StartupTalky

Tag: hubspot

  • Top Content Marketing Tools & Platforms: Boost Your SEO with Ahrefs and More

    Content marketing has become a widely adopted strategy for numerous firms, encompassing the creation and dissemination of content across various mediums to attract specific audiences indirectly. This powerful approach is facilitated by a range of online marketing tools and human effort, aiming to streamline the process.

    From content creation and management to analytics and distribution, the market offers a plethora of tools to streamline and enhance your content marketing efforts. Choosing the right one might seem overwhelming, especially if you’re new to this domain. To simplify your journey, we have compiled a comprehensive list of essential content marketing steps and their corresponding recommended tools.

    From understanding your target audience and creating high-quality content to conducting A/B tests and analyzing competitors, each step plays a pivotal role in successful content marketing. With the aid of suitable content marketing tools, you can streamline these processes and achieve remarkable results, ultimately elevating your brand’s online presence and engagement.

    In this blog, we explore the best content marketing tools that empower marketers, entrepreneurs, and content creators to craft compelling campaigns, reach their target audiences, and achieve remarkable success in the world of content marketing.

    Let’s explore the best content marketing tools to enhance your content marketing strategy and drive remarkable success.

    Best Content Marketing Tools

    S. No. Tool Best For Rating
    1 HubSpot CRM, Marketing Automation ★★★★★
    2 Ahrefs SEO, Backlink Analysis ★★★★★
    3 BuzzSumo Content Research, Trends ★★★★☆
    4 Evernote Note-taking, Organization ★★★★☆
    5 Google Analytics Website Analytics, Insights ★★★★★
    6 SEMrush SEO, Competitor Analysis ★★★★☆
    7 Google Docs Document Creation & Collaboration ★★★★☆
    8 WordPress Website & Blog Creation ★★★★★
    9 Canva Graphic Design, Social Media ★★★★☆
    10 Grammarly Writing & Grammar Improvement ★★★★☆
    11 Trello Project Management, Task Tracking ★★★★☆

    HubSpot

    Website www.hubspot.com
    Rating 4.4 out of 5
    Free Trial Available
    Platforms supported Web
    Services Centralizing various content marketing tools into one unified platform
    Hubspot - content marketing tool
    Hubspot – content marketing tool

    HubSpot is a powerful and comprehensive content marketing tool that stands at the forefront of marketing automation and inbound marketing solutions. As a content marketing platform, HubSpot offers an array of essential functionalities designed to optimize content strategies and drive successful marketing campaigns. Its user-friendly content editor simplifies the creation and publication of blog posts, web pages, and other content types, streamlining the content creation process. HubSpot’s built-in SEO tools assist users in optimizing their content for search engines, providing keyword suggestions and insights to improve content visibility and rankings.

    HubSpot also offers content personalization capabilities, allowing marketers to create dynamic content that adapts to individual visitor preferences, fostering higher engagement. Furthermore, A/B testing options allow for the optimization of content elements, ensuring that content performs at its best.

    Features of HubSpot

    • HubSpot CMS makes it easier for users to manage content across multiple languages with the Multi-Language Content Creation feature.
    • Website Themes features allow marketers to choose pre-built themes or design their themes.
    • Adaptive Testing lets marketers know what type of content is performing best with their targeted customers.
    • HubSpot CMS offers SEO Recommendations to let users know how they can improve their website and where action for improvement is required.
    • The platform’s Lead Generation Tools feature allows marketers to add various lead generation tools to their websites, helping turn their visitors into customers.
    • The Analytics feature allows users to analyze and generate reports on their website traffic, overall page performance, contact conversion rates, etc.

    Pros

    • HubSpot CMS is a one-stop platform for handling all content publishing, marketing, and sales activities.
    • HubSpot CMS facilitates unparalleled security.
    • Users can use it as a CMS for content marketing or website building.
    • The platform’s templates use a drag-and-drop manager tool that is responsive by default.

    Cons

    • HubSpot CMS’s development curve can be challenging to understand.
    • The platform lacks eCommerce support.
    • Many users are not satisfied with HubSpot CMS’s technical support.
    • It facilitates a limited plugin and theme ecosystem.

    Pricing Plan:

    Have a look at the pricing details of HubSpot Marketing Hub.

    Plan Yearly Price
    Professional $800 per month
    Enterprise $3600 per month

    Top Keyword Research Tools & Software: Best Free & Paid SEO Solutions for 2025
    Discover the best keyword research tools and software for 2025. Explore free and paid SEO keyword research solutions to find top keywords, analyze competition, and boost organic traffic.
    StartupTalkyAbinaya Arangarajan

    Ahrefs

    Website Ahrefs.com
    Rating 4.7 out of 5
    Free Trial Not Available
    Platforms supported Web
    Services Content Research, Competitor Research, Link Building, Keyword Research, Website Audit, Rank Tracking
    Ahrefs - Content Marketing Tool
    Ahrefs – Content Marketing Tool

    Ahrefs is a powerful and widely recognized SEO and content marketing tool. While it is primarily known for its robust SEO capabilities, it offers valuable features that make it an indispensable asset for content marketing strategies as well. As a content marketing tool, Ahrefs provides various functionalities, including content analysis, keyword research, competitor analysis, and content explorer. These features enable users to analyze the performance of their content, track organic search visibility, discover relevant keywords, identify competitor strategies, and explore trending topics. It is one of the top 5 content marketing tools. Content creators and marketers can leverage Ahrefs to optimize their content for search engines, identify content gaps, and drive organic traffic to their websites.

    Top Ahrefs Features for Content Marketers

    • Ahref’s Site Explorer gives users an in-depth look at any competitor website or URL’s organic search traffic and backlink profile.
    • The Site Audit tool crawls all the pages of the user’s site to let them know the site’s on-page SEO performance, including all possible SEO issues and recommendations to fix them.
    • Content Explorer discovers top-performing content on any site, revealing referring domains, social shares, traffic value, and organic search.
    • The Keyword Explorer of this platform operates on the world’s third-largest keyword database to generate keyword ideas and refine search volume.
    • The Rank Tracker tool allows marketers to monitor Google site ranking across 170 countries.
    • In addition, users can access some additional tools, including checks for backlinks, keyword difficulty, ranking, broken links, etc.

    Pros

    • It’s one of the most extensive web crawlers among SEO tools.
    • Users can have recent and wide-ranking keyword alerts on their email regularly.
    • The platform offers access to the largest backlink database.
    • Ahrefs facilitates advanced filtering options throughout the platform.

    Cons

    • The platform doesn’t offer integration with Google Analytics and Search Console.
    • Ahrefs doesn’t offer any outreach tool.
    • Its web traffic statistics are not as robust as other similar tools.
    • Keyword suggestions provided by Ahrefs don’t have a relevancy score.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Lite $83 per month $99 per month
    Standard $166 per month $199 per month
    Advanced $333 per month $399 per month
    Enterprise $833 per month $999 per month

    Best Project Management Tools for Startups to Skyrocket Productivity
    Discover the best project management software for startups. Streamline tasks, track progress, and boost team productivity with top tools designed for growing businesses.
    StartupTalkyNiku Mandal

    BuzzSumo

    Website Buzzsumo.com
    Rating 4.5 out of 5
    Free Trial Available
    Platforms supported Web
    Services Content curation & influencer marketing
    Buzzsumo - Best Content Marketing Tool
    Buzzsumo – Best Content Marketing Platform

    BuzzSumo is undoubtedly one of the best content marketing tools available, providing a wealth of features to enhance content strategies and drive optimal results. As a content marketing tool, BuzzSumo offers a diverse set of functionalities that cater to content creators and marketers. It facilitates content discovery by uncovering popular and trending content across various social media platforms, enabling users to gain insights into audience preferences.

    Moreover, BuzzSumo provides valuable content insights, allowing users to track their content’s social media engagement and optimize their strategies accordingly. With topic research tools, content alerts, and backlink analysis capabilities, BuzzSumo equips marketers with data-driven strategies to create compelling content, stay up-to-date with industry trends, and drive greater success in their content marketing endeavors.

    Features of BuzzSumo

    • BuzzSumo’s Discovery allows users to tap into viral stories, engaging topics, and real-time trends, generate content ideas, and access 8 billion articles worldwide.
    • Research tools can help users discover the most popular content in any niche, investigate content across social media platforms, and study shares, links, and trends.
    • With BuzzSumo’s Monitoring feature, marketers can track mentions, updates, and trends, create alerts for topics and keywords, and monitor competitor mentions and content.
    • BuzzSumo’s Chrome Extension lets users quickly analyze social engagements while browsing search engines and sites and examine competitor metrics within seconds.
    • Users can integrate and automate BuzzSumo with powerful APIs and create internal reporting tools, dashboards, and visualizations.
    • Influencer tools help marketers shortlist tastemakers and trend breakers by identifying influential authors, creators, and social media influencers.

    Pros

    • The platform stands out for its powerful content discovery features.
    • With BuzzSumo, marketers can gain insights into their competitor’s digital strategy.
    • BuzzSumo provides insights about different types of content, including web, social media, and video content.
    • This advanced tool allows PR professionals to discover popular influencers and emerging trends.

    Cons

    • It doesn’t cover all social media platforms, like Instagram, TikTok, and Snapchat.
    • The platform facilitates limited backlink metrics.
    • The platform’s user interface needs to be updated.
    • The topic explorer feature is not entirely accurate.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Basic $95 per month $119 per month
    Content Creation $199 per month $249 per month
    PR & Comms $199 per month $249 per month
    Suite $399 per month $499 per month
    Enterprise $999 per month $999 per month

    Evernote

    Website Evernote.com
    Rating 4.4 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Services Create, capture & access everyday notes
    Evernote - Top Content Marketing Tool
    Evernote – Top Content Marketing Tool

    Evernote, renowned for its note-taking and productivity capabilities, proves to be an exceptional content marketing tool for businesses and content creators alike. Its versatility and seamless cross-device integration enable users to optimize content marketing strategies and streamline the content creation process. With Evernote, capturing and organizing content ideas becomes effortless, allowing users to jot down blog post concepts, draft outlines, and collate research findings systematically in one centralized location.

    As a comprehensive content repository, Evernote stores a vast collection of ideas, research, and notes, serving as a valuable resource for future content creation and ideation. Ultimately, Evernote emerges as an indispensable tool, streamlining content marketing workflows, fostering productivity, and empowering businesses to deliver more impactful and successful content campaigns.

    Features of Evernote

    • With the Sync and Organize feature, Evernote automatically saves notes online and syncs them to all user devices.
    • Web Clipper tool saves articles, web pages, PDFs, and screen capture directly to the platform.
    • With the Search feature, users can find words in handwritten notes, text in PDFs, presentations, images, or office documents, and narrow search results.
    • Evernote’s Templates feature saves users time with easy-to-install, customizable, and reusable note templates.
    • The platform’s Tasks feature enables users to create and manage to-dos in their notes.
    • Users can connect Evernote and Google Calendar to bring their schedules and notes together.

    Pros

    • It offers comprehensive formatting options from Bold, underline to Font, Checkbox, and more.
    • The platform allows users to organize their notes by hierarchy.
    • Evernote allows users to collaborate with others and share notes and notebooks.
    • Evernote offers affordable Basic, Premium, and Business plans.

    Cons

    • It offers limited features at a free plan.
    • The platform is not ideal for brief tasks or short notes.
    • Evernote lacks customization.
    • It doesn’t offer a read-only mode to prevent accidental changes in the content.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Free $0 per month $0 per month
    Personal $10.83 per month $14.99 per month
    Professional $14.17 per month $17.99 per month

    Google Analytics

    Website Analytics.google.com/analytics/web/
    Rating 4.7 out of 5
    Free Trial Completely Free
    Platforms supported Web, Android
    Services Understanding your audience and tracking site metrics
    Google Analytics – Top content marketing tool

    Google Analytics is a powerful and widely used content marketing tool that provides valuable insights into website performance, user behavior, and content effectiveness. As a content marketing tool, Google Analytics allows marketers to track key metrics such as website traffic, page views, bounce rates, and conversion rates. It helps content creators understand how users interact with their content, which pages are most engaging, and where improvements can be made to enhance user experience.

    Setting up a Google Analytics account and adding the tracking code to your website is all it takes to begin automatically monitoring your data. With Google Analytics, content marketers gain valuable insights into user behavior, enabling them to optimize their strategies and achieve greater success with their content marketing efforts.

    Features of Google Analytics

    Google Analytics Reporting feature allows marketers to understand marketing data better. It enables users to generate and share different types of reports across the company.

    • Visualization Features allow users to view all reports and metrics in charts, leading to quick data analysis.
    • With the Smart Goals feature, users can set specific goals and measure the progress concerning goals.
    • The platform’s Data Activation feature leverages various ML algorithms to run deep analytics on marketers’ marketing data.
    • Google Analytics offers robust integration solutions, including Google Ads, Search Ads, Google AdSense, Data Studio, Survey 360, and Google Search Console.
    • With the Keyword referrals feature, marketers can see what keywords people use to find business.

    Pros

    • The platform offers a freemium version, ‘Universal Analytics,’ for free.
    • It’s relatively simple to set up Google Analytics.
    • The platform provides default reports to provide a simple analysis of a website.
    • It allows users to manage analytics for multiple sites under one account.

    Cons

    • Learning and understanding the platform’s reports and metrics can take a long time.
    • The platform may do data sampling.
    • Google Analytics gives a limited number of hits per month.
    • It lacks customer support for the free version.

    Pricing Plan:

    Google Analytics is Free to use.

    Top 17 Best Free Digital Marketing Tools for Your Business
    Discover the best free online marketing tools for startups. Boost your digital marketing, track performance, and grow your business for free.
    StartupTalkyAlan Joseph

    SEMrush

    Website Semrush.com
    Rating 4.7 out of 5
    Free Trial Available
    Platforms supported Web
    Services content marketing, competitor analysis, keyword research
    Semrush - Best Content Marketing Tool
    Semrush – Best Content Marketing Tool

    SEMrush is a comprehensive platform that facilitates the planning of a perfect content strategy. It gathers data from various sources and provides users with valuable insights into popular keywords. With SEMrush, marketers can stay updated on market trends, ensuring everyone is on the same page for effective content planning and execution.

    With SEMrush, users can conduct in-depth keyword research, identifying relevant and high-traffic keywords to target in their content, thereby improving its visibility in search engines and attracting more organic traffic. SEMrush’s content audit feature helps in evaluating existing content, identifying areas for improvement, and optimizing content for better engagement and search engine rankings.

    Features of SEMrush

    • With SEMrush’s Position Tracking feature, users can check out daily rankings of their sites, track keywords and domains, compare geographic locations, etc.
    • The On-Page SEO Checker tool provides users with keyword recommendations, backlink probability, ideas for on-page SEO optimization, target content length, and more.
    • SEMrush’s SEO Content Template generates a template while suggesting to users what to include based on target keyword analysis.
    • The Organic Traffic Insights tool provides users with a comprehensive dashboard that includes information like sessions, organic keyword volume, click-through rate, etc.
    • The Keyword Magic Tool helps marketers conduct keyword research by analyzing niche topics, tracking semantically related keywords, etc.
    • Keyword Gap Analysis is an excellent feature for thoroughly comparing keyword profiles of the top five competitors.

    Pros

    • The platform is excellent for intensive keyword research.
    • SEMrush provides detailed information about site visitors, including their age, gender, and location.
    • It allows users to identify spammy backlinks and other toxic elements.
    • It’s a one-stop solution for SEO, digital marketing, and business intelligence requirements.

    Cons

    • SEMrush doesn’t offer a user-friendly interface.
    • It allows only one user to log in to the platform simultaneously.
    • The platform provides inaccurate ad spend data.
    • It provides SEO and website data only to improve ranking in Google Search.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Pro $108.33/month $129.95/month
    Guru $1208.33/month $249.95/month
    Business $416.66/month $499.95/month

    Google Docs

    Website www.google.com/docs/about
    Rating 4.7 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Services Editing and collaborating with content writers
    Google Docs for Content Marketing
    Google Docs – Best Content Marketing Platform

    Google Docs are known to provide the user with the ability to edit, draft, and create documents either in the form of sheets, presentations, text documents, etc. As a cloud-based document editor, Google Docs allows multiple users to work on the same document simultaneously, enabling seamless collaboration among content creators, writers, and editors. The platform provides essential features like real-time editing, commenting, and version history, making it easy to track changes and incorporate feedback in the content creation process. Additionally, Google Docs offers a wide range of formatting and styling options, allowing content marketers to create visually appealing and well-structured content. By the use of Google Docs, one can imagine reducing the working time by taking help from the best-developed tool.

    Features of Google Docs

    • The platform’s Voice Typing feature allows users to dictate text into their document without touching the keyboard.
    • The More Fonts feature enables users to add more fonts if the default ones don’t suit their needs.
    • Google Docs Template features provide access to well-designed presentation, invoice, and resume templates, brochures, menus, schedules, questionnaires, and more.
    • The email Draft feature allows users to compose an email directly within the platform and send it to clients and customers via Gmail.
    • The Bookmarks feature helps users set references within the same or other documents to make it easier to find marked items.

    Pros

    • Google Docs is a free tool.
    • It facilitates a clean and simple interface, making the platform very easy to use.
    • With Google Docs, it’s easy to share and collaborate on documents with others.
    • It’s connected to Google Drive, meaning documents are automatically saved online.

    Cons

    • The platform doesn’t offer any dedicated desktop application.
    • With Google Docs being an online service, there are always security concerns.
    • The tool requires an internet connection to work.
    • Google Docs offer relatively limited templates.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Monthly Price
    Basic $6.00 per user per month
    Business $12.00 per user per month
    Enterprise $25.00 per user per month

    WordPress

    Website wordpress.com
    Rating 4.6 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Services Publishing content, blogging, and creating websites
    Wordpress - content management system
    WordPress – Top Content Marketing Tools

    WordPress is a versatile and widely used platform for content marketing, providing a comprehensive content management system (CMS) that caters to the needs of content creators and marketers. With its user-friendly editor, content creation becomes seamless, allowing users to draft and format blog posts, articles, pages, and other content types without any technical expertise.

    WordPress’s inherent SEO-friendly nature empowers content marketers to optimize their content for search engines by incorporating meta tags, customizing URLs, and implementing SEO best practices. Moreover, WordPress’s scheduling feature allows for content publication in advance, ensuring a consistent content calendar to engage audiences regularly.

    Features of WordPress

    • With the Media Management feature, users can easily choose and upload images and videos.
    • WordPress Language allows users access to 70+ languages to create websites and blogs in multiple languages.
    • WordPress Themes allow marketers to use multiple inbuilt themes and upload their themes.
    • The platform facilitates the WordPress Comment tool to enable users to enhance the quality of their content with comments.
    • WordPress Plugins tool provides access to several plugins, including Yoast SEO Premium, WooCommerce Subscriptions, Sensei Pro, GiveWP, and more.
    • The Social Media Integration feature allows users to integrate the platform with their social networks seamlessly.

    Pros

    • WordPress offers the flexibility of creating any type of blog or website.
    • It’s a simple platform for users to get online and publish quickly.
    • The platform facilitates a user-friendly interface, enabling users to install and set up WordPress sites easily.
    • It is an SEO-friendly platform.

    Cons

    • Users can add additional features to their website only by accessing WordPress plugins.
    • It is a slow platform due to the added plugins, codebases, and oversaturated databases.
    • The platform offers limited SEO optimizing features.
    • A website created on WordPress can go down without notice.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Yearly Price
    Free ₹0 per month
    Personal ₹160 per month
    Premium ₹280 per month
    Business ₹640 per month
    Commerce ₹1152 per month
    Enterprise Starts at US$25,000 yearly

    Top 8 Best SEO Plugins For WordPress to Use in 2023
    SEO plugin helps you improve website’s ranking and drive more traffic to your site. Here are some of the best WordPress SEO plugins to use in 2023.
    StartupTalkySourav Dey

    Canva

    Website www.canva.com
    Rating 4.7 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Services Graphic design & video editing
    Canva for content marketing
    Canva – Best Content Marketing Tools

    Canva empowers users to create visually appealing and professional-quality graphics, images, and designs for their content marketing campaigns. With an extensive library of templates, fonts, and design elements, Canva makes it easy for content creators to craft eye-catching visuals to complement their written content. From social media graphics to infographics and blog post images, Canva offers a wide range of customization options, making it an excellent choice for enhancing the visual appeal and engagement of content. Additionally, Canva’s collaborative features allow team members to work together seamlessly, streamlining content creation and design processes.

    Features of Canva

    • With the Video Background Remover feature, users can remove the background of any video in a single click.
    • Its Premium Video feature allows users to create, edit, and save premium videos for any platform.
    • The Premium Content feature provides users access to the platform’s entire photo, video, element, and audio library.
    • Instant Animation is an excellent tool for users to animate graphics and watch their designs come alive.
    • Canvas Templates feature help users browse through a wide range of free templates and create and customize different designs.
    • Users can use the Add Text To Photo online tool to add text to their images and tell their stories.

    Pros

    • The platform enables a non-designer to become a proficient designer.
    • It’s a very simple-to-use and user-friendly tool.
    • Canva is a budget-friendly platform.
    • Users can alter the templates to customize them.

    Cons

    • It offers limited templates and export settings.
    • The platform can’t download the ‘raw’ file to the user’s computer.
    • The free version of Canva offers limited features.
    • Users find it difficult to move from one design to another.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Price
    Free ₹0
    Canva Pro $12.95 per month
    Canva Enterprise Custom pricing

    The 11 Best Tools for Graphic Designers to Use in 2022
    Are you a graphic designer looking for the best tool to use? We have simplified it for you by listing the top 11 Graphic Designing tools of 2022.
    StartupTalkyAshwini

    Grammarly

    Website www.grammarly.com
    Rating 4.7 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Services Proofreader, plagiarism checker & tone detection solution
    Grammarly For Content Marketing
    Grammarly For Content Marketing – Best Content Marketing Tools

    Grammarly is an invaluable content marketing tool that enhances the quality and effectiveness of written content. As a powerful writing assistant, Grammarly helps content creators to produce error-free and polished content by identifying and correcting spelling mistakes, grammar errors, punctuation issues, and writing style inconsistencies. With its user-friendly interface, Grammarly seamlessly integrates with various writing platforms, including web browsers and word processing software, providing real-time suggestions and feedback to improve content clarity and readability.

    Whether crafting blog posts, articles, social media content, or email campaigns, Grammarly is an essential companion for content marketers to elevate the quality of their written content and create a lasting impression on their audience.

    Features

    • The grammar and Punctuation feature detects grammatical mistakes, punctuation errors, fragmented sentences, comma splices, etc., in the user’s content.
    • The Spell Check feature is ideal for detecting spelling errors in the content.
    • The platform’s Plagiarism feature allows users to scan their documents for any potentially copied content.
    • The Writing Style feature of Grammarly acts as the user’s human mentor by suggesting tips, advice, and suggestions to improve his writing style.
    • The Readability Reports tool determines the ideal age group for content and flags readability issues based on word count, reading time, character count, and speaking time.
    • GrammarlyGo works as a conversational chatbot. It can provide information, rewrite parts of a user’s writing, and provide editing suggestions.

    Pros

    • Grammarly provides real-time checking.
    • It works in most browsers, email, and social media.
    • The platform has a user-friendly interface.
    • Grammarly gives users suggestions to improve their writing style.

    Cons

    • The platform doesn’t catch all mistakes.
    • The suggestion provided by Grammarly is not always 100% correct.
    • It doesn’t work with Google Docs.
    • Grammarly doesn’t allow offline editing.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Price
    Free $0
    Premium Starting at $29.95/user/month
    Business Starting at $15.00/user/month

    Trello

    Website www.trello.com
    Rating 4.5 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Services Project management, task tracking, team collaboration
    Trello – Best Tool for Content Marketing

    Trello makes managing content marketing projects simple and clear. With its Kanban boards and cards, you can easily track tasks, timelines, and team responsibilities. Everyone can see what’s done, what’s in progress, and what’s left to do at a glance.

    GetResponse is a powerful but easy-to-use marketing automation tool. It’s like having a full email team on your side, you can create funnels, follow-up emails, landing pages, and more, all on autopilot while staying connected with your audience.

    As your content marketing toolkit grows, it’s important to review the tools you already use. Some may no longer serve you well, and new, better tools could help you get more value from your efforts.

    Features

    • Kanban boards and cards for task management
    • Assign tasks to team members
    • Track project progress visually
    • Due dates, checklists, and attachments
    • Integrates with many apps (Slack, Google Drive, etc.)

    Pros

    • Easy to use and intuitive
    • Great for team collaboration
    • Flexible for different project types
    • Real-time updates for everyone

    Cons

    • Limited features in the free plan
    • It can get cluttered with large projects
    • Not ideal for complex project tracking without add-ons

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Price
    Free $0
    Standard $5/user/month (billed annually)
    Premium $10/user/month (billed annually)
    Enterprise Custom pricing based on team size

    Conclusion

    In conclusion, the array of content marketing tools available today offers immense potential for streamlining and optimizing marketing efforts. With the right combination of these powerful tools, businesses can create compelling content, improve SEO, boost engagement, and effectively connect with their target audience. Embracing these content marketing tools opens up endless possibilities for businesses to stay competitive, drive growth, and achieve remarkable results in their marketing endeavors. So, leverage these tools wisely to unleash the true potential of content marketing and propel your business towards success.

    FAQs

    What is content marketing?

    Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience, ultimately driving profitable customer action and building brand loyalty.

    What is the best form of content marketing?

    The best form of content marketing is creating high-quality, valuable, and relevant content that resonates with the target audience and addresses their needs and interests effectively. It involves utilizing various content formats, such as blog posts, videos, infographics, and social media content.

    What is a content marketing toolkit?

    A content marketing toolkit is a collection of various tools, software, and resources that content marketers use to plan, create, optimize, and distribute content effectively, enhancing their content marketing strategies and achieving marketing objectives.

    How does content marketing help businesses?

    Content marketing helps businesses by increasing brand awareness, attracting and engaging target audiences, building authority and credibility, and ultimately driving lead generation, customer acquisition, and long-term customer loyalty.

    What are the 5 types of content?

    To create engaging content, focus on understanding your target audience’s needs and interests, use captivating headlines and visuals, and incorporate storytelling techniques to make the content relatable and compelling.

    What are content marketing tools?

    Content marketing tools are software or platforms that help create, manage, optimize, and share content to attract and engage an audience.

  • Top CRM Tools & Customer Relationship Management Tools for Startups and Businesses in 2025

    Customers are an important aspect of any business, and it’s a crucial task to maintain a good customer relationship. Customer Relationship Management (CRM) is a system or software that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. The goal of CRM is to improve business relationships with customers, help in customer retention, and drive sales growth.

    CRM tools are used to store and manage customer data, track customer interactions and interactions, and provide actionable insights to help businesses improve their customer relationships. This can include information about customers’ past purchases, their preferences and behaviors, and any interactions with customer service representatives.

    CRM tools can also include tools for automating and streamlining business processes, such as sales forecasting, marketing campaigns, and lead management. By using a CRM system, businesses can more effectively target and personalize their marketing efforts, as well as improve their customer service and support. As CRM is an essential part of any business, here are the top Customer Relationship Management tools for businesses.

    5 Best CRM software

    The Best Customer Relationship Management (CRM) Tools for Businesses:

    Here is the list of top CRM software tools to fulfill various business needs in 2025:

    S.No CRM Software Key Features Pricing
    1 Zoho CRM Software Lead management, workflow automation, AI-driven insights Starts at ₹800/user/month
    2 Hubspot CRM Free CRM, marketing automation, email tracking Free plan; Paid starts at $20/user/month
    3 Salesforce CRM Highly customizable, AI (Einstein), sales forecasting Starts at $25/user/month
    4 Pipedrive Sales pipeline visualization, automation, reporting Starts at $14.90/user/month
    5 Creatio CRM Low-code customization, sales + marketing + service automation Custom pricing (on request)
    6 Freshsales Built-in phone & email, AI insights, workflow automation Free plan; Paid starts at ₹999/user/month
    7 vCITA Appointment scheduling, invoicing, client management Starts at $29/month
    8 EngageBay All-in-one CRM, email marketing, helpdesk Free plan; Paid starts at $12.74/user/month
    9 Zendesk Customer support, ticketing, omnichannel engagement Starts at $19/agent/month
    10 Apptivo IT financial management, cost transparency, budgeting Custom pricing (enterprise)

    Zoho CRM Software

    Rating 4/5
    Mobile Access Android and iOS
    Free Trial 30 Days
    Zoho Customer Relationship Management Tools
    Zoho Customer Relationship Management Tools

    Zoho CRM is a cloud-based Customer Relationship Management tool, known for empowering organizations with a complete customer relationship lifecycle management solution. It is workable for both small and large businesses. It also comes with a free trial version. This CRM tool is extremely customizable, and smoothly runs with all other apps. The other app features include lead generation and qualification, pipeline analysis, competitive analysis, a single database, offers parent-child relationships between customer accounts and their subsidiaries, creating forms with no coding, uploading forms live instantly, etc.

    Pricing Details of Zoho CRM:

    There is a free edition and four paid plans, i.e, Standard, Professional, Enterprise, and Ultimate.

    Standard Rs.800/month, billed annually
    Professional Rs.1,400/month, billed annually
    Enterprise Rs.2,400/month, billed annually
    Ultimate Rs.2,600/month, billed annually

    8 Best Project Management Software in India 2025
    Discover the 8 best project management software tools in India for 2025. Compare features, pricing, and platforms to find the perfect solution for your team’s needs.
    StartupTalkyAshwini

    Hubspot CRM

    Rating 4.4/5
    Mobile Access Android and iOS
    Free Trial 14 Days
    Zoho CRM Tool
    Hubspot CRM Tool

    Hubspot CRM was the winner of the Expert Choice award in 2018, due to its top-class CRM services. It is built as a platform that allows the sales team to get started quickly without making much of changes in their existing workflow.

    It is very helpful in creating beautiful contact and company profiles, by keeping a neat organization of every detail from the customer’s communication that has a connection with the company. The features include customizing views, website integration, social media, CRM details, email connections, phone integration, deal and task board, etc.

    Pricing Details of HubSpot CRM:

    There is a free edition and four paid plans, i.e, Starter, Basic, Professional, and Enterprise.

    Starter $50/month
    Basic $200/month
    Professional $800/month
    Enterprise $2400/month

    Salesforce CRM

    Rating 4.3/5
    Mobile Access Android and iOS
    Free Trial 14-30 days
    Salesforce CRM Tool
    Salesforce Customer Relationship Tools

    Salesforce CRM is a cloud-based customer relationship management software platform that helps businesses manage and track customer interactions, sales, and marketing efforts.

    The features include account and contact management, lead management, sales forecasting, contact manager, file sharing, campaign influence, calendar, case management, lightning speed solutions, and much more.

    The platform also offers a range of customizable tools for customer service, analytics, and collaboration. Salesforce CRM can be used by businesses of all sizes and industries, and it is available in various subscription plans to meet the needs of different organizations.

    Pricing Details of Salesforce CRM:

    The CRM tool has a Free trial and four paid packages i.e, Lightning Essentials($25/user/month), Lightning Professional ($75/user/month), Lightning Enterprise($150/user/month), and Lightning Unlimited ($300 /user/month).

    Lightning Essentials $25/month
    Lightning Professional $75/month
    Lightning Enterprise $150/month
    Lightning Unlimited $300/month

    What are the different types of CRM?
    What is a Customer Relationship Management System?
    What does a CRM System do?
    Why have a CRM System?
    Do I need a CRM System?
    Types of CRM:
    Operational CRM
    Analytical CRM
    Collaborative CRM What is a Customer Relationship Management System?
    A customer relationship management (CRM) system is an IT te…
    StartupTalkyRishabh Rathi

    Pipedrive

    Rating 4.2/5
    Mobile Access Android and iOS
    Free Trial 30 days
    Pipedrive CRM Software
    Pipedrive CRM Software and Tools

    Pipedrive is the winner of the Expert’s Choice Award 2018. It is listed under the top customer relationship management (CRM) tools designed to help businesses manage and track their sales and customer interactions.

    The website is built for salespeople and hardcore web app developers. It is a very friendly CRM platform and can be fully mobile-optimized, and can easily integrates its Google Calendar, Google Contacts, and other Google apps.

    It offers a range of features such as lead and opportunity management, pipeline visualization, task and calendar management, goal setting, contact history, and integration with other tools such as email and social media.

    With Pipedrive, users can create and manage deals, track customer interactions, set reminders and deadlines, and analyze sales performance. It also allows users to customize the CRM system to fit their specific business needs and workflow.

    Pricing Details of the Pipedrive CRM Tool:

    This tool offers a 14-day free trial and has three best packages, i.e, Essential($9.90/user/month), Advanced ($19.90/user/month), and Professional ($39.90/user/month) when billed annually.

    Essential $9.90/month
    Advanced $19.90/month
    Professional $39.90/month

    Top 5 Alternatives for Pipedrive CRM and Their Features
    Customer Relationship Management tools have now become a necessity. In this sector, Pipedrive is said to be the best. Check out its alternatives.
    StartupTalkyAnsh Mehrey

    Top 5 Alternatives for Pipedrive CRM

    Creatio CRM

    Rating 4.6/5
    Mobile Access Android and iOS
    Free Trial 14 days
    Creatio CRM Software Tool
    Creatio CRM Tools for Business Development

    The Creatio CRM tool is known for being an out-of-the-box customer relationship management (CRM) tool that helps streamline company processes, boost employee productivity, and also to organize CRM data. There are several modules available: Marketing Creatio, Sales Creatio, and Service Creatio, where each module has specialized tools for specific departments.

    The features include customer data management, system integration, lead management, time management, sales management tools, communication tools, sales management features, document management compatible with MS Word, knowledge management offline, etc.

    Pricing Details of Creatio CRM Software:

    The tool offers 14 14-day free trial. And, its pricing plan is divided into three sections: Sales (an end-to-end platform to automate sales processes of any type with no-code), Marketing (a ready-to-use platform to automate marketing campaigns and lead management workflows with no-code), and Service Module (an omnichannel platform to automate customer service workflows of any complexity with no-code). Pricing details for each module are given below:

    Sales Module Pricing:

    Team $30/month
    Commerce $35/month
    Enterprise $60/month

    Service Module Pricing:

    Customer Center $45/month
    Service Enterprise $60/month

    Marketing Pricing Module: Custom Plan

    Top 8 Best Online Collaboration Tools & Team Collaboration Platforms for 2025 — Free & Paid Shared Workspaces
    Discover the top online collaboration tools and team collaboration platforms for 2025. Explore the best free and paid shared workspaces to boost productivity and teamwork.
    StartupTalkyRishabh Rathi

    Freshsales

    Rating 4.6/5
    Mobile Access Android and iOS
    Free Trial 21 days
    Freshsales - CRM software tool
    Freshsales – CRM Management Tools

    Freshsales is the winner of the Great User Experience Award 2017. It is listed as a high-quality CRM software tool that is designed for high-velocity teams to keep track of contacts and also solve their inquiries.

    It offers a wide range of features, including contact details, communication history, and notes about interactions with customers. It also includes a range of sales and marketing tools, such as lead capture forms, email campaigns, and automated workflows to help businesses manage their sales pipelines and nurture leads.

    In addition to its sales and marketing capabilities, Freshsales also offers a range of customer support tools, including a ticketing system and a live chat feature, to help businesses provide timely and efficient support to their customers.

    Overall, Freshsales is a comprehensive CRM platform that can help businesses manage and grow their customer relationships by providing a central hub for storing and organizing customer data and communication, as well as a range of tools to support sales, marketing, and customer support efforts.

    Pricing Details of Freshsales CRM Software:

    The tool offers a free trial for 21 days. Other pricing plans include Growth, Pro, and Enterprise.

    Growth Rs 999/month, billed annually
    Pro Rs 2,799/month, billed annually
    Enterprise Rs 4,999/month, billed annually

    vCITA

    Rating 4.4/5
    Mobile Access Android and iOS
    Free Trial 14 days
    vCITA - top customer relationship management) software
    vCITA – top customer relationship management) software

    vCITA is a customer relationship management (CRM) tool that helps small businesses and freelancers manage their customer interactions and schedule appointments. It is used by professionals such as lawyers, accountants, fitness trainers, photographers, and more. It provides a range of features designed to streamline and automate various aspects of customer management, including appointment scheduling, invoicing, client communication, and task management.

    Overall, vCITA is a comprehensive CRM software that can help small businesses automate their customer management processes.

    Pricing Details of vCITA CRM Software:

    The tool offers a 14-day free trial and has three pricing tools: Essentials ($19/month), Business ($45/month), and Platinum ($75/month).

    Essentials $19/month, billed annually
    Business $45/month, billed annually
    Platinum $75/month, billed annually

    Top Popular Community Based Collaboration Platforms & Community Building Software in 2025
    Discover the top popular community based collaboration platforms and community building software of 2025. Explore the best customer community platforms, online community software, and community building apps to grow and engage your audience effectively.
    StartupTalkyAnsh Mehrey

    EngageBay

    Rating 4.6/5
    Mobile Access Android and iOS
    Free Trial For 15 Users
    EngageBay- CRM platform
    EngageBay- Best CRM for Startups

    EngageBay is a customer relationship management (CRM) platform that helps businesses manage and organize their customer interactions and data by integrating sales, marketing, and service activities in one place. Its primary purpose is to generate leads and get loyal supporters. The features include sales and marketing automation. contact management, Facebook Ads, analytics, ticket management, email marketing, social media management, live chats, lead generation and nurturing, customer service and support, and analytics and reporting.

    Introduction to EngageBay CRM platform

    Pricing Details of EngageBay CRM Software:

    EngageBay offers a free trial and three paid plans: a basic, growth, and a Pro plan.

    Basic $11.95/month, billed annually
    Growth $45.99/month, billed annually
    Pro $73.59/month, billed annually

    Top Business Management Tools & Software for Startups, Beginners, and Companies
    Discover the best business management tools and software for startups, beginners, and companies. Explore top company management tools, techniques, and software solutions to streamline your business operations.
    StartupTalkyAnagha S

    Zendesk

    Rating 4.3/5
    Mobile Access Android and iOS
    Free Trial 14 Days
    Zendesk - CRM platform
    Zendesk – CRM platform

    Zendesk is a customer service-focused CRM designed to make customer support simple and efficient. It offers an advanced ticketing system with automated routing and SLAs, self-service portals where customers can find answers on their own, and AI-powered bots that handle routine queries. Businesses can also use their analytics and customizable dashboards to track performance and gain insights. Plus, Zendesk integrates easily with popular tools like Salesforce, Shopify, and Slack, making it a complete solution for customer support and sales automation.

    Pricing of Zendesk CRM Software:

    Suite Team $19/agent/month, billed annually
    Suite Growth $55/agent/month, billed annually
    Suite Pro $115/agent/month, billed annually

    Apptivo

    Rating 4.4/5
    Mobile Access Web-based (Cloud)
    Free Trial Not Available
    Apptio - CRM platform
    Apptio – CRM platform

    Apptio may not be as well-known as Zoho or Salesforce, but it works just as well and offers users plenty of flexibility at a lower price. It brought together useful apps like Office 365, G Suite, Dropbox, and PayPal in one place, making it easier to manage everything. A free version was available for up to 3 users, while paid plans started from just $8 a month. People could use Apptivo on Mac, Windows, mobile phones, or directly on the web, and 24/7 online support was also provided to help whenever needed.

    Pricing of Apptivo CRM Software

    Plan Pricing
    Costing Essentials ~$80,040/year for managing up to $25M in IT spend
    Costing Standard ~$110,040/year for managing up to $25M in IT spend

    Conclusion

    Choosing the right CRM software can make a huge difference in how efficiently your business manages customer relationships, sales, and support. Each tool has its strengths; some excel in automation, others in customization or affordability. By understanding your business needs, team size, and budget, you can pick a CRM that not only organizes your customer data but also drives growth, improves customer satisfaction, and saves time. Investing in the right CRM is a strategic move that invests in the long-term success of your business.

    FAQs

    What is CRM?

    CRM stands for “Customer Relationship Management” and refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining, and acquiring customers.

    What are the best customer relationship management (CRM) software platform in 2025?

    The Top-Rated CRM software product for 2025 includes:

    • Zoho CRM
    • Hubspot CRM
    • Salesforce CRM
    • Pipedrive
    • Creatio CRM
    • Freshsales
    • vCITA
    • EngageBay

    How much does a CRM system cost?

    Most CRM tools range from $10 up to hundreds of dollars per user per month. The more expensive plans usually have much more advanced features and increased access to customer support.

    What are the 4 pillars of CRM?

    Workforce, Strategy, Processes and Technology constitute the four pillars of CRM.

    What is a CRM framework?

    The customer relationship management framework is the way in which companies manage their customers.

    Should I consider a free CRM tool?

    If you have a small business with basic customer relationship management needs, a free CRM may be sufficient. However, if you have a larger business with more complex customer relationship management requirements, a paid CRM with more advanced features and support may be a better choice.

    What other tools integrate with CRM software?

    There are a wide variety of tools that can integrate with CRM software to enhance its functionality and enable businesses to more effectively manage their customer relationships. Some examples of tools that commonly integrate with CRM software include marketing automation, project management, social media, email marketing, financial tools, customer service, and support tools.

  • Best Email Management Tools and Software: Top Solutions for Business Email Organization and Team Productivity

    We live in an era where there are a thousand media outlets, and yet, we go back to the old horses. In a world bugged by abundance, the ‘Email’ remains a powerful tool for communication and customer engagement. Despite the rise of other communication channels, email continues to be a preferred method of contact for many businesses and consumers. As a result, effective email management is crucial for businesses to ensure timely responses, efficient workflows, and enhanced customer service.

    To streamline email management processes, businesses can leverage email management software. This software helps automate and optimise various aspects of email management, such as sending, replying, tracking, and organising emails. It empowers businesses to communicate more efficiently with marketing leads, sales prospects, and customers, resulting in improved productivity and customer satisfaction. Effective business email management helps companies organize communication, improve team collaboration, and boost productivity.

    In this article, we will explore the top 10 email management software options available for service teams and anyone looking to manage their emails better. These software solutions offer a range of features and functionalities to help businesses enhance their email management processes. Whether you’re a small business or an enterprise-level organisation, there is email management software that can meet your specific needs.

    What is Email Management Software?

    Email management software is a tool that enables businesses to send, reply to, track, and organise emails efficiently. It helps businesses manage large volumes of incoming and outgoing messages, whether for internal IT support teams, external customer service support requests, or email marketing campaigns.

    With email management software, businesses can benefit from increased productivity, scalable marketing, sales, and service solutions, and enhanced security. These software solutions offer a wide range of features to streamline email management processes and improve overall efficiency. Modern email management solutions streamline inbox organization, automate routine tasks, and enhance overall communication efficiency for businesses.

    Top 11 Email Management Tools

    S.No Company Key Features Email Management Focus
    1 SaneBox AI email filtering, cleanup tools, reminders Inbox organization and productivity
    2 HubSpot CRM integration, marketing automation, analytics Sales, marketing, and customer engagement
    3 Help Scout Shared inbox, live chat, knowledge base Customer support and team collaboration
    4 Zendesk Ticketing system, automation, analytics Customer service and support management
    5 Brevo Email & SMS marketing, automation, segmentation Marketing automation for businesses
    6 Hiver Shared Gmail inbox, workflow automation Team collaboration and support via Gmail
    7 LiveAgent Helpdesk, live chat, ticketing, reporting Multi-channel customer support
    8 Zoho CRM, email marketing, automation tools Business email and marketing automation
    9 Klaviyo Advanced segmentation, SMS, eCommerce integrations Email marketing for eCommerce
    10 Mailerlite Drag & drop editor, automation, landing pages Simple email marketing for SMBs
    11 Front Shared inbox, team collaboration, integrations Unified communication for teams

    SaneBox

    Website Sanebox.com
    Ranking 4.9 out of 5
    Best for Personal email management
    Free Trial Available
    Top Email Organisation & Management Tools - SaneBox
    Top Email Organisation & Management Tools – SaneBox

    SaneBox is an email management software designed to help individuals manage their personal or work emails effectively. It uses AI to sort emails into different folders, reducing inbox clutter. SaneBox acts as an inbox assistant, learning from user habits to organize emails based on predefined criteria. Sanebox’s innovative approach to email management has earned it the prestigious title of Best Productivity App of 2025, as voted by PCMag.

    Core Features:

    • AI email sorting
    • Trainable folders

    Pricing:

    SaneBox offers three pricing plans: Snack, Lunch, and Dinner.

    Plan Pricing
    Snack $3.49/month
    Lunch $5.99/month
    Dinner $16.99/month

    Get Rid of Inbox Clutter with Sanebox

    HubSpot

    Tool hubspot.com/products/service
    Ranking 4.4 out of 5
    Best for Midsize to enterprise businesses
    Free Tools Available
    Top Email Management Software – HubSpot

    HubSpot offers free email management software tools in both its Marketing Hub and Service Hub. Whether you’re using the free tools or upgrading to premium features, HubSpot provides email tools that help businesses connect with their customers. The Service Hub offers omnichannel customer service messaging, including email, allowing businesses to receive their emails and live chats in one place. Additionally, the Marketing Hub provides an email builder with templates for sending beautiful emails to customers.

    Core Features:

    • Omni-channel customer service (including email)
    • Email marketing tools connected to your CRM

    Pricing:

    HubSpot offers Free email tools, premium features with the Starter, Professional, and Enterprise editions of Marketing Hub or Service Hub. Below is the pricing for HubSpot’s Service Hub:

    Plan Pricing
    Free $0/month
    Starter $45/month
    Professional $450/month
    Enterprise $1200/month

    Help Scout

    Website Helpscout.com
    Ranking 4.4 out of 5
    Best for Small to midsize businesses
    Free Trial Available
    Top Email Organisation & Management Tools - Help Scout
    Top Email Management Team tools – Help Scout

    Help Scout is an email management software tool that helps businesses manage all customer conversations in one shared inbox. With the shared inbox, service teams can collaborate, organise, and automate responses to generic requests. Help Scout also provides access to historical customer data, enabling reps to have all the information they need before responding to a query.

    Core Features:

    • Shared inboxes
    • Collaboration tools
    • Ticket routing
    • Omni-channel communication

    Pricing:

    Help Scout offers three pricing plans: Standard, Plus, and Pro

    Plan Pricing
    Standard $20 per user/month
    Plus $40 per user/month
    Pro $65 per user/month

    Top Email Marketing Tools and Platforms: Best Email Campaign Software for Startups and Businesses
    Discover the best email marketing tools and platforms for startups and businesses. Explore top email campaign software and services to boost your marketing success.
    StartupTalkyMuskaan Kapoor

    Zendesk

    Website Zendesk.com
    Ranking 4.3 out of 5
    Best for Businesses requiring customized workflows and reports
    Free Trial Available
    Top Email Organisation & Management Tools - Zendesk
    Top Email Organisation & Management Tools – Zendesk

    Zendesk is an email management tool designed for service and sales teams. It focuses on building long-term customer loyalty and offers support features to keep customers coming back. Zendesk allows for customisation, with the ability to create custom reports and data visualisations to manage incoming and outgoing emails effectively.

    Core Features:

    • Unlimited email addresses
    • Canned responses
    • Shared inbox
    • Workflow customisation
    • Omni-channel support

    Pricing:

    Zendesk offers a basic plan at $19 per user per month. It also offers Suite Team, Suite Growth, Suite Professional, and Suite Enterprise.

    Plan Pricing
    Suite Team $55 per agent/month
    Suite Growth $89 per agent/month
    Suite Professional $115 per agent/month
    Suite Enterprise Contact Sales

    Brevo

    Website Brevo.com
    Ranking 4.6 out of 5
    Best for Growing businesses
    Free Plan Available
    Top Email Organisation & Management Tools - Brevo
    Top Email Management System – Brevo

    Formerly known as SendinBlue, Brevo is an email marketing platform that has evolved into a full CRM suite. It offers email marketing and CRM tools across multiple channels, including email, SMS, and live chat. With Brevo, businesses can create beautifully designed emails, segment contacts, and automate transactional emails.

    Core Features:

    • Email designer
    • Advanced segmentation
    • Email personalisation
    • Unlimited email contacts

    Pricing:

    Brevo offers four pricing plans: Free, Starter, Business, and BrevoPlus.

    Plan Pricing
    Free $0/month
    Starter $25/month
    Business $65/month
    BrevoPlus Custom price

    Hiver

    Website Hiverhq.com
    Ranking 4.6 out of 5
    Best for Businesses managing G Suite/Gmail emails across teams
    Free Trial Available
    Top Email Organisation & Management Tools - Hiver
    Top Email Organisation & Management Tools – Hiver

    Hiver is an email management software that simplifies the process for businesses using G Suite and Gmail. It allows users to convert emails into actionable tasks, assign them to team members, and collaborate seamlessly. Hiver turns Gmail into a communication and collaboration hub, providing visibility into team workloads and query statuses.

    Core Features:

    • A Gmail-based interface
    • Unlimited shared inboxes
    • Shared drafts
    • Email tags
    • Notes

    Pricing:

    Hiver offers three pricing plans: Lite, Pro, and Elite.

    Plan Pricing
    Lite $20/user/month
    Pro $50/user/month
    Elite $80/user/month

    LiveAgent

    Website Liveagent.com
    Ranking 4.5 out of 5
    Best for Businesses managing multi-channel messages
    Free Trial Available
    Top Email Organisation & Management Tools - LiveAgent
    Top Email Organisation & Management Tools – LiveAgent

    LiveAgent is a customer service software that offers various email management tools to streamline responses. It’s a shared inbox that combines and organizes emails, calls, live chats, and social media messages in one place. The software provides features like automatic ticket routing, automation rules, filtering, and real-time typing view, making it ideal for businesses managing multi-channel messages.

    Core Features:

    • Unlimited email addresses
    • Shared inbox
    • Email templates
    • Email tags
    • Built-in CRM

    Pricing:

    LiveAgent offers four different pricing plans: Small, Medium, Large, and Enterprise.

    Plan Pricing
    Small $9/agent
    Medium $29/agent
    Large $49/agent
    Enterprise $69/agent

    LiveAgent Product Tour

    Zoho

    Website Zoho.com
    Ranking 4.4 out of 5
    Best for Enterprise businesses
    Free Trial Available
    Top Email Organisation & Management Tools - Zoho
    Top Email Organisation & Management Tools – Zoho

    Zoho offers a software suite that includes email hosting with top-notch security and surveillance. Its email management features include shared inboxes, workflows, collaboration tools, and integration with calendars. Zoho also provides email groups and email streams for efficient team collaboration.

    The Sustainable Success Story of Zoho Without Investors!
    From a humble beginning in a small apartment to be a $1 Billion Startup, Zoho’s startup journey has been interesting and successful! Here’s a glimpse into it!
    StartupTalkyMandagiri Praveen Kumar Reddy

    Core Features:

    • A shared inbox
    • Unlimited collaboration
    • Task management
    • Email groups

    Pricing:

    Zoho offers three different pricing plans: Mail Lite, Mail Premium, and Workplace.

    Plan Pricing
    Mail Lite $1/user/month
    Mail Premium $4/user/month
    Workplace $3/user/month

    Klaviyo

    Website Klaviyo.com
    Ranking 4.6 out of 5
    Best for Ecommerce brands looking for email marketing tools
    Free Plan Available
    Top Email Organisation & Management Tools - Klaviyo
    Top Email Organisation & Management Tools – Klaviyo

    Klaviyo is an email marketing tool designed for ecommerce brands. It helps personalise messages using customer data and offers advanced segmentation capabilities. Klaviyo enables businesses to create automated workflows based on customer behavior and provides AI-driven optimization tools for proactive messaging.

    Core Features:

    • Segmentation
    • Automated workflows
    • Analytics
    • Templates
    • Lists

    Pricing:

    Klaviyo offers three pricing plans: Free, Email, Email and SMS.

    Plan Pricing
    Free $0/month
    Email $45/month
    Email and SMS $60/month

    Mailerlite

    Website Mailerlite.com
    Ranking 4.7 out of 5
    Best for Growing businesses
    Free Trial Available
    Top Email Organisation & Management Tools - Mailerlite
    Top Email Organisation & Management Tools – Mailerlite

    Mailerlite is an email marketing tool that provides intuitive solutions for complicated email tasks. It helps businesses create email campaigns, landing pages, and sign-up forms to grow their email lists. The software offers email automation builders, A/B testing, dynamic email content, and advanced email analytics. It can be used as an email management software for small businesses.

    Core Features:

    • Unlimited monthly emails
    • Email support
    • Templates
    • An email automation builder

    Pricing:

    Mailerlite offers four different pricing plans: Free, Growing Business, Advanced, and Enterprise. Below is the pricing for the monthly plan.

    Plan Pricing
    Free $0/month
    Growing Business $10/month
    Advanced $20/month
    Enterprise Contact Sales

    By choosing the right email management software for your teams and for your personal use, you can streamline your email processes and provide better customer service, facilitate communication, and attract better prospects, overall. The top 10 options listed above offer a range of features and functionalities to suit businesses of all sizes and needs. However, before signing up for the right tool, it is important to be clear about your requirements, consider the features offered by each software, and choose the one that aligns best with your business goals and objectives.

    Front

    Website Front.com
    Ranking 4.6 out of 5
    Best for Team collaboration
    Free Trial Available
    Top Email Organisation & Management Tools - Front
    Top Email Management Programs – Front

    Front is a cloud-based tool that helps you organize and manage emails easily. It is perfect for teams of any size and simple to set up. You can connect it with apps like Slack to stay on top of your inbox while focusing on work. With Front, you can schedule emails to send at the best time for people in different time zones. It also offers templates for common messages and rules to automatically sort and handle emails based on their content or sender.

    Core Features:

    • Shared team inbox for better collaboration
    • Email scheduling across time zones
    • Ready-to-use message templates
    • Rules to automate email sorting and actions

    Pricing

    Plan Pricing
    Starter $25/month
    Professional $65/month
    Enterprise $105/month

    Front offers three paid plans: Starter (around $25 per user/month) for small teams, Professional (about $65 per user/month) with advanced analytics and more features, and Enterprise (about $105 per user/month) for large organizations with unlimited automation and AI tools. A free trial is available, and annual billing offers discounted rates.

    Conclusion

    Choosing the right email organization and management tool can save time, reduce inbox clutter, and improve team productivity. The tools listed above, ranging from simple inbox organizers like SaneBox to powerful collaboration platforms like Front and HubSpot, offer features to suit different needs. Whether you’re a small business, a growing startup, or a large enterprise, there’s a solution here to help you streamline communication and stay on top of your emails. Pick the one that best fits your workflow and start managing your inbox smarter, not harder.

    FAQs

    What is Email management software?

    Email management software is a tool that enables businesses to send, reply, track, and organise emails efficiently. It helps businesses manage large volumes of incoming and outgoing messages, whether for internal IT support teams, external customer service support requests, or email marketing campaigns.

    What are the benefits of having email management software?

    With email management software, businesses can benefit from increased productivity, scalable marketing, sales, service solutions, and enhanced security.

    What are the top email management and organising tools?

    Below are the top email management and organising tools:

    • HubSpot
    • Help Scout
    • Zendesk
    • Brevo
    • Hiver
    • LiveAgent
    • SaneBox
    • Zoho
    • Klaviyo
    • Mailerlite

  • Top Email Marketing Tools and Platforms: Best Email Campaign Software for Startups and Businesses

    The products and services offered by a company are what make for its business. But what opens new doors for the growth of a business is its marketing.

    During the traditional days of commerce, businesses used to spend a lot of money on their marketing. It involved giving ads on the radio, television, and more. No doubt, these ways are still relevant for some. But, with the changing times and increased levels of modernization, new ways of marketing are preferred. These include email marketing, social media marketing, influencer marketing, etc.

    One such form that has now been in use for quite a long time is Email Marketing. It is a simple and effective marketing strategy that every business likes to invest in.

    Nowadays, many email marketing tools are available in the market, which makes email marketing simplified. So, if you are someone who needs to reach out to your potential customers or existing customers via email, we have compiled a list of the top 11 amazing email marketing tools that you can use to simplify your work.

    But before you proceed, have a look at some of the important strategies mentioned below that experts suggest for the success of any email marketing campaign.

    Email Marketing- An Overview

    Email marketing is one of the most prominent strategies of modern marketing. It means sending emails to a targeted audience to market your product or services. Such emails include information related to advertisements, the launch of something new, discounts and offers, coupons, newsletters, and more. Simply, this technique means making use of emails for commercial purposes to induce sales.

    Certain points should be kept in mind while indulging in this strategy. For example-

    • Always keep your content clear, concise, and interesting.
    • Create an intriguing headline. This is what will grab the audience’s attention and make them open your email.
    • Include all the details that you think are relevant for the audience to know about.
    • Keep the design mobile-friendly, since a large number of people use their phones to open the mail.

    All this included in the strategy can help a business attract new potential customers. Also, it helps in maintaining the existing ones.

    Best Email Marketing Tools

    S.No Company Key Features Email Marketing Focus
    1 Mailchimp Automation, Templates, A/B Testing All types of businesses
    2 HubSpot CRM Integration, Workflows, Analytics Inbound marketing & sales
    3 SendinBlue SMS + Email, Marketing Automation, Segmentation Small to medium businesses
    4 EngageBay CRM + Email Marketing, Sales Automation Small businesses & startups
    5 Keap CRM, Marketing Automation, Lead Management Small businesses & service-based
    6 Drip E-commerce Focus, Automation, Personalization E-commerce businesses
    7 Moosend Automation, Analytics, Templates SMBs and eCommerce
    8 MailJet Transactional + Marketing Emails, API Access Developers and marketers
    9 iContact Easy Email Creation, Autoresponders Small and mid-sized businesses
    10 Campaign Monitor Drag & Drop Editor, Analytics, Segmentation Agencies and SMBs
    11 SendPulse Multi-channel: Email, SMS, Web Push Multi-channel marketers
    12 Omnisend SMS + Push + Email, Pre-built eCommerce Flows E-commerce businesses
    13 Zoho Campaigns Templates, Segmentation, CRM Integration Small businesses & Zoho users
    14 Klaviyo Advanced Segmentation, SMS, Native Integrations E-commerce businesses
    15 Email Octopus Amazon SES Powered, Simple Interface Budget-friendly email marketing

    Number of Emails Sent and Received Per Day Worldwide
    Number of Emails Sent and Received Per Day Worldwide

    Mailchimp

    Foundation Year 2001
    Rating 8.1 out of 10
    Starting Plan Free
    Mailchimp - Best Email Marketing Tool
    Mailchimp – Best Email Campaign Tools

    It is one of the greatest service providers when it comes to email marketing. Mailchimp helps small businesses, entrepreneurs, and brands with their commercial marketing.

    Mailchimp Tutorial for Beginners

    Mailchimp’s Major Features Include:

    • Email creation tools, like templates and layouts.
    • Tools for creating ads and landing pages. Create ads with Mailchimp Ad Builder. Users can start running ads through Mailchimp by connecting their digital ad platforms, like Facebook, Instagram, etc., to Mailchimp.
    • Audience Management options.
    • Tools for automating emails.

    Mailchimp Pricing Plans

    Essential 770 INR/month
    Standard 1,150 INR/month
    Premium 23,000 INR/month

    Mailchimp’s pricing plans start free of cost and also offer paid plans under the names Essential (770 INR/month), Standard (1,150 INR/month), and Premium (23,000 INR/month). One can select depending on their requirements.

    SendinBlue

    Foundation Year 2007
    Rating 7.1 out of 10
    Starting Plan Free
    SendinBlue - Top Email Marketing Software
    SendinBlue – Top Email Marketing Platforms

    SendinBlue offers not just amazing Email marketing tools, but also several others like Chat, SMS marketing tools, CRM, and tools for designing landing pages and running Facebook ads. SendinBlue is a perfect option for SMBs (small and midsize businesses).

    SendinBlue Email Marketing Tool’s Major Features Include:

    • Get access to Interesting email templates or design emails from scratch to reflect your brand identity.
    • Advanced Email personalization options.
    • Save your contacts in SendinBlue, Group them according to different criteria, and target them in different styles for better conversion.
    • Accurate Statistics that help you improve your email marketing campaigns.

    SendinBlue Pricing Plans

    Lite 1,510 INR/month
    Premium 3,895.5 INR/month
    Enterprise Custom Plan

    SendinBlue offers an unpaid plan. Other plans with more features include Lite (1,510 INR/month), Premium (3,895.5 INR/month), and Enterprise (a custom plan according to the requirement). The prices mentioned are for a monthly email volume of 20k. Prices will increase with the increase in email volume.

    Here is a screenshot of SendinBlue’s Pricing Plans and the features covered under these pricing plans-

    SendinBlue Pricing Plans and the features under these pricing plans
    SendinBlue Pricing Plans and the features under these pricing plans

    HubSpot

    Foundation Year 2005
    Rating 8.5 out of 10
    Starting Plan Free
    Hubspot - email marketing platform
    Hubspot – Email Marketing Platform

    It is the most favorable preference for many when it comes to email marketing. HubSpot is a great platform that helps companies expand their business and acquire a strong consumer base via marketing. Hubspot has a lot to offer. Email marketing, landing page design, ad management, analytics, SEO tools, social media tools, content creation tools, helpdesk tools, Content management tools, and operations software are some of the tools offered by Hubspot.

    How to Master Email Marketing

    Here, let’s have a look at some of the features of the email marketing tools by Hubspot.

    Features of Hubspot Email Marketing Tool:

    • Goal-based email templates and free templates to choose from.
    • Drag and drop editors that help you customize your emails.
    • Personalize emails on the basis of Subscribers’ lifecycle stage and other available parameters.
    • Hubspot email marketing tool is connected to the Hubspot CRM so that your email marketing campaigns are designed based on your customer data.

    Hubspot Pricing Plans

    Starter $ 45/month
    Professional $800/month
    Enterprise $3,200/month

    Hubspot offers many of its services in its free-of-cost plan. It also offers more professional email marketing packages. Pricing Plans for Hubspot’s Marketing Hub( which includes email marketing and other marketing-related tools) are Starter ($ 45/month), Professional ($800/month), and Enterprise ($3,200/month) when billed annually.

    HubSpot Pricing
    HubSpot Pricing

    HubSpot Business Model: How does HubSpot Make Money
    HubSpot is a platform that offers cloud-based software for inbound marketing, sales, and customer service. Here’s a detailed look at how it makes money.
    StartupTalkyDamini Bhandary

    EngageBay

    Foundation Year 2017
    Rating 7.5 out of 10
    Starting Plan Free
    Engagebay - Email Marketing Software
    Engagebay – Best Email Marketing Software

    Engagebay offers a reasonable packaged deal that offers you solutions for marketing and sales, CRM, and Customer service. The platform is most suitable for small businesses.

    Features of Engagebay Email Marketing Tool:

    • Choose from a wide array of email marketing templates or create your own personalized template.
    • Drag and drop email builder with text editors and design elements to help you create engaging emails.
    • Easily track the performance of your email marketing campaigns.
    • Email automation options.

    Engagebay Pricing Plans

    It offers a free plan. Other email marketing packages include:

    Basic $10.39 per user/month
    Growth $27.99 per user/month
    Enterprise $55.99 per user/month

    Basic – $10.39 per user/month when paid Biennially. Growth – $27.99 per user/month when paid Biennially. Pro- $55.99 per user/month when paid Biennially.

    Here is a screenshot of the Pricing Plans of the Engagebay email marketing tool, and the features offered under each plan-

    Engagebay Marketing Tools - Pricing Plans
    Engagebay Email Marketing Tool – Pricing Plans

    Keap

    Foundation Year 2001
    Rating 8.3 out of 10
    Starting Plan $59 per month
    Keap - top email marketing tool
    Keap – top email marketing tools

    Keap is a popular name in the field of email marketing services. It is like a package deal that will deal with all your marketing demands. Besides an amazing email marketing tool, Keap also offers a bundle of solutions like E-commerce and payments, Reporting, analytics, CRM, Appointment Scheduling solutions, and more.

    Features of Keap – Best Email Marketing Tools Include:

    • Contact segmentation options.
    • Options for sending Automated and personalized emails.
    • Beautiful Templates.
    • A/B testing, reporting, and analytics features ensure that the email campaign becomes a success.

    Keap Pricing Plans

    Pro $129/month
    Max $199/month
    Classic Custom Plans

    It provides a free trial of its services for fourteen days. Keap offers 3 email marketing service packages – Pro, Max, and Classic. Pro Plans cost $129/month when paid annually, and Max Plans cost $199/month when paid annually. The Classic Plan is for big companies, and the price is customized as per the needs of the business. The screenshot below shows the features offered under Pro and Max Plans-

    Keap Pricing Plans
    Keap Pricing Plans | Best Email Marketing Service

    Drip

    Foundation Year 2012
    Rating 7.9 out of 10
    Starting Plan $19 per month
    Drip email marketing tool
    Drip – Best Email Marketing Platforms

    Drip develops mailing software that will help you expand your audience and sales. It focuses on developing strong relationships with B2C customers. The main aim is to associate the company’s order management system with the marketing system to ensure better sales.

    Major features of Drip email marketing tools are:

    • Tools to create interesting branded emails.
    • Users can automate emails by using Drip’s pre-built playbooks based on e-commerce best practices. Users can also design their own flow of mail from scratch.
    • Powerful email segmentation and personalization options.
    • Unlimited testing options that let users test their email marketing campaigns based on various parameters like subject line, email copy, discount options, and more.

    Drip Pricing Plans

    Free 14 Days
    Monthly $39 per month

    One can try its service free of cost for fourteen days. After that, its email marketing packages start from $39 per month. This price will vary as per the contacts on your list.

    Drip Pricing plans
    Drip Pricing plans

    Moosend

    Foundation Year 2011
    Rating 8.7 out of 10
    Starting Plan $9 per month
    Moosend - email marketing platform
    Moosend – best email marketing tools for startups

    Another popular name on the list is this Moosend, the email marketing service provider. If you want to create effective email campaigns conveniently then Moosend is here for you. Its web interface is so easy to understand that it will make you feel like an expert in the field. This is an affordable email marketing option for startups.

    Moosend email marketing tool features-

    • An advanced personalization option that lets users personalize the emails based on customer behavior.
    • Tools to create marketing automation emails that reach customers at the right time.
    • Easy and advanced customer segmentation options.
    • Testing options that let users master the craft of email marketing.

    Moosend Pricing Plans

    Free 13 Days
    Pro $9 (per month)
    Enterprise Custom Plans

    One can try it for free for the first thirty days. Thereafter, it suggests a Pro plan for $9 (per month). The price ranges according to the number of contacts. It also offers custom email marketing services packages for enterprises.

    Below is a screenshot showing the Pricing plans of Moosend when paid annually –

    Moosend Pricing Plans
    Moosend Pricing Plans

    How to design Drip Email Campaign ?
    In this article, we discuss the strategies to apply drip email campaign according to your needs.
    StartupTalkyRishabh Rathi

    MailJet

    Foundation Year 2010
    Rating 6.2 out of 10
    Starting Plan Free
    Mailjet - email marketing software
    Mailjet – email marketing software

    Mailjet helps companies with their marketing strategy by improving mailing and its efficient monitoring after being sent.

    Mailjet – Best Email Marketing Tool Features:

    • A user-friendly Email editor to let users create engaging emails.
    • Build beautiful emails with the team through real-time collaboration.
    • Design responsive emails that can be easily viewed across all screens.
    • Email Automation workflows are designed for customers at various stages in the customer journey.
    • 70+ third-party integrations.

    Mailjet Pricing Plans

    Free $0/Month
    Pro $15/Month
    Premium $25/Month

    It offers a free plan. Other plans include Essential ($15/mo) and Premium ($25/mo), under which users can send up to 15000 emails/month. With the increase in the number of emails, charges also increase. There is also a custom plan.

    Mailjet Pricing Plans
    Mailjet Pricing Plans

    iContact

    Foundation Year 2003
    Rating 8.4 out of 10
    Starting Plan Free
    iContact - email marketing tool
    iContact – best email marketing tools for small business

    iContact offers email marketing software that helps in expanding the potential growth of firms. It provides the best email delivery services all around the world and is a great preference for many small and medium-sized businesses.

    iContact email marketing software Features:

    • Easily import contacts from other platforms.
    • Email Scheduling options.
    • Automation based on conditions and customer engagement behavior.
    • Easy process of designing re-engagement campaigns for disengaged customers,

    iContact Pricing Plans

    Free $0/Month
    Advanced Plan $23/month

    It provides a free plan for people to try its services. iContact’s Advanced Plan starts at $23/month for 1500 emails. Price increases with an increase in the number of emails.

    iContact Pricing Plans
    iContact Pricing Plans

    Campaign Monitor

    Foundation Year 2004
    Rating 8.1 out of 10
    Starting Plan Free
    Campaign Monitor - Top Email Marketing Platform
    Campaign Monitor – Top Email Marketing Platform

    Another name on the list is Campaign Monitor. It is your go-to solution for creating successful email campaigns. The platform is used by many renowned names like Coca-Cola, Disney, BuzzFeed, and more. It enables you to create and send emails in a way that gives great results.

    Campaign Monitor Features:

    • Drag and drop email builder that lets users customize the emails as per their needs.
    • Create responsive emails that look great across devices.
    • Manage the templates in teams. Your teammates can edit only those parts for which he has
    • Option to connect email marketing with SMS marketing.

    Campaign Monitor Pricing Plan

    Free $0/Month
    Basic $9/Month
    Unlimited $29/Month
    Premier $149/Month

    It enables people to try its services for free. It comes with three monthly plans: Basic ($9), Unlimited ($29), and Premier ($149). While the Basic plan allows 2500 Emails, the Unlimited and Premier plans can send unlimited emails.

    Top 12 Best Email Tracking Tools and Software 2025 | Best Email Tracking Apps & Analytics
    Discover the best free email tracking tools and software for Outlook and Gmail. Track email opens, clicks, and engagement with top email tracking apps and analytics tools to boost your email performance.
    StartupTalkyAbinaya Arangarajan

    SendPulse

    Foundation Year 2015
    Rating 8.1 out of 10
    Starting Plan Free
    SendPulse - Email Marketing Tool
    SendPulse – Email Marketing Tool

    It is an automated platform which is another important name on the list of email marketing software tools. It integrates artificial intelligence to make its services more efficient. It can automatically boost the core metric of email and newsletter opening rates.

    Important Features of SendPulse Are:

    • An email editor that lets users design email templates without any technical knowledge.
    • Automation 360 is a feature that lets users manage emails, web push notifications, and SMS to customers easily to create a good customer experience.
    • Tag individuals on your mailing list so that personalized messages can be sent to your contacts.

    SendPulse Pricing

    Free $0/month
    Standard $6.40/month
    Pro $7.68/month
    Enterprise $10.75/month

    SendPulse email delivery service can be tried in a free-of-cost plan. Plans with more advanced features include Standard, which costs $6.40/month, Pro, which costs $7.68/month, and Enterprise, which costs $10.75/month, when paid annually. SendPulse also has Pay-as-you-go plans, where users pay a fixed price for every email sent.

    Omnisend

    Foundation Year 2014
    Rating 8.5 out of 10
    Starting Plan Free
    Omnisend - Email Marketing Tool
    Omnisend – Email Marketing Service Providers

    Omnisend is an email marketing tool made for eCommerce businesses. It helps online stores send emails, SMS, and push notifications to customers. With ready-made workflows, like cart abandonment emails, business owners can set up campaigns quickly. It also offers popups like regular sign-up forms, wheel of fortune popups, and more, so there’s no need for extra tools.

    Key Features:

    • Email, SMS, and push notifications
    • Facebook custom audience integration
    • Marketing automation
    • Pre-built eCommerce workflows

    Top 10 Email Organisation & Management Tools
    In this article, we will explore the top 10 email management tools available for service teams and anyone looking to manage their mails better.
    StartupTalkyRishi Mundra

    Omnisend Pricing

    Free $0/month
    Standard $11.20/month
    Pro $41.30/month

    Zoho Campaigns

    Foundation Year 2008
    Rating 8.0 out of 10
    Starting Plan Free
    Zoho Campaigns - Email Marketing Tool
    Zoho Campaigns – Email Marketing Tool

    Zoho Campaigns is part of Zoho’s powerful marketing suite, offering an easy-to-use email marketing solution with great design templates. It’s simple to navigate, has a fast editor with features like video, polls, and direct Unsplash image uploads, plus good segmentation options. However, the free plan is quite limited; there are no automations, A/B testing, or scheduling, and the email allowance has been reduced.

    • Easy-to-use email editor
    • Wide range of email and form templates
    • Image uploads directly from Unsplash
    • Integration with other Zoho apps

    Zoho Campaigns Pricing

    Free $0/month
    Standard $5/month
    Pro $8/month

    Klaviyo

    Foundation Year 2012
    Rating 8.6 out of 10
    Starting Plan Free
    Klaviyo - Email Marketing Tool
    Klaviyo – Top Email Marketing Services

    If you have an online store, it’s smart to use an email marketing tool that works well with your eCommerce platform.

    Klaviyo is one of the top tools made especially for eCommerce marketing. It is used by over 100,000 online businesses. Setting it up is simple because it connects easily with platforms like Shopify, WooCommerce, and Magento. Klaviyo also offers powerful features to help online stores send better emails and boost sales.

    Key Features:

    • Easy integration with Shopify, WooCommerce, Magento, and more
    • Advanced email automation for eCommerce
    • Powerful segmentation to target the right customers
    • Detailed analytics and reporting

    Klaviyo Pricing

    Free $0/month
    Email + SMS $60/month
    Email $45/month

    Email Octopus

    Foundation Year 2014
    Rating 8.2 out of 10
    Starting Plan Free
    Email Octopus - Email Marketing Tool
    Email Octopus – Tools for Email Marketing

    After Mailchimp, EmailOctopus is another popular email marketing tool. It was originally built using Amazon SES, which handles the email delivery behind the scenes. Now, you don’t have to use Amazon’s servers—you can use EmailOctopus like any other newsletter service.

    With EmailOctopus, you can have up to 2,500 subscribers for free and send up to 10,000 emails every month. If you connect your own Amazon account, you can also get up to 3,000 free emails per month for the first year.

    Key Features:

    • Built on Amazon SES for reliable delivery
    • Option to use Amazon’s free email quota
    • Simple and easy-to-use interface
    • Basic automation and segmentation features

    EmailOctopus Pricing

    Free $0/month
    Pro $9/month

    Conclusion

    Marketing is so powerful that it can make a business or even break it. Selecting the right marketing strategy and its right execution is always important. The above-mentioned are the popular email marketing software tools that will help in making your email marketing process simple yet efficient. One can select any of the mentioned tools and their plans depending on the requirements.

    FAQs

    What is Email Marketing Software?

    Email marketing software enables users to create, send, and track emails to their list of subscribers.

    Which are the best email marketing tools?

    HubSpot
    Mailchimp
    Drip
    iContact
    Campaign Monitor
    Keap
    SendPulse
    MailJet
    Moosend
    SendinBlue

    Which is the best affordable option for email marketing?

    Moosend, is the best affordable option for email marketing for startups.

    Which email marketing software is best for small businesses?

    SendinBlue, is the most suitable email marketing software for startups and small businesses.

    What are the 4 types of marketing emails?

    Newsletters, Acquisition, Retention and Promotional are 4 types of popular email marketing campaigns.

    Is email marketing the same as CRM?

    CRM helps you manage the relationship with you current and prospective customer. Whereas, email marketing uses automated marketing tools to help you reach customers cost-effectively.
    An email marketing tool feeds data to the CRM.

  • Top 12 Best Email Tracking Tools and Software 2025 | Best Email Tracking Apps & Analytics

    You’ve received multiple emails from various brands; for example, Swiggy sent you an email about its exciting offers on particular products. Yes, that is how company email marketing works! But how do you know if the recipient of your emails has opened them? Is it to their liking? Will they issue a call to action in response to the emails that you have sent? What if they are our business potential customers?

    When you hit send bulk email, these questions appear in your head for the following minute. That is why email monitoring solutions were created to track emails in order to make business decisions.

    What Is an Email Tracking Software?

    Email tracking software is a tool that lets you know when someone opens your email and clicks on links inside it. It helps you understand how people interact with your emails. This way, you can see which emails work best and which don’t. Many businesses use it to improve their email campaigns and reach more customers. It works with popular email services like Gmail and Outlook, making it easy to track your messages.

    How Does Email Tracking Work?

    Email tracking tools work, whereby an input image embedded within the email is generally used by an email tracking system. This pixel is activated when your lead opens the email, providing you with information such as when it was viewed, from which device it was accessed, how many times the prospect opened your email, and so on.

    This implies you now have real-time information about what occurred to your email, which can help you decide what to do next. You may think, that tracking a person’s email would be illegal, but guess what? No, it’s not! It is totally fine to track the recipient’s email only if you are working from the business’s perspective.

    These email analytics tools are quite helpful for your business because they make things quicker as well as simple.

    # Tool Platform Best For
    1 Right Inbox Gmail Email scheduling & reminders
    2 SalesHandy Gmail, Outlook Email tracking & automation
    3 Yesware Gmail, Outlook Sales teams & outreach
    4 Streak Gmail CRM inside Gmail
    5 ContactOut Chrome, LinkedIn, Gmail Finding email contacts
    6 Hunter Chrome, LinkedIn, Gmail Email finding & verification
    7 HubSpot Gmail, Outlook, Chrome, LinkedIn All-in-one CRM & marketing
    8 MailChimp Gmail, eCommerce platforms, APIs Email marketing & automation
    9 KickBox Gmail, Outlook, Mailchimp, APIs Email verification services
    10 Cirrus Insights Gmail, Outlook, Salesforce Salesforce email integration
    11 Zoho CRM Gmail, Outlook, Zoho Suite CRM & sales management
    12 Mailtrack Gmail Email tracking for Gmail

    Right Inbox

    Feature Details
    Tool Right Inbox
    Rating 4.7/5
    Free Trial Yes (14 days)
    Right Inbox - Best Email Tracking Tools
    Right Inbox – Best Email Tracking Tools

    Right Inbox is one of the best email tracking software, which has various features that could work effectively and efficiently for your email marketing. This tool looks after scheduling & setting reminders for those emails that should be sent later, mail merge, recurring emails, and to make tracking every step after clicking the send option. Right Inbox was founded by Sunjan Patel, which was later bought by Ramp ventures for an undisclosed amount in 2018.

    Features of Right Inbox:

    • Set reminders for those emails, which should be sent later.
    • Private notes
    • Can send follow-up emails.
    • Personalize and optimize effective email templates.
    • Recurring emails
    • CRM sync
    • Smart links previews
    • Mail merger
    • Email tracker

    Pricing of Right Inbox :

    • Free for a 30-day trial
    • $7.95 per month for professionals
    • $6.95 per month for teams

    SalesHandy

    Feature Details
    Tool SalesHandy
    Rating 4.6/5
    Free Trial Yes (14 days)
    Saleshandy - Best Email Tracking Tools
    Saleshandy – Best Email Tracking Tools

    SalesHandy was established by Piyush Patel and Dhruv Patel in 2015 as an email tracking Saas, which has 98% accuracy as per sources in tracking emails for the business.

    Features of SalesHandy :

    • Cold emailing
    • Email tracking for Gmail & Outlook
    • Real-time notifications for the email sent
    • Campaign segmentation
    • Communication management
    • AB testing available
    • Third-party integrations
    • Lead capture
    • Available prospecting tools
    • Email finder
    • Auto follow-ups
    • Email deliverability
    • Email templates

    Pricing of SalesHandy :

    • For basic use, it has a free version
    • For individuals – $9 per month with a 14-day free trial
    • For teams – $22 per month

    Best Free Email Finder & Lookup Tools to Find Any Email Address Instantly
    Find any email address fast with the best free email finder and lookup tools. Discover top email search engines, lookup services, and email finder tools to boost your outreach.
    StartupTalkyRishabh Rathi

    Yesware

    Feature Details
    Tool Yesware
    Rating 4.4/5
    Free Trial Yes (14 days)
    Yesware - Best Email Tracking Tools
    Yesware – Best Email Tracking Tools

    Yesware was launched a decade ago by Matthew Bellows, Rajat Bhargava, and Cashman Andrus, with an aim to bring improvement in sales promotion. And the software achieved many good things so far from having nearly 2000 users to over more than 800,000 users now. Yesware provides email tracking, customizable templates, an email scheduler, a meeting booker, and CRM integration to Gmail and Outlook users.

    Features of Yesware :

    • Email tracking
    • Multi-channel campaigns
    • Attachment tracking
    • Email templates
    • Salesforce integration
    • Outlook add-ons
    • Reporting and analytics
    • Gmail Chrome extensions

    Pricing of Yesware :

    • $15 per month for pro users.
    • $35 per month for professional use.
    • $65 per month for the enterprise.

    Streak

    Feature Details
    Tool Streak
    Rating 4.5/5
    Free Trial Yes (14 days)
    Streak - Best Email Tracking Tools
    Streak – Best Email Tracking Tools

    One of the fastest email tracking platforms is Streak, which is able to track your recipient behaviour towards the email you have sent in 30 seconds right from Gmail. This software helps to get things done easily, from getting a notification on the recipient viewing your emails, improving your response rate, and saving time by sending emails to those recipients who have viewed your last mail and responding to it.

    Features of Streak:

    • CRM
    • Email tracking in an organized manner
    • Mail merge
    • Thread splitter
    • Send later
    • Email Sharing
    • Snippets

    Pricing of Streak:

    • For individuals, free for a month
    • For solo, $15 per month For Pro, $49 per month.
    • For enterprise, $129 per month.

    ContactOut

    Feature Details
    Tool ContactOut
    Rating 4.3/5
    Free Trial Yes (limited credits)
    ContactOut - Best Email Tracking Tools
    ContactOut – Best Email Tracking Tools

    ContactOut is the leading provider of contact information for professionals. With ContactOut, you can find email addresses, phone numbers, and social media profiles for millions of people. ContactOut also offers a suite of tools to help you research and connect with potential contacts. It is the perfect tool for anyone who needs to build a professional network or expand their business.

    Features of ContactOut:

    • Email campaigns
    • Contact multiple people at once
    • Data Enrichment
    • Unlimited searches using its Search Portal
    • LinkedIn sourcing

    Pricing of ContactOut:

    • Free plan for 40 contacts/month
    • Personal plan for $29/month
    • Professional plan for $99/month
    • Recruiter plan for $199/month
    • Team plan (customized pricing)
    Download Contactout Chrome Extension

    Hunter

    Feature Details
    Tool Hunter
    Rating 4.6/5
    Free Trial Yes (25 searches/month)
    Hunter - Best Email Tracking Tools
    Hunter – Best Email Tracking Tools

    Hunter is a mail tracker software, that helps to track a particular business’s email address within a fraction of a second. By this means, you could get to discover the company’s domain, and secure a decent score in getting leads, by sending emails to certain verified emails. Moreover, Hunter bestows public sources that you can check along with the last discovery dates of an email.

    Features of Hunter:

    • Domain Search
    • Email finder
    • Email verifier
    • CRM
    • TechLookup
    • Google Sheets add-on
    • Author Finder
    • MailTracker
    • Email templates
    • Chrome extensions and many add-ons

    Pricing of Hunter:

    • Up to 25 searchers and 50 email verifications are included in the free trial.
    • 500 searchers and 1000 email verifications for $49 per month.
    • 2500 searchers and 5000 email verifications for $69 per month.
    • For $139 each month, you get 10,000 searchers and 20,000 email confirmations.
    • Enterprise for 30,000 searchers and 60,000 searchers costs $399 per month.

    Top Creative Ways to Reduce Email Newsletter Unsubscribe Rates
    Are people unsubscribing your newsletters?. Here are top tips to retain customers and avoid customers from unsubscribing your newsletter.
    StartupTalkyMuskaan Kapoor

    HubSpot

    Feature Details
    Tool HubSpot
    Rating 4.5/5
    Free Trial Yes (CRM and basic tools free)
    HubSpot - Best Email Tracking Tools
    HubSpot – Best Email Tracking Tools

    HubSpot provides marketing and sales software, with each Hub having its own email tracking tools customized to the needs of marketers and salespeople. The HubSpot Sales Hub keeps track of email openings and engagement and imports that data into your CRM. A/B testing emails is supported by the Marketing Hub, and full-funnel tracking helps you assess the long-term impact of your email marketing campaigns.

    Features of HubSpot:

    The main features of HubSpot are:

    • Free Online Form Builder
    • Free Landing Page Builder
    • Free email marketing tools
    • Ads Software
    • Exit intent forms
    • Pop up forms
    • Blog software
    • Project management software
    • Social media management software
    • Marketing automation software
    • Marketing analysis and dashboard software
    • SEO marketing software
    • Site search
    • Dedicated IP address
    • Scroll box
    • Call to action
    • Google Ads

    Pricing of HubSpot:

    For all of their software, HubSpot provides free options. For both the Marketing and Sales Hubs, paid options start at $50 per month.

    MailChimp

    Feature Details
    Tool MailChimp
    Rating 4.4/5
    Free Trial Yes (Free plan available)
    Mailchimp - Best Email Tracking Tools
    Mailchimp – Best Email Tracking Tools

    Mailchimp is the original email marketing platform, but they’ve since expanded to include a range of other marketing automation tools and channels. However, their early roots are still visible. They provide strong email marketing solutions, such as A/B testing, robust email analytics, and all the email automation capabilities you need to develop for your business.

    Features of Mailchimp:

    • Email Designer
    • Reports
    • MailChimp Editor
    • Social Sharing
    • Custom Forms
    • Email Client Testing
    • Mobile Signup Forms
    • RSS-to-Email
    • MailChimp Mobile
    • MailChimp Coupon Scanner
    • Campaign Archives
    • Merge Tags
    • MailChimp Snap
    • Automation
    • Social Profiles
    • Integrations
    • MailChimp VIPs
    • SMS for Events
    • Geolocation
    • Segmentation and Groups
    • Multi-User Accounts
    • A/B Testing
    • Delivery by Time Zone
    • Spam Filter Diagnostics
    • Email Beamer
    • Subscriber Profiles
    • Email Delivery
    • Email Templates

    Pricing of Mailchimp:

    Mailchimp has a free plan that is limited in scope. Paid options for up to 500 contacts start at $9.99 per month.

    KickBox

    Feature Details
    Tool Kickbox
    Rating 4.6/5
    Free Trial Yes (100 free email verifications)
    Kickbox - Best Email Tracking Tools
    Kickbox – Best Email Tracking Tools

    Sending emails to misspelt or non-existent email addresses is the quickest way to ruin your email marketing efforts. Kickbox integrates with leading marketing automation and email marketing platforms to double-check email addresses before sending. Kickbox boosts email marketing ROI by spotting misspelt addresses. Users’ geolocation, open timing, devices, and email clients are all included in the detailed information they give.

    Features of Kickbox :

    The main features of kickBox are:

    • Reporting/Analytics
    • API
    • Activity Dashboard
    • Activity Tracking
    • Bulk Email Verification
    • Campaign Analytics
    • Catch-all Server Detection
    • Click Tracking
    • Data Verification
    • Disposable Email Detection
    • Domain Check
    • Drag & Drop
    • Email Management
    • Email Marketing
    • Email Tracking
    • Engagement Tracking
    • Event-Triggered Actions
    • List Management
    • Mailing List Management
    • Real-Time Analytics
    • Recipient Validation
    • Reporting & Statistics
    • Reporting/Analytics
    • Secure Data Storage
    • Single Email Verification
    • Spam Blocker
    • Syntax Check
    • Third-Party Integrations

    Pricing of Kickbox :

    Kickbox charges based on the number of verifications, with 500 verifications starting at $5.

    Cirrus Insights

    Feature Details
    Tool Cirrus Insight
    Rating 4.3/5
    Free Trial Yes (14 days)
    Cirrus Insight - Best Email Tracking Tools
    Cirrus Insight – Best Email Tracking Tools

    Cirrus Insight isn’t like the other email tools on our list in that it’s essentially a sales tool that’s run and managed totally within your email inbox. Because they place such a strong emphasis on email, they provide sophisticated email tracking and analytics, as well as less usual capabilities such as attachment tracking and email templates.

    It also syncs with Salesforce and your calendar, making meeting scheduling a breeze.

    Features of Cirrus Insight:

    • Analytics
    • Open Rates
    • Link Activity
    • Attachment Activity
    • Customizations
    • Email Platform Integration
    • Email Scheduling
    • Notifications
    • Email Categorization
    • Templates
    • Integrated Workflows
    • Task Management
    • Email Tracking/Automation
    • CRM Integration
    • Repeatability and Reportability
    • Content Management
    • Workflow Management
    • Workflow Performance
    • Sales Coaching and Insights

    Pricing of Cirrus Insight:

    Monthly fees begin at $27 per user.

    11 Best Email Marketing Software Tools You Can Use
    Here is a list of the best email marketing software tools to use in 2024 to simplify and streamline the email marketing process of your business.
    StartupTalkyMuskaan Kapoor

    Zoho

    Feature Details
    Tool Zoho CRM
    Rating 4.4/5
    Free Trial Yes (15 days)
    Zoho - Best Email Tracking Tools
    Zoho – Best Email Tracking Tools

    Marketing Plus, email, Bigin (a pipeline CRM for small firms), and social media management are just a few of the marketing tools available with Zoho. Their detailed email tracking allows you to see who opens your emails, how they interact with them, and where they are being opened. A/B testing is also supported by Zoho, allowing you to determine the most effective subject lines, CTAs, and other features. Autoresponders, drag-and-drop workflows, and dynamic emails are among the other features.

    Features of Zoho:

    • Online Office
    • Control Panel
    • Email and CRM
    • Advanced Features
    • Anywhere Access
    • Migration Options
    • Organized Inbox
    • iOS and Android Apps
    • Powerful Search
    • Calendar and Tasks
    • Multiple Account
    • Instant Chat
    • Email Policies
    • Integration
    • Multiple Domain
    • Folders and Labels
    • Unlimited Groups

    Pricing of Zoho:

    A limited Free plan is available from Zoho Campaigns. Paid plans start at $3 per month for 250 email credits or $7 per month for unlimited email credits.

    Mailtrack

    Feature Details
    Tool Mailtrack
    Rating 4.5/5
    Free Trial Yes (Free basic plan)
    Mailtrack – Best Email Tracking Tools

    You can schedule, track, and check your email campaigns, share documents, and ask for signatures all from your browser. It also has features like click tracking and works with CRM and other apps. Mailtrack is easy to use and light on your device. It has apps for iPhone, Android, and a Chrome extension. There is a free version with limited features, and you can get more by choosing a paid plan.

    Conclusion

    Emailing used to be fraught with doubt. There doesn’t have to be any with email tracking software. You can use email monitoring to see when your prospects open your emails and when you should follow up.

    Both organizations and customers gain from email tracking. Businesses can use email tracking to efficiently traverse their inbox, communicate effectively, and create and maintain valuable relationships.

    Customers can respond to emails without worrying about getting bombarded with follow-up emails or phone calls. That’s why we created this list of best email tracking tools and software to help organizations thrive by empowering both sides of the email marketing process. These are some of the best tools available; choose the one that best suits your needs.

    FAQs

    What is the best email tracking tool?

    Mailchimp, HubSpot, Hunter, Streak, and Zoho are some of the best email tracking tools.

    What is an email tracking tool?

    An email tracking tool tracks the email and provides information like open rates, the time the mail was opened, and the location the mail was opened.

    What is the best free email tracker?

    Mailtrack, Saleshandy, MixMax, and Streak were some of the best free email trackers.

    What are tools that provide free email tracking service?

    Some popular tools that offer free email tracking are Mailtrack, HubSpot Email Tracking, Yesware, Mailtag, and Streak. These tools work with Gmail and Outlook to let you know when your emails are opened and links are clicked. They provide real-time notifications and basic tracking features at no cost, helping you understand how your emails perform.

    What are the promonent Email tracking apps?

    Here are some popular email tracking apps like Mailtrack, Yesware, HubSpot Sales, Streak, Mailtag, SalesHandy, Right Inbox, and Cirrus Insight. These apps help you track when your emails are opened and links are clicked, making it easier to see how your messages perform.

    Which are the free Email tracking software for Outlook?

    Some free email tracking software for Outlook includes HubSpot Sales, Mailtrack, Yesware, SalesHandy, and Mailtag.

    Which are the best email tracking for gmail?

    Some of the best email tracking tools for Gmail are Mailtrack, Yesware, HubSpot Sales, Streak, and SalesHandy.

  • Powerful Tools for Effortless Lead Generation on Your Website

    Lead generation is more than just collecting contacts. It’s about actively connecting with people who care about your offerings. It’s your key to build marketing that hits home, turning every interaction into a potential win. 

    Although the number of businesses competing for the attention of web visitors is growing astronomically, things are getting even more intense. Certainly, every business wants an effective lead-generation program that can drive sales by turning prospects into customers. 

    In this article, you’ll learn more about lead generation and the most effective and effortless tools that will help you generate leads on your website.

    Why is Lead Generation Important?

    Lead generation is key to business growth as it attracts potential customers into the sales funnel, driving revenue and profitability. Without a lead generation strategy, businesses risk losing potential customers to competitors who actively engage them.

    This loss leads to a harmful ripple effect, including, but not limited to, reduced sales, slower growth, and a diminished understanding of market trends and customer needs.

    What is Lead Generation Software & Tool?

    As the name implies, lead generation software is a collection of tools to help you generate leads through a variety of mediums: blogs, social media press, ads, landing pages, chatbots, webinars and much more.

    Some platforms include several necessary features together, but you will probably find that some of them could be thorough in some areas important for lead generation, but not so successful in others.

    Best Lead Generation Tools

    Let’s discuss some of the best lead-generation tools available to help you generate leads for your business.

    Leadfeeder
    Hubspot
    Seizelead 
    Leadforensics
    Datanyze
    Marketo
    Growbots
    Happilo
    OptinMonster
    Intercom
    Everwebinar
    LeadPages
    Hootsuite
    SendBlaster
    ActiveCampaign
    Google Analytics
    Leadformly

    Leadfeeder

    WEBSITE www.leadfeeder.com
    Rating 4.3
    Free Trial Yes
    Best For B2B marketers, sales teams, and agencies seeking to identify anonymous website visitors, enrich lead data, and enhance account-based marketing strategies.
    Leadfeeder - Tools for Effortless Lead Generation
    Leadfeeder – Tools for Lead Generation

    Leads generation tools that can collect and analyze data on your prospects, to identify their unique identifiers like email addresses, company names, etc. It combines with Google Analytics to inform you who visited your site within the last thirty days and provides contact details if applicable.

    This tool helps you to reconnect to your website visitors who do not contact you to enquire about your offer and also at the right time for your potential leads in your sales pipeline. The pricing of Leadfeeder is from $55/month with a 14-day free trial.

    Hubspot

    WEBSITE www.hubspot.com
    Rating 4.5
    Free Trial Yes
    Best For Businesses of all sizes seeking an all-in-one, AI-powered platform for marketing automation, CRM, sales enablement, customer service, and content management.
    HubSpot - Tools for Effortless Lead Generation
    HubSpot – Tools for Lead Generation

    HubSpot enables you to run both inbound marketing flywheels and funnel from the beginning to the end. It is meant to give instrumentations for content management, social media marketing, web analytics, and search engine optimization.

    Similarly, it gives you lead generation through one of the many available tools on the platform and their captivation through kickback emails. HubSpot is a platform that is meant for inbound marketing and sales and which gives you visibility of all the touchpoints within the context of your brand interaction with each lead.

    Seizelead 

    WEBSITE www.seizelead.com
    Rating 4.3
    Free Trial Yes
    Best For Marketers, startups, and SMBs aiming to convert website visitors into leads using customizable, no-code widgets and real-time analytics.
    Seizelead - Tools for Effortless Lead Generation
    Seizelead – Tools for Lead Generation

    You can customize 100+ widgets in just 3 minutes with Seizelead. With the help of multiple targeting options, you can show popups at the right time. It also allows you to sync your CRM data with the help of autoresponders. 

    The topmost features of Seizelead are—marketing automation, A/B testing, lead capture, email marketing, and live chat. Seizelead has a free, basic, and pro plan. Moreover, to new users, it offers a one-time 15% discount.

    Leadforensics

    WEBSITE www.leadforensics.com
    Rating 4.4
    Free Trial Yes
    Best For B2B sales and marketing teams aiming to identify anonymous website visitors, enrich lead data, and enhance account-based marketing strategies.
    LeadForensics - Tools for Effortless Lead Generation
    LeadForensics – Tools for Lead Generation

    LeadForensics will let you know the IP address of your website visitors and this data will be revealed even if they never filled out the inquiry form.

    As a result, the unique identification leads to an increase in the number of targeted leads that businesses receive and increases the business lead’s conversion rate.

    LeadForensics ensures no hot lead on your website goes tracked untracked, since only a few may fill your inquiries.

    Datanyze

    WEBSITE www.datanyze.com
    Rating 3.8
    Free Trial Yes
    Best For B2B sales and marketing teams seeking to identify anonymous website visitors, enrich lead data, and enhance account-based marketing strategies.
    Datanyze - Tools for Effortless Lead Generation
    Datanyze – Tools for Lead Generation

    Datanyze turns B2B firms’ technological insights into a “formula” to identify and achieve their most strategic deals. It is focused on sales outbound, and it is developed to boost the company’s efficiency in evaluating prospective customers.

    It has a key feature that gives you the ability to see the tech stacks of your prospects and find new prospects by the technology they use.

    It is probably (the only) tool that you can research accounts and also build prospects and find emails that work seamlessly with quite several sales communication platforms & CRM.

    Marketo

    WEBSITE www.marketo.com
    Rating 4.1
    Free Trial Yes
    Best For Mid-sized to enterprise B2B marketing teams seeking advanced marketing automation, AI-driven personalization, and robust lead management capabilities.
    Marketo - Tools for Effortless Lead Generation
    Marketo – Tools for Lead Generation

    Marketo is an integrated marketing automation suite that is focused on ABM and other functions, such as SEO and content creation. The dynamic marketing automation solutions of the company empower businesses, marketers and sales teams to create campaigns to engage prospects and existing customers.

    Marketo provides a cool front-to-back platform, which includes lead scoring, lead management, email marketing automation and analytics. The features affect the price you will get you need. You need to contact the support team, and you will be provided with the pricing information.

    Growbots

    WEBSITE www.growbots.com
    Rating 4.7
    Free Trial Yes
    Best For B2B sales and marketing teams seeking AI-driven outbound automation, personalized multichannel outreach, and access to a vast prospect database.
    Growbots - Tools for Effortless Lead Generation
    Growbots – Tools for Lead Generation

    Growbots could be the first platform with such an extensive suite of outbound sales. And yet, it can provide a means to generate and track leads all while integrating with your CRM.

    In the self-description, it is dubbed as ‘AI for sales’, hence it uses clever rules and an extensive database of contacts for smart outbound lead generation. Pricing for Growbots is available quote-based, as well as a free trial period.

    Best AI Lead Generation Tools
    Explore the best AI lead generation tools that help boost sales with smart automation, personalized outreach, and data-driven insights.
    StartupTalkyRishi Mundra

    OptinMonster

    Website Optinmonster.com
    Rating 4.2 out of 5
    Free Trial Not Available
    Platforms Supported Web
    Best For Lead generation, Conversion optimization, Website engagement
    OptinMonster - lead generation tool
    OptinMonster – Tools for Lead Generation

    OptinMonster is a powerful lead generation and conversion optimization software designed to help businesses increase website engagement and capture valuable leads. It offers a suite of tools and features that enable users to create visually appealing and effective opt-in forms, pop-ups, slide-ins, and other types of interactive elements.

    One of the best onsite popup and slide-in marketing solutions is provided by OptinMonster, which enables you to design beautiful lead-generation popup campaigns. Over 50 popup templates are available in the tool’s drag-and-drop popup builder.

    You can effortlessly target the visitors at the right time to generate the most leads using OptinMonster’s remarkably focused targeting and segmentation algorithms, along with A/B testing and personalization features. More importantly, it provides seamless integration of other email marketing tools with itself.

    OptinMonster Pricing Plans

    Plan Yearly Price
    Basic $9/month
    Plus $19/month
    Pro $29/month
    Growth $49/month

    Intercom

    Website www.intercom.com
    Rating 4.5 out of 5
    Free Trial Available
    Platforms Supported Web, Android, iPhone/iPad
    Best For Making internet business personal
    Intercom tool for lead generation
    Intercom – Tools for Lead Generation

    Intercom is a customer messaging platform that enables businesses to communicate and engage with their customers in a personalized and meaningful way. It offers a suite of tools that allows companies to communicate with their customers through various channels such as in-app messages, emails, chat, and more. Intercom’s platform helps businesses to better understand their customers’ needs, provide timely support, and build strong relationships.

    You can now speak directly to the potential leads who are browsing your website, thanks to Intercom. Whenever your website visitors satisfy specific criteria, you can build up rules to show messages to them.

    Then, a member of your team can engage website visitors in direct conversation or even start a video chat right in the live chat window. Intercom has a lot of possibilities, including the ability to gather customer feedback, understand concerns, and generate leads from website visitors.

    How it works: Intercom for customer support

    Intercom Pricing Plans

    Plan Yearly Price
    Starter Starting From $74/month
    Pro Custom Pricing
    Premium Custom Pricing

    EverWebinar

    Website www.everwebinar.com
    Rating 3.9 out of 5
    Free Trial Not Available
    Platforms Supported Web
    Best For Automated webinars, Online presentations, Lead generation
    EverWebinar - best lead generation tool
    EverWebinar – Tools for Lead Generation

    EverWebinar is a robust webinar automation solution that seeks to assist you in creating targeted email marketing lists. With EverWebinar, you can design and automate the playback of your recorded webinars at specified intervals to simulate the live event for users. Even if you decide to replay a webinar a dozen times each day, the aim is to enhance engagement and participation by alerting users that the upcoming webinar is about to start.

    This tool is particularly useful for businesses looking to generate leads, educate their audience, and showcase products or services through webinars without the constraints of scheduling live sessions.

    EverWebinar Pricing Plans

    Plan Price
    Yearly $499 (billed annually)
    Biennial $874 (billed every 2 years)

    LeadPages

    Website www.leadpages.com
    Rating 3.9 out of 5
    Free Trial Available
    Platforms Supported Web
    Best For Creating landing pages and lead generation
    Leadpages - lead generation software
    Leadpages – Tools for Lead Generation

    Leadpages is a powerful tool that facilitates lead generation by enabling businesses to create highly optimized and conversion-focused landing pages. With Leadpages, users can easily design and customize landing pages without any coding knowledge, using its user-friendly drag-and-drop interface. These landing pages are designed to capture visitors’ attention and encourage them to take specific actions, such as signing up for newsletters, downloading resources, or requesting more information. Leadpages also offers various templates, A/B testing capabilities, and integration with email marketing platforms, making it easier for businesses to drive engagement and capture valuable leads. Through its features and functionality, Leadpages streamlines the lead generation process and enhances the chances of converting website visitors into potential customers.

    Leadpages Pricing Plans

    Plan Yearly Price Monthly Price
    Standard $37/month $49/month
    Pro $74/month $99/month
    Advanced Custom Pricing Custom Pricing

    Top 20 Best Sales Prospecting Tools to Use in 2023
    Converting a prospect into a buyer is not easy. Here are top sales prospecting tools to help you automate this process and help you generate leads.
    StartupTalkyAbinaya Arangarajan

    Hootsuite

    Website www.hootsuite.com
    Rating 4.4 out of 5
    Free Trial Available
    Platforms Supported Web, Android, iPhone/iPad
    Best For Social media management, Scheduling, Analytics
    Hootsuite - lead generation software
    Hootsuite – Tools for Lead Generation

    Hootsuite is a comprehensive social media management platform that helps businesses streamline and enhance their social media presence. It facilitates lead generation by enabling businesses to effectively manage their social media presence. Through social listening, engagement, content sharing, and lead magnet promotion, Hootsuite helps identify and attract potential leads. By strategically using social media platforms and analytics, businesses can capture contact information, nurture relationships, and convert leads into customers. Hootsuite’s comprehensive suite of tools streamlines these processes, making it a valuable asset for effective lead generation strategies.

    How to Use Hootsuite in 15 Minutes

    Hootsuite Pricing Plans

    Plan Price
    Professional ₹1,915/month
    Team ₹7,540/month
    Business ₹61,500/month
    Enterprise Custom Pricing

    SendBlaster

    Website www.sendblaster.com
    Rating 3.9 out of 5
    Free Trial Available
    Platforms Supported Windows
    Best For Email marketing, Newsletter campaigns, Email list management
    SendBlaster - lead generation software
    SendBlaster – Tools for Lead Generation

    A simple and easy bulk email sender, SendBlaster enables you to compose emails by tweaking templates from its collection and sending them to an unlimited number of users. SendBlaster’s main selling point is that for a one-time price, you can send an infinite number of emails to an unlimited amount of users.

    SendBlaster contributes to lead generation by providing a user-friendly platform for effective email marketing campaigns. With its features for creating and sending personalized email campaigns, businesses can reach potential leads directly in their inboxes. SendBlaster allows you to manage and segment your email lists, enabling targeted communications that resonate with specific audiences. By crafting compelling email content and tracking recipient engagement through analytics, businesses can nurture leads and guide them through the conversion journey. The platform’s automation and scheduling capabilities further optimize lead nurturing efforts, making SendBlaster a valuable tool for generating and converting leads through strategic email campaigns.

    SendBlaster Pricing Plans

    Plan Price
    Free $0
    SendBlaster Pro $129.00

    ActiveCampaign

    Website www.activecampaign.com
    Rating 4.6 out of 5
    Free Trial Available
    Platforms Supported Web, Android, iPhone/iPad
    Best For Email marketing, Marketing automation, CRM, Lead scoring
    ActiveCampaign - lead generation software
    ActiveCampaign – Tools for Lead Generation

    ActiveCampaign is a versatile marketing automation and customer relationship management (CRM) platform that aids businesses in managing their leads, nurturing customer relationships, and driving conversions. With the help of ActiveCampaign, you can monitor every time a lead interacts with your website and utilize that information as a trigger for email marketing campaigns. Additionally, you can create email campaigns to nurture cold leads back into warm leads or automatically follow up with them every few months.

    ActiveCampaign supports lead generation by allowing businesses to capture leads through customizable forms and landing pages. It offers automation features that help segment leads based on their interactions and behaviors, ensuring tailored communication. The platform’s email marketing capabilities enable businesses to deliver relevant content to leads at the right time, increasing engagement and nurturing relationships. Lead scoring features help prioritize and focus efforts on the most promising leads. Through seamless integration with CRM and data-driven insights, ActiveCampaign empowers businesses to efficiently manage leads and guide them through the sales funnel for improved lead generation and conversion rates.

    ActiveCampaign Sales Plan Pricings

    Plan Yearly Price
    Plus $19/user/month
    Professional $49/user/month
    Premium Custom Pricing

    Google Analytics

    Website Analytics.google.com/analytics/web/provision
    Rating 4.7 out of 5
    Free Trial Available
    Platforms Supported Web, Android
    Best For Website analytics, Tracking user behavior, Data-driven insights
    Google Analytics - online lead generation tool
    Google Analytics – Tools for Lead Generation

    Google Analytics is still one of the most effective tools introduced by Google at free of cost. When GA and Google Ads are integrated, you have a powerful system for monitoring the effectiveness of landing pages and creating remarketing lists that will entice prospects back to your site.

    Google Analytics plays a crucial role in lead generation by providing invaluable insights into website visitor behavior and interactions. By tracking user journeys, sources of traffic, and engagement metrics, businesses can identify which channels and content are driving the most valuable leads. Google Analytics enables the measurement of conversion goals, such as form submissions or sign-ups, offering a clear understanding of lead generation effectiveness. By analyzing user demographics, interests, and behavior flow, businesses can tailor their marketing strategies to target specific audiences and optimize user experiences.

    With GA, you can optimize your landing pages, your advertising strategy, and other areas of your site for improved performance with precise insights into where your visitors are coming from and what they do on your site.

    Google Analytics Pricing Plans

    Google Analytics is Free to use.

    7 Must-Have AI Sales Tools to Boost Your Sales Strategy in 2025
    Discover the best AI sales tools for 2025 that will transform your strategy, boost efficiency, and skyrocket your revenue.
    StartupTalkyRishi Mundra

    Leadformly

    Website Leadformly.com
    Rating 3.5 out of 5
    Free Trial Available
    Platforms Supported Web
    Best For Lead generation forms, Conversion optimization, Improving form submissions
    Leadformly - tool for lead generation
    Leadformly – Tools for Lead Generation

    Leadformly is a conversion optimization tool and it assists you in maximizing conversions on your online forms. Although there are many form builder tools available, only a small number of them offer the form analytics capabilities you want to track performance and improve your forms.

    Leadformly offers information from analytics on the user activities that are important for conversion. It offers you the resources you need to identify the problems and either correct them or discard them, as opposed to just giving you stats like form completion rates that show you how badly your form is performing.

    Leadformly Pricing Plans

    Leadformly offers pay as you grow pricing i.e, $179/month for 2k leads per month when paid annually.

    Conclusion

    The best lead generation tools offer a powerful range of capabilities to optimize customer engagement, capture data, and drive conversions. These tools empower businesses to effectively connect with potential customers, understand their behaviors, and guide them toward becoming loyal clients.

    When considering lead generation, you have various options to explore. You can select the tools or combinations that align with your brand’s needs, keeping in mind goals, budget, scope, and target audience. Experiment with some free tools to gauge their functionality. The success of your B2B lead generation strategy relies on the resources you utilize. Without the right platforms, you might waste valuable time and effort that could otherwise be directed towards more productive revenue-generating activities.

    FAQs

    What is lead generation?

    Lead generation is the process of obtaining potential customers to increase future sales or revenue.

    What is the goal of lead generation?

    The goal of lead generation is to convince potential buyers to take the required action, such as paying you or purchasing what you are selling, rather than just visiting your website.

    What is a good lead generation tool?

    A successful lead generation tool is a software that makes it simple to gather quality leads without having to perform a boatload of coding manually.

    What are some of the tools to improve lead generation?

    OptinMonster, Intercom, LeadPages, Everwebinar, Hootsuite, ActiveCampaign, Leadformly, Datanyze, etc. are some of the best tools to improve lead generation.

    Why do businesses need lead generation software?

    Lead generation software streamline the process of attracting, engaging, and converting potential customers. They enhance efficiency, provide valuable insights, and help businesses grow their customer base.

    How do I choose the right lead generation software for my business?

    Consider your specific goals, target audience, budget, and the features each tool offers. Test out different software and assess how well they align with your brand’s needs.

    How do lead generation tools improve conversion rates?

    Lead generation tools provide features like customizable forms, automated follow-ups, and lead nurturing campaigns that help businesses engage with prospects at various stages, ultimately increasing the chances of conversion.

  • Best AI Lead Generation Tools

    Lead Generation is essential for any business. Afterall, what’s a business without a list of potential customers 0r clients who can convert? For anyone looking to boost their sales, a lead generation tool is a must. For those confused and looking for a solution, we’ve got some exciting news for you! The world of lead generation tools is evolving rapidly, and we’re here to guide you through the best options available. These tools are changing the game, making it easier than ever to connect with potential customers and boost your sales.

    In this article, we’ll take a closer look at five top-notch lead generation tools that are making waves in the business world. From Zoho CRM’s small business-friendly approach to Conversica’s AI-driven personalised engagement, we’ve got something for everyone. We’ll see how these tools can help you with everything from building a strong sales pipeline to real-time website visitor engagement. Here we go!

    Zoho CRM

    AI Tool Zoho CRM
    Launched 2005
    Rank 4.1 out of 5
    Best for Small and Medium-Sized Businesses
    Free Trial Available
    Best AI Lead Generation Tools - Zoho CRM
    Best AI Lead Generation Tools – Zoho CRM

    We’re excited to introduce you to Zoho CRM, a game-changer for small and medium-sized businesses looking to supercharge their lead generation efforts. This powerful tool has become the backbone of many successful companies, and we’re here to show you why.

    Zoho CRM Features

    Zoho CRM is packed with features that make it a top choice for teams aiming to enhance customer experience and boost their business. Here’s what we love about it:

    • Comprehensive customer relationship management
    • Sales and marketing automation
    • Built-in AI sales assistant (Zia)
    • Sales pipeline management
    • Analytics and reporting
    • Customization options

    What’s really impressive is how Zoho CRM can adapt to your business needs. We’ve seen companies increase their internal productive information sharing by 15 to 25% after implementing Zoho. It’s not just about managing contacts; it’s about creating an ecosystem of apps that work together seamlessly.

    Zoho CRM Pricing

    One of the things we appreciate most about Zoho CRM is its straightforward and budget-friendly pricing. Let’s break it down for you:

    Plan Pricing
    Standard Plan $14 per user/month
    Professional Plan $23 per user/month
    Enterprise Plan $40 per user/month
    Ultimate Plan $52 per user/month
    1. Standard Plan: $14 per user/month, includes sales forecasting and calendar booking.
    2. Professional Plan: $23 per user/month, with unlimited custom reports and dashboards.
    3. Enterprise Plan: $40 per user/month, featuring advanced forecasting and the Zia AI Sales Assistant.
    4. Ultimate Plan: $52 per user/month, offers increased caps on many limited actions.

    We find that Zoho’s pricing beats many of its competitors, especially for small teams or those just starting with CRM. It’s a breath of fresh air compared to the complex pricing structures of some other big players in the market.We’ve found that Zoho CRM shines brightest for small to medium-sized businesses. Its intuitive interface means you can start selling quickly, without needing extensive technical knowledge. Plus, the customisation options allow you to tailor the CRM to fit your unique business processes.

    LeadIQ

    AI Tool LeadIQ
    Launched 2015
    Rank 4.2 out of 5
    Best for Pipeline Generation Teams
    Free Trial Free plan available
    Best AI Lead Generation Tools - LeadIQ
    Best AI Lead Generation Tools – LeadIQ

    We’re excited to introduce you to LeadIQ, a game-changer in the world of pipeline generation. This powerful tool has become the go-to choice for sales teams looking to supercharge their prospecting efforts. Let’s dive into what makes LeadIQ stand out from the crowd.

    LeadIQ Features

    LeadIQ offers a comprehensive suite of features designed to streamline your sales process:

    1. Identify: Find and capture accurate contact data in one click, syncing it directly to your CRM and sales tools.
    2. Track: Stay on top of key account and contact changes, helping you time your outreach perfectly.
    3. Scribe: Generate personalised, complete sales emails using AI technology.
    4. Refresh: Keep your Salesforce data accurate with automatic enrichment.
    5. Contact Tracking: Know when your champions, buyers, and decision-makers change jobs.

    What we love about LeadIQ is its smart B2B database. It’s built to work alongside LinkedIn, performs real-time verification, and constantly adds high-demand contact data based on user searches. This means you’re always working with the most up-to-date information.

    LeadIQ Pricing

    LeadIQ offers a range of pricing options to suit different needs and budgets:

    Plan Pricing
    Free $0
    Essential $36/month
    Pro $79/month
    Enterprise Contact sales
    1. Free Plan: $0 – Perfect for trying out the basic features.
    2. Essential Plan: $36 per month – Ideal for individual sales professionals.
    3. Pro Plan: $79 per month – Best for teams looking for advanced features.

    We appreciate that LeadIQ doesn’t charge a setup fee, making it easier for teams to get started without a hefty upfront investment.

    We’ve found that LeadIQ truly shines for outbound sales teams focused on building pipeline. Its ability to find accurate B2B contact data, track key accounts, and write personalised emails with AI makes it a powerhouse for prospecting. The platform’s integration with critical sales and CRM platforms means you’ll spend less time juggling tools and more time generating leads.

    What’s really impressive is how quickly teams see results with LeadIQ. According to G2 reviews, users often report getting more pipeline and ROI in six months or less – that’s twice as fast as comparable vendors! This rapid return on investment is thanks to LeadIQ’s better data quality, easy-to-use workflows, and hassle-free integrations.

    10 Best Lead Generation Software And Tools To Use In 2023
    Lead generation tools streamline the process of attracting, engaging, & converting potential customers. Here is list of top lead generation tools.
    StartupTalkyPriya Rajendran

    HubSpot

    AI Tool HubSpot
    Launched 2006
    Rank 4.4 out of 5
    Best for Sales and Marketing Automation
    Free Trial Free plan available
    Best AI Lead Generation Tools - Hubspot
    Best AI Lead Generation Tools – Hubspot

    We’re excited to introduce you to HubSpot, a powerhouse in the world of customer relationship management (CRM) and marketing automation. This all-in-one platform has revolutionised the way businesses handle their sales, marketing, and customer service needs.

    HubSpot Features

    HubSpot offers a comprehensive suite of tools designed to help businesses of all sizes grow and thrive. Here’s what we love about it:

    1. Marketing Hub: This helps us run successful inbound marketing campaigns, attracting visitors and turning them into leads and customers.
    2. Sales Hub: We can boost productivity, shorten deal cycles, and centralise all sales activities with this powerful tool.
    3. Service Hub: This streamlines customer service interactions, offering features like knowledge bases and chatbots.
    4. CMS Hub: We can build professional-looking websites without coding experience, thanks to the drag-and-drop editor.

    What’s really impressive is HubSpot’s AI-powered tools throughout the platform. These help us generate content, personalise emails, and gain data-driven insights, helping us to create revenue-generating campaigns.

    HubSpot Pricing

    HubSpot offers a range of pricing options to suit different needs and budgets:

    Plan Pricing
    Free tools $0
    Starter Plan $50/month
    Professional Plan $800/month
    Enterprise Plan $3,200/month
    1. Free Plan: Perfect for trying out basic features across all hubs.
    2. Starter Plan: Starts at $50/month, ideal for small teams.
    3. Professional Plan: $800/month, offering advanced features for growing businesses.
    4. Enterprise Plan: $3,200/month, providing the most comprehensive set of tools.

    We appreciate that HubSpot offers a free forever CRM plan, allowing businesses to leverage incredible tools without any hidden fees. However, it’s worth noting that as your business grows, the costs can increase quite rapidly.

    We’ve found that HubSpot truly shines in its ability to provide a comprehensive solution for businesses. Its marketing automation streamlines repetitive tasks, while its scalability offers a safe harbour for rapidly growing companies. The platform’s integration capabilities with over 1,500 apps mean we can connect with essential tools like Facebook Messenger, Gmail, Shopify, and Slack.

    However, it’s important to consider the potential drawbacks. The pricing structure can be a challenge for smaller businesses or those on a tight budget. Additionally, the lack of flexibility in contracts and limited live support for free users might be deal-breakers for some.

    In our experience, HubSpot is an excellent choice for businesses looking for a powerful, all-encompassing CRM and marketing automation solution. Its user-friendly interface and comprehensive features make it a top contender in the world of lead generation tools.

    ZoomInfo

    AI Tool ZoomInfo
    Launched 2020
    Rank 4.4 out of 5
    Best for B2B Database and Intelligence
    Free Trial Free plan available
    Best AI Lead Generation Tools - Zoominfo
    Best AI Lead Generation Tools – Zoominfo

    We’re excited to introduce you to ZoomInfo, a game-changer in the world of B2B intelligence and lead generation. As one of the most extensive contact and company-level intelligence databases, ZoomInfo has revolutionised the way businesses approach their go-to-market strategies.

    ZoomInfo Features

    ZoomInfo offers an impressive array of features that make it a powerhouse for sales and marketing teams:

    1. Comprehensive Database: With over 321 million active professionals and 104 million companies, ZoomInfo provides unparalleled access to B2B data.
    2. Advanced Search Philtres: We love how easy it is to find the right prospects using ZoomInfo’s detailed search options.
    3. Real-time Alerts: Stay on top of important changes and opportunities with timely notifications.
    4. Integration Capabilities: ZoomInfo seamlessly connects with popular CRMs and marketing automation tools, streamlining your workflow.
    5. Intent Data: Gain valuable insights into buyer behaviour and purchasing signals.

    What really sets ZoomInfo apart is its SalesOS platform. This all-in-one solution helps us find buyers based on Ideal Customer Profiles (ICP), access advanced company attributes, and obtain accurate contact information. We’ve found it incredibly useful for prospecting, data augmentation, and lead qualification.

    ZoomInfo Pricing

    When it comes to pricing, ZoomInfo takes a customised approach. While this means there’s no one-size-fits-all price tag, it allows for flexibility based on your specific needs. Here’s what we’ve learned about their pricing structure:

    • Pricing is quote-based and varies depending on features, licences, and credit usage.
    • ZoomInfo offers a free plan called ZoomInfo Lite, which includes 25-100 credits for the first month.
    • For standard plans, the cost is tailored to each business based on factors like the number of users, contact volume, and industry.

    While the lack of transparent pricing might be frustrating for some, we’ve found that the customised approach ensures you’re only paying for what you need. It’s worth noting that the average annual expenditure is around $30,000, but this can vary significantly based on your requirements.

    We’ve found that ZoomInfo truly shines in its ability to provide qualified leads and streamline the lead generation process. Its vast database and advanced features have saved us countless hours that would otherwise be spent on manual prospecting. However, it’s important to consider the investment required, both in terms of cost and time. While the ROI can be significant, smaller businesses or those with limited resources might find the initial setup and ongoing costs challenging.

    In our experience, ZoomInfo is an excellent choice for businesses serious about scaling their B2B sales and marketing efforts. Its comprehensive data and powerful features make it a top contender in the world of lead generation tools.

    Future Trends in Online Lead Generation
    Improve your website potential in 2024 with the top future online lead generation trends. To know the 10 top trends, keep reading!
    StartupTalkyRinky Moolchandani

    Conversica

    AI Tool Conversica
    Launched 2007
    Rank 4.5 out of 5
    Best for Personalised Customer Engagement
    Free Trial Free plan available
    Best AI Lead Generation Tools - Conversica
    Best AI Lead Generation Tools – Conversica

    We’ve found that Conversica is revolutionising the way businesses engage with their customers through AI-driven personalised interactions. It’s not just another chatbot; it’s a sophisticated Conversational AI Platform that’s been battle-tested across billions of real-world interactions over more than a decade.

    Conversica Features

    Conversica’s platform is powered by state-of-the-art Generative AI technology, offering a range of solutions designed to unlock revenue opportunities throughout the customer lifecycle. Here are some key features we’ve noticed:

    1. Revenue Digital Assistants (RDAs): These AI-powered virtual assistants work alongside human teams, handling conversations from initial interest to true opportunity status.
    2. Powerfully Human Technology: The platform ensures conversations feel natural and authentic, mimicking human interaction rather than relying on rigid scripts.
    3. Omni-channel Support: Conversica supports multilingual and multi-channel conversations, ensuring a global reach and enriched interactions.
    4. Intelligent Automation: With over 50 intent models, RDAs understand complex exchanges, respond to non-standard requests, and determine the next best action with 98% accuracy.
    5. Self-learning AI Models: The platform is informed by billions of human interactions, constantly improving through machine learning and deep learning.

    We’ve been particularly impressed with how Conversica’s RDAs can engage, validate, and qualify 100% of prospects with personalised outreach, ensuring no opportunity is overlooked or underworked.

    Conversica Pricing

    While Conversica doesn’t publicly disclose its pricing structure, we’ve gathered some information:

    • The starting price is around £1,499
    • There’s no setup fee
    • A free trial is available
    • A free/freemium version is offered
    • Premium consulting and integration services are available

    We recommend reaching out to Conversica directly for a customised quote based on your specific business needs. In our experience, Conversica has proven to be a game-changer for businesses looking to supercharge their customer engagement. We’ve seen it deliver impressive results, with companies reporting significant increases in lead engagement and conversion rates. For instance, an enterprise information management company using Conversica’s two-way marketing automation solution was able to catch deals over holiday weekends that would have otherwise slipped through the cracks.

    What truly sets Conversica apart is its ability to go beyond one-way nurture blasts, allowing businesses to engage leads on a deeper level.

    As Jim Kaskade, CEO of Conversica, puts it, “Marketers can finally go beyond the one-way nurture blasts to engage leads on a deeper level, allowing them to talk ‘WITH’ their audiences instead of talking ‘AT’ them.”

    Conclusion

    As we’ve explored the leading AI lead generation tools, it’s clear that these innovative solutions are having a profound influence on how businesses connect with potential customers. In the end, the choice of tool depends on your specific business needs and goals. Whether you’re a small startup or a large enterprise, there’s a solution out there to help you streamline your lead generation process and drive growth. To stay up-to-date with the latest in AI and business tech, head over to StartupTalky’s Instagram handle for more memes, reels, and amazing content. Also, don’t forget to check out our other AI tool listicles for great insights.

    FAQs

    What are the best AI Lead Generation tools?

    Some of the best AI Lead generation tools are as below:

    • Zoho CRM
    • LeadIQ
    • Hubspot
    • Zoominfo
    • Conversica

    Which tool is best for small and medium sized businesses for lead generation?

    Zoho CRM is best AI tool for small and medium-sized businesses looking to supercharge their lead generation efforts.

    Which tool is best for B2B sales and marketing?

    ZoomInfo is an excellent choice for businesses serious about scaling their B2B sales and marketing efforts. Its comprehensive data and powerful features make it a top contender in the world of lead generation tools.

  • 15 Best Exit-Intent Popup Plugins for WordPress That Work in 2023

    Targeted pop-up increases the conversion by 5 to 10% and when it comes to Exit overlay, the conversion rate increases more as it targets the remaining 90% of abandoning visitors. Exit-intent popup showcases the ad content to the forefront for visitors’ attention before they leave the website or the check-out process. Exit-intent popup plugins are incredibly effective in capturing leads, reducing cart abandonment, increasing user experience, and boosting email listings.

    WordPress exit intent popup plugins are the most popular and effective way to improve engagement and win back site visitors.

    How to choose WordPress Popup Plugins?
    Best Exit-Intent Popup Plugins For WordPress:

    How to choose WordPress Popup Plugins?

    WordPress popup plugins have pre-designed templates to make your job easy.  They have a user-friendly interface and a range of interactive display options that attract visitors on all devices. You can create different types of popups, modal windows, and content overlays with different trigger settings to display popups.

    An exit-intent popup plugin provides you with the right tools to quickly create exit popups to boost conversion, win over abandoning visitors, increase email subscriptions, and turn them into paying customers.

    Evaluate popular WordPress popup plugins‘ capability and ensure their behavior interaction, targeting, and personalization features to enrich users’ experiences. Also, it is crucial for the plugin to provide detailed analytics to check its impact on sales and conversions.

    Best Exit-Intent Popup Plugins For WordPress:

    OptinMonster

    Name OptinMonster
    Rating 4.2 of 5
    Free plan Not Available
    Best for Lead Generation and Email capture

    OptinMonster - Best Exit-Intent Popup Plugins for WordPress
    OptinMonster – Best Exit-Intent Popup Plugins for WordPress

    OptinMonster is a powerful WordPress popup builder for lead generation and email capture. You can set different triggers and schedules according to targeted campaigns for different pages/sections, geographical locations, traffic sources, or devices. It can also integrate with popular email marketing services. The wide range of customizable popup templates helps you to create personalized forms in diverse styles and functions. Various premium templates allow you to create campaign trigger popups with full-screen welcome mats, floating bar, page scrolling, and time-based trigger features.

    The easy drag-and-drop features to design pop-up campaigns allow you to design your popups by adding a background, color, images, and fonts for simple setup and customization. The advanced options allow extensive customization by using diverse elements such as video, images, HTML, and animations in the campaigns. It captures leads and converts abandoning visitors into subscribers and customers.

    Pricing: OptinMonster price ranges from $9 – $49 per month. You can use the basic plan with all the basic tools through the OptinMonster WordPress plugin.

    Plans Basic Plus Pro Growth
    Pricing $9/month $19/month $29/month $49/month

    TrustPulse

    Name TrustPulse
    Rating –
    Free plan Not Available
    Best for FOMO popup effect

    TrustPulse - Best Exit-Intent Popup Plugins for WordPress
    TrustPulse – Best Exit-Intent Popup Plugins for WordPress

    TrustPulse is a social-proof popup notification that enhances your email lists and boosts conversions and sales.  It is a popular plugin for WordPress used by business sites. It creates a FOMO (fear of missing out) popup effect and encourages more customers to email subscriptions and purchases. It is a SaaS app and works seamlessly with all popular website platforms including WordPress, Squarespace, Drupal, Shopify, and others. It displays real users’ activities and instantly creates a feeling of urgency to conversions or email subscriptions in site visitors.

    There are plenty of social proof plugins for WordPress that create fake social proof reviews and notifications. Users can easily notice them and then it will seriously impact the credibility and sales of a business. TrustPulse captures real-time purchases, downloads, and registrations on the site and then shows real-time purchases, activity, and signups.

    Apart from displaying sales notifications, you can also run multiple campaigns to display different kinds of activity on your site. You can redirect visitors to the signup page, and feedback page, or direct them to the product page. TrustPulse popup notification has proven a 15% boost in conversion rates.

    Pricing: TrustPulse offers various plans. The basic plan starts from $5/month to $39/month.

    Plans Basic Plus Pro Growth
    Pricing $5/month $10/month $19/month $39/month

    20 Killer Shopify Exit-Intent Popup Apps to Boost Retention
    Want to retain customers? Here are some of the best Shopify exit-intent popup tools that will surely help you retain your customers.
    StartupTalkyDev Gupta

    HubSpot

    Name HubSpot
    Rating 4.4 of 5
    Free plan Available
    Best for CRM tracker

    HubSpot - Best Exit-Intent Popup Plugins for WordPress
    HubSpot – Best Exit-Intent Popup Plugins for WordPress

    HubSpot provides a comprehensive set of marketing tools that create popups, live chats, analytics, and forms to attract, engage, and delight customers. Its intuitive, easy-to-use drag-and-drop feature and user-friendly interface create forms and popups effortlessly. You can seamlessly integrate existing forms with the HubSpot CRM and track and manage email interaction, pages visited, chat conversations, form submissions, etc with your website. The diverse range of pre-built templates offers designer forms based on user behavior.

    Pricing: The HubSpot WordPress plugin is free; the paid plan starts at $18/month. It provides essential marketing tools to engage and convert leads whereas,  the professional plan provides Comprehensive marketing software for automation, reporting, and campaigns.

    Plans Free tools Starter Professional
    Pricing $0/month $18/month $800/month

    How to connect HubSpot to WordPress

    Icegram

    Name Icegram
    Rating 2.5 of 5
    Free plan Available
    Best for Easy integration with Email Marketing

    Icegram - Best Exit-Intent Popup Plugins for WordPress
    Icegram – Best Exit-Intent Popup Plugins for WordPress

    Icegram helps you to create opt-in forms, call-to-action buttons, and email options to target customers and grow your email list efficiently. Icegram popup plugin lets you create diverse popup forms in varied styles for displaying them on different pages of your website. This plugin provides multiple targeting options such as page-level targeting, time-based targeting, user-based targeting, and device-based targeting and increases your conversions. It can easily integrate with email marketing services like MailChimp, AWeber, ConstantContact, CampaignMonitor, iContact, etc. You can create different popups, opt-in forms, notification bars, subscription forms, slide-ins, etc.

    Pricing: Icegram’s basic plan is free for users but premium add-ons cost a minimum of $129 per year.

    Plans Starter Pro Max
    Pricing $0/year $129/year $229/year

    Bloom

    Name Bloom
    Rating 4.6 of 5
    Free plan Not Available
    Best for Elegant Themes

    Bloom - Best Exit-Intent Popup Plugins for WordPress
    Bloom – Best Exit-Intent Popup Plugins for WordPress

    Bloom is a popular WordPress popup plugin from Elegant Themes (the oldest WordPress theme shop). Using Bloom, you can easily create beautiful popup forms on your WordPress dashboard, itself. It provides 100 customizable built-in templates and a simple drag-and-drop popup maker to create a huge range of design and trigger features. However, too many options also make the user interface confusing. It does offer an exit-intent popup so the targeting has only basic features.

    Pricing: Elegant Themes membership starts at $89 a year. The users can also go for lifetime access by paying $249.

    Plans Yearly access Lifetime access
    Pricing $89/year $249 1-time

    Sumo

    Name Sumo
    Rating 4.1 of 5
    Free plan Available
    Best for Reduce cart abandonment

    Sumo - Best Exit-Intent Popup Plugins for WordPress
    Sumo – Best Exit-Intent Popup Plugins for WordPress

    Sumo is a free popup plugin for WordPress that allows you to add more popups, a marketing tool kit, shortcuts for e-commerce, and an ROI-focused dashboard to your website. Its exit-intent popups help site owners collect more emails and reduce cart abandonment. It has different styles and templates that allow you to change images, texts, button colors, background colors, etc. The basic A/B tracking feature sees the analytics of pop-up conversions. A free version is available with notification bars across the site.

    Pricing: Sumo offers a basic free plan and additional features cost $39/month.

    Plans Free Pro
    Pricing $0/month $39/month

    Hustle

    Name Hustle
    Rating 4.5 of 5
    Free plan 21-day free trial
    Best for Lead generation

    Hustle - Best Exit-Intent Popup Plugins for WordPress
    Hustle – Best Exit-Intent Popup Plugins for WordPress

    Hustle is an email marketing and lead generation plugin for WordPress. There are several customizable design templates with floating social bars, popups, email opt-ins, and slide-in features to personalize your marketing efforts according to the campaigns. An advanced behavioral targeting system sets different triggers and schedules according to your marketing strategy and helps increase conversions on your site. It can integrate with popular form builder plugins and create opt-in forms, call-to-actions, and popup forms in multiple styles to maximize results.

    Pricing: Hustle offers a 21-day free trial; pricing starts from $3 after the trial.

    Plans Hustle Pro
    Pricing $3/month

    Name Popup Maker
    Rating 4.6 of 5
    Free plan Not Available
    Best for Email opt-ins, lightbox popups

    Popup Maker - Best Exit-Intent Popup Plugins for WordPress
    Popup Maker – Best Exit-Intent Popup Plugins for WordPress

    Popup Maker is a free WordPress plugin offering email opt-ins, lightbox popups, slide-in popups, sticky popups, notification popups, WooCommerce upsells, and cross-sell popups. Diverse elements can be included in the popups such as videos, images, or HTML elements, individually or in combination with each other. However, you must upgrade to a premium plan to use integration and triggering features.

    Pricing: Popup Maker offers three pricing plans ranging from $87/year to $247/year. The starter plan provides only one site usage whereas the latter plans provide three and five sites usage respectively.

    Plans Start Grow Optimize
    Pricing $87/year $147/year $247/year

    Thrive Leads

    Name Thrive Leads
    Rating 4.5 of 5
    Free plan Not Available
    Best for Lead generation and email building

    Thrive Leads - Best Exit-Intent Popup Plugins for WordPress
    Thrive Leads – Best Exit-Intent Popup Plugins for WordPress

    Thrive Leads is a website popup plugin for lead generation and email list-building. The easy-to-use popup builder has multiple opt-in types such as lightbox popup, inline forms, 2-step opt-in, scroll map, slide-in forms, and customizable signup forms. You can display your WordPress exit-intent popup based on categories, tags, post types, and more.

    Pricing: It offers only one pricing plan:

    Plans Thrive Suite
    Pricing $299/year

    Top 8 Best SEO Plugins For WordPress to Use in 2023
    SEO plugin helps you improve website’s ranking and drive more traffic to your site. Here are some of the best WordPress SEO plugins to use in 2023.
    StartupTalkySourav Dey

    ConvertPlus

    Name ConvertPlus
    Rating 4.6 of 5
    Free plan Not Available
    Best for List building

    ConvertPlus - Best Exit-Intent Popup Plugins for WordPress
    ConvertPlus – Best Exit-Intent Popup Plugins for WordPress

    ConvertPlus is a user-friendly and straightforward list-building WordPress plugin.  You can create effective opt-in forms with the help of a wide range of features and easy customization options available in the ConvertPlus plugin. Many trigger features, modal popups, slide-ins, info bars, widget areas, footer, page or post content, etc, are available with easy customization and integration. The huge library of templates is highly customizable which helps you to generate more leads and more email subscribers.

    Pricing: This beautiful list-building plugin comes at an affordable price of $23 for 6 months.

    Plans ConvertPlus
    Pricing $23/half yearly

    Elementor Pro

    Name Elementor Pro
    Rating 4.6 of 5
    Free plan Not Available
    Best for drag-and-drop page builder

    Elementor Pro - Best Exit-Intent Popup Plugins for WordPress
    Elementor Pro – Best Exit-Intent Popup Plugins for WordPress

    Elementor Pro is a popular drag-and-drop WordPress page builder. It includes many popup types such as classic, fly-in, bottom bar, full screen, hello bar, and slide-in. It gives the flexibility to customize popups by including images, posts, WooCommerce products, and ACF custom fields according to size, position, behavior, and more. You can use Elementor’s variety of widgets and design features to set up popup templates. However, it lacks A/B testing and analytics tracking.

    Pricing: Elementor Pro offers three pricing plans ranging from $59/yearly to $399/yearly.

    Plans Essential Plan Expert Plan Agency Plan
    Pricing $59/yearly $199/yearly $399/yearly

    Yeloni

    Name Yeloni
    Rating –
    Free plan Available
    Best for scroll tracking and floating buttons

    Yeloni - Best Exit-Intent Popup Plugins for WordPress
    Yeloni – Best Exit-Intent Popup Plugins for WordPress

    Yeloni is a free exit intent popup plugin that converts abandoning visitors into subscribers using exit intent, scroll tracking, floating buttons, page-level targeting & custom designs. You can show email signup forms, social buttons, and offers, in a non-intrusive manner, when the visitor navigates your website. This plugin allows you to integrate with email marketing services including MailChimp, Aweber, ActiveCampaign, and Sendy.

    Pricing: You can use limited features in a free plugin or pay an additional fee for the premium version.

    Plans Free Plan Business Plan Business Plan
    Pricing $0/month $9/month $99/yearly

    OptiMonk

    Name OptiMonk
    Rating 4.8 of 5
    Free plan Available
    Best for Customizing messages

    Optimonk - Best Exit-Intent Popup Plugins for WordPress
    Optimonk – Best Exit-Intent Popup Plugins for WordPress

    Optimonk is a WordPress exit-intent popup plugin that enables you to capture subscribers, reduce cart abandonment, and boost conversions. You can customize your messages based on behavioral targeting and display the message to the right audiences at the right time. You can set up various targeting messages such as time-based, scroll-based, and exit intent-based, and edit your popup in drag-and-drop editor. It allows free integration with MailChimp, iContact, GetResponse, InfusionSoft, AWeber, etc. Professional plans start from $29/m for a yearly subscription.

    Pricing: This plugin offers a variety of pricing plans catering to the different needs of their users:

    Plans Free Essential Growth Premium Master
    Pricing $0/month $39/month $99/month $249/month Custom made plan

    Ninja Popup

    Name Ninja Popup
    Rating –
    Free plan Not Available
    Best for Control the design and performance of popups

    Ninja Popup - Best Exit-Intent Popup Plugins for WordPress
    Ninja Popup – Best Exit-Intent Popup Plugins for WordPress

    Ninja Popup is a popular and professionally designed WordPress plugin that allows you to control the design and performance elements of your popups. You can increase your email listing through newsletter subscription, offering discounts/coupons, and locking content until they are shared. It has email marketing integrations with MailChimp, GetResponse, InfusionSoft, JetPack, ConvertKit, and many more. You can create custom popup opt-ins on your mailing list and bring high-quality leads.

    Pricing: A one-time fee is $24; for additional features, an extra fee has to be paid.

    Plans Lifetime
    Pricing $24+taxes

    Best On-Page SEO Tools and Plugins for WordPress Websites
    Top 10 On-Page SEO Tools and Plugins for WordPress including Ahrefs, SEMRush, SEOPress, SEOQuake, Rank Math, Yoast SEO, Accuranker, and more
    StartupTalkyAnsh Mehrey

    MailOptin

    Name MailOptin
    Rating 3.7 of 5
    Free Plan Not Available
    Best for Event-triggered emails

    MailOptin - Best Exit-Intent Popup Plugins for WordPress
    MailOptin – Best Exit-Intent Popup Plugins for WordPress

    MailOptin allows you to display targeted messages with popups, slide-ins, top bars, before/after subscription forms, and sidebar widget opt-in forms. It has email marketing integrations with MailChimp, GetResponse, InfusionSoft, JetPack, ConvertKit, and many more. It sends event-triggered emails about new blog post notifications to your audiences and keeps them engaged. It grows your mailing list, lead generation, automation, and conversion.

    Pricing: They offer three different pricing plans:

    Plans Standard Pro Agency
    Pricing $99/year $249/year $499/year

    Conclusion

    Popups are an effective way to get more subscribers and boost sales. WordPress popup plugin includes many free templates, a drag-and-drop editor, powerful page-level targeting options, personalization, and event-based triggers that help you grow your email list and conversions.

    Get started with the free WordPress exit intent popup and then gradually switch to a premium popup solution.

    FAQs

    Are website popups a good idea?

    While pop-up windows on websites can be an excellent tool for engaging visitors, if they are invasive and irritating, they also risk creating a strong negative reaction.

    What is the best popup plugin for WordPress?

    OptinMonster, TrustPulse, Thrive Leads, Bloom, and Sump are the best popup plugins for WordPress.

    How many plugins are good for WordPress?

    A commercial website often has between 20 and 30 plugins, on average. If you’re utilizing WordPress to its fullest extent and have a lot of complex features, this number might easily reach 50 or more.

    Do plugins slow down WordPress?

    Sometimes they might slow down your website. Therefore, it is recommended to use a plugin performance profiler to monitor them.  

  • Top 11 Virtual Event Platforms: Bringing the Ultimate Experience to Your Screen

    Imagine a situation when you’re not able to organize a physical event, but there is a strong need for an event to give a thrust to your business. This kind of situation was raised in 2020 when the COVID-19 pandemic hit the entire world. At that time, virtual event platforms became the only option for many companies to continue conducting meetings, conferences, and other events.

    This has led to an increase in the demand for virtual event platforms, as businesses had to quickly adapt to the new norm of remote working and virtual interactions. These virtual event platforms also become popular because of their wider reach and engagement with audiences from all over the world.

    Traditional events require a significant investment in terms of planning, logistics, and resources. With virtual event platforms, businesses and organizations can save a lot of money on venue rentals, travel, and other expenses. It offers endless possibilities for connecting with your audience safely and conveniently. So why not join the digital revolution and give your event a new look and feel?

    What Is a Virtual Event Platform?
    Airmeet
    Accelevents
    Goldcast
    Hubilo
    Vfairs
    Gatherly
    GoTo
    Hopin
    Zuddl
    WebEx Events (Formerly Socio)
    Hey Summit

    What Is a Virtual Event Platform?

    A virtual event platform is a software that allows individuals or organizations to host and attend virtual events, such as webinars, conferences, and trade shows. The features provided by this platform will help you to create and customize event pages, schedule and manage sessions, and interact with attendees through live chat or video.

    It is a cost-effective way to plan an event and organize it in a short period of time. It can be scheduled at any time and can be recorded and made available for on-demand viewing. This makes it easier for attendees to fit the event into their schedules.

    Many virtual event platforms include interactive features such as live polls, Q&A sessions, and breakout rooms, which can help to keep attendees engaged and foster a sense of community.

    You should definitely use this platform because it will not only save a lot of money but also provides value to your business. Enjoy the amazing features of these platforms and choose the best one from the list we’ve provided.

    Airmeet

    Rating 4.6 / 5
    Pricing Free: $0
    Starter: $500/month
    Enterprise: $1500/month
    Website www.airmeet.com

    Airmeet - Top Virtual Event Platform
    Airmeet – Top Virtual Event Platform

    Airmeet is a virtual event platform that allows you to host and attend online events, conferences, and meetings. With Airmeet, you can create customizable event pages, schedule sessions, and engage with attendees through features such as live Q&A, polls, and networking opportunities. It is focused on providing an immersive and interactive experience for attendees.

    The platform offers a variety of interactive elements, such as breakout rooms and virtual expo booths, that allow attendees to engage with each other and the event content in a more dynamic way.

    It is designed to facilitate networking and encourage attendees to connect with each other. It is a great option for events that focus on community building and networking.

    Features Offered by Airmeet

    • Ebooks, blogs, and community support is provided by this platform to help the user in every aspect.
    • The platform is easy to use and navigate, allowing hosts to set up and manage their events with minimal effort.
    • AirIntel analytics and reporting to track attendance, engagement, and other key metrics.
    • Hosts can live stream their event or record it for on-demand viewing.
    • You can create breakout rooms for attendees to participate in small group discussions.
    • Attendees can connect with each other through the platform’s built-in networking features, such as 1:1 video chat and group chat rooms.
    • You can set up virtual expo booths that attendees can visit to learn more about sponsors and exhibitors.

    Pros

    • Free plan is available
    • Android and iOS app is available
    • 24/7 customer support
    • Easy onboarding
    • Customizable event pages
    • Live Q&A and polls
    • Virtual expo-booths

    Cons

    • Poor customer support
    • Limited features

    Accelevents

    Rating 4.7 / 5
    Pricing NA
    Website www.accelevents.com

    Accelevents - Top Virtual Event Platform
    Accelevents – Top Virtual Event Platform

    Accelevents is a powerful and affordable virtual event platform that empowers you to create in-person events, virtual events, and hybrid events. Started its operations in 2015,  this platform is consistently delivering value to its customers.

    More than 5500 events have been hosted so far on this platform. Through its features and service, it is dedicated to providing users with a better place to organize their events.

    24/7 customer supports with a real person excluding the bot, makes this platform a good choice. It has the ability to create truly immersive, interactive virtual experiences.

    With tools like virtual reality, live streaming, and gamification, Accelevents allows event organizers to break free from the limitations of traditional in-person events and create truly engaging, memorable experiences for attendees.

    Features Offered by Accelevents

    • Built-in challenge builder to create engaging challenges in the event session, it gives an event a game look that is more engaging, challenging, and rewarding.
    • It empowers you to approve check-in from any device and also empowers attendees to self-check by scanning their QR codes.
    • Easy to Create personalized badges that reflect your brand image.
    • Seamless integration with marketing tools such as Hubspot, Salesforce, and Marketo. You can also integrate it with your favorite tool using zapier.
    • Advanced lead capture mechanism that captured the data of an attendee and assign them the score based on their interaction with the booth representative.
    • This platform also integrates with third-party streaming tools such as Zoom, Facebook Live, YouTube, Wistia, and Vimeo.
    • A robust dashboard that provides a clear-cut overview of event performance with data-driven insights.

    Pros

    • Excellent support
    • Reasonable pricing
    • Knowledge base and resources to learn
    • User-friendly interface
    • Mobile app is available
    • Personalized demo is available

    Cons

    • Lack of sorting feature

    Goldcast

    Rating 4.8 / 5
    Pricing Contact for demo
    Website www.goldcast.io

    Goldcast - Top Virtual Event Platform
    Goldcast – Top Virtual Event Platform

    Goldcast event platform is a cutting-edge solution for businesses and organizations looking to host virtual events. The platform is designed to provide a seamless and engaging experience for both the event host and attendees.

    Event hosts can easily design a unique landing page for their event, complete with branding, images, and information about the event. It also offers a variety of tools and features to enhance the event experience.

    These include interactive polls and surveys, live streaming capabilities, and the ability to host breakout sessions and networking opportunities. This allows event hosts to create truly engaging and interactive events that keep attendees engaged and connected.

    Features Offered by Goldcast

    • It fuels your CRM with the attendee’s details and activity that will help you create a data-driven marketing campaign.
    • Easy integration with popular marketing tools like Salesforce, Hubspot, Marketo, and Slack.
    • It allows attendees who missed the live event to watch it later on demand.
    • Provides data and insights on attendance, engagement, and feedback from attendees, allowing event hosts to make improvements and measure the success of the event.
    • Includes polls, surveys, live streaming capabilities, and breakout sessions to keep attendees engaged and connected.
    • It empowers event hosts to create a unique and branded landing page for their events.

    Pros

    • SOC2, GDPR, and CCPA certified
    • Email builder along with statistics
    • Personalized event experience
    • Mobile web access
    • Pre-built registration templates
    • Automated analytics and follow-up

    Cons

    • Price is not disclosed
    • No live support

    Hubilo

    Rating 4.7 / 5
    Pricing Advanced: $650/month
    Pro: $1300/month
    Enterprise: Contact Their Sales Team
    Website www.hubilo.com

    Hubilo - Top Virtual Event Platform
    Hubilo – Top Virtual Event Platform

    Hubilo is a powerful and versatile event management platform that is well-suited for a wide range of events. With its user-friendly interface, customization options, and networking and analytics capabilities, it is a valuable tool for event planners looking to streamline their event-planning process and increase engagement among attendees.

    Its analytics and reporting capabilities are robust and comprehensive. This means that event planners can easily track key metrics such as attendance, ticket sales, and engagement. This data can be used to improve future events and make data-driven decisions.

    The platform includes a built-in networking feature that allows attendees to connect with one another and schedule meetings, making it an ideal solution for conferences and other networking-focused events.

    Features Offered by Hubilo

    • Gamification feature to increase audience engagement through challenges and rewards.
    • Surveys, polls, reactions, and chats give attendees an opportunity to express their thoughts and reaction.
    • Multi-tier ticketing option that is customizable to reach a wider audience, it also provides multiple currencies with seamless refund and cancellation.
    • Hubilo broadcasting studio provides customizable branding on streaming with easy-to-create layout options.
    • Pre-built templates to easily create a webinar registration page, allowing the audience to register for the event in a few clicks.
    • Easy promotion of the events through personalized emails and reminders.
    • A wide range of integration options is available including Hubspot, MailChimp, Marketo, Salesforce, and Mootup.

    Pros

    • Mobile app is available
    • Modern landing page builder
    • Single sign-on
    • Ticketing analytics
    • User-friendly interface
    • Wide range of Analytics
    • Virtual booth

    Cons

    • Phone support available for limited countries
    • Costlier compared to competitors
    • Free plan is not available

    Vfairs

    Rating 4.7 / 5
    Pricing Contact Their Sales Team
    Website www.vfairs.com

    Vfairs - Top Virtual Event Platform
    Vfairs – Top Virtual Event Platform

    Vfairs is a powerful virtual event platform that helps organizations create engaging, interactive virtual events that effectively mimic the in-person experience.

    With its focus on creating an immersive experience and its range of event management tools, it is well-suited for organizations looking to host large-scale virtual events. It provides networking opportunities such as private meeting rooms and group chat rooms to help attendees connect and build relationships.

    The platform’s customizable virtual booths allow exhibitors to showcase their products and services in a highly visual and interactive way. Event organizers can use the platform to manage all aspects of their event, including registration, marketing, and analytics, and can also access a variety of resources and support to help them plan and execute a successful virtual event.

    Features Offered by Vfairs

    • This platform creates a virtual environment to provide the look and feel of events in real life with 3D avatars, lounges, exhibit halls, auditoriums, and much more.
    • Gamification option to turn a boring event into a highly interactive and engaging event with competition, Q&A, polls and surveys.
    • Chat and networking features to build a connection via private chats, video, and audio chats.
    • Easy to share contact information just by scanning a QR code.
    • Real-time metrics of the behavior of attendees will help to enhance the experience.
    • Post-event reports to gauge the performance of events with insightful data.
    • Customizable virtual booths that exhibitors can use to showcase their products and services in a highly visual and interactive way.
    • Seamless Integration with Zapier, Zoom, YouTube, Vimeo, Hubspot, Salesforce, Marketo, and more

    Pros

    • 3D realistic design to interact
    • Comprehensive list of resources to learn
    • Mobile app is available
    • Pre, live, and post-event support
    • Easy onboarding
    • Excellent customer support

    Cons

    • Price is not disclosed

    Gatherly

    Rating NA
    Pricing Free: $0
    Starter: $500/month
    Pro: $1500/month
    Custom: Contact Sales
    Website www.gatherly.io

    Gatherly - Top Virtual Event Platform
    Gatherly – Top Virtual Event Platform

    Gatherly is a unique and interactive virtual meeting platform that allows users to host and attend meetings. Instead of traditional video conferencing, Gatherly uses a virtual office space where users can move around and interact with one another in a more natural and engaging way.

    It offers a variety of customization options, such as the ability to change the background and layout of the virtual space, to make meetings more visually appealing.

    One of the key features of Gatherly is its use of avatars, which allows users to not only hear and see each other but also move around and interact in the virtual space.

    This creates a more immersive and realistic meeting experience, as users can walk up to one another, have side conversations, and even play games together. Its ability to integrate with other tools and its customization options make it a versatile and user-friendly platform for both personal and professional use.

    Features Offered by Gatherly

    • Attendees can interact with one another in a more natural and engaging way by using avatars to represent themselves in the virtual space.
    • It allows attendees to move around and interact in a virtual office space, creating a more immersive and realistic meeting experience.
    • Easy to customize the background and layout of the virtual space, making meetings more visually appealing.
    • Users can create breakout rooms for smaller, more intimate conversations during meetings.
    • Hosts and users can share their screens during the meeting, making it easier to collaborate on projects and presentations.
    • The platform allows users to record the meeting, which can be useful for later reference.
    • It provides analytics on the meeting, such as attendance, engagement, and time spent, which can be useful for tracking productivity.

    Pros

    • Free plan is available
    • Fully customizable according to the brand image
    • Virtual map creation
    • Real-time analytics
    • Valuable resources to learn
    • User-friendly interface

    Cons

    • Only Chat support is available
    • Mobile app is not available

    Gallabox – Founders | Business Model | How it works
    Gallabox is a Chennai based startup to help business effectively connect with customers. Know the startup story of Gallabox, founders, and more.
    StartupTalkyPreeti Karna

    GoTo

    Rating 4.2 / 5
    Pricing Professional: $12 /organizer/month
    Business: $16 / organizer/month
    Enterprise: Contact Sales
    Website www.goto.com

    GoTo - Top Virtual Event Platform
    GoTo – Top Virtual Event Platform

    GoTo is a virtual event platform that is the perfect choice for anyone looking to host a virtual event that is both engaging and professional. Its easy-to-use interface, interactive features, and customizable options make it a stand-out platform in the industry.

    With just a few clicks, you can create a professional-looking event website, complete with all the necessary information for attendees. The platform also allows you to manage registration, ticketing, and attendee communications with ease.

    It offers great flexibility, whether you’re hosting a small, intimate event or a large-scale conference, the platform can accommodate your needs. You can also customize the platform to match your brand and event theme, making it the perfect solution for organizations of all sizes and types.

    Features Offered by GoTo

    • It allows you to add your own logo, customize the color scheme, and use your own domain for your event website.
    • Easy to host live-streaming events and record the whole event for future reference.
    • Attendees can connect and network with each other in small group settings with breakout rooms.
    • It helps to keep attendees informed and engaged with automated email communications, such as event reminders and follow-up emails.
    • Seamless integration with popular marketing and communications tools such as Hubspot, Microsoft teams, Salesforce, and G suite.
    • Provides quick insight into registration, the behavior of attendees, and the overall performance of the event.
    • Webcast mode allows up to 3000 attendees to join an event through the browser.
    • It helps to engage attendees in real-time with live polls and Q&A sessions.

    Pros

    • Can be used on any device
    • Reasonable pricing
    • Good customer support
    • Interactive interface
    • Pre-built templates
    • Robust dashboard with insightful analytics

    Cons

    • Limited features compared to other platforms
    • Free plan is not available

    Hopin

    Rating 4.5 / 5
    Pricing Free: $0
    Advanced Plus: Contact Sales
    Website hopin.com

    Hopin - Top Virtual Event Platform
    Hopin – Top Virtual Event Platform

    Hopin is another great addition to our list that allows users to host and attend events online. More than 245k events have been organized so far on this platform. The platform offers a variety of features, including live streaming, interactive sessions, and networking opportunities, making it a comprehensive solution for virtual events of all types.

    It can handle large events with thousands of attendees and also provide a similar experience for small events with just a handful of attendees. Hopin has its focus on community building.

    The platform includes features such as breakout rooms and networking lounges that allow attendees to connect with one another in a more personalized and meaningful way.

    Additionally, Hopin also provides a range of tools for event organizers, including analytics, audience engagement, and lead generation, making it a comprehensive solution for hosting and managing virtual events.

    Features Offered by Hopin

    • Host can record their events and make them available on-demand, so attendees can watch them at their convenience.
    • Hopin is accessible for people with disabilities, with features such as closed captioning, live transcribing, and sign language interpretation.
    • Users can create virtual exhibitor halls, where vendors and sponsors can showcase their products and services to attendees.
    • Variety of networking opportunities is available for attendees, including 1:1 video meetings, group chats, and virtual business cards.
    • It includes a range of interactive sessions, such as breakout rooms, networking lounges, and roundtable discussions, that allow attendees to connect with one another in a more personalized and meaningful way.
    • live polls, Q&A sessions, and interactive elements are available to keep attendees engaged.

    Pros

    • Free plan is available
    • Easy customizations
    • Analytics and reports
    • Immersive integration option
    • Learning resources are available

    Cons

    • Pricing for the advanced plus plan is not available
    • Live customer support is not available

    Zuddl

    Rating 4.8 / 5
    Pricing Webinar: $500/month
    Virtual: $1250/month
    Enterprise: Contact Sales
    Website www.zuddl.com

    Zuddl - Top Virtual Event Platform
    Zuddl – Top Virtual Event Platform

    Zuddl is a powerful virtual, hybrid, and In-person event platform that offers a unique and innovative way for businesses and organizations to connect with their audiences. With its ability to create an immersive virtual experience, flexibility, and customization, Zuddl is the perfect choice for anyone looking to host a virtual event.

    The platform allows you to create custom registration forms, manage attendees, and even monetize your event by offering paid tickets or sponsorships. It has the capability to create an event that carries your brand image with a simple drag-and-drop builder.

    Features Offered by Zuddl

    • Gamification to make an event more engaging so that no of your attendee leave the event halfway.
    • Features like 1-1 networking and breakout rooms are available to further engage the attendee and build strong connections with each other.
    • Landing page builder to build an attractive landing page that provides easy onboarding.
    • Automated email reminders to all the attendees before the event for a highly successful event.
    • It produces studio-quality video content to stream the event virtually.
    • Track attendee engagement and event performance with detailed analytics and reporting.
    • Integrate with other platforms such as Zoom, Google Calendar, and more to streamline your event workflow.

    Pros

    • Accept payment in 100+ currencies
    • User-friendly interface
    • Comprehensive knowledge resources
    • Mobile app is available
    • Good customer support
    • Analytics and Reporting
    • Multi-language support

    Cons

    • Free plan is not available
    • Support via chat is not available

    WebEx Events (Formerly Socio)

    Rating 4.7 / 5
    Pricing NA
    Website socio.events

    WebEx Events - Top Virtual Event Platform
    WebEx Events – Top Virtual Event Platform

    WebEx virtual event platform is a digital platform that allows for the planning, promotion, and execution of virtual events such as webinars, conferences, and networking events.

    This platform offers a range of features including event creation and management tools, virtual event spaces, and interactive features such as live polls and Q&A sessions.

    One of the key differentiators of a WebEx virtual event platform is its focus on fostering community and connection among attendees. This is achieved through a variety of interactive features such as virtual networking rooms, private chat functionality, and matchmaking algorithms that connect attendees with similar interests.

    Features Offered by WebEx Events

    • Analytics and data tracking tools that allow event organizers to measure the success of their events, providing valuable insights for future events.
    • Built-in communication tools such as private chat functionality and email integration, make it easy for attendees to stay connected before, during, and after the event.
    • It offers interactive features such as live polls, Q&A sessions, and virtual networking rooms, helping to foster community and connection among attendees.
    • Multiple sponsor tools are available to connect attendees with the sponsors of the event.
    • A variety of tools for managing all aspects of an event, including registration, marketing, and analytics.
    • It allows attendees to access recorded sessions, videos, and other materials after the event to keep the conversation going.

    Pros

    • Mobile app is available
    • Knowledge base and learning resources
    • Excellent support
    • Branding and customization
    • Analytics and Reporting
    • Wide range of integration

    Cons

    • Price is not disclosed

    The Top 10 Cloud Phone Systems of 2023
    This article will help you in choosing the best cloud phone systems. These systems are not only cost-effective but have a greater reach too.
    StartupTalkyApoorva Bajj

    Hey Summit

    Rating 4.7 / 5
    Pricing Starter: $49/month
    Growth: $119/month
    Success: $349/month
    Website www.heysummit.com

    Hey Summit - Top Virtual Event Platform
    Hey Summit – Top Virtual Event Platform

    HeySummit is a comprehensive and user-friendly virtual event platform that allows users to host and attend live and on-demand webinars, summits, and conferences from anywhere in the world.

    Started in 2019, more than 10 thousand customers are already using this platform to host their virtual events. The platform offers a variety of features to make the virtual event experience as seamless and engaging as possible.‌‌

    HeySummit has the ability to host evergreen summits, which are pre-recorded and can be accessed by attendees at any time. This means that organizers can continue to generate revenue from their event long after it has ended. It is a user-friendly virtual event platform that offers a variety of features to enhance the virtual event experience and foster community-building and networking opportunities.

    Features Offered by HeySummit

    • Easy integration with video and streaming tools like Zoom and Vimeo, marketing tools like google ads and Facebook pixel, and zapier to connect with your favorite tool.
    • You can track attendance and engagement metrics, such as registration and attendance numbers, to measure the success of their event.
    • HeySummit provides a powerful automation platform to help you nurture your attendees, before, during, and after the event.
    • You can create a private community for their event attendees to continue networking and engaging with each other even after the event has ended.
    • It allows creation of custom registration pages that match their event’s branding and style.
    • Interactive polls, Q&A sessions, and networking tools such as matchmaking and group discussions.

    Pros

    • Free trial is available
    • Mobile app is available
    • Landing page builder
    • Pre-built themes
    • Knowledge base and blogs
    • Poor support

    Cons

    • Customer support via email only
    Top advantages of shifting from physical to virtual events in percentage
    Top advantages of shifting from physical to virtual events in percentage

    Conclusion

    virtual event platforms are revolutionizing the way we connect and engage with others, allowing us to host events, conferences, and meetings from anywhere in the world.

    Whether you’re looking to host a virtual trade show, a virtual conference, or a virtual meeting, a virtual event platform can help you achieve your goals and create a memorable experience for all attendees. So why wait? Start planning your virtual event today and see the difference it can make!

    FAQs

    What is the best virtual meeting platform for large groups?

    Some of the most preferred virtual meeting platforms for large groups are GoTo Meeting, Skype, WebEx Events, Google Meet, etc.

    What events can be done virtually?

    There is a long list of events that can be done virtually. Some of them are online game shows, virtual jam sessions, virtual concerts, etc.

    What are engagement tools for a virtual events?

    Some of the engagement tools that can be used for a virtual event are live polls, spin the wheel, Twitter wall, Q&A sessions, etc.