StartupTalky

Tag: Indian Social network

  • Ankush Sachdeva: From 17 Failures to ShareChat Triumph

    When we talk about our present, Social Media is one of the prime things out there, that made a place in our life. There is hardly anyone who is not on social media. People use them to post about their daily life updates, consume entertainment, stay connected with acquaintances, and whatnot. In this scenario, one Indian decided to find a social media platform that would change the way Indians perceive social media.

    Ankush Sachdeva is the Chief Executive Officer (CEO) and Co-Founder of the Indian social media platforms, Sharechat and Moj, which were launched in 2015, and 2020 respectively. He supervises both the companies’ growth strategy and examines product development. Ankush Sachdeva is the Founder of Mohalla Tech Private Limited firm which owns Sharechat and Moj. Sharechat has over 180 million monthly active users and the app supports 15 Indian languages.

    Ankush Sachdeva – Biography

    Name Ankush Sachdeva
    Born 1992
    Born Place Ghaziabad
    Age 34 (2024)
    Nationality Indian
    Education IIT Kanpur
    Profession Computer Programmer & Entrepreneur
    Position CEO & Co-Founder, ShareChat and Moj

    Ankush Sachdeva – Education
    Ankush Sachdeva – Professional Life
    Ankush Sachdeva – Mohalla Tech
    Ankush Sachdeva – Sharechat
    Ankush Sachdeva – Moj
    Ankush Sachdeva – Honors & Awards

    Ankush Sachdeva – Education

    Ankush completed his primary education at Somerville School, Noida. He pursued B.Tech in Computer Engineering from the Indian Institute of Technology (IIT), Kanpur. He also was an intern at Microsoft Hyderabad for three months.

    Ankush Sachdeva – Professional Life

    The man whose inspiration was likes of He has been a part of the Programming Club of his college. He was a coordinator in the programming team for one year. Ankush Sachdeva is a computer programmer and entrepreneur who is the founder of two companies.

    Ankush with his IIT Kanpur friends, Bhanu Pratap Singh and Farid Ahsan, founded Mohalla Private Pvt. Ltd., which launched Sharechat in 2015. All three friends had a common passion for product development and product management, thus they came to work hand in hand and try something new. First of all, they tried to develop 14 to 16 products, including a crime data analyzer for the Delhi Police Department. This does not help them in gaining impactful results. The trio finally took their first step towards success when they propelled their social media platform, Sharechat.

    Mohalla Tech also launched Moj, which is a video-sharing app in the year 2020, the app experienced good popularity after the ban of TikTok.

    Initially, Ankush served as the Co-founder and Chief Product Officer of Sharechat for around two years. He later became the co-founder and CEO of Sharechat. He is holding his CEO position for the last few years.

    Ankush Sachdeva – Mohalla Tech

    Ankush Sachdeva established the parent company, Mohalla Tech Private Limited in 2015, which launched Sharechat and Moj. The company eventually got bigger after projecting the Indian social networking sites, Sharechat and Moj.

    Mohalla Tech acquired various companies including,

    • Transversal Tech, a short video-sharing platform
    • Elanic, an online fashion marketplace
    • Memer, a meme discovery and sharing platform
    • Circle Internet, a hyperlocal information platform

    Ankush has been escorting various ideas to make Sharechat a leading social media network in India.

    Ankush Sachdeva – Sharechat

    ShareChat Logo
    ShareChat Logo

    Ankush has been a part of Sharechat since the beginning. Sharechat allows users to share content from varied digital platforms to its own interface and vice versa. After 17 unsuccessful startup attempts, Ankush Sachdeva teamed up with his two friends from IIT, Farid Ahsan, and Bhanu Singh, for his 18th venture. Together, they launched the ShareChat app in October 2015.

    Sharechat is an Indian social networking site that provides content consumption and video-sharing platforms only in Indian vernacular languages. The headquarters of the company is in Bangalore, Karnataka, India. Currently, 600 employees work for the company.

    Currently, it offers its services in 15 Indian languages including Hindi, Punjabi, Marathi, Gujarati, Malayalam, Telugu, Tamil, Bengali, Haryanvi, Kannada, Rajasthani, Assamese, Bhojpuri, Odia and Urdu. The company aims to empower individuals by escorting them to share their experiences, voice their opinions, build relevant communities, and discover new trends and opportunities in their native language. The app scrolls down the use of English and encourages users to interact in their language by sharing varied content through Sharechat.

    As of 2024, the valuation of the company has dropped by 60% to under $2 billion from a $5 billion valuation in 2022. The company joined the Unicorn Club a long time ago.

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    Ankush Sachdeva – Moj

    Moj App Logo
    Moj App Logo

    Moj founded by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan in 2020 is a video-sharing platform packed with features like special effects, emoticons, stickers, and short videos ranging from 15 seconds to one minute across categories like dance, travel, singing, acting, humor, and education. Available in 16 languages, including Hindi, Assamese, Bengali, and more, Moj allows users to download videos and caters to diverse audiences.

    Launched soon after the Indian government banned TikTok, Moj gained over 100 million downloads within just six months.

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    Ankush Sachdeva – Honors & Awards

    He won several honors and awards during his academic career. The following awards were won by him:

    • He received the first position at TechOlympics, in the Algorithmic Programming Contest held at IIT Bombay’s annual technical festival.
    • He received the first position at BattleCity, where he developed AI for the Tron game for an online bot versus bot-competition held at the annual technical festival of IIT Kanpur.
    • He won the Jury’s Choice Award at Yahoo HackU 2012 for developing an Android app within 24 hours to toggle the user’s ringing mode from loud to silent depending on his location preferences and accelerometer data.
    • He won the ACM ICPC Asia Regionals in December 2012.
    • Ankush Sachdeva was also listed on Forbes’30 under 30 Asia in 2018.
    • Ankush Sachdeva is the youngest entrepreneur featured in the inaugural ‘2024 Hurun India Under35s‘ list.

    FAQs

    Who is Ankush Sachdeva?

    Ankush Sachdeva is the co-founder and CEO of ShareChat and Moj.

    What is Ankur Sachdeva age?

    Born in 1992, Ankush is 32 years old (2024).

    Who founded ShareChat?

    ShareChat was founded by Ankush Sachdeva along with Farid Ahsan and Bhanu Singh.

    Is Moj under Mohalla Tech?

    Moj is under Mohalla Tech, it is a video-sharing and content-creating app.

    How many languages does ShareChat allow its audience to use?

    ShareChat allows 15 languages for its audience to use.

  • Top 9 Popular Social Media Apps Made in India

    India-based social media apps have seen a rise in the country and worldwide, after the prohibition of the usage of TikTok and some other Chinese apps in India. The Prime Minister of the country has been asking the citizens to shift their usage to “Made in India” apps to work towards what we envision as an “Atma Nirbhar Bharat”, which is the vision of the PM to make India a self-reliant nation.

    So, here’s a look at some of the best Social media apps made in India that you can use:

    Popular Social Media Apps Made in India

    1. Sharechat
    2. Koo
    3. Chingari
    4. Josh
    5. Flik
    6. Moj
    7. Mitron
    8. Leher
    9. Kutumb

    Indian Social Media Apps

    Here are the 9 best Indian social media apps people can use.

    Sharechat

    ShareChat - Indian social media app
    ShareChat – Indian social media app

    ShareChat is an Indian Social Media app. It is a social networking service that is growing to become one of the best social media apps for chatting with its headquarters in Bangalore, India. Mohalla Tech Pvt. Ltd is the parent company and they were the ones who developed the app. Its initial release was during the month of January 2015. ShareChat is available in GooglePlay and also for iOS users. You can use Share Chat in over 15 different languages.

    The company was started by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan, who were graduates of IIT Kanpur. This Mobile Application has 250+ Million monthly active users.

    ShareChat offers features that include private messaging. You can even tag people in videos using this platform. This platform also allows you to share social content with other unknown users such as videos, jokes, songs, and other language-based content.

    ShareChat’s parent company Mohalla tech has acquired some companies lately including Transversal, a tech-owned short video platform; Elanic, which is a Bengaluru-based online fashion marketplace; Member, which is a meme discovery and sharing platform, and Circle Internet, which is a hyperlocal information platform. All the above platforms were acquired for undisclosed amounts.

    Koo

    Koo - Indian social media app
    Koo – Indian social media app

    The app was earlier known as Ku Koo Ku. It was founded by Aprameya Radhakrishna who is the current CEO of the application, and Mayank Bidawatka. In August 2020, the app won the Government of India’s Atmanirbhar App Innovation Challenge.

    The app won the Aatmanirbhar App Challenge, which was organized by the Indian government to foster local innovation. While Koo has many of the same capabilities as Twitter, it also lets users publish in Indian languages other than Hindi.

    One of Koo’s selling advantages is that it is available in numerous Indian languages. “To connect with Indians in Indian languages,” it says on its website. Koo can be used on a computer (website) or on a mobile device (app). It’s available in the Google Play and Apple App Stores, and users may sign up with their phone number. Currently, English, Kannada, Tamil, Marathi, and Telegu are supported by Koo. Support for Bengali, Gujarati, Oriya, Malayalam, Punjabi, and Assamese is also in the pipeline, according to their website. A user can write up to 400 characters of text, which is higher than Twitter’s limit of 280 characters. All multimedia functions, including audio and video recording, are likewise supported by Koo.

    Chingari

    Chingari - Indian social media app
    Chingari – Indian social media app

    Chingari is an Indian-based short-video platform. It was launched in the year 2018 in the month of November. It is a video-sharing and social networking service where the users can create short videos.

    Chingari lets its users create videos that provide features to lip-sync, dance, voice-over movie dialogues, etc. The ban of TikTok has led this social media video app to gain a lot of popularity in India.

    Josh

    Josh - Indian social media app
    Josh – Indian social media app

    Josh is an Indian-based short video platform It was launched in the year 2020 in September by Dailyhunt. Dailyhunt is an Indian content and daily news application which is located in Bangalore, India. It provides content in 14 Indian languages. It was founded by Umesh Kulkarni and Chandrashekar Sohoni who were ex-Nokia employees. It was released initially in the year 2010.

    The short video platform, Josh has short videos which are trending and viral that you can share with your followers. The app lets you create your unique videos. The App has videos on dance, music, comedy, jokes, and pranks. It also has videos on various challenges, pets, cooking.

    The Mobile application has an easy-to-use Josh beauty camera with real-time filters, face stickers, special effects, makeup camera, emojis. Etc. You can even create Duet videos on Josh. You can share the videos on WhatsApp or Facebook and you can set it as your status.

    Josh is India’s number 1 Short videos app. The launch of this platform is considered to be the next step by Dailyhunt to release more apps in the future.

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    Flik

    Flik - Indian social media app
    Flik – Indian social media app

    Flik is a social media app that is trying to change the experience of chatting by making it much more enjoyable and is gearing to stand one of the top social media platforms made in India. The app provides a feature that is a mixture of a social media app and a dating app. It was founded by Bahadursinh Jadeja and launched on the year 10th of September 2019. The parent company of this mobile application is Loopytime Pvt. Ltd.

    You can connect with new people using Flik. Flik helps you in finding friends and increasing your contact. It has an additional feature which is for dating and you can match with a like-minded person on the app. Flik can be considered a dating app as well.

    Flik is one of the few mobile applications that provide features such as social media and dating in a single platform. The app can be used in Hindi. It provides features such as personal messaging, video calls and voice calls, audio messages, etc. If you would like to add live stories of the content Flik allows you to do that, flik is one of the social media sites that help you to share it with your friends.

    Flik allows you to share files in any format such as pdf, ppt, word, mp3, excel, Apk, zip, and much more. Flik is rated for 18+. It has 10K+ downloads on the Play store. The app is available in the Play store and the size is around 12 MB.

    Moj

    Moj - Indian social media app
    Moj – Indian social media app

    Moj app is a social media platform for video sharing and its parent company is ShareChat, and is owned by Mohalla Tech Private Ltd. Moj was founded by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan. It was founded immediately after TikTok along with other Chinese apps was banned in India after the India-China situation in 2020.

    The social networking platform began its journey on 29 June 2020 and in just two days 50 thousand downloads were made from the Google Play Store. The main features that it offers are special effects, emoticons to use on your videos, and others. Different genres of videos can be made like comedy, education, dancing, and acting. The duration of the videos can be of 15 seconds to 1 minute.

    The app is growing to be one of the most popular social media with a support of over 15 languages and in January 2021, it has crossed 100 million downloads. In 2021, it generated $102 Million in revenue.

    Mitron

    Mitron - Indian social media app
    Mitron – Indian social media app

    Mitron is launched by Shivank Agarwal and Anish Khandelwal on April 11, 2020. It is a video sharing app that provides you with the feature of creating, editing, and sharing your videos. With just a size of 26 Mb, it can easily get fit into your phone space without any problem.

    The features that the offers include a cool range of transitions, special effects. Apart from that, the users can edit their videos as per their requirement and there are various types of audio to choose from and can be used in your video. The app is free. Mitron offers more than 15 different categories for content. This app is very popular in the Indian Short video content ecosystem.

    Leher

    Leher - Indian social media app
    Leher – Indian social media app

    Leher is an India Social networking platform that provides room for audio and video discussion. It was founded in the year 2018 on the month of August by Atul Jaju and Vikas Malpani. It is a live discussing platform and any topic can be discussed here with your community and friends. You can also join the discussion of your favorite topic here.

    It is easier to interact with the audience and one can do live Q&A, polls comments, and one can also send a direct message to the person they want to. The person who is hosting a discussion, and invite other people of their choice in the discussion and can ask them to participate in it. Stickers and Emoji reactions are also offered to the users to make the discussion more fun

    Leher made revenues close to Rs 11 lakhs in FY20, which was a laudable rise from Rs 4 lakhs, which is managed in FY19. It is a competitor of the Clubhouse app.

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    Kutumb

    Kutumb - Indian social media app
    Kutumb – Indian social media app

    Kutumb was founded in the year 2020 by Abhishek Kejriwal and Mohit Sharma and is a social networking platform. Through this app, one can get connected with people through their communication and can share images, videos, news, and other things. All of these can be done in your choice of regional languages.

    During the time of Covid’s second wave, it is through the help of Kutumb app that numerous NGOs managed to collect donations to help the victims of the Covid-19 disease and prevent or overcome its dreadful effects.

    Conclusion

    There are a lot of other famous Indian-based Social Media Apps and we would definitely be able to find a lot more different social media platforms coming up in the future. Some apps like Houseparty, a messaging platform; Trell, which is similar to Pinterest, Helo, and Vero social media platforms, and many more.

    4.7 billion social media app downloads were recorded at the end of the first half of 2021 with Asia leading the charts. India is the leader of social media downloads, as per the same report App Annie. Therefore, every second, someone or the other is registering on one of the popular social media sites including the made in Bharat apps. If you haven’t visited these websites/platforms yet, now is the time to do so!

    FAQ

    What is the first Indian social media app?

    Bharatam is India’s first own Social Networking platform. It is a platform of the Indians, by the Indians, and for the Indians.

    How many Indian apps are there in India?

    There are more than 161,022 apps from Indian publishers on Google Play.

    Which apps are banned in India?

    Some apps that are banned in India are:

    • TikTok
    • Shareit
    • Kwai
    • UC Browser
    • Baidu map
    • Shein
    • Clash of Kings
    • DU battery saver

    What are the Indian Social Media Apps?

    Some popular Indian social media apps are:

    • Sharechat
    • Koo
    • Chingari
    • Josh
    • Flik
    • Moj
    • Mitron
    • Leher
    • Kutumb

  • Best Social Media Business Ideas: Start Engaging People

    With the growing market, you can also start thinking about starting your own. If you are an active social media user, you can utilize this opportunity. You can turn your usage into a business. You can seek for the best social media business ideas. These ideas can turn you into an entrepreneur if you are willing to.’

    Social media is very common among netizens. Almost all people with smartphones are part of social media. Also, people are utilizing the lock-down period up to the brim. They have started doing business through social media. Social media ensure a vast reach and helps you to filter your target audience easily. If you think you have the potential to convince people to buy your product or service, go through the best social media business ideas.

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    Online Counselling

    The wellness industry and educational organizations that operate all around the world, provides online assistance too. This includes online counselling on many fields that includes academics, business guidance, fitness, beauty, mental health and so on.

    You can provide sessions online through Whatsapp and Facebook and even YouTube. You can also arrange live streams where you can interact with a mass at a time. However, if you charge for every session you take, from every individual as their registration fees, then it might be one of the best social media business ideas that you can opt for.

    Affiliate Marketing

    An affiliate business permits you to exchange items purchased from makers to clients. The affiliate outsource plan of action is reasonable, making it an incredible choice as one of the best social media business ideas. As an affiliate, what you do is basically act as a broker between the producer and clients.

    best social media business ideas_startuptalky
    Best social media business ideas – Affiliate marketing

    People take their social media handles, mostly Whatsapp, Facebook and Instagram mainly. There they advertise and display the products that are available. They also put influencing captions and discounts to attract people that they are mainly familiar with.

    Social Media Management

    Social media management is a digital way of advertising any product or service. A decent online media administrator can support the perception of an organization. It is done by making powerful social media campaign and publicizing strategies. A social media marketer produces limited time content. It can be any deals done with an organization’s online media presence, by doing survey and research.

    You should have to stay aware of the the recent trends. It is because you may be dealing with more than one social media stages. You also need to recognize which trend may influence your customer. It also depicts the negative effects and positive effects too. This is one of the best social media business ideas that can earn you a lot, considering you work with a good strategy.

    Social Media Business Tips

    Influencer Marketing

    Influencer marketing business is a type of online media advertising. It includes endorsements and product placements from the influencers, individuals and associations. The involvement needs to be done with implied expertise in the field of information or social impact in their field.

    An influencer is an individual possessing the ability to influence the buying choices of others. They have a certain power to convey the information to their crowd. There is a particular niche that they talk about.

    social media marketing_startuptalky
    Social media marketing – Influencer marketing

    Influencer marketing centers around utilizing key pioneers to drive your brand’s image to the bigger market. Instead of advertising legitimately to the mass, you rather hire influencers to speak the words for you.

    The influencers charge money on the basis of promotion they make. They can also get free samples of the product if they don’t want direct money.

    Webinar Business

    A webinar is essentially an online workshop. Rather it can be called a seminar being taken online. A workshop is a simultaneous occasion that includes both preparation and discussion. Also, it need to be equipped with some kind of association and commitment. It’s a route for you to enamor and connect with a large mass.

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    The most immediate approach to make money from online classes is to charge an admission cost for people who are interested to join the webinar you organize. Individuals will pay a to find out about explicit subjects from professionals and experts.

    Social Media Event Promoter

    All around the world, various events are happening online. It is not possible to reach everywhere on earth whenever we will feel like. Especially during the pandemic, we can’t even reach our neighbors.

    social media marketing_startuptalky
    Social media marketing- Social media event organizer

    Through social media, it has become possible to meet various people. To make things more formal and accessible to the mass. So you can be the organizer. You need to keep a track of all the events happening online. Approach to the authorities of the event and show your work interest. With a proper strategy, you can get the responsibility and the money. This is why social media event promotion is one of the best social media business ideas.

    Open A Podcast

    A podcast or conventionally netcast is one of the best social media business ideas. It is more like listening to experts about their life choices. This can be considered as one of the best social media business ideas since it involves generic earning from your production.

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    A podcast can be on anything and everything. There are many motivational speakers who generally share their experience of struggle and build up. You can get yourself registered with various social media platforms. In this way, you can get a portion as your income.

    Meme Marketer

    Meme-making is one of the very common names you will get to hear if you are an active social media user. Memes are generally a joke or sarcasm thrown at someone or something randomly. It is humorous and is made for fun. Memes can also be very relatable to life.

    social media marketing services_startuptalky
    Social media marketing ideas – Meme marketing

    If you can successfully make memes out of anything, and make it suitable enough for a large mass, then you can opt meme marketing put of all the best social media business ideas. It is very engaging and profitable if you reach out to your target audience properly.

    The best social media business needs you to have good public relations. Most importantly, you need to have contacts from various field. You have to be very vocal and keep in mind what people want. If you can generate something that engages most of the people, then it is absolutely a thing for you.

  • Learn How To Make More Money With Business Model of YouTube

    YouTube is basically a website on which people can watch and upload videos.  But that is an understanding.  You Tuber offers only this much to its users.  YouTube has many features in streaming its videos.  The website has a search bar through which you can access relevant videos among the billions available.  This makes it so easy for users to find exactly what they are looking for.  You can optimize your search using keywords.   Users can enter captions for their videos which allow them to become more relevant to searches.  Apart from this, users can also live stream.    YouTube also has a community feature that allows a channel to host a community tab.  On it, it can post videos, pictures and GIF for viewers.  

    YouTube logo

    YouTube Red

    It is a premium feature that YouTube have.  It is like a subscription service that gives the user access to many otherwise accessible features.  These include streaming video without advertising, content that is not normally accessible, and playback feature on offline and background mobile devices.  You also have access to all services of Google play music

    YouTube TV

    In 2017, on 28 February, YouTube announced the launch of another service called YouTube TV.  It is a live TV service with over 40 channels.  However, this service is only available in selected US cities.  It comes with a fee of $ 35 per month.  It provides unlimited cloud DVR storage.  It can record your favorite shows simultaneously.  It is available on your phone, TV and computer.

    How Does YouTube Earn Revenue ?

    YouTube, as we saw in the first paragraph, is a video sharing website.  Its products are its users.  This is right.  What YouTube is essentially selling is its users for various advertisers.  They also have other sources of revenue.

    YouTube revenue model

    Most videos on YouTube are completely free for users to watch, and it is for this reason that they get such a large number of visitors every day: over thirty million.  The simple fact is that they get many people visiting their website on a daily basis, a large crowd of advertisers attracts them.

    •  One method is through sponsored videos.  The advertiser pays YouTube according to the views received after the advertisement is selected.  The sponsored video is first displayed at the top of all videos and its address is based on the specific keywords that will be searched.  
    • The second method through which it makes money through advertising is by embedded video.  The advertisement that is run at the beginning of the video is embedded video.  Here too, you get your salary based on watching YouTube.
    • The third method is advertisements displayed on the homepage of the website.  On opening the homepage of the website, there are some blocks of advertisements which are shown along the sides.
    • These are also advertising schemes that YouTube offers to its customers.  Here, advertising earns revenue through a mix of clicks and views

    YouTube Premium Service

    YouTube also earns through its premium services, such as YouTube Red and YouTube TV.  The reason for this is the constant battle between ad pushers and ad blockers, and hence they have to depend on such services by charging a monthly fee.  YouTube has also started a program that will pay channels on YouTube and charge subscribers monthly to gain access

    YouTube Customer Segment:

    • People who use YouTube and derive value from it.
    • People who use the Internet extensively.
    • People who like to watch videos and actively subscribe to them.
    • Advertisers who want to connect with people using the Internet.
    • Developers who want to get their products and design there for people to see.

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    YouTube Value Proposition:

    What is it that YouTube offers to its users ?

    • Gives its users access to more than one billion videos.
    • Works as a platform for creators of original content so that their goods can get out of there and be seen by billions of people.
    • Even this makes their content inspiring to the audience and is very well known.
    • It is free and at no charge except for all premium features.
    • It has a separate section for gaming and has the facility to watch the games live.
    • Now also offers live streaming of videos.
    • One of the best websites for advertisers who advertise.

    YouTube Channel:

    What YouTube uses to reach its customers ?

    • Basic home website that can be accessed via the Internet.
    • Through embedded videos on other websites.
    • Television because of YouTube TV.
    • Mobile phones can also be used to visit websites.
    • Its own app on various markets.
    • By hosting a live event.
    SWOT Analysis Of YouTube

    YouTube  Maintain A Relationship With Its Customers By Following Ways:

    • The website itself is made up of users’ content.
    • This gives the platform a very personal feel for it.
    • The website is very user friendly.
    • YouTube’s branches are spread everywhere across the Internet.
    • It gives the website and its users a kind of community experience.
    • Users can rate and like or dislike videos.  This allows them to feel like a part of the community.
    • Users can create playlists and also add videos to subsequent lists and favorites.
    • The website can be accessed from anywhere and anytime with only basic Internet and video requirements.
    • The fan bases that are made are very large and pay great attention to the channel or the so-called ‘You Tuber’.

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    Revenue Stream:

    YouTube Makes Money By Following Ways:

    • A large part of the revenue stream is through advertisements.
    • Premium services like YouTube Red, YouTube TV and paid channels also contribute to the company’s revenue.
    • You can rent or buy a movie on YouTube

    Main Activities Performed By YouTube.

    • YouTube thrives on gaining more users on its list.  It thrives on marketing.
    • Develop website to make it more user friendly and attractive.
    • To generate more traffic to the website.
    • Manage that traffic efficiently.
    • Filtering content being uploaded continuously.
    • As well as finding and regularly updating the changing trends.

    YouTube Key Resource:

    • The website needs to continuously upload new original content.
    • This requires the advertising capability offered by Google.
    • Video player facilities for viewing content.
    • Continuous innovation and platform development.
    • Video quality and format in which they are uploaded.
    • 3D videos and 360 videos are to be uploaded.
    • A huge network of users uploading and watching videos and liking and commenting

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    YouTube Cost Structures:

    • Running the platform.
    • Music Key Licensing.
    • Video hosting costs.
    • Marketing plans.
    • Property rights.
    • Legal costs.
    • Employees.
    • Taxes

    Future of YouTube

    Considering all the sources of revenue and costs that the company incites to hosting videos, YouTube is still struggling to make significant profits.  Users are making money from third parties by promoting products.  YouTube needs to start dubbing in this area to meet the shortcomings in its profits.  The CEO of YouTube still says that YouTube is at an investment level in its growth.  YouTube is trying to figure out a complete model that will allow them to reap the beneficial benefits.  But YouTube is the second most visited site in the world.  This gives them an edge to begin with.  They can capitalize on this fact on a large scale and become one of the most profitable businesses.  Like the basic axis from a dating website to the common one, YouTube needs a more simple axis to make money making machines.  That is YouTube for you.

  • Anand Mahindra invests USD 1 million in Indian startup Hapramp, a next generation social

    Anand Mahindra, Chairman, Mahindra Group, has come on board as a key investor at Hapramp. Hapramp is an Indian start-up working on the biggest social media challenges: user privacy, data security, and fair content monetization. It was founded in 2018 by five students in the final year of their computer science graduate degree.

    Anand Mahindra is investing USD 1 million in the Gurgaon based startup. He had, in 2018, announced via Twitter a funding opportunity for an Indian social media start-up that met certain criteria. Hapramp, which had just come into existence, grabbed the opportunity to apply. Mahindra tweeted that Team Hapramp had won the seed funding today.

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    “Took 2 Years but I finally found the startup I was looking for”, Anand Mahindra said in his tweet. He called out Hapramp’s flagship offering GoSocial, saying “Look out for their social networking platform”. GoSocial is a social media platform that rewards artists and creators as they post and engage with the community. 50 thousand users have already downloaded the GoSocial app from the Google Play Store, before it has been formally launched. The app will soon be available on Apple App Store; and the company has plans to expand marketing to South East Asia in the coming year.


    Anand Mahindra had asked digital transformation expert and ex-Mahindra executive, Jaspreet Bindra, to work with him to find a next-gen Indian social network start-up, which would reward creators, protect personal data and be built on next generation technologies like Blockchain.

    Commenting on the investment, Bindra said, “The Hapramp team is building a Web 3.0 social network. It is built on emerging digital technologies, has a solid business model which rewards

    content creators, protects personal data, and best of all, is built here locally in India. Jaspreet has signed on as Executive Advisor and Mentor to the Hapramp founding team.

    Hapramp has been incubated through its early days by Huddle, a leading sector-agnostic incubator, based in Gurugram, India, on a mission to discover and support entrepreneurs. Huddle has also invested in Hapramp.

    “Since inception, the Hapramp team has worked with speed, frugality and a larger vision of enhancing lives, through the simplicity of an app that holds a true value of rewards on the go, with a large notion of educating and entertaining their users. Working with them, as an incubator, and investing in their growth, was one of the easiest decisions for us,” said Sanil Sachar, founding partner, Huddle.

    Hapramp sees itself as an idea lab working on the ideas that emerge from the confluence of the creative industry and information economy. In addition to its flagship social networking solution GoSocial, 1Ramp.io, a rewarding social media platform powered by Steem Blockchain; and Asteria Protocol, which is being worked on and will be a new standard for platforms to privately and securely treat public data. These two are work in progress, and Hapramp expects to take them to market in the coming year.

    Speaking about the investment on behalf of Hapramp, Shubhendra Vikram, CEO and one of the founders of the start-up said, “We are honored. And so, so excited! This is a massive approval of our mission to give creators the right to their content. The fact that this comes from Mr. Anand Mahindra, someone who we admire and who has always supported creators, gives us confidence. We have big plans, and we intend to stick to our belief of empowering creators and building an ecosystem where they can learn, compete, and win rewards.”

    About Hapramp

    Hapramp is an idea lab. It works on ideas that emerge from the confluence of the Creative Industry and Information Economy. The strong ideology behind HapRamp is to give back monetary benefits to the community of creators who contribute to the community and help the platform grow. Founded in 2018 by a team of five Computer Science graduates, Hapramp believes in building solutions that enable people to take control of their data and earn a fair fraction from its monetary value.

    At present, Hapramp is working on three ideas: GoSocial, a platform for budding creators to showcase their talent and build a community, 1Ramp.io that rewards social media platform powered by Steem Blockchain and Asteria Protocol, a new standard for platforms to privately and securely treat public data.