Tag: health care

  • Healthcare Startups Helping Workplaces With Employee Well-Being

    Sometimes you are left wondering about the aspects that impact your productivity and mental well-being at your workplace. According to recent statistics portrayed by Microsoft study, about 58% of the leaders and 47% of the employees today in India report that they are drained out at work.

    So, how do the world’s leading giants discover the right balance between life and work? Employee well-being now encompasses mental health and overall growth, emphasizing flexibility in where, when, and how employees work.

    Irrespective of the size of the company having an awareness that employee well-being is the basic building block of a company and a sound and strong policy in order will enhance productivity while aiding the employees to develop the best habits and routines in the longer run.

    Today, we will discuss a couple of healthcare startups supporting their employees’ mental well-being through their effective tech-based solutions!

    CircleCare
    Visit Health
    Resonea
    The Pip
    Promiser
    Buffer
    NextJump
    Wellable
    Nova Benefits
    eKincare

    Top 9 Health And Wellness Companies

    Considering these tough times where we live today, taking good care of your health is significant. In the corporate realm, it tends to become the additional responsibility of the employers to ensure the employees’ proper well-being.

    With the growing costs of health care, even employees are searching for corporate wellness programs that help fight the battle between health hazards and leading a fitter life. A couple of workplace wellness providers offer emotional, physical, and mental health solutions. The leading ones are enlisted below after thorough research:

    CircleCare

    Startup Name CircleCare
    Year Founded 2016
    Founders Mizan Rahman, Michael Trader
    CircleCare - Healthcare Startups Helping Workplaces
    CircleCare – Healthcare Startups Helping Workplaces

    Several firms offer optional wellness activities for employees to get past their workplace for a while and perform exercises and other workouts to stay fit. The primary notion behind participating is not related to any physical activities but enhancing the productivity and engagement of the employees.

    CircleCare is a US-based firm offering a robust platform and the necessary tools to motivate employees to maintain healthier lifestyles through rewards and positive reinforcements. The active participants are challenging one another or even competing in teams facilitating an enhanced level of activities in building a team.

    Visit Health

    Startup Name Visit Health
    Year Founded 2016
    Founders Chetan Anand, Vaibhav Singh, Anurag Prasad and Shashvat Tripathi
    Visit Health - Healthcare Startups Helping Workplaces
    Visit Health – Healthcare Startups Helping Workplaces

    It is a healthcare startup that allows individuals to connect with doctors on the move while traveling at work. It aids the users with answering health-related queries being your healthcare assistant and a telehealth domain connecting to the healthcare specialists.

    It runs an app where the users can easily chat with their doctors or even request visits with consultant specialists while connecting over video and audio calls from the comfort of their homes and offices.

    Visit Health even claims to be a completely integrated, 360-degree main platform related to healthcare. It can aid the company in designing primary care, including the medieval services before the wellness and hospitalization solutions for the employees and their dependents.

    The app uses a holistic approach to smart data, engaging and guiding the users throughout their well-being journey around the four main pillars of a mental wellness program: physical, financial, legal, and emotional.


    Revolutionizing Patient Communication and Engagement with AI in Healthcare
    Explore how AI-powered tools are reshaping patient-provider interactions, enhancing adherence to treatment plans, and revolutionizing healthcare delivery.


    Resonea

    Startup Name Resonea
    Year Founded 2016
    Founders Ruchir Sehra and Sanjiv Narayan
    Resonea - Healthcare Startups Helping Workplaces
    Resonea – Healthcare Startups Helping Workplaces

    The studies note that employees are adversely affected by poor sleep health and fatigue, eventually impacting their performance. Restful sleep can impact the mental and physical performance and productivity of employees.

    Some employers are highly keen on the qualitative rest of the workers. Through the sleep programs held by the companies, employees can significantly enhance their wellness, irrespective of whether they are suffering from any type of disease or dealing with sleep disorders.

    Resonea is a US-based firm creating an online sleep-enhancement program and an app specifically designed to offer information, tools, and strategies to help in better sleep, a better lifestyle, and enhanced productivity. Furthermore, the firm even offers smartphone-based home testing to detect sleep apnea called “Drowzle”.

    The Pip

    Startup Name The Pip
    Year Founded 2021
    Founders Kathy Kaluhiokalani
    The Pip - Healthcare Startups Helping Workplaces
    The Pip – Healthcare Startups Helping Workplaces

    Wellness not only implies taking care of the body but also positively affects the mind. The mobile platforms and applications offer employees support for the challenges that involve depression, stress, and anxiety disorders. The users are then awarded periodically to set wellness goals and their accomplishments.

    The Pip is an Irish startup that allows people to visualize and manage stress levels. The startup system comprises an application that aims to de-stress, learn and re-focus to manage stress in a better way and a distinctive device with Bluetooth connection to detect if the individual is relaxed and focused and even stressed.

    The data points are influencing the effectiveness and scoring progress under this session. The app then starts responding to the transforming stress levels using visual and audio feedback.

    Buffer

    Startup Name Buffer
    Year Founded 2010
    Founders Joel Gascoigne
    Buffer - Healthcare Startups Helping Workplaces
    Buffer – Healthcare Startups Helping Workplaces

    Buffer is a firm that supports its employees in disclosing their emotions. They strongly believe in encouraging people and their authenticity to make themselves complete during work, and it means sharing the highs while supporting individuals in their lows.

    Joel Gascoigne, the CEO, openly shares that he had faced darker days and even tweeted regarding the times he had spoken to the therapist, which is a way to deal with the overwhelming senses. The firm is offering access to online therapists for the remote workforce and subscription fees to the health and wellness app, “Joyable.”

    There are resources such as Slack being used to discuss and share mental health resources. There is a greater emphasis on preventative means, including the introduction of “Unsick Day.” It is mainly the day which is dedicated to preventative care.

    NextJump

    Startup Name NextJump
    Year Founded 1994
    Founders Charlie Kim
    NextJump - Healthcare Startups Helping Workplaces
    NextJump – Healthcare Startups Helping Workplaces

    NextJump is an e-commerce company that strongly believes that their instances go ahead in proving that small companies should never become a hurdle to aiding employees’ mental and health well-being.

    In reality, wellness and health are one of the main basic principles of the business. Help gets offered under every attribute of fitness and health, including energy management, mental health, and nutrition. It aids the adequate breaks as the potential way for re-energizing and aiding people to work potentially well while returning to it.

    It offers healthier snacks. These employees offer an entire range of physical activities to get involved in and are encouraged to participate for about twenty minutes a couple of times a week. The emotional and psychological coaching programs are also offered with greater emphasis on being the best you can be.

    Wellable

    Startup Name Wellable
    Year Founded 2013
    Founders Nick Patel
    Wellable - Healthcare Startups Helping Workplaces
    Wellable – Healthcare Startups Helping Workplaces

    Wellable is the most comprehensive wellness provider empowering companies of every size to create engaging employee well-being programs.

    Working with employers, properties, and health plans across the globe, wellness now has active users across 35 nations. Wellable even has associates supporting the physical and mental health of the employees while strengthening the company culture and enhancing the main workplace productivity levels.

    Wellable now offers the most modular ecosystem of wellness services and technologies while allowing its clients to pick products that work the best for their companies. The main solutions included are multimedia educational content, an award-winning wellness program, and on-demand fitness and mindfulness classes. Wellable supplements its digital platform with onsite and virtual experiences.


    Top 18 Healthcare and Pharma Startups in India 2022
    The Healthcare industry is one of the most successful industries in India. Take a look at some of the most successful healthcare startups in India.


    Nova Benefits

    Startup Name Nova Benefits
    Year Founded 2020
    Founders Saransh Garg and Yash Gupta
    Nova Benefits - Healthcare Startups Helping Workplaces
    Nova Benefits – Healthcare Startups Helping Workplaces

    Nova Benefits is a Bengaluru-based company founded in 2020. It is a B2B tech-based platform helping companies to enhance employee well-being through wellness programs, daily fitness, health insurance, and mental health counseling programs.

    The team members are offered a single platform for accessing their company-offered benefits. It is a startup that consists of direct insurance broking licenses through the Insurance Regulatory and Development Authority, allowing it to offer businesses a combination of coverage and insurers.

    The client’s onboarded Nova team includes CoinDCX, Snapdeal, Zenoti, and Yulu. Nova rose to around $10 million under a Series A funding round led by the SIG or Susquehanna International Group, Titan Capital, Better Capital, Bessemer Venture Partners, and Multiply Ventures in September 2021. These assisted in expanding their customer success teams, product management, engineering in building a massive stack of wellness offerings on the platform, and sales.

    eKincare

    Startup Name eKincare
    Year Founded 2014
    Founders Kiran Kalakuntla, Srikanth Samudrala
    eKincare - Healthcare Startups Helping Workplaces
    eKincare – Healthcare Startups Helping Workplaces

    Corporate wellness and health programs mainly focus on supporting their employees in staying healthier, monitoring their health conditions, and preventing chronic conditions and potential diseases while reducing overall healthcare costs. It mainly includes fitness programs, health screenings, and preventative care.

    eKincare is an India-based company built on a robust platform powered by Artificial Intelligence with real-time health analysis. The platform offers their employers data regarding the well-being of the workers, actionable insights, and potential risks. Additionally, the system offers health-tech services, including e-pharmacy, online health checkup bookings, telemedicine, and more.

    The vision of these startups is to create a preventive, predictive, and highly personalized healthcare journey for the professionals to aid them in adopting a healthier lifestyle and empower the companies with technology and relevant data for reducing the overall health-related risks for their employees across the platform.

    eKincare has raised $15 million under Series B funding in the March 2022 round led by the Sabre Partners, Eight Roads, HealthQuad, Endiya Partners, and Siana Capital for accelerating the growth through branding and marketing along with the addition of products.

    Final Takeaway

    Although we believe data is the primary key to creating deeper insights, it is easily overwhelmed. Our primary ambition lies in creating the most comprehensive overview and offering actionable innovative intelligence for the partnership, investment targets, and PoC or the Proof of Concept.

    We understand that a majority of conditions and diseases drive healthcare costs to unsustainable levels, which are the ones that come out due to negative lifestyle habits. Consequently, the only solution is to take care of the employees while supporting them with the resources empowering them with self-assessments, and developing healthier habits with time.

    The availability of science-based and preventative mental health assessments is a ray of good hope for conscientious employees. These are the primary tools playing a huge role in creating organizations and teams that are healthier and highly resilient while offering them a greater competitive edge in times of uncertainty during the aftermath of this pandemic.

    FAQs

    What are the Top Health And Wellness Companies?

    Here are some of the top Health And Wellness Companies:

    • CircleCare
    • Visit Health
    • Resonea
    • The Pip
    • Promiser
    • Buffer
    • NextJump
    • Wellable
    • Nova Benefits
    • eKincare

    How to support staff wellbeing in the workplace?

    To support staff wellbeing, provide mental health resources, encourage work-life balance, offer regular feedback, and create an inclusive, positive work environment. Recognize achievements and promote open communication for a supportive culture.

    How do you engage employees in wellbeing?

    Engage employees in well-being by offering wellness programs, flexible work options, and a supportive culture that promotes work-life balance.

  • Prayag Hospitals Success Story – How they Provide Exceptional Care Without Exceptions?

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Prayag Hospitals Group.

    The healthcare industry in India is a complex and diverse sector that plays a vital role in the country’s economy and society. India has a large and growing population, and the demand for healthcare services is high. The healthcare industry in India consists of both public and private sector organizations, with the public sector providing a significant portion of healthcare services. The Indian government has made efforts to improve the healthcare system and increase access to healthcare for all citizens, including initiatives such as the National Health Policy and the National Rural Health Mission.

    There are total almost 30,000 hospitals in India. Thats 1 hospital for almost 47,000 people. Hence, the need for better hospital facilities and management is the biggest concern of Indians. One hospital that takes care of its patients in the best way possible is Prayag Hospitals Group.

    Prayag Hospitals Group is providing exceptional healthcare without exceptions and the CEO Pritika Singh has been a game-changer in healthcare.

    StartupTalky interviewed the CEO of Prayag Hospitals Group, Pritika Singh to know more about their vision, mission, Inspiration, business strategies and more.

    Prayag Hospitals Group – Company Highlights
    Prayag Hospitals Group – Vision and Mission
    Prayag Hospitals Group – Inspiration
    Prayag Hospitals Group – Key strategies for successful business
    Prayag Hospitals Group – Social work
    Prayag Hospitals Group – Challenges
    Prayag Hospitals Group – Operating locations
    India’s healthcare industry in the next 5-10 years
    Advice to the new industry leaders/entrepreneur

    Prayag Hospitals Group – Company Highlights

    CEO Pritika Singh
    Founded in 1999
    Industry Healthcare
    Website www.prayaghospital.in

    Prayag Hospitals Group | Homepage
    Prayag Hospitals Group | Homepage

    Prayag Hospitals Group – Vision and Mission

    Prayag Hospitals Group is focused on creating a chain of hospitals providing all treatments at the most affordable price for middle-class customers. Their short-term goal is to provide more jobs, which is also a part of their long-term goal.

    My long-term goal will be to create a chain or group of hospitals
    where poor and middle-class customers can walk in without any fear or burden of payment. We want to create such a noble image in the market, through a chain of hospitals where finance is not a concern when you are entering the hospital for any treatment. – Pritika Singh

    Prayag Hospitals Group – Inspiration

    Pritika was inspired from her parents. Her father is a renowned ENT and orthopedic surgeon, and her mother has always looked after the management and administration parts, so she got inspiration from them.

    When she was a child and her father used to do his OPD, Pritika used to look with curiosity at what he was doing. Her father used to sit with each patient for about half or one hour and explain to them every detail of the treatment or the disease. While she was growing up, she felt that the hospital and healthcare industry need to have such a system where one can give a lot of awareness to the customer which is lacking in the industry.

    I know a lot of people surf the internet nowadays before entering a
    hospital. By the time they see a doctor, they know a few terms, but they need proper guidance which only a specialist can give. – Pritika Singh

    The other side of the coin is people from underprivileged or poor socio-economic backgrounds, who are eligible for free health treatment but don’t know about the privileges or benefits they have got from the government. There are very few organizations that are spreading such awareness and theirs is one of them.

    Pritika’s parents are the first people with whom she shared her vision.

    Prayag Hospitals Group – Key strategies for successful business

    After joining the business, Pritika transformed the logo, tagline, and all other things that needed a rework because she wanted the brand to connect with her vision. The only strategy that they follow and are following till now is creating a one-to-one customer experience, giving a personal touch, and taking care that their service delivery or care includes Indian tradition and culture in doing business.

    To have a successful business, you also need to have a good working environment in your organization, and I make sure we specifically take care of the mental health of our employees. We try to create a personal repo with the employees so that they work in a comfortable and encouraging environment and perform better – Pritika Singh

    Prayag Hospitals Group – Social work

    At Prayag Hospitals Group, they have a special ward where they treat patients who are not very critical. They don’t charge doctor fees, nursing fees, or bed fees; only food and medicine costs are there. So, it becomes very affordable for somebody who comes from a poor socio-economic background and doesn’t have any benefit or support from the Government, or any medical insurance.

    Prayag Hospitals Group – Challenges

    At the beginning of her journey, she faced a challenge within the organization as the employees or staff were already working as per the vision of her parents, and then she entered with a different vision. A lot of people were not comfortable and had little belief in her. They thought that her vision is not complete or feasible or that what she is talking about is not practical. However, when you have belief in yourself, you can make others believe in you too.

    Another biggest challenge that I faced was in the form of typical stereotypical thinking that if your parents are doctors running a hospital, you also need to be a doctor to run the business. So, my parents took some time to gain that level of trust in me as I was from a management background. Despite a lot of rejection of my vision and ideas, in the beginning, I was able to build that trust with my employees as well as my parents. Another challenge that you face being a newcomer in the industry, and being ayoung woman is that people in the industry look at you with doubt. They havetheir own assumptions, but if you are confident about your capabilities, you canovercome every obstacle, and stereotypes and bust myths. – Pritika Singh

    Prayag Hospitals Group – Operating locations

    The hospital’s operating location is in Noida and Greater Noida, and they are also planning to come up with a hospital in West UP and Uttarakhand. They are also planning to expand their operations in Middle Eastern countries for their specialized branch – the department of holistic healing — where they talk about mental health. They work on mental health because India is a hub for the same.

    India’s healthcare industry in the next 5-10 years

    Pritika believes that the healthcare system is already in place, and it has seen a dynamic transformation in the COVID-19 pandemic recently. Digitization in healthcare has taken hospitals, even in tier 2 or 3 cities, to another level. However, there is a need to create more beds and encourage youths to enroll themselves in studying or choosing a career in the healthcare industry. The reason is that when thinking of increasing the beds, there is also a need for manpower to attend to more patients in the form of paramedical staff, support staff, doctors, and nurses. In addition, she thinks more hospitals should be introduced in smaller towns and cities so that people from these underserved areas can also get quality treatment.

    The healthcare sector is set for robust growth in the next 5-10 years, with the industry expected to reach a size of $50 billion in the country by 2025.

    The Government is working on all strategies to revolutionize the sector in the next few years by focusing more on innovation, technology, and R&D. She thinks this will help all those involved in the hospital industry by being able to offer more advanced forms of treatment and medication at an affordable cost. At the same time, the technological disruption in the industry cannot be ignored, considering the dramatic rise of telemedicine during the pandemic and the introduction of new-age technologies like AI and virtual/augmented reality.

    Advice to the new Industry Leaders

    The advice that I would like to give to newcomers is that healthcare
    is a noble industry where you can earn money and give back to society. Do not consider this industry only for making profits as we are engaged here 24X7 with the customers’ emotions along with the emotions of the staff, doctors, and all those who are involved in the business. We must have that noble vision when we are entering this industry. In the end, I would like to say that for an entrepreneur, your energy also counts. You have to match a high-vibration frequency environment, so you have to have that dynamic character with very high energy in order to sustain the business. If you can leave your comfort zone and are ready to work in a dynamic, fast-paced environment, then you can consider this field as an entrepreneur. – Pritika Singh

    Conclusion

    For an entrepreneur, energy also counts. You have to match a high-vibration frequency environment, so you have to have that dynamic character with very high energy in order to sustain the business. If you can leave your comfort zone and are ready to work in a dynamic, fast-paced environment, then you can consider any field as an entrepreneur.

    FAQs

    Who is the CEO of Prayag Hospitals Group?

    Pritika Singh is the CEO of Prayag Hospitals Group and she has been a game-changer in healthcare.

    When was Prayag Hospitals Group founded?

    Prayag Hospitals Group was incorporated on June 20, 1996.

    Where is Prayag Hospital located?

    Prayag Hospital is located in Sector 41, Noida, Uttar Pradesh 201301, India.

  • Top 4 Marketing Strategies of Cure.Fit [Case Study]

    Cure.Fit is a health and wellness startup based in Bangalore founded in 2016 by Mukesh Bansal and Ankit Nagori. However, the latter left the company in October 2020. Cure.Fit distinguishes itself from other players on the market by using a mix of online and offline platforms to direct its preventive health philosophy through interaction, coaching, and delivery.

    The company initially started at HSR, Bangalore with one fitness center. Today it operates more than 100 centers in the city of Bangalore and has also expanded to other cities.

    The multiple services of Cure.Fit, including Eat.fit meal delivery has hooked millennials to healthier habits and food. The mobile application that Cure.Fit offers has an integrated framework that promotes healthier lifestyles and mental health.

    After a rebranding attempt, Cure.fit has changed the name of its “Cure.fit” app to “Cult.fit”, as of May 11, 2021. Cure.fit has turned into a unicorn startup, valued at $1.56 bn, on November 10, 2021, thus becoming the 36th unicorn in 2021 and 77th unicorn overall in India. The company was reviewed as a unicorn after a cross-selling deal with Zomato, where the fitness brand acquired the fitness arm of the foodtech giant, Fitso for $50 mn and infused another $50 mn.

    Cure.Fit Business Model
    Marketing Strategies of Cure.Fit
    Expansion Plan of Cure.Fit
    A Look at the STP of Cure.Fit
    How does the brand engage its users?
    Acquisitions of Cure.Fit
    Campaigns of Cure.Fit
    Customer Feedbacks of Cure.Fit

    Cure.Fit Business Model

    Being a health-tech startup, Cure.Fit has rather witnessed an exciting and unique journey whether it is the funding or the expansion of the company, which we will discuss later on in this article when compared to that of other health-tech startups of the country.

    The company’s funding was always deeply rooted, which began with the rounds of biggies like Axis and HDFC and was complemented with Flipkart, Myntra, and the latest round where the company raised around $75m from Tata Digital. The brand has successfully raised over $479.6M in a total of around 10 funding rounds. Furthermore, Cure.Fit has also acquired a handful of companies like Tribe Fitness, a1000Yoga, and Kristy’s Kitchen, which helped in further expansion of the brand. Its recent acquisition was TREAD.

    With its innovative marketing plan that comprises unique campaigns and other promotional ventures, the company is now operational with more than 180 fitness centers across the country.

    At the core of the vision of Cure.Fit lies holistic health and well-being, which the brand wants to make easily accessible to people all around the nation. To make it possible Cure.Fit has an unshakable focus on the mind, body, and nutrition of their consumers and others.

    Though the original business model of the company mainly focused on gyms, healthy foods, and health clinics, their model also included online/digital fitness sessions after the pivot, which is effectively leveraged after the COVID-19 outbreak. To sum up the business model, it consists of four pillars or platforms that are built to empower a healthy lifestyle. Cure.fit also has a mobile application that offers an integrated platform to bring in healthy lifestyles and holistic cure, concerning fitness, food, and mental well-being:

    Cult.Fit

    With the assistance of the best class trainers and group workouts, this section of Cure.Fit is built to make exercise enjoyable and easy. It can be done as a group class at a Cult.Fit center and at home with the help of DIY videos.

    Cult.fit became a popular fitness brand over the years and no less than a market leader that was synonymous with success. As a result, Cure.fit had further aimed to expand their own brand under a single, popular banner, “Cult.fit”. Cure.fit now has been rebranded as Cult.fit, effective from May 11, 2021, onwards.

    Cult.Fit had acquired Gold’s Gym by picking up a majority stake in F2 Fun & Fitness India Pvt Ltd.

    Mind.Fit

    This section includes mental fitness solutions. It provides different practices such as yoga, meditation and care. Whether it’s stress and anxiety management, better sleep quality or focus improvement, or combining your body-mind, there are many formats to suit the needs of the users.

    Care.Fit

    By providing physician consultation in its health centers via video conferencing. This platform provides basic health care needs. It provides high-quality facilities such as in-house pharmacy and medical services, health monitors, ultrasound systems, ECGs and diagnostic test packs.

    Eat.Fit

    This platform offers fresh and delicious food which is nutritious and is prepared with special care to keep it healthy. There are a range of food and menus to choose from when offering healthy and conservative-free items.

    Cure.fit acquired the 10th position in the highest funded startups in 2018. However, Eat.fit was declared a separate entity after it spun off its parent Cure.fit on October 1, 2020. This was done because of the rising demands, as mentioned by Cure.fit. Varun Dhawan is the face of the flagship brand of Curefoods, Eat.fit.

    Highest Funded Startups in India 2018
    Highest Funded Startups in India 2018

    12 Reasons Why You Would Open a Fitness Startup in 2020
    Health and fitness is the biggest treasure for every person. Without it, allother treasures like wealth, or property is nothing more than a heap of dust.Imagine you have lots of money and an enormous property but you are so ill thatyou can’t even stand or move. What will be the need for that weal…


    Marketing Strategies of Cure.Fit

    Content Marketing

    In a very short time, Cure.Fit has attracted a large number of viewers because they answer consumer questions and link consumers to the brand. Cure.Fit creates material such that influences consumers to buy their services.

    Social Media Marketing

    Cure.Fit wins the people’s hearts through its committed sharing of content. Cure.Fit exactly understands who its customers are and produces persuasive content.

    Cure.Fit aims at reaching people who want to lead a balanced and fit lifestyle seriously with 3.5 Lakh followers on Facebook and Instagram. It uses the platform to provide up-to-date information, to submit invitations for events, posts, imaginative posts, tips and recipes for healthy food and drinks, customer reviews, etc.

    Offline Marketing

    Along with leveraging the cutting-edge technologies to gear up their marketing initiatives embracing the digital ways, Cure.Fit has also made space for marketing offline as well. The company has opted for active radio channels where they assign their fitness experts to conduct talk sessions.

    Influencer Marketing

    Cure.Fit has developed a strategy for influencing the promotion of its releases to promote new goods. The brand collaborated with many inspiring figures from around the world, including Hrithik Roshan, Milind Soman, Tiger Shroff and Sindhu, as well as other prominent athletes. Hrithik Roshan has also signed a five-year agreement with his brand ambassador Cure.Fit.


    Lo! Foods: Don’t Compromise On Taste For Health
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. Taste and health never seem to go hand in hand. The Indian diet, especiallysnacks, are full of c…


    Expansion Plan of Cure.Fit

    Cure.Fit has witnessed a considerable growth in the health and wellness sector in the past years and it gets a renewed boost with Tata Digital signing an MoU to invest up to $75 million on June 7, 2021. Mukesh Bansal, Founder and CEO of Cure.Fit will join Tata Digital as President, according to the strategic deal that both the companies are looking forward to.

    The expansion plan of Cure.Fit as clearly laid by the company includes:

    • Introducing a ready-to-eat category
    • Bringing a whole new range of workout apparel and equipment
    • Introducing the facility of online doctor consultation
    • Help in the consultation of super-specialists online for you and your family
    • Reaching 20 cities encompassing 200 outlets in 2022

    A Look at the STP of Cure.Fit

    Cure.Fit segments its buyers to urban and rural divisions where their users range from kids and youths to adults.

    The main target consumers of Cure.Fit is based out of urban cities and metros, mostly belonging to higher income groups and aged between 20-40 years.

    Cure.Fit as a brand is positioned as a fitness brand that promotes “healthy body, mind, and soul.”

    How does the brand engage its users?

    Cure.Fit has seen a successful run engaging a considerably large band of consumers throughout the years. The 3 main methods that Cure.Fit adopt to engage its users:

    • Gamification – Cure.fit has a unique way to encourage its users to display their badges and weekly ranks to their friends.
    • Buddy workout – Cure.fit believes in spreading their business by word of mouth and has a keen affinity towards the “kid next door.”
    • Fitter families – Cure.fit encourages families to come on board and keeps them motivated with the help of interesting programs like super family of the week.

    Acquisitions of Cure.Fit

    Cure.fit has acquired over 14 companies to date. Cure.Fit acquired Urban Terrain on December 20, 2021, and then it acquired Gold’s Gym on February 14, 2022, which was the last acquisition of Cure.Fit. Here are some of the other major acquisitions:

    Acquired Company Name Acquired Date Price
    Gold’s Gym February 14, 2022
    Urban Terrain December 20, 2021
    OneFitPlus December 20, 2021
    RPM Fitness December 20, 2021
    FITSO November 11, 2021 $50 mn
    TREAD June 10, 2021
    Fitternity February 9, 2021
    Onyx January 18, 2021
    Rejoov April 12, 2019
    Seraniti November 20, 2018
    Fitness First India Pvt. Ltd May 22, 2018

    Campaigns of Cure.Fit

    #FORTHELOVEOFFIT

    Cure.Fit breaks the barrier and allows people to share their health in the most enjoyable way. It provides a unique offer that includes physical, emotional, and dietary fitness. The film aims to demonstrate the full range of deals from the cure.fit app, which also tries to get people to think fitness is more open and fun.

    This campaign shows that Cure.Fit will benefit you if you don’t feel well and are not prepared to attend a physician.

    #CULTLIVE

    The aim of this campaign is to demonstrate that cult trainers are dedicated to your health and fitness and encourage you to enter the app for a live workout.

    Customer Feedbacks of Cure.Fit

    Cure.Fit has been largely successful in onboarding new customers and retaining their old ones, and has ended up being recommended by a large group of customers. Cure.Fit allows unlimited pauses in between the challenges that the company presents its users. This has contributed largely to the successful streak of customer retention that the company boasts of!

    With its successful branding, quality products and services, and innovative motivational ventures it has been seen that 90% of their cult users recommend the classes to others. Furthermore, it has also been seen that 60% of the total users renew their subscriptions.

    Conclusion

    Mobile apps drive the world today and people really rely on them for everyday work. Apps like Cure.Fit try a lot harder to interact with people and completely change their lifestyle in these tough periods of social separation. Cure.Fit has used its marketing strategy in a way that the their consumers respond.

    FAQs

    Who owns Cure.Fit?

    Mukesh Bansal and Ankit Nagori are the founders of Cure.fit.

    When was Cure.Fit founded?

    Cure.fit was founded and launched in 2016.

    Who are the target audience of Cure.Fit?

    The target audience of Cure.fit are people from the urban population who are between 20 years to 40 years of age.

    Are Eat.Fit and Cure.Fit the same?

    No. Eat.fit was previously a subsidiary of Cure.fit, but was declared an independent entity in October 2020.

  • How Indian Employers Can Help Provide Better Mental Health Care to Employees

    The article is contributed by Marut Bhardwaj – Country Head, Potential Project.

    Compassion is the willingness to improve the lives of others around you.

    Rather than merely providing the bare necessities to keep employees happy and productive so that the company can make more money, a compassionate leader wants to help them thrive. In addition to having a long-term vision, compassionate leadership requires wisdom in directing the organization towards a human way of working and taking necessary initiatives to guarantee employee well-being in the present moment.

    Traditional business KPIs are no longer enough in an era of increasing healthcare awareness. India’s working-age population is rapidly approaching 500 million people. Each of these workers will expect that their employer will cover the majority of the costs of their own and their families’ medical care. What was formerly considered a nice-to-have perk by certain companies is now considered a must-have.

    Since good healthcare is employees’ need, giving appropriate attention to employees’ physical and mental health, therefore, is a big part of compassionate leadership. Especially in this era, where yet another wave of the pandemic has clocked in, leaders have a critical role in helping their employees navigate the turbulence of COVID-19.

    The importance of employee healthcare for organizations
    What measures can leaders take to improve employee health
    Conclusion

    The importance of employee healthcare for organizations

    Your employees’ health and well-being is not just helpful to them; it generates an efficient and productive working environment that benefits your organisation at large.

    Health-related absenteeism and rising healthcare expenditures provide a persistent problem to companies. Employers in the United States, where health benefits are prevalent, pay $575 billion a year in health care expenditures due to poor employee health. Employee absenteeism, chronic ailments that limit production and workers’ compensation are all contributors to this expense.

    To be clear, these absences are not solely a result of disease. Poor physical and mental health can lead to a host of problems, including high levels of stress and burnout, as well as a lack of motivation and enthusiasm on the part of employees. In 2019, the World Health Organization predicted that between 2012 and 2030, mental health disorders in India will cost the country a whopping $1.03 trillion in economic losses.

    Thus, employee health and productivity are linked: Healthier minds and bodies lead to greater levels of optimism, originality, and drive. Care for your workers means:

    • Employees who feel cared for and valued
    • Increased motivation and fulfilment in the work place
    • Reduced absenteeism
    • Retention of employees
    • A positive working environment with constructive interactions between employees and managers

    What measures can leaders take to improve employee health

    After the outbreak of the pandemic, many leaders have started including additional advantages at the workplace, such as primary healthcare, regular testing and wellness programmes. Leaders have realised that small changes can go a long way toward making the workplace a healthy and uplifting place to work. Here are some more measures they can employ in pursuit of the same goal:

    Encouraging your staff to participate in health and wellness initiatives.

    All facets of an employee’s health are considered in an integrated wellness programme, which can include PTO, focus workshops, yoga sessions. These programmes encompass physical, mental, as well as emotional health of the employees. Providing annual employee health screening tests to make your employees aware of underlying health issues and help them avoid larger health problems in the future is also a part of these initiatives.

    Such initiatives can lead to an 80% enhancement in organisational performance if done correctly. Though these initiatives may appear more complex to integrate into the workplace, the expense of unhealthy personnel is ultimately a greater problem.

    Build a culture of health

    Encourage your employees to exercise on a regular basis. Motivate them to join jogging clubs, gain access to gyms and other facilities, or just make little daily decisions that benefit their health, such as taking the stairs instead of the elevator.

    Provide enough room for your employees to breathe and be present. Access to natural light, comfortable office seats, and ergonomic workstations all help to keep your staff engaged and healthy.

    Leaders must create a work environment that promotes mental health through compassionate leadership, frequent breaks, one-on-one conversations, and other such measures.


    Challenges in Scaling Mental Health Startups [Experts View]
    Read the views & opinions of Industry experts on the challenges faced in scaling mental health startups in India.


    Incorporate mindfulness into your wellness programmes

    When it comes to a more comprehensive approach to your company’s employee health programme, mindfulness is a good place to begin.

    Despite the fact that mindfulness isn’t difficult to develop or practise, it might be tough for novices to know where to begin. An ideal starting point is a company-sponsored course in mindfulness, meditation, or yoga.

    It is possible to practise mindfulness in any setting, including a cubicle, a desk, or even a conference room. Leaders can also engage workers by including some mindfulness exercises into their next meeting or outing or directing them into some easy breathing exercises or yoga positions at the end or beginning of a meeting to help them focus.

    Conclusion

    It’s common for firms and organisations to be unsure of how to identify and cultivate a compassionate leadership style and workplace culture. By focusing on their employees’ most basic need – good health – they can kickstart the transformation to a compassionate workplace.

  • How are the chances of Women Leading Industries like Healthcare, Science, and Technology?

    This article is contributed by Ms. Pritika Singh, CEO, Prayag Hospital & Research Pvt. Ltd.

    Despite the sword of Covid-19 hanging above our head and living with our ‘new Normal’, 2021 saw some revolutionary change in the startup industry all over the world. Almost every industry experienced a boom in a number of successful startups throughout the year. In this run, India is not far away. In fact, the year 2021 turned out to be a substantial one for Indian start-ups and entrepreneurs. India saw a monumental rise of 46 businesses that achieved unicorn status. Out of the total, 95 unicorns so far in India, 44 achieved that status in 2021 only.

    Women Entrepreneurs in India

    This news deserves a massive celebration, and the fact that India now has 13 female unicorn founders, 8 of which joined the list in 2021, makes the deal even sweeter. The path paved and led by the likes of business stalwarts like Kiran Mazumdar Shaw (Chairperson of Biocon), Indra Nooyi (former Chairperson and Chief Executive Officer of PepsiCo.), and Falguni Nayyar (founder and CEO of Nykaa) is attracting more women business leaders to lead from the front and it is just the start.

    Representation from names like Gazal Kalra (Founder of Rivigo), Ruchi Kalra (Founder of OfBusiness), Saritha Katikaneni (Founder of Zenoti), Ruchi Deepak (Founder of ACKO Insurance), Rashmi Verma (Founder of MapmyIndia), Garima Sawhney (Founder of Pristyn Care), Kavitha Subramaniam (Founder of Upstox), and Upasana Taku (Founder of MobiKwik), has proved that women entrepreneurs are here to stay. Not only that, but they are also shattering glass ceilings and carving a niche for themselves in industries like healthcare, science, and technology, the industries that are mostly populated and usually associated with men. These are still only the names of some female unicorn founders; thousands of stories are still untold of the women who are redefining businesses in these segments in their own way.

    Struggles that Women Entrepreneurs Faces

    The breakthrough of these women entrepreneurs is the much-needed silver lining, but this transformation is far from its completion yet. There is still a long way to go. And now that we are celebrating this breakthrough of sorts, it makes sense to underline the hardships and struggles that woman entrepreneurs face at large.

    Societal Challenges

    The societal design has kept women from stepping out of their homes and taking professional responsibility for the longest time. Despite all being said and done, when a woman eventually steps out of her home to work, her journey is quite distinguished from their male counterparts. Literary legends like Maya Angelou have also raised such issues of motherhood, marriage, and the challenges of being a working woman in society. Men have the liberty of switching off from their work after and before office hours, but sadly, women are devoid of that option. When a lady chooses to work at a job or a business, they meet an exclusive set of challenges. These include taking care of the home as well as their professional responsibilities. Such systematic design ends up burdening women even more instead of liberating them. There is always this added onus of striking a work-life balance and navigating home and office responsibilities onto these women. Despite all challenges, if we are witnessing so many women entrepreneurs and leaders on the rise, it proves that they excel at tackling them.

    Less of Capital

    When it comes to women founders, discrimination still exists in the form of the financial aid that they receive. Though women have proved themselves time and again to be as capable as their male counterparts in all respects in terms of businesses, the investors still find it difficult to believe they can lead an organization and this disbelief often leads to diminishing funds.

    Reduced Support and Mentorship

    Support from advisors and mentors always proves to be effective when it comes to business. However, as far as the women founders are concerned, they were still underprivileged in terms of the support they receives from advisors. According to the last survey, over 48% of the female entrepreneurs stated that the lack of support was prominent during their career and this lack of advisors restrained their growth massively.

    Lack of Networking Opportunities

    Women are always underestimated in every section of society even in this very millennia that we are living. This is why they seem to be forever lacking in networking opportunities and are always kept aside from their male counterparts. A proper network in the field of business or rather the lack of it can certainly set two persons wide apart.    

    Pressure from All Sides

    Time and again, the debate surfaces that a woman has to work twice as much as their male peers to attain even remotely comparable recognition, remuneration, and other perks. They must prove them constantly, which pushes them to work harder. As a result, they have no other option but to give their best every single day. Women also excel at taking criticism and feedback. They are also better at multi-tasking, listening, and observing. Such qualities combine to make these women excel at their work in several aspects.

    Women Leaders in Different Sectors

    It is the result of these qualities, perseverance, and passion that has established these ladies as leaders. Today, women are breaking the barriers of traditional moulds and making their names in medicine, technology, healthcare, and science. The women are now redefining the rules of the game. Better yet, they are even deciding the new rules by themselves.

    The camaraderie amongst the female workforce and a commitment to supporting each other is what’s helping them emerge out as the real champions. A doctor, lawyer, scientist, teacher, entrepreneur, or any role, the ladies are here to stay and lead the game from the front. We should not be surprised if 2022 presents 30 female unicorn founders instead of the current 13, especially since we have witnessed the event once.

    Conclusion

    It doesn’t matter what type of industry it is going to be, women leaders are going to conquer them all and they have already started to spread their wings in almost all of them. It’s just the beginning of something great and we will witness the rise of some of the greatest women entrepreneurs in the coming years. Here, one thing is for sure that the women, as they are and always have been on the receiving end of the brunt, will be coming out as more seasoned and indomitable players in the long run.  

    FAQ

    Who is the Most Successful Woman Entrepreneur in India?

    Vandana Luthra, the founder of VLCC is said to be one of the most successful woman entrepreneurs in India.

    Who is the First Woman Entrepreneur in India?

    Kalpana Saroj is said to be the first woman entrepreneur in India. She is the Chairperson of Kamani Tubes.

    Who is the Youngest Female Entrepreneur in India?

    Aditi Gupta, the founder of Menstrupedia is one of the youngest female entrepreneurs in India.

    How many unicorns in India have Women Entrepreneurs?

    Currently, around 13 unicorns in India have women entrepreneurs leading them.

    Which Indian startup achieved its unicorn status in 2021 and is led by a woman?

    OfBusiness is a startup that joined the unicorn club in 2021 and is led by a woman.  

  • What these Entrepreneurs are targetting to achieve in 2022?

    This article is contributed by the multiple entrepreneurs from different fields.

    While starting a business, your prime goal is to make it a success and reach the top, no matter what. Amidst this, there are other aims as well that entrepreneurs set and plan to achieve, they can be long-term as well as short-term but they are the stepping stones that help in reaching your prime goal. These aims can literally change the direction of your business and it wouldn’t be wrong to say that, one must be very careful while setting them.

    In this article, some of the entrepreneurs shared their goals for 2022. So, without any further ado, let’s get started.

    Rohit Sahni | CEO & Founder, WK Life

    Rohit Sahni | CEO & Founder, WK Life

    In 2022, we all are set to expand aggressively by opening new stores and our target is to open 50 more outlets this year. To achieve the same we have started to manufacture our own products and about 30% of our products are made in India. With the help of the franchise partners, we are also trying to set up our own factories in India. First, we will start with North India and then we will go towards the south in the later stage of the year. We are continuously working on maintaining and improving the quality of the products so that we can make our customers happy and satisfied.

    Shyatto Raha | CEO & Founder, MyHealthcare

    Shyatto Raha | CEO & Founder, MyHealthcare

    Our main motive is to democratise healthcare and make it available for everyone. Our partner network of healthcare providers is scheduled to cross over 100 speciality hospitals by March 2022. We have a clear motive this year and that is to expand our service and provider network across Tier 2 and Tier 3 cities of India. We are also looking forward to plans to continue our expansion into Asia, the Middle East, and Africa.

    Abhinav Mital | Founder, The WorldGrad

    Abhinav Mital | Founder, The WorldGrad

    2021 laid the groundwork for growing the category of online or hybrid study abroad programs. As a pioneer and leader in this space, we want to put this category of programs on the consideration set of overseas education aspirants.
    This would require demonstrating success stories of our current students and spreading awareness amongst school students, admissions counselors, and the larger study abroad eco-system.
    The WorldGrad has already built a team of 50 people to support this mission and will scale this to over 150 people throughout 2022. With significant investments in student experience, admissions, and support. In 2022, The WorldGrad will also become the first provider of virtual internships to our students that will allow them to get work experience in a country of choice while they study online with us.

    Ankur Singh | CEO & Founder, Witzeal Technologies Pvt. Ltd

    Ankur Singh | CEO & Founder, Witzeal Technologies Pvt. Ltd

    While gaming technology advances, I believe that innovation and personalization of experiences are the game-changers. We, at Witzeal, intend to incorporate them into our platform such that our gamers can have a richer gaming experience and connect with billions of players across the world who speak the most popular gaming language.

    Himanshu Arya | CEO & Founder, Grapes

    Himanshu Arya | CEO & Founder, Grapes

    The Pandemic is the reason why the digital growth in the advertising and marketing industry has accelerated. In the last one and a half years, marketers are backing on creativity, digital, and data- all with the help of technology. The A&M industry is on a trajectory of growth. Our motto for 2022 will be to expand into newer markets and acquire new clientele. We can achieve this when we continue to deliver remarkable work to our clients. It is the uncompromising quality of work that will echo our expertise among the leading brands, convincing them to initiate a collaboration with Grapes. Hence, satisfaction plays an inordinate role in the functioning, abiding by our ideology to achieve recognition through our work.

    Apu Pavithran | CEO & Founder, Mitsogo

    Apu Pavithran | CEO & Founder, Mitsogo

    Mitsogo recently launched its partnership with reputed companies like Cloudflare and Traced App. We are now aiming to expand the partner network: which means establishing new partnerships with many more technologies as well as adding new channel partners. Multiple new partnerships are currently next in line and are expected to be launched soon. In terms of company growth, we are expecting to double the employee workforce and for that, we are aggressively hiring from the reputed colleges across India. Moreover, the company is all set to launch the next product, Hexnode Do, a SaaS app management platform that will provide a unified platform to manage and secure different SaaS applications.

    Vatsal Agarwal | Founder, The Baklava Box

    Vatsal Agarwal - Founder, The Baklava-Box
    Vatsal Agarwal – Founder, The Baklava-Box

    Our main goal for 2022 would be to adopt an omnichannel model. Currently, we have one retail outlet and three counters in Nature’s basket outlets. We plan to expand this to five retail outlets and 15 counters across Nature’s basket stores. We have been trying to get to experiment with their holiday gifting with our gift hampers and that has been a great impetus for people to try our products. We are trying to come up with more innovative ways to try our products plus making more people aware of Mediterranean sweets is also a goal, for this year.

    Nishant Behl | CEO & Founder, Expand My Business

    Nishant Behl | CEO & Founder, Expand My Business

    2022 is going to be a very important year for us. In terms of strategic values, we are looking to expand our operations in the GCC region and establish our firm presence in its market. The Middle East has several opportunities for providing digital services and can help us achieve our goal of increasing our revenues by 200% and having an overall 3X growth. We also plan to onboard many more vendors from tier-3 and tier-4 cities to create more opportunities and generate more business for the Indian digital service providers.

    We are planning to undertake a massive hiring spree for the same. This can help us achieve our targets for 2022 and increase our sales manifold. With Blockchain and Cryptocurrency gaining impetus in the market, we have also included blockchain development and NFT in our service domains and have made considerable progress in providing web hosting services to several businesses across India as well.

    Varun Vashisthaa | Founder, HairVeda

    Varun Vashistha | Founder, HairVeda

    We, at HairVeda planning to be present in all eCommerce marketplaces by the end of this year and expand our business by partnering with other startups as well. Also, we are preparing to foray into the skincare Ayurvedic product range. Apart from this, we intend to hire the right talents for our brand in multiple positions to strengthen the team capacity.

    Shriyans Bhandari | CEO & Co-Founder, Greensole

    Shriyans Bhandari | CEO & Co-Founder, Greensole

    In 2022, we aspire to work towards making a mainstream retail brand. Retail is overall a tough market to crack because it’s highly competitive. A lot of different elements go into it like specialized skills, marketing, and coordinating. We believe that in 2022, we will pull it off and come up as a strong, sustainable, and vegan brand with a large customer base. We hope people resonate with our social work.

    Kunal Patil | CEO & Co-Founder, WorkIndia

    Kunal Patil | CEO & Co-Founder, WorkIndia

    WorkIndia plans to reach out to the next billion Indians and change the way they hire and get hired fundamentally. The goal gains are much more important in light of job losses because of covid. We are committed to scaling up while improving the user experience and introducing technology in the day-to-day hiring operations. WorkIndia is committed to providing a meaningful livelihood to the entire Blue-Collar workforce in India through technology.  In terms of business, we are expecting better growth this year to reach our goal of becoming a $20mn Annual Revenue Run Rate company.

    Akshay Puljal | CEO, Quikish

    Akshay Puljal | CEO, Quikish

    We, of course, want to increase our market share. We can only achieve this by giving something to our consumers. And what we want to give them is time. Simplifying, putting sumptuous and healthy meals on the table in a fraction of the time it conventionally takes, is how we can achieve that. We also want to cater to consumers with dietary restrictions due to health reasons or by choice. Not every brand takes them into account as it’s a very small percentage but Quikish sees no reason to not deliver the promise of quick meals to them too. We have a couple of vegan dishes now and we aim to expand the range significantly this year. While we do have 65+ products currently on our menu, we do want to explore new horizons and cuisines with our dishes. We are aiming to have 120+ products on our catalogue by the end of 2022.

    Shilpa Rathi | Founder, I Am Love

    Shilpa Rathi | Founder, I AM Love

    2022 is a very exciting year for our brand. We are now trying to get our sales up. Our consumers are believing in our product and are sharing their feedback about their success and progress with us. we are looking forward to 2022 so that we can establish our brand better as a skincare brand where you take care of the problem from within. We don’t only want to reach out to consumers of general skincare like ‘Get a glowing skin’ or ‘Get better skin’ but specific skincare concerns like ‘Could you give me a solution for this new spot that I’ve developed?’. We want to become the one-stop-shop for all specific skincare concerns that you might have – I Am Love will be the destination. We are looking at developing and formulating products that target specific healthcare concerns which haven’t been paid head to in the market.

    Farooq Adam | Co-Founder, Fynd

    Farooq Adam | Co-Founder, Fynd

    We have big things planned for 2022 and we have already started rolling out new products & processes to make our plans a successful reality.

    Here is a look at what we plan to do in 2022:

    • Entering the electronic industry with more marketplace integration on Fynd Omnichannel – Flipkart, Tata Cliq, and Amazon in 2021
    • Fynd Store enabled the “order online & pick up at store” feature.
    • A new level of personalization – the Fynd store will allow brands to view an individual customer’s past purchases and interests. A brilliant chance for stores to personalize the customer experience and suggest relevant products that the customer loves.
    • Hyperlocal deliveries, to get products to the customer within hours.
    • Adding trell and Magicpin to Fyndl’s omnichannel marketplace integrations.
    • International shipment support with DHL & Aramex.
    • Fynd marketplace is gearing up to list 100+ brands & thrice the inventory in the coming months.
    • Launch of a scalable image enhancement & editing tool, upscale.media.
    • Launch of Boltic, our no-code big data processing tool to connect, build and automate workflows. Easy to start, easier to use with no dependency on technical expertise.

    Abhishek Nehru & Santosh Dabke | Co-founders, Ripplr

    Abhishek Nehru & Santosh Dabke | Co-founders, Ripplr
    Abhishek Nehru & Santosh Dabke | Co-founders, Ripplr

    Our target is to expand our distribution network to 100 cities/towns in 2022. The entire blue print is already ready for execution and we have started on a very positive note in January, 2022. We are in the process of strengthening out platform which will be offering to a the sub-distributors across these 100 cities. Our platform Ripplr will be 1st of its kind UBER experience for the distribution fraternity easing out the complexities of managing the day to day operations.

    Rasesh Seth | Founder, Nextyn

    Rasesh Seth | Founder, Nextyn
    Rasesh Seth | Founder, Nextyn

    At Nextyn, we’ve been successful at building a world class team based out of India, servicing clients in over 20 countries. Having breached the $1 Mn revenue mark being completely bootstrapped, we aim to expand our geographical presence to the UK, USA and Singapore in 2022.

    We would launch subsidiaries in these countries, acting as our sales and client management offices, with the core operations still being based out of India.

    We also aim to strengthen our technological foothold, making our currently ML algorithm more accurate and increase our panel of experts to give our clients a more diverse, global knowledge base.

    Conclusion

    A business is all about achieving the goals that it has set. The above entrepreneurs have already set the targets and with their immense hard work and patience, hopefully, they’ll be able to achieve all of them.

  • How Entrepreneurs turned Impossible Goals into a Possibility in 2021?

    This article is contributed by the multiple entrepreneurs from different fields.

    The year 2021 has been one of the most memorable as well as the toughest year for the business industry. No matter which sector, every one of them faced some challenges and somehow they are also able to overcome them. With the pandemic creating havoc with the third wave once again. this year also seems like going to be a challenging one. Then again, when there is a will, there is always a way. Entrepreneurs, with their patience and perseverance, are able to achieve, what they thought was impossible.

    StartupTalky took the initiative and asks some of the entrepreneurs, how they fulfilled their goals that seemed impossible to achieve in the year 2021. Let’s take a look.

    Rohit Sahni | CEO & Founder, WK Life

    Rohit Sahni | CEO & Founder, WK Life

    Recovering and surviving the slowdown of the market during the second wave of Covid as it affected the market and sales hugely, was the toughest thing in the year 2021. Still, we managed to recover our sales pretty well, we even witnessed an increase in 25% festive sales as compared to the pre-covid era. We achieved it by our strategic planning and expanding our product line. We added a lot of new categories this year such as personal care products, handbags for women, homecare, and other things. We also went digital for the online sales this year that added to our revenue and helped us reach new regions and customers.

    Shyatto Raha | CEO & Founder, MyHealthcare

    Shyatto Raha | CEO & Founder, MyHealthcare

    The first wave of Covid-19 in early 2020 had challenged our existing healthcare delivery channels in more ways than one and forced us to evolve and acknowledge the gaps that exist. The second wave only worsened it further. The integrated MyHealthcare Ecosystem was able to manage the complete patient care needs from diagnosis to delivery. The MyHealthcare platform is integrated across 80 leading hospitals, 65 specialty clinics, leading diagnostics providers such as Healthians, Lal Path Labs, Metropolis; leading home care providers HCAH and Antara; pharmacy providers Tata 1MG & PharmEasy; clinical devices from Omron, Roche Diabetes, AliveCor, and Abbott. With MyHealthcare’s EMR integrated across the care ecosystem, doctors were able to view a complete patient longitudinal history and deliver effective care to their patients.

    Abhinav Mittal | Founder, The WorldGrad

    Abhinav Mittal | Founder, The WorldGrad

    I (Abhinav Mital) and my team at The WorldGrad were aspiring to create a new breed of programs that allow students to complete a part of their overseas degree online and then progress on-campus for the rest. This was supposed to become the ultimate platform in hybrid learning where students get an equivalent experience while learning online, similar to real-time classes. The advantage for students is that it helps them save up to INR 30-40Lakh in their total overseas education costs. And pick up valuable academic skills while still in-country.

    Through these programs, students also demonstrate the authenticity of their intent from a visa/immigration standpoint. Which is often a high barrier to cross for any prospective student. Needless to say, it requires the buy-in and recognition from overseas universities, especially those in the top 2% in the world. Developing an online program and being able to deliver it as per equivalent standards that can be accepted across multiple countries and institutions was a daunting task that many thought would be impossible.

    Today 20 universities and colleges (500+ qualifications) across Australia, the UK, UAE, and the USA are partnered with The WorldGrad. This makes us the largest provider of hybrid programs in the world. More importantly, The WorldGrad has successfully enrolled and graduated several students over the past year. Who are now on their way to their destination of choice in 2022 – which would be a long and successful educational and professional journey!

    I would say we achieved this through our dedicated approach towards getting the right leadership team on board. The team stuck with a tangible goal in mind and outcomes were mapped with the right effort.

    Ankur Singh | CEO & Founder, Witzeal Technologies Pvt. Ltd

    Ankur Singh | CEO & Founder, Witzeal Technologies Pvt. Ltd

    I am happy to see Witzeal today creating milestone innovations in the ever-growing Indian gaming industry. The primary focus of Witzeal is Innovations at our multi-gaming platform for providing a unique gaming experience to our players.

    Apu Pavithran | CEO & Founder, Mitsogo

    Apu Pavithran | CEO & Founder, Mitsogo

    Mitsogo hosted its annual user conference, HexCon21, from September 21-23rd for its flagship product, Hexnode. The event was a tremendous success – we managed to pull off a 100-speaker event virtually, and we saw a total of around 3000+ attendees over the three days. HexCon being only a year old, this was a massive achievement for us. The event hosted many prestigious speakers from reputed organizations like Microsoft, Kaspersky, AWS, and HP. The speakers covered diverse topics, which were relevant to cybersecurity, UEM, and data security. The event proved to be a great platform to network with some of the most reputed cybersecurity speakers. The most important achievement is that despite being a virtual event, it was a huge success, and that’s an impressive feat for us.

    Himanshu Arya | CEO & Founder, Grapes

    Himanshu Arya | CEO & Founder, Grapes

    Though there is nothing that an Entrepreneur thinks is impossible, it is what one can think of and work towards achieving that it can be made possible. Last year, we decided to revamp Grapes Digital to Grapes, which means transforming the company from a digital marketing agency to an integrated one. The decision was taken after analysing the market sentiments, the client’s needs, and the prospect it holds in the future.

    Transitioning Grapes from just digital to an integrated agency was a big leap for all of us and it was made possible by taking the right steps at the right moment. Strengthening our vulnerabilities and slowly achieving the path to perfection is what I believe in. Success comes only through continuous effort and struggle. In any business, the impossible thing can be done smoothly if the organization works together in pursuit of a common goal. With the help of dedicated colleagues and team members, we always develop a set of core values strategically as a framework for how we can achieve it.

    Nishant Behl | CEO & Founder, Expand My Business

    Nishant Behl | CEO & Founder, Expand My Business

    At Expand My Business, we believe that nothing is essentially impossible. Things may be hard to achieve for once but the team’s focus and determination have helped us become the largest marketplace for digital services in record time. Expand My Business very recently reached the milestone of 1000+ successful clients since our foundation in 2018. We have now established our presence across six continents of the world, by providing quality digital services in over 23 countries. While this seemed to be an impossible task to achieve given the severe impact the Covid-19 pandemic had all across the globe, it feels surreal to have achieved it.

    Furthermore, our growth from 2020 to 2021 has been notable with our GMV increasing by 3025% and the revenue going up by 4900%. With over 1000 clients, our buyer base has gone up by 1122% along with our team size increasing from just 5 to 70 members! The exponential growth is owing to the consistency and persistent efforts of the team members across all domains and departments of the company. The company has hired some of the best talents with cross-industry experience in all departments which has helped us cater to a larger audience base, both online and offline, and also increase our customers and thus, sales.

    Vatsal Agarwal | Founder, The Baklava Box

    Vatsal Agarwal - Founder, The Baklava-Box
    Vatsal Agarwal – Founder, The Baklava-Box

    I (Vatsal) was sure that people who have already tasted Baklavas would shop from us but we realized that we needed a bigger audience. We tried to influence more people to try Baklavas. We never thought that educating customers who didn’t know what Baklavas is was going to be difficult. We have been trying to expand our customers’ by sampling our products and educational marketing campaigns. Now, a large portion of our customers includes those trying Turkish sweets for the first time. Getting people to look beyond traditional Indian sweets for holidays and getting them to open up to fusion or gourmet desserts has also been a challenge. Right now, we are the biggest sellers of premium baklava in India.

    Varun Vashisthaa | Founder, HairVeda

    Varun Vashistha | Founder, HairVeda

    I never thought that HairVeda can go global within a year of its inception in India. With consistent work and company vision our brand got registered at Amazon.com and our products are available in countries such as the US, Canada, Mexico, and many more. The quality of our product is one of the main reasons behind the popularity of our brand.

    Shriyans Bhandari | CEO & Co-Founder, Greensole

    Shriyans Bhandari | CEO & Co-Founder, Greensole

    We thought it would be very difficult to receive foreign funding and donation but ultimately, we were able to get the FCRA certificate after having a team behind it for 2 to 3 years. I think putting in effort and being persistent does pay off and that’s what we have been doing. We received our first donation of payment for our organization for doing good social work.

    Kunal Patil | CEO & Co-Founder, WorkIndia

    Kunal Patil | CEO & Co-Founder, WorkIndia

    In order to provide employment to the blue-collar workforce and bridge the gap between the employee and the employer, WorkIndia decided to launch the Direct Calling Model. This model is aimed at helping jobseekers in contacting the employer or HR directly. This helps address the urgent need of finding a job by a blue-collar worker and also helps them avoid middlemen.

    Initially, we were not sure if the change brought about by the launch of this model would be welcomed by employers and the recruitment industry, since they are accustomed to working in a traditional way. But being a pure tech company, we at WorkIndia were able to use technology and with the right product innovation, we’re able to prove the benefits and effectiveness of this model in the industry. Our efforts were rewarded since the Direct Calling Model was subsequently accepted by employers across the board and now this is an industry practice.

    Akshay Puljal | CEO, Quikish

    Akshay Puljal | CEO, Quikish

    Our biggest challenge was standardising Indian recipes and dishes. The goal was to retain big flavoUrs and balance the taste, in a single-serve pouch and a final process that does not overwhelm our consumers. It did take a while but we got there. We really had to delve deep into how every ingredient merges with another to give unique flavours. Soil, climate, water, the mode of harvest, processing, everything plays a role in the characteristics of an ingredient. This is why we are very particular about how and from where we get our ingredients from.

    Shilpa Rathi | Founder, I Am Love

    We launched in June with products that were completely new for the market. Nutri-cosmetics are drinks that you drink to get rid of skin concerns like acne, pigmentation, and dark spots. It was a tough spot. We had some slow initial months. Even the people who purchased the products assumed that the product was topical. They would get weirded out when they realized that the product was meant to be consumed because they had to consider if it was healthy and natural. We had a rough start but we were consistently giving our products to people who had skin concerns and we kept posting about their progress.

    We were posting before and after photographs on our social media. September is when we first boomed and our sales went higher with November being our best month. We sold out our first stock in three months from September. Within another month, we sold out of stock for acne and pigmentation products. That is something I thought was impossible. Our product requires a lot of customer education because customers don’t realize how acne is an internal problem. Tropical creams are going to help you fade out the acne that is on top but not going to stop acne from coming. So yes, it was a tough start but now we are going strong.

    Farooq Adam | Co-Founder, Fynd

    Farooq Adam | Co-Founder, Fynd

    The lockdowns inspired by the pandemic were an obstacle for most companies out there. We were able to successfully help retail brands navigate the uncertainty and helped them grow with an adaptive omnichannel strategy. Technology is capable of solving problems so effectively that obstacles shift and give way to new methods of doing things.

    Some of the things that we were able to achieve during the past year:

    • Post-pandemic onboarding of brands.
    • Scaling up brand sales in 2021, up to 2x for brands like Ruosh, Spykar, and others.
    • Doubling the size of our company from 200 people to 400 people.
    • Successfully launching our free-to-use AI-powered image editing and background removal tool, erase.bg.

    Abhishek Nehru & Santosh Dabke | Co-founders, Ripplr

    Abhishek Nehru & Santosh Dabke | Co-founders, Ripplr
    Abhishek Nehru & Santosh Dabke | Co-founders, Ripplr

    Changing the mindset of the brands to look at a professional distribution setup was one of the key challenges since most of the brands have been working with traditional distributors for more than 2-3 decades. We achieved it by convincing the brand to start with us in a small micro-market where we outperformed all the others by a big margin. Also, the impact of covid was so lethal that the brands realised our value and started expanding with us in other geographies as well.

    Rasesh Seth | Founder, Nextyn

    Rasesh Seth | Founder, Nextyn
    Rasesh Seth | Founder, Nextyn

    Disrupting the traditional consulting industry is something that I thought would not be impossible but would take years to do. As an entrepreneur, the word impossible doesn’t exist in our dictionary, its more about when can it be done, and how well it can be executed.

    At Nextyn, we’ve built technology around providing world class expertise to clients across the world. Our platform “Expert Cloud” lets companies from across the globe get access to some of the leading global thinkers, that are shaping today’s world. Our proprietary Machine Learning algorithm matches client projects to relevant experts from over 70 geographies and 30 different industries. The platform has assisted over 100 clients from 20 geographies get access to knowledge on demand.

    Conclusion

    The year 2021 was definitely a memorable year for all the above entrepreneurs as they were able to achieve some of the goals for their company. The Pandemic is looming over our head and has bought a lot of uncertainty but with their hard work, the entrepreneurs were able to turn the year fruitful.

  • Buy Medical Supplies Online With Top Medical Equipment Store In India

    Medical equipment is used to treat, diagnose, and monitor patients, and as medical research advances, better technology is becoming available to assist patients to recover quickly. Medical devices play an important role in helping health care providers diagnose ,treat patients and helping patients improve their quality of life. The ongoing global pandemic has made the importance of the Health care infrastructure of a country very clear.

    Hospitals, medical devices, clinical trials, telemedicine, medical tourism, health insurance, and medical equipment are all part of India’s healthcare sector. It’s not good that the healthcare business is growing Instead, it’s good that the technology is getting advanced. The healthcare sector is increasingly bombarded with new medical equipment. It is important to maintain equipment efficiency for providing quality care at economical costs.  

    Benefits of Buying Medical Equipment Online
    The Online Medical Equipment Stores Available In India.
    Conclusion
    Frequently Asked Questions

    Benefits of Buying Medical Equipment Online

    1. Lower Price

    Buying medical types of equipment online is cheaper than buying from conventional vendors. There are numerous vendors offering products online which helps the buyer to compare the prices of medical equipment/supplies and buy them at a competitive price. To increase the count of its customers, online suppliers keep coming up with discounts and offers.

    2. A vast variety of products

    In the case of a traditional vendor, only a limited stock is available to choose from and quantity to order. Whereas, buying medical supplies online allows one to view numerous products in a single go and choose the product of their choice. One can educate themselves about different medical equipment and features offered by different companies for the same product.

    3. Latest Technology

    Online medical supplies shopping helps one to know what news has come into the market. Online one can view, buy, and try any new medical equipment in the market and offer better service and treatment to your patients.

    4. Convenience

    Buying medical supplies online offers the convenience of purchasing products without having to step out. Online shopping allows one to check various websites anytime and make a purchase with convenience. With online shopping of medical supplies, one can make the full and final payment after receiving the order instead of paying some advance as in the case of most local medical stores.


    List of Top 10 Pharmaceutical Companies in India
    Due to COVID-19 [/tag/covid-19/] pandemic, Healthcare [/tag/healthcare-startup/] facilities and medicines have become need of the hour. India, the second-largestpopulated country, is also growing the number of diseases along with while India’s pharma sector is also growing and changing lives. Acc…

    5. Replace and Refund

    Another great feature of online shopping is the refund and replacement policy. If the buyer is not satisfied with the medical supplies or have any issue with the quantity, quality, expiry details, etc. they can anytime place a request for the refund or replacement of the product.

    The Online Medical Equipment Stores Available In India.

    Medika Bazaar
    Kogland
    Smartmecialbuyer
    Hospitalsstore
    Meddeal
    Colmed
    Surgicalshop
    Drstore
    Industrybuying
    Moglix

    Medika Bazaar

    Medikabazaar is a B2B online platform for medical supplies and equipment. Medikabazaar started from a one-room office in Mumbai with a simple vision which was to help improve Indian healthcare by making it accessible and affordable. Since their inception, they have been connected with more than 30,000 medical establishments.

    Kogland

    Kogland is a team of medical professionals and technology experts who came together to solve the issues of medical equipment procurement. It has a variety of products available under one roof. It has a tedious vendor incorporation mechanism ensuring the best quality products and economical rates.


    Netmeds – Leading India’s Online Pharmacy Segment
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. The e-commerce industry has garnered immense popularity in India in a shorttime. It has allured …


    Smartmedicalbuyer

    Smart Medical Buyer (run by Allumer Medical Pvt. Ltd.) is an online B2B platform that enables the distribution of medical consumables and hospital supplies across India. It has more than 8000 products listed on its site and various different brands.

    Hospitalsstore

    Hospitals Store- A Division of Medsun Healthcare Solutions is one of the leading medical device treading and distribution companies. It has an all India service network with products Services available round the clock 24×7 and has a top medical equipment company with all equipment and services under one roof.

    Meddeal

    MedDeal.in, founded in the year 2011, is India’s fastest growing online portal for selling non-notified medical devices, hospital equipment, personal and non-patient care & clinical products. It has a wide range of Hospital Equipment, Surgical Instruments, Laboratory Equipment, Diagnostics Equipments, Rehabilitation Aids, and much more.

    Colmed

    Collateral Medical is a leading medical device marketing and distribution company in India and was founded in the year 2010. It delivers products in India as well as overseas which makes it one of the leading online medical equipment stores.

    Surgicalshop

    Surgical Shop is a one-stop online store for personal health care products, medical equipment, and surgical instruments for home and hospitals and delivers to the customer’s doorsteps.


    Doctor Insta Company Profile – Founder | Funding | Business Model | Revenue
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. We are often left in awe as to how digitization has changed the way we live andcarry out our basi…


    Drstore

    DrStore is India’s first & only Group Purchase Organisation (GPO) for clinics, small to medium size nursing homes & hospitals, and is the one-stop shop for all hospital supplies and surgical instruments with a wide range of products available.

    Industrybuying

    Founded in the year 2011, Industrybuying.com is a leading Business e-commerce platform, selling a wide range of business and industrial products to SMEs as well as large businesses. The company has over 5,000 registered sellers and more than 85,000 registered businesses.


    StayHappi Pharmacy Company Profile – Generic Medicine Startup in India | Founder
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Medicine is considered to be one of the most important necessities for all ofus. It is concerned …


    Moglix

    Moglix is an Asia-based Ratan Tata backed E-commerce company, headquartered in Singapore, which is inclined towards B2B procurement of industrial supplies. The company has 10,000 suppliers across 25 states and in several countries. It was founded in the year 2015 and has headquarters in Noida.

    Some other Online Medical Equipment stores in India are:

    • Narang
    • Quickmedical
    • Healthklin
    • Indiamart
    • Indianmedicalmart
    • Coinfycare
    • Microchip
    • Gpcmedical
    • Microsidd
    • Indosurgicals
    • Medicalsupplydepot
    • Jaypeescientfic
    • Cashkaro
    • medicalequipmentIndia

    Conclusion

    The growing awareness has made it necessary for everyone to move with technology. And the above-mentioned benefit of buying medical supplies online and the list of Online medical equipment stores available in India is an example of the advancement in the medical sector. I hope that you find this article informative and helpful.

    Frequently Asked Questions

    Where can I buy medical equipment?

    Medical supplies are available online and you can find them in the local market as well. But if you want to import and have a large quantity prefer the online mode. To buy medical equipment online you can visit the official websites of the companies mentioned above.

    Which is the best online site to buy medical equipment?

    MedikaBazar is the best B2B online website to buy medical equipment. Along with medical types of equipment they supply consumables, lab diagnostics and instruments, surgical instruments etc.

    What are the top medical device companies in India?

    Medtronic, Johnson and Johnson, Thermo Fisher Scientific, Abbott and GE healthcare are some of the best companies for medical devices.

  • Vieroots – Personalise Nutrition According to Your Genetics!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Vieroots Wellness Solutions.

    Vieroots envisions a world where people are empowered to live healthy, long and fulfilling lives by taking charge of their own body and mind by adopting holistic wellness concepts that converge modern healthcare research with ancient wellness wisdom.

    Founded by Aditya Narayan (CEO), Mr Sajeev Nair (Chairman) and Sajeev VP (COO), Vieroots has a core product named EPLIMO (Personalized Epigenetic Lifestyle Modifications) – an AI powered Smartphone app for iOS and Android

    StartupTalky interviewed Aditya Narayan (Co-Founder & CEO, Vieroots) to understand the success story of Vieroots and Ideation of startup along with getting a glance on Vieroots Business model, funding, growth, startup challenges and more…

    Vieroots – Company Highlights

    Startup Name Vieroots Wellness Solutions
    Founders Aditya Narayan (CEO), Mr Sajeev Nair (Chairman), Sajeev VP (COO)
    Sector Healthcare
    Headquarter Kochi
    Valuation INR 100 Crores (2021)
    Website vieroots.com

    Let’s go through the Amazing Journey of Vieroots –

    Vieroots – About and Mission
    Vieroots – Product and USP
    How Vieroots Product (EPLIMO) works?
    Vieroots – Founders and Team
    Vieroots – Industry and Target Market
    Vieroots – Startup Idea
    Vieroots – Startup Challenges and Strategies
    Vieroots – Customer Acquisition and Startup Launch
    Vieroots – Name Meaning and Logo
    Vieroots – Business Model and Revenue Model
    Vieroots – Growth and Marketing
    Vieroots – Funding and Valuation
    Vieroots – Advisors and Mentors
    Vieroots – Acquisition
    Vieroots – Recognition and Achievement
    Vieroots – Future Plans
    Vieroots – FAQs

    Vieroots – About and Mission

    Vieroots’ core product is an Artificial Intelligence powered smartphone app for iOS and Android, called EPLIMO, which stands for Personalized Epigenetic Lifestyle Modifications.

    Vieroots’ mission is to help people to ‘Live Longer and Stay Younger’ by providing personalized holistic lifestyle modifications which are scientific and evidence-based for enhancing the physical and mental wellbeing and peak performance.

    Vieroots – Product and USP

    The USP of Vieroots is its core product – Artificial Intelligence powered smartphone app for iOs and Android, called EPLIMO, which stands for Personalized Epigenetic Lifestyle Modifications. Since nobody else does this in India, and only a handful of players are there in this field worldwide, Vieroots claims this as their major USP (Unique Selling Proposition).

    EPLIMO is a potential disruptor in the wellness space. No other genetic testing companies provide personalized nutrition or lifestyle modifications post their genetic test. But genetic test carries the greatest value, as all are unique, not just in physical appearance and thought processes, but in genetic and metabolic profiles.  

    Genetic profile is the genetic data stored in DNA and metabolic profile shows how food gets converted into energy and the building blocks for cells inside one’s body. No two persons have the same geno-metabolic profiles. Hence nutrition for someone could even be toxin for someone else. Also, while cardio exercise strengthens someone’s heart, the same can damage the heart muscles of someone else.  Jumping into some diet plans or enrolling for some fitness programs without knowing our geno-metabolic profile can cause more damages than benefit. Therefore, Personalized Lifestyle Modifications is the holistic solution.

    “Personalized diet plans, personalized fitness plans and even personalized yoga and meditation based on the geno-metabolic analysis is the way to go” – Says Aditya Narayan, Co-founder & CEO, Vieroots.


    19 Innovative Health Startups in India | List of Top Healthcare Startups
    The hunger for success makes you forget about health. You might be engrossedwith your startup but don’t work yourself to death for a bright entrepreneurialfuture. A wise man once said that health is wealth [/tag/wealth-management/]. The healthcare sector is growing rapidly in the Indian landscap…


    How Vieroots Product (EPLIMO) works?

    Vieroots Geno-metabolic assessment comprises of one of the most comprehensive genetic tests combined with a detailed metabolic assessment; all at the convenience of one’s home.

    Vieroots highly advanced Artificial Intelligence (AI) enabled mobile app EPLIMO generates a detailed Geno-Metabolic report. Vieroots medical and genetic experts create highly personalized lifestyle modifications for each customer, based on their genetics and metabolism. And thus, people will know which food will work for them and the ones which will work against them, the exercises which they need to avoid and the ones which they can adopt, which type of yoga can provide them maximum health benefits etc.

    The EPLIMO app and its suggested lifestyle modifications can enhance the overall quality of life and support each person to live long and stay young, physically and mentally. Vieroots is always adding new features to EPLIMO app and are also broadening their portfolio of nutritional supplements.

    Vieroots – Founders and Team

    Aditya Narayan (CEO), Mr Sajeev Nair (Chairman), Sajeev VP (COO) are the Co-founders of Vieroots.

    Vieroots founder, CEO
    Aditya Narayan, Cofounder & CEO, Vieroots

    Vieroots hiring funda is – “The best fit for each role.”

    However, being in a niche and advanced domain, they have special requirements, like for example, even the customer interaction executives will often be from a biotechnology or genetics background.  Vieroots has an inhouse team of 25 professionals at the moment and around 1000 business associates all across the country.

    Vieroots – Industry and Target Market

    Vieroots Co-Founder & Chairman Mr Sajeev Nair has for long been a wellness evangelist, biohacker and serial entrepreneur. From initial days of planning itself, they had inducted into the team – professionals including doctors, geneticists, healthcare researchers, Ayurvedic specialists, dieticians, fitness experts etc., Hence, industry knowledge has always been with Vieroots, and in fact they are pushing radical innovation in the wellness industry.

    Vieroots target market – Age group of 30 to 50 years from the upper middle-class segment. This was decided based on the necessary wellness awareness as well as product affordability.

    Vieroots – Startup Idea

    Vieroots co-founders realized that there are 1000s of wellness firms in India that produces a diverse range of nutritional supplements. However, choosing the right supplement is always a challenge. They didn’t see any uniqueness in such firms. All of them are more or less doing the same thing. That is how Vieroots cofounders realized there is a gap in the market which if serviced can turn out to be an amazing innovation and opportunity for Vieroots.

    They tried to analyze the exact specifics of the gap in the market, and in that process, it was found that the most lacking concept here was personalized lifestyle modifications, which is something that is emerging strongly in the Western world.

    Aditya has been following personalized lifestyle modifications ever since he had his first genetic predisposition test in the US in 2004.  In India, at that time, genetic testing and lifestyle modifications based on such a test was rare and unaffordable. However, things have changed now, and there are 4 to 5 significant players in genetic testing but their service is restricted to the test and the report, and nothing much further. For most customers, a genetic test report is of no use unless he or she consults an expert to analyze and give a clear observation. A genetic test can reveal genetic predispositions to hundreds of diseases and scientifically validated personalized lifestyle modifications for such predispositions can lower the risk significantly. Nobody was providing such a service and this was the gap that Vieroots filled up.


    HealthifyMe Success Story – Founders | Funding | Revenue | Business Model
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. Having a fit and healthy body is everyone’s dream, but it has somehow not beeneveryone’s cup of …


    Vieroots – Startup Challenges and Strategies

    Initial communications strategy of Vieroots didn’t work as expected. Vieroots stressed on the genetic testing part, instead of the lifestyle modifications part.

    But when the team interacted with initial customers at a deeper level, it was realized that they were more pulled in by the unique personalized lifestyle modifications that Vieroots provided, and not by the genetic testing which other firms too were delivering. Hence, subsequent communications focused on the personalized lifestyle modifications or the EPLIMO app and it clicked big time.

    Another strategy that worked on the sales side was the deployment of Vieroots’ Work-From-Home platform, WOHO. Another breakthrough happened naturally as the first batches of customers went through the EPLIMO process itself after buying. The idea became very beneficial and convincing for all and even for the doctors. One big challenge Vieroots faced was educating everyone about this concept and how this would be the future of wellness. Fortunately, with a clear set of communication tools, Vieroots didn’t have to take much support from any external medium to spread the word in these initial stages. It was all possible through word of mouth publicity.


    Top 14 Healthcare Business Ideas For Entrepreneurs in India (2021)
    Healthcare is a rapidly developing industry in India and opportunities arealways on the rise. The Healthcare sector is one of the fastest-growing sectorsin India and by 2022 it is expected to grow up to 8.6 trillion. The healthcarebusiness in India has grown considerably in 2021 because of the…


    Vieroots – Customer Acquisition and Startup Launch

    The team started planning for Vieroots much before the pandemic hit. But the actual launch happened just after the lockdown ended.

    During Vieroots test marketing phase which lasted for about two years, the team spoke to their industry contacts, associates and friends all across the country, and spread awareness about this concept and then conducted the genetic predisposition test for around 700 -800 people from few selected regions like Kerala, Bangalore, Northeast and Gujarat. This was Vieroots’ prototype and the response was really good. The initial publicity was only by word of mouth.

    After the test marketing phase, Vieroots went for a soft launch using all social media platforms. Since the Chairman of Vieroots (Mr Sajeev Nair) has been in the wellness industry for almost two decades, Vieroots had a great advantage of networking all across the country. Hence, Vieroots got a good response for the soft launch, they did not have to promote it through media at this initial stage.

    Deciding on Vieroots brand identity was spontaneous. For the name, the team wanted a mix of English and a foreign language.

    Vieroots Logo

    So, Vie is the French word for “Life” and Roots come naturally as it suggests – Roots of Life. Drawing deep into the roots of life for a better future, is at the core of what Vieroots does. Their brand identity design depicts the colors of the genetic barcode.

    Vieroots – Business Model and Revenue Model

    The that runs completely on a  B2C digital platform. Passionate wellness experts and business enthusiasts as well as health and wellness centers associate with Vieroots to promote and sell its products through a highly efficient and content-rich Work-From-Home platform called WOHO.

    Vieroots – Growth and Marketing

    In the first two months itself it was able to achieve close to one crore in sales. It operates pan India through digital channels.

    Attracting Bollywood superstar Mr. Suniel Shetty on board as an equity partner was a breakthrough for Vieroots. He is not only a renowned fitness enthusiast, but a successful serial entrepreneur and startup investor in the healthcare and fitness sector.

    The support of a competent PR team helped in making Vieroots’ presence across all the key Indian cities. Vieroots haven’t yet started any specific marketing campaign. Interviews of Chairman, Mr Sajeev Nair and articles by him have been featured in various print, TV, & digital channels. An interview of him and Suniel Shetty on national television gave Vieroots some remarkable mileage and social media posts had also received surprisingly high response. Now Vieroots is in the process of growth hacking.

    Vieroots – Funding and Valuation

    The Vieroots valuation is at INR 100 crores (2021). Suniel Shetty has come in as an investor with a minor stake.  


    How Machine Learning is Revolutionizing the Healthcare Industry
    What if i tell you that in near future surgeries will be performed by Machines.Yes, machine learning has advanced rapidly that in near future it will bepossible to perform medical surgeries with minimum or no interventions by aPhysician. Machine learning is widely used in healthcare industry in …


    Vieroots – Advisors and Mentors

    Vieroots have renowned experts from the healthcare sector including doctors in its advisory board. The Co-Founder and Chairman Mr Sajeev Nair himself is a highly sought-after mentor and corporate trainer. Suniel Shetty has also been a constant source of support with his timely guidance to Vieroots.

    Vieroots – Acquisition

    Vieroots hasn’t acquired any other firm or considered anything like that till now. Since they are a unique player in the industry as of now, the team doesn’t foresee any such opportunities, unless they come across some unique synergies in any such potential firms.

    Vieroots – Recognition and Achievement

    Vieroots’ biggest achievement would be the pioneering status in India in introducing personalized epigenetic lifestyle modifications based on geno-metabolic analysis.

    On an Asian and world stage too, Vieroots is one among the few pioneers in this industry. Its association with Mr. Suniel Shetty is worth mentioning. A live interview  with Suniel Shetty on CNBC gave Vieroots some publicity, as not many companies in this sector are featured such on a national stage. This was possible only because of the uniqueness of Vieroots’ products and services.

    Vieroots – Future Plans

    In the first two months itself it was able to achieve close to one crore in sales. Its ultimate aim is to enroll at least 1 crore people to the EPLIMO app and process by 2025.

    Vieroots – FAQs

    Who are the founders of Vieroots?

    Aditya Narayan (CEO), Mr Sajeev Nair (Chairman), VP Sajeev (COO) are the Co-founders of Vieroots.

    What is EPLIMO?

    Vieroots’ core product is an Artificial Intelligence powered smartphone app for iOs and Android, called EPLIMO, which stands for Personalized Epigenetic Lifestyle Modifications.

    How much is Vieroots Valuation?

    Vieroots’ valuation is at INR 100 crores (2021).

    What does Vieroots name mean?

    Vie is the French word for “Life” and Roots come naturally as it suggests – Roots of Life. Drawing deep into the roots of life for a better future is at the core of what Vieroots does.

    What is Vieroots USP?

    USP of Vieroots is its core product – Artificial Intelligence powered smartphone app for iOs and Android, called EPLIMO, which stands for Personalized Epigenetic Lifestyle Modifications.  Since nobody else does this in India, and only a handful of players are there in this field worldwide, Vieroots claim this as their major USP (Unique Selling Proposition).

    What is genetic and metabolic profiles?

    Genetic profile is the genetic data stored in DNA and metabolic profile shows how food gets converted into energy and the building blocks for cells inside one’s body. No two persons have the same geno-metabolic profiles.

  • Abbott – Winning almost two-thirds of the accounts

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    Founded in 1888, Abbott Laboratories is a global, diversified, healthcare company that discovers, develops, manufactures, and markets pharmaceutical, diagnostic, nutritional, and hospital healthcare products. Headquartered in Chicago, Illinois, it is one of the top healthcare product makers in the United States.

    Abbott employs 70,000 people worldwide, and it has 150 facilities and 60 manufacturing sites. The company focuses on advancing medical science and the practice of healthcare, and it has demonstrated expertise in the therapeutic areas of diabetes, pain management, respiratory infections, HIV/AIDS, men and women’s health, and pediatrics. Its products are sold in 130 countries.

    Abbott – Company Highlights

    Startup Name Abbott Laboratories
    Headquarter Abbott Park, Illinois, United States
    Industry Health care, Medical devices, Pharmaceutical
    Founder Dr. Wallace Calvin Abbott
    Founded 1888
    CEO Robert Ford
    URL www.abbott.com

    Abbott – About and How it works?
    Abbott – Logo and its meaning
    Abbott – Founder and History
    Abbott – Mission
    Abbott – Business Model
    Abbott – Revenue and Growth
    Abbott – Funding and Investors
    Abbott – Investments
    Abbott – Acquisitions
    Abbott – Competitors
    Abbott – Challenges Faced
    Abbott – Future Plans

    Abbott – About and How it works?

    Abbott Laboratories is an American multinational medical devices and health care company with headquarters in Abbott Park, Illinois, United States. The company was founded by Chicago physician Wallace Calvin Abbott in 1888 to formulate known drugs; today, it sells medical devices, diagnostics, branded generic medicines and nutritional products. It split off its research-based pharmaceuticals business into AbbVie in 2013.

    Its business operations are divided into four business divisions: Women’s Health & Gastrointestinal, Gastroenterology and Hepatic Care; Speciality Care; GenNext & Vaccines, and Consumer Care. Women’s Health & Gastrointestinal, Gastroenterology and Hepatic Care division has a mix of global and local brands present in the pregnancy, constipation and liver diseases segments. The Speciality Care division consists of a range of products in the treatment of central nervous system and metabolic disorders. The GenNext division focuses on several therapy areas, including pain management, vitamins and pregnancy.

    Abbott – Logo and its meaning

    Logo of Abbott
    Logo of Abbott

    The Abbott logo perfectly represents the strong character of the leading pharmaceutical corporation, showing the importance of innovations and development, along with the value of its clients and their wellbeing.

    Abbott – Founder and History

    Dr. Wallace Calvin Abbott is the founder of Abbott Laboratories.

    Founder of Abbott Laboratories
    Founder of Abbott Laboratories

    Abbott was started by Dr Wallace C. Abbott, a practising physician. Dr. Abbott began producing alkaloid medicine in 1888 in the rear of his drug store in Chicago. He incorporated the Abbott Alkaloidal Company, a medical publisher and manufacturer, in 1894. The company expanded outside the US in 1907, adding an affiliate in London. It produced its first synthetic medicine, Chlorazine, for use in the First World War as an antiseptic.

    Abbott had its initial public offering in 1929, at the onset of the Great Depression. Despite the unfortunate timing of the IPO, Abbott continued to expand over the following decades through entering new businesses such as vitamins and intravenous solutions.

    It developed Pentothal, the world’s most widely used anaesthetic, in 1935. With the onset of the Second World War, Abbott was requested by the US Government to join a consortium of pharmaceutical manufacturers to support wartime efforts through the production of penicillin.

    The late 1900s saw a revamping of the Abbott brand, with its iconic ‘A’ logo being adopted in 1959. Its 1964 acquisition of M&R Dietetics made Abbott a world leader in nutrition, its largest business segment by sales at present. The introduction of a blood analyser and a radioimmunoassay test for detecting hepatitis in 1972 saw the entry of Abbott into the medical diagnostics business, another key business segment at present.

    Another key achievement is the introduction of the first licensed test to identify serum HIV – a significant stepping stone in the fight against the disease.

    The 2000s saw a series of significant acquisitions and expansions, including the opening of an R&D facility at the University of Illinois, Urbana-Champaign, in 2009. Abbott also acquired Kos Pharmaceuticals for USD3.7 Billion in cash in 2007, Knoll, BASF’s pharmaceutical division, in 2001, the pharmaceuticals unit of Solvay in a deal worth USD6.2 Billion in 2010, and CFR, a Chilean generic drugs manufacturer, in a deal worth USD2.9 Billion that would see Abbott doubling its generic drug portfolio.

    Abbott – Mission

    Abbott’s mission statement says, “At Abbott, we’re all about helping you live the best life you can through good health. We keep your heart healthy, nourish your body at every stage of life, help you see clearly, and bring you information and medicines to manage your health.

    This is done by advancing leading-edge science and technologies, valuing diversity, focusing on exceptional performance, earning the trust of consumers, and sustaining success.


    Enguru – Online English Learning App | Success Story | Funding | Business Model
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. India is the world’s second-largest English-speaking country. Contradictory tothis data, there ar…


    Abbott – Business Model

    Abbott has four main business segments: Established Pharmaceutical Products, Diagnostic Products, Nutritional Products, and Vascular Products.

    • Established Pharmaceutical Products – These are branded generic pharmaceuticals, including gastroenterology products, women’s health products, cardiovascular and metabolic products, pain and central nervous system products, and respiratory drugs and vaccines. These products are manufactured around the globe and are sold generally outside the US. This segment takes up 18% of sales.
    • Diagnostic Products – These are diagnostic systems and tests, including immunoassay and clinical chemistry systems, point-of-care diagnostic systems and cartridges for blood analysis, DNA and RNA extraction and processing instruments, genomic-based tests, informatics and automation solutions for laboratories, rapid pathogen identifying instruments, and haematology systems and reagents. These are produced, marketed, and sold worldwide. This segment takes up 23% of sales.
    • Nutritional Products – These include products both for infants and adults, including infant formula, enteral feeding products, and adult and other paediatric nutritional products. These are sold worldwide. This is its largest segment, taking up 34% of sales. It also takes up a significant proportion of global market share, with Abbott representing over 50% of global Adult Nutrition sales.
    • Vascular Products – There are a range of devices used for the heart and the vascular system in general, including various stents, vascular scaffolds, coronary balloons, coronary guide wires, mitral valve repair systems, and vessel closure devices. These are sold worldwide.

    Abbott – Revenue and Growth

    In 2000 the company’s sales and net earnings were $13.7 billion and $2.8 billion, respectively, with diluted earnings per share of $1.78. For the fiscal year ended December 31, 2001, sales rose 18 percent to $16.29 billion; net income fell 44 percent to $1.55 billion. The company’s hospital and pharmaceutical segments have been receiving higher unit sales, which is reflected as higher revenues. Approximately $1.33 billion of its 2001 revenues went into research and development. Abbott Laboratories revenue for the twelve months ending September 30, 2020 was $32.221B, a 2.76% increase year-over-year.

    Year Annual Revenue Percentage change
    2019 $31.904B +4.34%
    2018 $30.578B +11.64%
    2017 $27.39B +31.35%

    Abbott – Funding and Investors

    Abbott has raised a total of $6.8M in funding over 2 rounds. Their latest funding was raised on Mar 15, 2011 from a Debt Financing round.

    Announced Date Transaction Name Amount
    Mar 15, 2011 Debt Financing – Abbott $100K
    Mar 16, 2009 Debt Financing – Abbott $6.7M

    Abbott – Investments

    Abbott has made 8 investments. Their most recent investment was on Jan 13, 2020, when Bigfoot Biomedical raised $55.1M.

    Date Organization Name Round Amount
    Jan 13, 2020 Bigfoot Biomedical Series C $55.1M
    Aug 14, 2017 Alere Post IPO Equity
    Sep 8, 2015 SetPoint Medical Series C $15M
    Aug 25, 2010 Respicardia Series C $27M
    Nov 27, 2007 Evalve Series D $60M
    Jan 13, 2007 Ovalis Series B $6.6M
    Nov 6, 2005 Ovalis Series A $2.5M
    Jan 12, 2004 Hydra Biosciences Series B $18.9M

    Abbott – Acquisitions

    Abbott has acquired 36 organizations. Their most recent acquisition was Cephea Valve Technologies on Jan 16, 2019.

    Acquiree Name Announced Date Amount About Acquired Company
    Cephea Valve Technologies Jan 16, 2019 Medical device company
    St. Jude Medical Apr 28, 2016 $25B Medical device company
    Kalila Medical Apr 6, 2016 Medical device company
    Alere Feb 2, 2016 $5.3B the Massachusetts-based point of care testing company
    Tendyne Holdings Jul 31, 2015 $250M Medical device company
    Veropharm Dec 12, 2014 $305M Russian pharmaceutical company
    Topera Oct 29, 2014 $250M Medical device company
    CFR Pharmaceuticals May 15, 2014 $2.9B Pharmaceutical Company
    OptiMedica Jul 15, 2013 $400M Silicon Valley-based ophthalmic device company
    IDEV Technologies Jul 15, 2013 $310M Houston medical device company

    Abbott – Competitors

    The top 10 competitors in Abbott’s competitive set are Johnson & Johnson, Pfizer, Novartis, GSK, Merck, Medtronic, Philips, Bio-Rad, Quest Diagnostics, and Danaher.


    SastaSundar – Enhances the Wellness of Life with its Healthcare Solutions!
    This post has been approved by the organization it is based on. The number of startups in the Indian health-tech space has further increasedduring the COVID-19 pandemic. Several innovative solutions were provided by thehealthcare startups in containing the spread of the virus. One such leadinghe…


    Abbott – Challenges Faced

    • The crises of the early 1970s left the company’s upper echelon of management weakened and vulnerable to criticism. Although Edward Ledder was recognized for the success of his diversification program (and largely excused for his inability to prevent either the cyclamate ban or the intravenous solution crisis), conditions were obviously ripe for the expression of talent by a new manager. Robert Schoellhorn, a veteran of the chemical industry, was just such a manager. His efforts as a vice-president in the hospital products division at Abbott resulted in a revenue increase of 139 percent for that division between 1974 and 1979. He correctly predicted that the next most profitable trend in health care would be toward cost-effective analysis and treatment. Schoellhorn was later promoted to president and chief operating officer of the company.
    • Abbott has faced lawsuits over its drug Tricor, FreeStyle diabetes products and St. Jude defibrillators. The company was also named co-defendant alongside AbbVie in lawsuits over the popular pharmaceutical drugs Humira and Depakote.

    Best Healthcare Business Ideas Tips You Will Read This Year
    Are you looking for the best business ideas for the healthcare industry? It isone of the continuing growing industry. You can start your business whether youare medical professionals or having an interest in the healthcare industry.Ithas a lot of opportunities to start a healthcare business. Some…


    Abbott – Future Plans

    Abbott Labs is headed is to look at the products that it’s most excited about today: FreeStyle Libre, MitraClip, and the Alinity systems.

    FreeStyle Libre is a continuous glucose monitoring (CGM) system, which doesn’t require a finger stick. The product has been an enormous commercial success, and is likely to remain one for a long time to come. Abbott hopes to receive FDA approval to launch the next version of FreeStyle Libre in the U.S. in the near future. The new features on the device should make it attractive to customers and provide a big boost to sales.

    MitraClip enables the minimally invasive treatment of mitral regurgitation, which is caused by a leaky heart valve. It’s already the leading device used to treat that condition, but the FDA’s recent approval for its use in a new indication (patients with mitral regurgitation resulting from underlying heart failure) has expanded its market opportunity.

    The Alinity systems include a lineup of laboratory diagnostic instruments. CEO Miles White said in Abbott’s Q1 conference call that the company is “winning almost two-thirds of the accounts where we’re head-to-head with an entrenched competitor.”

    All three reflect a focus on internal innovation that drives Abbott Labs’ organic growth. And that seems likely to be the story for the company for years to come.