The products and services offered by a company are what make for its business. But what opens new doors for the growth of a business is its marketing.
During the traditional days of commerce, businesses used to spend a lot of money on their marketing. It involved giving ads on the radio, television, and more. No doubt, these ways are still relevant for some. But, with the changing times and increased levels of modernization, new ways of marketing are preferred. These include email marketing, social media marketing, influencer marketing, etc.
One such form that has now been in use for quite a long time is Email Marketing. It is a simple and effective marketing strategy that every business likes to invest in.
Nowadays, many email marketing tools are available in the market, which makes email marketing simplified. So, if you are someone who needs to reach out to your potential customers or existing customers via email, we have compiled a list of the top 11 amazing email marketing tools that you can use to simplify your work.
But before you proceed, have a look at some of the important strategies mentioned below that experts suggest for the success of any email marketing campaign.
Email Marketing- An Overview
Email marketing is one of the most prominent strategies of modern marketing. It means sending emails to a targeted audience to market your product or services. Such emails include information related to advertisements, the launch of something new, discounts and offers, coupons, newsletters, and more. Simply, this technique means making use of emails for commercial purposes to induce sales.
Certain points should be kept in mind while indulging in this strategy. For example-
- Always keep your content clear, concise, and interesting.
- Create an intriguing headline. This is what will grab the audience’s attention and make them open your email.
- Include all the details that you think are relevant for the audience to know about.
- Keep the design mobile-friendly, since a large number of people use their phones to open the mail.
All this included in the strategy can help a business attract new potential customers. Also, it helps in maintaining the existing ones.
Best Email Marketing Tools
| S.No | Company | Key Features | Email Marketing Focus |
|---|---|---|---|
| 1 | Mailchimp | Automation, Templates, A/B Testing | All types of businesses |
| 2 | HubSpot | CRM Integration, Workflows, Analytics | Inbound marketing & sales |
| 3 | SendinBlue | SMS + Email, Marketing Automation, Segmentation | Small to medium businesses |
| 4 | EngageBay | CRM + Email Marketing, Sales Automation | Small businesses & startups |
| 5 | Keap | CRM, Marketing Automation, Lead Management | Small businesses & service-based |
| 6 | Drip | E-commerce Focus, Automation, Personalization | E-commerce businesses |
| 7 | Moosend | Automation, Analytics, Templates | SMBs and eCommerce |
| 8 | MailJet | Transactional + Marketing Emails, API Access | Developers and marketers |
| 9 | iContact | Easy Email Creation, Autoresponders | Small and mid-sized businesses |
| 10 | Campaign Monitor | Drag & Drop Editor, Analytics, Segmentation | Agencies and SMBs |
| 11 | SendPulse | Multi-channel: Email, SMS, Web Push | Multi-channel marketers |
| 12 | Omnisend | SMS + Push + Email, Pre-built eCommerce Flows | E-commerce businesses |
| 13 | Zoho Campaigns | Templates, Segmentation, CRM Integration | Small businesses & Zoho users |
| 14 | Klaviyo | Advanced Segmentation, SMS, Native Integrations | E-commerce businesses |
| 15 | Email Octopus | Amazon SES Powered, Simple Interface | Budget-friendly email marketing |
Mailchimp
| Foundation Year | 2001 |
|---|---|
| Rating | 8.1 out of 10 |
| Starting Plan | Free |
It is one of the greatest service providers when it comes to email marketing. Mailchimp helps small businesses, entrepreneurs, and brands with their commercial marketing.
Mailchimp Tutorial for Beginners
Mailchimp’s Major Features Include:
- Email creation tools, like templates and layouts.
- Tools for creating ads and landing pages. Create ads with Mailchimp Ad Builder. Users can start running ads through Mailchimp by connecting their digital ad platforms, like Facebook, Instagram, etc., to Mailchimp.
- Audience Management options.
- Tools for automating emails.
Mailchimp Pricing Plans
| Essential | 770 INR/month |
|---|---|
| Standard | 1,150 INR/month |
| Premium | 23,000 INR/month |
Mailchimp’s pricing plans start free of cost and also offer paid plans under the names Essential (770 INR/month), Standard (1,150 INR/month), and Premium (23,000 INR/month). One can select depending on their requirements.
SendinBlue
| Foundation Year | 2007 |
|---|---|
| Rating | 7.1 out of 10 |
| Starting Plan | Free |
SendinBlue offers not just amazing Email marketing tools, but also several others like Chat, SMS marketing tools, CRM, and tools for designing landing pages and running Facebook ads. SendinBlue is a perfect option for SMBs (small and midsize businesses).
SendinBlue Email Marketing Tool’s Major Features Include:
- Get access to Interesting email templates or design emails from scratch to reflect your brand identity.
- Advanced Email personalization options.
- Save your contacts in SendinBlue, Group them according to different criteria, and target them in different styles for better conversion.
- Accurate Statistics that help you improve your email marketing campaigns.
SendinBlue Pricing Plans
| Lite | 1,510 INR/month |
|---|---|
| Premium | 3,895.5 INR/month |
| Enterprise | Custom Plan |
SendinBlue offers an unpaid plan. Other plans with more features include Lite (1,510 INR/month), Premium (3,895.5 INR/month), and Enterprise (a custom plan according to the requirement). The prices mentioned are for a monthly email volume of 20k. Prices will increase with the increase in email volume.
Here is a screenshot of SendinBlue’s Pricing Plans and the features covered under these pricing plans-
HubSpot
| Foundation Year | 2005 |
|---|---|
| Rating | 8.5 out of 10 |
| Starting Plan | Free |
It is the most favorable preference for many when it comes to email marketing. HubSpot is a great platform that helps companies expand their business and acquire a strong consumer base via marketing. Hubspot has a lot to offer. Email marketing, landing page design, ad management, analytics, SEO tools, social media tools, content creation tools, helpdesk tools, Content management tools, and operations software are some of the tools offered by Hubspot.
How to Master Email Marketing
Here, let’s have a look at some of the features of the email marketing tools by Hubspot.
Features of Hubspot Email Marketing Tool:
- Goal-based email templates and free templates to choose from.
- Drag and drop editors that help you customize your emails.
- Personalize emails on the basis of Subscribers’ lifecycle stage and other available parameters.
- Hubspot email marketing tool is connected to the Hubspot CRM so that your email marketing campaigns are designed based on your customer data.
Hubspot Pricing Plans
| Starter | $ 45/month |
|---|---|
| Professional | $800/month |
| Enterprise | $3,200/month |
Hubspot offers many of its services in its free-of-cost plan. It also offers more professional email marketing packages. Pricing Plans for Hubspot’s Marketing Hub( which includes email marketing and other marketing-related tools) are Starter ($ 45/month), Professional ($800/month), and Enterprise ($3,200/month) when billed annually.
Damini Bhandary
EngageBay
| Foundation Year | 2017 |
|---|---|
| Rating | 7.5 out of 10 |
| Starting Plan | Free |
Engagebay offers a reasonable packaged deal that offers you solutions for marketing and sales, CRM, and Customer service. The platform is most suitable for small businesses.
Features of Engagebay Email Marketing Tool:
- Choose from a wide array of email marketing templates or create your own personalized template.
- Drag and drop email builder with text editors and design elements to help you create engaging emails.
- Easily track the performance of your email marketing campaigns.
- Email automation options.
Engagebay Pricing Plans
It offers a free plan. Other email marketing packages include:
| Basic | $10.39 per user/month |
|---|---|
| Growth | $27.99 per user/month |
| Enterprise | $55.99 per user/month |
Basic – $10.39 per user/month when paid Biennially. Growth – $27.99 per user/month when paid Biennially. Pro- $55.99 per user/month when paid Biennially.
Here is a screenshot of the Pricing Plans of the Engagebay email marketing tool, and the features offered under each plan-
Keap
| Foundation Year | 2001 |
|---|---|
| Rating | 8.3 out of 10 |
| Starting Plan | $59 per month |
Keap is a popular name in the field of email marketing services. It is like a package deal that will deal with all your marketing demands. Besides an amazing email marketing tool, Keap also offers a bundle of solutions like E-commerce and payments, Reporting, analytics, CRM, Appointment Scheduling solutions, and more.
Features of Keap – Best Email Marketing Tools Include:
- Contact segmentation options.
- Options for sending Automated and personalized emails.
- Beautiful Templates.
- A/B testing, reporting, and analytics features ensure that the email campaign becomes a success.
Keap Pricing Plans
| Pro | $129/month |
|---|---|
| Max | $199/month |
| Classic | Custom Plans |
It provides a free trial of its services for fourteen days. Keap offers 3 email marketing service packages – Pro, Max, and Classic. Pro Plans cost $129/month when paid annually, and Max Plans cost $199/month when paid annually. The Classic Plan is for big companies, and the price is customized as per the needs of the business. The screenshot below shows the features offered under Pro and Max Plans-
Drip
| Foundation Year | 2012 |
|---|---|
| Rating | 7.9 out of 10 |
| Starting Plan | $19 per month |
Drip develops mailing software that will help you expand your audience and sales. It focuses on developing strong relationships with B2C customers. The main aim is to associate the company’s order management system with the marketing system to ensure better sales.
Major features of Drip email marketing tools are:
- Tools to create interesting branded emails.
- Users can automate emails by using Drip’s pre-built playbooks based on e-commerce best practices. Users can also design their own flow of mail from scratch.
- Powerful email segmentation and personalization options.
- Unlimited testing options that let users test their email marketing campaigns based on various parameters like subject line, email copy, discount options, and more.
Drip Pricing Plans
| Free | 14 Days |
|---|---|
| Monthly | $39 per month |
One can try its service free of cost for fourteen days. After that, its email marketing packages start from $39 per month. This price will vary as per the contacts on your list.
Moosend
| Foundation Year | 2011 |
|---|---|
| Rating | 8.7 out of 10 |
| Starting Plan | $9 per month |
Another popular name on the list is this Moosend, the email marketing service provider. If you want to create effective email campaigns conveniently then Moosend is here for you. Its web interface is so easy to understand that it will make you feel like an expert in the field. This is an affordable email marketing option for startups.
Moosend email marketing tool features-
- An advanced personalization option that lets users personalize the emails based on customer behavior.
- Tools to create marketing automation emails that reach customers at the right time.
- Easy and advanced customer segmentation options.
- Testing options that let users master the craft of email marketing.
Moosend Pricing Plans
| Free | 13 Days |
|---|---|
| Pro | $9 (per month) |
| Enterprise | Custom Plans |
One can try it for free for the first thirty days. Thereafter, it suggests a Pro plan for $9 (per month). The price ranges according to the number of contacts. It also offers custom email marketing services packages for enterprises.
Below is a screenshot showing the Pricing plans of Moosend when paid annually –
Rishabh Rathi
MailJet
| Foundation Year | 2010 |
|---|---|
| Rating | 6.2 out of 10 |
| Starting Plan | Free |
Mailjet helps companies with their marketing strategy by improving mailing and its efficient monitoring after being sent.
Mailjet – Best Email Marketing Tool Features:
- A user-friendly Email editor to let users create engaging emails.
- Build beautiful emails with the team through real-time collaboration.
- Design responsive emails that can be easily viewed across all screens.
- Email Automation workflows are designed for customers at various stages in the customer journey.
- 70+ third-party integrations.
Mailjet Pricing Plans
| Free | $0/Month |
|---|---|
| Pro | $15/Month |
| Premium | $25/Month |
It offers a free plan. Other plans include Essential ($15/mo) and Premium ($25/mo), under which users can send up to 15000 emails/month. With the increase in the number of emails, charges also increase. There is also a custom plan.
iContact
| Foundation Year | 2003 |
|---|---|
| Rating | 8.4 out of 10 |
| Starting Plan | Free |
iContact offers email marketing software that helps in expanding the potential growth of firms. It provides the best email delivery services all around the world and is a great preference for many small and medium-sized businesses.
iContact email marketing software Features:
- Easily import contacts from other platforms.
- Email Scheduling options.
- Automation based on conditions and customer engagement behavior.
- Easy process of designing re-engagement campaigns for disengaged customers,
iContact Pricing Plans
| Free | $0/Month |
|---|---|
| Advanced Plan | $23/month |
It provides a free plan for people to try its services. iContact’s Advanced Plan starts at $23/month for 1500 emails. Price increases with an increase in the number of emails.
Campaign Monitor
| Foundation Year | 2004 |
|---|---|
| Rating | 8.1 out of 10 |
| Starting Plan | Free |
Another name on the list is Campaign Monitor. It is your go-to solution for creating successful email campaigns. The platform is used by many renowned names like Coca-Cola, Disney, BuzzFeed, and more. It enables you to create and send emails in a way that gives great results.
Campaign Monitor Features:
- Drag and drop email builder that lets users customize the emails as per their needs.
- Create responsive emails that look great across devices.
- Manage the templates in teams. Your teammates can edit only those parts for which he has
- Option to connect email marketing with SMS marketing.
Campaign Monitor Pricing Plan
| Free | $0/Month |
|---|---|
| Basic | $9/Month |
| Unlimited | $29/Month |
| Premier | $149/Month |
It enables people to try its services for free. It comes with three monthly plans: Basic ($9), Unlimited ($29), and Premier ($149). While the Basic plan allows 2500 Emails, the Unlimited and Premier plans can send unlimited emails.
Abinaya Arangarajan
SendPulse
| Foundation Year | 2015 |
|---|---|
| Rating | 8.1 out of 10 |
| Starting Plan | Free |
It is an automated platform which is another important name on the list of email marketing software tools. It integrates artificial intelligence to make its services more efficient. It can automatically boost the core metric of email and newsletter opening rates.
Important Features of SendPulse Are:
- An email editor that lets users design email templates without any technical knowledge.
- Automation 360 is a feature that lets users manage emails, web push notifications, and SMS to customers easily to create a good customer experience.
- Tag individuals on your mailing list so that personalized messages can be sent to your contacts.
SendPulse Pricing
| Free | $0/month |
|---|---|
| Standard | $6.40/month |
| Pro | $7.68/month |
| Enterprise | $10.75/month |
SendPulse email delivery service can be tried in a free-of-cost plan. Plans with more advanced features include Standard, which costs $6.40/month, Pro, which costs $7.68/month, and Enterprise, which costs $10.75/month, when paid annually. SendPulse also has Pay-as-you-go plans, where users pay a fixed price for every email sent.
Omnisend
| Foundation Year | 2014 |
|---|---|
| Rating | 8.5 out of 10 |
| Starting Plan | Free |
Omnisend is an email marketing tool made for eCommerce businesses. It helps online stores send emails, SMS, and push notifications to customers. With ready-made workflows, like cart abandonment emails, business owners can set up campaigns quickly. It also offers popups like regular sign-up forms, wheel of fortune popups, and more, so there’s no need for extra tools.
Key Features:
- Email, SMS, and push notifications
- Facebook custom audience integration
- Marketing automation
- Pre-built eCommerce workflows
Rishi Mundra
Omnisend Pricing
| Free | $0/month |
|---|---|
| Standard | $11.20/month |
| Pro | $41.30/month |
Zoho Campaigns
| Foundation Year | 2008 |
|---|---|
| Rating | 8.0 out of 10 |
| Starting Plan | Free |
Zoho Campaigns is part of Zoho’s powerful marketing suite, offering an easy-to-use email marketing solution with great design templates. It’s simple to navigate, has a fast editor with features like video, polls, and direct Unsplash image uploads, plus good segmentation options. However, the free plan is quite limited; there are no automations, A/B testing, or scheduling, and the email allowance has been reduced.
- Easy-to-use email editor
- Wide range of email and form templates
- Image uploads directly from Unsplash
- Integration with other Zoho apps
Zoho Campaigns Pricing
| Free | $0/month |
|---|---|
| Standard | $5/month |
| Pro | $8/month |
Klaviyo
| Foundation Year | 2012 |
|---|---|
| Rating | 8.6 out of 10 |
| Starting Plan | Free |
If you have an online store, it’s smart to use an email marketing tool that works well with your eCommerce platform.
Klaviyo is one of the top tools made especially for eCommerce marketing. It is used by over 100,000 online businesses. Setting it up is simple because it connects easily with platforms like Shopify, WooCommerce, and Magento. Klaviyo also offers powerful features to help online stores send better emails and boost sales.
Key Features:
- Easy integration with Shopify, WooCommerce, Magento, and more
- Advanced email automation for eCommerce
- Powerful segmentation to target the right customers
- Detailed analytics and reporting
Klaviyo Pricing
| Free | $0/month |
|---|---|
| Email + SMS | $60/month |
| $45/month |
Email Octopus
| Foundation Year | 2014 |
|---|---|
| Rating | 8.2 out of 10 |
| Starting Plan | Free |
After Mailchimp, EmailOctopus is another popular email marketing tool. It was originally built using Amazon SES, which handles the email delivery behind the scenes. Now, you don’t have to use Amazon’s servers—you can use EmailOctopus like any other newsletter service.
With EmailOctopus, you can have up to 2,500 subscribers for free and send up to 10,000 emails every month. If you connect your own Amazon account, you can also get up to 3,000 free emails per month for the first year.
Key Features:
- Built on Amazon SES for reliable delivery
- Option to use Amazon’s free email quota
- Simple and easy-to-use interface
- Basic automation and segmentation features
EmailOctopus Pricing
| Free | $0/month |
|---|---|
| Pro | $9/month |
Conclusion
Marketing is so powerful that it can make a business or even break it. Selecting the right marketing strategy and its right execution is always important. The above-mentioned are the popular email marketing software tools that will help in making your email marketing process simple yet efficient. One can select any of the mentioned tools and their plans depending on the requirements.
FAQs
What is Email Marketing Software?
Email marketing software enables users to create, send, and track emails to their list of subscribers.
Which are the best email marketing tools?
HubSpot
Mailchimp
Drip
iContact
Campaign Monitor
Keap
SendPulse
MailJet
Moosend
SendinBlue
Which is the best affordable option for email marketing?
Moosend, is the best affordable option for email marketing for startups.
Which email marketing software is best for small businesses?
SendinBlue, is the most suitable email marketing software for startups and small businesses.
What are the 4 types of marketing emails?
Newsletters, Acquisition, Retention and Promotional are 4 types of popular email marketing campaigns.
Is email marketing the same as CRM?
CRM helps you manage the relationship with you current and prospective customer. Whereas, email marketing uses automated marketing tools to help you reach customers cost-effectively.
An email marketing tool feeds data to the CRM.