Tag: Infibeam Avenues

  • Payment Firms BillDesk and CCAvenue Handed GST Bills for Transactions Under INR 2,000

    According to media reports, the goods and services tax authorities have warned large payment aggregators like BillDesk and CCAvenue, requesting GST on the cost they charged merchants for processing digital transactions under INR 2,000.

    Vishwas Patel, the joint managing director of Infibeam Avenues, which runs the payments processor CCAvenue, confirmed to the media that the company had indeed received a show-cause-cum-demand letter. He assured them that their teams had addressed the notification.

    The value of digital payments in India is less than INR 2,000 in over 80% of cases. In response to a government notice given after demonetization in 2016, payment aggregators have not been collecting taxes from merchants for the services they rendered during these transactions.

    Since the implementation of the GST regime in fiscal 2017–18, the government has been actively pursuing tax revenue. Additionally, this is happening right before the GST Council meeting next week, when rumors are circulating that they will issue a clarification on how to tax these types of transactions.

    Massive Undertaking

    The message has already reached some of the participants. According to the CEO of another payments company, “we are anticipating notices too” because, by government regulations, no one in the business charged merchants or paid GST on digital payments under INR 2,000.

    Although the precise amount of GST being asked could not be determined by media reports, the CEO of a payments firm estimated that enterprises processing billions of dollars worth of transactions annually could face tax claims totalling several hundred crore rupees for all these years.

    Pine Labs, Paytm, Razorpay, Cashfree, BillDesk, and CCAvenue are some of the bigger names in the payments business.

    According to sources within the sector, merchants usually have the tax component collected from them when they pay their fees. According to their reasoning, the government would have to recoup the GST from the businesses that receive the payments if it demands it from payment processors.

    The Issue Only With Debit Cards, Credit Cards, and Net Banking

    The problem solely applies to online banking, debit, and credit transactions. As per official directives, the government has eliminated the merchant discount rate and transaction cost for RuPay and the Unified Payments Interface (UPI).

    According to sources within the industry, to comply with a government notification from December 8, 2016, the aggregators, who offer payment solutions for both online and retail merchants, did not charge GST.

    During demonetization, a notice was issued regarding services provided by acquiring banks to individuals regarding the settlement of amounts up to two thousand rupees in a single transaction using various payment card services (not including charge cards, credit cards, or debit cards).


    The CCAvenue Soundbox Max Is Now Available to Retailers Through Infibeam Avenues
    The CCAvenue SoundBox Max, developed by fintech firm Infibeam Avenues, is an innovative and reasonably priced point-of-sale (POS) system that can accommodate the various payment acceptance requirements of Indian retailers.


  • The CCAvenue Soundbox Max Is Now Available to Retailers Through Infibeam Avenues

    The CCAvenue SoundBox Max, developed by fintech firm Infibeam Avenues, is an innovative and reasonably priced point-of-sale (POS) system that can accommodate the various payment acceptance requirements of Indian retailers.

    Providing a comprehensive solution that surpasses previous ways, the new device is poised to revolutionize the way merchants and retailers process payments, according to the business.

    Launch details were revealed at Mumbai’s Global Fintech Fest (GFF) 2024.

    Meeting Customer Demands With the Ability to Accept Multiple Payments

    The CCAvenue SoundBox Max is not merely an additional payment device; rather, it is a solution to the particular demands that the market has brought out.

    According to Infibeam, merchants and retailers have made it clear for a long time that they require a device that is capable of supporting more than simply UPI payments.

    As a result of the introduction of debit and credit card payment options into the CCAvenue SoundBox Max, this gap has been addressed. This has enabled businesses to take a larger variety of payment methods, such as UPI QR codes, debit cards, and credit cards.

    According to Vishwas Patel, Joint Managing Director of Infibeam Avenues Ltd., CCAvenue SoundBox Max is intended to revolutionize the payment landscape for retailers and merchants by providing them with the ability to collect payments from a variety of sources, including UPI, debit cards, and credit cards.

    Crucial Elements That Improve Retail Processes

    The CCAvenue SoundBox Max comes equipped with several features that make transactions more straightforward and safe. In addition to contactless (NFC) payments, it is also compatible with chip-based credit and debit card transactions, as well as static and dynamic QR payments.

    Furthermore, the gadget comes equipped with a built-in SoundBox that provides audible confirmation of successful transactions in several different languages, making it suited for use in a variety of retail settings.

    Additionally, the design of the gadget incorporates a sizable display that is positioned in front of the user and displays order quantities as well as the status of transactions. The display on the back of the device and the keypad work together to make it simple to navigate and enter transaction details as well as card PINs. It also includes a battery life that lasts for a long time and swift C-type charging.

    Improving Abilities

    Additional value-added features, such as Card EMI and Brand EMI choices, are going to be added to the CCAvenue SoundBox Max by Infibeam Avenues. These features will be designed to cater to a wide variety of retail sectors, such as supermarkets, quick-service restaurants, salons, fashion boutiques, and more.

    According to what was stated, the gadget complies with numerous standards, including EMV L1, L2, PCI PTS, CE, FCC, and RoHS.

    The company has engaged in agreements with several important players, such as Karnataka Bank, ICICI Bank, ShopSe, Citibank India, PayMyTV, Cars24, Muthoot FinCorp ONE, Loyalty Rewardz, Society on Click, Chalo App, and BHIM, to provide innovative solutions that bring about further improvements to the payment ecosystem.


    From April to July, the UPI System in India Handled Transactions Worth INR 81 Lakh Crore
    In the period from April to July of this year, the Unified Payments Interface (UPI) handled transactions of INR 80.8 lakh crore.