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Tag: Home appliances

  • Whirlpool Success Story – World’s most famous home appliance brand

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Whirlpool.

    Consumer electronics or home appliances were invented for everyday use, mostly in private houses. Thanks to the home appliances industry, we can carry out our daily household activities without any pressure. Be cooking, cleaning, or even preserving food, this industry is a blessing for us.

    The beginning of this industry can be said to have started around the 1900s. Ever since there have been many inventions in the field of home appliances with advanced technological developments.

    In this article, we are going to talk about one of the world’s most famous home appliance brands whose catchy jingle has been a part of our lives from the beginning. ‘Whirlpool’, was founded some 111 years ago by Louis Cassius Upton and Emory Upton. The Whirlpool Corporation is a multinational American manufacturer and marketer of home appliances headquartered in Benton Charter Township, Michigan, United States.

    Explore more details about Whirlpool such as its startup story, its business and revenue model, and more.

    Whirlpool – Company Highlights

    Headquarters Michigan, United States
    Sector Home Appliances
    Type Public
    Founder Louis Cassius Upton and Emory Upton
    Founded 1911
    Valuation $7.82 billion
    Revenue $21.985 billion (2021)
    Total Funding Raised $19.3 million
    Website whirlpoolcorp.com

    Whirlpool – About
    Whirlpool – Industry details
    Whirlpool – Founders, and Team
    Whirlpool – Startup Story
    Whirlpool – Mission and Vision
    Whirlpool – Name, Tagline, Logo
    Whirlpool – Business Model
    Whirlpool – Revenue Model
    Whirlpool – Funding, and Investors
    Whirlpool – Mergers, and Acquisitions
    Whirlpool – Advertisements and Social Media Campaigns
    Whirlpool – Awards and Achievements
    Whirlpool – Competitors
    Whirlpool – Future Plans

    Whirlpool – About

    Whirlpool is a Fortune 500 company and calls itself a proud part of the American heritage. Whirlpool is the company’s flagship brand, but it also has other brands like Maytag, KitchenAid, Indesit, JennAir, Amana, Gladiator GarageWorks, Brastemp, Inglis, Estate, Bauknecht, Ignis, Consul, and, in Europe, Hotpoint. In the USA, Haier controls the Hotpoint. The company also has its founding families based in Canada, India, Germany, Brazil, Italy, and France.

    At present, Whirlpool has nine manufacturing facilities in the United States with 69,000 global employees.

    Whirlpool – Industry details

    The global home appliances industry is expected to grow tremendously in the coming years. Given the technological advancements that are set to drive this industry over the forecasted years. Reports suggest that the global home appliances industry is anticipated to reach a value of $289.6 billion in 2031. One of the biggest driving factors in the home appliances market is increased purchasing power and easier access to high-quality products at reasonable prices.

    Whirlpool – Founders, and Team

    Whirlpool was founded by Louis Cassius Upton with his patent uncle Emory Upton.

    Louis Cassius Upton

    A resident of New York, Louis Upton graduated in 1908 from Lake Forest Academy in Lake Forest, Illinois. He was only 17 when his father died in an accident. While finishing high school, Louis got a job selling insurance to help support the family. Soon after, he got a job at the Commonwealth Edison company, where he developed the idea of making washing machines.

    Louis Cassius Upton was a business leader on a national scale. He served on the federal government’s Committee for Economic Development as a Trustee and as a director of the National Association of Manufacturers. Besides this, he served as a vice president of the US Chamber of Commerce. Not only this, but he was also a member of the International Chamber of Commerce, and he represented the United States at the organization’s international convention in Switzerland in 1947.

    Louis Upton married Elizabeth Fogg in 1914 with whom he had four children; Robert Cassius Upton, Phillip Upton, Judith Upton Hoyt, and Sally Upton. He died in 1952 due to a massive cerebral hemorrhage.

    Marc Bitzer

    March Bitzer is the CEO and Chairman of the Board at the Whirlpool. He spent eight years as a vice president at the Boston Consulting Group in Munich and Toronto before joining Whirlpool Europe.

    March Bitzer received his MBA and doctorate from Switzerland’s St. Gallen Graduate School of Business, Economics, and Law. Furthermore, he is also appointed to the BMW AG Supervisory Board.

    Whirlpool – Startup Story

    Whirlpool’s story began in 1911 when Louis Upton was working as an insurance salesman. His uncle Emory Upton owned a machine shop called  Upton Machine Company. They worked together but had many failed attempts. However, Louis was determined to add an electric motor to their production. As a result, their sales increased, and became one of the top suppliers of the washer during the 1920s.

    The Great Depression had little impact on the company. Its factories were converted to armament production during WWII. It introduced an automatic, spinner-type washer in 1947, which Sears (Louis Upton supplied their washers) sold under the “Kenmore” brand. A year later, the company sold it under the “Whirlpool” brand name.

    Whirlpool entered the Indian market as part of its global expansion strategy in the late 1980s. It formed a partnership with the TVS Group and opened the first Whirlpool manufacturing facility in Puducherry, where it produced washing machines. By the early 2000s, Whirlpool was already expanding in international boundaries.

    Whirlpool – Mission and Vision

    The mission of Whirlpool states, “Earn the trust and create demand for our brands in a digital world.”

    Whirlpool as a company is committed to delivering the best kitchen and home appliances to people to improve their overall life at home.

    The tagline of this popular brand is not just a slogan but an actual affirmation of the company as a whole. Their tagline says, “Every Day, Care”

    The other famous taglines of Whirlpool are:

    “Designed to Delight”

    “Every Home, Everywhere with Pride, Passion, and Performance”

    Whirlpool – Business Model

    The multinational company, Whirlpool consists of a mass-market business model. The company offers a vast variety of consumer goods that are mostly targeted at consumer segments who need home and kitchen appliances for day-to-day activities. Its prior business model involves creating, developing, and manufacturing products for customers.

    Whirlpool Corporation operates in almost 170 countries and maintains other renowned brands like Whirlpool, KitchenAid, Maytag, Consul, Brastemp, JennAir, Amana, Gladiator GarageWorks, Consul, and more. Whirlpool’s primary resources are its physical assets, which include a network of 70 manufacturing and technology research centers worldwide, as well as 14 manufacturing plants; nine in the United States, and five in Mexico.

    Whirlpool – Revenue Model

    As per the latest reports, Whirlpool made $22 billion in sales.

    The company follows a cost-driven structure that aims to reduce expenses through significant automation and low-cost value propositions. Its primary cost driver is the cost of goods sold, which is a variable expense. Other significant drivers include sales/marketing and administration, both of which are fixed costs.

    There are two ways through which Whirlpool generates revenue;

    • Product Based – Revenue is earned through selling its products to the general public
    • Licensing Based – In this, the company generates its revenue from royalties received from third-party licensing of its trademarks to manufacture, sell, and service certain products bearing the Whirlpool, Maytag, KitchenAid, and Amana brand names.

    Whirlpool – Funding, and Investors

    On October 30, 2009, Whirlpool raised a total funding amount of $19.3 million through a Grant funding round funded by the US Department of Energy. It is a government administration that regulates energy policy, research, and development.

    Whirlpool – Mergers, and Acquisitions

    Whirlpool has acquired a total of 8 organizations which are listed below:

    Date Acquiree name Amount
    August 8, 2022 InSinkErator $3 billion
    May 2, 2017 Yummly –
    May 19, 2015 American Dryer Corp –
    October 24, 2014 Hefei Rongshida Sanyo Electric –
    July 10, 2014 Indesit Company $1 billion
    August 22, 2005 Maytag Corporation $2.7 billion
    July 8, 2002 Vitromatic S.A. de C.V. $150 million
    May 1, 2002 Polar S.A $27 million

    Whirlpool – Advertisements and Social Media Campaigns

    For many years, Whirlpool has always promoted itself through interesting and relatable stories that are common in every house. Its advertisements have impacted many targeted audiences when it comes to home appliances. One such ad by Whirlpool was created for the Indian market when they roped in Bollywood stars like Kriti Sanon and Sushant Singh Rajput to promote their 3D cooling system Air conditioners. The video on YouTube garnered over 4.2 million views and was a big hit in commercial ads on TV.

    Whirlpool – Awards and Achievements

    Below are listed the awards won by Whirlpool Corporation:

    1. Whirlpool Corporation was named America’s Greatest Workplaces for Diversity 2023 by Newsweek
    2. Whirlpool Corporation was recognized in the 2022 Dow Jones Sustainability World Index
    3. Whirlpool Corporation Ranks Number Three in Newsweek’s List of America’s 500 Most Responsible Companies for 2023
    4. Whirlpool Corporation was named to Forbes’ list of ‘World’s Best Employers’ in back-to-back years
    5. JennAir brand (brand of Whirlpool Corporation) was awarded Architectural Digest Great Design Award in 2022
    6. Whirlpool Corporation was recognized for the sixth straight year as a “Best Place to Work for Disability Inclusion” for 2022
    7. Whirlpool was recognized as Manufacturing Leadership Awards 2022 Winner
    8. Whirlpool Corporation brands were recognized by Prophet Brand Relevance Index in the Top 50 Brands of 2022

    Whirlpool – Competitors

    Here are some of the top competitors of Whirlpool;

    1. Samsung
    2. LG Electronics
    3. Bosch
    4. Panasonic
    5. Midea
    6. Electrolux

    Whirlpool – Future Plans

    To make their home appliances work more harmoniously in houses, Whirlpool has announced that it is going to bring Matter support. The matter is the new smart home language, spearheaded by the Connectivity Standards Alliance and supported by hundreds of the world’s leading IoT and smart home companies. The company has further revealed it is going to be an active member of the Matter working group solely focused on appliances. The decision is made to improve the living conditions of consumers by offering smart home appliances.

    FAQs

    Who is the current CEO of Whirlpool?

    Marc Bitzer is the current CEO of Whirlpool.

    Where is the headquarter of Whirlpool?

    The headquarter of Whirlpool is in Michigan, United States.

    Is Whirlpool a public company?

    Yes, Whirlpool is a public company.

  • Havells Success Story – The most famous Consumer Electrical Appliances Company

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Havells.

    The process of urbanization is the reason behind the drastic revolutionization of the world. As a result of this, civilization has also transformed the technical norms and work processes. Furthermore, technological patterns led to the development of many corporate industries that started providing products and services for everyday use.

    As we talk, technology continues to advance, enhancing our lives for a better tomorrow. Almost every other thing today is available in the market, speaking about home appliances as well, they are turning out to be highly progressive and creative. Home appliances today are being manufactured and are balanced by an expanding consumerist culture and people’s appropriate purchasing capacity. It is now the age of mass consumption of refrigerators, electric dishwashers, radios, televisions, and a variety of other long-lasting items.

    Havells, the brand we are all acquainted from quite a long time, is one such popular Indian multinational electrical equipment company that has made its big name in the electrical equipment and home appliances industry in today’s time. It has 35 branches in over 60 countries, employing over 6,000 people. With brands like Havells, Lloyd, Crabtree, Standard Electric, Reo, and Promptech, Havells India is based in Noida, India.

    Havells – Company Highlights

    Headquarters Noida, India
    Sector Electrical equipment, Home appliances
    Type Public
    Founder Haveli Ram Gandhi, Qimat Rai Gupta
    Founded 1958
    Valuation $ 7800 Millions
    Revenue $ 130 Millions
    Trade Name Havells India Limited
    Website www.havells.com

    Havells – About
    Havells’s CSR Initiatives
    Havells – Industry Details
    Havells – Founder and Team
    Havells – Startup Story
    Havells – Mission and Vision
    Havells – Name, Tagline, Logo
    Havells – Business Model
    Havells – Revenue Model
    Havells – Mergers and Acquisitions
    Havells – Investments
    Havells – Advertisements and Social Media Campaigns
    Havells – Awards and Achievements
    Havells – Competitors
    Havells – Future Plans

    Havells – About

    Founded in 1958, Havells was started by Shri. Haveli Ram Gandhi. The company was subsequently sold to Qimat Rai Gupta, who was Haveli Ram Gandhi’s distributor. Havells India Ltd. is a multibillion-dollar organization and one of the largest and fastest-growing electrical and power distribution equipment manufacturers in India. It offers products ranging from industrial & domestic circuit protection switchgear, cables & wires, motors, fans, power capacitors, lamps, luminaires for domestic, commercial & industrial applications, modular switches, water heaters & domestic appliances covering the entire range of household, and commercial & industrial applications.

    In India, Havells has 14 cutting-edge production sites in Haridwar, Baddi, Sahibabad, Faridabad, Alwar, Neemrana, and Ghiloth, producing globally recognized goods synonymous with perfection and accuracy in the electrical sector. Havells and its brands have established themselves as the preferred choice of electrical equipment for discriminating people and industrial users both in India and overseas. With ‘Havells Exclusive Brand Stores,’ the business pioneered the notion of exclusive brand showrooms in the electrical sector.

    Today, the company has over 700 stores located across India with a wide variety of goods in the home and electrical appliances to choose from. In addition to this, Havells was the first FMEG company to provide door-to-door service with its project ‘Havells Connect.’

    Havells’s CSR Initiatives

    The Havells’s CSR initiative is known as Havells Steps with the catchphrase “Chhote Kadam, Badi Soch”. Its CSR initiatives are aimed at improving the lives of the communities through sustainability and bringing social changes in the areas like health & nutrition, sanitation, education, skill development, environment, humanitarian cause, healthcare, and so on. Through its CSR initiative, the company delivers mid-day lunches for 50,000 pupils in the Alwar area every day. This has resulted in a significant rise in the number of children attending school on a regular basis, as well as a reduction in hunger. In addition, the firm has purchased a property for the construction of a bigger kitchen with all contemporary amenities to offer freshly prepared food to the area’s 50,000 students.

    Havells – Industry Details

    Due to the easy access given to consumers these days, they are becoming more aware of the features and benefits of electronics and other home appliances. The introduction of smart technologies like the internet of things and AI-based devices has also impacted significantly the growth of consumer electronics and appliances in the market. No wonder this industry is rapidly growing with better and more modernized technology.

    The market of electrical equipment and home appliances is anticipated to grow at an impressive CAGR of 12.78% during 2023-2027. The total value of this industry is expected to reach $160.03 billion by 2027.

    Havells – Founder and Team

    Originally, Havells was founded by Shri. Haveli Ram Gandhi. Later on, he sold the company to his distributor Qimat Rai Gupta for less than Rs 10 lakhs.

    Qimat Rai Gupta & Anil Rai Gupta
    Qimat Rai Gupta & Anil Rai Gupta

    Qimat Rai Gupta

    Qimat Rai Gupta was born in Malerkotla, Punjab, British India (present-day Punjab) in 1937 to a lower middle-class Punjabi Hindu family. Qimat Gupta began his career in 1958 when he left his studies in Punjab and traveled to New Delhi, where he established Guptaji & Company, an electrical trading company, in Bhagirath Place, Delhi’s electrical wholesale market, with a capital of Rs 10,000 only. He gained wealth by selling switchgear in rural India and cables, lights, and fans in urban India.

    From then on, he invested capital into creating world-class manufacturing plants around India. Things took a turn when Qimat Gupta purchased Havells brand name from Haveli Ram Gandhi in 1971. Thereafter, Qimat Rai Gupta led to its glory and created various trends in the FMEG industry.

    Qimat Rai Gupta is also known to change the shape of the Indian electrical goods manufacturing process to global standards. He is also known to have founded QRG Central Hospital and the multi-specialty healthcare center QRG Health City in Faridabad.

    Qimat Rai Gupta has received the EY Entrepreneur Of The Year Award 2013. He was married to Vinod Gupta, and they have two boys and one daughter. Only his second son, Anil Rai Gupta, is involved in the firm and replaced his father as Havells’ Chairman. Qimat Gupta was 77 when died on November 7, 2014, due to cardiac arrest. His net worth was $1.95 billion at the time of his death.

    Anil Rai Gupta

    Anil Rai Gupta is the Chairman & Managing Director of Havells India Ltd. As a kid, Anil Gupta attended St. Xavier’s School in Delhi. He graduated from Sriram College of Commerce with a bachelor’s degree in economics and from Wake Forest University in North Carolina with an MBA. Being in the industry for 22 years, Anil Gupta has carried out his duties and responsibilities significantly. He joined the company in 1992 as a non-executive director. Anil Gupta took over as chairman and managing director of Havells after his father died in November 2014. He is one of the founders of Ashoka University, a Haryana-based private liberal arts institution. He has written a book known as Havells: The Untold Story of Qimat Rai Gupta (2016), a biography of his father, which was favorably appreciated.

    Anil Gupta received an Honorary Doctorate from his alma mater, Wake Forest University, in 2017, as well as the All India Management Association’s Emerging Business Leader Award. He was also named ET Family Business of the Year for the fiscal year 2017-18. Anil was also selected “Entrepreneur of the Year 2019” by Forbes India. Furthermore, He was also named Business Today’s Best CEO in the Consumer Durables Category for 2019 and 2020. Anil Gupta’s wife is Sangeeta Rai Gupta, with whom he has two children.

    Havells – Startup Story

    The story of Havells began at Bhagirath Place, a bustling electrical and electronics bazaar in the Chandni Chowk neighborhood of ancient Delhi. Haveli Ram Gandhi, the brand’s original owner started the company in 1958. After a few years of some difficulties, Havells was purchased by Qimat Rai Gupta, who was a former schoolteacher.

    Qimat Gupta found a great opportunity when he set up his own electrical trading business in Bhagirath Place and discovered Haveli Ram Gandhi’s trading difficulties. Havells brand was purchased for Rs 7 lakh, and since then, Qimat Gupta never looked back. His smart leadership skills and strategic business mind has taken Havells to the international markets today with a market value of Rs 78,185.07 crores.

    Havells – Mission and Vision

    Havells’ vision statement says, “To be a globally recognized corporation known for excellence, governance, consumer delight and fairness to each stakeholder including the society and environment in which we operate.”

    The mission of Havells is, “To achieve our vision through business ethics, global reach, technological expertise, building long-term relationships with all our associates, customers, partners and employees.”

    Havells lives by its four core values:

    • Customer Delight
    • Leadership by example
    • Integrity and Transparency
    • Pursuit of Excellence

    Havells’s tagline says, ‘Committed to saving energy’

    The name ‘Havells’ may sound like a foreign name, but it is very much Indian. The brand’s name is taken from the first owner of the brand – Shri Haveli Ram Gandhi.

    Havells – Business Model

    Havells, a brand that focuses on offering consumer electronic appliances can be said to have a customer-centric business model. The company is mainly concentrated on integrating and bringing its customers together to offer them a wide range of options based on their interests. Havells India’s primary customers are proprietors of small-scale, large-scale, and medium-scale industries.

    To shed more light on Havells’s business operations, the company has established many sets or groupings of electrical items based on the social and financial divisions of society. Havells’s middle-class range is primarily concerned with fetching new customers to this financial group. It offers clients a wide range of alternatives and choices.

    Havells’s business is all about producing a wide variety of electrical goods and equipment: its key products and services can be categorized into two parts:

    Consumer: Havells offers smart and sustainable consumer appliances with longer durability, these are:

    • Fans
    • Lighting
    • Water Heater
    • Air Cooler
    • Water Purifier
    • Personal Grooming
    • Switches
    • Switchgear
    • Flexible cables
    • Appliances (cooking, brewing, garment care, mixer, etc)
    • Solar
    • Pump
    • Lloyd Consumer Durables (air-conditioner, refrigerator, LED-TVs, washing machine, dishwasher, etc)

    Industrial: Havells is also engaged in providing a range of industrial electrical solutions, these are:

    • Heavy Duty fans
    • Cables
    • Motors
    • Switchgear and Controlgear
    • Professional Lighting
    • Power Quality Solutions
    • Solar Power

    With each passing year, Havells is proving to become more about customer satisfaction by offering a vast number of consumer goods to more middle-class people.

    Havells – Revenue Model

    As the most trusted brand by many Indians for its electrical appliances, Havells’s main source of income comes from the sales of residential appliances and industrial electrical items. It is seen that the Havells galaxy offers a wide range of items for both commercial and residential use.

    For the fiscal year 2022, Havells has reported having revenue of Rs 13,940 crores, whereas its Net income stood at Rs 1,196.47 crores.

    Havells – Mergers and Acquisitions

    Havells India has acquired two organizations to date. The details are:

    Date Acquiree Name Amount
    February 20, 2017 My Lloyd Rs 160 crores
    April 20, 2015 Promptec Renewable Energy Solutions Rs 6.5 crores

    Havells – Investments

    Havells India has made two investments. Their investment details are:

    Date Company Name Amount Invested
    December 13, 2021 Arrivae $750 million
    June 24, 2021 Veeda Clinical Research $16 million

    Havells – Advertisements and Social Media Campaigns

    Havells’s branding and advertisements have always put a huge impact on its audience with its creative and innovative campaigns. In recent times, Havells had launched a new campaign through a series of videos celebrating inspiring stories of people who have come across their challenges by ending the darkness in their lives. The campaign was called  #LetsEndDarkness showcases the stories of real people who overcame the many obstacles that life had thrown at them. The campaign features people like Smriti Mandhana (an established female cricket player), Deepa Malik (the first Indian woman participant at the Paralympic Games), Dr. Ruth John Paul (India’s first transgender doctor), and many more.

    In another attempt to promote its product called Gracia alkaline water purifier, Havells came up with the new campaign #SahiPaaniKaSignAlkaline to highlight the product’s features. The ad focuses on the fact that alkaline is the best solution for having the right type of water.

    Havells – Awards and Achievements

    Havells has been accoladed with many awards, these are listed below;

    2021

    • Havells won the India Design Mark 2021 for Silencio Mixer Grinder
    • Havells has achieved the ICSI CSR Excellence Awards FY 2021-2022
    • Havells has won the Great Place to Work

    2020

    • Havells has received the India Design Mark award for Edgelit
    • Havells has won the 10th CII Design Excellence Awards 2020 for Crabtree SmartH Automation Range by India’s 30 Best Workplaces in Manufacturing

    2018

    • Havells won the Digital Marketing of the Year 2018  – Consumer Durable Category
    • Havells won the Gold Award for Buzziest brand in the building segment by Afaqs

    Havells – Competitors

    The list of competitors of Havells India are:

    1. Bajaj Electricals Ltd.
    2. Siemens
    3. V-Guard
    4. Hitachi Energy
    5. Inox Wind
    6. Voltas
    7. Crompton Greaves Consumer Electricals Ltd.
    8. Honeywell Automation India Ltd.
    9. Exide Industries
    10. ABB India Ltd.

    Havells – Future Plans

    The company has announced that it is planning to build its own distribution channels across India. It is targeting to cover 2,800 additional towns with a population of 10,000 to 50,000 approximately. With an encouraging performance in the fiscal year 2022, the company plans to focus more on the core areas of innovation, manufacturing, and distribution. Furthermore, Havells is also aiming to expand in international markets such as the Middle East and Africa.

    FAQs

    Who is the CEO of Havells?

    Anil Rai Gupta is the CEO of Havells.

    Is Havells an Indian company?

    Yes, Havells is an Indian company based in Noida.

    In how many countries does Havells operate?

    Havells has a strong presence in over 60 countries.

  • Crompton Greaves Consumer Electricals Limited – The Success Story of the Indian Electrical Equipment Company

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Crompton.

    Electricity, ever thought what would have happened to us if it wasn’t invented? The lights that we need during nighttime, watching television, electric stove, microwave, using a computer, and all the other things that require electricity. This is how we have become so dependent on utilising electricity.

    The history of electricity can be dated back to some 100 years ago with multiple inventions or key discoveries. More so, consumer electronics are what has become an important part of our lives. It is amazing how we use water heaters, air coolers, kitchen appliances, and other household appliances today.

    Advancements in technology are occurring much faster than ever before. With the advent of technology and innovations, a lot of consumer electrical appliances have been invented. Crompton or more commonly known as Crompton Greaves Consumer Electricals Limited is an electrical equipment manufacturer company in India that was founded in 1937.

    Discover all about Crompton in this article like Crompton’s industry, founders and team, Crompton success story, business and revenue model, Crompton’s key products, investors, and challenges faced by Crompton.

    Crompton – Company Highlights

    Startup Name Crompton Greaves Consumer Electricals Limited
    Headquarters Mumbai, Maharashtra, India
    Sector Consumer electronics
    Founder R. E. B. Crompton
    Founded 1937
    Status Public
    Revenue $676.8 million (FY22)
    Website crompton.co.in

    Crompton – About
    Crompton – Industry
    Crompton – Founders and Team
    Crompton – Startup Story
    Crompton – Mission and Vision
    Crompton – Name, Logo, and Tagline
    Crompton – Business Model
    Crompton – Revenue Model
    Crompton – Funding and Investors
    Crompton – Mergers and Acquisitions
    Crompton – Social Media Presence
    Crompton – Advertisements and Campaigns
    Crompton – Awards and Achievements
    Crompton – Challenges Faced
    Crompton – Competitors
    Crompton – Future Plans

    Crompton – About

    Crompton Greaves Consumer Electricals Limited was founded in 1937 and has its headquarters in Mumbai. With almost 90+ years of brand history, Crompton is now one of India’s top consumer electrical companies. The company is a competent management-led autonomous firm with two business segments—lighting and electrical consumer durables. These include products like LED lighting, table lamps, pumps, fans, grinders, heater converters, irons, microwaves, chimneys, etc.

    Not only India, the company also sells its goods in international markets. Its business is included in the top ten listed Indian consumer durables businesses’ S&P Global BSE Consumer Durables Index.

    Crompton – Industry

    As per reports, in 2019, the size of the global consumer electronics market was $729.11 billion. The unexpected impact of Covid-19 in 2020 led to a decrease in the demand for consumer goods. During that period, the market saw a decline of -5.4%. However, as per predictions, the market would see a rise from $689.45 in 2020 billion to $989.37 billion in 2027 at a CAGR of 5.3% in the period between 2020-2027.

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    Crompton – Founders and Team

    Crompton was originally founded by Rookes Evelyn Bell Crompton. Currently, Mathew Job is the CEO & Executive at Crompton Greaves Consumer Electricals Ltd., while Shantanu Khosla is the Managing Director.

    Rookes Evelyn Bell Crompton

    R.E.B Crompton - Founder of Crompton & Co.
    R.E.B Crompton – Founder of Crompton & Co.

    Born near Thirsk, Yorkshire in 1845, R.E.B Crompton founded Crompton & Co. He is referred to as the frontiersperson of electric lighting and public electricity supply systems. His company Crompton & Co. was one of the world’s first large-scale manufacturers of electrical equipment. He was a founding member of the Royal Automobile Club and a member of the Royal Society. R.E.B Crompton was also a proponent of an international standard for electrical systems from the beginning.

    Mathew Job

    Mathew Job - CEO at Crompton Greaves Consumer Electricals Ltd.
    Mathew Job – CEO at Crompton Greaves Consumer Electricals Ltd.

    Mathew Job is the Chief Executive Officer at Crompton Greaves Consumer Electricals Ltd. He is an alumnus of the Indian Institute of Management, Kolkata, where he got his diploma in marketing. Matthew started his career at Phillips Electronics as a Senior Marketing Director for almost 15 years. After working at Phillips, Matthew held several pivotal roles in many organisations both in India and abroad. He has been recognised as one of the Best Leaders in Times of Crisis 2021 by the Great Place to Work Institute.

    Shantanu Khosla

    Shantanu Khosla - Managing Director at Crompton Greaves Consumer Electricals Limited
    Shantanu Khosla – Managing Director at Crompton Greaves Consumer Electricals Limited

    Shantanu Khosla is the Managing Director at Crompton Greaves Consumer Electricals Limited (CGCEL). Before serving as the MD at Crompton, Shantanu Khosla was Procter & Gamble’s Managing Director and Chief Executive Officer (CEO). He holds an MBA from the Indian Institute of Management, Calcutta, and a Bachelor of Engineering in Mechanical from the Indian Institute of Technology, Bombay.

    Crompton – Startup Story

    The startup story of Crompton dates back to 1878, when R.E.B Crompton, founded Crompton & Co. as one of the largest manufacturers of electrical equipment during that time. After a few years, the company was merged with F.A. Parkinson in 1927 to form Crompton Parkinson Ltd. Around 1947, Karam Chand Thapar of the Thapar Group purchased the company.

    In 1960, the company was listed as a public company and was changed to Crompton Greaves Limited in 1966.

    However, fate took a different turn when Crompton Greaves Limited announced plans to demerge the company in July 2014 in order to separate its consumer goods division from the power and industrial systems section. Crompton Greaves Consumer Electricals Limited (CGCEL) was listed in 2016, with Gautam Thapar selling his 34% stake in CGCEL to Advent International and Temasek Holdings for Rs 2,000 crores. In addition to this, for its industrial goods, Crompton Greaves renamed itself CG Power and Industrial Solutions Limited.

    CGCEL’s business is organised into two divisions, which are electrical consumer durables (ECD), including fans, appliances, and pumps. The second category is Lightings, which includes both LED and non-LED goods.

    Today, the company is a global leader in the fans business, with a 26% market share. Crompton has manufacturing facilities in Goa, Vadodara, Ahmednagar, and Baddi and its products are available in nearly 150,000 retail stores across the country.

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    Crompton – Mission and Vision

    Crompton likes to work with five pillars of its vision, which are:

    • Brand Excellence
    • Portfolio Excellence
    • Go-to-market Excellence
    • Operational Excellence
    • Organisational Excellence

    In a report, Matthew Job, the CEO of Crompton mentioned that the company’s vision matches with Prime Minister of India, Narendra Modi’s vision of an Aatmanirbhar Bharat, and plans to offer sustainable measures of living.

    Crompton – Name, Logo, and Tagline

    Crompton Greaves Consumer Electricals Limited - Logo and Tagline
    Crompton Greaves Consumer Electricals Limited – Logo and Tagline

    Crompton Greaves Consumer Electricals Limited derives its name from its founder, R.E.B Crompton. Crompton’s tagline mostly reads as, ‘Let’s Hangout Ghar Pe!’. Its other taglines include ‘Everyday Solutions’, ‘Perfect Design for All Your Needs’ and ‘Smart Solutions, Strong Relationship’.

    Crompton – Business Model

    The business model can be divided into two units of electrical equipment manufacturing. The company has been a household name due to its wide variety of consumer electrical goods.

    It is reported that the company targets customers from the lower-middle-class to middle-class consumers and also in the retail business, wholesalers, with a B2B business model. With manufacturing facilities set up at Goa, Baroda, Ahmednagar, and Baddi, Crompton provides employment to more than 1,500 people across India.

    Crompton offers the following consumer goods:

    Fans

    The company offers a range of fans, which are affordable and cost-efficient. Crompton holds a good name when it comes to its fan collections. It is quite popular and widely used by many Indian houses for its reasonable pricing and innovative designs.

    The different types of fans offered by the company are:

    • Table fans
    • Ceiling fans – offers options like Silent fans, Ceiling fans with LED lighting, Modern designer fans, Air 360 fans, etc
    • Pedestal fans
    • Exhaust fans
    • Wall Mounted Fans
    • Kitchen fans

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    Lighting

    Crompton plays it like a smart brand with its comprehensive lighting. They have lighting designs for every mood. Here’s a look at the types of lighting offered by the company:

    • Smart lighting – Smart LED bulbs, Smart LED Battens
    • LED Bulbs – like Twist Lamp, 5 Star range Lyor,
    • Table Lamps
    • Battens
    • Conventional Lamps – like Tublelights, Halogen
    • Ceiling Lighting – LED Recessed Panels, LED surface Panels, LED Spotlights

    Home Appliances

    Crompton is also engaged in offering electronic home appliances that are needed for everyday use. The products category in Home appliances offered by the company are:

    • Smart Appliances – Smart Aircoolers, SmartPlug
    • Heaters and Geysers – Storage water heaters, instant water heaters, immersion rods, etc.
    • Room heaters – Heat convectors, Ceramic heaters, etc.
    • Food Preparation – Mixer grinder, Induction cooktop, Electric kettle, etc.
    • Air Coolers – Personal Cooler, Tower coolers, Window coolers, etc.
    • Electric Irons – Dry irons, Steam irons

    Kitchen Appliances

    Crompton has also engaged itself in offering some of the best kitchen appliances. The following are the types of Kitchen appliances by Crompton:

    • Chimneys – Curved chimneys, Box chimneys, Inclined chimneys, etc
    • Kitchen Hobs
    • Dishwashers – Free-standing dishwashers, Built-in dishwashers
    • Built-in Microwaves and Ovens

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    Pumps

    The company offers an ample range of consumer pumps for utilisation in both household and other special applications. Different consumer pumps offered are:

    • Agricultural Pumps – Agricultural Submersible Pumps, Centrifugal Monoset
    • Residential Pumps
    • Solar Pumps
    • Speciality Pumps – Dewatering, Pressure Washing, Swimming Pool Pumps, etc.

    Crompton – Revenue Model

    Crompton Greaves Consumer Electricals Limited Revenue from March 2018 to March 2022
    Crompton Greaves Consumer Electricals Limited Revenue from March 2018 to March 2022

    The revenue of the company as of March 31, 2022, stands at $676.8 million (Rs 5,394 crores). Crompton generated $540.9 million (Rs 4,311 crores) from Electric Consumer Durables and $135.9 million (Rs 1,083 crores) from its Lighting Products.

    This was nearly a 12.3% increase from the previous year when the company recorded a revenue of $602.6 million (Rs 4,803 crores).

    Crompton – Funding and Investors

    Crompton Greaves Consumer Electricals has two investors. The most recent investors are Advent International and Temasek Holdings. However, the amount invested is undisclosed.

    In June 2022, the company said that it plans to raise long-term funds up to Rs 925 crore through the issuance of NCD (Non-Convertible Debentures) on a private placement basis. The fundraising will however be subject to the company’s borrowing limits as approved by the shareholders.

    Crompton – Mergers and Acquisitions

    On February 22, 2022, Crompton Greaves Consumer Electricals acquired Chennai-based Butterfly Gandhimathi Appliances. They paid Rs 2,076 crore for the acquisition.

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    Crompton – Social Media Presence

    The social media presence of Crompton can be said to have a decent existence. The company does know how to do social media marketing by targeting its customers based on demographics and psychographics. Its follower and subscriber count as of August 2022 are:

    Crompton – Advertisements and Campaigns

    The Secret of Fine Taste Advertisement

    Just a few months ago, Crompton launched its latest campaign called “The Secret of Fine Taste”. The campaign was launched with the motive to unveil its range of Ameo Neo Mixer Grinders. The ad shows slipt videos of two people – one using a normal grinder and the other one using Crompton’s mixer grinder. The idea behind this ad is to show how Crompton’s Ameo Neo Mixer Grinder is the perfect way to have a finer grinding outcome as compared to other mixers. The brand has smartly added two subjects to show how one should live life conveniently and enjoy any meal with a finer grinding experience.

    The Secret of Fine Taste – Crompton Advertisement

    #JaldiCooling

    Another campaign by Crompton was called the #JaldiCooling campaign to deliver the message of its air cooler’s ability to cool the room instantly. In just 30 seconds, the brand rightly sends its message and capture’s our attention in the video.

    #JaldiCooling – Crompton Advertisement

    Crompton – Awards and Achievements

    Crompton has won some major awards, which are as follows:

    • Crompton won the prestigious “Brand of the Decade” award from Herald Global and BARC Asia (2021-2022).
    • Crompton won the Corporate Award at the 22nd Edition of ‘India’s Top 500 Companies’ Hosted by Dun Bradstreet India (2022).

    Crompton – Challenges Faced

    One of the major challenges faced by Crompton is the pressure to keep up with the competition. While the company has already made a place in providing quality and durable consumer electrical goods, it still faces competition from other players in the market.

    According to a source, the retail business of Crompton was operational in almost 60% of electrical consumer goods stores across the country during 2019-2020.

    The shares of Crompton’s market fell at 0.95%, while Nifty gained in a trading session quite recently in June 2022.

    Crompton – Competitors

    The consumer electrical industry is rapidly growing, so it is obvious that Crompton has some competitors in the market today. Some of the top rivals of Crompton are:

    • Bajaj Electric
    • Whirlpool
    • Symphony
    • TTK Prestige
    • IFB Industries
    • Khaitan Electricals
    • PG Electroplast
    • HINDWAREAP
    • Stove Kraft
    • Value Ind

    Crompton – Future Plans

    Crompton’s future plans look like it is planning to launch an in-built kitchen appliances segment in India very soon. They aim to become India’s key player in the kitchen appliances market and expect to earn revenue of around Rs 400 crore from the in-built kitchen appliances themselves.

    With their acquisition of Butterfly Gandhimathi appliances, Crompton expects to have benefits on both the cost and revenue front.

    FAQs

    What type of company is Crompton?

    Crompton also known as Crompton Greaves Consumer Electricals Limited is an Indian consumer electronics company.

    Who is the CEO of Crompton?

    Mathew Job is the current CEO of Crompton (2022).

    What is Crompton’s revenue in 2022?

    The revenue of Crompton Greaves Consumer Electricals Limited as of March 31, 2022, stands at $676.8 million (Rs 5,394 crores).

    Who acquired Butterfly?

    Crompton Greaves Consumer Electricals Limited acquired the Chennai-based Butterfly on 22nd February 2022 for Rs 2,076 crore.

    Who are Crompton’s competitors?

    The following are some of the most prominent competitors of Crompton:

    • Bajaj Electric
    • Whirlpool
    • Symphony
    • TTK Prestige
    • IFB Industries
    • PG Electroplast

  • List of Brands Endorsed by Brad Pitt

    We all know the most in-demand actor in the 80s to till now in Hollywood is Brad Pitt. He has been one of the recipients of multiple accolades such as the Primetime Emmy Award, Golden Global Awards and an Oscar winner for his great acting in “Once upon a time in Hollywood”.

    Brad Pitt began his career back in 1987 as an intruded character and acknowledged his adroit as a cowboy hitchhiker-  in the middle of the road in the flick “Thelma & Louise” as a supporting role.

    Till 1991, he didn’t make that much money or fame to be remembered by the people but, serendipity occurred in his life, after becoming the lead male in the flick “Legends of the fall” as Tristan Ludlow, where he got nominated as the Best Actor category in Golden Globe Awards for the very first time. After that, he has gained international recognition by starring as a detective in the movie “Seven”.

    Apart from being an actor in Hollywood, he also took part in various public events, campaigns and charitable works. That’s where he was persistent in his career and ultimately became a heartthrob in Hollywood.

    He began to cast in various films along with endorsing in multiple brands such as Chanel, SoftBank, TAG Heuer, Honda etc. Just being a part of those brands, augmented the sales turnover in such brands because of Brad Pitt in it.

    Brands that are Endorsed by the renowned International actor William Bradley Pitt:

    Cadillac
    Chanel
    Edwin Jeans
    Honda Integra
    Heineken
    SoftBank
    TAG Heuer
    Brioni
    De’Longhi

    Cadillac

    Cadillac is a division of Henry Ford Company American-based premium opulent automobile manufacturer company, known for luxury carmakers. This company owns more than 34 auxiliary markets worldwide and sold 390458 vehicles as of 2019.

    Cadillac operates in the United States, Mexico, Europe, the Middle East, South Korea, Japan, China and Canada. Besides, the company is among the first automotive brands in the world that tout luxury vehicles. The company has built 18 models of ostentatious cars till now such as Escalade, XT5, CT4, CT5, Cadillac CT6, etc.

    In 2013, Brad Pitt partnered with Cadillac in marketing its new launch Chinese Cadillac XTS, which ramped 50% sales. He cast in an advertisement, that shows- he gets into the car and, meanwhile flexing its features and specification. He drives the car in a smooth way against a euphoric soundtrack in the background. And the Ad ends with a tagline “We don’t predict the future, we create it! Bringing the Future Forward”

    Chanel

    As you see, every celebrity sees Chanel as the Fashion paragon. Chanel is a fashion empire that vends Accessories, Clothes, Beauty- Skincare, eyewear, Fragrance, fine watches and high Jewellery. And of course, Chanel designs its products for celebrities that are unique as well as costs an arm and a leg to acquire. But people were enthralled to spend their very hardworking penny on the products of Chanel when Brad Pitt endorsed it.

    He was advertised as the first new male face for the Chanel No 5 women perfume. On the other hand, this ad. Brad Pitt for Chanel No.5 perplexed watchers as ‘Brad standing all alone and people are inscrutable to analyze what Brad is thinking. And the ad is Brad was talking about a woman, but he talks about the redolent. Besides endorsing this Brand, people started to castigate Brad’s acting and ultimately became a flop.

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    Edwin Jeans

    Edwin Jeans is a Japanese company, which is known for its clothing denim brand, Brad Pitt made his endorsement in a Japanese ad on Edwin jeans. Basically, the advertisement tells us about ‘Brad Pitt driving a vintage car too fast, hanging the gear and nailed it. Later, he gets out of the car and walks towards the camera and pretentiously shows off his jeans 503 brands.

    On the other hand, he also endorsed in another hand, where Brad simply sat on a campfire and dared the camera. So, this ad of Brad Pitt in Edwin Jeans marketing the product talks about the audacious and thrilling experience a person can have when they wear Edwin Jeans 503.

    Honda Integra

    Brad Pitt is quite popular in Japan because he has endorsed brands from many Japanese companies. He signed off the offer in 1996 and became the Integra spokesperson of Honda.

    The advertisement is about Brad wearing a Honda Integra car printed picture on his shirt, whereas a kid approaches him and tries to scare Brad. But here, we see Brad was wearing a T-shirt Honda Integra scares even more and finishes off the ad with a tagline “Integra, Nottegra, HONDA!!”.

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    Heineken

    This advertisement of Heineken hyped the sales turnover in the year Super Bowl 2005 commercial. Brad Pitt was swamped with his work and went straight to an empty refrigerator in his apartment to have a drink, whereas, on the other side of his huge apartment, paparazzi were all around- busy in capturing very movements of his.

    So, he gets dressed, smoothly on his way to buy Heineken drinks from a departmental store, while the paparazzi ferreting him, and gets back to his apartment. Then, he phoned his friend, and said: “Can you pick me up?”. Brad Pitt did this endorsement after gaining a huge fan base. As a result, this endorsement of Brad Pitt in Heineken accelerated the sales thrice than the average sales.

    SoftBank

    Brad Pitt once again endorsed it in a Japanese ad. Regarding the cell phone company SoftBank. The commercial was pretty quip and well filmed, where he helps out everyone from eating croissants while talking to someone on the phone. As well, aiding a vehicle to start over, although carrying his cell phone in one hand.

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    TAG Heuer

    Brad Pitt one of the finest endorsements is TAG Heuer, he wears a TAG Heuer Monaco with a blue dial and black strap in his promotional poster. This brand TAG Heuer is cast by many famous celebrities such as Uma Thurman, Shah Rukh Khan, Sushmita Sen, Leonardo DiCaprio and so on. The brand accomplished its heyday in 2006 after Brad Pitt addressed the new launch TAG Heuer Monaco in a promotional poster.

    Brioni

    Brioni is an Italian brand for luxury menswear. The brand house was founded in the year 1945 by Gaetano Savini and Nazareno Fonticoli. They specialize in handmade suits, apart from that, perfume, eyewear, shoes and everything fashionable are also in great demand. Recently, the CEO of Brioni is Mehdi Benabadji. Brioni roped in Brad Pitt as their brand ambassador in 2020. With his timeless charm, Brad Pitt is considered the perfect face for the Italian luxury brand. The summer and winter collection of 2021 featuring Brad Pitt was a great success.

    De’Longhi

    De’Longhi is one of the most popular brands that produce home appliances, the company was founded in the year 1902 by Giuseppe De’Longhi. The company is also famous for making coffee makers. De’Longhi created history by collaborating with a celebrity for the very first time in 2021. They made Brad Pitt, the Global star their official brand ambassador in 2021.

    FAQs

    What is the net worth of Brad Pitt?

    The net worth of Brad Pitt is $300 Million.

    What is Brad Pitts’s real name?

    Brad Pitts’s real name is William Bradley Pitt.

    What was Brad Pitt’s first movie?

    The first movie of Brad Pitt was No Way Out in 1987.

  • Business Model of Havells: Enlightening About How Does Havells Make Money

    The Electrical Industry is rapidly growing with modern technologies. More new user-friendly appliances and the wiring in a building or the miniature circuit breakers (MCB’s) are far better and safer than the earlier ones. In today’s world, the rapid growth of industries has increased the demand for electrical goods and services. These are getting fulfilled by mega private and public sector companies.

    Havells India has emerged as the leading electrical goods manufacturer and supplier in India amid all this competition among different electrical giants to become the leader. It also provides high-quality products in its category.

    About Havells India
    The Business Model of Havells India
    What’s unique about Havells India Business Model
    How does Havells India make money?
    Conclusion
    FAQs

    About Havells India

    About Havells India

    Havells Products
    Havells Products

    Havells India Limited is a Noida-based electronic goods manufacturing company also called FMEG or Fast moving Electrical goods company. It came into existence in 1958. The founder of Havells was Qimat Rai Gupta. The name Havells comes from its first-ever owner Haveli Ram. At that time, Havells was restricted to the walls of Delhi as most manufacturing of the products took place in Delhi that time. Havells is also among one of the leading companies in India to manufacture and produce quality electrical goods, circuits, devices, and appliances, etc. Havells owns popular brands such as Lloyd, Standard, Crabtree, and REO.

    Areas of Operation

    Havells is a global brand with its footprints in nearly 50 countries on different continents. A few of the names include Dubai, UK, Sri Lanka, Nigeria, Kenya, Myanmar, Iraq, Bangladesh, Nepal, etc. In India, it has 13 state-of-the-art manufacturing facilities and supplies electrical goods to all parts of the country.

    Key Products and Services

    Havells manufactures a wide variety of electrical goods and equipment. From wires to large size motors, everything is available in Havells Electric empire.

    1. Wires and circuits: Fireproof copper wires, different types of industrial cables, miniature circuit breakers, Industrial circuit protection equipment, Switchboards are some of the electrical goods under this category.
    2. Appliances: Ceiling fans, exhaust fans, table fans, pedestal fans, and other electronics, such as air purifiers, motors, juicers, mixer grinders, and other small domestic electronics.
    3. Lighting: Havells manufacture LED bulbs, professional lights, and bulbs, night lamps, etc.
    4. Solar equipment: Havells India also manufactures solar inverters and solar power optimizers for sustainable energy solutions.

    The Target Audience of Havells India

    The key customers of Havells India are owners of small-scale industries, large-scale industries, and medium-scale industries. They require electricity for running their assembly lines or machinery. The people are willing to purchase electrical appliances for household purposes or as gifts during festivals and those builders or contractors. They are associated with mega construction projects and need bulk quantities of electrical cables and appliances. Also, the solar division of Havells deals with customers willing to install solar electronics and go green.

    The Business Model of Havells India

    Havells Logo
    Havells Logo

    Havells always tries to integrate and bring its customers together by giving them a wide variety of choices according to their interests. Havells opened nearly 500 Havells Galaxy brand showrooms across India where customers can get a wide variety of equipment and electrical goods at justified prices. Also, Havells had created different sets or groups of electrical goods according to the sections of the society and their financial sections. The middle-class range focuses more on attracting more Customers to this financial group. It provides the customers with a wide variety of options and choices. That’s what a customer wants, ‘options’.

    What’s unique about Havells India Business Model

    1. The strategic approach of Havells towards its customers was the key to their success in the Indian market, where they expanded their company globally. Also, they acquired some brands that gave them extra support in building a customer base. It even assisted them in expanding even more such as acquiring ‘Crabtree,’ a UK-based switchgear brand.
    2. Havells started trading for its stocks to go public as a shortage of funds was a problem for them at that time. Later on, they acquired the famous lighting brand Sylvania. But, it created some troubles for the company as they suddenly became global from local in terms of marketplace and management.
    3. By providing more and more options to customers in recent years after studying the needs of the middle-class section of India, Havells sales have boosted to the next level. It’s still going on.
    4. The brand’s advertisement and branding also proved fruitful in increasing customer interest. Commercial ads of the company have pushed it to some extent in terms of digital marketing.
    5. Its slogans were eye-catching, attractive, and customer-friendly approaches such as ‘Bijli bachaye, Roshni failure, ‘ better light, better life, ‘ Wires that don’t catch fire’ etc.

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    –

    How does Havells India make money?

    Currently, Havells is a leading brand in Electrical goods and services in the country. It’s also running its business globally. The population of India is the second-largest in the world. That’s a huge profit point for Havells. Havells Managed to win the hearts of Indians as an electric goods company. Many Indians trust the brand for its quality.

    The key sources of income for Havells come from sales of household appliances and industrial electrical goods. The Havells galaxy provides a wide variety of products for commercial businesses as well as for home requirements. From here, it generates a lot of profiles.

    In 2021, Havells reported high profits in its quarterly reports of companies performance. Due to the growing demands in the electrical consumer industry, the brand is witnessing a surge in profits under the ‘Make in India‘ program. In this, people are selecting more Indian goods over the Chinese ones.

    Conclusion

    From its starting till today, Havells always grew stronger despite all challenges. Today it produces a high percentage of electrical goods for the country’s development and for fulfilling household needs. In upcoming times, if the company introduces more renewable sources of electricity such as more solar solutions, it might see a huge surge in profits as the era of sustainable development is at its peak.

    From small factories in and around Delhi,  manufacturing in giant factories and that too with high precision modern technology shows the emergence of Havells India in the Asian region. The company’s business in Africa and other continents is also going great. It hopes to continue so that this Indian brand makes marvels overseas in the field of the electrical goods industry.

    FAQs

    Is Havells an Indian brand?

    Havells India Limited is an Indian Consumer Electronic Products & Electrical Appliances company based in Noida.

    Who is the CEO of Havells?

    Anil Rai Gupta is the CEO of Havells.

    Who started Havells company?

    Qimat Rai Gupta was the Indian entrepreneur who founded Havells in 1958.

    Is Lloyd Havells a brand?

    Yes Lloyd is owned by Havells. Havells owns some of the most prestigious brands like:

    • Havells
    • Lloyd
    • Crabtree
    • Standard
    • Promptec

    What is the number of employees in Havells India?

    There are around 5,781 employees in Havells India.

  • Top 5 Home Automation Companies in India

    With the developing generation, people are also developing their mindset about their home. They are adopting new technologies and appliances to make their home absolutely comfortable and worthwhile. Along with this, people are also looking for appliances that consume less amount of energy. Therefore, the home automation trend begins.

    Several companies look after your needs and requirements for home automation products and come out with a great product deal that would fulfil all needs of Indian homes.

    There is plenty of home automation that works brilliantly. The Indian market is loaded with products from smart lighting to thermostat sensors. These products make your usage of energy minimal and serve all your requirements, without any disruption.

    However, it needs to be kept in mind that the smart gadgets do not need to be wireless like other companies provide. They do help you but, in a partial manner. These products are functional for small projects only and would not guarantee you the proper usage for a big project.

    Home automation products promise you advanced features and technology which would be according to your climate and culture. For these purposes, many brands have come up with tons of such appliances based on our requirements and needs.

    In this article, we have listed some top brands that provide the finest quality of your home automation products. These are:

    Legrand
    Schneider Electronics
    Philips
    Oakter
    SharpNode
    FAQ

    Legrand

    The very prominent and one of the top companies that are counted for the quality of their promising products. Legrand holds a wide range of product categories. It has always been updated with its products and features. Legrand is one of the oldest companies in India which is now working towards producing substantial electric infrastructure.

    Legrand creates some smart solutions for residential users and it uses the latest technology for production. It is a global specialist company based in France and it has extensive undertakings across India. Some of the most promising products of Legrand are Video-door phones, smart plugs and sockets, motion sensors, UPS and many more.

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    Schneider Electronics

    Schneider Electronic is known for its remarkably sustainable and energy-conserving products across the world. It is a global brand and gains popularity by the quality of its products in India.

    Schneider Electric have a vast category of home automation products including home security devices as well. It keeps up with the technology and provides some great quality products across the world.

    Schneider Electric offers several product deals for its customers such as several package deals as per people’s requirements and get it installed in their home by engineers provided by Schneider Electric.

    Some other remarkable products of Schneider are the controlling devices which include dimmers and lighting controls, together with other appliances that can easily be controlled by your mobile phones. Its applications and products have always impressed the customers and bring a great deal for the company.

    Philips

    The household brand, Philips is quite very popular in India. Although Philips is quite new in the field of home automation space, still gained absolute support and fame in India pretty soon.

    Philips keeps up with the requirements of its customers and its reach and brand value is very impressive. Philips has provided some great product deals and quality that are very promising and advanced in features and technologies.

    Philips has come up with a great range of products that includes lighting as well as home appliances. These are widely preferred in almost every home in India. From launching app-controlled devices to providing a wholesome set of home lighting solutions such as LED bulbs, Philips has always been extraordinary and creative with its products.

    Smart home Revenue in India
    Smart home Revenue in India

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    Oakter

    A technical based startup to be built in the year 2014, outside of Noida by the partnership of three IITians Shishir Gupta, Varun Gupta and Nithin David. The startup came out to be very successful because of its incredible service in resolving technical issues that often occur in the Indian Houses.

    Oakter products are formulated for the general home appliances into a smart advanced version. Also, it provides controlling and managing easily by Oakter mobile application. The company formulates and innovates smart plug & play home appliances.

    Oakter products and services have been remarkable. It offers the service of Oakter Hub, plugged-in sensors, a mobile app and a smart plug. Through such services, a person can smartly control up to 40 different varieties of home appliances such as water heater, Mosquito Repellant, fish tank, AC, water motor, lamps and many more. The products are offered at a fine rate and of low-power usage. Oakter transforms our life by providing great home management appliances.

    SharpNode

    SharpNode, formerly known as Elections, is an Indian based Startup founded by Mohit Agnihotri in June 2014. It provides great quality products that look after the control and security of our homes over electric appliances that can easily be monitored through laptop or smartphones where SharpNode application is installed. SharpNode is totally based on the Internet of things.

    It provides products such as microprocessors, integrated circuits, Bluetooth, sensors, wireless devices like WLAN, microcontroller and many more. These products are fundamentally built on the ground of connecting things around you with a cloud-based Internet and make things absolutely handy and fascinating like magic. SharpNode builds its business by aiming for developing the most effective solutions that function on innovative and advanced technologies and outcomes.

    FAQ

    How much does home automation cost in India?

    Home Automation can range between Rs 2 lakhs to Rs 4 lakhs, depending upon the size of your home.

    Which is the best home automation company?

    Schneider Electronics is one of the top home automation company in India.

    Why do we need home automation?

    The benefits of home automation includes savings, safety, convenience, and control, also some consumers purchase home automation for comfort and peace of mind.

    Conclusion

    As technology is evolving to a great extent, you can adopt several home automation services that would make your life very convenient and advanced. Several companies provide great quality products that consume less amount of energy.

    Home automation may sound very expensive and costly to you but, the truth is it comes according to the suitable price. In fact, it helps you in saving your money which is not available by other general appliances.

    By adopting a Home automation system, you can safeguard your home and also, save money on the power bills. So, check out these top companies and get started  with your set of advanced featured home automation products in India.

  • List of all the Subsidiaries of Bajaj Group

    Bajaj group is one of the oldest, largest and one of the most renowned Indian conglomerate company. Bajaj group was founded in 1926 by Jamnalal Bajaj during India’s movement towards independence.

    The journey of Bajaj group started ninety years back with establishing a sugar factory in Lakhimpur Kheri, Uttar Pradesh. Now the company is amongst the top ten business houses of India.

    The chairman of Bajaj Group is Rahul Bajaj and has its headquarters based in Mumbai, Maharashtra. The company comprises of 40 companies as it has its footprint in many different industries such as spanning automobile, home appliances, lightning, iron & steel, insurance, travel and finance. The Bajaj group aims to cater the diverse needs of their consumers and add value with their innovation and vision.

    The Bajaj group has become so successful for more than 10 decades because of its subsidiaries like Bajaj Auto, Bajaj Finserv Ltd, Hercules Hoists Ltd, Bajaj Electricals, Mukand Ltd, Bajaj Hindusthan Ltd And Bajaj Holding & Investment Ltd, Etc.

    Bajaj Auto is currently ranked as the fourth largest two and three wheeler manufacturer in the world. Bajaj is popular brand in countries of Latin America, Africa, Middle East and South East Asia.

    The company has so far helped in the growth of many industries and upliftment of millions across the country. Under the guidance of Rahul Bajaj, the Bajaj Auto went from being Rs 72 million company to a Rs 120 billion company. Currently, the Bajaj Group has 90 plus years of experience with a market capitalization of Rs. 3.9 trillion as of 2018 and over 36,000 plus employees worldwide.

    A brief history of Bajaj Group
    The subsidiaries of Bajaj Group
    Frequently Asked Questions

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    A brief history of Bajaj Group

    The Bajaj Group of companies was founded by Jamnalal Bajaj in 1926 during the freedom struggle of India. Jamnalal Bajaj was also a known freedom fighter during the Indian independence and also a close confident of Mahatma Gandhi. In 1931 Jamnalal started a sugar factory in Lakhimpur Kheri of Uttar Pradesh which later becomes a flagship company of Bajaj group (renamed as Bajaj Hindustan Ltd in 1988).

    In 1954 the eldest son of Kamalnayan Bajaj took over the management of Bajaj Group, after completing his education in University of Cambridge. Kamalnayan Bajaj is responsible for expanding the business into the sectors of scooters, two and three wheeler, cement, steel and electrical appliances. The Bajaj Auto earlier known as Bachraj Trading Corp was founded in 1945.

    The history of Bajaj Group

    By 1948, Bajaj Auto has started its sales in the country by importing two and three wheelers. After the death of Kamalnayan Bajaj, his younger brother Ramkrishna Bajaj. Ramkrishna’s concentrated more towards social service and social welfare programmes of Bajaj Group. By 1965, Rahul Bajaj took over the business as the chairman and managing director of Bajaj Group.

    At that time, were many rules and regulation in India which is why the company was restricted to only producing 20,000 units a year. This created a gap between the demand and supply, Rahul Bajaj ignored the restrictions to increase its productions, reduce its cost in order to create what we now know as a beloved Indian brand.

    Under his leadership the company got into many selective international markets, and launched products that redefined entire categories in the market. In the 2000s, the company witnessed split’s as Rahul’s brother Shishir Bajaj, as they went their separate ways with Bajaj Hindustan and Bajaj Consumer Care. Bajaj group has revenue of more than Rs. 50,000 crore and is comprised of 40 companies all of them are managed independently by family members.

    Bajaj Group-Third Largest Group Of India
    Bajaj Group is an Indian multinational company which is one of the oldest andlargest conglomerates of India. The group comprises of 34 companies with around 36,000 employees acrossbusinesses such as two- and three-wheelers, insurance and steel, homeappliances, travel and finance, etc. Its flagsh…
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    The subsidiaries of Bajaj Group

    Bajaj Auto Limited

    Bajaj Auto Limited is an Indian multinational two and three wheeler manufacturing company that has its headquarters in Pune, Maharashtra. The company is known to be the third largest manufacturer of motorcycles in the world and the second largest in India. Bajaj Auto is now a global behemoth thanks to the efforts of Rajiv Bajaj who steeped to become its Managing director in 2005.

    Bajaj Auto is popular for its motorcycles, scooters, auto rickshaws and a pioneer for introducing the first ever Quadricycle, Qute in India. The automobile company has manufacturing plants in Chakan in Maharashtra, Waluj and Pantnagar in Uttarakhand. In 2020, Bajaj Auto reached a market capitalization of $13.6 billion, making it the most valuable two wheeler company in the world.

    Bajaj Auto popular three wheeler
    Bajaj Auto popular three wheeler

    The most well-known vehicle of the Bajaj Auto is the Pulsar range of bikes which revolutionized the two wheeler market in the country as it was affordable and reliable. In 2007, Bajaj Auto went on to acquire KTM an Austrian company, which became the fastest growing motorcycle brand of the country in 2018 because of its Duke range of bikes. Bajaj Auto exports to 70 plus countries and has a significant share of revenue come from exports.

    Export share for Bajaj Auto FY 2020 by region
    Export share for Bajaj Auto FY 2020 by region

    Currently, the company offers a total of 18 bikes including 17 new bikes in India alone, out of which 3 are cruiser bikes, 10 commuter bikes, 3 sports bikes and 1 scooter. By 2021, Bajaj has got a total of 660 dealerships spread across 408 cities of India. In the year of 2018 to 2019, the company sold five million vehicles with the highest ever 1st turnover of Rs. 31,899 crores and over 2 million sales unit to over 79 countries.

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    Mukand Limited

    Mukand Limited is a Bajaj subsidiary that manufactures stainless steel and iron products, steel castings, steel structures, alloy steel and stainless steel billets and also an exporter of hot rolled bars.

    The company also manufactures Electrical Overhead Travelling (EOT), port equipment, process plant equipment for ferrous and non-ferrous industries and other cranes such as the country largest crane which has a capacity of 80 tons.

    about Mukand Limited

    The company was established by Seth Mukand Lal in 1929 in Lahore.  It wasn’t until 1989 that it was acquired by Bajaj Group. Mukand Ltd has a steel manufacturing and rolling capacity of more than 500,000 metric tons per year.

    It also produces over 400 different products that are specially engineered for clients across the world. The company is a leader of steel technology in India because of its use of advanced technology, sustainable in house research and development.

    Mukand is a pioneer in the industry because it was the first in India to successfully adopt the vacuum oxygen technology for manufacturing of stainless steel and also the fourth in the world to introduce the continuous cooling system for wire rods.

    In 2013 and 2018, the company formed joint ventures with Sumitomo Corporation of Japan. Mukand Sumi Special Steel Limited and Mukand Sumi Metal Processing Ltd are the two joint ventures between the two companies.

    Bajaj Electricals Limited

    Bajaj Electricals is an Indian consumer electrical equipment manufacturing company. This company that has its headquarters Mumbai, Maharashtra and is among the most trusted and well respected company with an experience of more than eight decades.

    The company is a leader in the industry of electronic consumer products and is known for its products in lighting (lamps, tubes and bulbs), luminaries, appliances, fans and LPG based generators.

    The Bajaj electrical home appliances
    Bajaj electrical home appliances

    It also has a strong presence in home appliance and cookware segments with brands like Morphy Richards and Nirlep. Bajaj Electricals also offer services in engineering and these projects usually include transmission line towers, telecommunication towers, high mast, poles, projects in wind and solar energy. This company has 19 branch offices, with more than 1000 distributors and 4000 authorized dealers across the country.

    It also has its products in over 400,000 retail outlets and 282 Customer Care centers. So far its highest turnover was Rs 6,744 crore in the FY 2018 to 2019. Bajaj Electricals has set up its offices in countries of Africa, Middle East and China and is also continuously expanding its global footprint.

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    Bajaj Finserv Limited

    Bajaj Finserv Limited is an Indian financial services company that provides services like lending, asset management, wealth management and even insurance. The company has more than 20,154 employees that are working in more than 1,409 locations and focuses on consumer finance business, life insurance and general insurance.

    According to the Economic Times, Bajaj Finserv is ranked 119 in the Economic times 500 list of 2014. The company is also listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE). Apart from providing financial services the company also is also known for its services in the wind energy generation with a capacity of 65.2 MW.

    Bajaj Finserv was earlier the financial wing of the Bajaj Auto, but the company demerged from Bajaj Auto in 2007. The company offers a wide variety of financial services for multiple needs, Investment and saving options, asset protection through general insurance, family protection and income protection provided under the life, health insurance, retirement and savings solutions.

    analysis of the companies of Bajaj Group 

    Bajaj Hindusthan Sugar Limited

    Bajaj Hindusthan Sugar Ltd is another major subsidiary of Bajaj Group. The company is known for being the number one sugar and ethanol manufacturing company which is headquartered in Mumbai, Maharashtra. It is also the largest sugar producer of the country. Bajaj Hindusthan is the country’s largest ethanol producer as it produces more than 38 million liters of ethanol per year.

    The company’s main sugar manufacturing plants in Gola Gokarannath and Palia Kalan in the Terai region of Uttar Pradesh which is rich in producing sugarcane. The Chairman of Bajaj Hindusthan Ltd is Kushagra Bajaj. BHSL is one of the first companies that was established by Jamnalal Bajaj in 1931, which was renamed in 1988 to Bajaj Hindusthan Sugar Limited.

    The company so far has over 14 manufacturing plants Golagokarannath, PaliaKalan, Khambarkhera, Barkhera, Kinauni, Gangnauli, Thanabhavan, Budhana, Bilai, Maqsoodapur, Pratappur, Rudauli, Kundarkhi and Utraula all in the state of Uttar Pradesh. The sugarcane crushing capacity of all these plants is 136,000 tons per day and a distillery capacity to produce 800,000 Lt of alcohol per day.

    List Of All Subsidiaries Of The Godrej Group
    Godrej is known to be a pioneer in many products that we use in our daily life.Godrej Group is an Indian Conglomerate company that is owned by the popularGodrej Family. The main founders of Godrej is Ardeshir Godrej and PirojshaBurjorji Godrej, establishing the company 1897. Godrej has makes prod…
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    Hercules Hoists

    Another Bajaj Group subsidiaries which is a leader in an industry is Hercules Hoists known for the hoisting technologies. The company provides services such as Lifting, moving, storing which include Mechanical hoists, electric chain hoists, wire rope hoists, EOT/HOT cranes, light rail crane, ergonomic handling solutions, and floor operated stackers among others.

    So whether it is mechanical or electrical, the company will help their clients with hoisting and premium products. Hercules Hoists became a part of Bajaj group in 1962 and was made in collaboration with Heinrich de Fries from Germany.  The company has so far also helped develop other brands such as INDEF, Stier, iCRANE, iSTACKER in order to support the market for specialized products.

    Hercules Hoists has its corporate offices in Belapur, Khalapur and Chakan and sales office in Pune, Delhi, Kolkata and Chennai. The company also has a vast outreach with 50 Authorized Business Partners and close to 100 Authorized Retailers in the country.

    Frequently Asked Questions

    What does Bajaj group do?

    Bajaj Group is an Indian multinational conglomerate that provides services in sectors of Automobile, Financial services, Home appliance, Electrical appliances, Insurance, Manufactures iron and steel products, etc.

    What are the subsidiaries of Bajaj group?

    The subsidiaries of Bajaj group are Bajaj Auto Limited, Mukand Limited, Bajaj Electricals Limited, Bajaj Finserv Limited, Bajaj Hindusthan Sugar Limited and Hercules Hoists among others.

    Who is the chairman of the bajaj group?

    The chairman of the Bajaj group is Rahul Bajaj.

    Where is the headquarters of Bajaj Group?

    The headquarters of Bajaj Group is in Mumbai, Maharashtra.

    Conclusion

    Bajaj group is one of the largest, oldest and respected conglomerate in India, with a market capitalization of Rs 3.9 trillion. The company started more than 9 decades and is a leader in the sectors of Automobile, Financial services, Home appliance, Electrical appliances, Insurance, Manufacturing iron and steel products. With the success of every individual subsidiary under it the company is sure to grow bigger.

  • List Of All The Subsidiaries Of The Godrej Group

    Godrej is known to be a pioneer in many products that we use in our daily life. Godrej Group is an Indian Conglomerate company that is owned by the popular Godrej Family. The main founders of Godrej is Ardeshir Godrej and Pirojsha Burjorji Godrej, establishing the company 1897. Godrej has makes products in various sectors such as consumer products, FMCG, industrial engineering, appliances, furniture, security, real estate, agricultural products and more. Godrej is known to have more than 500 million Indian customers with over 10 million turnover in 2020.

    Godrej is one of the oldest brands in India and has loyal customers from more than a hundred years The most popular subsidiaries and acquired companies are Godrej Industries, Godrej Consumer products, Godrej Agrovat, Godrej and Boyce and Godrej Properties. More than 20% of its business is done overseas because it is present in more than 60 countries. The headquarters of Godrej is based in Mumbai, Maharashtra. It has more than 1.1 billion consumers globally. The company trusts have 23% holding of Godrej, are known to invest in the sectors of environment, health and education.

    The Godrej Group has huge footprint that extends beyond the earth because its engines now give power to many of India’s space missions. Godrej is one the most trusted brands in India and is supporter of the World Wide Fund in India and has helped develop an ecofriendly business in the town of Vikhroli in Mumbai. The Godrej Group is broadly divided into two major well-known companies which work independently: Godrej Industries and Godrej & Boyce.

    A Brief History on Godrej Group
    Top 6 subsidiaries of Godrej
    Frequently Asked Questions
    Conclusion

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    A Brief History on Godrej Group

    Godrej was originally established in 1897 by the brothers Ardeshir Godrej and Pirojsha Burjorji Godrej from the well-known Godrej Family line. Ardeshir Godrej was originally a lawyer who went on to give up the profession to practice lock making. The company then becomes big after Godrej introduces the first ever lock with lever technology in India. In 1902, Godrej manufactures the first Indian safe and by 1920 starts its own soap company using only vegetable oil which gives the company all the more boost. By 1955 the company had started producing its own typewriter which at that time became popular.

    The company kept growing for the next twenty years with inclusion of trucks, the Godrej Agrovet limited, etc. Godrej got its first subsidiary the Godrej Properties limited in 1988 and became the first company from India to introduce PUF or polyurethane form. In 1994, the company acquired Transelektra, formed an alliance with Sara Lee USA and renamed Translektra to Sara Lee USA. The Godrej Soaps was renamed as the Godrej Industries Ltd in 2001. In 2013, the company introduced Godrej global solution limited which offered BPO solution.

    The History of Godrej Group

    The company merged its food business with Godrej Tea and renamed it to Godrej Beverages & Foods limited. Godrej also launched FreeG which is the county’s first non-web based mobile browsing experience in 2014. The most recent advancement of the company was in 2020, when it started the Godrej Housing Finance in order to provide affordable home loans. One of the main contribution of Godrej is the refrigerator that the company without any CFC (Chlorofluorocarbon), HFC (Hydro fluorocarbons) and HCFC (Hydro Chlorofluorocarbons).

    The success of the company is because of the mergers, its subsidiaries and acquisitions and recent joint ventures which are cleverly chosen by the company. Another person who has helped the company grow to new heights is Adi Burjorji Godrej. Under his guidance the company emerged as a FMCG market and turned the then ₹10 crore turnover to $5 billion conglomerate. He expanded the company in Zambia, Senegal and Kenya with the acquisitions of their personal care companies.

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    Top 6 subsidiaries of Godrej

    Godrej Industries Limited

    Godrej Industries Limited is a one the biggest and number one manufacturer of various different chemicals that are used in over two dozen companies. The headquarters of Godrej is located in Mumbai, Maharashtra. The company is also known to manufacture edible oils, fatty oils, Glycerin, fatty alcohols, vanaspati and other bakery fats. The company was known as Godrej Soaps until 2001, after which the company split into two big corporate companies called Godrej Consumer Products and Godrej Industries. The company is well equipped to deliver the products which are superior quality at competitive prices.

    Godrej Industries
    Godrej Industries

    Godrej Industries is interested in many sectors such as consumer goods, real estate, agriculture, chemicals and financial services which has been successful because of its subsidiaries and associate companies across 18 countries. Besides that the company also works under four divisions which are Corporate Finance, corporate HR, Corporate Audit and Assurance, Research and development. Godrej industries have two manufacturing plants in Valia (Gujarat) and in Vikroli, (Mumbai). Its international quality products are exported to more than 40 countries in North and South America, Asia, Europe, Australia and Africa.

    The companies further has its own subsidiaries which are:

    • Godrej Agrovet
    • Godrej Oil Palm Limited
    • Godrej International Limited
    • Godrej Realty Private LTD
    • Godrej Investment Pvt. Ltd
    • Godrej Remote Services Limited

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    Godrej Agrovet Limited

    The company is a sector that is dedicated for animal feed, agriculture and agribusiness. Agrovet is the market leader when it comes to poultry, processing, and animal feed and oil palm plantations. The company is also the largest oil palm developers in the country. It has oil plantation is states like Telangana, Andhra Pradesh, Karnataka, Tamilnadu, Goa, Maharashtra, Orissa and Mizoram.  It had four automated plants in cities like Bengaluru, Kharagpur, Baramati and Erode in order to reach the demand of the ever growing market of animal feed. The company is also well known for animal feed and poultry in Bangladesh.

    The company also has a history of joint ventures with companies like Tyson foods from America, through which it manufactured and marketed packed and processed poultry and other vegetarian products. One of the most well-known brands of this is the Yummiez and Good Chicken. It also is a key player in the Agri inputs business as it has come up with new agro chemicals and has a strong market share amongst the plant growth promoters and soil conditioners. Godrej Agrovet has over 300 employees with a network of 10,000 rural distributors in various industries.

    All about the Godrej & Boyce company

    Godrej and Boyce

    Godrej and Boyce is a flagship company of the Godrej group company that manufactures products like locks, refrigerators, washing machine, air conditioners, home security system, furniture and safes and products for institutions like furniture for offices, audio visual products, security products, beverage vending machine, etc. and industrial products like process equipment, industrial storage products, and precision equipment. The company is headquarters Pirojshanagar, at Vikhroli in Mumbai. G&B has so far filed for over 209 patents and has been granted 77.

    The turnover of Godrej and Boyce is Rs 11,000 crore in 2020, its employees are more than 14,000. The G&B is present in over 10 different industries like complex engineering solutions to consumer goods like appliances, furniture and security solutions. The products of Godrej and Boyce are also sold in countries like Europe, US, Middle East, Africa and South East Asia. Over 616 million Indian are known to use the company’s products. The G&B have been constantly innovating from the past 123 years and have managed to provide us with new products, solutions, fulfilling aspirations of their customers and helped them lead a secured life.

    The main subsidiaries and acquisitions of the company are:

    • Godrej Infotech
    • Godrej Interio
    • Godrej Efacec Automation and Robotics Ltd
    • Godrej Presicion engineering
    • Godrej Security solutions
    • Godrej Storage Solutions

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    Godrej Infotech Limited

    Godrej Infotech Limited, a subsidiary of Godrej and Boyce which is one of the main subsidiaries of the Godrej Group. This company had already started in 1897 and was initially the High tech engineering department under the consumer products and then became thee IT sector of Godrej and Boyce. Godrej Infotech is mostly known for its software services and consulting and became a separate company only after April 1999. The company headquarters is located in Mumbai, Maharashtra.

    Godrej has a 15 year partnership with Infor Partner Network, in order to sell wider range of products in countries like UAE, Saudi Arabia, Oman, Qatar and Bahrain. It so far has received many certification for Analysis, Design, Coding, Testing, Delivery and maintenance of commercial application software, ERP consultancy and facilities management services. They also provide its employees with constant training to help develop their skills and to get professional excellence.

    Godrej InfoTech is known to have a dedicated team that is experts in providing business and tech solutions for the projects, real estate, construction, oil and gas. The company has so far worked with over 200 industry customers and has manufactured chemicals, automotive, machine equipment, metal fabrication, heavy engineering, printing and publishing, Food and beverage and textiles. The company also provides various services from Business process, consulting, infrastructure management, implementation and global rollout, application support and maintenance, mobile development and training.

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    Godrej Consumer Products

    Godrej Consumer Products is one the most leading company that manufactures consumers and personal care products. The company’s total sales is Rs. 10,314 Crore while the market capitalization id Rs. 72,080 Crore. The company is headquartered in Mumbai Maharashtra. Godrej Consumer Products include soaps, hair colourants, toiletries, Air freshener and liquid detergent. The company owns popular brands such as Cinthol, Godrej no 1, Godrej Shikakai, Godrej hair dye, Renew, Ezee, etc. IT has manufacturing firm across India like Malanpur (Madhya Pradesh), Guwahati (Assam), Baddi (Himachal Pradesh), Pondicherry, Chennai and even in Sikkim.

    Few of its international acquisitions include Keyline Brands limited from UK in 2005, Rapidol Limited in 2006, Godrej Global Middle East in 2007, Argencos in Argentina, Cosmetica Nacional from Chile and Frika hair from South Africa in 2015. The company was ranked 6th in the Best Employers Study conducted by Hewitt Associate and Economic Times, it also considered to be the 9th greatest place to work according to Great Places To Work survey. The company became even bigger in 2010, with its acquisition of Sara Lee Corp. Godrej Sara Lee is now open of the leading household insecticide player in India with brands like Good Knight and Hit.

    The consumer goods by Godrej consumer products
    The consumer goods by Godrej Consumer Products

    Godrej Properties Limited

    Godrej Properties is the real estate sector of the Godrej Group. The company’s headquarters is based in Mumbai, Maharashtra. The company was established in 1990 under Adi Godrej. Godrej properties is currently working on upcoming projects on over 89.7 Million square feet of land. The company is so big that it is also listed on the Bombay Stock Exchange (BSE) and the National stock exchange (NSE). It currently operates in cities like Chandigarh, Bangalore, Chennai, Mangalore, Kochi, Ahmedabad, Nagpur, Mumbai, Kolkata and Pune.

    The company has so far brought over many innovations, sustainability and excellence to the real estate industry. The total sales of the company is Rs. 2,817 crore, while its market capitalization is up to Rs. 32,259 crore. Until now, the company was awarded with  over 250 awards and recognition such as The Most Trusted Real Estate Brand in 2019, The Real Estate Company Of The Year in 2019 as well and The Economic Times Best Real Estate Brand of 2018. The company has a 123 year long legacy of providing its customers with cutting edge design and technology.

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    Frequently Asked Questions

    What are the top 6 subsidiaries of Godrej Group?

    • Godrej Properties Limited
    • Godrej Agrovet Limited
    • Godrej Infotech Limited
    • Godrej Consumer Products
    • Godrej and Boyce
    • Godrej Industries Limited

    Where is the headquarter of the Godrej Group?

    The headquarter of the Godrej Group is in Mumbai, Maharashtra.

    What are the subsidiaries of Godrej Industries?

    • Godrej Agrovet
    • Godrej Oil Palm Limited
    • Godrej International Limited
    • Godrej Realty Private LTD
    • Godrej Investment Pvt. Ltd

    What are the two other subsidiaries of Godrej and Boyce?

    They are Godrej Aerospace and Godrej Precision Engineering.

    How many customers does Godrej Group have?

    Godrej is known to have more than 500 million Indian customers with over 10 million turnover in 2020.

    Conclusion

    Godrej Group is an India conglomerate that offers various products in countless categories. With a revenue of more than 4.1 million US dollars, the company is growing at a fast pace. In India, Godrej is one of the oldest and the most trusted brand because of the quality of products is offers. Over past 120+ years Godrej has expanded to over 60 countries and ensures that their customers buy their products wherever they go. The company has over 500 million and is continuing to expand the horizon internationally. The success of the company is because of strategic acquisitions and subsidiaries that the company has accumulated over the years.

  • What to Consider when Starting a Home Care Agency

    As living conditions and standards of healthcare improve, it’s no secret that we’re getting older. The United Nations reports that the proportion of older people is growing in almost every country’s population. Demand for care services is growing as a result – including those delivered in the comfort of people’s own homes.

    Care professionals have been thrust in the spotlight this year as the UK continues to battle the COVID-19 pandemic. If you feel as if you could help out and even launch your own home care agency, there are several important considerations along the way.

    Below we outline key points to think about before joining the care industry.

    Your business plan

    Home care agencies can provide a range of care services to clients in their homes, from nursing to personal care, housekeeping, cooking and social activities. Deciding how you plan to operate is the first step and will determine the staff and qualifications you go after.

    Research what care is available in your local area to help you gauge demand and identify gaps and opportunities.

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    Experience and qualifications

    Home care agencies require a qualified registered manager to ensure they comply with regulations. Alongside this, your care staff will need qualifications specific to your care setting, including common inductions standards (CIS) training.

    All care services are rightfully scrutinised, so you’ll also need to register with the relevant regulator – the Care Quality Commission oversees providers in England – and prove that you’re capable and professional.

    Key costs and requirements

    There are a range of start-up costs to factor in with home care agencies, including insurance, equipment, staff salaries and training, and marketing costs. Extra outgoings might include care provider software and the purchase of a minibus for client transport.

    You may need to raise external finance if you’re lacking on savings. You could save on office rental costs by managing your agency remotely, however.

    Recruitment

    It’s often said that a business is only as good as its people – and that’s particularly true for home care agencies.

    Think about the type of professionals you’re looking for and where you might attract them. You may want to consider apprentices alongside other local candidates.

    All potential staff will need to undergo DBS checks, CIS training and induction training. It may seem like a burden at first – but hiring and training carers properly will be crucial to your long-term success.

    How To Start Recruitment Agency India: Tips And Trick You Should Know
    Before you get to know how to start recruitment agency, you need to know what arecruitment agency is. The recruitment agencies is a kind of intermediate bodythat stands between an organization that is hoping to recruit an employee and anaspiring job seeker searching for employment. The principle …
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    Attracting clients

    With a strong foundation in place, all that’s left is to find some people to care for!

    You can do this both privately and through local authorities. Finding work through your council may be simpler at first – but could also pay and scale poorly in the long run.

    Attracting private sector clients will require marketing through digital and traditional channels, including leaflet drops in key areas, to get your name out there.

    With more knowledge of what’s involved, could starting a home care agency be a good career option for you?

  • Krutan – Affordable Kitchen Appliances for Easier Life

    Krutan Startup Success Story

    There were times, when the women of the house used to do all the household jobs like cleaning cooking etc single-handedly and manually. However, now the scenario has changed. Now the women are going out to work and earn. Also, household chores are not considered to be just a women’s job. In this changing scenario, home and kitchen appliances are here to make lives easier. Krutan, a Bangalore based startup, is offering affordable, time and energy saving appliances to make life faster and comfortable.

    Startup Name Krutan Home Appliances
    Headquarter Bangalore
    Founder BG Krupa
    Sector Home Appliances
    Founded 2013
    Parent Organization Sureseal Pvt Ltd

    About Krutan
    Home / Kitchen Appliance Industry in India
    Founders of Krutan and team
    How was Krutan Started
    Krutan – Name, Tagline, and Logo
    What is Krutan
    Krutan – Revenue Model
    Krutan – User Acquisition
    Krutan – Startup Challenges
    Krutan – Competitors
    Krutan – Funding
    Krutan – Future Plans

    About Krutan

    KRUTAN is a Bangalore based home appliance brand that aims at providing kitchen essentials for every home. Founded in 2013, Krutan believes in identifying useful products globally and making it available at affordable prices to the people. The mission of the company is to make affordable kitchen appliances available in Tier 2 cities as well as go global and introduce products in third world countries and make life faster and easier for people. Krutan’s aim is to make smart living affordable and accessible to everybody.  

    Home / Kitchen Appliance Industry in India

    Indian appliance and consumer electronics (ACE) market reached Rs 2.05 trillion (US$ 31.48 billion) in 2017. It is expected to increase at a 9 percent CAGR to reach Rs 3.15 trillion (US$ 48.37 billion) in 2022.

    According to the report titled “India Kitchen Appliances Market Analysis: Forecast & Opportunities, 2016-2022”, Kitchen Appliances market recorded strong growth, with a CAGR of over 13% during the review period of 2011-16. The market is forecasted to advance with a double-digit CAGR of 15.41% during an estimated period of 2017-22.

    Krutan’s target market consists of the working class of India that consists of the lower and upper middle class.  

    Founders of Krutan and Team

    BG Krupa is the founder of Krutan. The other members of the team are

    Mr. Ashwin B G– Director

    Mr. Shashidhar Rao B N – Head of distribution and retail.

    Mr. Giridhar Rao B N – Mentor.  

    How was Krutan Started

    Spending 6.5 years in the corporate industry, Krupa deeply understood the need to save time in today’s fast moving life. She also believed the fact that technology would be the soul of this generation. It was seen that the working class did not have the time in today’s world to use conventional methods of living at home. So, with Krutan, Krupa wanted to bring in quality and useful appliances at a price-point which could be afforded by all. Thus Krutan was born.  

    Krupa’s family received an electric kettle as a gift from a friend in London. She noticed how this one appliance made their lives easy in terms of making their morning tea, cooking, etc. Krupa wanted to make this convenience available to the people around her at an affordable price. As such, the first product launched by Krutan was an electric kettle and they later diversified the portfolio to other electrical appliances.

    Team Krutan wanted the name to be out of the box and different from the existing players in the market.

    We decided to call it Krutan which stands for patience, meticulous and attention to detail.

    Krutan’s tagline is “Home solutions for a healthy living”. The tagline was designed keeping in mind health and smart living, which are the major concerns of the people.

    Krutan Logo

    What is Krutan

    Krutan is a Bangalore based home appliance brand launched in the year 2013.

    Currently, Krutan deals in electric kettle, induction cooktop, rice cooker, sandwich maker, pop-up toaster, air fryer and hand blender. Krutan’s best-selling products are electric kettle, rice cooker and induction cooktop.

    Krutna’s parent organization is Sureseal Pvt Ltd, a metal packaging company. Sureseal manufactures pilfer proof caps for various Pharmaceutical, Liquor and Food Industries. Currently producing 300 million caps per annum, the annual business revenue is about US$ 3.5 million. In the year 2013, Sureseal diversified its activities and broadened the spectrum into the home & kitchen appliances industry with the brand “Krutan”.

    Krutan Products

    Krutan – Revenue Model

    A major part of Krutan’s revenue comes from wholesalers, retailers and hypermarkets.  The company keeps a minimum margin of 10% on every product.

    Krutan – User Acquisition

    Krutan launched its products with Metro- Cash and Carry, which is a leading B2B wholesaler platform. Through this, the company was able to reach out to retailers directly. Besides, the company marketed its products through Facebook. The products are also listed on e-commerce sites like Amazon, Flipkart, Indiamart, etc.

    Not much was spent on advertising for Krutan. However, around Rs 50,000 per month was spent initially to grow awareness about the product.

    Krutan – Startup Challenges

    According to Krupa, establishing a new brand when there are many big players in the kitchen appliance market is a big challenge.

    It wasn’t easy to change the mindset of the people. But making the products affordable and giving the best quality has helped us come a long way.

    Krutan – Competitors

    The major competitors of Krutan are Prestige, Pigeon, Preethi, Fabiano, Philips and Morphy Richards to name a few.

    However, Krutan has been able to carve its own niche in terms of price, service and quality of products.

    Krutan’s air fryers have been priced at 1/4th of the price of the other existing players in the market. This, in turn, made the competitors reduce their prices too.

    Krutan – Funding and Investors

    Krutan is a debt-funded company.

    Krutan – Future Plans

    Krutan has been able to make a mark for itself in the kitchen appliances market. The company has sold close to 20,000 Kettles in the first 1.5 years of inception.

    In future Krutan wants its products to reach all the tier 2 and tier 3 cities of India. Besides, Krutan is also planning to expand its operations to South American and African countries.