Tag: Independance Day

  • Redefining Freedom at Work: How People & Culture Teams Can Champion Autonomy, Inclusion, and Purpose

    This article has been contributed by Amruta Kharnal, Senior Manager – People & Culture at Beyond Key.

    In the modern workplace, independence goes beyond adaptable timetables and remote work policies. It is about empowering people to give their all to their employment, make important contributions, and connect what they do with a shared sense of purpose. People & Culture (P&C) teams, which have evolved beyond conventional Human Resources, have the opportunity to redefine this freedom by fostering environments that emphasize autonomy, inclusivity, and meaning. This article investigates innovative, effective solutions for P&C teams to promote these principles, providing new insights into creating workplaces where employees not only succeed but flourish.

    Redefining Freedom at Work
    Redefining Freedom at Work

    Autonomy: Giving Choice in Structure

    Autonomy is often mistaken with unbridled freedom, which brings about instability and misalignment. Instead, autonomy allows one to have options in an established framework that balances accountability and adaptability. P&C teams can facilitate this through the promotion of the idea of “bounded autonomy,” where individuals are free to make decisions within established parameters, for instance, deadlines or objectives. To effectively implement bounded autonomy, P&C teams can:

    Set Clear Expectations

    Define measurable objectives so that employees understand the “what” while having control over the “how.” For example, a marketing team may be entrusted with growing brand engagement by 10% yet given freedom to develop campaign techniques.


    Azadi 2.0: How Indian Startups Are Redefining Freedom in the Workplace
    Discover how Indian startups are transforming workplace freedom with flexible work, inclusive cultures, and innovation-driven environments in the new era of Azadi 2.0.


    Offer Skill Development Tools

    Offer workers access to digital learning platforms, mentorship schemes, and cross-functional training to enable them to make independent decisions. This increases confidence and capability, so independence is not overwhelming.

    Create Feedback Loops

    Consistently gather worker feedback using surveys or individual check-ins to enhance autonomy designs, resolving problems like blurry boundaries or a lack of support.

    Inclusion: Creating a Feeling of Belonging through Day-to-Day Behaviour

    The objective of inclusion is to create a setting in which every person is heard, respected, and welcomed, and not merely to recruit diverse people or follow diversity policies. Although they are required, diversity policies alone cannot ensure inclusion.

    “Micro-inclusions”—small, deliberate behaviors that signal active engagement in regular interactions—are an effective but underleveraged tactic. Examples include having meetings to offer space for quieter voices to be heard, recognizing cultural or personal milestones in team communications, and using inclusive language in announcements to the whole company. In a 2024 Deloitte survey, firms that prioritize micro-inclusions have a 25% greater rate of employee-reported belonging than those who only prioritize diversity hiring.

    P&C employees can promote inclusion by:

    Amplifying Underrepresented Voices

    Creating forums, such as employee resource groups (ERGs) or anonymous feedback mechanisms, to provide diverse perspectives with a voice. For example, an ERG for neurodiverse employees may offer insights into workplace accommodations.

    Training in Empathy and Cultural Competency

    To assist teams in working respectfully across differences, conduct training in active listening, self-bias, and cross-cultural communication. All these are important in hybrid or multinational settings where misunderstandings can easily occur.

    Personalizing Recognition

    Shift away from generic recognition to honor contributions in ways that speak to people’s different backgrounds. A public shout-out may be meaningful to some employees, while others will appreciate a private message or a culturally contextualized gesture. Inclusion is an ongoing process, not a project. Micro-inclusions can help P&C teams build a work environment where employees feel comfortable offering their ideas, driving greater innovation, collaboration, and retention.


    Workplace Freedom: Redefining Independence for India’s Modern Professionals
    Discover how Indian workplaces are embracing flexibility, autonomy, and innovation to redefine independence for today’s professionals.


    Purpose: Connecting Individual and Organizational Missions

    Purpose is the foundation of meaningful labour. No matter if it’s furthering the mission of their business or alleviating a social cause, employees need to feel that what they’re doing is making an impact. P&C departments play a key role in closing the gap between individual aspirations and organizational goals, forming a sense of purpose that sparks commitment and enthusiasm.

    A new method is “purpose mapping,” a process in which P&C teams assist employees in aligning their own values with their roles. For example, a customer service person who values community may be encouraged to view their work as one of creating trust with clients and boosting the organization’s market reputation.

    To establish purpose, P&C teams can:

    Host Purpose Workshops

    Organize workshops where staff members can reflect on their values and discover how their positions align with the organization’s objectives. To help participants make their goals more concrete, these seminars may incorporate guided activities like writing or creating vision boards.

    Tell Meaningful Stories

    Emphasize actual instances of how individual efforts benefit companies in their endeavours, such as internal newsletters, team gatherings, or town halls for the entire organization. Giving abstract goals a concrete form could be facilitated, for example, by providing examples of how a product enhancement improved the lives of customers.


    How HR & Leaders Use Independence Day to Build Workplace Culture | Employee Engagement Ideas
    Discover how HR and leadership teams transform Independence Day into a meaningful culture-building moment through inclusive celebrations, employee engagement, and values-driven initiatives.


    Integrate Purpose Into Onboarding

    Explain the company’s mission to new hires in a way that motivates them to connect their own goals to the bigger picture. Peer mentors or senior executives may share their own experiences that are driven by a sense of purpose.

    Overcoming Obstacles to Freedom

    Redefining freedom at work presents problems such as opposition to change, resource limits, and cultural inertia. To maintain success, P&C teams must anticipate and overcome these impediments ahead of time.

    Autonomy Resistance

    Some supervisors are worried about retaining control as employees enjoy more flexibility. To deal with this, P&C teams may teach leaders in trust-based administration, give data on the benefits of freedom, and carry out small-scale autonomy initiatives to demonstrate success.

    Inclusion Fatigue

    Employees may feel overwhelmed by ongoing diversity measures, particularly if they appear performative. P&C teams can address this by concentrating on genuine, low-effort micro-inclusions that blend in with daily work, such as inclusive meeting rules.

    Purpose Misalignment

    In fast-paced organizations, purpose may appear abstract or divorced from daily tasks. P&C teams should anchor their purpose in concrete instances, such as connecting a sales effort to its impact on customer outcomes or community progress.

    Leveraging Technology to Increase Freedom

    Technology can support P&C efforts to promote workplace independence, but it must be utilized carefully to prevent depersonalising the employee experience. Employee engagement platforms can aid with micro-inclusions by enabling real-time recognition and cross-functional collaboration. Driven by AI feedback systems, it may assess employee sentiment to identify gaps in belonging or purpose, helping P&C teams to act rapidly. However, over-dependence on technology could end up creating an ineffective workplace. P&C teams should prioritize tools that improve human connection, such as virtual collaboration spaces that foster genuine connections. Using technology as a catalyst rather than a crutch allows P&C teams to scale their efforts to encourage freedom while maintaining a personal touch.

    In conclusion, in order to redefine workplace freedom, P&C teams must change from serving as administrative gatekeepers to creating strategic cultures. They may create work environments where employees feel valued, empowered, and a part of a larger cause by promoting independence, diversity, and purpose. This is about creating an environment where people can thrive as who they really are, not only about increasing engagement or retention.

    To begin, P&C leaders should assess their existing procedures. Are employees able to make decisions? Does everyone believe they have been heard? Is the organization’s mission defined and meaningful? Actionable efforts can then be implemented to promote revolutionary change, such as limiting autonomy, increasing micro-inclusions, or implementing purpose mapping.


    17 Creative Independence Day Celebration Ideas & Games for Office Employee Engagement
    Discover 17 creative Independence Day celebration ideas and games for office settings. Boost employee engagement with fun, patriotic activities perfect for adults in the workplace.


  • 12 Best Independence Day Campaign Ideas & Creative Social Media Campaigns by Brands in India

    The Indian Independence Day is not just a day but an occasion to look back at the oppression that our country has witnessed, reminisce about the glorious battles of the past, pay tribute to the freedom fighters who led us to be independent, and celebrate the present!

    All of our Independence Day celebrations are different, but among all these differences, the spirit still somehow remains the same!

    Schools, colleges, and universities across the country witness colorful celebrations, office employees usually enjoy their day off or take part in their office celebrations, while content creators and marketers sit back and enjoy their creations come to life!

    Yes, Independence Day campaigns are what we are talking about. They are among the most interesting parts of Independence Day.

    Much like many other festivities, 15th August is also a happening day, if not the most important day, for the marketers. Entrepreneurs, marketers, and content creators race into their brainstorming and ideation and take up their content development tasks quite early to complete and post them right on the day as scheduled.

    With ingenious and mind-boggling advertisement campaigns themed on Independence Day, colored with the colors of India, they have wrapped a significant part of the internet. Many companies shared inspiring Independence Day posts by brands, showcasing patriotism, unity, and creative campaigns to connect with their audience.

    If you are also a marketing enthusiast or simply want to know how brands have launched successful Independence Day campaigns throughout the years, then here you will find some unmissable advertisements that will motivate you on Independence Day 2025.

    Let’s look at 12 Unforgettable Independence Day Campaigns

    S.No. Brand & Campaign Campaign Theme Message / Highlight
    1 Parle-G Armed Forces Campaign Tribute to Soldiers Honoring the role of armed forces in protecting the nation
    2 Tata Tea Premium Kulhad Campaign Cultural Pride Celebrates regional pride and unity using the humble kulhad
    3 Bajaj Avenger Independence Ride Campaign Freedom & Brotherhood Promotes riding as a symbol of freedom across the country
    4 Micromax Tiranga Campaign Patriotism Encourages citizens to take pride in the Indian flag
    5 Hero MotoCorp Saluting Heroes Campaign Honoring Frontline Workers Pays tribute to unsung heroes who serve the country daily
    6 ITC Har Ghar Tiranga Campaign National Celebration Supports the national campaign to bring the flag to every home
    7 JSW Paints Think Beautiful Campaign Unity in Diversity Highlights India’s beauty through different cultures and colors
    8 Godrej Sounds of Making India Campaign Celebrating Workers Showcases the sounds of workers building a better India
    9 Edelweiss Mutual Fund The Wall of Independence Campaign Financial Freedom A symbolic wall representing stories of financial independence
    10 CashKaro Bachat ki Azaadi Campaign Savings & Empowerment Highlights freedom from overspending through smart saving
    11 Kalyan Jewellers Stories of Courage Campaign Honoring Soldiers Celebrates bravery, equality, and breaking stereotypes
    12 Ajio Fashion Freedom Encourages people to express their true style without judgment

    Parle-G Armed Forces Campaign

    Parle G | Armed Forces Film | Independence Day Campaign Ideas

    Brands across India launched creative Independence Day social media campaigns to celebrate patriotism and engage audiences with meaningful content. Parle G is one of the oldest brands of biscuits in India, founded back in 1929, and therefore, remains closely knit with the Indian freedom struggle and independence.

    Along with the quality biscuits that Parle G offers, the brand also came up with an outstanding campaign in 2018 for the occasion of Independence Day. This campaign was marketed under #YouAreMyParleG, which was a 2.5-minute-long video launched as a tribute to the soldiers of India.

    The film focused on the real life of Ankit Singh behind enemy lines.

    Tata Tea Premium Kulhad Campaign

    Desh ka Kulhad – Celebrating India’s Rich Diversity | Independence Day Brand Campaigns

    Most of the campaigns that we see around us are done with a motive of gaining sales or promoting a brand, but Tata Tea Premium’s Kulhad of 2020 was not one of them. Tata Tea Premium launched the #DeshKaKulhad campaign, where it partnered with Rare Planet to exhibit the rich diversity that India takes pride in in the form of a video.

    The brand displayed an incredible collection of hand-painted kulhads by Indian artisans and also promised that the proceeds of the sale from this campaign would directly reach the pandemic-struck craftspeople of India, who are finding it difficult to survive the dreadful pandemic.

    Bajaj Avenger Independence Ride Campaign

    Bajaj Avenger Independence Day Film #RideYourIndependence | Independence Day Campaigns by Brands

    Bajaj Auto was founded in 1945 in November and is historically connected with Indian independence. It is one of the oldest Indian auto companies and never fails to amaze the Indians with its inventive Independence Day campaigns.

    The #RideYourIndependence campaign by Bajaj in 2017 remains one of the top marketing campaigns launched by any brand for Independence Day. This campaign was a video advertisement that showed a woman driving a Bajaj Avenger through the risky streets and alleyways in shorts and simply enjoying the ride of her life.

    The video empowered womankind and ended with a powerful message by Mahatma Gandhi, where he stated, “The day women can walk freely on the roads at night, that day we can say India has achieved Independence.”

    Micromax Tiranga Campaign

    #SaveTheTiranga | Independence Day Campaign Ideas

    Micromax is a mobile brand rooted in India and is, therefore, an epitome of Indianness among all its Chinese and American counterparts.

    Micromax has manufactured a series of mobiles, and many of them have been rated well, but the #SaveTheTiranga campaign launched by this brand to commemorate August 15, 2017, remains etched on our minds.

    This campaign was in the form of a video that showed the Indian children who crafted handmade Indian flags. However, the sad part is that they are impoverished, belong to the rural section of the country, and are treated with unspeakable cruelty. The video also focused on the irony that the Indian flags are bought only to show off on 15th August and are finally discovered lying here and there the next day.


    17 Creative Independence Day Celebration Ideas & Games for Office Employee Engagement
    Discover 17 creative Independence Day celebration ideas and games for office settings. Boost employee engagement with fun, patriotic activities perfect for adults in the workplace.


    Hero MotoCorp Saluting Heroes Campaign

    Hero Salutes | Creative Independence Day Ads

    Hero MotoCorp is an Indian motorcycle company founded in 1984, headquartered in New Delhi, and is famous for being the country’s as well as the world’s largest two-wheeler manufacturer.

    Apart from its two-wheelers, which are a permanent driving solution for the Indians, Hero MotoCorp’s #HeroSalutes campaign is something that is permanently embedded in the marketing canvas of India.

    Through this marketing campaign, Hero gave a tribute to the real heroes of India, who fought for the country but had to stay away from their own families and relatives to ensure the safety of India. It showed that they are always supported by their families and should also be saluted by their countrymen!


    15 Independence Day Celebration Ideas for Office
    Independence Day is just around the corner, and we are excited to celebrate it. So, here are some exciting ideas to celebrate Independence Day in the office for employees.


    ITC Har Ghar Tiranga Campaign

    ITC | Har Ghar Tiranga Campaign

    ITC Limited is an Indian company headquartered in Kolkata. With diverse business segments such as FMCG, IT, hotels, agriculture, and packaging, the company makes its majority revenue from its tobacco products. ITC’s #HarGharTiranga campaign took a trip down memory lane, evoking nostalgic memories from Independence Day celebrations in school. The ad is a heartfelt tribute to the heroes of the freedom struggle, ultimately leading to India’s independence. Urging us to wave Tiranga, ITC evoked a sea of emotions on celebrating the 75th Independence Day.

    JSW Paints Think Beautiful Campaign

    JSW Paints – Independence Day | Think Beautiful Film

    JSW is a million-dollar conglomerate primarily dealing in cement, infrastructure, energy, and steel. JSW Paints struck a chord when it talked about something so commonplace in our country. The ad depicts how often public property is abused and neglected. A thought-provoking message delivered ever so subtly, it is etched in your mind for a while. You cannot help but agree that “Jab soch sundar hogi, tabhi toh desh sundar hoga”.

    Godrej Sounds of Making India Campaign

    Godrej | Sounds of Making India

    Godrej Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra, operating in sectors including consumer products, furniture, industrial engineering, and real estate. The ad film narrates Godrej Group’s journey along with India’s progress. The # SoundsOfMakingIndiastruck encapsulates the industrial sounds from different businesses that are crucial to India’s economic progress. The ad integrates these sounds with its products, depicting them as the heartbeat of the nation.

    Edelweiss Mutual Fund The Wall of Independence Campaign

    Edelweiss Mutual Fund is an asset management platform founded in 2007. A subset of the Edelweiss Group, the company has gained a reputation since it acquired JP Morgan India Asset Management and introduced MSCI in the Indian market. #TheWallofIndependence, a campaign launched on the occasion of celebrating 75 years of Independence, talks about India’s journey of what freedom looks like today. It talks about the freedom of choosing to dream and, better yet pursuing the dream. It reminds us of the empowerment achieved and the ability of a nation to dream.

    CashKaro Bachat ki Azaadi Campaign

    Bachat Ki Azaadi | Independence Day Brand Film 

    CashKaro, founded by Rohan and Swati Bhargava, is a cashback system in India, particularly known for its cashback rewards and coupons. CashKaro caught a nerve with this Independence Day ad “#Bachatkiazadi”. The ad tugs at the pain of daily wage earners, often taken for granted by Indian consumers. If there’s anything inherent to Indian businesses, it is the art of bargaining. We pride ourselves on saving Rs 10 and getting free “dhaniya” from the vegetable vendor. However, we dare not do so at a shopping mall. Why? The ad urges us to let go of unnecessary bargaining, especially with people who earn a living from selling small items.

    Kalyan Jewellers Stories of Courage Campaign

    Independence Day Campaigns – Kalyan Jewelers

    Kalyan Jewellers has launched a refreshing Independence Day campaign to honor the bravery and dedication of Indian soldiers.

    The heartwarming video shows how our soldiers always put the country first. It also highlights how they are challenging old beliefs and breaking gender stereotypes.

    The film sends a strong message of pride, equality, and respect. It reminds us to celebrate the real heroes who protect our freedom every day.

    Ajio

    Independence Day Campaigns – Ajio

    Ajio’s #FashionBeyondLabels campaign sends a powerful message about being yourself through fashion.

    The ad shows how people are often judged for the way they dress, and how society tries to put labels on their style. But Ajio believes fashion is all about freedom—wearing what you love and expressing who you truly are.

    It encourages everyone to break the rules, be confident, and celebrate their unique style without fear.

    Conclusion

    These Independence Day campaigns are not just advertisement campaigns but are tributes to the free India we live in and the Indianism we can sport! This article covered several impactful Independence Day creative ads by brands that honored the spirit of freedom and celebrated real-life heroes. Happy Independence Day 2025!

    FAQs

    What are some of the best Independence Day Campaigns?

    Parle-G Armed Forces Campaign, Tata Tea Premium Kulhad Campaign, Bajaj Avenger Independence Ride Campaign, ITC Har Ghar Tiranga Campaign, JSW Paints Think Beautiful Campaign, Godrej Sounds of Making India Campaign, and Edelweiss Mutual Fund The Wall of Independence Campaign are some of the best Independence Day Campaigns.

    How many years of independence will India celebrate on the Indian Independence Day 2025?

    On Indian Independence Day 2025, India will celebrate its 79th Independence Day. However, the country will complete 78 years of its independence.

    What are Independence Day campaign ideas?

    Celebrate Independence Day with creative campaigns like #MyFreedomStory, where people share what freedom means to them.
    Host a Tiranga Theme Day, run a fun Freedom Quiz, or highlight local heroes making a difference. Boost engagement with a flag-themed filter, promote Made in India products, or create a digital parade using reels.

  • 17 Creative Independence Day Celebration Ideas & Games for Office Employee Engagement

    Being a land of diversity, India is full of occasions and festivals that the countrymen, belonging to different castes, creeds, geographical regions, genders, and ethnicity celebrate. Most of these festivals spring from the religions that the citizens of the country observe and other global holidays, but Independence is entirely our own!

    Our distant memories of celebrating our Independence back at our schools and colleges and at our homes, hoisting the Indian flag and tuning our voices to the national anthem, our hearts swelling with passion and pride for our country, have never left us. Yes, they come back every year the same way no matter where we observe Independence Day from.

    Though the emotions of the Indian citizens on 15th August are the same, the celebrations differ depending upon where we spend the day.

    Yes, chocolates and sweets should positively be distributed on the special day when India turned into an independent country but for the office goers, there can be some more celebration ideas that can turn the day into a delightful affair.

    If you are also wondering how you can celebrate 15th August, Independence Day at your corporate office, then here we bring you 17 vibrant activities to enjoy the special day. We have listed the best activities during Independence Day that can be done if you have to visit the office that day ahead. So, let’s dive into them right now!

    S.No Activity Type of Activity Purpose/Benefit
    1 Hoisting the Indian Flag Ceremonial Promotes patriotism and unity
    2 Setting up Traditional Dressing Competition Cultural Encourages cultural appreciation and engagement
    3 Decorating the Office in Indian Colours Visual/Creative Enhances festive atmosphere
    4 Conducting a Guest Speech Educational/Motivational Inspires and educates employees
    5 Arranging Interesting Games to Play Team-Building/Fun Boosts team spirit and engagement
    6 Fact-Checking Sessions Informative Promotes learning and awareness
    7 Watching Patriotic Movies Entertainment Reinforces national pride
    8 Scheduling Quiz Contests Educational/Competitive Encourages knowledge sharing
    9 Hosting Singing and Dancing Competitions Cultural/Talent Showcase Showcases talent and celebrates culture
    10 Performing Indian Plays/Dramas Artistic/Cultural Encourages creativity and teamwork
    11 Bonding over a Hearty Lunch/Dinner Social Strengthens team bonding
    12 Planning Picnic/Tours Outdoor/Leisure Offers a fun break while learning history
    13 Charity Events Social Responsibility Encourages social responsibility
    14 Patriotic Photo Booth Fun/Visual Adds fun and memories to the celebration
    15 Multiethnic Potluck Cultural/Food Celebrates diversity and inclusion
    16 DIY Craft Station Creative Encourages creativity and participation
    17 Patriotic Playlist Music/Ambience Sets a festive and emotional tone

    Hoisting the Indian Flag

    Flag hoisting is an integral part of the Independence Day celebration. By lifting the flag and letting it flutter at its own free will, we proclaim our independence. It’s almost magical to see the Indian colors coming alive with the Indian flag hoisted. Flag hoisting should be done in every Indian corporate office, and the same should be followed with the singing of the national anthem. The flag hoisting event can come right at the first to commence Independence Day at the office.

    Setting up Traditional Dressing Competition

    The Indian Independence Day is to take in the patriotic fervor and donning yourself in Indian colors. Now, India is full of colors oozing from every part of the subcontinent. Therefore, it is always an unputdownable idea to dress in traditional clothes and to make it more interesting, you can conduct a traditional dress competition at your office! It can be a fun activity for employees on Independence Day.

    Traditional Dressing Competition - Independence Day Activities in Office
    Traditional Dressing Competition – Independence Day Activities in Office

    Decorating the Office in Indian Colours

    Decorating the office is always a major part of any office celebration. This is something that you cannot miss while celebrating Independence Day this year at your office.

    Now, if you are lacking ideas, then it’s better to go the simple way, i.e., to deck your office floor in the tricolor of the Indian flag and watch it come alive and Indian!

    Using saffron, white, and green in the formation as it is on the Indian flag works best, with traces of blue.

    Some other creative ideas for Independence Day in office are associated with:

    • Miniature flags – You must not miss the miniature flags, regardless of the material with which they are built.
    • Balloons – Balloons are light and airy, and ooze the feeling of freedom that the Indians gained during the independence day. Besides, balloons come in different colors and can also be chosen the tri-color.
    • Tiranga fans – Beautiful hand-crafted paper fans are popularly sold on Independence Day. These fans can easily be bought in bundles and used to decorate the office floor to give it an interesting texture.
    • Ribbons – Colourful ribbons can be easily got during Independence Day, and these tri-color ribbons can be used to decorate the offices too.
    • Colorful plants – Plants are pleasing to the body and mind. Along with infusing greenery and oxygen to your office floors by choosing green plants, you can also have numerous colorful variants of plants that will give an excellent look to your office.
    • Gates – The entrance gate of your office or your floor can be made interesting by creating a temporary gate. This can also be done in the tri-color theme.
    • Lights – Lights offer glitter and glamour to our monotonous days. While working is essential, no one wants to work on the independence day of India. However, installing interesting shades of light can dispel the monotony at work and rev up your surroundings.
    • Colors and rangoli – No Indian festival can be devoid of colors and rangoli, which includes Indian Independence Day. The inclusion of colors and rangoli is thus, a must to deck up your office surroundings.
    Office Decoration in the Independence Day
    Office Decoration on the Independence Day

    The Independence Day decoration ideas in the offices are endless. Creating unique ideas to reflect patriotic fervor, happiness, and a feeling of relaxation is something that you simply need to work on. This will, in turn, reward you with immense happiness throughout Independence Day.

    Conducting a Guest Speech

    There is no day better enough to be inspired than the country’s Independence Day. Inspiration can be absorbed from many different occasions on this day like movies, speeches, stories, and more.

    Guest Speech Independence Day
    Guest Speech Independence Day – 15 august Celebration Ideas in Office

    To motivate the office goers on this special day, you can also request a special guest, preferably someone from the army, navy, police or airforce or a national leader or activist, who works for the country, to share his feelings and work experience in the form of a speech!

    Arranging Interesting Games to Play

    Independence Day is to delve into happiness and rejoice in the fact that we are living our independent lives in this independent nation and this cannot be fully realized if we are not allowed to embrace independence truly.

    The offices of today are well-known for monitoring the work of their employees and supervising them throughout but on this Independence Day let your employees stay away from work and encourage them to play their hearts out!

    Arranging interesting Independence Day games in office and holding gaming competitions can work well in enthusiastically unwinding the office employees, this August 15.

    Fact-Checking Sessions

    💡
    The Indian Independence is a landmark event in the history of the country. It was on August 15, 1947, at midnight, that India gained independence, which was concluded by the iconic speech by the would-be Prime Minister of India, Jawaharlal Nehru.
    💡
    Did you know that Pakistan celebrates its Independence Day on August 14th, a day before the Indian Independence Day?

    Sharing more such facts about India and its independence can really be an eye-opener for many. The Independence Day of India can be one of those days that the offices can reserve to share numerous facts and information about the country and its past among the employees. These sessions might also include discussions about Indian companies like Tata, Wipro, Patanjali, and other interesting facts about famous companies from around the world.

    The Indian startups are carving a whole new niche for themselves, promising the Bharat an Aatmanirbhar future. For this, the Indian government has taken huge initiatives lately and is continuing to roll out numerous startup-specific schemes to boost the startup ecosystem of the country. Knowing some of them in detail can certainly help the companies and the entrepreneurs, which can also be a part of the fact-checking sessions.

    Watching Patriotic Movies

    Among all the activities that we do, watching patriotic movies is something we cannot miss out on any Independence Day. Even the movie channels know our tastes, so they play the most popular patriotic movies on this day, along with other patriotic Independence Day campaigns and more.

    Munching on something mouth-watering and watching patriotic movies together is something we have surely done back at our homes, so why not in the office?

    Watching patriotic movies with all your colleagues on 15th August 2024 can truly be a memorable experience to be shelved for years to come!

    Scheduling Quiz Contests

    Quiz contests delight us always. Quizzes are not just fun but help us know many things that we should, thereby educating us on all those things that revolve around a wide range of topics. Organizing quiz contests at the office on the occasion of the independence should therefore be one such celebration idea that would fit perfectly well!

    Hosting Singing and Dancing Competitions

    There is not a single way easier than singing and dancing that can lift the mood of a person almost instantly. The whole motto of being independent is to be happy, isn’t it?

    Singing and dancing can thus, be a major part of your office Independence Day celebrations in 2024. It will not fail to be a mood lifter for sure. Besides, being one of the best Independence Day competition ideas, singing and dancing is a joyful contribution of all to be united via music and art. Furthermore, you would also ultimately come to know of the hidden talents that your teammates and bosses possess!

    Performing Indian Plays/Dramas

    The Indian land has been blessed with the birth of a league of culturally rich and talented persons, who combinedly ensure that India is never short of poetry, prose, plays, dramas, and more. All of these still distinguish India from many other countries, as a land of art and culture.

    So, let the culture of India be sung on this Independence Day. Performing Indian plays/dramas at the offices would help the office-goers delve deep into the rich legacy of art and culture of India, and echo a spirit of Indianness at the same time.

    Bonding over a Hearty Lunch/Dinner

    Food is omnipresent. Besides, now with the grace of towering foodtech startups like Swiggy and Zomato, and other cloud kitchen food brands, we can access the food of our choice at any odd hour of the day. We simply cannot stay away from those delectable samosas, pastries, or a Chinese or Mughlai dinner, can we?

    Office Dinner/Lunch - Celebrating Independence Day at Office
    Office Dinner/Lunch – Celebrating Independence Day at the Office

    So, along with all the activities during Independence Day, a hearty lunch or dinner simply cannot be missed. Arranging a jovial lunch/dinner will be delightful indeed whether it is in the middle or after a working day or after the Independence Day decoration ideas in the office are perfectly implemented.


    12 Best Independence Day Campaign Ideas & Creative Social Media Campaigns by Brands in India
    Explore the 12 best Independence Day campaign ideas and creative social media campaigns by brands in India. Get inspired by unique marketing concepts that celebrate patriotism and boost audience engagement.


    Planning Picnic/Tours

    Office Tours/Picnics - Independence Day celebration ideas
    Office Tours/Picnics – Independence Day Fun Activities in Office

    Planning picnics or tours can also be some other options to celebrate Independence Day. Eating and outings both are instant mood lifters and an Independence Day get-together with your office colleagues and their families can be nothing less than awesome!

    Charity Events

    Arrange charity events in your office by hosting exhibitions where employees sell used clothes, DIY products, jewelry, and food. Donate the proceeds to charities, NGOs, or for the welfare of the underprivileged.

    You can also arrange a blood donation camp, encouraging employees to donate and save lives. Additionally, host a full body checkup camp to prioritize employees’ health. Such events are great examples of employee engagement activities for Independence Day.

    Patriotic Photo Booth

    Office Independence Day Celebration Ideas - Photobooth
    Independence Day Activities for Office – Photobooth

    Set up a photo booth with patriotic props and decorations. Encourage employees to take pictures and share them on the company’s social media pages to boost online presence and showcase the fun side of your workplace.

    Multiethnic Potluck

    Celebrate diversity and unity with a patriotic potluck. Ask employees to bring dishes representing their hometowns and cultures. Enjoy the variety of flavors, from spicy chaat from the north to tangy idli-sambar from the south, and discover new favorite recipes.

    DIY Craft Station

    Set up a fun craft table where employees can make their own patriotic decorations. Give them things like colored paper, markers, glitter, and glue. Ask everyone to create simple items like flags or table decorations. Then, hang the crafts around the office to show off everyone’s creativity.

    Patriotic Playlist

    Create a lively atmosphere in the office with a patriotic playlist featuring classic and modern songs like “Vande Mataram”, “Maa Tujhe Salaam”, and “Ae Watan”. Play it in common areas throughout the day to boost the festive spirit. You can also ask employees to share their favorite patriotic songs and add them to the list for a more engaging experience.


    Independence Day Celebrations: A Catalyst for Employee Engagement
    Explore how Independence Day celebrations boost employee engagement with festive events, cultural programs, and community service initiatives.


    If you are still out of ideas about celebrating Independence Day, then here are some of the popular Indian startups’ offices and how they celebrated Indian Independence day in pictures:

    Looking into the MobiKwik office truly feels like an Indian startup office celebrating Independence day:

    Wipro is all jazzed up in one of its Independence day celebrations:

    Wipro Independence Day Celebration in Office

    The Indian unicorn, InMobi also celebrated Independence Day in style, where it thanked its employees and raised a toast to them:

    InMobi Independence day celebration ideas
    InMobi Independence Day celebration ideas

    Shaadi.com has been uniting the people of India since 1996. Here’s how the Anupam Mittal-founded company celebrates its Independence day:

    Shaadi.com Indian Independence day
    Shaadi.com Indian Independence Day Celebration in Office

    These passionate pictures show us how the Indian offices ooze the spirit of freedom and don the colors of the country proudly on Indian Independence day.

    Conclusion

    Concluding an Independence Day on a happy note is a must. So, after you spend your Independence Day at the office or with your office mates, don’t forget to toast to the good times that we are living in!

    FAQs

    What are the activities for Independence Day in office?

    Flag Hoisting, watching patriotic movies, patriotic costume contests, quizzes, and Independence Day Theme Party are some of the fun activities you can do on Independence Day.

    How to celebrate Independence Day in office?

    Flag Hoisting, Traditional Dress Code Competitions, Decorate Your Office With a Colour Theme, and Arranging a Guest Speech are some of the ways you can celebrate Independence Day in the office.

    How many years of independence will India celebrate on the Indian Independence Day 2025?

    On Indian Independence Day 2025, India will celebrate its 79th Independence Day. However, the country will complete 78 years of its independence.

    What are Independence Day games for office?

    The games for Independence Day celebration in office can include fun activities like patriotic quizzes, treasure hunts, tricolor-themed dress-up contests, dumb charades on freedom-related movies, or trivia about India’s history. These games boost team spirit and add excitement to the celebration.

  • Startups and India’s Vision 2047: How Founders See Startups Influencing Economic Development and National Policies

    As we celebrate the 78th Independence Day on 15th August 2024, it’s clear that startups are shaping India’s future in remarkable ways. With a vision set for 2047, startups are driving economic growth, creating jobs, and promoting innovation. In tune with this, StartupTalky reached out to several founders to understand their perspectives on how startups are influencing India’s path to becoming a developed nation. Here’s a glimpse into their insights on the role startups play in advancing economic development, shaping national policies, and contributing to sustainable growth.

    Driving Economic Growth and Technological Advancement

    Shashank Avadhani, Co-Founder and CEO of Alyve Health, highlights the role of startups in accelerating economic development:

    Startups have always contributed, and they will continue to turbocharge the development in India. For economic development, all the cylinders in the ecosystem need to ignite and must continue to do well. For e.g., Startups in the semiconductor space are working towards technological advancements, and startups in the AI space are working towards AI growth, similarly, Alyve Health is playing a part in building the health-tech space.

    Avadhani stated there are 2 ways to grow GDP: 1.) Incremental growth 2.) Non-linear growth. The only way the GDP can grow non-linearly is through technological advancements.

    Drawing parallels to historical examples, Avadhani noted that during the 70s and 80s, Japan’s GDP grew because startups like Sony took on the mantle of technological advancement. In the last decade, China has been doing the same. In the last 3-4 years, India has become one of the world’s fastest-growing large economies. This has happened because of a vibrant startup environment which infuses plenty of growth in the ecosystem.


    Web3’s Potential: India’s Economy Set for $1.1 Trillion Growth by 2032
    Web3 to add $1.1 trillion to India’s GDP by 2032. Over 450 Web3 startups in India raised $1.3 billion in funding by April 2023.


    Key Contributions of Startups to Economic Development

    Nimish Pant, Founder Director of SVATANYA, echoes this sentiment by emphasising technological innovation and investment attraction. He highlighted some key aspects of how startups are playing a crucial role in helping India become a developed nation by 2047:

    1. Employment Generation: Creation of job opportunities vital for our country having a young employable population.
    2. Technology & Innovation Attracting Investments Leading to Economic Growth: Startups are often at the forefront of developing new technologies and solutions leading to more efficient and innovative ways of doing things thereby fostering a culture of creativity. The productivity gains and technological advancements position India as an innovation hub thereby attracting substantial domestic and international investments leading to GDP growth. This influx of capital not only supports the startups but also the broader economy.
    3. Addressing Societal Challenges: Many startups focus on solving critical issues such as healthcare, education, livelihoods, and sustainability thereby contributing to the overall development of society.

    By fostering innovation, creating jobs, and attracting investments, startups are pivotal in driving India’s economic growth and helping the country achieve its goal of becoming Viksit Bharat by 2047.

    Impact on Job Creation and Policy Influence

    Anshul Khurana, Co-founder and CEO of Entitled Solutions, provides a snapshot of the scale of impact:

    As of December 2023, approximately 117,254 startups, including 110 unicorns, have created over 1.24 million jobs. Startups are pivotal in advancing economic development and achieving India’s goal of becoming a developed nation by 2047. 

    Khurana highlighted that startups drive technological advancements and create competitive industries, addressing gaps in sectors such as healthcare, agriculture, and education. They encourage risk-taking and resilience, crucial for economic dynamism. Startups also influence national economic policies by advocating for favorable regulatory environments and investment climates.

    Khurana emphasised that while the ecosystem faces challenges, initiatives like “Make in India” offer immense opportunities. He noted that combined efforts from startups and the government are essential for sustainable growth and economic stability, making startups integral to India’s prosperous future.


    List Of Government Schemes for Startups in India
    Looking for financial assistance and resources for your startup? Check out our comprehensive list of government schemes for startups in India.


    Influencing National Policies and Sustainable Growth

    Surinder Bhagat, Founder and CEO of Gigin Technologies, discusses the role of startups in shaping national policies:

    Startups are pivotal in advancing economic development and achieving India’s vision of becoming a developed nation by 2047. They drive innovation, create jobs, and foster competition, thereby enhancing productivity and economic resilience. By leveraging advanced technologies and agile business models, startups can rapidly address socio-economic challenges, stimulate local economies, and contribute to GDP growth.

    Bhagat highlighted that startups play a crucial role in shaping national economic policies and fostering sustainable growth. By introducing innovative solutions and business models, they highlight gaps in existing regulations and drive policy reforms that support entrepreneurship and digitalization. Their agility and responsiveness to market needs encourage a dynamic economic environment, fostering resilience and long-term sustainability.

    Collaborative efforts between startups and the government can significantly advance India’s socio-economic objectives, explained Bhagat.

    Job Creation and Policy Needs

    Gurashish Singh Sahni, COO & Co-Founder of ReCircle, highlights the impact on job creation and policy needs:

    Acting as incubators for cutting-edge innovations, startups are not only pivotal in job creation and disruption of entire industries but also drive economic growth. Startups have been significant contributors to job creation, with over 500,000 direct jobs created by startups in 2020 alone (NASSCOM, 2020). 

    Sahni explained that this surge in employment can bolster India’s economy and impact local economies by exerting a positive influence on the cities in which they operate. Right from creating an influx of revenue for local economies to infrastructural upgrades, to supporting overall communities, and increase in flow of capital within the Indian market, startups have proven time and again that they have an impactful influence on the Indian economy.

    For sustainable growth, Sahni emphasised the need for policies that strike the right balance between social justice, environmental preservation, and economic growth. He also advocated for more incubation and innovation centres, entrepreneurial cells, and a bigger push towards instilling an entrepreneurial spirit to drive India towards a developed nation.

    Broad Impact on the Economy

    Nirupama VG, Founder of AdAstra Consultants, reflects on the broader impact:

    In the report titled, ‘The Indian Economy: A Review January 2024’, the Department of Economic Affairs said that the 1.14 lakh startups recognised by the Government under the ‘Startup India initiative’ created more than 12 lakh jobs (as of October 2023).

    Startups play a critical role in advancing economic development through:

    • Providing jobs across levels and geography.
    • Improving technological advancements, innovation, and overall productivity.
    • Boosting the economy by inviting domestic and foreign funds into India through PE and VC firms.
    • Promoting holistic growth by stimulating economic activity in Tier-2 and Tier-3 cities, reskilling people, and providing wider opportunities, ensuring growth not only in large towns but also in smaller towns.

    Overall, they play a pivotal role in transforming the economy and improving India’s GDP.


    How Startups are Boosting Job Creation and Economic Growth for a Viksit Bharat
    Explore how startups are driving job creation and economic growth in India as we celebrate the 78th Independence Day in 2024 and work towards a Viksit Bharat.


  • How Leadership and Employee Engagement Promote Workplace Independence

    This article has been contributed by Ms. Pallavi Jha, MD and Chairperson of Dale Carnegie and Walchand PeopleFirst Limited.

    The importance of the dynamic interactions among workplace independence, employee engagement, and leadership has continued to increase over time in today’s rapidly changing work environment. Let’s delve into how Dale Carnegie’s ideas and our white papers like the 2022 engagement survey can create a more self-determining and productive office space through good leadership and engaged workers.

    The Value of Person-Centred Management

    Dale Carnegie once said that we need to ‘endeavour to understand what other people are thinking and feeling’. In this regard, it can be argued that human-oriented leadership is crucial in fostering independence at work. Organizations should couple both emotional and organizational drivers to meet present-day empowered employees as indicated by Dale Carnegie’s (2022) Employee Engagement Survey.

    Senior leaders play a vital role in designing systems and structures that align with employee needs. This refers to flexible working arrangements, skill-building, and development aspects as well as creating an environment where emotions are open. Thus, leaders foster feelings of worthiness among employees who are entrusted with self-direction.

    Role of Immediate Managers

    To encourage autonomy at work, immediate managers are the key. They require the necessary instruments and assistance to create strong collaborative teams. According to Dale Carnegie’s study, 26 % of staff members are valuing their relationship with their immediate superiors. This connection is important for developing trust and independence among team members.

    Managers who practice this principle are more likely to create an environment that encourages independent thinking and decision-making for their subordinates. By using this approach, employees become more confident hence increasing productivity and innovation.

    Flexibility: The Key to Engagement and Independence

    For the modern workforce, flexibility has never been more important. A study done by Harvard Business Review in 2021 showed that 76% of workers thought that employees should be able to prioritize lifestyle before choosing where they live close to work even if there are lower salaries offered. This change in preferences indicates a need for organizations to foster flexible working environments.

    Leaders who adapt accordingly as well as allow workers’ autonomy for them to choose how best they want to work may see increased engagement as well as independence levels. When employees think they have earned trust while managing their own time load then it results in enhanced productivity for themselves and the organisation.

    Investing in Continuous Learning and Development

    Organizations that give priority to continuing education and training create an atmosphere in which employees feel they are always on the go. This personal development investment enhances not only their abilities but also increases confidence, thereby resulting in greater autonomy at workplaces.

    Dale Carnegie’s research indicates that employees who are appreciated are almost three times more likely to put extra hours into work when required and actively defend the interests of their organizations. Companies should therefore provide tailored training opportunities as a sign of commitment to employee growth leading to independence of one’s own career path.

    The Impact of Emotional Drives

    However, emotional drives play a big role in promoting workplace independence. Dale Carnegie’s research identified several key emotional drives:

    1. Understanding themselves as valued employees.
    2. Experiencing workplace culture as psychologically safe.
    3. Feeling that they contribute to the organization’s mission and success.

    When leaders focus on these emotional elements, it creates an environment where employees feel secure enough to take initiative, make independent decisions, and contribute towards achieving the organization’s objectives meaningfully.

    Connect With the Employees

    Creating a connection with the employees can transform great resignation to retention. Replacing an employee is expensive hence it is important to value them and give them a conducive environment to grow and foster through upskilling opportunities and ensuring emotional well-being.

    Conclusion

    The conclusion of the matter is that leadership and engagement of employees in organisations are inseparable from independence at work. By adopting a human-centred approach, supporting flexible work arrangements, investing in employee development, and addressing both the organisational drivers as well as emotional ones, leaders can foster an environment where independence flourishes.

    As Dale Carnegie rightly observed, being considerate of others’ thoughts and needs is crucial. By living out this principle, leaders promote trust, appreciation, and self-direction. With time, such kind of setting will make employees always feel treasured and respected hence willingly working on their own toward organizational objectives.


    Independence Day Celebrations: A Catalyst for Employee Engagement
    Explore how Independence Day celebrations boost employee engagement with festive events, cultural programs, and community service initiatives.


  • Independence Day Celebrations: A Catalyst for Employee Engagement

    This article has been contributed by Suvarna Nikam, Global HR Head, Visionet.

    In India, the scenario of employee engagement is multifaceted. According to a 2024 survey, only 32% of Indian employees reported being engaged at work, indicating a significant need for initiatives that can uplift engagement levels. It’s an alarming statistic, as the same report indicated that disengaged employees are more likely to leave their current employer—something that could be a dampener for any business.

    Moreover, it is observed that organizations with high levels of employee engagement in India experienced 25% lower turnover rates, which underscores the need for keeping a motivated workforce intact. Every HR and people leader recognizes that employee engagement is a complex equation. There is never a one-size-fits-all approach, there are groups who enjoy wellness, while others enjoy outdoor and fun activities, some get excited about individual talent competitions while most appreciate group adventures or festivities that they personally celebrate and hold dear.

    Given this backdrop, organizations in India should increasingly explore innovative approaches to increase engagement and enhance workplace culture.

    Remote and Hybrid Culture

    The nature of work has changed all over the globe. The shift from a physical workspace to that of a remote culture is a significant reason for employees to get disengaged. Over 20% of the workforce, globally, is equipped with the right tools to work remotely or on a hybrid model. Even though that is quite an achievement in the technological and financial landscape for enterprises, the fact that it has proven to disassociate the team cannot be denied.

    Moreover, isolation and loneliness are also prevalent as employees miss the social interactions of a traditional office environment. Extensive use of gadgets, particularly mobile phones, is another key element contributing to disengagement. Back when everyone worked in offices, employees would often engage in random conversations during tea breaks or lunch, promoting camaraderie and building stronger team bonds. These on-floor interactions and water cooler chats were a big source of learning from unusual sources, developing diverse perspectives, and talking through topics outside of work as they were crucial for maintaining a sense of togetherness within the workplace.

    However, in the current remote or hybrid work setting, devices & virtual spaces have largely taken over this physical space. Workers now tend to spend these breaks scrolling through social media or engaging in digital activities, which would further cut them off from their colleagues, thereby letting them miss out on the chance to establish valuable human connections.

    Taking these hurdles into consideration, those organizations that made employee well-being a top priority through ongoing recognition, feedback, and event celebrations witnessed improved employee engagement. These celebrations provide chances for the team members to connect and take part in shared experiences, which can rekindle the sense of belonging that is often missing in remote work settings.


    How to Build a Great Remote Company Culture
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    Festive Strategies 

    To maximize employee engagement, incorporating celebrations like Independence Day, cultural performances, team-building games, and patriotic displays helps. Breaking the monotony of routine work, and creating a festive atmosphere that strengthens employees’ sense of belonging, is an imperative perk associated with these workplace celebrations. In addition to lifting workplace spirits, these initiatives also increase productivity, job satisfaction, and overall dedication.

    Marking Independence Day at work can spark patriotism in employees. Just as 15th August stands for freedom and togetherness, creating a continuing culture of engagement in companies can empower workers and lead to greater results. To effectively celebrate Independence Day and maximize employee engagement, organizations can adopt several methods.

    Firstly, organizing cultural programs that reflect India’s diverse heritage, such as dance, music, and drama, can be an excellent way to celebrate Independence Day at the office. Cheering for employees to join in and display their skills in these acts creates a feeling of togetherness and honor. Along with it, patriotic decor, including tricolor ornaments like flags, balloons, and posters, can set the mood and spark a sense of national pride. Now that we do have hybrid work models’ the cherry on the cake would be to also involve willing family members to participate in these festivities and celebrate the theme in the employee’s own home setting.

    Secondly, hands-on events like workshops or talks by eminent personalities on topics related to India’s history, freedom struggle, and contemporary achievements can be both informative and inspiring. There is much to learn from the resilience, rigor, and passion each of our freedom fighters exhibited & our employees can draw valuable inspiration from their stories.

    Lastly, taking part in community service activities, like visiting orphanages or organizing clean-up drives, strengthens the idea of giving back to society and brings a more meaningful dimension to these celebrations.


    15 Independence Day Celebration Ideas for Office
    Independence Day is just around the corner, and we are excited to celebrate it. So, here are some exciting ideas to celebrate Independence Day in the office for employees.


    Impact on Engagement

    Independence Day celebrations have a profound influence on employee engagement. Past research in these areas, shows that organizations celebrating cultural and national events experience a 20% increase in employee engagement levels. These celebrations create a sense of pride and belonging, a shared experience of celebrating a national event strengthens employees’ emotional bond with the organization, making them more committed and loyal.

    Recognizing employees for their contributions to the organization during such occasions can uplift spirits and showcase their efforts as part of the bigger sentiment towards national growth.

    To Sum Up

    Independence Day celebrations at the offices are not just about commemorating a historical event; they serve as a powerful approach to enhance employee engagement. By executing fun and engaging ways of involving employees, HR can harness positive energy, and companies can show appreciation for their employees, which together create lasting memories.

    In today’s world, where employee engagement and satisfaction matter more than ever, organizations that invest in initiatives such as a well-planned Independence Day celebration are likely to see higher levels of employee satisfaction and retention.


    How Startups are Boosting Job Creation and Economic Growth for a Viksit Bharat
    Explore how startups are driving job creation and economic growth in India as we celebrate the 78th Independence Day in 2024 and work towards a Viksit Bharat.


  • Empowering India’s Future: How Startups are Driving Job Creation and Economic Growth

    Startups aren’t just about innovation—they’re also making a big difference in job creation across India. As we celebrate the 78th Independence Day in 2024 with the theme “Viksit Bharat,” it’s a great time to see how these businesses are helping to build a stronger economy by providing new jobs.

    With India aiming to become a developed nation by 2047, creating jobs is really important. Startups are playing a big part in this by hiring people and supporting local communities. At StartupTalky, we’ve connected with some amazing founders to learn more about how their companies are helping with job creation. We asked them how they’ve made a difference and what role they think startups play in the bigger picture of economic growth.

    Now, let’s explore their insights and see how their companies are making a real impact. Their experiences will give us an understanding of how we’re all working towards a brighter future for India.

    Empowering Communities Through Craft: SVATANYA’s Impact

    Nimish Pant, Founder Director of SVATANYA, elaborates on his organisation’s impact: “SVATANYA (‘Independence’ in Sanskrit) is a Conscious platform focused on using Craft to empower underprivileged communities. So not only do we provide upskilling to underprivileged women but also livelihood opportunities through handicrafts in a sustainable way thereby benefitting both the Community and the Environment.”

    What started with just 2 women in 2013, the team has grown to become a dependable and committed workforce from an unorganized sector:

    1. Over 1100 women have been trained in stitching, sewing, and machine use, while those with computer skills have been employed to manage administrative tasks, resulting in 100-300% income increases for hundreds of women.
    2. Their commitment to minimizing waste and environmental impact is evident as 85-90% of their raw material come from stock and 100% of their products are handmade.
    3. They also train women to make soft toys, which are gifted to children in hospitals, spreading joy while providing income.

    Support from in-laws and husbands, as well as support for children’s education, serves as testimonials to SVATANYA’s belief that they are on the right path toward making a meaningful difference in the lives of marginalized individuals.

    Enhancing Worker Benefits and Job Stability: Entitled Solutions

    Similarly, Anshul Khurana, Co-founder and CEO of Entitled Solutions, describes his company’s role in job creation, “At Entitled Solutions, our mission is to empower low-income workers by providing essential financial and health benefits through their employers. This not only helps in retaining and engaging gig and contractual staff but also fosters job creation and stability in the workforce.”

    Khurana highlights several ways in which Entitled Solutions contributes to job creation:

    • Facilitating Retention and Reducing Turnover: By offering comprehensive benefits packages, they help employers retain low-income workers more effectively. This stability encourages companies to hire more staff, knowing they can maintain a loyal and committed workforce.
    • Empowering Small and Medium Enterprises (SMEs): Their solutions are particularly beneficial for SMEs, which form the backbone of the Indian economy. By providing these businesses with the tools to offer competitive benefits, they help them attract and retain talent, thereby creating new employment opportunities.
    • Creating a Healthier Workforce: Access to health benefits ensures that workers are healthier and more productive. This not only improves their quality of life but also reduces absenteeism and turnover, leading to a more stable and expanded workforce.
    • Promoting Financial Inclusion: By providing financial benefits like savings plans, insurance, and emergency loans, they empower workers to achieve financial stability. This financial security encourages more individuals to enter the workforce, knowing they have a safety net in place.
    • Community Development Initiatives: Their community-focused programs, such as financial literacy workshops and health camps, directly benefit the local population. These initiatives not only improve the well-being of workers but also create awareness and opportunities for employment within the community.

    Creating New Roles and Opportunities: Alyve Health’s Approach

    Shifting focus to health and wellness, Shashank Avadhani, Co-Founder and CEO of Alyve Health, discuss their job creation efforts: “Alyve Health created employment opportunities in two ways, where we created new profiles to build differentiated roles that could add value to our members’ experience.”

    Alyve Health’s approach includes:

    • Direct Employment: Since Alyve Health is creating a new category of health plans, it is also generating new job opportunities in the market. For instance, the company is hiring in-house habit coaches, fitness, and wellness experts who guide people toward a better quality of life. Additionally, there are care guides who assist members in navigating their health journeys and much more.
    • Indirect Employment: Given its business model, Alyve Health deals with multiple partners. The company encourages customers to choose preventive checks, consult doctors, and take prescribed diagnostic tests, which in turn increases transactions for its network partners, lab partners, and fitness or wellness communities. By working with various SMEs, Alyve Health contributes to generating numerous employment opportunities for them as well.

    More Than 12.42 Lakh Direct Jobs Created by 1,17,254 DPIIT-Recognized Startups
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    Transforming Waste Recovery and Community Empowerment: ReCircle

    Similarly, Gurashish Singh Sahni, COO & Co-Founder of ReCircle, describes their efforts to empower communities: “ReCircle empowers communities by transforming waste recovery into a force for positive change. We have impacted the lives of over 3100 informal waste workers (Safai Saathis) and continue making an impact on the unsung heroes of India’s waste management sector.”

    ReCircle’s initiatives include:

    • Livelihood Generation and SOP Development: ReCircle addresses key areas such as livelihood generation, the development and formalisation of Standard Operating Procedures (SOPs), and capacity enhancement. Additionally, they are focused on partnership building and integration of waste workers into the formal supply chain. Over the years, ReCircle’s initiatives have led to improved income levels for Safai Saathis, with 59% reporting increased savings according to a recent survey following ReCircle’s SOPs.
    • Inclusion, Equity, and Diversity: ReCircle’s social impact on the community includes inclusion, equity, and diversity programs, ensuring that gender inclusion is improved through focused recruitment and outreach, as well as setting targets for female participation.
    • Community Training and Development: Through consistent, targeted training for the personal development of all stakeholders—including Safai Saathis, collection partners, and processing partners—ReCircle has improved the community’s perception of all its partner categories.

    Bridging the Informal Workforce with Employers: Gigin Technologies

    Adding to this narrative, Surinder Bhagat, Founder and CEO of Gigin Technologies, explains how their platform addresses job creation, “Gigin has significantly contributed to job creation in India by connecting the informal workforce with employers through our innovative platform. Since our inception, we have facilitated over 200,000 job connections across various sectors, including hospitality, retail, logistics, ITES, and healthcare.”

    Gigin’s platform is contributing to job creation in the following ways:

    • Connecting Informal Workers: Gigin has significantly contributed to job creation in India by connecting the informal workforce with employers through its innovative platform. Since its inception, the platform has facilitated over 200,000 job connections across various sectors, including hospitality, retail, logistics, ITES, and healthcare. For example, Gigin has worked with healthcare companies to recruit ambulance drivers and paramedic staff, with baristas to recruit servers and café managers, and with IFM companies to verify housekeeping and security staff, thereby addressing urgent needs and providing livelihoods.
    • Empowering Marginalized Groups: The platform also empowers women and marginalized groups by offering flexible work opportunities, promoting inclusivity, and building a more resilient workforce. By addressing the challenges of trust and safety in the informal job market, Gigin has not only created jobs but also driven socio-economic growth in the communities it serves.

    Driving Talent Growth and Inclusion: AdAstra Consultants

    Lastly, Nirupama VG, Founder of AdAstra Consultants, shares how her firm contributes to job creation: “Ad Astra has been instrumental in providing both permanent and temporary jobs, thereby improving job creation in India. Our RPO services have helped startups scale their operations rapidly, necessitating increased headcount.”

    Nirupama details:

    • Permanent and Temporary Job Creation: Ad Astra has been instrumental in providing both permanent and temporary jobs, thereby improving job creation in India. By connecting top talent with leading organizations, the firm has facilitated the growth of numerous businesses. For instance, its RPO services have helped startups scale their operations rapidly, necessitating an increase in headcount.
    • Executive Search and Leadership Roles: Additionally, Ad Astra’s Executive Search practice has placed key leadership roles, enabling companies to expand their teams and market presence. This has not only created direct employment opportunities but also spurred indirect job creation within the supporting ecosystem.
    • Diversity and Inclusion: The firm’s focus on diversity and inclusion ensures that it taps into a wide talent pool, providing opportunities to underrepresented groups and contributing to overall community development.

    There is no doubt that startups are transforming India’s job market and economy with their innovative approaches. They’re playing an essential role in shaping a brighter future for the country. As we celebrate this Independence Day, let’s recognise their significant impact on driving progress and growth for the country.


    List Of Government Schemes for Startups in India
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  • Make In India, how India plans to manufacture revolution

    The make in India campaign focuses on sectors like oil and gas, railways,  electronic systems,ports and shipping,  renewable energy, roads and highways. Space, textile and garments, thermal power, tourism and hospitality and wellness.

    Mr. Narendra Modi, Prime Minister of India,  said

    “I want to tell the people of the whole world: Come, make in India. Come and manufacture in India. Go and sell in any country of the world, but manufacture here. We have skill, talent, discipline and the desire to do something. We want to give the world an opportunity that come make in India,”

    PROS of Make in India Campaign

    Campaign for the masses

    The Prime Minister emphasized on the development of labour intensive manufacturing sector. This campaign is to generate a lot of employment opportunities in Manufacturing.This would  help  National Manufacturing Policy   in achieving objectives through this campaign. The aim is to increase the GDP from current 15-16% to 25% till 2022. (Manufacturing sector)

    The purchasing power of people will get increased through employment. This will help to eradicate poverty. This would also help in the expansion of consumer base for companies.


    Growth of Factories over the Years
    Growth of Factories over the Years

    Model of the Make In India campaign

    The model of the campaign  is look east and link west policy . This will strengthen the industrial linkages with other countries. This would also help to build bilateral ties with many countries.The growth model is Export-Oriented. This will improve India’s Balance of Payments. This would also help in piling up foreign exchange reserves.

    An auto response mechanism will be formulated by the government. The Government also has decided to resolve  issues about procedural clearings. This will be done at different levels in a given time frame. This is a positive step towards an industrial friendly environment.

    Foreign investment will not only bring foreign capital. It will also bring technical expertise and creative skills .

    Fortifying the Rupee

    The emergence of the manufacturing industries would help in converting India. The nation would then will be a hub. A place for the fabrication of various commercial products. This would lead to be a grand collection of the FDI. All this in return  would help to strengthen the rupee. This would help against the domination of the American dollar.

    Up-gradation of technology

    India is an underdeveloped country. This means that we  lack various latest, new age mechanization. Lack of new technology is a big hurdle in the path to development of the nation. But due to the campaign a lot of investors would be attracted to India. This would give India an opportunity to upgrade to the latest version of technology.

    Availability of Youth

    The young generation is often referred to as a unending fuel.  Youth comprises of a major Indian population . This youth often moves outside the nation to study and make a future. India due to the lack of young labor misses out on all the innovative and creative points. Make in India can make this possible by keeping the youth in the nation. This would also give them ample opportunities.


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    CONS of Make In India campaign

    India, the second China?

    When it comes to a theoretical perspective. It can be seen that the campaign tends to violate  the theory of comparative advantage. India should import the products that cost more at production in state .

    Is the world ready for a second China? This goes as per the point made by Dr. Raghuram Rajan. Government of India wishes to convert India into a second China. India but has no time advantage like China.

    India to stop imports?

    Make in India will lead India to focus only on export. This will lead India to make some changes in it’s export promotion measures. This can have a devastating effect on the import bill.India suffers from a countless number of companies that are called infrastructural bottleneck. To overcome this India has to invest a huge amount over a span of some years. Generating such a big amount is a a hard task.

    Agricultural negligence

    Agricultural sector will take the greatest blow due to this campaign. India has 61% cultivable land. This will happen due to the introduction of industrial sector. This introduction would lead to the negligence of Agriculture.


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    Depletion of Natural resources

    The Make in India campaign  focuses  on Manufacturing Industries. To set up these a lot of industries have to be build up. The manufacture of these requires a lot of natural resources be it fuel, water land. So a lot of new build ups would cause in depletion of these.

    Loss of Small businesses

    The Make in India welcomes foreign companies.  To invest and manufacture in India. This act eases up the rules for foreign trade and investment. This act may seem very healthy when it comes to foreign relations. But this would cause domination over small businesses . This would force them out of business.

    Recognition of Indian Products

    The make in India campaign would help increase the brand value of Indian products. But this wont help the brand when it would come to the upper middle class. The upper middle class are the people who can actually afford all this. So making a mark in front of them would be a great task.


    Make In India
    Make In India

    Pollution

    India  is currently unable to do anything with the problems like Pollution. According to stats Pollution Index  of India is 76.50. The Make in India is supposed to increase this further. The level of Pollution in India would rise to levels never seen. This would make the condition in India worse. So, Make in India can help India economically. But would have adverse effects ecologically.