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Tag: Health and wellness Startup

  • Welltech Success Story: Health & Fitness Mobile Applications

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by WellTech.

    Who doesn’t like to stay fit? Moreover, in the past few years, the significance of health and fitness has increased to a great extent. You would find every other person talking about fitness and following a number of health apps on their smartphones.

    Every person is conscious of reducing those extra kilos to look better and stay in shape. It can be seen that fitness and health have become a hot topic of discussion but, just like starting anything new, you need to have a certain goal or a plan beforehand. Similarly, to embark on the journey to fitness and health you need to know the appropriate measures to start a healthy life.

    Every other day, you find there’s an app related to health and fitness, in which you can get a customized plan designed to cater to your health needs. WellTech is one such IT startup company that develops mobile applications related to health and fitness.

    Here’s the success story of WellTech, where you can learn everything about WellTech, its story, and team, products and services, competitors, and more.

    WellTech – Company Highlights

    Startup Name WellTech
    Location Limassol, Cyprus
    Sector IT Services and IT Consulting
    Type Private
    Website [welltech.com]

    WellTech – About
    WellTech – Industry
    WellTech – Mission and Vision
    WellTech – Name, Logo, and Tagline
    WellTech – Business Model
    WellTech – Revenue Model
    WellTech – Team
    WellTech – Online and Social Media Presence
    WellTech – Competitors

    WellTech – About

    WellTech is a private corporation, which focuses on information technology and services. The company mostly creates mobile applications for the health and fitness sector.

    WellTech presently has over 200 million downloads worldwide. There are more than 400 people on the team who are dedicated to creating products to make millions of people feel better.

    The company is dedicated to enhancing the health of numerous people worldwide. WellTech’s philosophy and ideals make it very evident that they aim for excellence in everything they do.

    It is a data-driven company.

    WellTech – Industry

    It can be assured that the IT industry is one of the leading industries in the world. It is estimated that the projected spending for the worldwide information technology (IT) sector in 2022 is 5.3 trillion dollars.

    In the market for IT services, the average Spend per Employee is anticipated to reach US$322.30 in 2022.

    WellTech – Mission and Vision

    WellTech’s mission is, “Improving the Health of Millions of People around the World”

    WellTech – Name, Logo, and Tagline

    WellTech logo is like a half circle full black in colour.

    Welltech Logo
    WellTech Logo

    WellTech – Business Model

    WellTech has created health & fitness applications like Omo, FitCoach, WalkFit, Yoga Go, and Muscle Booster.

    Let’s a take detailed look into the following five applications:

    Omo

    Omo is the all-in-one weight loss application. It is a calorie-counting software that makes it simpler than ever to register your meals, keep track of your activities, and view your progress. It is not only about losing weight but the app gives a lot more than this.

    It is more than just a food journal; it also provides its users with nutrition advice so they may eat well. Users can learn how to choose healthier foods and steer clear of junk food with the help of these suggestions, making it simpler to withstand cravings and establish lasting healthy habits.

    Omo also helps users with intermittent fasting and gives a personalised workout plan.

    How to use the app?

    Users can need to go to the App Store or Google Play Store (depending on your device) and download the Omo App to get started. After it is downloaded, create an account to get started, by responding to a few straightforward questions in order for the app to develop a plan that is unique to you and your requirements.

    Users’ weight loss plans will be computed when they have completed the questionnaire. Once done, Omo develops a highly customised weight loss plan rather than a generic one, making sure that its users won’t have any trouble adhering to it.

    Yoga Go

    Yoga Go by WellTech lets customise yoga and pilates routines to improve customers’ physical health, emotional stability, and overall well-being.

    The app already has 23 million plus downloads and is available in 11 languages. Yoga-Go offers quick, at-home yoga and pilates routines that customers can use at any time they want. Yoga-Go workouts only last 7 to 30 minutes, and each session might result in a 200-calorie calorie burn.

    With this app, users can enjoy a variety of yoga exercises:

    • Pilates
    • Face Yoga
    • Breathing Practices
    • Stretching
    • Yoga at the Office
    • Morning Yoga Practices
    • High-Intensity Yoga
    • Relaxing Yoga Practices

    FitCoach

    FitCoach has over 29 million downloads and is available in 13 languages. WellTech’s FitCoach is the perfect fitness app for those who are concerned about their health, want to get fit, and lose weight, but lack the time to go to the gym. The best part about this app is it offers a fully customised plan for its users.

    FitCoach app offers the following variety of workouts:

    • Strength
    • Stretching
    • 7 Minutes workouts
    • Yoga
    • Walking
    • Pilates helps
    • Cardio
    • Libido Boost
    • Recovery workouts
    • Morning
    • Fitness Mix

    Muscle Booster

    With over 60 million downloads, Muscle Booster by WellTech aims at offering daily plans for the overall body workout.

    The app has a weekly calendar that is located at the top. Users have to select a day in the calendar, which will display options for both the main workout and extra workouts.

    The main workout (if there is one that day) should be completed at the very least, but putting in the extra session will yield faster results. The exercise plan pages in the app list the exercises that will be done during the workout and how long it will take to complete the entire session.

    Here are some of the features of the Muscle Booster App:

    • An Extensive and Varied Training Library
    • Workout Overviews
    • A Personalized Training Plan
    • Workout Player, this includes – audio prompts, 3Dmodel highlighting muscles, music synchronization
    • Apple Watch Synchronization – to synchronise with Apple Watch to track workouts
    • A Personalized Meal Plan

    WalkFit

    WalkFit is available in 9 languages for both Android and iOS users and has over 16 million downloads from all over the world. This app offers individualized walking plans and in-the-moment advice to help people get healthier and more fit. The app can be downloaded for free but requires a reasonable fee to access other features.

    WalkFit app helps the users in the following ways:

    • Countdown of total time and active time.
    • Pedometer with alerts to let users know when milestones are reached in terms of steps.
    • How many calories are burned?
    • The app measures the distance travelled, as well as the pace and speed of users.
    • WalkFit makes it possible for users to be phone-free by syncing the app’s data to their Fitbit.
    • The app gives a selection of fitness tasks
    • There are statistical charts that reflect users’ progress and trends using the exercise data they have already completed.

    Other than creating mobile applications, WellTech is also engaged in offering courses for those who want to start their career in IT.

    WellTech Academy

    WellTech Academy is an educational platform that is designed to offer coachings for those professionals who are interested in joining the IT industry. The company has a total of three years of experience in implementing educational projects.

    WellTech Academy has a total of 29 projects to start IT careers, 270+ alumni of educational projects, and 56 graduates from the academy. Once the candidate finishes the course, they even get the chance to join a product IT company and have the opportunity to develop Fitness & Health Apps.

    They offer programs like;

    • Digital Marketing Camp (online)
    • Creative Marketing Camp (online)
    • Product Camp (online)
    • QA Bootcamp (online)

    The main goal of WellTech Academy is, “To impact product IT development by improving the knowledge and expertise of entry-level specialists.”

    WellTech – Revenue Model

    WellTech generates its revenue through the above-mentioned applications.

    WellTech – Team

    There are 400+ people on the company’s team.

    WellTech – Online and Social Media Presence

    On Facebook WellTech has 976 followers, the LinkedIn page has 5,276 followers, and Instagram has 1,382 followers.

    WellTech – Competitors

    Some of the top competitors of WellTech are:

    • Sworkit
    • C25K
    • Headspace
    • Fooducate
    • Pear
    • MyFitnessPal
    • Nourishly
    • Happify
    • Strong Workout Tracker Gym Log
    • Strava Running and Cycling

    FAQs

    What does WellTech do?

    WellTech is a health and fitness mobile app developer that has built apps like Omo, FitCoach, WalkFit, Yoga Go, and Muscle Booster.

  • Wellversed: A Wellness Startup Helping in Creating and Scaling Consumer Brands

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Wellversed.

    The demand for health and wellness products is steadily growing. Research shows that an average Indian millennial spends over 3000 per month on their fitness and wellness. Digitalization has been quite influential in generating awareness of the common public about human wellness. The growing wellness industry has attracted many brands to come up with good and genuine wellness products. Entrepreneurs and startups are focusing on developing authentic wellness products that could contribute to the spectrum of human wellness.

    Wellversed is a startup that helps in building and scaling the business in the wellness industry. They help in accelerating the growth of wellness brands. Popular Indian cricketer Yuvraj Singh is associated with Wellversed in its startup journey.

    Listen to Aanan Khurma telling the story of Wellversed in an interview with StartupTalky on Epic Brands Podcast

    Read further to know about Wellversed, its founders, products & services, business model, and more.

    Wellversed – Company Highlights

    Startup Name Wellversed
    Headquarters Gurgaon, Haryana
    Industry B2C and Wellness
    Founder Aanan Khurma, Aditya Seth, and Ripunjay Chachan
    Founded 2019
    Total Funding Raised $3.2 Million
    Website wellversed.in

    Wellversed – About
    Wellversed – Industry
    Wellversed – Founders and Team
    Wellversed – The Idea and Startup Story
    Wellversed – Name, Tagline, and Logo
    Wellversed – Products & Services
    Wellversed – Business Model
    Wellversed – Customer Acquisition
    Wellversed – Challenges Faced
    Wellversed – Funding
    Wellversed – Competitors
    Wellversed – Recognition and Achievements
    Wellversed – Future Plans

    Wellversed – About

    Wellversed is a full-stack accelerator for wellness brands. Wellversed startup accelerate wellness brands from their infancy to building them into strong world-class brands that enable better wellbeing. They enable founders to build genuine wellness brands by accelerating sales growth, strengthening the product-market fit, improving the supply chain, providing investment support, building the brand story, and improving key metrics, and M&A opportunities.

    Short term goal of the startup is to accelerate 1000 wellness brands by 2025, invest in 100 wellness brands by 2025, and acquire 10 wellness brands by 2025. It has a long-term vision to maximize human wellness by enabling genuine wellness brands.

    Wellversed – Industry

    The global wellness market is at more than $1.5 trillion per year, with annual growth of 5 to 10%. In fact, the rate of growth of the wellness industry is in double digits in the developing economy. 60% of this market is contributed by wellness brands while the remaining is contributed by services.

    Wellversed – Founders and Team

    Wellversed - Founders with Yuvraj Singh
    Wellversed – Founders with Yuvraj Singh

    Aanan was a fellow at the Stanford Biodesign School in 2012. As an alumnus of Stanford Biodesign, Aanan Khurma used to conduct a lot of Design Thinking workshops to disseminate the ideology of Stanford D-School to college students. It was during the organization of one such workshop that Aanan met Aditya Seth who was an industrial design student inclined toward designing manufacturing assembly lines. Both of them launched a brand together called Unsnack which was one of the early D2C brands in the Indian ecosystem. Both of them were later joined by Ripunjay Chachan who was Aanan’s batchmate at Stanford Biodesign. Yuvraj Singh was a consumer of the products crafted and traded by Wellversed before he decided to invest in Wellversed and later become a part of the core team of Wellversed.

    Aanan is the CEO of the Company and is primarily responsible for Business Intelligence, Defining Long Term Goals, and probably one of the only CEOs who directly leads the Human Resources department. Aditya Seth leads the supply chain while Ripunjay Chachan leads Business Growth. Yuvraj Singh is the chief evangelist and flag bearer of the message of health and wellbeing.

    As of June 2022, Wellversed has a total of 150 employees.

    Wellversed – The Idea and Startup Story

    The company started out as a personal quest to maximize healthspan. The human body is designed to live up to 120 years of age but most people become dysfunctional by 65-70 years of age. Aanan Khurma realized that people can live a disease-free life of quality, vigor, and intensity if their lifestyle is right. He realized that consumer brands are not optimizing for the long-term well-being of human beings. This led him to launch his first brand called Unsnack. Subsequently, he launched several brands like Ketofy, Ovego, and Wellcore to cater to different use-cases of wellness.

    These brands were unified under the common umbrella of Wellversed Full-Stack Accelerator structure evolved to help great founders create genuine wellness brands.

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    Wellversed Logo
    Wellversed Logo

    There is a very interesting story behind the name of the Company. Aanan’s first startup – Hansure – was funded by Microsoft Ventures. When he was going through the journey of formulating what is now Wellversed he was exchanging ideas with the Director of Microsoft Venture Fund. The Director asked Aanan to send a small note about his startup in order to make a connection with a probable seed investor. As an interim thought, Aanan penned down the name Wellversed in order for this connection to be made and the conversation to proceed further. The Company was never renamed although the name is difficult to pronounce and several stakeholders have pointed out that it’s an awkward name. Since Wellversed platform is not primarily consumer-facing, they never thought it would be relevant to rename the Company.

    Wellversed – Products & Services

    Wellversed Product - Ketofy
    Wellversed Product – Ketofy

    Wellversed is a tech-enabled full-stack accelerator for wellness brands. They assist founders in their journeys to build and scale genuine wellness brands. A great consumer brand is built through only THREE things:

    • A solution that serves a need.
    • A product that is great.
    • A brand story to carry the message to the masses.

    In a typical scenario, running a brand has so many operational components to it that a founder is not able to focus on the core aspects of creating a brand. Wellversed relieves founders from all the operational hassle of selling their products. This includes eCommerce Operations, Performance Marketing, Listing Operations, Warehousing & Logistics, etc. This allows founders to build genuine products to solve a real problem and craft a story that resonates. Wellversed is accelerating 40 wellness brands as of June 2022.

    Wellversed – Business Model

    The business model of Wellversed is centred on accelerating brands and charging them a percentage of their growth revenue. Their EBITA margins are close to 18-20%.

    Wellversed – Customer Acquisition

    They didn’t have a website for 6 months after they started selling to end consumers. They primarily relied on third-party eCommerce channels like Amazon.

    Their only hack was discipline and diligence. Most companies talk about consumer centricity but Aanan and Aditya actually spoke to most consumers to whom they sold. Back then, sellers could access the phone numbers of consumers who ordered via Amazon.

    Wellversed – Challenges Faced

    They took a very unique approach to create a group of brands that maximise human wellness. When they started, this concept and way of building multiple brands were not well understood. The toughest part was the impact that people’s limited understanding had on their own mindset.

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    Wellversed – Funding

    As of 2022, Wellversed has raised 3.2 Million USD through Jubilant Foodworks, Yuvraj Singh, other entities, and angels.

    Wellversed – Competitors

    Some top competitors of Wellversed are:

    • Mensa Brands
    • Global Bees
    • Evenflow
    • Powerhouse91
    • Thrasio
    • SellerX
    • Perch
    • Heydey

    Wellversed – Recognition and Achievements

    Their achievement is the culture of the Company. They believe that great things are achieved through distributed intelligence and the first step to that is creating trust on an individual level. Systems like beehives, ant colonies, and the human brain are regarded as some of the most complicated structures in the universe. The commonality between these biological systems is that they do not have a single intelligence centre. The fact is that the most cooperative, intelligent, and admirable biological systems in the universe have been created by distributed intelligence. This is noteworthy because an individual needs to operate by a minimal set of rules in a distributed intelligence system.

    Wellversed – Future Plans

    The Future of Wellversed is to evolve into a City of wellness entrepreneurs crafting brands for true maximisation of human wellness.

    FAQs

    When was Wellversed founded?

    Wellversed was founded in 2019.

    Who is the founder of Wellversed?

    Aanan Khurma, Aditya Seth, and Ripunjay Chachan are the co-founders of Wellversed.

    Who are the competitors of Wellversed?

    Some top competitors of Wellversed are:

    • Mensa Brands
    • Global Bees
    • Evenflow
    • Powerhouse91
    • Thrasio
    • SellerX
    • Perch
    • Heydey

    Has Wellversed raised funding?

    Wellversed has raised funding of $3.2 Million.

  • Nutritional Startups Experimenting With Innovative Growth Strategies

    The article is contributed By Pranay Jain, Founder & CEO, BodyFirst

    Food and nutrition were formerly exclusively of interest to fitness and health-conscious individuals. For many years, the idea of fitness was limited to enhancing one’s appearance through gym memberships. In the last two years, the Covid-19 pandemic has gradually redefined the concept of healthy living and emphasized the need for immunity boosters and supplements. What, when and how individuals eat are becoming the main themes of discourse in contemporary culture. The post-pandemic period is now experiencing an increase in the number of persons benefiting from different health and nutrition products, which corresponds with the increase in the adoption of a healthy lifestyle.

    The numbers from before the pandemic illustrate this pattern. The Indian gyms, health and fitness industry expanded by 11% between 2016 and 2020, with over 71,000 new fitness and health apps being reported by analytics firm App Annie during the same period. Consequently, fitness app downloads have increased by 156%, which translates to 58 million new active users in 2020. Even before the Covid disruption, the nutritional and fitness startup space had interpreted this opportunity to serve the rising number of health and fitness enthusiasts as a result of this shift.

    Influence of the Pandemic on Placing a Premium on Health and Nutrition

    The pandemic underlined the need for proper diet and physical activity. By emphasizing health and nutrition, the necessity to battle chronic illnesses such as diabetes, hypertension, stress, and anxiety has become a priority. A fresh emphasis on adopting a healthy diet has finally resulted in enhanced productivity, discipline, and an active lifestyle. By adopting a healthier lifestyle, one’s prospects of overcoming unforeseen illnesses are greatly improved. This idea has contributed to the expansion of health and fitness apps while boosting the consumption of nutritional and health supplements.

    Wearables Add Flexibility to Accomplishing Fitness Goals

    In the last five years, fitness wearables have been at the forefront of an industry-wide transformation, empowering their users to maintain their physical health and mental agility. These devices are no longer only data measurement accessories but are integrating data and usage metrics with other smart exercising devices, fitness and diet training apps, and mindfulness activity trackers. Startups are leading the way in bridging the gap between reality and fitness goals by digitally aiding their customers, regardless of their actual location, to meet the required activity or exercise goals. Virtual fitness experiences contribute to the novel aspects of the technology that are rapidly establishing a quantitative and qualitative benchmark for actual transformation. These creative solutions have already created the groundwork for accomplishing fitness objectives, using a mechanism and method that are both adaptable and achievable.

    Partnerships With Fitness Centres and Corporate Wellness Initiatives

    Fitness and wellness firms have traditionally leveraged corporate partnerships as a growth strategy. However, the post-pandemic emphasis on fitness and nutrition has expanded corporate interest. This integration assists companies with benefits, health insurance programs, and employee fitness initiatives to manage workplace stress and enhance employee wellbeing. These holistic wellness initiatives provide workers with seamless integration and usher in long-term health advantages for the organisation. In addition to organizing random and tailored fitness events for intercompany participation, fitness brands also promote the adoption of fitness and weight management programs by hosting random and customized fitness initiatives.

    Enhanced Ingredient Awareness Influencing Consumer Preferences

    Ingredients are foundational to health and nutrition products and these are witnessing a surge in popularity among fitness enthusiasts. The emphasis on product orientation and specialization is one of the most important marketing techniques used by fitness brands. Most fitness brands provide health and nutrition items that are loaded with multivitamins, vital minerals, omega-3 fatty acids, and other supplements. Multivitamins, essential minerals, Omega 3 supplements, and probiotics are, thus, some of the most prominent fitness and nutritional ingredients.

    Increased product awareness among the consumers has shifted the spotlight to brands that emphasize innovative ingredients in their products. This strategy is reflected in the approach in which customers choose brands that are transparent about the relevance of product ingredients in achieving their fitness and wellness goals. Nutrition experts and fitness coaches are more likely to promote brands, whose products are based on scientifically validated and properly researched ingredients. Products capable of bridging the protein deficiency gap by restoring the adequate nutritional balance in the diet will ultimately gain more acceptance and adoption among fitness enthusiasts.

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    Brands Focusing On Garnering High Product Reviews With Satisfied Consumers

    Products that are high on reviews are expected to gain prominence as they are referred by satisfied consumers with word of mouth strategy being a strong driver across sectors. Fitness startups are introducing a diverse product line that is superior to market offerings and strives to promote health and educate customers to enable wise and healthy decisions. Multivitamins, essential minerals, Omega 3 supplements, and probiotics are among the most popular fitness and nutritional products. These innovative products utilise ‘enzyme technology’ which helps break down protein efficiently and enables the body to maximize the absorption of amino acids. This breakdown of whey protein into its smallest components avoids any digestive discomfort and caters to consumers who advertise the product among their circle of influence. Catering to consumer’s convenience, these products are also becoming travel friendly and are being made available in compact and ‘mini’ travel sachets to help consumers maintain nutritional requirements while travelling.

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    Conclusion

    Today’s constantly changing consumer preferences have been addressed by emerging technological advancements that will continue to influence the fitness industry’s growth trajectory. In conclusion, these rising opportunities to address customer needs will help startups redefine their approach with innovative growth strategies.

  • Upnourish – Providing Nutritious Meal Replacement to Stay Effortlessly Healthy

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Upnourish.

    Due to the increasing pressure of modern life and despite the adverse effects it has on our health, people tend to get less sleep and work more. Poor work-life balance leads to chronic stress and impacts mental health and physical health equally. The industry of Health and Wellness is growing as per the demands of health needs in the current busy lifestyle. The global wellness market is valued at $1.5 trillion. It is growing with annual growth of 5 to 10%. Health and wellness market value is estimated to grow by USD 1300 billion by 2024 and Nutritional supplements market is estimated to grow at a CAGR of 6.2%.

    People aim to enjoy the busy lifestyle and aspires to stay equally healthy. Upnourish has brought the solution to this need. Founded by Nutritionist, the startup provides a range of nutrition products as meal replacement.

    Know about Upnourish company, founders, business model, and its startup story.

    Upnourish  – Company Highlights

    Startup Name Upnourish
    Headquarters Mumbai
    Sector Health and wellness
    Founder Kuonal Lakhapati and Aayushi Lakhapati
    Founded 2022
    Revenue INR 15 Lacs
    Website upnourish.co

    Upnourish – About
    Upnourish – Founders
    Upnourish – Startup Idea
    Upnourish – Mission and Vision
    Upnourish – Name, Tagline, and Logo
    Upnourish – Business Model
    Upnourish – Products & Services
    Upnourish – Marketing
    Upnourish – Growth
    Upnourish – Challenges Faced
    Upnourish – Advisors
    Upnourish – Competitors
    Upnourish – Tools Used

    Upnourish – About

    Upnourish Meal Replacement
    Upnourish Meal Replacement

    Upnourish is India’s digital first D2C focused meal replacement product venture enabling people to eat healthy with all the nutrition yet low on calories while they lead their busy lives. Upnourish aims to be a part of every individual’s life who leads on-the-go lifestyle yet aspires to be healthy. Upnourish aims to be market disruptor and category leader when it comes to healthy on-the-go snacking/meals category.

    Upnourish – Founders

    Upnourish Founders
    Upnourish Founders

    Kuonal Lakhapati and Aayushi Lakhapati are co-founder at Upnourish. Kuonal Lakhapati is the CEO at UpNourish. Ayushi is a certified Nutritionist.

    It was their mutual decision to embark on this journey to build Upnourish and 23BMI. Kuonal handles all the operations and business functions whereas Aayushi heads product R&D and client management.

    Upnourish – Startup Idea

    Kuonal Lakhapati was leading a very hectic life while being the founding member India’s leading company in Logistics tech space. Building a startup was demanding. His days were extended and hardly had a fixed schedule since he was traveling extensively. Moreover, he had no knowledge or awareness about healthy food, importance of timing etc. Had many misconceptions too. Unfortunately, he gained quite a bit of weight making me very uncomfortable. However, he had known Aayushi (Co Founder, 23BMI) and knew she came from the world of nutrition and wellness. He told her that he wanted to lose weight but could not hit the gym due to lack of time. He asked her to guide as he had no nutrition knowledge.

    Aayushi was experimenting with her idea of Meal Replacement Products and she decided to make some samples and try them on me. He tried them and lost  10 Kgs in 28 days! That is when he realised this is revolutionary and if he was facing this issue of not able to hit gym, prepare healthy food that can be carried easily, there are millions out there like me. And, they could solve this problem offering convenience. That’s when they decided to start manufacturing Meal Replacement Products.

    They made some samples and tried them with friends and family. They tested it thoroughly, did pre-post medical check ups and once they were absolutely through, they finally launched them. They did speak to some medical and health experts, marketing experts, branding experts, before they thought of jumping into the world of meal replacements. Most of them were in agreement of the problem statement, market need and the proposed solution. However, they had to get the product formulation right and had to conduct trials before finalising the formulation.

    Upnourish – Mission and Vision

    As people get aspirational, busier, competitive, their health will take a backseat. Hence, Upnourish is working to make health and nutritional food convenient to all such people so they do not have to compromise on their health goals. Upnourish also targets weight watchers who would want to maintain to keep their underlying conditions like diabetes, cholesterol, thyroid, PCOD/PCOS, etc concerns under control.

    Upnourish Logo
    Upnourish Logo

    The core idea behind choosing Upnourish as our brand name was simple as they wanted people to up their nutrition game.

    Upnourish – Business Model

    Upnourish’s business model is very simple and just like any other e-commerce company. Upnourish’s major revenues come from it’s own website which is about 70%. The rest of the revenue streams are online market places like Amazon, Healthkart, Wellversed, etc.

    Upnourish – Products & Services

    Upnourish Products
    Upnourish Products

    Meal Replacement products are packed with all the essential nutrition in terms of protein, fiber, carbs, multivitamins, etc in 60% lesser the calories that a body requires from one meal which is usually very difficult to achieve via natural meal by any individual with basic nutritional knowledge. Hence, on regular consumption of the meal replacement products, one experiences increased energy levels, fat loss, better health, etc.

    They are making it very convenient to carry your own on-the-go nutritious meal which provides all the vital nutrition for fitness/health focused individuals.

    They did go through couple of iterations before they could find the perfect formulation of the product. Basis on the extensive feedback, they realized they could make the product even better and hence, had to work through a couple of iterations.

    Upnourish is the D2C focused, ecommerce arm where as 23BMI is our consultancy arm for people who need dedicated health coach services.

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    Upnourish – Marketing

    Upnourish team majorly focused on performance marketing to acquire customers via social media platforms. They acquired first 100 customers in less than 10 days.

    Branding, communication, product innovation and most importantly listening to our customers has been the key to understand the growth path for the company. They are currently focusing on increasing our product visibility via online marketplaces and some selected offline modern stores. A couple of ad campaigns of our products did really well specially in the Tier – 2/3 markets which essentially focused on explaining how one could replace one/two unhealthy eating options with meal replacement products. They are currently spending 50% of revenues on marketing.

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    Upnourish – Growth

    Upnourish is just few months old. It is headquartered in Mumbai. Upnourish has clocked about  INR 15lacs revenue with 55% gross profit. Upnourish has more than 1200+ subscriber. Upnourish’s clients are some notable HNI’s, politicians, sportsmen, celebrities, etc along with fitness focused individuals across India.

    Upnourish – Challenges Faced

    Amongst many, one of the major challenges they faced were getting the MOQs for products, packaging since to get high MOQ was not feasible. They had to really get into the sourcing to be able to achieve feasible MOQs. They did some experiments with low MOQ packaging, printing until they could get the desired MOQs.

    Upnourish – Advisors

    Huddle.work are their advisors.

    Upnourish – Competitors

    Some top competitors of Upnourish are:

    • Soylent
    • Huel
    • Oziva
    • Kapiva
    • Herbalife

    Upnourish – Tools Used

    Few tools which they use to run the startup are:

    • Wati.io
    • Shiprocket
    • Shopify
    • Quickbooks
    • Realreview

    FAQs

    When was Upnourish founded?

    Upnourish is a Health & Wellness startup founded in 2022 at Mumbai.

    Who are the founders of Upnourish?

    Kuonal Lakhapati and Aayushi Lakhapati are Co-founders of Upnourish.

    What is the revenue of Upnourish?

    Upnourish has clocked about INR 15lacs revenue with 55% gross profit.

    Who are the competitors of Upnourish?

    Some top competitors of Upnourish are:

    • Soylent
    • Huel
    • Oziva
    • Kapiva
    • Herbalife