Tag: impact

Starting a business is more challenging than most people think. Why? Because there are so many facets to starting a business. From coming up with an idea to getting the funding needed.

The failure rate for startups is high, with 20% of new businesses failing within the first two years and 45% failing within the first five years. As a result, many are tempted to give up before starting a business with such odds.

That’s even more true due to the COVID-19 pandemic. It has forced many businesses to close their doors for good. But there’s a light at the end of the tunnel: businesses that can adapt and pivot in these challenging times have a higher chance of surviving and thriving.

That’s what happened to Tender Relief. The company started as a Tender and Bid support consultancy in 2019, delivering training intensives, tender copywriting support, and management services in Australia. Founding Director Eliza Carbines shared that starting the company was like an accident.

Eliza added, “I always knew that someday I would start my own company, but it wasn’t part of the plan for 2019. It just kind of happened.” Here’s why: many regional businesses in Australia kept asking her to help with their tender processes.

Eliza didn’t intend to start a business at that time, but before she knew it, she had hired some staff and was up and running. In less than twelve months, Tender Relief went from a one-woman operation to an incorporated company with a team of consultants and support staff.

Then came the pandemic. Eliza Carbines said that “COVID-19 turned our business model upside down overnight.” The company had to quickly pivot its services to an online delivery format and focus on supporting businesses with digital transformation.

In 2020, Eliza shared that she entered Meshpoints’ Launchpad Program in Karratha. The Launchpad Program is an intensive business accelerator program that provides expert mentorship and guidance for startups and entrepreneurs.

The Launchpad Program aimed to find and enlighten regional businesses on how to pitch their business proficiently. After completing and winning the pitching program, Eliza said, “I’m extremely grateful for the support and guidance from Meshpoints’ Launchpad Program. The fantastic program has helped me think about my business differently and has given me the tools and confidence to take my business to the next level.”

Given that win, Eliza went on to participate in the Golden Ticket Pitch in the same year. Again, Eliza managed to equal first in this event, securing a place in the Plus Eight Bootcamp. Here, she was able to partake in the 2021 Plus Eight Accelerator Program.

Eliza shared, “The Bootcamp was pretty intense, and it was great to be able to share my business journey with other like-minded individuals. The Plus Eight program has also been a great opportunity for me professionally and for the company.”

Tender Relief’s story is far from over. After winning multiple pitching programs, Founding Director Eliza Carbines landed a staggering $100,000 funding in March 2022 through RED Grant Initiative.

RED Grant Initiative is a government-backed program that helps startups grow their business. The grant will go towards Tender Relief’s R&D, marketing, and expanding the team. Only the best and outstanding startups are awarded the RED Grant Initiative, which is a real testament to Tender Relief’s potential.

It articulated the credibility, capability, and drive of the Tender Relief team and validated the need for their product in the market. Securing this type of government support is a real coup for the startup.

The RED Grant Initiative has helped Tender Relief take a big step forward in achieving its goals. As a result, the team can now focus on what they do best – developing their product and bringing it to market.

Eliza Carbines shared, “This wouldn’t be possible without my participation in the Plus Eight Program.” The program helped her build her business acumen and networks, eventually leading to this life-changing grant. It has brought experience, exposure, and, most importantly, opportunity.

The opportunity to build something great, make a difference, and change many lives. In particular, businesses who require assistance with their tender processes.

We all know how tedious and time-consuming the tender process can be, from drafting the initial proposal to chasing up late submissions. And unfortunately, many business owners and managers don’t have the time or resources to dedicate to such a detailed and labor-intensive process. And this is where Tender Relief comes in.

The company is dedicated and determined to make the process as seamless and stress-free as possible for their clients. So, you can say goodbye to stressful tender processes and focus on what you do best – running your business. If you need help with your tender process, contact Tender Relief today.

Statistics revealed that 55.24% of web pages have no backlinks. This proves that many businesses still lack knowledge about SEO and backlink building benefits.

Link building has always been a fundamental SEO strategy. But landing high-quality backlinks could prove challenging for those lacking knowledge and expertise in the sector. Because Google updates its algorithms periodically, SEO specialists must develop new strategies regularly to ensure their marketing campaigns are effective.

Suppose you want to optimise your website and increase its visibility, but have no idea how to build backlinks. In that case, you’re in the right place because this article presents some actionable recommendations you can replicate.

What is link building?

Link building is a strategy that enables websites to acquire backlinks from high-authority online resources. It aims to show search engines that the website is a reliable source of information and help it rank well on the search results pages for its target keywords.

What are the best link building strategies to employ in 2022?

Now let’s find out the best link building strategies you can use in 2022.

Create share-worthy content

This one is obvious, if you create high-quality shareable content, you can easily earn backlinks because other online resources will share your articles. Suppose you want other websites, publishers, bloggers, and companies to link to your website, create link-worthy content.

You’ve probably heard this piece of information a thousand times, but we cannot highlight its importance enough. Not many companies produce high-quality content that establishes them as an authority in their industry. But you should set your business aside and create content others find useful and worthy to share.

Curate industry statistics to encourage people to list your website as an authoritative resource when they need to link back to survey reports, research studies, and other articles that provide information about industry predictions, statistics, and trends. Don’t forget to include visual elements, as they capture attention easier and make the content more reader-friendly.

Take advantage of guest blogging

Guest blogging is one of the most effective link building methods. But as trends change, so do guest post approaches, and it’s best to collaborate with a company that provides link building services if you want to make sure that your guest blogging efforts get the intended outcome. They have experience creating guest blogs for companies and publishing them online.

For guest blogging to add SEO value to your website, you must adopt an authentic and strategic approach. If you don’t write a high-quality article, you won’t get the results you aim for. To acquire referral traffic, increased organic search, high search rankings, and high-quality backlinks, you need to:

• Pick your guest posting websites carefully
• Ensure the subjects you approach are relevant to your sector
• Write about topics relevant to your public
• Create a piece of content that helps your clients fix their problems
• Share personal experiences
• Include links to relevant resources that add more value to your piece of content

Get involved in local blogs through commenting

Another way to increase your brand’s visibility online is to comment on other blog posts on relevant websites. However, you need to do it tactfully because Google flagged this tactic in the past. It would help if you didn’t try to promote your websites by commenting on irrelevant articles. Make sure your comment doesn’t sound forced, and you include backlinks to your website in a subtle way that makes the other internet users think you provide a genuine recommendation. When commenting on other blog posts, your purpose is to build a good relationship with the community and establish connections with content writers and publishers.

• Appreciate the author and praise their knowledge.
• Comment only if you can add some meaningful insight about the subject.
• Link to your website only if it adds more value to the post.
• Start discussions by asking questions.

Start strategic content partnerships

Co-marketing is a well-known strategy that enables you to reach more internet users and build your brand authority faster than your competitors. Considering that partnering with other brands allows you to bank on their website’s authority, you can quickly establish your brand as a trustworthy name in your industry. One of the most effective ways to use co-marketing to your advantage is to reciprocally exchange backlinks with other reliable websites from your niche or a connected industry.

However, be careful when employing this strategy because link exchange is sometimes considered a negative link building strategy. It would be wiser to hire a professional link building agency to help you get backlinks and help you find other industry websites willing to exchange links naturally.

Join podcast shows

Podcasts are quite popular among internet users these days, as more and more people listen to them. It’s quite common for brands to build backlinks to their website by joining a podcast. Reach out to some podcasters in your niche, send them an outline for a piece of content you’d want to discuss, and ask them if they’re willing to offer you a backlink for sharing your expertise and knowledge with the public.

Podcasting is a great tool to reach new audiences because people of all ages listen to them on the go because they want to learn new things in an interactive manner. There are podcasts about all subjects you could imagine, so you won’t find it challenging to get interviewed on one.

Be active on social media

There’s no secret that being active on social media platforms can help your link building strategy in 2022. By creating profiles on social media and posting frequently, you can boost engagement and help the public discover your content. Your purpose is to provide them with pieces of content they find interesting enough to share with their audiences. The method can improve your brand’s visibility and even boost your link profile. It’s recommended to post frequently on social media platforms such as LinkedIn, Instagram, Twitter, Facebook, and Pinterest.

These were some of the actional link building strategies you can employ this year if you want to improve your website’s ranking.

Top 7 Best Link Building Tools You Should Use in 2021

Link building is one of the most integral parts of SEO. But finding links can be tough so here are top tools you can use to make link building a piece of cake

StartupTalkyPooja Uniyal

Learning a new language is usually a great challenge, especially if it is Spanish, which can be a bit complex depending on your mother tongue.

If you have decided to learn Spanish or are learning at the moment, you are surely wondering about the best and fastest way to do it. This article will review some tips that can be very useful if you are studying or want to learn Spanish.

Of course, one of the main goals of learning a new language is to keep it as simple as possible and fun! The study method must be adapted to how each person knows best. It is about adapting the technique to your needs, because each person is a world, and therefore, each student too!

Today, there are so many different ways to learn a language; You can take an online course, learn with an application on your own, and travel to a foreign country to learn its language. In fact, when it comes to learning Spanish, many students choose to travel to study at a Spanish language school Barcelona, ​​for example.

Spanish can be a somewhat complicated language, especially for those who do not speak Romance languages ​​such as Italian, French, or Portuguese. Although phonetics is quite easy to understand, grammar can become very complicated. But don’t be scared; we will see some valuable tips to make this process easy and fun to learn!

Methods to learn Spanish

The first thing to consider is what type of student you are. What is the easiest method for you to learn? Below we will mention a series of ways to think about which would be the one that best suits your needs.

Travel to a Spanish-speaking country to learn the language

Traveling abroad to learn a new language is a viable option in today’s world. There are intensive courses that last only one or two months and allow you to understand the language intensively, quickly, and effectively. There are many exchange programs for students and language trips to take in groups, such as pre-arranged trips to attend a Spanish course in Barcelona. Even if you don’t have enough money, you can get a part-time job to work while you take the course.

Study in a self-taught way

Some people are capable of learning on their own. Of course, this requires a lot of discipline and perseverance since there will not be a teacher to mark the step. If you are this type of person, you can study through a mobile application, online tutorials, or read books in Spanish (not just books, they can be logs, websites, comics, or whatever you like).

You can also watch series with subtitles in Spanish or search for the lyrics of the songs in Spanish that you like and read them while you listen to them. This way, you can learn a lot of vocabulary and pronunciation.

Take an online course

Today there are countless online courses to learn all kinds of things. Learning Spanish through one of these courses can be helpful if you don’t have much time to spare and need flexible hours. In addition, if you choose the private teaching modality, you can customize your learning to your liking.

Whichever option works best for you, it is essential to emphasize that learning a new language requires effort, perseverance, and time. You should also practice as much as you can; you must speak the language, repeat it, talk to yourself, and memorize what you learned that day. In this way, everything will be fixed in your subconscious.

Tips to learn Spanish easily, quickly, and enjoy, without stress

1) Be patient and look for motivations

Nobody is born knowing; everything takes a learning process. Don’t get frustrated if it’s hard for you at first; make yourself aware that it’s normal and that everything is incorporated much faster once the base has been acquired.

It is essential to set small challenges to be motivated and propose a goal in your learning each week. Do it in a fun way and reward yourself for your achievements.

2) Manage your time and manage your energy

Evaluate what are the things to improve by establishing priorities. If a particular topic is complex for you, spend more time practicing it until you master it.

3) Do activities suitable for your level

It is essential to respect the times and carry out appropriate exercises for your Spanish level. If you try to rush ahead to buy time, you will only get frustrated as complex topics cannot be incorporated without fully understanding the basic grammar.

Nor should you go to the other extreme and do exercises that are too easy for you, as they will be boring and you will want to quit learning.

4) Learn based on your goals and capabilities

Everyone may have a different reason for studying Spanish; the important thing is to adapt the learning based on your needs and the objective you want to achieve.

5) Talk as much as you can, and don’t be afraid to make mistakes

You must be aware that you are not only going to be wrong once but that you are going to do it a thousand times. Don’t be afraid; making mistakes is part of learning.

If an exercise goes wrong or if you can’t express what you want to say in Spanish, don’t be discouraged! Every mistake made is an advance in your learning! You must consider that when one leaves their comfort zone, they are always wrong the first few times; And if there is something that does not come out or that you do not understand, it is because you are moving from your comfort zone, which means that you are moving forward!