This article has been contributed byKrisneil Peres, Co-founder, Fame Keeda.
Festive season in India is a sight to behold as the spirit of Diwali not only makes everything lively and vibrant but also marks the start of the Indian household shopping frenzy. For brands and especially e-commerce in present times it is an extremely lucrative season because it is synonymous with increased business due to high consumer enthusiasm. Capitalising and riding this wave of surge becomes extremely important for brands considering it only lasts a couple of weeks.
Influencers have transformed seasonal marketing in the e-commerce industry by playing a central role in creating authentic, agile, and highly targeted campaigns that align with consumers’ shifted behaviours and expectations.
1. Understand the Festive Consumer Mindset
Diwali means more than just a festival, it is a cultural phenomenon, which affects the consumer buying pattern significantly. in fact, as much as 84% of Indians are expected to increase spending over the festive season and marketers can look at there are three distinct types of shoppers to target:
Unplanned Shoppers:
They make spontaneous purchases and are attracted by flash sales, limited-time offers, or trending products.
Category Explorers:
These shoppers research extensively, especially for categories like fashion and electronics.
Brand Lovers:
Loyal to their favourite brands, they are willing to spend more for premium products and luxury brands.
Understanding these shopper personas helps tailor influencer marketing campaigns to tap into the diverse buying motivations.
2. Leverage Festive Fashion Trends Through Influencers
Festive fashion receives one of the biggest booms during Diwali, and Gen Z leads this trend, with 86% intending to purchase fashion items online. This period is a great opportunity for brands to collaborate with influencers to showcase festive collections through trendy reels, styling videos, which resonate well with fashion enthusiasts.
Platforms like Instagram, YouTube, and emerging short-video apps provide a stage for influencers to creatively demonstrate how specific fashion items fit into the festive vibe. Authentic content, where influencers share their personal experiences and style tips, can make fashion recommendations more relatable and impactful.
3. Tap Into the Power of Live Shopping and Interactive Content
Emergence of interactive formats like live shopping sessions has been a game changer among audiences and influencers alike. Influencers can use platforms such as Instagram and YouTube to host live events where they showcase products and allow followers to ask questions and make purchases instantly in real time. This creates a virtual yet personalised shopping experience, enhancing consumer engagement.
It is also worthy to note that e-commerce giants like Amazon and Flipkart have recently onboarded over 8,000 creators in the last four months for product promotions through live sessions, reels, and polls. This approach allows real-time engagement between the brand and audience, making the purchase journey more immersive and conducive to impulse buys.
Influencer Marketing Growth 2020 to 2024
4. Adopt a Multi-Platform Approach
For a market as diverse as India comprising different audiences who prefer different social platforms. A multi-platform strategy ensures broader reach and caters to various audience preferences. It is extremely in favour of brands to associate with influencers who are active on multiple platforms in order to amplify their reach and deliver a consistent message across channels.
For instance, an influencer creates a teaser on Instagram, dive deeper into the product’s features on YouTube, and engages with followers on Chingari for regional language content.
We live in the age of content overload hence authenticity is the key to make content stand out. The most effective influencer content seamlessly integrates brand messaging with organic storytelling so as to not appear overly promotional. Influencers’ role to some extent has evolved into a guide more than an expert and when they share genuine reviews or demonstrate how they use a product it feels more natural.
Encouraging influencers to produce content that reflects their personal style and experiences and making it easy to digest for the audience is what brands should encourage. This kind of social proof is powerful, especially during Diwali when consumers are looking for trustworthy recommendations.
6. Target Regional Audiences With Local Influencers
India’s cultural diversity means that there’s no one right answer. Influencers who speak the local language and understand regional traditions are imperative and extremely important in making brand messages more culturally relevant. This is particularly true for Tier 2 and Tier 3 cities, where consumers have recently gotten access to social media with the rise in prevalence of affordable smartphones and data plans.
Influencers allow brands to produce content that resonates with different demographics, regions, and even language preferences across India. By partnering with influencers who are authentic representatives of their local culture, brands can appeal directly to regional audiences with localized campaign messages, which makes their campaigns feel more personal.
For example, brands might work with Tamil Nadu-based influencers to promote products in traditional Diwali attire, or with Mumbai-based influencers to capture the city’s urban festivities. This helps brands tailor their messaging to various cultural and geographic nuances, creating a “closer to home” vibe.
7. Measure Campaign Performance With Data Analytics
Measuring results for influencer campaigns can be tricky but also crucial to get an estimate on ROI. Brands often analyse metrics such as engagement rates, reach, conversions, to determine the effectiveness of each influencer. Data-driven insights lets the marketer fine tune methods for future strategies, along with aiding in budget allocation, as well as identifying influencers who deliver the highest value.
Unlike celebrity endorsements, influencer marketing provides refined stats for measuring impact, making it easier to adapt and improve ongoing campaigns.
8. Long-term Partnerships for Sustainable Impact
Instead of running one-time campaigns, making long-term relationships with influencers is even more beneficial. Continuous association builds brand recall as well as loyalty because the audience starts to identify the brand through the influencer and such a relationship also builds credibility as the brand gradually becomes a consistent part of the influencer’s content.
Conclusion
In a very short span of time influencer marketing has transformed the e-commerce landscape in India, especially during festivals. Brands can gain substantial growth this Diwali by understanding the diverse consumer base and leveraging social proof through influencers.
Influencers of all sorts have seen substantial growth in the last couple of years. An influencer can be anyone who does well on any particular platform and has a good number of followers to back them and their actions.
With digitization, people all over the world can showcase their abilities and skills. The Internet has provided a platform for everyone to showcase their talents to the world and get a chance to be recognized. Platforms such as Instagram, Facebook, YouTube TikTok, and more such apps make it easier for one to create and upload their content and gather an audience.
Having a digital presence is a must in today’s world as one can gain a tremendous following within a short span. For example, someone like the 21-year-old Khabane Lame, who is also known as Khaby Lame, no longer has to work in a factory as he is now a multi-millionaire. He achieved this feat without even saying a single word and simply by uploading funny videos and sketches on platforms such as tik-tok and Instagram.
There can be several ways through which one can make money as an influencer.
There are several high-paying affiliate programs that one can join and make a decent commission for the sales you generate. In addition, there are many brands that are willing to pay bucks for marketing their affiliate programs.
2. Sell digital products
An influencer can very easily sell digital products such as an image, audio, signatures, or any such digital products. If the product is unique and special, the audience will definitely try to get their hands on it.
3. Sell physical products
People are often looking out for quirky and unique products on various media platforms. Any physical product can be sold through multiple media platforms by influencers, and they can make good profits out of it.
Getting associated with a brand and being their ambassador can help you make some big bucks as it’s a high-paying option for an influencer.
5. Publishing sponsored post
Instagram Sponsored post
An influencer can publish a sponsored post onto their feed or maybe even stories. As an influencer already has a huge following amongst the masses, brands can really benefit from publishing their post via influencers.
6. Making visual content for sale
Uploading photos and videos on platforms such as Instagram and Facebook is a great way to earn money for influencers. For example, travel, hotel booking, automobile companies pay influencers to upload such content showing their product in a positive light.
7. Social media marketing services
Influencers always try to reach out to the target audience, increase sales and promote a product. People are willing to learn these skills, and Influencers can make good money by providing such services.
8. Producing high-quality content
Various media platforms pay their content creators as per the performance and engagement with the audience. Therefore, influencers can create good quality content and get paid directly from their platform.
9. Creating influencers network
Joining/creating an Influencers network can be a great way to meet new people, get more brand deals, learn and earn from the Influencers network.
A Patreon account is basically an exclusive group of people who pay a certain amount, and influencers can benefit from it. Influencers get a decent earning from this method, and in return, they can make exclusive content that is unavailable for the rest of the audience.
11. Co-create a product line
An influencer can collaborate with a company and come up with a unique product line. There are various creators/influencers who choose this option as there’s not a lot of effort and time that really goes into it. Influencers only have to carry out half of the tasks. Virat Kohli creating One8 line-up with the collaboration of Puma is a good example here.
12. Promote your own products
By having affiliate links to the products that you use personally, and people would want to use it as well, influencers can get a share of the total expenditure that the audience makes.
13. Selling personal Merchandise
Merchandise
Influencers can create their own merch and other goodies and sell to their viewers and audience. Selling merch is a great way of interacting with the audience and earning good bucks along the way.
14. Running advertisements across your content
Having advertisements of various brands or products on your content can get you paid well, and it also showcases what brands you like and follow for your audience to understand influencers in a better way.
15. Sell your Autopgraph/Personalized items
If an Influencer has a loyal fan base, they will be more than willing to buy your Autograph and other personalized items.
16. Creating a Podcast
Podcasts
A podcast is growing and positively accepted by people nowadays. People love to listen to podcasts while working out or even while driving. Podcasts can provide entertainment as well as valuable information, and therefore, influencers should definitely try their luck in podcasts.
An influencer can attend various public speaking events and get paid well. Even fan – meetups are a great way of interacting with the audience and earning good bucks along the way.
18. Being a Host, Judge or a Guest at an Event
Influencers can attend various shows or events as a guest or host. In addition, there are various events from comedy to awareness towards various good causes which an Influencer can attend.
19. Livestream/Superchat on Youtube
YouTube Livestream is a very good option for influencers to try out as the audience pays well and really appreciates the effort that goes into it and pays via super chat and other options. There are many creators across different formats who try their luck in Livestream. All that one needs is an entertaining and charming personality.
20. Create a Online Course or Workshop
Influencers can create an online course or workshop in the field they are really good at and sell it to their viewers. This course may contain values and methods as well as personal stories of hardships and how to deal with them.
Conclusion
These are some of the ways in which an Influencer can make quick bucks attain financial stability. Some of the methods can be easier than others. But, at the end of the day, if you love what you do and carry it on with hard work and dedication, money will surely come along the way.
FAQ
How do influencers make money?
Influencers make money by social media marketing, guest appearance, sponsored post, and running advertisement across their content.
Can you make a living as an influencer?
Yes, you can make a living by being an influencer.
Is being an influencer worth it?
As an influencer, you can make some pretty good money. However, one thing you should remember is that you have to be genuine in front of your audience or you may have a difficult time growing your personal brand.
Influencer marketing is the type of promotion that relies on using key pioneers and personalities to drive your message to the bigger market. As opposed to promoting to an enormous gathering of shoppers directly, you rather procure or pay influencers to get the word out for you. Influencer promoting regularly goes connected at the hip with two different types of showcasing: web-based life advertising and substance showcasing. Most Influencer battles have a type of internet-based life segment, whereby influencers are relied upon to get the message out through their social channels.
Numerous influencer battles require a substance component wherein you may make content for the influencers, or they make the substance themselves. Even though web-based life and substance advertising regularly fit inside influencer crusades, they are not synonymous with influencer promotion.
The impact on the economy has changed how we purchase things. About 67% of advertisers report that they are occupied with some type of influencer marketing, a number that is probably going to grow as web-based social networking influencers acquire standard presentation. The influencer economy is moving towards increasingly streamlined arrangements, grasping instruments like influencer systems, coordinating stages benefits, and automated processes to assist brands with tapping influencers more effectively.
Brands who aren’t a piece of this economy are losing control. Customers currently control the purchaser’s adventure, and they are becoming more enthusiastic with the advancement of computerized promoting. Here are some drawbacks of computerized
40% of advertisement income lost to promotion obstruct by destinations that target recent college grads – President of IAB.
$7.2 Billion evaluated worldwide misfortunes to bot extortion in 2019.
56% of paid, for advanced promotion impressions are never observed.
62% of customers trust marks less.
A colossal 66% of clients are overpowered by such a large number of web-based promotion of messages, and 20% of purchasers would blacklist a brand in light of inordinate advertisements. Advertisers should think about influencer content since it gives the ideal fix to “promotion weakness” and unlike conventional advertisement crusades, doesn’t convey genuineness.
Brilliant brands are battling this by utilizing influencer marketing in India to make a continuous discussion with shoppers, perceiving that they are impacted by various individuals at various times in different ways. Rather than unavoidable losses from advanced promoting, brand social and substance showcasing, the influencer marketing in India goes past reach and snaps to consistent commitment and discussions that drive trade. This gives you measurements that issue and line up with your business objectives, some of which are:
Pulling in new clients.
Expanding rehash buys.
Driving client dependability.
Augmenting client lifetime income.
The Influence of influencer
Shoppers need genuine voices, not anonymous deals administrators who utilize a similar old stunt. Advertisers can’t overlook influencer marketing in India anymore since content makers can drive business development and convey credibility that draws in with crowds. Envision a large number of voices having valid discussions about your image that hold influence in a manner your voice alone never could. That is the intensity of influencer marketing. The scope of influencer marketing in India is very high as consumers in the country are easy to mould and influence.
How Does Influencer Marketing Work?
If you’re a marketer and feeling the pressure of delivering more revenue while having less control over messaging, you’re not alone. The landscape of marketing has changed significantly and consumers determine the messaging they want to see. Brands no longer have center stage, consumers do. If you want to be a part of consumer conversations, you have to play by their rules. Social media is where consumers are having conversations today, and one of the most impactful products to emerge is that of influencer marketing in India. So how does influencer marketing work?
At a high level, it is a form of branded engagement where marketers connect with those who boast prominent social footprints. The goal is to plug into new communities and connect the brand/product to new audiences through the voice and trusted relationships of the said influencer.
How Does Influence Marketing Work?
Authentic content creates trust. People gravitate toward digital influencers because they value the content that they create. Developing strategic relationships with these influencers allows brands to incorporate their messaging into that content and share it with consumers through a trusted source. To make the most of this opportunity, brands must allow influencers the ability to stay true to themselves when working on sponsored content.
Insincere or irrelevant content will rapidly erode an influencer’s power by reducing their followers’ trust in them. If brands want to be relevant to consumers, they must think of media as a way to attract, engage, and convert prospects. That means meeting consumers with content they care about and trust. Working with influencers is an effective way to fuel a conversation about a brand using trustworthy content.
Influencer Marketing Growth
Since influencer marketing results in engagement, it also results in earned media. Influencers are experts at generating discussions online, and the content they create on behalf of a brand is talked about, shared, and reposted. That is earned media. Earned media is trusted more by consumers. When influencers write about their own experiences and share compelling content about a brand, it can have a dramatic effect on their audience.
Online activity is a core part of the decision making process. In today’s digital world, people can access information about products long before they reach a brand site. They turn to their peers online for recommendations about products, they look for information through search engines, and they read product reviews. Therefore, it makes sense for brands to partner with social media influencers. They can share product and brand information that shapes purchase decisions.
Social media has changed the way brands interact with consumers by fostering an environment where consumers have immediate access to information. Through social media, people gather input about brands and products and then make purchase decisions based on what they discover. Successful brands leverage social media to stay connected with consumers by actively participating in this online dialogue. However, advertising is not the same as being part of the conversation.
Growth of Influencers
How To Start An Influencer Business?
Like any advertising strategy, an influencer program requires focus and arrangement. You won’t discover vital achievement just by sending free things out to everybody who asks or to your current companions and associates. So, here are some steps to start an influencer business,
Discover Influencers And Decide What To Pay Them
Much like any system, exploring is the initial step. Pick the system you need to concentrate on first. You can generally extend to different systems later; in case you’re starting out, stay with one. In a perfect world, your image should as of now have a nearness on this system and knowledge of it. Socioeconomics fluctuates on each system.
The business you’re in matters when you want to actualize an influencer showcasing procedure. Magnificence and style brands sparkle on Instagram and YouTube. The computer game industry overwhelms on Twitch. During your examination stage, investigate the kind of influencers you’re keen on. Are you going for big names with monstrous followings? Or micro-influencers with under 2000 supporters? Maybe something in the middle of in the 5–10k range is more your inclination. Whatever you choose to concentrate on will decide your spending limit.
Pay shifts fiercely, so do see the regular rates for those influencer types. Micro-influencers will, in general, be centered around a couple of themes and acknowledge items. Some micro-influencers work freely while others might be spoken to by an organization or system. Bigger records and big names will require payment and may even experience an ability organization.
One approach may be to contrast your desires for influencers with different firms, and measure the spending limit for a video generation association’s work in making promotion for you versus an influencer making a video. It might appear at first as if passing judgment on the estimation of influencers is erratic; however, this sort of approach will give you a commonplace purpose of examination and complexity.
How To Do Influencer Marketing In India
In 2019, Influence.co distributed the results of its examination into Instagram influencer installment. It evaluated the normal expense per Instagram post and found:
The general normal cost was $271 per post.
The normal cost for miniaturized scale influencers with less than 1,000 supporters was $83 per post.
The normal cost for influencers with more than 100,000 supporters was $763 per post.
Research is critical and you’ll wind up coming back to this progression frequently all the while.
Management And Budget Allocation
You now have some idea on what to pay influencers and decide your spending limit. Factor in time for arranging, executing, and surveying your technique. Running a fruitful influencer advertising effort is anything but a set-it-and-go kind of technique. It’ll include cautious checking and development.
In contrast to an increasingly robotized advertisement procedure, influencers are human and some may fall behind in their duties to post on schedule or make blunders in your mentioned labels or invitations. You’ll have the opportunity to be more active with these connections and refine your methodology by gaining experience about what works and what doesn’t in your specialty.
On the off-chance that you have the opportunity and cash, consider setting up a conventional envoy program. Fujifilm uses its envoys in new item dispatches. With an assortment of picture takers and videographers available, the organization is ready to broaden its feed to feature what Fujifilm gear can do.
Consider setting up a proper diplomat program. For brands that need a more extensive pool of influencers, employing an influencer advertising office who will do the examination and coordination is a decent plan.
Settle On Objectives And Message
The two most regular purposes behind utilizing influencer advertising are to raise brand mindfulness and increment deals. Rather than setting this wide focus as your two objectives, it will be better to commence your technique by focusing on what your image’s needs are. Maybe you need to build your client base in a more youthful demographic. Or, you need to venture into another client bunch with another item. You may need to skip drifts and use influencers to discuss your image esteems.
Your message is similarly as significant as your objective. While you would prefer not to smother an influencer’s inventiveness and uniqueness, you don’t need them to present something random on your crusade. Decide how you need to structure your influencer advertising efforts and message so you can adhere to it later on.
Survey And Change Your Procedure
Regardless of whether your influencer showcasing effort is continuous, you should have pre-decided dates on which you’ll gauge the procedure. The link below will help you in understanding how to follow your outcomes. Not all battles are effective but rather ideally, you’ll learn something new with each one you become a part of.
The best influencer marketing platforms in India are:
1. Plixxo
Plixxo is one of the greatest influencer promoting stages in India with more than 26,000 influencers. Propelled by POPxo organizer Priyanka Gill, it takes into account both influencers and brands. Bloggers, YouTubers, big names, Instagram influencers, and grounds influencers can join this stage. Brands can likewise welcome a huge number of influencers through Plixxo for going along with them in their promotion efforts. To put it plainly, Plixxo helps in streamlining influencer battles for brands.
Plixxo Influencer Platform
For influencers, Plixxo is a stage that checks their profiles, reach, and details. It demonstrates whether they are bonafide influencers. Plixxo is a successful business age instrument that enables them to get paid brand battles. Likewise, it additionally empowers influencers to help their crowd through online networking posts. For brands, Plixxo makes looking for influencers simple. It enables them to dispatch battles involving a thousand influencers and makes running influencer crusades simple and bother free.
2. Influencer.in
Bragging a base of more than 25,000 online networking bloggers and influencers, Influencer.in allows you to locate the privilege influencer for your image. Through ‘Influencer Discovery,’ you can get an vantage view of an influencer and decode if he or she is the correct counterpart for your image. The customers who keep Influencer.in going incorporate Hike, Himalaya, Axis Bank, Nykaa, and SHAREit.
3. Mad Influence
With 10,000+ influencers crosswise over India, Mad Influence is one of the main and the best influencer marketing platform in India. Its key target is to bring gifts, content makers, influencers, and brands together and achieve astounding outcomes together. Its classifications are extremely huge and spread across domains—from Automobiles to Education, and Health to Religion. Mad Influence has served more than 50 brands till date. The stages that Mad Influence takes a shot at include Facebook, Twitter, Instagram, TikTok, and YouTube.
Mad Influence
Key administrations incorporate Brand Activation, Event Promotions and Integrations, Social Media Campaigns, Content Curation, and Product Reviews. Top brands served by it incorporate Dharma Productions, TikTok, T Series, Hotstar, ALTBalaji, Sony Music, HCL and others.
4. PulpKey
PulpKey is an Indian influencer showcasing stage where brands and makers work together to recount stories. You may either login as a brand/agency, or as a creator/talent manager. To sign in as a creator or a talent manager, you either need to have at any rate 2,000 supporters on Instagram, or at least 500 endorsers on YouTube.
PulpKey additionally needs to address and take care of issues relating to the advancements completed by influencers and the absence of trust among purchasers and brands. Their not-too-bad program of eminent customers incorporates Wego, HelloDhobi, Hypstar, Bombay Shaving Company, Happn, and some more.
5. Winkl
Bengaluru-based Winkl helps bloggers, influencers, and substance makers in making their very own media units for displaying their work to companions, get inputs, and interface with brands to chip away at joint efforts.
Winkl Influencer Platform
It expects to turn into the most sought-after influencer showcasing stage in India and become the favored advertising channel for brands, a medium to assist them with collaborating with influencers for accomplishing business results. Top customers incorporate Flipkart and YGL.
6. Eleve Media
Eleve Media helps in ideating brand battle methodologies and sponsorship them with compelling promotion arrangements to convey top-notch commitment for the brand. It plays out various capacities like distinguishing the perfect individuals as indicated by area, specialty, reach, and different measurements. It likewise empowers the brand in utilizing content crosswise over stages, scaling impact, powerful estimation and examination of battles, and giving counseling administrations too.
Brands who trust Eleve Media incorporate goliaths like Amazon, Coca Cola, Chevrolet, Lays, Honda, Bacardi, Airtel, Philips among 25+ other top brands.
7. StarNgage
StarNgage is a worldwide influencer showcasing stage with nearness in India. It also assists in examining, altering, overseeing, and estimating the informal advertising efforts on Instagram. Through StarNgage, brands can accomplice Instagram influencers for pulling in and drawing in clients by conveying important, accommodating, and customized visual encounters. StarNgage also tracks, dissects, and benchmarks a huge number of Instagram profiles which guarantees the accomplishment of Instagram crusades.
8. Blogmint
Blogmint is said to be Asia’s first item based influencer showcasing stage and one of the first influencer advertising stages (in quite a while) which associates brands with social influencers – Bloggers, YouTubers, Twitteratis and Instagramers. Outstandingly, this stage helps in recognizing and connecting with influencers to make amazing social and video content. With more than 29,000 influencers and 900 brands/organizations, Blogmint is amongst the favored commercial centers for influencer advertising.
By 2020, worldwide influencer advertising is estimated to be a $20 billion industry. Of this, India represents a juvenile piece, somewhere in the range of $75 and $150 million.
As it were, it is a current rendition of customary superstar underwriting. Brands team up with “influencers” who have a reliable background and could influence their devotees by connecting promotions to the brands’ offerings.
Most brands in India have distributed between Rs1 lakh and Rs10 lakh ($1,409-14,091) each as their influencer promoting spending plans this year as per an ongoing study. The sizeable binge spend is simply going up, with 72% of Indian firms intending to expand their spending via web-based networking media influencers, of all shapes and sizes, in 2020, the report said.
Brands have chosen influencers based on their fan following. In any case, this has changed as of late, especially since devotees can now be purchased. A study has discovered that Indian influencers on Instagram have 16 million counterfeit devotees.
Also, greater the superstar, more the expense. Priyanka Chopra and national cricket crew captain Virat Kohli, with 45 million and 42 million adherents on Instagram, individually charge well above Rs. 1 crore per post. In the interim, influencers with more than 500,000 supporters energize to Rs. 7 lakh per post, and nano and small scale influencers, who have under 5,000 and 30,000 devotees individually, charge Rs. 8,000 and Rs. 18,000 per post.
Obviously, with incredible power comes extraordinary duty. Since influencers with eager fan-bases can influence enormous crowds, the Advertising Standards Council of India (ASCI) is keeping a nearby watch. The advertisement controller is taking a shot at rules for web-based social networking influencers, individuals who advance items on the web to help clients settle on educated choices concerning their online buys.
Influencer Marketing – FAQs
What is the Importance Of Influencer Marketing In India?
The impact on the economy has changed how we purchase things. About 67% of advertisers report that they are occupied with some type of influencer marketing, a number that is probably going to grow as web-based social networking influencers acquire standard presentation.
How much do influencers charge per post in India?
Well, that depends upon the no. of followers influencers have. Like, Influencers having over 500,000 followers, the rate per post can vary between 1.5 Lac to 7 Lac.
What are influencer marketing platforms?
An Influencer Marketing Platform is a software solution designed to assist brands with their Influencer Marketing Campaigns. Influencer Marketing Platforms provide influencer discovery tools for brands and agencies, some also offer massive searchable databases of potential influencers, using clever algorithms.
What is Instagram influencer marketing?
Influencer marketing takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign.
Which platforms do influencers use?
Influencers use a variety of influencer marketing platforms to get discovered by brands and to track their progress too. They also use social media scheduling platforms to regularly publish their content on social media. Among social media platforms, Instagram is the most popular platform for influencer marketing.
How to build an influencer marketing platform?
Here’s how you can build an influencer marketing platform in 5 simple steps:
Plan the platform features
Develop the platform and select the target social networks
Start accepting influencer applications
Grow your influencer database
Collect valuable data on engagement, audience, etc
Muskaan Kapoor
