There are no boundaries to learning or discovering new things on the internet, and there are a variety of ways to obtain knowledge while still being entertained. One such platform is podcasts. For a long time, podcasts have been a popular form of entertainment for people. It is the finest source of amusement for individuals who enjoy listening to or watching something while going about their everyday activities.
There is also no scarcity of choices. You’ll get thousands of results when you search for a podcast on Spotify or Apple Podcast, and you can simply choose the one that best meets your needs. Podcasts may be used for more than just enjoyment; they can also deliver knowledge in a variety of fields and can be a fantastic way to learn while doing something else.
Podcasts may teach you a lot of different topics. There are a plethora of educational podcasts available that serve as both entertainment and education. So many subjects and fields may be learned through podcasts, and marketing is one of them. It’s critical to comprehend and have a deeper understanding of marketing if you want to use it for your business or other activity.
In this article, we’ll go over the benefits of listening to marketing podcasts, how to find the ideal marketing podcast for your needs, and some of the top marketing podcasts to listen to. Let’s take a look at some popular marketing podcasts that deliver top-notch marketing knowledge and are fun to listen to.
1. Marketing Over Coffee
2. Call To Action
3. Social Media Marketing Podcast
4. Perpetual Traffic
5. The Copyblogger Podcast
6. HBR IdeaCast
7. Social Pro Podcast
8. iDigress with Troy Sandidge
9. This Old Marketing
10. Marketing School
1. Marketing Over Coffee
Host: John J. Wall and Christopher S. Penn
Duration: 20 minutes
The podcast is hosted by John J. Wall and Christopher S. Penn, discuss both new and old marketing. The charm of the podcast is that they record it in a local coffee shop while drinking coffee every week and then post the episodes on Thursday mornings.
The podcast covers all the basic concepts of marketing, and each episode is well-curated to deliver quality information in an easily understandable language. It is like having a casual conversation with your friends who also happen to be marketing experts. The episodes are around 20 minutes, so they are not time-consuming and can be listened to anywhere and anytime.
2. Call To Action
Host: Stephanie Saretsky
Duration: 20 minutes
Hosted by Stephanie Saretsky, the show is about marketing success stories. In each episode, the experts discuss their marketing successes and how others can learn from them and apply their strategies in the real world. The show invites brilliant marketing professionals who share their experiences and opinions.
This podcast is ideal for those trying to learn deeply about online marketing. Many experts share their tips and tricks about marketing, and one can gain knowledge about different topics like conversion rate optimization, landing pages, social media marketing, and much more. New episodes are released every Wednesday, and each episode lasts around 20 minutes.
3. Social Media Marketing Podcast
Host: Michael Stelzner
Duration: 40 minutes
Launched in 2012, the show is hosted by Michael Stelzner. The main attraction of the show is the expert interviews, which help in understanding the world of marketing more clearly.
Social media Marketing Podcast, as the name signals, is a marketing podcast that teaches about all the aspects of social media marketing and much more. The tips and tricks shared by the host and the experts can be really helpful for those planning to expand their business. Each episode lasts around 40 minutes and provides tons of new information.
4. Perpetual Traffic
Host: Ralph Burns and Kasim Aslam
Duration: 40 minutes
Perpetual Traffic is a weekly podcast hosted by Ralph Burns and Kasim Aslam that covers all there is to know about paid traffic and how it can help your business increase sales. The podcast is a wealth of marketing knowledge, as each episode introduces new themes and delves into all elements of marketing.
The hosts do an excellent job of dissecting each and every tactic adopted by large and small firms that might be useful in the real world if implemented correctly. They also invite professionals to offer their insights and ideas that might help your business stand out and develop a stronger brand image. Each episode lasts about 40 minutes and is jam-packed with information on anything from Facebook marketing to public relations.
5. The Copyblogger Podcast
Host: Tim Stoddart
Duration: 50 minutes
Hosted by Tim Stoddart, the podcast also features different experts that come on the show and share different tips on different aspects of marketing. The podcast is a must for those who are trying to learn all the basics of different types of marketing like content marketing, email marketing and other topics like conversion optimization, copywriting and much more. The length of the episodes is generally around 50 minutes.
6. HBR IdeaCast
Hosts: Alison Beard and Curt Nickisch
Duration: 30 minutes
Harvard Company Review’s HBR IdeaCast is a weekly podcast focused on business management, marketing, and entrepreneurship. The podcast, hosted by Alison Beard and Curt Nickisch, covers all aspects of marketing and is great for anyone who wants to learn more about it.
Experts offer their knowledge and provide an in-depth explanation of all the things that a novice needs to know. The episodes are 30 minutes long and do an excellent job of providing concise but relevant information.
7. Social Pros Podcast
Hosts: Jay Baer and Adam Brown
Duration: 40 minutes
The Social Pros Podcast is a fantastic resource for those looking to learn from actual businesses and their experiences. The podcast does an amazing job of demonstrating how large corporations use marketing tools and methods to boost their social and brand value.
Interviews with social media strategists who share their experience and advice for a bright future in marketing and business are also included. The podcast’s hosts, Jay Baer and Adam Brown, always ask the experts two questions at the end of each episode. The length of the episodes is around 40 minutes, so one can easily listen to it while eating or during a commute.
8. iDigress with Troy Sandidge
Host: Troy Sandidge
Duration: 30 minutes
Troy Sandidge is an award-winning growth marketing strategist, so you know his advice is going to be great. He is an excellent strategist and is also known as the Strategy Hacker. The podcast claims to teach its audience all the important tricks and tips in under 30 minutes. So it is a must for people who are looking for a quick marketing lesson during their coffee breaks or while doing their household chores.
9. This Old Marketing
It’s a fantastic podcast for anyone interested in keeping up with marketing and business news and learning new things about it. Joe Pulizzi and Robert Rose, the show’s hosts, are masters at hosting and teaching the audience while never failing to entertain. Each episode is around 6o minutes, so if you are looking for a long session of marketing pointers with engaging hosts, this is the podcast for you.
10. Marketing School
This 10-minute podcast, hosted by Neil Patel and Eric Siu, is all you need to obtain a strong foundation of marketing knowledge and tips and tricks that will help you grow your own business and make the proper business and financial decisions. The episodes are short and contain good information as well as excellent advice from the professionals.
Benefits of Listening to Marketing Podcasts
Marketing podcasts are a popular genre on the internet, and they can easily teach you a lot and provide you with a solid foundation in the subject. One can listen to them during a lunch break, on a walk or during other chores. There are several benefits to listening to marketing podcasts, some of which are listed down below:
1. Helps Understanding Complex Concepts
Scientific studies show that the best way to learn something new is by listening to it or watching it. Audio and video aids are proven to be the best methods of learning and understanding. Hence, podcasts, both in audio and video format, help you a lot to understand and get hold of complicated topics easily, as most of the podcasts make sure to explain the topics in a simplified language.
2. Can Listen Anytime
Podcasts are one of the most convenient ways to learn because they can be listened to at any time and from any location, and they can also be downloaded and listened to later. You can listen to it while completing your everyday chores, even if you have a busy schedule.
3. Increases Conversational Skills
When you listen to these marketing podcasts, you will not only gain knowledge but your vocabulary and conversational skills will also improve. You develop confidence and are ready to join in marketing-related conversations as you gain a better understanding of a topic.
4. Introduction to New Ideas and Views
Most of the podcasts invite different professionals, and marketers to discuss different related topics. This provides different views and opinions from different individuals. This can broaden your perspective on the subject and help you better understand it.
5. Learning Techniques And Innovative Strategies
You may use the knowledge you receive from the specialists on the podcast for your business and create plans that are specific to your requirements. Techniques and tactics can be learned and applied to your business.
6. Makes You a Better Listener
One of the most advantageous aspects of listening to a podcast is that it improves your listening skills. It improves your listening abilities, which are crucial for developing trust and solid relationships, both of which are beneficial when starting a business.
How to Choose The Right Marketing Podcast For Yourself
When it comes to marketing podcasts, there are numerous alternatives. However, it is up to you to select the most appropriate option for your requirements. Here are some tips on how to pick the best marketing podcast.
1. Make sure the podcast contains valuable knowledge
Only listen to a marketing podcast if it provides you with useful information and pointers to help you better comprehend the subject.
2. The length of the episode should be determined according to your schedule
If the length of the episode is long but the content is not that useful, you can look for another podcast, as there are several podcasts that have compact episodes with high-quality content.
3. Understand what format you are comfortable with (audio or video)
Podcasts are available in different ways. Some prefer audio podcasts over video ones and some like video podcasts more than audio ones. It is up to you to figure out which format is for you and stick to it.
4. Editing style should elevate the content
The editing of the content and the extra information provided should help the listener or viewer to understand the topic more clearly and should make it more engaging.
5. The host or hosts of the podcast should be engaging
The host of the podcast should be able to convey the knowledge but also make the audience interested in what they have to offer. They should always deliver the content in a simple language and an easy tone that anyone can understand.
If you do not like the host or hosts of the podcast, then you won’t be able to get much out of it. To find a podcast where the host is likeable and knowledgeable about the topic.
Conclusion
There are many podcasts these days that not just provide entertainment but also knowledge about different topics. One of them is marketing. There are many options available online, but choosing the right one can be really tricky. Always choose a podcast that not only provides you with information but also has an engaging host. There is no shortage, so make sure that you choose the one that matches your needs and helps your business grow.
FAQs
What are some of the best marketing podcasts?
Marketing Over Coffee, Call To Action, Marketing School, Social Pros Podcast, and Perpetual Traffic are some of the best marketing podcasts.
Are podcasts effective in marketing?
Yes, a podcast is an effective marketing technique and is used by most marketers to promote their products and services.
