On YouTube, several youthful content creators have amassed a massive following by posting videos in which they try on clothes, evaluate products, or demonstrate new makeup looks. A Delhi-based YouTuber named Sejal Kumar has 883,000 subscribers. In a video called “How I get ready for a shoot,” she walks her viewers through her procedure for getting ready, all the while gently promoting the Veet electric trimmer and how it saves her from having to rush to the salon at the last minute. The owner of the brand, Reckitt Benckiser (India) Ltd., funded the video’s production.
In the ever-changing realm of online video creation, YouTube stars from India have emerged as powerful advocates for many brands. Several factors, including the influencer’s subscriber count, average views, engagement rate, and the brand’s unique requirements, determine the charges for these promotional services. To give you an idea, a promotional video from an Indian YouTuber with a moderate following of about 50,000 subscribers would cost anything from 20,000 to 50,000 INR.
On the flip side, famous YouTubers with millions of fans can charge 2 lakhs INR or more for just one ad. But brands must not limit themselves to only subscriber counts. When comparing influencers, it’s usually better to go with one with a smaller but more engaged audience because they tend to deliver more value for money. The promotional fees are heavily influenced by the type of content and the intended audience.
Consider a firm that is trying to reach tech-savvy consumers with an ad for their product. In such instances, they may choose an influencer whose audience consists primarily of young adults and whose content is centered on technology. The opposite is true for household goods brands; they may favor influencers who cater to stay-at-home moms and their families.
To meet the unique requirements of brands and work within their budgets, YouTubers may sometimes provide bespoke promotional packages. Reviews, sponsored videos, shoutouts, and product placements in their normal material are all examples of what can be considered these.
Influencers may negotiate for free goods and services in addition to monetary remuneration as part of their promotional contract. For startups or smaller firms on a tighter budget, this could be a great way to contact their customers without breaking the bank.
Influencer marketing is a significant deal for Amazon India, one of the largest eCommerce platforms in the country. Actors, singers, and YouTubers from India are among the influencers that the brand has teamed up with to market its wares. Influencer marketing is another strategy that Amazon India employs to boost sales and awareness of the business. Indian influencers have been working with Myntra, a leading fashion shop in India, to promote the brand’s wares. Myntra has collaborated with numerous influencers, including Bollywood stars and fashion bloggers, to produce content that speaks to its demographic.
The top Indian eCommerce platform, Flipkart, has been advertising its wares through the use of influencers. To reach its demographic, the brand has collaborated with a wide range of prominent figures, including Bollywood actors and lifestyle influencers. Influencer marketing is nothing new for L’Oréal India too; the company has been doing it for some time. The business has teamed up with several popular Indian artists, musicians, and YouTubers to produce material that speaks to its demographic.
Developments and Data Regarding the Market
In 2025, the influencer marketing sector in India is projected to be worth Rs 2,200 crore, with a compound annual growth rate of 25%, according to the Influencer Marketing Report.
Influencer Marketing Market Size Worldwide
The rise of short-form video formats on sites like YouTube, Facebook, and others has contributed to the explosion in social media consumption, and marketers’ increased efficiency in gathering data for social media marketing is a major factor in this trend. On average, Indians spend 2 hours and 25 minutes each day on social media, and there are more than 448 million active users in the country.
From being a fad to an essential tool for modern brands, influencer marketing has gone a long way. Now considered an essential advertising approach, influencer marketing has been incorporated into 93% of marketing efforts.
There will be no stopping the growth and change of influencer marketing in India. Brands can get enormous benefits from utilizing influencers in certain industries. The top four categories that account for 70% of influencer marketing volume are personal care (25% of the total), food and beverage (20%), fashion and jewelry (15%), and mobile and electronics (10%), according to “The Indian Influencer Marketing Report” by INCA.
There is a lot of space for innovation and participation in influencer marketing in India, thanks to the country’s thriving startup ecosystem and the fact that larger brands are also trying to reach their target audience.
FAQs
What are the top categories that account for the maximum percentage of influencer marketing?
The top four categories that account for 70% of influencer marketing volume are personal care (25% of the total), food and beverage (20%), fashion and jewelry (15%), and mobile and electronics (10%).
What will be the anticipated worth of influencer marketing in 2025?
In 2025, the influencer marketing sector in India is projected to be worth Rs 2,200 crore.
What is influencer marketing?
Influencer marketing is a strategy where brands collaborate with individuals with a large and engaged following on social media to promote their products or services to a targeted audience.
In 2025, the world of YouTube continues to expand rapidly in India, with an increasing number of creators producing quality content across a wide range of topics. From comedy and music to education and technology, Indian YouTubers have established a strong foothold in the global market, with many of them attracting millions of subscribers and views. As of January 2023, India had an immensely large YouTube audience, boasting around 467 million users, making it the country with the highest number of YouTube users.
In this article, let’s take a look at the top Indian YouTubers of 2023 who have made a significant impact in the industry and gained a loyal fan base.
Roasting, Comedy, Gaming, Commentary, Satire, Hip Hop, Sketches
CarryMinati – Top YouTubers in India
Ajey Nagar, popularly known as CarryMinati, is one of the top Indian YouTubers, with over 40 million subscribers. His YouTube journey began in December 2010, when Nagar launched his first YouTube channel, ‘STeaLThFeArzZ,’ where he used to upload football tutorial videos.
Ajey’s main channel, initially known as “AddictedA1,” featured gaming and lively reactions. He renamed it “CarryDeol” in 2015, where he mimicked actor Sunny Deol while playing Counter-Strike: Global Offensive. This channel eventually evolved into CarryMinati.
Recognized for his witty roasting videos, CarryMinati stands among India’s top-subscribed YouTube channels. Ajey’s gaming passion shines on CarryisLive, a popular gaming and live-streaming channel. He’s also a skilled musician, with tracks like “Bye PewDiePie” and “Yalgaar,” and has ventured into business with a stake in esports firm Big Bang Esports.
CarryMinati ranked 10th in Time magazine’s 2019 Next Generation Leaders list and earned a place on the Forbes 30 Under 30 Asia list in April 2020.
Total Gaming (Ajay)
YouTube Channel
Total Gaming
Subscribers
36.6 million
Started
2018
Genre
Gaming, Commentary
Ajay (Total Gaming) – Top YouTubers in India
Ajay, who goes by the name Total Gaming or Ajju Bhai, is one of the most famousYouTubers in India. He’s amassed over 36 million subscribers on his channel, Total Gaming.
Primarily recognized for his expertise in Free Fire, he also engages in other gaming realms, including mobile games like PUBG and Call of Duty Mobile, and PC titles like GTA V & Minecraft. Beyond this, he has cultivated a loyal fan base through various social networks, offering candid and entertaining gaming advice to a global audience.
Ajay’s journey started in 2015 when he discovered the world of smartphone gaming and began playing games like Clash of Clans. In 2018, his attention shifted to the rapidly popularizing Garena Free Fire, leading him into the expansive world of computer gaming, a path he has pursued ever since. Also, it’s worth noting that despite his immense popularity, Ajay has chosen not to reveal his face to his audience.
Techno Gamerz (Ujjwal Chaurasia)
YouTube Channel
Techno Gamerz
Subscribers
36.4 million
Started
2017
Genre
Gaming
Ujjwal Chaurasia (Techno Gamerz) – Top YouTubers in India
Ujjwal Chaurasia, widely recognized for his channel “Techno Gamerz,” is a prominent figure in the gaming industry and one of the top YouTubers in India with over 36 million subscribers on his YouTube channel. He stands out by trying out a range of game titles instead of sticking to just one, making him a true first-generation gamer. He also led in creating tutorials for new gamers, supporting them in their learning journey, and playing a key role in building a vibrant gaming community.
In addition to his gaming talent, Ujjwal also ventured into the world of music. He collaborated with Indian music producer Sez on the Beat in 2021 to create the track ‘Game On’. The song is about Ujjwal’s YouTube journey, starting at the age of 18 with no subscribers and reaching an impressive milestone of 10 million subscribers. Notably, the song has received over 89 million views.
Mr. Indian Hacker (Dilraj Singh Rawat)
YouTube Channel
Mr. Indian Hacker
Subscribers
33.3 million
Started
2012
Genre
Science Experiments, Life Hacks, DIY
Dilraj Singh Rawat (Mr. Indian Hacker) – Top YouTubers in India
Dilraj Singh Rawat, popularly known as Mr. Indian Hacker, is a prominent Indian YouTuber who has garnered a tremendous fan base of over 33 million subscribers. His channel is full of engaging content, showcasing science experiments, innovative life hacks, and creative DIY projects. Dilraj’s unique ability lies in simplifying complex concepts, making science accessible and entertaining for viewers.
Dilraj’s innovative and informative approach has earned him immense popularity, with his videos garnering millions of views. He combines curiosity with creativity, often using household items to demonstrate scientific principles in a relatable way. As one of India’s top YouTubers, Mr. Indian Hacker continues to amaze and educate his ever-growing audience with his engaging content.
Round2Hell (Wasim, Nazim, Zayn)
YouTube Channel
Round2Hell
Subscribers
31.4 million
Started
2016
Genre
Comedy, Entertainment
Wasim, Nazim, Zayn (Round2Hell) – Top YouTubers in India
Round2Hell by Wasim Ahmad, Nazim Ahmed, and Zayn Saifi stands tall among the ranks of the top Indian YouTubers. With an impressive following of over 31 million subscribers, their channel has become a favorite for many. Through their comedic sketches and relatable content, Round2Hell has carved a special place in the hearts of viewers.
Their humorous take on everyday situations strikes a chord with audiences of all ages, contributing to their widespread appeal. As key players in the Indian YouTube scene, Round2Hell continues to entertain and connect with a diverse range of audiences across the country.
Furthermore, Round2Hell’s creative approach to addressing societal and cultural trends has earned them a great reputation. This ability to seamlessly blend laughter with insight has pushed them to become influential voices in the digital space.
Ashish Chanchlani, a famous Indian YouTuber, is known for his entertaining content on his channel, Ashish Chanchlani Vines, which has over 30 million subscribers. The channel’s relatable content revolving around relationships and daily life has garnered a massive and loyal following.
In 2018, Ashish received the Dadasaheb Phalke International Film Festival Award and the ‘Best Comedy Influencer’ title at the World Bloggers Awards in 2019. He made a cameo appearance in “Men In Black: International” in the same year. His inclusion in Forbes’ 30 Under 30 list in 2020 further solidified his impact in the industry.
Ashish directed “Akhri Safar,” a short film boasting over 18 million views on YouTube. His recent work, the comedic “Sasta Shark Tank,” earned praise from Shark Tank India’s judge Ashneer Grover, showcasing his creativity.
Sandeep Maheshwari
YouTube Channel
Sandeep Maheshwari
Subscribers
28.1 million
Started
2012
Genre
Motivation, Self-Improvement
Sandeep Maheshwari – Top YouTubers in India
Sandeep Maheshwari, another top Indian YouTuber on the list, has a staggering 28+ million subscribers. Sandeep is known for uploading motivational videos on his YouTube channel. His content focuses on various topics such as career building, confidence, public speaking, and more.
His remarkable contributions have garnered awards such as the Creator of the Year and Pioneer of Tomorrow Awards at the Entrepreneur India Summit ET Now in 2013. Widely acknowledged as a well-known motivational speaker, entrepreneur, and content creator in India, Sandeep Maheshwari’s content is dedicated to fostering self-improvement, personal growth, and success.
Through his inspirational content and entrepreneurial spirit, Sandeep Maheshwari has become a role model for millions of Indians and has undoubtedly left an indelible mark on the digital landscape of India.
Sandeep Maheshwari – Top YouTuber
Bhuvan Bam
YouTube Channel
BB Ki Vines
Subscribers
26.3 million
Started
2015
Genre
Comedy, Entertainment
Bhuvan Bam – Top YouTubers in India
Bhuvan Bam, one of the most famous YouTubers in India, known for his renowned YouTube channel, BB Ki Vines, is an actor, singer-songwriter, comedian, and entrepreneur, gathering a massive following of over 26 million subscribers. Starting as a performer at a Delhi restaurant in 2012, Bhuvan shifted gears in 2015, sharing short humorous sketches on his YouTube channel. In 2017, he ventured into entrepreneurship by founding his merchandise brand, Youthiapa.
Bhuvan has made history by becoming one of the first independent creators to achieve 10 million subscribers. Recognizing his achievements, Forbes included him in their esteemed 30 Under 30 List in 2020.
With a deep commitment to education equality, Bhuvan partnered with YouTube to emphasize the significance of Girl Child Education. His influence stretches beyond the screen, as he’s the only creator invited to cover the World Economic Forum in Davos.
Bhuvan Bam’s notable works include “Teri Meri Kahani,” “Sang Hoon Tere,” “Safar,” “Rahguzaar,” “Ajnabee,” and the Filmfare-winning short film “Plus Minus.” He launched the YouTube series “Titu Talks,” featuring Shah Rukh Khan, and created impactful content like “Lifeline of Society” during the COVID-19 lockdown. He also introduced the web series “Dhindora,” made an OTT debut with “Taaza Khabar,” and appeared in Amazon miniTV’s “Rafta Rafta.”
Amit Bhadana is a popular YouTuber in India, with over 24 million subscribers. His channel is a hub for entertaining content, encompassing humorous videos, relationship discussions, life anecdotes, and comedy skits. In recent times, the channel has also taken up the responsibility of shedding light on social issues in the country.
Bhadana is not only a comedian but also a writer, actor, director, and influencer. He became the first Indian YouTuber to cross 20 million subscribers, earning a Diamond Play Button and Forbes recognition.
Amit’s versatility is showcased in collaborations with Bollywood stars like Akshay Kumar, Katrina Kaif, and Ajay Devgan, and he’s been acknowledged as one of the wealthiest Indian YouTubers by DNA India in 2021.
Technical Guruji (Gaurav Chaudhary)
YouTube Channel
Technical Guruji
Subscribers
23.3 million
Started
2015
Genre
Technology, Reviews
Gaurav Chaudhary (Technical Guruji) – Top YouTubers in India
Gaurav Chaudhary, also known as Technical Guruji, is a famous Indian YouTuber with over 23 million subscribers. He’s recognized for his technology-centric content delivered in Hindi. Gaurav’s content usually includes reviews of newly launched smartphones, smartwatches, cameras, and other gadgets.
Its unique approach to simplifying complex technical jargon sets his channel apart, making it accessible and understandable for viewers. In 2020, he was on the Forbes India 30 under 30 list, highlighting his significant impact on the tech and digital content landscape in India.
As a prominent tech influencer, Technical Guruji, led by Gaurav Chaudhary, continues to provide valuable insights and expertise to the Hindi-speaking audience.
Dr. Vivek Bindra, a renowned Indian motivational speaker, business trainer, and entrepreneur, is the CEO and Founder of Bada Business Pvt. Ltd. With a subscriber base of over 21 million on YouTube, his channel focuses on inspiring content and entrepreneurship-related videos. Bindra is internationally certified as a business coach and motivational speaker.
Vivek, an accomplished international speaker and Leadership Consultant, specializes in areas like leadership, sales, and business management.
Dr. Bindra’s influence extends to corporations, where he advises companies and provides CEO coaching to top CEOs in India. His achievements encompass nine Guinness World Records, the prestigious 40 under 40 Award, and the title of Best CEO Coach in India by the Times of India, among other honors.
Conclusion
YouTube has truly captured the hearts of Indians, offering a blend of education, insights, and entertainment that we all love. As more and more of us join the YouTube community, get ready to witness its reach skyrocket in the years to come.
What’s even cooler is that certain YouTube channels in India now boast more viewership than the most popular TV shows. It’s a sign that YouTube is not just a creative playground but a promising avenue for creators to shine and make a living.
Without a doubt, YouTube holds a special place in India, shaping how people enjoy content. Its impact is only going to get bigger, spanning across the diverse landscape of our nation.
FAQs
Who is the top YouTuber in India in 2023?
CarryMinati is one of the top Indian YouTubers, with over 40 million subscribers. He is well-known for his roasting videos, comedic skits, and reactions to various online topics.
Who is the top gaming YouTuber in India?
Ajay, also known as Total Gaming (or Ajju Bhai), is the most subscribed Indian gaming YouTuber.
Who is Technical Guruji?
Gaurav Chaudhary is popularly known as Technical Guruji. He is a prominent Indian YouTuber, recognized for his technology-centric content delivered in Hindi.
Alan Joseph
