aggregator The Asian Age
    Founded 1994
    Headquarters New Delhi, India
    The Asian Age- Best News Aggregator Website
    The Asian Age- Best News Aggregator Site

    The Asian Age was India’s first global newspaper, with editions in Mumbai, Delhi, and London, explicitly focusing on foreign news.

    The newspaper’s online edition offers a great combination of national and international news, appealing to a wide range of readers. The Asian Age maintains its eyes and ears open for all news events locally, nationally, and globally.

    Panda

    News Aggregator Panda
    Founded 2014
    Headquarters Istanbul, Turkey
    Panda - Best News Aggregator Site
    Panda – Best News Aggregator Website

    Panda is a popular, clean news aggregator tailored for tech entrepreneurs, developers, and web designers. It offers a smart grid of around 30 tech feeds by default, with the option to add more. Free to users, Panda generates revenue through sponsored ads.

    Pocket

    News Aggregator Pocket
    Founded 2007
    Headquarters San Francisco, California, United States
    Pocket - Best News Aggregator Site
    Pocket – Best News Aggregator Website

    Pocket is a news app where you can find popular content from the internet. You can also save your favorite articles, videos, and stories to read later.

    Pocket has many content categories like trending, tech, finance, and health, making it easy to browse. It works as a mobile app and a browser extension, so you can save content anytime.

    Why Use Pocket? It helps you quickly save and organize content, creating your own personal reading library.

    Inoreader

    News Aggregator Inoreader
    Founded 2013
    Headquarters Bulgaria
    Inoreader - Best News Aggregator Website
    Inoreader – Best News Aggregator Site

    Inoreader is a great alternative to Feedly and a powerful feed reader. It works on the web, iOS, and Android, allowing you to add your favorite websites or discover new blogs.

    We liked that Inoreader offers many ways to organize and display content with different layouts and colors. If you already use a news reader, you can easily import your subscriptions. You can also group subscriptions into bundles and topics as your reading list grows.

    Besides following news from websites, you can track brands, companies, and trends. It even lets you see social media updates from platforms like Facebook, Reddit, Mastodon, and Telegram.

    It helps you create personalized news feeds, follow brands, and stay updated on the latest trends.

    FAQs

    How do news aggregators work?

    News Aggregators assemble news from a variety of sources and arrange them in one place in a specific manner.

    Which news aggregator is best?

    The best News aggregators are:

    • Feedly
    • Inshorts
    • Google News
    • Alltop
    • Techmeme
    • The Vancouver Sun
    • Fark
    • Poket News
    • Flipboard
    • The Washington Times

    Yes, Content and News Aggregators are legal in India. The Information Technology Act and Intellectual property laws govern it.

    Which are news aggregators in India?

    The best Indian news aggregator websites are:

    • Dailyhunt
    • Inshorts
    • The Asian Age
    • Way2News
  • Inshorts: Get Your Daily Dose of News in 60 Words or Less

    It may seem like a pleasant task to carve out time in our busy life to relax and keep up with the latest happenings, especially when our schedules are so full with activities and lengthy work hours. Nevertheless, even in the midst of all the activity, taking time for ourselves and keeping up with world events brings us a certain kind of happiness.

    In addition to providing us with a chance to unwind, this activity keeps us aware of the environment around us and encourages participation and awareness even in the middle of our hectic schedules.

    So, are you someone who used to read news articles daily but now is missing out on the most important news? Guess what Inshorts has a solution for you. They have built a news app that delivers news in under 60 words, with the most important information, and it has no room for opinion or narration.

    In this article, we will delve into the story of Inshorts, its Founders, History, Tagline, Logo, Business Model, Funding, Revenue, Competitors, Growth, and more.

    Inshorts – Company Highlights

    STARTUP NAME INSHORTS
    Headquarters Noida, Uttar Pradesh, India
    Sector Digital Media, Internet, Mobile App, News
    Founders Azhar Iqubal, Deepit Purkayastha, and Anunay Arunav
    Founded 2015
    Website inshorts.com

    Inshorts – About
    Inshorts – Industry
    Inshorts – Founders and Team
    Inshorts – Startup Story
    Inshorts – Mission and Vision
    Inshorts – Name, Tagline, and Logo
    Inshorts – Products and Services
    Inshorts – Business Model
    Inshorts – Revenue Model
    Inshorts – Challenges Faced
    Inshorts – Funding and Investors
    Inshorts – Mergers and Acquisitions
    Inshorts – Growth
    Inshorts – Marketing Strategy
    Inshorts – Advertisements and Social Media Campaigns
    Inshorts – Competitors
    Inshorts – Future Plans

    Inshorts – About

    Inshorts, one of the most popular Indian news app aggregates news, infographics, and blog posts into a 60-word summary. It began as a Facebook page and was formed by 3 IIT dropouts in 2015. This firm is situated in Noida and specializes in information access and distribution. The app has been accessible to Android smartphones and iPhones.

    Inshorts – Industry

    As per Statista report, India’s digital newspaper and magazine market is expected to develop significantly, with revenues expected to reach US$1,128 million in 2025. This indicates a strong trajectory and presents a big opportunity for the sector.

    The market is predicted to continue expanding strongly, with a compound annual growth rate (CAGR 2025-2029) of 3.41%, translating into a projected market volume of US$1,290 million by 2029. The continuous increase highlights the growing potential and importance of digital media consumption in India.

    Inshorts – Founders and Team

    Inshorts was founded by Azhar Iqubal (Co-Founder and Chairman), Deepit Purkayastha (Co-Founder and CEO), and Anunay Arunav in 2015.

    Azhar Iqubal

    Azhar Iqubal, Co-Founder and Chairman of Inshorts
    Azhar Iqubal, Co-Founder and Chairman of Inshorts

    The Co-Founder and Chairman of Inshorts, Azhar Iqubal, is a trailblazing businessman who began his career after quitting IIT Delhi’s Mathematics and Computer Science programs. His inspiring leadership has been crucial to the development and growth of Inshorts, a ground-breaking digital journalism platform. Azhar Iqubal, who served Inshorts as CEO for 11 years stepped down from his position in April 2024 after 11 years. He is now the company’s new chairman, while fellow co-founder Deepit Purkayastha took over as the new CEO.

    Additionally, he has also joined Season 3 of Shark Tank India as a Shark, where his knowledge and experience are certain to have a big impact on the startup and investment worlds.


    Success Story of Azhar Iqubal: Co-Founder and Chairman of Inshorts
    Dive into the Shark Tank India sensation, Azhar Iqubal, the visionary behind Inshorts, the news app disrupting the media landscape, and discover his entrepreneurial journey.


    Deepit Purkayastha

    Deepit Purkayastha, Co-Founder and CEO of Inshorts
    Deepit Purkayastha, Co-Founder and CEO of Inshorts

    Deepit Purkayastha is a Co-Founder and CEO of Inshorts, a digital platform that revolutionized news consumption. After serving as the Chief Strategy Officer for around 11 years, he was appointed CEO. He holds a degree in Computer Science and Engineering, having completed both BTech and MTech from IIT Kharagpur. Additionally, he served as a Summer Research Scholar at Charles University in Prague and gained experience as a Summer Employee at Goldman Sachs.

    Along with Azhar Iqubal and Anunay Arunav, began developing Inshorts during their last year at the institute. Deepit’s tech background and entrepreneurial spirit have been pivotal in reshaping how people access news in the digital age. He was the Chief Strategy Officer for about 11 years and now he is the CEO.

    Anunay Arunav

    Inshorts, Co-Founder of Inshorts
    Inshorts, Co-Founder of Inshorts

    Anunay Arunav, Co -Founder of Inshorts, is an accomplished professional with a background in Integrated MTech in Mathematics and Computing from Indian Institute of Technology, Delhi. In addition to his academic successes, his internship at SparkTG has given him real-world experience.

    Inshorts – Startup Story

    The idea for Inshorts originated from the astute observations of three forward-thinking people who saw the rising gap between Indian youth and the conventional, long-form news formats. As a minimal viable product (MVP), they established a Facebook page with news summaries in the “Shorts” format, realizing the difficulties young people experience in keeping up with daily news.

    The trio decided to take a risk by quitting education and dedicating themselves entirely to their new business after receiving encouraging feedback from the market and validation. 2015 saw the launch of Inshorts, an entrepreneurial venture that was greatly aided by a seed round of funding provided by Times Internet and a consortium of angel investors that included the Flipkart founders.

    This marked the beginning of Inshorts’ remarkable trajectory in revolutionizing news consumption for the dynamic and fast-paced lives of the youth.

    Inshorts – Mission and Vision

    The mission of the company is to “provide seamless access to personalized and concise informative content locally and globally.”

    The vision of the company is “to be the global leader in digital information delivery.”

    Inshorts Logo
    Inshorts Logo

    The tagline of the company is stay informed. The parent company of Inshorts is Inshorts Group.

    Inshorts – Products and Services

    Inshorts products and services are listed below:

    Inshorts App

    The dynamic news app Inshorts distinguishes itself by selecting the most recent and pertinent news from a variety of domestic and international sources. Its distinctive method of distilling intricate tales into brief, readily absorbed 60-word summaries—tailored to each person’s tastes in Hindi or English—is what makes it stand out.

    Because of its tailored content delivery, the app is a go-to source for timely and effective updates, keeping users informed without the burdensome aspect of traditional news consumption.

    Public App

    Public, the location-based social network, has rapidly achieved significant user growth within just six months of its beta launch, making it the fastest-growing Indian social app to reach this milestone. Because of the platform’s unique feature, users particularly those living in Tier II and Tier III cities—can record and share real-time local updates.

    By producing a significant amount of films each month, Public encourages community involvement and gives people the tools they need to stay informed and connected. This incredible rise highlights how the app’s immediate, location-specific updates help to promote a sense of community and connectivity.

    Inshorts – Business Model

    Inshorts operates on a straightforward and effective business model centered around providing users with quick, engaging, and personalized news updates. The website compiles content from many sources and distills it into concise 60-word synopses featuring attention-grabbing headlines.

    Given the contemporary difficulty of time limits, Inshorts wants to grab users’ attention and persuade them to dedicate a brief amount of time each day to their app. Because of the high level of user involvement, the app’s cleverly placed adverts are the main source of revenue. With a user-friendly layout, navigating the platform is a breeze, while customizable tools ensure that users receive news tailored specifically to their interests.


    Inshorts: Redefining News Delivery with Unparalleled Speed and Reach
    Inshorts summarizes news in 60-word bites for readers. It specializes in internet, IT, digital media. This article gives overview of Inshorts’ Circulation and rapid news model


    Inshorts – Revenue Model

    Inshorts make revenue from different sources; some of the most prominent ones are listed below:

    • Types of Advertising: To increase the variety of revenue streams, brands use display ads and sponsored content, among other forms of advertising on Inshorts.
    • Performance Metrics: Advertisers pay according to how well their campaigns perform, and metrics like impressions (views) and interactions (likes and shares) are important in gauging how effective their ads are.
    • Annual Contracts: In order to guarantee a consistent and predictable revenue flow for Inshorts, advertisers sign annual contracts.

    Inshorts – Challenges Faced

    Inshorts company encountered challenges in the evolving landscape of vertical video formats, being among the early adopters alongside giants like Facebook, Instagram, and Snapchat. Even though the first-mover advantage was significant, there were particular difficulties because of the growing demand for this ad style. At first, Inshorts struggled to innovate by trying to develop extensively without timely debuts.

    As a result, they spent a year developing a product that was never marketed or published. They were cut off from market dynamics by this strategy, which made it clear how crucial it is to strike a balance between development initiatives and consumer demands. An important turning point came when they realized they were developing a service rather than a product, highlighting the necessity of strategically matching innovation with consumer needs.

    Inshorts – Funding and Investors

    Inshorts company has secured $164.9 million in funding across 9 rounds, with the latest round (Venture – Series Unknown) raised on July 15, 2021.

    Here are the funding details:

    Date Stage Amount Lead Investor
    Jul 15, 2021 Venture Round $60 million Vy Capital
    Mar 23, 2021 Venture Round $41 million A91 Partners
    Sep 30, 2020 Venture Round $35 million Addition
    Dec 8, 2017 Venture Round $5 million Tiger Global Management
    July 9, 2015 Series B $20 milion Tiger Global Management
    Feb 15, 2015 Series A $4 million Tiger Global Management
    Jul 14, 2014 Seed Round
    Nov 15, 2013 Seed Round
    Sep 1, 2013 Pre-Seed Round $20k

    Inshorts – Mergers and Acquisitions

    Betaglide, a Bangalore-based web analytics startup, was acquired by Inshorts in October 2015. Retention.ai was designed by the firm to track application uninstallations to improve client retention, and the software was then incorporated into Inshorts.

    Inshorts – Growth

    The company has achieved remarkable growth, and some of the highlights are:

    • The company’s presence is in 660+ districts as of January 2024.
    • Inshorts delivers 1 million+ video local updates as of January 2024.
    • The company has shared 1 billion+ stories as of January 2024.
    • It has 12 million active users.
    • The company has more than 100 million users on its platform as of January 2024.
    • It is available in all major languages as of January 2024.

    Financials

    Inshorts Financials 2023 2024
    Operating Revenue INR 180.9 crore INR 181.4 crore
    Total Expenses INR 492.1 crore INR 411.2 crore
    Employee Benefit Expenses INR 78.8 crore INR 90.1 crore
    Advertising & Promotional Expenses INR 135.2 crore INR 47.2 crore
    Miscellaneous Expenses INR 217.2 crore INR 174.9 crore
    Net Loss INR 309.7 crore INR 227.8 crore
    Inshorts Financials
    Inshorts Financials

    Inshorts recorded an operating revenue of INR 180.9 crore in 2023 and INR 181.4 crore in 2024. Total expenses decreased from INR 492.1 crore in 2023 to INR 411.2 crore in 2024, leading to a reduced net loss of INR 227.8 crore in 2024, compared to INR 309.7 crore in 2023.

    Expenses Breakdown

    Inshorts, total expenses decreased from Rs 492 crore in FY23 to Rs 411 crore in FY24.

    EBITDA

    The EBITDA margin was at 79% for FY24.

    Inshorts FY22-FY23 FY22 FY23
    EBITDA Margin -133% -143%
    Expenses/Rs of Op Revenue Rs 2.40 Rs 2.72
    ROCE

    Inshorts – Marketing Strategy

    Inshorts distinguished itself with a unique marketing strategy, some of them are listed below:

    • User-Focused Criteria: User experience was given precedence by Inshorts over traditional measures like time spent on the platform or the virality of the content.
    • User-Friendly Interface: By removing prompts and giving the user control, the app made sure that users had a good experience with short stories that did not contain links.
    • Personalization for User Preferences: Inshorts enabled personalization by providing relevant and targeted news based on user preferences, acknowledging the variety of user needs.
    • Strategic Data Analysis: Inshorts made wise decisions based on deduced data to pinpoint strengths and weaknesses, directing decisions in areas like as product releases and editorial focus. They efficiently used data.
    • Customer-Based Approach: Understanding local variations, Inshorts designed its app to accommodate distinct information-gathering habits in various urban areas.

    Inshorts – Advertisements and Social Media Campaigns

    Inshorts – Campaign

    In a strategic move to resonate with urban news consumers aged 18-35, particularly those who prioritize brevity and time, Inshorts launched a brand campaign on YouTube. The video ad, which was produced by Cheil India, imaginatively centers on a bomb squad commando who finds himself in a precarious situation and is anxiously waiting for vital orders from his superior.

    But the story deftly highlights the commando’s anger at being inundated with pointless details before ultimately pointing him in the direction of the crucial action. This familiar and interesting scenario clearly conveys Inshorts’ dedication to provide clear, pertinent information in a world where there is an abundance of data.

    Inshorts – Competitors

    Several e-newspaper apps exist, but they aren’t as efficient or time-saving as Inshorts. Dailyhunt, TOI, and others are among Inshorts’ rivals. Dailyhunt has always been its biggest rival.

    Inshorts – Future Plans

    During its beta phase, the platform gained over 200 paying customers from the US, Europe, and India. It now aims to onboard over 10,000 startups globally by 2025, providing scalability, reliability, and ongoing support.

    In its quest for growth, Inshorts is not only focused on enhancing its news services but also aims to broaden its reach to encompass additional local dialects. Recognizing the potential for increased ad revenue through a more diverse language spectrum and a broader user base, Inshorts is strategically positioned to aggregate more views.

    Looking ahead, global diversification is a prospective avenue, contemplating a shift beyond local news. Concurrently, the expansion of Public’s clientele is on Inshorts’ agenda, showcasing a multi-faceted approach to sustained growth and impact.

    FAQs

    Who Inshorts founder?

    The founders of Inshorts are Azhar Iqubal, Deepit Purkayastha, Anunay Arunav.

    What is Inshorts?

    Inshorts is a news aggregation app that provides concise news summaries in 60 words or less. It covers a wide range of topics, including politics, technology, entertainment, and sports, presenting news in an easy-to-read format. Founded in 2013, it targets a young, digital-savvy audience, delivering quick and reliable news updates through its mobile app and website.

    What is Inshorts business model?

    Inshorts operates on an advertising-based business model. It generates revenue by offering brands promotional space through short-form content, sponsored stories, and in-app advertisements, targeting a young, digital-savvy audience.

    How Inshorts make money or explain Inshorts revenue model?

    Inshorts makes money primarily through advertising. It earns revenue by featuring sponsored content, in-app ads, and brand collaborations within its news feed. These ads are seamlessly integrated into its short-form content, targeting its large, digital-savvy audience.

    What is Inshorts net worth?

    As of its last funding round in July 2021, Inshorts valuation is approximately $550 million.

    What is Inshorts profit?

    Inshorts recorded an operating revenue of INR 180.9 crore in 2023 and INR 181.4 crore in 2024. Total expenses decreased from INR 492.1 crore in 2023 to INR 411.2 crore in 2024, leading to a reduced net loss of INR 227.8 crore in 2024, compared to INR 309.7 crore in 2023.

  • Azhar Iqubal’s Inspiring Journey from IIT Dropout to Shark Tank India Judge

    For the Millennials and Gen Z, it has always been tedious and boring to sit with the elders at home and watch the monotonous news channels. We have always searched for a way to escape that situation. The biggest constraint was the lack of time and the content’s length and mass. But then came the savior- Inshorts.

    Inshorts, with its brevity and simplicity, brought about a massive change in how the youth consume news.

    We live in a world where we are flooded with information all around us. Also, from Instagram reels to YouTube shorts, only short forms of entertainment have gained popularity. That being the scenario, Azhar Iqubal, had foreseen this almost a decade ago and co-founded Inshorts, an app that delivers the latest news in less than 60 words.

    Let’s look at the story of the co-founder and chairman of Inshorts, Azhar Iqubal. We will discuss his net worth, education, personal life, investments, challenges, and more.

    Azhar Iqubal Biography

    Name Azhar Iqubal
    Born 7th October 1992
    Birthplace Bihar, India
    Nationality Indian
    Education Mathematics and Computer Science, IIT Delhi (Dropped out)
    Position Co-founder and Chairman, Inshorts
    Net worth INR 500 crore (March 2024)

    Azhar Iqubal – Early Life
    Azhar Iqubal – Career
    Azhar Iqubal – Personal Life
    Azhar Iqubal – Inshorts
    Azhar Iqubal – Shark Tank India
    Azhar Iqubal – Journey So Far
    Azhar Iqubal – Challenges Faced
    Azhar Iqubal – Investments
    Azhar Iqubal – Awards and Recognitions

    Azhar Iqubal- Early Life

    Born and raised in India, Azhar’s early life, marked by curiosity and a passion for information, laid the foundation for his journey. He joined IIT Delhi to pursue his bachelor’s in Mathematics and computer science.

    As he navigated through college, his hunger for knowledge and innate entrepreneurial spirit began to blossom. Soon, he dropped out of IIT to co-found what is today a multi-million dollar business.

    Azhar Iqubal – Career

    In 2013, Azhar Iqubal, his IIT Delhi classmate Anunay Pandey, and IIT Kharagpur student Deepit Purkayastha established the News in Shorts Facebook page.

    It instantly attracted users’ interest because it included summaries of news items together with links to the actual stories.

    They were accepted into the Times Internet-backed TLabs startup accelerator some months later.

    Azhar Iqubal’s journey from those formative years to the inception of Inshorts is a testament to the power of curiosity, resilience, and a vision to make information accessible to all.

    Following the success of Inshorts, he also established a Public App in 2019 with the goal of bringing together Indian local communities on a digital platform.

    Azhar Iqubal, who served Inshorts as CEO for 11 years stepped down from his position in April 2024 after 11 years. He is now the company’s new chairman, while fellow co-founder Deepit Purkayastha took over as the new CEO.

    “After leading the company for 11 years as chief executive, I have decided to step into the role of chairman of the company. My co-founder, Deepit, who has been an instrumental part of our journey from the beginning, will take charge as the chief executive of the company and I am excited to see him lead our company to greater heights,” Azhar Iqubal said in a statement.

    Success Story and Business Model of Inshorts

    Azhar Iqubal – Personal Life

    Azhar Iqubal hails from the state of Bihar and currently lives in India. He is fond of driving and traveling. He also loves to go on road trips with his friends.

    Being one of the most successful young entrepreneurs in India, he is followed by thousands of his young fans.

    Azhar Iqubal – Inshorts

    Inshorts Landing Page
    Inshorts Landing Page

    Inshorts provides daily 60-word summaries of news updates to its customers at just a click away. While, according to Inshorts owners, in December 2014, there were just 100,000 users, currently the count has risen to nearly three million.

    Also, over the years, the company has created numerous creative advertising concepts that have assisted them in bringing on more than 250 brands. Working with household names like Vodafone, OnePlus, Mercedes, Netflix, Amazon Prime, Myntra, and others helped Inshorts become operationally viable within five years after its inception.

    Public App is a platform that allows users to engage with their community through verified updates from media organizations, lawmakers, authorities, and content producers. The Public App gained more than 50 million active members in the first year after its inception, making it the largest location-based social network in India.


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    Azhar Iqubal – Shark Tank India

    Shark Tank India Judges- Peyush Bansal, Namita Thapar, Azhar Iqubal, Amit Jain, Anupam Mittal
    Shark Tank India Judges – Peyush Bansal, Namita Thapar, Azhar Iqubal, Amit Jain, Anupam Mittal

    In the latest, Shark Tank India, a business reality television series, has announced that Azhar Iqubal would be one of the judges along with the other latest entrants, OYO’s CEO Ritesh Agarwal and Zomato’s CEO Deepinder Goyal, in the third season of the show.

    As the news was announced, it created a wave of excitement and inspiration among the young entrepreneurs.

    Azhar Iqubal wrote on his social media,

    “On Shark Tank India Season 3, I want to tell the youth of India that where you come from and whether you have a degree or not does not matter; what matters is whether you have hunger, discipline, and focus. And if you have it in you, I am here to support you in fulfilling your entrepreneurial dream.”


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    Azhar Iqubal – Journey So Far

    From being the co-founder of Inshorts, which has evolved to be India’s top-rated English news app and has maintained that ranking on Android since January 2014, to being a judge on Shart Tank India, Iqubal’s journey has stood as an example of sheer dedication and hard work.

    To quote Azhar Iqubal about his journey,

    “Dreaming big or later achieving is not that much difficult, but convincing people around you certainly is. I was not taken seriously or, should I say was mocked for my zeal. Once, when I was born in the village Sadogoda of Kochadhaman, Kishanganj, I wanted to get through IIT, which I achieved eventually as IITD. Later, people around ‘cautioned’ me the same way when I decided to drop out of IITD in 2012. Not listening to their concerns, which they raised of sincerity and affection to me, made me founding a company of 150 Crore Investment. Believing in you is the first step to achieving a goal, small or big, though I have yet to set my goals.”

    Azhar Iqubal – Challenges Faced

    During the pandemic, though, just like every other business, Inshorts faced a lot of challenges; the zeal and adaptability of Azhar and his team not only kept the business running but made Inshorts one of the top three applications that were suggested by the Play Store for reliable updates on COVID-19.

    Also, the Public App experienced significant growth as users began to rely on it for all authenticated local updates in real-time, including information about nearby grocery stores, hospitals, and quarantine policies.


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    Azhar Iqubal – Investments

    Azhar Iqubal invested in QuickReply.ai in April 2023. Below are the details of this investment:

    Announced Date Organization Name Lead Investor Funding Round Money Raised
    April 27, 2023 QuickReply.ai Seed Round – QuickReply.ai $1.14 Million

    Azhar Iqubal – Awards and Recognitions

    Here are the prominent awards and recognitions of Azhar Iqubal:

    • Business World 40 under 40
    • Fortune India 40 under 40
    • Business World Young Entrepreneur Award
    • The Most Enterprising Brands
    • Leaders of Asia Award
    • Forbes India 30 under 30
    • Forbes Asia 30 under 30

    FAQs

    Who is Azhar Iqubal?

    Azhar Iqubal is an Indian entrepreneur and Co-founder and Chairman of Inshorts. He is one of the sharks in the Shark Tank India.

    Where is the headquarters of Inshorts?

    Inshorts was founded in 2013 and is headquartered in Noida, Uttar Pradesh.

    Who are Inshorts founders?

    The co-founders of Inshorts are Azhar Iqubal, Anunay Pandey, and Deepit Purkayastha.

    Who is Inshorts CEO?

    Deepit Purkayastha is the CEO of Inshorts. He is also one of the co-founders with Azhar Iqubal and Anunay Pandey.

    What is Azhar Iqubal education?

    Azhar Iqubal studied at the Indian Institute of Technology (IIT) Delhi, where he pursued a degree in Mathematics and Computing. However, he dropped out before completing his degree to focus on building his startup, Inshorts.

    What is Azhar Iqubal birthplace?

    Azhar Iqubal was born in Bihar on 7th October 1992. His hometown is Kishanganj. The Inshorts owner age is 32.

    What is Public App?

    Public App is an Indian social network app for local news, with updates on nearby events, business, employment opportunities, and classified ads, among other things.

    What is Azhar Iqubal business?

    Azhar Iqubal is the co-founder of Inshorts, a popular news aggregator platform that delivers short news summaries. It was launched in 2013 to provide quick, easy-to-read news updates.

    He is also the co-founder of Public, a location-based social network app launched in 2019. Public allows users to share updates, local news, and events within their communities.

  • Marketing Strategy That Shot Inshorts to Fame

    Condensing news articles into sixty-worded shorts of crisp information, Inshorts has become popular among people in the digital world in a very short span of time. This company was founded in 2013 by Azhar Iqubal, Deepit Purkayastha, and Anunay Arunav.

    Inshorts summarise news and blogs that can be swiped up one after the other, like stories. This article will discuss the marketing strategy that made Inshorts shoot up in popularity.

    Their strategies become all the more noteworthy because of their success despite the evident oversupply of news channels and blogs in the digital era. It takes careful planning and execution to stand out in such a hyper-competitive market world.

    Finding the Right Niche
    Using the Right Criteria
    Being User Friendly
    Allowing Customisation
    Analyzing the Data Right
    Consumer Based Service
    Using the Right Tools
    Knowing When to Stop

    Finding the Right Niche

    The founders of Inshorts did thorough research on the contemporary market condition before they organized the ways in which their app should function. During that time, people were heavily dependent on blogs and Facebook posts to keep themselves updated with news in the fast-paced world where they could not follow TV channels. However, these sources bombarded them with many links, images, information, and unnecessary notifications.

    The need for a crisp news provider that gives the right information in a short span of time was very important. The master brains behind Inshorts were able to identify this gap and came up with the idea of 60-word stories that users can easily read based on their preferences.

    Annual Revenue of Inshorts
    Annual Revenue of Inshorts

    The company was able to raise revenue from $13 million in 2021 to $18.9 million in 2022. The revenue growth rate of 44.9% demonstrates how successfully the app effectively serves its target users.


    Inshorts: Exceptional Circulation and Its Rapid News Model
    Inshorts summarizes news in 60-word bites for readers. It specializes in internet, IT, digital media. This article gives overview of Inshorts’ Circulation and rapid news model


    Using the Right Criteria

    What determines the success and loss of any venture, for that matter, are the criteria that we look at. As far as Inshorts is concerned, they were not bothered about their content going viral or the amount of time spent on it. They focused on the number of screens that each user goes through. As of now, an average user will go through over 80 screens every day and spend 6 hours and 58 minutes per day on screens connected to the internet. Engaging the user became the priority over making the content viral.

    Being User Friendly

    User Experience of Inshorts
    User Experience of Inshorts

    Inshorts made sure that their user experience was extremely comfortable within their app. Each story is short and without any additional links. There are no prompts to go further into the story or to the next story. It is completely up to the user.

    They have also not focused much on the sharing aspect of it, which has helped the user immerse into their own little world while going through this news. Their primary intention was to get more people to come back to the app rather than getting the news shared.

    Allowing Customisation

    In this small world, everything is news. In that context, it is important to give the user exactly what they want. Most of the users come to Inshorts to not be bombarded with unnecessary news and information like other similar apps and websites. To not give a similar experience, they have developed filters to ensure the kind of news or blogs that they would like to see on their feeds. In this way, the user does not feel overwhelmed with the flooding of information.

    How to Use the app Inshorts

    Analyzing the Data Right

    Today, accessing information is no longer a difficult task. What makes all the difference is the way in which the available data is used for the company’s development. Inshorts is a company that gives a lot of importance to such inferred data. They decide on their strength and weaknesses based on their inferences. For example, being a news discovery app, they had to choose whether to prioritize their editorial team or should they focus on the products they launched. They were successfully able to narrow down their primary focus to strengthening their editorial team based on the data that they received from the time that each user spends on a screen.

    Valuation of Inshorts
    Valuation of Inshorts

    Consumer Based Service

    Information is consumed by all people irrespective of where they come from and what their qualifications are. However, how they consume this information will vary. The same product that is used in tier 1 cities cannot be pushed into tier 2 and tier 3 cities. The way they engage with the internet, the kind of news they like, and how they use the app will all differ. Inshorts earns revenue primarily through advertising on its mobile app.

    Inshorts has ensured that they deliver differently in different areas, respecting their consumer’s requirements. They have recently launched a different app that focuses on video content more than written ones. Through a separate app, people can watch more videos, while those who prefer the regular summaries are not disturbed.


    Success Story of Azhar Iqubal – Co-Founder and CEO of Inshorts
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    Using the Right Tools

    Depending on what your USP is, it is of prime importance to use the right tools to enhance better engagement with the content. Inshorts did not go wrong there as well. They, after various tests and surveys, realized the importance of the right image in every news.

    The content, being only 60 words, demands so much from the accompanying picture. The founders of Inshorts have confirmed the difference that a good picture will make in the way in which each user engages with the stories.

    Knowing When to Stop

    It is only a thin line between when information can be informed and menace. One of the biggest problems that people using mobile phones face is the deluge of notifications. It can be very distracting. However, Inshorts has saved itself from this bad reputation by ensuring that the users will only get a fixed number of notifications every day.

    By using the data of engagement and their preferences, they choose which possible stories are most relevant to the user and will only notify the details of those stories. In that way, the app maintains a safe distance and also stays connected with the user at the same time.


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    Conclusion

    It takes constant planning and persistence to be a successful app in such a competitive market. They have proved that you don’t have to do different things to be successful, but what matters is doing things differently.

    Today, Inshorts has become a name in itself for short news rather than being known as an app. They have identified the gaps and bridged them like no other. Their success lies in focusing on and optimizing the right variables instead of going on the regular ideas of popularity and virulence. The company’s marketing strategy has been extremely effective. The app has developed dramatically in recent years, and it is currently one of India’s most popular news apps. Inshorts’ emphasis on information, customization, accessibility, and affordability has made it a vital resource for people searching for a convenient method to remain up to date on the latest news.

    FAQs

    What are the marketing strategies employed by Inshorts?

    Inshorts ensures it doesn’t deliver the same information that it delivers to tier 1 cities to tier 2 and tier 3 cities. The founders of the app focused on keeping the users informed and engaged rather than delivering viral content.

    What is the current revenue and valuation of Inshorts?

    The revenue of Inshorts stands at $18.9 Million, and its valuation is $550 Million (as of July 2021).

    Why is Inshorts successful?

    Inshorts provides news in less than 60 seconds without bombarding users with unnecessary news and viral content, which is why its users prefer coming back to the app.

  • Inshorts: Exceptional Circulation and Its Rapid News Model

    Data and information are two key concepts in the modern world. Data is raw, unprocessed facts or figures that can be collected from various sources. Information, on the other hand, is data that has been processed and organized into a meaningful form. Both data and information play an important role in decision-making processes across industries as they help organizations make more informed decisions to drive their business forward.

    In today’s society, original news is more important than ever. With the rise of social media and other digital platforms, it can be hard to tell what information is true or not. Fake news has become a major problem in recent years, resulting in confusion and distrust among readers. This makes it even more vital that people are able to access reliable sources of original news and analysis.

    Original news stories provide an unbiased look at current events with accurate facts and reporting. It allows for a greater understanding of the issues being discussed by providing background information on topics and giving both sides of an argument equal coverage. In addition, these stories often feature interviews with experts who can help explain complex concepts in easy-to-understand language. Without original news people and society at large can go directionless.

    This generation can also be more easily distracted by technology, with the average attention span now being 8 seconds. To counter this, it is important to create content that is concise and engaging. This could include using shorter sentences, breaking up long paragraphs into smaller blocks of text, or creating visuals such as infographics or videos to help break up information and keep people engaged.

    Additionally, providing interactive elements such as quizzes or polls can also help maintain attention spans. News in this format can be a game-changing business, and there exists one business that does exactly the same. Inshorts is an Indian news app that does the same. They have been growing with good numbers. Let us see how they are able to do this. This article talks about Inshorts, their rage, and the reason behind the growth.

    About Inshorts
    The Famous Inshorts App
    Technical Facts About Inshorts
    User Psychology
    Reasons Behind Inshorts Success

    About Inshorts

    Inshorts is an Indian news and content discovery platform founded by Azhar Iqubal, Anunay Arunav, and Deepit Purkayastha. Iqubal is all set to be the new judge in Shark Tank India, season 3.

    Inshorts was launched in 2013 with the aim of providing short, crisp, and relevant news to its users. The company, which is based in Noida, serves over 30 million monthly active users and has been backed by investors such as Tiger Global and Sequoia Capital. Inshorts was started in 2013 and was just a Facebook page to provide news in a snakebite format. By the end of their first month, the page had a little over 20K followers. Now their app distills news stories into 60-word summaries.

    It offers a personalized news feed where users can choose topics and sources of news they are interested in. It also offers an AI-powered news feed that provides news stories according to the user’s reading patterns. Inshorts offers news from a range of topics including politics, business, sports, entertainment, and technology. It also provides an in-app video channel, ‘Inshorts TV’, which has news stories from multiple sources.

    Traffic and Engagement in the Last Three Months of 2023
    Traffic and Engagement in the Last Three Months of 2023

    Inshorts is the all-new ultimate news reading experience, delivering users with a quote to spark thought and expand their knowledge. With information on current affairs, politics, business news, and more at their fingertips, Inshorts actively engages with its readers as it summarises long-form stories for convenience. Going beyond mere scanning of articles through catchy video clips and exciting quizzes, this one-of-a-kind platform offers an extraordinary insight into an ever-evolving world – in just 60 words!

    The Famous Inshorts App

    Inshorts has since grown to become India’s largest news platform with over 25 million users. It has been awarded a number of accolades, including being named the best news app by Google Play in 2018. Inshorts has become popular for its unique format which allows users to catch up on the latest news in a matter of minutes. By condensing news stories into 60 words, the app ensures that users can stay informed without having to spend hours reading long articles.

    The app provides users with a range of personalization options, such as selecting their preferred sources and topics, which helps them filter out news stories that do not interest them. In addition to its personalization options, Inshorts also provides a range of features to make it easier to stay informed. These features include a daily digest, which sends users a summary of the top stories of the day, as well as a ‘trending’ section that highlights the most popular stories from the past 24 hours. The app also offers a range of news categories, such as politics, sports, and entertainment, which makes it easier for users to find stories that interest them. Inshorts has become a popular news platform for many users due to its unique format, personalization options, and range of features.

    By providing users with a quick and easy way to stay informed, the app has become a go-to source for news in India. It currently has more than 20 million app downloads. The app wears a crown with a monthly active user base of more than 60 million. Out of them, more than 60% user base is in the age group of 18 to 35.

    Inshorts - Audience Demographics and Age Distribution
    Inshorts – Audience Demographics and Age Distribution

    The Inshorts app is as fun and interactive as it is exciting! Focusing on bite-sized mobile news coverage of current events, Inshorts makes staying informed quick and easily digestible. By serving content in the form of summaries, videos, and infographics, users can quickly swerve from story to story with a few taps of their fingers.

    It can also be used to promote products or services. Examples of news and short-form content include blog posts, tweets, news stories, infographics, and podcast episodes. The advantage of news and short-form content is that it can be more quickly read, watched, or listened to than long-form content. It can also be used to quickly and efficiently convey information or messages to a large audience. Additionally, it can be used to create interest and engagement around a topic or brand. Finally, it can be used to drive traffic to websites and other platforms.

    Technical Facts About Inshorts

    Developing for Inshorts includes working with both Android & iOS integrated languages such as Java & Swift, along with their own back-end APIs for a communication interface between its many components. Plus, implementing real-time analytics provides invaluable metrics to measure user engagement, thus allowing the company to remain prepared and conscious of what’s popular amongst readers of the news.

    The app also has a ‘Share’ feature where users can share stories with their friends and family. In addition to its news offerings, Inshorts also offers features such as ‘Inshorts Picks’ which curates stories from various sources, ‘Top Stories’ which shows trending stories in India, and ‘Today’s Headlines’ which offers a list of the top stories of the day. All these muscles work behind the scenes and make an impact on the lives of many people who stay up-to-date with the latest news through its platform!

    Inshorts App
    Inshorts App 

    The app also has an ‘Explore’ section which allows users to search for and follow topics of their interest. It also has a ‘Bookmark’ feature which allows users to save articles for later reading. Inshorts recently launched a ‘Breaking News’ section which provides breaking news alerts. Inshorts has over 10 million downloads on the Google Play Store and is available in 10 languages. It also has a website where users can access news stories.

    Inshorts was recently in the news for its successful fundraising round. It raised $35 million from Tiger Global Management and other investors, taking its total funding to $100 million. The app has been praised for its simple and intuitive user interface. It has also been lauded for its efforts to make news more accessible to users. Overall, Inshorts is an innovative platform that is changing the way we consume news. It is making news more accessible and is helping users stay informed about the latest developments in India and around the world.


    Inshorts Startup Story – Business Model, Revenue Model, Competitors and more
    Inshorts is an mobile news application that offers news stories summarised in 60 words or less. Lets look at its business model, revenue model and more.


    User Psychology

    User psychology is an important factor in digital products, understanding how their users think and interact with a product. Proper user research helps to create an experience tailored to their needs and ensures customers remain loyal. It broadens the overall user experience by identifying factors, such as perceived functionality, usability, system performance, and aesthetics, which are essential for delivering value. By accounting for these elements designers can create solutions that are not only aesthetically appealing but offer meaningful experiences through meaningful interactions that make sense to use. User psychology should also inform product road maps as it can help in planning out feature development cycles, enabling a better overall user experience.

    A peek into the minds at Inshorts

    Reasons Behind Inshorts Success

    The app has grown tremendously over the past few years and now enjoys a considerable user base across India. In this article, we will discuss some of the key reasons for its success.

    Unique Concept

    One of the primary reasons for Inshorts’ success is its unique concept of providing short news summaries to readers. The idea was revolutionary at a time when most people were used to consuming long articles on their mobile devices or computers. This innovation allowed users to consume news quickly and easily, making it more accessible to a wider audience.

    Effective Distribution Strategy

    Another important factor in Inshorts’ success is its effective distribution strategy. The app is available on both Android and iOS platforms as well as on the web, allowing users to access news summaries anytime, anywhere. In addition, the company has also partnered with several mobile operators to make its content available through their networks.

    Quality Content

    Inshorts also offers high-quality content that is updated regularly by a team of dedicated editors who curate news stories from leading newspapers and magazines. This ensures that readers get only accurate information which helps them stay informed about current affairs without having to read long articles or watch lengthy videos.

    Engaging User Experience

    Inshorts also offers an engaging user experience. The app has a simple and intuitive interface that makes it easy to navigate and find the news summaries one is interested in. Additionally, users can customize their feeds by selecting topics they are interested in or following specific authors whose work they enjoy reading. This helps make the experience more personalized for each individual user.

    Effective Revenue Model

    Last but not least, Inshorts has implemented an effective revenue model that allows it to generate revenue while providing its services free of cost to users. It does this by displaying ads on its platform as well as through partnerships with other brands and companies who use its content for marketing purposes. These are some of the key reasons for Inshorts’ success. The company has managed to capture a large user base by providing a unique and innovative news summarization service that is easily accessible, offers high-quality content, provides an engaging user experience, and has an effective monetization model in place.


    The Unique Yet Effective Marking Strategies of Inshorts
    Inshorts is a mobile news app that summarizes and presents news in less than 60 words. Here’s a look at its marketing strategies.


    Conclusion

    Inshorts is a popular news app that provides users with short summaries or ‘Inshorts’ of daily news stories. The app has become incredibly popular due to its user-friendly interface, easy navigation, and comprehensive coverage of the latest news from all over the world. Additionally, Inshorts also offers personalized recommendations based on user’s interests and preferences, helping them stay up to date with the latest developments in their areas of interest.

    The future of Inshorts looks bright, as the company continues to focus on delivering concise, easily digestible news content to its users. In the coming years, Inshorts is likely to expand its reach and technology to become a leader in the news aggregation and delivery space.

    FAQ

    What kind of app is Inshorts?

    Inshorts is an aggregator app that summarizes news articles in 60 words and covers a wide range of topics, including tech and business.

    Why is Inshorts successful?

    Inshorts generates revenues as a content aggregator by driving users to publishers’ websites and also through advertising commissions.

    Who is the CEO of Inshorts?

    Azhar Iqubal is the co-founder and CEO of Inshorts. He was named ‘Entrepreneur of the Year’ in the media category at the Entrepreneur Awards 2022 organized by Entrepreneur India magazine. Azhar is also all set to be the new judge in the Shark Tank India, season 3.

    Is Inshorts a social media?

    Inshorts is a news aggregation app that lets users summarise news in 60 words. The latest addition to its portfolio – the Public app – is a local social app that provides users with videos about the places they live in.