The entrepreneurial wave is going high these days. Thanks to a show like Shark Tank India, we are able to witness, enjoy, and learn from this wave.
The show made us aware of so many names in the world of entrepreneurship that are responsible for making big brands work. One such name is Vineeta Singh, the co-founder, and CEO of one of women’s favourite cosmetics brands, Sugar Cosmetics.
This woman has set up a great example for young women entrepreneurs. She has not only achieved success for herself but also acts as an inspiring force for so many budding entrepreneurs.
Vineeta is an entrepreneur, wife, mother, and keen investor. She believes in the power of ideas and has funded many startups on the show Shark Tank India like CosIQ, Skippi Ice Pops, Booz, and more.
In this article, let’s explore the complete overview of all the investments made by Vineeta Singh, both in and out of Shark Tank India.
The Story of Shark Vineeta Singh of Sugar Cosmetics
Who is Vineeta Singh?
List of Vineeta Singh Investments
Vineeta Singh’s Investments in Shark Tank India
- JhaJi Store
- Skippi Ice Pops
- CosIQ
- Booz
- NOCD
- BluePine Foods
- Heart Up My Sleeves
- Sunfox Technologies
- The Quirky Naari
- Humpy Farms
- Wakao Foods
- Kabaddi Adda
- Nomad Food Project
- Get-A-Whey
- Jain Shikanji Masala
Who is Vineeta Singh?
Vineeta is a young entrepreneur born in the year 1984 in Delhi. She is the co-founder and CEO of the renowned brand Sugar Cosmetics.
She went to IIT Madras for her engineering. Later she did her MBA from IIM Ahmedabad.
She has always been super determined towards her entrepreneurial journey. Vineeta was quite keen on building a business with women and for women. After many surveys and ideas, she noticed a dearth of proper shades and colours in cosmetics for Indian skin.
It was then in 2012 that she decided to start her very own company, Sugar Cosmetics. She and her husband, Kaushik Mukherjee, are the co-founders of the company. Starting a brand was not easy, as there are many big competitors like Lakme, Maybelline, and more already present in the market.
Vineeta made Sugar stand out by making it inclusive, affordable, and suitable for Indian skin. The products of the brand and great marketing strategies have now made the brand the number one choice of Indian women.
Sarika Anand
List of Vineeta Singh Investments
Here is a comprehensive list of all the Vineeta Singh invested companies as sourced from Tracxn:
| Vineeta Singh Invested Companies | Founded Year | Headquarters | Sector |
|---|---|---|---|
| Snitch | 2018 | Bengaluru | Consumer Goods |
| NOCD | 2014 | Chicago | HealthTech |
| Vaaree | 2022 | Bengaluru | Retail |
| Zouk | 2015 | Mumbai | Consumer |
| Orbo | 2013 | Mumbai | High Tech |
| Josh Talks | 2015 | Gurugram | EdTech |
| Dharaksha Ecosolutions | 2020 | Faridabad | Environment Tech |
| Yes Madam | 2016 | Noida | Retail |
| Perfora | 2021 | Gurugram | Retail |
| Sunfox | 2016 | Dehradun | HealthTech |
| mirrAR | 2015 | Gurugram | Retail |
| Mindpeers | 2020 | Delhi | HealthTech |
| Nasher Miles | 2016 | Mumbai | Consumer |
| Koparo Clean | 2020 | Delhi | Retail |
| Push Sports | 2017 | Gurugram | Consumer |
| Dil Foods | 2022 | Bengaluru | Food and Agriculture Tech |
| PadCareLabs | 2018 | Pune | Environment Tech |
| What’s Up Wellness | 2020 | Gurugram | Life Sciences |
| Winston & Strawn | 1853 | Chicago | Business Services |
| Rock Paper Rum | 2021 | Mumbai | Food and Agriculture |
| Dorje Teas | 2021 | Darjeeling | Food and Agriculture Tech |
| Rubans | 2014 | Bengaluru | Consumer |
| P-TAL | 2017 | Panchkula | Retail |
| Uncle Peters Pancakes | 2019 | Bengaluru | Food and Agriculture |
| Jewelbox | 2022 | Kolkata | Consumer |
| The Green Snack | 2015 | Mumbai | Food and Agriculture |
| OLL | 2020 | Mumbai | EdTech |
| JhaJi Store | 2020 | Patna | Food and Agriculture |
| Humpy Farms | 2017 | Pune | Food and Agriculture Tech |
| ReFit Global | 2018 | Delhi | Retail |
| AdilQadri | 2018 | Bilimora | Retail |
| JOULESHEALTH | 2018 | Bengaluru | Food and Agriculture |
| Nomad Food Project | 2017 | Mumbai | Food and Agriculture Tech |
| Winston | 2021 | Faridabad | Retail |
| Bluepine Foods | 2016 | Delhi | Food and Agriculture |
| SoupX | 2021 | Delhi | Food and Agriculture Tech |
| Kabaddi Adda | 2019 | Bengaluru | Media & Entertainment |
| Acrannolife | 2014 | Chennai | Life Sciences |
| Get-A-Way | 2018 | Mumbai | Food and Agriculture |
| Healthy Master | 2019 | Bengaluru | Food and Agriculture Tech |
| Jain Shikanji | 1957 | Ghaziabad | Food and Agriculture |
| Quezx | 2007 | Mumbai | Enterprise Applications |
| Artinci | 2017 | Bengaluru | Food and Agriculture Tech |
| TeaFit | 2019 | Mumbai | Food and Agriculture |
| HoneyVeda | 2015 | Ahmedabad | Food and Agriculture Tech |
| Wakao | 2020 | Panaji | Food and Agriculture Tech |
| CosIQ | 2021 | Delhi | Retail |
| Gabru di Chaap | 2019 | Hyderabad | Food and Agriculture |
| Farm Didi | 2021 | Pune | Food and Agriculture Tech |
| The Naturik Co | 2022 | Mohali | Food and Agriculture |
| Gud Gum | 2022 | Bengaluru | Food and Agriculture Tech |
| Heart Up My Sleeves | 2021 | Delhi | Consumer |
| Sneakare | 2021 | Delhi | Consumer |
| The Quirky Naari | 2018 | Mathura | Consumer |
| Geeani Agritech | 2022 | Gandhinagar | Food and Agriculture Tech |
| NEMA AI | 2022 | Delhi | EdTech |
| WatchOut | 2018 | Mumbai | HealthTech |
| Paradyes | 2020 | Ahmedabad | Consumer Goods |
| Forever Modest | 2020 | Aurangabad | Consumer |
| Swadeshi Blessings | 2020 | Udaipur | Retail |
| Nutricook | 2020 | Hyderabad | Consumer Goods |
| Mahantam Web Services | 2021 | Dhanera | Food and Agriculture |
| Lea | 2020 | Delhi | Consumer |
| The Plated Project | 2019 | Mumbai | Retail |
| The Simply Salad | 2020 | Ahmedabad | Food and Agriculture |
| Simply Salad | 2010 | Los Angeles | Food and Agriculture |
Sarika Anand
Vineeta Singh’s Investments in Shark Tank India
Vineeta Singh is not only a great businesswoman but also an amazing investor. She is one of the most powerful women in business according to Forbes. She was also awarded the ’40 Under 40′ award by the Economic Times and Fortune India.
Vineeta became popular when she stepped into the spotlight and appeared as a Shark on Shark Tank India, where she invested in many startups. She has been a part of all four seasons of the show as a Shark.
Here is the list of startups funded by Vineeta Singh on Shark Tank India:
JhaJi Store
| Startup Name | JhaJi Store |
|---|---|
| Founder | Kalpana Jha, Uma Jha |
| Industry | Food and Beverage |
| Vineeta’s Investment | NA |
JhaJi Store was founded in the year 2020. It is a startup that deals in the sale of homemade achar (pickles). The achar is made with natural ingredients using traditional recipes from the Mithilanchal region of Bihar. These are also free of any artificial colours or preservatives.
JhaJi Store raised an Angel round worth INR 13 crores in January 2023 from Vineeta Singh and four other investors.
Skippi Ice Pops
| Startup Name | Skippi Ice Pops |
|---|---|
| Founder | Ravi Kabra, Anuja Kabra |
| Industry | Food and Beverage |
| Vineeta’s Investment | INR 20 lakhs for 3% equity |
It is a brand of ice popsicles, launched in the year 2020. The brand’s ice popsicles are made with natural colours, sweeteners, and preservatives. It is available in many different flavours.
The products of the company keep the health of consumers in mind by not adding any artificial ingredients. Vineeta funded the startup with INR 20 lakhs for 3% equity.
CosIQ
| Startup Name | CosIQ |
|---|---|
| Founder | Kanika Talwar, Angad Talwar |
| Industry | Personal Care Product Manufacturing |
| Vineeta’s Investment | INR 25 lakhs for 12.5% equity |
CosIQ is a skincare brand, founded in the year 2020. The company makes research-driven and tested products that are designed to improve skin texture.
The brand offers a range of products like serums, sunscreen, and more with evident results to the customers. Vineeta funded the company with INR 25 lakhs for 12.5% equity.
Booz
| Startup Name | Booz |
|---|---|
| Founder | Rutvij Dasadia |
| Industry | Automobile |
| Vineeta’s Investment | INR 20 lakhs for 25% equity |
It is an electric scooter company founded in the year 2017. These scooters provide the ability to move around commercial campuses and holiday destinations.
The company ensures to offer ease in the rides for various sports and tourism with no pollution. Vineeta made a deal of INR 20 lakhs for 25% equity of the company.
Muskaan Kapoor
NOCD
| Startup Name | NOCD |
|---|---|
| Founder | Siddharth Mishra, Vinay Kumar |
| Industry | Food and Beverage |
| Vineeta’s Investment | INR 20 lakhs for 15% equity and INR 30 lakhs debt |
It is a functional drink brand founded in the year 2018. The brand offers no-carb healthy energy drinks which are sugar-free and enriched with vitamins.
The drinks of the brand claim to speed up metabolism, burn body fat, and provide energy. It also helps in enhancing mood, motivation, and cognitive functioning. The company got funding of INR 20 lakhs for 15% equity and 30 lakhs debt from Vineeta Singh.
BluePine Foods
| Startup Name | BluePine Foods |
|---|---|
| Founder | Aditi Bhutia Madan, Naveen Panwar |
| Industry | Food and Beverage |
| Vineeta’s Investment | INR 25 lakhs for 5.3% equity |
It is a creative Himalayan food startup founded in the year 2016. The company offers a wide range of products like frozen momos and frozen spring rolls.
The founder of BluePine Foods, Aditi Madan is famous for the name ‘Momo Mami’. The startup’s products are packed with amazing taste, health, nutrition, and good quality. Vineeta funded the startup with INR 25 lakhs for 5.3% equity.
Bharath
Heart Up My Sleeves
| Startup Name | Heart Up My Sleeves |
|---|---|
| Founder | Riya Khattar |
| Industry | Fashion |
| Vineeta’s Investment | INR 12.5 lakhs for 15% equity |
It is a clothing brand launched in the year 2020. The brand deals in statement detachable sleeves. These sleeves can give a makeover to any dress, whether Western or ethnic.
Many fashion influencers like Komal Pandey, Shaurya Sandhya, and more are seen embracing the brand’s sleeves. Vineeta funded the startup with INR 12.5 lakhs for 15% equity.
Sunfox Technologies
| Startup Name | Sunfox Technologies |
|---|---|
| Founder | Rajat Jain, Arpit Jain |
| Industry | Healthtech, Medtech |
| Vineeta’s Investment | INR 20 lakhs for 1.2% equity |
It is a med-tech R&D company that builds portable, minimalistic, and affordable devices with the help of computer-aided engineering and artificial intelligence. It was founded in the year 2016.
The company makes diagnostic pocket-friendly ECG devices (Spandan). This enables customers to check for diseases cost-effectively and with convenience. Vineet provided funding of INR 20 lakhs in exchange for 1.2% equity in the company.
The Quirky Naari
| Startup Name | The Quirky Naari |
|---|---|
| Founder | Malvica Saxena |
| Industry | Fashion |
| Vineeta’s Investment | INR 17.5 lakhs for 12% equity |
It is a fashion and lifestyle startup, launched in the year 2018. The brand offers fashionable and quirky footwear and apparel.
The brand is super popular on social media for its unique and beautiful hand-painted sneakers. Vineeta loved the brand and made a deal for INR 17.5 lakhs for 12% equity.
Ashwini
Humpy Farms
| Startup Name | Humpy Farms |
|---|---|
| Founder | Jaywant Patil, Malvika Gaekwad |
| Industry | Farming |
| Vineeta’s Investment | INR 33.3 lakhs for 5% equity |
The brand offers pure A2-certified milk to customers. It was founded in the year 2017. It is a community of people that takes an organic way to farm practices.
It ensures climate-smart regenerative organic farming which is A2 and organic-certified. It makes going organic easy. Vineeta funded the startup with INR 33.3 lakhs for 5% equity.
Wakao Foods
| Startup Name | Wakao Foods |
|---|---|
| Founder | Sairaj Dhond |
| Industry | Food and Beverage Services |
| Vineeta’s Investment | INR 25 lakhs for 7% equity |
It is India’s first brand that makes products from jackfruit. The startup was founded in 2013. Wakao offers plant-based products that are naturally grown. These come in ready-to-eat and cook forms.
The company produces sustainable and healthy foods that ultimately work towards the development of healthy habits among people. Vineeta made a deal with the startup along with other sharks where she invested INR 25 lakhs in exchange for 7% equity.
Kabaddi Adda
| Startup Name | Kabaddi Adda |
|---|---|
| Founder | Arvind Sivdas, Suhail Chandhok, Dhanya Parameshwarant, Vikas Gautam |
| Industry | Sports, Social Media |
| Vineeta’s Investment | INR 40 lakhs for 3% equity |
It is an online platform for all Kabaddi-related news, matches, and reports. Kabaddi Adda was launched in the year 2019. It provides various kinds of information like players’ information, sports news, tournament details, etc.
The startup got funding from Namita Thapar and Vineeta Singh, where Vineeta invested INR 40 lakhs in exchange for 3% equity.
Damini Bhandary
Nomad Food Project
| Startup Name | Nomad Food Project |
|---|---|
| Founder | Aditya Rai, Advaith Inamke |
| Industry | Food and Beverages |
| Vineeta’s Investment | INR 10 lakhs for 5% equity |
It is a brand that offers savoury bacon jams, thecha, and relishes. The Nomad Food Project started in the year 2017. Their artisanal products are made with premium ingredients that capture the best flavour jar by jar.
The brand is no less than heaven for bacon lovers. Vineeta funded the startup with INR 10 lakhs for 5% equity.
Get-A-Whey
| Startup Name | Get-A-Whey |
|---|---|
| Founder | Jimmy Shah, Pashmi Shah, Jash Shah |
| Industry | Food and Beverages |
| Vineeta’s Investment | INR 33.3 lakhs for 3% equity |
Get-A-Whey is a healthy ice cream brand that started in the year 2018. The ice creams of the brand are enriched with proteins. They do not have any extra calories or sugar. The brand also has a keto-friendly range.
The brand allows customers to have a guilt-free dessert in many flavours. Vineeta Singh invested in the startup on the show Shark Tank India along with Aman Gupta and Ashneer Grover, where her investment was worth INR 33.3 lakhs for 3% equity.
Muskaan Kapoor
Jain Shikanji Masala
| Startup Name | Jain Shikanji Masala |
|---|---|
| Founder | Anubhav Jain |
| Industry | Food and Beverages |
| Vineeta’s Investment | INR 10 lakhs for 5% equity |
Jain Shikanji is a traditional shikanji beverage brand. This age-old brand has been in existence since 1937. The legacy of the Jain family has been working towards providing the best quality to its customers for a very long time.
It is the special spice of Jain Shikanji that makes it different from all others. Vineeta invested INR 10 lakhs for 5% equity in the company.
Conclusion
Vineeta Singh’s entrepreneurial journey has been super inspiring for all young entrepreneurs since the beginning. She has earned a great place for herself and her company, Sugar Cosmetics. More importantly, she has been able to earn the trust of women through her authentic and reasonable products.
This young woman has built a beautiful company and is now helping others to build their dreams by investing in them. She funded many young startups on Shark Tank India and is all set to fund more startups in the show’s latest season.
Vivek Dev Jacob
FAQs
Who is Vineeta Singh?
Vineeta Singh is the founder and CEO of Sugar Cosmetics.
What is the net worth of Vineeta Singh?
Vineeta Singh’s net worth is around INR 300 crores as per Times of India.
Which companies has Vineeta Singh invested in?
Vineeta Singh’s investments include various companies like The Quirky Naari, Get-A-Whey, JhaJi Store, Josh Talks, CosIQ, Heart Up My Sleeves, Jain Shikanji Masala, Booz, Skippi Ice Pops, and more.
What is Vineeta Singh’s company name?
Vineeta Singh is the co-founder and CEO of Sugar Cosmetics, one of India’s leading beauty brands. The company is known for offering a range of high-quality, cruelty-free makeup products designed for diverse Indian skin tones.
What was Vineeta Singh’s first startup?
Vineeta Singh’s first startup was Quetzal, a background verification service. After its closure, she co-founded Fab Bag, a beauty subscription service, and later went on to co-found SUGAR Cosmetics, which became a successful beauty brand.
