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Tag: hubspot

  • Top 8 Best HubSpot Alternatives You’re Missing Out in 2021

    Hubspot is a very well-known name amongst marketing and sales professionals. On this site, you can find several resources for inbound marketing. Also here you can find a CRM that is Customer Relationship Management which is very useful. When somebody is looking for a HubSpot alternative, they are looking for a better CRM. In this article, we will look at various CRM which have similar and better features than Hubspot.

    List of Best HubSpot Alternatives –

    Ontraport
    Drip
    GetResponse
    Freshworks
    Keap
    Sendinblue
    Wishpond
    Engage Bay
    FAQs

    Ontraport

    Ontraport Homepage
    Ontraport Homepage

    This is a CRM that has many features that can help you in your business. Things like landing page creation and email funnelling are available here.

    Ontraport CRM offers you a lot of lead reorganization features that will help you in lead management. You can group your leads according to job title, demographics, and contact data. This becomes very useful and accessible.

    Ontraport Pricing –

    The basic plan of Ontraport CRM is $79 per month and there is a 2-week free trial. Advanced plans are available for $147 and $297.  

    Ontraport is Suitable for –

    This CRM is suitable for e-commerce marketers and business owners.

    Drip

    Drip Homepage
    Drip Homepage

    Drip is a well-known CRM for e-commerce business owners. This CRM has various automation capabilities which can be useful for e-commerce businesses.

    In Drip, you can understand how your leads are converting to customers. This helps you improve your marketing strategies. It pulls out data that helps you to understand the buying behaviour of the person better and then target them effectively.




    Click Here to Start your Drip Trial Now


    Drip Pricing-

    The basic plan starts from $19 per month and goes upto $1599.

    Drip is Suitable for –

    This CRM is best for e-commerce business owners.

    GetResponse

    GetResponse Homepage
    GetResponse Homepage

    It is an email marketing tool and has features that can help you make your email marketing more efficient. In this tool, you can also make landing pages and do high-level market automation. This tool is great for people who use webinars to get their leads or sell any product.

    GetResponse pulls out a lot of data that can help you understand the behaviour of the customer and even the conversion rate. It will help you segment your customer base better.




    Grow your business with GetResponse Now


    GetResponse Pricing-

    The basic plan is for $12.3 per month and goes upto $81.8 per month.

    GetResponse is Suitable for –

    E-commerce business owners who use webinars frequently.

    Freshworks

    Freshworks Homepage
    Freshworks Homepage

    Freshworks is a unique CRM that provides the option for live chat. In this CRM you can do marketing and sales separately. You can also choose different clouds for both of them.

    The user interface of Freshworks is very simple and you can do many things with a few easy steps. In this, you also get a free CRM which has all the standard features which are needed to run any digital business.

    You can separate hot and warm leads to make your business perform more efficiently.




    Click Here to Sign up on Freshworks Now


    Freshworks Pricing-

    The pricing starts from ₹999 and goes upto ₹4,999.

    Freshworks is Suitable for –

    Small business owners who want to sell their digital products or acquire quality leads.

    Keap

    Keap Homepage
    Keap Homepage

    Keap or previously known as Infusionsoft is another good CRM which you can use to grow your business. One unique thing about this CRM is that it enables leads to schedule meetings directly in your calendar.

    Several features increase your functions of email marketing. This enables speedy marketing and sales to your client.




    Get started with Keap Now


    Keap Pricing-

    Keap’s cheapest plan is $40 per month and goes upto $100 per month. It also provides regular discounts on its services.

    Keap is Suitable for –

    People who are looking for a CRM that has good lead management capabilities.

    Sendinblue

    Sendinblue Homepage
    Sendinblue Homepage

    This is a unique marketing and sales software that is very similar to Hubspot. It is more than 10 years old and has a lot of features packed in it.

    Sendinblue helps you in managing Landing Pages, Facebook Marketing, Email Marketing Automation, and SMS Marketing. There are inbuilt customizable templates and an editor to make the task convenient and easy.




    Try Sendinblue now


    Sendinblue Pricing-

    It has a free plan. The lowest-paid price plan is $25 per month. There are higher plans of $65 and $125 in which you get more features.

    Sendinblue is Suitable for –

    This is for those business owners whose budget is low but who want a standard CRM.

    Wishpond

    Wishpond Homepage
    Wishpond Homepage

    This CRM helps you in sales and marketing. It provides all the things necessary to do them efficiently.

    Wishpond CRM was specially made to monitor the performance of a campaign. It has a lot of features like pop-up customization etc. You can customize them according to the time duration, scroll, and exit. Apart from that, you can also add some animation to your pop-ups.

    You can choose from several email templates and make them look professional within a few edits.

    Apart from that, you can also analyze your customer based on their demographics. Also, you can input potential leads into your CRM manually.

    Wishpond Pricing –

    The cost of this CRM is $49 per month. There are also higher plans for $99 and $199 that provide more features.

    Wishpond is Suitable for –

    Business owners looking for faster lead generation.

    EngageBay

    Engage Bay Homepage
    Engage Bay Homepage

    This CRM offers almost everything you need for marketing and sales. It is a good alternative to Hubspot. With its marketing automation tool, you can do a lot of functions like personalization, sequencing which is helpful in email marketing. You can also optimize your marketing with the help of engagement statistics.

    EngageBay Pricing-

    This CRM has a free version and paid versions too. The lowest-paid version is $11.99 per month. The advanced versions are $29.99 per month and $63.99 per month.

    EngageBay is Suitable for –

    Business owners who want a good CRM with all the standard automation features at a cheaper price.

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    Conclusion

    These are some of the best alternatives to Hubspot. Each one of them has unique features. A lot of CRM’s are designed for the e-commerce market. Many are designed for lead management and for getting unique data to understand customer behaviour. So you can choose your own CRM as per your requirement.

    FAQs

    Who founded HubSpot?

    HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.

    What are the best alternatives to HubSpot?

    The best alternatives to HubSpot are Ontraport, Drip, GetResponse, Freshworks, Keap, Sendinblue, Wishpond, and Engage Bay. These are some of the best and most effective alternatives to HubSpot.

    Where does HubSpot get company information?

    HubSpot Insights is a database of company information that HubSpot gathers by combining third-party data, web crawling, and crowdsourcing to ensure the data can be as accurate as possible. It is updated in real-time as we get new information.

  • Top 9 Free Valuable HubSpot Courses (Which one should you go for)

    HubSpot is an awesome marketing learning platform and gives you a lot of options to learn. It has courses which help you skill yourself according to the latest requirement in digital marketing field. A lot of people have been looking for courses in HubSpot. In this article, we will be looking at the various popular courses of HubSpot. All of these courses are pretty well designed to train you to become a perfect digital marketer.

    Frictionless Sales Course
    Paid Media Course
    Ecommerce Marketing Training Course
    Build a Marketing Campaign in Marketing Hub Starter Course
    Getting Started with HubSpot Video
    Inbound Sales Course
    Content Marketing Course
    Graphic Design Course
    Learn how SEO works for Hubspot Blog
    Set up Hubspot CRM for growth
    FAQ

    Frictionless Sales Course

    Frictionless Sales Course
    Frictionless Sales Course

    There are a lot of sales courses available but the course provided by HubSpot is pretty unique. This course is designed to eliminate communication barriers and enhance them. The total time duration of this course is 61 minutes. Frictionless sales certification course helps you optimize your sales process and grow your sales.

    Who is this course for:

    Sales professionals who want to enhance their career.

    Paid Media Course
    Paid Media Course

    In this course, you’ll learn how you can build a paid media strategy to promote your product. This HubSpot course will help you understand the various components of paid media and will help you learn how to operate it. You will also learn how you can allocate a budget and optimize your paid media strategy so that you get maximum ROI.

    Who is this course for:

    Digital marketers who want to build a robust brand.

    Ecommerce Marketing Training Course

    Ecommerce Marketing Training Course
    Ecommerce Marketing Training Course

    This is a course for entrepreneurs who are planning to enter the e-commerce space. “Ecommerce Marketing Training Course” is created and taught by Groove Commerce. You’ll learn how you can create an e-commerce marketing strategy based on inbound marketing. This course will help you improve your e-commerce sales.

    Who is this course for:

    Entrepreneurs who are planning to enter the e-commerce space.

    Build a Marketing Campaign in Marketing Hub Starter Course

    Build a Marketing Campaign in Marketing Hub Starter
    Build a Marketing Campaign in Marketing Hub Starter 

    This HubSpot course is for those who want to build a marketing campaign using the Marketing Hub Starter. Marketing Hub Starter is a marketing tool that helps you set up a marketing campaign. In this course, you’ll learn to generate qualified leads. You will be able to attract customers of similar interests and then convert them into leads. This course will also teach you how you can nurture relationships with your customers using email. You will also learn how to build a successful marketing campaign.

    Who is this course for:

    Digital marketers interested in lead generations

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    Getting Started with HubSpot Video

    HubSpot Video Course
    HubSpot Video Course

    This course is a tutorial about the HubSpot video tool. HubSpot Video is powered by Vidyard. This tool helps you properly manage your videos. In this course, you learn how you can connect your video with your leads in a personalized way using HubSpot video.

    Who is this course for:

    Digital marketers who want to get leads from videos.

    Inbound Sales Course

    Inbound Sales Course
    Inbound Sales Course

    Inbound Sales Course is a course that covers the basics of inbound marketing. In this course, you’ll learn about the flywheel model to achieve continuous growth. You will also get to know how to set realistic business goals and create personas.

    Who is this course for:

    Professionals who are into marketing and sales.

    Content Marketing Course

    Content Marketing Course
    Content Marketing Course

    This is a six hours long course which deals in making efficient content marketing. In this course, you’ll get to learn how you can make your content friendly and personalized. The most important thing you will learn is the content marketing framework by which you can produce compelling content. After this course, you’ll be able to design courses that have a strong and sharp message.

    Who is this course for:

    Professionals working in inbound marketing.

    Graphic Design Course

    Graphic Design Course
    Graphic Design Course

    If you are interested in Graphic design then this course is for you. In this course, you will learn how to create simple graphics. You will also learn to strengthen your brand using graphics.

    Who is this course for:

    People who are interested in Graphic design.

    Learn how SEO works for Hubspot Blog

    HubSpot SEO Course
    HubSpot SEO Course

    In this course, you will learn how to perform effective SEO, keyword research and on-page and off-page optimization to increase the organic traffic on your site. You will also learn to make a report for your SEO project. This course will also help you to find the content gap and write the content accordingly.

    Who is this course for:

    People who want to learn basic to advanced SEO.

    Set up Hubspot CRM for growth

    HubSpot CRM Course
    HubSpot CRM Course

    CRM is an important tool for digital marketers. In this course, you will learn how to set up HubSpot CRM. This course will help you build customer relations stronger and will help you convert visitors to loyal customers.

    Who is this course for:

    Digital marketing agencies

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    Which HubSpot Course Should you go for?

    As you can see HubSpot has many courses catering to various fields. You can choose any course you are interested in. For example, there are courses on SEO, E-commerce, content marketing. All these courses are pretty good which might help you land a job.

    Select a course that will benefit you more. If you are a beginner choose a course that interests you. If you are a professional working in a particular field go ahead and take a course related to your field. There are basic, intermediary, and advanced courses available on HubSpot Academy.

    Conclusion

    These are the most valuable courses HubSpot provides. If you are a beginner in the field of digital marketing then you should go for any free course. There are basic to advanced courses available for professionals and newcomers. If you want to explore more courses you can also visit the HubSpot Academy website.

    FAQ

    Does HubSpot Academy offers free courses?

    Yes, HubSpot offers many free certification courses.

    What are the best HubSpot courses?

    Paid media course, Set up HubSpot CRM, Learn how SEO works, and Graphic design course are some of the best HubSpot courses.

    Are HubSpot certifications easy?

    Yes, HubSpot certifications are quite easy to acquire.

  • HubSpot Business Model: How does HubSpot Make Money

    The internet has brought an immense change in the world, its invention is the game-changer in the technology industry, and is actually the root of every modern tech. In fact, the entire world is literally in our hands because of it.

    Thanks to technological advancement, now we can store and manage data on the internet itself and can also provide IT services through it with the help of Cloud computing systems. In this computing system, we don’t need computer hardware to run the program and store the data.

    The growth of a company hugely depends on its marketing, sales, and its customer service; a business has to do a lot of things for its survival. Online marketing is a new way, and a business must indulge itself in it. The software is used for all of these so that a company can grow to its full extent. One of the most popular platforms that offer all the above facilities is HubSpot. In this article, we will talk about HubSpot, its business model, how it makes money and what exactly it does. So let’s begin with it.

    “Every kid coming out of school now thinks he can be the next Mark Zuckerberg, and with these new technologies like cloud computing, he actually has a shot.”

    – Marc Andreessen

    What is HubSpot?
    Business Model of HubSpot
    How does HubSpot Make Money?
    FAQ

    What is HubSpot?

    HubSpot was founded in the year 2006 by Brian Halligan and Dharmesh Shah, both of them are MIT graduates. HubSpot is mainly about developing cloud-based marketing software, for businesses to market themselves online.

    HubSpot is a huge platform that deals with everything that is needed in the process of digital marketing of a business, like Inbound marketing, social media publishing, blogging, SEO, web content marketing, email marketing, and reporting and analytics. Its headquarters is in Cambridge, United States of America. Basically, it is a software platform that helps business sell their products and services more.






    Try HubSpot


    In 2021, HubSpot acquired The Hustle, which is a newsletter company that deals with small business owners and entrepreneurs. In the month of September of 2021, Yamini Rangan becomes the new CEO of HubSpot.

    What Is Inbound Marketing?

    Hubspot deals with CRM (customer relationship management) and offers inbound marketing. Inbound marketing is all about helping potential customers find the business by making it visible online. Inbound marketing includes SEO, social media marketing, content marketing, and email marketing.

    What Are The Advantages Of Inbound Marketing?

    Here, we will talk about the benefits that a business gets from inbound marketing. They are:

    • Gets the business its customers from different sources like YouTube, Blog, and social media instead of from a single source.
    • Trust can be ensured to the customers when the company shares the content about their products and services that shows their reality.
    • If inbound marketing is done properly, advertisement costs can be avoided and money can be saved.
    • Content is created in such a way that they can reach the audience whenever they search about something using specific terms.

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    Business Model of HubSpot

    HubSpot being a SaaS company indulges in the creation of software for inbound marketing and sales-related work. It mainly makes money through subscription plans and of course professional services that include providing tools to help in the process of digital marketing of a business.

    When HubSpot first started its journey, it used to focus on small and medium-sized businesses, but now with time, any kind of business that wants to strengthen its online presence is, willingly investing in HubSpot. In 2007, only they proved their mettle when it acquired their competitor GroupSharp.

    How does HubSpot Make Money?

    The software made by HubSpot is sold on a subscription basis. The CRM (Customer Relationship Management) tool is free for the customers to use, plus this helps HubSpot attract customers to use their subscription basis plan.

    The hub application of HubSpot is another form where the income comes from. It includes three hubs, which are marketing, sales, and service hub. Third-party apps, consultation, and events are additional ways how HubSpot makes money.

    Marketing Hub

    The marketing hub comes in three different plans and they are starter, professional, and enterprise. This also comes in a free package as well and helps in converting the users into customers that willing to pay.

    Sales Hub

    The Sales hub is used to boost the performance of the sales of the business. It has some great features that include live chatting with potential customers, sending quotes to the customers, and others.

    Service Hub

    The Service hubs include a different support system that the customers need, like giving out surveys and answering all the frequently asked questions to enlighten the customers more.

    Third-party apps like Outlook, Mailchimp, and Slack provide these hubs offering to the customers. Consultation service is offered by HubSpot like SEO-related tips for the customer’s website, content strategy, and others.

    Events are also conducted all over the world to advertise their tools and services and teach how to increase sales, all these come under a fee that the audience of the events had to pay.

    As of 2021, HubSpot has reached over $1 billion in annual recurring revenue. The 15-year-old company has over 100,000 customers that are paying for its services. In the year 2021, HubSpot reportedly has over 4981 employees and with so many employees and a brilliant business strategy, the revenue of the company is not at all surprising.






    Try HubSpot


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    Conclusion

    HubSpot as a CRM platform with its different tools works in making the business reach the heights of success through the help of inbound marketing.  We are in a position where we cannot ignore digital marketing for our business.  All the things that are necessary for the digital marketing of a business, HubSpot gives out those services through cloud computing.

    FAQ

    What is HubSpot used for?

    HubSpot is a CRM software designed to help customers in aligning the business sales and marketing teams.

    Is HubSpot good for Small Businesses?

    HubSpot is said to be the best for small and mid-sized businesses that are looking to attract customers online.

    Who is the CEO of HubSpot?

    Yamini Rangan is the current CEO of HubSpot in 2021.

  • Factoreal : Marketing Automation Platform To Boost Revenue

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Factoreal.

    No matter how big an organization is, when it comes to marketing, there’s no dearth of mundane and repetitive tasks, such as email marketing, social media posting and even campaigns. Marketing automation platforms remove the hassle from marketing execution and allows businesses to streamline, automate, evaluate tasks and workflows – not just for the sake of efficiency, but to provide a more personalized experience to the consumers, eventually leading to higher conversions and business growth.  However, these tools have become complex over time, difficult to operate and messy to integrate and customize.

    Factoreal is a Bengaluru based startup offering an omni-channel customer engagement and marketing automation platform designed from the ground up to help marketers execute their job effortlessly and boost revenue. Taking a clean slate approach powered by the fuel of simplicity, it enables businesses to define end to end customer journeys in minutes, delivering hyper-personalized campaigns and capturing those micro-moments of engagement effectively.

    Factoreal – Company Highlights

    Startup Name Factoreal
    Headquarter Bengaluru, India
    Sector Software as a Service (SaaS)
    Founder Aditya Dhruva
    Founded 2019
    Parent Organization Comviva Technologies USA Inc.
    Website factoreal.com
    Contact letschat@factoreal.com, marketing@factoreal.com

    Factoreal – About and How it Works
    Factoreal – Target Market Size
    Factoreal – Founders and Team
    Factoreal – Parent Company (Comviva Technologies USA Inc.)
    Factoreal – How it Started?
    Factoreal – Products/Services
    Factoreal – Name, Tagline and Logo
    Factoreal – Revenue Model and Business Model
    Factoreal – Funding and Investors
    Factoreal – User Acquisition and Growth
    Factoreal – Competitors
    Factoreal – Advisors and Mentors
    Factoreal – Future Plans
    Factoreal – Founder’s Advice
    Factoreal – FAQs

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    Factoreal – About and How it Works

    Factoreal is a startup funded by Comviva Technologies (part of the Mahindra group), looking to disrupt the Omni-Channel Customer Engagement industry. It is a tool designed for marketers. The tool is Simple, Intelligent, and Effective.

    The startup aims to make customer journey automation SIMPLE and AFFORDABLE for all businesses. They strongly believe that simplicity is the essence of universality.

    The team started with only one guiding light, “To build the most trusted simplest platform”. Simplicity still remains the most important guiding principle for every decision they make. Whether it’s deciding the product roadmap or hiring – simplicity is always at the heart of everything they do.

    Here are the top 5 challenges that customer engagement automation can help a business overcome:

    • Unengaged customer
    • Low lead conversion
    • Marketing inefficiencies
    • Lower than expected Revenue growth
    • High TCO
    Factoreal – Customer Engagement Platform

    Factoreal – Target Market Size

    The marketing automation market size is growing at double digit CAGR and expected to be a USD 25 billion industry by 2024. The increasing need for automating repetitive marketing processes, retention of users for business growth, increasing demand for personalized marketing, and better predictive lead scoring are some of the major factors expected to drive the growth of this market.

    Marketing automation software solutions help enterprises to manage the entire lifecycle of marketing channels effectively across various digital medium which is one of the major factor for adoption of these software by enterprise globally.

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    Factoreal – Founders and Team

    Aditya Dhruva is the Founder & CEO of marketing automation platform-Factoreal.

    Aditya Dhruva - Founder, Factoreal
    CEO of Factoreal, Aditya Dhruva

    Aditya Dhruva, the CEO of Factoreal is a thought leader with a stellar track record of business innovation, strategy, and running profitable businesses. He has done his entrepreneurship education from MIT and is a graduate in Electronics and Communications. He has authored 5 patents and in his past, he has held various leadership positions at Comviva, Cisco and Nokia.

    “There are two schools of thought in the startup world – One prioritizes time-to-market. Get in there as early as you can, get the bean counter flowing early, pivot and iterate to find a reasonably strong play.

    The other evangelises getting the right product-market fit. In highly innovative markets with strong competition, getting the right differentiation and core value proposition is extremely important. In Factoreal we are favouring the second approach” – Aditya Dhruva, founder and CEO of Factoreal.

    Factoreal Team
    Factoreal Team

    Factoreal – Parent Company (Comviva Technologies USA Inc.)

    Comviva is one of the leaders of mobility solutions providers and cater to over two billion platform users globally. The technology products offered enables customers to increase revenue, operate profitably and make a drastic impact. It is a value-added services provider for mobile telephone operators. Comviva has customers in over 90 countries, In 2012, Tech Mahindra bought a 51% stake in Comviva.

    Factoreal – How it Started?

    Comviva Technologies has been a leader in Mobility Solutions for nearly 2 decades. Predominantly working with Telecom customers, the portfolio spans across Mobile Financial products, Messaging and infrastructure, customer value management and lifestyle solutions.

    As part of the growth strategy for the group, they wanted to leverage their expertise in building highly scalable carrier grade solutions and bring it to an internet scale offering directly to the enterprises in a SaaS model. That was when marketing automation platform, Factoreal was born.

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    Factoreal – Products/Services

    Factoreal is an omnichannel customer engagement and marketing automation platform, delivering best-in-class journey automation, channel coverage, and budget control. The product capabilities include:

    Engagement automation

    Let’s you automate the customer engagement lifecycle, you can ensure seamless, engaging, customer conversations everytime.

    • Simplest Workflow modeling and ready-to-use journey templates
    • Social ads & shares
    • E-mail automation
    • Real-time triggers

    Omni Channel

    Let’s you orchestrate and automate customer experiences across multiple touchpoints.

    • Traditional – SMS and Email
    • Social – Facebook, Instagram, Twitter, Snapchat
    • Mobile / OTT – Mobile App, Chatbots and RCS

    Planning & Budgeting

    Let’s you use a credit store (FactCoins) to control all your marketing spends based on real-time needs.

    • ROI Analysis
    • Budget management

    Ecommerce Integrations

    With their pre-integration with ecommerce platforms like Shopify, WooCommerce, you have the ability to run all your conversion and acquisition campaigns right out of Factoreal – down to each product and customer.

    • Real-time actionable insights into the ecommerce journeys
    • Predictive analytics
    • Recommendations

    Factorial (!) is the mathematical symbol for a multiplicative expression. The core value of the Factoreal Brand is to provide a multiplying benefit in every aspect to the user : experience, value and simplicity

    The placement of the logo in the wordmark has been kept in the exact centre. This adds a dimension to the narrative of the brand story, implying that the user is receiving relevant data and facts in real time. The company’s product acts as a catalyst by highlighting the vantage points of data. The placement of the monogram also enhances the visual recall of the brand.

    Factoreal
    Factoreal logo

    Bringing together every aspect, the monogram is a representation of marketing automation. The beauty of the monogram lies in the fact that it is also the mathematical representation of factorial itself.

    It represents churning of a large amount of consumer data on an omnichannel platform to generate segmented, meaningful pieces of information, which helps you derive accurate marketing insights – all through a simple automated tool.

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    Factoreal – Revenue Model and Business Model

    Factoreal’s revenue is subscription based and they have a Pay-As-You-Grow model allowing customers to increase their spend based on their business growth. The startup’s unique credit store concept (called FactCoins) enables customers to purchase pre-paid credits which can be used flexibly across campaigns, channels and ads.

    The company care for their customers and given the current situation, they are going the extra mile in helping the small and medium businesses tide over the crisis with flexible plans.

    Software as a Service (SaaS) Revenue Model
    For customers, the benefits of the SaaS model are clear. It brought lowercosts, lower commitment risk, and a try-before-you-buy model, which gavecustomers a remarkable opportunity to assess a product before making a purchase.Indeed, the benefit is so clear that a 2017 study conducted by BetterCl…
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    Factoreal – Funding and Investors

    Factoreal is funded by Comviva Technologies (part of the Mahindra group)

    Factoreal – User Acquisition and Growth

    While the team don’t disclose their customer base, they have been lucky enough to on-board a handful of paying customers within a couple of months of bringing their MVP to the market. But the journey is long and it has just begun.

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    Factoreal – Competitors

    Competitors of Factoreal are Klaviyo, Adobe, Hubspot, Salesforce Marketing Cloud, and Autopilot hq to name the few.

    Factoreal – Advisors and Mentors

    Manoranjan Mohapatra (CEO of Comviva technologies), and Dan Knowlton (Ranked among the top 100 digital marketing influencers) are advising the team of Factoreal.

    Factoreal – Future Plans

    It has future plans of scaling the business, growing the team, and launching new capabilities that help their customers achieve their goals faster. They are focused on delivering high customer satisfaction.

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    Factoreal – Founder’s Advice

    “Find a real customer problem to solve. You can definitely build a good business provided you’re constantly innovating on product, value and GTM. Any startup will go through it’s ups and downs – it’s important to try for the best but prepare for the worst. Be prudent in spends, save for a rainy day. Take care of your employees. And more importantly, hustle, hustle, hustle. There are no guarantees in life, but these will give you your best chance at success.” – Aditya Dhruva, founder and CEO of Factoreal.

    Factoreal – FAQs

    What is Factoreal?

    Factoreal is a Bengaluru based startup offering an omni-channel engagement automation platform to help marketers execute their job effortlessly.

    Who is the Founder of Factoreal?

    Aditya Dhruva is the Founder & CEO of Factoreal.

    Who are the Top Competitors of Factoreal?

    Competitors of Factoreal are Klaviyo, Adobe, Hubspot, Salesforce Marketing Cloud, and Autopilot hq.

    What is the Factoreal Revenue Model?

    Factoreal’s revenue is subscription based and they have a Pay-As-You-Grow model allowing customers to increase their spend based on their business growth. The startup’s unique credit store concept (called FactCoins) enables customers to purchase pre-paid credits which can be used flexibly across campaigns, channels and ads.

  • Hubspot – Helping Businesses Grow Better Every Day

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    As fellow graduate students at MIT in 2004, Brian and Dharmesh noticed a shift in the way people shop and buy. Consumers were no longer tolerating interruptive bids for their attention — in fact, they’d gotten really, really good at ignoring them.

    From this shift, a company was born: HubSpot. It was founded on “inbound”, the notion that people don’t want to be interrupted by marketers or harassed by salespeople — they want to be helped.

    HubSpot – Company Highlights

    Startup Name HubSpot, Inc.
    Headquarters Cambridge, Massachusetts
    Industry Software
    Founded June 2006
    Founders Brian Halligan(CEO), Dharmesh Shah
    Total Funding $100.5M ( As of 2020)
    Area Served Worldwide
    Website www.hubspot.com

    HubSpot – About and How it Works?
    HubSpot – Recent News
    HubSpot – Logo and its Meaning
    HubSpot – Founder and History
    HubSpot – Mission
    HubSpot – Business Model
    HubSpot – Revenue and Growth
    HubSpot – Funding and Investors
    HubSpot – Investments
    HubSpot – Acquisitions
    HubSpot – Competitors
    HubSpot – Challenges Faced
    HubSpot – Future Plans
    HubSpot – FAQs
    HubSpot – Conclusion

    HubSpot – About and How it Works?

    HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. It was founded by Brian Halligan and Dharmesh Shah in 2006. The Company offers integrated applications that helps in lead generation and social marketing.

    HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot’s mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly.

    Its products and services aim to provide tools for customer relationship management, social media marketing, content management, lead generation, web analytics, search engine optimization, live chat, and customer support.

    HubSpot – Recent News

    As of December 2020, HubSpot Announced Major Upgrade To Its Sales CRM, Marrying Enterprise Power With Consumer Ease-of-Use – HubSpot is bringing power and ease-of-use to enterprise sales software with a major upgrade of its sales CRM, Sales Hub Enterprise. Custom objects, sophisticated sales reporting, and advanced permissions have been added to give sales leaders new levels of control and flexibility in their CRM, while enhanced sales engagement and configure-price-quote (CPQ) capabilities make it easier than ever for teams to connect with prospects and close deals quickly.

    HubSpot – Logo and its Meaning

    HubSpot’s Company Logo

    The HubSpot logo is the instantly recognizable symbol and focal point of the brand. The HubSpot’s logo has a Sprocket in orange colour which is nothing but the communications where the HubSpot brand has already been established.

    HubSpot – Founder and History

    HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.

    Brian Halligan and Dharmesh Shah | Founders, HubSpot

    As fellow graduate students at MIT in 2004, Brian and Dharmesh noticed a shift in the way people shop and buy. Consumers were no longer tolerating interruptive bids for their attention — in fact, they’d gotten really, really good at ignoring them.

    From this shift, a company was born: HubSpot. It was founded on “inbound”, the notion that people don’t want to be interrupted by marketers or harassed by salespeople — they want to be helped.

    Today, the inbound movement continues to empower businesses around the world to stop interrupting, start helping, and return their focus to the customer.

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    HubSpot – Mission

    HubSpot’s mission statement says,

    “There’s this notion that to grow a business, you have to be ruthless. But we know there’s a better way to grow. One where what’s good for the bottom line is also good for customers. We believe businesses can grow with a conscience, and succeed with a soul — and that they can do it with inbound. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day.”

    HubSpot – Business Model

    HubSpot creates various (B2B) software products for inbound marketing and sales purposes. These software tools allow their business customers to capture leads, drive sales and educate customers through content.

    HubSpot makes money by charging customers for using the premium features of their software tools. These are divided into so-called hubs and tailored towards different parts of the sales cycle. Additionally, HubSpot runs a marketplace in which it offers third-party apps. Lastly, a small portion of its revenue is generated through consulting services and the hosting of events.

    HubSpot – Revenue and Growth

    The company grew from $255,000 in revenues in 2007, to $15.6 million in 2010. Later that year HubSpot acquired Oneforty, the Twitter app store founded by Laura Fitton. The company also introduced new software for personalizing websites for each visitor. According to Forbes, HubSpot started out targeting small companies but “moved steadily upmarket to serve larger businesses of up to 1000 employees.”

    HubSpot filed for an initial public offering with the Securities and Exchange Commission on August 25, 2014, requesting they be listed on the New York Stock Exchange under the ticker symbol HUBS. In July 2017, HubSpot acquired Kemvi, which applies artificial intelligence and machine learning to help sales teams. The company reported revenues of $674.9 million in 2019.

    HubSpot revenue for the twelve months ending September 30, 2020 was $0.817B, a 29.15% increase year-over-year.

    Year Amount Percentage Change From Last Year
    2019 $0.675B +31.56%
    2018 $0.513B +36.57%
    2017 $0.376B +38.62%

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    HubSpot – Funding and Investors

    HubSpot has raised a total of $100.5M in funding over 6 rounds. Their latest funding was raised on Nov 5, 2012 from a Series E round. HubSpot is funded by 12 investors. GV and Sequoia Capital are the most recent investors.

    Date Round Amount Lead Investors
    Nov 5, 2012 Series E $35M –
    Mar 8, 2011 Series D $32M –
    Oct 19, 2009 Series C $16M Scale Venture Partners
    May 16, 2008 Series B $12M Matrix Partners
    Sep 1, 2007 Series A $5M General Catalyst
    Jun 14, 2006 Seed Round $500K –

    HubSpot – Investments

    HubSpot has made 10 investments. Their most recent investment was on Oct 25, 2018, when Ask Lorem raised $2.5M.

    Date Organization Name Round Amount
    Oct 25, 2018 Ask Lorem Seed Round $2.5M
    Sep 18, 2018 Sigstr Venture Round $4M
    Aug 9, 2018 Blissfully Seed Round $3.5M
    Mar 22, 2018 AdStage Series A $3M
    Feb 20, 2018 Crystal Knows Series B $5M
    Feb 5, 2018 Grow Series B $16M
    Sep 26, 2017 Drift Series B $32M
    Aug 22, 2017 Sigstr Series A $5M
    May 23, 2017 PandaDoc Series B $15M
    May 15, 2017 Terminus Series B $10.3M

    HubSpot – Acquisitions

    HubSpot has acquired 12 organizations. Their most recent acquisition was PieSync on Nov 4, 2019.

    Acquiree Name Date Amount About Acquiree
    PieSync Nov 4, 2019 – PieSync solves the number 1 problem in the worldwide SME cloud market by offering a powerful solution to keep data continuously consistent.
    Acenna Data Apr 24, 2019 – Acenna data uses machine learning to increase sales productivity for field sales
    Motion AI Sep 20, 2017 – Motion AI is a software company that develops and “trains” chatbots.
    Evolve App Aug 25, 2017 – Advice in Love, powered by Machine Learning
    Kemvi Jul 25, 2017 – AI-powered growth automation for B2B sales and marketing teams
    Rekindle Mar 24, 2015 – –
    Rentabilities Jan 1, 2014 – Rentabilities is a rental company who can rent anything in Boston, Massachusetts.
    Chime Mar 29, 2013 – Chime is a notification center for your browser.
    PrepWork Mar 29, 2013 – PrepWork is a personal research assistant that briefs users on their appointments.
    oneforty Aug 18, 2011 – oneforty is a social business hub that provides buyers with guide for businesses.

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    HubSpot – Competitors

    HubSpot’s competitors are Marketo, InfusionSoft, Adobe Marketing Cloud, Act-On, Wishpond, Pardot, Leadpages, etc.

    HubSpot – Challenges Faced

    In July 2015, HubSpot’s CMO, Mike Volpe, was dismissed for violating HubSpot’s code of business conduct. It was found that he tried to obtain a draft copy of the book Disrupted: My Misadventure in the Start Up Bubble, written by his former employee Daniel Lyons. According to an article in The Boston Globe, records obtained under the Freedom of Information Act indicated that HubSpot executives considered the book “a financial threat to HubSpot” and Volpe used “tactics such as email hacking and extortion” in the attempt to prevent the book from being published.

    In April 2016, after his book was published, Lyons wrote in The New York Times that HubSpot had a “frat house” atmosphere. He also called the company a “digital sweatshop” in which workers had little job security. Later that month, HubSpot’s founders gave an official response to the book, in which they addressed several, but not all, of Lyons’ claims.

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    HubSpot – Future Plans

    Last year, HubSpot launched multi-touch revenue attribution to tie your marketing work to the bottom line. Coming soon, HubSpot users will get a brand new custom report builder that pulls in even more HubSpot data. Think: emails, ads, social posts, campaigns, and more.

    The company has also expanded product limits on reporting in the majority of HubSpot accounts and made dashboards more robust and flexible, so your HubSpot reporting adapts to every change that comes your way.

    HubSpot – FAQs

    What kind of company is HubSpot?

    HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service.

    Where does HubSpot get company information?

    HubSpot Insights is a database of company information that HubSpot gathers by combining third party data, web crawling, and crowdsourcing to ensure the data can be as accurate as possible. It is updated in real-time as we get new information.

    Who founded HubSpot?

    HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.

    HubSpot – Conclusion

    There’s this notion that to grow a business, you have to be ruthless. But we know there’s a better way to grow. One where what’s good for the bottom line is also good for customers. The company believes businesses can grow with a conscience, and succeed with a soul — and that they can do it with inbound. That’s why Hubspot has created an ecosystem uniting software, education, and community to help businesses grow better every day.

    The HubSpot CRM platform makes it easy for your entire company to work together — from marketing, to sales, to customer service. Each hub is powerful alone, but they’re even better together.

  • Drew Houston—CEO & Co-Founder of Dropbox | Internet Entrepreneur

    Drew Houston is an American Internet Entrepreneur, who co-founded Dropbox and owns 25% of the company’s interests. He holds the largest individual shares of Dropbox. He serves as the Chief Executive Officer (CEO) of Dropbox, an online backup and storage service. He held 24.4% voting power in the company before filling for IPO in February 2018. As of May 2019, Forbes estimated his net worth of $2.2 billion. Dropbox has received a five star rating in the 2017 Electronic Frontier Foundation in “Protecting Your Data From Government Requests” report. Today, it has more than 500 million users.

    Drew Houston- Biography

    Name Andrew W. Houston
    Born 4 March, 1983
    Birthpalce Acton, Massachusetts, U.S
    Age 37 (2020)
    Nationality American
    Citizenship United States
    Education Massachusetts Institute of Technology
    Profession Internet Entrepreneur
    Position Co-founder & CEO, Dropbox
    Net worth $2.46 billion (2020)
    Father Ken Houston
    Mother Cecily Houston
    Marital Status Unmarried

    Drew Houston- Personal Life
    Drew Houston- Education
    Drew Houston- Professional Life
    Drew Houston- Founder of Accolade
    Drew Houston- CEO of Dropbox
    Drew Houston- Business Idea
    Drew Houston- Honors & Awards
    Drew Houston- FAQ’s
    Drew Houston- Conclusion

    Drew Houston- Personal Life

    Drew was born in Acton, Massachusetts in 1983. He was born to Ken and Cecily Houston. He currently resides in San Francisco, California. He learnt coding when he was just 5 years old. He worked at a industrial robotics startup at the tender age of 15. He has endorsed Hillary Clinton at the 2016 United States presidential election.

    Drew Houston | Founder, Dropbox

    Drew Houston- Education

    Drew pursued his elementary studies from Acton-Boxborough Regional High School in the 1990s. In January 2006, he completed Bachelor of Science in Computer Science from Massachusetts Institute of Technology (MIT), where he has been a member of the Phi Delta Theta fraternity and Entrepreneurs Club.

    Drew Houston- Professional Life

    Drew founded Accolade, a SAT prep company while studying in MIT. He took a year off in his junior year, for employment and finished a term early. He also met Adam and Arash Ferdowsi at MIT, who later helped him in establishing Dropbox.

    Prior to the establishment of Dropbox, he worked on a number of other startups including, Bit9 and Hubspot. He worked as a Software Engineer at Bit9, Inc. from January 2006 to May 2007. He was the technical lead for a wreath of interesting Windows internals-related projects for Bit9’s application whitelisting product.

    At age 24, he founded Dropbox with Arash Ferdowsi in January, 2007. He also joined the Board of Directors of Facebook in February 2020, by replacing Netflix CEO Reed Hastings, who left the position in May 2019. He is the Co-founder of technology lobbying organization FWD.us., launched in April 2013. It aimed at campaigning for immigration reforms and improvements to education.

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    Drew Houston- Founder of Accolade

    Accolade Logo

    Drew founded Accolade, a bootstrapped online SAT prep company while studying in college. He asserted it as swiftly profitable but, most importantly, it was a great introduction into the world of startups. He founded the company on 1 May, 2004 and served until August 2007.

    He established the company with the help of his former MIT teacher, Andrew Crick. The firm aimed at working on the field of e-learning, education and tutoring. However, he closed the company on January 2008 to work for Bit9 and eventually to establish Dropbox.

    Drew Houston- CEO of Dropbox

    Dropbox Logo

    Drew is the Co-founder and CEO of Dropbox. He founded the company in 2007 with his MIT batch-mate, Arash Ferdowsi, who is today the Co-founder and CTO of Dropbox. It is the fastest growing online storage company, with a valuation of $8 billion with 200 million users.

    They established their startup firm with initial funding from seed accelerator Y Combinator. Dropbox is a file hosting service that provides cloud storage, personal cloud, file synchronization and client software.

    The application software of Dropbox is blocked in China since 2014. There have been controversies for issues including security breaches and privacy concerns.

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    Drew Houston- Business Idea

    Drew is reminiscent of when and how his mind struck to offer cloud and back up services through Dropbox. It was when he left his thumb drive on a bus and was frustrated with the incident. He started thinking of a solution by variably writing down a code with no idea of what he was going to build.

    He struggled a lot while explaining the investors the concept of Dropbox. He then thought of creating a video that would explain the work of Dropbox. Thus, a 3-minute demonstration video was released which thoroughly explained its structure and work within few minutes.

    Dropbox was publicly launched in 2008 and grew very fast with 100,000 users that resulted with their great marketing tactics like viral demonstration videos and referral programs.

    In 2011, Steve Jobs offered him to buy Dropbox. Though Steve was his inspiration, still he refused the offer. Steve then asserted that Apple would come after their market and push them out.

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    Drew Houston- Honors & Awards

    • Business Week named him as one of the “most promising players aged 30 and under”
    • His company, Dropbox has been touted as Y Combinator’s most successful investment till date.
    • He was named among the top 30 under-30 entrepreneurs by inc.com
    • Dropbox was declared as one of the 20 best startups of Silicon Valley.

    Drew Houston- FAQ’s

    Is Dropbox free to use?

    With Dropbox Basic, it’s easy to get to your files from multiple devices—computers, phones, and tablets—for free.

    Which is better Google Drive or Dropbox?

    If your primary use for Google Drive or Dropbox is free storage, Google Drive is the clear winner. Google Drive offers 15 GB of free storage, while Dropbox only gives you 2 GB. However, you can get an extra 500 MB of storage space for every friend you refer to Dropbox, for a maximum of 19 GB of free storage space.

    What are the disadvantages of Dropbox?

    Dropbox, unfortunately, fails to provide users with the latest technology for searches. The biggest letdown is the lack of metadata search functionality. Metadata is information about a file, such as a date it was created. A cloud storage system depends on being able to store large amounts of data and files.

    Who is the CEO of Dropbox?

    Drew Houston – Founder & CEO – Dropbox

    How much of Dropbox does Drew Houston own?

    Houston and Ferdowsi co-founded Dropbox in 2007. Houston currently is CEO and 25% owner of Dropbox.

    Why was Drew Houston successful?

    Drew Houston founded online file-sharing service Dropbox seven years ago. The firm is now estimated to be worth about $10bn (£5.9bn). But it was not an overnight success, and he had several failed ventures along the way.

    How much is Drew Houston Worth?

    200 crores USD (2021)

    Drew Houston- Conclusion

    Dropbox is a tech company founded by Drew Houston, that offers a cloud-based collaboration platform. He is the CEO of Dropbox which he developed alongside co-founder Arash Ferdowsi. Before founding Dropbox, Drew founded web-based SAT prep company Accolade and prior to that he worked as a software engineer for Bit9. He has a bachelor’s degree in computer science from the Massachusetts Institute of Technology (MIT). Drew is also the co-founder of the technology lobbying organization FWD.us.