In an effort to establish the nation’s first international phone brand, London-based smartphone manufacturer Nothing, which is well-known for its transparent device designs, is increasing investments in India and focusing on young people in the most populous country in the world.
On September 25, the unicorn firm revealed its plan, stating that it would establish a joint venture with Optiemus Infracom, an Indian manufacturing company that plans to invest over $100 million in the nation over the following three years.
Additionally, the U.K. corporation is moving its subbrand, CMF, to India and intends to establish the South Asian nation as its global centre for product manufacturing and export. Chief Executive Carl Pei explained why he believes there is significant development potential in the industry by stating that the government has been actively promoting the “Make in India” initiative for the past ten years.
Nothing CEO Points India as Emerging Market
Pei also emphasised the growing maturity and talent of the Indian market. The brand sees a huge chance to establish India’s first smartphone or smart-hardware company that can expand internationally, he told The Wall Street Journal. ‘It has never been done here before,’ he continued.
In the very competitive global smartphone market, few companies outside of China have been able to compete with companies like Apple and Samsung in recent years. According to Pei, India is Nothing’s largest market, followed by Europe, but the company does not anticipate achieving a 2% market share there this year.
Nothing is placing bets that its Gen Z clientele will propel it to new heights. Nothing in its industry has the youngest user base, according to Pei. Its users are 26 years old on average. Their first or second phone is still being delivered to them. It’s been a calculated approach, and so far it’s working well, since occasionally kids can be a little rebellious and don’t want the same product as their parents and uncle.”
The industry is nothing new to Pei. In 2013, he co-founded OnePlus, a smartphone maker based in Shenzhen, China. Prior to founding OnePlus with former Oppo vice president Pete Lau, he had experience working for Chinese electronics manufacturing firms Meizu and Oppo.
Nothing Rapidly Expanding its Network
Pie’s most recent business endeavour, Nothing, was last valued at $1.3 billion and has been expanding quickly since its creation in 2020. The consumer technology company’s sales are expected to double from 2024 to $1 billion this year.
China has been the source of all exports to markets outside of India, but the company is beginning to export goods from both nations, Pei said. According to Counterpoint Research, Nothing grew at the fastest rate in India during the second quarter for the sixth consecutive quarter. According to Chow, the company is working to develop a devoted clientele over the long haul while advancing AI-powered services and products. “Scale is the short-term challenge.”
Quick Shots
•Moving subbrand CMF to India, positioning
the country as a global hub for manufacturing and exports.
•CEO Carl Pei highlights India’s emerging
market potential and talent pool, backed by the Make in India initiative.
•Nothing aims to be India’s first globally
expanding smartphone and smart-hardware brand.
•The brand’s average user age is 26, with a
strong focus on first- and second-time phone buyers.
According to a prominent media outlet, Vishesh Khurana, a cofounder of Shiprocket, has been appointed as an advisor by San Francisco-based cryptocurrency trading platform Kraken, which is planning to relaunch its services in India. According to the report, Khurana will oversee Kraken’s operations in India. According to reports, Kraken will shortly interact with local authorities to submit applications for operating licenses. At the moment, Khurana is a managing partner at Tribe Capital India, a venture capital firm. Tribe Capital’s founder, Arjun Sethi, is currently Kraken’s co-CEO. A spokesperson for Kraken confirmed that the company is seeking authorisation and that Vishesh (Khurana) is functioning as an advisor to the firm.
Why Kraken was Banned?
In early 2024, Kraken and eight other cryptocurrency exchanges were banned from India for violating the nation’s anti-money laundering regulations. Cryptocurrency exchanges operating in India are required to abide by the Prevention of Money Laundering Act (PMLA), which includes reporting suspicious transactions, adhering to know-your-customer (KYC) guidelines, and registering with the Financial Intelligence Unit (FIU). Several media outlets reported in September of last year that in order to resume operations, offshore cryptocurrency exchanges could also need to pay outstanding goods and services tax (GST) obligations. Among the offshore cryptocurrency trading platforms that the FIU has approved to resume operations thus far are Binance and KuCoin.
Reasons for Re-Entering the Indian Market
Following a surge in the value of major cryptocurrencies like Bitcoin, which is currently trading at almost all-time highs, Kraken aims to re-enter India. According to CoinMarketCap, Bitcoin was trading at over $96,000 on 19 February 2025. Based on 24-hour trading volume, CoinMarketCap ranked Kraken as the seventh-largest cryptocurrency exchange globally on February 19. The biggest was Binance, which was followed by Coinbase and Bybit. Sethi disclosed in a blog post on January 31 that Kraken made $1.5 billion in 2024, more than doubling $671 million in 2023, when the markets were weak.
According to Sethi, clients trusted us with 2.5 million funded accounts and $42.8 billion in platform assets over the course of the year. Kraken’s average revenue per customer is now well over $2,000, significantly beyond any similar statistic recently seen from traditional or cryptocurrency exchanges. In 2024, total trading volumes hit $665 billion.
Today, the brand is setting itself up for even more acceleration due to industry tailwinds and more regulatory certainty, both domestically and internationally. The election of Donald Trump as the US president has given cryptocurrencies a significant boost as an asset. According to a global news outlet, Trump has stated his strong support for digital assets and even pledged during his campaign to make the US the “crypto capital of the planet.”
Hailed as one of the world’s most valuable companies, Tesla Inc., is currently the world’s most valuable automaker as well. An American multinational headquartered in Austin, Texas it functions in the automotive, artificial intelligence, and clean energy space. Tesla’s product repertoire boasts of designing and manufacturing electric vehicles (cars & trucks), battery energy storage (home to grid-scale), solar panels and solar roof tiles, and related products and services. In the year 2021, Tesla Inc. recorded the most worldwide sales capturing 21% of the battery-electric market and 14% of the plug-in market. Tesla Energy, a subsidiary of Tesla Inc., develops and installs photovoltaic systems in the US. The company is also one of the largest global suppliers of battery energy storage systems.
The company was incorporated as Tesla Motors, Inc., on July 1, 2003, by Martin Eberhard and Marc Tarpenning, who also served as CEO and CFO respectively. It was Eberhard’s vision to build a car manufacturer that was also a technology company with its core technologies as the battery, computer software, and proprietary motor. Their third employee, Ian Wright, joined the team a few months later. It was in February 2004 when the company raised USD 7.5 million in Series A funding that included USD 6.5 million from the enigmatic Elon Musk. With the highest amount contributed, Musk assumed the position of Chairman of the Board of Directors as he became the largest shareholder of Tesla. A couple of months later, by May 2004, J.B. Straubel joined the company as the Chief Technical Officer.
It was in September 2009 that a lawsuit agreement by Eberhard and Tesla allowed all five – Martin Eberhard, Marc Tarpenning, Ian Wright, Elon Musk, and J.B. Straubel, to call themselves the co-founders of Tesla Motors Inc.
Tesla’s Products and Expansion
The first car that Tesla officially revealed to the public was the Roadster in July 2006 and began its production in 2008. Two years later, the company purchased the Tesla Factory in Fremont from Toyota for USD 42 million. This was to begin the production of their new offering – Model S. In June of the same year, Tesla Inc. also went public through its IPO on NASDAQ. Tesla launched its second car, the Model S luxury sedan in June 2012 which went on to become the first electric car to top the monthly sales ranking within the country.
By the year 2015, Tesla entered the energy storage market and unveiled Tesla Powerwall and Tesla Powerpack battery packs. By September of the same year, the company also began shipping its third vehicle – Tesla Model X, the luxury SUV.
Tesla acquired SolarCity and entered the photovoltaics market in November 2016 and changed its name to Tesla Inc., in February 2017 to reflect on its expanding business. In 2017, the company also began selling its fourth vehicle model called the Model 3 sedan, which became the world’s best-selling plug-in electric car for 2018.
It was in the year 2019 that Tesla opened its first Gigafactory in Shanghai, China marking its first foray into global expansion. By 2020, it also began constructing its new Gigafactory in Berlin, Germany, and one more in Texas, United States. The same year it also began delivering its fifth vehicle model – the Model Y crossover. By July 2020, Tesla Inc. became the world’s most valuable automaker by market capitalization by reaching a valuation of USD 206 billion. The company also became eligible for inclusion in the S&P 500 index after it reported consistent profits for four consecutive quarters between July 2019 and June 2020 and was added in December 2020. By October 2021, Tesla’s market capitalization reached USD 1 trillion and in March 2022 launched its new car factory in Berlin which is the largest for electric vehicles in Europe.
Tesla and India
In the year 2021, Tesla officially incorporated an Indian company in Bengaluru as Indian government officials stated that due consideration was being given to Tesla’s proposal of a sharp reduction in import duties for electric cars. However, even after all this time, the company is yet to move forward with service centers and supercharger stations.
Elon musk took to Twitter and posted – “Tesla will not put a manufacturing plant in any location where we are not allowed to first sell and service cars.”
This tweet came in response to the Indian government’s non-acceptance of Musk’s demand of reducing import duties on Tesla vehicles. Currently, India levies a 100% tax on imported cars costing upwards of USD 40,000 and 60% on cars that are valued at less than USD 40,000. These import taxes are inclusive of insurance and shipping expenses.
Elon Musk blames ‘government challenges’ for Tesla’s India delay
Nitin Gadkari, Minister of Road Transport and Highways of India clarified at the ‘Raisina Dialogue 2022’ held in April 2022 that it cannot be a good proposition for India if Musk wants to manufacture Tesla cars in China and sell in India. He went on to say – “Our request to him is to come to India and manufacture here. We have no problems. The vendors are available, and we offer all kinds of technology and because of that, Musk can reduce the cost. India is a huge market and offers good export opportunities too. Musk can export Tesla cars from India.”
In another interview with a media channel, Gadkari said – “Elon Musk is welcome in India. However, it will not be possible if he only manufactures in China and wants a concession for marketing in India.” He went on to say that Tesla can avail of all concessions and other benefits only if it manufactures its cars in India.
In response to this Musk tweeted – “Tesla isn’t in India yet due to challenges with the government.” He went on to clarify that he is ready to launch cars in India but the country’s import duties on EVs, according to him, are the highest in the world.
Conclusion
Between the years 2015 and 2020, Tesla expanded quickly, successfully acquiring many companies and increasing capabilities in battery technology. The company also increased its global presence within that time frame. However, the Indian government is maintaining a firm position regarding Tesla’s Indian foray. Union Minister Mahendra Nath Pandey, in July 2022, categorically said that Tesla can only come to India if it complies with the Atmanirbhar Bharat policy of the country. Hopefully, both parties can reach a mutually beneficial resolution soon.
FAQs
What are the primary reasons for Tesla’s delayed entry into the Indian market?
The primary reasons for Tesla’s delayed entry into the Indian market are high import duties, lack of charging infrastructure, and regulatory hurdles.
What steps can Tesla take to overcome the challenges of entering the Indian market?
Tesla can take several steps to overcome the challenges of entering the Indian market, including:
Affiliate Marketing is the next big thing in the Indian market. With the maximum amount of scope in India, it can make you earn big bucks by not investing much. With the world moving forward people now want something better and new with each passing day. Affiliate marketing in India is a revolutionizing step towards a different kind of marketing.
Affiliate Marketing has been a new involvement in the Indian market as all the conventional ways have started to become a thing of the past. It is a type of marketing that is based on the performance of the person in which the person acts as a mediator between the consumer and the company selling the product to the consumer. The affiliate earns a commission on each and every sale he sells to the customer by different companies. Flipkart, Amazon, Godaddy, Bigrocks, etc. are big companies in Affiliate marketing in India.
People can earn a good source of income at the comfort of their home. More and more people are trying to become a part of it and earning a good amount of income through this new concept.
Increase in the digital buying sector in the past 5 to 6 years
How does Affiliate Marketing Work?
The whole process consists of:
Merchant
Affiliate Network
Affiliate
Process of Affiliate marketing
Just with the help of your laptop and a good internet connection you are ready to go for this course. So, if a person likes some product on any of the online platforms you have referred to him you will get a certain amount of commission for that product. The best part of Affiliate marketing is that if you suggested one product and the person ends up buying more than one product all the commissions will go into your pocket.
For example, you suggested a mobile phone to a person on an E-Commerce site like amazon but the person also ended up buying earphones back cover, and a screen guard along with the phone. You will be getting the commission on all of the products the customer has bought.
How to Start Affiliate Marketing in India?
You just need to follow thesesimple steps to become an Affiliate Marketer.
Step 1– First of all, search up the internet and find which product you want to promote. It would be better to find a product which is in demand according to the situation of the market at that moment.
Step 2-Then, search for any affiliate program for example Amazon affiliate, Flipkart affiliate, and sign up for it. Most of them are free of cost.
Step 3– After signing up, you can generate your unique affiliate link from the Affiliate Area.
Step 4– Now after the generation of link, you have to start the promotion process of that link and also the products you want the customer to buy.
Step 5– If a customer buys a product with the help of your link then you would be earning a commission on that product. The best part is that if you have recommended one product and the customer ends up buying more than one product you will be getting the commission on all of the products.
A very bright future is expected in the Indian market and people are looking forward to it now. It has been a growing market for the past 5 years and is expected to rise more. With increasing demand, it can create a great market all over the world and not just in India.
With a lower amount of risk and chances of getting higher rewards, this is a very great field that has been untouched in the Indian market.
The competition in the Indian market is very low at this moment and this can be so much helpful to boom up your skills in this field and earn a hefty amount of money.
Top Indian Affiliate Networks
Indian affiliate markets
Amazon Affiliate
Amazon in India has been one of the leading E-commerce giants in India and it does offer a great opportunity in this field. This is the most widely used nowadays in India and will help you earn in the easiest way. People are earning a commission from 0.3% to 12% through the Amazon affiliate program. For beginners it is the best platform to develop the skills in this field.
Affiliate Marketing For Beginners in India
Flipkart Affiliate
Flipkart has been in the Indian market quite before Amazon and has been an early player in this game. Offering the same services as Amazon and with no fees just by generating a large number of traffic in your from other websites to the Flipkart and earn a hefty amount with the help of the commission. People can earn up to 15% of commission with the help of every purchase a customer is making.
eBay Affiliate Program
This program by eBay is the most perfect one for the person who is looking for quick money. Anyone can subscribe it and earn money without investing any money.
People can earn a commission of up to 12% and it allows both the person and the seller a good amount of money which can be high and real quick.
GoDaddy
Providing 100% commission and providing other plans to GoDaddy affiliate program is a good option to join. People can easily earn by sending their customers to the website and asking them to place their banner with the contact of the person who has referred this to them. It will help to earn with every single sale made through the help of the person’s advertisement.
Nearbuy
Nearbuy is a platform providing easy dine-in solutions to people with pre-booking system and giving a good amount of discounts in restaurants and cafes. It just creates a link and you just have to share that link among people and with each sale through that click, the commission is yours.
Bigrock
Providing a large amount of commission as compared to other affiliate programs Bigrock is one of the top-rated domains in the Indian market.
By simple steps of just signing in and referring the customers, you can be earning a good amount of money. For people who are interested in blogging and web designing, it’s a great platform for them and provides to get big in their field.
How Affiliate Marketing can be Useful at the Moment?
With the current situation of Covid-19 working from home has been started to get more emphasized as compared to going in offices for work. Developing skills in Affiliate marketing is very easy and can be learned by anyone. Also, people preferring online services more as compared to going outside will also help you to provide a good amount of sales and earn a large commission. This is a great time to learn and pitch up your skills in this department and make this a great opportunity at the moment.
Future of Affiliate Marketing in India
The future of Affiliate marketing in India seems bright as people are making lots of money through it every month now. Companies are spending lots of money to market their products and services through affiliates already. To buy products and services people are getting more into online, so naturally, businesses find affiliate marketing more useful to them. For those who want to make money through this, companies are willing to pay a lot as commissions. It is already a hit way of marketing and with time it is only going to get bigger in the future.
The payment depends upon the content and network of the Individual, so if you are having both, you can earn up to $1000 only with 20-40 hours of monthly work.
India has become the world’s 3rd-largest start-up base, with 3,100 start-ups provisionally rising 2.2 times from here. This exponential rise in startups has allowed startup media to appear. These sites now cover all start-ups, whether it be startup stories or news about recent startups, their founders and so on. Some media startups in India that cover these segments are:
POPxo is the largest online community in India for women to read, watch and shop. It’s a safe place for women to lead their best lives- “Take it a POP.” POPxo is designed for the convergence of advertising and commerce from content to private label brand. POPxo posts content in six languages—English, Hindi, Marathi, Bangladesh, Tamil and Telugu—that attracts more than 39 million visitors per month, spending over 3 million hours on all its platforms. Leading brands focus on this key audience with POPxo. All this is enabled by data-driven insights into young women’s lives and hearts in India.
Wittyfeed
Modern day platform blogging for everyone
Indeed, WittyFeed, the article and listicle website, is the largest Indian content company today and the second biggest traffic number company in the world. In the short time since the launch of WittyFeed in 2014, they have been a pioneer, excluding worldwide Buzzfeed. The two founders, Singhal and Vaishnav, have had big success on Facebook as well with 4.2 million followers on the page. “We realized that it was time to monetize the public with this figure. We have also come to the conclusion, with our research and experience, that there is a boggling mind for the number of people in the virtual world, but there is an immense gap in the quality and volume of the content on the offer.”
Pocket Aces
Original Material for the millennium
Pocket Aces from Mumbai produces and distributes original material to the audience of the millennium. In July Netflix collaborated with the Content Studio of Pocket Aces, Dice Media, to produce worldwide scripted shows beginning with the new Little Things season. As more and more people get access to the internet via their phones, their taste is evolving. Right now, there are so many creators who are doing sexist, disability content…its old school, cheap humor. So all focus is on fresh content for the new generation.
Arre
It offers content in film, audio, text, and doodles, spanning diverse genres
Arre is open OTT, which was launched in October 2015, and provides original content both on its own website (arre.co.in & Arre apps & social channels), as well as on 20 platforms. It offers content in film, audio, text and doodles, spanning diverse genres such as fiction, factual entertainment, documentary, social exploration and much more.
Vokal
Where India shares knowledge
For Indian non-English Internet users, Vokal is a peer-to-peer information and opinion-sharing site. Currently, the Bengaluru-based company offers Hindi content and plans to start in several languages. Vokal also has a live video streaming feature and reports that its platform contains more than 300K questions. There are more than a thousand questions on specific subjects every day.
ShareChat
Sharechat is an Indian social media and social networking service, based in Bangalore, India.
Sharechat, a social channel of regional language, saw its valuation shoot seven times last year (2018) in the fundraising round of $100 million (InR 720 cr). Daily active users have increased from five minutes in April-May to eight minutes in September in the Bengaluru business. Sharechat would like to go deeper into micro-markets, including north-east India, before it starts focusing on the monetization of its service through ads, marketing and in-app purchases next year.
Play Simple
Gaming Platform for Indian mobile games market
A few years after raising $3.8 million from the most significant venture capital funds, SAIF partners and Chiratae Ventures, mobile game platform PlaySimple looks forward to making most of 2019. (formerly known as IDG Ventures India). Siddharth Jain and his Zynga, colleagues Suraj Nalin and Preeti Reddy and Siddhanth Jain software engineer, created the Bengaluru-based startup. Estimates indicate that the Indian mobile games market is expected to amount to $1.1 billion by 2020, and there will be 628 million users at that time.
Conclusion
These startup’s are paving the way for all the emerging startups entering in the Indian Market. Start-ups emerged as this country’s growth engine, funded by risk entrepreneurs who spent resources on India in recent years and founders who spent money recruiting employees in crowds. In order to capitalize on the demographic gain, India needs to generate 10 million jobs per year. For the country’s future growth, entrepreneurs are important. It will be a mission-critical endeavor, in order to deliver the promised troika for food, clothing and shelters, to foster the spirit of creativity and to build the skills that support entrepreneurship among our young population.
FAQs
What is a media startup?
A startup that acts as a media for startups is known as a media startup. These sites cover all start-ups, whether it be startup stories or news about recent startups, their founders and so on.
India is one of the largest growing markets for the automobile industry in the world and Mahindra and Mahindra is one of a kind automobile company that has evolved and changed the markets too. Mahindra advertises and puts out content that is entertaining to the targeted people anywhere in the globe and by doing so, Mahindra has attracted a global audience for many years.
Mahindra and Mahindra has taken several steps in order to promote their products which are vehicles across the globe. The company decided to use the visual media, social media, physical media and the print media so that the people become aware of its potential products.
About Mahindra and Mahindra
Mahindra and Mahindra (M&M) is one of the largest private companies in India dominating the automobile industry for decades. M&M is known as a farm equipment unit and is also the 3rd largest producer of tractors in the world and it has two major operating divisions produces more than 100,000 tractors a year.
Mahindra and Mahindra sold around more than 85,000 in the year 2005, achieving a growth rate of 30 % in the previous year. Almost 6 million farmers in India depend upon this magnificent organization.
The company’s tractor exports to the regions like the US, Africa, and several other countries in South East Asia face close competition. The company set up its manufacturing facilities at multiple locations increases the complexity of the supply operations. Therefore, the company needed an integrated solution that is able to link all the plants to optimize costs and operational efficiency and respond swiftly to customer requirements.
History of Mahindra and Mahindra
The history of this giant company illustrates the role of leadership in transforming an ageing family business into a formidable modern business player which is indeed suitable for courses on managing the family business and all sorts of strategy.
Mahindra and Mahindra, a core conglomerate Mahindra Group, was founded by Mahindra brothers Harikrishnan, Jayakrishnan and Jagdish Chandra Mahindra along with Malik Ghulam Muhammad in 1945 as Mahindra and Mohamed, a steel trading company. Anand Mahindra whos is present Chairman of Mahindra Group, is the grandson of Jagdish Chandra Mahindra.
Mahindra & Mohamed changed its name to the current Mahindra & Mahindra in the year 1947 after India-Pakistan partition and entered the automotive manufacturing business when they started the licensed production of Jeep.
Currently, M&M operates six plants in India. Its Nasik plant, which started its operations in 1980 produces five different types of vehicles, which includes main models of Scorpio and Xylo, with an annual production of 200,000 vehicles.
M&M started its E-Business initiatives in 1995 itself. This Business started with the launch of a dedicated network across 8 manufacturing locations, 33 area offices and 4 branch offices. In the year 1996, the company launched its website mahindraworld.com in the month of June, which was one of the first corporate websites.
Anand G. Mahindra is the managing director of Mahindra and Mahindra group and is given credits for turning around his inherited family business into a highly professionalized multinational firm operating in diverse business segments.
He transformed M&M from a farm equipment manufacturer into a Utility Vehicle manufacturer. By the year 2008, M&M was the leader in the Utility Vehicle segment of India. The strategies resulted in the creation of Scorpio which is M&M’s Sports Utility Vehicle (SUV). It has been the company’s claim to fame in the national and international arena. Mahindra is now venturing into all sorts of segments in the automotive industry.
Products of Mahindra and Mahindra
Mahindra and Mahindra’s Tractor Market
Mahindra and Mahindra is the major player in the tractor world in India. After an amazing growth for a few years, the tractor market in India had stagnated during the years 1998-2001.
Mahindra has been selling its tractor automobiles and utility vehicles in foreign markets including the USA. Some of the components and raw products have been imported from abroad. M&M has a 100 % subsidiary in the USA, with a strong network of 100 dealers.
Part of the expansion strategy to build a global supply chain, Mahindra USA also signed an MoU with the Korean tractor organization called Tong Yang, according to them, Mahindra will source high horsepower and sell them around the world under the Mahindra brand name.
Mahindra and Mahindra’s Growth
Mahindra and Mahindra is India’s leading SUV manufacturer auto sales numbers which stood at around 37,925 units during the year 2015 and 36,328 units during December 2014, showing a growth of 4%.
Net Revenue of Mahindra and Mahindra
A huge amount of Mahindra’s growth has come from business acquisitions. In the span of last few years, the company had bought majority stakes in Korean automaker Ssangyong, IT Company Satyam Computer Services, electric car maker Reva, two-wheeler maker Kinetic, Punjab Tractors and Australia’s Gippsland Aeronautics.
M&M has also built globally competitive products in the automotive industry. The company exports its tractors to various countries and it is also planning to export the company’s flagship product, Scorpio to the US and Europe.
Company’s Future Plans
Mahindra and Mahindra company’s future plans include entering into a variety of segments in the automotive segment using its Research and Development capabilities.
However, the new and emerging market companies like Mahindra suffer from various challenges like institutional voids, constant changes in consumer behaviour and lack of brand recognition, that test their ability to compete with global giants. However, the low-cost model alone cannot always formulate a winning strategy.
The Bottom Line
Mahindra and Mahindra also makes a partnership with multinational companies securing the future of itself. The company has touched many platforms and established itself a secure place in the Indian as well as global market.
India has been a growing country for a while now, people have started to make a different kind of shift in their lifestyle by switching to home automation. With a busy lifestyle nowadays time management has become the most important aspect of daily life. People are looking forward to use this automatic equipment to make their life more comfortable and lessening the amount of time spent on daily chores.
Smart home is a process in which all the devices in our household is connected to the Wifi network of our houses and helps to make things much easier. For example instead of changing the speed of the fan with a regulator we can directly control its speed with the help of our mobile by changing the speed automatically through remote. The CCTV cameras placed at the entry of the houses also come under the same as it helps for the safety of the people.
Home automation system has started to become a major part of today’s generation as it is helping the people in every aspect. Home automation has also started playing an important role in providing relief to a busy daily life of a person. IoT based home automation tracking the daily life for example the taste in their music and the device plays it in the morning to provide a relaxed mind to the user. Smart mattresses have also started to develop which helps in adjusting their comfort according the required needs of the person. People have started to rely on this and their has been a growth in demand for a better future in the past 5 to 6 years.
Iot has played a major role in developing this type of market across India and is a great opportunity for the development of the nation. It can be play an important role and can become a revolutionary element in the country’s development.
Smart Home India
Prospering Market In India
India Home Automation Market
According to the stats given by Statista, $3 billion market has been estimated this year and a two times of increase is expected in the next two years ( $6 billion by 2022). At the global front it is expected to cross around $54 billion.
Panasonic has become one of the key companies to bring this revolution in the Indian market. They have brought lot of new home automation products which helps in creating a better Eco friendly environment and also an automatic eco system. Panasonic have created a system in which person can operate with any of the device and can get to know the power consumption of the product and how much energy is not required and many other automated things.
Different devices being controlled by just a click
Smart TV
Smart TV has been one of the great revolution in the modern day era which has been switched by many of the households. Netflix, Amazon and many other streaming services has created a big impact in the entertainment industries and Smart TV has been a great help for this industry by making it easier for viewers to only watch what they want to. It is much user friendly than the old cable services and customers only have to pay for what they want to watch. People can also control their Smart TV just with the help of their mobile phones which makes it more easier for them.
Air Conditioners
Air Conditioners have also been the part of this revolution of home automation as new Air Conditioners are being made which automatically changes its temperature with the help of sensors according to the temperature outside and inside the room. These sensors sense the atmosphere around and customize the changes accordingly. User does not even need to change the temperature time to time. They have also created a new technology in which if the filter of the air conditioner is choked with impurities the sensors will send an alert to the company and an expert will be at your doorstep in a while and fix that. There is no need of complaining and waiting for a person to fix the issues. Even when the servicing is needed the devices will send a message to the experts and there is no need of contacting customer care anymore.
Smart Speakers
Smart speakers like Google Home and Amazon Alexa has become one of a big hit in the home automation market and India’s market has played a major role in this revolution. It helps to adjust and play song just by listening to the command of the user and plays the song according to the mood of the user. These devices not just a normal speaker to just play musics it also helps to set up the lighting according to the mood, helps in getting daily news and does many other things according to the command.
Air Purifiers
Having an healthy environment in and outside have become a necessity now. Due to increase in pollution day by day and carbon emission through vehicles the environment has become a big threat. Air Purifiers plays an important role in making a better environment around us. Automatic Air Purifiers has been a boon to this deteriorating environment. These automated air purifiers helps in emitting a fresh air while taking in the impurities and converting them into the fresh ones. It helps in providing a anti allergy atmosphere and helps cleaning the inside air fresh and clean.
Demand of these automated devices has increased in India at a faster pace as aspects like connectivity, entertainment, security, etc. have played an important role in helping this automation market to create a web of large market around India. With the 5G connectivity on its way, it is expected that this market gonna boom more in the coming years and will create a very big impact as more and more people will try to become a part of it.
These automated devices are although costly as compared to the normal devices as they come under the luxury category, but changes are being made to make them more affordable for the normal customers. Automatic bulbs were launched 7 years ago and were having a cost of around Rs 2400 but the prices have been dropped to 1200. Even this amount is around 6 times higher than the normal bulb, but changes are being made so more and more people are able to afford and help themselves for a better change in their life.
