Tag: Hyperlocal Delivery Business

  • List of All the Acquisitions and Subsidiaries of Zomato

    Zomato is one of India’s leading food delivery companies, making it easy to get your favourite meals to your doorstep. But Zomato is more than just a food delivery app, it has grown into a powerhouse by acquiring several businesses.

    The Deepinder Goyal-led company now offers services like quick grocery delivery through Blinkit and entertainment ticketing after acquiring Paytm’s entertainment ticketing business. These moves have helped Zomato stay ahead in the competitive market.

    In this article, we’ll explore all the companies owned by Zomato and its key acquisitions. So, without any further ado, let’s get right into exploring companies under Zomato and see how they contribute to the company’s success.

    The key to making acquisitions is being ready because you really never know when the right big one is going to come along. – James McNerneyGoyal

    About Zomato

    Zomato, founded in 2008 by Deepinder Goyal and Pankaj Chaddah, is a leading Indian food delivery and restaurant discovery platform headquartered in Gurugram, Haryana. Initially known as Foodiebay, Zomato has expanded its services to include food delivery, table reservations, and more.

    In February 2025, Zomato rebranded as “Eternal” to reflect its broader business scope, which now includes:

    • Zomato: Food delivery services.
    • Blinkit: Quick-commerce unit.
    • District: Live events business.
    • Hyperpure: Kitchen supplies unit.

    This rebranding aligns with Zomato’s strategic focus on quick-commerce growth, particularly through its Blinkit acquisition.

    Zomato’s mission is to “ensure nobody has a bad meal,” reflecting its commitment to enhancing dining experiences through technology and innovation.


    The Zomato Story: Founders | History | Success Story | Growth | Funding
    Zomato is a reputed Indian food-tech company led by Deepinder Goyal. Here’s the story of Zomato’s growth, which covers its startup story, history, founders, ESOPs, revenue, funding, investors, and more! Explore the growth of Zomato’s startup story here.


    Zomato Acquired Companies

    Acquisition Date Company Name Industry Founded Headquarters
    Sep 03, 2024 Paytm Insider Media & Entertainment 2008 Mumbai
    Jun 24, 2022 Blinkit Food and Agriculture Tech 2013 Gurugram
    Jan 22, 2021 Fitso Consumer 2015 Gurugram
    Jul 09, 2019 Feeding India Nonprofits 2014 Delhi
    Sep 04, 2018 TongueStun Consumer 2012 Bengaluru
    Aug 2018 HyperPure Retail 2015 Delhi
    Sep 13, 2017 Runnr Consumer 2015 Bengaluru
    Sep 26, 2016 Sparse Labs Enterprise Infrastructure 2014 Gurugram
    Apr 22, 2015 Nextable Food and Agriculture Tech 2012 North Carolina
    Apr 14, 2015 MapleGraph Food and Agriculture Tech 2009 Noida
    Jan 29, 2015 Mekanist Food and Agriculture Tech 2008 Turkey
    Jan 12, 2015 Urbanspoon Food and Agriculture Tech 2006 Washington
    Dec 18, 2014 Cibando Food and Agriculture Tech 2011 Italy
    Aug 22, 2014 Obedovat.sk Food and Agriculture Tech 2004 Slovakia
    Aug 22, 2014 Lunchtime.cz Food and Agriculture Tech 2008 Czech Republic
    Jun 30, 2014 Menu Mania Food and Agriculture Tech 2006 Auckland

    Paytm Insider
    Blinkit
    Hyperpure
    Feeding India
    Fitso
    Menu Mania
    Urbanspoon
    MapleGraph Solutions Private Limited
    Runnr
    Uber Eats India
    Lunchtime
    Obedovat
    TongueStun
    Sparse Labs
    Cibando
    Gastronauci
    NexTable
    Mekanist

    Paytm Insider

    Paytm Insider is one of India’s largest platforms to discover and find tickets to exciting live events and experiences in the country. Starting out in 2014 with tickets to Bacardi NH7 Weekender and Russell Peter’s early India tours, it has emerged as a leading entertainment ticketing platform. Zomato acquired Paytm’s entertainment ticketing business, Paytm Insider in August 2024 for INR 2,048 crore.

    Blinkit

    When we talk about the companies under Zomato, the first name that comes to mind is Blinkit. Blinkit, formerly Grofers, is an Indian quick-commerce platform that delivers groceries and essentials to customers’ doorsteps. Founded in December 2013 by Albinder Dhindsa and Saurabh Kumar and based in Gurugram, it promises delivery within 10 minutes. In June 2022, Zomato acquired Blinkit for approximately $568 million (INR 4,447 crore).


    Blinkit: The Success Story of the Zomato-Owned Company | Founders | Net Worth
    Blinkit (formerly Grofers) is a Zomato-owned quick commerce marketplace that helps users shop for various products online, and delivers them in a flash. Know more on Blinkit wiki.


    Hyperpure

    Hyperpure is Zomato’s B2B food supply platform, acquired in August 2018 through the takeover of Bengaluru-based startup WOTU. It provides restaurants with fresh, high-quality ingredients like fruits, vegetables, dairy, poultry, and grains. Hyperpure helps eateries maintain food safety and consistency by sourcing directly from farmers and producers. It has expanded across multiple cities, becoming one of the most important parts of Zomato’s supply chain ecosystem.

    Feeding India

    Feeding India is a non-profit organisation that fights hunger and food waste in India. Zomato acquired it in July 2019 to support its mission. Feeding India collects extra food from restaurants, events, and homes, then gives it to people in need. After the acquisition, Zomato helped expand its efforts, making food more accessible to underprivileged communities.

    Fitso

    In January 2021, Zomato acquired Fitso, a sports facilities provider, for approximately INR 80-100 crore. Fitso offers access to various sports activities like swimming, basketball, and tennis through a subscription model. Later, in November 2021, Zomato sold Fitso to Cult.fit for about $50 million.


    Business Model and Revenue Insights of Zomato
    Uncover Zomato’s business model and revenue streams, navigating their critical strategies in the dynamic food delivery landscape.


    Menu Mania Logo - Zomato Acquired Companies
    Menu Mania – Zomato Acquired Companies

    Menu Mania was a restaurant discovery service, through which one could discover local places where they could eat. It was founded in the year 2006, and its headquarters were situated in Auckland, New Zealand.

    In July 2014, Zomato acquired Menu Mania for an undisclosed amount. This acquisition marked Zomato’s first entry into the New Zealand market and its first acquisition in the Internet Software and Services sector.

    Following the acquisition, Menu Mania’s website was integrated into Zomato’s platform as Zomato.co.nz. However, later on, Zomato stopped operations in New Zealand but continues to offer dine-in restaurant exploration and food delivery services in India and the UAE. 

    Urbanspoon

    Urbanspoon Logo - Zomato Acquired Companies
    Urbanspo – Zomato Acquired Companies

    Urbanspoon was a restaurant discovery service. Through its help, one could discover restaurants where users could give reviews and also recommend them to other people. It was founded in the year 2006 by Adam Doppelt, Ethan Lowry, and Patrick O’Donnell. The headquarters were situated in Seattle, United States of America.

    At first, the service was open in countries like Canada, the United Kingdom, Australia, New Zealand, Ireland, and of course the United States of America. Urbanspoon was acquired by Zomato on 12th January 2015 for $55 million. Through the acquisition, Zomato established itself in countries like Australia and Canada.


    List of Startups Funded by Deepinder Goyal | Deepinder Goyal Investments
    Discover the dynamic world of business with a comprehensive list of startups funded by the visionary founder of Zomato, Deepinder Goyal.


    MapleGraph Solutions Private Limited

    MapleGraph Solutions Logo - Zomato Acquisitions
    MapleGraph Solutions – Zomato Acquired Companies

    MapleGraph Solutions was founded in the year 2011 by Arun Tangri and Varun Tangri, it is a technology powerhouse whose headquarters is situated in New Delhi, India. The company is all about building cloud-based and mobile-based solutions for everyone.

    Zomato acquired MapleGraph in April 2015, and the company developed MaplePOS, which was later renamed Zomato POS. After this acquisition, Zomato Base was made to enable restaurants to manage their menus and also has an inbuilt payment system. This helped Zomato in providing restaurants with business-focused solutions.

    Runnr

    Runnr Logo - Zomato Acquired Companies
    Runnr – Zomato Acquired Companies

    Runnr was a startup founded in the year 2015 by Aravind Reddy, Arpit Dave, Gnanesh Chillukuri, Mohit Kumar, Mukunda NS, and Vatsal Singhal. It was a B2B platform that provided hyperlocal management services to those who get together and partner with merchants. Zomato acquired Runnr in 2017 to boost their delivery ways and to provide a good food delivery experience to their customers, the amount of the deal was not disclosed.

    Uber Eats India

    Uber Eats - Zomato Acquired Companies
    Uber Eats – Zomato Acquired Companies

    Uber Eats India was another popular food delivery service in India through which one could get their favourite food at their doorstep. It was the India-based app of the American company Uber, founded in 2014 by Garrett Camp and Travis Kalanick. Uber Eats India was sold by Uber, and Zomato acquired the food delivery in 2020 for $350 million.

    Lunchtime

    Lunchtime was an online restaurant guide platform through which one could find different restaurants, pubs, and cafes in the Czech Republic. This online platform was founded in 2008, and users could find over 3,000 restaurants in Bohemia and Moravia through this app. Zomato acquired Lunchtime in 2014, though the amount was not disclosed.

    The primary reason for this acquisition was to increase Zomato’s presence in more countries, and they were successful in doing so. However, as of September 2023, Lunchtime.cz initiated the liquidation process and is no longer operational.

    Obedovat

    Obedovat Logo - Zomato Acquired Companies
    Obedovat – Zomato Acquired Companies

    Obedovat was an online restaurant guide platform for Slovakia, through which users could find numerous eateries across the country. It was founded in 2004. Zomato acquired this platform in 2014 for $3.25 million, helping Zomato expand its services into Slovakia. However, Zomato’s subsidiary, Obedovat, initiated liquidation and is no longer operational.

    TongueStun

    ToungeStun Logo - Zomato Acquired Companies
    ToungeStun – Zomato Acquired Companies

    TongueStun, an online marketplace was founded in the year 2012 by Manjunath Ramakrishnan, it deals with corporate catering. It specialised in corporate catering and served 1,500 companies with its catering services. Zomato acquired this company in the year 2018. The main reason for the acquisition was to make their presence in the workspace. Zomato acquired the startup for $18 million.


    List of All the Subsidiaries of LIC
    LIC is one of the biggest life insurance companies in India owned by the Government of India. Here’s the list of all the subsidiaries of LIC.


    Sparse Labs

    Sparse Labs Logo - Zomato Acquired Companies
    Sparse Labs – Zomato Acquisitions

    Sparse Labs was a logistic tech startup that was founded in the year 2014 by Pankaj Batra. Spars Labs ensured hyperlocal delivery companies have a smooth journey while delivering to their customers. Zomato acquired it in 2016, but the amount was not disclosed.

    The acquisition helped Zomato improve its delivery services. Later on, Sparse Labs’ operations were integrated and it no longer functions as a standalone entity under Zomato.

    Cibando

    Cibando Logo - Zomato Acquired Companies
    Cibando – Zomato Acquisitions

    Cibando was an app that focused on serving iPhone users by allowing them to find restaurants and eatery places in different cities across Italy. It was founded in the year 2010 by Guk Kim. Zomato acquired Cibandoo in 2014 for an undisclosed amount.

    The acquisition helped Zomato establish its presence in Italy. However, Cibando’s operations have since been integrated into Zomato’s platform and are no longer active as a separate app.

    Gastronauci

    Gastronauci Logo - Zomato Subsidiaries
    Gastronauci – Zomato Acquisitions

    Gastronauci was a Poland-based company that provided restaurant finder service. It was founded in the year 2007. Zomato acquired Gastronauci in 2014 and the main reason was to expand their global presence. After the acquisition, Gastronauci’s services were integrated into Zomato’s platform and are no longer available as a separate service.

    NexTable

    NexTable Logo - Zomato Acquired Companies
    NexTable – Zomato Acquisitions

    Founded in the year 2012, NexTable was a cloud-based table management restaurant reservation system. The main function of NexTable was to help customers reserve tables online in restaurants. Zomato acquired the company in the year 2015 and changed its name to Zomato Book. The amount was not disclosed. As of now, the Zomato Book service has been integrated into the company’s broader offerings.

    Mekanist

    Mekanist Logo - Zomato Acquired Companies
    Mekanist – Zomato Acquisitions

    Another restaurant finder service Mekanist was a Turkish online platform through which one could find restaurants, cafes, pubs, and all. It was founded in the year 2008 by Ali Servet Eyuboglu, Alper Tekin, and Eren Baydemir. In 2015, Zomato bought Mekanist for an undisclosed amount. Again it was to increase their global presence. The services previously offered by Mekanist have been fully integrated into Zomato’s platform. Mekanist is no longer operating as a separate entity.


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    Conclusion

    Zomato has become a huge name in the food delivery business industry, there is hardly anyone who is not aware of the app. Zomato is continuously trying to acquire more and more companies, some of them that are directly helping them better their services so that they can be undefeatable in this industry.

    FAQs

    What are the subsidiaries of Zomato?

    Zomato’s key subsidiaries include Blinkit, Hyperpure, District, and Zomato itself, all of which operate under its parent company, Eternal Limited.

    Who is the founder of Zomato?

    Zomato was founded by Deepinder Goyal and Pankaj Chaddah in 2008.

    Who is the CEO of Zomato?

    Deepinder Goyal is currently serving as the CEO of Zomato.

    Is Zomato making a profit?

    Yes, Zomato is profitable, posting a profit of INR 351 crore in FY24, compared to a loss of INR 917 crore in FY23.

    What is the parent company of Zomato?

    The parent company of Zomato is Eternal Limited, which was previously known as Zomato Limited. The company rebranded in January 2025 to reflect its broader scope and growth.

    What are the Zomato-owned companies?

    Zomato owns several companies, including Blinkit, Hyperpure, Paytm Insider, Feeding India, and more. These acquisitions help Zomato expand its presence across different sectors, such as quick commerce, entertainment ticketing business, and more.

  • Don’t Go Outside, Dakoo Is Coming!

    Insights shared by Avkash Kumar, Founder & Director, Dakoo.

    Understanding the market’s need, Dakoo, a hyperlocal marketplace & delivery platform founded by Mr. Avkash Kumar in 2021, is dedicated to bringing the latest technologies to the market. What started as a modest beginning for Avkash Kumar in 2021 during the ideation phases of his hyperlocal eCommerce platform, to what the nation is going to recognize soon as a tech franchise brand “Dakoo”, – his journey has traversed many complexities of a true entrepreneur. In 2021, 2x start-up founders Priyam and Avkash, two IIT Kharagpur alumni, sowed the seed of a hyperlocal marketplace & delivery platform Dakoo, with the mission of empowering local businesses.

    Priyam and Avkash - Founders of Dakoo
    Priyam and Avkash – Founders of Dakoo

    Dakoo is looking to provide a superfast home delivery ecosystem just like Zepto. They have fast-growing start-up founders, just like their brand vision, with big dreams of getting into every Indian’s life and city, not only metro cities. Following the “Vocal for Local” motto of our honourable PM, Dakoo is also looking to decentralize the e-commerce industry by empowering the local vendors of India.

    Dakoo Tech Franchise allows small businesses to own recession-free tech businesses in their city and be a part of an exciting and innovative movement. When each city has its own eCommerce platform, local vendors can easily sell their products online and this will ultimately strengthen the local economy. With the advent of the franchise model, Dakoo is committed to bringing this technology to every city and town in India to help small businesses and entrepreneurs to grow exponentially especially considering the post covid situation.

    From Finding The Problem Till Getting Their First Seed Funding Of INR 2 Crores, Dakoo Super App Brings In Local CEOs Of Dakoo To Every City!

    India is a country with many cities. There are tier-one cities like Kolkata, and Mumbai; tier-two cities like Surat and Jaipur, and tier-three cities like Mangalore. India is predominantly a rural country, but people from tier 2 and 3 cities migrate to bigger cities for education or job opportunities. This leads to the unavailability of many employment opportunities in these smaller towns, which is a big problem for those staying there. Dakoo will provide thousands of employment opportunities in these areas in the near future by empowering the local economy. In India, 60% of local retailers are not digitally enabled.

    Dakoo Tech Delivery
    Dakoo Tech Delivery

    Out of the massive $1.1T Indian local retail market, more than 90% of FMCG sales take place through local retail. India has almost 86% of consumers who shop locally. Thus, statistically, most e-commerce players are projected to prefer Dakoo’s logistics service over other players because it can be scaled up with less cost. Dakoo’s business model is all about ensuring that small entrepreneurs get enough orders to sustain their businesses who are suffering from daily orders due to the easy accessibility of big Indian eCommerce giants.


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    How Dakoo Solves The Problem?

    Startups and small businesses face a lot of challenges. And while there are programs to help, they don’t solve one of the entrepreneurs’ biggest challenges: Time. Dakoo looks to help small businesses across multiple industries with marketing and sales services through an easy-to-use digital platform. To ease out ventures like start-ups and small businesses, which face a lot of challenges, Dakoo Super App brings in an entire framework of apps for Customers, Merchants, and Delivery agents with regular updates. This helps to enhance product quality as well as customer experience. Dakoo offers free home delivery from any local shop, whether it’s a vegetable shop, Grocery store, Restaurant, Thela, Electronics shop, or Supermarket. All deliveries are completed within 25 minutes by Dakoo’s super-strong delivery ecosystem. Dakoo plans to reduce this delivery time to 15 minutes by the year of 2023. Bringing this kind of comforts and privileges of metro cities to tier 2 and 3 cities, while competing in tier 1 cities simultaneously, is the goal of the super app. Dakoo also plans to bring an electric vehicle hailing platform to tier 2 & tier 3 cities in the near future. The company has a dedicated team of professionals who work hard to ensure that its products can meet customer expectations. They also provide a Franchisee App, which helps handle the city monitoring and management dashboard. It also allows them to control multiple delivery agents through just one app.

    The best part that would give a boom is the system of making sure to keep track of all orders placed by various customers using different delivery partners. It enables them to maintain high transparency throughout their entire business process. Apart from ensuring that they deliver the best services to their clients, they have made sure that they can make payments easily and quickly without any issues or delays. This helps them achieve maximum productivity without compromising service quality or efficiency levels. Dakoo also offers digital marketing services such as Digital Marketing, guerrilla marketing & branding material, Marketing pitch, onboarding & training Videos for merchant & delivery agents, the Initial level of Customer support, Merchant support & Delivery Agent support. This helps businesses gain visibility online, thereby increasing sales volume significantly.

    Grow your Sales using Dakoo
    Grow your Sales using Dakoo

    Want to Operate with Dakoo? Know How!

    Dakoo was designed to help entrepreneurs reduce costs and complexity. If you wish to use Dakoo you have to follow these steps.

    • You can Hire delivery agents who will be paid per delivery directly via the app.
    • Convince Merchants in your city to join Dakoo, using our marketing pitch video.
    • Conduct offline marketing & branding campaigns with materials provided by Dakoo.
    • Manage delivery escalation & feedback improvements.

    You will be responsible for any and all taxes and fees related to your business, as well as complying with local laws and regulations. This includes VAT, corporate tax, income tax, and more. You will also be responsible for any legal liabilities or other financial commitments that may arise from running your business. Make sure you comply with all applicable hiring laws and regulations, as well as labour standards. Protect your data by complying with all applicable data protection laws. And finally, make sure you are compliant with all intellectual property laws. The company recently took 10,000 interviews and going to award franchises to top 100 entrepreneurs.

    Dakoo award franchises to top 100 entrepreneurs
    Dakoo award franchises to top 100 entrepreneurs

    Growth Plans and Future Roadmap

    Dakoo’s service is growing in popularity among local entrepreneurs and small businesses. The company is focusing on building a system that can grow alongside them. In the next few years, they hope to leverage artificial intelligence to create a single platform where eCommerce and digital marketing are closely tied together. Dakoo recently secured INR 2 Cr from the Founders of FlyDining, helping them complete their vision of digitizing the local market. The investors, Mr. Pankaj Dhingra, Mr. Samir Dhingra and Mr. Shubham Singhal, have shown faith in the business model of Dakoo and invested for the better future of India.

    Being open to co-branding opportunities with EVs and looking to launch in tier 2 and 3 cities, Dakoo is all set to become an important part of how thousands of local business owners run their online operations. As soon as small businesses grow beyond local exposure and word-of-mouth promotion, it’s time to map out a growth strategy. Ideally, that means creating a set timeline based on specific milestones. Without these milestones ahead of time, it can be difficult to make smart decisions about how best to spend marketing dollars down the road when cash flow becomes an issue. If money is tight right now, consider scaling back advertising costs temporarily until revenue hits another level again. Here’s where all Dakoo will serve as a real Dakoo, for as a good one, for thousands of entrepreneurs and their businesses!

  • How to Build Your Business Around Hyperlocal On-Demand Delivery Model?

    E-commerce business has experienced an immense boom during the last decade and in that boom, the pandemic just added fuel to the fire. You can get anything delivered to your doorsteps with just a few clicks.

    Groceries, apparel, medicine, food, you name it and it can get delivered to you. How the world shop, has changed dramatically, we are more depended on online shopping now, reasons are quite evident. Online shopping is hassle-free, convenient, and doesn’t require much human interaction.

    Due to the rise of various E-commerce sites, it is obvious that people are noticing this industry and the demand is also increasing. Various startups are indulging themselves in this business. There are various business models that can be used in an E0Commerce business, one of them is the Hyperlocal Model. In this article, we will talk about how the Hyperlocal model can be used for your business. So, let’s dive in.

    “Thus, in the future, instead of buying bananas in a grocery store, you could go pick them off a tree in a virtual jungle.” – Yasuhiro Fukushima

    What is Hyperlocal Delivery Model?
    Features of a Hyperlocal Delivery Business Model
    Benefits of Hyperlocal Delivery Model
    How to Build Business around Hyperlocal Delivery Model?
    Companies that use Hyperlocal Model
    FAQ

    What is Hyperlocal Delivery Model?

    Hyperlocal means a certain small geographical area and a defined community. Your neighbourhood or your locality can be termed as hyperlocal. Through the hyperlocal model, a business can cater to the needs of the people from that certain locality. It is an online delivery model that fulfils the needs of the consumers with the help of a local ecosystem, which means the pickup and the delivery location need to be in the same zone.

    The business that uses this delivery model receives the order from the customer for a certain product or service through the app. Then the app passes on the details of the orders to the aggregator and then the aggregator assigns a person that will deliver the requested products or services to the customer’s place.

    Features of a Hyperlocal Delivery Business Model

    Below are some features of this model that makes it unique and useful:

    • The target area in this model is a certain place where people have a high demand for goods and services and through this those demands can be fulfilled instantly.
    • It takes care of the needs of people with the help of modern technology.
    • This model provides the deliveries for the goods extremely fast and they arrive at the customer’s doorstep in no time.
    • GPS, Social Media, and mobile applications are needed so that this model can function in your business.

    Benefits of Hyperlocal Delivery Model

    Some of the benefits that the Hyperlocal model gives out are:

    • The hyperlocal model helps the local retail stores gain the visibility that was endangered due to online shopping sites.
    • Retail shops enjoy a significant advantage and that is they don’t need to create and maintain an app for their business, they can just add their business on the E-commerce platform and it can function easily.

    How Online Food Delivery Startups are dealing with CoronaVirus Outbreak?
    Foodtech startups Zomato & Swiggy have started Contactless delivery in Covid-19 crisis. They also have partnered with E-grocers like BigBasket, Grofers.


    How to Build Business around Hyperlocal Delivery Model?

    If you are choosing the hyperlocal model for your E-commerce business, then you need to follow the steps below.

    Choose the Industry

    The first and foremost thing you have to do is select the industry around which you want to build the hyperlocal delivery model. It can be for groceries, food delivery, medicines or other products. The market you choose will decide the future of your business.

    Choose your Target Audience

    After selecting the industry, the next step is to decide your target audience. Not everyone can be your audience, so you must decide to whom you want to serve.

    Form the Partnership

    It is now time to partner up with the retail shop and the aggregator who will provide your customers with the products and services. You need to choose them carefully, as your business reputation depends on them. The delivery network has to be strong.

    Select a Revenue Model

    Think about how you want to earn revenue through this business and what model you want to use. There are inventory-led models, aggregator models and hybrid models in the hyperlocal business model. Choose the one that will go with your business.

    Develop an App

    In this step, you need to build an app, through which your customers, delivery partners, and suppliers will be connected. The app has to be user-friendly and hassle-free, this way it will strengthen your customer base.

    Companies that use Hyperlocal Delivery Model

    Haptik

    Through this app, you can book your movie tickets, recharge your phone, and order food.

    Zomato

    One of the biggest food delivery apps that serves the people of India. You can book a table in a restaurant, order food, and discovers multiple restaurants that serve your favourite cuisines.

    Pluss

    The app delivers your medicine to your doorsteps and can also conduct any tests suggested by your doctor here, they will deliver the report after completing your test.

    Blinkit

    This app delivers groceries to your place, not only that it also delivers other products including cosmetics and frozen foods.


    Nearbuy.com – Company Profile | Hyperlocal E-commerce Company
    Nearbuy is a hyperlocal eCommerce company that helps customers to find, purchase & save on merchants near them. Know more about its company profile, etc.


    Conclusion

    At present, the Hyperlocal model has become one of the most important ones in the E-commerce sector. In a fast world, having your things delivered to you in lesser times is one of the blessings of this model and that is what attracts the customers. With time, the apps by the businesses that follow this model need to be more developed so people can receive better services. The business will continue to grow when they try to better itself.

    FAQ

    What is the hyperlocal delivery model?

    The hyperlocal delivery model is an online business model where the demand of the customers can be fulfilled through local shops.

    What is Hyperlocal targeting?

    Hyperlocal targeting means targeting your audience from a selective geographically limited area.

    What is a Hyperlocal delivery system?

    It is a process of delivering goods from a seller to customers from the same locality.

    How would you build your business around an on-demand hyperlocal delivery model?

    Select the industry you want to operate in, select your target audience, Partner with an aggregator, build an app, and prepare a revenue model.

  • Interesting Facts About Jiomart Online Grocery Shopping Platform

    In April 2020, Reliance Industries Ltd launched JioMart, an e-commerce website on the Jio platform. JioMart is an online grocery shop that delivers 50,000+ grocery items at a discount to your home via a fast delivery system. It is based on a demand-driven model. The website began operations in Thane, Kalyan and Navi Mumbai and eventually expanded throughout India. Customers responded positively to the service, and the firm is currently expanding its presence in other Indian cities and villages. JioMart has developed a digital pan-India infrastructure in collaboration with local Kirana stores and its retail outlets.

    Instead of employing a warehouse infrastructure, the firm works with local shops. The grocery goods are sourced by these shops and delivered to the customers.

    Reliance plans to compete with existing grocery platforms in India, such as Swiggy, BigBasket, Zomato, Grofers, and others, via JioMart. Some interesting facts regarding the e-commerce platform are listed below.

    Jiomart Does Not Have Any Warehouses
    Jiomart Selling Platforms
    How Does Jiomart Work With Retailers?
    A Retailer Can Become A Jiomart Seller
    Why Is Jiomart Such a Strong Competitor?
    Jiomart’s Features
    Mukesh Ambani’s Jiomart Aims
    Jiomart Supported through Reliance Aquisitions
    Jiomart’s Business Strategy
    Jiomart’s Competitors
    Conclusion
    FAQs

    About JioMart

    Jiomart Does Not Have Any Warehouses

    JioMart, unlike its competitors Flipkart and Amazon, does not stock its items in massive warehouses. To supply merchandise, they have partnered with local retailers or Kirana stores.

    Jiomart Selling Platforms

    JioMart Grocery Shopping Platform
    JioMart Grocery Shopping Platform

    Fresh fruits and vegetables, groceries, snacks, drinks, home & household basics, beauty & hygiene, and infant care are just a few of the supermarket items available at JioMart.

    You may purchase and order things using the Jiomart website and app. Previously, Jiomart teamed with Mark Zuckerberg through Facebook-owned WhatsApp, and the two companies joined together to improve JioMart’s service and reach out to WhatsApp customers. Users may submit orders over Whatsapp, which would make it easier for clients who are not comfortable using digital platforms to shop from JioMart. As a result, the service became much more user-friendly.

    How Does Jiomart Work With Retailers?

    Jiomart links with local businesses and delivers items to clients by obtaining them from the closest store in the customer’s neighbourhood. To place the order, the consumer will utilise their official WhatsApp number.

    The user will get a bill that must be paid in cash after confirmation. When the order is ready, the client will be notified and instructed to pick up the order from the store.


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    A Retailer Can Become A Jiomart Seller

    Any retailer can easily be a seller at JioMart. To become a vendor on JioMart, a retailer must first register. Store owners may use the JioMart app to display their inventory, take orders, make deals, and manage online sales after registering. JioMart would make sure that vendors using its platform have a pleasant selling experience. Retailers will be provided with the necessary assistance to ensure that items are delivered to customers promptly.

    Why Is Jiomart Such a Strong Competitor?

    In comparison to competitors such as Amazon, Jiomart provides lower costs to merchants and has a significantly greater portion of the distribution pie. JioMart, unlike other e-commerce platforms, works with small businesses. It serves as a distributor, distributing items to merchants and fulfilling orders for JioMart through its small shop network.

    JioMart presently delivers 250,000 orders every day, and the e-commerce site has ambitions to expand into electronics and other categories shortly. At the moment, JioMart is offering all food goods at a discount of 5% off the MRP. It is even less expensive than Amazon, Flipkart, Zomato, and Swiggy. JioMart also provides a larger selection of items than other e-commerce sites and no order limits.

    Reliance Retail has a 20% share of the grocery market among organised companies and is 40% larger than the second-largest competitor, DMart.

    The firm has a 5% organised segment share in fashion retail, which is more than 50% greater than competitors like Aditya Birla Fashion (ABFRL).

    Jiomart’s Features

    Every e-commerce site has a minimum order requirement to qualify for free delivery. However, Jiomart has no such need. According to the firm, there is no minimum order for free home delivery. The firm plans to deliver orders placed on Jiomart within one to two hours, with large purchases arriving the same day or the following day. Every product on JioMart has a minimum discount of 5% and can go up to a maximum value of 50%.

    The firm should accept things returned without inquiry, making the service more customer-friendly.

    Mukesh Ambani’s Jiomart Aims

    JioMart was not an impulsive action by Mukesh Ambani but rather a well-thought-out strategy to grab the lucrative e-commerce market. By 2021, the domain is expected to be worth $1.2 trillion. His superb effort reflects his aim to compete with global e-commerce behemoths like Amazon and Flipkart, controlled by Walmart.

    Jiomart Supported through Reliance Aquisitions

    Reliance Acquisition Supported JioMart
    Reliance Acquisition Supported JioMart

    In 2019, JioMart was supported by the Reliance acquisitions of Grab A Grub and C-Square.

    Grab A Grub is a logistics firm based in India that was formed in 2013. It was purchased for $14.9 million in March 2019 by Reliance Industrial Investments and Holdings Limited to assist Jio Mart logistics. Grab was selected because it has a track record of success with mega-brands, including McDonald’s, BigBasket, Myntra, Amazon Now, and Swiggy.

    C-Square Info Solutions Private Limited, created in 2002, offers software solutions for e-commerce, retail, salesforce, and other industries. RIIHL purchased it in March 2019 for $11.56 million. RIL made this strategic decision to boost JioMart’s business strategy.

    Jiomart’s Business Strategy

    The Chinese e-commerce giant Alibaba Group Holding Ltd pioneered Jiomart’s business strategy. It offers online to offline model (O2O). A user looks for a product or service online but purchases it through an offline channel under the O2O model.

    Jiomart’s Competitors

    Because of its massive success, Ambani’s Jio cellular service pushed a lot of other cellular networks on the verge of going out of business. This might be the case for Ambani’s current endeavour, as well as all of its competitors.

    JioMart may have Amazon and Flipkart on its radar, but in its current form, the firm will be a bigger nuisance for Grofers and BigBasket, India’s leading grocery delivery companies- Swiggy and Zomato, too, have just entered the grocery delivery market in India.

    Conclusion

    With the advent of the largest player in the Indian industry, incumbent grocery delivery businesses face a major challenge. JioMart has various advantages over its competitors, in addition to having a well-known brand name.

    Jio’s entry into the telecom industry sparked a revolution and changed the tables. Big names like Airtel and Vodafone, who had ruled for years, were knocked off their perches. It remains to be seen if Jio will be the market leader in online grocery delivery.

    FAQs

    Who is the founder of JioMart?

    JioMart is a product of Reliance Industries, owned by Mukesh Ambani.

    When was JioMart launched?

    JioMart was launched in areas near Mumbai in April 2020. It was successfully launched in 200 cities in May 2020.

    Can non Jio users use JioMart?

    Yes, JioMart can be used by non Jio customers.

    What is JioMart model?

    JioMart works as O2O model (Online to Offline model) where users can order online and order gets delivered offline.