StartupTalky

Tag: influencer marketing

  • Pepsodent Marketing Strategy: Tagline, Marketing Mix, and Campaigns

    Pepsodent is a brand of toothpaste that has been in existence for over 100 years. It was first introduced in the United States in 1915 and is now sold in many countries worldwide. Pepsodent toothpaste is known for its ability to fight against tooth decay and promote good oral hygiene. The formula contains fluoride, which helps to strengthen tooth enamel and protect against cavities. Pepsodent also includes other active ingredients such as triclosan and sodium lauryl sulfate that help to fight against plaque and bad breath. The brand has expanded its product line to include toothbrushes, mouthwashes, and other oral care products. Over the years, Pepsodent has become a trusted household name for millions of families around the world who are committed to maintaining good oral health.

    Pepsodent’s marketing strategy has been a key factor in its success. The brand has focused on promoting good oral hygiene practices and leveraging the power of celebrity endorsements to build trust with consumers. Pepsodent’s catchy taglines like “You’ll wonder where the yellow went when you brush your teeth with Pepsodent” have been ingrained in popular culture. The brand’s consistent messaging around the importance of fighting tooth decay has resonated with consumers, helping to establish Pepsodent as a trusted household name for generations. Additionally, the company’s expansion into other oral care products has helped to build brand loyalty and further solidify Pepsodent’s place in the market.

    Pepsodent Target Audience
    Pepsodent Marketing Mix
    Pepsodent Marketing Campaigns
    Pepsodent Marketing Strategies

    Pepsodent’s Target Audience

    Pepsodent’s target audience is typically individuals of all ages who are concerned about maintaining good oral hygiene and preventing tooth decay. However, the brand has specific products and marketing campaigns that target different population segments. For example, Pepsodent’s children’s toothpaste is aimed at parents with young children, while their whitening toothpaste and mouthwash are marketed toward adults who are interested in maintaining a bright, healthy smile. The brand has also targeted low-income communities by providing affordable oral care products to increase access to basic dental care.

    Pepsodent Marketing Mix

    Pepsodent is known for its strong positioning around dental hygiene and cavity protection. Its marketing mix focuses on offering affordable, accessible, and trusted solutions for families while maintaining strong visibility through campaigns and distribution.

    Pepsodent Marketing Mix
    Pepsodent Marketing Mix

    Product

    Pepsodent offers a wide range of oral care products, including toothpaste, toothbrushes, and mouthwash, focusing on cavity protection, strong teeth, and freshness. With variants like Germicheck and Whitening, it caters to different customer needs and continuously improves formulations to stay competitive.

    Price

    The brand follows a competitive and affordable pricing strategy aimed at the mass market. It offers smaller sachets and mini packs to tap into rural and low-income segments while using discounts and combo offers to attract urban buyers.

    Place

    Pepsodent products are widely available through supermarkets, pharmacies, kirana stores, and modern retail chains. In addition, the brand uses eCommerce and quick-commerce platforms to strengthen its reach, ensuring presence in both rural and urban markets.

    Promotion

    For promotion, Pepsodent relies on strong advertising campaigns with themes of fighting cavities and germs, often endorsed by dentists to build credibility. It also conducts school dental checkup programs, community awareness drives, and uses TV, digital ads, and sponsorships to maintain strong visibility and brand recall.

    Unilever Marketing Strategy, Products & Target Audience Explained
    Explore Unilever’s marketing strategy, top products, target audience, and brand portfolio. Learn how this British-Dutch multinational creates impactful campaigns and reaches diverse markets globally.
    StartupTalkyArchana Karthikeyan

    Pepsodent’s Marketing Campaigns

    Pepsodent has had several marketing campaigns over the years. Here are a few notable ones:

    You’ll Wonder Where The Yellow Went

    This iconic slogan was used in the 1950s and 60s and is still recognizable today. The campaign focused on Pepsodent’s ability to whiten teeth and keep them looking healthy.

    Brush Your Teeth With Pepsodent After Every Meal

    This campaign emphasized the importance of brushing your teeth after every meal to prevent tooth decay and promote good oral hygiene. The brand collaborated with dentists and celebrities to promote the message.

    Pepsodent Fights Tooth Decay

    This campaign highlighted Pepsodent’s active ingredients and their ability to fight against tooth decay and plaque. The brand also emphasized the importance of regular dental checkups.

    Protect Your Family’s Teeth With Pepsodent

    This campaign targeted parents and emphasized the importance of starting good oral hygiene habits early. Pepsodent launched children’s toothpaste and collaborated with pediatric dentists to promote the product.

    Bright Smiles For All

    This campaign promoted access to affordable oral care products in low-income communities. Pepsodent partnered with local organizations and dental clinics to provide free dental checkups and distribute oral care products.

    These campaigns demonstrate Pepsodent’s commitment to promoting good oral hygiene practices and its willingness to adapt its messaging to target different population segments.

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    StartupTalkyDevashish Shrivastava

    Pepsodent’s Marketing Strategies

    Pepsodent, a household name in the dental hygiene industry, has been revolutionizing the way people take care of their teeth for over a century. From its humble beginnings in 1915, Pepsodent has grown into a global brand, with a presence in over 100 countries worldwide. So, what has made Pepsodent so successful over the years? It all comes down to their clever marketing strategies.

    Pepsodent has employed several marketing strategies to establish itself as a leading brand in the dental hygiene industry. Here are some of the key marketing strategies of Pepsodent:

    Product Innovation

    Pepsodent has been known for its continuous product innovation. The brand has introduced new and improved toothpaste variants with advanced ingredients and technologies to cater to changing consumer needs and preferences. For example, Pepsodent Expert Protection toothpaste promises to protect against tooth decay, gum problems, and sensitivity.

    Customer Education

    Pepsodent has emphasized the importance of good dental hygiene through various educational campaigns. The brand has used media like television, radio, and social media to reach out to its target audience and educate them about dental health. For instance, the brand launched an educational campaign called ‘Brush for Health‘ that aimed to educate children about the importance of dental hygiene.

    Strategic Partnerships

    Pepsodent has partnered with dentists and other oral health professionals to gain insights into their customers’ needs and develop products that cater to those needs. The brand has launched toothpaste variants like Pepsodent Germi Check and Pepsodent Cavity Fighter, which claim to be dentist-recommended.

    Pepsodent Germicheck Best Ever Flavour

    Advertising and Promotional Campaigns

    Pepsodent has invested heavily in advertising and promotional campaigns to reach out to its target audience. The brand has used media like television, radio, print, and digital media to promote its products. Pepsodent used the slogan ‘Do boond zindagi ke‘ in its advertising campaign, which resonated well with the target audience.

    Influencer Marketing

    Pepsodent has used celebrities and influencers like Shahrukh Khan and Riteish Deshmukh as brand ambassadors to endorse its products and reach out to its fans and followers. The brand has also used micro-influencers to promote its products, which has helped the brand to create a strong social media presence.

    Take a sneak peek at the new Pepsodent commercial feat. Shahrukh Khan

    Competitive Pricing

    Pepsodent has priced its products competitively to appeal to a wide range of customers with varying budgets. The brand has used pricing strategies like bundle pricing and promotional pricing to attract customers.

    Packaging and Branding

    Pepsodent has invested in packaging and branding to create a strong brand image and attract customers. The brand has used bright and bold colors in packaging to stand out from its competitors. Moreover, the brand’s logo and packaging design has remained consistent over the years, creating a strong brand recall among customers.

    Differentiate Yourself from the Competition

    Pepsodent was one of the first toothpaste brands to introduce the concept of “germ-fighting” toothpaste, which set it apart from other toothpaste brands. Identify what makes your brand unique and use that to your advantage in your marketing efforts.

    Creating Engaging Content

    Pepsodent has used a variety of engaging content formats, such as videos and interactive quizzes, to educate consumers about its products and create brand loyalty. Use creative content to connect with your audience and build a strong relationship with them.

    Pepsodent DISHOOM DISHOOM TYRE TVC ~ 2002

    Emphasize the Benefits

    Pepsodent’s marketing has focused on the benefits of using their products, such as fresh breath and healthy teeth. Emphasize the benefits of your brand and show how it can improve consumers’ lives.

    Corporate Social Responsibility

    Pepsodent has launched various CSR initiatives to give back to society. The brand has launched initiatives like ‘Brush for Health’ that aim to educate children about the importance of dental hygiene. Such initiatives have helped the brand to build a positive brand image and gain customer loyalty.

    These strategies have helped the brand to establish itself as a leading player in the dental hygiene industry.

    Are you looking to elevate your marketing game and improve your brand’s reach? Take inspiration from these strategies!

    FAQs

    What is the target audience of Pepsodent?

    Pepsodent’s target audience is typically individuals of all ages who are concerned about maintaining good oral hygiene and preventing tooth decay.

    What are a few notable marketing strategies of Pepsodent that have made it so successful over the years?

    A few marketing strategies of Pepsodent that have made it so successful over the years are –

    • Product Innovation
    • Customer Education
    • Strategic Partnerships
    • Advertising and Promotional Campaigns
    • Influencer Marketing
    • Competitive Pricing
    • Packaging and Branding
    • Differentiate Yourself from the Competition
    • Creating Engaging Content
    • Emphasize the Benefits
    • Corporate Social Responsibility

    What is Pepsodent tagline?

    You’ll wonder where the yellow went when you brush your teeth with Pepsodent is one of the catchy taglines or slogans of Pepsodent.

    What is Pepsodent company name?

    Pepsodent is a brand owned by Hindustan Unilever Limited (HUL) in India.

    Pepsodent is from which country?

    Pepsodent was originally introduced in the United States in 1915 as a toothpaste brand. It was later acquired and popularized by Unilever, which expanded it globally, including in India, where it became one of the leading oral care brands.

  • Acko Marketing Strategy: Smart Digital Campaigns, Ads & Growth Tactics Explained

    Acko is a digital-first, direct-to-consumer insurance company founded in 2016 by Varun Dua, Chief Executive Officer. Acko operates technology and services platforms focusing on delivering exceptional customer experiences. The company is driven by its unwavering commitment to creating superior value propositions for customers and enhancing engagement. 

    In September 2017, Acko obtained its license from the Insurance Regulatory and Development Authority of India (IRDAI), enabling the company to offer innovative insurance products and services. Acko has adopted a fully online-led model, offering all its operations through digital platforms. This approach has helped the company deliver a seamless and efficient customer experience.

    In 2021, Acko achieved unicorn status after securing $255 million in its latest funding round, becoming the 34th Indian unicorn of the year. The funding round was spearheaded by private equity firms General Atlantic and Multiples Private Equity, with participation from Canada Pension Plan Investment Board, Lightspeed Growth, and existing investors Intact Ventures and Munich Re Ventures. With its valuation now at $1.1 billion, the startup has raised $450 million.

    Headquartered in Bangalore, Acko has successfully disrupted the traditional insurance industry by leveraging technology and customer-centricity. The company’s innovative approach has enabled it to provide comprehensive insurance products and services that meet the evolving needs of its customers.

    Acko – Target Audience
    Acko – Marketing Mix
    Acko – Marketing Strategies
    Acko – Marketing Campaigns

    Acko Insurance Advertisement | Acko Bike Insurance Advertisemnt

    Acko – Target Audience

    Savvy Individual Consumer

    Acko has carved a niche for itself by catering to individual consumers who are well-versed with technology and prefer managing their insurance needs digitally. This segment of Acko’s customer base prioritises products that offer convenience, competitive pricing, and clear communication. To meet these expectations, Acko provides a comprehensive range of digital insurance products, including car, bike, gadget, and health insurance policies, all designed with the modern consumer in mind.

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    Customised Insurance Offerings for Corporate Customers

    Acko extends its innovative insurance solutions to the corporate sector by partnering with leading e-commerce platforms, ride-hailing services, and food delivery companies, including giants like Amazon, Ola, and Zomato. These collaborations are focused on delivering tailor-made insurance solutions that benefit companies and their clientele, ensuring a safety net for employees and customers through unique, customised policies.

    E – commerce and Online Service Seekers

    Recognising the growing demand for added value in online transactions, Acko strategically partnered with e-commerce platforms and service providers. These partnerships are designed to integrate Acko’s insurance products as value-added services, offering customers innovative insurance solutions that enhance their overall experience. This segment of Acko’s strategy targets consumers looking for more from their online interactions, offering them peace of mind and additional benefits as they shop, commute, or order food online.

    Business Model of Acko | How does Acko Make Money
    Acko is a general insurance company founded by Varun Dua that provides various insurances. Here’s a detailed look at Acko’s business model.
    StartupTalkyMedha Shukla

    Acko – Marketing Mix

    Acko Marketing Mix
    Acko Marketing Mix

    Product

    Acko General Insurance offers a diverse range of insurance plans to cater to the varying needs of its customers. The company’s product portfolio includes car insurance, bike insurance, health insurance, mobile repair, and TV and appliance repair. Acko’s car insurance plans provide comprehensive coverage against accidents, theft, and damage caused to third-party property. Similarly, the bike insurance plans cover accidental damage, theft, and third-party liability.

    Apart from these, Acko has collaborated with numerous travel and trip service providers such as Ola, Redbus, MakeMyTrip, and others to offer travel and trip protection plans. These plans cover various aspects of travel, such as trip cancellation, medical emergencies, flight delays, and lost baggage. Customers can choose from multiple plans depending on their needs and travel itinerary.

    For health plans, the company has tie-ups with Practo+ and Niyo. These collaborations enable Acko to offer numerous health insurance plans that cover hospitalisation expenses, critical illness, and preventive healthcare. The company’s health insurance plans are designed to meet the unique needs of its customers and provide them with comprehensive coverage for unexpected medical expenses.

    Moreover, Acko collaborates with financial institutions such as AU Bank, HDB, and others to offer loan payment protection plans. These plans provide customers with financial security if they cannot repay their loans due to unforeseen circumstances such as job loss, critical illness, or accidental disability. Customers can choose from different loan payment protection plans depending on their loan amount and repayment tenure. 

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    Price

    Acko’s insurance policies are designed to provide comprehensive coverage to its customers. The pricing for these policies is based on several factors, including the type and level of coverage chosen by the customer, as well as the age of the insured individual. 

    Acko is committed to maintaining competitive pricing while adhering to all IRDA regulations. It offers yearly and monthly premium payment options to make it easier for customers to pay for their insurance.

    Place

    Acko adopts a multi-channel approach to disseminate its policies. Its branches, recruited insurance advisors, and online platforms are all utilised to ensure its customers have easy access to the policy information they need. One of the critical features of Acko’s customer-focused approach is its straightforward claim settlement process, designed to ensure that customers receive timely and hassle-free settlements.

    Promotion

    Acko General Insurance, a leading insurance provider in India, employs various promotional strategies to reach its target audience. The company embraces modern technologies and techniques to expand its reach and engage with potential customers. It leverages online advertising through Google Ad Network, Facebook, WhatsApp, and Reel Marketing to connect with its audience and promote its products and services.

    Besides online advertising, Acko uses traditional marketing channels such as television, print media, magazines, hoardings, and various social media platforms to reach a wider audience. These promotional efforts help build a positive brand image and increase customer awareness about Acko’s products and services.

    Furthermore, the company has partnered with the Delhi Capitals, one of the most popular Indian Premier League (IPL) teams, as its Official Insurance Partner. This partnership enhances Acko’s visibility and credibility as a trusted and reliable insurance provider.  

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    Acko – Marketing Strategies

    Segmentation, Targeting and Positioning(STP) of Audience

    Segmentation involves breaking down the target market into approachable groups, with Acko focusing on economically developed cities as its primary audience. This segmentation allows the company to tailor its marketing efforts to specific regions and demographics.

    In targeting, Acko focuses on the most attractive segments within its chosen markets. By targeting economically developed cities, the company seeks to reach more people within its desired demographic.

    In terms of positioning, the brand has crafted a distinct image in the market by emphasising key attributes such as the absence of paperwork, no brokerage fees, and instant processing. These positioning strategies help Acko stand out from competitors and influence the perception of its target audience, reinforcing the company’s commitment to simplicity, transparency, and efficiency in insurance services.

    Acko Financials
    Acko Financials

    Search Engine Optimisation

    Acko has adopted an impressive SEO strategy that has resulted in many organic keywords, and they currently have an exceptional 90,500 organic keywords, which is amazing. This high number of organic keywords has significantly contributed to the brand’s online visibility, making it easier for potential customers to find them on search engines such as Google. This, in turn, has led to increased customer engagement and acquisition as more people are becoming aware of the company’s offerings. Acko’s SEO strategy has played a crucial role in enhancing the company’s online presence, an essential aspect of any modern business looking to succeed in the digital age.

    Social Media Marketing

    Acko General Insurance has adopted an active approach towards social media engagement by frequently posting interesting Q&A-based content that encourages its followers to participate in discussions. Additionally, the company rewards the best answers its followers provide, promoting its brand awareness and enhancing its brand image. The insurance provider’s social media content is designed to be highly promotional and engaging in nature, aimed at capturing the attention of its target audience and providing value to its followers. This strategy has proven effective in building and maintaining a solid online presence for Acko General Insurance.

    Digital Partners

    Acko has adopted a unique approach to customer acquisition that has disrupted the traditional marketing playbook. Instead of relying on expensive marketing campaigns to build brand awareness, it leverages digital platforms such as Amazon and Ola, already widely used by customers, to sell its insurance products. By doing so, the company can tap into the vast reach of these platforms and acquire customers at a much lower cost than traditional methods.

    This strategy helps Acko save on marketing expenses. It gives them a significant distribution advantage, typically only available to large, established companies. By selling through digital platforms, the brand can reach a wider audience and offer its products to customers without a range. Yet, it is not considered allowed to gain a foothold in India’s highly competitive insurance market and establish itself as a player to watch.

    Influencer Marketing

    Acko has implemented a comprehensive marketing strategy to increase its brand visibility and capture the attention of its target audience. The company has leveraged the popularity of renowned celebrities such as Ayushman Khurana and Virat Kohli to feature in high-decibel campaigns across various digital, television, and outdoor channels. By doing so, this company has successfully maximised its share of voice in the market, effectively establishing itself as a significant player in the insurance space.

    Furthermore, Acko has sponsored several youth-centric properties such as the Pro Kabaddi League and three IPL teams – Gujarat Titans, Kolkata Knight Riders, and Lucknow SuperGiants. These initiatives have helped the company reach out to its target audience more effectively and reinforced its brand image as a modern and innovative insurer that caters to the tech-savvy millennial generation.

    Word of Mouth with Seamless Claims

    Acko’s success is ensuring customers have a seamless claims settlement experience they are eager to share with their social circles. Using automation and data, the brand has streamlined the claim processing procedure to be quick and efficient while ensuring verification and fraud prevention measures are in place. This generates a strong sense of goodwill that customers willingly promote to their friends and family, resulting in the most effective and authentic form of marketing. By prioritising the entire customer lifecycle rather than just focusing on products or advertisements, Acko has achieved a level of word-of-mouth recognition that is hard for established and emerging competitors to replicate.

    Content Marketing Strategies

    Acko General Insurance uses simple and relatable digital marketing campaigns. They show everyday situations where people save money with Acko’s low insurance premiums. The ads clearly explain how easy it is to use their fully digital process.

    On social media, Acko focuses on showing its different insurance products. They also highlight that there are no brokers involved and that claim settlements are quick and hassle-free.

    Acko – Marketing Campaigns

    Time Nahi Lagega

    Acko Marketing Campaign - Time Nahi Lagega
    Acko Marketing Campaign – Time Nahi Lagega

    Acko has launched a new marketing campaign called “Time Nahi Lagega” to promote its fast and hassle-free claim settlement process. The campaign dispels the common belief that filing an insurance claim is time-consuming and complicated. It uses relatable and humorous comparisons to daily life situations to showcase the difference in the time to claim insurance through their company. Through this approach, Acko effectively communicates its product differentiation to its target audience and highlights that its insurance claim process is quick and easy.

    Murgi Pehle Aaya Ya Anda?

    A hen featured in a famous advertising video asking a man to choose Acko for car insurance. Acko has grown from India’s first digital insurer to the country’s fastest-growing insurance company. Acko is the best option for insurance. In the advertisement, Acko aims to inform customers about the ease and simplicity of their insurance claim process. They want to dispel the notion that filing claims can be complicated and time-consuming. The company wants to assure its customers that filing claims with them is quick and straightforward.

    Blind date with Acko

    Acko Marketing Campaign - Blind Date
    Acko Marketing Campaign – Blind Date

    Gender stereotypes have been prevalent in our society for years. However, Acko, as a company that provides car insurance, decided to challenge these stereotypes by conducting a blind test. They gave a terrible car ride to a group of people and asked them to guess who the driver was. Surprisingly, 85% of the participants answered that the opposite gender drove the car. But in reality, their same gender was behind the wheel—the video aimed to raise awareness about biases and how gender should not determine someone’s driving skills. The video’s content and marketing strategy were so compelling that it received many views.

    Health Insurance ki Subah ho Gayi Mamu

    Acko Marketing Campaign - Health Insurance Ki Subha ho Gayi Mamu
    Acko Marketing Campaign – Health Insurance Ki Subha ho Gayi Mamu

    Acko’s marketing campaign for its health insurance product, Acko Platinum Health Plan, made a bold statement with its launch titled ‘Health Insurance ki Subah ho Gayi Mamu’. The campaign featured the iconic characters of Munna Bhai and Circuit from the famous Indian film series, played by Sanjay Dutt and Arshad Warsi, respectively. The campaign, directed by Rajkumar Hirani, challenged the age-old norms of the health insurance system and highlighted the unique features of the Acko Platinum Health Plan, such as 100% bill payment, no room rent capping, and zero waiting period. 

    The campaign aimed to educate the audience about the benefits of health insurance products and simplify the process of buying and using health insurance. The use of beloved characters from popular Indian cinema and the involvement of a renowned filmmaker like Hirani helped the campaign stand out and capture the target audience’s attention. The campaign successfully generated buzz and interest in the Acko Platinum Health Plan, establishing a solid presence for the brand in the health insurance market.

    Saif Ali Khan and Sara Ali Khan

    Acko Marketing Campaign with Saif Ali Khan and Sara Ali Khan
    Acko Marketing Campaign with Saif Ali Khan and Sara Ali Khan

    Acko recently launched a marketing campaign that features the father-daughter duo Saif Ali Khan and Sara Ali Khan. The campaign, conceptualised by Leo Burnett, consists of three films that debunk traditional consumer beliefs surrounding motor insurance. The ads show a contrast between a millennial and a Gen X mindset regarding insurance decision-making, with Sara playing the millennial role and Saif as the Gen X parent. T

    The campaign encourages viewers to embrace new-age methods of purchasing insurance. It highlights the benefits of choosing Acko, including substantial savings on new car insurance, hassle-free claim settlement via the Acko app, the freedom to choose preferred garages for car repairs, cashless settlement for predictable repairs, real-time repair updates, and convenient car-renewal options. 

    The campaign emphasises the importance of purchasing insurance directly from the insurer, with the potential to save up to Rs 36,000 on premiums. The ad films were promoted on television, social media, OTT, and digital platforms, aligning with the movie’s tone to ensure maximum impact and message delivery to the target audience. The media mix for the campaign also included radio and OOH. The campaign successfully highlighted the benefits of Acko’s motor insurance offerings. It encouraged viewers to consider new-age methods of purchasing insurance.

    FAQs

    What is Acko’s target audience?

    Acko targets tech-savvy individual consumers, corporate customers, and e-commerce/online service seekers.

    What are the key elements of Acko’s marketing mix?

    Acko’s marketing mix includes diverse insurance products, competitive pricing, multi-channel distribution, and extensive promotional activities.

    What are some of Acko’s key marketing strategies?

    Acko’s key strategies include STP, SEO, social media marketing, digital partnerships, influencer marketing, and focus on seamless claims experience.

    What are some of Acko’s notable marketing campaigns?

    Acko’s campaigns include “Time Nahi Lagega”, “Murgi Pehle Aaya Ya Anda?”, “Blind date with Acko”, “Health Insurance ki Subah ho Gayi Mamu”, and campaigns featuring Saif Ali Khan and Sara Ali Khan.

    Is Acko car insurance good?

    Yes, Acko car insurance is good. It offers low premiums, a simple online process, and quick claim settlements.

    Who owns insurance?

    Varun Dua is the founder, CEO, and owner of Acko General Insurance, the digital insurance pioneer in India

  • How to Measure Influencer Marketing ROI: Beyond Likes & Shares

    This article has been contributed by Himanshu Arora, Founder & CEO, Creators Network & BookYourCreator.

    Let’s be honest: Brands have been getting influencer marketing all wrong. They’ll pour money into campaigns, watch the engagement skyrocket, and then… what?

    A report full of likes, shares, and reach numbers. A viral video that got a million views but zero recall.

    Then, they sit in a boardroom, scratching their heads:

    Did this work? Did it make people remember our brand? Did it sell anything?

    If your influencer marketing success is still measured by vanity metrics, you’re missing the point. It’s time to measure what matters.

    Engagement Is Overrated. Influence Is Not.

    A post with 500,000 likes doesn’t mean 500,000 people cared. A video with 1M views doesn’t mean 1M people remember the brand.

    Real influence isn’t about getting seen. It’s about being remembered. If your campaign isn’t driving awareness, trust, and action, you didn’t invest in influencer marketing—you just paid for entertainment.

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    So, How Do You Measure Influencer Marketing ROI?

    1. Are People Even Remembering Your Brand? (Brand Recall & Awareness)

    Think of influencer marketing as a great movie. If you watched something and can’t recall the brand behind it, it didn’t do its job.

    So, let’s measure that.

    • Google Search Trends: If people were curious enough to Google your brand after the campaign, it’s working.
    • Direct Website Traffic: Did more people visit your site organically during and after the campaign? That’s a real impact.
    • Social Listening: Are people talking about your brand without being asked to? If yes, that’s influence. If not, it’s just content consumption.

    Real-World Example:

    A skincare brand partners with a beauty creator. They don’t include a direct “buy now” link—just storytelling.

    One week later:

    • Google searches for the brand increased by 30%.
    • Direct website visits double.
    • People start tweeting: “Has anyone tried this? Looks interesting.”

    No hard selling. No direct CTA. Just influences doing its job.

    2. Trust > Engagement. But How Do You Measure Trust?

    People don’t buy because an influencer told them to. They buy because they trust the recommendation.

    How do you track that?

    • Polls & Surveys – Ask people directly: “Would you try this?” If the majority say yes, you’re winning.
    • Comments That Show Intent – Are people asking, “Where can I get this?” or just dropping heart emojis?
    • Conversation Longevity – Is the product being discussed even after the campaign ends? If so, it left an impact.

    Imagine a fitness brand running a campaign with two influencers.

    • Influencer A gets 20,000 likes, but all the comments are “🔥🔥🔥.”
    • Influencer B gets 5,000 likes, but the comments are:
      • Is this vegan?
      • How much protein per scoop?
      • Where can I buy it?

    One of them created conversation. The other just created content.

    Guess which one drove more sales.

    3. The Metric That Pays: Conversions & Revenue

    If influencer marketing isn’t contributing to revenue, it’s just an expensive experiment.

    Here’s how to track conversions the right way:

    1. UTM Links & Google Analytics: Every influencer gets a unique, trackable link. No guessing. You know exactly who drove what traffic.
    2. Attribution Modeling: Some customers won’t buy instantly. They’ll see the influencer’s post, remember it, and buy it weeks later. Multi-touch attribution tracks that journey.
    3. Affiliate Codes & First-Touch Data: If 20% of a brand’s monthly sales came from influencer-linked customers, that’s influence at work.

    Smaller but engaged beats bigger but passive—every time.

    The Future of Influencer Marketing ROI

    Most brands are stuck in 2018 influencer marketing. They look at followers, engagement, and reach. They should be looking at trust, conversations, and conversions.

    Here’s what smart brands will start doing:

    • AI-driven analytics – Predict which creators will drive actual revenue, not just reach.
    • Long-term influencer investments – Stop paying for one-off promotions. Start building brand advocates.
    • Impact-based KPIs – Measure influence, not just impressions.

    Final Thought: Influence > Attention

    Measuring influencer marketing isn’t about “How many saw this?”

    It’s about:

    • Did people consider buying?
    • Did it drive real action?
    • Did we create long-term trust?

    Because in the end, real influence isn’t measured in likes. It’s measured in impact.

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  • boAt Marketing Strategy: How boAt is Ruling the World of Sound

    boAt is a leading consumer electronics brand founded by Sameer Mehta and Aman Gupta. Keeping in mind these three goals, the brand is to bring affordable, durable, and fashionable audio products and accessories to the millennials.

    These two understood the need and the gap in the Indian market and decided to find a solution to the problem effectively. They found that consumers in the Indian market needed long-lasting and tangle-free earphones that were of good quality and affordable. boAt is one of the leading brands in the earwear category in India. Let’s look at marketing strategies of boAt.

    About boAt – You Are Now Plugged Into Nirvana
    Marketing Strategy of BoAt
    Covid-19 Marketing Strategy of BoAt

    About boAt – You Are Now Plugged Into Nirvana

    boAt was founded by Sameer Mehta and Aman Gupta. Sameer Mehta owns Redwood Interactive, which has computer gaming peripherals under the brand RedGear. Aman Gupta, the CMO who was fascinated by electronics and gadgets, has also worked at JBL for two years. He has completed his MBA (Masters in Business) from the Indian School of Business (ISB).

    boAt began its journey as a cable manufacturer and now it has leveraged its brand into selling men’s grooming products, too. boAt has a wide range of product categories, including speakers, wireless earphones, earphones, smartwatches, home audio devices, mobile accessories, and more.

    boAt is creating a strong position in the market because it is a homegrown product that was established in 2016. boAt has become a well-known brand now. It is globally the fifth largest wearable brand and India’s number one earwear brand.

    The brand has headquarters in Delhi, India, and offices across Delhi and Mumbai. Falls under the Industry of manufacturing computers and electronics. ‌‌Competitors of boAt include JBL, Realme, OnePlus, Noise, and Mivi.

    Marketing Strategy of BoAt

    Influencer Marketing

    boAt Marketing Strategy – Influencer Marketing

    boAt is no stone left unturned regarding influencing people with influencer marketing. BoAt has not struck the deal only with influencers but also with celebrity endorsements, cricketers, content creators, and even stylists.

    Celebs like Jacqueline Fernandes, Kartik Aryan, and Kiara Advani, as well as content creators like Prajakta Koli, Harsh Beniwal, and Bhuvan Bam, are on board to promote the products of boAt.

    Musicians like Harry Sandhu, Neha Kakkar, and Diljit Dosanjh also endorse their products. Apart from that, cricketers like Shikhar Dhawan, Hardik Pandya, KL Rahul, and Shreyas Iyer have long been endorsing their products.

    boAt Marketing Strategy - Bhuvan Bam
    boAt Marketing Strategy – Bhuvan Bam

    Digital Marketing

    boAt digital marketing strategy is a big player in the company’s marketing strategy. All the marketing strategies employed by boAt, including boat advertisement, are listed below:

    Mobile Marketing

    Using this multichannel online marketing technique. boAt reaches out to its consumers through its mobile application, emails, and SMS marketing.

    Email Marketing

    boAt sends personalized messages to its existing and potential customers who agree to share their email to receive updates from them. They send quirky, catchy, and crisp emails. Whether it is updating the audience about a new product, offers, and discounts or communicating their message across.

    Personalized Message Strategy

    Personalized Message Strategy - boAt Marketing Strategy
    Personalized Message Strategy – boAt Marketing Strategy

    For boAt to succeed, it focused on great customer service to give the best experience with its products. They sent personalized emails and messages, set up a customer care helpline, customized warranty policies, and kept customer needs in mind when designing new products.

    boAt also created a special “Do what #floats your boat” page on its website. They ran boAt marketing campaigns to build a strong community, offering customers quick help and guides for using products based on their preferences.

    Social Media Marketing (SMM)

    boAt sails swiftly navigating the digital realm and is an expert at social media marketing. The company has a presence on Instagram, Facebook, Twitter, YouTube, and LinkedIn.

    Hashtag Marketing with Unique Hashtags

    • #whatfloatsyourboat
    • #boatheads
    • #trebelwithboat
    • #levelupwithboat
    • #raisethebar

    These are just some of the hashtags that have made the rounds on social media platforms. Making the audience chime in on the conversation.

    Storytelling Through Social Media Campaigns

    boAt Marketing Strategy - boAt Comic Saga
    boAt Marketing Strategy – boAt Comic Saga

    Illustrations have been made and shared on Instagram stories under the name boAt adventures to charm and get the attention of comic lovers and the audience.

    In a video from the most recent campaign, you always do what floats your boAt, run by the name and hashtag, and do what makes your boat float.

    The most recent one that is derived from the idiom do what floats your boat, caters to the gen-z the most and is getting a niche audience of its own to integrate the product with the culture and lives of skaters, street artists, and more.

    Another campaign features Kiana Advani, Bani J, Raja Kumari, and other strong women with an upbeat music video with the title “I am a rebel” The range of TRebel has a direct link to the campaign.

    Digital campaigns have helped connect the right type of content with the right people in real-time.

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    Moment Marketing and Collaborations

    IPL

    boAt Marketing Strategy - IPL Collaboration
    boAt Marketing Strategy – IPL Collaboration

    This is a big shot for boAt. Their exclusive collections include earbuds. Made available in all different colors and for the teams of the IPL cricket team. The company seized the moment to grab the attention of cricket fans and persuade them to get the product fit for their favorite teams.

    The Marvel Collection

    boAt Marketing Strategy - boAt Marvel Collaboration
    boAt Marketing Strategy – boAt Marvel Collaboration

    The most recent collection was launched by them or for the Marvel fanbase. Collections for characters like Iron Man, Captain America, and Black Panther. Which features a special collection of earbuds, headphones, and speakers for Marvel fans.

    Independence Day

    boAt Marketing Strategy - boAt Made in India
    boAt Marketing Strategy – boAt Made in India

    They seized the perfect moment to announce the launch of the following products, Bassheads 100, Bassheads 152, and Rockerz 255 Pro, starting on 27th January 2021. To fulfill the vision of ‘Make in India‘ and manufacture other mobile accessories as well in the country itself. Focusing on the mission of Atma Nirbhar Bharat.

    The Masaba Collection

    boAt Marketing Strategy - Masaba Collaboration
    boAt Marketing Strategy – Masaba Collaboration

    When the web series Masaba Masaba was rolling out, they were quick to grab the opportunity and release an exclusive collection. This included their signature sound with the vibrant style of Masaba Gupta. Also, the fashion theme from the web series will be integrated.

    Experiential Marketing

    boAt Marketing Strategy - Sunburn Collaboration
    boAt Marketing Strategy – Sunburn Collaboration

    boAt gives an experience to the people that they can’t forget through concerts. Engaging the audiences in two-way communication, the most common elements found in all these partnerships, concerts, and tours were photo booths and nirvana zones. All where the audience was encouraged to participate. The brand shared the stories of its audiences on its official page on Instagram, making an emotional connection and building a loyal fan base. Through this, they generated buzz and gained media coverage.

    The Takeover Tour – 2020

    boAt Marketing Strategy - The Takeover Tour Collaboration
    boAt Marketing Strategy – The Takeover Tour Collaboration

    Concerts are with musicians like AP Dillon, with the takeover tour. It has so far completed five chapters in different cities around India, including Mumbai, Chandigarh, Goa, Gurugram, and Hyderabad.

    The Sunburn Festival in Goa – 2019

    Tyga, Yellow Claw, DJ Snake, and Wiz Khalifa were some artists performing at the festival.

    boAt has also collaborated with T-Series, the Lakme Fashion Week show, Dolby, and teams from IPL like Kings XI Punjab, Delhi Capitals, and Brut, which is surprising and odd, given the aim to transcend beyond music.

    Community-Based Marketing With The #Amboathead

    Engaging the community on social media platforms like Instagram and sharing the pictures clicked by them for their boAt products on their stories is a great way of building a sense of community; it also has its hashtag, #Amboathead‌‌.

    They also have giveaways for their products and contests to keep the audience in the conversation. The hashtag #IAmboAthead has more than 500 posts. The brand is surely building its own tribe. Not only this, the brand has established its own lingo for the community from A-Z to give the clan a sense of belongingness and being a part of it.‌‌

    Leveraging the Brand Using Consumer Insights

    The brand started with the category of sound devices, which includes wireless earbuds, Wireless Headphones, wired headphones, and wireless speakers. Now, the brand is expanding its empire, aiming at men’s personal grooming – misfit, audio wear for fierce women and girls – with TRebel, which sounds like a fashion item as well, and the most recently launched collection of smartwatches.

    The brand has now launched a smartwatch and trimmers and continues to innovate its products by launching many limited edition collections. The brand is not what it is today without funding.

    Navi Technologies, Fireside Ventures Warburg Pincus invested a hundred million, InnoVen Capital invested 16 crores in 2019, and Sachin Bansal’s BAC acquisitions also pledged 20 crores.

    boAt is now the fifth-largest wearable brand globally, and the most recent news on funding involves Qualcomm investing in boAt.

    Personalized Marketing

    boAt sends out targeted emails, makes short videos that resonate with the consumers, and consistently interacts with their customers on their social media platforms, which increases the consumer’s satisfaction and loyalty towards the brand. They keep track of consumers’ behavior, purchasing habits, preferences, email open rates, and more tactics.

    boAt Marketing Strategy - Print Advertising
    boAt Marketing Strategy – Print Advertising

    Though digital plays a substantial role in the marketing strategy of boAt. Using print mediums is not dead for them. Print ads for different newspapers are still used by boAt and also up with retailing with distributors like Croma. But now, the paradigm is shifting from business to consumers.

    Targeting the Right Audience

    Affordable yet with great product quality that enhances the user experience, listens to the feedback from their customers. They are also tech disruptors. Constant innovation of products and understanding their audiences are great advantages of boAt. It has something for everyone from millennials, the misfits, Gen-Z, skaters to gamers.

    Meme Marketing – Keeping it Relevant With Memes and Language

    boAt Marketing Strategy - Meme Marketing
    boAt Marketing Strategy – Meme Marketing

    Having a very deep understanding of its audience, boAt has tagged its products in the internet language of lifestyle choices like sports, travel, WFH (work from home), and fashion.

    Portrayal as a Lifestyle Product

    boAt Marketing Strategy - Lakme Fashion Week Collaboration
    boAt Marketing Strategy – Lakme Fashion Week Collaboration

    Right from the start, boAt as a brand has been portrayed as a lifestyle brand. So much so that the word “lifestyle” is followed on their website. And not as a brand that manufactures computers and electronics, which it is. To occupy the space in the consumer’s mindset, the products of boAt are something that we use daily and also make a fashion statement. The models at the Lakme Fashion Week walked on the ramp wearing boAt’s products when boAt collaborated with them.

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    Covid-19 Marketing Strategy of BoAt

    The following changes were seen in the marketing strategy of boAt company during the pandemic:

    Fixing the Core of SEO

    The brand focused on SEO to stand out from the clutter, using this tactic for better reach in the digital space.

    Giving Value to the Consumer

    They focus not only on the brand but also on what consumers look for in a product. For example, there is always some quality that the consumer is looking for when using a product to satisfy their need or wants. boAt makes it a priority to identify that.

    Data and Research

    Keeping a close eye on customer feedback and tracking repetitive patterns, if any, were found to evaluate the overall effectiveness of their products.

    Using YouTube

    They created short videos on YouTube with display ads that were short, crisp, and on-point. Which also included video sequencing with display ads.

    Fulfilling the Promise of the Product

    Their products deliver the value that the consumer is looking for.

    Data-Oriented Approach

    Building the personas of their target audience and narrowing it down to every trait helps them know who exactly they are targeting.

    Storytelling

    Showing the brand as part of the story gets their audience emotionally invested and feel like a part of their growing tribe.

    Keeping a Check on KPIs

    Keeping the brand alive in the consumer’s mind and retaining them. And leveraging the brand and using consumer insights.

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    Conclusion

    boAt, in short, has been leveraging its brand with creative, crisp, short, and smart marketing campaigns. Their marketing strategy is very smart. Since most marketing plans include selling their products online. They have taken advantage of the opportunity to connect with their audience at the right time and listen to their feedback, which is made possible through digital platforms.

    Another major advantage includes making the target audience remember the brand by establishing a unique position in their minds by giving them something valuable and experienced with the help of experiential marketing.

    Moreover, they have employed different tactics during the pandemic to stay relevant in the market and have come out even stronger. Being the leading audio wearable brand in India.

    FAQs

    What is boAt?

    boAt is a consumer electronics company that specialises in the manufacturing of audio and wearables. Incorporated on November 1, 2013, by Sameer Mehta and Aman Gupta, boAt is an India-based company with headquarters in Delhi.

    What is mission and vision of boAt company?

    The boAt was founded with the “sole aim of bringing affordable, durable, and more importantly, ‘fashionable’ audio products and accessories to millennials”, which can be termed the mission and vision of Boat company.

    What are the marketing strategies employed by boAt?

    Email marketing, social media marketing, influencer marketing, and brand collaborations are some of the marketing strategies employed by boAt.

    Is boAt a profitable company?

    boAt is a leading brand in the earwear category that generated a loss of Rs 129.4 crore in FY23.

    How are Boat campaigns?

    Being a market leader in the audio and wearables segment, Boat has surely seen some unique and effective campaigns to date. The company recently launched the campaign to launch the women-only audio lifestyle segment, which started with Raja Kumari and featured Kiara Advani Bani J and others.

    Is boAt an Indian company?

    Yes, boAt is an Indian consumer electronics brand that is leading in the earwear category.

  • Nykaa Marketing Strategy: How It Managed to Target Audience in Beauty Market

    Today, there are tons of startups that have evolved in India in various industries and verticals. One such industry that has seen immense growth in the last decade is the Indian cosmetics industry. 8 years back, when e-commerce platforms were emerging in various sectors, people started to give importance to shopping for skincare and healthcare products online. There was a rise in the awareness of the skincare products and getting them was simple as they could be delivered at the consumers’ doorstep. This gave birth to one of the prominent brands of skincare industries, the online beauty retailer, Nykaa.

    Nykaa is a brand that we have all heard of from different media and advertisement. Some of us would have heard it from our friends who have used it. After all, word of mouth is a good marketing method that is proving to be widely successful. Nykaa is one of the best beauty and personal care product brand. Nykaa has now gained an excellent customer base. Nykaa’s marketing strategy has been very successful for them. It has cosmetics, haircare, bath and body, skincare, luxury and other wellness products for men and women.

    Nykaa works on an omnichannel model where they have established a strong presence online as well as have opened up more than 68 stores across the city. They work with more than 1500+ brands and have been successful in becoming one of the most prominent brands in India. Their reason for success and growth has been their effective and enthralling marketing strategies. The following are the Top Marketing Strategies used by Nykaa:

    Nykaa – The Beginning
    Nykaa Marketing Mix
    Nykaa – Marketing Strategy

    Nykaa Business Model and Nykaa Marketing Strategy 

    Nykaa – The Beginning

    Falguni Nyar, the founder and CEO of Nykaa
    Falguni Nyar, the founder and CEO of Nykaa

    Nykaa was founded by Falguni Nayar, who was an investment banker. She along with her husband, Sanjay Nayar, invested $2 million in 2012 and controlled about 95% of the stakes. Being amazed by the variety of branded cosmetics that were available in the market, she turned to entrepreneurship at the age of 50.

    The initial plan was to sell products directly from warehouses located in Delhi, Mumbai, and Bangalore. Without using the store format, they were able to gain better margins with the products. The initial marketing was done online and through various social media platforms.

    Within 5 years, the company was able to break even the initial investment. Major marketing initiatives included hosting the Femina beauty awards in 2015 and 2016. It gained Unicorn status in 2020.

    Nykaa Marketing Mix

    Marketing mix of Nykaa focuses on delivering high-quality beauty products, competitive pricing, and effective promotions to attract and retain customers. With a strong presence across multiple channels, Nykaa has become one of India’s leading beauty retailers, offering a blend of value and customer-centric strategies.

    Product

    Nykaa’s marketing strategy focuses a lot on product quality. They spend heavily on research and brand development to ensure they get the best products. This strong focus on quality has helped them gain trust from customers and industry experts.

    Because of this, along with strong promotions, Nykaa has become one of India’s top beauty retailers. Their products are now available in over 1,000 stores across India, and they plan to expand globally soon.

    Pricing

    • Cost-Based Pricing: Nykaa decides its prices based on how much it costs to make a product, adding a profit margin accordingly.
    • Value-Based Pricing: Since 2014, Nykaa has kept its prices competitive, which has helped them grow fast as customers love good deals. They also offer free shipping on orders over ₹500, attracting more buyers. Nykaa uses cost-effective sourcing methods to keep prices low so that customers can shop affordably.

    Offers and Discounts

    Nykaa provides seasonal discounts and special sales for online shoppers. Their Pink Friday Sale is the biggest event, offering huge discounts on many brands. This attracts more customers and boosts sales.

    Promotion

    Nykaa uses social media and TV ads to promote its brand. This has helped them connect with more people and keep their audience highly engaged.

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    Nykaa – Marketing Strategy

    With the situation here, the best way to market a product is to use the digital platforms. Even when you market it digitally, it is important to keep it perfect to be able to attract more audience. Social media interaction is extremely important to keep the customers proper and in a track. They knew the right way to get into the minds of the target audience and also to retain the customers. Their main target audience were the people who were students and professionals who do not have enough time to go to a physical shop and buy the required cosmetic.

    Marketing Through YouTube Channel

    Youtube is the media where people go to while away their time by watching videos. They have a segment known as “Nykaa TV” which was made by seeing the emergence and importance of the advertising market by the means of videography. Nykaa has a whopping 1.24 million subscribers on its YouTube channel. This channel on YouTube helps the viewers to know more about beauty and wellness products and their “how-to” videos also provide a lot of information on products related to this sector.

    Nykaa’s YouTube channel has videos that help customers understand how each cosmetic is to be used. Also, some people do not know what product to use and which brand will suit them best. These videos help them identify what they need and buy them from Nykaa. They keep posting videos regularly to make sure the subscribers get useful information often.

    Moreover they have celebrities and their stylists make short videos on make-up and skincare as well!

    Influencer Marketing

    This is also quite common with Nykaa’s marketing. Influencer marketing is usually used by Nykaa while launching a new product. Nykaa has the belief that it is easier to maintain customer loyalty when they are able to maintain a proper relationship with the influencer. Also, it can increase customer engagement.

    Nykaa has always believed in collaborating with big names because collaborations have proven to be very successful for them. Be it the collaboration with Femina Beauty Awards or the recent collaborations with Katrina Kaif – Kaif with Kay beauty and Masaba – Masaba with Nykaa, all such collaborations help Nykaa to get popularity as well as target a wider audience.

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    Nykaa Offers and Discounts

    Offers and coupon codes are the best ways to attract customers in a very short time. Nykaa has been offering many discounts and coupons to its customers on purchasing branded beauty and skincare products from their portal. This has been one of their very successful strategies in marketing their e-commerce business. They use various coupon codes and offer various discounts so that they attract a maximum number of customers on various occasions and festivals. This has proved to attract a lot of customers for them and they hence have a good sale during the offer periods.

    Content Marketing Strategy

    Nykaa’s digital marketing strategy leverages social media, influencer partnerships, content marketing, and targeted online ads to engage and connect with its audience, driving brand awareness and sales. Nykaa’s digital marketing strategy is yet another awesome marketing strategy of Nykaa that has proved to be successful. Generally, the challenge in content marketing is that most people don’t see or read it unless it is extremely interesting. To make it a point to attract new customers and retain old customers, the content team has to make the content very creative. They have a team of young and enthusiastic professionals for creating the best possible content. They make sure the content in all the platforms like websites, blogs, other articles, tutorials are all made in a very creative and understandable way.

    Nykaa believes that by showing high-end content on their website, app and social media handles they can showcase global trends by which they can establish their own brand name. It is often said that content is king and is highly consumed by people; hence they have established a qualified team for its content strategy. Nykaa has very appealing social media portals and websites because that is how they keep their users engaged by providing interesting content. They have active blogs where users can get expert advice from professionals on beauty and wellness as well as can get many tips on makeup.

    Nykaa also uses SEO strategy in its contents to rank higher. When people need something, they search for it on the search engine before reaching out to the website or YouTube. It is hence important to make sure that the page, blog, or post from Nykaa’s website contains the perfect keywords. They keep in mind the trend in the industry and update themselves according to them. They are perfect at optimizing their content according to the latest trends and keywords. Their blogs and products show up at the top of the search engine.

    Social Media Marketing Strategy

    Social media platforms used by Nykaa for marketing
    Social media platforms used by Nykaa for marketing

    Today, the world is running on social media. Everyone has an account on almost all the social media pages. Instagram and Facebook are widely used to display advertisement. Nykaa’s social media marketing is also excellent. Instagram page of Nykaa has a lot of new followers each day and the same goes for Twitter and Facebook. They have integrated some social media pages with the ‘shop now’ button, which helps the customers go to the website and order the required product.

    It has a very strong social presence and is hence able to have a personal touch with the customers.

    Other than the above-mentioned techniques, they also use Email marketing. Wherein, the customers who are registered with them will get updates through Emails. This is sent out only to regular and highly engaged shoppers.

    On the whole, the social media marketing strategy of Nykaa is extremely customer-centric. Nykaa has understood who their target customers are and hence they find it very easy to tap that particular segment and work on attracting them. Nykaa is now one of the leading websites with the number of visitors on the website increasing day-by-day.

    Nykaa marketing strategy approach towards customers has made it one of the best brands of its kind and helped it become a unicorn startup reaching a valuation of approx $14 billion.

    For promoting the social media platforms and also for keeping the audience engaged, Nykaa launches various offers and discounts on social media platforms in the form of contests, giveaways, and many such activities. This helps them in generating customer leads and also connecting huge masses spread across various different geographical locations. People can also shop Nykaa products from their Facebook Page which redirects them to their e-commerce website.

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    Nykaa Beauty Book

    The brand has launched its magazine that includes the news related to the field, various articles with advice on the skincare and wellness lines. The formats in this magazine include the FB live, educative brand collaborations, web series, and OTT platforms, etc. Their magazine 7.5 million page views and unique 4 lakh visits per month. Nykaa also releases these magazines in various regional languages.

    Nykaa Routine Finder

    Nykaa has built a very intriguing tool that is comprehensive of skin, hair, and wellness parameters. The tool allows getting a set skincare routine according to the choices made by the customer and the routine finder helps the customer by showing or suggesting the products that will help them to improve the problem that they face. On average around 15000 people visit this routine finder of which 90% of the people use it from the mobile application and 10% of users use it on the website.

    Conclusion

    Nykaa has proven itself by establishing a very successful business in the Indian market. With its balanced and slow & steady approach, it has become one of the most liked beauty and wellness giants and will continue to grow in the years to come. Nykaa has proven to be loyal to its customers and has been prosperous enough to get their trust in return. With such excellent marketing strategies, the brand will further continue to proliferate and earn huge profits.

    FAQs

    Who is the owner of Nykaa company?

    Falguni Nayar founded Nykaa in 2012.

    How does Nykaa make money?

    They sell beauty products both online and offline. They have also added clothing to their product catalogue and they target both men and women as well as children as their target audience.

    What is Nykaa’s marketing strategy?

    The marketing strategy of Nykaa is mainly dependent on influencers. They market through

    • Marketing Through YouTube Channel
    • Influencer Marketing
    • Nykaa Offers and Discounts
    • Content Marketing Strategy
    • Social Media Marketing Strategy
    • Nykaa Beauty Book
    • Nykaa Routine Finder

    What is Nykaa Target audience?

    The target audience of Nykaa primarily includes women aged 18-45, who are interested in beauty, skincare, and wellness products. They focus on both urban and semi-urban customers, particularly those who are tech-savvy and fashion-conscious.

  • Top Holi Promotional/Marketing Strategies and Ideas to Sell Your Product Easily

    Festive seasons are always the best time to promote your products. There is a huge potential to increase the sale of your products and services by reaching new customers on such occasions.

    Holi is defined as the festival of colors, which signifies the end of winter and the start of the season of blossoms. This particular festival is steeped in the Hindu tradition and resonates beautifully with the people of India. Along with bringing happiness to individuals, Holi, as a festival, also has the potential to usher in prosperity for businesses.

    If you are wondering about marketing your brand during Holi, then here are some of the best marketing strategies that you can use to promote your products and services during the festival of colors.

    1. Social Media Posts
    2. Discounts and offers
    3. Sale Days
    4. Customized products
    5. Campaigns
    6. Collaboration Initiatives
    7. Expanding the Network
    8. Guerilla Marketing
    9. Referral Campaigns
    10. Holi-themed Product Launches
    11. Campaigns through User-generated Content
    12. Other Strategies

    Social Media Posts

    You can create a social media post or a Holi social media campaigns as a marketing strategy for Holi. You can create an image or a video where your product or service is advertised through the Holi theme. It can mainly include something related to colors. You can create any post with the theme colours for the Holi social media posts.

    You should ensure it is creative and related to your product or service. Creative posts catch the audience’s attention, which will help you increase the brand value of your product or service.

    Social media is the best medium to market your products, as most of them use it. It is also one of the cheapest forms of promotion. 61% of Indian consumers have said that they make their buying decisions through social media posts, according to a report by Economic Times.

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    Discounts and offers

    Providing discounts and offers during the festivals gives your customers a reason to buy the product. Always try reaching a lot of people through promotions and word of mouth. Discounts during the festivals will increase your sales and make the customers happy.

    Discounts and services will motivate your customers to use the products or services and purchase them.

    86% of Indian consumers look forward to shopping during the festival season, according to a report, which further multiplies the chances of sales and with lucrative discounts and never-seen-before offers, they simply cannot miss the chance to shop their favourite products during this time.

    Sale Days

    If you have an e-commerce website, then you can bring in Sale days for the festive seasons. You can provide offers on a certain set of products for some days during the festive season.

    As per the report mentioned earlier, 86% prefer shopping during the festive season, out of which 57% prefer shopping through e-commerce websites. You can use social media posts to promote discounts and offers.

    Customized products

    You can try customizing your product according to the Holi theme. This will increase your sales and will also act as a marketing strategy for your brand.

    Consumers would prefer gifting their friends and families with customized gifts that are unique. The total size of the gifting market in India is 250,000 crore and is expected to grow by over 200%, according to Technopark, which is India’s leading.
    Management consulting firm.

    However, customized gifts are time-consuming and would increase the cost of production. If you have a small business, then you can provide a small Holi basket for different price ranges.

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    Campaigns

    You can start different marketing campaigns during Holi. It can be online through social media or through offline events. Try relating it to the theme of Holi. You can set a specific goal and try to achieve it by promoting the campaigns through a single mode or through different modes.

    Campaigns are mostly promoted through taglines. The Holi sale taglines will help consumers remember your product and, thereby, increase overall brand awareness. Furthermore, the Holi taglines are really something that most marketers, brands, startups, entrepreneurs, and others cannot simply miss out on!

    Social media campaigns’ goals are mostly concentrated on getting feedback from consumers, increasing the traffic on your websites, and building email marketing lists, which would help drive your sales directly.

    Offline campaigns can include billboard posters, guerilla marketing, print ads, etc. These are mostly for the bigger business. If you have a smaller business, you can prefer social media campaigns. But ensure that you stick to the theme of Holi and colours. For Holi digital marketing, brands can use user-generated content, influencer partnerships, vibrant visuals, and limited-time promotions to create an engaging and festive campaign that resonates with customers.

    Holi Marketing Campaign by TVS Motor Company

    Collaboration Initiatives

    Collaboration initiatives, also known as partnering marketing, involve working together with other brands and artists to increase your brand’s visibility in the market. This strengthens your presence and enhances your market expansion processes.

    During the Holi season, which is known for its colourful celebrations of dance, music, and more, you have many opportunities to collaborate with different artists, such as painters, musicians, dancers, and more. This can create an arresting presence that generates curiosity and buzz for your brand among your audience. It can also showcase the culture and richness behind your idea. Additionally, you can choose to collaborate with NGOs and showcase the goodness of your brand in contributing to community development.

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    Expanding the Network

    Expanding your network is crucial for a successful campaign. Contacts play a significant role in this regard. There are different ways to increase your reach, such as email marketing, trade shows, exhibitions, hosting events, and engaging on social media. The Holi season offers various opportunities to boost your contacts. You can attend fairs, flea markets, and trade exhibitions, introduce your products, and make people aware of your brand. By leveraging these opportunities, you can expand your horizons.

    Guerilla Marketing

    Guerrilla marketing is a smart advertising and marketing technique that allows brands to promote their product or service through unique and unconventional methods. The best part is that it doesn’t require a huge budget, just creativity and intelligence to execute. The main goal is to quickly capture the attention of your audience, creating a reaction that generates greater revenue for your brand. When done correctly, guerrilla marketing can reduce marketing costs by up to 90%. Research shows that 57% of customers believe it to be an effective tactic, and 42% of millennials agree that it influences their purchasing decisions.

    Referral Campaigns

    Referral campaigns are highly popular among new businesses as they strive for exponential growth. Research shows that as many as 86% of B2B buyers rely on the power of word-of-mouth to make purchase decisions. By leveraging referral campaigns, you can build strong relationships with your existing customers and enable them to promote your brand through word-of-mouth marketing techniques, thus expanding your market reach. With Holi around the corner, you can gain even greater traction.

    One of the Holi campaign ideas to consider is organizing a referral program where customers are incentivized to refer their family and friends in exchange for exclusive discounts or rewards. According to studies, nearly 92% of customers trust referrals from their family and friends over other forms of advertising. Such campaigns not only capitalize on the festive spirit but also harness the power of trusted recommendations to bolster brand visibility and credibility.

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    Holi-themed Product Launches

    Holi presents a great opportunity for brands to introduce new products or services that are relevant to the holiday. For example, a cosmetic brand can launch a range of makeup products with Holi-inspired themes, while a food brand can introduce a new line of Holi sweets and snacks. This not only creates excitement and interest around the brand but also positions it as being in sync with the festive spirit.

    Campaigns through User-generated Content

    Holi is a time for families and friends to come together and celebrate. Businesses can use this to connect with their customers by creating marketing campaigns that include user-generated content (UGC). Brands can ask their followers to share their Holi moments, photos, and videos as part of the campaign. This helps increase interaction and makes the brand feel more relatable. It also makes customers feel recognized and valued.

    UGC leads to 29% higher conversion rates than other marketing methods. Also, 70% of brands believe that UGC helps them build stronger connections with their customers on social media.

    Other Strategies

    You can choose other strategies according to your budget, including traditional TV or newspaper advertisements; you can partner with new movie releases and organize some promotional events with them, as a wide range of superhit movies will be released during the festive seasons. This can increase sales and improve your brand name.

    You can become a sponsor for certain events happening in and around the country. However, the events this year would be less crowded compared to previous years due to the Covid-19 restrictions.

    Moreover, you can create some Holi-themed competitions and provide attractive prizes for the winners. Through this, you can increase the promotion of your brand and create awareness about your brand.

    Through competitions, you can even collect information and contact details of your customers. This will help you promote your products and offers in the future. You can also follow up with them.

    Conclusion

    These are some marketing strategies that your business can use this Holi. These marketing strategies will leave a mark on your brand in the customers’ minds. They can create a lasting impression on both customers and your investors. However, always remember that a unique advertisement/campaign built on a strong value always wins the game. So, start preparing your marketing campaign as early as possible to seize your day!

    FAQs

    What is Holi?

    Holi is the Indian festival of colours, which signifies the start of spring, the season of blossoms after the mournful, lack-lustre winter days.

    What is Holi marketing?

    Marketing is always important for your brand, and Holi is one such festival full of happiness and colours that fuel a good deal of marketing, too. Therefore, Holi marketing is something that you should not be missing out on if you are an entrepreneur, an owner of a brand, or a marketer at one of them.

    What are Holi taglines, and why are they important for marketing?

    Holi taglines are short, attractive one-liners used for marketing during the Holi festival. These Holi taglines etch the brand image and are filled with all the colours of the festival, which plays an important role in brand marketing.

    Why should you create Holi social media posts?

    Social media plays a crucial role in today’s marketing landscape. So, social media platforms are often used for marketing a brand, where marketers create unique, creative social media posts during festivals like Holi to attract their customers. The Holi social media posts can be used for the basic promotion of the brand and its products, as well as to promote discounts and offers or the launch of something new for a particular brand.

    What are the best Holi promotional ideas or Holi advertisement ideas?

    If you are wondering about some of the best Holi promotional ideas, then here are some of them you can check out:

    • Social media posts – You can always use unique social media posts to attract your customers and inform them about the new launches, offers, and discounts.
    • Offers and discounts – Product discounts are something that you can certainly bring in during Holi. While the customers have a huge propensity to buy during these festivals, exclusive offers and discounts can win their hearts and increase your brand sales.
    • Sale – Festival Sale is becoming a rage these days. If you are in doubt regarding the best Holi promotional ideas, launching a Holi Sale is a foolproof idea!
    • Advertisements on television and online
    • Distributing customized products for Holi
    • Launching Holi campaigns

    Which are the creative Holi taglines that the brands have used?

    • “Add a splash of colour to your beauty routine this Holi!” – Cosmetic Brand
    • “Indulge in the sweetness of Holi with our delectable treats!” – Food Brand

    Which are the best Holi business ideas?

    • Launching a line of Holi-themed cosmetics or skincare products.
    • Creating a range of Holi-inspired sweets and snacks for the festive season.

  • Valentine’s Day Marketing Ideas: 14 Unique Ideas to Celebrate 14 February

    “Make your customers feel loved and appreciated this Valentine’s Day with special offers, promotions and a heartfelt messages.”

    Valentine’s Day is a day of love and affection when the air is filled with the lovely fragrance of roses and the sound of love songs echoing in the background. This is a day when we express our love and gratitude for each other, celebrating old and new relationships.

    On the other hand, it’s not just a day for lovers; it’s also a day of opportunity for businesses to promote their products and services. With the world preparing to celebrate this day of love, it’s a chance for businesses to tap into the festive spirit and reach their target audience. So, if you are looking for some unique Valentine’s Day promotion ideas, keep reading!

    Valentine’s Day Marketing Statistics
    Marketing & Advertising Ideas For Valentine’s Day

    1. Discounts & Deals on Valentine’s Day
    2. Engaging Social Media Marketing
    3. Influencer Marketing For Valentine’s Day
    4. Email/SMS/Print Media Campaigns
    5. Partner with a Charitable Organization
    6. Don’t Single Out The Singles!
    7. Promote Self Love
    8. Create a Gift Guide for Valentine’s Day
    9. Offer Limited Exclusive Products
    10. Host a Special Valentine’s Dinner
    11. Free or Expedite Shipping
    12. Target Last-Minute Shoppers
    13. Livestreaming
    14. Offer Omnichannel Shopping Experience

    Valentine’s Day Marketing Statistics

    Here are Valentine’s Day marketing statistics:

    • By an estimate, 250 million roses are produced/sold during Valentine’s worldwide (India exports a large chunk of this).
    • Multi-billion dollars worth of sales occur in the USA on the occasion of Valentine’s Day (No official revenue figures are available for India, but Valentine’s spending is growing year on year is fairly conspicuous).
    • An American spends $150 on an average for Valentine’s Day. According to a survey, the average Indian is expected to spend around Rs. 2,000 on gifts for their loved ones on Valentine’s Day. India exports a large chunk of this.
    • Men spend almost double the dollars that women spend on V-day. (Indian women, though, are more interested in celebrating this day than men in general).
    Valentine's Day Consumer Spending on Flowers
    Valentine’s Day Consumer Spending on Flowers

    Marketing & Advertising Ideas For Valentine’s Day

    From flowers to jewelry to entertainment to loads of gifting options, this festival of romance covers all. Compare it to the festival of Rakhi in India, which boosts sales of sweets, clothing & gifts of all kinds, and you’d get a fair idea of how your business can multiply its sales with a simple but novel advertising marketing strategy.

    In this guide, you’ll find seven actionable Valentine’s Day marketing strategies to add to your February marketing list that you can execute easily. Let’s get started!

    1. Discounts & Deals on Valentine’s Day

    Marketing tricks are as old as businesses themselves, right? But the kind of deal or discount you offer could be brand new. Here are some ideas for discounts and deals for a Valentine’s Day marketing promotion:

    • Love Bird Special: Offer a discount for couples who purchase items together. For example, buy one, get one 50% off.
    • Sweetheart Sale: Offer a discount on select items that are popular gifts for Valentine’s Day, such as jewelry, chocolates, and flowers.
    • Gift with Purchase: Offer a free gift, such as a rose or a small box of chocolates, with any purchase made during the promotion period.
    • Custom Gift Packaging: Offer custom gift packaging services for an additional fee, making it easier for customers to purchase a gift for their significant other.
    • Early Bird Special: Offer a discount for customers who purchase items before a certain date, such as a week before Valentine’s Day.

    ( Pro tip: Customize deals/discounts, keeping in mind the distinct demography of the place of your business. This goes for every campaign you propose).

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    2. Engaging Social Media Marketing

    Almost every small/medium, or big enterprise is either on Social Media already or planning to join. And it’s as easy as ordering food online. Pick your favourite diner (Facebook, Instagram, Twitter, LinkedIn, YouTube), fill your cart (give a few personal & business details), pay (most of the SM accounts are free, till now at least), and you’re done. Unleash your marketing ideas.

    Come up with ingenious, creative, funny, exciting, inspiring campaigns on Social Media. Be sure to add a touch of romance/love to them. Social media marketing is the way to go!

    • Start by posting fun tidbits like – a list of movies with ‘love’ in their title; ask users their favourite couples stories & why, etc. Send greetings/gif coupons to the most liked entries.
    • Post interesting polls like ‘Minimum number of date nights before you can know if he/she could be your better half?’ Or ‘How many times have you fallen in/out of love?’ Or simply something that goes on to promote your brand like ‘What would you want for a gift from your Valentine’?
    • Create hashtags to drive brand awareness: To elevate your Valentine’s Day social media presence, consider strategies that engage users with the brand or amongst themselves, or simply use a trending hashtag to start a constructive, useful & healthy debate/discussion. It’d position the brand as a market leader. One compelling approach could be to ask users to share their personal stories of romance, dating, or even heartbreak. So, as you brainstorm Valentine’s Day social media ideas, keep in mind the power of storytelling to deepen engagement and create meaningful interactions.
    • Start a contest: Post a picture & ask them to caption it. There are plenty of ways you could draw the attention of users – young & not so young. These are the best ways to connect with your audience and make a lasting impression. Don’t forget to reward some of the best ones.
    • Go bold, spunky & crazy for a selective audience that doesn’t appreciate anything ‘regular’. How? Ask them to reveal their ‘worst fears on a first date’. Make them share their ‘hidden/secretive desires’, confess to their crush/infatuation, why they think Valentine’s Day is a terrible idea, etc. Just be genuine and sensible.

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    3. Influencer Marketing For Valentine’s Day

    Partnering with local influencers is a great way to promote your business and reach a wider audience during the Valentine’s Day season. Collaborating with influencers who specialize in Valentine’s marketing ideas can help amplify your brand’s message and engage with potential customers in a more targeted manner. Here are some tips for using this strategy effectively:

    • Choose the right influencer: Choose an influencer who has a strong following in your local area and whose audience aligns with your target market. Research their engagement rates and content to ensure they are a good fit for your brand.
    • Set clear goals and expectations: Set clear goals and expectations for the partnership, including what you hope to achieve and what the influencer will be responsible for.
    • Provide them with resources: Provide the influencer with resources, such as product information and promotional materials, that they can use to create high-quality content for their followers.
    • Offer them a unique discount or deal: Offer the influencer a unique discount or deal that they can share with their followers. This will incentivize them to promote your business and encourage their followers to make a purchase.
    • Promote their content: Promote the influencer’s content on your own social media platforms and website. This will help increase its reach and give your brand more exposure.

    4. Email/SMS/Print Media Campaigns

    Try out Email or SMS marketing! Sending out Valentine’s Day-themed newsletters is a great way to promote your business and connect with your customers during the holiday season. Here are some tips for using this strategy effectively:

    • Personalize the content: Make your newsletter personal and relevant to your customers. Use their name and other relevant details to make it feel like a special message just for them.
    • Offer special deals or promotions: Use your newsletter to offer special deals or promotions that are exclusive to your subscribers. This will incentivize them to open and read your newsletter.
    • Use eye-catching visuals: Use visuals that are eye-catching and relevant to the holiday. This can be in the form of images, graphics, or even videos that showcase your products or services in a Valentine’s Day context.
    • Add a call-to-action: Include a clear call-to-action in your newsletter, such as encouraging subscribers to visit your website, place an order, or share the love with their loved ones.

    5. Partner with a Charitable Organization

    Here are some ideas for how a business can partner with a charitable organization for a Valentine’s Day promotion:

    • Heartwarming Donations: For every purchase made during the promotion period, the business can donate a portion of the profits to the chosen charitable organization.
    • Give Love, Give Back: Customers can add a donation to the charitable organization to their purchase during checkout, and the business will match the donation up to a certain amount.
    • Sweetheart Sale with a Purpose: Offer a discount on select items, with a portion of the proceeds going to the charitable organization.
    • Love Notes for a Cause: Encourage customers to write love notes to their significant others and share them on social media using a designated hashtag. For every love note shared, the business can donate a set amount to the charitable organization.
    • Love and Giving: Offer a special package deal for couples, such as a romantic dinner for two at a restaurant, with a portion of the profits going to a charitable organization.

    It is not only a social responsibility but will improve your brand credibility & sometimes even popularity among those who care for their society & nation, which is the majority of us mostly! Valentine’s Day business ideas could also significantly enhance your company’s customer engagement and foster a deeper connection with your audience, tapping into the spirit of love and affection permeating this special occasion.

    6. Don’t Single Out The Singles!

    The most unwise & unpopular Valentine’s marketing move would be to make singles feel left out and unimportant. Because they are not. This day is not just reserved for romantic couples, but it is also an opportunity for singles to find love. While other companies in your industry might focus on events for couples, differentiate yourself by targeting the single market.

    • Singles-only parties: Host parties exclusively for singles, complete with music, dancing, games, and other activities to help them connect with each other.
    • Group activities: Organize group activities such as cooking classes, wine tasting, hiking, or other outdoor adventures to give singles an opportunity to bond and make new connections.
    • Matchmaking services: Offer personalized matchmaking services to help singles find compatible partners based on their interests, personality, and preferences.
    • Dating workshops: Conduct workshops to help singles develop dating skills and confidence, such as how to start a conversation, how to make a great first impression, or how to navigate online dating.
    • Anti-Valentine’s Day events: For those who are not interested in celebrating Valentine’s Day in a romantic way, host events that cater to their needs, such as comedy shows, movie screenings, or just a night out with friends.

    7. Promote Self Love

    While many businesses focus on romantic love, it’s also important to remind customers to take care of themselves and celebrate their own worth and well-being.

    • “Love Yourself First” Campaign: Encourage customers to celebrate self-love on Valentine’s Day by offering discounts on self-care products, such as bath bombs, face masks, and candles. Share affirmations and motivational quotes on your social media channels to spread the message of self-love.
    • DIY Spa Day: Partner with a local spa to offer a DIY spa day package for customers to pamper themselves at home. The package could include items such as a bathrobe, slippers, face masks, and scented candles.
    • Solo Date Night: Encourage customers to treat themselves to a solo date night by offering discounts on dining and entertainment options. Partner with local restaurants and movie theatres to offer special packages for customers who are celebrating self-love on Valentine’s Day.
    • Gift Baskets: Create gift baskets filled with self-care essentials, such as aromatherapy oils, journals, and candles, and offer them for sale to customers who want to spoil themselves on Valentine’s Day.
    • Virtual Workshops: Offer virtual workshops or classes on topics such as mindfulness, meditation, and self-care. These workshops can be held on Valentine’s Day or the days leading up to it and can be promoted through your social media channels and email list.

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    8. Create a Gift Guide for Valentine’s Day

    A Valentine’s Day gift guide is a useful marketing strategy because it simplifies the gift-buying process for customers. By curating a list of thoughtful gift ideas in one place, we make it easy for shoppers to browse options and select the perfect, unique gift for their loved ones. A well-crafted gift guide reduces the stress of picking an ideal present by providing customizable ideas tailored to evoke emotion. It lets customers conveniently shop our offerings based on recipient interest, relationship level, and budget.

    Overall, a Valentine’s Day gift guide boosts sales by capturing shoppers who want to buy a meaningful gift but find the process challenging without guidance. It’s an essential marketing tactic for improving customers’ shopping experience and driving revenue during this season of romance.

    9. Offer Limited Exclusive Products

    Offer Limited Exclusive Products - Valentine's Day Marketing Ideas
    Offer Limited Exclusive Products – Valentine’s Day Marketing Ideas

    Unveil a captivating new product this Valentine’s Day to boost sales by leveraging the allure of limited edition exclusivity to amplify demand. The notion of scarcity adds a layer of desirability, prompting customers to make impulsive purchases, knowing that the product may not be available later.

    You can take inspiration from Hershey’s successful approach with their meltaway rose kisses by transforming your product into a distinctive limited edition that mirrors the essence of a rose to infuse a sense of romance for Valentine’s Day. This strategic modification not only enhances the product’s uniqueness but also capitalizes on the seasonal sentiment, enticing customers to indulge in a one-of-a-kind treat for their loved ones.

    By creating a sense of urgency and aligning your product with the sentimental aspects of Valentine’s Day, you can stimulate impulse buying behaviour and drive increased sales during this romantic season.

    Valentine’s Day Business Ideas

    10. Host a Special Valentine’s Dinner

    Host an exclusive Valentine’s Dinner at your restaurant and provide couples with an unforgettable experience to create lasting memories. Distinguish your establishment from competitors by offering unique and memorable events.

    When planning a Valentine’s Day dinner, it’s worth considering how you can add some personal touches to make the evening unforgettable. You could decorate the venue to match the theme of the occasion, create a romantic atmosphere with the help of soft lighting and soothing music, and even offer a special menu featuring exclusive dishes designed specifically for the occasion. These details will help make your Valentine’s Day dinner stand out and leave a lasting impression on your guests.

    If you can understand your end user, their needs & wants, what inspires or dissuades them and finally make that connect with a balanced yet attractive campaign…..you’re set for a long game. Make your marketing efforts count, show your customers some love, and watch your sales soar this Valentine’s Day!

    11. Free or Expedited Shipping

    Offer free or expedited shipping by Valentine’s Day to encourage last-minute shoppers. Highlight this perk in banners, emails, and social media to drive urgency. Ensure clear deadlines for guaranteed delivery and consider bundling with limited-time Valentine’s deals.

    12. Target-Last Minute Shoppers

    Some people always wait until the last minute, and buying gifts is no different. Instead of making them feel guilty, there’s a better way to turn them into customers. If you can promise fast delivery for last-minute shoppers, you’ll be far ahead of your competition.

    13. Livestreaming

    Livestreaming lets retailers talk to customers in real-time and keep them engaged. They can show products, share behind-the-scenes moments, or answer questions live. For Valentine’s Day, a livestream can highlight special deals, give shopping tips, or feature special guests. This makes the brand feel more personal and helps build a strong connection with customers.

    14. Offer Omnichannel Shopping Experience

    Offering an omnichannel shopping experience for Valentine’s Day 2024 makes shopping easier and more flexible for customers. By combining online and in-store options, retailers can meet different shopping preferences. Features like online reservations, curbside pickup, and special online deals give customers more choices. This approach helps both tech-savvy online shoppers and those who enjoy in-store shopping, making Valentine’s Day shopping more convenient and enjoyable.

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    FAQs

    How can I market Valentine’s Day?

    You can promote your business on Valentine’s Day by marketing it by:

    1. Promoting gift cards.
    2. Creating at-home Valentine’s Day care packages.
    3. Create package deals and coupons.
    4. Show your love for a local charity.
    5. Celebrate self-love.
    6. Promote random acts of love.

    Is Valentine’s Day a business day?

    Valentine’s Day is not a public holiday. Restaurants may be busier than usual as many people go out for an evening with their spouse or partner.

    Why is it called Valentine’s Day?

    Valentine’s Day is named after Saint Valentine, a Catholic priest who lived in Rome in the 3rd Century.

    When to start marketing for Valentine’s Day?

    Begin marketing for Valentine’s Day at least a month in advance to build anticipation and capture early interest from your audience. Timing is crucial to maximize engagement and sales during the holiday season.

    What are the various Valentine’s Day business ideas?

    1. Offer personalized gift bundles or experiences tailored to couples’ interests and preferences.
    2. Host virtual events like cooking classes or DIY workshops for couples to enjoy together from the comfort of their homes.

  • Influencer Marketing for Diwali: Tactics to Boost E-commerce Through Social Proof

    This article has been contributed by Krisneil Peres, Co-founder, Fame Keeda.

    Festive season in India is a sight to behold as the spirit of Diwali not only makes everything lively and vibrant but also marks the start of the Indian household shopping frenzy. For brands and especially e-commerce in present times it is an extremely lucrative season because it is synonymous with increased business due to high consumer enthusiasm. Capitalising and riding this wave of surge becomes extremely important for brands considering it only lasts a couple of weeks. 

    Influencers have transformed seasonal marketing in the e-commerce industry by playing a central role in creating authentic, agile, and highly targeted campaigns that align with consumers’ shifted behaviours and expectations.

    1. Understand the Festive Consumer Mindset

    Diwali means more than just a festival, it is a cultural phenomenon, which affects the consumer buying pattern significantly. in fact, as much as 84% of Indians are expected to increase spending over the festive season and marketers can look at there are three distinct types of shoppers to target:

    Unplanned Shoppers:

    They make spontaneous purchases and are attracted by flash sales, limited-time offers, or trending products.

    Category Explorers:

    These shoppers research extensively, especially for categories like fashion and electronics.

    Brand Lovers:

    Loyal to their favourite brands, they are willing to spend more for premium products and luxury brands.

    Understanding these shopper personas helps tailor influencer marketing campaigns to tap into the diverse buying motivations.

    Festive fashion receives one of the biggest booms during Diwali, and Gen Z leads this trend, with 86% intending to purchase fashion items online. This period is a great opportunity for brands to collaborate with influencers to showcase festive collections through trendy reels, styling videos, which resonate well with fashion enthusiasts.

    Platforms like Instagram, YouTube, and emerging short-video apps provide a stage for influencers to creatively demonstrate how specific fashion items fit into the festive vibe. Authentic content, where influencers share their personal experiences and style tips, can make fashion recommendations more relatable and impactful.

    3. Tap Into the Power of Live Shopping and Interactive Content

    Emergence of interactive formats like live shopping sessions has been a game changer among audiences and influencers alike. Influencers can use platforms such as Instagram and YouTube to host live events where they showcase products and allow followers to ask questions and make purchases instantly in real time. This creates a virtual yet personalised shopping experience, enhancing consumer engagement.

    It is also worthy to note that e-commerce giants like Amazon and Flipkart have recently onboarded over 8,000 creators in the last four months for product promotions through live sessions, reels, and polls. This approach allows real-time engagement between the brand and audience, making the purchase journey more immersive and conducive to impulse buys.

    Influencer Marketing Growth 2020 to 2024
    Influencer Marketing Growth 2020 to 2024

    4. Adopt a Multi-Platform Approach

    For a market as diverse as India comprising different audiences who prefer different social platforms. A multi-platform strategy ensures broader reach and caters to various audience preferences. It is extremely in favour of brands to associate with influencers who are active on multiple platforms in order to amplify their reach and deliver a consistent message across channels.

    For instance, an influencer creates a teaser on Instagram, dive deeper into the product’s features on YouTube, and engages with followers on Chingari for regional language content.

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    5. Generate Authentic Content to Build Trust

    We live in the age of content overload hence authenticity is the key to make content stand out. The most effective influencer content seamlessly integrates brand messaging with organic storytelling so as to not appear overly promotional. Influencers’ role to some extent has evolved into a guide more than an expert and when they share genuine reviews or demonstrate how they use a product it feels more natural.

    Encouraging influencers to produce content that reflects their personal style and experiences and making it easy to digest for the audience is what brands should encourage. This kind of social proof is powerful, especially during Diwali when consumers are looking for trustworthy recommendations.

    6. Target Regional Audiences With Local Influencers

    India’s cultural diversity means that there’s no one right answer. Influencers who speak the local language and understand regional traditions are imperative and extremely important in making brand messages more culturally relevant. This is particularly true for Tier 2 and Tier 3 cities, where consumers have recently gotten access to social media with the rise in prevalence of affordable smartphones and data plans.

    Influencers allow brands to produce content that resonates with different demographics, regions, and even language preferences across India. By partnering with influencers who are authentic representatives of their local culture, brands can appeal directly to regional audiences with localized campaign messages, which makes their campaigns feel more personal.

    For example, brands might work with Tamil Nadu-based influencers to promote products in traditional Diwali attire, or with Mumbai-based influencers to capture the city’s urban festivities. This helps brands tailor their messaging to various cultural and geographic nuances, creating a “closer to home” vibe.

    7. Measure Campaign Performance With Data Analytics

    Measuring results for influencer campaigns can be tricky but also crucial to get an estimate on ROI. Brands often analyse metrics such as engagement rates, reach, conversions, to determine the effectiveness of each influencer. Data-driven insights lets the marketer fine tune methods for future strategies, along with aiding in budget allocation, as well as identifying influencers who deliver the highest value.

    Unlike celebrity endorsements, influencer marketing provides refined stats for measuring impact, making it easier to adapt and improve ongoing campaigns.

    8. Long-term Partnerships for Sustainable Impact

    Instead of running one-time campaigns, making long-term relationships with influencers is even more beneficial. Continuous association builds brand recall as well as loyalty because the audience starts to identify the brand through the influencer and such a relationship also builds credibility as the brand gradually becomes a consistent part of the influencer’s content.

    Conclusion

    In a very short span of time influencer marketing has transformed the e-commerce landscape in India, especially during festivals. Brands can gain substantial growth this Diwali by understanding the diverse consumer base and leveraging social proof through influencers.

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  • Influencer Marketing for Startups: Does it Really Work?

    This article has been contributed by Gaurav Bakshi, Founder and CEO, FlickZilla Entertainment.

    Startups face a daunting challenge: standing out amidst established giants with massive marketing budgets. This is where influencer marketing emerges as a potent weapon, leveraging the reach and trust of social media personalities to connect with target audiences. But for a startup, the question remains: does influencer marketing really work?

    The answer is a resounding yes, but with a crucial caveat: it depends. Influencer marketing can be a game-changer for startups if done strategically, but a poorly planned campaign can drain resources and yield minimal results. Let’s dive deeper into how startups can use influencer marketing effectively.

    The Power of Authenticity: Why Influencer Marketing Resonates

    Influencer Marketing Market Growth
    Influencer Marketing Market Growth

    Consumers today crave authenticity. They value genuine recommendations from trusted sources over traditional advertising. This is where influencers step in. By partnering with individuals who have built a loyal following by creating relatable content, startups can tap into this trust network.

    Influencers Can:

    1. Increase Brand Awareness: They expose your startup to a wider audience, particularly within their specific niche. For instance, a study by Influencer Marketing Hub found that 67% of marketers believe influencer marketing is effective at increasing brand awareness.
    2. Boost Credibility: Positive endorsements from a trusted voice add legitimacy to your brand. According to Sprout Social, 83% of consumers trust recommendations from influencers.
    3. Drive Engagement: Influencers create compelling content that showcases your product or service, sparking audience interaction and interest. For example, popular beauty influencer Komal Pandey frequently shares her beauty routines using new skincare products, directly engaging her audience and boosting brand interest.
    4. Generate Conversions: Engaged users are more likely to trust an influencer’s recommendation, leading to website visits, sales, or sign-ups. Mediakix reports that influencer marketing can generate an average ROI of $11 for every $1 spent.

    Case Study: Mamaearth’s Influencer Marketing Magic

    Mamaearth, the Indian natural personal care brand, is a prime example of how influencer marketing can propel a startup to success. They strategically collaborated with over 1,000 micro and macro-influencers known for promoting organic and healthy living. Influencers like Dolly Singh, Masoom Minawala, and Shreya Jain played a crucial role in promoting Mamaearth’s eco-friendly skincare products.

    These influencers created authentic content that resonated with their followers, highlighting the benefits of using natural ingredients in skincare. This campaign resulted in a 300% increase in website traffic and a 250% boost in sales for Mamaearth, proving that the right influencer strategy can lead to exceptional growth.

    Tips for Startups to Conquer Influencer Marketing

    Define Your Goals:

    Clearly outline what you aim to achieve with your campaign, whether it’s brand awareness, website traffic, or sales. Align your influencer selection and content strategy with these goals.

    Identify the Right Influencers:

    Go beyond vanity metrics like follower count. Look for influencers who resonate with your brand, create engaging content, and have a high engagement rate with their audience. Micro-influencers (with 10k-50k followers) often provide more value for startups due to their loyal and highly engaged communities.

    Focus on Brand Alignment:

    Choose influencers who genuinely represent your brand values. For example, Shreya Jain’s content aligns well with beauty and wellness brands like Nykaa, ensuring that her followers see her endorsements as trustworthy.

    Craft Compelling Content:

    Collaborate with influencers to create engaging content that feels natural and not overly promotional. Influencers like Komal Pandey and Debasree Banerjee are known for creating highly relatable and visually appealing content, which drives engagement without sounding like a sales pitch.

    Measure and Analyze:

    Track key metrics like reach, engagement, website traffic, and conversion rates to evaluate the campaign’s success. Use this data to refine future strategies.

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    Beyond Mamaearth: Exploring Diverse Success Stories

    1. Dollar Shave Club:

    This men’s grooming startup gained viral fame with a humorous YouTube ad featuring influencer Michael Dubin. The quirky approach resonated with their target audience, transforming the brand from a newcomer to a market leader almost overnight.

    2. Glossier:

    The beauty brand leaned on micro-influencers and beauty bloggers like Jackie Aina to review their products. These authentic reviews and makeup tutorials helped Glossier build a strong online community of loyal customers.

    3. MVMT Watches:

    By partnering with Instagram fashion influencers, MVMT showcased their stylish timepieces to a targeted audience. Influencers like Daniel Wellington played a significant role in promoting their minimalist watch designs, leading to a surge in brand awareness.

    4. Zomato:

    Food bloggers and chefs like Sarah Todd have collaborated with Zomato to share delicious food options, making their platform a go-to choice for food enthusiasts. This influencer-led strategy has significantly boosted Zomato’s user engagement.

    5. Nykaa:

    Beauty influencers like Shreya Jain and Debasree Banerjee have reviewed and promoted Nykaa’s extensive product range. These collaborations helped Nykaa establish its credibility as a leading beauty e-commerce platform in India.

    6. Sugar Cosmetics:

    Indian beauty brand Sugar Cosmetics regularly partners with influencers to create engaging content showcasing their products. Influencers like Malvika Sitlani have helped the brand reach a younger, trend-conscious audience, turning Sugar into a favorite among millennials.

    These success stories illustrate the power of tailored influencer marketing strategies. Remember, the key lies in aligning your campaign with your brand’s unique identity and goals.

    Conclusion: Influencer Marketing for Startups – A Powerful Tool, but Not a Silver Bullet

    Influencer marketing can be a transformative strategy for startups, offering an edge in building brand awareness, credibility, and engagement. However, it requires a well-thought-out approach, from selecting the right influencers to crafting engaging content that resonates with your audience. Learning from the experiences of successful brands like Mamaearth, Nykaa, and Sugar Cosmetics, startups can harness the full potential of influencer marketing to carve their niche in a competitive market.

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  • New Marketing Services Unveiled by Swiggy to Help Restaurants Prosper

    A restaurant’s success in today’s highly competitive meal delivery market depends on its ability to stand apart. To help its restaurant partners increase their visibility and client interaction, Swiggy, India’s leading on-demand convenience platform, has introduced a range of off-app marketing tools. Helping restaurants increase their visibility on social media sites like Facebook, Instagram, and WhatsApp is the goal of this offering, which is available to partners across India.

    Through the use of influencer marketing, social media ads (Facebook and Instagram), and WhatsApp marketing, Swiggy’s new marketing offerings enable restaurant partners to enhance their online visibility. In order to increase traffic to their menu pages on Swiggy, restaurants can team up with prominent local food influencers and target Swiggy users with ads on Facebook and Instagram. You can obtain a better return on your ad spend with these strategies combined with hyper-local and behavioral targeting; they boost brand awareness and consumer engagement.

    To survive in today’s competitive restaurant industry, players need more than simply delicious food. Through the integration of influencer marketing, social media, and WhatsApp with the capacity to recruit new users through the Swiggy platform, our new suite of marketing services assists brands in expanding their consumer base. According to Ajit Panigarhi, Swiggy’s AVP of Restaurant Marketing and Growth, “With this, we bring the combined power of social media and Swiggy even to the smallest of the restaurant partners to solve for restaurant growth.”

    The New Marketing Service Will Act as a Catalyst for Restaurant Partners

    Swiggy brings reliable influencers through verified agencies to developing brands, simplifying influencer marketing. Content generation and branding are managed by these agencies to reach highly relevant local Instagram users.

    Better Instagram and Facebook advertisements allow restaurant partners to reach Swiggy customers and drive high-intent people to their menu pages.

    Restaurants can now send Swiggy clients branded WhatsApp messages and app push notifications. During festivals and special events, this direct and personalized approach helps businesses stand out.

    Building a Strong Restaurant Partner Ecosystem

    As part of its mission to build an effective Restaurant Partner Ecosystem, Swiggy is launching this program to help businesses overcome the obstacles they encounter.  An effort called “Staffing Support” was previously introduced by Swiggy to assist partners in hiring skilled workforce at their establishments. In addition, the company has also introduced licensing support to assist restaurants in obtaining or renewing licenses, including FSSAI, GST, and trademarks. Restaurants can now generate personalized marketing links for their campaigns using Swiggy’s new SmartLinks function, which increases engagement and traffic.

    Across India, this program is presently operational. The Swiggy Owner app has an icon for Restaurant Services where interested restaurant partners can access this service.

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