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  • Best Tea Marketing Strategies and Ideas: Effective Tea Promotion Tips to Grow Your Tea Business

    Marketing can be difficult. However, it’s really not something to stress about when you’re a new business owner. All it requires is time, effort, and a lot of research.

    When you’re getting started you should simply focus on solid strategies that will work versus trying a bunch of things and hoping for one to stick. In addition, it’s easy to get overwhelmed by all the marketing advice out there from people who don’t own a business.

    This is why I wanted to put together this blog post for those who are in the tea business (growing or small) and have no idea what they should be doing or where to start.

    In today’s article, I’m sharing 17 tea business marketing tactics that will get you the most sales and help you grow your business successfully.

    Let’s get started.

    Best Ways to Market Your Tea Business
    1. Develop a Brand Identity, Not Just A Logo
    2. Create a Strong Business Plan
    3. Brand Marketing
    4. Examine Your Competition
    5. Offer Free Samples to Coffee Shops and Yoga Studios
    6. Setup a Stall at Trade Shows And Expos
    7. Make an Appealing Website for Your Tea Business
    8. Make Your Tea Business’ Website Mobile-Friendly
    9. Run Ads for Your Tea Business on Ecommerce Sites
    10. Start A Blog About Your Tea Business
    11. Offer Limited Edition & Exotic Teas
    12. Start an Affiliate Program to Promote Your Products
    13. Get Listed on Amazon and Other Marketplaces
    14. Conduct Customer Surveys
    15. Indulge in Email Marketing
    16. Connect with Tea Enthusiasts
    17. Promote Your Tea Business on Social Media
    18. Packaging, Style, and Accessories

    How to Promote Tea Business

    Best Ways to Market Your Tea Business

    Value of the Global Tea Market from 2018 to 2025
    Value of the Global Tea Market from 2018 to 2025

    The following are the top seventeen ways in which you can market your tea business and generate more sales:

    What makes a strong brand? A strong brand identity. Brand identity is what gives your business an image, a voice, and an actionable strategy for connecting with your audience. It’s what separates you from the competition.

    I always say that if you want to get more customers, you need to start with a solid brand identity. Everyone wants to work on the logo, but they forget that they need an entire company identity before they build their site and then start building their brand (because why would your potential clients be talking about your brand if there are a ton of other brands just like yours?).

    Have you ever heard the phrase, “Something is only worth as much as someone is willing to pay for it?” It’s true. People pay a lot of money for famous brands. A brand can be a logo, a name, and everything in between. The foundation for building a brand is your identity. Having a good logo won’t mean anything if your audience has no idea who you are so you should focus on creating a solid brand identity to market your tea business.

    2. Create a Strong Business Plan

    You want to succeed in your business, but there are lots of people out there willing to help themselves to your profits. I see two things stopping you from succeeding: a weak business plan and a lack of tea knowledge.

    Some people are so focused on the marketing part of their tea business that they forget about how important a strong business plan is for any business. If you don’t have an idea of how much money you want to make, how you’re going to make it, and what your long-term goals are it’s tough to get in the game.

    A well-written business plan can help ensure your success with every startup. It outlines your goals, establishes short-term as well as long-term targets, and ultimately serves as an ongoing tool to assess your growth. It also highlights weaknesses that could be detrimental to the success of your venture.

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    3. Brand Marketing

    You picked your name, got some business cards, and made a logo and a website. Congratulations, you’re a “real” company! Now it’s time to market that brand.

    When someone visits a tea company’s website, they are looking to learn about the company. Many people will read testimonials and reviews to find out whether they are going to walk into a good situation when they visit the tea shop or if they should avoid the business. There is nothing wrong with promoting your current business on your website. It is important that you are transparent in all of your communications with a visitor.

    4. Examine Your Competition

    You have a great product, but what else does your competition offer?

    You’ve probably heard it time and time again, “Know your competition”. If you’re not looking at what your competition is doing then how are you going to beat them? Every business owner strives for their own unique selling proposition but you also have to ensure that something still makes you stand out from your competitors.

    By checking out the competition, you can find out more about your industry, discover trends, and identify some sweet marketing opportunities.

    5. Offer Free Samples to Coffee Shops and Yoga Studios

    When it comes to marketing your tea business, you need to think creatively. So many businesses try the same strategies and rarely see any growth in their sales or brand awareness.

    Offering free samples can be a great way to get your tea business in front of people. When people try free samples and like them, there is a high percentage of chances that they will buy that product. By offering free samples, you can earn long-term customers for your tea business. So start talking with your local shops and give them free samples for your business’ marketing.

    6. Setup a Stall at Trade Shows And Expos

    Most people make the mistake of not taking advantage of a captive audience. Since Indian consumers love to enjoy tea from stalls, you can take your tea cart to the mall or festivals. Also, you could find local stores that would let you set up a little shop on the sidewalk in front of their business. The point is your customers will remember you once they try your tea in person.

    Tea Production in India
    Tea Production in India

    7. Make an Appealing Website for Your Tea Business

    A good website can make all the difference for a tea business. It’s one of the first places people will search for your products and read about what you do. Even when people are not buying from you, your website still remains a source that they can visit to get the information they want or need. If you want to sell more teas, you need a good‐looking, functional website that will turn visitors into sales. The key is to think of ways that a customer can immediately contact you, find out if you offer their favourite flavour, or discover new ways they can use your products.

    8. Make Your Tea Business’ Website Mobile-Friendly

    The average person checks his or her smartphone almost 150 times a day. That’s over 9,000 times per month. Think about it, fans and customers are looking for your business every time they grab their phone as it vibrates in their purse or pocket.

    Lots of people are shopping on the go. Mobile devices are often their first choice when they’re looking for a product or service to buy. But don’t confuse mobile marketing with mobile-friendly websites. Mobile-friendly websites will work for any device, not just ones that use smart technology. Thus, another great way to promote your tea business is to make your website mobile-friendly and if possible have a mobile app too.

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    9. Run Ads for Your Tea Business on Ecommerce Sites

    This is also one of the best ways to market your tea business and generate more sales. Running online ads can be a very effective form of paid marketing. When used correctly, eCommerce ads are a way to drive sales to your store and generate more traffic in the process. There are plenty of ways you can use ads on eCommerce sites to get the most out of them.

    10. Start A Blog About Your Tea Business

    Another amazing and popular way to market your tea business is to start a blog. You can write about things like how to brew the perfect cup of tea, why your tea blends are unique, etc. In this way, you will be able to reach a larger audience and develop a connection with them.

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    11. Offer Limited Edition & Exotic Teas

    If you love tea as much as we do, then you probably know that there are many different types of tea like green, white, black and oolong to rooibos, mate, pu-erh, and many more. You may also know that the world of tea extends beyond the typical options found in most grocery stores. There are many other varieties that are harder to find in your local market but can be uncovered by visiting a tea shop that deals in specialities or you can also look for them online. So, another great way to market your tea business is to offer some limited edition and exotic teas.

    12. Start an Affiliate Program to Promote Your Products

    Some of these strategies might sound familiar, but that’s because some aspects of the business have stayed the same over time. Affiliate marketing is an old strategy which you can implement to market your tea business and generate more sales.

    It’s no secret that social media can be a great way to promote products, but it’s not all about the likes. Creating an affiliate program is a fantastic way to get people to promote your stuff all over the web.

    13. Get Listed on Amazon and Other Marketplaces

    Amazon and other marketplaces are a great way to expand your tea business. Being able to list your products on the largest search engine in the world will mean you get more exposure, more sales, and more customers willing to buy from you.

    14. Conduct Customer Surveys

    Customer surveys are one of the most important tools to understand your customers and also improve your business. A survey helps you find out what your customers think about your products or services, what they’d like to see from you, and what they would want you to improve on. This will help you come up with a strategy to meet their needs better and retain them as loyal customers in future. There are different types of surveys that you can create depending on your business needs. This way you will be able to understand your customers better which in turn will help you to market your tea business better.

    15. Indulge in Email Marketing

    The email channel is still the most used for marketing and customer communication. Driven by customer preferences, this remains one of the cornerstones of any B2C or B2B initiative within a company’s marketing program. Therefore, it is wise to indulge in email marketing when it comes to marketing your tea business.

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    16. Connect with Tea Enthusiasts

    Another great way to market your tea business is to connect with tea enthusiasts. These people will not only be interested in becoming your loyal customers but will also help you gain new ones. With blogs, social media and a number of tea forums out there, it’s easier than ever to get in touch with your target audience and come up with possible leads.

    17. Promote Your Tea Business on Social Media

    Tea Trunk - Tea Business Account on Instagram | Tea marketing Strategy
    Tea Trunk – Tea Business Account on Instagram | Tea Marketing Strategy

    Gone are the days when your business was only advertised on the radio and TV. Now, social media channels have become the new marketing buzz when it comes to advertising a tea business and helping to spread awareness about your products.

    Social media is not just a space where people post selfies and share photos of their cats anymore. Now, more than ever, social media is a platform for businesses to reach an audience and promote their products.
    Social media has revolutionized how companies advertise and market their products. Today, you can use social media as an effective tool to build your brand, drive sales, and increase awareness about your company or product. These websites are a great way for small businesses to reach new audiences and promote their company with little cost or effort required.

    There are a lot of popular social media platforms such as Facebook, Instagram, Twitter and Youtube. These sites give businesses access to billions of potential customers and allow them to reach those people in an extremely cost-effective manner.

    Read on to discover how you can use social media to promote your tea business and give your marketing efforts a boost!

    • Take advantage of Instagram influencers to help promote your tea business

    People love free food. And if you own tea business, why not send free samples to bloggers and influencers in your target market who might tell their audiences about you?

    Food bloggers and influencers on Instagram are perfect for sending free samples of your tea products. They are very popular among their followers, and they love to try new foods. They will often post photos of them tasting the teas they receive, which is a good way to create some buzz around your teas.

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    • Create dedicated pages on Facebook and Instagram for your business

    Creating dedicated pages on Facebook and Instagram for your business helps you to reach out to your existing followers and let them know about the new changes happening in your business. Remind them that the new page is where they should be going for all things related to your teas.

    Shahab Zargari, CEO of Pinnacle Foods UK, owns a tea company called 17 Tea. He recently told Entrepreneur Magazine that this is the best business marketing idea for 2021, To acquire leads and increase your sales, create pages for your product on Facebook and Instagram and fill them with quality content.

    • Start a YouTube channel for your tea business

    YouTube is one of the best social media platforms to get started with. You can create videos on anything you like. For example, if you are starting a tea business, you can begin by making short videos about certain health benefits of tea. As you make more and more videos, it will be easier to gain subscribers and people would come back to watch the new video every time you will upload one. This way people can learn a lot from your YouTube channel and thus, a great way to market your tea business.

    • Send Consistent Messages Across All Platforms (Facebook, Twitter, Instagram)

    A quick and easy way to market on social media is to send consistent messages across all platforms. You want your audience to get to know you quickly, so use a post on Twitter as the caption and include the same photo on Instagram. People tend to like consistency. It makes them feel connected to your business, which will lead you to their inbox!

    18. Packaging, Style, and Accessories

    Now that you have great tea to sell, you need to choose the right packaging. Think about selling an experience, your customers should feel something special every time they drink your tea.

    Offer fun accessories, like unique cups or infusers, especially if you sell loose leaf tea. Make sure they have the tools they need to enjoy it.

    If you have a store, create eye-catching window displays and packaging that attract people to walk in.

    For online tea sellers, focus on creative digital advertising to grab attention and bring customers to your shop.

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    Conclusion

    There are a lot of people out there selling tea. It’s hard to get in front of your target audience without standing out from the crowd. But if you use the above-mentioned tea business marketing tips, you can make your business stand out and build a following that will drive more sales and growth. This is the kind of solid advice you need if you want to build an industry-leading business.

    FAQs

    Is the tea business profitable in India?

    Yes, the tea business is profitable in India because most Indian consumers have a strong taste for it. However, your profit will depend upon the type of teas you are producing and selling.

    How to promote tea business?

    Promote your tea business by using social media, offering free samples, creating attractive packaging, partnering with cafes or influencers, and running online ads to reach more customers.

    Which are the top tea companies in the world?

    Top tea companies in the world are:

    • Tata Global Beverages
    • Unilever
    • Nestle
    • The Republic of Tea
    • Dilmah

    Where is the world’s largest tea market?

    China has the world’s largest tea market valued at over 78 billion USD.

    What is tea business profit margin?

    Tea business profit margins are usually 30%–60%, depending on sourcing, branding, and sales channels.

    What are the ideas of digital marketing for tea business?

    Use digital marketing for your tea business through social media ads, SEO, influencer partnerships, email campaigns, and engaging content to attract and retain customers.

  • Christmas Marketing Ideas to Boost Your Business

    Christmas, the festival celebrating the birth of Jesus is also an occasion for sharing love, gifts, and whatnot. Christmas is one of the most celebrated festivals in the world. As a result, this most anticipated and awaited holiday season brings about a lot of happiness and business opportunities too.

    Pre-planning some marketing strategies and executing them well would grab you loads of business and profits during this season. Christmas marketing strategies are ways to promote your products during the holiday season to attract more customers and increase sales. Here are some of the Christmas marketing and advertising ideas that would elevate your business this festive season.

    15 Business Marketing Ideas for Christmas

    1. Create a Christmas Aura
    2. Launch a Special Christmas Sale
    3. Campaign Through Emails
    4. Utilize Seasonal Keywords for PPC Campaigns
    5. Post Blogs, Videos, or Guidelines related to Christmas
    6. Organize a Christmas Giveaway
    7. Gift Cards or Vouchers
    8. Instigate a Sense of Urgency in Customers
    9. Don’t miss out on the ‘After Christmas Sale’
    10. Throw a Party or Lunch
    11. Create Christmas Packaging
    12. Partner With Influencers
    13. Create an Advent Calendar
    14. Partner With a Charity
    15. Create a Santa Wish List

    Founders’ views on increasing sales in Holiday Season

    15 Business Marketing Ideas for Christmas

    Create a Christmas Aura

    Make your customers feel that Christmas is arriving. Create an ambiance that gives them a sense of the holiday season. Re-design your logo, theme, animations, and fonts with a Christmas touch like Santa Claus, Christmas tree, snow, etc., While the customers are decorating their homes for the festival, you decorate your store or site and celebrate the occasion along with them. This takes you closer to your customers and develops trust for your brand. It will enrich the bond your customers share with you.

    Launch a Special Christmas Sale

    Christmas seasonal sale to boost your business
    Christmas seasonal sale to boost your business

    Introducing a Christmas seasonal sale would boost your business during this holiday season. Besides adding some Christmas themes to your store or site’s outlook, bring some changes to your products and services too. Create packages with discounted prices, bundle your products, customize or redesign the packings for seasonal sales, or terrify the customers with your price drops and it can be one of the best Christmas marketing campaign ideas. Creating some of such surprising elements would pull the customers towards your business and it’s one of the best Christmas business promotion ideas.

    Campaign Through Emails

    Email marketing in recent years has become a significant and powerful medium for showcasing businesses to people. So you can use this technique to send attractive emails to your customers that describe your Christmas sale, offers, price drop alerts, etc. Create an impressive subject line that attracts customers to open your email. Schedule your emails at regular intervals that keep reminding them of the sale. Inject a sense of likeability and longing towards your Seasonal Sale using email campaigns.

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    Utilize Seasonal Keywords for PPC Campaigns

    As Christmas is a festival of gifts, decorations, and celebrations, using relevant keywords to promote your business would be a great strategy. PPC always serves to be an important factor that drives customers. And during this Christmas season (which can also be called the shopping season), PPC stands to be a crucial factor that can’t be ignored. Do extensive keyword research and use the apt one for your ad campaigns. This ensures your ads pop up before the right customers at the right time.

    Post Blogs, Videos, or Guidelines related to Christmas

    Christmas Blogs
    Christmas Blogs

    Mostly, the Christmas celebrations revolve around activities like Decorations, Giftings, and family meals. All of them are creativity-based pursuits where there’s always something new that one can innovate. So you can create blogs or videos that provide various ideas on Christmas decorations and gifts. Also, you can provide step-by-step guidelines or procedures to perform those activities. You can connect these posts to your products or services wherever possible and use them as a platform for your sales promotion.

    Organize a Christmas Giveaway

    Organize Christmas Giveaway
    Organize Christmas Giveaway

    Plan a giveaway contest for your customers by offering astounding gifts. The giveaways can be constructed based on the nature of your business. You can offer seasonal gifts for people who have made the maximum purchase or decide the winner using a lucky draw. You can also use this system to encourage your existing patrons to bring in new customers to your business. Giveaway gifts can be anything from highly hyped mobiles to holiday vacation packages. Such giveaways with popular products or services will prove to be a great marketing idea to boost your business and can be one of the top Christmas marketing ideas.

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    Gift Cards or Vouchers

    Christmas Gift Cards and Vouchers
    Christmas Gift Cards and Vouchers

    Not all people are experts in gifting. Most of them would be excited about it but confused about what to choose. Offering gift cards or gift vouchers in this instance would be a great boon for such customers. This reduces the customer’s stress and also guarantees you a sale worth the same or more than the price you sold the gift cards for. You can also offer discounts on gift vouchers to promote its sale. This can be a promising way to retain your customers and also bring in more of them for your entity.

    Instigate a Sense of Urgency in Customers

    It is the nature of the Christmas season to adorn our places, make our loved ones happy through gifts, and cherish family time together. So, people will be triggered to shop more. You can capitalize on this shopping season by creating a sense of urgency in your customers. Use words like “Limited Period Offer, Only a Few Hours/Stocks Left, Act now, Grab before it’s gone, etc., in your marketing campaigns. Tagging these words along with exciting deals can be the best combo for kick-starting your Christmas sale. They create a dire rush in people not to miss the opportunity.

    Don’t miss out on the ‘After Christmas Sale’

    The ‘After Christmas Sale’ also has a huge market and reception among customers. People who had missed the earlier sales and were busy with Christmas celebrations would love to feast on this opportunity. The days between Christmas and New Year are the best time to initiate this sale. Usually, people would be relaxed during these days after a couple of weeks of busy celebrations. Take advantage of this situation to re-instigate your sales. You can also slash the prices for old wares, offer exciting benefits, and clear your stocks using this sale.

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    Throw a Party or Lunch

    Hosting a party or lunch for your customers along with employees can be the best way of getting to know your community. This brings your customers a step closer to the business and makes them feel more important. A small initiative like a party can deeply root the customers for your growth.

    Create Christmas Packaging

    Starbucks Christmas Packaging
    Starbucks Christmas Packaging

    Holiday-themed packaging can turn any product into a gift, so customers won’t need to pay extra for gift wrapping. It also adds a festive touch, making your products feel special for the season and helping to boost your sales and revenue. This is one of the easiest and best Christmas marketing ideas for small businesses.

    Partner With Influencers

    Influencers are essential for a successful Christmas marketing strategy. They promote your products to their followers on social media, showing off the best qualities of your brand or a specific product. Influencers can inspire their followers to buy and make great brand ambassadors.

    Create an Advent Calendar

    Create Christmas Advent Calendar
    Create Christmas Advent Calendar

    If you have different products, try showing them off with an advent calendar or Christmas bundle. Cosmetic and chocolate brands have done this for years, and it can work well for other brands too. This idea can increase your holiday sales, and if customers like your products, it may lead to more sales in the future.

    Partner With a Charity

    Christmas is the season of giving, so inspire your customers to support a cause your brand cares about. You could create special Christmas products and donate part of the sales, or invite customers to donate to a charity you support.

    Be clear and open with these efforts. Customers want to see proof of their impact, so share the results with a follow-up message.

    Create a Santa Wish List

    A Santa wish list is a great way to show off different products or services with little effort. You can gather all the product photos you’ve collected and share them as a carousel on your feed.

    Adding a fun caption will help explain your idea and give more details about the products. Plus, you can use Instagram’s shop tab to link to your website or show prices in the pictures.

    Founders’ views on increasing sales in Holiday Season

    Kapil Gupta – Founder and CEO of Ruhe Group of Companies

    Mr. Kapil Gupta, Founder and CEO, Ruhe Group of Companies
    Mr. Kapil Gupta, Founder and CEO, Ruhe Group of Companies

    A significant increase in overall sales is seen throughout the holiday season due to expenditure driven by the festivities. Therefore, each business employs unique strategies to increase sales during this critical season. Retailers utilize data to optimize inventories to address the demand without building up a significant backlog of orders or incurring exorbitant holding fees. For example, data-driven predictive sales and inventory intelligence enables retailers to automate demand forecasting and planning. – Mr. Kapil Gupta, Founder and CEO, Ruhe Group of Companies

    Rupesh Jain – Founder of Candere by Kalyan Jewellers

    Mr. Rupesh Jain, MD & CEO, Candere By Kalyan Jewellers
    Mr. Rupesh Jain, MD & CEO, Candere By Kalyan Jewellers 

    Retail & e-commerce/online brands rely heavily on the festive/ wedding season to increase their sales margin through accelerated market & data-driven strategies/approaches. – Mr. Rupesh Jain

    Here are some strategies to drive/maximize sales growth:

    • On-purchase discounts & offers to attract more & more customers.
    • Launching various promotional campaigns specific to occasions for a customer connect, re-channelizing the usual marketing strategies to generate positive business outcomes.
    • Keeping an innovative and efficient marketing approach for increased sales.
    • In a golden era of digitization, technology is important to generate accurate sales data to determine successful business metrics and drive sales.
    • Use statistics and data to study the traffic of the holiday season and capitalize on evolving and emerging trends by announcing new, contemporary launches.
    • Retention of long-associated customers during the holiday season is a must by giving an additional percentage in existing/ seasonal/festive offers as brand goodwill.

    Conclusion

    These are some of the simple and best ideas that could lift your Christmas seasonal business you can also follow during the 12 days of the Christmas marketing campaign. You can choose any or implement all of the above ideas as each of them would serve as a value addition to your profit. Make the best use of this busiest shopping season and grab as many customers and profits as you can.

    Merry Christmas!

    FAQs

    What are 12 days of Christmas promotion?

    A 12-day Christmas promotion is a marketing event where you disclose a surprising sale item and every day you announce the winner of a set giveaway item.

    What should I give away for Christmas?

    Some of the giveaways for Christmas are:

    • Holiday Packages offer
    • Gift Card and Gift Vouchers
    • Surprising high Discount Deals
    • Food Coupons
    • Travel Products

    What are good Christmas marketing strategies for retailers?

    Good Christmas marketing strategies for retailers include offering holiday-themed products, using influencer promotions, creating gift bundles, supporting a cause, and using festive packaging to attract customers.

    How to promote Christmas sales?

    Some of the best ways to promote Christmas sales are:

    • Launch Buy 1 Get 1 Offer
    • Offer free shipping and returns
    • Run a holiday contest
    • Promote Gift Cards
    • Offers surprisingly High discounts
    • Run a “12 Days of Christmas” promotion

  • How to Boost Sales on Black Friday for Your Business

    India is the second-largest country in the world. The average age in India is about 28 years. We are an immensely big young nation and we do what every other country does but more in volume. With a population of more than 144 crores, India is a hotspot in demand generation. This makes it a prominent place for old businesses and new businesses.

    India is not only big in terms of people, but we also are a huge celebrating nation. Speaking of both regional and national events, India has the most festivals in the world. Needless to say with this young generation driving fast-paced technology, Indians are not normal citizens anymore.

    We are turning more into global citizens. Global citizens are not just confined to their nation but are open to accepting global traditions. They break open the national boundaries of culture and tradition the fastest of all. We love shopping cultures. This explains why millennials are all excited about global festivals like ‘Halloween’, ‘Thanksgiving’, and ‘Black Friday’.

    This article is about one particular festival. A global festival starter to be precise. The Black Friday. How it affects our new businesses and startups in providing them with a boost. A cultural boost read on to discover.

    The Black Friday
    India and Festivals Culture
    Black Friday Sales Wrestle
    Black Friday Business Intrusion
    How Black Friday Can Help You Get Initial Boost for Your Startup?

    The Black Friday

    Black Friday is the Friday that precedes Thanksgiving in the United States. Retailers all around put sales on the occasion to kick-start the festive season. The next month is December and it means Christmas around the world. This is the sweet spot just after Thanksgiving and right before Christmas.

    Black Friday has been the busiest day in the US and continues to be the show starter even now. This festival provides a good boost for retailers and businesses in the US. Since India is open to all cultures, we also flow with this wind.

    India and Festivals Culture

    As mentioned previously we all know that India is a land of festivals and homogenous culture. When globalization and technology hit, we opened our wings to the world. Make no mistake that culture travels faster than goods.

    India has seen increasing celebrations of Western festivals and occasions continuously. From malls covered in themes of Halloween to the lights and blushes of Christmas. Our culture has globalized. So does the behavior of consumers.

    Now we look forward to not only the Diwali sale but also the ‘Black Friday’ sale. Shopping in India is a culture and globalization has boosted it for sure. Now brands and new businesses look forward to launching in the festive season.

    In order to get some revenue out of festive hype, to capitalize on celebration excitement, this is a good thing for them and the economy. Let us dissect and find out the consequences that it offers.

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    Black Friday Sales Wrestle

    Black Friday is synonymous with huge discounts. It is also synonymous with shopping like absolute animals. Shoppers go mad and they raise a ruckus. The news reported that an employee had to climb on a table to avoid a crush of shoppers at a Chattanooga Victoria’s Secret Pink store.

    People wrestle over discounted clothes and fight for plants and pots. This is what a good Black Friday deal can do to consumers.

    As per the reports, Black Friday 2023 online revenue reached over $9.80 billion, a 7.46% increase from last year. It was 188% higher than the average daily online sales and 179% higher than Q4’s daily sales. However, Black Friday’s revenue was 21% lower than Cyber Monday. From 2022 to 2023, online retail spending grew by 7.69%.

    Black Friday Online Sales from 2013 to 2023 with Projection for 2024-2025
    Black Friday Online Sales from 2013 to 2023 with Projection for 2024-2025

    Black Friday Business Intrusion

    If you think that consumers are the only demographic that enjoys Black Friday, you’re probably wrong. Brands all over the world start preparing to fulfill the demand months before this day. They know how to make and generate demand for their goods. So they also wash their hands in celebrations, with campaigns.

    Businesses try to capture people with campaigns. If you’re a startup, winning this day of the year can ramp up your whole game. This is a high tide and if you know how to surf, you are all set. Here we’ll discuss how brands manage to get a large economic pie.

    How Black Friday Can Help You Get Initial Boost for Your Startup?

    Campaigns Plan

    As people celebrate, brands lend a hand with campaigns. They start decoding the market in September itself. So September and October are the planning months.

    Brands and newbies need to be sure about their goals. There can be explicitly two goals – To acquire new customers or to increase current profits. It will be the compass for planning further. Figure out deals, deals that are mouth-watering. This is the month when credit cards get warm.

    Channeling Traffic

    You can’t really imagine your sales without creatives. It is imperative to spread the marketing butter all over social. Make your signs a little squarish for better communication. Spend October spreading the news, discounts, and whatever. Try paid marketing, diversifying your posters, and emailing. The point is to buy traffic earlier than others.

    Buyer Momentum

    If your goal is to maximize profits, then you need to notice and enhance the AOV. Average order value can be enhanced by grouping products. Grouping products with others will lead to more freedom to give discounts. As well as it will also increase your revenues.

    Conversion Rate

    While established brands go for more orders, new businesses or startups go with more conversion rates. Converting more people into consumers will take spending. So before a successful Friday sale, comes spending. Figure out a CAC, and customer acquisition cost and plan your deals and discounts accordingly.

    Create Urgency with Limited-Time Offers

    Urgency is a powerful sales tool. To build excitement and urgency, try offering new deals every hour on Black Friday. Updating deals throughout the day keeps customers interested and encourages quick purchases. Use announcements, app notifications, and clear ads to make sure people see these deals and feel the need to act fast.

    Exceptional Customer Service

    Deals and promotions are important, but great customer service can set your small business apart. In a physical store, focus on helping customers quickly, having friendly and knowledgeable staff, and creating a welcoming atmosphere. Happy customers are more likely to come back or tell others about your store, which helps your business grow.

    For online sales, it’s a bit different. A good website design, smooth navigation, and excellent customer support can make a big impact and keep customers satisfied.

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    Conclusion

    Black Friday is followed by Cyber Monday which means more space for spicy offers. Brands should keep in mind that Black Friday and Cyber Monday aren’t just for eCommerce but can be a big sales day if you apply the right Black Friday tactics, Black Friday promotion ideas, Black Friday promos, Cyber Monday ads, and Cyber Monday marketing techniques. That will be the recipe for your successful sales season. As always, it’s not too late to get started.

    FAQs

    What is Black Friday?

    Black Friday is the day stores began to turn a profit for the year as it is the biggest shopping day in the United States.

    How to boost sales on Black Friday?

    Build anticipation about your product, make exclusive offers, and reward your previous customers.

    Do companies make money on Black Friday?

    Yes, Black Friday is the most profitable week or month for the majority of retailers.

    When is Black Friday sale in 2024?

    The Black Friday sale starts on 29th November followed by Cyber Monday which is on 2nd December 2024.

  • Effective Diwali Marketing Ideas to Boost Sales During the Festive Season 2024

    This article has been contributed by Abhinav Jain, CEO & Co-founder, Almonds Ai.

    Last Diwali, I found myself standing in a crowded market, surrounded by vibrant colors, the smell of sweets in the air, and the endless buzz of people. Everywhere I looked, people were bargaining, buying gifts, and preparing for the big festival. It got me thinking about how much things have changed in the world of shopping—especially during Diwali.

    Diwali is more than just a festival in India—it’s a time for family, lights, traditions, and, yes, a lot of shopping. A few years ago, most of us would head to the markets, sift through stores, and hunt for the best deals. But today, things are different. Much of that excitement has moved online, and brands are now competing digitally for attention. It’s no longer just about offering discounts or festive deals; it’s about creating meaningful, personalized experiences for customers. 

    And this is where Artificial Intelligence (AI) has stepped in, completely transforming the way brands engage with shoppers during festive seasons like Diwali. AI isn’t just a buzzword anymore—it’s actively shaping the way businesses interact with their customers, helping them connect in deeper, smarter ways.

    So, as we head into Diwali 2024, simply offering discounts isn’t enough. People want more personalized, meaningful experiences, and this is where technology—especially AI comes in and changes the game.

    In this article, we shall look at a few effective marketing ideas to boost sales during Diwali in 2024.

    Personalization at Scale with AI

    Think about it—when you walk into your favorite store, what makes it feel special? It’s when someone greets you by name or recommends a product based on what you’ve bought before. That personalized experience is what AI now allows businesses to recreate at scale.

    Why It Works: AI lets you take customer data—like past purchases or even browsing behavior—and turn it into super-targeted recommendations. It’s like offering each customer their own custom Diwali catalog. Whether it’s festive home décor or clothes, AI can help you send them offers that feel tailor-made.

    Example: Amazon uses AI for real-time product recommendations based on user behavior. During Diwali 2023, Amazon India leveraged AI to show personalized deals to customers based on their previous festive purchases, whether it was home décor, electronics, or apparel. This led to higher engagement and conversions, as customers felt like the offers were handpicked for them.

    Personalized Chatbots for Instant Support

    We’ve all been there, trying to find that perfect Diwali gift online but getting stuck because of a delivery question or confusion about product details. You’re in a hurry, and waiting hours for an email response is frustrating. That’s where AI-powered chatbots come in.

    Why It Works: During high-traffic times like Diwali, your team can get overwhelmed by the sheer volume of customer queries. AI chatbots can handle a ton of queries simultaneously and instantly, whether it’s about delivery timelines, return policies, or even recommending a product.

    Example: H&M introduced an AI chatbot on their website to assist customers in selecting outfits based on their preferences. During festive seasons like Diwali, this bot has been particularly useful in helping customers find the right party wear quickly. The chatbot even recommends accessories that go with the outfit, increasing the likelihood of upselling.

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    Hyperlocal Email Campaigns for Maximum Impact

    We all get bombarded with Diwali promotional emails, right? But have you noticed how some just grab your attention more than others? That’s often because they’re localized. AI is now helping brands take email marketing to a whole new level, making each email feel like it’s meant just for you and around you.

    Why It Works: AI can analyze past behaviors. locations and preferences to send the most relevant offers to everyone. It figures out when your customers are most likely to open emails and what types of content they engage with most.

    Example: Zivame, an online lingerie brand, uses AI-driven hyperlocal email marketing to send personalized festive offers. During Diwali, they segmented their audience based on shopping habits and sent out targeted offers that resulted in a 20% increase in their click-through rate compared to generic email blasts.

    AI-Powered Loyalty Programs to Increase Retention

    It’s no secret that keeping customers is just as important as getting new ones, and Diwali is the perfect time to reward your loyal customers. But what if you could do it in a way that’s completely personalized, in real-time?

    Why It Works: AI-driven loyalty programs allow brands to offer custom rewards based on each customer’s actions. They also enable real-time offers that feel timely and relevant, keeping customers coming back long after the festival is over.

    Example: Starbucks has a highly successful AI-driven loyalty program. During Diwali, they offer special discounts on festive drinks and merchandise, but only to their loyalty program members. They also use AI to send personalized drink recommendations based on past purchases.

    Super targeted Festive Ads

    Let’s talk about digital ads. We’ve all seen them, and some feel like they’re speaking directly to us, while others? Not so much. The magic lies in hyper-targeting, and AI is making it easier than ever to serve the right ad to the right person at the right time.

    Why It Works: AI-powered ad platforms analyze tons of data—what your customers are browsing, their past purchases, and even their online behavior—so you can target your Diwali ads with laser precision.

    Example: Myntra, one of India’s biggest fashion e-commerce platforms, used AI-powered hyper-targeted ads to promote their Diwali sale in 2023. They analyzed browsing behavior and demographics to show relevant ads, like festive sarees or home décor, to specific segments of users. This strategy resulted in a significant boost in both engagement and sales.

    Interactive AI-Driven Experiences to Boost Engagement

    People love engaging with brands in fun, interactive ways, especially during festive seasons. AI lets you create those memorable, interactive experiences that keep customers engaged and entertained while nudging them toward a purchase.

    Why It Works: AI-powered tools like AR filters or virtual try-ons make shopping more interactive and exciting. Plus, it’s a great way to add a little extra joy to the Diwali shopping experience.

    Example: Lenskart uses an AI-powered virtual try-on feature for glasses. During the Diwali season, they promoted this feature heavily, allowing users to “try on” festive frames virtually before making a purchase. The feature led to higher engagement rates and a noticeable increase in conversions during the festive period.

    AI is Shaping the Future of Diwali Marketing

    AI is no longer just a buzzword; it’s changing how brands engage with customers during major festivals like Diwali. From personalized recommendations to real-time customer support and interactive shopping experiences, AI is helping brands deliver smarter, more meaningful marketing.

    The brands that leverage AI during Diwali 2024 will not only boost their sales but also build stronger, more lasting relationships with their customers. In the end, it’s all about making the shopping experience as festive and personalized as the festival itself.

    Final Thoughts

    Diwali is a time of joy, excitement, and celebration. As marketers, it’s up to us to create that same festive spirit in the way we connect with our customers. AI offers us the tools to do that—whether through personalization, instant customer support, or interactive experiences. So, as we gear up for Diwali 2024, let’s embrace the power of AI to create marketing strategies that are not only effective but also meaningful.

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  • How to Generate Leads With The WhatsApp Chat Widget on a Website?

    WhatsApp is no longer only a tool for chatting. It is the most widely used messaging platform globally. Over 2 billion people use it regularly. And that number keeps rising.

    WhatsApp is a powerful tool for communicating with and building connections with your consumers. It’s quite widespread, far faster than email, and simple to use. WhatsApp is now being used as one of the primary customer communication mediums by an increasing number of businesses, both online and offline.

    But only a few businesses are fully utilizing WhatsApp’s potential for lead generation and acquisition, despite the fact that it is increasingly being incorporated into customer service channels. Here’s how to implement WhatsApp chat to boost your website’s overall conversion rates and generate more leads.

    5 Benefits of Integrating WhatsApp Chat on Your Website
    How to Add WhatsApp to Your Website?
    How WhatsApp Web Chat can Help Your Business

    5 Benefits of Integrating WhatsApp Chat on Your Website

    The advantages of integrating WhatsApp into your website and marketing plan rely on how well you implement the messaging service. The following are some typical benefits.

    Easy to Connect With Customers

    Since customers prefer engaging in a chat over speaking with a customer support representative, chat has a significant impact on sales. Customers can now chat with your brand more easily than ever when you incorporate WhatsApp into your website.

    Communicate With Website Visitors

    You won’t be able to get in touch with a website visitor who uses live chat after they leave the website. A visitor who contacts you over WhatsApp can be easily contacted again without having to wait on your website for a response.

    Even if your clients aren’t online, you can still communicate with them. You may send them broadcasts with information on promotional coupons, new releases, and other important news after they add your number to their contact lists.

    Provides Personalized Experience

    WhatsApp is an app that we all use daily to communicate with our friends and family. You naturally develop a more close connection with your consumer by integrating your company into that setting.

    Especially if you can respond quickly and informally. Incorporating WhatsApp on your website might increase your chances of connecting with users through one of their preferred mobile messaging services.

    Increases Sales

    To encourage more individuals to buy, WhatsApp can present helpful information about your offerings. Overall, WhatsApp chat enables greater conversion and quicker customer connection.

    Automated Responses Provide Instant Replies

    Customers that prefer to chat frequently don’t want to wait for a response. Their demands are well-served by automated answers. Customers can be guided through steps for making purchases, confirming reservations, checking the status of their purchases, and completing other frequent actions using automated answers with WhatsApp.

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    How to Add WhatsApp to Your Website?

    There are numerous ways to incorporate WhatsApp into your website, and we’ll examine 3 of them in this post so you can pick the simplest one to start with.

    Chat Widget

    An Example- The website Wati uses Whatsapp chat widget
    An Example- The website Wati uses Whatsapp chat widget

    Similar to other assistance options like Live Chat, which we frequently encounter online, a chat widget is the best way to include a WhatsApp button on your website. In addition to directing all traffic produced into the instant messaging channels of their choosing, this will enable website visitors to start a chat with only one click.

    When it comes to customer trust, businesses that offer a WhatsApp chat button typically have the upper hand. The reasonable explanation for this is that customers can contact companies by simply clicking on the WhatsApp Button symbol on their website, which launches a WhatsApp dialogue window.

    You must first choose the best chat widget provider of your choice, create your account, construct your own widget in a few steps, and then put it on your website using either WordPress or Google Tag Manager. The widget may be configured to appear on both desktop and mobile devices, or both.

    The widget will then show up on the bottom edge of your website’s pages (you can choose to have it appear on the right or left of the screen), giving your website visitors the option to contact you by tapping on the WhatsApp button.

    Click-to-Chat

    An Example- The website Kommo has a click-to-chat feature on its website which then opens up another window
    An Example- The website Kommo has a click-to-chat feature on its website which then opens up another window

    With WhatsApp’s click-to-chat functionality, users may click a URL to begin a conversation with a specific person or company. You can do this without saving any phone numbers on your phone. You can open a conversation by clicking the link and begin typing. Both WhatsApp Web and the smartphone app are compatible with this.

    You could use this capability to attach phrases like “Chat with us!” to WhatsApp. Your phone number can also be typed out and linked. If you want to provide WhatsApp throughout your whole online customer service experience, it becomes a little more challenging to give a click-and-chat link on your contact page. Your website would seem cluttered if you have to share this link on every page.

    You must update this URL, https://wa.me/[WhatsAppNumber], to create a click-to-chat link. The phone number you want to use should be entered in place of the “WhatsApp number.”

    QR Code

    An Example- the website CM uses Whatsapp QR code on its website
    An Example- the website CM uses Whatsapp QR code on its website

    Presently, QR codes are more popular and widely used in the modern world. Customers may find it tedious to have to add a mobile number to their contacts list to begin a WhatsApp communication. This isn’t a practical method, especially if you intend to provide this channel as a business.

    By adding your company’s phone number to a customer’s contact list, a QR code helps automate the procedure. To launch WhatsApp and enter your number, all your users need to do is scan their smartphone to the display. It’s simple and obvious, just what your clients want and needs.

    You must first establish a click-to-chat link before creating a QR code. Through tools like QR Code Generator, this click-to-chat link can then be converted into a QR code.

    How WhatsApp Web Chat can Help Your Business?

    WhatsApp users worldwide
    WhatsApp users worldwide

    Here’s how WhatsApp chat on your website can help you capture leads and increase your overall conversion rates.

    Personalized Customer Support

    WhatsApp is a highly useful tool to implement into your system, and it also helps make customer service more personalized. You could have several customer service representatives that visitors can choose from when contacting you through your website by using the WhatsApp widget. Your customers will have better customer service thanks to this quick and efficient communication system, which will increase their likelihood of making purchases from you and regularly visiting the website.

    Marketing and Sales

    You can add a conversational aspect to the online presence by including a WhatsApp chat on your website. In a friendly and casual setting, it helps your staff to gather leads, recommend items, and even complete transactions.

    By removing the requirement for manual data collecting, WhatsApp webchat enables you to get more leads. You will instantly receive the names and phone numbers of leads who start a WhatsApp web chat. The customer can still continue the chat on WhatsApp after leaving the website. This is a significant advantage of WhatsApp over standard live chat.

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    Conclusion

    To interact with current and potential customers, you can still prefer email and the phone. WhatsApp, however, brings a lot of exciting opportunities. It helps you to transform what is typically a one-way conversation into one that’s simultaneous and entirely at the convenience of the customers, encouraging customer engagement and loyalty.

    When using WhatsApp for sales, marketing, and customer support, real-time data sharing and processing is possible. To increase your lead generation and sales closing rates, you can utilize WhatsApp differently. However, the magic lies in how effortless it is for you to introduce your marketing message into the routines of potential leads with WhatsApp.

    FAQs

    When was WhatsApp launched?

    WhatsApp was launched in January 2009.

    Who is the current CEO of WhatsApp?

    Will Cathcart is the CEO of WhatsApp since 2019.

    How many users use WhatsApp daily?

    Over 2 billion people use WhatsApp regularly worldwide.

    Which country has the most WhatsApp users?

    India has the most WhatsApp users in the world.

  • How to convert your Instagram leads through a WhatsApp link?

    With over 2 billion users worldwide, WhatsApp has become a go-to instant communication platform for B2B and B2C brands. However, beyond the purveyor of internal communication, WhatsApp can also be used to convert Instagram leads. Amazing, isn’t it?

    Well, actually, it is a no-brainer. With 44% of people using Instagram for their weekly shopping, there ought to be a process that streamlines the communication flow and facilitates personalized marketing. What better way to convert these hot leads through WhatsApp chat?

    Believe it or not–a WhatsApp link is the fastest way to solve your potential customer’s doubts or extend additional support. By communicating through WhatsApp, customers feel heard, preventing last-minute abandonment as their query chain has been cut-short.

    Before we get into more details, let’s understand what it means for your business.

    1. WhatsApp Link for Instagram at a Glance
    2. How to convert your Instagram leads through a WhatsApp link?
    3. Benefits of converting Instagram leads through a WhatsApp link

    A WhatsApp link directs your Instagram profile visitors to a WhatsApp conversation. This means that you can chat with your potential customers anytime and anywhere, with business updates, promotional messages, feedback, query resolution, and surveys.

    In addition to sending messages, you can exploit this feature for your business’ advantage by sending videos, voice messages, product images, and documents directly from the app and fulfilling your customer’s assistance requests.

    Along with this, businesses can streamline their messages and take advantage of WhatsApp’s automatic responses, chatbot, and organizational tools to scale up their contact points while solidifying their customer base.

    So, is adding a WhatsApp link on Instagram fruitful for converting leads?

    A big yes–the customers will just be a click away from shooting their queries.

    • They won’t have to wait for days to get their doubts solved
    • The conversion cycle gets shorter by leveraging a quick redressal system

    Now, with these advantages at hand, let’s see how you can convert your Instagram leads through a WhatsApp link.

    How to convert your Instagram leads through a WhatsApp link?

    How to Link WhatsApp to Instagram

    There are three ways to convert your Instagram leads through WhatsApp link:

    By adding a WhatsApp button on your Instagram business account

    WhatsApp Business Linkage on Instagram
    WhatsApp Button on Instagram
    • Click ‘Edit profile’ visible on your Instagram Bio
    • Select contact options
    • Click on WhatsApp
    • Enter the number associated with your WhatsApp and submit the verification code

    Now, the WhatsApp button should appear, facilitating all your Instagram leads to get in touch with your company.

    Through boosted posts

    Post Boost on Instagram to WhatsApp
    Instagram Post Boost
    • Add your WhatsApp number to the ‘Contact Options’ on your Instagram business profile
    • Choose an existing post whose reach you’d like to amplify
    • Click on the blue button, select messages, and WhatsApp
    • Set a goal, budget, duration, and audience for your ad
    • Review your objectives and click on ‘create your ad.’
    • Once approved, your ad will be live in 24 hours.

    Instagram stories is a great way to boost the brand reach and sales. And adding a WhatsApp link on Instagram stories highlights is one of the great personalized way to display things as you can help the user with their query by directly landing them on WhatsApp.

    To add links to Stories you need to fulfill following criteria first:

    • You need an Instagram business account.
    • You got to have more than 10k followers.
    WhatsApp Link on Instagram Story Procedure
    WhatsApp link on Instagram Story
    WhatsApp Icon and Link on Instagram Story Highlights
    WhatsApp Link with Icon on Instagram

    Create a new story. Upload a WhatsApp icon image with an aspect ratio 9:16 and post it a story and insert your WhatsApp link within the story.  

    For e.g- Open the link chain and enter the URL:

    api.whatsapp.com/send?phone=Your number (followed by your phone number in the international format)

    View the published story and save the story as an Instagram Highlight.

    Name the highlight Chat on WA or something similar.

    Building a contact list

    By converting leads through WhatsApp links, you no longer need to bid adieu to your customer after the order has been delivered. Instead, you can build a long-term relationship.

    Through this method, you can optimize your contact list and even import all the contacts to a CRM and send messages to your customers in bulk. This way, once the prospect has approached you via Instagram, you can save their contact details and directly engage with them even after their order has been successfully delivered.

    Seamless user-experience

    A grave concern of customers before buying a high-end product: What if it doesn’t work well? People are anyway skeptical about the purchase, and having no provision for direct communication makes the decision-making process even harder.

    By converting your leads through WhatsApp, your customers rest assured that the brand will be just a message in case of any dispute with the product quality. You can automate customer support queries in case of high sales.

    You can also leverage WhatsApp list messages and custom replies to address FAQs with a faster response time and use the opportunity to strike a meaningful conversation with your customers throughout the journey.

    Maintaining retention span

    With dozens of new products launching every day, it is tough to maintain your audience’s retention span. They make one scroll on Instagram, and boom, another brand is displaying their ad. What to do in this scenario?

    Once you’ve enticed the prospects through your product offerings on Instagram and redirected them to WhatsApp, half of your work is done. Now, you need to provide them regular updates regarding their order and give them a reason to buy from you again.

    Send feedback forms, give intimation regarding new product launches and build a strong relationship that increases their retention span.

    While you do that, make sure:

    • You keep the communication short and to the point
    • Don’t spam your customers with frequent messages
    • Reinforce your messages with videos, pictures, social proofs, etc. wherever required
    • Make it personalized and quirky

    Upsell and cross-sell

    WhatsApp has an incredible open rate of 99%. Once the prospect has bought any of your product/services, you can send(after getting their permission) product catalogs, new launch details, discount offers, and upsell or cross-sell your products.

    For instance, if you’re sending them order updates, use the opportunity and recommend other products to them. The idea is to use what they have already purchased as an indicator to know what else they might be interested in.

    Here’s an example of such a message focused on cross-selling:

    Hey Priyanka,

    Your black dress has been delivered. Hope it looks great on you!

    But, we think your picture-perfect look would be incomplete without our perfect pair of heels. Click on the link below and check out our latest collection of heels available at a 10% discount with express delivery.

    This way, you would know their preferences and also get a chance to sell your other products to the same customer base.

    Building a sustainable brand

    Compared to simply adding your website link in the bio where your prospects can leave a message via a form or email, putting your WhatsApp link redirects them to an opportunity to receive a response from you instantly.

    Your response and brand loyalty go hand in hand. According to a recent report from Gartner, customers are more likely to stick with a brand long-term when their service expectations are met.

    This signifies that if your communication is top-notch, you can get an influx of leads into your inbox and recurring purchases–thereby building a sustainable brand. So, build a robust and quick communication system through WhatsApp and strike while the iron is hot to en-cash the opportunity and maintain their attention while it is still fresh.

    Efficient buying process

    With social commerce on a boom, Instagram has become a HubSpot for generating sales. Over 130 million users engage with shopping posts on a monthly basis, proving that this app is useful for driving both product awareness and sales.

    However, selling is just the tip of the iceberg to being in the game for the long term. You need to provide a seamless user experience and solve any of their objections quickly before they move on to another brand. And diverting your traffic to WhatsApp helps with that.

    Through WhatsApp, your customers can communicate with your brand, send in their queries, and make the purchase–all in relatively less time. This makes the entire buying process more efficient and transparent.

    Conclusion

    Holding a stellar value proposition for your brand would all be in vain if you don’t provide an eccentric customer experience. And placing a WhatsApp link on your Instagram profile does precisely that. You no longer need to scout for another messaging platform or chase potential customers through DMs to close the deal. Just add the link-generating feature; if your price and offering excite your prospects, they’ll directly reach out to you.

    The feature also creates credibility and trust for your brand because:

    • They feel a direct connection as WhatsApp symbolizes a personalized form of marketing
    • They can chat with your brand–that gives them a sense of security for investing their money at a credible place

    Moreover, with the tracking function, you can track the efficacy of this feature and use the metrics as a base for making decisions related to advertising budgets, branding, and inventory. Whether you’re a small business owner or a well-established brand, converting Instagram leads through WhatsApp will be an effective investment for you.

    FAQs

    1- How to create a click-to-chat link for WhatsApp?

    You can create click-to-chat link,  by using the following link, entering the WhatsApp phone number after the ‘=’: api.whatsapp.com/send?phone= .

    2- How one can use WhatsApp for Business?

    WhatsApp business can be use for showcasing Product catalogue, communicate with others, provide good customer service.

    3- How do I create WhatsApp QR code for ?

    You can create WhatsApp QR code using free QR code generator by entering the country code without the + symbol, followed by the WhatsApp phone number.

  • How to Sell to Gen Z? | Top 10 Marketing Tips and Strategies

    The boom of the internet, technology and social media have given the current generation i.e. Gen Z, the ability to know everything about different products or services without even buying them. Nowadays, people are keener to do their research and gather information before buying anything.

    The present generation is more inclined towards technology and exploring new possibilities. This gives them the opportunity to buy everything online from digital stores and websites.

    Due to this reason, the need for digital marketing is extremely crucial for any company that wants to sell their products and services to Gen Z. So, it is extremely important for businesses to establish online platforms where they can interact with their customers and sell their products.

    Why Selling to Gen Z Is Important?
    How to Sell to Gen Z?

    Why Selling to Gen Z Is Important?

    Gen Z is the post-millennial generation who is way smarter and more technological-advanced than their previous generations. They are the largest and growing generation who are born and brought up with technology from the beginning. They are more likely to inherit the world with new ideas and technology that will create limitless possibilities in the future.

    If you want to lay a solid foundation for your business in today’s time, then it’s important to know how to sell to Gen Z. They are different from the previous generations, you cannot trick them into buying anything. You have to be diverse and open-minded while forming marketing strategies. The previous generations i.e. the millennials and Gen X are not much familiar with social media and digital platforms.

    This means you need a different approach if you want to sell to Gen Z which is only possible by audience segmentation. Once you divide your audience into different segments/ groups, it becomes easier to make strategies that match their interest and expectations.

    Furthermore, the youngsters influence a greater percentage of their family spending. This makes Gen Z extremely crucial for the growth and expansion of your business.

    How to Sell to Gen Z?

    The following are some of the marketing tips and strategies that will guide you on how you can sell your products or services to Gen Z:

    Use Digital Platforms for Promotions and Advertisements

    Gen Z's Choice of Platforms for Following Brands
    Gen Z’s Choice of Platforms for Following Brands

    As you know, Gen Z is also the digital generation. Nowadays, every kid has access to smartphones, tablets, laptops and computers. This means they are more inclined towards social media and digital content. This is why marketers should make the right use of digital platforms to promote and advertise their products.

    There are multiple digital platforms like Facebook, Instagram, Twitter, YouTube, etc. that can be used to set marketing campaigns and interact more with your audience. The better the content, the easier it will be to sell to Gen Z. You must surround your marketing strategies around digital platforms so they can reach more audiences. Thus, making use of digital platforms is the topmost strategy that will help you to sell to Gen Z.

    Use the Latest Technology and Software

    Technology has advanced a lot allowing us to explore and accomplish great wonders. Gen Z is tech-savvy and marketers can use technology to provide them with an easy and smooth experience while they are buying your products and services. This will aid in better marketing of your products and help them to find and try your products easily.

    With the right technology and software, you can completely optimize your website so it can provide your audience with a better shopping experience. It won’t take long for the present generation to find a different website that offers the same product. Hence, ensure that your website is the place where people must look first before buying anything.

    Respect the Privacy of Gen Z

    Protecting your personal information and maintaining privacy is extremely important. Your personal data can be used against you to cause harm or scams and fraud on the internet. This is why Gen Z is more concerned to maintain their privacy and stay anonymous.

    Trying to get too much data can drive them away from your website and other digital platforms. Respect their privacy as they are extremely conscious about their personal information.

    Marketing always involves data collection from the audience. It helps them to know their customers and generate creative strategies to capture their attention. But ensure that your marketing strategies don’t invade someone’s personal space. Data collection must be ethical and non-invasive. So, respecting Gen Z’s privacy is a great way to attract them to your business and therefore, better potential for increased sales.

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    Create Quick, To-The-Point and Effective Online Content

    Nowadays, people are living a fast-paced lifestyle. A 10-second advertisement is also too long for Gen Z and they will skip it if there is nothing informative or does not interest them at all. The present era of Gen Z demands short and snackable content that can lure their attention towards your brand.

    This is why marketers must prioritise creating quick, to-the-point and effective content to sell to Gen Z. This will ensure that people are getting to know about your products and if your marketing is unique and creative it will definitely attract Gen Z to buy your products or services.

    Ensure Two-Way Communication With the Gen Z

    The key to selling to Gen Z is by meeting their needs and expectations. If your product can serve their needs then they will automatically buy your products. But to know their needs and expectations, you need to communicate with them and know more about their taste and preferences.

    Furthermore, it’s important to speak their language when you are trying to sell them. This is only possible when there is communication from both ends. Now, it’s much easier to communicate with your customers with the help of customer service, helpline numbers, comments and reviews and even through social media platforms.

    Focus On Selling Genuine and Authentic Products

    The present generation is extremely smart and it’s not easy to trick them into selling anything you want to. There are abundant sources where one can know the a to z about a product before buying it. It just takes a few minutes before people can post and share their experiences after buying something.

    If you want to sell to Gen Z then ensure that you have a brand image for selling genuine, good quality, and authentic products. Marketers must ensure that their marketing strategies provide a correct and genuine description of the brand. This will make people post positive reviews which will drive more audiences to buy from your website.

    Partner With Influencers and Celebrities

    Influencer Marketing Market Size Worldwide from 2016 to 2021
    Influencer Marketing Market Size Worldwide from 2016 to 2021

    In the digital era, your marketing strategies must focus on capturing more audiences from digital platforms and social media. There is no point in spending money on banners and posters which will hardly have any impact on Gen Z.

    The young generation tends to follow celebrities and influencers on Instagram. They are more likely to use products and services if they see them being used, especially by their favourite influencer or a celebrity. This will increase brand awareness and ensure that your products and services get more publicity. This is why partnering with influencers and celebs is crucial, so you can sell to Gen Z.

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    Maintain Price and Quality for Better Sales

    The quality and pricing of your product are essential especially when your target audience is Gen Z. The young lads have enough resources to compare your product with other brands in the market. If you are not selling good quality products at affordable prices then it can be difficult for you to create a good brand image.

    Moreover, the young generation is more into buying branded products and uploading pictures to social media to get fame and become popular. Hence, once you have a brand image in the market then you can set your price high and it will be easier for you to sell your products to this young generation.

    Let the Gen Z Know You Care About Them

    When talking about Gen Z, it’s essential to focus on their needs and interest. This proves that you care about them and you are trying your best to serve their needs. The young generation wants to be heard and they want products that will benefit them after using them.

    Moreover, irrespective of any generation people are more likely to believe in brands and companies that seem to have their best interest at heart and are not just trying to trick them into wasting their money. Your marketing strategies should focus on communicating with your target audience. If you are committed to providing better products and services they will definitely support you until the very end.‌‌ Thus, another great way to sell to Gen Z is by letting them know that you care about them and their needs.

    Don’t Promote Social Discrimination Through Online Content

    Gen Z is strictly against any kind of social discrimination. Be careful while making marketing strategies and online content. Ensure that it doesn’t promote racism, gender discrimination, religious intolerance, or any kind of social discrimination that deprives a particular group or society.

    As marketers, you must review the content before uploading it on digital platforms and ensure that it is appropriate and respectful to all groups and society. This will help you to connect with the majority of the audience and make it easy to sell your products and services to Gen Z.

    Conclusion

    If you want to sell anything to Gen Z, ensure that your company and brand have a reputation and a strong hold over digital platforms through social media and online content. Gen Z is incredibly smart and they have the technology and internet to do research before purchasing anything.

    The above-mentioned are some marketing tips and strategies that will help you to sell to Gen Z. They are more driven by technology and the internet, so make sure to stay updated with the latest technology and software. This will provide them easy and smooth experience while shopping from your website. Hence, you have to be specific and transparent while dealing with Gen Z.

    FAQs

    What is the Gen Z age range?

    Gen Z refers to the people who are born between the years 1997-2012. So, the members of the Gen Z ages between 10 to 22 years.

    What is Generation Z buying?

    Generation Z is inclined towards buying quality products. They are more attracted to a brand that is more transparent, offers discounts and free delivery, and caters to their needs and preferences.

    How to sell to Gen Z?

    • Use digital platforms for promotions and advertisements
    • Use the latest technology and software
    • Respect their privacy
    • Maintain price and quality
    • Create quick, to-the-point and effective online content

    How old are Gen Alpha?

    Generation Alpha is the youngest generation on the planet. This refers to the people born between 2011-2025. So, the oldest person in this generation would be 11 years old.

  • What is Marketing Gamification and How Can It Help You Increase Sales?

    Marketing gamification is the process of using game mechanics and psychology in order to engage and motivate customers. It can be used to increase sales, encourage customer loyalty, and deepen engagement with a brand.

    There are many different types of gamification marketing strategies that mostly rely on using rewards, punishments, or other motivators to influence behavior. If done correctly, marketing gamification can be an incredibly effective way to boost your business. However, it is important to understand the basic principles of gamification before you get started.

    What is Marketing Gamification?
    How Can Marketing Gamification Help You Increase Sales?
    Tips to Increase Sales Using Marketing Gamification
    5 Best Practices for Implementing Gamification
    Brands that Use Gamification in Marketing

    Gamification Market Value Growth Worldwide (2016-2021)
    Gamification Market Value Growth Worldwide (2016-2021)

    What is Marketing Gamification?

    The basic premise of marketing gamification is the use of game mechanics and game thinking in marketing campaigns and strategies in order to engage customers more effectively and target consumers. Gamification can be used in various ways, but some common examples include using points, badges, and leaderboards to encourage specific behaviors, offering discounts or prizes for completing certain tasks or incorporating game design elements into marketing collateral.

    The use of gamification in marketing is a relatively new concept that is quickly gaining popularity. Gamification can take many forms, but essentially it involves using game-like elements and mechanics to engage customers and promote desired behaviors. When used effectively, gamification can be an extremely powerful marketing tool.

    Marketing gamification can be an extremely effective way to increase customer engagement and loyalty and drive conversions and sales if it is incorporated smartly. However, it’s important to note that gamification should not be used simply for the sake of using game mechanics. There needs to be a clear purpose and goal behind any gamification strategy, otherwise, it runs the risk of falling flat and coming across as disingenuous.

    If you’re considering incorporating gamification into your marketing efforts, do your research and understand how best to use it before moving forward. As with anything else in marketing, always test and measure your results to ensure that your gamification strategy is working and achieving the desired results.

    How Can Marketing Gamification Help You Increase Sales?

    Marketing gamification is a strategy that uses game-like elements and mechanics to engage customers and promote desired behavior. It can increase brand awareness, drive sales, or promote other marketing objectives.

    Gamification can increase customer engagement by making interactions more fun and engaging. It can also lead to increased brand loyalty and customer retention. Additionally, it can prompt customers to take desired actions, such as making a purchase or referring a friend.

    There are many different ways to gamify your marketing strategy. Some common tactics include offering rewards for taking desired actions, using leaderboards to encourage friendly competition, and adding elements of chance or mystery to pique customers’ interest.

    The key to successful marketing gamification is to ensure that the game elements are well-designed and add value for the customer. The goals of the gamification should be clearly defined, and the rules should be easy to understand. Additionally, the rewards should be attractive and meaningful.

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    Tips to Increase Sales Using Marketing Gamification

    Gamification Statistics
    Gamification Statistics

    The following are the top 10 tips to increase sales using marketing gamification:

    1. Offer incentives for customers to take actions that lead to sales. This could include discounts, points, or other rewards.

    2. Make the process of taking action easy and fun. Use game mechanics such as badges, leaderboards, and progress bars to keep customers engaged.

    3. Let customers know how their actions impact the company’s bottom line. Show them how their efforts are translating into real results.

    4. Encourage social sharing by offering additional rewards for customers who spread the word about your company or product.

    5. Use data from customer interactions to improve your gamification strategy over time. Constantly strive to make the experience more engaging and effective.

    6. Be sure to integrate gamification into your overall marketing strategy. Do not rely on it as a standalone tactic, or you may risk turning off customers.

    7. Keep an eye on the competition. See what they’re doing with gamification and try to stay one step ahead.

    8. Be prepared to change your approach if you do not see the desired results. Gamification is a dynamic field, and what works today may not work tomorrow.

    9. Have fun with it! The more you enjoy what you’re doing, the more likely your customers will too.

    10. Remember that gamification is just one tool in your sales arsenal. Use it alongside other techniques to create a well-rounded approach.

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    5 Best Practices for Implementing Gamification

    The following are the five best practices for implementing gamification:

    • Define your goals and objectives
    • Identify your target audience
    • Select the right game mechanics
    • Create a balance between competition and collaboration
    • Test and refine your gamification approach

    Following these best practices will help you ensure that your gamification implementation is successful. By defining your goals and objectives upfront, you can ensure that your selected game mechanics are aligned with them. Identifying your target audience is also important, as this will help you choose game mechanics that are most likely to engage them. Creating a balance between competition and collaboration will help keep players engaged while testing and refining your approach will help you further optimize your gamification implementation.

    Brands that Use Gamification in Marketing

    Starbucks - Starbucks Rewards
    Starbucks – Starbucks Rewards
    1. Starbucks’s “Starbucks Rewards”
    2. M&M’s “Eye-Spy Pretzel”
    3. KFC’s “Shrimp Attack”
    4. Hilton’s “Honors guest loyalty program”
    5. Sephora’s “Beauty Insider” loyalty program

    Conclusion

    Gamification is a hot topic in the world of marketing, and for a good reason. By understanding how to use it correctly, you can tap into your customer’s psychology and drive more sales with fewer efforts. Moreover, gamification is the new trend and both big and small brands are using it effectively to gain amazing results.  

    Thus, in today’s time, marketing gamification is an effective technique that helps in improving customer engagement leading to a higher success rate.

    FAQs

    How does gamification help marketing?

    Gamification improves engagement that ultimately leads to a higher conversion rate. It does not feel like traditional marketing, thus people are more likely to respond more.

    Is gamification a marketing tool?

    Gamification is an important tool in a marketing strategy as the end-user gets to enjoy the benefits of his/her activity.

    Does Starbucks use gamification?

    Starbucks uses gamification for marketing in the form of  ‘My Starbucks Rewards’ to increase engagement and retention of customers.

    What prominent companies use gamification techniques?

    • Google
    • Microsoft
    • Bluewolf
    • Cisco
    • Starbucks

  • How to Reduce Shopping Cart Abandonment?

    Do customers add products to their cart but ditch them without completing the transaction? We know how badly it affects your business. That is why we are here with some expert tips on how you can reduce shopping cart abandonment. Delve in!

    Most online shoppers have a bad habit of ditching their cart items. This ditching process is popularly known as shopping cart abandonment in the online shopping world. The customer might not care much about abandoning the product added to the cart. However, it is a major headache for the sellers. They take a note of each cart activity to calculate the cart abandonment rate by dividing the total number of complete transactions by the total number of incomplete or abandoned transactions. Currently, the global cart abandonment rate is around 74%, which is huge.

    For the sellers, even a small cart abandonment rate is heartbreaking because they want their business to flourish like never before. Hence, they try their best to reduce the rate. But most of them are new to selling things online and cannot manage the work alone. If you are also one such seller, we are here to help. In today’s guide, we will teach you the best ways using which you can easily reduce the cart abandonment rate. Keep reading!

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    Ways to Reduce Shopping Cart Abandonment Rate

    Ways to Reduce Shopping Cart Abandonment Rate

    Here are some of the best ways you can follow to decrease the abandonment of shopping carts by customers while shopping on your E-commerce website.

    Keep Multiple Payment Options

    Most customers do not complete the transaction because they cannot find a suitable payment option as per their preference. Due to this, they often switch to some other shopping site and buy the same product from there. But you can easily avoid it by providing multiple payment options on your site. Some of the most common ones are PayPal, Stripe, Neteller, Skrill, and credit cards. You can also include third-party payment services.

    Even though online payment is highly preferred by shoppers these days, some like sticking to the traditional mode of payment, which is paying with cash. Hence, make sure you also keep the cash on delivery option available if possible. Even new customers who are not sure about buying from your platform will be prompted to buy if you allow COD.

    Exclude Shipping Charges

    Nobody likes to pay shipping charges after adding their favorite item to the cart. Moreover, if the shipping charge exceeds the product’s original price, it is even more disappointing. High shipping prices can often be a reason for customers to abandon their carts.

    We understand that shipping a product includes several expenses, and hence, providing free shipping for all products is not possible. But here are a few solutions following which you can keep the customers impressed:

    • Try to add the shipping charge to the price of the product. For instance, if you are charging $2 for shipping, add it to the product’s original price. If it is $30, make it $32. In doing so, you make the customer feel that they are just paying for the product and there are no shipping charges.
    • If you are selling products that have a fixed price, such as cosmetics and grocery, you can keep the shipping charges as it is. You will see that some customers choose to buy the product despite the shipping charges, whereas a few will abandon the cart. Now, you can send a new coupon only to those customers who abandoned their cart items. They can opt for free delivery or an extra discount using the coupon.
    • You can keep a free delivery coupon for first-time buyers. This will motivate the customers to make their first purchase from you.
    • If you want to gain more loyal customers and are happy with little profit, you can exclude shipping charges altogether. This will give you better profits in the long run as the customers will choose you again and again because of free delivery.

    Besides free delivery, you should also have a free return and free exchange policy for at least a week after the product has been delivered. This will help you become a more trustworthy shopping brand in the market.

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    Use a Trust Seal

    As you might already know, new customers are often unsure about making purchases from a brand new website. They fear getting scammed off of their money, and hence, they like sticking to their old shopping platforms. But this problem can be solved if a trust seal reflects on your website. A trust seal is given by a renowned authority that analyses the platform and gives the trust badge if everything looks fine. Many such companies in the market offer a trust seal. Choose the one that is popular in your country. The usual popular trust seal choices that most customers rely on include Google, the Norton Seal, PayPal, GeoTrust, the McAfee seal, and Better Business Bureau.

    Allow Guest Checkout

    We know how important it is for a business to get new member accounts. But at times, the customers are either skeptical about creating an account on a new platform or simply too busy. In that case, a guest checkout helps a lot. It allows the customer to purchase from your site without creating an account. Of course, after they are done buying, you can ask them to create an account. But even if they don’t, you sold something at least!

    Keep the Checkout Process User-Friendly

    A complicated checkout process, where the customer has to do many things before making the purchase, can be tedious. So, please try and keep the checkout process easy and manageable. Also, make sure the interface of the site is easy to understand. You don’t want to scare the customer away by creating a website that is too hard to use.

    Using a progress indicator in an eCommerce platform is also great. It helps the customer track their progress while making the purchase, motivating them to reach the end of the transaction after completing just a few steps.

    Conclusion

    We hope our solutions help you effectively reduce the cart abandonment rate and get better sales than before. At times, the reason for cart abandonment is also because the seller is selling faulty or unattractive products. Hence, make sure you also check the quality of the products before hosting them on your eCommerce platform.

    Reducing the cart abandonment rate will take time, but you will be able to do it easily with the right techniques and a little patience. So, what techniques will you use for reducing the cart abandonment rate? We are excited to know!

    FAQs

    What is the shopping cart abandonment rate?

    The Shopping Cart Abandonment Rate is the percentage of online shoppers who add items to a shopping cart but then abandon the purchase.

    Why does cart abandonment happen?

    Shopping cart abandonment can happen due to following reasons:

    • High shipping charges
    • Unavailability of preferred Payment options
    • Purchasing is not allowed without an account

    How to reduce the shopping cart abandonment rate?

    Things to consider to reduce the shopping cart abandonment rate are:

    • Keep Multiple Payment Options
    • Exclude Shipping Charges
    • Use a Trust Seal
    • Allow Guest Checkout
    • Keep the Checkout Process User-Friendly

  • How to Work on Your Sales Skills to Stay Prepared for an Unexpected Lockdown?

    This article is contributed by Gaurav Bhagat, Founder, Gaurav Bhagat Academy

    In the sales domain, it is often said that “sell the problem you solve, not the product”. Amidst the looming fear of an unexpected lockdown, a concern regarding how sales representatives will carry on with their performance is emerging.

    It is an undeniable fact that the sales team are always the one to take to the front line, ensuring that the product or service finds its way to the key stakeholders. But it all came to a halt with the Covid 19 outbreak that pushed every opportunity of sales indoors. Covid 19 has surely sent shockwaves across the business world, forcing many of them to either change their sales strategy or wither away.

    The conventional way of conducting sales pitches through face-to-face meetings, building bonds and gaining customer confidence has come to a standstill. Further, the dip in sales across various sectors such as travel, hospitality, automobile, real estate, etc demonstrates the pressing need to make way for newer and creative sales skills and strategies.

    Moreover, advancements in technology have led to businesses now looking up to e-commerce sites to list their products for sales. With no respite in sight, it is important the people or team engaged in sales start afresh and harness technological solutions to revive steady sales and revenues. Read more to learn about the sales skills one would want to work on in order to stay prepared for an unexpected lockdown.

    1. Engage in Sales Training
    2. Improve your Customer Research Skills
    3. Work on your Presentation Skills
    4. Master the Skill of Facing Objections

    1. Engage in Sales Training

    Sales Training
    Sales Training

    For a successful sales career, it is imperative to invest generously in your sales skills and that is why sales training is important. Sales training includes the intensive process of core product training, technical industry training, identification of customer pain points, posing pertinent discovery questions and effective storytelling. It’s the remote selling skill that has posed its importance, in case a situation of lockdown ensues.

    Sales representatives can no more shy away from tech-driven solutions and have to become proficient at software that will improve their sales figure, engagement with the team, keep a track of their sales and enhance productivity.

    If you are a sales representative and want to improve your performance, then get hands-on experience with sales software such as CRM, Dealhub, Outreach, LinkedIn Sales Navigator, Seismic, Salesforce CPQ etc.

    Learning the aforementioned software and application will give a sales representative thorough insight about various factors that influences a sale i.e., the content customers are engaging with the most, customized approaches to send cold emails, drive more pipeline, create accurate quotes in a short span of time, track buyer engagement, etc.

    2. Improve your Customer Research Skills

    Customer Research
    Customer Research

    The ability to acquire knowledge and pain points of a potential buyer will make a sales representative stand out of the lot, thereby improving their sales prospect. A major part of the remote-selling strategy would account for how effortless and personalized the customer experience is. This would entail in-depth customer research.

    Get familiar with your buyer’s industry, expose yourself to the data surrounding the buyer in recent times, monitor their purchase and communication history, assess the buyer’s growth in recent years and examine their competitor activity.

    It is very important that you take a close view of how the aforementioned details have changed since the onset of Covid 19. Having awareness about such information will provide you with a better perception of the buyer’s situation; thereby helping you draft the perfect sales pitch.

    3. Work on your Presentation Skills

    Presentation Skills
    Presentation Skills

    Making a sales presentation has become relevant in the pandemic world and that is why becoming adept at it will definitely shoot up your chances at sealing a deal.

    The presentations must be impactful enough to remind the customer about their pain points, how you or your organization will solve them, what method you would adopt to solve and why you have the capability to solve them better than other competitors in the market. Therefore, do not simply just tell a story; fill your presentation with leading and discovery questions.

    A usual mistake that the sales representatives make is talking too much and too loudly. Abstain from doing that and in fact, invite a dialogue between you and the audience. The sales presentations are only effective when the audience retention rate is high i.e., there is the flow of information from both ways coupled with well-designed visual aids.

    While demoing the product, try to strike a conversation with the customer instead of keeping it a monologue. This is where you would need some prior customer research in order to ask the right leading questions and thereby demonstrate the acumen to answer them.

    4. Master the Skill of Facing Objections

    Facing objections from buyers is a part and parcel of a sales representative’s job. And therefore, learning how to overcome such objections will go a long way in not just handling the objection of the buyer but also boosting their confidence in your product or service.

    Engage in a simulation practice and run down some common objections that a sales representative might face such as:

    • Indifference because of lack of urgency or trust.
    • Scepticism because of lack of authority or trust.
    • Drawbacks because of lack of information or knowledge.

    Conclusion

    It is always better to sell the problem, focusing on pain points, apprise of the long-term benefits, talk numbers i.e., return on investment or profit margin, explore multiple possibilities where your product or service can be in use, etc. The journey of making a sale is rarely a piece of cake and therefore, a sales representative should always hold their nerve while making a pitch.