Months after leaving the online pharmaceutical company, PharmEasy, co-founders Dharmil Sheth, Dhaval Shah, and Hardik Dedhia have launched a new business named “All Home” in an attempt to capitalise on the expanding home remodelling and interior design sector.
Co-founder Dharmil Sheth told a media outlet that the Mumbai-based business has raised an undisclosed amount of money from Bessemer Venture Partners at a valuation of more than $120 million.
Prominent angel investors Shalibhadra Shah (Motilal Oswal), Niket Shah (Motilal Oswal), Siddharth Shah (PharmEasy), Kabir Narang (B Capital), and Ankur Gulati (Warburg Pincus) also participated.
All Home would provide brands across categories including furniture, sanitary ware, kitchen and wardrobe, and home hardware to develop an omnichannel platform, Sheth added. With labels like Colour Coats, House of W, and Fiamarc, the platform is already up and running.
Changing the Way India Lives-All Home
The co-founders jointly said that “makaan” is the next consumer wave in India, following roti and kapda, when discussing the enormous potential of the home sector.
They further added that across residences, workplaces, and urban infrastructure, All Home is creating reputable brands that reflect the way people in India live, work, and upgrade. Although consumers frequently lack access to the right channels and products, they are becoming more and more eager to invest in their living and working environments. This platform seeks to close this disparity, as per the founders.
To establish the new business, the three executives left PharmEasy’s daily operations in January. For the health tech company, which has suffered a sharp decline in valuation in recent years, this comes at a crucial moment. Temasek, TPG, Prosus, B Capital, GSV, and Think Investments are some of the investors in PharmEasy.
In recent years, India has seen a surge in the organised furniture and home improvement markets. The country’s home and household sector is predicted to reach $237 billion by 2030 at a compound annual growth rate (CAGR) of 10%, according to a Deloitte analysis published in September 2024. This growth is supported by changing consumer tastes and an emphasis on convenience.
Latching on the Opportunities Provided by the Interior Design Market
Anant Vidur Puri, a partner at Bessemer Venture Partners, claims that the growing ambitions and disposable incomes in India are driving a significant turning point in the home infrastructure and interior design industry.
Puri claims that despite the market’s size, it is still extremely fragmented and neglected, with customers and designers always confronting issues with efficiency, quality, and transparency.
All Home wants to make it easier to get goods at affordable costs by using a transparent procurement process. According to Sheth, the founders plan to use internet-led manufacturing and distribution to address the major inefficiencies in the current procurement process, which include the need for designers to coordinate with multiple vendors, lengthy turnaround times, a lack of design coherence, and inadequate after-sales support.
India’s home décor industry is growing fast and is expected to increase by 8.67% between 2025 and 2029, reaching a value of $2.97 billion by 2029. In this growing market, a name that is standing out and making a mark for itself is Urban Space. Urban Space is a home decor brand that provides premium home furnishing products at affordable prices. The brand combines traditional craftsmanship with modern designs and materials to create unique and stylish furnishings. With a focus on innovation and customer satisfaction, Urban Space is all set to make an impact in the home decor market.
In this article, learn more about Urban Space, its founders, its business model, the challenges it faced, how its appearance on Shark Tank India helped boost its visibility and success, and more.
Urban Space is a home décor brand from Ahmedabad, India’s textile hub. The brand offers a wide range of products, including curtains, bed linen, dohar blankets, bed covers, mats, rugs, and table linen, all available for convenient online shopping.
With in-house design, manufacturing, and packaging facilities, Urban Space provides tailored solutions to meet various needs in fabric, colour, design, and pricing. The brand focuses on delivering high-quality, unique pieces to refresh and inspire living spaces, making them instantly appealing.
Urban Space is committed to enhancing customer experience and creating better homes by offering premium home furnishing products at affordable prices.
Urban Space – Industry
Urban Space, a D2C brand in the home decor industry, operates within a rapidly expanding market in India. The home décor market in India is expected to grow by 8.67% between 2025 and 2029, resulting in a market volume of $2.97 billion in 2029.
Urban Space primarily targets the mass-premium segment, offering quality, affordability, and contemporary designs to middle- and upper-middle-class consumers. The brand focuses on providing stylish, premium products at accessible price points, catering to a customer base that includes young professionals, newlyweds, and families aiming to enhance their living spaces. The mass-premium segment, particularly strong in urban areas and Tier 2/Tier 3 cities, boasts an estimated market size of 200-250 million potential customers.
As a competitor in the fast-growing online market, Urban Space actively engages with major e-commerce platforms such as Amazon and Flipkart, as well as Q-commerce platforms like Blinkit and Zepto. Although exact market share figures are not publicly available, the brand estimates its share in the online home furnishing sector to be around 1-2% in its initial 3-4 years of operations. This figure is expected to increase significantly as the brand scales operations, enhances brand awareness, and diversifies its product offerings.
Industry Outlook for the Next 5 Years
The home furnishing industry in India is poised for strong growth over the next five years. The following trends are expected to drive this growth:
Increased Digital Penetration and E-commerce Growth: The shift towards online shopping, driven by increased internet penetration, is set to continue. As a D2C brand, Urban Space is well-positioned to benefit from this trend, especially with the rise of quick commerce platforms.
Growing Focus on Quality and Sustainability: Consumers are becoming more conscious of quality and sustainability. There is a growing demand for eco-friendly products made with sustainable materials, which is a trend the brand aims to capitalise on by offering products that are both stylish and environmentally friendly.
Increased Disposable Income in Urban and Semi-Urban Areas: With rising disposable income, especially in Tier 2 and Tier 3 cities, there will be greater demand for premium yet affordable home furnishing products.
Personalised and Customisable Home Furnishing: The demand for personalised and customisable home decor items is expected to rise. Consumers are increasingly looking for products that reflect their unique style.
In the next five years, the industry is expected to grow at a rate of 10-12% CAGR, and Urban Space is expected to capture a larger share of the D2C home furnishings market.
Urban Space’s Vision for the Next 5-10 Years
Urban Space aims to establish itself as a market leader in the Indian home furnishing sector, particularly in the online and D2C segments. The brand’s strategic goals include:
Brand Expansion: Expanding its presence in online and offline channels, offering more localised designs, and enhancing its product portfolio to include a wider range of premium home furnishings.
Product Diversification: Introducing new categories like rugs, lighting, and home accessories, which will allow Urban Space to become a one-stop shop for all home furnishing needs.
Sustainability Initiatives: Launching eco-friendly collections and building a strong reputation as a sustainable brand. This will resonate with the growing segment of eco-conscious consumers.
Global Expansion: While Urban Space will continue to strengthen its position in the Indian market, it will also see an opportunity to expand to international markets.
Technological Integration: Leveraging AI and data analytics for personalised shopping experiences, improving customer service, and enhancing supply chain efficiency. Urban Space will likely integrate augmented reality (AR) features in its shopping experience to help customers visualise home furnishings in their spaces.
Urban Space – Founders
Urban Space Founders – Rohit Agarwal and Radhika Koolwal
Rohit Agarwal and Radhika Koolwal are the co-founders of Urban Space. They are married and work together to run the business, using their combined skills and vision to grow the brand in the home décor industry.
Rohit Agarwal
Rohit completed his Engineering in Mechanical and then pursued an MBA from MDI Gurgaon. He worked with Nokia for a couple of years before joining the family fabric manufacturing business.
Radhika Koolwal
Radhika completed her Engineering in Computer Science, worked with Infosys for a couple of years, and then did her MBA from IMI Delhi. She worked in a real estate firm in Dubai for some time before moving to Ahmedabad in 2016 for marriage.
Rohit handles manufacturing and supply for the brand, while Radhika is responsible for sales and marketing. Both founders jointly manage social and product development.
Urban Space’s Hiring Philosophy:
Given the fast-paced nature of Urban Space, the founders’ hiring philosophy revolves around finding people who can thrive in a dynamic, innovative, and collaborative environment. They look for individuals who are not only qualified but also align with the brand’s values of creativity, agility, and customer-first thinking.
Here are some qualities the founders of Urban Space look for in an individual:
Growth-Orientated Individuals
Entrepreneurial Spirit
Diversity of Thought and Experience
Technical Expertise and Creativity
Problem-Solving Ability
Alignment with Company Values
Adaptability and Team Spirit
Digital & E-Commerce Expertise
Urban Space – Startup Story
The inspiration behind starting Urban Space stemmed from years of experience in manufacturing and creating products for other brands. While working behind the scenes, the founders recognised a gap in the market for high-quality yet affordable home décor products that could bring beauty and comfort to every home.
This vision of democratising home décor and making it accessible to everyone sparked the idea for their own brand. Drawing upon their background in manufacturing and sales, they gained deep insights into customer preferences, market demands, and industry trends. They carefully analysed consumer needs—what people sought in home décor, what they valued most, and where they felt underserved.
To validate the concept, they studied competitors, engaged directly with potential customers, and gathered feedback from their networks. Observing a clear demand for affordable, high-quality home décor reinforced their confidence in the brand’s potential.
The journey began with translating their vision into actionable goals. Ideas were brainstormed for products that were both stylish and functional, catering to a wide range of tastes and needs. The design and prototyping processes were meticulous, leveraging their expertise in manufacturing to ensure a focus on quality and affordability. Each product underwent multiple iterations to meet their exacting standards and deliver value to customers. Attention was paid to every detail—materials, finishes, and usability—so that the products could effortlessly enhance homes.
The initial idea was shared with close friends, family, and trusted colleagues in the manufacturing and sales industries. The response was overwhelmingly positive, with many resonating with the concept of making high-quality home décor accessible. Their feedback and insights played a crucial role in refining the vision.
The encouragement received, combined with constructive feedback, strengthened their determination to move forward. The belief in their expertise and mission reassured them that they were on the right path and that the brand had significant potential.
Urban Space – Mission and Vision
Urban Space’s long-term vision is to become the go-to destination for everything related to home décor, encompassing all aspects of creating and styling a home. The brand aspires to be synonymous with beauty, quality, and accessibility within the home décor industry.
In the short term, the company is focused on expanding its product range, refining its offerings, and reaching more homes to establish itself as a trusted name in affordable, high-quality home décor. Urban Space remains committed to building strong customer relationships by consistently delivering products that align with their needs and style preferences.
The core belief driving Urban Space is simple yet profound: “Everyone deserves a beautiful home.” The company upholds the idea that a well-decorated home is not merely a luxury but a source of happiness, comfort, and pride. Its goal is to make home décor accessible to all, ensuring that everyone, regardless of budget, can create a space that reflects their personality and provides a sanctuary of comfort and style.
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“Everyone deserves a beautiful home” encapsulates Urban Space’s mission to empower individuals to create spaces they love without compromising on quality or affordability.
Urban Space – Products/Services
Urban Space Products
Urban Space is an e-commerce brand specialising in home décor, with a primary focus on soft furnishings. Its product range includes bed linen, curtains, table linen, rugs, and even ceramics. The company’s platform is simple and intuitive, enabling customers to explore and shop for high-quality, stylish, and affordable home décor products from the comfort of their homes.
Urban Space’s USP lies in its in-house manufacturing. By controlling the production process, it ensures top-notch quality while keeping costs low. This allows Urban Space to deliver products that reflect the elegance of luxury décor but remain accessible to a broader audience.
The brand’s innovation lies in its ability to merge traditional craftsmanship with modern designs and materials. This balance allows it to offer unique, trend-forward products that meet both aesthetic and practical needs. Urban Space leverages advanced manufacturing technology in its facilities to ensure precision, efficiency, and consistency in product quality.
On the e-commerce side, it uses a robust platform optimised for seamless navigation, secure payments, and a user-friendly shopping experience. Data analytics also play a key role in understanding customer preferences, optimising inventory, and personalising its offerings.
Urban Space has stayed true to its focus on home décor since its inception and has not pivoted. However, the brand is constantly evolving and expanding its product range. What started as a brand focusing solely on soft furnishings has grown to include ceramics, crockery, and even handbags, as it aims to cater to every aspect of home décor.
Urban Space follows a Direct-to-Consumer (D2C) model, which means that it sells directly to consumers through its website and various online marketplaces, bypassing traditional retail channels. This allows the brand to have better control over pricing, customer experience, and brand positioning. Here are the key elements of Urban Space’s business model:
E-commerce Sales: Urban Space sells on prominent platforms like Amazon, Flipkart, Myntra, and other specialised home décor portals.
Q-Commerce: Urban Space also sells through hyper-local delivery platforms such as Blinkit and Zepto, which cater to quick deliveries in urban areas.
Brand Website: Urban Space’s own website also serves as a critical channel, offering exclusive collections and a direct relationship with customers, where they can access special offers, promotions, and loyalty programs.
Urban Space’s revenue model is a product-based sales model, where it generates income by selling individual products or bundles of home furnishings directly to customers.
Product Sales
Revenue is primarily driven by the sale of bed linen, curtains, blankets, and table linens. The brand maintains a large catalogue of products across different designs and price points to cater to a wide customer base within the mass-premium segment.
Product Pricing
The pricing of Urban Space’s products is designed to be affordable yet premium. Its pricing strategy aligns with the mass-premium market, ensuring that the products are accessible to a broad audience while maintaining a premium feel.
Bedsheets: INR 699 – INR 1699 (depending on material, design, and size)
Curtains: INR 999 – INR 1999 (based on fabric, design, and customisation options)
Blankets: INR 999 – INR 2,499 (depending on material and size)
Table Linen: INR 499 – INR 2,499 (for a set of placemats, table runners, etc.)
The pricing is competitive, with a focus on offering high-quality products at affordable prices compared to other premium brands in the market.
Urban Space operates at a gross profit margin of 15% at the brand level.
Commission structure
E-commerce companies charge from 20-35% commission based on their product category. After this, the brand incurs logistics costs and marketing costs too.
Urban Space – Launching Company Strategies
Listing on e-commerce platforms was one of the brand’s early strategies, enabling it to reach a wider audience and establish a strong online presence.
Urban Space’s products were listed on prominent e-commerce platforms like Amazon and Flipkart during the launch phase. These platforms have a massive built-in customer base, and the brand capitalised on this by running sponsored ads and discount offers for first-time buyers.
Offering time-limited discounts and launch offers on these platforms helped the brand increase visibility and attract early buyers.
Results: These platforms allowed Urban Space to quickly build trust with users and bring in the first 100 customers who were willing to try products from a new, emerging brand with competitive pricing and quality.
Urban Space’s price offering vs. the quality offering was an attractive buy for the consumer, and it translated into an instant pick-up in sales. The positive feedback and reviews bolstered the founders’ belief in the brand.
Urban Space – Customer Growth and Retention Strategies
Going from acquiring the first 100 users to scaling to 10,000 users is indeed a much larger challenge, requiring a more refined strategy, increased investment in marketing, and often experimentation with different growth tactics. At this stage, it’s crucial to focus on not just attracting more users but also building a strong community, leveraging data-driven insights, and amplifying brand presence through various channels. Here’s how Urban Space achieved this exponential growth:
1. Leveraging Performance Marketing (Paid Ads)
As Urban Space scaled, paid advertising strategy became a key driver of growth. The brand allocated a larger portion of the budget to performance-based channels, focusing on maximising the return on ad spend (ROAS).
Marketing Budget Allocation:
Urban Space allocates 5% of its monthly revenue towards performance marketing, taking pride in achieving some of the industry’s best ROAS, which highlights the brand’s strong in-house marketing capabilities.
As positive results and ROAS improvements were observed, the marketing budget increased to 10-15% of revenue, particularly during key sales periods such as festive sales (Diwali, New Year) and Amazon Prime Day.
2. Influencer Marketing and Partnerships
Influencer Marketing: After acquiring its initial user base, Urban Space leveraged influencer marketing to build credibility and scale rapidly. The strategy evolved from working with micro-influencers to implementing a more diversified influencer approach.
Q-Commerce Partnerships (Blinkit, Zepto): Urban Space expanded its reach by partnering with quick-commerce platforms like Blinkit and Zepto. This allowed customers to order home essentials, including home linens and décor, with hyper-fast delivery. These partnerships enabled the brand to tap into the hyper-local market and cater to customers seeking quick access to home essentials.
Urban Space gained significant visibility and trust after being featured on Shark Tank India in February 2024. The feature gave a face to the brand and led to a 100x spike in searches on the day the episode aired. Following this milestone, the brand experienced substantial growth in its journey.
One of the biggest challenges Urban Space faced was transitioning from a B2B (business-to-business) model to a B2C (business-to-consumer) model. This shift required rethinking every aspect of operations, from manufacturing and inventory management to customer acquisition and order fulfilment.
Stocking and Inventory Management: In the B2B model, production was demand-driven, with bulk orders. However, for B2C, it became essential to anticipate customer preferences, manage a wide range of SKUs, and ensure sufficient stock to avoid delays. Urban Space implemented data-driven forecasting systems to analyse demand trends and optimise inventory levels.
Customer Acquisition: Unlike B2B, which relies on industry networks to build relationships, B2C requires creating direct connections with individual consumers. Urban Space invested in developing a strong online presence, leveraging social media marketing, and collaborating with influencers to reach its target audience. Campaigns focusing on the brand’s “luxury meets affordability” USP played a crucial role in building customer trust.
Order Fulfilment: The shift from bulk shipments to managing thousands of smaller orders was a major operational change. Urban Space streamlined logistics by partnering with reliable delivery providers and establishing efficient order management systems to ensure fast and accurate deliveries.
Maintaining Quality: The transition to B2C increased scrutiny of product quality. To ensure consistency, Urban Space doubled down on quality control processes at every stage, from manufacturing to packaging, to meet and exceed customer expectations.
Urban Space – Marketing Campaigns
Urban Space on Shark Tank India
Urban Space was featured on Shark Tank India in February 2024, which provided the brand with significant visibility and credibility. This feature gave a face to the brand and instilled trust in its quality. On the day the episode aired, there was a 100x surge in searches, and the brand has continued to experience remarkable growth since then.
Additionally, Urban Space has been featured in various web series and movie collaborations, further enhancing its brand recognition and visibility.
Urban Space has been awarded Myntra’s Best Brand in Home & Living 2024.
Urban Space – Competitors
Urban Space’s competitors span across several segments, ranging from mass-market players like Bombay Dyeing and Trident Group to more premium brands like Fabindia and Home Centre.
Urban Space’s focus on quality, design, and affordability positions it well against these competitors, especially in the growing online-first home furnishing market. Expanding product lines, focusing on sustainability, and building a stronger digital presence will be key to differentiating itself and competing effectively in this dynamic space.
Urban Space – Future Plans
Urban Space’s key future plans include:
Entering the Offline Market by Starting Exclusive Brand Outlets— 95% of the market is still offline, and it is important for the brand to be present in all selling mediums. Customers get a touch and feel of the product, and the brand gets more authenticity.
Expanding its product range and foraying into home decor with sustainable and customisable options.
Enhancing digital and e-commerce capabilities through AR features and loyalty programs
Geographic expansion into Tier 2/3 cities, regional warehouses, and international markets.
FAQs
What is Urban Space?
Urban Space is a home décor brand from Ahmedabad, India’s textile hub. The brand offers a wide range of products, including curtains, bed linen, dohar blankets, bed covers, mats, rugs, and table linen, all available for convenient online shopping.
Who are the founders of Urban Space?
Rohit Agarwal and Radhika Koolwal are the co-founders of Urban Space.
When was Urban Space founded?
Urban Space was founded in 2018.
Did Urban Space appear on Shark Tank India?
Yes, Urban Space was featured on Shark Tank India in 2024. On the day the episode aired, there was a 100x surge in searches, and the brand has continued to experience remarkable growth since then.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Swaas.
The home decor industry has seen a great increase in demand as consumers increasingly seek to personalize their living spaces. With the rise of e-commerce, people are getting more interested in ordering home accessories online, as it gives them the flexibility to shop from the comfort of their homes. Due to this, online home decor has become a massive global market, estimated to reach $348.3 billion by 2027.
As consumers become more conscious of sustainability and ethical practices, a growing number of companies are focusing on eco-friendly and socially responsible products. One such company is Swaas, a women-led startup that offers a range of sustainable and beautifully crafted home decor products for the conscious consumer.
In this article, learn more about Swaas, its startup story, founder, business and revenue model, and more.
Swaas offers a wide range of home textiles and decor products, including bed linens, pillow covers, table linens, and more. The company uses high-quality fabrics and materials to create beautiful and functional products that are designed to enhance the look and feel of any home.
Swaas’s products are known for their attention to detail, quality craftsmanship, and unique designs. The company works closely with skilled artisans and designers to create products that are both beautiful and functional, while also being sustainable and environmentally friendly.
Swaas – Industry
Swaas belongs to the home decor industry, which includes a wide range of products designed to enhance the aesthetics and functionality of homes.
In recent years, the home decor industry has experienced significant growth, driven by factors such as increasing urbanization, rising disposable incomes, and a growing interest in home renovation and decor. With the rise of eCommerce and online marketplaces, consumers have access to a wide range of home decor products, and companies like Swaas are leveraging technology to reach and engage with their target customers. Overall, the home decor industry presents a significant opportunity for companies that can offer unique, high-quality, and sustainable products that meet the evolving needs and preferences of consumers.
The Global Home Decor Market is estimated to be USD 714.23 Bn in 2022 and is expected to reach USD 873.16 Bn by 2027, growing at a CAGR of 4.1%.
The global home decor market is estimated to be $714.23 billion in 2022. Growing at a CAGR of 4.1%, the market is expected to reach $873.16 billion by the year 2027.
“Awareness about home and lifestyle products is increasing in India. We see robust growth in the industry year on year and in near future. The growth will be sustained, given the increase in income levels & awareness about improved quality of life in urban middle class in India.” Says Sudha Anand, Founder, Swaas
Dr. Sudha Anand is a keen entrepreneur and the founder of Swaas. She is also the director of marketing at BKS Textiles Pvt Ltd.
With a background in medicine, Dr. Anand joined her family business in 2008 due to her passion for entrepreneurship. Since then, she has been instrumental in growing the business and establishing Swaas as a leader in the sustainable home decor segment.
Through Swaas, she aims to create a positive impact on society and the environment by offering sustainable and eco-friendly home decor products that are both beautiful and functional.
Swaas – Startup Story
Sudha’s family owns a textile company, BKS Textiles Pvt Ltd, and she joined the business in 2008 as the Director of Marketing.
While working at BKS Textiles, she noticed a growing demand for sustainable and eco-friendly home decor products in India and around the world. She saw an opportunity to create a brand that would cater to this demand while also providing affordable, stylish, and functional products to Indian consumers.
Swaas was then established as a brand of BKS Textiles under the leadership of Sudha Anand. Drawing on her expertise in marketing and entrepreneurship, Sudha founded Swaas with the goal of offering sustainable home decor products that would make a positive impact on society and the environment. Through Swaas, she has been able to establish herself as a leader in the sustainable home decor segment, offering a range of products that are made with eco-friendly materials and processes.
Swaas has been successful in capturing the attention of Indian consumers who are looking for high-quality, sustainable home decor products that align with their values.
“We tried selling through our factory stores and the response was very encouraging and we decided to expand on that idea”, said Sudha.
Swaas – Mission and Vision
Swaas’ short-term vision is to increase e-commerce sales and bring in brand awareness and the long-term vision is to be a part of every upper-middle-class household in India by selling online and in physical stores. Swaas is willing to foray into neighboring countries and Southeast Asian markets like Thailand, Indonesia, Sri Lanka, Vietnam, and Cambodia in the future.
Swaas Core belief –Bringing international lifestyle to Indian households, having sustainability and women empowerment as the cornerstone.
Swaas – Name, Tagline, and Logo
Swaas Logo
After deliberate brain-storming sessions, with a need to have an Indian touch and authenticity in the brand name – Swaas was decided! The team intended to keep the logo clean and simple and with an international look and feel.
Swaas stands for breath which is always with us and the tagline “Around you always’’ implies Swaas offers products that are around you always.
Swaas – Business Model and Revenue Model
Swaas works on a B2C business model. It sells its products online via its website and other marketplaces. It also sells through offline stores.
The business model of Swaas basically revolves around designing, manufacturing, and selling sustainable home decor and lifestyle goods. Its product range includes a variety of home decor and lifestyle goods such as tableware, bedding, and more, all made with eco-friendly materials and processes. The company sources its materials from sustainable and organic sources, and its products are designed to be durable, long-lasting, and easy to maintain.
In terms of sales channels, Swaas operates both physical retail stores and an online store, which allows it to reach a wider audience and offer customers greater convenience and flexibility in how they shop.
Swaas also serves as a manufacturer for various international brands, offering them the expertise and resources necessary to develop and produce sustainable home decor products that meet the needs of their own customers.
Swaas – Startup Launch and Marketing Strategy
As a consumer brand, being visible is the most important move. Swaas started a physical store in its factory premises, which is on a national highway, and designed it with a touch of European architecture. This attracted people to the store.
“Seeing the positive response, then slowly our journey started. We forayed into online. We started being active on social media like Facebook, Instagram, LinkedIn and twitter which helped us to increase our customer base” says Sudha Anand, founder, Swaas
Social media (Facebook and Instagram) presence and marketing helped Swaas to create extensive brand awareness, thereby increase in sales.
Quality & well-designed products at the right price have helped Swaas in customer retention.
The Women’s Day campaign seemed to be successful for Swaas, as it spoke about the involvement of women in making Swaas products.
Understanding customer preference is the main challenge faced by Swaas.
The company addressed this by taking constant feedback from the salespeople in charge and by following the sales trends. By doing this, it started to understand consumer preferences. It also helped Swaas improve its product offering, which led to greater customer satisfaction. “This is an ongoing process,” stated Sudha.
Swaas – Competitors
Portico, D’Decor, and Spaces are the top competitors of Swaas in the home décor and lifestyle industry.
Swaas – Future Plans
Swaas will continue to expand its product range and explore new ways to incorporate sustainability into its business practices. Swaas plans to have physical stores in metros and foray into the Southeast Asian market.
“We would like to acquire companies making home care products and add to our product range”, said Sudha Anand, founder of Swaas.
FAQs
What is Swaas?
Swaas is a company that offers a wide range of home textiles and decor products, including bed linens, pillow covers, table linens, and more.
Who is the founder of Swaas?
Dr. Sudha Anand is the founder of Swaas, which operates retail stores and an online store for sustainable home decor products.
Who are the top competitors of Swaas?
Portico, D’Decor, and Spacesare the top competitors of Swaas in the home décor and lifestyle industry.
Which business owns the brand Swaas?
Swaas was established as a brand of BKS Textiles Pvt Ltd under the leadership of Sudha Anand.
