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  • MeraEvents: Redefining Event Ticketing And Management

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    A lot of work goes behind organizing a successful event. Ideation of the event, putting up a solid organizing team, creating a budget and resorting to it, and deciding the venue are just some of the pain-points. Even after all these efforts, the success of the event comes down to the number of attendees. Promoting an event and enticing people to attend it is a crucial task. If you’re not sure on how to promote your upcoming event or an attendee on the lookout for some interesting program, leverage the power of MeraEvents!

    Launched in 2009, MeraEvents connects organizers, delegates and service providers across the country. It offers event organizers with numerous options like listing, promotions, online ticketing etc. The platform adds over 1000-1500 events per month across various categories. Headquartered in Hyderabad, MeraEvents today is one of the best online ticketing platforms in India.

    MeraEvents in a nutshell

    Startup Name MeraEvents
    Headquarters Hyderabad
    Founder Chennapa Naidu Darapaneni
    Sector Online Ticketing/Event Promotion
    Founded 2009
    Website meraevents.com
    Parent Organization Versant Online Solutions Pvt Ltd

    MeraEvents – About
    MeraEvents – Founder And Team
    MeraEvents – Market Details
    MeraEvents – History And Ideation
    MeraEvents – Business Model
    MeraEvents – Revenue Model
    MeraEvents – Funding And Investors
    MeraEvents – Startup Challenges
    MeraEvents – Competitors
    MeraEvents – Partnership And Tie-Ups
    MeraEvents – Growth
    MeraEvents – Future Plans
    MeraEvents – Founder’s Advice

    MeraEvents – About

    MeraEvents provides value addition to events being organized as it offers benefits such as listing, promotions, online ticketing etc. to the event organizers. MeraEvents’ USP is that organizers can list their events for free. Moreover, they can choose from different paid promotional packages, and benefit from the lowest payment gateway solution for selling tickets, etc. In short, MeraEvents offers end-to-end event technology solutions to its customers.

    MeraEvents Logo

    MeraEvents is a one-stop platform for all kinds of events. It has events and functions listed across various categories and happening in different parts of India. Professional, entertainment, sports, training, spiritual, campus, and trade shows are just the tip of the iceberg when one considers the categories on the MeraEvents portal. This helps people fine tune their search and narrow down to their desired results. An average of 1000-1500 events are added on MeraEvents every month.

    MeraEvents also offer services related to ticketing (both online and offline), registration counter management, and digital marketing.

    MeraEvents offers the following solutions at present:

    • EasyTag: A cloud based check-in and badge printing solution.
    • Digibroc: An online platform for exhibiting and distributing brochures and catalogs. This platform helps exhibitors retrieve details of visitors who showed interest in the digital brochures and thereby follow up with them.  
    • MoozUp: It is a white labeling solution that lets event attendees and organizers connect and engage with each other—before, during, and after the event.

    Read more: Check what are the products and services of Nestaway

    MeraEvents – Founders And Team

    MeraEvents Founder Chennapa Naidu Darapaneni

    Chennapa Naidu Darapaneni is the founder & CEO of MeraEvents. After his engineering from JNTU-Ananthapur, Mr. Naidu moved to the United States and started his entrepreneurial journey in 2000. After returning to India in 2007, the challenges he faced in scouting for events propelled him to start MeraEvents as a the answer to these problems. Through Chennapa’s dedication and clarity of thought, MeraEvents quickly emerged as the one-stop-solution for the event industry.

    Over the last few years, MeraEvents has grown its staff from 6 to more than 60, expecting to enlarge its team by more than 100 people by the end of this financial year.

    Read more: Check who are the top 50 richest people of India

    MeraEvents – Market Details

    According to reports, the global online event ticketing market size is expected to reach USD 67.99 billion by 2025. Again, a ReedSeer report published in 2018 stated that online ticketing market in India recorded a $28 million quarterly revenue.

    “The market size for events ticketing in India is $1 billion, but only 10% of the players are using online ticketing platforms”, says MeraEvents owner Chennapa Naidu Darapaneni. There is a lot of scope for businesses to grow if event organizers can realize the benefits of using an online platform.

    Read more: Check out the greatest marketing campaign by Mercedes

    MeraEvents – History And Ideation

    It was the year 2000 when Chennapa Naidu Darapaneni was working in the US with an IT company. Unfortunately, he lost his job during the dotcom bust of 2000. Naidu was searching for jobs but could not find any, compelling him to try his hands on entrepreneurship and create jobs rather than seeking one. Naidu set up Versant Technologies in the United States in the same year.

    Versant Technologies was an end-to-end system integration company that specialized in Oracle Retail and Electronic Data Interchange (EDI) Implementations. Today, Versant Technologies has a strong presence in North America and India. It was more of a B2B services company and Naidu wanted to do something in the B2C segment. He then started attending a lot of events and seminars to know and learn about the B2C industry.

    It’s well-said “What you seek is seeking you”. Naidu found it difficult to attend these events since there wasn’t much information available about them beforehand. Ticketing, badge printing, and meeting other attendees were other challenges. He then started doing research on these events, asking attendees how they got to know about the same. It turned out that attendees had limited means of finding out about an event beforehand—either through word of mouth or through scattered information on the net. There was a lack of a proper channel where anything and everything about organized events and programs could be known.

    Having identified the gap, he started a portal in 2009 – an event listing, promotion and ticketing platform to connects organizers, delegates, and service providers in different places. The portal was tactically named ‘MeraEvent’ in order to foster the feeling of association with the event of one’s choice. In 2013, Versant Technologies was taken over by Aspire Systems and Naidu shifted his focus full-time to MeraEvents.

    Read more: Read the success story of Moneyfront

    MeraEvents – Business Model

    MeraEvent’s business model is built on commission received from event deals.

    MeraEvents started out as a pure event ticketing platform and charged commissions only on the tickets sold. Over the years, it emerged as an event ticketing technology solution provider managing ticket desks in addition to becoming an end-to-end event marketing company.

    Read more: What is the business model of Bookmyshow

    MeraEvents – Revenue Model

    Event organizers can list their events on the platform for free and create a unique URL for the event. However, they need to pay 1.99% to payment gateways, and a 2% service charge on every ticket. They also have the option to sell directly from MeraEvents wherein the service charge goes up to 8%.

    MeraEvents – Funding And Investors

    MeraEvents has raised over $ 3.2 million in funding over 4 rounds.

    Date Stage Amount Investor
    March 2012 Seed $1 Million Undisclosed
    June 2014 Venture round $1 Million OMICS International
    June 2014 Angel $1.2 Million Undisclosed
    May 2015 Angel Undisclosed Undisclosed

    MeraEvents – Startup Challenges

    A year before Naidu actually rolled out the portal, he was marketing it actively. He even spoke about it at the events he attended. People appreciated his idea, giving positive response. This activity affirmed that the path he was going on was a viable one. Initial sales remained tepid on account of an immature market. Event organizers weren’t averse to publishing their events on the portal; they weren’t fully inclined to own the process. Most of the times, they would fail to intimate MeraEvents about event changes which created problems in smooth execution. Many of the event organizers weren’t very tech savvy, and the MeraEvents team would publish the events for them in the beginning. Thus, the onus on the team was high in the initial days.

    On top of that, there were troubles with the payment gateways and their limited numbers. Transaction failure rates through gateways were high. Initially, the portal used the EBS payment gateway and one other. Today, multiple payment gateways like PayUMoney and Citrus, and wallets such as Freecharge, Oxigen, etc. are being used by MeraEvents. In short, initial market penetration was time and effort consuming.

    MeraEvents – Competitors

    MeraEvents.com is currently one of India’s leading 360-degree event technology solutions provider. It competes with Explara and BookMyShow.

    Read more: Who are the competitors of Little app?

    MeraEvents – Partnership And Tie-Ups

    In 2015, MeraEvents announced its partnership with Percept Live Pvt. Ltd, a media and communications firm. The deal size is approximately $10 million worth of transactions on the company’s platform.

    According to the partnership, MeraEvents will offer end-to-end event technology solutions, for managing the online and offline ticketing. Along with it, they will provide ground management of entry of attendees at upcoming events of Percept Live across India.

    Read more: Success story of Jugnoo

    MeraEvents – Growth

    MeraEvents has grown to 60 people working from Hyderabad, Mumbai, and Gurgaon. About 80% of its revenues comes from Mumbai, Delhi, Chennai, Pune, and the NCR. It sells around 1000-15000 tickets in a day on an average, translating to ticket sales of around INR 3-4 lakhs a day. MeraEvents is selling close to INR 1 Cr worth of tickets per month at the moment and expects this to grow in the coming years.

    MeraEvents is witnessing more than 200% growth YOY with the addition of 1000+ new events every month. The company powered 10,000+ events during 2013-14.

    MeraEvents – Future Plans

    The company will use its funding to expanding its reach to other cities, accelerate product growth and innovation, and invest in additional sales and marketing resources.

    MeraEvents – Founder’s Advice

    “Have a holistic plan and talk to someone who can give blatant opinions before you start implementing it. Be open and flexible and take a look at market demands while running the business”, says Chennapa.

  • MSG91: Helping Companies To Reach Their Consumers Through SMS!

    There was actually a time when the world was going nuts over messages and then there came a time people completely got over it. And just about this time, there was a set of entrepreneurs who were adamant on the insight that text messages will rise to its importance again. With the same insight, MSG91 was founded in 2010 by Pushpendra Agrawal, Shubhendra Agrawal, and Ankita Agrawal.

    Headquartered in Madhya Pradesh, MSG91 works as a communication medium between companies and their customers by providing the former with enterprise messaging solutions. MSG91 provides several tools and add-ons to send bulk SMS other than the web application. All in all, it is designed for small, medium or large-sized businesses.

    Startup Name MSG91
    Headquarter Indore
    Founders Pushpendra Agrawal, Shubhendra Agrawal and Ankita Agrawal
    Sector Enterprise solution
    Founded 2010

    MSG91 – Introduction

    With this effortless service of MSG91, the text messages reach its receivers 9.9 out of 10 times because if anyone operator fails, MSG91 delivers it through another parallel operator. But the common question is “doesn’t every bulk SMS providers do that?” And unlike the obvious, the answer is not really. Normally when one operator fails to deliver a message, most bulk messaging providers procure another operator to send the remaining messages which means that the undelivered messages were never really addressed.

    But here at MSG91, it has a system wherein the receivers of previously undelivered messages also receive the message from other operators. Another important USP of MSG91 is the “Send OTP” service. This service particularly ensures the successful delivery of one-time-passwords (OTPs). And in case the OPT is not delivered, the users are given an option to receive a phone call at a zilch cost to the sender.

    MSG91 also provides its users with a major differentiator called the mCampaign. The mCampaign service gives its users the power to make the most optimum use of customer analytics like segregating the customers, following up, converting leads and make genuine use of each message that is delivered. At MSG91, start-ups get 25,000 messages absolutely free when they first sign up with MSG91. And this is for every month up to six months. All in all, the startup gets to use 1.5 lakh free messages.

    More than 1,000 start-ups have signed up for this service. MSG91 also wishes to give back to the community through selling cost-effective SMS plans to NGOs and has on-boarded their first customer for this initiative namely Prayas Corp, an NGO that works in the field of education and healthcare.

    USP and Innovation

    MSG91 strives hard to make the messaging industry absolutely nonpareil. The team wishes to raise the standards of express SMS services through a robust mechanism and the world’s best reseller panel. Nothing inspires the MSG91 team, Messengers91 more than the prospect of transforming lives and enterprises through determined and dedicated support services mechanism.

    MSG91- Vision & Mission

    The team at MSG91 is on a mission of making the messaging industry absolutely nonpareil. They wish to elevate the standard of express SMS services through the world’s best reseller panel and a robust mechanism. Nothing inspires their Messengers91 more than the prospect of transforming lives and enterprises through their dedication and determination in Support Services.

    MSG91- Founder

    Pushpendra Agrawal of Msg91 came back to his home-town Indore after completing his MBA in Dubai, he thought it made sense to set up his business here. “This is a safe place. Of course, it is home,” he says, adding, “But more than that it is also cost-effective for a first-time entrepreneur. You can hire people on a long-term basis which otherwise in a big city like Bangalore is an expensive proposition.”

    MSg91- The Idea

    MSG91 is a technical tale of three young entrepreneurs, who started an IT firm because they wanted to see the world use the IT industry in right sense, and they had faith in their innovative minds and had the guts to chase their dreams. They wanted to bring about a difference. This tale has, today, completed four years in the industry. And the mantra to the Company’s success is being creative in the hard work that they did over the years.

    Read more: 20 Common Mistakes Entrepreneurs Must Avoid for Startup Success

    When they started four years back, the Indoris were yet to hear government announcements of making their city the IT hub of the state. But these young entrepreneurs were too futuristic to wait for the government to decide their city’s future. They wanted to carve a future of their city with their own hands. And they decided that this is time. The three of them started the company and executed their plans, and today, the Company has a creative force of 50 people.

    MSG91- The Team

    • Pushpendra Agrawal, Founder & CEO- Pushpendra started as a businessman then turned into a student and eventually became a Serial Entrepreneur. Through his series of ventures, he seems to be on a mission to elevate technology for startups and the massive next-generation companies. After MSG91, Puspendra also has co-founded Walkover Web Solutions.
    • Shubhendra Agrawal, Founder – This founder of MSG91 is an absolute Finance man. Ideally a Mathematics freak and an Engineer who cares not very much about academics. He is actually the one who started the company MSG91 by bringing in the first 100 clients.

    The core team has 15 members who are directly involved in supporting customers. Meanwhile, 35 other members are busy in research and development. The company’s clients trust MSG91 to deliver, come what may.

    Read more: 10 Job Interview Questions to Hire the Perfect Candidate

    MSG91- Product and Services

    With MSG91, the SMS reaches its targeted receiver 99 percent of the time. And that’s only because if one operator fails, MSG91 delivers it through another operator.

    Doesn’t every bulk SMS provider do that? Not really. When a message is not delivered by one operator, most bulk messaging providers get another operator to send the remaining messages. This means that those undelivered SMSs are never really addressed.

    But MSG91 has a system where receivers of previously undelivered messages also get the message from other operators.

    Another key unique selling proposition (USP) is MSG91’s Send OTP service. This service specifically ensures the delivery of one-time-passwords (OTPs). And for every OTP that doesn’t get delivered, the users can opt for a phone call at no extra cost to the sender (in lieu of a message).

    Read more: Top 6 Ways ChatBot Can Help You In Business

    MSG91 gives you a major differentiator called the mCampaign. The mCampaign service gives you the power to make optimum use of customer analytics. They help you to segregate your customers, follow up, convert leads – make REAL use of each SMS delivered.

    Start-ups get 50,000 messages absolutely free of cost when they sign up with MSG91. This is for every month up to six months, so a start-up practically gets 3 lakh SMSs to use. More than 1,000 start-ups have signed up for this service. MSG91 also wishes to give back to the community through selling cost-effective SMS plans to NGOs and has recently on-boarded their first customer for this initiative – Prayas Corp, an NGO that works in the field of education and healthcare.

    MSG91- Growth

    • Over 5,000 customers, including major and well-recognized brands like Barista, NTPC, Policy Bazaar, Razorpay, 1MG, Ixigo, Blackbuck, Mahindra, MakeMyTrip, etc
    • A client base over and above 14,300
    • Operational in India and 192 countries worldwide.

    MSG91- Business Model

    MSG91 as a company that should be highly dependent on a competent sales team actually does not have a sales team. That’s for the reason that MSG91 believes in onboarding potential clients by providing excellent post-sales services. India’s leading bulk messaging provider is held together by their team of Support Heroes who are supremely dedicated to educating the users about using bulk messaging to optimally solve their problems. The company’s holistic service module is supposedly their biggest sales pitch.

    MSG91- Acquisition and Mergers

    As a part of their acquisition strategy, MSG91 wants to go global, marking its presence in every corner of the world, while the domestic process has just started with ToSMS acquisition.

    MSG91- Marketing Campaigns

    MSG91 has launched several campaigns to garner publicity and create a high brand recall. They had done a campaign in the past which aimed at automating the communication process for budding startups. Any Indian start-up can avail 10,000 SMSs every month by signing up with this campaign. The SMSs could be claimed against placing MSG91’s start-up logo on their website. The invitation procedure will be processed through the recently launched portal

    Mr. Pushpendra Agrawal, the CEO, MSG91, explained how this initiative came into existence: “I visited many European startups recently. And I envy their work culture. Unlike Indian startups, western startups employ the energy of their majority workforce in ideation. The processes that can be automated are automated right from the outset. Human intervention is limited to monitoring. Rest energy goes into conceptualizing new ideas. That’s where they are a step ahead.”

    Read more: Greatest Marketing Campaign by Mercedes Benz

    Mr. Pushpendra Agrawal, CEO, MSG91, explains how this initiative came into existence: “I visited many European startups recently. And I envy their work culture. Unlike Indian startups, western startups employ the energy of their majority workforce in ideation. The processes that can be automated are automated right from outset. Human intervention is limited to monitoring. Rest energy goes in conceptualising new ideas. That’s where they are a step ahead.”

    MSG91- Competitors

    When we talk about companies that are operating in the same segment as MSG91, there are a few namely Gupshup, Route SMS, Solutions Infini. But again, all these companies have a very different model and base concept. But all in all, all these companies are contributing their bit in improving the business flow by providing optimal text message services.

    MSG91- Growth & Future Plans

    When asked about the plans ahead, MSG91 co-founder Pushpendra Agrawal added, “We have always been a company that focusses more on ease-of-use. We are focusing on better UX, better UI, better on-boarding. So the future plans are on the same line of thought; trying to make integrating SMS easy in various software, CRM, ERPs. Basically, making SMS more easy-to-use.”

    MSG91- Founder’s Advice

    Pushpendra Agarwal

    Mr. Pushpendra Agrawal, CEO of the company, asked his co-workers to become an art fanatic even while coding. He said, “Every Walker must be a great designer. I want everyone to be a great artist. Whatever you may do, just try to find artistic satisfaction in it. That’s important. And that is how you’ll grow, we’ll grow.”

    MSG91 has many known startups like Ladooo and 24×7table that are already using their services to deliver one-time passwords. Various other startups use SMS as an information tool by delivering OTPs, booking details, product delivery confirmation, and other confirmations. The initiative has a clear mission of adding 5,000 startups in the first month. Almost 500 startups including the vigorously growing ones, like Quickveggies, pressplay, home triangle, ixigo, and workxmate are also connected with them.

  • Somo – Enabling you to Earn with Social Media

    Startup Name – Somo

    Headquarter – Delhi

    Founders – Saurabh Goel & Sooraj Singh

    Sector – AdTech

    Founding Year – 2015

    Do you have a decent Social Media reach? Do you want to become a Social Media Influencer and earn some bucks? Somo might help you to start your journey. Somo is the world’s first social media advocates driven marketing platform headquartered at Delhi. Somo connects business as advertisers with social media users as influencers. Thus, helping companies to reach out to closer to people at micro level and at the same time helping social media users to earn some money.

    We interviewed the Co-founder, Mr. Sooraj Singh to learn about his journey of building Somo.

    Somo – Vision & Mission

    Every brand owns a digital space in today’s time. It is because digital marketing benefits businesses of all sizes by giving access to the mass market in a cost-effective & measurable way. According to IAMAI Report, “The growth in spends on Digital Advertising is expected to continue at a CAGR of 30% to touch INR 12,046 Crore by December 2018 in India”. However, the existence of Ad blockers, Blind Spots & Bot Traffic has stopped the communication between digital marketers & their targeted audience, thus jeopardizing a brand’s overall success.

    Also, there is no platform that enables social media user to become an Influencer immediately & to monetize the profile. Micro users are always most influential in order to promote services or products of brands. Furthermore, Somo mobile application is the world’s first mobile application that not only helps users to monetize their social media profiles but also quantifies the influential power user has on social media.

    Read more: Check out the vision and mission of OnlineTyari

    Somo’s long term vision is an expansion on all social media platforms as well as global expansion.

    Somo – Founders

    Somo is a venture by two young & passionate entrepreneurs, Saurabh Goel & Sooraj Singh. Saurabh is a serial entrepreneur with years of experience in marketing & sales. He is an electrical & electronics Engineer. He started his entrepreneurial journey at the age of 18. After working with Simpli5d Technologies for almost 2 years, he had an idea of starting his own digital firm along with his college friend Sooraj Singh. Sooraj Singh is a Computer science engineer & coder since childhood. He has significant experience in different technologies and blockchain.

    Somo Founders

    Aditi Sharma (VP Marketing) – She has a master’s degree in Science. She has significant experience in Business Development & Digital Marketing.                

    Somo – The idea and starting up

    We were always passionate about building something that can make an impact and contribute effectively to the existing problems around. We believe problem itself is a solution and that is why we started our first venture together named as WebAssets in 2016 with a vision to transform the digital marketing industry. Through WebAssets, we provide very economical services to startups, restaurants and schools so as to fulfil their digital requirements. We initially developed our expertise towards digital marketing and sooner figured out declining effectiveness of digital marketing. We then worked towards innovating new generation of digital marketing. Finally, we are up with Somo: World’s first social media advocates driven marketing platform. We have already gained early traction through Somo.

    Read more: Interesting story behind the idea of BookMyShow

    Somo is the World’s first Social Media Advocates Driven Marketing Platform. In the word Somo- “So” represents Social & “Mo” represents Monetization. We are quantifying the influential power of Social Media users in the platform & helping them to monetize their influence on Social Media & Let them begin the journey of a Social Media Influencer. Thus the Name “Somo” Social Monetization.

    Somo Logo

    Somo – Industry details

    According to reports, India holds the total potential market size of Digital Marketing as INR 19,000 Cr. with CAGR of 28-32%. We believe it is high time to bring in a new generation of digital marketing as internet user’s communication with digital advertisement has gone tremendously low and it is need of the hour to uplift dying traditional media.‌                        

    Somo – The Product

    Read more: Check out the products and services of Netmeds

    Somo is a Patent Pending Technology, registered under “Startup India Program” & “MSME”. The mobile app of Somo lets brands go viral on social media when thousands of KYC verified Social Media users share their content. After the “Sign Up” on the Somo Application, user gets to see several posters of various brands which they can share directly to their Social Media profile. Once they share a post, they earn a certain percentage of revenue which brands pays. Through this model, the user can start monetizing their Social Media profile directly from the very first day.

    Once a user shares a post, our integrated algorithm starts tracking several factors to understand the influential power of the user on Social Media. These factors include the number of engagements, number of clicks, number of views etc. This way we put Social Media users in different leagues of influencers like the Bronze league, silver league, gold league etc. This solves a big problem of monetizing Social Media profile for users as well as to understand the influential power one can have on Social Media.

    For Brands, with the declining effectiveness of native digital advertisement & the rise of bot engagement on Social Media, it is the need of the hour to take a step forward. Somo plays an important role here by getting the brand’s post shared by multiple users directly from the app. This burst of posting organically on Social Media ultimately delivers high ROI as content now goes in a more integrated and a recommended way on Social Media channels rather than going like a blind spot ad. Also, the chances of bot engagement become negligible because of the KYC verification of Micro-influencers. Brands also get deep insight reports on the performance of the campaign. KPI is delivered through a user-friendly dashboard consisting of graphical analysis representing important KPIs like number of shares, comments, views, etc.

    Somo builds up a win-win situation for both brands as well as Social Media users. It gives a dual opportunity for both users & brands. Users can monetize their social media profile & start the journey of being a popular social media influencer and brands can get an organic shootout through the power of these engaging social media profiles, along with the real engagement. Somo mobile application monetizes the users’ basis upon their influential power on social media and ranks them in the leaderboard for them to stay rewarding.

    Somo – Revenue model & Sources

    We have two revenue models. The main being, we retain a percentage spent by brand as a platform fee and share the remaining revenues with brand advocates. In the SaaS model, we give the control of Somo platform to the brands. We charge a particular fee from the brands to use our model and brands decide what they have to pay to the Brand Advocates.

    Read more: Check out the revenue model of PropStory

    Somo – Customer Acqusition

    Users acquisition is done through both online and offline activations. Online activation includes digital campaigns executed through Somo, Google Ads, Facebook etc. whereas offline activation is carried through the student ambassador program at the mass level. ‌‌We are doing brand acquisition through e-mails and agency connects.

    Somo – Current achievement

    Somo has already started shaping up the new generation of digital marketing. The company has already collaborated with popular brands such as Mamaearth, Travelur, Milaap, Evibe, Behrouz Biryani, Ovenstory, MomsCo and a lot more! Just within the first month of the application’s launch, Somo received an enormous response . More than 10000+ downloads were done and it had more than 7,000+ registered users.

    Somo – Work Culture

    We believe in learning and innovations can go hand in hand it can build a fantastic environment for a company. We intend to build a team that works with the company and not for the company. And we will ensure this by providing limitless learning and growth opportunities to our team and respecting everyone’s opinions,

    Somo – Funding

    We are into the closing phase of our seed round.

    Somo – Competitors

    We do not have direct competitors. The ones we have are indirect competitors but we are very much different in terms of customers segmentation, business model and execution strategies.

    Read more: Who are the major competitors of Mobikwik?

    Somo – Future plans

    We are very much clear with our future plans. Once we integrate all the relevant social media platforms, we look forward towards global expansion via licensing our technology to various parts of the globe.

    We are planning exponential expansion across different Social Media platforms & geographies in quick time. We are expecting more than 1 Million downloads in the next 12 months.

    Somo – Awards and recognition

    Soma has recently been awarded with Kotler’ Excellence Award at the World Marketing Summit, 2018.

    Somo – Founders’ Advice

    Today’s youth especially Indians needs to learn the risk-reward system. Going with the safest thing for the career is not always the right one. Most people during their teens aspire to have a completely different path then what they end up doing because they think it has the most career stability. There is a part of life which for taking risks and it is the youth. However, the risks should always be calculated and should have a good risk-reward ratio.