Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Doctor Insta.
We are often left in awe as to how digitization has changed the way we live and carry out our daily work. We no longer have to wait in lines to watch a movie, thanks to online ticket booking applications. We don’t have to call a hundred service providers like carpenters and painters to avail their services. That all is available now at just one click, thanks to the online portals.
Similarly, now we have online doctor consultation available 24×7 accessible anytime anywhere. To step up the game and make it available to more and more people in the country, Amit Manjul launched Doctor Insta in 2015.
Read on to know more about the Doctor Insta Company Profile, Founders, Business Model, Funding, Investors and Growth.
Doctor Insta is a “Video-Medicine” platform that provides online consultation in general medicine, pediatrics, psychology, and nutrition. This venture aims to bridge the consultation gap between doctors and patients, by putting a digital channel in place. Through the videos on the portal, the audience is able to audio-visually be connected to the doctors and specialists and avail treatment advice from the specialists within just 15-30 minutes.
This platform provides instant access to the healthcare professionals 24×7 via voice and video calls and also the chatfeature that it has on its application. Besides consultation, it also provides home delivery of medicines and laboratory and diagnostic test reports, which are shared over email.
Doctor Insta Logo
Doctor Insta as of today has more than 100 doctors on its platform, with business-to-business-to-consumer (B2B2C) vertical. With this vertical, the employers pay fixed monthly retainership fees for their employees to access all the services on the Doctor Insta application. This B2B2C vertical covers more than 2,00,000 employees and their families.
Doctor Insta – Founder and Team
Amit Munjal is the founder and CEO of Doctor Insta.
Amit Munjal – Founder and CEO of Doctor Insta
He is a Harvard graduate and a CFA. Amit has worked with quite a few renowned companies like Deloitte, Bank of America Merrill Lynch, Citi bank, and is also the founder and CEO at Brahmax Ventures.
Doctor Insta – How did it start?
In case you’re wondering how an innovative concept like this originally germinated? This is how Doctor Insta started. There was this one time when Amit sprained his ankle and was forced to use a telemedicine app in the States. And surprisingly, he was quite impressed by the experience.
“It helped me access a doctor from the convenience of my residence—saving time and money,” said Amit Munjal, CEO of Doctor Insta.
This very incident inspired this smart, spectacular and very talented young man to start something very similar in India too. Telemedicine has been a very popular concept in the West for a very long time. And the surging and exponential growth in India’s digital economy offered a promising opportunity for on-demand preventive and curative healthcare at one’s doorstep.
Also, India has a poor availability of doctors, so essentially addressing health concerns remotely has been a massive need in the country for a very long time. Besides, there’s also the daunting low doctor-to-people ratio in India, because most qualified and skilled doctors are usually available only in the tier-I cities. For people residing in tier- II and tier- III cities, access to quality healthcare is still a distant dream.
This social need and the budding business opportunity with it inspired the founder Amit Munjal to launch Doctor Insta in 2015.
Doctor Insta Story
Doctor Insta – Business Model and Revenue Model
The Doctor Insta business model has unique B2C and B2B2C Models for Patients and Employers with Gross Margin as high as 70%. It provides access to quality healthcare professionals 24×7. This service is provided through voice and video calls and with the chat feature in its application.
The consultation on this application can be availed of on a pay-as-you-go basis, for which the charge is INR 440 per consultation, or the user also has the choice of taking an annual subscription for which the charge is INR 2,500. The subscription package at Doctor Insta comes with a free 30-day trial period. Also, the user can add up to three dependents in the plan at zilch cost on this application.
“Though major illnesses need to be addressed physically, certain health issues—medicines, gynecology, diet, and nutrition-related issues, among others— can be easily addressed remotely,” said Amit Munjal, founder of Doctor Insta.
Doctor Insta – Competitors
As discussed in the beginning, digitization is upscaling the market big time, and due to that, a lot of other healthcare platforms have come to offer application-based healthcare to the masses.
Top competitors of Doctor Insta are Practo, Medikoe, Cure, DocPlexus, Pluss, MeraDoctor, Portea amongst many more players in the segment. With the reports of soaring opportunities in this segment, Doctor Insta and other startups in the space will be exposed to a plethora of opportunities ahead.
Doctor Insta has raised a total of $7 Million in funding over 3 rounds. Their latest funding was raised on Oct 4, 2017 from a Series B round.
Here is a list of all the funding rounds of Doctor Insta:
Date
Stage
Amount
Investors
December 2015
Seed Round
$500K
BrahmaX Ventures
August 2016
Series A
$2.5 million
BrahmaX Ventures, RoundGlass Partners
October 2017
Series B
$4 million
BrahmaX Ventures
Doctor Insta – Growth and Revenue
Doctor Insta had around INR 6 crorerevenue in 2017-18
Doctor Insta conducts more than 4,000 consultations a day
Currently running its services at a pan-India level
Collaborated with more than 150 companies such as American Express, SRF, Channel Play, Videocon, Muthoot Finance, etc.
The company today has over 500K application installations
More than 1 million users are using Doctor Insta
Doctor Insta – Future Plans
“There are about one million allopathic doctors in India conducting about 50 million consultations every day. In two years, we want to acquire 2% of this market—one million consultations a day by 2020. The growth prospects are huge,” says Amit Munjal, founder and CEO of Doctor Insta.
Doctor Insta is a “Video-Medicine” platform that provides online consultation in general medicine, pediatrics, psychology, and nutrition. This venture aims to bridge the consultation gap between doctors and patients, by putting a digital channel in place
How does Doctor Insta make money?
It has B2C and B2B2C Models for Patients and Employers with Gross Margin as high as 70%. The consultation on this app can be availed of on a pay-as-you-go basis, for which the charge is INR 440 per consultation, or the user also has the choice of taking an annual subscription for which the charge is INR 2,500.
Who is the Founder of Doctor Insta?
Amit Munjal is the founder and CEO of Doctor Insta.
How much Funding has Doctor Insta raised?
Doctor Insta has raised a total of $7Million in funding over 3 rounds. Their latest funding was raised on Oct 4, 2017 from a Series B round for $4 Million led by BrahmaX Ventures.
Who are the competitors of Doctor Insta?
Practo, Medikoe, Cure, DocPlexus, Pluss, MeraDoctor, Portea amongst many more players in the segment.
How much is the revenue of Doctor Insta?
Doctor Insta had around INR 6 crorerevenue in 2017-18.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by FindMyHealth.
Artificial Intelligence is now penetrating almost every existing domain. Finance, healthcare, education, transportation and many sectors are witnessing active use of AI. The idea of this startup was born when Gaurav Bhalotia realized there is a lot to health beyond medicine, and that our bodies need to participate very strongly to recover from any illness. Gaurav thus started FindMyHealth in 2018 with a vision to give individuals control of their health, and to help them stay healthy and recover quickly.
However, the seeds of the current product was sowed in April 2019 after the successful Proof of Concept (POC) of its computer vision technology. The platform allows users to get a peek into their inner health based on an Ayurvedic framework. It starts by analyzing the face to identify the body constitution and visual aging or obesity, which is followed by a conversation with its AI doctor to identify the state of the inner health.
Read this article to know more about the Journey of FindMyHealthalong with its Business Model, How it works, Funding, Growth, Competitors & More.
The inspiration behind this idea is Gaurav’s health experiences (self and family) where he moved from being a skeptic towards alternative medicine to becoming a believer in the body’s power and participation in recovery. There is a lot of subjectivity in both discovery and assessment in the alternative medicine space today.
The journey started with an attempt to use technology to bring the power of Ayurveda and alternative medicine to more people. The biggest gap which Gaurav saw to start with was helping people identify what herbs to take, many people were consuming Ayurvedic herbs but most of it through ad-hoc recommendations from friends and family.
Over the last one year we have managed to use the knowledge from Ayurveda to build a framework for remote assessment, AI-driven recommendations, and doorstep delivery of Herbal Supplements, says Gaurav Bhalotia, founder of FindMyHealth.
FindMyHealth – Target Market Size
The healthcare market in India is expected to reach US$ 372 billion by 2022, driven by rising incomes, greater healthcare awareness, lifestyle diseases, and increasing access to insurance. We are combining AI and Ayurveda to build these solutions. Ayurveda market in India is expected to be around $9 billion by 2022.
There will be 130 million Health Conscious Individuals (HCIs) by 2022. Increasingly people will seek out more control over their health, as is showing up in fitness products today. There will be a demand for solutions that connect our everyday actions to health outcomes. E.g. what we eat, our lifestyles, etc. So essentially coupled with awareness, we will see greater participation in staying healthier.
FindMyHealth – Products/Services
FindMyHealth (website), the company’s first offering allows users to get a peek into their inner health, based on an Ayurvedic framework of what health is. It starts with a face selfie analysis to identify the body constitution and visual aging/obesity, which is followed up by a conversation with their AI doctor to identify the state of the inner functional health.
FindMyHealth Product
This together is used to generate a detailed health fingerprint of the user and identify recommendations for herbs, foods, and a healthy lifestyle. They also offer a personalized supplement, which compounds all the recommended herbs into a single pill for supporting health and recovery.
FindMyHealth – Founders & Team
FindMyHealth is founded by Gaurav Bhalotia.
Gaurav Bhalotia | Founder, FindMyHealth
The founder, Gaurav Bhalotia, is an expert in information retrieval, personalization and building large scale systems. He is passionate about holistic health and traditional Indian Health Sciences and Medicine. FindMyHealth, a preventive healthcare platform (startup), grew out of his belief that everybody deserves a healthy lifestyle and that it is viable to take control of our own health through personalization and AI.
He likes to address his startup as a scorecard for one’s inner health and their personalized supplement buddy. Gaurav is a graduate of Indian Institute of Technology – Mumbai – and has an MS in Computer Science from the University of California Berkeley.
On the core team, Dr. Payal Khandelwal is the resident Ayurveda expert. She has an MD in Ayurveda from Tilak Ayurveda Institute and is an Expert at treating lifestyle and chronic diseases. She won the National Herbal Research Award in 2010. The team currently is made up of engineers, data scientists, doctors and nutrition experts.
FindMyHealth’s Team
FindMyHealth – Name, Tagline & Logo
The team felt that the biggest problem that people have in healthcare is a lack of control. Health is so much of a personal thing. One has to be aware of one’s body and health work daily to maintain it. The company wanted to build something that gives people control of their health and helps them identify, interpret, and work with their inner balance. Hence, the name FindMyHealth (help find where the balance is and then help find a fix).
FindMyHealth Logo
FindMyHealth – Business & Revenue Model
The FindMyHealth business model works on a freemium model, the assessment is free (so is the identification of the right herbs). They intend to monetize the personalized supplement that is custom-built for the user. They will also have personalized diet plans very soon. Right now, the company has two paid offerings on the website – personalized Ayurvedic herb mix for INR 999 and therapeutic (disease reversal diet plans) for INR 6,999.
FindMyHealth – User Acquisition & Growth
What has worked for FindMyHealth is the selfie analysis, people find it unique and it enables high click-through rates and reasonable acquisition costs. While the selfie brings users, their deep insights into inner health help keep them. According to the company, more than 60% of the users are going through completing the entire assessment, sometimes spending up to 10 minutes on it, which is a lot in terms of internet time.
The company has tied up with Hyderabad based Healtheeliving to provide them the technology platform for their therapeutic nutrition plans. One of the campaigns that went almost viral is their Corona Risk Calculator. They started seeing a lot of people share it on Facebook and WhatsApp and a significant proportion of traffic coming through these shares.
The biggest challenge has been the marriage of technology and medicine, to get Ayurvedic doctors and nutrition experts and engineers/data scientists to think and work on a common plane. FindMyHealth has built a very strong culture of data-based science, high ownership, and building for scale.
The next challenge has been creating awareness and sometimes a strong positive awareness of Ayurveda. A lot of people are exposed to Ayurvedic medicines and treatments but in a very ad-hoc manner, the startup wishes to make it easy and accurate to access and consume Ayurveda.
FindMyHealth – Competitors
There are other players in the space like 1balance delivering personalized supplements, and Jiva Ayurveda, Dr. Vaidya’s, Cureveda, Organic India, etc., trying to create a new-age brand for Ayurvedic supplements. On assessments, there are players like NadiTarangini and Ayurythm building technologies for Ayurvedic assessments of Individuals.
Personalization is the distinctive benefit of their AI, enabling them to identify the unique health situation of an individual and connect them to appropriate targeted actions drawn from the wisdom of Ayurveda and other natural techniques. An additional strong aspect of the company’s technology is that it can be done in a non-invasive manner and remotely on the app.
FindMyHealth strongly admires CureFit which has been able to create an aspirational brand around health and fitness. They would like to similarly create a great brand that will help individuals take control of their inner health and use the platform for regular assessment, recommendations, and supplement needs.
The company closed an angel round in July last year for an undisclosed amount. The team is focusing on fine-tuning the technology and monetization model before raising additional funds.
FindMyHealth – Recognition & Achievements
The company received the most promising healthtech startup of 2020 award by CIOReview India.
FindMyHealth – Future Plans
Having just launched, the company is nearing 20,000 completed assessments on the platform. Their target Market currently is India and they want to be the platform for personalized Ayurveda – starting from deep assessment to technology products that support individuals’ journeys back to balance and good health.
“We are working on personalized diet plans driven off our AI, that will be Ayurveda compliant. Diet is a significant part of who we are and diet corrections can have a huge impact on healing and recovery”, says Gaurav Bhalotia, owner of FindMyHealth.
FindMyHealth – Conclusion
Findmyhealth are on a mission to revolutionize healthcare delivery to individuals. They are a team of technologists, data scientists and Ayurveda experts. They combine modern technology and trusted science of Ayurveda to give users the tools to take control of their everyday health. Findmyhealth patented AI based selfie analysis and health score identifies the unique constitutional balance of an individual. They then offer users the ability to design their own personalized Ayurvedic herb mix for overall health and wellbeing.
FindMyHealth – FAQ’s
How are our products differ from other nutritional supplements?
Nutritional supplements are used to cover for deficiencies of the essential nutrition that a person is not able to get from food. Ayurvedic herbs on the other hand have rejuvenated property, helping restore the body’s balance towards equilibrium.
Will there be any side effects? Are these safe to be taken daily?
The products are 100% natural and have been time tested to have no unintended side effects. The herbs have no chemical ingredients and are designed to be taken twice daily. Regular and continuous use is necessary to induce the body’s recovery towards the natural balance.
How long will I have to take these supplements?
One can start seeing improvements in one month, however, findmyhealth recommends that you take them for a minimum of three months. If you take a three-month subscription, they will recommend you to retake the online assessment every month.
Can I take other medicine with FindMyhealth?
Yes, you can continue taking your regular medicine along with FindMyhealth supplements. Findmyhealth doctors do not recommend stopping or modifying the dosage of your current medication without consulting a doctor.
Do I need to consult a doctor before consuming them?
Findmyhealth system has been designed by experts in both Ayurveda and Computer Science and these recommendations have gone through thorough testing. In addition, every recommendation is individually reviewed by the doctors before getting shipped.
How do I contact Findmyhealth?
For any other questions, you may have, please write to contact@findmyhealth.com
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Vieroots Wellness Solutions.
Vieroots envisions a world where people are empowered to live healthy, long and fulfilling lives by taking charge of their own body and mind by adopting holistic wellness concepts that converge modern healthcare research with ancient wellness wisdom.
Founded by Aditya Narayan (CEO), Mr Sajeev Nair (Chairman) and Sajeev VP (COO), Vieroots has a core product named EPLIMO (Personalized Epigenetic Lifestyle Modifications) – an AI powered Smartphone app for iOS and Android
StartupTalky interviewed Aditya Narayan (Co-Founder & CEO, Vieroots) to understand the success story of Vieroots and Ideation of startup along with getting a glance on Vieroots Business model, funding, growth, startup challenges and more…
Vieroots’ core product is an Artificial Intelligence powered smartphone app for iOS and Android, called EPLIMO, which stands for Personalized Epigenetic Lifestyle Modifications.
Vieroots’ mission is to help people to ‘Live Longer and Stay Younger’ by providing personalized holistic lifestyle modifications which are scientific and evidence-based for enhancing the physical and mental wellbeing and peak performance.
Vieroots – Product and USP
The USP of Vieroots is its core product – Artificial Intelligence powered smartphone app for iOs and Android, called EPLIMO, which stands for Personalized Epigenetic Lifestyle Modifications. Since nobody else does this in India, and only a handful of players are there in this field worldwide, Vieroots claims this as their major USP (Unique Selling Proposition).
EPLIMO is a potential disruptor in the wellness space. No other genetic testing companies provide personalized nutrition or lifestyle modifications post their genetic test. But genetic test carries the greatest value, as all are unique, not just in physical appearance and thought processes, but in genetic and metabolic profiles.
Genetic profile is the genetic data stored in DNA and metabolic profile shows how food gets converted into energy and the building blocks for cells inside one’s body. No two persons have the same geno-metabolic profiles. Hence nutrition for someone could even be toxin for someone else. Also, while cardio exercise strengthens someone’s heart, the same can damage the heart muscles of someone else. Jumping into some diet plans or enrolling for some fitness programs without knowing our geno-metabolic profile can cause more damages than benefit. Therefore, Personalized Lifestyle Modifications is the holistic solution.
“Personalized diet plans, personalized fitness plans and even personalized yoga and meditation based on the geno-metabolic analysis is the way to go” – Says Aditya Narayan, Co-founder & CEO, Vieroots.
Vieroots Geno-metabolic assessment comprises of one of the most comprehensive genetic tests combined with a detailed metabolic assessment; all at the convenience of one’s home.
Vieroots highly advanced Artificial Intelligence (AI) enabled mobile app EPLIMO generates a detailed Geno-Metabolic report. Vieroots medical and genetic experts create highly personalized lifestyle modifications for each customer, based on their genetics and metabolism. And thus, people will know which food will work for them and the ones which will work against them, the exercises which they need to avoid and the ones which they can adopt, which type of yoga can provide them maximum health benefits etc.
The EPLIMO app and its suggested lifestyle modifications can enhance the overall quality of life and support each person to live long and stay young, physically and mentally. Vieroots is always adding new features to EPLIMO app and are also broadening their portfolio of nutritional supplements.
Vieroots – Founders and Team
Aditya Narayan (CEO), Mr Sajeev Nair (Chairman), Sajeev VP (COO) are the Co-founders of Vieroots.
Aditya Narayan, Cofounder & CEO, Vieroots
Vieroots hiring funda is – “The best fit for each role.”
However, being in a niche and advanced domain, they have special requirements, like for example, even the customer interaction executives will often be from a biotechnology or genetics background. Vieroots has an inhouse team of 25 professionals at the moment and around 1000 business associates all across the country.
Vieroots – Industry and Target Market
Vieroots Co-Founder & Chairman Mr Sajeev Nair has for long been a wellness evangelist, biohacker and serial entrepreneur. From initial days of planning itself, they had inducted into the team – professionals including doctors, geneticists, healthcare researchers, Ayurvedic specialists, dieticians, fitness experts etc., Hence, industry knowledge has always been with Vieroots, and in fact they are pushing radical innovation in the wellness industry.
Vieroots target market – Age group of 30 to 50 years from the upper middle-class segment. This was decided based on the necessary wellness awareness as well as product affordability.
Vieroots – Startup Idea
Vieroots co-founders realized that there are 1000s of wellness firms in India that produces a diverse range of nutritional supplements. However, choosing the right supplement is always a challenge. They didn’t see any uniqueness in such firms. All of them are more or less doing the same thing. That is how Vieroots cofounders realized there is a gap in the market which if serviced can turn out to be an amazing innovation and opportunity for Vieroots.
They tried to analyze the exact specifics of the gap in the market, and in that process, it was found that the most lacking concept here was personalized lifestyle modifications, which is something that is emerging strongly in the Western world.
Aditya has been following personalized lifestyle modifications ever since he had his first genetic predisposition test in the US in 2004. In India, at that time, genetic testing and lifestyle modifications based on such a test was rare and unaffordable. However, things have changed now, and there are 4 to 5 significant players in genetic testing but their service is restricted to the test and the report, and nothing much further. For most customers, a genetic test report is of no use unless he or she consults an expert to analyze and give a clear observation. A genetic test can reveal genetic predispositions to hundreds of diseases and scientifically validated personalized lifestyle modifications for such predispositions can lower the risk significantly. Nobody was providing such a service and this was the gap that Vieroots filled up.
Initial communications strategy of Vieroots didn’t work as expected. Vieroots stressed on the genetic testing part, instead of the lifestyle modifications part.
But when the team interacted with initial customers at a deeper level, it was realized that they were more pulled in by the unique personalized lifestyle modifications that Vieroots provided, and not by the genetic testing which other firms too were delivering. Hence, subsequent communications focused on the personalized lifestyle modifications or the EPLIMO app and it clicked big time.
Another strategy that worked on the sales side was the deployment of Vieroots’ Work-From-Home platform, WOHO. Another breakthrough happened naturally as the first batches of customers went through the EPLIMO process itself after buying. The idea became very beneficial and convincing for all and even for the doctors. One big challenge Vieroots faced was educating everyone about this concept and how this would be the future of wellness. Fortunately, with a clear set of communication tools, Vieroots didn’t have to take much support from any external medium to spread the word in these initial stages. It was all possible through word of mouth publicity.
Vieroots – Customer Acquisition and Startup Launch
The team started planning for Vieroots much before the pandemic hit. But the actual launch happened just after the lockdown ended.
During Vieroots test marketing phase which lasted for about two years, the team spoke to their industry contacts, associates and friends all across the country, and spread awareness about this concept and then conducted the genetic predisposition test for around 700 -800 people from few selected regions like Kerala, Bangalore, Northeast and Gujarat. This was Vieroots’ prototype and the response was really good. The initial publicity was only by word of mouth.
After the test marketing phase, Vieroots went for a soft launch using all social media platforms. Since the Chairman of Vieroots (Mr Sajeev Nair) has been in the wellness industry for almost two decades, Vieroots had a great advantage of networking all across the country. Hence, Vieroots got a good response for the soft launch, they did not have to promote it through media at this initial stage.
Vieroots – Name Meaning and Logo
Deciding on Vieroots brand identity was spontaneous. For the name, the team wanted a mix of English and a foreign language.
Vieroots Logo
So, Vie is the French word for “Life” and Roots come naturally as it suggests – Roots of Life. Drawing deep into the roots of life for a better future, is at the core of what Vieroots does. Their brand identity design depicts the colors of the genetic barcode.
Vieroots – Business Model and Revenue Model
The that runs completely on a B2C digital platform. Passionate wellness experts and business enthusiasts as well as health and wellness centers associate with Vieroots to promote and sell its products through a highly efficient and content-rich Work-From-Home platform called WOHO.
Vieroots – Growth and Marketing
In the first two months itself it was able to achieve close to one crore in sales. It operates pan India through digital channels.
Attracting Bollywood superstar Mr. Suniel Shetty on board as an equity partner was a breakthrough for Vieroots. He is not only a renowned fitness enthusiast, but a successful serial entrepreneur and startup investor in the healthcare and fitness sector.
The support of a competent PR team helped in making Vieroots’ presence across all the key Indian cities. Vieroots haven’t yet started any specific marketing campaign. Interviews of Chairman, Mr Sajeev Nair and articles by him have been featured in various print, TV, & digital channels. An interview of him and Suniel Shetty on national television gave Vieroots some remarkable mileage and social media posts had also received surprisingly high response. Now Vieroots is in the process of growth hacking.
Vieroots – Funding and Valuation
The Vieroots valuation is at INR 100 crores (2021). Suniel Shetty has come in as an investor with a minor stake.
Vieroots have renowned experts from the healthcare sector including doctors in its advisory board. The Co-Founder and Chairman Mr Sajeev Nair himself is a highly sought-after mentor and corporate trainer. Suniel Shetty has also been a constant source of support with his timely guidance to Vieroots.
Vieroots – Acquisition
Vieroots hasn’t acquired any other firm or considered anything like that till now. Since they are a unique player in the industry as of now, the team doesn’t foresee any such opportunities, unless they come across some unique synergies in any such potential firms.
Vieroots – Recognition and Achievement
Vieroots’ biggest achievement would be the pioneering status in India in introducing personalized epigenetic lifestyle modifications based on geno-metabolic analysis.
On an Asian and world stage too, Vieroots is one among the few pioneers in this industry. Its association with Mr. Suniel Shetty is worth mentioning. A live interview with Suniel Shetty on CNBC gave Vieroots some publicity, as not many companies in this sector are featured such on a national stage. This was possible only because of the uniqueness of Vieroots’ products and services.
Vieroots – Future Plans
In the first two months itself it was able to achieve close to one crore in sales. Its ultimate aim is to enroll at least 1 crore people to the EPLIMO app and process by 2025.
Vieroots – FAQs
Who are the founders of Vieroots?
Aditya Narayan (CEO), Mr Sajeev Nair (Chairman), VP Sajeev (COO) are the Co-founders of Vieroots.
What is EPLIMO?
Vieroots’ core product is an Artificial Intelligence powered smartphone app for iOs and Android, called EPLIMO, which stands for Personalized Epigenetic Lifestyle Modifications.
How much is Vieroots Valuation?
Vieroots’ valuation is at INR 100 crores (2021).
What does Vieroots name mean?
Vie is the French word for “Life” and Roots come naturally as it suggests – Roots of Life. Drawing deep into the roots of life for a better future is at the core of what Vieroots does.
What is Vieroots USP?
USP of Vieroots is its core product – Artificial Intelligence powered smartphone app for iOs and Android, called EPLIMO, which stands for Personalized Epigenetic Lifestyle Modifications. Since nobody else does this in India, and only a handful of players are there in this field worldwide, Vieroots claim this as their major USP (Unique Selling Proposition).
What is genetic and metabolic profiles?
Genetic profile is the genetic data stored in DNA and metabolic profile shows how food gets converted into energy and the building blocks for cells inside one’s body. No two persons have the same geno-metabolic profiles.
Vivek Tiwari is an Indian Entrepreneur, who is serving as the Founder & Chief Executive Officer (CEO) of Medikabazaar, a platform for medical and healthcare needs. He has been conferred with BW Young Entrepreneur award in 2017. He has 14+ years of experience in managing all India operations, driving sales, revenue and growth of healthcare firms. He has worked in Zonal, Regional, and National roles. He has worked in different industries like, telecom, healthcare, DTH & FMCG with a major exposure in consumer services.
Vivek currently lives in Mumbai, India. He believes that a healthy lifestyle can be obtained by maintaining a proper balance between mind, body and soul. He thus starts his day with yoga and meditation and approaches each and everyone to follow this for a healthy lifestyle.
Vivek Tiwari – Education
Vivek completed his Bachelors Degree from the University of Calcutta, where he was a rank holder with 1st division. In 2018, he received the CPD Certification Service (Information Lifesciences) for his efforts in Connected care, HEALTH IT.
He further learnt Strategic Project leadership and Project management from Technological Leadership Institute, University of Minnesota. He completed his Master of Business Administration, Marketing (MBA) from Indian Institute of Management, Calcutta.
Vivek Tiwari – Professional Life
Vivek started his career as an executive at Nestlefrom July 2000-2004. Post that, he became the Zonal Manager at Tata Tele Business Services and worked there until May 2006.
In May 2008, he started serving as the Zonal Business Manager at Aircel Limited and worked there until November 2009. He further worked as a Business Manager at Telenor from November 2009 to April 2011. At Tata Sky Limited, he served as the Head of National Sales Development & Automation from April 2011 to June 2012.
Vivek joined DB Lifesciences & DB Healthcares as a Board Observer & Adviser for M&A & International Market Strategy, in January 2014. He led International strategic tie ups with Chinese medical companies for All India product roll-out.
He managed to create successful tie ups with Lepu Medical Technology (Beijing) Corporation Limited for national distribution of CVC and HD catheter. He further brought the idea of acquiring the company.
Created successful tie-ups with the following companies
Zhejiang Runqiang Medical Technology Corporation Limited
Target Medical Corporation
Nanning Passion Medical Equipments Corporation
Shenzhen Hawkmed medical company
Bioteq Corporation, Taiwan
Giant Medical, Guangzhou
He left the firm in August 2015 and joined AMRA Renal Care Limited in September 2015 and the clinics was acquired by Nipro India. He was the Chief Operating Officer at AMRA and managed to set a network of renal care centers, which is regarded as the best-in-quality yet affordable dialysis clinics.
Vivek Tiwari – Startup
After serving five years in the health sector, he became quite acquainted with the services required for a healthcare startup. In April 2015, he founded his healthcare startup, Medikabazaar, a platform that supplies for hospital and medical institution.
Vivek Tiwari – Challenges
Initially, there were no established B2B medical supplies in India. This is why, Vivek struggled to organize a massive campaign in medical institutions through direct contacts and digital platforms. It was basically a digital appropriation platform meant for medical supplies with the elimination of geographical restrictions that was non-existent then.
It was a considerable task to engross multiple vendors, and asking them for price quotes, parleying for purchases, etc. However, they faced a bigger challenge in getting the right price from a reliable vendor and there were hardly such vendors who was owning an array of medical supplies.
Vivek is the Founder & CEO at Medikabazaar and he leads the B2B platform for all healthcare needs. The company is based in Mumbai, Maharashtra, India. It is India’s pioneering and largest online B2B marketplace for the medical supplies and equipments.
Medikabazaar counsels for a healthy life and comes under the category of hospital & health care sector. Under the leadership of Vivek, the company has successfully established more than 50,000 medical establishments, and 1,50,000 independent practitioners.
Vivek made sure that Medikabazaar reaches out to remoter locations, having partnered with 13,000+ suppliers all over India to establish a strong base and respect from their clients in India. The company has a haywire market, which makes it the largest and most complex geographical structure in the world.
Vivek Tiwari – Honors & Awards
His company, Medikabazaar received the Best Last Mile Delivery at the Global Logistics Excellence Awards in 2019.
He received the National Icon Award in 2018.
Medikabazaar was regarded as Healthcare IT company of the year in 2017.
Vivek received the BW Young Entrepreneur in 2017.
His company received the Best Med-Tech E-Tailing Solutions by ASSOCHAM Medtech in 2018.
He was one of the BW techtors in 2020.
He received the IBM Smartcamp in 2016.
Vivek Tiwari – FAQs
What is Medikabazaar?
Medikabazaar is a healthcare platform that supplies machines and other equipment to hospitals and medical institutions.
Caliverse is a calisthenics fitness app that provides more than 200 exercises with professional videos and descriptions. Users have free access to more than 70 professionally made workouts and more than 10 workout plans. Of course, tracking progress, competing with other users, and participating in a live workout session with coaches. This all is available in the app.
Read this article to know more about Caliverse, app, Calisthenics, Bodyweight Workout, Calisthenics App, Fitness App, services, founder, business model, revenue, wiki, and future plans.
Caliverse is a calisthenics fitness app that provides more than 200 exercises with professional videos and descriptions. Users have free access to more than 70 professionally made workouts and more than 10 workout plans. Of course, tracking progress, competing with other users, and participating in live workout sessions with coaches. This all is available in Caliverse.
Caliverse Features
Caliverse is working together with the largest calisthenics community in the UK – United Calisthenics Group – and together the big goal is to make calisthenics more popular and accessible to everyone. The company believes that lack of knowledge is the biggest problem in calisthenics and Caliverse is here to fix this.
Name, Logo & Tagline
“I knew that I want to make an app that is accessible to everyone in this universe so after some hard time thinking the name, when I was trying to fall asleep I came up with this name – Caliverse. Calisthenics for the whole universe”, says Daniels about selecting the name for the app.
Caliverse Logo
Caliverse – Target Market Size
Caliverse is in health and fitness industry which is huge – more and more people are starting to do some sports activities because their everyday life requires to sit in the office for the whole day. Hundreds of millions of people are willing to work out on a daily basis. And it is targeting some part of this user base.
One of the biggest calisthenics mobile app – Freeletics – has more than 20 million users. And of course, there are many other calisthenics apps out there. My guesstimate is that the calisthenics industry has more than 100 million users. And this market size is big enough to work hard.
Calisthenics and fitness, in general, are not going anywhere – people will do sports more and more. At the moment this is a suggestion to do but it might become a mandatory thing told by doctors if people want to keep their body healthy in upcoming years.
Daniels Pitkevics, the founder of Caliverse, started doing calisthenics a few years but was jumping on and off training – couldn’t really get into the right routine, didn’t knew much about calisthenics in general and couldn’t find the right information source which he really enjoyed using. Tried out many different calisthenics apps, like, Freeletics, Calisteniapp, MadBarz but no one was perfect for him. And since he is a programmer himself, he just thought – “why I am not making an app that suits my needs myself?”
So Daniels started working on the app. In a random coincidence, he met United Calisthenics Group who helped him with making content, and at that point he understood that it is actually doable. So, half a year later, Caliverse was released. And now, when the team is celebrating it’s 1st birthday, they have got really far and that is only because of the great people in the company.
Caliverse – Product/Services
Caliverse teaches users how to do proper calisthenics training – how to perform each exercise, how to structure a workout, and workout plan. Live workout sessions help users to learn from professional coaches all around the world and of course to have someone if they are doing the exercise correctly.
Caliverse – App
“Our biggest focus is to give users this feeling that they always have a person to contact in case of questions – these persons are Caliverse coaches. No other calisthenics app out there does that. And we are doing it for free”, says Daniels Pitkevics, CEO of Caliverse.
Caliverse initially was made by only Daniels Pitkevics. The content was given by his friends – United Calisthenics Group. It was like that for around 6 months before it was released and 8-9 months after.
Caliverse – Team
Then, when Caliverse started to grow bigger, more than 10 000 users were using it, he was in a way required to find a person that can help hi, more than providing content and of course, a person who could help him to take the company to the next level.
So, meet Cambo, a friend of the founder, part of the United Calisthenics Group, and a professional athlete and coach. He is a big help with content, ideas, social media, business, and user support. Having Cambo on board was one of the best decisions.
But of course, there are many people involved. Woj, coach, and owner of his own gym – Calisthenics Basingstoke – does a great job running weekly handstand series, promoting Caliverse, and coming up with some super cool ideas on how to make it even better. And others – Paddy, Eddie, Danny, Ibby, Ali, Sherman, Ben, Jacob, Aaron – they all have participated in making Caliverse what it is now.
At the moment everything is free and without ads – even live workout sessions with coaches. Monetization part is what the team is thinking of but nothing to announce public yet.
Caliverse – Startup Launch
Getting the first 100 users was sort of easy – friends, family, people that were targeted by United Calisthenics Group. That basically covered first 100 users.
Caliverse – User Acquisition & Growth
The company hasn’t basically spent anything on marketing. There are some random test ads for $10 that basically did nothing. A few giveaways that also didn’t attract many users. It was hard work by making new features, being active on social media, and open to every question users have.
There have been 3 biggest jumps in users –
First was when Calisthenics 101 wrote a blog article that included a review on the most popular calisthenics apps and had Caliverse there.
The second was due to COVID-19 pandemic – it made everyone be at home without any gym access so people were searching for ways to workout at home and Caliverse is offering exactly that.
The third jump was quite recent and it is a big one but Daniels still have no idea why it happened 🙂
Caliverse – Startup Challenges
Most challenging is time planning – Daniels work full-time, He has a wife that he wants to spend time with, he is doing workouts at least several times per week and has to find the time to build Caliverse. But it can be done.
“Now, I really can tell that there is no such thing as ‘I don’t have time for that’. People don’t have time only for things they don’t really want to do. If there is a will, there is a way”, says developer Daniels.
It is Caliverse’s first birthday on July 17 so the team was gathering some statistics. One of the most impressive – more than a million push-ups have been done through the app. It now has approximately 20,000 users, several thousand users are using it every week. Only 8 countries in the world are not using Caliverse, so it has covered basically every place.
The goal for this year is to have 100,000 users. Of course, the plan is to introduce some features that might bring some income – this is crucial if the team wants to make Caliverse a world-class fitness app because everything costs – designers, programmers, marketing, etc.
FAQ’s
What is Caliverse?
Caliverse is a calisthenics fitness app that provides more than 200 exercises with professional videos and descriptions.
Is Caliverse free?
At the moment everything is free and without ads – even live workout sessions with coaches.
Who is the Founder of the Caliverse App?
Caliverse initially was made by only Daniels Pitkevics. The content was given by his friends – United Calisthenics Group. It was like that for around 6 months before it was released and 8-9 months after.
What is Caliverse about?
Caliverse teaches users how to do proper calisthenics training – how to perform each exercise, how to structure a workout and workout plan.
What is Caliverse Mission?
Calisthenics for the whole universe – this is their mission and this is Caliverse.
Calisthenics for the whole universe – this is their mission and this is Caliverse. Giving a chance for everyone to learn what is calisthenics and how to perform it correctly – Caliverse friends United Calisthenics Group will show exactly how everything is done!
Since January, 2019, the team is working hard on this project – to build a world-class level mobile app with exactly those features that you might be looking for. And they are now live on both App Store for iOS devices and Play Store for Android devices! The Team would be grateful that the users could send the core features, you think Caliverse lacks.
Don’t hesitate to contact us through our Facebook or Instagram pages or contact form at the bottom of this page.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Anvayaa.
While the whole world is rushing to make products and cater services to the Millenials, some startups are catering to elder care in India. Among the various Elder Care Startups in India, Anvayaa Kin Care is one among them. Anvayaa is founded by Mr. Prashanth Reddy and Mrs. Deepika Reddy in 2016.
Anvayaa aims at the empowerment of the elderly as envisaged by their loved ones, who, due to unavoidable circumstances, cannot be physically present with them over a while. The Organization aims to provide a reliable and trustworthy support system that is a 360-degree Technology Enabled Service which not only provides Medical Support but also acts as a Social and Emotional buttress that synergizes the Overall well-being of the senior and brings about a paradigm shift in their happiness quotient & zest for life.
Anvayaa Elder care also empowers its users with greater control over the nature, methodology, quality, and type of service provided to their loved ones. These include Emergency Care, Daily necessities, Health Improvement, Social engagements, Emotional bonding, and overall support.
Read this article to know more about Anvayaa Elder Care success story, Anvayaa Founder, Business Model, Funding, History etc.,
Anvayaa is India’s only 360-degree, technology-enabled personalized senior care platform that offers a one-stop solution for all elder care needs be it assisting with healthcare, medical emergencies, socialization requirements, daily-needs, and payment management in addition to any other services that the elderly might require at their homes. To achieve these objectives, the company has tied-up with over 150 partners covering a range of services that include Home healthcare, hospitality, pharmacy, diagnostics, home maintenance providers, libraries, grocery, surveillance and security, lawyers and more.
Anvayaa allocates dedicated Care Managers to every elderly family who personally monitors the fulfillment of their needs. These Care Managers not only schedule doctor appointments & accompany the elders on their visits but also attend to medical emergencies. Also, they accompany the elderly while shopping, dinner, movies, entertainment, helping them shifting, finding a handyman to cater to mundane repairs, help with property & financial management including bill payments, medical claim reimbursements, online banking and more.
As an organization, Anvayaa strives towards creating trust and offering care to the elderly by being “a part” of their families while the kids live “apart” from elders. The salient aspect of the Anvayaa Care Managers and Service Providers is that they have Verified Backgrounds and are registered with the Police ’Hawk-eye’ (In Telangana).
The idea is to create awareness regarding the firm’s existence and excel in the services provided to seniors for being able to generate continuous referrals, while the ultimate vision is to be known as the best company for Senior Care Services in India. The ultimate mission of the Company is to make India a Senior Friendly Nation in consonance with our Ancient Traditional values and as desired by the Ministry of Social Justice and Empowerment, Government of India.
Anvayaa – USP and Innovation
Anvayaa Elder care is a first in India to be the 360-degree senior care platform.
The Business model is unique & Innovative. Anvayaa follows the People-Partners-Technology process. Through the platform, it delivers high touch personalized services to elders that can provide a sense of empowerment & dignity.
The technology platform ensures the optimal use of technology.
Transparency of service delivery.
IoT and AI integration towards transitioning from being a reactive care provider to a proactive care provider.
“We believe that we, by far, have the most innovative technology platform in the entire country in the eldercare space for efficient care and predictable service for senior citizens. Unique features such as the medical record management, Medical Emergency tracking system, auto reminders, E-wallet for managing bills/payments for parents are all currently available under our tech platform,” said Mr. Prashanth Reddy, Founder of Anvayaa.
The unique Anvayaa mobile app also empowers members to scan a QR code and verify the details of care managers for improved security. Cutting-edge Technology powers their day-to-day operations and provides the users with web and mobile interfaces to get real-time alerts on every service delivered. Care Managers also have dedicated mobile applications to manage tasks, handle medical emergencies and provide individual-specific care.
India is projected to have 350+ Million Estimated Senior citizens by 2050. Out of which 0.9 Million will be this venture’s target senior Families. The number of families living in metros is estimated to grow to 2.5 Million by 2050.
The market for products and services for seniors is expected to increase from almost $320 billion in 2013 to $436.6 billion by 2018 globally, representing a five-year compound annual growth rate (CAGR) of 6.4 percent.
According to a market research report by BCC Research. The global research agency Persistence estimates that the global elder care services market will reach a market valuation of USD 1767 billion by the end of 2025 reflecting an 8.4% CAGR over this period. For Anvayaa, the team envisions expanding its services across all Metros PAN India and also bringing in IoT and AI-based solutions for proactive care. They are anticipating to grow by 200% YoY in the next 5 years.
Prashanth Reddy is the Founder and Managing Director of Anvayaa.
Prashanth Reddy, Anvayaa Founder
Prashanth met another co-founder apart from his wife, through a common friend. He had returned from Australia after his MBA and had earlier worked with Deloitte. Prashant spent a few hours with him and explained the overall concept and what he was trying to achieve. Then they met again after a couple of days and Prashant did give up another employment opportunity to join Anvayaa as it was emotionally connecting to him.
Prashanth Reddy has worked with Tata Consultancy Services in multiple leadership roles across the USA, Europe, Africa, and India in his 26 years of experience. He was the CEO of APOnline, a JV between Govt. of AP and TCS. He has been an entrepreneur for 12 years. He is a Computer Science Engineer and Alumni of UCLA – Anderson School of Management.
Deepika Reddy is the Director, manages the Financial Aspects and is involved in Strategy of Anvayaa. She has worked in the Financial and Insurance Industry for more than 15 years and was heading health and general insurance underwriting roles for Telangana and Andhra Pradesh.
Prashanth Patkar is the Head of Operations. He has a dazzling MBA from Australia and has worked as a Team Lead at Deloitte before joining Anvayaa for over 5 years. He heads the Operations of Anvayaa and plays a key role in New customer acquisition and managing day to day operations
The current company size at Anvayaa is 48 Employees and the company has a very open work culture with less hierarchy. They normally hire from Social work colleges and most of the hiring happens through internal references or references from friends and other professional colleagues.
Anvayaa – How did it start?
Having moved back to Hyderabad, India from the United States to take care of his elderly parents, Prashanth Reddy realized that a lot of his friends and cousins from the US reached out to him to help their parents. Though he politely obliged, later he realized that there has to be a better way to look into such needs of parents those who live independently.
One can fall back on friends and relatives in times of emergencies but will soon realize it is not always possible to seek their help for different reasons. One can’t expect them to attend to every small need. One must not forget their very purpose of existence, which is their parents who sacrificed and at the majority of times went beyond their abilities to ensure you are where you are today. It is time to take this opportunity that did not exist earlier and provide parents with care, comfort, and convenience.
“Not Providing Care to Our elderly is Abuse”, quoted Prashanth Reddy.
With this very belief the team chooses to make the life of an elderly peaceful and make them live with dignity in the society. Another quote the company uses more frequently is “Don’t wait until you see an empty Chair”. The Call to action is “act now”. This is to give the right message for the kids who want to provide the care for their elders and they did not have such an option earlier.
Thus, Anvayaa – which is a Sanskrit word that translates into “Family”,came to existence in early 2016. Anvayaa is India’s only 360 degree technology-enabled personalized senior care platform that offers one-stop- solutions for all elderly needs.
Once the team decided to start this company, the task was to find a suitable name. The core team initially started calling it Hap50 like happy after 50 years. Prashanth Reddy was however very particular in having a Sanskrit name for the company as they are Indians.
“My family was sitting in our living room and my wife, mom, and my daughter started to look for Sanskrit names with a meaning of old age, services, etc. But none were very impressive for us,” said Mr.Prashanth Reddy.
Finally, it was his daughter who started to search alternatives from Family in Sanskrit as we are serving a family and not just senior citizens. She found this name ‘ANVAYA’ and it felt good for all of them.
anvayaa Logo, tagline
“We then started to look for domains and we could find Anvayaa.com and there we go. We had the final Name ‘ANVAYAA KIN CARE’.” Added Mr. Prashanth Reddy.
The logo was another challenge. The team wanted to use the colors suitable for soothing, elders and caring with compassion. So the logo stands for all that and they were able to finalize after a few iterations.
The tagline of Anvayaa is another important story. This came up for discussions when one of their friends came from Australia and said you don’t have a tagline for people to understand. So the team started discussing and in that discussion they came up with “Care. Comfort. Convenience” as they were the most important things they were delivering to the customers and families.
Anvayaa – Startup Launch
Prashanth Reddy started with Secondary research with the available information on the public domain and it was all flooded with health care needs the seniors requires as no one is around to take care of them and the relevant numbers etc. He wanted to do Primary research and find out what was needed. So he decided to hire a few MBA Interns and prepared a survey.
Together with the interns, they obtained survey from about 400 people across Hyderabad who are all senior citizens and to their surprise, the need was to have a comprehensive service provider rather than just health and medical care.
Further to validate, they launched another survey targeting NRIs who lived away from parents and there the team got a positive response that was needed for them. Hence Prashanth Reddy and the core team officially launched Anvayaa.
The team used the following methods to target and attain potential customers:
Digital Marketing entirely – SEO’s, Google PPC’s and social media platforms.
Being transparent has always been the strategy. One Number for all the needs of the elderly is working very well for them.
Preferred pricing from all our vendors for Anvayaa Members. The partnerships includes the likes of Apollo’s, Portea’s Nightingales, 1MG, HouseJoy, Stanplus and more such reputed partners that help Anvayaa deliver quality care.
Predictability of Services and Compassion of the Care Managers.
Digital Marketing on real-life events and testimonials has worked as the best growth hack.
Regular feedback and actions.
Anvayaa – Business Model and Revenue Model
The Anvayaa revenue comes essentially from Anvayaa subscriptions revenue through Anvayaa members. The annual membership pricing starts from INR 50K- to INR 200K- per year per family depending on the type of services needed by them.
Anvayaa – Startup Challenges
Anvayaa, even though being a social startup, still faces a fair share of challenges. Some of them being direct competition,continuous focus on innovation & new market strategies and customizing subscription models based on customer needs for increased customer acceptance. Also, not meeting planned customer acquisitions, devise customer referral programs, increasing scope by rapid expansion to other cities are some other challenges faced by Anvayaa.
Anvayaa – Funding and Investors
The Anvayaa funding is essentially bootstrapped. In March 2019, Anvayaa raised INR 1.5 Crores from the team’s friends and family.
There are various Eldercare startups in India, such as Life Circle Senior Services, Healers at Home, Nightingales, Care 24, Seniority, Athulya Assisted Living, SeniorShelf and Elder Ease.
Anvayaa – Advisors and Mentors
Mr. Shakti Sagar – Founding leaders of Hyderabad’s IT industry. He has been part of many start-ups since the 1970s. Also, he has been an ADP India Managing Director.
Anvayaa – Growth
Anvayaa is operational in Hyderabad, Bangalore, Chennai, and Mumbai (from April-1st, 2020) and planning to start operations in Mumbai and Vizag from July 1st -2020. It has revenue of INR 2.5 Crores in FY19.
Anvayaa has a userbase of over 800 subscribed members. Majority of clients of Anvayaa are IT professionals.
Anvayaa – Awards and Recognition
The following awards are backed by Anvayaa:
Awarded HYSEA best software product under the social impact category
Recognized as the Hy 10 most to be watched startup by HYSEA for the year 2019
Global Top 10 social impact sector at the City Preneurs-2019 Award Seoul, South Korea-the only international start-up platform in the world that focuses on building the capacity of young entrepreneurs to offer revenue-generating solutions that help solve urban challenges within the framework of the Sustainable Development Goals (SDGs)
Awarded Social Enterprise award by Action for India 2019
Awarded Best Start-up’s Pitch among 250+ start-ups across India, at E-Summit 2020 @IIT Madras
Anvayaa Kin Care bags the prestigious HYSEA Award 2019
Anvayaa – Future Plans
Anvayaa’s future plans consists of:
Expansion to new Metro cities and aggressive customer acquisition
Transitioning from being a reactive care provider to proactive care provider with the help of (New wearable technology for seniors)
Investing in wearable technology and moving to tier 2 and tier 3 cities enabling revenue generation.
Technology platform stability
Stronger partner ecosystem
Frequently Asked Questions – FAQs
What is Anvayaa?
Anvayaa is India’s only 360-degree, technology-enabled personalized senior care platform that offers a one-stop solution for all elder care needs. It is useful for NRIs living abroad to take care of elders.
How much does Anvayaa charge?
The annual membership pricing starts from INR 50K- to INR 200K- per year per family depending on the type of services needed by them.
Where is Anvayaa services available?
Anvayaa is operational in Hyderabad, Bangalore, Chennai and plans to expand further.
Company Profile is an initiative by StartupTalky to publish verifiedinformation ondifferent startups and organizations. The content in this post has been approved by the organization it is based on.
With all the awareness initiatives and the movements taking place in the field of mental health, we see people talking about it but we actually don’t see people understanding what in reality goes behind being mentally unhealthy. For those who’ve felt like, “so many people have told me to open up, but nobody really understands what’s going on”, Bani Singh and Drishti Gupta launched nowandme.com in 2018.
Nowandme.com is an online safe space that’s bridging the gap between people, their problems and someone who wants to hear them and lend a helping hand. This venture believes in the power of human experiences and the community. The aim of this company is to develop a community where people can share their experiences and emotions without the fear of being judged. Also, this portal publishes blogs and videos on the website to generate awareness about pressing issues like mental health.
It’s as simple as logging onto nowandme.com and pouring your heart out!
Now&Me has shared and displayed more than 4000 personal and heartfelt experiences. Meaningful, wholesome and sensitive interactions take place among the community every day. One can choose to post/respond anonymously as well. nowandme.com is a pace where you can truly be who you are. It is basically a form of kinder internet, where you don’t have to pretend to be someone you’re not.
nowandme.com lets you connect with strangers on a deeper level and allows you to heal, learn and grow through mixed experiences of individuals. It acts as a platform for people going through a rough phase in life and wanting someone to talk to. Even those who want to share their achievements and success stories can be found. It is a community that is growing with each passing day.
Now&Me is a glocal brand, which started in Delhi-NCR. It conducts various offline events and workshops regularly. The most recent one being on ‘Stress Relief’ at IIT-Delhi. Another event on ‘Social Media’ was conducted by the team at LSR. ‘Create Don’t Hate’ was organized at SelectCity CityWalk Mall in association with JustDelhiing. The team has also created offline no-judgment zones, talking circles, network therapy, and safe spaces to encourage catharsis and been an active part of activities like Drum Circle – Music Therapy and Art Therapy as well.
According to the WHO, “There is growing evidence of the global impact of mental illness. Mental health problems are among the most important contributors to the burden of disease and disability worldwide. 5 of the 10 leading causes of disability worldwide are mental health problems. They are as relevant in low-income countries as they are in rich ones, cutting across age, gender, and social strata. Furthermore, all predictions indicate that the future will see a dramatic increase in mental health problems.”
Founders of Now&Me and team
Bani & Drishti, Cofounders of Now&Me
Now&Me co-founders Bani Singh and Drishti Gupta are college friends. Both of them graduated from Lady Shri Ram College for Women, Delhi University in May 2019 with a degree in statistics. They officially started working together in February 2019, while in the last year of college. Bani mainly handles the creatives (content+curation) while Drishti looks into the technology, communications, and outreach. Usually, it is a bit of everything that the two of them need to pay attention to.
The Now&Me team also includes tech support staff and constant help from interns. They only recruit individuals who are passionate about the cause and can grasp the complexities and commitment required to run the organization. The team mainly hires in the field of web development, content creation and communications.
How was Now&Me Started?
The idea and inspiration for the company came to the co-founders after seeing the people around who were going through some or the other issues or problems in life, but were not able to find an outlet to let out their troubles. Drishti and Bani tested the idea amongst the peers in college, and their response was taken into consideration.
Now&Me – Name and Logo
Now&Me logo
Other than the obvious choice of domain availability, the name- “Now and Me” signifies being in the present with one’s feelings.
Now&Me was launched through word of mouth and social media while the co-founders were in college. Support from friends and families helped Drishti and Bani in giving the initial push to the brand. Regular offline events helped as well in building the brand identity. Everybody is going through something in life and everybody needs a shoulder to lean on. NowAndMe is that shoulder.
“To spread awareness among people regarding our product, we constantly share content on our social media pages and also upload informative blogs every week on the website, most of which are written by mental health experts. This has attracted more people and motivated them to share their feelings with us.” says Bani, co-founder of nowandme.
Now&Me – Startup Challenges
The biggest challenge for Now&Me is the long-standing stigma around mental health, that stops people from seeking help even when they know that it’s the right thing to do. Conducting safe, small talking circles in an attempt to encourage people to open up and own their feelings has proved to be extremely novel and successful in getting people’s attention.
Now&Me – Funding and Investors
NowAndMe has been bootstrapped and has not raised any funds yet.
Now&Me – Revenue Model
NowAndMe is a free platform and records no revenue.
Now&Me – Growth
nowandme.com gets over 10,000 unique visits every week, and has about 1000 registered users.
nowandme.com ranks amongst the best 10k websites in India (via Alexa Rankings)
Mr. Ankur Warikoo, former CEO, nearbuy.com is an esteemed supporter.
NowAndMe has conducted events on ‘Stress Management and Mindfulness’ in esteemed institutions such as Indian Institute of Technology, Delhi (IITD)
The co-founders say that while they want to keep the platform free, they also want to provide users with access to the right kind of knowledge and professionals. For this, they will be compiling different means of recourse available, such as online and offline therapy, 24/7 helplines and tele-counselling services, and workshops.
Now&Me – Future Plans
“Along with the sharing platform, we also aim to become the Yellow Pages for Mental Health in India.” Now&Me founder Bani Singh said emphasizing on the company’s future plans.
The long-term agenda is to integrate good professional help in the Now&Me platform along with its existing endeavors towards mental health and its affordability, availability and accessibility.
Company Profile is an initiative by StartupTalky to publish verifiedinformation ondifferent startups and organizations. The content in this post has been approved by the organization it is based on.
Gone are the days when one had to rely on word of mouth to find a good doctor, or when one had to stand in queues to book an appointment with the doctor. Thanks to the online appointment booking platforms, finding the best doctors is now easier than never before. Through these platforms, one can find doctors specific to one’s health problem and book appointment in clicks.
One such platform that is simplifying the process of booking an appointment with the doctor and diagnostic centers isDocttocare. Moving a step forward this Bangalore based startup even arranges for transportation of the patient to the clinic if required, thus making good quality health care services more accessible.
StartupTalky interviewed Docttocare founder Sugandha to learn further about this startup.
Docttocare is an online healthcare service provider. Docttocare provides its users information about the best doctors, clinics, hospitals and diagnostic centers. The platform also offers virtual walkthroughs of the ambiance to showcase hospitality and their facilities. It makes booking appointments super easy and assures the confirmation of online appointment through call, SMS or email. Docttocare launched its services in 2018 at NASSCOM Bangalore.
Docttocare is one of the leading healthcare online portals that enable users from non-metro cities to access and book an appointment with doctors and hospitals located in major cities. Docttocare app handholds the users through the entire process of identifying the right doctors/hospitals and scheduling appointments on the desired date. Docttocare covers everything from dentist, gynecologist, dermatologist, ENT, ayurvedic and homeopathy.
Docttocare is making lives easy for doctors too. Docttocare helps the doctors increase the visibility of the services provided by them, and also provides facilities such as seamless integration with online payment. It also lets the doctors view patient records from anywhere, remind the patients about the appointment and manage the clinic through Docttocare dashboard.
Global Appointment Scheduling Software Market
The global appointment scheduling market was valued at 160 million USD in 2017 and is expected to surpass 360 million USD by the end of 2023. Again, the doctor’s appointment booking software market alone is expected to grow at a rate of 16.56% for the next five years, i.e. till 2023.
Sugandha Agarwal is the founder and CEO of Docttocare
Founder & CEO of Docttocare
Docttocare is a single female founder company. Sugandha Agarwal is the founder and CEO of Docttocare. An electrical, electronics & communication engineer by qualification, Sugandha worked with reputed organizations like Infosys, Oracle and Google Maps before starting Docttocare.
I do everything except writing codes. Jokes apart, driving partnerships with hospital brands, building end-user acquisition strategies, spending time with product positioning, etc are key responsibilities, says Sugandha Agarwal.
Docttocare has 15 members of team right now and looking for expanding in a couple of months.
Docttocare – Name and Logo
The name Docttocare has been derived from ‘Doctor to care’.
Instant online ambulance booking – This feature allows the users to book an ambulance online instantly. Once booked, the user can track the live status of the fleet, the arrival time of the ambulance the expected time it will take to travel.
Blood Bank Facility – Lets users track the availability of bold groups with the hospital.
Manages health reports – Docttocare lets the users search, compare, evaluate and also share health record and prescription with doctors, thus making the platform user-friendly.
Simplifies the process of shortlisting a doctor or medical center – Docttocare allows the users to choose the best of doctors and clinics or hospitals based on ratings and helps the users in making an informed decision. It also provides a virtual 3D panoramic tour of the hospital thus making the users get a fair idea of the hospital or clinic even before visiting the place.
Docttocare also offers free cancellation and re-scheduling of appointments.
Docttocare has a simple commission – based revenue model. While the services are free for the patients, it charges a 10% commission from the hospitals.
Docttocare – Funding and Investors
Docttocare raised seed funding worth INR 4 Crore in May 2019.
Funding Date
Funding Stage
Funding Amount
Investor
May 2019
Seed
INR 4 Crore
Krishna Kumar Devnally
Docttocare – User Acquisition
Getting the initial set of customers required great effort. The Docttocare team roamed around Bangalore and enrolled the small clinics.
“We used to visit at least 20 clinics per day. After some time when we started getting revenue from appointments then we realized Tier 2 cities people are more keen to get treated by reputed doctors, and they need transport as well, which we tried to solve”, recalls Sugandha.
Currently, Docttocare is focusing on tier 2 and tier 3 cities to provide access to prime hospitals and connecting them with ambulance service and proving stay also.
Docttocare – Startup Challenges
Docttocare | Team Hustle
“Startup journeys are full of challenges, which to be honest, I didn’t realize before taking the plunge. Thanks to the media, who always show the shiny side of it. Keeping professional and personal life separate & fulfilling is one of the biggest challenges and I had to let one of them go for a few years.” said Sugandha.
Building the team, acquiring an initial set of customers/partners, honing her selling skills were part of the early days’ challenges for Sugandha. Besides, though she had a brief coding background and was able to keep up with the engineering/product team but being in sync with them fully took her some time.
Challenges like customer acquisition, revenue were there since day one, but Docttocare now has a qualified team to take care of these aspects. Another major problem was raising funds.
“Raising funds was the other (good) problem we solved. While starting up, I did not realize that I’d have the inherent disadvantage of being a solo female founder. I got my reality check, when one of the prominent angel investors with a massive following on social media, mentioned this fact bluntly to me. They didn’t even delve into business and rejected the deal outright. But being a female founder gives you additional strength (in terms of team management and creativity), which not many investors realize. Incidentally, I met with our investor/mentor a year ago and he decided to support us” narrates Sugandha.
Along with being the investor of Docttocare, Krishnakumar also plays the role of a mentor for the company. He is the Director of M-Power Solutions.
Docttocare – Growth
Through its excellent services, Docttocare has been successful to slowly gain trust from doctors and patients alike.
The company has enrolled all the major hospitals like Apollo, Manipal, Medanta and many more.
Docttocare is now getting around 300 + appointments per day.
4000+ medical tests have been done through Docttocare.
500+ clinics, 100+ hospitals and 2000+ doctors are registered with it.
Docttocare – Future Plans
Docttocare is planning to bring many positive changes in the healthcare scenario of India.
Emphasizing on Docttocare’s future plans, Sugandha said “I want to take healthcare in India to a much higher level. We have a dearth of doctors in this country and the patient count is undoubtedly increasing. People often ignore their minor health-issues, either due to lack of healthcare service or because of effort/cost that may go into addressing it.”
Awareness of health issues would be their next goal. How can they help you to be healthy without investing much? Something as simple as cutting refined sugar & unhealthy fat from the diet, eating your dinner early in the day, etc can go a long way in improving the fitness standard.
Making quality healthcare accessible to masses has been the company’s dream and they are very early in solving it. Currently, they have to move people to let them enjoy the benefits of high-quality services, but the eventual goal would be to send services wherever they are. Training local people on healthcare services, equipping them with the right tools and making them work under the supervision of qualified practitioners is the way forward.
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McKesson Corporation is an American company distributing pharmaceuticals and providing health information technology, medical supplies, and care management tools. The company had revenues of $231.1 billion in 2020.
McKesson is based in Irving, Texas and distributes health care systems, medical supplies and pharmaceutical products. Additionally, McKesson provides extensive network infrastructure for the health care industry; also, it was an early adopter of technologies like bar-code scanning for distribution, pharmacy robotics, and RFID tags.
McKesson Corporation is a healthcare supply chain management solution, retail pharmacy, community oncology and speciality care, and healthcare information technology company. The Company provides medicines, medical products and healthcare services by partnering with pharmaceutical manufacturers, providers, pharmacies, governments and other organizations in healthcare.
It operates through three segments: United States Pharmaceutical and Speciality Solutions, European Pharmaceutical Solutions and Medical-Surgical Solutions. The United States Pharmaceutical and Speciality Solutions segment distributes pharmaceutical and other healthcare related products and provides pharmaceutical solutions to life sciences companies. European Pharmaceutical Solutions segment provides distribution and services to wholesale, institutional and retail customers. Medical-Surgical Solutions segment distributes medical-surgical supplies and provides logistics and other services to healthcare providers.
McKesson – Logo and its Meaning
The McKesson logo is a great example of how a simple strict word mark can look modern and stylish.
Logo of McKesson
The brand’s logo is composed of its word mark and the slogan beneath. The key role in the logo design takes the colour palette. Its main colour is common for the pharmaceutical industry design blue. But it has a small and bright accent, which changes everything – an orange line under the letter “C”.
This colour accent makes the logo look fresher and contemporary, even though the typefaces used in the word mark and slogan are both very classic.
In 1833 Charles Olcott and his partner John McKesson founded Olcott & McKesson, a wholesaler and importer of botanical drugs. Twenty years later, with the death of Olcott and the addition of Daniel Robbins, the firm was renamed McKesson & Robbins. Over the next 100 years the company grew significantly by persuading other distributors of wholesale drugs to become its subsidiaries.
In 1967 the firm faced a hostile takeover by Foremost Dairies, being renamed Foremost-McKesson. The parent had no corporate strategy and began acquiring diverse businesses, from sporting goods to candy. In 1976, new executives worked to streamline its operations by selling low-profit units. They also reorganized it into four groups: drugs/healthcare, wine/spirits, foods, and chemicals.
The new leaders also aimed to redefine the firm’s “middleman” distributor role by making it more indispensable. They did so by offering data processing procedures that were essential for both customers and suppliers, enabling the company to act as part of their marketing teams. The value-added partnership was prized by small businesses that had difficulty competing with national chains.
The strategy made it a top wholesaler and led to annual profit increases of 20% on average. In 1979, it divested over one-third of its holdings to focus on retail and healthcare products. It also began acquiring much healthcare product distribution firms, including technology-related outfits, and shortened its name to McKesson in 1984. By 1990 it was the leader of the drug wholesaling industry.
McKesson – Mission
McKesson’s mission statement says, “To provide products, services and solutions of the highest quality and deliver more value to our customers that earns their respect and loyalty.”
McKesson – Business Model
McKesson is a distributor and provider of healthcare services and technology. The company operates two reportable business segments:
Distribution Solutions – Distributes generic and branded pharmaceutical drugs and other healthcare-related products, and provides practice management, clinical support, technology, and business solutions to community-based oncology and other speciality practices.
Technology Solutions – Provides enterprise-wide clinical, financial, patient care, strategic management, and supply chain technology solutions, as well as outsourcing, connectivity, and other services (including managed and remote hosting services) to healthcare organizations.
| Year | Amount | Change From Last Year |
| — | — | — | — |
| 2020 | $234.194B | +5.5% |
| 2019 | $214.319B | +2.86% |
| 2018 | $208.357B | +4.95% |
McKesson – Investments
McKesson has made 2 investments. Their most recent investment was on Mar 27, 2019, when Xealth raised $11M.
Date
Organization Name
Round
Amount
Mar 27, 2019
Xealth
Series A
$11M
Mar 29, 2017
SHYFT
Series B
$7.5M
McKesson – Acquisitions
McKesson has acquired 44 organizations. Their most recent acquisition was Echo on Jun 19, 2019.
Acquiree
Date
Amount
About Acquiree
Echo
Jun 19, 2019
–
Simplifying pharmacy, helping everyone get the medicine they need
Medical Specialties Distributors
Apr 25, 2018
–
Full service medical supply and biomedical equipment distributor
Well.ca
Dec 4, 2017
–
Well.ca is a Canadian online store for health, wellness, beauty and baby essentials
RxCrossroads
Nov 6, 2017
–
RxCrossroads Specialty Solutions is committed to connecting patients to therapy
CoverMyMeds
Jan 25, 2017
$1.1B
CoverMyMeds is a healthcare tech platform helping doctors and pharmacists complete PA and insurance coverage determination forms for drugs
HealthQx
Jul 12, 2016
–
HealthQx specializes in data analytics and decision support software to bring transparency to the healthcare industry
Vantage Oncology
Apr 4, 2016
$525M
Vantage Oncology, Inc., offers a comprehensive development, implementation and management solution for radiation oncology
Rexall
Mar 2, 2016
$2.1B
Rexall is a drugstore operator with a dynamic history of innovation and growth
Biologics
Feb 25, 2016
$1.2B
Biologics provides a patient-focused platform for managing the financial, emotional, and physical burdens of cancer treatment
UDG Healthcare
Sep 16, 2015
€408M
UDG Healthcare specializes in supply chain, packaging, medical, regulatory, and sales and marketing
McKesson – Competitors
McKesson top competitors include EMIS Group, Walgreens Boots Alliance, Owens & Minor, Henry Schein, AmerisourceBergen, Cardinal Health and Walgreens.
McKesson – Challenges Faced
Increasing complexity and growth in integrated delivery networks : The lines between care settings are blurring as hospitals integrate with medical practices, infusion centres and home care, to form sophisticated networks delivering comprehensive patient care. While the number of hospital mergers declined in 2018, mega mergers are the new standard. The need for business partners to help networks diminish complexity and streamline operations across the continuum of care has become increasingly important as leaders work diligently to do what is right for the patient.
Hospitals expanding speciality pharmacy footprint, swiftly : Speciality pharmacy has been a top trend for the past several years as utilization and drug spend have dramatically increased across healthcare. As hospital and health systems experienced nearly 20% growth in the speciality drug market in 2018, health systems continue to establish their own speciality pharmacies or expand their existing capabilities. Speed to therapy and ongoing patient support are still critical.
Out-of-pocket costs impacting patients and revenue : Speciality drugs have emerged as important treatment options for cancer and other complex diseases, but there can be significant access and affordability issues with speciality drugs. The cost of speciality medications and the increased adoption of high-deductible health plans (HDHP) have placed a higher financial burden on patients. As out-of-pocket costs increase – from higher costs or insurance denials – patients are more likely to abandon their treatment plans.
Finance and pharmacy leadership relying on data-informed decisions, not intuition : Pharmacy directors face increasing pressure from performance-based reimbursement and diminishing resources. To alleviate these pressures, pharmacists need to leverage data and analytics to reduce costs, help maintain a healthy bottom line and support quality patient care. However, not all health systems have the tools and resources to aggregate and sift through data in order to apply comprehensive, real-time analytics to deliver better care effectively while maintaining a healthy balance sheet.
A new strategic planning solution for oncology practices is now available to customers through McKesson’s Business Advisory Services, a team of experts dedicated to helping speciality practices solve financial and operational challenges through consulting, analytics and technology.
“Tremendous change is happening in the healthcare industry, especially in oncology,” said Catherine Swick, VP of Speciality Provider Strategy at McKesson. “While practices cannot control the future, strategic planning can help them prepare for what may come, while identifying opportunities to remain strong and viable. As an advocate of community oncology, we are excited to offer our strategic planning solution to our oncology customers as it will enable them to grow and thrive in a way that’s meaningful and valuable to their practices.”
McKesson’s strategic planning process helps practices create a vision for the future, while equipping them with short-term tactical planning to drive momentum and results. The comprehensive planning process starts with an analysis of the practice’s data, so the McKesson team thoroughly understands its challenges and opportunities and the practice has baseline metrics to guide its discussion and decisions. This is followed by a facilitated retreat with physicians and key staff to align on top priorities and culminates in a detailed three-year action plan for each initiative selected by the practice, providing the structure to make daily decisions that follow the larger vision.
This post has been approved by the organization it is based on.
The number of startups in the Indian health-tech space has further increased during the COVID-19 pandemic. Several innovative solutions were provided by the healthcare startups in containing the spread of the virus. One such leading healthcare company in India is SastaSundar.com. The company provides services in the areas such as Pharmacy, Wellness, and Diagnostics. SastaSundar was founded in the year 2013 by B L Mittal and Ravi Kant Sharma. Here is the company’s profile describing its journey through these years.
SastaSundar is a web portal that focuses on the wellness of the people by providing information and knowledge about the medicines and healthcare products that are being purchased. SastaSundar.com connects Independent Licensed Chemists to its customers to clarify their queries on the products. The orders are fulfilled only on confirmation of the associated Independent Licensed Chemists. The health-related services of the company include Medicine Substitutes, Health tools, Symptoms Checker, Infographics, and Health Profiles. The products offered are also of different categories such as Nutritional Supplements, Home Care, Ayurvedic, and Herbal products.
The founders of the company are B L Mittal and Ravi Kant Sharma. They have worked together for 16 years. Ravi Kant Sharma is the CEO and B L Mittal is the Executive Chairman of the company. Banwari Lal Mittal worked with Birla Corporation Limited for eight years and he is also a member of Chartered Accountants, Corporate Secretaries, and Costs and Works Accountants of India. Ravi Kant Sharma is also a member of Chartered Accountants and along with Mittal, he founded financial business services in the year 2000. The company now works with around 950 employees.
SastaSundar – Vision and Mission
The mission of the company is to provide genuine, high-quality products and offer greater services at lower prices. SastaSundar encompasses knowledge and digital connectivity in the convenient marketing of their products.
SastaSundar – Name, Tagline, and Logo
The phrase ‘SastaSundar’ denotes customers’ desire of purchasing high-quality products at a low cost. ‘Health and Happiness’ is the tagline of the company.
The company raised a revenue of Rs.218.53 Crore in the financial year 2019. The estimated annual revenue of the company is around $80M.
SastaSundar – Funding and Investors
SastaSundar has generated a total amount of $5M from Rohta Pharmaceutical in May 2017 through funding.
SastaSundar – Business and Revenue Model
The company uses a hybrid business model that combines the product offerings with digital updates. It uses both online and offline retail models with different payment options for the customers.
The leading competitors of the SastaSundar are 1mg, Netmeds, PharmEasy, Marketplace Ltd, CareOnGo, Medlife, and Apollo Pharmacy. SastaSundar stands ahead from its competitors with its sustained growth and updates according to the people’s needs.
SastaSundar – Future Plans
The company aims to expand its Pharma and Wellness services on a global scale by 2024 and also to create an impact on millions of lives with health and happiness.
Lakshya Singh
