One Plus since its launch in 2013, has grown to become a serious competitor to the established brands in the industry. Founded by Pete Lau and Carl Pei, OnePlus had humble beginnings with only 5 employees which have exponentially grown to employ 2700 people today. In fact, OnePlus has put an end to the duopoly of Samsung and Apple. In 2021, they claimed an annual turnover of $2 billion. The quick growth of the debutante company have brought in a lot of attention to the company’s marketing strategy.
Until OnePlus, android manufacturers were not particular about user experience. However, OnePlus observed this gap and decided to play in. They kept user experience and requirements as the base of their products. Their customer services are also driven by this ideal. When the customers felt that their demands and requirements are being catered to, the company was able to build up their trust.
Collective Sense of Community
Anybody using OnePlus will be aware of their strong community in which the brand always maintain a deep contact with. Today, it has more than 5 million members.
From meetings to queries, OnePlus community is a go to place for all its customers and act as a bridge between them (customers) and the management. Another highlight is that, this community is a place of dialogue where the users can also submit their ideas and proposals to the firm.
Increasing People Participation
OnePlus primarily endorsed its products through their own customers. When they became brand advocates, the credibility of the firm increased. Apart from that, OnePlus provided high quality gadgets at competitive prices. As they gained public popularity, they slowly ventured into the social media space where they have immense support.
OnePlus took a unique turn when it came to delivering their phones. To build up excitement and demand, they gave away gadgets initially only through contests and referrals from existing OnePlus customers.
Just as they expected, it created a sense of spurring exclusivity which was never seen before. Because of this reason, every time when a OnePlus products is announced, the entire mobile industry waits eagerly for it.
Generating Publicity Through Word of Mouth
Working of quality and user experience, OnePlus was able to build a very strong customer base who trusted the company. A large portion of their popularity was spread through word of mouth.
Their reach will be evident when one get to know that they sold 1.5 million handsets by 2014 in the international market without spending a single penny on marketing. This is the magic that quality and connectivity can do.
Tag Line and Advertisements
With the tagline ‘Never Settle’, OnePlus have conquered the social media market like never before. Their messaging posts ads had this tagline which was taken to their hearts by the customers.
Their campaigns such as ‘Smash the Past’ have become a great hit.
Through their effective marketing, they not only got a strong fanbase but also loyal advocates of the brand.
Keeping the Memory Afresh
While it is important to give the best to the customers, the time gap between each launch is also very important. Aware of such a scenario, OnePlus makes sure that they keep its memory alive within their customers.
For this purpose, they launch different colours and editions in a staggered manner across the product lifecycle. Since they only launch one to two phones every year, they are capable doing this kind of production and launching in an efficient manner.
OnePlus became popular by revolutionising the entire mobile industry by bringing in quality products at an affordable price. They were successful, mainly because, customers were also a part of this revolution. In fact OnePlus grew along with the expectations of the customers.
Analysing structural gaps and being aware of possible pitfalls, OnePlus carefully steered up the ladder through careful calibrations and tactical approaches to understand and deliver according to the needs of the customers.
FAQ
What is the target market of OnePlus?
The target market of OnePlus lies within the limit of 14 to 35 years of age.
What is the market share of OnePlus in India?
OnePlus has 48 percent market share in the smartphone market in India.
Who is the founder of OnePlus?
Pete Lau and Carl Pei are the founders of OnePlus.
Influencer marketing is the type of promotion that relies on using key pioneers and personalities to drive your message to the bigger market. As opposed to promoting to an enormous gathering of shoppers directly, you rather procure or pay influencers to get the word out for you. Influencer promoting regularly goes connected at the hip with two different types of showcasing: web-based life advertising and substance showcasing. Most Influencer battles have a type of internet-based life segment, whereby influencers are relied upon to get the message out through their social channels.
Numerous influencer battles require a substance component wherein you may make content for the influencers, or they make the substance themselves. Even though web-based life and substance advertising regularly fit inside influencer crusades, they are not synonymous with influencer promotion.
The impact on the economy has changed how we purchase things. About 67% of advertisers report that they are occupied with some type of influencer marketing, a number that is probably going to grow as web-based social networking influencers acquire standard presentation. The influencer economy is moving towards increasingly streamlined arrangements, grasping instruments like influencer systems, coordinating stages benefits, and automated processes to assist brands with tapping influencers more effectively.
Brands who aren’t a piece of this economy are losing control. Customers currently control the purchaser’s adventure, and they are becoming more enthusiastic with the advancement of computerized promoting. Here are some drawbacks of computerized
40% of advertisement income lost to promotion obstruct by destinations that target recent college grads – President of IAB.
$7.2 Billion evaluated worldwide misfortunes to bot extortion in 2019.
56% of paid, for advanced promotion impressions are never observed.
62% of customers trust marks less.
A colossal 66% of clients are overpowered by such a large number of web-based promotion of messages, and 20% of purchasers would blacklist a brand in light of inordinate advertisements. Advertisers should think about influencer content since it gives the ideal fix to “promotion weakness” and unlike conventional advertisement crusades, doesn’t convey genuineness.
Brilliant brands are battling this by utilizing influencer marketing in India to make a continuous discussion with shoppers, perceiving that they are impacted by various individuals at various times in different ways. Rather than unavoidable losses from advanced promoting, brand social and substance showcasing, the influencer marketing in India goes past reach and snaps to consistent commitment and discussions that drive trade. This gives you measurements that issue and line up with your business objectives, some of which are:
Pulling in new clients.
Expanding rehash buys.
Driving client dependability.
Augmenting client lifetime income.
The Influence of influencer
Shoppers need genuine voices, not anonymous deals administrators who utilize a similar old stunt. Advertisers can’t overlook influencer marketing in India anymore since content makers can drive business development and convey credibility that draws in with crowds. Envision a large number of voices having valid discussions about your image that hold influence in a manner your voice alone never could. That is the intensity of influencer marketing. The scope of influencer marketing in India is very high as consumers in the country are easy to mould and influence.
How Does Influencer Marketing Work?
If you’re a marketer and feeling the pressure of delivering more revenue while having less control over messaging, you’re not alone. The landscape of marketing has changed significantly and consumers determine the messaging they want to see. Brands no longer have center stage, consumers do. If you want to be a part of consumer conversations, you have to play by their rules. Social media is where consumers are having conversations today, and one of the most impactful products to emerge is that of influencer marketing in India. So how does influencer marketing work?
At a high level, it is a form of branded engagement where marketers connect with those who boast prominent social footprints. The goal is to plug into new communities and connect the brand/product to new audiences through the voice and trusted relationships of the said influencer.
How Does Influence Marketing Work?
Authentic content creates trust. People gravitate toward digital influencers because they value the content that they create. Developing strategic relationships with these influencers allows brands to incorporate their messaging into that content and share it with consumers through a trusted source. To make the most of this opportunity, brands must allow influencers the ability to stay true to themselves when working on sponsored content.
Insincere or irrelevant content will rapidly erode an influencer’s power by reducing their followers’ trust in them. If brands want to be relevant to consumers, they must think of media as a way to attract, engage, and convert prospects. That means meeting consumers with content they care about and trust. Working with influencers is an effective way to fuel a conversation about a brand using trustworthy content.
Influencer Marketing Growth
Since influencer marketing results in engagement, it also results in earned media. Influencers are experts at generating discussions online, and the content they create on behalf of a brand is talked about, shared, and reposted. That is earned media. Earned media is trusted more by consumers. When influencers write about their own experiences and share compelling content about a brand, it can have a dramatic effect on their audience.
Online activity is a core part of the decision making process. In today’s digital world, people can access information about products long before they reach a brand site. They turn to their peers online for recommendations about products, they look for information through search engines, and they read product reviews. Therefore, it makes sense for brands to partner with social media influencers. They can share product and brand information that shapes purchase decisions.
Social media has changed the way brands interact with consumers by fostering an environment where consumers have immediate access to information. Through social media, people gather input about brands and products and then make purchase decisions based on what they discover. Successful brands leverage social media to stay connected with consumers by actively participating in this online dialogue. However, advertising is not the same as being part of the conversation.
Growth of Influencers
How To Start An Influencer Business?
Like any advertising strategy, an influencer program requires focus and arrangement. You won’t discover vital achievement just by sending free things out to everybody who asks or to your current companions and associates. So, here are some steps to start an influencer business,
Discover Influencers And Decide What To Pay Them
Much like any system, exploring is the initial step. Pick the system you need to concentrate on first. You can generally extend to different systems later; in case you’re starting out, stay with one. In a perfect world, your image should as of now have a nearness on this system and knowledge of it. Socioeconomics fluctuates on each system.
The business you’re in matters when you want to actualize an influencer showcasing procedure. Magnificence and style brands sparkle on Instagram and YouTube. The computer game industry overwhelms on Twitch. During your examination stage, investigate the kind of influencers you’re keen on. Are you going for big names with monstrous followings? Or micro-influencers with under 2000 supporters? Maybe something in the middle of in the 5–10k range is more your inclination. Whatever you choose to concentrate on will decide your spending limit.
Pay shifts fiercely, so do see the regular rates for those influencer types. Micro-influencers will, in general, be centered around a couple of themes and acknowledge items. Some micro-influencers work freely while others might be spoken to by an organization or system. Bigger records and big names will require payment and may even experience an ability organization.
One approach may be to contrast your desires for influencers with different firms, and measure the spending limit for a video generation association’s work in making promotion for you versus an influencer making a video. It might appear at first as if passing judgment on the estimation of influencers is erratic; however, this sort of approach will give you a commonplace purpose of examination and complexity.
How To Do Influencer Marketing In India
In 2019, Influence.co distributed the results of its examination into Instagram influencer installment. It evaluated the normal expense per Instagram post and found:
The general normal cost was $271 per post.
The normal cost for miniaturized scale influencers with less than 1,000 supporters was $83 per post.
The normal cost for influencers with more than 100,000 supporters was $763 per post.
Research is critical and you’ll wind up coming back to this progression frequently all the while.
Management And Budget Allocation
You now have some idea on what to pay influencers and decide your spending limit. Factor in time for arranging, executing, and surveying your technique. Running a fruitful influencer advertising effort is anything but a set-it-and-go kind of technique. It’ll include cautious checking and development.
In contrast to an increasingly robotized advertisement procedure, influencers are human and some may fall behind in their duties to post on schedule or make blunders in your mentioned labels or invitations. You’ll have the opportunity to be more active with these connections and refine your methodology by gaining experience about what works and what doesn’t in your specialty.
On the off-chance that you have the opportunity and cash, consider setting up a conventional envoy program. Fujifilm uses its envoys in new item dispatches. With an assortment of picture takers and videographers available, the organization is ready to broaden its feed to feature what Fujifilm gear can do.
Consider setting up a proper diplomat program. For brands that need a more extensive pool of influencers, employing an influencer advertising office who will do the examination and coordination is a decent plan.
Settle On Objectives And Message
The two most regular purposes behind utilizing influencer advertising are to raise brand mindfulness and increment deals. Rather than setting this wide focus as your two objectives, it will be better to commence your technique by focusing on what your image’s needs are. Maybe you need to build your client base in a more youthful demographic. Or, you need to venture into another client bunch with another item. You may need to skip drifts and use influencers to discuss your image esteems.
Your message is similarly as significant as your objective. While you would prefer not to smother an influencer’s inventiveness and uniqueness, you don’t need them to present something random on your crusade. Decide how you need to structure your influencer advertising efforts and message so you can adhere to it later on.
Survey And Change Your Procedure
Regardless of whether your influencer showcasing effort is continuous, you should have pre-decided dates on which you’ll gauge the procedure. The link below will help you in understanding how to follow your outcomes. Not all battles are effective but rather ideally, you’ll learn something new with each one you become a part of.
The best influencer marketing platforms in India are:
1. Plixxo
Plixxo is one of the greatest influencer promoting stages in India with more than 26,000 influencers. Propelled by POPxo organizer Priyanka Gill, it takes into account both influencers and brands. Bloggers, YouTubers, big names, Instagram influencers, and grounds influencers can join this stage. Brands can likewise welcome a huge number of influencers through Plixxo for going along with them in their promotion efforts. To put it plainly, Plixxo helps in streamlining influencer battles for brands.
Plixxo Influencer Platform
For influencers, Plixxo is a stage that checks their profiles, reach, and details. It demonstrates whether they are bonafide influencers. Plixxo is a successful business age instrument that enables them to get paid brand battles. Likewise, it additionally empowers influencers to help their crowd through online networking posts. For brands, Plixxo makes looking for influencers simple. It enables them to dispatch battles involving a thousand influencers and makes running influencer crusades simple and bother free.
2. Influencer.in
Bragging a base of more than 25,000 online networking bloggers and influencers, Influencer.in allows you to locate the privilege influencer for your image. Through ‘Influencer Discovery,’ you can get an vantage view of an influencer and decode if he or she is the correct counterpart for your image. The customers who keep Influencer.in going incorporate Hike, Himalaya, Axis Bank, Nykaa, and SHAREit.
3. Mad Influence
With 10,000+ influencers crosswise over India, Mad Influence is one of the main and the best influencer marketing platform in India. Its key target is to bring gifts, content makers, influencers, and brands together and achieve astounding outcomes together. Its classifications are extremely huge and spread across domains—from Automobiles to Education, and Health to Religion. Mad Influence has served more than 50 brands till date. The stages that Mad Influence takes a shot at include Facebook, Twitter, Instagram, TikTok, and YouTube.
Mad Influence
Key administrations incorporate Brand Activation, Event Promotions and Integrations, Social Media Campaigns, Content Curation, and Product Reviews. Top brands served by it incorporate Dharma Productions, TikTok, T Series, Hotstar, ALTBalaji, Sony Music, HCL and others.
4. PulpKey
PulpKey is an Indian influencer showcasing stage where brands and makers work together to recount stories. You may either login as a brand/agency, or as a creator/talent manager. To sign in as a creator or a talent manager, you either need to have at any rate 2,000 supporters on Instagram, or at least 500 endorsers on YouTube.
PulpKey additionally needs to address and take care of issues relating to the advancements completed by influencers and the absence of trust among purchasers and brands. Their not-too-bad program of eminent customers incorporates Wego, HelloDhobi, Hypstar, Bombay Shaving Company, Happn, and some more.
5. Winkl
Bengaluru-based Winkl helps bloggers, influencers, and substance makers in making their very own media units for displaying their work to companions, get inputs, and interface with brands to chip away at joint efforts.
Winkl Influencer Platform
It expects to turn into the most sought-after influencer showcasing stage in India and become the favored advertising channel for brands, a medium to assist them with collaborating with influencers for accomplishing business results. Top customers incorporate Flipkart and YGL.
6. Eleve Media
Eleve Media helps in ideating brand battle methodologies and sponsorship them with compelling promotion arrangements to convey top-notch commitment for the brand. It plays out various capacities like distinguishing the perfect individuals as indicated by area, specialty, reach, and different measurements. It likewise empowers the brand in utilizing content crosswise over stages, scaling impact, powerful estimation and examination of battles, and giving counseling administrations too.
Brands who trust Eleve Media incorporate goliaths like Amazon, Coca Cola, Chevrolet, Lays, Honda, Bacardi, Airtel, Philips among 25+ other top brands.
7. StarNgage
StarNgage is a worldwide influencer showcasing stage with nearness in India. It also assists in examining, altering, overseeing, and estimating the informal advertising efforts on Instagram. Through StarNgage, brands can accomplice Instagram influencers for pulling in and drawing in clients by conveying important, accommodating, and customized visual encounters. StarNgage also tracks, dissects, and benchmarks a huge number of Instagram profiles which guarantees the accomplishment of Instagram crusades.
8. Blogmint
Blogmint is said to be Asia’s first item based influencer showcasing stage and one of the first influencer advertising stages (in quite a while) which associates brands with social influencers – Bloggers, YouTubers, Twitteratis and Instagramers. Outstandingly, this stage helps in recognizing and connecting with influencers to make amazing social and video content. With more than 29,000 influencers and 900 brands/organizations, Blogmint is amongst the favored commercial centers for influencer advertising.
By 2020, worldwide influencer advertising is estimated to be a $20 billion industry. Of this, India represents a juvenile piece, somewhere in the range of $75 and $150 million.
As it were, it is a current rendition of customary superstar underwriting. Brands team up with “influencers” who have a reliable background and could influence their devotees by connecting promotions to the brands’ offerings.
Most brands in India have distributed between Rs1 lakh and Rs10 lakh ($1,409-14,091) each as their influencer promoting spending plans this year as per an ongoing study. The sizeable binge spend is simply going up, with 72% of Indian firms intending to expand their spending via web-based networking media influencers, of all shapes and sizes, in 2020, the report said.
Brands have chosen influencers based on their fan following. In any case, this has changed as of late, especially since devotees can now be purchased. A study has discovered that Indian influencers on Instagram have 16 million counterfeit devotees.
Also, greater the superstar, more the expense. Priyanka Chopra and national cricket crew captain Virat Kohli, with 45 million and 42 million adherents on Instagram, individually charge well above Rs. 1 crore per post. In the interim, influencers with more than 500,000 supporters energize to Rs. 7 lakh per post, and nano and small scale influencers, who have under 5,000 and 30,000 devotees individually, charge Rs. 8,000 and Rs. 18,000 per post.
Obviously, with incredible power comes extraordinary duty. Since influencers with eager fan-bases can influence enormous crowds, the Advertising Standards Council of India (ASCI) is keeping a nearby watch. The advertisement controller is taking a shot at rules for web-based social networking influencers, individuals who advance items on the web to help clients settle on educated choices concerning their online buys.
Influencer Marketing – FAQs
What is the Importance Of Influencer Marketing In India?
The impact on the economy has changed how we purchase things. About 67% of advertisers report that they are occupied with some type of influencer marketing, a number that is probably going to grow as web-based social networking influencers acquire standard presentation.
How much do influencers charge per post in India?
Well, that depends upon the no. of followers influencers have. Like, Influencers having over 500,000 followers, the rate per post can vary between 1.5 Lac to 7 Lac.
What are influencer marketing platforms?
An Influencer Marketing Platform is a software solution designed to assist brands with their Influencer Marketing Campaigns. Influencer Marketing Platforms provide influencer discovery tools for brands and agencies, some also offer massive searchable databases of potential influencers, using clever algorithms.
What is Instagram influencer marketing?
Influencer marketing takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign.
Which platforms do influencers use?
Influencers use a variety of influencer marketing platforms to get discovered by brands and to track their progress too. They also use social media scheduling platforms to regularly publish their content on social media. Among social media platforms, Instagram is the most popular platform for influencer marketing.
How to build an influencer marketing platform?
Here’s how you can build an influencer marketing platform in 5 simple steps:
Plan the platform features
Develop the platform and select the target social networks
Start accepting influencer applications
Grow your influencer database
Collect valuable data on engagement, audience, etc
In this era, people have a great influence on others as they idealize social media more than the real world. These people are popularly known as social media influencers. Often the so-called influencers have created a good fan base that is loyal and high on trust, while there are people who have just started to set the trend. They are known as Nano influencers. To know more about who they are and why brands are targeting Nano Influencers more as a part of influencer marketing.
Today, social media plays such an important part of all our lives, be it from a point of view of leisure activity or be it a business, almost all the millennial’s and adults today are using many social media platforms. These platforms have the ability to impact the lives of many. These people brand themselves on platforms as Facebook influencers, Snapchat influencers, and Instagram influencers.
Nano-influencers are usually Instagram users who have a minimum of 1000 followers or more. Typically the range of followers that Nano Influencers have is from 1000 to 5000 followers. These are the people who aren’t very glamorous or shiny but do have the strength to influence their local neighborhood or the community to which they belong. Nano Influencers are regarded as ‘regular everyday people’ who help a brand to promote their products and services by influencing their friends, family, and people around them.
Nano Influencers are also becoming more prominent because they post about very specific categories targeting the audience that is hyper-invested in such topics. More importantly, audiences seek out Nano influencers because their expertise in niche topics is unique and might not be found anywhere else. Nano Influencers are also very famous in categories like food, fashion, travel, and beauty.
Why do people work with Nano Influencers?
Brands Choosing Nano Influencer
There are various reasons for why brands want to work with Nano influencers’ in spite of small follower base and less fame.
A few reasons are:
Nano Influencers are Authentic. They are normal and they act normal, unlike many other macro-influencers. This helps them to gather audiences’ trust and makes them more relatable and approachable.
They tend to have high engagement rates and have a deeper sense of engagement with the audience.
Nano influencers believe in personal endorsement and their word of mouth recommendation helps the brands to get value.
Nano Influencers tend to provide an excellent return on investment. Brands choose to collaborate with Nano influencers because they do not have the fear of risking a high amount of money.
Nano Influencers are easy to work with people as they are much more agreeable to the terms decided by the brands. They do not demand much from the brands and work with utmost efficiency almost at all times.
In the year 2019, the Hype Auditor stated that the engagement rate of Nano Influencers has been twice as high as that of the other group of influencers. Nano influencers have become more approachable since they haven’t reached celebrity status. This helps their collaborators reach the right masses with excellent engagement rates. It is a fact that when the engagement rate is high the ability to reach the masses is increased and automatically the cost invested by the investor reduces per impression and engagement.
Closer relationship with the audience
It is often said that the connections made by Nano-influencers with the masses are very strong. Due to their personalized dialogue and one on one communication with the audience, they tend to be more intimidating and engaging. When the masses comment on their post, Nano Influencers often reply to almost all the relevant ones, understand them well, and make good relationships with them.
Since, Nano Influencers just start their paths to become famous, they tend to be more enthusiastic and loyal towards their followers and hence they love to interact with them. As a result, this helps them to gain higher trust and engagement from the audience. When a brand collaborates with them for an exchange of minor payment or a freebie, they happily agree to join hands and deliver the rightful content.
Trust of the audience
Trust of Audience
Nano Influencers are creators who are very careful about choosing a product or service that they want to advertise and the reason behind this so that they do not want to disappoint the handful audience that they have with them. Since they are friends with most of their followers, they tend to choose their adverts wisely. Also, this gives the brand a surety that the audience will trust Nano Influencers as they aren’t jammed with content line the macro-influencers. And the audience trusts nano influencers that they will the genuine and right advice to them.
Can give a competitive edge
Even today in India, people do not trust influencers that have a small audience. For a brand that trusts Nano influencers, this could be an edge over the competition. In today’s market Nano influencers are becoming more and more prominent because they come with loyalty and guaranteed results. Whereas many macro level influencers charge a high amount of money and give no results.
More relevant influencers
Nano influencers work for very specific categories and niches. This is why their content is preferred by their followers. Nano influencers can also help the brands to test and identify what works best in the market. They can help to know the response of the audience by seeing their reactions and engagements.
Cost-friendly option
Many Nano influencers tend to be very cost-friendly and cost-effective. The reason is that they work in exchange for a very nominal fee or in fact, might also work against freebies or gifts. According to a survey conducted by Social Public, less than 45% of Nano influencers prefer monetary compensations. Such researches confirm that Nano influencers are proven to be cost effective and also are beneficial for most brands that collaborate with them today.
More dedication
Nano Influencers are considered to be Instagram lovers in the Indian marketing platform. They are usually passionate about their work and maintain their feed and content as a hobby. With the zeal and spirit of their work, they create fruitful content and produce quality work as compared to large influencers.
Macro Influencers charge heavy price because they have a strong follower base and also carry expertise, where as Nano influencers do not have much experience and expertise in the subject matter. This might be a cause of concern for a lot of brands as many want to work with people who have a high level of expertise.
Limited reach
One of the disadvantages of connecting your brand with Nano influencers is that their reach is very limited. A lot of times their average engagement rate is also just 2% to 3% which proves to be not very beneficial for the brands.
Difficult to measure the performance
Since Nano influencers have low data volume, it becomes hard to measure their performance. Also, many Nano influencers don’t use business accounts and stick to regular accounts. The problem with regular accounts is that they do not provide robust and detailed analytics about the posts and engagements.
Nano-influencers are your everyday social media users, with anywhere from 100 to 10,000 followers.
Are they professional influencers?
They aren’t professional “influencers” in any way – and the majority of their posts feature typical content like photos of their family, friends, cat videos, and memes.
How much do Nano influencers get paid?
Nano-influencers get paid around $5–$25 per post.
What is smaller than a Nano influencer?
The hierarchy of influencer is as follows-
Mega: 1 million + followers.
Macro: 100,000 – 1 million followers.
Micro: 10,000 – 100,000 followers.
Nano: 10,000 followers or less.
To answer the question, Nano influencer comes in the last type of influencers.
Are Nano influencers effective?
A Nano-influencer offers credibility and authenticity. They’ll help you market to the target audiences that matter.
Why Nano-influencers are better?
Nano-influencers are more engaged with their audience. Their smaller following means it’s easier to establish meaningful communication and connection.
Nano-influencers are the new breed of influencers that are emerging recently. They tend to have a smaller number of followers in comparison to micro influencers, less than 10,000 followers. A Nano-influencer is a person who has influence within their community and is more popular locally. This can be someone who has influence in the local neighborhood or community. For example, the person might be a local pastor, local community leader or local government leader. Or a person who is popular in his local community with followers less than 10,000.
An influencer is someone who can influence the lives of others or a group of people. An influencer is also capable of changing the world for the better. Influential people have more power to create movement and change than others. According to a survey, 17% of companies spend over half of their marketing budget on influencers. Although, the effect can be constructed from daily activities, hard work and networking. An influencer is usually a person who has critical thinking, is intelligent and highly respected in a particular field.
However, it does not rule out the possibility that you can be an influencer. In the world of influencer marketing, with the use of instagram, snapchat and other social application you can become an Influencer. If you are wondering how to become an influencer then this article will provide you with the foundation to start up your role as an influencer and inspire the masses.
Build Connection with other Influencers and professionals
The first thing that you are doing so you can be an influencer is establishing a connection. The more connections you make, the more well known you become. Moreover, you can establish a connection with your colleagues, your clients, your friends, and your family. Furthermore, your connection with colleagues or your client can specify the success or failure. By building a good connection with your colleagues or your employees it create a motivating personality in you. Thus it gives you the authority to demonstrate your thoughts and perspective to others and they would be bound to listen to you because of your self-created dynamic personality.
Embracing Diversity
The success can be achieved if you have a good teamwork. Do not discriminate against any individual in your team. Embrace them, whatever their background is, you must accept it. Despite their differences in religion, ethnicity, and culture, you still have to unite them and work along with them.
Having a Passion for Competition
The spirit is one of the most important things in the face of competition, and passion will take you on the path of success. For that, you must have a burning passion for competing. You must have the ambition to win the competition in a healthy way. The competition has no meaning if the participants do not have the spirit and are cheating.
Collaboration is the key to becoming an Influencer
At work, collaboration is very important. Your willingness to collaborate with your subordinates reveals your personality. They should trust you because you are easy to reach out to and honest with your perspective. Communicate clearly to work closely with your subordinates. In addition, you also have to listen to the opinions of others. A quality of a good listener would benefit you immensely to become a great influencer. Develop a strong interpersonal communication skill to expand your influencing reach and to bring the best out of you.
Work Hard and be Consistent
Working hard will give you a lot of experience and in turn make you more equipped in becoming a successful influencer as well as a person. Success can be achieved if you are able to maintain your hard work and consistency in the work. In addition, you also have to dedicate yourself to your work. It gets you closer to success.
The talents and abilities need to be practiced on a daily and worked on at every given opportunity. If the talents and abilities are not honed, then over time you will lose your ability because you rarely practiced. So practice makes a man perfect.
Determine your Goals
Define your goals, what you want to achieve from your hard work, what you want to achieve from socializing, meeting with clients, meeting with your team and so on. You should be able to define your goals because with this you can achieve what you aspire.
Do not favor Anyone (Stay Neutral)
Being a neutral person has an advantage. The advantage is that we are not hated by anyone or groups that are around us. Being neutral helps in influencing your audience with your words. Neutrality in a person brings support from the right people to be a leader.
Care about Others
You have to care about each other because people will easily love and respect you if you care and give them attention. They will feel comfortable with you and they will support you in achieving your success.
Have the Integrity of Others
Integrity is such a major foundation of one’s life. If the integrity of a person is weak, it will give negative influence to the layer of that person’s life. To become an influencer, it takes integrity. Respect, dignity, honesty and trust are a fraction of your integrity. For that, you need to increase your honesty. Integrity needs your minute attention towards all the aspects of influencing.
Conclusion
Follow the above simple steps to bring out the best in you to be an influencer and to achieve success and prosperity in your life. Before starting as a influencer marketer you need to learn all the aspects of being an influencer and practice to influence people around you. We hope that this article has brought some positive and informational insights to you.
Frequently Asked Questions- FAQs
Who is an influencer?
An influencer is someone who has the power to affect the purchasing decisions of others because their knowledge, position, or relationship withtheir audience.
The Clubhouse is a social media app that is dependent on audio. It has rooms similar to Facebook groups where people can join and get into conversations with people. The only difference would be that this platform would be more like a group voice call.
Users need to get an invite from their friends to sign up into clubhouse and their friends should already have an account on the platform. The platform is in its initial stages and works on an invite-only basis.
You can join any group according to your preference and each group would have different conversations. You can raise your hand and get involved in the conversations by expressing your viewpoints and asking queries. This social media platform has a valuation of about $1 billion.
The platform has created a lot of hype in the market as each user would get only 5 invites and people have gone crazy for it that they started selling their invites on eBay. This social media platform has helped the brands leverage a lot of opportunities to increase their growth. Below are the ways through which the brands leverage this platform.
Since clubhouse is an audio platform it helps the brands to connect with their customers. If you are a customer and part of the clubhouse room of a specific brand, you can get into the conversations and listen to the person representing the brand. This will develop a professional and personal relationship with the customers.
Brands can connect with their audiences by speaking about a specific topic or controversial topics, getting into discussions with the customers and creating an inter-personal relationship. The choice of the topic depends on the brand or their campaign. Clubhouse helps the brands to maintain a good relationship with their customers.
Building brand affinity
Once the brands are able to connect with their customers, they will be able to maintain them. During the process of connecting, they can offer extra services where the customers can address their problems and brands being able to give a solution to those.
It will make the customers feel like they are a part of a community and helps to maintain loyalty and the customers would return back to the same brand for their services. They would have a personal connection towards the brand. It helps in building the brand affinity.
Brands conduct product placements through clubhouse. They can again initiate the conversations between their customers. The head of the company can ask the customers about the issues they are facing on a topic which can be related to the services provided by the company.
Once the customers start expressing their view points and problems, the company can mention their services and how they can help them in solving their problems. In this way brands can conduct product placements and it’s not necessary that product placements are supposed to be visual.
This can create a situation where the customers feel that as an advice or suggestion given by a person more than advertising a product.
Clubhouse User Growth Over Time
Educating the customers
Brands are using this as a tool to educate the customers about their products. The brands can provide information about their services and how their services can be helpful to the customers.
They can provide information about the company, create a story line and make it more interesting or they can come up with creative ways to communicate about their brands to their customers.
Clubhouse are used by brands to gather feedbacks. The customers get an advantage of expressing their grievances and feedbacks directly to the important person of the company rather than trying to contact the telecallers and waiting for them to respond. This makes the tedious task much easier and more effective for the customers as well as the brands.
The brands would get an idea about the problems faced by the customers and how much is it affecting them. This again creates a personal relationship.
FAQ
What is Clubhouse app used for?
Clubhouse is an audio-only social media app used for sharing constructive conversations.
What is the valuation of Clubhouse?
Clubhouse reached a valuation of $1billion.
Who is Clubhouse owned by?
Clubhouse was founded by Paul Davison and Rohan Seth and is owned by the Alpha Exploration Co.
Conclusion
However, the future of clubhouse is uncertain. The brands may find other ways to leverage the app and work on growing their business and maintaining their relationship with their customers.
Other social media apps can copy the idea of clubhouse and come up with a replica which would increase the competition. As of now clubhouse is still developing an app for android users. There is a huge potential for this app because of its valuation and high user base.
Such insane and rapid growth of TikTok has been experienced all of a sudden that creators there were not considered as influencers for quite a time. Users doubted that how can a newbie become famous overnight? And what is the guarantee he won’t disappear as rapidly as he raised?
Brands struggled to put their faith in the TikTokers because their popularity seemed too fragile and easy to fall until recently. However, in no time TikTokers turned out to be as noteworthy as other social media influencers when it comes to paid partnerships with brands. No wonder media agencies and brands looked at it as a worthy platform and willingly included TikTok in their marketing strategy.
What is TikTok and how popular it is?
TikTok, launched in 2017, has taken the internet with over 1.5 Billion downloads. Started as a video-sharing app in China, emerged from Musical.ly in 2018, it grew into an empire.
Famous TikTok influencers in India
TikTokers are expert in creative ideas like lip syncs of popular songs, memes, video challenges, karaoke, comedy-dramas, and dance videos that will entertain the user for hours. Each TikTok video posted has the opportunity to be viewed by millions of the users. This accessibility is because TikTok’s algorithm is among the one of the best, providing every TikTok user with an equal opportunity to go viral.
TikTok has grown tremendously over the last couple of years, it was downloaded more than 1.5 billion times.
TikTok, before banning in India, had more users in India than anywhere. It had more Indian users than those of China, with the United States backing up the third place, with over 123 million downloads.
To track a TikTok influencer in a marketing campaign, one has to find reputable TikTok influencers to partner with. Brands must apply their best judgment when selecting influencers to represent their brand.
By not researching carefully may put brands at risk of falling short with their TikTok influencer marketing campaigns. Brands should be familiar with what’s important to influencers in brand collaboration. Here are some tips to successful TikTok influencer marketing campaign.
Most followed accounts on TikTok
Explore Trending Hashtags On TikTok
TikTok offers a navigational control on its application. Users can search for hashtags, in particular, specific user handles, and keywords on the mobile app. Users can go to the Discover page and search the required or trending terms/keywords within the top search bar. Users and brands identify top trending videos from the tabs like Top, Videos, Users, Hashtags, and Hashtags.
Analyze Target Audience
First of all, determine if the target audience is on TikTok and if they are, analyze which influencers would be suitable with the branding or marketing.
Presuming that TikTok creators with the highest followers are impactful is the biggest misunderstanding and users should avoid doing that.
Find Existing Influencer Content
Users can even search for video content that’s tagged with #ad to identify sponsored content on TikTok. This enables brands to quickly locate existing influencer content to decide if those influencers are worth contacting about collaboration offers.
Look for Influencers On Other Social Media
You can check on the other popular social platforms for already known influencers, like Instagram and YouTube.
Influencers commonly boast themselves on multiple platforms, which means if they’re excelling on Instagram and YouTube, they may also have a growing TikTok fanbase. It’s always beneficial to check in on the influencers who have already worked with on other platforms.
Platforms to find TikTok Influencers
Brand marketers or any marketing agencies are constantly looking for influencers on TikTok for their marketing campaign. To market on, organizations need analytics to select the right influencers, as well as to measure and track the performance of the content. There are several tools to look for TikTok influencers.
Upfluence
Upfluence provides a robust influencer search and a discovery module. It also provides brands and marketers several tools to assist with social listening and ties altogether with additional tools that allow them to manage their campaigns with ease.
It consists of a massive database of around a million influencers across social media. You can search for influencers using as many keywords as you require for the organization. You can dig deeper into keywords to both find TikTok influencers and also reduce influencers to more manageable numbers to narrow down the selection process.
Lets Influence
Lets Influence has a team of experienced product, design, creative sales & marketing professionals who came together to create an influencer platform. This platform provides tools for brands and agencies to discover influencers dealing primarily in TikTok and manage their campaigns.
Influsoft was planned and designed by a professional team of Influencer Marketing professionals who spotted a need for a fully functioning platform that manages the entire Influencer Marketing campaign process cross-platform. It gives the Influsoft users insight on to track and achieve their goals, maximizing return for brands and marketers.
The key benefits include brand analysis & Social Listening, AI-powered authenticity (to check whether an influencer has an authentic following), and it has fraud detection capabilities to get the authentic and accurate details of an influencer. Influsoft is like a one-stop-shop when it comes to influencer platforms.
Julius
Julius allows brands to filter through a huge database of influencers that is out of the capability of a human review. There are multiple filters available, Julius provides users with the ability to jot down selected names from a list of influencers based on several search criteria.
However, on Julius, TikTok influencers cannot be searched. TikTok itself uses Julius, meaning there’s a high probability the platform will roll out TikTok search capabilities shortly.
Fanbytes
Fanbytes helps brands find influencers across multiple social media channels, with TikTok being its most recent additional platform. Fanbytes consists of more than half a million TikTok influencers.
It even gives access to TikTok bios and influencers who have mentioned other brands. The platform has also run its TikTok influencer campaigns, making Fanbytes a reliable resource for finding TikTok influencers.
The Bottom Line
Everyone is now almost familiar with TikTok influencer marketing. even if the platform is getting banned in some countries, users have seen gaining its popularity.
Brands have onboarded many influencers and making themselves profitable organizations. Companies have partnered with many experienced influencers marketing agencies to launch an impactful TikTok influencer campaign.
Yes, you heard it right SEMrush Social Media Toolkit which is one of the best Social Media Trackers at this moment has announced that it will be available for its user at zero cost. It has said that it will be free for its users and will help them provide free access to their products.
It is a great social media tool that combines all of the different types of functionalities and responds to our social media needs and helps us to make a better decision with a better amount of knowledge. It’s a great Social Media Tracker that is the need of an hour.
Semrush Social Media Toolkit
It is a social media manager that helps us to analyze our and our competitors’ strategy and performance on various social media sites like Facebook, Instagram, Twitter, etc. We just have to add the domain of our competitors’ accounts and then we can tally their progress and also can compare ours. We can also get to know how they are doing on their front on various platforms and how can we help ourselves to perform and give better output. It will also help us to get to know what kind of content is most common among users nowadays and will help us to provide better content to our users.
It’s just not another social media tracker as it has its unique way to provide better output and easing things out for its customers. This is a great social media tracker that provides you with various kinds of functions that will surely help you expand your reach to a large amount of audience. It helps to learn great social media strategies and help to plan out the processes to how to reach a large amount of audience.
SEMrush is an American based software company founded in 2008
Scheduling Of Posts
Posts that you want to share with your audience can also be scheduled as per your comfort. You just have to copy the link of your content which you want your audience to watch. Schedule the posting of your content according to your ease. Scheduling is a very important aspect as time plays an important role in getting a higher number of reach and views according to the demand of the audience.
A guide for SEMrush Social Media Toolkit
It also allows the customers to create posts while surfing the internet, helps in the process of editing the images, making them better. Posts can also be taken from the CSV (comma-separated values) file and help to create a user-friendly environment. UTM (Urchin Tracking Module) can also be used by the users to search out for the traffic and get a good track on that.
Analytics and Insights
Semrush Social Media – Analytics and Insights
Analytics plays a very important role in giving us information about the reach of our content. It can be termed as the heart of every social media tracker. SEMrush being one of the best in this field provides you with this feature. It helps us to know which type of content is being mostly liked by the audience at a specific moment.
It also helps us in the tracking process of audience growth and helps us to analyze our mistakes. It also provides an excellent feature in which we get to know the age, country, and the time at which most of the audience is more active on the internet. This helps the user to know which group of people is impressed by his content and where he has to work to grow up his reach. It also helps to provide a greater look which helps the user to improve on his skills and content.
It helps us in keeping the track of our competitors out their and how they are trying to work on their content. It helps us to learn from their failures and success. Helps us to differentiate between the do’s and don’ts of social media marketing. This social media tracker helps us to get insights into what type of content the successful social media influencer is posting and what type of content is in demand by the audience in the market.
Semrush Social Media Tracker – Track Competitors
It also helps us to self analyze on our content and where we stand in the competing market. It creates a great learning experience and that too for free which is the best part of this toolkit. It also keeps the user updated weekly by emailing us the situation of the market and create up the PDF reports which makes the analysis easier for users.
When the user has posted his content and is having trouble in reaching the maximum audience it helps the user to boost up the reach to a large number of audiences and helping each and every individual. It also provides the person to change the country or the region where the person feels that his content will be viewed and appreciated by more amount of audience. You can also get to know what is the reach of your ads and how is that helping to grow up your content.
Creating Ads
It helps the user to create ads at every stage of marketing no matter what is the position of the content which is the best part of this website. Even users can keep track of their low performing ads which does not have much reach as was expected by the user and it gives an option for optimization which helps in increasing the reach of the content.
Semrush Social Media Toolkit – Create ads
It also provides to complete the work in a lesser amount of time as it helps in naming automatically and provide streamlined creation.
Conclusion
SEMrush has been one of the best social media tracker and has helped many great influencers to grow and create an impact on social media. Now, announcing free for its users will surely help in having more social media influencers who will help in providing us with a great amount of content and will help in booming up the social media marketing strategies. With zero investment people can benefit to a very large amount and create a great impact on the social front.
With more and more people joining social media, influencer marketing has gained much prominence. Since 2017, influencer marketing has been the most preferred option for most marketers and brands across industries. As per a recent report by Talkwalker, 72% of the people surveyed were planning to increase their influencer marketing budget in 2020. Moreover, the report concluded that 82% of women first surf social media before making a purchase. These statistics reiterate that there is high potential for influencer marketing in India. However, it takes real efforts for designing and executing an effective influencer marketing campaign that begets revenue. If you too are wondering how to make influencer marketing work for your business, ‘Lets Influence’ is the platform for you to to be.
Lets Influence understands the requirements of your business, connects you to suitable influencers and designs great influencer marketing strategies leading to conversions, and all these is done just within your budget. We interviewed Lets Influence founder Bhawna Sethi to know about the services and operations of the startup.
Lets Influence was founded in 2018 with a vision to disrupt the influencer marketing space by making influencer marketing affordable for even the young startups. Lets Influence offers customized influencer marketing services to companies, across industries. It is working with renowned brands as well as emerging startups to drive impactful influencer marketing campaigns aimed at driving brand awareness as well as increasing customer base.
Lets Influence’s major USP is that the startup works with thousands of influencers across social media platforms like Instagram, YouTube and other channels, and while designing a campaign they do a deep-dive into data across influencers to churn out the best fit for the brand. The platform not just connects the companies to the best of influencers, but it also works with the companies to design their influencer marketing campaign, and provides insights on the performance of these campaigns. The best part about Lets Influence is that the platform is very affordable for small startups as well, as they design campaigns keeping in line with the brand’s budget. The core objective of the company is to bring transparency and address the existing disparities in the influencer marketing industry.
Lets Influence – Founder
Lets Influence founder Bhawna Sethi comes form a management background,and holds an MBA degree in Marketing and International Business. Prior to starting her own venture Bhawna worked with Online Media Companies ‘Indians News’ and ‘Entrackr’ where she managed their social media marketing work.
Lets Influence Founder Bhawna Sethi
The Idea Behind Starting Lets Influence
Bhawna ‘s idea behind starting Lets Influence is to make influencer marketing affordable for small startups as well. As Bhawna quotes,
“Over the years, I observed that influencer marketing was only the luxury of bigger brands with deep pockets.Also, I figured out that there is a huge disparity with regards to the charges of influencers, primarily depending on the agency they have partnered with. I did some research across my network and also referred to some secondary sources to understand the depth of this problem. Lets Influence was launched to tackle these challenges and to ensure that even younger and emerging companies can leverage the power of influencers”
Lets Influence – Name & Logo
The name ‘Lets Influence’ is coined keeping in mind the startup’s commitment to enable any/ every company to explore influencer marketing.
“When we were deliberating about the company name, I wanted the name of the company to be such that it speaks for itself. It was very important that the company name gives a clear message about we do. There were many names that came to mind while brainstorming, but we decided to go ahead with this one as it was direct, precise, clear and in sync with our overall objective.” Bhawna says narrating the idea behind the name ‘Lets Influence’
Lets Influence Logo
Lets Influence – Business Model & Revenue Model
The startup partners with brands to design their influencer marketing campaigns. Lets influence charges the companies based on the type of influencers, the platform and the output expected from each influencer.
Lets Influence does not keep any margins on influencer prices and try to negotiate in the best possible manner with them. On every campaign, they charge a small agency fee which keeps the team motivated
In terms of price range, the startup claims to have led campaigns varying from INR 10,000 to a few Crores.
Lets Influence- Funding
As said by the Lets Influence founder, the startup raised some initial funds during its early days, most of which was spent for team building . The startup mostly remained profitable even during the COVID times, and currently is using its own revenues for growing further.
Lets Influence – User Acquisition
The startup has not spent much for marketing itself. Lets Influence got its first set of customers from its existing network, and the good recommendations from these first few customers helped the startup to add new customers to its kitty. The startup has been focusing on creating customer delight from day one, which has helped the startup acquire more customers through word of mouth publicity.
Lets Influence – Challenges
Like any company starting out, the initial days are difficult as one needs to establish brand credibility. The Lets Influence team faced challenges with regards to communicating the platform’s USPs, as well as convincing startups that they could actually work with them to drive high impact influencer marketing campaigns. Initially, the team landed just small budget and pilot projects. Later with successful completion of projects, more and more brands placed trust on the platform. Today Lets Influence boasts to have the highest retention rate in the industry.
The Tik Tok ban also came as a challenge for the Lets Influence team as the platform had a large number of Tik Tok Influencers associated with it. Lets Influence has tackled this situation by creating a strong network of influencers across platforms like Youtube, Reels and new social media platforms like Mitron and Chingaari etc.
Lets Influence – Growth & Future Plans
In a little less than 2 years of existence, Lets Influence has already executed over 500+ campaigns for 50+ brands. The platform has managed and hand-picked 2500+ influencers across platforms including Instagram and YouTube, and has worked across the entire spectrum of influencers, ranging from micro influencers to top celebrities, across all regions & categories.
Lets Influence has successfully executed numerous brand awareness as well as high-impact lead generation campaigns for brands. The company has worked with renowned brands including Times Internet, Titan, Helo, Truly Madly, Snapdeal, Bombay Shaving Co., Nua, The Mom’s Co., amongst others. Lets Influence has a range of earphone/headphone brands as its clients including Boat and Go Noise.
In terms of growth, the team is very optimistic about the growth in FY21. The startup is already already witnessing a 4x growth as compared to that in the pre-Covid times.
With the pandemic impacting lives in 2020, billions of Indians have been stuck to their homes. This has, in turn, led to an exponential increase in the time spent by an individual on social media. As per a Kantar study, Facebook and Instagram traffic is up 40% for consumers under 35. Even if we talk about the post Covid times, social media engagement will only increase over time. As such influencers will be seen as a reliable source to not only promote specific products/initiatives, but will also help businesses achieve good recall value. Lets Influence team is all ready and willing to help businesses make the most through influencer marketing.
Manav Makhija
