Tag: Hitachi Global

Top 9 Consumer Durable Companies In India 2022
Durables also referred to as durable products or consumer durables, are items that do not have to be replaced frequently and generally endure for three years or more. Consumer durable goods stay long enough to purchase on a regular basis. Furnishings, automobiles, books, metal, and other consumer durable products are examples. In India, there are a number of consumer durables companies that make and supply such items. In the coming year, the sector’s market will be worth around $3 trillion. So, here’s a look at the top durable companies in India.

1. Bajaj Electricals
2. Prestige
3. Philips India
4. Blue Star
5. Whirlpool
6. Voltas
7. Hitachi
8. Orient Electric
9. Godrej and Boyce

Types of Consumer Durables

White Goods: Air conditioners, dishwashers, clothes dryers, drying cabinets, freezers, refrigerators, kitchen stoves, water heaters, washing machines, microwave ovens, and induction cookers are examples of white goods.

Brown Goods: Microwave ovens, grinders, chimneys, electric fans, iron, mixers, and other similar cooking gadgets are examples of these types of commodities.

Consumer Electronics: VCD players, DVD players, MP3 players, mobile phones, telephones, and other similar items fall within consumer electronics products.

In India, a number of consumer durables companies make and distribute such items. In the year 2020, the industry’s market was worth around $3 trillion. Apart from that, India is a fast developing country in the sector of technology.

Top 9 Consumer Durable Companies in India

1. Bajaj Electricals

Bajaj Electricals Logo

Counted among one of the top consumer durable companies in India, Bajaj Electrical is a well-known brand. The Bajaj Group, situated in Mumbai, Maharashtra, was founded in 1926 and is the parent business of Bajaj Electricals. Kitchenware, ceiling fans, table fans, pedestal fans, exhaust fans, light bulbs, lanterns, and battery torches are just a few of the consumer products produced by Bajaj Electricals.

Bajaj Electricals’ market capitalization as of August 2, 2021, is 13, 185.69 crores. Their products are all produced with cutting-edge technology. It has over 20 branch offices throughout the country. Bajaj sells its products in more than 5 nations, including the United Arab Emirates and the United Kingdom.

2. Prestige

Prestige Logo

It is an Indian firm that produces Prestige brand kitchen gadgets and cookware. Pressure and induction cookers, mixer grinders, glass top, and electric cookers are some of their best-selling items. The TTK Prestige consumer durables division is part of the TTK Group, a commercial conglomerate that was created in 1928. TTK Prestige is well-known and respected.

Prestige is one of the top consumer durable companies in India. It has a market capitalization of 12,060 crores as of August 2, 2021. All of their items fall under the category of kitchen appliances, and roughly 60% of regular and repeat clients trust them. For its efforts in the field, the corporation was also awarded the power brand award.

3. Philips India

Philips Logo

Philips India Ltd., headquartered in Amsterdam, is a Dutch multinational conglomerate. They are one of the world’s leading consumer durables corporations. Radios, shavers, and lights, among other things, are well-known and frequently purchased. Clinical intelligence, imaging systems such as CT and MRI, diagnostic monitoring, and defibrillators are among their healthcare offerings.

Philips has taken a number of steps to improve environmental circumstances. Their inventions and new procedures have gained them notoriety, and they are now one of India’s leading consumer durables enterprises.

4. Blue Star

Blue Star Logo

Blue Star Limited is a well-known refrigerator manufacturer. In India, the firm is also the major manufacturer of air conditioning equipment. It also provides other services such as electrical drilling and plumbing. High-quality air coolers and purifiers have come from their firms’ cutting-edge technologies.

With a network of 32 offices around the country, the annual income is around INR 5405 Cr. There is approximately 2800 employees total, with 3880 channel officers. They have a steady stream of corporate and commercial clientele.

The business segment and the after-sales segment are both included in their electromechanical project. Apart from that, their electronic and unitary products are among the best in the industry, making them India’s leading consumer durables company.

5. Whirlpool

Whirlpool Logo

Whirlpool corporation only entered India in the late 1980s through a partnership with the TVS group. They began producing and marketing washing machines in the union territory of Pondicherry, and now have facilities in Pune, Pondicherry, and Faridabad.

With a variety of items such as air conditioners, washing machines, refrigerators, and imaging equipment, their mission is to make happier households in the country. To assure customer pleasure, they have world-class dealers and retailers. With their state-of-the-art technology, they have reached new heights with their brand philosophy of serving clients from all over the world.

6. Voltas

Voltas Logo

Voltas is one of the top durable companies in India that is a division of the well-known Tata group. The company is professional in establishing market leadership through creative solutions. It’s a multibillion-dollar home appliance conglomerate known for its high-quality air conditioners and cooling systems. Their project businesses are divided into two sections. The domestic segment is one, and the foreign segment is the other.

To secure profitability, they deliver cutting-edge quality items. Air conditioners, air and water purifiers, water dispensers and cleansers, and other goods are among their most popular. A number of prestigious organisations had praised their work, and they had received numerous prizes.

7. Hitachi

Hitachi Logo

Hitachi is a Japanese multinational corporation that ranks 129th among Fortune 500 firms worldwide. The induction motor was the company’s first product. They produce and distribute a wide range of items, including automotive systems, construction machinery, defence systems, digital media products, and more.

Many hospitals throughout the world have purchased equipment from their electronic division, including particle treatment and cell therapy technology. Wires and cables are also bought and traded across borders. Hitachi is one of India’s leading consumer durable enterprises, providing social and infrastructural system facilities such as elevators and escalators.

8. Orient Electric

Orient Electric Logo

In 2011, the company entered the consumer durables industry and has performed admirably since then. The company is well-known for its cutting-edge, market-leading products. Emergency LED lamps, inverter fans, and UV sanitary machines are just a few of them. It has won the prize for best corporate super-brand. Their main goal and ambition is to make items more accessible to people all over the world by ensuring profitable products.

9. Godrej and Boyce

Godrej Logo

With over 616 million active consumers in the country, Godrej has succeeded in performance since its inception. It has also aided in the expansion of India’s economy and the development of its stakeholders. It is the first Indian firm to receive a nomination for the global cooling price.

According to projections issued in 2019-2020, their entire revenue is over INR 11,500 Cr. Lighting and security solutions are among their most trusted categories. With its foreign subsidiaries and affairs, the company has established global footprints on about five continents.

The company’s current ROE value is 20.5 percent, and thousands of people are actively contributing to its growth. Many people have put their faith in the country’s satellite launches and other aviation endeavours which makes it one of the best consumer durables companies in India.

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Conclusion

The demand for a wide range of consumer durable products is steadily increasing in India, thanks to rising disposable income and technological advancements. As the price gap between the identical consumer goods produced by different companies narrows, this results in fierce competition among different consumer durable brands. These items are becoming less expensive by the day.

From US$ 6.3 billion in the 2010-11 fiscal year to US$ 12.5 billion in the 2015-16 fiscal year, the consumer durables market is predicted to grow at a 14.8 percent CAGR to US$ 12.5 billion in the 2015-16 fiscal year. According to the most recent data, it is predicted to grow by 9% by 2022, reaching US$ 48.37 billion.

FAQs

What is a consumer durable company?

Consumer durable companies are companies that manufacture consumer durable goods that are bought in the long run. Goods like refrigerators, dishwashers, washing machines, fans, etc.

What are the top consumer durable companies in India?

Some of the best Consumer Durable companies in India are:
- Bajaj Electricals Ltd.
- Prestige
- Philips India Ltd.
- Blue Star Ltd.
- Whirlpool Corporation Ltd.
- Voltas Ltd.
- Hitachi Global
- Orient Electrical
- Godrej
What is an example of a consumer durable good?

Refrigerators, automobiles, furniture, household appliances, washing machines, and mobile homes are some examples of consumer durable goods.
April 25, 2022
Case Studies of 6 Famous Corporate Espionage
In every business school, you will learn that the primary objective of a business is to make money. However, no one signifies the right method to make a profit. Well, in greed to make more money, some people start to follow unethical ways. There can be thousands of unethical ways, one such way is to steal a competitor’s plan or idea and present it to the world, as their own. There are numerous big and small corporate houses present in history, that had stolen their competitor’s ideas. Due to this malpractice by the corporate houses, the term espionage evolved. If you are wondering, what exactly ‘corporate espionage’ means, then let’s get familiar with the term first.

The dictionary meaning of corporate espionage, “Attempting to obtain trade secrets by dishonest means, as by telephone- or computer-tapping, infiltration of a competitor’s workforce, etc.“

In the layman’s language, we can say that corporate espionage means spying on your competitor to gather their secret business information. There can be different means to spy, like tapping phone calls or hacking computer systems or even bribing their past and current employees to get competitor’s future roadmap. This practice is done by almost every corporate establishment, the only difference is that some got caught in time and some just don’t, instead they become rich on another person’s idea. So, today we are going to focus on the former one and will talk about corporate espionage by 6 top companies.

Unilever Vs Procter & Gamble
Cadence Design Systems Vs Avant
Opel Vs Volkswagen
IBM Vs Hitachi
Avery Dennison Corp Vs Pin Yen Yang (Four Pillars)
Waymo Vs Uber

Unilever Vs Procter & Gamble

In 2001, P&G admitted that they launched a spy mission for their core competitor Unilever to gather some inside scoop. Their cunning corporate espionage plan, which P&G referred to as an “unfortunate incident,” included going through Unilever’s trash in search of documents, although if Unilever habitually throws away full documents entitled “Super Secret Product Information That Will Crush P&G” their days as an industry leader are numbered. Later when the matters were disclosed in front of Unilever, then both the companies came to a mutual understanding and P&G swore not to use any gathered information. Thus the matter was mutually solved by both companies.

Cadence Design Systems Vs Avant

In the early 90′s the Avant, one of the biggest software companies in silicon valley at that time, had stolen code from a rival company, Cadence Design Systems. This became more than a simple case of unscrupulous business practices when prosecutors filed charges and, in 2001, Avant! was ordered to pay $182 million in restitution plus interest and fees, for a total of $200 million. The case got very hick at the time and Avant paid $200 million to settle the case and received the civil case in return. This marked a record for corporate espionage cases during that decade.

Opel Vs Volkswagen

Every employee is precious to the company and Opel faced the biggest shock of the time when their chief of production moved to rival Volkswagen and was followed by not one, not two, but seven other executives. The executives didn’t go alone but also took away all confidential documents along with them. Imagine the condition of the Opel. Opel fought a long legal battle with Volkswagen but in the end, Volkswagen agreed to pay General Motors, the parent company of Opel, $100 million and place an order for over $1 billion’s worth of car parts. Volkswagen still refused to apologize, though, showing that even multinational car companies can be as stubborn as 5-year-old children and can undertake corporate espionage dishonestly.

IBM Vs Hitachi

It’s a bit old case of corporate espionage, but the importance of the case in the computer world is enormous. In 1981, Hitachi mysteriously came into possession of an almost full set of IBM’s Adirondack Workbooks. As a matter of fact, the document contained IBM design documents full of IBM technical secrets and was prominently marked FOR INTERNAL IBM USE ONLY didn’t prompt Hitachi to return them. The technical staff of the IBM and FBI went through nail cracking investigation to find the culprit. After the arrest of numerous IBM officers, the culprits got caught and Hitachi settled out of court and paid $300 million to IBM.

Avery Dennison Corp Vs Pin Yen Yang (Four Pillars)

Pin Yen Yang, President of Four Pillars, a Taiwanese company that makes and sells pressure-sensitive products, and his daughter Hwei Chen Yang, were arrested and charged with a smorgasbord of offences related to industrial espionage against Avery Dennison Corp, a major US adhesives company. They were arrested for paying $1,50,000 to one of the Avery Dennison employees and which caused a loss of $10,000. That was indeed sticky.

Waymo Vs Uber

Waymo filed a complaint against self-driving truck startup Otto and its parent company Uber for patent infringement and stealing trade secrets. Anthony Levandowski was an employee at Waymo and Waymo accused Levandowski of using a flash drive to steal 14,000 files (designs, blueprints, and testing documentation) containing highly confidential information before his resignation. Otto was founded by Levandowski. Otto and Uber are using key parts of Waymo’s self-driving technology, specifically related to its light detection and ranging radar.

Conclusion

The business is indeed a dirty game or we can say some selfish people made it dirty. Some people have a viewpoint that with the copyright act and other security tools, corporate espionage has been reduced but no one can be sure of it. All these corporate espionage tales are to alert all aspiring entrepreneurs so that they know the depth of the upcoming danger. It is better to practice healthy and fair business activities, as there is plenty of room for all of us in this corporate world.

FAQs

Is corporate espionage illegal?

Corporate Espionage is an illegal as well as an unethical practice.

What is Corporate Espionage?

Corporate Espionage is gathering secret information about the different companies by dishonest means.

What are the types of Corporate espionage?

There are different types of corporate espionage and they are:
- IP Theft
- Property Trespass
- Hiring away employees
- Cyber Attacks and Hacking
- Wiretapping
April 18, 2022
List Of Brands Endorsed By Badshah
When a well-known celebrity promotes your product to their vast fan base, the product’s success is almost guaranteed. Celebrities know how to reach their fans and brands understand that they can profit from a celebrity’s influence. Celebrity endorsement improves a company’s reputation. Businesses get more legitimacy by picking and advertising the right celebrities and endorsements for their services. Celebrities are undeniably adept at marketing and have easy access to a huge audience. These are individuals who like photographing and having their work published in magazines, blogs, social media, and other venues. As a result, promoting your company with a well-known celebrity will have a tremendous impact on your target market and beyond.

When it comes to advertising and promotion, celebrity power is genuine and extremely useful. Businesses prefer using celebrities to promote their products, especially when the celebrity is a well-known Bollywood star like Badshah. Badshah is an Indian rapper, singer, songwriter and has a massive fan following, especially youngsters. The well-known benefit of celebrity endorsement is that it makes the advertising more memorable, and fans remember it because it features their favourite star. Any brand that works with Badshah knows that the advertisement will generate a lot of buzz among his fans and will be a great marketing opportunity.

List of Brands Endorsed by Badshah
- Yamaha
- Hitachi
- Tuborg
- Pepsi
Conclusion
FAQs

List of Brands Endorsed by Badshah

Yamaha

Brands Endorsed by Badshah – Yamaha Ray-ZR scooter

Yamaha is a Japanese multinational company and sells its products worldwide. In 1985, Yamaha Motor Company made its debut in India. In 2001, India Yamaha Motor Private Limited became a wholly owned subsidiary of YMC, Japan. In 2016, Badshah penned and performed a song for the ad campaign advertising Yamaha’s new Cygnus Ray-ZR scooter. It was a big hit amongst his followers, and it was a smart move for product marketing. Gaana, Saavn, Hungama, iTunes, and Wynk were all used to promote the campaign. The video was also pushed on numerous music channels.

Badshah endorsed brand- Yamaha Ray-ZR scooter

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Hitachi

Brands Endorsed by Badshah – Hitachi

Hitachi is a Japan based multinational corporation. It started operating in India in the 1930. Hitachi India is known for creating value for customers by providing innovative products and services based on cutting-edge technologies. It is one of the most popular consumer durable companies. In 2016, Badshah made a music video for Hitachi to promote its new range of I-Clean air-conditioners. Dentsu Creative Impact designed the digital campaign, which was carried out by Sony Music. The ad emphasizes the iClean air conditioner’s automatic cleaning feature, which is nicely incorporated into this campaign. The iClean ac was created to remove moisture from the indoor unit, the auto-clean feature prevents the formation of hazardous bacteria. That’s why the song was named #NothingDirty Anthem.

Badshah endorsed brands – Hitachi

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Tuborg

Brands Endorsed by Badshah – Tuborg

Tuborg is a Danish brewery company founded in 1873. Carlsberg manufactures Tuborg breweries in India. Tuborg was launched in India in 2009 as an easy drinking beer brand. Badshah collaborated with Major Lazer with several other artists to create a promotional song for Tuborg OPEN. Like the Major Lazer three, Diplo, Jillionaire, and Walshy Fire, the site was created to allow music enthusiasts to explore and discover new worldwide sounds. Tuborg Open was affiliated with Badshah, the second of the three cooperating musicians. Each collaborative artist, including Badshah, gave their unique sound, lyrics, and signature flair to the Tuborg Beat, all of which were influenced by their own authentic musical journeys and cultures.

Tuborg Open affiliated by Badshah | Badshah Endorsed Brands

Pepsi

Brands Endorsed by Badshah – Pepsi

Pepsi is a brand of carbonated soft drink made by PepsiCo. PepsiCo entered India in 1988 in a joint venture with Punjab Agro Industrial Corporation (PAIC), which is owned by the Punjab government, and Voltas India Limited. Pepsi has always stayed relevant and served the audience and is always up to date with the new pop culture trends. In 2019, Badshah created a promotional song ‘Har Ghoont Mein Swag’ for the Pepsi ad campaign starring Disha Patani and Tiger Shroff. T-Series released Har Ghoont Mein Swag, on April 7. YouTube, Gaana, Jio Saavn, Hungama, Amazon Prime Music, Spotify, Wynk, iTunes, and Apple Music all have the song accessible for streaming. The campaign depicts the youth’s cool attitude and swagger. The song was a hit amongst the audience and created a lot of buzz. It attracted a lot of attention towards the ad and increased the sales significantly.

Badshah endorsed brands- Pepsi

Conclusion

Advertisers would benefit from using celebrities because they are well-known, prominent, and have a large following, so it’s reasonable that they would use them to connect with their target population. When it comes to Bollywood celebrities, Badshah is a household name with a large following of devoted young fans. Businesses understand the value of hiring Badshah as the face of their product and promoting it to his millions of followers. He has the authority and appeal to persuade brands to work with him. It’s a fantastic technique to reach out to a wide group of Badshah fans.

FAQs

Where does rapper Badshah belongs to?

Badshah belongs from New Delhi, India.

What is real name of Badshah?

Popular rapper and singer Badshah’s full name is Aditya Prateek Singh Sisodia. He is better known with his stage name- Badshah.

What are the brands endorsed by Badshah?

Badshah endorsed brands include:
- Yamaha
- Hitachi
- Tuborg
- Pepsi
Is Hitachi AC made in India?

Johnson Controls-Hitachi Air Conditioning India. with headquarters in Ahmedabad, and Gujarat. It has a manufacturing factory in Kadi, Gujarat.

Who is the owner of Tuborg?

Tuborg is owned by Carlsberg and is one of the popular beers in India.

Is Pepsi made in India?

PepsiCo is an American multinational brand. It has 37 bottling operations in India, with 17 owned by the corporation and 20 by franchisee partners, to produce its beverages.
October 10, 2021