You’re running lean, with a backlog that never seems to end. Sales wants a quoting tool. Ops needs fewer spreadsheets. You can buy software, build it from scratch, or assemble it with low-code. The “right” choice isn’t hype, it’s how fast value shows up and what it costs to keep that value flowing.
What ROI really means (in plain English)
Let’s keep it simple. ROI is how quickly your project pays for itself and keeps paying. Look at five things: time-to-value, direct costs, ongoing costs, risk, and opportunity cost (what your team could do with the time they’ll save).
Many teams find that App development is 90% faster with low-code platforms. Even if you only capture part of that, the weeks you gain add up fast. Picture a simple quoting app that saves two reps about an hour a day. At $25 an hour, that’s roughly $1,100 a month back. The real choice is which route—build, buy, or low-code—starts those savings quickest and keeps costs in check.
A practical comparison:
- Buy: predictable pricing, quick start, limited flexibility.
- Build: full control, slower start, higher upfront cost.
- Low-code: faster start, room to tailor, moderate cost with the option to drop to code for edge cases.
The speed dividend (and how to measure it without jargon)
Speed isn’t a buzzword if you measure it. Four simple signals tell you whether low-code is helping:
- How long it take to ship a change.
- How often you release.
- How often a change breaks something.
- How fast you fix it when it does.
These mirror the well-known DORA metrics; for shared definitions, you can show leadership, use Google’s DORA State of DevOps report. A 90-day plan to prove (or disprove) ROI:
- Pick one workflow (quotes, returns, field service).
- Release something small every week for eight weeks.
- Put a dollar value on minutes saved (minutes × wage × frequency).
- Subtract license + integration + admin time.
- If you’re net positive by Day 60, keep going; if not, rethink scope or integrations.
Want a quick lens on platform incentives while you plan? StartupTalky’s Gmail business model teardown shows how “free” tools sustain themselves—useful context when you’re deciding how much to rely on a vendor’s roadmap.
Build vs. Buy vs. Low-Code: a quick decision aid
Buy when the need is common (ticketing, contact forms) and a vendor already integrates with your stack. You’ll get predictable costs and minimal setup.
Build when the workflow is your edge—say, a pricing engine that truly sets you apart—or when you need deep control of data models and performance.
Low-code when 70–80% of the app looks like familiar blocks (forms, approvals, dashboards), and the rest is custom logic. You ship faster, learn faster, and can still drop to code for the tricky bits.
Seven fast questions before you choose:
- Can v1 fit into three simple user stories?
- What’s the riskiest integration—and can we pilot it first?
- What’s the first $1,000/month we can save or earn?
- Do we have data residency constraints to respect?
- If the vendor removes a feature, can we export and move?
- Who owns the backlog after go-live?
- What’s the support SLA and escalation path?
If you sell to small sellers or local merchants, you’ll hit catalog, payment, and returns workflows quickly. The Meesho business model offers a useful lens on how those operational details drive tool choices.
TCO in one sheet (so finance nods)
Keep the math on a single tab. No fluff.
One-time (Month 0–1)
- Scoping sessions (hours × internal rate)
- Integration setup (hours × rate)
- Data migration and cleanup
- Basic security/roles
Recurring (Monthly/Annual)
- Platform licenses (named users)
- Automation/API usage, storage
- Monitoring/backup
- Support plan
Change budget (Quarterly)
- Feature tweaks
- New integration endpoints
- Refresher training
Worked example (quoting app):
- 12 users × $30/user/month = $360/month
- 20 hours integration × $70/hour = $1,400 one-time
- 4 hours admin/month × $70/hour = $280/month
- Time saved: two reps × 60 min/day × $25/hour × 22 days ≈ $1,100/month
Month 1: $1,400 one-time + $640 run = $2,040 vs. $1,100 benefit → negative (expected). Month 2+: $640 run vs. $1,100 benefit → +$460/month → payback in month two.
When you price internal engineering time, use a neutral benchmark like the U.S. Bureau of Labor Statistics profile for software developers and adjust for your market. It prevents underestimating “free” internal work.
Risks to handle early (so you don’t pay later)
- Integration thrash: Complex ERP/CRM APIs can eat weeks. Pilot the hardest connection first.
- Edge-case sprawl: Freeze v1 scope. Park extras in a backlog with dates.
- Citizen-dev drift: Give builders guardrails and a weekly review slot.
- Data residency and privacy: Know where data and logs live. For SME realities and policy context, see the OECD on SME digitalisation.
- Ownership: Name a platform product owner. Publish release notes. No Friday deploys.
For a long-term view of how philosophy and funding shape product decisions, Telegram’s business model shows how a platform’s stance can influence APIs, features, and support.
A 7-day pilot plan to prove ROI fast
You don’t need a big program to see results. Run this time-boxed pilot and decide with data.
- Day 0 (prep): Pick one workflow with clear money value (quotes, returns, field service). Write one sentence on what “good” looks like (e.g., “cut approval time from 2 hours to 20 minutes”).
- Day 1 (scope): List the three screens you need (submit, approve, track). Identify the riskiest integration and a fallback if it slips.
- Day 2 (build basics): Create forms, roles, and one approval rule. Keep naming simple so anyone can maintain it.
- Day 3 (wire up data): Connect to the one system that matters most (CRM/ERP). If it’s slow, use a CSV for now and prove the workflow first.
- Day 4 (test with real users): Shadow two users for 30 minutes each. Fix only the top two issues you see.
- Day 5 (train & go live): Record a 5-minute screen share. Roll out to 3–5 users.
- Day 6 (measure): Compare before/after: minutes saved × wage × frequency. Log errors and handoffs.
- Day 7 (decision): If net monthly benefit ≥ run cost and tasks finish faster with fewer handoffs, extend for 30 days. If not, simplify the scope or switch to buy/build.
Wrap-up
Pick one workflow where the money is obvious, price your own time honestly, and prove the value in 90 days. If low-code helps you capture the win quickly, and you manage scope and integrations, you’ll see payback fast. If not, your decision aid will point you to buy off-the-shelf or build custom with far less second-guessing.









