How in the world does a mobile TV app make money out of televised Indian cricket? Hotstar, that’s how. Hotstar, the online streaming service owned by Star India, has become the official broadcaster of IPL matches in India. The sports content distribution giant’s leap into the IPL broadcasting business is a big step toward Hotstar’s quest to create a digital cricket viewing experience beyond anything available in the market today. To understand how Hotstar is making money out of the Indian Premier League, we shall look closely at their business model, especially their growth story in such a short period.
The Hotstar business model revolves around three main revenue streams: ads, subscriptions, and other revenue streams.
Advertising on Hotstar
Hotstar generates the bulk of its revenues through advertising. The company has been improving its advertising capabilities to attract more advertisers and increase ad spending. The company recently launched Hotstar Premium, allowing advertisers to run ads during live broadcasts such as cricket matches or other sports events at specific times.
70% of the revenue comes from advertisers wanting to advertise on a cricket platform during IPL.
Subscription Model
Hotstar offers two types of subscriptions – monthly or annual – both priced at Rs 199 per month (approximately $2). Hotstar competes directly with Netflix and Amazon Prime Video with this subscription model. They offer similar pricing for their services in India (although both companies have yet to launch here). This means that Hotstar needs to ensure its content offering is sufficiently attractive for consumers to choose it over competitors.
Reason For the Huge Success of Hotstar
Hotstar Unique Viewers Growth
Hotstar Viewer Engagement
Hotstar is experimenting with viewer engagement options that let you predict the next scores and win prizes.
Hotstar, India’s premier destination for cricket, is experimenting with viewer engagement options that let you predict the next scores and win prizes.
The idea is simple: if you’re watching a match and want to get involved in predicting what happens next, now you can. You’ll be given a chance to predict the outcome of certain events within a match, like the next batsman to score or the next bowler to bowl. If your prediction is correct, you’ll earn points that can then be redeemed for cash prizes!
In some cases, viewers can even select their prize: one lucky winner will get a free subscription to their favorite channel on Hotstar! It’s an exciting new way for viewers to interact with their favorite content—and we’re excited to see how it goes.
The Rise in Mobile Internet Usage
The rise in mobile internet usage has boosted Hotstar.
The recent IPL season was the most-watched ever, with Hotstar’s live and catch-up viewing contributing to a total of 2.3 billion minutes consumed during the tournament. The platform also saw a whopping 300% growth in time spent on its app during the league compared to the previous year.
More than 269 million viewers spent around 60.6 billion minutes of live IPL streaming in the first week of 2020-21 IPL edition.
IPL is just one part of what makes up Hotstar’s programming slate; it also hosts content from other leagues like La Liga, Bundesliga and Premier League as well as live sports events like Wimbledon.
Hotstar Subscription Services
Hotstar Subscribers Worldwide
Hotstar has done a great job converting viewers to subscribers by focusing on India’s unique viewing patterns (viewers consume content on their phones).
They have also made it pretty easy for viewers to explore the offerings of its subscription services. The site’s homepage is a huge curated list of popular shows, which is an easy way to find something new.
Users can also browse the site by genre, which helps them narrow down their options further. The user interface (UI) is simple and clean, making it easy to navigate the website. It also loads quickly and does not overwhelm users with too many options.
IPL has a global audience, so the stakes are high here.
Hotstar, owned by the same parent company as IPL, had to work hard to keep up with demand during this cricket season. But they did it! As a result, Hotstar saw an 82% increase in signups over the 2020-2021 IPL season. They also saw an average of 40 million viewers per match (a 63% increase over the 2020-2021 IPL edition).
It’s not surprising that Hotstar was able to handle the increased traffic—they’ve been working on their infrastructure since 2016 when they launched their streaming app and platform. Since then, they’ve focused on building out their capabilities and improving their delivery mechanism to ensure that they can continue to deliver high-quality content at scale.
Recently Hotstar expand its reach into new territories such as Sri Lanka and Afghanistan—it now offers 12 languages across 159 countries!
Hotstar Advertising on Traditional Media
Traditional media has also started using Hotstar advertising media like Print, Outdoor, and Radio.
Hotstar has generated better returns for advertisers than traditional media by providing them with a platform that can be tracked with precision. The focus is on building brands rather than just promoting products.
This move was widely criticized by traditional media outlets, who felt that they were losing out on revenue due to the switch to digital platforms. However, this move has proven to be very beneficial for Hotstar: they have seen an increase in their user base by over 30% since they won the IPL streaming rights. They are also now able to provide advertisers with a more diverse range of options when it comes to advertising on their platform.
Hotstar is looking at making the most of its fan base by offering them more than just cricket. They want to make it easy for fans to watch what they want to catch up on the latest shows and movies.
Conclusion
Trillion-dollar opportunity lies in cricket in India, and Hotstar is a frontrunner when it comes to grabbing these opportunities.
A cricket-crazy country like India has a massive market for cricket-related content. Hotstar, who has partnered with one of the best teams in the world ( Indian Cricket Team) and IPL (Indian Premier League), is enjoying this benefit. A smart combination of live streaming, cricket highlights, post-game match commentaries, star interviews, and an online cricket merchandise shop has propelled it to be the most downloaded app from the play store in India.
FAQs
How much did Hotstar earn from IPL 2022?
Hotstar is speculated to have generated ad revenue of around $128 Million from IPL 2022.
What is the revenue of Hotstar?
The Revenue of Hotstar was recorded at $215 in December 2021.
How much Hotstar subscribers increased during IPL?
Disney+Hotstar paid subscribers crossed over 50 Million during IPL.
How much Hotstar paid for IPL broadcasting rights?
BCCI has given IPL Media rights to Hotstar for $4234 million.
For the people born in the 21st century, Disney has been the main part of our childhood, we grew up watching their cartoons and animated movies. Disney which is also known as the Walt Disney Company is an American conglomerate which is headquartered in Burbank, California. The company is a leader in the sectors of entertainment and one of the largest media companies because of its subsidiaries and acquisitions like ABC, ESPN, Pixar, 21st Century Fox, Lucas Films, Marvel, National Geographic, etc. The company is known to have over 210,000 people and generated total revenue of $65.39 Billion in 2020 alone.
The company was founded by the famed Disney brothers, Walt and Roy Disney in the year of 1923. The new CEO of the company is Bob Chapek. The company is popular for its International theme parks, an animation studio that has made iconic movies, numerous business franchises, top-notch media and entertainment under its belt. Disney’s business is divided among its different acquisitions and subsidiaries.
The four main parts are Disney’s media networks: Parks, Resorts, experiences and products; Studio and entertainment and direct to consumer and international. Walt Disney is usually given the credit of being one of the pioneers in film making.
The company is not only one of the best in the animation industry but also live-action film production and television. The company is also into publishing, consumer products, and international operations and is recently getting big in the sector of the direct-to-consumer with Over The Top/streaming services like Disney+, Hulu, ESPN+, and Hotstar.
It so far has 14 theme parks, many resort hotels, cruise lines across the world among which the most popular are the Disney theme parks and amusement parks. Disney created the iconic character Mickey Mouse (the first sound cartoon) in 1928 that is recognized by everyone around the world.
The Walt Disney Company was created by Walt and Roy Disney, they first opened the Disney Brother Cartoon Studio in Hollywood, California in October 1923. After that Walt Disney started drawing cartoons for many publications and became interested in animation during this time period. They then went on to produce short films like Laugh O Gram and Alice’s wonderland. In 1928 it came out with the Steamboat Willie, which introduced the first sound cartoon Mickey Mouse, today Mickey Mouse is one of the most recognized cartoons around the world.
The next hit by them was the famous Snow White and the seven Dwarfs in 1937 which was a chart buster. In the 1950s the company made its first live action film called Treasure Island, then made the animated movies of Cinderella and the series of Mickey Mouse Club which catapulted the company into the limelight.
Walt Disney passed away in 1966 and was survived by Roy Disney who continued the supervision of the company. By that time Disney had already opened many theme parks but its first international theme park was opened in 1982.
In 1980’s the company started its own channel (Disney Channel) on Cable TV. Michael D Eisner became its chairman in 1984 and helped the company grow to new heights. Since then the company continued making show stopping movies which was acclaimed by everyone and at the same time helped the animation industry grow.
It then diversified into other sectors like the Action film production, television and theme parks. The animation studio changed its name to the Walt Disney Production in 1986 so it could focus on its different sectors which were theater, radio, music, merchandising, publishing and media.
Net income of Walt Disney
The Walt Disney Subsidiaries and Acquisitions
In the 1950’s it built many hotels, amusement/theme parks and started acquiring many media and entertainment properties in the 90s. In 2006, the company acquired Pixar which is known for making digital animated movies like Toy Story, Finding Nemo, The Incredibles, etc. In 2009, Disney sold Miramax Studios in order to downsize the Touchstone Pictures. The same year it also brought Marvel Entertainment which is known for making many superhero franchises like Iron Man, Spiderman, Deadpool, etc. Disney also acquired Lucasfilm in 2012 which is known for the Star Wars franchise.
The company now owns the big names in the entertainment and media industries like ABC broadcast television network, ESPN, A+E Networks, Pixar, Marvel Studios, Lucas films, 20th FOX, etc. The company started with a couple of animators who made short children cartoon films, today is one of the most popular companies in the world. The company is trying to make it corporate because it wants to market to a larger audience by providing mature content. The company subsidiaries and acquisitions are divided under three main business sections which are:
This division is headed by Kareem Daniel and is mainly responsible for the distribution, operations, sales, advertising and promoting the other three sectors of Disney which are its Parks and products, Walt Disney Studios, Disney’s Entertainment Sector and Sports sector.
This division was formed in October 2020. This sector also manages the Disney’s direct to consumer business which includes its various streaming platforms. The main OTT/ streaming platforms of Disney are Disney+, Hulu, ESPN+ and Hotstar. This also manages other sectors of Disney international holding such as Star India and other television networks, Disney’s music group and the company’s media distribution.
Disney +
Disney plus is an OTT and subscription-based video on demand service that is owned and operated by Disney. It was made available in India through Hotstar in April 2020 and then rebranded in as Disney+Hotstar.This platform was initially made to distribute films and televisions shows that are made from its wide range of its entertainment companies under Disney which are the Walt Disney Studios, Walt Disney Television and subsidiaries Pixar, Marvel, Star Wars and National Geographic and more.
Disney plus was launched in November 2019 for US, Canada, Australia, New Zealand and September 2020 for the European countries, November 2020 for Latin American countries. As of January 2021, the platform has over 94.9 million subscriptions. The cost of Disney+ in the US costs $6.99 per month and $69.99 per annum, while in India the Disney+ Hotstar VIP is Rs. 399 per year and Disney+ Hotstar Premium costs Rs. 299 per month/Rs 1,499 per year. Disney+ is now one of top ten OTT platform in the world.
Hulu
Hulu is also one of most well know OTT platform/ subscription video on demand service that is owned by both The Walt Disney Company and Comcast’s NBC Universal according to equity. In 2010, Hulu became the first OTT platform to upgrade to plus that provided extra services like earlier access to episodes and programs from different partners.
As of December 2020, Hulu had over 16.6 million subscribers. It was only in 2019 that Hulu was brought by Disney as it then acquired the 21st Century giving it the 60% majority stake. The other stake holder of Hulu is comcast which made a deal with Disney to purchase 33% stake in the company by 2024. The cost of Hulu basic in the US is $5.99 per month, with the Premium costing $11.99 per month, however Hulu is not available in India.
Hulu Subscribers 2015 to 2020
ESPN+
ESPN plus is the OTT/subscription video streaming service that is the online version of the ESPN TV channel. ESPN+ is owned by Disney in partnership with the ESPN Inc. ESPN is also one of the most known OTT platforms in the US. Like Hulu and Disney plus, ESPN plus also uses the technology of the company’s subsidiary the BAMTech.
Unlike the TV version the ESPN+ covers sports such as the Golf, Cricket, Rugby, Soccer, Combat sports like top rank boxing, hockey league, other basketball leagues that are sometimes exclusive and not aired on TV. As of November 2020, ESPN plus has over 10.3 million subscribers. The cost of ESPN+ in the US is $6 per month and $60 annual.
The Disney Parks, Experiences and Products are one of the most important parts of the company. This sector mainly includes Walt Disney’s Theme parks/amusement parks, cruise lines, resorts and other consumer products. Josh D’Amaro is the head of this division. Some of the most popular holdings are the Walt Disney World, Disneyland resort, Tokyo Disney Resort, Disneyland Paris, Hongkong Disneyland Resort, Shanghai Disney Resort, Disney Vacation Club, Disney Cruise Line and Adventures of Disney.
The company uses its own and its subsidiary’s brands and franchise such as Disney studios, Marvel, LucasFilms, Pixar, ESPN, 20th FOX and the National Geographic and incorporates in its holding in order to create magical moments for its visitors. It makes global products in 100 categories such as figures, toys, jewellery, tech, etc that bring stories and characters to life.
Disney is also known to be one of the leading providers of family’s travel and leisure experiences with the help of 6 international resort destinations, 12 theme parks and 53 resorts.
Disney is also known for making high quality games on mobile and console platforms for all ages which are based on the character’s and stories it owns. The company’s publishing sector is the world largest publisher especially for the children books and magazines. It is also a leader in licensing as it is present in 68 countries and done in 45 languages. It also has a top-rated cruise line that is popular and other unique vacation experiences like vacation clubs and adventures by Disney.
One of the main divisions of Disney’s business as it has many of its main acquisitions and subsidiaries under it. The Walt Disney Studio consists of big names in the film and entertainment industry besides Walt Disney Pictures and Walt Disney Animation Studios such as the Pixar, Marvel Studios, LucasFilms, 21th Century FOX, Blue Sky Studios and Searchlight Pictures. The studios were founded in 1923 and is one of the oldest film studios now headed by Alan Bergman.
Disney is known to have a industry record of about $13.2 billion at the global box office thanks to its subsidiaries. Six of the top ten highest grossing films worldwide are produced under Disney as they also have two of the highest grossing film franchises of all time.
Disney also has two further division which are the Disney general Entertainment Content and the ESPN and sports content. These both are integral part of the company and have companies like ABC signature and ABC news, Fox networks, National Geographic and ESPN under it.
21st Century Fox is one of the biggest and popular media and entertainment company that was acquired by Disney in March of 2019 for $71 billion. Earlier know as 20th Century Fox the News corporation was under Robert Murdoch. The 20th Century studios was one of the best American film studios for more than 80 years.
The company was initially formed in 1935 with the merging of Fox Film Corporation and 20th Century Pictures. In 1985, the company became the 20th Century Fox because it was acquired by a news corporation then spilt again 2013.
It then changed its name to 21st century Fox in January of 2020, after the Disney acquisition. The company is headquartered in the Century City area of Los Angeles, California. When Disney brought the company its also got its franchises like its TV studios, The Fox networks, National Geographic, Hulu and international networks like Star. This acquisition was important for Disney as it helped the company cater to a larger audience by providing different content.
ABC Broadcast Network
This is one the most powerful media companies in the world that was acquired by Disney in July of 1995 for $19 billion dollars. The company was formed in 1985 after Capital Cities acquired ABC for $3.5 billion. It wasn’t until 1995, that Disney acquired the company bringing together the two leaders of media and entertainment together. After Disney acquired this company it also the control of many Tv channels, Radio stations, high equity in ESPN, History channel, A&E Network, etc.
Disney acquired abc for $19 billion dollars
The company rebranded itself in 1996 as the ABC television group. It is now headquartered in Burbank California, while the headquarters of the news division is in New York City. ABC has over eight owned and operated main TV station and over 232 affiliated TV stations in the US alone.
When it comes to the ABC News sector it is also one the best news channels in the world. Few of the most famous shows of ABC news are ABC tonight with David Muir, Good Morning America, Primetime, 20/20, Sunday morning political affairs program, Nightline, etc.
Pixar Animation Studios
Everybody has watched Pixar movies like Toy Story, Finding Nemo, Wall E, Cars, Ratatouille etc. Pixar one of the most recognized and acclaimed animation studio which was acquired by Disney in January 2006 for $7.4 billion.Pixar was created by the iconic Steve Jobs (former CEO and founder of Apple) in 1986. The company was formed when apple first brought the animation film technology of LucasFilms. Because of Steve Jobs effort Pixar became one of the biggest animation film producers.
Steve jobs Bought Pixar in 1986.
The company has its headquarters in Emeryville, California. Pixar has so far made 23 feature films and many short films with its most recent movie being the Soul in 2020. Pixar has earned over $14 billion at the worldwide box office un till 2019. 15 movies of Pixar like Toy Story, Finding Dory, Incredibles 2, Toy Story 4 are among the highest grossing animated movies of all time. The company has also awarded with 20 academy awards and 9 Golden Globe Awards including 11 Grammy’s and many other awards.
Marvel Entertainment
Marvel Movies like Spiderman, Ironman, Captain America, Thor, Civil War, Infinity War, have been a part of our life growing up. Marvel is an entertainment giant and one of the most globally loved film and television studio that was acquired by Disney in 2009 for $4 billion.
The marvel studios are known for its movies that are based on superheroes of the marvel cinematic universe that characters taken from the original marvel comics. The company initially went through many ups and downs of many name changes, different ownership, bankruptcy, before becoming a household name.
Marvel’s headquarters are based in New York. The company has over 5000 characters such as Spider Man, Iron Man, X men characters, Captain America, Fantastic Four characters, and many more in the marvel cinematic universe. The marvel Studios have till now produced 23 movies based on different superheroes and its most recent one being its first television series called WandaVision in 2021. There are many marvel movies that have crossed the $1 billion box office mark. A fun fact about Marvel is, In the early 1990s, Michael Jackson tried to purchase Marvel Comics, because he wanted to produce Spiderman to play as Peter parker.
Michael Jackson tried to purchase Marvel comics
LucasFilms Ltd
LucasFilms is also one the most famous Television and Film production company that was acquired by Disney in October 2012 for $4.1 billion. Lucas Film was first created in 1971 by the filmmaker George Lucas. LucasFilms has its headquarters in San Francisco, California. The studio is known for its popular and blockbuster franchises of Star Wars and Indiana Jones.
LucasFilm Logo
The company has been credited for its development in the sectors of special effects, sound and computer animation. Disney acquired this company to cater to the need to a wider consumer base and to get an access to highest grossing franchises. Disney also has theme parks and resorts that are based on Star Wars.
FAQ
Who was the founder of Disney and When was it founded?
The company was founded by the famed Disney brothers, Walt and Roy Disney in the year of 1923.
What are the main sections of Disney’s business?
Disney Media and Entertainment Distribution, The Walt Disney Parks, Experiences and Products and Walt Disney Studios are the main sections of Disney’s business.
What are the top five subsidiaries of Walt Disney?
LucasFilms Ltd, Marvel Entertainment, Pixar Animation Studios, ABC Broadcast Network and 21st Century Fox are the top five subsidiaries of Walt Disney.
What are the Three main OTT/subscription video streaming service of Disney?
Disney+, ESPN+, Hulu are the Three main OTT/subscription video streaming service of Disney.
Conclusion
Disney is one of the biggest entertainments and media conglomerates in the world. This is because the company has made strategic decisions in acquiring some of the biggest companies as its Subsidiaries. No matter which industry Disney has excelled at putting out its best work. The company is so successful because it managed to change the lives of people around the world. May it be movies or its amusement parks Disney has not failed in making peoples dreams into reality.
Advertising is a crucial part of every business, it attempts persuade the purchase decision of customers and potential clients. Defining the target market is also important because it not only helps make advertising efforts more effective, but it also lets you identify opportunities to improve your products and help your business succeed.
Since it is the season of Ipl, that is counted as one of the biggest cricket league of the world, which is Currently being broadcasted on Hotstar. What could be a better opportunity to promote your brand when millions of fans are watching a nail-biting match of Ipl. You can not only promote your brand or product between matches but also between various shows, As Hotstar has a wide variety of audience from 120 countries worldwide.
As Hotstar offers a premium range of audience, Many Brands that are looking to scale up their performance i.e. Lead Generation and Click campaigns can promote their brands or product on Hotstar.
Now Lets look at How to Advertise on Hotstar
How to Advertise on Hotstar
To begin Advertising on Hotstar, First you need to visit Hotstar Ad serve. Advertising on hotstar is divided in three parts.
Part 1: Campaign details
part 2: Ad Set
Part 3: Upload Ads
Part 1: Campaign details
Once you visit the home page, click on the button ‘Advertise on Hotstar’. Now you need to create an account and sign up or if you already have an account, you need to just login using your credentials.
Once you are done with creating an advertiser account click on create campaign and choose choose your category for your ad to make its introduction, Whether it is sports, entertainment, etc.
Once you advertiser account is created, Choose an objective that suits your brand. There are different Ad formats in every objective.
You can choose brand awareness if you want to promote your brand or if you are launching new products and services. You can select brand awareness to promote your product or brand.
Ad format- Pre-Roll, Mid-Roll, In-Stream display, and Native frames
Traffic
You can select traffic as an objective, if you want your customers to land on your website or your landing page.
Ad format- In-Stream display, Spotlight Stubs and Native frames
Impact
You can choose impact if you want to use a large user base in short time. Impact ads are displayed on Ipl 2020 matches or World cup.
Ad format- Branded feed cards, Mid- Roll, and Pre-Roll
Ad Formats
Pre-Roll
Pre-Roll Ads are rolled before the video starts.
Hotstar Pre-Roll Ad
Promote offers or your product launch with a 6-10 second, the non-skippable ad played before the video starts.
Target your customers based on demographics, location, interest, genre, or affluence.
Optimize your ad with a custom call to action.
Ideal for teasers, specific offers, product launches, or segmented messages.
Mid-Roll
Mid-Roll Ads are rolled in the middle of a video or Match.
Hotstar Mid-Roll Ad
Tell your brand story through a 10-60 second, non-skippable ad played during the video content.
Target your customers based on demographics, location, interest, genre, or affluence.
Optimize your ad with a custom call to action.
Companion ad formats such as lead-gen form, carousel, and web-view available to suit your marketing objectives.
Ideal for branding, sequential story-telling, or consideration.
In-stream display ads are presented during the streaming of a video.
Hotstar In Stream Display Ad
Drive brand recall through a video-like display ad placed on high-quality video content.
Target your customers based on demographics, location, interest, genre or affluence.
Optimize your ad with a custom call to action.
Ideal for driving consideration or traffic to the website.
Native frames
Native Frames Ad are displayed on the home page as users browse for content on Disney+Hotstar.
Hotstar Native Frames Ad
Capture your customers’ attention as they browse for content on the Disney+ Hotstar home page with native display ads.
Target your customers based on demographics, location, interest, genre or affluence.
Optimize your ad with a custom call to action.
Ideal for driving consideration or traffic to the website.
In-stream display ads are presented during the streaming of a video.
Spotlight stubs
Spotlight stubs ad are placed alongside video content.
Spotlight Stubs Ad
Drive salience through native display ads placed alongside video content.
Target your customers based on demographics, location, interest, genre or affluence.
Optimize your ad with a custom call to action.
Ideal for driving consideration or traffic to the website.
Once you have selected your brand objective, Add campaign details. Choose a name for your Campaign and Brand. After completing click on next to proceed further.
Once you have selected your ad placement, now you have to select demographics(Gender and Age) and your geographic location. Once your done with this, select device price range of your device and the mobile carrier. Hotstar also provides you with the option of selecting your custom audience.
Schedule and Goal
Select the start and end date of your Ad. Frequency is the number of times your ad will be displayed in a day. After you are done with this, set your budget and click next to proceed further.
CPM- CPM stands for “cost per 1000 impressions.” Advertisers running CPM ads set their desired price per 1000 ads served and pay each time their ad appears
Now you have to upload your ads, that are going to be displayed on hotstar. you can choose to display your ads on Android , iOS or both the platforms.
Add the campaign title
Select the CTA Text
Add the Headline of your campaign
Upload your Ad image
Add a Landing page URL
Ad Preview
You can also add a Ad tracker, to track your Ad by impressions or either clicks.
When the campaign is live, you will get a link of dashboard from where you can track the campaign on daily basis. After the completion of campaign, a Video Plaza Report will be shared with you.
Whether it’s an in app promotion, display marketing, or branded challenges Hotstar, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Hotstar you can achieve your business goals quickly and easily.
One of the super giant telecom industry of India, Reliance JIO, has announced a teaser saying that it is going to release a bundle offer with Disney + Hotstar for free soon. The most important feature of this offer is- accessibility to one year subscription of Disney Plus Hotstar VIP for free. It is not the first time that JIO customers will be provided with an offer to get the yearly Disney + Hotstar subscription. Back in 2017, JIO had provided it’s users the Hotstar subscription where JIO subscribers can watch Star TV Network channels via Hotstar app for free.
teaser banner
The new offer has been listed as ” coming soon”. Though they have provided the Hotstar Premium subscription earlier , however, this will be the first time that JIO customers will get the annual Disney+ Hotstar VIP subscription for Rs. 399 a year. It will bring access to Disney+ shows, movies and Kids content alongside exclusive Hotstar Specials and live sports including cricket, Premier League and Formula1.
However, there is no clarity on whether the bundling subscription will be limited to specific plans or all plans can use them equally. The Telecom Operator has yet not informed about the launch but the teaser banner does mention that it is “coming soon”.
The Teaser banner was first reported by telecom focused “Only Tech”. But it’s sure that this will increase their user base.
Over-Taking Airtel
airtel
It is clear that JIO is going to compete with Airtel soon. JIO appears to be taking on Airtel by offering similar Disney+Hotstar VIP benefits for prepaid users. Last month, Airtel brought the Rs. prepaid recharge plan with the Disney+Hotstar VIP subscription for a year. The plan also included 3GB high speed data and a valadity of 28 days.
Disney+ Hotstar is one of India’s largest premium video streaming platform. Disney plus Hotstar was recently launched which means that users don’t have to download a secondary app for Disney+ shows. The app offers both free and premium video contents which include 50,000 hours of TV content and movies across 8 languages. It let’s you access to its vast library of movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic & kids shows such as Doraemon, Shinchan, Chacha Chaudhary and more. The Disney+ Hotstar premium subscription is priced at Rs 199 per month which brings all the exclusive and latest American television shows like ‘Game of Thrones’ and latest movies after they have been aired in America.
disney
Is Hotstar Premium and VIP Same?
NO, they are not same . The premium plan of hotstar is more expensive and gives you access to all the content on hotstar including Hollywood, and movies from across the world. It adds a special feature where you can change the language of the audio with subtitles whereas, VIP account doesn’t permit it.
The Hotstar VIP plan is way cheaper than a premium account whuch is amost one-third of a Premium plan. A Disney+ Hotstar subscription is availaible at Rs.365/ a year, whereas a Disney+ Hotstar premium plan can be purchased at Rs.999/year. The Hotstar VIP account gives you access to all sports content which include TV movies and Shows.
JioTV is a live streaming service app that offers access to more than 300 TV channels including 42 HD channels across languages and genres. On this app, a person can live-stream TV channels and watch episodes of TV shows, aired in the past 7 days. This partnership will bring Reliance Jio customers who are subscribed to JioTV services to get direct free access to Hotstar premium membership. This, in turn, allows Jio customers to access all the Star TV channels, other exclusive American TV Shows, and movies for free.
jio tv
When the Internet becomes more and more affordable, then you need lots and lots of content to consume. That’s the case of high-speed 4G users, especially the users under Reliance Jio 4G preview offer. The upcoming Indian telecom operator Reliance Jio has partnered with Star India to offer free premium membership to popular video streaming service Hotstar via JioTV. This will bring a wide catalogue of Star TV channels along with exclusive Americal TV shows and movies for Jio customers.
Open up the JioTV app and tap on any Star TV channel.
You will be then redirected to Google Play Store/ iTunes to download the latest Disney+ Hotstar app.
If you are an existing user then you are provided with an option to upgrade or reinstall the Disney+ Hotstar app.
On upgrading, you will be asked to connect with your Jio account.
Once connected, you can use either the JioTV app or Hotstar app to watch Star TV channels and other TV shows. (clicking Star TV channels on JioTV app will automatically open up in Hotstar).
You can also use the Hotstar directly to watch all other premium TV shows and movies.
According to a report, it is being said that Indian Telecom Operator is now diverging from Disney+ Hotstar and is offering free one year Amazon Prime membership worth INR999 to its JIO Fiber users.
Though the company hasn’t made an official announcement but I think finally good days are coming . Whatever it’s going to be JIO users will get some entertainment benefits from the telecom industry. JIO subscribers claimed of seeing a banner on My JIO App which states the activation one year Amazon Prime membership and that too free. Although the offer is valid for a year only and after this users have to get a paid subscription.
PV Vyshnavi
