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Tag: Higher Ranking

  • 8 Best SEO Plugins For WordPress to Use in 2022

    SEO plugins are tools used for adding extensible features for content management systems, browsers, and software solutions. An SEO plugin helps in expanding the scope of the source content with special tasks and functions which affect search engine optimization, website analysis, and several other aspects. It offers features such as keyword optimization, sitemap creation, meta tag creation, and analytics tracking to improve a website’s visibility and ranking on search engine result pages (SERPs). SEO Plugins are quite helpful when people are working on platforms like WordPress.

    To help website owners optimize their sites for search engines, there are numerous SEO plugins available for WordPress. Using SEO Plugins for WordPress, one can compliment the features of their website and blogs that helps to rank higher in search engines like Google, Bing, Yahoo, etc. These plugins offer a range of tools and features to improve a site’s visibility and ranking on search engine result pages (SERPs). From keyword optimization to sitemap creation, these plugins can help streamline the SEO process and drive more traffic to a website. In this blog, we will discuss some of the most popular SEO plugins for WordPress.

    WIDGET: leadform | CAMPAIGN: Link Building

    Best SEO Plugins For WordPress

    1. Yoast SEO
    2. SEOPress
    3. W3 Total Cache
    4. All In One SEO Pack
    5. Broken Link Checker
    6. Rank Math
    7. The SEO Framework
    8. Redirection

    Yoast SEO

    Website Yoast.com/wordpress/plugins/seo
    Rating 4.7/5
    Best For Optimizing your WordPress website for search engines

    Yoast SEO Plugin - Best SEO Plugins For WordPress
    Yoast SEO Plugin – Best SEO Plugins For WordPress

    Yoast SEO is one of the most famous SEO plugin software for WordPress that most people would come across. Well, it is the best because it serves its best features to the users and helps them make their content complete. Yoast SEO’s major advantages would include its easy optimization on the website so that better search results are performed.

    Unlike other SEO plugins, Yoast SEO has the benefit of additional features like content analysis, meta title and description, managing duplicate content, XML sitemap creation and other such important parameters. However, other SEO plugins seems to be as good as Yoast SEO. Keeping all things aside Yoast SEO has been provided for free but there is also a subscription option that offers more advanced features.

    Yoast SEO Tutorial

    Features of Yoast SEO:

    • You can set a focus keyword for each page or post and Yoast SEO will analyze your content to make sure it is optimized for that keyword.
    • Analyzes your page content for keywords, readability, meta descriptions, and other SEO factors.
    • Generates an XML sitemap for your website and makes it easier for search engines to crawl and index your pages.
    • Provides you with recommendations on how to improve your content for search engines.
    • Insights into how your content is performing in terms of readability and SEO.
    • Provides a preview of how your page will appear in search results, and gives you the option to edit your title tags and meta descriptions.

    Pricing Plan:

    Yoast SEO offers a Free plan and two pricing plan that include Yoast SEO Premium plugin and Plugin subscription. Pricing details of each plan is given below:

    Plan Yearly Pricing
    Yoast SEO Premium plugin $99 USD / year (ex. VAT)
    Plugin subscription $229 USD / year (ex. VAT)

    SEOPress

    Website www.seopress.org
    Rating 4.2/5
    Best For Large websites to cope with heavy traffic and extensive content

    SEOPress - Best SEO Plugins For WordPress
    SEOPress – Best SEO Plugins For WordPress

    If you are looking for the most powerful WordPress SEO plugin then SEOPress might be most suitable for your work. SEOPress also helps improve traffic to your website, improve social sharing, add schemas, along with many additional features. With SEOPress, you can enjoy the complete white-labeling experience – even with the free version – without leaving any footprints. This SEO plugin is simple, fast and powerful, allowing you to take care of all your SEO requirements, from breadcrumbs to redirects, schema and sitemaps.

    Like Yoast SEO, it comes with a beginner-friendly setup. However, some things that make a difference between SEOPress and Yoast SEO is that SEOPress is much more affordable and has unlimited website capabilities.

    Features of SEOPress

    • It helps in recognizing and focusing on the keywords that hold the most significance to your intended audience.
    • Provides tools for local SEO optimization and allows you to improve your website’s visibility and ranking in local search results.
    • You can customize your metatags to match your content and target keywords.
    • It is regularly updated to ensure it is compatible with the latest WordPress releases and provides the best possible performance.
    • It includes a keyword analysis tool that helps you identify relevant keywords for your content.
    • You can optimize your content, such as images, videos, and other media, to improve your website’s visibility in search results.

    Pricing Plan:

    SEOPress offers a Free plan and three pricing plan that include SEOPress PRO, SEOPress Insights and SEOPress Bundle. Pricing details of each plan is given below:

    Plan Yearly Pricing
    SEOPress PRO $49 / year (ex. VAT)
    SEOPress Insights $99 / year/ site (ex. VAT)
    SEOPress Bundle $128 /year (ex. VAT)


    Start Using SEOPress Now

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    W3 Total Cache

    Website WordPress.org/plugins/w3-total-cache
    Rating 4.6/5
    Best For Improving website speed

    W3 Total Cache - Best SEO Plugins For WordPress
    W3 Total Cache – Best SEO Plugins For WordPress

    W3 Total Cache not only improves the SEO and increases the overall user experience but helps maintain other significant features too. W3 Total Cache plugin helps improve website performance and adds valuable benefits like integrating with best practices.

    W3 Total Cache can handle huge loads of traffic without crashing which is also a major advantage of it. If you want a powerful SEO tool then there is none better than W3 Total Cache.

    W3 Total Cache plugin is used by many websites like Mashable, Matt Cutt’s blog and many other websites use the plugin.

    W3 Total Cache Overview

    Features of W3 Total Cache

    • It is compatible with WordPress multisite networks to manage cache settings for all sites from one central location.
    • It reduces the size of HTML, CSS, and JavaScript files by removing unnecessary characters and combining multiple files into one.
    • Caches all the pages of your website to reduce the load time for returning visitors.
    • It allows you to easily set up browser caching to reduce the load time of your website.
    • Detailed reports and analytics on your website’s performance, including cache statistics and performance metrics.
    • Removes unnecessary data, such as post revisions and trashed posts, and helps improve site performance.

    Pricing Plan:

    W3 Total Cache offers a Free plan but with limited features. The pro version on the other hand, has been made available only in-app and has got all the features that you want. Pricing details of Pro plan is given below:

    Plan Pricing
    W3 Total Cache $99/year or $8.25/month

    All In One SEO Pack

    Website Aioseo.com
    Rating 4.7/5
    Best For Optimize WordPress websites and content for search engines

    All In One SEO Pack - Best WordPress SEO Plugins
    All In One SEO Pack – Best WordPress SEO Plugins

    All In One SEO Pack is such a plugin that allows users to import SEO data from third-party plugins. This process helps in utilizing the most powerful and much better SEO tool for your work. However, the Yoast SEO plugin also has the option to import and export tool. But, the main reason why All In One SEO Pack becomes worth it is that there is a free version of it.

    If you want a WordPress SEO plugin that can perform all the basic functions then All In One SEO Pack might do the job for you and that too lower your cost and expenses. However, there is a paid version of it that allows users to get access to some extra features such as social media integration, headline analyzer, smart schema markup, custom breadcrumbs, user access control and more.

    All In One SEO Pack is the simplest WordPress SEO plugin that you will ever come across. Only because of its ease of use, better user experience, and good control over various features makes it a standout WordPress SEO over others.

    Features of All In One SEO Pack:

    • It helps to tell search engines which pages to crawl and which pages to ignore using the robots.txt file.
    • Optimizes images by adding alt tags and other relevant information to help search engines better understand the content of your images.
    • It provides schema markup to generate rich snippets and other special search results.
    • Generates an XML sitemap for your website to help search engines better crawl and index your content.
    • Conducts detailed keyword analysis to help you understand what keywords your site is ranking for.
    • Helps to optimize the title and meta description of your pages and posts for search engines.

    Pricing Plan:

    All In One SEO Pack offers a Free plan but with limited features and four pricing plan that include Basic, Plus, Pro and Elite. Pricing details of Pro plan is given below:

    Plan Yearly Pricing
    Basic $49.60/year
    Plus $99.60/year
    Pro $199.60/year
    Elite $299.60/year

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    Website WordPress.org/plugins/broken-link-checker
    Rating 4.1/5
    Best For Finding broken links present on website

    Broken Link Checker - Best WordPress SEO Plugin
    Broken Link Checker – Best SEO Plugins For WordPress

    Broken Link Checker is a WordPress SEO plugin that is responsible for monitoring all internal and external links to your website. However, its other functional areas include SEO optimization and enhancing user experience.

    It is such a plugin that allows users to check all comments, posts, and links that may or may not be removed or modified. To use the Broken Link Checker, the user must download the zip file on their computer and then activate it through WordPress to use it.

    It is a useful tool that checks web pages for dead links and reports if any hyperlinks are found. All in all, it is such a tool that should be included on your computer if you are working in WordPress.

    • Analyzes the links and provides detailed information on the type of error, location, and source of the problem.
    • It can verify that links are valid and active, and identify those that are broken or no longer exist.
    • Classifies the links into different categories like internal links, external links, and broken links.
    • It monitors all the links in real time and reports any broken or dead links instantly.
    • You can customize the frequency of checks, the number of links to be checked, and the types of links to be monitored.
    • It allows you to check multiple links at once, saving time and effort compared to manual checks.

    Pricing Plan:

    Broken Link Checker is a Free to use WordPress SEO plugin.

    Rank Math

    Website Rankmath.com
    Rating 4.9/5
    Best For Best SEO Plugin for WordPress

    Rank Math - Best SEO Plugin For WordPress
    Rank Math – Best SEO Plugins For WordPress

    RankMath is a powerful and user-friendly SEO plugin for WordPress. It helps to optimize a website for search engines and improve its ranking on search results pages. It provides features for optimizing various aspects of a website, including keywords, meta descriptions, title tags, images, content, and more.

    RankMath helps to improve the visibility of a website and increase its traffic, which can lead to more leads and sales. It provides real-time analysis and feedback on the optimization of each page. This makes it easy to identify and fix any issues that may be affecting the website’s search engine ranking. The detailed tutorials and guides make it accessible for even novice users to improve their website’s SEO.

    Features of Rank Math:

    • Analyzes the content of a page to determine the best keywords to target for optimization.
    • Provides real-time analysis of the optimization of each page and offers suggestions for improvement.
    • Automatically adds alt tags and proper image file names for better image SEO.
    • Helps to optimize meta descriptions and title tags for maximum visibility in search engine results pages.
    • Adds schema markup to improve the appearance of a website’s search engine result snippets.
    • It allows for easy redirections to be set up and managed, helping to avoid broken links and 404 errors.

    Pricing Plan:

    RankMath offers three pricing plan that include Business, Agency and Pro. Pricing details of each plan is given below:

    Plan Yearly Pricing
    Business $499/year
    Agency $199/year
    Pro $59/year


    Try RankMath Now

    The SEO Framework

    Website Theseoframework.com
    Rating 4.9/5
    Best For Optimize your WordPress website for SEO

    The SEO Framework - Free SEO Plugin for WordPress
    The SEO Framework – Free plugin for WordPress

    The SEO Framework is a free plugin for WordPress. It offers a range of SEO optimization features, including automated title tags, meta descriptions, and structured data. This plugin helps the website owner to optimize their website for search engines and improve their search engine ranking.

    It uses a set of best practices and algorithms to generate optimized content and structure. This makes it easier for search engines to crawl and index a website. The tool comprises of numerous advanced features, including schema markup, which elevates the visual appearance of a website’s snippets on search engine results pages (SERPs).

    Features of The SEO Framework

    • It can add noindex and nofollow tags to pages and posts, which helps to control how search engines crawl and index content on a website.
    • Automatically generates canonical URLs to prevent duplicate content issues.
    • Helps to identify keywords and phrases relevant to the content and optimize the pages and posts for those keywords.
    • Supports a range of structured data types, including article, product, event, and recipe schema.
    • Generates an XML sitemap to help search engines to find and crawl all the pages on a website.
    • Automatically generates title tags and meta descriptions for each page or post.
    Complete RankMath Tutorial | SEO Tutorial For Beginners

    Pricing Plan:

    The SEO Framework offers a Free plan and three pricing plan that include Pro, Business, and Agency. Pricing details of each plan is given below:

    Plan Yearly Pricing
    Pro $7/month, paid yearly
    Business $17/month, paid yearly
    Agency $27/month, paid yearly

    Redirection

    Website www.wordpress.org/plugins/redirection/
    Rating 4.4/5
    Best For Managing and tracking all 301 redirects on website

    Redirection - Best WordPress SEO Plugin
    Redirection – Best WordPress Plugin

    Redirection is a popular WordPress plugin that allows you to easily manage and track all the 301 redirects on your website. This means you can redirect visitors from an old URL to a new URL, preserving search engine rankings and traffic.

    The plugin has a simple and intuitive interface for managing redirections. This makes it easy for you to create, edit and delete redirections with just a few clicks. You can maintain a website’s SEO ranking by redirecting traffic from old, outdated URLs to new, relevant URLs. This helps prevent 404 errors and ensures search engines can find the correct pages.

    Features of Redirection

    • Tracks the number of hits each redirection receives to monitor the effectiveness of each redirection.
    • You can create custom redirects for specific URLs to redirect users to the right page.
    • It supports API integration to automate the process of creating and managing redirections.
    • It keeps a log of all redirections and provides detailed information about each redirection, such as the type of redirection and the number of hits.
    • Send notifications when certain conditions are met, such as a 404 error.
    • It allows you to set up certain conditions for redirection.

    Pricing Plan:

    Redirection is a Free to use WordPress SEO plugin.

    Conclusion

    The use of SEO plugins for WordPress is a crucial component for anyone looking to improve the search engine optimization of their website. With the ever-changing algorithms of search engines, having an SEO plugin that keeps up with the latest industry trends is essential for a website’s long-term success.

    When it comes to choosing the best SEO plugin for your WordPress website, it’s important to consider your specific needs and goals. Some plugins may have more advanced features, while others may have better user interface or customer support. By conducting thorough research and comparing the various options, you can make an informed decision on which plugin will provide the best results for your website.

    FAQs

    What is WordPress SEO plugin?

    A WordPress SEO plugin is a software tool designed to improve the search engine optimization (SEO) of a website built with WordPress.

    Why are SEO plugins needed?

    SEO plugins help rank a website and help bring a large number of traffic. Other than that SEO plugins add some valuable functionality to your website allowing you to control important activities.

    Some of the most popular SEO plugins for WordPress are:

    • Yoast SEO
    • SEOPress
    • W3 Total Cache
    • All In One SEO Pack
    • Broken Link Checker

    What do SEO plugins do?

    SEO plugins for WordPress perform several tasks to help optimize a website for search engines, including:

    1. Generating and managing meta tags
    2. Creating and submitting sitemaps
    3. Analyzing and optimizing content for keywords
    4. Managing and redirecting broken links
    5. Integrating with social media for sharing and indexing
    6. Providing insights and suggestions for improving site ranking.

    The ultimate goal of an SEO plugin is to increase a website’s visibility, traffic, and ranking on search engines like Google.

    Does WordPress need SEO plugins?

    While WordPress is designed with basic SEO in mind, the use of an SEO plugin can improve a website’s optimization and visibility in search engines. The plugin can provide additional features and functionality, such as keyword analysis, meta tag generation, and sitemap creation, which are not built into the core WordPress platform.

    For those looking to maximize their website’s search engine optimization, an SEO plugin is recommended. However, it is not strictly necessary for a basic WordPress site to function. The choice to use an SEO plugin ultimately depends on the individual’s specific needs and goals for their website.

    Is Yoast SEO free?

    Yes, there is a free version of the Yoast SEO plugin available for WordPress. This version provides basic SEO functionality and a good option for small and basic websites.

    However, there is also a premium version of Yoast SEO available, which provides additional features, such as real-time content analysis, social media previews, and advanced redirect management. The premium version is a better option for more complex websites and those looking to enhance their search engine optimization efforts.

    Are all SEO plugins for WordPress the same?

    No, all SEO plugins for WordPress are not the same. Each plugin has its own features, functionality, and level of support. Some plugins may be better suited for specific types of websites or SEO needs. It’s important to research and compare different plugins to determine which is the best fit for your website.

    Are SEO plugins for WordPress free?

    Some SEO plugins for WordPress are free, while others are premium and require a paid subscription. The free versions typically provide basic SEO functionality, while the premium versions may offer additional features and support.

  • What Is Backlink Profile and Why Is It So Important for SEO in 2022?

    We all have used the Google search engine. Where we just need to post our question and Google will point out all relevant information from its collection. The information received is in the form of multiple links given in a list form. Through which users can select anyone as per the criteria they want.

    But have you ever wondered what can be the thing that divides the information in such a manner and ranks them? Which source has to be placed at the number one position and which information has to be given the next position.

    For easy understanding, we can assume that all the process is based on a few different concepts such as SEO, Keywords, Backlinks, etc. In this article, we will be going through the concept of Backlink and its importance for SEO.

    What is Backlink?
    What is a Backlink Profile?
    Importance of Backlink Profile for SEO

    What is Backlink?

    A backlink is a name given to those links that direct a user from one webpage to another. They can be the links of directing from one website to another also termed as external backlinks. Or they can be the links directing the user from one webpage to another webpage of the same website, also termed as Internal Backlink. The other common terms used for a backlink are an inbound link and an incoming link.

    Backlink has many roles when we talk about a website and its Google ranking. Google was launched in 1998. From then till now there are many changes made in it at every possible angle to provide better service.

    At the time of its initial launch, Google used to provide the results based on links attached with a web page. The original algorithm used for providing web page ranking was named “PageRank”.

    After many years, all basic things have evolved into better options. But the idea of a ranking webpage with the help of a backlink has still stayed at the same place with a minor change.

    Earlier pages were shown based on backlinks only. However now the results are based on multiple factors, with backlink considered as one of the key factors in determining the results. So with this theory, we can assume backlink is still a fundamental part of SEO.

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    Backlink profile in simple words can be said as the collection of all links directed to the particular website. Backlink profile is not just a simple collection of links, it stores all the information and characteristics of links such as types of links, anchor text, domain quality, relevance, link quality, page performance, etc.

    The prime work of backlink profiles is to enable easy and quick help in determining and achieving higher ranking, determining the tactics to increase traffic to the site, and many other similar services.

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    Backlink has a simple concept. But the work it does and the importance it carries for SEO is a lot to consider.

    Each website is created with the purpose of the target to achieve the best Google rank. To fulfil the target, Backlink can be one of the key factors. When multiple websites provide the link of any single webpage, Google finds it trustworthy. Hence the results shown include the webpage in a good ranking position.

    It is not a mystery of using backlinks for increasing the traffic of a site. The main purpose of a backlink is to direct a user from one site to another or from one page to another. So when there are multiple backlinks given, there are more chances of driving traffic to the site.

    New Content Is Searched by the Means of Backlink

    There is an abundance of content posted on Google each day. For the reason of finding new content, Google algorithm “spider” takes the help of backlinks provided by the trusted sites.

    If the backlinks are given by trustworthy platforms, Google gets the idea of content as useful information. The same mechanism is applicable for users also. When a user gets some backlink from their trusted source, the content from the link will also have a similar impression on the user. Hence it creates a good impression and increases the trust between both the user and search engine.

    Creates a Way for Initiating a Relationship Between Different Sites

    Having good relations with authentic sites can provide beneficial support. This can be done by using backlink as a conversation method. It is a good practice to use authentic sites for the promotion of our products and sites by the means of someone else’s way.

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    Conclusion

    Backlinks are an essential part of each website. They are responsible for ranking the site in Google and making an impression on Google. Good and authentic site backlink allows the site to be on a better side and having a backlink from spam creates the same impression as a spamming site.

    It is one of the major things to look at and has many roles attached. Some of the essential information has been shared in the above article related to backlink and backlink profiles.

    Frequently Asked Questions

    A backlink profile is a collection of links that stores all the information such as anchor text, domain quality, relevance, link quality, page performance, etc.

    Calculate the total number of links, Number of unique domains, Anchor text usage and variance, Fresh links, and Page performance.

    Backlinks create a good impression of your website. It also helps your website rank higher on Google.

  • Mastering Multi-Location SEO

    Tell me the best place to hide a dead body?

    On the second page of Google.

    A famous SEO joke opening eyes for ages!

    Namaste, wish to improve the traffic on your website? Wish to slide into your target audience’s search results.. whispers.. like we did in yours. Well, if the answer is yes, you’re in the correct place.

    To understand multiple location SEO let’s take you to your dream business, owning a pizza shop with a crazy variety of pizzas. You wish to serve pizzas all over the world through your website but people in several areas are unable to access your website as it doesn’t appear in their search results. This is where you learn the Multi-location SEO Magic.

    To improve the traffic on your website from several locations so that it ranks higher in search results, your business website has to target keywords and phrases related to the same. So, if pizza is your business, then mouth-watering words like ‘Pizza’, ‘Cheese burst’,’ Double Cheeseburst’ ‘Thin Crust’ etc would be preferable. Any keyword which helps you define your business and allows people to search for the products and services that you offer is the best.

    What’s The Point Of Multi-Location SEO?

    Would you like to sell pizza to someone who doesn’t like pizza? Or maybe someone who’d prefer tacos over pizza? Let’s consider, the best-case scenario, Would you like to sell pizza to someone who’s craving for pizza ? Someone who wishes to throw a birthday bash and wants to throw a Pizza party that too in your city?The point is, your store is available in several locations and you have to pop up in all the search results of all the places pizza lovers are drolling about pizza.

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    Now, how will your business pop up before these potential customers? Multi-location SEO will help your business show up in the searches of relevant audiences online.

    Reaching your intended audience by catering to the demographics of various locations will help you streamline your efforts. Creating engaging content for your audience and turning them into potential customers will eventually benefit your business.

    Ideal Onpage SEO Guidelines
    Ideal Onpage SEO Guidelines

    How To Rank Higher In Search Results

    Google and several other search engines available on the internet work on location data while exhibiting search results. Let’s say you’re in Mumbai craving for Biryani. Now, your hungry tummy cannot have Google show you results for ordering biryani from Kolkata. It has to be from a shop nearby your location, situated in Mumbai. Google takes this into consideration.

    Using Multi-location SEO and Online marketing you can enhance the ranking of your business website in the search engine result pages to attract local audiences and convert them into potential customers. One hack to do this is to add location in the website’s content since people tend to search location while looking for a particular topic.

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    Using this hack will help improve your local SEO.Do a quick search for keywords related to your business and use them on your website. Eg: Biryani in Mumbai, Best handbags in Hyderabad, Comic-con Ahmedabad.

    Create Location-Specific Pages

    People love spoon-fed content, it’s the truth. Optimize your website in a way where your user doesn’t have to scratch his head to search for products and services provided by your business. Optimize your website’s pages as per locations and create relatable content. Create a single landing page but several location-specific pages as per your customer’s convenience.

    Eg: You’re a Shwarma company selling all over India. The business has branches in major cities like Mumbai, Kolkata, Pune, Hyderabad etc. Now, you can create a landing page for your website and multi-location pages for each city. You could add images and reviews of the Mumbai branch, Pune branch etc on their respective location pages.

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    By doing so, optimize your on-page elements by revamping your page titles, H1’s, and the overall content for each area you wish to target. Make sure that you add unique details such as the opening hours, payment modes as well as directions to your shop or store.

    Google My Business

    Create a business account on Google My Business and get it claimed. This easy process allows you to improve your ranking in organic search results and now you can connect, share, and manage several locations with a number of users.

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    You can manually add additional location details, or if your business has more than 10, Google my business will allow you to use bulk location management thus importing and managing new locations. Through this, you can easily verify all of your locations. Make sure your business appears on Google Maps with directions and contact details. Check this for all locations of your store.

    Customer Actions As Per Google My Business
    Customer Actions As Per Google My Business

    Focus On Credibility

    Having quantitative and qualitative backlinks to your website sends signals to Google about your website’s credibility. To demonstrate this credibility, you could connect with local bloggers and collaborate with them to make content. This will help you earn quality backlinks from local sites thus boosting your rankings in search results.

    Create activity on your pages that helps you increase the backlinks on your page. Host events and get people writing about them, let journalists know if something noteworthy happens at your place, launch new products, post reviews, etc. By doing so, you’re demonstrating credibility and sending good signals to Google that will render your website on the first page of Google.

    This management is looked after by bots. If your page has quality content and credible content that is being liked and preferred by many, nobody can stop you from being unstoppable.

    Power Of Local Reviews

    No matter how beautifully you portray your website or do chest beat the glory of your business, people will focus on local reviews of your past customers. By constantly reviewing your business you can attract a number of audiences from various locations.

    How to Create Quality Content that Ranks & bring Quality Traffic
    Not just blogger and writers, but companies too need quality content on theirwebsite. It is not just because of ranking but also for user experience. Qualitycontent is something which sparks a fire to buy your product in prospect’s mind. Therefore, every company website needs quality content. Al…
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    Reviews create an amazing social presence for your website and the more positive reviews about your store in a specific location, the more locals and tourists you attract. Your customers will attract other customers eventually. Ask for feedback to gain valuable insights and improve your business accordingly.

    Don’t forget, for a flourishing business do what your customers like more than what you like. Always keep trying out various strategies to level up more and more. Your business is your baby and you have to nurture it and nurturing takes time.

  • On-Page SEO Techniques To Rank On The First Page Of Search Engines in 2020 (With Checklist)

    On-Page SEO is the technique that is applied on web pages to improve the search engine ranking. These are under the webmaster’s direct control. They are related to the site and page structure, to the web technologies involved in the implementation and design and generally to how the website is built.

    If you don’t get On-Page SEO right, you have very little chance of securing top spots for competitive key phrases, even if you’ve got a fantastic outreach and PR campaign and an awesome link profile! It’s a common mistake to ignore the SEO and focus on getting links instead of what’s in your control that’s the optimization of your site. With this in mind, here’s a brief guide to getting On-Page SEO right.

    Before you start your On-Page SEO research, Here are some On-Page SEO techniques to rank on the first page of google.

    On-Page SEO Techniques for Higher Rankings

    On-Page SEO Techniques for Higher Rankings
    On-Page SEO Techniques for Higher Rankings

    Content of the page

    It is what the user came to see and is thus extremely important to create good content from an SEO perspective. Hence your content must supply a demand. If you are targeting any particular keyword you want to rank make sure you include that particular keyword. But also keep in mind that individual keyword density must not be greater than 6%.

    Content only accessible after logging in and content that can’t be reproduced or shared are less likely to rank. Moreover Unique and frequently updated content is always good. Also, an SEO optimized post has more than 700 words.

    Page Title tag

    • Start the title with the main keyword. Then put its variations (plural, synonyms) in the title tag of a page.
    • Keep only 55-65 characters.
    • Keep it in the H1 tag
    • No special character
    • Use brief, but descriptive titles
    • Accurately describe the page’s content
    • Always ensure you target one main keyword and variations per page

    Meta Descriptions

    Meta descriptions don’t contribute as a ranking signal anymore, but they’re still an incredibly important aspect of On-Page Optimization. Well written, approximately 156 -170 characters and essentially a sales pitch for what the landing page is about. Google can use them as a snippet.

    • Accurately summarize the page’s content.
    • Use unique descriptions for each page.

    Also read:

    Meta tags

    For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content. Try to include these tags somewhere in the body

    Body Tag

    H1 tags are reserved for your main page title, with subsequent headings being issued H2, H3, etc. Make sure you write keyword-rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content. Always remember to highlight the important parts of the article.

    SEO friendly permalink URLs contains keywords that can explain the whole article and they are also easy to read both by human and search engines.

    • 3-5 words in a URL are given more weight.
    • Always use hyphens rather than underscores and try not to have main pages sitting too many directories deep in your site
    • Never forget to include keyword

    Also read:

    Dazzle with Multimedia

    You need to include visuals to make your content more attractive to get more visitors. Engaging images, videos, and diagrams can reduce bounce rate and increase time on site. Visuals play an important role when it comes to user interaction ranking factors.

    Image SEO

    Images are important but these should not increase the loading time of the website.

    • Use original images: If you need to use an existing image from the web you need to give credit to the source.
    • Optimize the size of the images: The smaller the size (in bytes) of the image the better.
    • Use ALT tags to describe the images: This helps search engines understand what the image is about.
    • Use descriptive filenames: Don’t just name your image ‘image1.jpg’ but try to use descriptive filenames, for example, ‘Man doing push-ups.jpg’.Better if you keep your keyword.
    • Use a Content Delivery Network: If you have a lot of images on a single page you can use a CDN service (from Amazon or Google) that will make your page load faster. In simple terms, your images will be hosted and served by many servers and this speeds up the loading process.

    Outbound links to related pages is a relevancy signal that helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Using the outbound link to link a popular site boosts page rank.

    Internal Linking

    Placing links to your other website pages is a great way of improving the quality of your articles and enhancing the site. Internal links not only does make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages.

    Also read:

    SEO Best Practices

    • Try to start your content. Tag with keywords only
    • The first sentence in the body text and the first words used per sentence are the most important ones for advanced On-Page SEO necessities, so choose it wisely.
    • Creating new optimized content weekly.
    • Drop Keyword in First 100 Word.

    Things Not to Do

    • Don’t try and trick the search engines by optimizing multiple pages for the same keyword.
    • Don’t spam or over-optimize meta tags and always think about what works for users before the search engines.
    • Don’t keep repeating your main target keyword in each tag, rather use variations which enhance the value of the content

    Check your page now!

    On-Page SEO Checklist Content

    On-Page SEO Checklist
    On-Page SEO Checklist
    1. Content is original – Copyscape checked?
    2. Content is first published on your website?
    3. Does the content have enough descriptive text?
    4. Content is well researched with references?
    5. Do you have a clear publishing strategy?
    6. Pages Titles, description and formatting
      Page titles are unique for each page?
      Descriptions are unique and up to 150 characters?
      Text is properly formatted using H1, H2, Bold, Italics?
      Text is split into small paragraphs?
      Font size is easy to read on small screens (tablets) as well?
      Image size is optimized using smush it?
      All images have alt tags defined?
      The image filename is descriptive?
    7. URL Structure
      Permanent links use ‘-‘ as a separator?
      Website pages/posts are grouped into categories?
      Is there breadcrumb on all posts/pages?
      Is there an HTML User Sitemap?
    8. Internal Links
      Do pages have internal links?
      There is a ‘Related Posts’ section at the end of each page?
      Do internal links use both keyword and non-keyword anchor text?
    9. Speed and Authorship
      Is the website score more than 90% when checked by Google page speed insights?
      Google Authorship is implemented for every post/page available on the website?

    Also read: This is How You Can Use A/B testing to increase your sales

    Conclusion

    If you are running your business online or if you have a blog you need to follow best SEO practices to get your website rank higher on the search engines. All the small businesses must get the Local SEO done to convert the potential customer into buying customer. SEO is important for increasing the traffic and should be a focus of every online business’s priority to check-in. Tell us how you use SEO in your articles, in the comment section below.