Tag: influencer marketing

Finnet Media – Helping to Drive Growth Through Influencer Marketing

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Finnet Media.

Digital transformation and the use of technology are evolving in all business aspects. All businesses are leveraging new trends to optimize their marketing efforts. Businesses are changing their marketing mix to more digital channels and social media marketing, especially influencer marketing is the future-proof marketing trend.

Finnet Media, is a Bangalore-based startup founded by Ayush Shukla who himself is an influencer on social media channels. Read the story of Finnet Media about how it helps in managing influencers and content promotions.

Finnet Media – Company Highlights

Startup Name Finnet Media

Headquarters Bangalore

Industry Influencer Management

Founder Ayush Shukla

Founded 2020

Website finnetmedia.com

Finnet Media – About
Finnet Media – Founder and Team
Finnet Media – Startup Story
Finnet Media – Name, Tagline, and Logo
Finnet Media – Services
Finnet Media – Challenges Faced
Finnet Media – Customer Acquisition
Finnet Media – Marketing Strategy
Finnet Media – Growth
Finnet Media – Advisors and Mentors
Finnet Media – Future Plans

Story about How Ayush Shukla started Finnet Media

Finnet Media – About

Finnet Media provides services like influencer marketing, content production, ad production, for brands and influencers. Their short-term vision is to build a strong core team and build a brand based on trust and credibility. Their core belief is to build an environment of trust, credibility, reliability, and growth.

Finnet Media – Founder and Team

Ayush Shukla – Founder of Finnet Media

Ayush Shukla is the Founder of Finnet Media. He is a digital creator, marketer, a podcast host, and entrepreneur.

The current company size is 7 people- 5 full times and 2 interns. It’s a great work-from-home opportunity which makes it flexible. They are assigned tasks that they can complete according to their convenience.

When hiring, they look for 3 things – you must be keen on the content economy, good at communication, and you must have some content idea.

Finnet Media – Startup Story

Ayush Shukla has been a creator himself. He started off by hosting his podcast, because of which he made quite a few connections. His network of creators kept growing. So he thought of leveraging it and making it easy for the creators to produce content. He connected with brands, linked them up with creators, small or big. He feels small creators lack the connections at ground zero. They try looking for the right people with the right skills but again, there has to be an ice breaker. That’s where Finnet Media comes. Their skills and expertise help in scalability. Ayush Shukla started with Anushka Rathod, Vedant Rusty, Sharan Hegde initially. Pitched about them to the brands like Groww, Smallcase, Amazon, and the conversions happened.

Finnet Media – Name, Tagline, and Logo

Finnet Media Logo

Finnet stands for Finance Network. They mostly work with the finance influencers of the country. The logo is half of a rupee sign.

Finnet Media – Services

The service they provide is to bridge the gap between creators and brands in producing content. They feel putting in tons of effort in creating content is not enough for a creator. Scalability comes from brand collaborations. It makes your content more credible and substantial. Creators lack those connections at ground zero. They try looking for the right people with the right skills but again, there has to be an ice breaker. That’s where we come.

Like it or not, influencer marketing is the future of marketing. It is now replacing celebrity endorsements because now people connect more with influencers. We spend more time with phones than with anything else. We connect more with influencers, their growth feels personal. It is like you know them up close. This is why we tend to follow them. This is what adds credibility and trust between the creator and the audience.

Finnet Media – Customer Acquisition

Finnet Media is a service business. They reached their brands through LinkedIn. Ayush has always been a cold emailer. He always focused on expanding his network and making valuable connections. Because he was a performance marketer and freelancer before, he had made connections with creators/brands and it was all organic. When he started off he reached out to 10-15 brands and barely 3 people responded. He immediately set up the meetings and that’s how the conversions started compounding later.

Finnet Media – Marketing Strategy

What worked out really well for them is maintaining brand relations. There are many marketers who convert the brand, collaborate, and don’t maintain the same relations anymore. Ayush tries to look at the long run because ultimately it is the growth of both the parties that matters. Only if both parties grow, we know that the audience is growing. Making both brands and creators win in the long run is important. No compromise on that front.

Finnet Media – Challenges Faced

The most challenging part has been dealing with the creative boom. Since the founder himself creates content, he understands how overwhelming it is when thousands and lakhs of people trust you with content. He exactly understands what a creator goes through while creating content and what a brand wants. They want to keep going, keep coming up with ideas, keep providing value. So refreshing themselves in this people to people business has been quite a challenge.

Ayush makes sure to not overdo it. He takes breaks and meditate when necessary. They try to keep the spirit of the team high and focus more on relationship building.

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Finnet Media – Growth

The startup has achieved GMV of 8-10 crores (Jan 2021 to December 2021).

Finnet Media – Advisors and Mentors

They have been mentored by a lot of brand stakeholders from different companies. Creators like Akshit Srivastava mentors the team often.

Finnet Media – Future Plans

Their long term vision is reliability. They want to make sure that any and every creator who is connected to Finnet Media doesn’t have to worry about financial freedom or monetization and distribution of their content. They want to build a brand name that implies extreme reliability. Both the parties must be feeling at peace when they hold the job.

FAQs

Who is the founder of Finnet Media?

Ayush Shukla is the founder of Finnet Media.

When was Finnet Media founded?

Finnet Media was founded in 2020.

What is the age of Ayush Shukla?

Ayush Shukla is 22 Years old (2022).

April 4, 2022
What Should a Brand Look For Before Partnering With an Influencer?

This article is contributed by Mr. Sumit Gupta, Founder Whizard API and The Viral Pitch.

Influencer marketing as a new-age marketing strategy has gained prominence over the period of time. Influencers are considered a beneficial medium that helps boost traffic generation in today’s times. However, what is often goes unnoticed is that not all are relevant or impactful for your marketing strategy!

Factors to be kept into consideration before associating with an influencer

For a brand, the follower base of an influencer is only the tip of the iceberg. It is imperative that brands know the influencer in-depth before planning to associate with them. It is trust that forms the foundation for any association. Since brands will be collaborating with them for their brand communication; it is essential that they know the influencer well so that they can trust them with their campaigns.

Hence, a brand should keep various aspects into consideration before finalizing on the influencer for collaboration:

Knowing the influencer’s follower base

Every influencer boasts of a strong and diverse follower base. However, it is important that you analyze the influencer’s target audience first since you will be tapping them via your campaign. Apart from the influencer’s content feed and storytelling format, followers’ insights should also be taken into consideration. Their age, preferences, interests, etc. are of prime importance when you are conceptualizing your campaign and choosing the influencer.

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Gauging engagement rate and relationship with the audience

It is advised that you do not finalize the influencer basis their face value. Other factors such as their engagement rate and their relationship with their audiences are equally important. The influencer’s personal connection and rapport with their followers are relevant points and should be kept in mind while selecting the influencer for your brand campaign.

Ensuring the values and core beliefs are aligned

Your association and campaign will reap benefits only when your beliefs will be in sync with those of the influencer you are opting for. The collaboration will turn out to be advantageous and authentic if they believe in your brand and its core ethos. Hence, you should choose the one where this coordination and alignment are either present or can be worked out in the future post discussions.

Numbers do count

Indeed your decision should not rely only on numbers but the fact of the matter is that they do count! The amount of the follower base and the audience composition hold relevance before zeroing down on the influencer. The authenticity of the influencer is also one of the major factors to be considered while selecting the influencer for your brand communication. Hence, it is important that you look out for fake followers specifically.

Analyzing past associations

It’s always advised to do a thorough check of the influencer’s brand value and their past associations. The kind of collaborations they had, the brands that they partnered with, the reach, engagement, and clicks garnered, that is the campaign success are important points to be kept into consideration. If the influencer does not meet these criteria, then probably they aren’t the right fit for your brand and your campaign!

Communicating personally

Associations are best formed when there is a personal connection. Hence, apart from communicating via texts or DMs, set up a meeting where you can interact and get to know each other well. This informal interaction will give you an idea about the persona and personality of the influencer, their ethics, morals, ideology, etc., and will help you in eventually building a fruitful relationship.

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Conclusion

Influencer marketing is one of the effective ways to expand your social media presence. However, a one size fits all approach won’t work. For every communication, a unique campaign and associations with diverse influencers would be required. Content relevance, reach of the influencer as well as resonance (potential level of engagement the influencer can build with the audience relevant for your brand) should ideally be considered before you narrow down on the choice of the influencer for your brand campaign!

March 2, 2022
The Top 8 Instagram Influencers In The World Today
The increasing digitization is changing the dynamics of the world. People’s opinions, ideas, perceptions are all influenced by the digital world now.

Here comes the role of the new-age celebrities, the influencers. Earlier only big celebrities, sportspersons were approached for promotions and advertisements to create an influence over the audience.

Now it is changing. Thanks to Instagram which has become a breeding place for new talent. People are making such amazing content in their genres that they have now acquired themselves the status of influencers.

These people have earned people’s trust, respect and have gained a huge fan following over social media. People like Whindersson, Nusret, and more are now leading Instagram influencers without having an earlier celebrity background.

The Rise of The Influencer Industry
Top Instagram Influencers in the World Today
Highest Paid Instagram Influencers

The Rise of The Influencer Industry

Since the past seven-eight years, the influencer industry has seen massive growth like no other. The bloggers, vloggers who started their journey by merely sharing their lives online are now creating a huge impact on the people and are ruling the world.

These people are digital stars who started following their passion, spotted opportunities, and decided to make their careers around it. With time, they began to catch the eyes of a large audience and also big brands.

This helped them become a trusted influence over the people. These are the stars who appear relatable to regular people. They not only act and make content but also interact a lot with their audiences.

Nowadays, influencers have gained such a huge place in people’s lives that it has now become a booming industry. They have become the number one choice for big and small brands as they own the power like no other, their massive audience.

Be it fashion, baking, eating, comedy, beauty, makeup, and more, we have got influencers in every field. With consistency, they have become experts in their fields. People have started to look up to them not only as an influencer but someone relatable from whom they can learn as well.

Top Instagram Influencers in the World Today

The world has started to create a place for another industry in it. This is the industry that belongs to our very own digital stars. There are many celebrities, big brands who have a huge following over Instagram. But there are people who earned a celebrity-like status on this platform and made themselves a brand.

Here are the top influencers who are now ruling people’s hearts all-around:

Whindersson Nunes

Instagram Followers: 57.3M

He is a comedian, singer, YouTuber, and Instagram influencer. He was born in Brazil in 1995. He is super popular for his amusing comedy.

Nunes is a digital star who earned his huge followers base through social media. He is a quirky and fun-loving influencer who has a following of 57.3M on Instagram.

Huda Kattan

Instagram Followers: 49.9M

This is the name that is super popular among women all around the world. She was born in Oklahoma, the USA in 1983. She is a blogger and makeup artist, famous for her being the founder of Huda Beauty, a cosmetic brand.

Her love and passion for beauty and makeup were loved by the audience. This self-made beauty influencer is a great role- model for many young women. She has the following base of 49.9M on her official account. She also possesses a following of 2.4M on her personal account and 6.8M on hudabeautyshop.

Lele Pons

Instagram Followers: 47.4M

This social media celebrity is an internet sensation, a singer, podcaster, and actress. She was born in 1996 and is a native of Venezuela. Her journey towards popularity from being a Viner and since then there was no stopping.

After that, she started making comedy videos for which she gained a massive audience. This young woman is now a prime choice for promotions and collaborations of top brands. Her current Instagram fan following stands at 47.4M.

Nusret Gokce aka Salt Bae

Instagram Followers: 42.5M

He is a chef, butcher, food entertainer, and internet celebrity. He hails from Turkey and was born in the year 1983. The chef became famous for his unique cooking videos.

Nusret became super popular because of his quirky style of salt seasoning. His style was so influential that it instantly became a viral meme all-around the world. This self-made influencer has 42.5M followers on his Instagram.

Chiara Ferragni

Instagram Followers: 26.3M

She is a fashion blogger from Italy, born in the year 1987. This woman started her journey from blogging and is now a model, designer, and entrepreneur.

Chiara has collaborated with many big brands and is considered one of the leading fashion influencers in the world. She has 26.3M followers on her Instagram.

Zach King

Instagram Followers: 24.5M

Another person who has made his entire personality over the internet is Zach. He is an influencer, illusionist, and filmmaker. He was born in 1990 in Oregon, USA. He has been making and posting videos since his high school days.

King is famous for his exclusively created digital magic videos. With a great amount of influence over social media, this man is a top priority for many brands. He has 24.5M followers on his Instagram handle.

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Amanda Cerny

Instagram Followers: 24.1M

Another great influencer is this internet personality who is now a model and actress too. She is Pennsylvanian born in the year 1991. Amanda is famous for her comic and music videos and vlogs.

This social media influencer is also a UN Ambassador. She has also acted in many movies like Airplane Mode, 211, and more. Cerny has 24.1M followers on her Insta handle.

PewDiePie

Instagram Followers: 21.9M

He is a popular gaming influencer and YouTuber. He was born in Gothenburg, Sweden in the year 1989. His content includes gaming and comedy videos which are as interesting as his quirky internet name.

His original name is Felix Arvid Ulf Kjellberg. Over the years, he has become a great internet personality by earning a huge fan following on various platforms. This gaming influencer has 21.9M followers on his Insta handle.

Conclusion

From academics, fashion, cooking, beauty, businesses, and others, everything is going online. The rising dependency and interest in social media are also playing a great role in making things go online.

Nowadays platforms like Instagram have become a professional source of earning for many. This gave rise to the concept of the influencers industry. Influencers are now present in every corner of the world. The above-mentioned are some of the top Instagram influencers in the world today. Apart from these, there are many more who are great influencers like Dan Bilzerian, Cameron Dallas, etc.

FAQs

Who are the top Instagram Influencers?

Some of the Top Instagram Influencers in the World are:
- Whindersson Nunes
- Huda Kattan
- Lele Pons
- Nusret Gokce aka Salt Bae
- Chiara Ferragni
- Zach King
- Amanda Cerny
- PewDiePie
How much do Instagram influencers get paid?

Influencers with a million followers can earn somewhere around $670 per post, the search marketing website says.

Who are the top Instagram influencers in India?

Some of the top Instagram Influencers in India are:
- Jannat Zubair Rehmani
- Avneet Kaur
- Riyaz Aly
- Aashika Bhatia
- Siddhartha Nigam
- Arishfa Khan
- Kusha Kapila
- Dolly Singh
- Awez Darbar
- Manav Chhabrar
February 24, 2022

Startup Name	Finnet Media
Headquarters	Bangalore
Industry	Influencer Management
Founder	Ayush Shukla
Founded	2020
Website	finnetmedia.com

TagMango – Helping Creators Monetize Better

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the TagMango.

TagMango equips creators to monetize their audiences directly. It is a SAAS tool that enables creators to build their own online store to host cohort-based courses and to mint and sell NFTs.

They launched the SAAS platform for cohort-based courses in February, 2021 in which they provide a landing page builder, payment gateway, inbuilt video-hosting and a chat feature to seamlessly host cohort-based live courses.

The next addition to the SAAS platform is the NFT marketplace where creators can mint and sell their own NFTs and will go live in March, 2022.

TagMango – Company Highlights

Startup Name	TagMango
Headquarters	Mumbai
Founders	Divyanshu Damani and Mohammad Hasan
Sector	AdTech
Founded	2019
Parent Organization	TagMango Pvt. Ltd.
Website	www.tagmango.com
Status	Private
Employees	35
Total Funding Amount	$2.3M

TagMango – Latest News
TagMango – About and How it Works
TagMango – Founders
TagMango – Startup Story
TagMango – Mission
TagMango – Logo
TagMango – Business Model
TagMango – Funding and Investors
TagMango – Growth
TagMango – Social Media Presence
TagMango – Competitors

TagMango – Latest News

March 2022 – Launch of the TagMango NFT Marketplace. In this Marketplace, India’s top creators would be launching their NFT’s.

February 2022 – A major rise of creators on the platform is witnessed. Creators earnings on average are growing at a rate of 62% Month on Month.

January 2022 – Launched India’s first Creator Pad in Mumbai for creators to connect, collaborate and create.

February 2021 – Started focusing on creator monetization. TagMango began helping creators monetize their courses and workshops.

March 2020 – Change in the model, TagMango started enabling personalised celebrity shout outs for fans through their platform.

November 2019 – Received funding from Y Combinator.

TagMango – About and How it Works

It is a SAAS tool that enables creators to build their own online store to host cohort-based courses and to mint and sell NFTs.

They provide a landing page builder, payment gateway, inbuilt video-hosting and a chat feature to seamlessly host cohort-based live courses and workshops.

TagMango will soon be launching their NFT marketplace which seeks to serve as a gated community for the country’s top content creators, offering a variety of tools across the metaverse and in the real world to assist them Connect, Create, and Collaborate.

TagMango – Founders

Divyanshu Damani and Mohammad Hasan founded TagMango in February 2019. The success of the venture was witnessed across the globe as both of them received the prestigious title of “Forbes 30 under 30, Asia”.

Divyanshu Damani is a passionate entrepreneur, a social media influencer, and a keynote speaker. He has a Bachelor’s Degree in Business Administration from St. Xavier’s College, Kolkata. Divyanshu also co-founded other startups:

‘Wakeupkid’, a social entrepreneurship venture which through its projects, videos, and posts seeks to utilize the influence of social media and youth power to make a difference in the world.
‘The Soch Network’, an online media distribution platform for dispensing thought-provoking content of national interest.

Divyanshu himself is a social media influencer. A vivid speaker, Divyanshu also hosted the ‘Divyanshu Damani Talk Show’ (an online talk show) and has spoken at various IITs and IIMs. He has also been featured on TEDx and JoshTalks.

Mohammad Hasan is an entrepreneur at heart. He is a graduate in computer science engineering and is an experienced website & mobile app developer. He also co-founded ‘Fleapo’, an information technology solutions provider specializing in mobile apps development, customized web apps development, and internet marketing services. Fleapo is currently operating in 3 countries.

TagMango – Startup Story

Divyanshu, having been a social media influencer for quite some time, saw the immense scope and opportunities present in the world of social media influence. After meeting Hasan in college they just knew that they had what it takes to potentially disrupt an industry. Initially, TagMango gave influencers a chance to work with the best brands in India such as Hershey’s, Bounce, and Raw Pressery. It had tied up with over 80,000 influencers before pivoting to the celebrity video shoutout model. After this TagMango understood the marketplace better and aimed at attacking the problem at its core. They allowed creators to monetize their D2C interactions with their audiences. Now, hundreds of Tagmango creators are monetizing their courses and workshops and building this ecosystem of passing on high quality content and knowledge to the consumer.

TagMango – Mission

The big vision is for them to become the 6th logo behind the truck. If today, you see Facebook, Instagram, LinkedIn, Pinterest, Twitter – the 6th logo will be TagMango.

The mango will signify that every monetizable interaction for an entity – both virtual like workshops, courses, NFTs and physical like merchandise, products is hosted on the creator’s TagMango platform.

They aim to build an online shop for the creator that’ll help them seamlessly monetize all direct-to-consumer interactions through a single window.

TagMango – Logo

TagMango Logo

TagMango – Business Model

The company works on a commission business model. After completely aiding creators in launching their online workshops or courses TagMango has a 10% take rate on creator earnings.

TagMango – Funding and Investors

TagMango raised $2.3M so far.

Major investors in TagMango are Y Combinator, Pioneer Fund, Alan Rutledge, Kevin Lin, XRM Media, Prakhar Gupta, Varun Duggirala, MSB Vision, Ankur Nagpal, Justin Mateen, and Manish Pandey.

Date	Stage	Amount	Investors
December 2021	Seed Round	—	—
December 2020	Seed Round	$750k	Y Combinator, Kevin Lin, XRM Media, Pioneer Fund, Angel investors from the USA & UAE
April 2020	Seed Round	$105K	–
March 2020	Seed Round	$300K	–
January 2020	Pre Seed Round	$150K	–

TagMango – Growth

Creator Earnings on TagMango are growing at 62% MoM.

TagMango – Social Media Presence

Social media presence of Tagmango on different platforms:

Facebook – 3,366 Likes
Twitter – 651Followers
Instagram – 25 K Followers
LinkedIn – 6,878 Followers

TagMango – Competitors

Some top Competitors of TagMango are:

Unacademy
Graphy
Exly

TagMango – FAQs

Who are the founders of TagMango?

Divyanshu Damani and Mohammad Hasan founded TagMango in February 2019.

How much funding did TagMango raise till date?

TagMango has raised a total of $2.3 million in funding. The latest funding of $750,000 was raised in December 2020 from Y Combinator, Kevin Lin (Co-founder of Twitch), XRM Media, Pioneer Fund, and angel investors from the USA and the UAE.renowned creators from India like Varun Duggirala, Prakhar Gupta, MSB Vision, Dr. Sid Warrier and 15 other strategic angels.

Who are the Major Investors in TagMango?

The major investors in TagMango are Y Combinator, Pioneer Fund, Alan Rutledge, Kevin Lin, JAM Fund and XRM Media.

February 10, 2022

Leading Agencies for Influencer Marketing in India
Marketing and businesses go side-by-side. It is something that can make a business from nothing to everything.

Be it products, services, movies, or others, everything needs marketing to prosper. Many strategies are now available in the markets. For example- Email, ads, social media, co-branding, etc.

One of the most popular marketing strategies nowadays is Influencer marketing. It was not long ago when it was a budding concept. But now, this strategy has more power in it than one can think of.

This strategy seeks people having influencing personalities and takes advantage of it. Since it is now super lucrative, many agencies help businesses with this.

What is Influencer Marketing?
Benefits of Indulging Influencers in Marketing
Agencies for Influencer Marketing in India
1. Buzzerati
2. Plixxo
3. Influencer
4. Grynow
5. Pulpkey
6. Eleve Media Pvt. Ltd.
7. Blogweet
What is Influencer Marketing?

It is a strategy that takes advantage of the influence that certain individuals hold to meet business goals. This strategy can take place on the basis of payments and sometimes on the barter system.

An influencer is someone who produces content for platforms to gain an audience. With an increasing audience, they are able to develop a sense of trust among them. This gives them the capability to create a big impact on people’s buying decisions. They can help a business to target a wide audience that is beyond their target category.

The influencers involve three main types. These are celebrities, bloggers, and micro-influencers. Celebrity marketing has been in existence for a long. It is the rapid rise of the digital world that paved the way for bloggers and micro-influencers.

In this type of marketing, influencers get paid by businesses to showcase their brand. Since they have a close relationship with their followers, they are able to develop their trust in the brand. Hence, businesses get to reach a large audience with this strategy.

Benefits of Indulging Influencers in Marketing

Influencer marketing is the latest and the most popular trend for marketing currently. Here are some of its benefits:
- The first advantage is that this helps a business to reach more audience. A brand may or may not have strong followers of its own. So, this strategy enables them to reach a wide audience towards them.
- Another important benefit is the development of trust. People feel more related to the influencers of today. So, this helps a business to integrate trust among the audience.
- This strategy has the ability to influence people’s decisions. Stronger the influence, the more they trust, and thus, more sales.
- It is cost-effective. A business does not have to make any huge investment for this method of marketing.
- It can help a business to increase its engagement. This can also enable a brand to become the talk of the town.
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Agencies for Influencer Marketing in India

Today, we all can understand the value and importance of this marketing strategy. But putting this into practice can be a bit hard. There are times when brands are not able to find the perfect person for their business. It is likewise for the influencers. So, to solve this gap, many agencies are now present to act as a bridge.

Here are some of the agencies present in India:

Buzzerati

Buzzerati is a platform for influencer marketing, founded in the year 2016, by Samar Verma. It has a wide network of bloggers, celebrities, popular personalities, and more. This network spreads across all the social media platforms.

It collects and analyzes the data of top influencers, their followers, engagement rate, and more. This helps the brands to create appropriate messaging and find the best relatable influencer. This also enables them to create network campaigns.

Plixxo

One of the largest platforms in this field is Plixxo, founded in 2017 by Priyanka Gill. It is powered by the super popular name in the industry, POPxo. It acts as a bridge between brands and influencers.

This enables them to connect with each other and produce the desired content. To avail of its services, both can register themselves here.

They have top influencers on board like Kritika Khurana, Aashna Shroff, and more. Also, the platform has worked with top brands like Westside, Maybelline, etc.

Influencer

Influence.in is another agency, founded in 2015 by Suneil Chawla and Vikas Chawla. This platform has a huge base of influencers over various social media channels. With such a wide range, it becomes easier for a business to find the most appropriate person for their brand.

The catchy name, regular campaigning and, great services have made the platform a popular choice of many. They have worked with renowned brands like Nykaa, Himalaya, etc.

Grynow

This is another popular platform in India. It was founded in 2018 by Washib Khan. This provides the data about the influencers to the brands that help them save a lot of time in researching.

Here, the brands can make requests about their preference of content and channel. Then the interested influencers can send their proposals for the same. The platform helps with the entire process. It takes care of apt video creation, uploading and also tracks engagement and, sales.

Pulpkey

Another popular name in the list of agencies is Pulpkey, founded in 2017 by Amit Mondal. It is a great platform, where both brands and influencers can find each other and work together.

They help the brands to find an ideal creator for their marketing. They have worked with prominent brands like amazon, ZARA, Nestle, etc.

Eleve Media Pvt. Ltd.

It is a compelling agency that helps brands to make the most of their marketing through popular content creators or influencers. It was founded in the year 2012. The founders of the agency are Rohit Khanna and Prince Khanna.

The platforms help the brands with their campaigning strategies and also ensure top-notch engagement. Both brands and influencers can sign up on the platform to give and get the work. The agency has worked with big brands like BMW, hp, Cadbury, Adidas, etc.

Blogweet

It is an agency based in Delhi, founded in 2016 by Darshan Kumar and Satish Arya. It provides the brands’ access to many influencers over social media. The brands can find the ideal person for their promotions.

The agency has worked with popular brands like gaana, BlackBerrys, etc.

Conclusion

The rise in the demand for influencers gave birth to many agencies. These help the brands to connect with the ideal persons. The widening of the digital world during the pandemic helped budding creators develop into established influencers. They were able to create a big impact on people’s mindsets.

These people have earned a huge audience over their social media channels. This makes them a perfect medium for brand marketing. Thus, this marketing strategy has grown well, is growing, and continues to grow even more in the future.

Top 8 Influencer Marketing Fails: When Influencer Marketing turns Against your Brand

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FAQs

Which are the leading agencies for Influencer Marketing in India?

Leading Agencies for influencer marketing in India are:
- Buzzerati
- Plixxo
- Influencer
- Grynow
- Pulpkey
- Eleve Media Pvt. Ltd.
- Blogweet
What are the benefits of Influencers marketing?

Some of the benefits of influencer marketing are:
- Increase brand awareness
- Increases audience reach
- Builds trust
- Drives purchases decisions
- Saves marketing time
How does influencer marketing works?

Influencer marketing uses influencers to promote a brand to a larger market. Influencers are public personalities with a huge fan following base. They help in increasing brand awareness to a large audience.

Are influencer marketing agencies worth it?

Influencer marketing agency helps in finding and managing your influencers. It saves the time associated in marketing. They are professionals to make proper strategies as per our business needs.
February 4, 2022
How to Hire the Right Celebrity for Brand Endorsements?
It has become very common to hire a celebrity to promote a product. Hiring a celebrity for the endorsement not only helps to connect with people to attract customers but also provides a competitive advantage over other companies. It is one of the marketing strategies that helps a brand to gain popularity.

Choose the Right Celebrity for Brand Endorsement
Contact the Celebrities Manager or Agency
Choose the Platform for Celebrity Endorsement
Advantages of Celebrity Endorsements
Disadvantages of Celebrity Endorsements
Choose the Platform for Celebrity Endorsement
FAQ

Choose the Right Celebrity for Brand Endorsement

There are different ways by which the brand can hire a celebrity for endorsement of their product. Everything should be clear about what the company wants to do and whom the company wants to hire for endorsement. In addition check about the celebrity who will endorse the product.

Most of the time the brand hires a celebrity who is highly respected and is sincere, honest and has a good reputation. The company should know about their audience. This plays a very crucial role because if the company understands the needs and expectations of the audience then it is easier for the company to advertise its products. When the audience is vividly known than the celebrity you are hiring should fit into what you are advertising.

If a company is advertising about sports they can hire celebrities like Virat Kohli, MS Dhoni, and other celebrities who connect to the product. This will also help the celebrities advertise and endorse the product passionately as they will have some connection with the product and the advertisement in which they can win customers’ trust. Endorsement becomes more effective when celebrities connect through their lifestyle and carrier fields.

Contact the Celebrities Manager or Agency

There are different ways to contact a celebrity but mostly due to their busy schedule their appointments are set by their managers or agents. After getting an appointment both parties can discuss the brand. When celebrities give their consent for the endorsement then they can discuss other details related to the endorsement.

Direct contact

To hire a celebrity you can directly contact them through their managers and set an appointment. Social media is also a direct way through which you can contact the influencers by sending them a message and waiting for their response.

Third-party contact

One can also contact them through agents and websites that work as a medium between the company and celebrities.

Choose the Platform for Celebrity Endorsement

Every business whether it is small scale or large scale can hire celebrities or influencers for the endorsement to promote a brand according to their budget. If a company wishes to hire a celebrity for the endorsement of their brand then television advertisement is the best way as it attracts a lot of consumers.

In earlier times companies would advertise with the help of newspapers, Tv, print advertisement, and other traditional marketing strategies. The modern youth is engaged in social media platforms in which celebrity endorsement can be done effectively.

In today’s time Television, the internet, and social media platforms are the best way to attract consumers to a product, and celebrity endorsement is one of the most effective ways to attract a large number of customers.

Endorsement via social media

The companies can also use social media platforms to advertise their products as it is the most used platform and trendy mostly among the youth. The companies can also hire micro-influencers to promote their product to connect directly with the consumers and also get feedback on the product to make changes that are needed. Social media endorsement is beneficial as people watch and purchase products by watching content shared by celebrities and influencers.

Micro-influencer

Micro-influencers are individuals who have more than 1000 followers and can connect with consumers more. Sometimes people don’t believe in the product being promoted by a celebrity as they think celebrities get paid and they don’t trust the words told about the benefit of the product directly by the brand. People trust micro-influencers as they share content that is of consumers’ interest and remove their doubts and hesitation to buy a product.

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Advantages of Celebrity Endorsements
- It helps companies to build brand equity and attract more customers.
- It helps customers to set their doubts related to the product aside and purchase the product as the person they idolize use and say benefits of using that product.
- All sizes of businesses can hire celebrities or influencers for the endorsement to be its spokesperson for the brand to promote the brand and attract more customers.
Disadvantages of Celebrity Endorsements
- The company should analyze everything about their products as there should be no problem with the product. If something goes wrong with the product, celebrities get questioned which affects their fan following.
- Analyze and check everything all the angles of marketing and then advertises the product to make sure that there will be no objection.
- If celebrities make some mistake or there are some bad rumours about them it affects the product that they promote.
- The main focus of endorsement should be to promote the brand as sometimes due to advertisements that focus on celebrity more, forgetting that its main focus is brand and celebrity is a medium which helps to connect with people to increase sales of the product.
- Celebrity endorsement is not just risky for the brand but sometimes it also affects the popularity of a celebrity if something goes wrong.
Is Celebrity Endorsement an Effective Method?

When we see some type of advertisement where celebrities endorse the product in the advertisement, this is a crucial way of marketing as the consumers will pay a special alternative towards the product.

Celebrity endorsement is an effective method to attract customers. It is a marketing technique but with this, there are also some limitations for small enterprises and businesses when compared to big enterprises to hire big celebrities to promote their brands. Bigger brands use a celebrity or influencer as a spokesperson to help them promote their brand, product, or services.

Conclusion

A celebrity endorsement is one of the most effective ways to endorse a product or brand. As many people are influenced by a celebrity or an influencer. Not every endorsement will have a significant ROI, so while hiring a celebrity study the demographics of your target audience to maximise the ROI.

As we know the youth follows the trend and famous people who have a lot of fame and buyers adore and trust them as a result celebrities can use their fan following to get the brand a large number of buyers. Though it is an effective method to attract more people it also has limitations.

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FAQ

How much does it cost to get a celebrity to endorse your product?

Usually, Celebrities or influencers with decent following charge $3000 for video endorsement and $1000 for a single post.

How do I get a celebrity to endorse my brand?

Hire the celebrity that suits your brand, Contact the celebrity, and Choose the type of platform you want the celebrity to endorse your product.

How do I hire a celebrity influencer?

If you want to hire a celebrity influencer contact them through social media where they are most active.
January 29, 2022
Content Promotion Checklist to Promote Content for Your Business Growth
Contents are the reason why the whole world is running. Without the availability of content whether it is on the web or any other platform people would find it difficult to find relevant information. It is also all about how the content has been marketed and brought out to the ultimate client. The ways and methods used for marketing the content play a crucial role in the content being famous.

Large companies and organizations use the content promotion to attract more clients and customers from all around the globe. Therefore, there is certain process or steps for doing content promotion. Make sure you have the checklist every time you want to promote your content.

Content Promotion Checklist
Conclusion
FAQs

Content Promotion Checklist

Content Promotion Checklist

Set Up A Blog

Set up a Blog | Content Promotion

It is the very first step of the checklist for promoting content because if you do not have a blog you will not have content to promote. Before creating, publishing, promoting content make sure you create a blog first. In case you already have one then you should move on to the next step of this checklist.

Prepare A Post

Once you have created a blog of your own or your business it is now time to work on it. Without any post-creating the blog would become meaningless and your business will not meet its goals. Make sure that your content is unique yet effective so that readers are attracted to it. With proper headings, headlines, descriptions, URLs your post should be ready to be published.

Use Social Media Platforms To Share Your Post

Take the help of social media platforms to promote your blog or post. Social media is one of the easiest tools that you will come across for online promoting blogs and posts. It would also be effective if you could ask your friends, family, and relatives to share your content on these social media platforms.

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Email Your Subscribers

Email your content to subscribers | content Promotion

Subscribers are the ones who should receive the notification of your post at the very beginning after you have published the content. Emailing them about the post will help your content receive more views and they might even share the content. Emailing your subscribers would also generate leads on your website and being the publisher of the content you should promote your content on those leads.

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Outreach As Many People As Possible

Outreaching as many people as possible manually will help do the job that you are looking for. Though the process may take up some time it will create some customers interested in your website. There are several tools that you can use to find influencers on the internet.

Take the Help of Social Bookmarking Sites & Directories

Social bookmarking sites are used to bring in a lot of traffic to your post or blog. There is a major advantage once your page generates at least one hundred visitors per day in case you get a few votes then you can easily generate at least one thousand visitors to your post.

Content Syndication

Content syndication means allowing other sites and websites to publish your content. Publishing your website by other websites does not mean that they are stealing. The content will remain yours and you do not have to worry about that. There are some big websites that you should look for. Some of the most common ones are Business2Community, SteamFeed, and many more.

Post On Related Forums And Groups

Posting on related forums and groups usually drives a lot of traffic. Start responding to threads that are about a similar topic to your content. However, you can also post new threads in other relevant sections of a forum. Finding a good forum and contributing to them will help you find a good amount of traffic. You can find suitable forums on Google itself.

On the other hand, use Facebook groups, LinkedIn groups, and other social media groups to your advantage. Post a link back to groups that are related to your content. You can also find and make new groups if necessary.

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Post Answers on Q&A Sites

Famous Q&A sites like Quora and Yahoo answers might be the ones that will help your content for promotion. Search for sites and look for questions and answers related to your content and try posting responses. It will be a great way to contact new people and drive them towards your website.

Use Scoop.it

Scoop.it is a tool that is used by people to curate their private list of contents from all around the web. Normal people or readers will find these lists and can read the suggestions of their owners. However, to promote your content on Scoop.it you should try to submit to the top 25-50 lists in your niche.

In case, the owner approves the article then it would be great for your promotion as followers will see and you will generate a flood of traffic.

Pay For Promotion

One of the most significant checklists that you should have for promoting your content is paying for it. Well, payment versions of promoting content are a lot different than using free versions. You need to do thorough research on which platforms or tools you could use for promoting your content. Some social media comes with a payment option which might be of great help for your website to drive more traffic.

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Conclusion

Checklists are just a way of making sure that you don’t miss out on anything. Similarly, for promoting content there are many steps and processes if you want to do it the right way. Therefore, try following the above checklist whenever you promote your content.

FAQs

What are the basic five methods of promotion?

The basic five methods of promotion are:
- Advertising
- Personal selling
- Sales promotion
- Public relations
- Direct marketing
What should I use for promoting my website?

There are several ways for promoting your website. Some of the most common ones for promoting are:
- Social media platforms
- Emailing
- On your blog posts
- Paid promotions (online)
- Guest posts
What are the tools for content promotion?

Some of the best tools for content promotion are:
- Buffer
- Hootsuite
- LinkedIn Pulse
- Viral Content Bee
- Medium
- BuzzSumo
- Zapier
- Sprout Social
- Quuu Promote
- Meet Edgar
December 16, 2021
Top 8 Influencer Marketing Fails: When Influencer Marketing turns Against your Brand

A lot of time companies decide to promote their product via an influencer. They usually select an influencer whose niche is very similar to their own and have a good amount of clout. There are many companies like Honey that became a great success within a very few time due to their influencer Mr Beast. However, sometimes this is can also backfire in certain situations.

In this article, we will be looking at some of these influencer marketing failure stories. These stories will let you know about the things you need to take care of before proceeding with influencer marketing. So lets look at how influencer marketing turns against the brand.

Brad Pitt and Pringles
Kendall Jenner and Pepsi
DJ Khaled, Floyd Mayweather and Centra Tech
Kendall, Kylie Jenner and the Vintage Band Tees
Kim Kardashian and Diclegis
Ajay Devgan and Vimal
Shahrukh Khan and Fair and Handsome
Ronaldo and Facial Fitness Pao
FAQ

Brad Pitt and Pringles

Pringles appointed Brad Pitt as their brand ambassador to market their product. But being an ambassador for Pringles did not go well. The marketing campaign did not go very well and definitely failed to make an impression. This is why it is very necessary to choose a suitable influencer for your brand.

Kendall Jenner and Pepsi

In 2017 released an ad starring Kendall Jenner. In this ad, they show a mass protest. After looking at the protest Kendall who was doing her photoshoot leaves it and joins the masses. As she joined the masses, she took a can of Pepsi and gave it to a police officer. After she handed it over, the police officer, the crowd rejoiced.

The ad clearly missed the mark. Many claimed that this ad diminished the seriousness of Black Lives Matter. Apart from that as Kendall is a white supermodel, it was taken very wrongly by the masses. After this, the daughter of Martin Luther King tweeted that “If only Daddy would have known about the power of #Pepsi.”

DJ Khaled, Floyd Mayweather and Centra Tech

DJ Khaled and Centra Tech

DJ Khaled and Floyd Mayweather are celebrities that have a huge influence on normal peoples life. But sometimes celebrities do not check the authenticity of the company. A similar thing happened when these two celebrities started promoting Centra Tech. Centra Tech is a company that sells crypto-based financial products.

Floyd Mayweather and Centra Tech

A lot of investors started investing in the company after the endorsement. But Centra Tech turned out to be a fraud company. Soon the founder of Centra Tech was charged with fraud in April 2018. DJ Khaled and Floyd Mayweather were also held responsible. This is a prime example of negative celebrity influence.

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Kendall, Kylie Jenner and the Vintage Band Tees

Kendall, Kylie Jenner and Vintage Brand Tee

Another notable example of negative influence is the case of Jenner Sisters and the band tees line. So Kylie Jenner and Kendell Jenner had released several vintage t-shirts where they printed their faces superimposed over images of musical acts.

After they released these T-shirts, they started facing backlash from the public. Even relatives of these popular musicians retorted sharply to the Jenner Sisters. The mother of Mr Wallace replied that “I have no idea why they feel they can exploit the deaths of 2Pac and my Son Christopher to sell a t-shirt.”

Kim Kardashian and Diclegis

Kim Kardashian and Diclegis

Kim Kardashian had promoted a morning sickness drug called Diclegis. The problem was that the drug had a number of side effects. It went unnoticed for sometimes but the FDA got to know about it soon. They ordered Kim Kardashian to repost it with the side effects. The authorities said that every influencer should follow the communication regulations of the products. They should be transparent.

Ajay Devgan and Vimal

Ajay Devgan had been promoting Vimal pan masala for a pretty long time. This lead to many people buying the Vimal pan masala. One of the fans of Ajay Devgan named Nanakram has been using the product. He took to social media to appeal to Ajay Devgan to stop promoting the brand. He said that he had been suffering from cancer after he started consuming the product. This post created a lot of hatred and there was a backlash against the actor. After this, the sale of Vimal dropped steeply.

Shahrukh Khan and Fair and Handsome

Sharukh Khan and Fair and Handsome

Shahrukh Khan had endorsed the Fair and Handsome product for a long time. A lot of customers didn’t take this advertisement in a good way. A lot of people blamed the actor for inducing insecurities in the mind of people because of their skin colour. There was also a petition filed on change.org against the popular Bollywood actor.

Ronaldo and Facial Fitness Pao

Ronaldo is one of the best footballers. He has been routinely seen promoting health products. In 2014 he promoted a Japanese brand Facial Fitness Pao, But the facial fitness product was pretty weird. It was not quite received well by the fans and failed to make an impression.

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So before you work with an influencer, here are a few things to keep in mind

Choose the right influencer for your brand:

Choose the influencer who fits your brand. The influencer whose niche or personality matches your product should be chosen.

Mention the side effects of the product when promoting it:

When an influencer is promoting a product, he/she should also mention the side effects of the particular product.

Check if the product does not hurt any sentiments:

Before releasing any product, you should make sure that it does not hurt any sentiments.

Conclusion

These are some of the cases of negative influencing. So as you can see you need to very careful when you are proceeding with influencer marketing. In this, both the influencer and the product company should be careful about each other. I have listed down some of the things you should remember when you are going for influencer marketing. So I hope you now have the information you were looking for. I would now end this article here.

FAQ

What are the cons of Influencer Marketing?

Working with the Wrong Influencers Harm your brand, It is Difficult to Measure Results and there are High Risk Involved.

What are the examples of influencer marketing fails?

Brad Pitt and Pringles, Kendall Jenner and Pepsi, and Ronaldo and Facial Fitness Pao are some of the examples of influencer marketing fails.

Is influencer marketing effective in 2021?

Yes, Influencer marketing is still effective in 2021.

November 13, 2021
20 Ways to make money on Social media as an Influencer in 2021

Influencers of all sorts have seen substantial growth in the last couple of years. An influencer can be anyone who does well on any particular platform and has a good number of followers to back them and their actions.

With digitization, people all over the world can showcase their abilities and skills. The Internet has provided a platform for everyone to showcase their talents to the world and get a chance to be recognized. Platforms such as Instagram, Facebook, YouTube TikTok, and more such apps make it easier for one to create and upload their content and gather an audience.

Having a digital presence is a must in today’s world as one can gain a tremendous following within a short span. For example, someone like the 21-year-old Khabane Lame, who is also known as Khaby Lame, no longer has to work in a factory as he is now a multi-millionaire. He achieved this feat without even saying a single word and simply by uploading funny videos and sketches on platforms such as tik-tok and Instagram.

There can be several ways through which one can make money as an influencer.

1. Promotion of Affiliate links
2. Sell digital products
3. Sell physical products
4. Being a brand ambassador
5. Publishing sponsored post
6. Making visual content for sale
7. Social media marketing services
8. Producing high-quality content
9. Creating influencers network
10. Creating your Patreon Account
11. Co-create a product line
12. Promote your own products
13. Selling personal Merchandise
14. Running advertisements across your content
15. Sell your Autopgraph/Personalized items
16. Creating a Podcast
17. Public Speaking
18. Being a Host, Judge or a Guest at an Event
19. Livestream/Superchat on Youtube
20. Create a Online Course or Workshop
FAQ

1. Promotion of Affiliate links

There are several high-paying affiliate programs that one can join and make a decent commission for the sales you generate. In addition, there are many brands that are willing to pay bucks for marketing their affiliate programs.

2. Sell digital products

An influencer can very easily sell digital products such as an image, audio, signatures, or any such digital products. If the product is unique and special, the audience will definitely try to get their hands on it.

3. Sell physical products

People are often looking out for quirky and unique products on various media platforms. Any physical product can be sold through multiple media platforms by influencers, and they can make good profits out of it.

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4. Being a brand ambassador

Getting associated with a brand and being their ambassador can help you make some big bucks as it’s a high-paying option for an influencer.

5. Publishing sponsored post

Instagram Sponsored post

An influencer can publish a sponsored post onto their feed or maybe even stories. As an influencer already has a huge following amongst the masses, brands can really benefit from publishing their post via influencers.

6. Making visual content for sale

Uploading photos and videos on platforms such as Instagram and Facebook is a great way to earn money for influencers. For example, travel, hotel booking, automobile companies pay influencers to upload such content showing their product in a positive light.

7. Social media marketing services

Influencers always try to reach out to the target audience, increase sales and promote a product. People are willing to learn these skills, and Influencers can make good money by providing such services.

8. Producing high-quality content

Various media platforms pay their content creators as per the performance and engagement with the audience. Therefore, influencers can create good quality content and get paid directly from their platform.

9. Creating influencers network

Joining/creating an Influencers network can be a great way to meet new people, get more brand deals, learn and earn from the Influencers network.

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10. Creating your Patreon Account

Patreon Website

A Patreon account is basically an exclusive group of people who pay a certain amount, and influencers can benefit from it. Influencers get a decent earning from this method, and in return, they can make exclusive content that is unavailable for the rest of the audience.

11. Co-create a product line

An influencer can collaborate with a company and come up with a unique product line. There are various creators/influencers who choose this option as there’s not a lot of effort and time that really goes into it. Influencers only have to carry out half of the tasks. Virat Kohli creating One8 line-up with the collaboration of Puma is a good example here.

12. Promote your own products

By having affiliate links to the products that you use personally, and people would want to use it as well, influencers can get a share of the total expenditure that the audience makes.

13. Selling personal Merchandise

Merchandise

Influencers can create their own merch and other goodies and sell to their viewers and audience. Selling merch is a great way of interacting with the audience and earning good bucks along the way.

14. Running advertisements across your content

Having advertisements of various brands or products on your content can get you paid well, and it also showcases what brands you like and follow for your audience to understand influencers in a better way.

15. Sell your Autopgraph/Personalized items

If an Influencer has a loyal fan base, they will be more than willing to buy your Autograph and other personalized items.

16. Creating a Podcast

Podcasts

A podcast is growing and positively accepted by people nowadays. People love to listen to podcasts while working out or even while driving. Podcasts can provide entertainment as well as valuable information, and therefore, influencers should definitely try their luck in podcasts.

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17. Public Speaking

Public Speaking

An influencer can attend various public speaking events and get paid well. Even fan – meetups are a great way of interacting with the audience and earning good bucks along the way.

18. Being a Host, Judge or a Guest at an Event

Influencers can attend various shows or events as a guest or host. In addition, there are various events from comedy to awareness towards various good causes which an Influencer can attend.

19. Livestream/Superchat on Youtube

YouTube Livestream is a very good option for influencers to try out as the audience pays well and really appreciates the effort that goes into it and pays via super chat and other options. There are many creators across different formats who try their luck in Livestream. All that one needs is an entertaining and charming personality.

20. Create a Online Course or Workshop

Influencers can create an online course or workshop in the field they are really good at and sell it to their viewers. This course may contain values and methods as well as personal stories of hardships and how to deal with them.

Conclusion

These are some of the ways in which an Influencer can make quick bucks attain financial stability. Some of the methods can be easier than others. But, at the end of the day, if you love what you do and carry it on with hard work and dedication, money will surely come along the way.

FAQ

How do influencers make money?

Influencers make money by social media marketing, guest appearance, sponsored post, and running advertisement across their content.

Can you make a living as an influencer?

Yes, you can make a living by being an influencer.

Is being an influencer worth it?

As an influencer, you can make some pretty good money. However, one thing you should remember is that you have to be genuine in front of your audience or you may have a difficult time growing your personal brand.

October 22, 2021
Creative Marketing Strategies of Nearbuy

Nearbuy was started in 2011 by Ankur Warikoo, Snehesh Mitra, and Ravi Shankar. The company is based in India and is funded by Paytm. Its headquarters are based in Gurgaon, Delhi and have their presence in 33 cities in India. The core of the company is technology and product-driven. They live by the motto: Work is play.

Their e-commerce website provides services connecting consumers with the largest number of local businesses in India. Their app classifies itself in the lifestyle section. It encourages consumers to explore the city, discover buzzing hotspots nearby, and choose from, and allows the freedom to choose from a wide range of categories.

The website makes it easy for the consumers to discover things to do close to them and avail exclusive deals across various categories like: Restaurants, Spas, Salons, Movie halls, Retail stores, and Amusement parks. And more.

The website boasts about taking local e-commerce where it has never been taken before. With the company’s motto “This is where you belong” if you thrive on the thrill of operating in a world of firsts an it encourages consumers to explore the city, discover buzzing hotspots nearby, and choose.

Target audience of Nearbuy
Nearbuy Marketing Strategies
Top Partners of Nearbuy
FAQ

Target audience of Nearbuy

Their target audience is all the people who would like to spend but also get something that is easy on their pockets. That includes college-going students, people who have just started working, foodies; and explorers who like a little discount to save up a bit of their money.

Nearbuy Marketing Strategies

The advantage of creating something that is worth sharing:

Following a simple business model, Nearbuy offers cashback deals, coupons and great discounts to its consumers and helps them save money at every step they take. These consumers are constantly on the lookout for places to go. Like restaurants, for shopping, spas, salons and a lot more with discounts, obviously.

The advantage? They know exactly their target audience and what is the segment in the market to whom they are selling their services to, understanding their needs like “what do they want?” By providing discounts to its customers. The idea of having multiple brands offering you something you value at a discounted rate just does the trick!

Social media combined with Influencer marketing:

Take a look at Nearbuy’s YouTube channel. You can notice they are making the most out of it with the famous comedian, Zakir Khan featuring in their ad campaigns.

Creating an influence on people, building that link of trust. Apart from YouTube. Nearbuy also has its presence on platforms like Facebook, Instagram, LinkedIn, and Twitter.

Innovation:

Innovation helps any company stay on top. With the change, if the company fails to keep up with it, it fails. People are quick to forget about your product or service, let alone the name of your brand. Remember Jabong? The company could not keep up with the change.

Nearbuy talks about bringing their agile innovation – releasing standard-defining new products every year. It has also launched nbPAY, India’s first Payment-linked deals product. Also has Gift Cards as a category, offering deals on gift cards. It keeps up by bringing in new ways that might interest consumers.

Engaging Instagram Marketing:

Nearbuy Instagram

The brand optimizes its social media presence on Instagram to create conversations among its audience. With posts wishing them for any festivals or occasions. And creating informative posts on various topics like types of forks, hair care tips for people with thick hair, the dos and don’ts of makeup, and more.

Captivating the audience with videos:

Nearbuy YouTube

Using videos is important as the right embedded videos can increase conversions by 86%. The short, descriptive videos on YouTube captivate the audience, using the platform of YouTube with content. Nearbuy does just that.

Taking on the Digital Space:

Nearbuy Website

Apart from that, it also has a strong landing page, that allows the consumers to connect easily and know more about them. Giving them a boost of having a strong digital presence.

We can conclude that Nearbuy has a smart, innovative and simple yet effective marketing strategy to drive change while helping local businesses thrive.

Top Partners of Nearbuy

The companies that Nearbuy has partnered with include top restaurant, spa, and salon brands, which includes:

KFC, Barbeque Nation, Dominos Pizza Hut, PVR, INO, Cafe Coffee Day (CCD), Smaaash, McDonald’s, Water Kingdom, Essel World, Kidzania, O2 Spa, Big Bazaar, Amazon, Myntra, Jabong and Looks Salon.

FAQ

Who is the founder of Nearbuy?

Ankur Warikoo, Snehesh Mitra, Sachin Kapur, Ankur Sarawagi, Sumeet Kapur, Ravi Shankar are the founders of Nearbuy.

Why did Nearbuy fail?

Nearbuy failed to set its foot in India because deal platforms are not something Indian consumers crave for.

Who is the parent company of Nearbuy?

Paytm and Little Internet Pvt. Ltd. are the parent organizations of Nearbuy.

October 22, 2021