Tag: how music streaming services make money

  • Why Average Salary of Spotify Employee is more than $150k?

    What would you say if I asked you what is the best part of a job? yes, we all know it, it’s the salary. Except in some cases when you are madly passionate about working and creating impact.

    So for the general public, it’s the return on time investment. It is a good metric to judge a job based on how much it provides a return. It can also be seen as a value meter that tells how much of a value is being created. Higher the return, the greater the level of value addition.

    We all know the most popular players in providing handsome salaries like Apple, Google, Microsoft, Adobe, Goldman Sachs. This article is not about them, as you must’ve guessed from the title. It is about Spotify, but let us build up a basic understanding of salaries and company profiles and then jump to Spotify.

    Every human, every civilized human wants money. Okay, enough philosophy. Everyone who wants to join the workforce wants to join a corporation that will pay them well. They aim for the biggest names in the market and even if they fail to get the moon, they vouch for stars.

    A Brief about Spotify
    How does Spotify pay its Employees better than its Competitors?
    How much does Spotify pay its Employees?
    FAQ

    A Brief about Spotify

    Spotify is a Swedish music and media streaming service. It is also the world’s largest music streaming service provider. It offers services on almost every device possible, be it Mac, Android, Windows, and Linux.

    As of now, Spotify has a huge user base, it has around 172 million paying users and around 381 million of the total user base. That too across the globe and in around 178 countries.

    Spotify  Worldwide Monthly Active Users
    Spotify Worldwide Monthly Active Users

    Music is food for the soul and these numbers prove the statement right. People love to listen and their favourite one-stop place to go is Spotify. Spotify is good at giving recommendations, understanding its users, and increasing their retention.

    The streaming service also entails a premium section of listening to music. It includes music downloads and group listening, Spotify is promoting its premium section by small payments recurring at small intervals of time. Like a 7 Rupee for a day, or 25 for a week. These are specially designed packs for the Indian audience to make them more comfortable with streaming servers.

    We all were earlier used to downloading songs (Illegally) and then listening to them, but it was wrong and steps like that of Spotify are helping make the shift to streaming music and paying for songs they love. This is the legitimate way to honor artists that create songs as their art form.

    Spotify is not only good for listeners but also a great corporation for the people working there. The employees are relatively happy there because of the competitive salaries and perks that the company provides. Let us look at some of them.

    However, there are many competitors in this space, like the common name YouTube Music, Gaana, Saavn, and many more but time and again with its efficient working and great management, Spotify has managed to top the charts of not just songs but streaming too.


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    How does Spotify pay its employees better than its competitors?

    Apart from having a huge user base. Spotify has close deals with differentiating podcasts like Joe Rogan, Obama Family, and many more. All this adds to its revenue maps and allows the company to provide competitive salaries to its employees. The average salary of a Spotify employee is more than 110,500$. That is a handsome amount.

    Spotify has increased employees by 28 percent in 2019. This shows the demand for the product market. Business insiders performed research and found out that the company can pay more than the past average, in stock or cash.

    As we discussed earlier the popularity of Spotify and the domains it provides services in. It has a freemium edge and a premium edge. Freemium includes music streaming with advertisements, this adds up to the revenue that they generate from the advertisement domain.

    The premium includes some price that disables ads and provides pro benefits like downloading music and commercial-free listening. This adds up the main revenue model of royalties. Spotify pays artists a fixed payment for their songs being listed on the platform.

    How much does Spotify pay its Employees?

    Spotify Salary Average by Department
    Spotify Salary Average by Department

    Spotify pay Marketing Specialists $95,000 to $190,000. Researchers and specialists around 140,000 to 240,000 dollars of base salary, Engineers and statisticians about 110,000 to 250,000 dollars and Human resources, finance or legal 133,390 to 185,000 dollars.

    The highest-paid salary is that of director of sales that is around $200,000 and the lowest is about $46,500. Making the company average reach more than $110,000.

    The unique thing about Spotify is that it is allowing WFH from anywhere with getting the same salaries as before.

    In February 2021, it announced a Work from anywhere scheme. Allowing employees to work from anywhere, and the company will continue paying the New York and San Francisco salary rates. Executives believe that it is the future.


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    Conclusion

    As Spotify changes how people listen to music, the legal way. Its effective business revenue model is working fine. It can provide some most competitive salaries. This is a good thing for keeping up the employee’s motivation and providing them with a platform to be their best self.

    Other domains should learn from this and try to create a differentiating factor that places them in a better position than competitors. Thus, adding better working efficiency in the corp.

    FAQ

    How much do Spotify employees get paid?

    The base salaries of Spotify employee ranges from $60,000 to $260,00 for a variety of roles.

    Does Spotify pay its employees better than its competitors?

    Yes, Spotify does pay its employees higher than its competitors.

  • Top Music Streaming Services In India

    Over the last few years, a huge change has been witnessed in the music consumption pattern of Indians which has led to a boom in the Indian Music streaming industry. A country where a majority of music listeners relied on radio and television, now have at least 200 million listeners using music streaming services, owing to the lowest price of internet services in the world.

    With the increase in the number of subscribers on such a frequent basis, top players in the music streaming industry like Apple Music, JioSaavn, Spotify, etc are battling it out to capture the Indian market.

    Affordable data packs can be an important factor that most smartphone users are now using streaming platforms to listen to music on their mobile phones, tablets, and even on computers. While international giants like Amazon Music and Spotify are trying to establish their footing in the Indian zones, local players have also attracted millions of subscribers with a considerable collection of Bollywood soundtracks, podcasts, devotional music, regional songs, etc.

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    Top Music Streaming Services in India:

    Gaana

    Gaana- Hindi for ‘song’, owned by Times Internet is one of the largest music streaming services in the country with more than 150 million active subscribers. With a majority of its 45 plus million tunes from India, Gaana is ahead of global players like Spotify and Amazon Music. Also, the music is in 20 regional languages, including “auto-tuned Punjabi-language pop ballads, Hindi hip-hop and devotional tunes,” according to the Wall Street Journal.

    Grassroot strategy and connection to regional music is an advantage over its international competitors. No other music streaming platform provides such a wide category of region-specific Indian songs. Gaana has also reduced its subscription prices from Rs 1,198-Rs 299 for the annual premium plan. Being active in the country have also allowed these services to acquire music rights from different music labels.

    JioSaavn

    The closest competition of Gaana is JioSaavn, with a 24% market share and more than 100 million monthly active users. JioSaavn became the second-largest music streaming platform after the Jio-Saavn merger in 2018. The streaming service hosts over 50 million songs, including, western, Bollywood, indie, or regional artists in languages like Tamil, Telugu, Punjabi, and more.

    JioSaavn has also slashed its prices by 70 percent to lure more listeners. The monthly plan for JioSaavn costs Rs 99. The JioSaavn app is available on both iOS and Android platforms. Additionally, JioSaavn improves on Saavn’s earlier user interface and makes it better. However, JioSaavn retains several features from Saavn and adds some new forms of content.

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    YouTube Music

    YouTube Music service has the added advantage of Google Play Music’s 35 million song collection, along with the brand of YouTube. The platform has the biggest music catalog, including remixes, covers, renditions, live performances, etc. YouTube Music is a part of YouTube, made specifically for music listening experience.

    The platform offers up to 256 kbps streaming and also recommends music based on our preferences. It also offers us the ability to switch between audio/video playbacks. YouTube music also has a feature of the offline mixtape, which saves up to 100 tracks to the device based on our liking. There are two versions of this application, listeners can opt for the free one which includes advertisement and does not have background play advantages.

    On the other hand, the paid version costs around Rs 99/month, the Student plan costs Rs 59/month and the Family Plan (for six users) costs Rs 129/month.

    Spotify

    Spotify is a Swedish music streaming platform and was launched in the year 2019 India. Spotify provides high-quality music at a maximum bitrate of 320kbps and has around 40-50 million songs added to its catalog.

    The streaming service has a free and a paid version and is available on both android and iOS platforms. Apart from this, Spotify provides features like curated playlists, collaborative playlists, song lyrics, song credits, podcasts, and also it can cast music on any device.

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    The app also provides an interesting user interface that keeps on updating regularly and includes new features and elements. It provides darker aesthetics, a modern interface of Spotify, and also made integrations for Instagram stories, Google Maps. Samsung devices etc.

    Spotify Premium service for students is priced at Rs 59 per month and the normal version will cost Rs 119 per month for users. There is no family plan available in India.

    Apple Music

    Apple Music is a premium music streaming service which came to India in the year 2015 with different subscription plans. Apple had launched the Student Plan, Family Plan, and Individual Plan for Rs 60, Rs 190, and Rs 120. However, after analysing its competitors, Apple has slashed its prices.

    It is now available for Rs 99 for individuals, Rs 49 for students, and Rs 149 for the family plan. Apple Music also provides a 3 months free trial in India. It also offers up to 256 kbps streaming and better quality compared to other platforms.

    Apple Music provides personalized recommendations, a unique Apple user interface, and boasts a music catalog of over 70 million songs. The service also provides mixes, music video playlists, Beats 1 radio, along with news and sports content. Apple Music also offers Siri and Apple Watch integration and Shazam integration.

    Interestingly, Apple Music can be accessed on both iOS and Android devices.

    Wynk Music

    Wynk music is owned by Airtel and has a 15% market share in India. The app is for both Airtel and non-Airtel users and is only available on the Android platform. Airtel has also started pilots for hosting live online concerts on the Wynk Music app.

    It aims to provide the adoption of streaming platforms and provides artists to explore live streaming and virtual concerts. Wynk owns over 10 million songs and a large category of Bollywood and regional soundtracks. The service provides an unlimited download option which is quite popular among the users.

    The premium plan costs Rs 29 per month for Airtel users and Rs 99 for other users.