According to data from market intelligence platform Redseer, sales of electric vehicles (EVs) are expected to reach 22 million units by 2030, having grown rapidly from 0.8 million units in 2023.
In order to target this segment, on 27 November, Honda Motorcycle & Scooter India (HMSI) unveiled the Activa e, an electric variant of its well-known Activa scooter, and the QC1, a second model, marking the company’s official entry into the Indian EV two-wheeler market.
Honda Activa e Specifications
An internal permanent magnet synchronous electric motor with a peak output of 6 kW and a torque of 22 Nm powers the new Honda Activa e. According to Honda, it can reach a high speed of 80 km/h and sprint from 0 to 60 km/h in 7.3 seconds. There are three riding modes available for the Activa e: Econ, Standard, and Sport.
The two interchangeable Honda Mobile Power Pack e-batteries, created and managed by Honda Power Pack Energy India Pvt. Ltd., are the main attraction. According to Honda, both have a 1.5 kWh capacity and a 102 km range on a full charge. There are two versions of the Activa e: the Activa e and the Activa e: Honda RoadSync Duo. The latter has a 7.0-inch TFT screen and can link to the Honda RoadSync Duo app in real time.
In addition to having day and night settings that automatically adjust the screen’s brightness and readability based on ambient light, the infotainment system offers navigation. Toggle switches on the handlebar are used to control the TFT screen. All-LED lighting with “smiling” DRLs, a 12-inch diamond-cut alloy wheel, a level footboard, a strong grab rail, and a dual-tone seat are standard on both models.
Additionally, it comes with Honda’s H-Smart key, which has functions like Smart Start, Smart Safe, Smart Unlock, and Smart Find. Pearl Shallow Blue, Pearl Misty White, Pearl Serenity Blue, Matt Foggy Silver Metallic, and Pearl Igneous Black are the five colours that will be available for the scooter.
Honda QC1 Specifications
In contrast, the Honda QC1 will have a single, fixed 1.5 kWh battery pack that has an 80 km range. It takes 4 hours and 30 minutes to charge from 0% to 80%, and 6 hours and 50 minutes to fully charge. An in-wheel electric motor with a maximum torque of 77 Nm and a peak power rating of 1.8 kW is fitted to the QC1. This translates to a top speed of fifty kilometres per hour. Standard and Econ are its two riding modes, which modify power and efficiency according to the rider’s preferences.
A 330-watt off-board home charger with auto-cut technology for safety can be used to charge it at home. Additionally, it only has a 5.0-inch all-info LCD screen, as opposed to the TFT screen in the Activa e. In addition to 26 litres of under-seat storage, the QCI will have a USB Type-C plug.
Honda’s Narsapura factory in Karnataka, close to Bengaluru, will produce the Activa e and QC1. They will include three complimentary services for the first year and a three-year or 50,000-kilometer guarantee. For the first year, Honda will also provide complimentary roadside assistance.
The Revolutionary Swappable Battery Technology from Honda
There will be dedicated Honda Power Pack Exchanger e (swapping stations) spread around different cities where the Activa e’s swappable batteries can be swapped. According to Honda, this is already operational in Delhi and Bengaluru and will shortly begin operations in Mumbai as well.
According to Yogesh Mathur, Director, Sales and Marketing, Honda Motorcycle & Scooter India, the organisation is working to satisfy the wide range of demands of its clients with ACTIVA e’s swappable battery technology and QC1’s fixed battery setup in addition to the industry-leading hassle-free ownership experience.
Becoming successful is not a random occurrence. Being prepared is key when opportunities arise; this was also true for Honda, a business that revolutionized the motorcycle industry. Introduces gearless four-stroke scooters to the market. The company is captivated by the incredible growth. The majority of participants were suspicious of the community’s decision to jump on the bandwagon and usher in a new era in the car industry as the scooter market crashed and burned, but eventually, businesses caught on. Because of the lackluster reception it received, Bajaj Automobiles—the pioneer in the scooter industry in India—decided to put it out of business. Honda iActiva eventually became just another generic scooter brand. Rivals benchmarked Honda Motors’ marketing strategies when they snatched on those strands and turned the mystery into a gold mine. The version of gearless scooters that has been extremely successful. Activa is now the best-selling two-wheeler globally, surpassing even the legendary Splendor in terms of sales. The complaint seeks to shed light on Honda’s plans by investigating the causes behind the company’s meteoric rise.
How HONDA ACTIVA Became the Worlds Best Selling Scooter
Consumer preference shifted from scooters to motorcycles, putting the scooter manufacturer in a tough spot after they had positioned themselves as the official mode of transportation for the Indian middle class. The idea that motorbikes will eventually rule the market and that scooters will occupy a supporting role began to take root. Bajaj Auto‘s announcement that it will be leaving the scooter industry to concentrate only on motorcycles effectively clinched the deal. With an explicit agreement with its former partner Hero Moto Corp, Honda launched its wholly-owned company in 1999 with the sole intention of concentrating on the autonomous scooter market and delaying the production of competing motorcycle goods until a much later date. After the joint venture dissolved in 2010–2011, the two companies were free to compete in their own markets, albeit with distinct areas of expertise. Hero Group became the biggest two-wheeler producer in the world, dominating the motorcycle category. In the four-stroke automated scooter business, Honda Motorcycle & Scooter India Pvt. Ltd. (HSMI) became the leader, with Activa sharing a lion’s share of the market, and capturing over 60% of the market.
Activa is as dominant in the scooter sector as Hero Splendor is in the motorbike market. Through its gender posture, Activa was able to redefine the way the industry perceived the scooter business and tap into an entirely new market.
Scooters’ market share increased from 11% in 2009 to 30% in just a decade, and they show no signs of slowing down. Scooters dominated the minds of the Indian middle class for a long time, but when technology improved, motorcycles became the preferred mode of transportation for the country’s youth, leaving a noticeable gap. Scooters were more in line with the idea that mobility was defined by one’s personality, whereas motorcycles represented the mobility of the people.
Scooters were more popular than motorcycles because of the increasing number of working women who valued convenience more than speed. Scooters also scored points for their excellent fuel economy, which was a selling advantage for buyers in both urban and rural areas. Customers thought Activa was a simple product.
It may be utilized with relative ease by every member of the family for local tides. Gearless scooters didn’t do well at first, but they started to catch on in subsequent years. Others were captivated by Activa’s success and entered the scooter sector as well. These included TVS, HeroMotoCorp, Yamaha, Piaggio, and Suzuki.
Compared to 1,224,379 units sold in 2011–12, HMSI’s scooter sales exploded to 3,189,102 units by the end of 2016–17 (SLAM). During the same period, sales of TVS scooters increased from 496,892 units in 2011–12 to 826,291 units.
In 2017–18, Hero Moto Corp.’s sales increased from 414,389 to 789,974 units, a nearly 100% increase (SIAM).
Sales of two-wheelers, of which scooters are a major part, surpassed the astonishing 20 million unit milestone, according to a SIAM report. In comparison to the same period in 2017, sales of two-wheelers increased by 14.80 percent in April–March of 2018.
Market Share of Two-Wheelers Across India in Financial Year 2023, by Leading Manufacturers
Striking Positively Rural Market Unexpectedly
The demand for scooters in rural areas has exceeded all expectations, challenging the concept that they would only be popular in metros and big towns due to the small wheels and poor road conditions in India. Tuff Up Tube, a unique feature given by Honda, is a double-layered tube with a sealant that prevents tire punctures. This is one reason why demand from the rural market increased. This allowed them to address the issue of poor road conditions and high maintenance costs for two-wheelers, which were concerns of their rural clients.
The fact that Honda didn’t dabble in anything else than scooters was a major contributor to their meteoric climb to fame.
While the rest of the car industry was busy diversifying its offerings in 1990, Honda was bound by a contract with the Hero group to avoid the motorcycle business and instead concentrate on improving the scooter market. The foundational principles of modern scooterization were the driving force behind their dealer partnerships, design refinement, attempts to appeal to products with unisex appeal, etc. The gradual incorporation of scooters into ASEAN culture also helped their case gain traction.
Honda was so encouraged by the early success of Activa that it released two more scooter models, the DIO, and the Eterno, in a very short period. It didn’t take long for Honda to make its dominance in scooter production and send a message that it meant business in the scooter industry. Honda resurrected the scooter market and captured over half of the share by year’s end 2005.
FAQs
Is Honda a Japanese company?
Honda Motorcycle & Scooter India, Pvt. Ltd., abbreviated as HMSI, is the wholly owned Indian subsidiary of Honda Motor Company, Limited, Japan.
Which is the best-selling scooter in India?
The Honda Activa stands as a top contender among scooter sales in India, owing to its unmatched convenience, efficiency, and practical design. These qualities are the driving forces behind its widespread popularity.
How many HMSI scooters were sold in 2016-2017?
Compared to 1,224,379 units sold in 2011–12, HMSI’s scooter sales exploded to 3,189,102 units by the end of 2016–17 (SLAM). During the same period, sales of TVS scooters increased from 496,892 units in 2011–12 to 826,291 units.
In the recent years many companies are willing to pay crores in order to get a right celebrity to endorse the company products and services. One of the top actors in India, that is currently in demand for endorsements is Akshay Kumar.
This is because the actor is known for his persona of being down to earth, disciplined, a true nationalist and a fitness expert. Akshay Kumar is a India-born naturalised Canadian Actor, Producer, Martial Artist and Popular Television Personality that works in Indian film industry.
The bollywood actor has so far appeared in more than 100 movies and has been awarded with several acclaimed awards including Film Fare, National Film Awards and Padma Shri. Akshay Kumar is known for his work in bollywood movies such as Rowdy Rathore, Holiday, Airlift, Rustom, Padman, Kesari and Toilet: Ek Prem Katha. According to the Forbes list of 2019, Akshay ranks as the 4th highest paid actors in the world.
When it comes celebrities endorsing brands Akshay Kumar is one of the top actors as he has supported, endorsed various startups and helped them in getting to a better position throughout his career.
The actor’s brand value amounts to over Rs 742 crore, according to the celebrity brand valuation study of 2019 done by Duff and Phelps. Akshay Kumar is known to charge over Rs 2 to 3 crore per day as a fee for endorsements, according to Financial Express.
Some of the 30 brands endorsed by Akshay Kumar are Fau-G, GOQii, Honda, Nirma, Policy Bazaar, Livguard Energy, Harpic, Suthol, Dollar, Tata Motors, PC Jewelers, Revital H, Lever Ayush, and Cardekho among others.
Unlike other celebrities who are extremely picky when they are choosing which startup of endorse or fund, but Akshay on the other hand is known to take the plunge and support newcomers without think much. Which is why Akshay recommends other celebrities to get associated with the brand only if they believe in the promoters and the product.
In an interview Akshay Kumar spoke on how actors have routine paid partnerships, but the startup craze has recently opened up new opportunities for the brand as well as the celebrities worldwide. Explaining the reasoning behind endorsing some brands in an interview Akshay says that,
“For me, GOQii is has a larger fitness goal for the entire country. Pagar Book is two young boys trying to put accounts for small business firms on their phone. CarDekho has opened up the car sales market multifold. FAU-G is trying to create a world class gaming experience on your smartphone or tablet. Yes, given the success rates of startups, you’re taking the risk of no value getting created for the brand at all after all, but that’s the challenge. In the end, you’ve at least partnered or helped someone on their way and who dreamed of doing something big.”
FAU-G an abbreviation for Fearless and United Guards, is a Made in India online multiplayer action game developed by nCore Games. nCore Games is headquartered in Bengaluru and developed FAU-G as a tribute to the heroes of the Indian armed forces. FAU-G is known to bring to life the thrill and adrenaline of a life spent guarding India’s borders.
Supporting PM @narendramodi’s AtmaNirbhar movement, proud to present an action game,Fearless And United-Guards FAU-G. Besides entertainment, players will also learn about the sacrifices of our soldiers. 20% of the net revenue generated will be donated to @BharatKeVeer Trust #FAUGpic.twitter.com/Q1HLFB5hPt
Akshay Kumar is not only the brand ambassador, but also a mentor to the development process in the game. The game was first announced by Akhay Kumar through social media accounts in September 2020 as a game that will support PM Narendra Modi’s Atma Nirbhar movement.
The actor also announced that over 20% of the net revenue generated by the game will be donated to the Bharat Ke Veer trust. This game was also speculated for being the Indian alternative for PUBG mobile. This is because the game came out right after PUBG along with 118 Chinese mobile apps were banned in India in September 2020, as a result of the growing border tension between India and China.
GOQii pronounced as Go-key, is an Indian fitness technology company, known for their range of wearable fitness bands with a mobile app and a personalized remote coaching. The company was founded by Vishal Gondal and has its headquartered based in Menlo Park, California with offices in Mumbai and Shenzhen. GOQii had over 19% market share making it the second biggest player in Indian wearable market in 2018.
The smart-tech enabled platform has a long list of popular investors like Mitsui, Megadelta, Galaxy Digital, Edelweiss, Cheetah Mobile, Madhuri Dixit Nene, Ratan Tata and also Akshay Kumar, etc. The company also made Akshay Kumar as its brand ambassador, apart for endorsing the brand Akshay was also a part of several initiatives in their mobile app, in order to promote and widen the presence of GOQii in India.
On his association with GOQii, the actor added that he believes in GOQii’s preventive ecosystem and is proud to be associated with its passionate team.
He also added that health is not a short term goal and can be achieved by adopting a healthy lifestyle. The actor along with the team of coaches, will be working to making 130 crore Indians healthy.
Honda Motor Company Ltd.
Akshay Kumar in Honda advertisements
Honda Motor is a Japanese multinational conglomerate that is known for manufacturing automobiles, motorcycles and other power equipment’s. The Tokyo headquartered company is the world largest motorcycles manufacturer since 1959, producing over 400 million motorcycles by the end of 2019. According to report, Akshay Kumar made a Rs. 50 crore deal with Honda in 2012, making him the brand ambassador for Honda motorcycles.
In 2018, Akshay Kumar was a major part of a national level campaign #HelmetOnLifeOn started by Honda to educate people on road safety. The company campaigned in 13 traffic training parks across India through huge safety events.
Akshay took this message to his fans by saying that, he was happy to be associated with Honda 2 Wheelers India for the #HelmetOnLifeOn campaign. He also told his fans to tell their loved ones to wear a helmet at all times while riding a two-wheeler.
Nirma is one of the most well-known companies of India, with its headquarters based in Ahmedabad, Gujarat. The company manufactures products such as cements, cosmetics, soaps, detergents, salt, soda ash, LAB and injectable.
Nirma currently has over 25000 employees with a turnover of about Rs. 20,500 crore. Nirma is also known for its iconic ads through out the years, in the recent years akshay has also been a part of many of its television advertisements.
PolicyBazaar
Akshay Kumar in the #Aapkisidehai ad
Policybazaar is an Indian insurance and global financial technology company that has its headquarters based in Gurgaon. The company currently provides a digital platform for users to compare financial services from major insurance company.
Talking about the selection of Akshay Kumar as the company’s brand ambassador, Yashish Dahiya who is the cofounder of policy bazaar said that, “Akshay Kumar is self made, speaks directly and also delivers important messages with humor, this makes the actor the perfect fit for our brand.
Like him our brand also stands for transparency, positive societal change, reliability, trust and a genuine connection with the people. This partnership is a natural extension of the values we share with him.”
Tata Motors
Tata motors is one of the oldest and well respected Indian multinational automotive company that has its headquarters based in Mumbai, Maharashtra. The company is one of the main subsidiary of Tata Group which is a massive conglomerate.
Tata INTRA V10 BS6 ki badi gaadi se banao apna kaarobaar bemisaal. Naye INTRA ka vaada hai ki iss se aap ko mile badi taakat, badi performance, bada aaram, badi bachat aur badi kamai. #TataIntraBS6@akshaykumarpic.twitter.com/5nF8LC85S5
The company manufactures cars, trucks, vans, coaches, buses, sports cars, construction equipment including military vehicles. Tata motors made Akshay Kumar as its brand ambassador for its commercial vehicle business unit in 2017 and since then the actor has been actively promoting many of its new commercial vehicles through multi media campaigns and television ads.
Besides that Akshay has also been involved in a variety of innovative marketing and customer experience initiatives to be rolled out by Tata Motors. In an interview, Akshay mentioned that it is an honour to be working with the Tata brand as most of us grew up with the company.
CarDekho
Akshay Kumar in the successful CarDekho advertisement
Car Dekho is an online portal that allows customers to review, compare, buy and sell new and used cars in the country. The portal not only lists vehicles for trade but also provides services like providing the latest information of the automobile industry, images, videos and features of every individual car, recent car launches, prices and other important specifications of the cars.
Car Dekho also sells a huge variety of automobile accessories such as stickers, floor mats, scratch removers, polish, mobile chargers, shampoo, tires, car stereos, and other endless car supplies. The most recent successful TV commercial starring Akshay Kumar highlighted easy ways of selling a used car to CarDekho Gaadi from anywhere, be it from home or office.
The brand ambassador of the company, Akshay Kumar in an interview added that he is delighted to be associated with CarDekho as the company works aggressively in redefining the auto ecosystem and personal mobility space of India.
Akshay Kumar and Twinkle Khanna as the brand ambassadors of PC jeweller
PC Jeweller Limited is one of the top jeweler in India, the company started in 2005 with one showroom in New Delhi and now has over 84 showrooms in over 70 cities across 19 states in India. The company manufactures, exports, wholesale and retail gold and diamond hallmarked and certified jewelry in the country.
In 2012, the jewelry company signed Akshay Kumar and his wife Twinkle Khanna as their brand ambassadors in order to enhance the company’s presence and consumer trust in the market.
In an interview, Akshay Kumar and Twinkle Khanna said that, it was their pleasure to become a part of the PCJ family and are happy to be associated with brand that is known for its jeweler, design and trust.
Conclusion
According to a study conducted in 2019, Akhay Kumar has witnessed a jump of 55.3% making him second only to Virat Kohli whose brand value is Rs 1,600 crore. Akshay has over preferred by more than 30 brands because of factors such as Down to earth persona, humble beginnings, causes, discipline, fitness, movies, nationalistic urges, and maintains a healthy diet.
Akshay Kumar has over 49 million on Instagram, 45.7 million on Facebook and 39.2 million on Twitter and he uses his social media platform to spread the messages on fitness, upcoming movies, lifestyle and endorse brands. This is why Akshay might soon beat Virat Kohli to become the number one celebrity to endorse brands in India.
Frequently Asked Questions
Who is Akshay Kumar?
Akshay Kumar is a popular India-born naturalised Canadian actor, Producer, Martial Artist and Popular Television Personality that works in Indian film industry.
What is the Brand value of Akshay Kumar?
The actor’s brand value amounts to over INR 742 crore, according to the celebrity brand valuation study of 2019 done by Duff and Phelps.
What are the brands that are endorsed by Akshay Kumar?
Some of the brands endorsed by Akhay Kumar are:
PC Jewelers
Car Dekho
Tata Motors
PolicyBazaar
Nirma
Honda Motor Company Limited
GOQii
FAU-G
How much does Akshay Kumar charge for brand endorsement?
Akshay Kumar is known to charge over Rs 2 to 3 crore per day as a fee for endorsements, according to Financial Express.
We all know the most in-demand actor in the 80s to till now in Hollywood is Brad Pitt. He has been one of the recipients of multiple accolades such as the Primetime Emmy Award, Golden Global Awards and an Oscar winner for his great acting in “Once upon a time in Hollywood”.
Brad Pitt began his career back in 1987 as an intruded character and acknowledged his adroit as a cowboy hitchhiker- in the middle of the road in the flick “Thelma & Louise” as a supporting role.
Till 1991, he didn’t make that much money or fame to be remembered by the people but, serendipity occurred in his life, after becoming the lead male in the flick “Legends of the fall” as Tristan Ludlow, where he got nominated as the Best Actor category in Golden Globe Awards for the very first time. After that, he has gained international recognition by starring as a detective in the movie “Seven”.
Apart from being an actor in Hollywood, he also took part in various public events, campaigns and charitable works. That’s where he was persistent in his career and ultimately became a heartthrob in Hollywood.
He began to cast in various films along with endorsing in multiple brands such as Chanel, SoftBank, TAG Heuer, Honda etc. Just being a part of those brands, augmented the sales turnover in such brands because of Brad Pitt in it.
Brands that are Endorsed by the renowned International actor William Bradley Pitt:
Cadillac is a division of Henry Ford Company American-based premium opulent automobile manufacturer company, known for luxury carmakers. This company owns more than 34 auxiliary markets worldwide and sold 390458 vehicles as of 2019.
Cadillac operates in the United States, Mexico, Europe, the Middle East, South Korea, Japan, China and Canada. Besides, the company is among the first automotive brands in the world that tout luxury vehicles. The company has built 18 models of ostentatious cars till now such as Escalade, XT5, CT4, CT5, Cadillac CT6, etc.
In 2013, Brad Pitt partnered with Cadillac in marketing its new launch Chinese Cadillac XTS, which ramped 50% sales. He cast in an advertisement, that shows- he gets into the car and, meanwhile flexing its features and specification. He drives the car in a smooth way against a euphoric soundtrack in the background. And the Ad ends with a tagline “We don’t predict the future, we create it! Bringing the Future Forward”
Chanel
As you see, every celebrity sees Chanel as the Fashion paragon. Chanel is a fashion empire that vends Accessories, Clothes, Beauty- Skincare, eyewear, Fragrance, fine watches and high Jewellery. And of course, Chanel designs its products for celebrities that are unique as well as costs an arm and a leg to acquire. But people were enthralled to spend their very hardworking penny on the products of Chanel when Brad Pitt endorsed it.
He was advertised as the first new male face for the Chanel No 5 women perfume. On the other hand, this ad. Brad Pitt for Chanel No.5 perplexed watchers as ‘Brad standing all alone and people are inscrutable to analyze what Brad is thinking. And the ad is Brad was talking about a woman, but he talks about the redolent. Besides endorsing this Brand, people started to castigate Brad’s acting and ultimately became a flop.
Edwin Jeans is a Japanese company, which is known for its clothing denim brand, Brad Pitt made his endorsement in a Japanese ad on Edwin jeans. Basically, the advertisement tells us about ‘Brad Pitt driving a vintage car too fast, hanging the gear and nailed it. Later, he gets out of the car and walks towards the camera and pretentiously shows off his jeans 503 brands.
On the other hand, he also endorsed in another hand, where Brad simply sat on a campfire and dared the camera. So, this ad of Brad Pitt in Edwin Jeans marketing the product talks about the audacious and thrilling experience a person can have when they wear Edwin Jeans 503.
Honda Integra
Brad Pitt is quite popular in Japan because he has endorsed brands from many Japanese companies. He signed off the offer in 1996 and became the Integra spokesperson of Honda.
The advertisement is about Brad wearing a Honda Integra car printed picture on his shirt, whereas a kid approaches him and tries to scare Brad. But here, we see Brad was wearing a T-shirt Honda Integra scares even more and finishes off the ad with a tagline “Integra, Nottegra, HONDA!!”.
This advertisement of Heineken hyped the sales turnover in the year Super Bowl 2005 commercial. Brad Pitt was swamped with his work and went straight to an empty refrigerator in his apartment to have a drink, whereas, on the other side of his huge apartment, paparazzi were all around- busy in capturing very movements of his.
So, he gets dressed, smoothly on his way to buy Heineken drinks from a departmental store, while the paparazzi ferreting him, and gets back to his apartment. Then, he phoned his friend, and said: “Can you pick me up?”. Brad Pitt did this endorsement after gaining a huge fan base. As a result, this endorsement of Brad Pitt in Heineken accelerated the sales thrice than the average sales.
SoftBank
Brad Pitt once again endorsed it in a Japanese ad. Regarding the cell phone company SoftBank. The commercial was pretty quip and well filmed, where he helps out everyone from eating croissants while talking to someone on the phone. As well, aiding a vehicle to start over, although carrying his cell phone in one hand.
Brad Pitt one of the finest endorsements is TAG Heuer, he wears a TAG Heuer Monaco with a blue dial and black strap in his promotional poster. This brand TAG Heuer is cast by many famous celebrities such as Uma Thurman, Shah Rukh Khan, Sushmita Sen, Leonardo DiCaprio and so on. The brand accomplished its heyday in 2006 after Brad Pitt addressed the new launch TAG Heuer Monaco in a promotional poster.
Brioni
Brioni is an Italian brand for luxury menswear. The brand house was founded in the year 1945 by Gaetano Savini and Nazareno Fonticoli. They specialize in handmade suits, apart from that, perfume, eyewear, shoes and everything fashionable are also in great demand. Recently, the CEO of Brioni is Mehdi Benabadji. Brioni roped in Brad Pitt as their brand ambassador in 2020. With his timeless charm, Brad Pitt is considered the perfect face for the Italian luxury brand. The summer and winter collection of 2021 featuring Brad Pitt was a great success.
De’Longhi
De’Longhi is one of the most popular brands that produce home appliances, the company was founded in the year 1902 by Giuseppe De’Longhi. The company is also famous for making coffee makers. De’Longhi created history by collaborating with a celebrity for the very first time in 2021. They made Brad Pitt, the Global star their official brand ambassador in 2021.
FAQs
What is the net worth of Brad Pitt?
The net worth of Brad Pitt is $300 Million.
What is Brad Pitts’s real name?
Brad Pitts’s real name is William Bradley Pitt.
What was Brad Pitt’s first movie?
The first movie of Brad Pitt was No Way Out in 1987.
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Honda Motor Company, Ltd. is a Japanese public multinational conglomerate corporation primarily known as a manufacturer of automobiles, motorcycles, and power equipment. Honda Motor Co., Ltd. operates under the basic principles of “Respect for the Individual” and “The Three Joys” commonly expressed as The Joy of Buying, The Joy of Selling and The Joy of Creating.
Honda has been the world’s largest motorcycle manufacturer since 1959, reaching a production of 400 million by the end of 2019, as well as the world’s largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda became the second-largest Japanese automobile manufacturer in 2001. Honda was the eighth largest automobile manufacturer in the world in 2015.
Honda Motor Co., Ltd. engages in the manufacture and sale of automobiles, motorcycles, and power products. It operates through the following segments: Automobile, Motorcycle, Financial Services, and Power Product and Other Businesses.
The Automobile segment manufactures and sells automobiles and related accessories. The Motorcycle segment handles all-terrain vehicles, motorcycle business, and related parts. The Financial Services segment provides financial and insurance services. The Power Product and Other Businesses segment offers power products and relevant parts. The company was founded by Soichiro Honda on September 24, 1948 and is headquartered in Tokyo, Japan.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, and other products.
Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, which began production in 2012. Honda has three joint-ventures in China: Honda China, Dongfeng Honda, and Guangqi Honda.
Honda – Logo and its Meaning
The stylized design of the capital H had a certain influence on the print. It is distinguished by the absence of decorative details and minimalistic design bordering on austerity. At the same time, chromium coating of the innovated logo’s font makes it quite prestigious and valuable. The line width helps it stand out clearly on the background.
Honda’s Company Logo
Honda – Founder and History
The engineer Honda Soichiro founded the Honda Technical Research Institute near Hamamatsu in 1946 to develop small, efficient internal-combustion engines.
Founder of Honda
It was incorporated as Honda Motor Company in 1948 and began producing motorcycles in 1949. The Honda C-100, a small-engine motorcycle, was introduced in 1953 and by 1959 was the largest-selling motorcycle in the world. In 1959 the company also established a U.S. subsidiary, the American Honda Motor Company, which began producing motorcycles in the United States in 1979 and automobiles in 1982.
While still Honda is a world leader in producing motorcycles, the bulk of the company’s annual sales comes from automobiles, which the company began manufacturing long ago. Among its lightweight, fuel-efficient passenger cars have been the popular Civic and Accord models. The company’s other major product areas include farm machinery and small engines. Honda is a major Japanese exporter to the United States and to other parts of the world. It also has assembly plants in a number of other countries and is engaged in joint ventures and technology-licensing agreements with several foreign companies.
Honda – Mission
Honda’s mission statement says, “Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.”
Automotive (~71%) – Honda derives a majority of its revenue from the sales of its automotive units around the world. Per Bloomberg intelligence, 75% of the vehicles Honda sells in the US market are manufactured in the country itself. Additionally, the company does not expect a significant revenue impact from recently imposed tariffs in the US as it manufactures a notable quantity of its US volumes in the domestic market itself. We expect automotive sales of 5.35 million worldwide, translating into $104.7 billion in revenues from this division.
Motorcycle (~14%) – Honda derives $18.4 billion in revenues from the sales of its motorcycle units. This segment includes motorcycles, all-terrain vehicles (ATVs) and Personal watercraft (PWC). We expect higher sales volume of its motorcycle business to drive its top-line growth in 2019. The increased volume sales are expected in its key markets of Asia, including Indonesia, India, and Vietnam. Honda’s Activa and X-blade models continue to be the bestsellers in these markets in 1Q’19.
Financial Services (~13%) – Honda provides a variety of financial services – retail lending, leasing to customers and wholesale financing to its customers and dealers through its finance subsidiaries. Within the financial services segment, North America contributes about 90% of the segment’s revenue. We expect the segment to generate $19 billion in revenue in 2019.
Power and Other business (~2%) – HMC manufactures and markets a complete range of power equipment products for commercial, rental, and residential applications. Its comprehensive product line, which includes tillers, portable generators, outboard engines, water pumps, lawn mowers, snow throwers, general purpose engines, electric four-wheel scooters, is powered exclusively by advanced 4-stroke engines. These products are sold by the company in its markets, mainly in Japan, and are also sold to Original Equipment Manufacturers (OEM).
Honda – Revenue and Growth
Year
Amount
Percentage Change from last year
2020
$137.365B
-3.94%
2019
$142.998B
+3.43%
2018
$138.25B
+6.19%
Honda – Investments
Honda Motor has made 12 investments. Their most recent investment was on Jul 18, 2020, when Contemporary Amperex Technology raised CN¥19.7B.
Date
Organization Name
Round
Amount
Jul 18, 2020
Contemporary Amperex Technology
Post IPO Equity
CN¥19.7B
Jun 28, 2019
MONET Technologies
Corporate Round
¥499.9M
May 14, 2019
Moixa Technology
Corporate Round
£8.6M
May 7, 2019
Cruise
Corporate Round
$1.2B
Mar 28, 2019
MONET Technologies
Corporate Round
¥498M
Mar 5, 2019
ubitricity
Series C
€20M
Oct 3, 2018
Cruise
Corporate Round
$750M
Nov 6, 2017
Mcity
Venture Round
$11M
Sep 19, 2016
Grab
Series F
$750M
Jun 8, 2010
Virent Energy Systems
Series C
$46.4M
Honda – Acquisition
Honda Motor has just one acquisition. Honda acquired ubitricity on Feb 27, 2019.
Honda – Competitors
Major names among Honda’s competitors include – Ford, General Motors, Toyota, Suzuki, Volkswagen, Hyundai, Nissan, FCA (Fiat Chrysler Automobiles), BMW andMercedes.
The automobile crisis of 2008-2010 was the part of financial downturn, which affected automobile makers and suppliers around the world. The industry was weakened by the substantial increase in the prices of fuel linked to energy crisis of 2003-08 which discouraged purchases of automobiles with low fuel economy. In the year 2008 there were fewer fuel efficient models to offer to the consumers, the bigger automobiles including General Motors, Toyota, Ford, Chrysler, Nissan and Honda Motors experienced sliding sales.
Honda has used PEST and SWOT analysis to work harder to achieve the goal to make their sales go high, and have worked on the weakness in the market as well. Honda has studied their PEST analysis and the factors that are affecting their company, being the leading automobile industry has to know its strengths and weakness, when dealing with their customer. All they needed was to know their needs, wants and demands.
Honda is going bullish on its expansion plans. Honda currently holds the number two position in terms of domestic sales, behind Hero MotoCorp, and plans to become number one by December 2020. To achieve this, the company is expanding both, manufacturing and sales. Last year, the company added a fourth assembly line at their Narsapura manufacturing facility in Bengaluru. This move adds 6 lakh units to Honda’s current capacity of 64 lakh bikes and scooters per year. For sales, Honda has set a target of adding 500 retail outlets this year, to its existing 5,200 dealerships. Of these, Honda has already added 250 outlets from April to August and will be adding 50 more this month. Honda is specifically concentrating on rural areas with 70 per cent of the new outlets coming up this year to be situated there.
Honda has been recording strong sales with currently a 30 per cent overall domestic market share for two-wheelers. It is currently the market leader in scooter sales with a 69 per cent market share. While their scooter sales have been strong, Honda wishes to focus more on motorcycle sales now.
Honda is further accelerating its electrification plans for Europe by moving forward its goal for all of its European mainstream models to feature electrified powertrains by 2022. The bold new target announced during an ‘Electric Vision’ event in Amsterdam, is three years ahead of the previously announced 2025 goal, demonstrating the confidence Honda has in its electric and hybrid powertrain technology. This acceleration will see 6 electrified models launched over the next 36 months.
Nitin Konde
