In a significant move toward inclusive financial growth, InPrime Finserv, a tech-enabled NBFC focused on India’s emerging middle class, has raised INR 50 crores ($6.02 Mn) in a Series A1 funding round. The round was led by Pravega Ventures with continued backing from existing investors Z47, InfoEdge Ventures, and Kettleborough VC.
The capital will power InPrime expanding into deeper geographies, often referred to as ‘Bharat’, where aspirational, credit-deserving households remain underserved by traditional finance.
Founded in 2021 by Sneh Thakur, Manish Raj, and Rajat Singh, InPrime Finserv is focused on serving India’s Informal Prime Households—aspirational customers with stable incomes and a strong drive for upward mobility. This segment includes micro and nano entrepreneurs, self-employed professionals, small retailers, and those engaged in farming and allied agri sectors.
The founding team brings deep experience in lending and financial services with past Leadership roles at Ujjivan Small Finance Bank. This gives them a practical, customer-first approach to solving grassroots credit challenges.
“Our Prime customers, the emerging middle class, driving India’s informal economy, bring relentless drive and determination that keeps local economies humming. Yet, when it’s time to fund their next leap, they are forced to stitch together loans, one painful step at a time.
We are fixing that. InPrime’s tech-first, self-service platform — reinforced by local field teams — lays the digital railroads these entrepreneurs deserve, delivering formal-economy-grade service and real control in one place. When they grow, India accelerates toward its $10-trillion ambition and we’re proud to stand shoulder-to-shoulder with them.” said Rajat Singh, Co-founder and CEO, InPrime Finserv.
“India’s emerging middle class is the engine of the country’s next economic chapter. InPrime is building where it truly matters. They’re expanding access and reimagining what a credit experience should look like for this segment. Their first-principle thinking, sharp customer insight and disciplined execution make them exactly the kind of company we back at Pravega” said a spokesperson from Pravega Ventures.
“Expanding credit access for the real economy is core to India’s path to becoming a developed nation. InPrime is applying first-principles and digital first thinking for Bharat’s small businesses, upgrading the approach with their aspirations.” said Avnish Bajaj, Founder and Investor, Z47. “The founding team of Rajat, Sneh, and Manish have an enviable through cycle track record of executional excellence in serving this customer set with deep empathy and are building a generational institution in financial services. We are delighted to double down on our partnership.”
Since its inception, InPrime has served over 7,500 households by providing nearly INR 100 crores of credit to the emerging middle class
Over the next 12 months, the company aims to expand its footprint to around 50 locations, resulting in a presence across Karnataka, Uttar Pradesh, Rajasthan, and Haryana.InPrime will strengthen its existing product suite, deepen distribution through diverse channels—including its proprietary Credit-O-Meter, a vernacular digital discovery tool that identifies high-intent, creditworthy customers—and make a focused foray into secured lending. The company also plans to explore strategic co-lending partnerships to scale and diversify its capital base.
About InPrime Finserv
InPrime Finserv (STK Credit Private Limited) is a NBFC focused on expanding access to structured credit for India’s emerging middle class. With a risk-first mindset and a tech- and data-led approach, InPrime endeavours to build a best-in-class, multi-product, multi-channel experience tailored to its target segment. Backed by marquee investors including Pravega Ventures, Z47, InfoEdge Ventures, Kettleborough VC and Titan Capital, InPrime is building a scalable and responsible financial institution rooted in trust and technology.
About Pravega Ventures
Pravega Ventures is an early-stage venture capital fund investing in founders at the pre-Series A and Series A stages across enterprise and fintech. They back transformative ideas with the potential to redefine industries, offering more than just capital. As a long-term partner, Pravega provides strategic guidance and operational support to help startups scale into category leaders.
About Z47
Z47 is a “founders-first” venture capital firm with an AUM of $3.5 billion, spanning over 100 investments since 2006. Our commitment is to founders who are determined to lead India to its destiny as a developed nation by 2047. Z47’s investment focus includes Fintech, Consumer, B2B Manufacturing, and Enterprise AI. We are proud partners to Five Star Business Finance, Ola, Ola Electric, OfBusiness, Razorpay, Dailyhunt as well as Jupiter, OneCard, Oxyzo, and Scapia. Z47 has offices in Mumbai, Delhi and Bangalore.
Damini Bhandary