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Tag: Influencer

  • 20 Ways to make money on Social media as an Influencer in 2021

    Influencers of all sorts have seen substantial growth in the last couple of years. An influencer can be anyone who does well on any particular platform and has a good number of followers to back them and their actions.

    With digitization, people all over the world can showcase their abilities and skills. The Internet has provided a platform for everyone to showcase their talents to the world and get a chance to be recognized. Platforms such as Instagram, Facebook, YouTube TikTok, and more such apps make it easier for one to create and upload their content and gather an audience.

    Having a digital presence is a must in today’s world as one can gain a tremendous following within a short span. For example, someone like the 21-year-old Khabane Lame, who is also known as Khaby Lame, no longer has to work in a factory as he is now a multi-millionaire. He achieved this feat without even saying a single word and simply by uploading funny videos and sketches on platforms such as tik-tok and Instagram.

    There can be several ways through which one can make money as an influencer.

    1. Promotion of Affiliate links
    2. Sell digital products
    3. Sell physical products
    4. Being a brand ambassador
    5. Publishing sponsored post
    6. Making visual content for sale
    7. Social media marketing services
    8. Producing high-quality content
    9. Creating influencers network
    10. Creating your Patreon Account
    11. Co-create a product line
    12. Promote your own products
    13. Selling personal Merchandise
    14. Running advertisements across your content
    15. Sell your Autopgraph/Personalized items
    16. Creating a Podcast
    17. Public Speaking
    18. Being a Host, Judge or a Guest at an Event
    19. Livestream/Superchat on Youtube
    20. Create a Online Course or Workshop
    FAQ

    There are several high-paying affiliate programs that one can join and make a decent commission for the sales you generate. In addition, there are many brands that are willing to pay bucks for marketing their affiliate programs.

    2. Sell digital products

    An influencer can very easily sell digital products such as an image, audio, signatures, or any such digital products. If the product is unique and special, the audience will definitely try to get their hands on it.

    3. Sell physical products

    People are often looking out for quirky and unique products on various media platforms. Any physical product can be sold through multiple media platforms by influencers, and they can make good profits out of it.

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    4. Being a brand ambassador

    Getting associated with a brand and being their ambassador can help you make some big bucks as it’s a high-paying option for an influencer.

    5. Publishing sponsored post

    Instagram Sponsored post
    Instagram Sponsored post

    An influencer can publish a sponsored post onto their feed or maybe even stories. As an influencer already has a huge following amongst the masses, brands can really benefit from publishing their post via influencers.

    6. Making visual content for sale

    Uploading photos and videos on platforms such as Instagram and Facebook is a great way to earn money for influencers. For example, travel, hotel booking, automobile companies pay influencers to upload such content showing their product in a positive light.

    7. Social media marketing services

    Influencers always try to reach out to the target audience, increase sales and promote a product. People are willing to learn these skills, and Influencers can make good money by providing such services.

    8. Producing high-quality content

    Various media platforms pay their content creators as per the performance and engagement with the audience. Therefore, influencers can create good quality content and get paid directly from their platform.

    9. Creating influencers network

    Joining/creating an Influencers network can be a great way to meet new people, get more brand deals, learn and earn from the Influencers network.

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    10. Creating your Patreon Account

    Patreon Website
    Patreon Website

    A Patreon account is basically an exclusive group of people who pay a certain amount, and influencers can benefit from it. Influencers get a decent earning from this method, and in return, they can make exclusive content that is unavailable for the rest of the audience.

    11. Co-create a product line

    An influencer can collaborate with a company and come up with a unique product line. There are various creators/influencers who choose this option as there’s not a lot of effort and time that really goes into it. Influencers only have to carry out half of the tasks. Virat Kohli creating One8 line-up with the collaboration of Puma is a good example here.

    12. Promote your own products

    By having affiliate links to the products that you use personally, and people would want to use it as well, influencers can get a share of the total expenditure that the audience makes.

    13. Selling personal Merchandise

    Merchandise
    Merchandise

    Influencers can create their own merch and other goodies and sell to their viewers and audience. Selling merch is a great way of interacting with the audience and earning good bucks along the way.

    14. Running advertisements across your content

    Having advertisements of various brands or products on your content can get you paid well, and it also showcases what brands you like and follow for your audience to understand influencers in a better way.

    15. Sell your Autopgraph/Personalized items

    If an Influencer has a loyal fan base, they will be more than willing to buy your Autograph and other personalized items.

    16. Creating a Podcast

    Podcasts
    Podcasts

    A podcast is growing and positively accepted by people nowadays. People love to listen to podcasts while working out or even while driving. Podcasts can provide entertainment as well as valuable information, and therefore, influencers should definitely try their luck in podcasts.

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    17. Public Speaking

    Public Speaking
    Public Speaking

    An influencer can attend various public speaking events and get paid well. Even fan – meetups are a great way of interacting with the audience and earning good bucks along the way.

    18. Being a Host, Judge or a Guest at an Event

    Influencers can attend various shows or events as a guest or host. In addition, there are various events from comedy to awareness towards various good causes which an Influencer can attend.

    19. Livestream/Superchat on Youtube

    YouTube Livestream is a very good option for influencers to try out as the audience pays well and really appreciates the effort that goes into it and pays via super chat and other options. There are many creators across different formats who try their luck in Livestream. All that one needs is an entertaining and charming personality.

    20. Create a Online Course or Workshop

    Influencers can create an online course or workshop in the field they are really good at and sell it to their viewers. This course may contain values and methods as well as personal stories of hardships and how to deal with them.

    Conclusion

    These are some of the ways in which an Influencer can make quick bucks attain financial stability. Some of the methods can be easier than others. But, at the end of the day, if you love what you do and carry it on with hard work and dedication, money will surely come along the way.

    FAQ

    How do influencers make money?

    Influencers make money by social media marketing, guest appearance, sponsored post, and running advertisement across their content.

    Can you make a living as an influencer?

    Yes, you can make a living by being an influencer.

    Is being an influencer worth it?

    As an influencer, you can make some pretty good money. However, one thing you should remember is that you have to be genuine in front of your audience or  you may have a difficult time growing your personal brand.

  • List of Brands Endorsed By Kendall Jenner

    Many top fashion designers and labels often rely on A-list models as the brand ambassador because they can help the brand in influencing potential customers and get billion-dollar revenue. Kendall Jenner is an American model, socialite, and media personality that is in demand in the advertising world.

    Kendall Jenner rose to fame because of her family-based reality TV show called Keeping up with The Kardashians. She then started modeling at age of 14 and by the next year, she walked the runways for New York, Milan, and Paris fashion weeks. Kendall has so far done multiple cover shoots for magazines such as American Cheerleader, Teen Prom, Looks, Raine, GenLux, Lovecat,  Flavour Magazine, Vogue, Teen Vogue, LOVE, Harper Bazaar, Vanity Fair, V, Self Service Magazine, etc.

    Kendall hails from a very popular family as her sisters Kylie Jenner, Kim Kardashian, Khloe Kardashian, Kourtney Kardashian and their mother Kris Jenner are all fashion moguls, businesswomen and celebrities in their own rights. According to Forbes, Kendall became the world’s highest-paid model in 2017.

    So far the model has walked runways for brands like Sherri Hill, Forever 21, Marc Jacobs, Givenchy, Chanel, Donna Karan, Tommy Hilfiger, Fendi, Bottega Veneta, Pucci, Dolce & Gabbana, Balmain, Alexander Wang, Vera Wang, Michael Kors, Calvin Klein, H&M, Versace, Dior, Elle Saab, and many more. Another notable achievement of Kendall Jenner’s modeling career is that she walked the runway for Victoria’s Secret Fashion Shows over three times.

    The net worth of Kendall Jenner is estimated to be over $45 million in 2021. Kendall was once called “The Instagirl” by Vogue as she has revolutionized social media modeling. She is known to over USD$608,000 for an Instagram post and over $300,000 for a tweet. Some of the brands endorsed by Kendall Jenner are Longchamp, Reserved, Stuart Weitzman, Adidas, Pepsi, Estee Lauder, Kylie Cosmetics, etc.

    Reserved
    Estee Lauder
    Pepsi
    Kylie Cosmetics
    LongChamp
    Stuart Weitzman
    Adidas
    Frequently Asked Questions

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    Here are the brands endorsed by Kendall Jenner

    Reserved

    Reserved is a polish clothing store chain and a part of the LPP company which was started in 1989. The brand has had more than 1,700 stores in over 20 countries since being launched in 1999 by Marek Piechocki and Jerzy Lubianiec. The company has made many popular brands endorsing campaigns with celebrities like Kate Moss, Cindy Crawford, Adwoa Aboah, Jourdan Dunn, Jon Kortajarena, and Irina Shayk.

    It was only in 2019 that Reserved signed Kendall Jenner as its brand endorser. The model was part of the multimedia AW19 campaign, which showcases her in a backdrop of an Italian villa playing dress-up with Reserved latest collection. The campaign was inspired by 1970s aesthetics it shows Kendall’s transformations into a mermaid. The commercial was shot using film and pays homage to European cinema.

    Estee Lauder

    Estee Lauder is a multinational conglomerate that makes products in the sectors of skincare, makeup, fragrance, hair care. The company has its headquarters in midtown Manhattan, New York City, and owns cosmetic companies like BECCA, Bobbi Brown, Clinique, Estee Lauder, La Mer, MAC Cosmetics, Smashbox, Too Faced, Tom Ford, etc.

    As of 2018, the company ranked 258 in the list of Fortune 500 list of American corporations by revenue. Estee Lauder signed Kendall Jenner as its brand ambassador in 2015, since then the model has been featured in multiple Estee Lauder ad campaigns and created her own limited edition lipstick for the brand.

    Commenting on why the company chose her, Jane Hertzmark Hudis, the Global Brand President of Estee Lauder said that, Kendall Jenner is an ultimate Instagirl and so the company is excited to leverage her image, voice, energy, and extraordinary social media power to introduce Estee Lauder to millions of customers around the world.

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    Pepsi

    Pepsi is a global leader in the market of carbonated soft drinks and manufactured by the Beverage giant PepsiCo. The drink was first developed in 1893 by Caleb Bradham. PepsiCo has its headquarters based in Harrison, New York, and encompasses all aspects of the food, snack, and beverage market. The company is over 120 years old and its main subsidiaries under PepsiCo are brands like Pepsi, Tropicana, Quaker Oats, Frito Lays, Gatorade, etc.

    PepsiCo sells its wide range of products in over 200 countries and has 23 snack and beverage brands that generate more than $1 billion in sales. In 2017, Pepsi made an ad campaign named Live for now – moments featuring Kendall Jenner. The ad campaign showed the model participating in a photoshoot and then joining with a protest march that is making its way down the street.

    She is then seen approaching the police officer and offering him a can of Pepsi in order to defuse tensions. However, the ad clearly missed the mark as it was criticized stating that it co-opted protest movements for commercial gain. The company removed the ad within 48 hours of the public outcry and apologized to the audience and Kendall Jenner saying that they did not intend to make light of any serious issue.

    Kylie Cosmetics

    Kylie cosmetics is currently one of the biggest brands in the cosmetics industry. The company was founded by Kylie Jenner and her mother Kris Jenner in 2015. They initially started selling Kylie’s lip kit under the seed company, after the product became successful the brand was renamed Kylie cosmetics.

    According to Forbes, the makeup company was estimated to be over $900 million in 2019. The same year Coty Inc. bought over 51% of the controlling stake in the company for $600 million. In 2020, Kylie Cosmetics collaborated with Kendall to create a limited collection called “Kendall By Kylie Cosmetics”.

    Kendall is the last sister to collaborate with Kylie. The collection consisted of products such as Pressed Powder Palette, Kendall Lip Blush Kit, Lip Gloss, Kylight Stick, Bronzer Stick, Blush Stick and blotting powder with products starting at $35. The siblings expressed their excitement on Instagram and showcased their products to their fans, the collection was so successful that it sold out in 24 hours.

    List of Brands Endorsed By Kylie Jenner
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    LongChamp

    LongChamp is a leading luxury leather goods company with its headquarters based in Paris, France. The company was founded by Jean Cassegrain in 1948. It initially started out with small leather goods like wallets, passport covers and it wasn’t until 1971 that the company launched its first handbag.

    Currently, LongChamp is a pioneer and the best luxury leather maker as it offers a wide range of products like leather and canvas handbags, luggage, shoes, travel items, fashion accessories, and even women’s clothing. LongChamp is now available in over 80 countries with 1,500 points of sales and 300 stores. The company signed Kendall Jenner as its brand ambassador for its Autumn/Winter 2017/2018 collection.

    Kendall has appeared in its ad campaign where she can be seen showing off LongChamp’s garments, accessories, and leather goods. The campaign is said to be described as 21st-century Amazon by the brand. Sophie Delafontaine the creative Director of LongChamp said that Kendall is an independent, elegant, and free woman which is exactly what Longchamp stands for.

    Stuart Weitzman

    Stuart Weitzman is a high-end shoe company that was founded in 1986. The Spanish company has a history of over 35 years and is known for its craftsmanship and precisely engineered fit. Stuart Weitzman was sold to Coach, the luxury fashion house, for $574 million in 2015. The aim of the company is to inspire women around the world to shine with confidence with every step they take.

    The brand signed Kendall Jenner as its brand ambassador in 2019, since then the model has been featured in its ad campaigns such as SW Boot Camp and the #SWWomen. In the #SWWomen campaign, she has been featured along with singer Willow Smith, Chinese actress, and singer Yang Mi, and model Jean Campbell. The four ladies showcase the new line of ‘nude’ shoes that cater to an array of skin tones which is designed to be a wardrobe staple.

    Adidas

    Adidas is a pioneer and one of the topmost multinational companies that is known for its shoes, clothing, and accessories. The company has its headquarters in Herzogenaurach, Germany, and is the second-largest sportswear manufacturer in the world after Nike. As of 2018, the company was listed at over €21.915 billion. The major competitors of Adidas are Nike, Puma and Under Armour.

    Adidas was founded by Adolf Dassler in 1949 and currently has over 62,000 employees along with being available in 100 different countries. The brand signed Kendall Jenner as its endorser for the Adidas Originals Campaign in 2017. The company said that the model embodied the spirit of Adidas Originals as a creative force shaping the world today by challenging the status quo in her very own way.

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    Conclusion

    Kendall might have started on as a celebrity at a very young age because of Keeping up with Kardashian but has worked her way through her modeling career on her own. Kendall is now one of the topmost influencers on social media as she has over 175 million followers on Instagram and 31.5 million followers on Twitter. Kendall Jenner is one of the most sought-after models for runways, magazine covers, and ad campaigns.

    Frequently Asked Questions

    Who is Kendall Jenner?

    Kendall Jenner is an American model, socialite, and media personality that is in demand in the advertising world.

    What is the net worth of Kendall Jenner?

    The net worth of Kendall Jenner is estimated to be over $45 million in 2021.

    What are the brands endorsed by Kendall Jenner?

    Some of the brands endorsed by Kendall Jenner are Longchamp, Reserved, Stuart Weitzman, Adidas, Pepsi, Estee Lauder, Kylie Cosmetics, etc.

    How much does Kendall Jenner charge for brand endorsements?

    Kendall Jenner is known to over USD$608,000 for an Instagram post and over $300,000 for a tweet.

  • Mad Influence Marketing Platform: Get the Best Influencers for Your Business

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Mad Influence.

    This age is often regarded as “the social media age”. With the increasing number of social media users, influencer marketing is becoming an important component of marketing strategy for many brands. The increasing popularity of influencer marketing can be gauged from the very fact that Google searches for the term ‘influencer marketing’ grew 1500% over 3 Years, from 2015-2018. Social Media today is flooded with influencers and that too of many types – Mega, Macro, Micro, Advocates, Referrers, and Loyalists. If you too are planning to leverage influencer marketing for promoting your business, and wondering how to do it best, ‘Mad Influence’ is the place to be.  

    It is one of the Best Influencer Agency in India .Read more about Mad Influence Company Profile, Challenges, Founder, Revenue, logo, tagline, etc.,

    This platform connects brands to influencers across various social media platforms, so that brands can find the best influencers for attracting customers. Mad Influence is among the top 10 infuencer marketing agencies in India.

    StartupTalky approached Mad Influence CEO Gautam Madhavan, to get a better picture of how the company is simplifying influencer marketing for brands.

    Mad Influence Highlights

    Startup Name Mad Influence
    Headquarter Noida
    Founder Gautam Madhavan
    Sector Service
    Founded 2018
    Parent Organization Dutch Vibration Solutions Pvt. Ltd.
    Website www.madinfluence.com

    Mad Influence – About and How it Works
    Mad Influence – Founder and Team
    How was Mad Influence Started
    Mad Influence – Startup Challenges
    Mad Influence – Name, Tagline and Logo
    Mad Influence – Revenue
    Mad Influence – User Acquistion
    Mad Influence – Growth
    Mad Influence – Future Plans
    Mad Influence – FAQs

    Mad Influence – About and How it Works

    Mad Influence helps build the brand through influencers. From the amplification of content to the creation of content – Mad Influence does it all for the brands. It brings together talents, content creators and influencers to create amazing influencer marketing campaigns for brands.

    What we offer is solution for humans by the humans. Real life Influencers spreading word of mouth and promoting a brand or a service in real time is the best way to market anything and that’s what we do – Mad Influence founder Gautam Madhavan says emphasizing the services provided by the company.

    Mad Influence provides the brands with a dedicated dashboard, and with the help of an integrated Artificial Intelligence tool built-in on their platform, Mad Influence helps brands get real time analytics of their influencer campaigns and track performance. The platform also helps brands to access between thousands of influencers with just one click.

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    Mad Influence – Founder and Team

    Gautam Madhavan – Founder of Mad Influence

    Gautam Madhavan is the founder of Mad Influence. A commerce graduate by qualification, Gautam, worked with various organizations in marketing and business development roles before starting his own venture. He also founded ‘Go Dutch India’, a reward based crowdfunding platform, prior to plunging into the influencer marketing domain.

    How was Mad Influence Started

    Mad Influence was started with a vision to connect humans digitally and build a sustainable community of content creators.

    The idea clicked Gautam while he was attending a conference. Gautam noticed that while there was just one speaker speaking at the conference, there were many listeners who were not only interested to listen to the speaker, but also were serious enough to take the learnings and implement in their lives. This made Gautam to think of a platform that brings together many influencers and content creators, who could bring about a large impact on a larger audience. Thus Mad Influence came into the picture.

    The platform was started on January 1st, 2018. Since then, they have on-boarded over  10,000 content creators, influencers, and brands across India from multiple networks including Facebook, Instagram, Tik Tok, YouTube, Twitter, etc.

    Mad Influence – Startup Challenges

    During the inception of Mad Influence, the concept of Influencer Marketing was new. This created a havoc of lack of trust with much less market knowledge. This also effected the startup to hire freshers in the influence marketing domain.

    Though this still remains an issue, but things have changed considerably over the years. Maintenance of cash flow in this field is a struggle. As it is necessary for the startup to pay its creators on time, in order to not lose credibility. But on the other hand, the payment schedules of clients is different.

    In order to overcome the challenges, Mad Influence conducted workshops across Delhi for influencers, teaching them how to create content, monetise and grow.

    The team also replicated this initiative in other cities like Mumbai and Chandigarh. It help influencers with content production, which enables speeding up the entire process of influencer marketing.

    Regarding the imbalance in Cash flows, the team figured out a financial cycle set up with each customer and made sure that the mutual agreement is relied upon at all times. It has solved a lot of cash flow cycles compared to the previous ones.

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    Mad Influence is all about bringing the digital influencers to come together and create immersive content to engage with their audience and upsell. To achieve this, Mad Influence is created as a community, where the members are passionate and Mad about Influencing, Mad about creating, Mad about everything they do. Hence the name Mad Influence.

    MAD is not a word, it’s emotion here – the Mad Influence founder, Gautam Madhavan says

    Mad Influence Marketing Agency - Be the Brand
    Mad Influence Marketing Agency – Be the Brand

    Mad Influence’s tagline is ‘Be the Brand’

    As we cater to the digital community who are normal human beings and not real time celebs , we want them to become a brand first and then Influence later. This makes us work harder to make every associated creator with us to build a self sustaining brand for himself or herself – Gautam quotes speaking about the idea behind the tagline.

    As far as the logo is concerned, the MAD is designed in such a way that M looks like a magnet and the Influence that’s written beneath that means that MAD attracts Influence.

    Mad Influence Logo
    Mad Influence Logo

    Mad Influence – Revenue

    With initial investment of Rs.1 Lakh , Mad Influence started as an influencer marketing startup in 2018. Currently, its revenue is over 50 lakh per month

    The platform recently won a place in the Top 100 Marketing Startups in Asia at MadCon Dubai.

    Mad Influence – User Acquisition

    What helped the Mad Influence team best regarding user acquisition and retention is their approach to clients. They take their client’s projects personally like it’s their own brand. This helps the brand to open up with them more genuinely. Proper understanding of the client’s needs helps them serve the clients in the best possible way.

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    Mad Influence- Growth

    Today, Mad Influence is working with almost all the leading Music Labels and Movie Production houses of Bollywood and Pollywood and soon they plan to collaborate down south.

    In terms of brands, they are already catering to the Fortune 500 brands like Puma, Idea Cellular, Colgate, etc and also the upcoming startups in India like Oyo Rooms, Club Factory, Alibaba.com, etc and soon would be planning to build sustainable yet affordable solutions for every brand that enters India. Mad Influence is the official agency Partner of TikTok in India. Mad influence is also the official influencer partner of T-Series, which owns a 90% market share in Bollywood music.

    Mad Influence – Future Plans

    With growing advent in technology, the startup is on a verge to build various Internet Products in field of AR (Augmented Reality), VR(Virtual Reality) and AI(Artificial Intelligence) to support business. An automated dashboard is being built for influencers and brands, This will help them make the process more sophisticated and reliable.

    Mad Influence – FAQs

    What is Mad Influence?

    Mad Influence is one of the best Influencer Marketing agencies in India. It helps you build your brand by connecting brands to influencers across various social media platforms.

    Who is the Founder of Mad Influence?

    Gautam Madhavan is the founder of Mad Influence.

    What is the tagline of Mad Influence?

    Mad Influence’s tagline is – “Be the Brand”.

    What is Influencer Marketing?

    Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Influencers have specialized knowledge & insight into a subject. Their pre-existing presence in a niche helps brands to connect with their prospective/existing customers.

    What does Mad Influence offer?

    This platform connects brands to influencers across various social media platforms so that brands can find the best influencers for attracting customers. Mad Influence is among the top 10 influencer marketing agencies in India.

    Who is an influencer?

    An influencer is the people who have the power to influence the audience and customers by their established reputation and expert-level knowledge in their field.