Lots of businesses are putting their money into the Twenty20 World Cup 2024, the biggest event in international cricket that is currently underway. With over 200 million viewers for the most recent tournament in 2022, the Cricket World Cup is second only to the FIFA World Cup in terms of viewership. Having said that, the tournament’s enormous viewership makes it a tempting opportunity for businesses to showcase their goods and services during commercial breaks. Companies can take advantage of the fact that spectators are monitoring the game ball by ball to boost sales by airing commercials during overs, time-outs, and innings changes. Even this year, many businesses are putting their money into the ICC Twenty-20 World Cup 2024, which is why several major corporations have secured attractive sponsorship deals to increase their sales. The ongoing tournament is the ninth edition in which almost 20 international cricket teams are participating.
Here are the top sponsors of the ICC T20 World Cup 2024:
Premier Partners
As per the recent data available on the International Cricket Council’s (ICC) website, three companies have acquired Premier Partnership in the ICC T20 World Cup 2024.
Emirates
In May 2024, the International Cricket Council (ICC) and Emirates, the biggest international airline in the world, announced a renewal of their global relationship for multiple years. Incorporating 28 ICC men’s and women’s events until 2031, including the Champions Trophy, T20 World Cup, and Cricket World Cup, the long-standing collaboration is already in its third decade and is poised to become one of the most established in world sport. Officials from the International Cricket Council (ICC) will wear Emirates’ Fly Better branding while they play in the United States and the West Indies, and the company will maintain exclusive naming rights to the Emirates ICC’s Elite Panel of Umpires and Match Referees, per the agreement.
Aramco
In October 2022, the ICC became a prime partner with Aramco, a pioneer in integrated energy and chemicals, after striking a partnership with the company. As per the contract, the company’s logo will appear on Player of the Match trophies going forward. Aramco has joined Emirates in extending their association with the ICC from the 2023 Men’s ODI World Cup to a further four years. Their logo is currently visible at the ongoing 2024 T20 World Cup and it will be featured in October for the women’s version. It has been reported that the sum being paid to the ICC is twice as much as what was originally agreed upon in 2022. In both the 2022 and 2023 Indian Premier League seasons, Aramco was a major sponsor.
DP World
The partnership is timed to align with cricket’s global expansion plan, which aims to host more cricketing nations with world-class ICC tournaments in the coming years. With businesses in 75 countries across 6 continents, DP World is in a prime position to assist the International Cricket Council (ICC) with its increasing logistical demands as the number of countries hosting ICC events grows. This includes nations like Namibia and the United States, which will be co-hosting future World Cups.
From the cork in the balls to the linseed oil on the bat, DP World helps provide cricket to people all over the globe, from grassroots to professional, by organizing major international events and ensuring the smooth flow of equipment and infrastructure.
The logistics skills of DP World will improve the efficacy of cricket’s worldwide events, and their daily activities comprise 10% of world trade. The current global contract between the ICC and DP World does not expire until 2024, although both organizations are likely to renew their cooperation.
Nitin Konde
Global Partners
Coca Cola
In a recent announcement, the ICC and Coca-Cola extended their global collaboration for eight years, covering all three forms of ICC World tournaments until 2031. The Coca-Cola Company’s brands will serve as exclusive non-alcoholic beverage partners under the partnership. The ICC Cricket World Cups, ICC Twenty20 World Cups, and ICC Champions Trophies, as well as all other major men’s and women’s sporting events, are all covered by the agreement until the end of 2031. A significant international tournament for men and women will be held annually as part of the agreement, with a World Test Championship Final held every two years.
IndusInd Bank
IndusInd Bank has recently announced its partnership with ICC as a Global Partner for future events, which will last for multiple years. Through its status as an ICC’s Global Partner, IndusInd Bank can leverage a variety of branding and content assets that help strengthen relationships with stakeholders, employees, and consumers. The cooperation showcases the Bank’s dedication to its sports project ‘IndusInd ForSports,’ which aims to improve people’s lives by promoting diversity, teamwork, and excellence in sports. At the heart of this partnership is the Anthem Buddies Contest, an unforgettable chance for young fans to join their favorite cricket players as they stand during the national anthems before every match.
Official Supporter
Near
The ICC and the Near Foundation have formed a revolutionary new relationship to increase participation in the sport through the use of Web3 tools developed on the NEAR Blockchain.
In a move that will bring cricket fans one step closer to their favorite teams and players through the use of Web3 technology, the Near Foundation has been named the official blockchain partner of the ICC. The first joint effort by the two organizations occurred during the ICC Men’s Cricket World Cup, which began in India on October 5. The Near Foundation and the ICC will work together until the end of 2025 as per the signed contract. During that time, the two organizations have promised to collaborate on additional Web3 use cases that bring sports fans closer to the action.
FanCraze
With the announcement of a multi-year partnership agreement, ICC and FanCraze have reached a new level of digital fan engagement. This will be showcased in the exciting new products that will be unveiled during the ICC Men’s T20 World Cup 2024.
Additionally, the declaration covered the impending release of the Web3 fantasy game ICC Crictos SuperTeam, which would have digital video collectibles officially licensed by the ICC. Fans can show the world their cricket knowledge every week with SuperTeam’s weekly challenges, where they may win incredible prizes by constructing fantasy teams using their ICC Crictos. This fascinating collaboration will expand upon the excellent work that ICC Crictos has done over the last two years in introducing both male and female cricket fans to the sport.
By entering into these partnerships and agreements, the ICC can boost cricket’s profile on a global scale and enhance its revenue. Companies gain money during ICC tournaments by advertising their products and services during live events and their live broadcast, and all of these sponsorship deals address one crucial aspect: promoting cricket as an appealing sport so that other nations may come in. It is a win-win situation for both ICC and the companies.
FAQs
Who are the premier partners of ICC T20 World cup 2024?
The premier partners of ICC T20 World cup 2024 are Emirates, Aramco, and DP World.
What is the latest deal between ICC and Coca-Cola?
In a recent announcement, the ICC and Coca-Cola extended their global collaboration for eight years, covering all three forms of ICC World tournaments until 2031.
Who are the official supporters of ICC T20 World cup 2024?
The official supporters of ICC T20 World cup 2024 are FanCraze and Near Blockchain.
