Email marketing allows the brand to promote its products and new launches by using emails. So, if you have an online business or a blog or just own a store, and you want people to know about your new product, new offers or just your posts. Neither you are going to every person and tell them about it nor you are going to cold call them, this is where E-mail marketing comes into play.
You may have already bought a quality email list, but you need to learn some really important things in order to use that list efficiently. This post will tell you some email marketing tips along with an amazing method that is similar to email marketing but gives totally different results. You may love it. But, that is for the end. So, before heading directly to that alternative, we will see some email marketing tips.
What Is Open Rates for Email Marketing?
The total number of people who open an email campaign means the people who get attracted to your marketing campaign and show their genuine interest in it by opening it, this sums up the open rate for emails. The open rate formula for your emails in percentage can be found by multiplying the number of times an email is opened by the customers by 100 and you have the open rate percentage.
How to Increase Open Rates for Email Marketing?
Email marketing is only successful when your audience actually open the mail and take a look at it, for that you need to be subtle as well as persistent.You can only do that by following the tips below.
Write the Email Content Along With a Catchy Subject Line
Don’t confuse a “catchy title” with “clickbait”. Clickbait is when you use a false fact that is not present in your post or videos to make people click that link. Use catchy titles. Make it look like a very important thing. “This is how you can make Rs. 1 crore in one month by working from home” is clickbait. Whereas, “Scalable Businesses you can do from home” is a catchy title.
Catchy titles will only attract the interested reader and clickbait will attract everyone, which means more traffic. The fact is, the bounce rate of clickbait posts are too much than the catchy title posts, which will eventually affect your SEO. The most important thing to keep in mind is that while writing the catchy title don’t miss out on the important keywords, or the main topic on which the article or video is based. Always keep the content in mind while framing the title.
Avoid Spam Trigger Words
“Click here to get a 100% Discount and free gifts” This is the worst title you can use for your email marketing content and it will automatically go into the spam folder. There are hundreds of words that are spam triggered, avoid using those kinds of words. Cross verify the words included in your title before sending an email. You can google it and then check all of them by finding them on the website. This is one of the most important points to keep in mind while implementing your email marketing strategy.
Teach Them Whitelisting
You can send individual emails to people and let them know about whitelisting. Whitelisting will tell Gmail that you are not a spammer for that particular person. It is exactly the opposite of blacklisting, it gives you the permission to send emails that will not go into spam. To whitelist someone, every platform has a different process. The most popular platform on the web is Gmail, so, focus on Gmail more than others.
Include ‘Unsubscribe’ Link
Always include an unsubscribe link in each and every email you send. Gmail automatically places these emails in the spam folder. Sites like Hi5 do not have an unsubscribe option and that is the biggest drawback and maybe a reason that they are not as popular as Gmail. Emails of these sites are never shown in the primary section. So, always include an “unsubscribe” link in your emails.
Don’t Send the Same Email to Everyone
It is so obvious that your email is going to go into the spam folder of the receiver because of the spam filtering technology. As a user, we love this technology, but as a sender, this is hell. The best way to not let your emails go in that hell is to send different emails to every other person. Of course, you don’t have time to do that but don’t worry, there are tools to that too, like Hubspot, these can help you send different and customized E-mails to different people so that they do not have to see the dark world of the spam folder where the mails are left unopened.
Don’t Compromise With the Quality of the Content
Finally, the most “cliché” but important tip. Focus on your content. Email filtering works in a very similar way to SEO. If Google tells us how they can understand spam, then we can find a way to crack it. So, you have to be genuine, create great content, that has facts, that is gripping, and focus on user experience and SEO
Conclusion
All these email marketing tips that you read will help you to increase the open rates of your emails. But don’t expect them to be perfect, no one can be perfect in email marketing unless they do it continuously, so, learn from your experience. Start researching, learning and implementing whatever you learn. Success depends on one’s ability to adapt to the change. So, start exploring new possibilities of online marketing, learn more about digital marketing, SEO, and keep up with the trend.
FAQs
What are the 4 types of email marketing?
Four types of marketing emails are Email Newsletters, Acquisition Emails, Retention Emails and Promotional Emails.
What are the 2 types of Email?
Two types of emails are Client Based Email and Web-Based Emails.
What is a good open rate in email marketing?
A good opening rate in email marketing should be 17-28%.
The big question is what is the benefit of keeping thousands of recipients on your email campaign list if only a handful actually opens your emails! There always has been a situation that you sent an important mail but the open rates are highly poor. Here’s the thing that no matter, whatever your content is, people do judge you by the subject lines. The facts say, 47% of marketers say they test different email subject lines to optimize their open rates. What is important is ‘how to write killer email subject lines so that you get a high open-rate’.
How many unread emails do you have in your inbox? 800? Or maybe, if you’re like me and are on countless mailing lists, 5644? And that’s after a little Gmail spring cleaning! The thing is we get hundreds of emails every day and a lot of them are never opened. People are inundated with boatloads of information – more than ever before in history! The bitter truth lies within is that your subject line is your first and maybe last impression on that person. Here are some go-to tips to write killer email subject lines so that you can boost your open rates.
“Please put us out of our misery.” That award-winning email subject line, written for a UK financial management company called Money Dashboard
What Determines Email Open Rates?
What determines email open rates?
Your email open rate is the number you get when you subtract bounced emails from emails sent and divide the opened emails by that number. It’s one of the convenient and best ways to track how your email campaign is delivering the results, which you set out to achieve.
If you’re launching an email campaign, you’ll need to know this. All email marketing providers track email open rates and give you statistics on them, as well as click, bounce, and complaint rates.
Your Open Rates Can Suck, Because:
Is the email viewable?
Are you being a pest?
When did you send it?
Quality of your email list.
How to write killer email subject lines?
So, before we go to the tricks and tips, let’s go over some fundamentals of what makes an email subject line rockin’-sockin’. Whatever your goals are about the mails, these essential elements are one of those that your subject lines should have in them:
How To Write Killer Email Subject Lines To Get High Open Rates?
1. Keep It Short and Simple
The majority of the population are now reading their emails on their smartphones and the legends are now reading them from their notifications. Subject lines will automatically get cut-off if they are too long. Since 77% of email opens are taking place on mobile devices, we suggest you use subject lines with fewer than 50 characters, so that people scanning your emails read the entire subject line.
.. In spite of writing “Your order is being processed” looks better than “Order #9435897758 is being processed.“
2. Develop a Unique Selling Proposition
Here’s where the Unique Selling Proposition (USP) comes. The important aspects covered under this are:
What unique are you doing other than marketers can do?
What makes your sales unique?
How can you give your services to inspire people to want to click, open or, buy?
If your mail offers a user-friendly platform and solves a problem for its customers. That is its USP. Do that with your emails and you will be successful, too.
3. Use A Familiar Sender Name
The name recognition applies to the familiar, not famous. If the ‘from’ name doesn’t sound like it’s from someone you would listen to, then bam; it doesn’t matter what the subject line is. The fact that everyone on this planet is so busy that they simply won’t bother if you don’t seem like someone who would make for an easy and friendly conversation.
4. Segment Your Lists
When the email is about to blast in big numbers, then it’s not humanly possible that relevant reaches to relevant. Some information could cause confusion and frustration to the users. Why is this restaurant sending me out one of the best steakhouses when I’m vegan? Why is this company sending me product reviews when I just signed up for its mails? Sometimes flooding the user account with a bunch of emails can cause you subscription.
You have to personalize the experience using information from the actions your customers have already taken — from which forms they’ve filled out, to which industries they’re in, to what their personal preferences are. In email marketing, you can personalize your recipients’ experience using a little thing called list segmentation.
5. Don’t Make False Promises And Accusations
Your subject line is making a promise to your reader but the content is not quite what they expected of. Make it a point that you do your best on that commitment- and do not try to get your email opened by making false promises. Because, this is going to irk your audiences, and they’ll rephrase as no to trust you and never to open your mails; which will result in a lower open rate and a higher unsubscribe rate.
Speaking of making false promises, to avoid this situation use lines like “Your guide awaits!” or, “your new ebook inside”. This works better than a simple “regards” mail.
6. Time It Right
Sending a relevant mail at the right time with the right subject line is golden. This small step can make a huge difference in open and clickthrough rates. A prime example: a food publication sends at 7:30 P.M. on a Friday evening that said, “Where to Drink Beer Right Now” — just in time for happy hour. Nailed it. Or, Amazon giving you Independence Day sale and Zomato offering you weekend plans for a birthday party with no delivery charges. These small-small steps can increase the chances of your email getting opened — and included a relevant call-to-action about getting glasses to upgrade, too.
7. Create A Sense of Importance Or Urgency
‘Act Now!’ or“Your Prescription is expiring”; I mean this worked for me and else I can’t say more on this. We guarantee that people do open such types of mails. Since we on someone’s behalf can’t encourage such content language, but we do acknowledge the urgency and scarcity in an email subject line which can help compel readers to click (or act); if phrased creatively, strategically and appropriately.
Since you don’t want to be known as “the brand that cried wolf,” use these subject lines sparingly, and you should try to limit them to when the occasion genuinely calls for immediate action.
8. Pose a Compelling Question
Asking a compelling question in your subject line can be magical—especially if you’re asking a question you know is relevant to your recipients’ buyer persona. This is one perfect way to pique the audiences’ curiosity. A prime expel: “Are you making these common GRE mistakes?” or “Do you know what your LinkedIn Profile is doing wrong?” These tricks can get you to boost your high open rates.
9. Make People Feel Special
The psychology of exclusivity is a powerful thing. When people feel like they’re on the inside, it gives them a sense of belonging that could build loyalty and compel them to convert better on your emails. I guess the cosmology and astrology subscription works “the best” in writing killer subject lines. Believe me each and every mail from them tends to draw its audiences’ attention, always. Personalization tokens like “You”, “Your” still sounds like you’re addressing them directly.
The appropriate phrasing can make your recipients feel special, and the after-effects of your marketing are golden. A few ideas from here and there could be:
‘For our beloved customers’
‘An exclusive offer only for you’
‘My gift to you’
‘You’re invited’
‘Private Invite’
Subject lines are similar to calls-to-action, so always start with action-oriented verbs. The fact beneath the subject lines is ‘subjects that begin with action verbs tend to be a lot more enticing, and your emails could be drastically more clickable by adding a vibrant verb at the beginning.
10. DON’T USE ALL CAPS or Overuse Exclamation Marks!!!
A subject line that says, “OPEN NOW AND RECEIVE A FREE TRIAL” or, “50% off coupon, apply today only!!!!!!!!” Isn’t going to get your email opened. In fact, it’ll probably get your email ignored. Why? People don’t like to be yelled at, and using excessive marks and caps can really rub people the wrong way. According to a proven study, 85% of respondents prefer opening and reading an all-lowercase subject line to one in all caps.
Not only, they act as tactics disruptive, but they look spammy. Instead of using fonts and marks like this, try personalizing your emails, establishing relevancy, and using catchy and delightful language.
Implementing the above tips will always lead your emails to achieve high open rates, and not only this but you will also earn a more loyal subscriber base, who will anticipate seeing your next winning subject line in their inbox. The only thing you have to be consistent with: Keep testing your email subject lines. So, they will eventually increase, as long as you follow the rules.
Although, writing an effective email may be mind-wrecking, but nailing this aspect of your email campaign is trust. What you have to do is ‘meld your creativity with your sales pitch and chances are you’ll be able to create an email marketing that delivers shocking (good) results.’
