Tag: indian mattress industry

  • Top 12 Mattress Brands in India for 2025

    In this fast-paced world, quality sleep is an absolute necessity for maintaining good health and overall well-being. The mattress industry in India has witnessed remarkable advancements, with innovative technologies and materials transforming the way we rest and rejuvenate.

    Whether you’re a millennial with a hectic lifestyle or an elder seeking a peaceful slumber, choosing the right mattress can make a world of difference in your daily life. With numerous brands flooding the market, each claiming to offer the best sleep experience, it can be overwhelming to find the perfect match for your sleep needs. The mattress business in India is rapidly growing, driven by rising health awareness, urbanization, and demand for better sleep solutions.

    Fear not! Our blog is here to guide you through the clutter and present you with a carefully curated list of the finest mattress brands in India. So, if you’re ready to discover the ultimate sleep companion that promises restful nights and energizing mornings, join us as we explore the crème de la crème of the mattress world for the year 2025. When exploring the sleep industry, analyzing top mattress company names can offer valuable insights into branding, innovation, and consumer trust.

    S.no Product Price (in INR) Rating (out of 5)
    1 Sunday LGA Certified Latex Foam Soft King Size Mattress 19,397 3.4
    2 Wakefit Mattress | 10 Years Warranty 22,929 4.4
    3 Sleepypanda Vita Ortho Memory Foam Mattress 7,856 4.6
    4 Duroflex Strength Mattress 29,395 4.1
    5 Sleepyhead Original – 3 Layered BodyIQ Orthopedic Memory Foam Mattress 11,898 4.4
    6 Peps Spine Guard 8-Inch Queen Size Spring Mattress 48,487 4.1
    7 Flo Ergo™ Mattress 10,484 4.3
    8 Sleepwell Ortho Mattress | Quilted 11,400 4.1
    9 Kurl-On Mattress 10,548 4.2
    10 The Sleep Company SnowTec™ Mattress 31,175 4.5
    11 Centuary’Sleepables Orthopaedic Memory Foam 11,699 3.9
    12 Springtek Coir Mattress 11,703 4.6

    Best Mattress Companies in India

    1. Sunday Mattress
    2. Wakefit
    3. SleepyPanda
    4. Duroflex
    5. Sleepyhead
    6. Peps Mattress
    7. Flo
    8. Sleepwell
    9. Kurl-on
    10. The Sleep Company
    11. Centuary Mattress
    12. Springtek

    Sunday Mattress

    Company Name Sunday Mattress
    Founded In 2016
    Founder Alphonse Reddy
    Headquarters Bengaluru, Karnataka
    Mattresses by Size Diwan, Single, Double, King, Queen, XL Queen, Customized
    Bed Company Names - Sunday Orthopedic Bed Mattresses
    Best Mattress Companies in India – Sunday Orthopedic Bed Mattresses

    Sunday is one of the most prominent names when it comes to mattress brands in India. It provides advanced-technology-equipped mattresses. The mattresses offered are made of memory foam, which provides 5-zone orthopedic support, and are LGA-certified from Belgium. Sunday Mattress also offers a 10-year warranty and a 100-night trial for its customers.

    The notable features that make Sunday mattresses stand out from the rest are:

    • Compressing a mattress is known to reduce life by 30% and reduce the foam’s orthopedic properties. The critical thing about Sunday mattresses is that they never compress the mattress. So, you are assured of getting a better life and full orthopedic benefits.
    • The mattress uses many more natural materials. For example, Latex is natural and certified to European standards, and the top cover is made of Organic cotton to ensure better summer comfort.
    • 100-night trial so that you get a hassle-free cash refund if you do not like the mattress.

    Pros of Sunday Mattress

    • Innovative sleep technology
    • Thoughtfully designed mattresses for personalized comfort
    • Premium materials for durability and long-lasting performance

    Cons of Sunday Mattress

    • Relatively higher price point
    • Limited physical presence may limit availability in certain areas

    User Testimonial

    Lovely feeling when you plunge on to it after a long day of work and especially after adventurous Bangalore traffic.

    2. Wakefit

    Company Name Wakefit
    Founded In 2016
    Founder Ankit Garg and Chaitanya Ramalingegowda
    Headquarters Bengaluru, Karnataka
    Mattresses by Size King, Queen, Single, Diwan, Kids
    Bed Company Names - Wakefit XpertGRID Mattress
    Best Mattress Companies in India – Wakefit XpertGRID Mattress

    Wakefit is a D2C-based startup that aims to improve the way of living of Indian households. They provide high-quality sleep products with affordable pricing. Founders have done enormous research and built the startup on customer centricity.

    As of the financial year 2021, Wakefit raised Rs. 200 crores in its Series C funding. This helped them enhance the logistics management, boost the supply chain, and increase market spending. It is one of the top 10 mattress brands in India.

    The top Wakefit mattress products are dual comfort mattresses, foam spring mattresses, orthopedic memory foam mattresses, and 7-zone latex mattresses.

    Pros of Wakefit Mattress

    • Affordable and value-for-money mattresses
    • Offers good support and pressure relief for most sleepers
    • User-friendly online buying experience with doorstep delivery

    Cons of Wakefit Mattress

    • Limited options for firmness levels
    • Some users may find the mattresses too firm for their liking

    User Testimonial

    I definitely wanted to choose something that would help in my fitness journey… It (Wakefit mattress) has made a big difference to me because I know that I sleep better and I feel better.

    3. SleepyPanda

    Company Name SleepyPanda
    Founded In 2020
    Founder Monica Thakur, Suhas Masuti, and Veerendra Koujalagi
    Headquarters Bengaluru, Karnataka
    Mattresses by Size Single, King Single, Double, Queen, King
    Mattress Companies Names - SleepyPanda Mattress
    Best Mattress Company in India – SleepyPanda Mattress

    SleepyPanda kickstarted with the simple idea of improving people’s sleeping experience with comfortable and affordable mattress solutions. Their top products include Luna Dual comfort ortho mattresses, Vita ortho memory foam mattresses, microfiber pillows, and memory mattresses. It is in the list of the top 5 best mattress in India

    SleepyPanda has developed mattresses that reduce back aches along with an innovative gel technology used in creating memory foam. They also provide free shipping and a 10-year warranty period. SleepyPanda follows the B2C business model and sells products directly between the business and customers.

    Pros of SleepyPanda

    • Eco-friendly materials and sustainable manufacturing practices
    • Unique design with a blend of natural latex and memory foam
    • Good motion isolation for couples

    Cons of SleepyPanda

    • Limited availability in some regions, makes it challenging to purchase
    • May not provide enough support for people with specific back issues
    • Some users may find the mattress too soft or lacking in edge support

    4. Duroflex

    Company Name Duroflex
    Founded In 1963
    Founder PC Mathew
    Headquarters Bengaluru, Karnataka
    Mattresses by Size Single-bed, Double-bed, Queen, King
    Mattress Company Names - Duroflex Mattress
    Best Mattress Company in India – Duroflex Mattress

    One of the most dominant mattress players in India, Duroflex was started around 50 years back and is still the dominant sleep solution-providing company. The vision of helping India sleep better is still proving to be their prime focus. All the products manufactured by them are carefully researched and backed by technology for better inventions. It is one of the oldest mattress company in India.

    Duroflex now is not just constrained to manufacturing mattresses and pillows but has also successfully entered the market of furniture and bed linen. Its products are made available through multiple eCommerce websites as well as through the official site of Duroflex.

    Pros of Duroflex

    • Durable and long-lasting mattresses
    • Offers various mattress options to cater to different needs
    • Good customer service and warranty policies

    Cons of Duroflex

    • Some users may find them too firm for their preferences
    • May not have advanced sleep technologies present in some models

    User Testimonial

    Did my wholesome research before purchasing it, went to duroflex experience centre and did a physical feel of the product. The layers are perfect making it durable, comfortable and orthopedically recommended.


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    5. Sleepyhead

    Company Name Sleepyhead
    Founded In 2017
    Founder Matthew Joseph
    Headquarters Bengaluru, Karnataka
    Mattresses by Size Single, Double, Queen, King
    Best Mattress Companies in India - Sleepyhead Cool Gel Memory Foam Mattress
    Best Mattress Brands in India – Sleepyhead Cool Gel Memory Foam Mattress

    With a vast variety of memory foam and latex foam mattresses, Sleepyhead is counted among the best and most promising mattress companies in India. From king size to sofa cum bed, you can get everything here.

    The company claims to be developing eco-friendly mattresses and has sold over 4.1 lakh products. Sleepyhead is known to have an advanced digital business model whose main focus is selling high-quality products. It is one of the top 10 mattress brands in India.

    And by the financial year 2023, the company aims to grow its revenue up to INR 300 crore. They have recently added the furniture and home decor section. Hopefully, in the near future, you’ll find the kitchen, hallway furniture, garden furniture, and many others, turning Sleepyhead into a lifestyle brand.

    Pros of Sleepyhead

    • Variety of mattress options
    • Advanced sleep technology for enhanced comfort
    • Good motion isolation and edge support

    Cons of Sleepyhead

    • Some complaints about off-gassing odor
    • May have limited availability in certain regions

    User Testimonial

    The mattress provides excellent support and comfort, allowing me to get a good night’s sleep every night. The quality of materials used is evident, and I appreciate the attention to detail in the design. 

    6. Peps Mattress

    Company Name Peps Mattress
    Founded In 2006
    Founder K Madhavan
    Headquarters Bangalore, Karnataka
    Mattresses by Size Single, Twin, Queen, King
    Best Mattress Companies in India - Peps Zenimo Spring Mattress
    Best Mattress Company in India – Peps Zenimo Spring Mattress

    Peps Mattress is best known for its spring mattress collection. Many people prefer spring mattresses over foam mattresses, which is why Peps Mattress never disappoints its customers. Here, you’ll find both Bonnell as well as a Pocketed innerspring mattress.

    The products of Peps Mattress work great for people who want to have a bit of bounce in their bed rather than sag. Plus, the Bonnell innerspring mattress reduces backaches and gives a peaceful sleep.

    Pros of Peps Mattress

    • Established brand with a wide range of choices
    • Offers mattresses for various sleep preferences
    • Decent motion isolation for undisturbed sleep

    Cons of Peps Mattress

    • Inconsistent customer service experience
    • Some users may find certain models too soft or lacking in support

    7. Flo

    Company Name Flo
    Founded In 2018
    Founder Dmitry and Yuri Gurski
    Headquarters New Delhi
    Mattresses by Size Single, Double, Queen, King, Custom
    Best Mattress Companies in India - Flo Mattress
    Best Mattress Brands in India – Flo Mattress

    Flo is known as the fastest-growing D2C business across India which has sold more than 15,000 mattresses in just 18 months. They mainly offer two variants of mattresses – Ergo and Ortho. Ergo stands for the ergonomic variant whose top-most layer is of gel infused memory market.

    It is mostly preferred by people 60 years of age and older. And Ortho stands for the Orthopaedic variant which is quite firm, best suited for back problems and extra back support.

    The orthopedic mattress is considered the best mattress for back aches in India. Flo offers tons of benefits to their customers, including a 100-night free trial policy. The company is very promising and has truly satisfied its customers.

    Pros of Flo Mattress

    • Advanced cooling technology for hot sleepers
    • Provides good support and pressure relief
    • Made with high-quality materials for durability

    Cons of Flo Mattress

    • May not be suitable for those who prefer very firm beds
    • ome users may find it expensive compared to other brands

    User Testimonial

    The experience with this mattress is amazing. Comfortable for everyone and best in quality.

    8. Sleepwell

    Company Name Sleepwell
    Founded In 1971
    Founder Sheela Gautam
    Headquarters Noida, Uttar Pradesh
    Mattresses by Size King, Queen, Single, Double
    Best Mattress Companies in India - Sleepwell Mattresses
    Best Mattress Company in India – Sleepwell Mattresses

    Sleepwell is one of India’s leading and most trusted mattress companies, renowned for its commitment to providing superior sleep solutions. Established in 1971, Sleepwell is a flagship brand of Sheela Foam Limited, which is one of the largest manufacturers of foam and mattress products in Asia. With over four decades of expertise, Sleepwell has become a household name and a symbol of quality and comfort. Sleepwell comprises a broad network of 110 exclusive distributors along with 2750 exclusive retailers all across India.

    Pros of Sleepwell

    • Trusted brand with a long history in the industry
    • Offers a variety of mattresses for different sleep needs
    • Availability in various offline and online stores

    Cons of Sleepwell

    • Reports of sagging and durability issues over time
    • May not have advanced features compared to some competitors

    User Testimonial

    Supremely comfortable and supportive.

    9. Kurl-on

    Company Name Kurlon
    Founded In 1962
    Founder Ramesh Pai
    Headquarters Bangalore, Karnataka
    Mattresses by Size Single, Double, Queen, King
    Best Mattress Companies in India - Kurl-on Mattresses
    Best Mattress Brands in India – Kurl-on Mattresses

    Kurl-on is a well-established and prominent mattress brand in India, renowned for its rich history and commitment to providing comfortable and high-quality sleep solutions. Founded in 1962, Kurl-on is one of the oldest and most trusted mattress manufacturers in the country, with a legacy spanning over six decades.

    If you’re on the hunt for the finest coir mattresses in India, Kurl-on emerges as the ideal choice. Coir mattresses are filled with natural coconut husk and boast excellent cooling properties for the summer season.

    Pros of Kurlon

    • Extensive distribution network for easy accessibility
    • Offers mattresses with different firmness options
    • Good customer service and warranty policies

    Cons of Kurlon

    • Some users find their mattresses too soft
    • Reports of off-gassing odor upon unboxing

    User Testimonial

    One of the best sleeps I ever had after a long time is only with the new Kurlon Spinekare mattresses. Absolute comfort makes sure you wake up refreshed.

    10. The Sleep Company

    Company Name The Sleep Company
    Founded In 2019
    Founder Priyanka Salot and Harshil Salot
    Headquarters Mumbai, Maharashtra
    Mattresses by Size Diwan, Queen, King, Single
    Best Mattress Companies in India - The Sleep Company
    Best Mattress Companies in India – The Sleep Company

    The Sleep Company has earned widespread recognition as the exclusive seller of grid-based mattresses in the market. With a strong presence in 35 cities across India, it has successfully generated half of its total revenue from this wide distribution network. In the year 2022 alone, the company achieved an impressive milestone, reaching a total revenue of $1.34 billion.

    Expanding beyond mattresses, The Sleep Company now offers a diversified product portfolio, including seat cushions, back cushions, and adjustable pillows. And that’s not all; in the coming years, the startup is set to introduce innovative product sections, such as vehicle seats, chairs, and gaming chairs, further enhancing its offerings to cater to diverse comfort needs. With continuous innovation and expansion, The Sleep Company is carving its path as a trailblazer in the sleep and comfort industry.

    Global Mattress Market
    Global Mattress Market

    Pros of The Sleep Company

    • High-quality materials and advanced sleep technology
    • Provides good support and pressure relief
    • Offers advanced cooling features for better sleep

    Cons of The Sleep Company

    • Premium pricing compared to other brands
    • Limited availability in certain regions

    User Testimonial

    Ortho Pro gives firm support and is very comfortable.


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    11. Centuary Mattress

    Company Name Centuary Mattress
    Founded In 1988
    Founder Shruti Malani
    Headquarters Hyderabad
    Mattresses by Size Single, Double, Queen, King, Kids
    Best Mattress Companies in India - Centuary Mattress
    Best Mattress Companies in India – Centuary Mattress

    Centuary Mattress is a leading Indian mattress company known for its commitment to providing quality sleep solutions. Established in 1988, the company has grown to become one of India’s most trusted mattress brands. Centuary offers a diverse range of mattresses, including memory foam, coir, latex, orthopedic, and spring mattresses, catering to various sleep preferences and requirements. With a focus on innovation and technology, Centuary ensures that its products are crafted using the finest materials and advanced manufacturing processes.

    Pros of Centuary Mattress

    • Offers a wide variety of mattress types
    • Uses high-quality materials and advanced manufacturing processes for durability
    • Provides good support and comfort for a restful sleep experience
    • Known for its reputation and trustworthiness

    Cons of Centuary Mattress

    • Some premium models may be relatively expensive
    • May not offer a very long trial period
    • Some mattresses may be relatively heavy, making them harder to move or rotate

    User Testimonial

    It’s good and comfortable, fit and very easy to handle and it is heat retention well. Cotton also very qualified. Good sleep quality.

    Springtek

    Company Name Springtek Mattress
    Founded In 2009
    Founder Namit Goel
    Headquarters Bareily
    Mattresses by Size Single, Double, Queen, King, Kids
    Best Mattress Companies in India - Springtek Mattress
    Best Mattress Brands in India – Springtek Mattress

    The Springtek Mattress blends classic spring support with advanced foam comfort for a balanced, hybrid sleep experience. Its innerspring core delivers responsive support, while the foam layer cushions the body and minimizes motion transfer. A breathable fabric cover promotes airflow, helping maintain a cool and restful sleep. Perfect for those who enjoy the bounce of a spring mattress but crave the softness of foam, the Springtek Mattress offers both long-lasting durability and adaptable comfort.

    Pros of Springtek Mattress

    • Combines spring support with foam comfort
    • Good bounce and responsiveness
    • Reduces motion transfer
    • Breathable fabric keeps it cool
    • Durable and long-lasting

    Cons of Springtek Mattress

    • May feel too firm for some users
    • Edges may sag over time
    • Not ideal for those preferring pure memory foam

    User Testimonial

    The matress is value for money. It holds the shape and contour of the body pretty well as you lie down on it. It is neither too hard and neither too soft and helps to relax and get into sleep quickly. The fitting is very good and the support is also good.

    Conclusion

    In summary, having a good and comfortable mattress holds great importance in your bedroom. It not only impacts the quality of your sleep but also plays a vital role in your overall mental and physical well-being.

    Fortunately, in today’s market, numerous brands offer mattresses that incorporate advanced technology and essential elements, designed to optimize your sleeping experience. From Sleepyhead to The Sleep Company, these top mattress startups in India present a diverse range of options to choose from.

    Take the time to explore these brands and discover the mattress that best suits your unique sleep needs. Investing in a quality mattress is an investment in your health and vitality, ensuring you wake up refreshed and ready to embrace each day to the fullest.

    FAQs

    What are some of the top mattress brands in India?

    The article showcases various top mattress startups in India, including Sunday, Wakefit, SleepyPanda, Duroflex, Sleepyhead, Peps Mattress, Flo, Sleepwell, Kurlon, Centuary and Sleepsia.

    What types of mattresses do these brands offer?

    These brands offer a wide range of mattresses, including memory foam mattresses, coir mattresses, spring mattresses, latex mattresses, and more, catering to different sleep preferences.

    Is Sleepwell an Indian company?

    Yes, Sleepwell is an Indian company.

    Why is Wakefit products are cheap?

    Wakefit offers competitive pricing for its mattresses due to its direct-to-consumer (D2C) business model, cutting out middlemen and reducing overhead costs. Additionally, their in-house manufacturing and online sales further contribute to affordability.

    Is foam mattresses good for health?

    Foam mattresses can be good for health as they provide excellent support, pressure relief, and can promote better spinal alignment during sleep. However, individual preferences and specific health conditions should be considered when choosing a mattress.

    How to choose a perfect mattress?

    To choose a perfect mattress, consider factors such as your preferred sleep position, firmness level, material type, and any specific health needs or conditions you may have. Test mattresses in-store if possible, and read customer reviews to make an informed decision.

    Why should I consider buying a branded mattress?

    Consider buying a branded mattress for assured quality, comfort, and durability. Established mattress brands have a proven track record of customer satisfaction, premium materials, and innovative designs. They offer warranties and customer support, ensuring a sound investment in your sleep health and long-term satisfaction.

    Who are Sleepwell competitors?

    Springtek, Wakefit, Duroflex are the top competitors of Sleepwell.

  • Wakefit Business Model | How Wakefit Makes Money

    A company with ISO 9001:2015 certification, Wakefit sells high-quality single, double, king, queen, and latex mattresses online. To make sure that its consumers are comfortable with its mattresses before making a purchase, the brand offers a special 100-day risk-free trial. Additionally, it provides a 20-year product warranty. Additionally, Wakefit produces mattresses in bespoke sizes to meet consumers’ needs. It is a well-run business with individuals from a variety of backgrounds who have joined forces to conduct an in-depth study and provide you with the advantages of a good night’s sleep.

    About Wakefit

    Established in 2016 by Ankit Garg and Chaitanya Ramalingegowda, Wakefit is a well-known Indian sleep and home solutions company that prioritizes offering premium and reasonably priced goods to improve its clients’ general well-being. Wakefit, a company that specializes in mattresses, pillows, and furniture, creates items that support a comfortable and healthy lifestyle by fusing ergonomic elements with creative design. The business has become well-known for its dedication to providing excellent sleep experiences, open pricing, and a customer-centric philosophy.


    Wakefit Success Story – Funding | Founders | Revenue | Valuation
    Wakefit is an Indian company that is helping people to sleep better through its specially-designed mattresses. This StartupTalky post covers Wakefit’s origin, funding, competitors, founders, revenue, and more.


    Wakefit Business Model

    Wakefit’s business model is based on a direct-to-consumer (DTC) strategy. Wakefit produces its goods in-house while upholding stringent cost and quality control. Through its online platform, the business mattresses, pillows, and furniture directly to consumers, cutting down on distribution expenses and guaranteeing affordability. However, the brand also has a strong presence in various retail stores across the country as well as on several marketplaces. Sales of Wakefit’s sleep and home solutions products, with an emphasis on providing a variety of options to suit various consumer tastes and needs, are the company’s main source of income. The brand’s success in the Indian market can be attributed to its focus on customer pleasure and its 100-night risk-free mattress trial.

    How Does Wakefit Make Money | Wakefit Revenue Model

    With an emphasis on growing its product line and omnichannel presence, Wakefit’s revenue approach combines retail locations and online marketplaces.

    • Generating Revenue Through Retail Stores and Marketplaces: About 30% of Wakefit’s revenue comes from its retail locations, and another 20% to 30% comes via marketplaces.
    • Generating Revenue Through Sleep Products: Wakefit’s original focus was on mattresses, pillows, and bed frames, which still account for a significant amount of their sales.
    • Generating Revenue Through Furniture: Wakefit has added study tables, bookshelves, dining sets, wardrobes, and sofas to its list of products, and currently, they are doing pretty well in the market.
    • Generating Revenue Through Home Improvement Products: Through its retail locations, online shops, and other marketplaces, Wakefit also offers a wide range of home improvement products.
    Wakefit Financials
    Wakefit Financials

    Wakefit’s financial performance improved significantly from FY22 to FY23. Operating revenue grew from INR 633 crore to INR 813 crore, while total expenses increased from INR 744 crore to INR 966 crore, resulting in a larger loss of INR 146 crore in FY23 compared to INR 107 crore in FY22.

    USP of Wakefit

    Wakefit’s unique selling point is that its products are created following in-depth customer feedback and interviews. Wakefit has developed a memory foam mattress that fits all body types thanks to extensive research. Pressure distribution, weight distribution, foam testing, and stress testing are the engineering parameters used to create the product.


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    SWOT Analysis of Wakefit

    Wakefit SWOT Analysis

    Wakefit Strengths

    • The core of Wakefit’s business strategy is direct-to-consumer (DTC) marketing. Wakefit eliminates the intermediaries by selling directly through its web platform, which lowers traditional retail markups and distribution expenses.
    • Wakefit’s dedication to cost-effectiveness is clear. The average Wakefit mattress costs about 30% less than comparable products from conventional retail channels, per the company’s internal data.
    • From the acquisition of raw materials to the manufacturing process, Wakefit guarantees stringent quality control.
    • The goal of Wakefit’s creative designs and ergonomic features is to deliver the greatest possible sleep experience.

    Wakefit Weaknesses

    • The DTC market presents Wakefit with a number of difficulties, including scaling problems.
    • Although there were a respectable amount of visitors to Wakefit’s website, the conversion rate was poor.
    • If Wakefit posted its items on e-commerce sites like Amazon and Flipkart, it would be required to pay a commission of 24%.

    Wakefit Opportunities

    • The IMARC Group analysis projects that the Indian mattress industry will rise to INR 25,500 Crore by 2026, therefore the company is well-positioned to benefit from this anticipated expansion.
    • People have become more health-conscious in the wake of the pandemic, which presents an opportunity for Wakefit to further expand its business in this sector.
    • Additionally, Wakefit can offer tailored solutions for older individuals, pregnant women, and allergy patients.

    Wakefit Threats

    • Wakefit opened experience centers in a few places, but there wasn’t much traffic.
    • There will be more rivalry in the future because so many new businesses are entering this market.
    • Furthermore, if a company wants to be a leader in this field, it must continuously test and launch new goods because technology is always changing.

    A Detailed Case Study on Wakefit Startup
    Wakefit is a mattress manufacturing company that offers sleep solutions and other sleep-related products. Know more about its business strategies here!


    Conclusion

    Wakefit’s transformation from a startup to a market disruptor provides priceless insights into customer-centricity, creativity, and strategic thinking. They have revolutionized the Indian sleep and home solutions market by delivering unmatched value thanks to their direct-to-consumer business model, dedication to quality, and strategic collaborations. Wakefit is a living example of the strength of vision, strategy, and steadfast dedication as they innovate and grow. Ankit Garg and Chaitanya Ramalingegowda are influential voices in the rapidly growing consumer products industry because of their work in this area. In addition to offering goods, Wakefit has spearheaded a sleep revolution, making sure that everyone has access to good sleep, which is now a need rather than a luxury.

    FAQs

    What is Wakefit?

    Wakefit is a sleep solutions startup that offers comfortable mattresses and other related products such as pillows and comforters.

    Who are the founders of Wakefit?

    Wakefit was founded by Ankit Garg and Chaitanya Ramalingegowda.

    What is Wakefit business model?

    Wakefit’s business model focuses on providing affordable, high-quality home furniture and sleep products directly to customers online. They manufacture and sell products like mattresses, bed frames, pillows, and other sleep essentials, as well as furniture such as sofas and study tables. Their key selling point is offering value through a direct-to-consumer approach, cutting out middlemen.

    How does Wakefit make money?

    Wakefit makes money by selling home furniture and mattresses. They offer a range of products like beds, sofas, and mattresses, primarily through their online platform. They also have offline stores in some locations. They make money through the sales of these products.

  • SleepyPanda Startup Story: Get Affordable Mattresses Online

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by SleepyPanda.

    With the advent of young Indian players and big brands in the Indian Mattress industry, many customers have switched from traditional street-side shops and local ‘Bhaiyas’ to branded mattresses. It is undeniable that the organized sector is multiplying in India with rising demand for good quality mattresses by customers. One of the startups in this industry, SleepyPanda is here with its innovatively designed mattresses.

    Founded by Ms. Monica Thakur, Mr. Suhas Masuti, and Mr. Veerendra Koujalagi, SleepyPanda is gearing to disrupt the bedding industry! Since its inception, SleepyPanda has been growing immensely, with 35 mattresses sold in the first week itself. The company targets to sell at least 1200 mattresses per month and secure 100 Cr sales by the end of FY21.

    StartupTalky interviewed Ms. Monica Thakur, Founder & J.MD of SleepyPanda to get insights into the Startup Journey and Growth Story of SleepyPanda. Know all about SleepyPanda’s products, How SleepyPanda started, its history, future plans, founder, competitors & more in the article ahead.

    SleepyPanda – Company Highlights

    Startup Name SleepyPanda
    Founder Monica Thakur, Suhas Masuti, Veerendra Koujalagi
    Founded 2020
    Headquarters Bangalore
    Industry Bedding, Sleep Wellness, Mattress
    Funding Bootstrapped
    Website sleepypandaindia.com

    SleepyPanda – About and Vision
    SleepyPanda – Mattress/Bedding Industry Details
    SleepyPanda History – How it Started
    SleepyPanda – Products/Services
    SleepyPanda – Founders
    SleepyPanda – Name Meaning and Logo
    SleepyPanda – Growth
    SleepyPanda – Business Model and Revenue Model
    SleepyPanda – Competitors
    SleepyPanda – Tools used to run startup
    SleepyPanda – Future Plans
    SleepyPanda – FAQs

    SleepyPanda – About and Vision

    SleepyPanda deals with the mattress and provides comfort at an affordable price. SleepyPanda kicked off in 2020 with a simple idea to improve peoples’ well-being through comfy sleep experiences.

    • The long-term vision of SleepyPanda – To get into the furniture business as well.
    • The short-term vision is to get the change in sleeping style from using traditional to modern mattresses.
    • The Core Belief of SleepyPanda – “People should get this Quality and comfort across pan India”

    SleepyPanda – Mattress/Bedding Industry Details

    • SleepyPanda Industry -The bedding industry
    • Target market size- Age group 20 to 60 years pan India
    • Future Prospects of SleepyPanda in the next five years – In Top 5 best mattress brand

    The memory foam bedding market is gearing for growth of more than INR 300 crore by 2022. Given the current scenario, memory foam is touted as an ‘In’ thing. Body pain and aches are appearing to be driving up the demand for memory foam. Who would have thought that our key working hours and day will be spent working on the bed? Sleep has never been more critical – and challenging – during periods of stress, fatigue, and untimely routines. Changing lifestyle and working patterns —are leading to create this new market for the startups. The bedding industry and mattresses as a category have welcome news for this industry.

    The wave of technology has revolutionized the sleep industry. With huge expertise in coir, cotton, and foam, the unorganized sector has a significant role in the Indian mattress industry. The Indian mattress market is expected to grow at a CAGR of 10 percent and is on route to attain a USD 2.5 Bn mark by the year 2022.


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    SleepyPanda History – How it Started

    Reminiscing the start journey of SleepyPanda, Monica Thakur (Founder of SleepyPanda) says –

    “We got into the mattress business because I didn’t like the people who do not believe in Modern mattresses. As with thought, my mother and other family members too were facing back pain issues due to traditional mattresses, thus there comes thought for purchasing a modern mattress and to experience the WOW feeling!

    When I went with my mother to shop for a new mattress. This idea of having a business in the bedding industry came to my mind. We were still sleeping on the mattress that we had purchased  7 years back after shifting to a new house. I wanted to continue with the same but the issue is not 1 or 2 they were many hence we decided to get a new mattress. I personally felt I should not repeat the same mistake that we have done 7 years ago. So was hunting for a good mattress to solve the issue of my family because, Good sleep=Happy Family.

    After experiencing the buying process, I felt, nothing had changed, and we were depressed. The stores were dull and unfriendly, the salespeople pushy, and showed 2 to 3 varieties of the mattress. Also, we felt awkward to have a trial at a store in front of people and were uncomfortable too.

    The sales and prices were different in every store, so it was impossible to compare the shops, and I later learned that this is actually a confusing state for us. We came back with an empty hand and my mind full of business ideas with the bedding industry. Which would not just build a better mattress, it would totally change the mattress buying experience.

    When I did not find my wow feeling I decided to give this to all the people across Pan India with just a single click. This idea of having a bedding industry came to my mind with the behind the scene story which was matching with other business partners too and we decided to get a life for Sleepypanda comforts Pvt Ltd. Through various google research, we found that comfortable sleep requirement is never-ending demand. Hence we started with this”

    SleepyPanda – Products/Services

    Sleepypanda Comforts Private Limited is the manufacturer and wholesaler of Vita Ortho Memory Foam Mattress, Mattress Protector, vita Ortho and Luna dual comfort Ortho mattresses, natural yoga mats (Samba, Darba, Banana), Sofa cum bed, memory foam, and microfiber pillows.

    USP and How the Product Works

    SleepyPanda helps you to get rid of sleepless nights. Its Vita Ortho memory mattress helps to get relief in Backache, Cool gel technology used in memory foam helps to maintain the body temperature as per the room temperature, 100 night trial period – if the customer doesn’t like the product then they can return it with full refund assured.

    Indian consumers are still unaware of the necessity of a modern bedding space in today’s hectic and chaotic lifestyle. As a result, they continue to use traditional products, which not only fail to guarantee quality but are also highly overpriced. SleepyPanda endeavors to change this perception. The brand also provides 100-night trials of ortho mattresses so that consumers can make experience-based decisions after using them firsthand. Other added benefits include free shipping and a whopping 10-year warranty.


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    SleepyPanda – Founders

    Monica Thakur, Suhas Masuti, and Veerendra Koujalagi are the founding team of SleepyPanda.

    “We are Mutual friends and one day I informed them of the idea behind good sleep and everyone showed interest to start this brand” Monica added.

    Stressing on SleepyPanda’s Work culture, Monica says – It is flexible. Employees are encouraged to work when they like and how they like it’s just that the work should be effective and completed in time.

    The significance of the name SleepyPanda – As pandas live half of their life in resting, enjoying, and sleeping, Panda was incorporated in the name and logo. The team wants users of its mattress to experience the same sleep as a panda with no worries.

    SleepyPanda Logo

    SleepyPanda – Growth

    Since its inception, SleepyPanda has been growing immensely, with 35 mattresses sold in the first week itself. The company targets to sell at least 1200 mattresses per month and secure 100 Cr sales by the end of FY21. Although the brand is present in PAN-India, it majorly aims to cater to the South India market, including Bangalore, Tamil Nadu, Hyderabad, Telangana, Kerala, followed by Mumbai and Goa.

    Further, it looks forward to becoming a thought leader in the modern bedding space by crafting high-quality products to address all consumer concerns, while also giving back to society through various CSR initiatives, and thus making a difference in the world, globally.

    SleepyPanda – Business Model and Revenue Model

    SleepyPanda’s business model is simple, B2C i.e, Business to Consumers. It is the process of selling products and services directly between a business and consumers. SleepyPanda makes money by selling its products online.

    SleepyPanda products
    SleepyPanda Revenue Model

    SleepyPanda – Competitors

    SleepyPanda’s top competitors are Wakefit, Sleepycat, Emma, flo Mattress, and Duroflex.


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    SleepyPanda – Tools used to run startup

    Few tools which SleepyPanda uses to run the startup – Google Analytics helps SleepyPanda to track the traffic on its website and Freshdesk for CRM ticketing tool.

    SleepyPanda – Future Plans

    SleepyPanda plans to add new technology depending upon the demand and requirement. “Once the bedding industry is set we will get into home furniture.” says Monica Thakur, Founder of SleepyPanda.

    SleepyPanda – FAQs

    What is SleepyPanda?

    SleepyPanda deals with the mattress and provides comfort at an affordable price.

    Who are the founders of SleepyPanda?

    Monica Thakur, Suhas Masuti, and Veerendra Koujalagi are the founding team of SleepyPanda.

    Is SleepyPanda an Indian Company?

    Yes, SleepyPanda is an Indian company headquartered in Bangalore.

    How SleepyPanda makes money?

    SleepyPanda’s business model is simple, B2C i.e, Business to Consumers. it makes money by selling products online. Its products include – Vita Ortho Memory Foam Mattress, Mattress Protector, Microfibre Pillows, etc.,