Tag: Influencer

25 Ways To Make Money Online in 2025
Online work is counted as one of the easiest and the most efficient ways to make money provided that you are equipped with the required skills and pledge to update yourself with each passing moment. Working online received a new boost with the recent wave of digitization that proved to be even more beneficial after the outbreak of the pandemic.

Well, this new way of working online brings us a host of benefits, among which one of the most prominent is that it helps in multiplying our possibilities of income. We can opt for a diverse range of work from numerous employers throughout the day and eventually end up making more money online. Exploring different ways to make money online expands our earning potential even further.

Are you also looking to make money online? Here, we have prepared a list of 25 ways to make money online in 2025.

Different Ways To Make Money Online
Different Ways To Make Money Online

If you’re looking for ways to earn extra money with a side hustle, then online mode could be a great option for you. The growing world of online shopping has brought real opportunities for making money. There are various options that you can explore to make it a source of your passive income. We have narrowed down the list of different ways to make money online.

Online Surveys

Best Ways to Earn Money Online – Online Survey

An increasingly popular way to make money online is by taking online surveys. An online survey or internet survey is one of the best-known data collection sources via which a set of survey questions are sent to a target sample, and the targeted sample has to respond to the questions over the internet. The questions can be multiple-choice opinions or feedback-based.

Earnings depend on the length of the survey and your country. Within 2 to 3 minutes, one can easily fill out the survey form and earn.

Some of the best websites are:
- ClixSense
- Neobux
- Global Test Market
- Swag Bucks
- Star Panel
- Toluna
- India Speaks
- SurveySavvy
- SpiderMetrix
- ValuedOpinions
You won’t earn a lot but if you are consistent then at the end of the month you can make a good amount of money.

High Paying Survey Sites To Make Money Online

Become A Blogger

Best Ways to Earn Money Online – Become a Blogger

Blogging is one of the most scalable and profitable ways to make money online. You just need a domain name and hosting to start a blog. There are many platforms where you can start blogging for free, and you may not need hosting & domain. Two such famous platforms are Blogger and WordPress.

You can make money online with blogging by showing ads. When your blog starts getting more traffic, you can link it with your Google Adsense account and show ads to your visitors. Many popular bloggers make money online from sponsorship.

Blogging needs consistent effort and dedication to bring traffic. You need to post the content consistently in order to hook your target audience.

Top 13 Free Blogging Sites in 2023 (Create a Blog for Free)

If you want to start blogging in 2023, here are the top 13 Free blogging sites to build your blog for Free from WordPress to Wix, Weebly, and more.

StartupTalkyMahenoor Mansuri

PTC Sites

Paid-to-click (PTC) is an online business model that draws online traffic from people aiming to make money online. PTC sites act as a middleman between advertisers and consumers.

Advertisers pay some amount of money to the PTC websites, and some of that payment goes to the viewers of the ads. Many businesses don’t want to waste their time on advertising so they simply hire an agency or any third party to bring traffic to their website.

One can make money online on PTC sites by clicking the ads or watching them for a while. It requires patience, and that too for just 30 – 40 seconds.

There are many fraudulent PTC websites active on the internet. They try to bring viewers to their website, and after their work is done, they don’t pay the viewers. So, make sure to register only with trusted PTC websites.

You just have to Google “(Name of the PTC website) scam,” and you will get all the information about the website, whether people are making money from the website or not.

These are some trusted PTC websites that you can try –
- Rebel Prize
- Paidverts
- NeoBux
- ClixSense
Solve Captcha

Solving Captchas is one of the easiest ways to make money online. But it requires a lot of patience and strength to earn money by solving captchas. You have to sit in front of a desktop screen for many hours in order to make a small amount of money.

It does not require any skills. You just have to read the captcha and type the exact characters in the box. There are some websites where you can earn approx. $5 for solving such 1000 captchas.

Some of the trusted websites are:
- Kolotibablo
- MegaTypers
- CaptchaTypers
- ProTypers
- Captcha2Cash
- 2Captcha
- Qlinkgroup
- VirtualBee
- FastTypers
- PixProfit
Top 10 Social Media Management Tools for your Businesses

Social media [https://startuptalky.com/tag/social-media/] is a crucial part of
everyone’s life and for influencers [https://startuptalky.com/tag/influencers/] and social media content creators, it is a very crucial part of their stardom
and one can consider it as the office of such influencers. Now…

StartupTalkyNiku Mandal

Online Renting & Selling

There are a lot of websites and applications through which you can sell, buy or rent the things you want. Customer-to-customer (C2C) e-commerce platform helps customers in and around their location to get second-hand good quality purchases.

OLX, Quikr, Rentezee are some of the apps that allow you to sell or buy your requirements at an economical rate. You can give less or merely used devices, utensils, furniture, etc. on rent too and be paid as a renter. Various stuff like home appliances, electronics or any other tools lying around unoccupied at home, if rented out, could bring some amount of money.

Affiliate Marketing

Affiliate Marketing is one of the best sources of generating passive income. There are many platforms like Amazon, Flipkart, and Snapdeal that allow people to become their affiliates and promote their products.

An Affiliate Marketer works like a salesman. They just need to share or promote their affiliate links. If someone buys the product through the affiliate link, then the affiliate marketer will get a commission, which will be transferred to his affiliate account, and after the completion of the target that is declared by the marketplace, money will get transferred to their bank account.

You will need a blog, a website, or a huge audience on any platform where you can share your affiliate links. It can be a product review website or a blog. You just have to make sure that your website is getting a lot of traffic to make money online by doing affiliate marketing.

Best Affiliate Marketing Software Tools for 2023

Affiliate marketing software helps you boost your eCommerce sales. Here is a list of the best affiliate marketing software tools to use in 2023.

StartupTalkySweta

Online Stock and Forex Trading

Best Ways to Earn Money Online – Online Stock and Forex Trading

Stock exchange and Foreign exchange trading is a very lucrative way to make money online for those who have a better understanding of the stock market. You can buy and sell stocks online. There are various free and paid courses available on the internet that can help you develop a better understanding of online stock and forex trading.

This field requires an exhaustive study and a better decision-making strategy. Trading platforms provide all the necessary support and assistance by providing secured and real-time access to trading, research reports, price analysis of stocks, market news, etc.

Become a Freelancer

Best Ways to Earn Money Online – Become a Freelancer

Freelancing your skills is one of the easiest ways to make money online, and you can work with small or big-scale companies on a temporary basis and provide them with your services.

In freelancing, you are self-employed, but you work for a business, and it can be steady and regular like in a job. One of the big benefits of freelancing is that you can usually charge more per hour in your freelance business than employers pay for the same work.

There is no limit to making money online by freelancing, but it also depends upon the type of skills you will use as a freelancer. You can work as a content writer or a graphic designer or provide video testimonials, or you can even provide SEO, data entry, and many other services. There are many websites that act as mediators between freelancers and clients.

How to Use ChatGPT for Content Creation?

ChatGPT is a powerful tool that can help to write a well-researched and succinct article or blog post. This article explains how it can help to create content.

StartupTalkyAkshat Hawelia

Publish A Book Online

When the love of content writing takes over, a writer is born. If you love writing and think you can create a masterpiece of many pages that grabs people’s attention and creates some artistic value – then why not write a book? To increase your success rate exponentially, publish it online, where you can explore various online earning ideas.

There are many platforms like Kindle and Lulu where you can publish your content and earn money. Publishing e-books is a great way to make money online, grow into bigger projects, and establish your authority as an expert in the field of writing.

Following are the steps to publish your own book:
1. Write your book.
2. Get feedback from friends and family before publishing your book.
3. Choose a book title.
4. Hire a great book editor.
5. Design a book cover.
6. Create your Direct Publishing Account on any publishing site.
7. Format and upload your book.
8. Decide the price for your book.
9. Self-publish your book.
Sell Digital Products on Telegram or WhatsApp Channels

With the rise of micro-communities and niche content creators, platforms like Telegram and WhatsApp have become powerful tools for monetization. You can create and sell digital products such as:
- E-books
- Templates (e.g., resumes, planners, design kits)
- Stock photos
- Coding snippets or scripts
- Courses or tutorials
You can use platforms like Gumroad, Payhip, or Instamojo to host your product, then promote it in your channel or group. If you have a loyal audience or offer high-value content, your income potential is significant with zero inventory costs.

Best for: Creators, educators, designers, developers

Why it’s unique: Combines content creation, community engagement, and product-based income, plus it leverages free platforms like Telegram/WhatsApp instead of paid tools or websites.

Become A YouTuber

Best Ways to Earn Money Online – Become a YouTuber

YouTube is the second largest search engine after Google. More than reading a blog, people prefer to watch videos. Currently, YouTube has more than 30 million daily visitors. Nearly 500 hours of video are uploaded every minute, with more than 2500 channels that reach in excess of 1 million subscribers.

If you love creating videos that are interesting and informative, then YouTube is the platform for you. You just need a smartphone to start your own YouTube channel. If you think that you have something you can show the audience to entertain them, or if you have any skill that you can teach people, then you should start a YouTube channel right away.

Once you make a YouTube account, start uploading your content and increase your audience, i.e. the subscribers. Nowadays, there are a lot of influencers who have a substantial audience with them.

Other brands look and reach out to these people in the hope of getting them to promote their product or service so that it reaches the new audience and the advertisement is done thereafter, making it easy to make money online. This can help you make easy money online. Moreover, Adsense is another option to monetize your channel.

Content is king, and if you post good content, you’ll earn more traffic to your channel.

62 Business Ideas with Low Investment and High Profit

One of the most desired things an entrepreneur wants in business is a small
investment business idea and high profits. To achieve this, they sought every
way to make their business run smoothly and increase revenue thus profitability.
If you land on this article chances are you are looking for Busin…

StartupTalkyShubham Kumar

Start an E-Commerce Business

After Amazon’s successful rise in the world, it has encouraged everyone to use the global platform using the internet and technology and fulfil their dream of starting their own e-commerce business.

It is entirely different from the traditional methods of doing business as it requires a team of tech-savvy people who can maintain the website, graphic designers, and workers. Considering the Indian market and the mindset of Indians, it is very difficult to create trust among people as we are still in the process of digitalization and modernization. Making quick money online adds another layer of complexity to this challenge.

Buying the products physically by going to shops is still a priority for us. But if you can find the right audience and the right product, you can easily build trust.

You can use social media to find the right audience as it will help you to have a comprehensive understanding of your target audience. This will further help you to find a product to sell.

Create an Online Course

Creating an online course is also another way to make money online. This works similarly to designing a physical course on any subject, with the only difference being that this will serve as an online or digital course. Whether it’s teaching coding skills, marketing strategies, or cooking techniques, online courses offer a scalable way to share expertise and generate income streams in the realm of how to make money online.

Len Smith, for example, was a distinguished copywriter managing his work while living in England when he was contacted by Udemy with an offer to turn his book, “How to Be a Copywriter and Earn Money from Home”, into an online course. This multiplied his total income manifold.

Now, if you believe that you are equipped with a piece of considerable knowledge about a particular subject and you can share it in an easy and interesting way, then creating an online course would be quite profitable and a long-term route for income.

Create Side Gigs

If you think that you can manage side hustle along with your nine to five job, then you can create a side gig.

The online mode of work brings an array of diverse businesses and requirements for an individual to choose from. For example, if you are good at writing, editing, marketing, videography, singing, dancing, designing, playing instruments, and more, then you can create side gigs for these. These side gigs will ensure that you utilize your free time and skills to the fullest potential to add a handsome income to your salary at the end of every month.

Become an Online Tutor

Best Ways to Earn Money Online – Become an Online Tutor

If you have expertise in any particular subject, then you can take this opportunity to earn money online. You can become an educator/online tutor on EdTech platforms like Unacademy, Vedantu, etc., or you can sign up on websites like MyPrivateTutor.com, BharatTutors.com, tutorindia.net as an online tutor and start teaching on subjects you want to.

Become a Copywriter

With the increasing number of businesses, there is always a raging competition to gain the maximum exposure, and content is the only thing that appeals to the audiences. Therefore, these new businesses are always on the hunt for engaging quality copywriters to widen their brand recognition. If you have the ability to hook your audience with your creative writing skills, then you can also become a freelance copywriter and add to your monthly income online.

A 5 step guide to copywriting

Follow this 5 step guide to master copywriting and create excellent marketing strategies.

StartupTalkyDev Kumar Padhy

Create Podcast That Pays

Podcasts are digitally uploaded audio files that are informative in nature. These audio files might interest individuals or businesses based on the nature of the podcasts.

If you are an individual with a significant amount of information on a relevant topic, then you can start with your own podcasts and market them on diverse platforms. There are various ways to monetize your podcasts, like affiliate marketing, advertising, crowdfunding, coaching, and more. This way, you can nurture your vocal skills while making money online.

Become a Translator and Interpreter

Best Ways to Earn Money Online – Become a Translator and Interpreter

There are many languages, but translating and interpreting can be done only by a certain number of people. If you think you are a good fit, then you can also aim to be a translator or an interpreter.

Translation and interpretation have expanded with digitization now, where you need not wait for the vacancies of a particular company. Instead, you can freelance on a project basis, making it the fastest way of earning money online. Translating and interpreting services are still as demanding as it was earlier, if not more, and you can easily draw a healthy income if you are good at it.

Become an Audiobook Narrator

Physical books have given way to digital books or e-books. In e-books, you will find the texts in a digitally printed format, whereas in audiobooks, you will get the texts of your physical book narrated in the form of audio files.

Along with being a podcaster, you can also try for success, if you have an appealing voice and a passion for narrating scripts, as an audiobook narrator. If you already have an audience or if you market your audio skills well, then you can easily be an audiobook narrator and make money online.

Playing Games Online

Best Ways to Earn Money Online – Playing Games Online

Games contribute to a significant part of the entertainment industry that computers have successfully built. Game developers, much like software developers, earn a lot of money with the help of their knowledge, hard work, inventiveness, and online money earning.

You might not possess the skills that the development of a game demands, but if you love playing games or you’re good at it, you can turn this hobby to earn money online.

If you are a gamer and play it better than most others, then you can try to enrol in various competitions held around the world. Moreover, you can play games, record videos of your gameplay, and upload them to YouTube for the audience. You can also offer tutorials or walkthroughs of games.

Evolution of Gaming Industry: History, Present & Future [Case Study]

Gaming industry is one of the most profitable billion dollar industry growing at a fast pace. So, Here’s a brief look at its history, present and future.

StartupTalkyHarshit Verma

Become an Extreme Couponer

Coupons are an interesting way to claim products and services at attractive prices. This can be a major way to save money, and at the same time, it opens further avenues for earning money.

Extreme couponing is the method that best utilizes your skills of couponing and marketing to help you get the most out of your money. This activity has been trending ever since it got mentioned for the first time in The Wall Street Journal on March 8, 2010.

Though the market has been competitive throughout the years, extreme couponing is still relevant even today. Therefore, if you have time and a knack for couponing, it’s better to go online and pursue extreme couponing now, earning online income. You can either use the coupons yourself to claim amazing discounts, sell them to individuals, or set up your own website dedicated to coupons to maximize the channels of income.

Become an Influencer

If you haven’t already heard the term “influencers” before, then know that it is a digital marketing jargon that denotes the people with huge followers online who help in advertising and branding for the growth of other businesses and earn money online.

Your popularity on various social media platforms like Facebook, YouTube, Twitter, Instagram, and Snapchat is measured by the number of friends, followers, likes, and shares you receive. Therefore, if you think that you have healthy popularity, then you can become one of these influencers, too and earn from the various marketing campaigns that you will be offered. Start approaching brands now as an influencer and gear up to grow your wealth.

Sell Photos Online

Best Ways to Earn Money Online – Sell Photos Online

Photography always drives our attention; most of the pictures we visit now are digital. Therefore, if you are a good photographer, you can sign up on various websites like Shutterstock, Getty Images, etc., to license your photo and earn a good amount of money.

Top 10 Apps for Image Editing | Best Tools for Business

Image or photo editing refers to altering and Re-touching an image which can be
digital photographs, traditional photo-chemical ones or can be illustrations.
Image editing is a crucial part of photography before releasing the final
result. The image editing can be done by software, by hand for hand…

StartupTalkyNiku Mandal

Content Creation and Monetization

Aspiring video producers and live streamers can capitalize on the vast earning potential offered by platforms like YouTube, which provide multiple revenue streams through ad revenue, sponsorships, and fan donations. However, building a loyal audience is the key to success, and this can only be achieved by consistently creating high-quality, unique, and engaging content that resonates with viewers. Whether it’s through entertaining tutorials, insightful reviews, or captivating storytelling, producing original content that stands out from the crowd is crucial to gaining a dedicated following and maximizing your earning potential on YouTube.

Virtual Assistance

Many business owners require remote assistance for administrative tasks, and virtual assistants can provide a wide range of services, such as managing emails, schedules, social media, and customer support. Working online from home can offer greater flexibility and opportunities compared to traditional jobs, but it requires dedication, persistence, and smart strategy like any other business endeavour. You can explore various avenues to find the one that best suits your skills and lifestyle, leading to potential financial success and personal fulfilment. The internet is full of opportunities to supplement your income or transition to a fully remote career.

Why You Should Hire A Virtual Assistant?

24/7 virtual assistant boasts of employing top talent who has been individually picked from top companies. The staff at 24/7 ensures you have valuable time with your employees and other parties.

StartupTalkyAshwini

Important Tips That Will Help Make Money Online Easier

Now that you are driven to make money online, no one can stop you from achieving what you deserve. However, before proceeding, it’s better to be equipped with some important tips that will help you earn money smoothly and seamlessly.

Approach Upfront

When it comes to digital ventures, you need to approach your potential audiences as soon as possible in order to grab the best deals. This will help you ensure maximum productivity and an opportunity to get the best offers before they run out.

Prepare an Attractive Online Profile

Approaching for online work is not the same as done in conventional ways. Here, the information you give plays a major part in bringing projects for you. Therefore, if you have already decided to earn online, then you need to start building a decent profile on the platform you are about to seek jobs.

Deliver Quality Work

Whether it is online or offline, there is no alternative to delivering quality work. A work that is original, inventive, and marketable always stands out regardless of the sector you’re in. Therefore, if you aim to provide quality work to your clients, nothing can stop you.

Meet your Deadlines

Every task has a particular time frame in which it is to be done, and working online is no exception. It doesn’t matter if you are working independently or offering services to an organization; you need to meet the strict deadlines that the work presents to you. This will help you grow faster and multiply your earnings.

Stay Updated

Staying updated should be the motto of your life regardless of where you work and what you do. If you are alert and updated with the latest trends and continue to nurture and grow your skills, then earning money will be a lot easier.

Conclusion

Earning money is not really something that you need to fret about. Making money online has become easier than ever with the internet. However, it is important to stay informed about the jobs and gain some information about how to do it before proceeding with one of your choices. With an urge to make money online and an insatiable passion for your work, you will definitely be able to seize your financial goals by working online.

FAQs

How to earn money online?

Fast Ways To Earn Money Online:
1. Online surveys.
2. Paid for searching the web.
3. Review websites & apps for cash.
4. Solving Captcha.
5. Online Trading.
6. Affiliate Marketing.
7. Freelancing.
8. Sell online photos.
9. Online Tutoring.
10. Sell your unwanted stuff.
How can I make $100 a day?

Here are some ways in which you can make $100 a day gradually.
1. Affiliate marketing.
2. Become a freelancer.
3. Display ads on your website.
4. Sell leads.
5. Getting new clients for businesses.
6. Sell online.
7. Become a YouTuber.
8. Google Adsense.
9. Online trading.
10. Rent online.
Which is the best online money earning site?

Best Websites To Make Money Online Are:
1. eLance.
2. YouTube.
3. Amazon Kindle (For Writers).
4. Swagbucks.
5. Fiverr.
6. Skillshare.
7. Zirtua.
How can I make money online from home?

Best ways to earn money with Google:
- Google Adsense.
- Create and sell apps on Google Play.
- Google Remote careers.
- Google opinion rewards.
- Write and sell books on Google Play.
February 27, 2025
Trials, Triumphs, and Transformations of Content Creators

The creator economy gained significant traction prior to the COVID era, experiencing a surge during the pandemic when content consumption soared. As we transition into a post-COVID landscape, the outlook for creators appears less favorable.

While figures like Ankur Warikoo, Ranveer Allahbadia, Akshat, Sharan Hegde, Bhuvan Bam, and Carry Minati have mastered sustainable income generation on platforms like YouTube, Instagram, and LinkedIn, the majority struggle to translate content creation into financial stability. Branded creators such as Kamiya Jani and Miss Malini represent the exception rather than the rule.

For a substantial portion of creators—about 95%—the creator economy seems exaggerated. Despite engaging in various creative endeavors, from dancing to emotional performances, many struggle to establish a consistent income stream for long-term survival. Brands also recognize this, utilizing influencers temporarily before moving on to the next trending figure.

“People only have time to consume so much. So you have to be the best, or in the top few, in any given space,” remarks Austin Rief, CEO of Morning Brew. The intense competition makes it challenging to thrive in a saturated market, with only a fraction of creators reaping substantial financial rewards.

Platforms like Gumroad and OnlyFans aim to extract fees ranging from 5-20% from an industry where even the top 1% doesn’t guarantee millionaire status. The addressable market is not colossal, making it improbable for any creator to achieve a billion-dollar business. Only a few creators manage to earn a million dollars or INR 1 crore annually, and their sustained success is far from guaranteed.

The fleeting nature of a creator’s career exacerbates the challenges.

The once-promising projections of the Creator Economy reaching $100 billion now seem questionable. As the advertising market contracts amid a slowdown, many content creators are expected to face financial difficulties.

In the global surge of the digital creator economy, Indian content creators confront a unique challenge: struggling to distinguish themselves in an intensely competitive landscape. Tanya Mehra, an Instagram Mom Blogger and Influencer, points out the difficulty of standing out among millions of creators, leading to challenges in securing brand partnerships and sponsorships, and hindering sustainable revenue generation.

Ravish Shetty, a Digital Content Creator, highlights the minimal compensation from short-format social media platforms, leaving branded content as the primary revenue stream. However, copyright issues, particularly with licensed songs in long formats, pose additional obstacles to earnings.

Navdeep Sharma, co-founder at ReelStar, underscores the multifaceted challenges hindering the growth of Indian creators, including monetization hurdles, copyright concerns, and limited access to resources and partnerships. These obstacles contribute to the slow progress of India’s creator economy, leaving untapped talents.

Faisal Khan, founder of MotorBeam and FK-R, echoes the influencers’ struggle, emphasizing that content monetization is a primary challenge. He also mentions difficulties in adapting to dynamic technology, changes in digital platforms, and creating content suitable for various formats as serious hurdles in the digital influencer economy.

The Evolving Landscape of Content and Commerce in India
The Rise of Indian Creators
The Landscape of Influencers
Monetization Strategies for Creators
Triumph Techniques
The Economic Impact of the Creator Economy
Headwinds and Promising Horizons

The Evolving Landscape of Content and Commerce in India

India’s dynamic digital landscape has given birth to a thriving creator economy, where individuals leverage creativity and entrepreneurial spirit to produce and monetize content across diverse online platforms. This not only reshapes how people consume entertainment and information but also generates numerous economic opportunities for individuals and businesses.

The Rise of Indian Creators

With over 100 million individuals actively creating content on platforms like YouTube and Instagram, India hosts a diverse community of creators spanning various genres. Their impactful content resonates with large and engaged audiences, positioning them as influential figures within their niches.

What Is Creator Economy & How Is It Driving India’s GDP?

The creator economy of India is set to scale with people able to generate revenue doing what they love and connecting with their roots.

StartupTalkyKinnary Nensee

The Landscape of Influencers

According to the Animeta report referenced earlier, the expansive creators’ ecosystem includes around 922,000 individuals with a minimum of 100 followers across YouTube, Instagram, and Facebook. These creators fall into distinct categories: Nano (53%), with fewer than 10,000 followers; Micro (36%), ranging from 10,000 to 100,000 followers; Macro (10%), commanding 100,000 to 1 million followers; and the remaining (0.8%), designated as Mega creators, boasting 1 million or more followers.

Examining this evolution of influencers, Sagar Pushp, CEO, and co-founder at ClanConnect, notes that the surge of influencers in India is primarily propelled by micro and nano influencers situated in Tier 2-3 regions. However, this growth poses challenges for the creator economy, as a significant percentage of Indian creators from smaller towns and cities lack access to paid collaboration opportunities with brands.

Further expanding on this perspective, Himanshu Arora, co-founder at Social Panga, emphasizes the extensive Total Addressable Market (TAM) for these content creators spread across India. He underscores the need for a reevaluation of how content creators establish a pan-India presence. Collaborations between artists, digital agencies, and policymakers become crucial as the digital landscape evolves, supporting sustainable growth and addressing the challenges faced by Indian creators.

Archit Agarwal, founder and CEO at Tikshark Solutions, underscores that these challenges not only impact the sector’s credibility but also constrain Indian creators from competing effectively on the international stage. Initiatives from both the government and private sector, coupled with the increasing penetration of the internet and smartphone usage, are paving the way for a more inclusive and thriving digital creator ecosystem in India.

Monetization Strategies for Creators

Indian creators employ various monetization strategies to generate income, including brand collaborations, affiliate marketing, advertising (display, video, and affiliate marketing), sponsored content, merchandising, fan subscriptions, direct payments, digital products, live streaming, consulting/coaching, events, and licensing.

Value of Influencer Marketing Industry in India From 2021 to 2022, With Projections Until 2026

Triumph Techniques

Selecting an effective monetization strategy depends on factors such as audience demographics, content type, platform choice, and financial goals. Considering these elements ensures creators align their strategy with their unique circumstances.

The Economic Impact of the Creator Economy

The creator economy significantly contributes to India’s economy, with YouTube’s creator ecosystem alone contributing over Rs 16,000 crore to the GDP in 2022, supporting the equivalent of 7.5 lakh full-time jobs. The creator economy is poised for exponential growth, further driving economic expansion and job creation.

With a remarkable mobile penetration of 77% among the total Indian population and one of the lowest data costs globally, the creator economy holds immense importance. It serves as a pivotal platform, enabling millions of talented individuals to exhibit their skills, connect with a global audience, and capitalize on their content.

The creator economy takes on particular significance in India, where a substantial population of tech-savvy youth is eager to showcase their talents. With over 1.3 billion people in the country, more than 600 million are internet users, positioning India as one of the largest online markets globally. This demographic landscape has spurred a substantial demand for content, prompting creators to respond by producing high-quality, captivating content that has garnered attention not only locally but also from audiences around the world.

The convergence of several factors, including a sizable and youthful population, a burgeoning internet user base, escalating video viewership, the democratization of content creation tools, and the rapid expansion of the creator community, paints a promising future for the nation.

Meta strives to furnish creators with the means to express their creativity, foster collaborations with both creators and brands, and establish a secure environment that encourages people to comfortably express themselves.

Significantly, the organized influencer marketing sector is projected to surpass ₹3,000 crore in FY24, with the revenue share of micro-influencers expected to rise from 9% in the current fiscal year to 14% in FY24.

Meta India head, Sandhya Devanathan highlights the pivotal role played by the surge in short-form videos, particularly on platforms like reels. She notes that more individuals from smaller cities and towns are leveraging reels to showcase their talents, gaining national recognition. With reels, creators now have a global platform to exhibit their skills, marking a significant positive shift in their trajectory.

YouTube: The Birthplace of the Creator Economy

Headwinds and Promising Horizons

Despite rapid growth, the creator economy in India faces challenges such as content discoverability, a lack of robust monetization infrastructure, and issues with copyright protection. However, these challenges coexist with opportunities driven by increasing smartphone and internet penetration, rising disposable incomes, and the potential of emerging technologies like blockchain and artificial intelligence to revolutionize monetization and content discovery in the creator economy.

Advanced technologies like ChatGPT, OpenAI’s GPT-3, Hugging Face, and Google’s BERT hold the potential to revolutionize the landscape of the creator economy, offering enhanced capabilities for efficient and personalized content creation. Through the integration of AI and machine learning, content creators gain the ability to produce top-tier content at an accelerated pace, enabling them to expand their enterprises and connect with broader audiences. This transformation may intensify competition within the space, compelling creators to consistently innovate and adapt to maintain a competitive edge.

It is crucial to emphasize that while these technologies have the capacity to disrupt the industry, creators remain the focal point of the creator economy. Despite the evolution of tools and technologies, the fundamental requirement for imaginative and innovative individuals to generate compelling content will endure. The symbiotic relationship between creators and technological advancements ensures that, as the industry evolves, creative individuals will continue to play a central role in shaping the content creation landscape.

FAQs

What are the various strategies applied by Indian creators to generate income?

Indian creators employ various monetization strategies to generate income, including brand collaborations, affiliate marketing, advertising, sponsored content, merchandising, fan subscriptions, direct payments, digital products, live streaming, consulting/coaching, events, and licensing.

What are the categories of creators on the social media platforms?

The various categories of creators are based on the number of followers: Nano (53%), with fewer than 10,000 followers; Micro (36%), ranging from 10,000 to 100,000 followers; Macro (10%), commanding 100,000 to 1 million followers; and the remaining (0.8%), designated as Mega creators, boasting 1 million or more followers.

November 29, 2023
Leading Agencies for Influencer Marketing in India
Marketing and businesses go side-by-side. It is something that can make a business from nothing to everything.

Be it products, services, movies, or others, everything needs marketing to prosper. Many strategies are now available in the markets. For example- Email, ads, social media, co-branding, etc.

One of the most popular marketing strategies nowadays is Influencer marketing. It was not long ago when it was a budding concept. But now, this strategy has more power in it than one can think of.

This strategy seeks people having influencing personalities and takes advantage of it. Since it is now super lucrative, many agencies help businesses with this.

What is Influencer Marketing?
Benefits of Indulging Influencers in Marketing
Agencies for Influencer Marketing in India
1. Buzzerati
2. Plixxo
3. Influencer
4. Grynow
5. Pulpkey
6. Eleve Media Pvt. Ltd.
7. Blogweet
What is Influencer Marketing?

It is a strategy that takes advantage of the influence that certain individuals hold to meet business goals. This strategy can take place on the basis of payments and sometimes on the barter system.

An influencer is someone who produces content for platforms to gain an audience. With an increasing audience, they are able to develop a sense of trust among them. This gives them the capability to create a big impact on people’s buying decisions. They can help a business to target a wide audience that is beyond their target category.

The influencers involve three main types. These are celebrities, bloggers, and micro-influencers. Celebrity marketing has been in existence for a long. It is the rapid rise of the digital world that paved the way for bloggers and micro-influencers.

In this type of marketing, influencers get paid by businesses to showcase their brand. Since they have a close relationship with their followers, they are able to develop their trust in the brand. Hence, businesses get to reach a large audience with this strategy.

Benefits of Indulging Influencers in Marketing

Influencer marketing is the latest and the most popular trend for marketing currently. Here are some of its benefits:
- The first advantage is that this helps a business to reach more audience. A brand may or may not have strong followers of its own. So, this strategy enables them to reach a wide audience towards them.
- Another important benefit is the development of trust. People feel more related to the influencers of today. So, this helps a business to integrate trust among the audience.
- This strategy has the ability to influence people’s decisions. Stronger the influence, the more they trust, and thus, more sales.
- It is cost-effective. A business does not have to make any huge investment for this method of marketing.
- It can help a business to increase its engagement. This can also enable a brand to become the talk of the town.
Top 10 Highest paid Celebrity Endorsement Deals of 2021

Here’s a list of top-paid celebrity endorsement deals of 2021. From Beyoncé to Jennifer Aniston, tons of brand endorsement deals amounted to the greatest deals.

StartupTalkyPratyusha Srivastava

Agencies for Influencer Marketing in India

Today, we all can understand the value and importance of this marketing strategy. But putting this into practice can be a bit hard. There are times when brands are not able to find the perfect person for their business. It is likewise for the influencers. So, to solve this gap, many agencies are now present to act as a bridge.

Here are some of the agencies present in India:

Buzzerati

Buzzerati is a platform for influencer marketing, founded in the year 2016, by Samar Verma. It has a wide network of bloggers, celebrities, popular personalities, and more. This network spreads across all the social media platforms.

It collects and analyzes the data of top influencers, their followers, engagement rate, and more. This helps the brands to create appropriate messaging and find the best relatable influencer. This also enables them to create network campaigns.

Plixxo

One of the largest platforms in this field is Plixxo, founded in 2017 by Priyanka Gill. It is powered by the super popular name in the industry, POPxo. It acts as a bridge between brands and influencers.

This enables them to connect with each other and produce the desired content. To avail of its services, both can register themselves here.

They have top influencers on board like Kritika Khurana, Aashna Shroff, and more. Also, the platform has worked with top brands like Westside, Maybelline, etc.

Influencer

Influence.in is another agency, founded in 2015 by Suneil Chawla and Vikas Chawla. This platform has a huge base of influencers over various social media channels. With such a wide range, it becomes easier for a business to find the most appropriate person for their brand.

The catchy name, regular campaigning and, great services have made the platform a popular choice of many. They have worked with renowned brands like Nykaa, Himalaya, etc.

Grynow

This is another popular platform in India. It was founded in 2018 by Washib Khan. This provides the data about the influencers to the brands that help them save a lot of time in researching.

Here, the brands can make requests about their preference of content and channel. Then the interested influencers can send their proposals for the same. The platform helps with the entire process. It takes care of apt video creation, uploading and also tracks engagement and, sales.

Pulpkey

Another popular name in the list of agencies is Pulpkey, founded in 2017 by Amit Mondal. It is a great platform, where both brands and influencers can find each other and work together.

They help the brands to find an ideal creator for their marketing. They have worked with prominent brands like amazon, ZARA, Nestle, etc.

Eleve Media Pvt. Ltd.

It is a compelling agency that helps brands to make the most of their marketing through popular content creators or influencers. It was founded in the year 2012. The founders of the agency are Rohit Khanna and Prince Khanna.

The platforms help the brands with their campaigning strategies and also ensure top-notch engagement. Both brands and influencers can sign up on the platform to give and get the work. The agency has worked with big brands like BMW, hp, Cadbury, Adidas, etc.

Blogweet

It is an agency based in Delhi, founded in 2016 by Darshan Kumar and Satish Arya. It provides the brands’ access to many influencers over social media. The brands can find the ideal person for their promotions.

The agency has worked with popular brands like gaana, BlackBerrys, etc.

Conclusion

The rise in the demand for influencers gave birth to many agencies. These help the brands to connect with the ideal persons. The widening of the digital world during the pandemic helped budding creators develop into established influencers. They were able to create a big impact on people’s mindsets.

These people have earned a huge audience over their social media channels. This makes them a perfect medium for brand marketing. Thus, this marketing strategy has grown well, is growing, and continues to grow even more in the future.

Top 8 Influencer Marketing Fails: When Influencer Marketing turns Against your Brand

Influencer marketing is an effective marketing technique but sometimes it can also turn against the brand. So, Here are some of the influencer marketing fails.

StartupTalkyArijit Karan

FAQs

Which are the leading agencies for Influencer Marketing in India?

Leading Agencies for influencer marketing in India are:
- Buzzerati
- Plixxo
- Influencer
- Grynow
- Pulpkey
- Eleve Media Pvt. Ltd.
- Blogweet
What are the benefits of Influencers marketing?

Some of the benefits of influencer marketing are:
- Increase brand awareness
- Increases audience reach
- Builds trust
- Drives purchases decisions
- Saves marketing time
How does influencer marketing works?

Influencer marketing uses influencers to promote a brand to a larger market. Influencers are public personalities with a huge fan following base. They help in increasing brand awareness to a large audience.

Are influencer marketing agencies worth it?

Influencer marketing agency helps in finding and managing your influencers. It saves the time associated in marketing. They are professionals to make proper strategies as per our business needs.
February 4, 2022
Creator Economy – The Beginning of the Creator’s Economy, Career in Content Creation, Multiple Income Sources

The internet has massively broadened the possible space of careers. Most people haven’t figured this out yet. – Naval Ravikant

We are in the 21 century, the century of the internet and technology. It is such a unique time that it sometimes becomes unbelievable. Technology and the internet have joined hands and this amalgamation has made some very beautiful things happen in the world.

One of the magical things is that it has massively broadened career prospects. It has helped people earn a living with an “activity” that earlier was dismissed as a hobby or a mere interest activity.

Today, a person can be a YouTuber or a podcaster. One can be a content creator. This new career line confuses most of the people who have an old mindset but is relatively easy to understand. This is the line between content creation and community creation.

There is a new economy that is being built on the internet. That economy is known to us as a “Creator’s Economy”. If you don’t understand what that is and where it can go, or you doubt it as a good career option then this is the right article for you. We will discuss what a creator economy is and how it has become a buzzword. Then towards the end, we will see if this is a viable career option or not, read on to know more.

Technology and the Internet
Content Creation and Content Creators
The Boost in Technology and the Rise of a New Economy
What is the Creator Economy?
Income-generating Sources (Revenue streams) of Creators
How Content is Winning?
Is Content Creation a Viable Career?
FAQ

Technology and the Internet

If you look back about five-six years from now and focus on the tech specs of your smartphone. Then it is highly probable that you will get shocked by the improvements that the mobile industry has shown. In the past decade, some 500 megabytes of RAM was considered good enough and now, the phone with the least specifications comes with 2 Gigabytes of RAM.

This is not just the case with your smartphone but the improvement in the technology sector is immense. It has not only gotten better but it has also gone a lot cheaper. This has enabled everyone to have a smartphone. At least a basic smartphone is in every hand if not the best flagship out there. Technology has penetrated to great depths in our society and it continues to penetrate more.

The next thing is the Internet. We define the internet as a connected network of computers over a large area. However, it is a result of technology development, so we chose to name it separately as it has its own journey. Earlier, the Internet was expensive and this feature of the internet allowed only some users to use it.

Over the years of the technological revolution, the internet got its much-needed boost. It became cheaper and cheaper up to the level when almost everyone could afford it. Now we see almost everyone has a data pack in his/her smartphone. This makes the world hyperconnected and results in some more interesting aspects of the world. Let us study one such aspect, the creator economy.

Content Creation and Content Creators

In this world where technology is a backbone, it has a lot of consequences. The internet has not just hyperconnected everyone, it is now working overtime to entertain us also. Think about what you do when you’re online?

You most probably are a person who scrolls social media, or you entertain yourself with YouTube, Netflix or you read a blog post about content creation. You could be someone who loves to watch gym videos or yoga tutorials. You might be interested in knowing everything about movies and reviews. You can be anyone, but you know why you are on the internet and for what purpose you’re online.

Almost everything that you see online or hear online is content. Creators spend a lot of time creating content and people view that content with full attention. This is what it is, things on the internet, usually filled with some information of use or sometimes filled with pure entertainment.

While there is no exact definition of the word content, it can be defined as something information-dense over the internet. That information can be educational, and it can even be for leisure and entertainment. There is not just one creator of content on the internet on a specific thing, there are multiple. All fighting a healthy competition of more and more engagement.

Today in 2022, two years into the pandemic, we are seeing something totally different. Our world economy or our country’s economy is maybe most probably down with the ongoing pandemic, but this economy is booming like anything. The economy we are talking about is “The Creator Economy”. This has seen a massive recent boom and it is forecasted to do well in the near future as well. Let us see what it is.

The Boost in Technology and the Rise of a New Economy – Creator Economy

The motive behind our preface about technology and internet globalisation is to set up a suitable land for our next topic. By now you must be wondering that the tech sector is booming and that boom is multiplied because of a global pandemic.

This is true and everyone is on their devices now, giving out more and more attention to the internet online world. When this is happening, creators will get more and more engagement which will turn their businesses more profitable. Well, this is true. The technology boost that was witnessed in the recent past has also massively boosted the creator business. As everyone is sitting online and people creating content online have more of an audience for themselves.

This has not just pumped up the creator game but it has also pumped up the whole career line. There are businesses around this sector. There is a whole ecosystem in place that is built around the content creation industry. Let us throw some light on that.

This is now when the word ‘Creator Economy’ gets in the picture. A creator is a person who creates something in the world. In this article, we will be talking about content creators. While there is no proper definition of the word content, it can be explained as a set of things like a video, photo, audio sort of media which travels freely over the internet.

Anyone who creates content over the internet is known as a content creator. What we now want to focus on, is the economy that is being built around content creation. Yes, there is a whole ecosystem in workings around the epicentre of content.

What is the Creator Economy?

The word ‘economy’ is something that means an ecosystem that is self-sustaining in producing and running itself. Here, the meaning is the same and all the dynamics are the same too. A creator economy includes all the businesses that are built around the game of content creation.

This is a relatively new field of commerce that has recently come to life and limelight. Now, there are businesses that are built specifically for one purpose and that is to help content creators get more engagement and attention, which can be turned into real cash.

The creator’s economy is at a genuine high time in its graph. All thanks to the accelerated and rapid scaling in the social media platforms and streaming services in the world. In the pandemic times, there can be seen a handsome increase in content demand from the public. This is a trend that can be capitalised on and has the potential to provide employment to a lot of creators.

When a content creator creates content, it has to reach the masses and add an effect on their lives. This is what gives them more and more engagement. It is mostly always about relatability and sometimes about originals and art forms. The more engagement and attention a content creator generate, the more and more brands try to take him/her on board for sponsorships and endorsements. This is the primary source of income that we can think of when we think about these influencers.

Source of Revenue for Creators

Not only does content creation help the creators get some reach and eventually some cash but it also helps brands too. Brands and marketing agencies can use the creator economy to become more relatable to the general public.

They can now look up to the content creators for inspiration, talent recruitments and their return on investments that will save/produce real cash. That was not possible earlier. Brands like Zomato and Bumble do that a lot, partnering with content moguls and sharing relatable public images and quirky memes. This is the new normal.

Social media has done a lot of growth in the recent past and for the last decade, it has turned to be marketers favourite destination to market products. During the covid 19 pandemic, this luxury item became more important and more essential for the survival of the economy. It was the pulse of the heart of the economy.

Everyone was locked inside their homes and businesses were forced to move to online mediums, they had to find ways to boost their products virtually and online, via the internet. thus. Content creators found their demand boom. For the general public, they began spending more time with their devices and thus became a large audience for creators. Apps such as TikTok took off, which now dominates other platforms with roughly a billion active users.

That is literally a new type of business that is emerging. You may have heard about B2B or B2C, but this creator economy works on a new model. The C2C model is also known as “Companies for creators”. These are companies that specifically focus on helping and catering to the content creators out there. They try to magnify creators’ revenue which helps them generate their revenue in return.

What is the Tip Jar option on Twitter | Twitter creators can now earn through their content

Twitter has recently came up with a feature that will rejoice content creators on twitter. As the creators can now earn from twitter with the new tip jar feature.

StartupTalkyAlan Joseph

Income-generating Sources (Revenue streams) of Creators

Think about a YouTuber, the primary source of income for that is the subscribers base and the advertisement revenue that those subscribers generate. This is what most people suppose of a YouTube star, but it can be more than that.

In fact, not just a YouTube person, any of the creators on any of the global platforms can have more than just one source of income. Let us see some examples to make it more clear. Here we will read some common and some uncommon sources of income that an internet celebrity can have.

Content Subscribers

The most popular platform is YouTube, it works on a subscribers model. The more a person can make it engaging and the more he/she can have a subscriber base, the better the income. This is the primary source on this platform.

Twitter recently started its paid tweets feature in their famous platform. That is called super follows, it allows creators on the internet to create a subscribing audience that pays to watch their exclusive tweets.

Twitter Super Follow

It can range from 2.99$ to specified by Twitter. This source of income that uses the algorithm and the platform as the epicentre is the most famous and known source of income.

Exclusive Stuff

Once a creator is an established creator, he can add more exclusivity to its content. Youtube allows that, by allowing creators to add a “Join” button to the channel. Viewers can access those exclusive content by paying a minimal monthly fee. This is not just limited to this feature of exclusivity, this was just the beginning, it can expand to more types.

YouTube Join Button

A content creator can create merchandise that is exclusive to his/her style. In this world of hyper technology, established creators can even launch their NFTs. A famous internet creator Logan Paul reported some abnormal gains in the sale of NFTs.

He reported that the NFT he launched was sold for 200 Ethereum. That is an insane amount of money and obviously some supernormal returns. It is mind-blowing to see how much he can earn with the 2.5+ million dollars that he has invested in NFTs.

He also owns a clothing brand and is trying to set up a sports drinks business. There can be no limit to the number of exclusive items a creator can launch and market.

Specific Information via Courses

Yes, you read it right and this point validates your thoughts. Almost every content creator can create a course online and spread it out with his/her audience and for the world out there. The course can be some specific and distinguished information or it can be his/her learnings in the content game.

The most famous example right now would be Ankur Warikoo, the entrepreneur who rose to fame with his educational and motivational YouTube videos. YouTube is just one sort of income stream, he also sells some courses online.

The courses are some specific knowledge that he has gathered in his life, some entrepreneurial skills and some public speaking lessons. Raj Shamani can be another example who sells courses apart from his content creation game. The point reveals itself that in this modern world if you have some hungry audience, you can have multiple streams of revenue.

Fan Interactions and Events

Once you are a regular surfer of the content waves, it is now the time to jump to another level. If you have an audience that loves you and is really fond of you, then this can be one more source of revenue.

Many online creators organise events that are funded by their lovers (Audience). There are many circumstances when some organisation hosts an event and pays the creator to join it. These concerts or fan interactions can also become a revenue stream for these creators. However, the pandemic did add a lot of restrictions to this but they are always available with little tweaks here and there.

Merchandise

Merchandise is something that we all have seen at some or other point in time. They are some products that creators release for people to buy. They can be anything with the creator’s unique tagline or a symbol or anything that is uniquely identified. Famous creators often release them for their fans.

Logan Paul is the owner of “Maverick” clothing. Bhuvan Bam is the creator behind the Youthiyapa merchandise. Almost every creator is releasing his/her own merchandise. They can have mugs, phone covers, and more added to their definition.

Bhuvan Bam Merchandise

These are some of the most uncommon revenue streams that content creators can have. Not just limited to these, there can be more options than just these, depending on the audience relation and type of audience that the creator has. Like a tour and travel blogger will get some sponsorships of places and cuisines. Some vloggers can get sponsorships for tourism spots and travel destinations. The line between all these domains are very little and they often diffuse into each other.

According to Bloomberg’s Lucas Shaw, “Creators now make so much money from social media that crossing over isn’t the be-all and end-all. They can make millions of dollars in advertising on YouTube and sponsorships on Instagram. They leverage their audience to start their own clothing or make-up line. And unlike many other creative pursuits, the creator economy has proven pandemic-proof.” Thus, there is a huge incentive that is there in this line of career.

You have to be able to build some base audience first and then you can think of some real cash. There is always a first-mover advantage in terms of engagement and reward in views. It is a test that someone has to pass before becoming a celebrity. Yes, celebrity is a real word in the urban dictionary.

It can easily be said that content is the most profitable product of the 21st century. Not just that, but it has grown much. Now, there is a whole industry that works around content. There is a whole ecosystem in place which is trying to help people get more attention sell more and eventually generate more cash. The C2C commerce, Companies for creators.

Gaming Content Creators: A Viable Profession in Digital era?

Trinity Gaming’s founder, Shivam Rao, shares his insight on how building a career as a gaming content creator is viable in this digital era.

StartupTalkyJeenal Jain

How Content is Winning?

There are over 6 billion people who use a smartphone device, according to Statista, and almost 4 billion of them are active on a social media platform. This is easy to say that everyone is on their phone consuming content, but few are the people who are creating content. However, you might find them in thousands in numbers but again India has about 130 crores of population. So why is content winning you ask?

It is super accessible. You install a social media app on your phone. Technology is cheap and great, making an account with one email is easy. Sign up and you can access a lot of data information and content. A report said that 30 thousand hours of content is uploaded every hour. It is not just easy for the audience to watch cool things but it is also easy to hop on the content creation ride.

There are many possibilities. Many many possibilities. Those which we discussed in this article are probably just the tip of the iceberg. Never in the history of time, things like these were possible.

You learn a thing, or you find something that is natural to you, you go online, create an account and post content, and you grow. Once you are consistent enough and successful in building an audience, there can be endless possibilities to grow more from that stage. Marginal growth becomes easy and multidimensional.

Money – it is where the money is. Content creation is where the big money lies. It is the place where everyone lives, the online world. That online world is not expected to close/shut down in the near future. That is why it has a lot of potential to earn money.

Another reason why content is winning is that creators are creating not just content, they are creating ‘Asymmetric information’. There are many content creators who know branding and marketing way better than brands and marketers. They know the code of conduct in an online marketplace and that is why brands love to collaborate with them. This is sometimes the very basis of paid partnerships in the online world.

Is Content Creation a Viable Career?

Yes and No. There are still high doubts about content creation being a viable and stable career. When we talk about a career we generally mean something related to two factors. We mostly want stability and high reward. There is stability in the career but it comes with a different definition. There exists high rewards too in this career but only after some tests.

First of all, not everyone can be a content creator. Someone has to be a viewer and follower. It has to be noted carefully. If you’re someone who is just starting out, then you would be looking at statistics a lot. They have to rise if you want more engagement/subscribers/likes/shares. You have to create content that the audience would love.

To be super honest, that is not as easy as it looks from a distance. Instagram Stars like Kusha Kapila, Dolly Singh, Ankush Bahuguna, and others do that every day. It can seem easy from a distance but creativity is not as easy as it sounds and looks. You have to find some hook, on which you can build up. That hook will grab people’s attention. Not to mention that there is always the first-mover advantage.

Secondly, even if you create content, building a community is hard. You have to be super specific in your content and whatever you show and speak online. The likes and shares would look easy but they are hard-earned. So, if you are starting out, try to be clear with your approach.

Try to enhance your content every day and just keep doing it until something big happens, even after that, don’t stop. It is often called luck. Some people call someone lucky to be at some specific place at a specific time. That is not entirely true, and hard work matters a lot.

Another thing that a lot of creators have mentioned countless times is the “Fun” part of creating. Most of them have mentioned that it is about individual preferences. If you’re having fun creating something for the world then you should go ahead and dive into the content game. Metrics like the number of subscribers, likes, shares will come after you have mastered your area. It is always the process and only after a while you do find a happy destination in your career as a content creator.

The recent surge in the pandemic has not affected this economy and it is growing at an even better rate. The Creator’s economy’s adaptability and resilience that it showed during the pandemic added high hopes from this sector. As individuals, now creators can have multiple income streams and that too with growing influences in the market.

Now brands from all over the world can be more and more influenced with the help of these content creators. Instead of investing millions of dollars in advertisements and placing them during prime time television shows, they can use creators for brand placements.

This can help brands with getting a ready-made audience for their products or services. This makes marketing easy and product placements even better.

Spotify Wrapped: The Successful Viral Marketing Campaign by Spotify

Spotify wrapped is a viral marketing campaign that has been successful since its inception. Let’s find out how it works and the reason behind its success.

StartupTalkyHarshit Verma

Conclusion

Social media has been a very crucial part of marketing over the past 10 years. With the advancements in technology and diversification in devices, we are seeing a massive boom in online marketing. All these acts and the current pandemic has boosted the audience that creators have online. Which has in effect turned the content creation into a well profitable game.

In the history of the internet, this is probably the best time one can be a content creator. Moreover, there is now a new online economy solely dedicated to this domain. When everyone is on their devices and giving out free attention to the internet, it is probably a tight time to turn your hobby into a full-time career.

The creator economy, often abbreviated as something that can turn your side hustle into your main hustle is booming. But can everyone be a content creator? The answer is very subjective Yes and No. You have to let go of the skin of the game.

You have to keep upgrading your tools and techniques to get more attention. More importantly, you have to enjoy the process, because if you enjoy creating, then most probably the audience will love interacting with your content. It is a double-edged sword and both the edges are sharp.

FAQ

What is the creator economy worth?

The industry of content creators, content curators, and community builders is worth nearly $20 billion dollars.

How many people are in the creator economy?

As of 2020, there are 50 million global content creators.

What is an economic creator?

Any content creator or community builder who uses platforms like TikTok, Instagram, Twitch, YouTube etc to monetize their fanbase is termed creator economy.

February 1, 2022
How to Hire the Right Celebrity for Brand Endorsements?
It has become very common to hire a celebrity to promote a product. Hiring a celebrity for the endorsement not only helps to connect with people to attract customers but also provides a competitive advantage over other companies. It is one of the marketing strategies that helps a brand to gain popularity.

Choose the Right Celebrity for Brand Endorsement
Contact the Celebrities Manager or Agency
Choose the Platform for Celebrity Endorsement
Advantages of Celebrity Endorsements
Disadvantages of Celebrity Endorsements
Choose the Platform for Celebrity Endorsement
FAQ

Choose the Right Celebrity for Brand Endorsement

There are different ways by which the brand can hire a celebrity for endorsement of their product. Everything should be clear about what the company wants to do and whom the company wants to hire for endorsement. In addition check about the celebrity who will endorse the product.

Most of the time the brand hires a celebrity who is highly respected and is sincere, honest and has a good reputation. The company should know about their audience. This plays a very crucial role because if the company understands the needs and expectations of the audience then it is easier for the company to advertise its products. When the audience is vividly known than the celebrity you are hiring should fit into what you are advertising.

If a company is advertising about sports they can hire celebrities like Virat Kohli, MS Dhoni, and other celebrities who connect to the product. This will also help the celebrities advertise and endorse the product passionately as they will have some connection with the product and the advertisement in which they can win customers’ trust. Endorsement becomes more effective when celebrities connect through their lifestyle and carrier fields.

Contact the Celebrities Manager or Agency

There are different ways to contact a celebrity but mostly due to their busy schedule their appointments are set by their managers or agents. After getting an appointment both parties can discuss the brand. When celebrities give their consent for the endorsement then they can discuss other details related to the endorsement.

Direct contact

To hire a celebrity you can directly contact them through their managers and set an appointment. Social media is also a direct way through which you can contact the influencers by sending them a message and waiting for their response.

Third-party contact

One can also contact them through agents and websites that work as a medium between the company and celebrities.

Choose the Platform for Celebrity Endorsement

Every business whether it is small scale or large scale can hire celebrities or influencers for the endorsement to promote a brand according to their budget. If a company wishes to hire a celebrity for the endorsement of their brand then television advertisement is the best way as it attracts a lot of consumers.

In earlier times companies would advertise with the help of newspapers, Tv, print advertisement, and other traditional marketing strategies. The modern youth is engaged in social media platforms in which celebrity endorsement can be done effectively.

In today’s time Television, the internet, and social media platforms are the best way to attract consumers to a product, and celebrity endorsement is one of the most effective ways to attract a large number of customers.

Endorsement via social media

The companies can also use social media platforms to advertise their products as it is the most used platform and trendy mostly among the youth. The companies can also hire micro-influencers to promote their product to connect directly with the consumers and also get feedback on the product to make changes that are needed. Social media endorsement is beneficial as people watch and purchase products by watching content shared by celebrities and influencers.

Micro-influencer

Micro-influencers are individuals who have more than 1000 followers and can connect with consumers more. Sometimes people don’t believe in the product being promoted by a celebrity as they think celebrities get paid and they don’t trust the words told about the benefit of the product directly by the brand. People trust micro-influencers as they share content that is of consumers’ interest and remove their doubts and hesitation to buy a product.

Top 10 Highest paid Celebrity Endorsement Deals of 2021

Here’s a list of top-paid celebrity endorsement deals of 2021. From Beyoncé to Jennifer Aniston, tons of brand endorsement deals amounted to the greatest deals.

StartupTalkyPratyusha Srivastava

Advantages of Celebrity Endorsements
- It helps companies to build brand equity and attract more customers.
- It helps customers to set their doubts related to the product aside and purchase the product as the person they idolize use and say benefits of using that product.
- All sizes of businesses can hire celebrities or influencers for the endorsement to be its spokesperson for the brand to promote the brand and attract more customers.
Disadvantages of Celebrity Endorsements
- The company should analyze everything about their products as there should be no problem with the product. If something goes wrong with the product, celebrities get questioned which affects their fan following.
- Analyze and check everything all the angles of marketing and then advertises the product to make sure that there will be no objection.
- If celebrities make some mistake or there are some bad rumours about them it affects the product that they promote.
- The main focus of endorsement should be to promote the brand as sometimes due to advertisements that focus on celebrity more, forgetting that its main focus is brand and celebrity is a medium which helps to connect with people to increase sales of the product.
- Celebrity endorsement is not just risky for the brand but sometimes it also affects the popularity of a celebrity if something goes wrong.
Is Celebrity Endorsement an Effective Method?

When we see some type of advertisement where celebrities endorse the product in the advertisement, this is a crucial way of marketing as the consumers will pay a special alternative towards the product.

Celebrity endorsement is an effective method to attract customers. It is a marketing technique but with this, there are also some limitations for small enterprises and businesses when compared to big enterprises to hire big celebrities to promote their brands. Bigger brands use a celebrity or influencer as a spokesperson to help them promote their brand, product, or services.

Conclusion

A celebrity endorsement is one of the most effective ways to endorse a product or brand. As many people are influenced by a celebrity or an influencer. Not every endorsement will have a significant ROI, so while hiring a celebrity study the demographics of your target audience to maximise the ROI.

As we know the youth follows the trend and famous people who have a lot of fame and buyers adore and trust them as a result celebrities can use their fan following to get the brand a large number of buyers. Though it is an effective method to attract more people it also has limitations.

Celebrity Endorsement Models – Building Partnership with Influencers

Celebrity endorsements are one of the best ways to promote your brand. If you are planning an endorsement, here are a few models you need to look at.

StartupTalkyHarshit Verma

FAQ

How much does it cost to get a celebrity to endorse your product?

Usually, Celebrities or influencers with decent following charge $3000 for video endorsement and $1000 for a single post.

How do I get a celebrity to endorse my brand?

Hire the celebrity that suits your brand, Contact the celebrity, and Choose the type of platform you want the celebrity to endorse your product.

How do I hire a celebrity influencer?

If you want to hire a celebrity influencer contact them through social media where they are most active.
January 29, 2022
About Social Media Scheduling | How to Create Social Media Schedule? – A Guide
A schedule plays a very important role in keeping our lives in symmetry. The perfect division of the 24 hours makes it a lot easier for any individual to be productive in whatever they do. This would provide a beforehand knowledge of what works are to be done and get a head-start in efficiently completing that work.

Now coming to the importance of social media schedule in the life of an individual. It is no different from normal people’s lives, but it plays a more serious role. We shall know more about an influencer’s social media schedule in the following pool of words.

What is Social Media Scheduling?
Importance Of Social Media Schedule
Tools And Apps To Make Social Media Schedule
Steps To Create A Social Media Schedule
Conclusion
FAQs

‌‌

How to create social media Schedule? | Social Media Tools

What is Social Media Scheduling?

‌Nothing different from as the word suggests a social media schedule is a sort of personal planner that keeps track of all your social media accounts. In an influencer’s life, social media is the best platform to polish their influencing skills, be it a beginner or a pro. Hence, meeting the public’s demand is a tough as well as a necessary task to accomplish if one wants to increase the reach of one’s account.

‌‌Maintaining a social media schedule would make one aware of the content one has been posting and also provide an idea about what needs to be posted in the near future. The schedule makes it easier to fill the viewers’ newsfeed with new and catchy content. To meet the demand of a variety of content, the schedule plays its role by giving an overview to the account holder of what is needed to be posted next. The schedule also keeps the risk of posting repetitive content at bay, giving the respective account boosted reach and views.

‌

Importance Of Social Media Schedule

Social Media Schedule

‌Most of us don’t maintain a timely routine to post on our social media handles. We just randomly come across a good picture and act on the thought of posting it. Or sometimes we go on a trip and post the pictures that come out of it. However, for an influencer, this wouldn’t work at all. The ability to post frequently with good content would keep the individual’s account in the constant limelight of the platform as well as the viewers.

This schedule would greatly help in planning what should fall in line with the content list in the future. Also, try with new variations. This would increase the magnetic field of the posts and attract a large number of viewers. Other than that, a knock of important events or dates to post the content would also be there with the individual. Consistency, creativity, variations, entertainment, and reach are many things that get a boost when merged with a proper social media schedule.

5 Best Tools for Appointment Management & Scheduling Calendar

Tools for online appointment setting, scheduling, and management including – SuperSaaS, Bitrix24 & more with pricing and comparison of features

StartupTalkyAnsh Mehrey

Tools And Apps To Make Social Media Schedule

‌‌Producing a social media calendar is nothing serious task to perform. At the same time, it is not similar to making a normal daily routine. There are certain factors and tools required to complete this task. Just a pen and paper would not produce the intended objective.

Starting with the infamous google sheets. The tool has gained its use during this lockdown. Google sheets would provide an easy, smooth go-through with your schedule and recent posts. Just one click and all your social media activities would reflect in the eyes.

Another quite interesting feature that stands before google sheets is the Hootsuite planner. It is a next-level record keeper of your online posts. It can take up the toll of calculating the records of multiple accounts—the dates, future posts, recent posts, and the time of every post. On top of it, one can directly upload the content from the calendar itself prior to or at the scheduled time. These features give a slight tilt towards Hootsuite as a better option than google sheets.

Some best tools to make social media schedule

CoSchedule

CoSchedule – Social Media Scheduling Tool

This smart tool merged with the company’s website to schedule your posts. The most powerful feature, which makes it different is that the tool provides the performance of the top content. The report can be analyzed to reciprocate the improvement. It automatically rescheduled the important message to keep the brand feeds effective, which is rare in scheduling tools.

SocialPilot

SocialPilot – Social Media Scheduling Tool

Socialpilot allows you to be active over several social media websites, almost every popular site. It has one of the simplest interfaces and offers easy scheduling features. Along with creating customized posts, socialpilot has powerful collaboration features. It is considered as the tool to create the quickest white label report.

Sendible

Sendible – Social Media Scheduling Tool

This social media scheduler tool masters in automation and provides sentimental analysis. Your custom report can be sent to your team members for detailed analysis. It smoothly manages social media marketing for multiple consumers. Sendible has a dedicated dashboard for conversation, or messages.

ContentStudio

ContentStudio – Social Media Scheduling Tool

ContentStudio helps small businesses and agencies in creating and scheduling content on different social media platforms. This social media scheduling tool helps to categorize social media content at predefined posting time to gain audience attention. This relieves large teams from daily scheduling.

SocialBee

SocialBee – Social Media Scheduling Tool

Using SocialBee, you can set schedule posts for each social media platform separately. It offers category selecting options while posting and scheduling to make the process even faster. SocialBee has a dedicated content library to keep records of your previous post along with the social media site on which it is published.

Try SocialBee for Social Media Scheduling

Missinglettr

Missinglettr – Social Media Scheduling Tool

Missinglettr is a fast and easy social media scheduler tool best for busy business people. Missinglettr comes with calendar tool support, which is a perfect schedule for campaigns. It has powerful analyzing tools to trace essential metrics of your social media campaigns.

10 Best Social Media Post Scheduling Tools with Pricing

To keep the audience engaged needs right scheduling of posts on social media. Here the best social media schedule management tools to help you.

StartupTalkyBharath

Steps To Create A Social Media Schedule

‌Coming down to the final step of preparing one’s own social media schedule. This involves a bit of analysis. But in the end, it would come out in the face of the best social media content for an individual.
- The foremost one can be picking the right social media platform. After being sure of the niche one is going to be on, one has to monitor which platform has the most viewers or surfers in that particular niche. This may include assessing the importance of one’s content in that particular platform. If not, then a switch to the next platform may be needed. Be it meta, Twitter, or YouTube. After that, the prime focus should be on that platform. Rest can be secondary handles. With a broad audience, the handle would get a good hype.
- Following that, keeping track of the base from where the handle started would also help in growing the channel. Bringing in new variations would get a lot easier with this record. Apart from that, an analysis of how the handle is growing also stands in the essentials section. This includes the most liked post, most commented post, the one who got the most likes in very little time, and so on.
- After that, planning a review pattern comes into action. Whatever activities have been performed, reviewing them helps to fill in the lacuna that prevails in the content. The missed events, updates, posts will be revealed by this review.
- At last, keeping information about other handles gets an individual to learn many things that could fuel the viewer’s number on the particular handle. Learning things from other influencers would result in growth as well.
Ultimate Guide to Hashtags Marketing | Trending Entrepreneur Hashtags

Hashtags for business growth increase reach in the global market by using the Hashtag marketing strategy. Here we have listed few effective Hashtag strategies for a startup.

StartupTalkyVidhi Punamiya

Conclusion

After all this while, coming up with a social media schedule might seem quite achievable now. Starting from the bottom, choosing one’s niche and platform till investing in the growth of the social media handle. Along with that, all the tricks, tips, and tools would accompany creating a perfect social media schedule. If followed precisely, all these things would definitely add up to producing a healthy schedule that would give a social media handle the type of recognition it needs.

The old-school trend of posting updates and stories in accordance with the picture quality is long gone. The audience demands new, entertaining content. This old-school trend would not stand a chance to be a proper influencer or social media influencer. Thus the schedule to maintain a professional influencer’s account.

FAQs

What is a good social media schedule?‌

A good Social media schedule on different social media platform as researched is found to be as below:
- Facebook: 1-2 Posts per day
- Twitter: 3-10 Tweets per day
- Instagram: 1-3 posts per day
- Instagram Stories: 2-5 times per day
- Pinterest: 3-20 posts per day
- LinkedIn: 1-2 posts per week
What are the top Social media scheduling tools?

Some of the top Social media scheduling tools are:
- Sprout Social
- Hootsuite
- CoSchedule
- Agora Pulse
- Later
- TweetDeck
- Buffer
- Socialoomph
What is a social media calendar?

A social media calendar is an overview of your upcoming social media post on different social media platforms.
December 22, 2021
All You Need to Know About YouTube New Copyright Tool for Creators
Every day thousands of crowd-driven videos are being uploaded to the online platforms and particularly on YouTube. Many times they are duplicated and reuploaded. YouTube’s recent updates on user’s copyright tools is going to blow out your mind.

The changes made by YouTube had to be done because a lot of content is being stolen and is being re-published from different accounts. Content creators at YouTube need not worry about their content being stolen just by enabling the copyright tool.

The copyright management tool can be enabled so that no one can duplicate your content and it will not be reuploaded to the platform. YouTube will immediately notify the owner of that particular content if there is a copyright issue found. The webform can be accessed by the creators on YouTube Studio.

Youtube’s New Copyright Tool – ‘Prevent Copies’ Function
Youtube’s New Copyright Tool – ‘Checks’ Method
Conclusion
FAQs

Copyright Management on YouTube

YouTube’s New Copyright Tool – ‘Prevent Copies’ Function

The ‘prevent copies’ checkbox can be checked and unchecked to enable and disable the function. YouTube creators can follow the three simple steps given below to enable the ‘prevent copies’ action.
- First step include filling out the copyright takedown webform.
- Then, find the ‘removal’ option and check the box that says ‘prevent copies’.
- Click on the submit button and YouTube will notify you if there is a copyright issue.
Before this function is enabled, the request of ‘Prevent Copies’ needs to be approved by YouTube. Once it has been approved, YouTube will automatically find duplicate content and prevent them from being reuploaded.

If YouTube finds out users using any unfair means, then the feature can be lost permanently and your account can be terminated.

Bhuvan Bam – The First Indian to Set Foot on 10 Million Subscribers in YouTube

Bhuvan Bam is a YouTuber who has made the audience laugh even in their tough times with his unique content but Do you know where it all started?. Let’s find out.

StartupTalkyAnagha S

YouTube’s New Copyright Tool – ‘Checks’ Method

vidIQ – YouTube Channel using Copyright Tool

The new tool brought out by YouTube has been named ‘Checks’ that tell the creator that their video contains copyrighted material and that it complies with the advertising guidelines. Before the introduction of ‘Checks’, creators at the platform thought that their content would be uploaded without any hitch but that is not the case after the recent update.

Due to copyright issues, fraudsters would duplicate contents claiming ad revenue which was quite unfair for the owner of the original content. However, the recent update made by YouTube will take necessary actions if such frauds are being committed on the online platform.

The new update or the new system brought out by YouTube is wholly based on the content ID system. In case there is a violation found by YouTube’s copyright identification system, the right holder’s policy would be applied automatically and this could result in the video being blocked permanently.

There will also be a notice sent to the owner of the video via ‘Checks’ so that the owner can remove a part of the video beforehand. In case a copyright issue is found and the creator does not think that he did not commit any fraud issues. Then, in that case YouTube will allow the creator to dispute the claim before the content has been published.

If the dispute finds that the creator did not use any unfair means then the ad revenue is paid out to them. This update from YouTube is only making things easier for creators so that they can create content and publish them on the platform securely.

Creators at YouTube can also be relieved thinking that the company will have their back whenever certain monetization issues are found due to duplicity of content. Before indulging in any kind of unfair practice one should know the consequences of it.

A takedown notice of the content will be done because of two reasons only and they are;
- Whenever there is a content-ID match.
- When there is a takedown notice created against the video.
Top 20 Most subscribed YouTube channels in the World

Lets find out the Top 20 Most subscribed YouTube channels in the world that are earning a fortune.

StartupTalkyAlan Joseph

Conclusion

YouTube is a platform that has become a primary source of income for many. Therefore, it is also necessary to keep the source of income updated and secure by following all the guidelines and accepting the terms and conditions put up by the company.

Even if you post videos on YouTube just for fun and entertainment purposes only then you should not support duplicity or copying content. If someone is copying your content then you should report that account.

FAQs

How do YouTube creators accept YouTube’s new copyright tools?

Here are the steps to accept YouTube’s new copyright tools:
- First sign in to YouTube Studio
- There will be a menu on the left, click on ‘Copyright’
- Then click the tab showing ‘matches’
- Review the matching videos
- Check the box next to the video that you want to take action on
Does YouTube detect violent content automatically?

If the content is against the guidelines and is inappropriate then YouTube detects it automatically.

When does a copyrighted content enter the public domain?

A copyrighted content enters the public domain after 75 years past the death of the author.
December 15, 2021
Mumbiker Nikhil Success Story | How Nikhil earns money?
Nikhil Anil Brij Lal Kumar, or more famously known as Mumbiker Nikhil, is an Indian YouTube vlogger, model, actor, and former flight attendant. He launched his YouTube account in 2013, where he published moto-vlogs when he was just 22 years old. Now 29 years old, Mumbiker Nikhil has come a long way since then, literally. Let’s take a look at his journey and how he got to where he is now.

Mumbiker Nikhil – Life
Mumbiker Nikhil – YouTube Channel
Mumbiker Nikhil – Success Story
How Mumbiker Nikhil earns money?
FAQs

Story of Mumbiker Nikhil

Mumbiker Nikhil – Life

Born on November 4, 1991, Nikhil was never into studying and had always been a defaulter. He first pursued and studied hotel management at Mumbai’s Rizvi Institute of Studies and Research, but after a time decided it wasn’t for him and dropped out.

In 2007, he interviewed for a flight attendant position with Qatar Airways, and he was lucky enough to get accepted.

He spent the following six years in Doha, Qatar. He returned to Mumbai to try his luck as an actor. He landed a few minor roles in films such as Emotional Atyaachar and the popular television serial Savdhan India but couldn’t land any significant roles and didn’t have a massive breakthrough, but he still continued trying. His family told him to drop acting and continue his work as a flight attendant but Nikhil remained optimistic. In December 2012, tragedy struck when Nikhil’s father, Anil Sharma, died after having a heart attack. Nikhil, heartbroken, gave up performing and invested in and launched a slew of new enterprises to support his family, but to no effect. After seeing his family’s financial condition and the losses his companies were going through, he gave up everything and returned to Mumbai to properly handle his father’s firm. The majority of his father’s business consisted of collecting rent from properties he had invested in before his tragic demise.

Top 10 Highest paid Celebrity Endorsement Deals of 2021

We all know Celebrities charge a handsome amount for endorsing brands. So, let’s look at Top 10 Celebrity endorsements with huge payouts.

StartupTalkyPratyusha Srivastava

Mumbiker Nikhil – YouTube Channel

Mumbiker Nikhil

Nikhil had a good life, but it wasn’t the life he had envisioned or desired, but he carried on to support his family. He was inspired to start vlogging after seeing a couple of people riding motorcycles and recording themselves. He didn’t know where to upload it because YouTube had just been launched in that era and wasn’t well-known then, but when he saw a video on YouTube of someone else vlogging there, he decided to do the same to break up his repetitive routine and have the adventure he had always dreamed of. Nikhil Mumbiker was one of the earliest Indian vloggers.

On July 3, 2013, he started the “Mumbiker Nikhil” YouTube channel. He began uploading videos in the style of vlogs, and because he has been riding motorbikes since he was 15, he merged the two and began to post the moto vlog on YouTube. He created his first video on bike information, but it didn’t receive a lot of views at the time, but he didn’t give up and continued to vlog. He published quality content and great films of his bike trips to various places in India and out of India. He gradually climbed up the fame wall by posting quality content and unique recordings of his bike journeys to multiple destinations in and out of India.

Nikhil’s commitment and hard work eventually paid off, and he is now one of India’s most renowned YouTubers with over 3 million subscribers.

His video describing his journey to Leh, Ladakh, was a watershed moment in his YouTubing career. He not only got renowned as a result of this journey, but he also acquired a large number of subscribers, and he met Debashish Ghosh who was on a world tour his motorbike.

CarryMinati Success Story – How CarryMinati grew From a Small gamer to a YouTube sensation

Ajey Nagar popularly known as Carry Minati is a youtuber who fought against all odds faced his share of controversies and reached the top to become .

StartupTalkyAnagha S

Mumbiker Nikhil – Success Story

Mumbiker Nikhil

Things started to change once he reached 100,000 followers on YouTube on August 26, 2016. He now has a large number of admirers and followers all around the world. His videos were well-received, and his YouTube channel, “Mumbiker Nikhil,” became well-known.

In 2017, he rode his KTM Duke 390 from Kanyakumari to Kashmir to visit his admirers across the country. Bhuvan Bam, Ashish Chanchlani, Be Younick, Technical Guruji, and Prajakta Koli are just a few of the prominent Indian YouTubers with whom Nikhil has collaborated.

Nikhil was invited to the Mumbai YouTube Fanfest in 2017. He put on a show on stage while riding a Harley Davidson borrowed from his friend Debashish Ghosh. It aided Nikhil in gaining more viewers, and on March 16, 2018, his YouTube channel reached a million subscribers. He currently has 3.96 million subscribers, 1,567 videos uploaded to his YouTube account, and over 1.8 billion views.

Nikhil’s social media profiles have a sizable following.
- Twitter (@emNikhil): 471K followers
- Facebook (@emNikhilSharma): 340K followers
- Instagram (nikkkhi): 1.3 Million followers
Gaurav Taneja – The Famous Indian YouTuber | Flying Beast

Gaurav Taneja aka Flying Beast is the most famous Indian YouTuber. Read on to know more about his journey from commercial pilot to YouTuber.

StartupTalkyMeghashree Das

How Mumbiker Nikhil earns money?

Mumbiker Nikhil earns anywhere between Rs. 3,85,000 and Rs. 61,32,000 per month from advertising that displays before the video starts, according to the famous analytics website Social Blade. The amount of money he makes through brand sponsorships and affiliates is unknown. He also endorses brands on Instagram, where he has more than 900,000 followers.

He gets a decent amount of money through sponsorship and brand partnerships in addition to Google Adsense. In addition, he owns his own clothing brand, MN. T-shirts, hats, purses, and other accessories are among the items he offers online. He also earns from business promotions and special appearances now that he is a Social Media Influencer. Previously, his total net worth was unknown. However, the most recent estimate for Mumbiker Nikhil’s net worth in 2021 is somewhere between $7.8k and $125.2k each month, or $93.9k to $2M, or around 14 crores per year. Furthermore, based on his YouTube growth, we can predict that his net worth will increase quickly in the near future.

FAQs

What is full name of Mumbiker Nikhil?

Real name of Mumbiker Nikhil is Nikhil Anil Brijlal Kumar Sharma.

What is the net worth of Mumbiker Nikhil?

Mumbaikar Nikhil’s net worth is $ 4 Million.

What is Mumbiker Nikhil’s age?

Mumbiker Nikhil is 30 Years old (2021).

Who is Mumbiker Nikhil’s wife?

Nikhil Sharma aka Mumbiker Nikhil has married his girlfriend Shanice Shrestha on 30 January 2021.
November 14, 2021
Top 8 Influencer Marketing Fails: When Influencer Marketing turns Against your Brand

A lot of time companies decide to promote their product via an influencer. They usually select an influencer whose niche is very similar to their own and have a good amount of clout. There are many companies like Honey that became a great success within a very few time due to their influencer Mr Beast. However, sometimes this is can also backfire in certain situations.

In this article, we will be looking at some of these influencer marketing failure stories. These stories will let you know about the things you need to take care of before proceeding with influencer marketing. So lets look at how influencer marketing turns against the brand.

Brad Pitt and Pringles
Kendall Jenner and Pepsi
DJ Khaled, Floyd Mayweather and Centra Tech
Kendall, Kylie Jenner and the Vintage Band Tees
Kim Kardashian and Diclegis
Ajay Devgan and Vimal
Shahrukh Khan and Fair and Handsome
Ronaldo and Facial Fitness Pao
FAQ

Brad Pitt and Pringles

Pringles appointed Brad Pitt as their brand ambassador to market their product. But being an ambassador for Pringles did not go well. The marketing campaign did not go very well and definitely failed to make an impression. This is why it is very necessary to choose a suitable influencer for your brand.

Kendall Jenner and Pepsi

In 2017 released an ad starring Kendall Jenner. In this ad, they show a mass protest. After looking at the protest Kendall who was doing her photoshoot leaves it and joins the masses. As she joined the masses, she took a can of Pepsi and gave it to a police officer. After she handed it over, the police officer, the crowd rejoiced.

The ad clearly missed the mark. Many claimed that this ad diminished the seriousness of Black Lives Matter. Apart from that as Kendall is a white supermodel, it was taken very wrongly by the masses. After this, the daughter of Martin Luther King tweeted that “If only Daddy would have known about the power of #Pepsi.”

DJ Khaled, Floyd Mayweather and Centra Tech

DJ Khaled and Centra Tech

DJ Khaled and Floyd Mayweather are celebrities that have a huge influence on normal peoples life. But sometimes celebrities do not check the authenticity of the company. A similar thing happened when these two celebrities started promoting Centra Tech. Centra Tech is a company that sells crypto-based financial products.

Floyd Mayweather and Centra Tech

A lot of investors started investing in the company after the endorsement. But Centra Tech turned out to be a fraud company. Soon the founder of Centra Tech was charged with fraud in April 2018. DJ Khaled and Floyd Mayweather were also held responsible. This is a prime example of negative celebrity influence.

10 Foundation Tips On How To Become An Influencer

Do you want to become an Influencer of your Industry? These tips are the secrets you need to make it big.

StartupTalkyParnas Ghosh

Kendall, Kylie Jenner and the Vintage Band Tees

Kendall, Kylie Jenner and Vintage Brand Tee

Another notable example of negative influence is the case of Jenner Sisters and the band tees line. So Kylie Jenner and Kendell Jenner had released several vintage t-shirts where they printed their faces superimposed over images of musical acts.

After they released these T-shirts, they started facing backlash from the public. Even relatives of these popular musicians retorted sharply to the Jenner Sisters. The mother of Mr Wallace replied that “I have no idea why they feel they can exploit the deaths of 2Pac and my Son Christopher to sell a t-shirt.”

Kim Kardashian and Diclegis

Kim Kardashian and Diclegis

Kim Kardashian had promoted a morning sickness drug called Diclegis. The problem was that the drug had a number of side effects. It went unnoticed for sometimes but the FDA got to know about it soon. They ordered Kim Kardashian to repost it with the side effects. The authorities said that every influencer should follow the communication regulations of the products. They should be transparent.

Ajay Devgan and Vimal

Ajay Devgan had been promoting Vimal pan masala for a pretty long time. This lead to many people buying the Vimal pan masala. One of the fans of Ajay Devgan named Nanakram has been using the product. He took to social media to appeal to Ajay Devgan to stop promoting the brand. He said that he had been suffering from cancer after he started consuming the product. This post created a lot of hatred and there was a backlash against the actor. After this, the sale of Vimal dropped steeply.

Shahrukh Khan and Fair and Handsome

Sharukh Khan and Fair and Handsome

Shahrukh Khan had endorsed the Fair and Handsome product for a long time. A lot of customers didn’t take this advertisement in a good way. A lot of people blamed the actor for inducing insecurities in the mind of people because of their skin colour. There was also a petition filed on change.org against the popular Bollywood actor.

Ronaldo and Facial Fitness Pao

Ronaldo is one of the best footballers. He has been routinely seen promoting health products. In 2014 he promoted a Japanese brand Facial Fitness Pao, But the facial fitness product was pretty weird. It was not quite received well by the fans and failed to make an impression.

How‌ ‌To‌ ‌Prepare‌ ‌For‌ ‌Influencer‌ ‌Marketing‌ ‌in‌ 2021‌

Since companies plan marketing campaigns months in advance, now is the right time to prepare a strategic and advanced Influencer Marketing approach for 2021

StartupTalkyTanusha Verma

So before you work with an influencer, here are a few things to keep in mind

Choose the right influencer for your brand:

Choose the influencer who fits your brand. The influencer whose niche or personality matches your product should be chosen.

Mention the side effects of the product when promoting it:

When an influencer is promoting a product, he/she should also mention the side effects of the particular product.

Check if the product does not hurt any sentiments:

Before releasing any product, you should make sure that it does not hurt any sentiments.

Conclusion

These are some of the cases of negative influencing. So as you can see you need to very careful when you are proceeding with influencer marketing. In this, both the influencer and the product company should be careful about each other. I have listed down some of the things you should remember when you are going for influencer marketing. So I hope you now have the information you were looking for. I would now end this article here.

FAQ

What are the cons of Influencer Marketing?

Working with the Wrong Influencers Harm your brand, It is Difficult to Measure Results and there are High Risk Involved.

What are the examples of influencer marketing fails?

Brad Pitt and Pringles, Kendall Jenner and Pepsi, and Ronaldo and Facial Fitness Pao are some of the examples of influencer marketing fails.

Is influencer marketing effective in 2021?

Yes, Influencer marketing is still effective in 2021.

November 13, 2021
Best Business to Start with No Investment or Low Investment
It’s true that many of us are not happy with a 9 to 5 job and more interested to hustle and develop a business which can assure a high return on a long-term basis. Whereas, it’s not everyone’s cup of tea to start a business from scratch and make it an empire. However, if you have the will and enthusiasm to start your own business, there are many businesses you can start with almost no investment, and earn a profit. So if you are someone who does not have much to invest, but wants to start your own business, these are 30 business you can start with no investment or a very negligible amount of investment.

Best Business You Can Start With No Investment / Low Investment
Conclusion
FAQs

Zero investment business | Business ideas without investment

Start a Blog

Blogging- business without investment

Blogging is a great way to generate passive income. To start a blog just find a niche about which you have knowledge and interest, and start writing amazing blog posts that readers want to and love to read. To start with you can create your blog site with free platforms like Wix and Blogger. You don’t even need to pay for web hosting. Once your blog site is filled with good and SEO optimized content, there are many ways through which you can monetize your blog. You can sign up with Google Ad-sense to place ads on your site, do affiliate marketing through your site, write sponsored post and much more and start making a good income. This may be your side business if you have already been working at a company.

13 Benefits Of Guest Blogging [For Guest Writers and Website Owner]

Provide Guest blogging opportunity on your website to attract more traffic, and explore the benefits of guest blogging both for the writers and website owners.

StartupTalkyParnas Ghosh

Data Entry Services

Many companies outsource their data entry works to freelancers and data entry companies, and this service is quite in demand. So data entry business is a small business you can start without investment and earn a profit. Besides no specialized skill is required to start this business. Basic computer knowledge and good typing speed is required. You can start doing it yourself and hire as you scale up.

Consultant

A consultancy is one business that you can run from home. While consultancy services are one of the best no investment business, you need to be an expert in the domain in which you are offering consultancy services. There are a variety of domains that one can start a consultancy service based on one’s expertise. Popular domains include business consultants, legal consultants, marketing consultants, Finance consultants, and HR consultants.

87 Business Ideas with Low Investment and High Profit

Are you looking for small investment business ideas? Here in this article, we have compiled 87 business ideas with low investment and high returns. Best ROI Business ideas

StartupTalkyShubham Kumar

Recruitment Firm

In recruitment business you are simply looking for human resources who are talented and accomplished, then you assign them to work at a certain company related to the employee expertise on your payroll or on the company’s payroll whichever is best suitable in increasing profit. Most recruitment firms get commissions from companies on the basis of per manpower provided to the company.

Real Estate Broker

The real estate business is booming like never before. Everyone whosoever whether he is a student or a working professional in MNC will require a house on rent or will buy for itself. Also, there are many who are looking to invest in plots and real estate, as there is huge scope in the real estate business, also it is a good business opportunity that does not require a heavy investment. You need to do research about the real estate market in which you are operating and also obtain the required licensing.

Youtuber

Start a Youtube Channel | zero investment business

This is yet another popular business option that requires no investment. All you have to do is create engaging videos. Once you have garnered a good number of viewers and subscribers, there are many ways in which you can earn from your YouTube channel. You can become a YouTube partner, sell merchandise through your YouTube channel, or create sponsored content to start earning.

CarryMinati Success Story – How CarryMinati grew From a Small gamer to a YouTube sensation

Ajey Nagar popularly known as Carry Minati is a youtuber who fought against all odds faced his share of controversies and reached the top to become .

StartupTalkyAnagha S

Influencer

With an increase in the number of social media users, and companies spending a good amount of money in social media marketing, becoming an influencer, has become a great way to make money. For starting this business you need to be active on social media and have over 1000 followers on social media. To increase your social media followers you need to post good and engaging content in your social media handles.

Coaching Classes

Looking at its popularity, coaching classes are a popular no investment business you can start in India. So if you have your concepts clear and feel that you teach well, you can open your coaching classes. Investment required is almost zero, and you can start teaching students at home itself and expand later. Depending on your skill, choose the age group and subject that you will teach, and get started!

Podcasting

Podcasting – Small Business Without Investment

A number of podcast listeners are fast increasing, making podcasting a great business to start. This business can be started without much investment, and once you have a good number of audience, you can earn money through sponsorship and product mentions.

Dropshipping

Dropshipping is a popular no investment business. To start with you need to find a good supplier whose products you will sell. Next, you have to decide which products you want to sell. Though many think that you need to have your website for dropshipping, the fact is that, you don’t actually need your own website for dropshipping, and you can start dropshipping through platforms like Amazon, eBay, and Shopify.

How to Start a Dropshipping Business in India Using AliExpress

Do you want to start your own E-commerce business in India? Look no further we’ll help you right away Gone is the time when building an e-commerce business in India was just a dream,well clear all your doubts regarding starting your own e-commerce business.When originating an e-commerce business…

StartupTalkyArbaaz sayed

Drop Servicing

Same as dropshipping, drop servicing is where you sell services instead of goods. Again, you are not the one who will provide the services to the customers. In drop servicing, you have to decide which service you want to sell, and then find service providers and market their services. When you get customers who are willing to buy these services, you get the services delivered to the customers through the third-party service provider, and thus earn a commission on the services sold.

Selling Online Courses

Many people today prefer to learn online so selling online courses is a popular business. If you are a subject expert, create some video tutorials on the subject and sell them. You can sell & launch your courses at various platforms like Udemy, Coggno, Curious, edureka!, skillshare, etc.

Online Book Publishing

Selling e-books is yet another trending business that requires no investment. However, to be successful you need to have good writing skills. As regards the selling of e-books, if you have a website, you can sell them through your website, or you can also sell them through third-party platforms like Amazon. By publishing books through platforms like Amazon Kindle Direct Publishing, you can reach out to a larger audience.

Affilaite Marketing

Affiliate marketing is not a new concept these days. In this business model, you become a company’s affiliate and promote and sell the company’s goods and services and earn a commission on each sale made. Affiliate marketing is a zero inventory yet profitable business, and it is something that can be done both offline and online. You can also blend both online and offline tactics to build a customer network, and make good profits. But this domain is getting quite competitive these days.

List of Affiliate Networks to find best Affiliate Programs

Affiliate networks help you to find the most suitable affiliate program related to your content. Here are the best affiliate networks you should be using.

StartupTalkyAlan Joseph

Tiffin Services

With Millenials leaving their home towns and moving to new cities for career and work, and people getting busier, there are many who do not get time to cook proper meals at home. You can start your tiffin services business and offer healthy, home-cooked food to your customers. Tiffin Services are quite popular in those areas where students, millenials and corporate workers stay.

Cloud Kitchen

Food business never goes out of trend and cloud kitchen is one such business that is sure to be profitable if done right. You just need a kitchen where you will cook and register with food delivery platforms such as Swiggy and Zomato, to get the orders delivered to the customers.

Best Food Business Ideas You Cant Start Now

Food [https://startuptalky.com/tag/food-startups/] is the basic necessity of thelife and now has also become a luxury in many cases. People around the worldlove to eat delicious food, due to which there is a huge demand for foodbusiness ideas with low investment[https://startuptalky.com/tag/low-investment/…

StartupTalkyAshwini

Selling Handmade Goods

Are you good at making pickles, jam, jelly, art, and craft items or any other handmade products? If yes, you can earn by selling handmade goods. You can list your products in e-commerce sites like Amazon or other websites specialized for hand made products like Etsy, iCraft, Artfire, etc. This is an ideal no investment business you can start from home.

Photography

Photography-Business Ideas Without Investment

For passionate and trained photographers, Photography can also be a good business option. You can do photography at events and weddings, or can also sell stock photographs to sites like Shutterstock, Getty Images, iStock Photo, Dreamstime, etc.

Creche

Creche is again a booming business without any major investment. Working parents these days find reliable creches where they can drop their children while they are at work. All you need is a good space, which can be your home also to start with. Buy some toys to keep the kids busy, provide them with fresh food and above all love and care, and you are sure to be successful at it.

Writing Services

Good writers are in great demand. So if you have a flair for writing, you can start offering writing services. No investment is required for this business. You can find work online and provide services such as content writing, copywriting, resume writing, etc. As you scale up, you may hire interns to work for you.

Event Management Services

Yes, you heard it right! Event management business can be started with almost zero investment. All you would need is creativity and managing & planning skills. A certification or degree in event management is an added advantage, however, it is not compulsory to have one. While the client pays for all the expenses required in the event, all you need to do is plan the event in an organized way and manage it well to make it a success.

Graphic Designing Services

Graphic Designing business- No investment business

If designing is your strength, and you are skilled at working with various graphic designing tools, you can start doing graphic designing for various clients. Freelancer, Upwork, etc are platforms where you will find many clients to need graphic designing services. From designing print ads, package designs, marketing materials, etc the scope is huge.

Web Designing Services

With many small and big businesses going online, web designing is a great business option which requires no investment. If you have the skills, web designing can be a profitable business.

Accounting and Tax Preparation Business

Not every business can have its own department to manage the accounting and tax-related tasks, and prefer to outsource these tasks to others. If you know about accounting and tax preparation, you can do this work for various businesses and earn a profit.

Foreign Language Translator

Foreign Language translators have high demand. So if you know any foreign language, you can bank on this skill and start a business related to foreign language translation. As more and more companies are expanding their operations outside their national borders and trying to reach international customers, they need translators who can present these companies’ products and services properly in front of the international audience.

Transcription Business

Transcription service is where audio whether live or recorded is converted to a written or electronic document. Transcripts are needed in various fields like law, business or medical and hence transcription business has great scope for growth. This is a great home based business without investment that you can start right away.

Music, Dance, Art & Craft Teacher

Parents take a keen interest in making their children learn some new and productive skills. If you are a dancer, singer, musician or an expert in making art n craft products, etc you can start teaching these skills to children and generate a good amount of income.

B & B Business

Have a spacious home? you can start your B&B (Bed & Breakfast) business. As the name suggests, you have to provide breakfast and bed to the guest. Register your property with sites like Airbnb, Flipkey, etc. As you need to provide only breakfast to the guests, you can choose to cook breakfast yourself to save on hiring a cook.

Interior Designer and Interior Decorator

Everybody loves to stay in a beautiful house and work in an office with great interiors. And interior designers and decorators are people who create these beautiful interiors. For being an interior designer you preferably need a certification in interior designing and must have a license. While no certification and licensing is required for being an interior decorator.

Renting Your Car or House

If you have a car or spacious house, you can consider renting it out to earn a steady source of income. Renting has been a popular business since ages, and now with internet things have become even easier. While you can consider renting out your car to cab companies like Ola and Uber, you can list out your property for renting in sites like housing.com, magicbricks.com, etc. Besides you can also rent out your residential property to co-living space providers.

31 Automobile Business Ideas and Car-related Business Ideas

Have a look at these 31 Automobile and Car-related business ideas to start in 2021. From Automobile Franchise, Limo Service to Food Truck & more.

StartupTalkyRishita Jain

Repairing Services

Repairing Services business can never go out of trend. So if you are good at it, you can repair mobile, laptops or other electronic goods. Initially you can start it at home with almost no investment except the repairing tools.

Conclusion

Small Business without investment can provide great benefits when compared to other jobs. It is easy to develop, but the management really takes hard work. Without hard work, you probably will not succeed in business. In addition to hard work, you also need to have a strong mentality and determination. That is your main asset in creating a business. In making a business, you should know what business is right for you. You also need to know the risks that you will face in establishing the business.

Hope this list is useful to you. Though there is no limit to ideas and we are sure there are many other great no investment business plans. If you are thinking of implementing any such no investment business idea, please share with us in the comments box!

15 Side Business Ideas You Should Know About [2020] | Business Ideas

This post will cover a few side business ideas you can execute from the comfortsof your home in 2020. You will be able to supplement your existing income oreven rebuild one from scratch. It’s all about using one’s entrepreneurshipskills and existing abilities. Regardless of where you’re, thanks …

StartupTalkyDevashish Shrivastava

FAQs

Which is the best business without investment?

Some businesses with no investment or low investment:
- Blogging (Minimal investment)
- Podcasting (Minimal investment)
- Dropshipping (Minimal investment)
- Freelance Writing (No investment)
- Launch An Online Course Or Membership Site (No investment)
- Ghost Writing (No investment)
- Virtual Assistant (No investment)
How to start a business without Investment?
- Start with Something You’re Passionate About. Passion alone can move mountains for you.
- Research Your Market.
- Set Financial Goals.
- Make the Content Shareable.
- Build a Following.
- Launch Something You Can Sell.
- Start with WHY.
What defines a small business?

Small business is defined as a privately owned corporation, partnership, or sole proprietorship that has fewer employees and less annual revenue than a corporation or regular-sized business.
October 26, 2021