Tag: health and fitness

  • Startups That Are Funded By Madhuri Dixit

    In the recent years the number startups or ventures funded by well-known Bollywood celebrities have increased. In 2020, many celebrities like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Anushka Sharma, Katrina Kaif and Sonu Sood have helped the startup ecosystem rise during the hard times of global pandemic by investing or endorsing the products of startups. This also includes Madhuri Dixit Nene, as the iconic actress has also funded in a startup GOQii known for its fitness technology.

    The Padma Shri awarded actress, Madhuri Dixit has also launched her own online dance academy known as Dance with Madhuri which has increase 5 times because of the ongoing pandemic, she is also the co-founder of  the production company called RNM Moving Pictures with her husband Dr. Shriram Nene.

    Madhuri Dixit Nene is an Indian actress, producer, dancer and a popular television personality. She is known for her work in movies like Devdas, Hum Aapke Hain Koun, Khalnayak, Dil to Pagal Hain, etc.

    Madhuri has so far worked in over 70 Bollywood movies and is also one among the highest paid actresses of India, featured in the Forbes India’s Celebrity 100 list for more than 7 times.

    Besides that Madhuri Dixit Nene is also known for her Philanthropic work as she is a part of UNICEF and has been vocal about the rights of children and child labor. She is a prominent name in India and uses her platform to endorse brands or even products from many small startups.

    GOQII
    The ventures started by Madhuri Dixit Nene
    The Growth and Future of Dance with Madhuri
    Upcoming Ventures of Madhuri Dixit
    FAQ


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    GOQII

    GOQii which is pronounced as Go-key, is a fitness technology company that is known for their range of wearable fitness bands with a mobile app and a personalized remote coaching.

    The company is founded by Vishal Gondal who was also the CEO and founder of Indiagames and is headquartered in Menlo Park, California with offices in Mumbai, Maharashtra and Shenzhen, China.

    An undisclosed amount was funded by Madhuri Dixit Nene and her husband Dr. Shriram Nene in 2014, as they liked that the company provided an end to end healthcare and wellness experience for users.

    GOQii products
    GOQii products

    The smart-tech enabled and integrated preventive healthcare platform has a long list of investors like Mitsui, Megadelta, Galaxy Digital, Edelweiss, Cheetah Mobile, Ratan Tata, Akshay Kumar, etc.

    The wearable fitness brand that GOQii makes collects the activity and sleep data of the user. The data is then reviewed by personal coach through the mobile app, after which the assigned coach guides the user towards a fitness or health goal for them. The app also has premium services which can be accessed after paying a subscription fee.

    The app allows its users earn karma points by meeting their target, these points are then donated to a charity of the user’s choice. It also allows users to share their stats on other social media sites.

    The mobile app of GOQii also includes health e-commerce store, scheduling health checkups, a health locker and exiting discounts. The company has also launched the personal health locker and a lifestyle doctor known as the GOQii Doctor for medical consultation in 2016.


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    The ventures started by Madhuri Dixit Nene

    RNM Moving Pictures Private Limited

    RNM Moving Pictures Private Limited is a non-government company which was founded by Madhuri Dixit Nene and her husband Dr. Shriram Nene in June of 2012. This company is an embodiment of Madhuri and Dr Nene as it is made with the 30 year old expertise in the Hindi cinema and technology & medical experience.

    It has a revenue of $5 million with its headquarters based in Mumbai, Maharashtra. The company is known for producing media and content across all platform by leveraging their individual and combined brand identities.

    The company is divided into the sections entertainment, lifestyle, interactive gaming and healthcare. RNM moving pictures combines the individual strengths, brand identities and unique strengths of the power couple Madhuri Dixit Nene and Dr. Shriram Nene in order to produce world class content and media across different platforms.

    The company produces digital products which are viewed on MadhuriDixit.com, the Madhuri Dixit app, Tophealthguru.com and DrNene.com across all Apple and Android devices.

    The motive of creating these websites is that the fans can connect with Madhuri Dixit, and get the latest information on Madhuri’s film, dance, art, music as well as he actress’s thoughts and recommendation on fashion, health and beauty.

    The DancewithMaduri.com which comes under this company is a dance initiative started by her for bringing her passion for dance to the world. The 10 year old company started with an idea of merging different sectors into one platform and giving the user a wide range to choose from.


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    Dance with Madhuri

    Dance with Madhuri is a well-established online gamified dance academy that allows its users to learn various dance styles. The Dance With Madhuri platform is the first ever celebrity backed online dance academy in the world and allows people to learn different forms of dancing.

    Madhuri says that she started this online dance academy because, “Dancing has been my passion since I was 3 years old, and it only grew stronger with time. Dance with Madhuri is an expression of my gratitude to my ever loving fans who have contributed to what I am today.”

    About Dance with Madhuri

    These dance forms are taught by renowned dancers/choreographers and the videos are designed to teach all levels of dancers from beginner to advance and are planned in a systematic, authentic and conveniently.

    DWM allows its users to exhibit their talents by uploading their videos of the same dance or even their progress videos and much more. DWM teaches dance forms like Bollywood, Bharatnatyam, Kathak, Folk, Club Dance Forms, Latin and Ballroom, Bollyhop, Street dance, Contemporary, Jazz, Ballet, Tap dance and Flamenco among others.

    Dance with Madhuri allows its users to learn various dance styles from the best teachers from their online dance courses and workshops. The website also promotes wellness and offers videos on exercise ranging from Core strengthening, stretching, functional training, Pilates, step burn, dancercise etc.

    The user can also apply for a certified courses and also connect with other dancers, participate in contest and events and showcase their talent to the world through this platform.


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    The Growth and Future of Dance with Madhuri

    The company started in February 2013, and was created in just three months with the help of online infrastructure and just three in house employees. When the website was launched it crashed after a while because of the overwhelming response that it received.

    According to Dr. Nene, they had over 6 million page views and 200,000 users just within a year. The couple and the team reworked upon it and then relaunched it in 2015.

    Earlier the DWM generated its revenue solely from sponsorship and advertisement model, but later changed to DTH subscribers in order to create a liner video channel. The company then got over 100,000 paid subscribers and turned profitable with over 50% of its users coming from India and rest the world. Currently in 2020, the business has grown over five times because of the covid 19 pandemic. The team is now planning to explore more avenues and introduce acting, scriptwriting, gourmet cooking, music and much more.

    With the global lockdowns in 2020, many dancers and choreographers had lost their daily living which is why DWM gave them an opportunity to have their classes on its platform.

    In an interview Dr. Nene added that, “Dance With Madhuri has been self- sustaining and could grow organically but looking at the potential it has, we are looking for strategic partners and funding so that we can expand it further.”


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    Upcoming Ventures of Madhuri Dixit

    The couple is now working on starting a new venture which will be dedicated for holistic healthcare. Dr Shriram Nene who is a cardiovascular surgeon in America, has been working on starting this healthcare startup from a long time and is said to launch it soon.

    In an interview Dr. Nene shares that, “We are trying to build is a holistic, personalized healthcare which can be used across different media platforms. What people really need is a trusted source which is aligned to their health needs from cradle to grave.”

    FAQ

    Who is Madhuri Dixit Nene?

    Madhuri Dixit Nene is an Indian actress, producer, dancer and a popular television personality.

    Which is the startup funded by Madhuri Dixit Nene?

    The startup funded by Madhuri Dixit Nene is GOQii is a fitness technology company.

    What are the ventures started by Madhuri Dixit Nene?

    The ventures started by Madhuri Dixit Nene in RNM Moving Pictures Private Limited and Dance with Madhuri.

    How much is Madhuri Dixit worth?

    Madhuri Dixit approximately has a net worth of $35 million which roughly translates to Rs. 264 Crores.

    What is the first movie of Madhuri Dixit?

    Madhuri Dixit made her debut with the 1984 film Abodh.

  • Startups That Are Funded By Shilpa Shetty Kundra

    From the past few years there has been an increase of Bollywood celebrities backing startups as investors or even launching their own ventures. Many celebrities like Alia Bhatt, Suniel Shetty, Anushka Sharma, Katrina Kaif and Sonu Sood have recently started investing or endorsing the products of startups during the Covid 19 Pandemic in order to help maintain the startup ecosystem.

    This also includes Shilpa Shetty Kundra who has launched her own fitness and health app called Simple Soulful and also invested in a Gurugram based startup known as Mamaearth.

    Shilpa Shetty Kundra is an Indian actress, film producer, dancer and also is known to be businesswomen and author. The actress is popular for her roles in movies like Baazigar, Main Khiladi Tu Anari, Life in a Metro, etc.

    Shilpa Shetty Kundra has been a part of various fitness campaign such as the Fit India movement which was lauched by the Government of India.

    She has also been a part owner of the Indian Premium League (IPL) team Rajasthan Royals from 2009 to 2015. Besides that she is also known to be a devote fitness enthusiast and celebrity endorser for brands and products and has been vocal about issues like feminism and animal rights.

    Which is why the Shilpa started her own fitness and health app (Simple Soulful) and has also funded a startup Mamaearth that sells mother and childcare products. The startups funded by Shilpa Shetty Kundra are:

    Mamaearth
    Simple Soulful
    Frequently Asked Questions


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    Mamaearth

    Mamaearth was founded in 2016 by a couple Varun and Ghazal Alagh, the company is owned and operated by Honasa Consumer Pvt. Ltd. The company is known for its product line that includes toxin free body lotions, rash creams, shampoos, body wash, massage oils and even bug sprays which are curated for the children up to the age of five years.

    The company concentrates on making products that are for stress relief, postpartum weight loss for new mothers and non-preservative products for lactation.

    Shilpa Shetty with Varun and Ghazal Alagh the founders of Mamaearth
    Shilpa Shetty with Varun and Ghazal Alagh the founders of Mamaearth

    The company sells most its products on its own website and other online ecommerce platforms like Amazon, FirstCry, Nykaa, Flipkart and Paytm. Shilpa Shetty Kundra has funded over $250,000 to the startup in April of 2018 and has backed the company ever since.  

    In an interview Shilpa disclosed that she decided to fund the startup because it offered natural and chemical free nature of products. Over 90% of company’s sales are done online but are also available in more than 300 stores across cities like Mumbai, Bengaluru, Delhi and are planning to expand to ten other cities in the country.

    The company has its headquarters in Gurugram and has raised over Rs 6.5 crore in just the second round of funding by Fireside Ventures and other investors. It also managed to raise Rs 130 crore from the Sequoia Capital India, Fireside Ventures, Stellaris Venture Partners and Sharp Ventures.

    It has so far acquired over 5 million new customers and aims on making the company over Rs 500 crore brand by 2023. The company also plans on launching more products and expanding operation to parts of Southeast Asia.


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    Why fund Mamaearth?

    According to the founders Mamaearth, it is a pioneer in selling safer products curated specially for mothers and kids of India. The company is aiming to build a brand that is friendly to parents and intends to make lives of the mothers and pregnant woman better and beautiful. Mamaearth is also Asia 1st brand which sells the Made Safe Certified Products. Most the products are made by mothers as nobody else understands a baby’s needs like a mother does.

    Which is why the company has a working panel of mothers who give genuine reviews to all the products. For the past 15 years the GDP per capita has become 4 times more especially in the urban cities, while the childcare has increased eight fold.

    There has also been a rise in new mothers looking for customized products for themselves and their children. Mamaearth is helpful in reducing parental stress amongst young parents. In an interview, Varun Alagh disclosed how he got Shilpa Shetty Kundra to invest in the startup.

    “The process started over a year back with finding ways to get a window with her which took nearly 3 months after sending many pitches. But after the meeting we gave her all our products to try it herself and on her son.” He also added that the actress did her own in-depth research on Mamaearth after which she went on to backing the startup as an equity investor.


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    App launched by Shilpa Shetty Kundra

    Simple Soulful

    Simple Soulful is a holistic wellness and Health App launched by Shilpa Shetty Kundra and designed by experts of Yoga, Exercise, Immunity and Diet Programs.

    The 45 year old Bollywood actress made this app because she is a fitness enthusiast, has active lifestyle and lives by the philosophy of “Swasth Raho, Mast Raho” which translates to “Stay Healthy, Stay Happy.” The app encourages a healthy lifestyle and offers a customized goal based yoga and fitness programs.

    An example of the Simple Soulful video by Shilpa Shetty

    These programs are specifically designed to help its customers lose weight, improve flexibility, strengthen core muscles, tone arms and legs. They also have programs that will help customers with special ailments like focusing of diabetes, low and high blood pressure, immunity, sleep and stress management.

    Simple Soulful has free and has easy to do yoga asanas with step by step instructions, other exercise, diet plans, recommendations and delicious yet nutritious recipes to maintain a healthy balance in life. The target audience of the app is working women and men but it also caters to young mothers and youngsters.

    The features and pricing of the app

    The cost of Simple Soulful is Rs. 499 for a month, Rs 999 Quarterly and Rs 2499 annually. The app/website also allows its customers to purchase single videos for a minimum cost of Rs 99.

    These subscriptions give its customers an access to 60 plus yoga and meditation programs by experts, daily diet plans, recommendations, asanas, exercises and healthy recipes. The app is available for iOS 11.0 and Android 5.0 with a lifetime of access. The special features of simple soulful are:

    • The users of the app can work out with Shilpa Shetty Kundra as she is the one that performs them while being mentored by experts.
    • The workouts are designed in a way that it is easy, quick and home based that can be performed anywhere and anytime.
    • The programs help people in boosting their immunity especially during the Covid 19 pandemic.
    • The recipes require simple and less ingredients which are also highly nutritional.
    • Their special program made only for women, like exercising videos for pregnancy, post pregnancy weight loss and menstrual pain.
    • The app allows you to download programs and workout without Internet along with tracking and displaying their fitness journey.

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    Benefits of Simple Soulful

    Shilpa Shetty Kundra is a well-known yoga practitioner which is why the app has a whole section of yoga programs which made specifically for different levels like the beginners.

    They also have an Office yoga section where working men and women can practice simple workouts around their office chair. Like the yoga videos the exercising videos also come with many difficulty levels and have an apt description of the benefits of each workout. Another main benefit is that once the videos are downloaded, you can keep up with your training with without data or Wifi.

    Shilpa Shetty in an interview mentioned that she not tech savvy but made sure to work with the apple accelerator team to make sure that the interface of Simple Soulful is simple to navigate and easy to use.

    The app is also on iPad and Apple watch integration and plans to integrate siri for voice commands. Shilpa loves the app and has put a lot of effort into making it, she has also shot for videos eight hours in one go.

    According to Shilpa, “I started learning advanced yoga and have achieved my own fitness goals while working on the app”. Her point is that, If she can do it, so can you.

    Frequently Asked Questions

    Who is Shilpa Shetty Kundra?

    Shilpa Shetty Kundra is an Indian actress, film producer, dancer and also is known to be businesswomen and author.

    What is the startup that is funded by Shilpa Shetty Kundra?

    The startup that is funded by Shilpa Shetty Kundra is Mamaearth.

    What is the fitness app of Shilpa Shetty Kundra?

    The fitness app of Shilpa Shetty Kundra is Simple Soulful

    What is Mamaearth?

    Mamaearth is a startup that is known to sell mother and childcare products that are safe to use.

    What is Simple Soulful?

    Simple Soulful is a holistic wellness and Health App launched by Shilpa Shetty Kundra and designed by experts of Yoga, Exercise, Immunity and Diet Programs.

  • 12 Reasons Why You Would Open a Fitness Startup in 2020

    Health and fitness is the biggest treasure for every person. Without it, all other treasures like wealth, or property is nothing more than a heap of dust. Imagine you have lots of money and an enormous property but you are so ill that you can’t even stand or move. What will be the need for that wealth? The concept is crystal clear and understanding the gravity of the topic, more and more people are getting aware of the need for health and fitness.

    As more people feel it important to maintain good health, they find up ways to stay fit and the best way for that is healthy eating and daily exercise. The eating habits of most people are unhealthy and unbalanced which makes their body a hub for diseases. This makes them more stressed about their health. And all these factors have contributed to the rise in demand for health products, gyms, yoga centers, organic cosmetics, and much more.

    As soon as there was a hike in demand, the supply has to be increased so that equilibrium can be brought into society. To do so, more and more organic food and cosmetic companies, yoga centers, and gyms are coming up.The entire thing has paved the way for health startups.

    Fitness startups
    Fitness startups

    The health startups have seen a great evolution since the last decade.

    1. If we look into 2010, there were traditional fitness centers like boot camp-style workouts, fitness boxing, and classes like  Afro-Cuban, Zumba, Bollywood, and ballroom dancing. There flourished an idea to involve people in physical activities differently so that they can have fun alongside a good healthy body. The trainers had to teach such techniques to people using traditional practices. Since 2010, personal training has increased by manifold in popularity. The demand for such training was not just by rich and famous, but also by everyday gym users.
    2. Then, from 2011 to 2013, the growth of fitness clubs became skyrocketing. The trend of different programs and physical activity opportunities was almost doubled from 2010 to 2013 since 2008. It was the time when the concept of fitness started circulating enormously. The people started to think of numerous ways to stay healthy and fit and as a result, intermittent fasting, low carbohydrate, and gluten-free diets came into the trend and are popular even today. Wearable technology has evolved during the same period that included fitness tracking devices and it became easier for people to track their health.
    3. 2013 to 2016 was the time when a great wave of fitness trends was seen. Primal, body-weight training, and movement-based, everything became popular. Traditional equipment used for exercise was also used by then but a new range of equipment including kettlebells, battle ropes, suspension, and much more has also come up. Fitness centers started to come up in every nook and corner and more people got conscious about their health and fitness status.
    4. From 2016 to now, the trend of a vegan diet has come up from several documentaries as well as films, especially on Netflix like The Game Changers, What the Health and Cowspiracy, everyone has seen more and more people becoming Vegan. People have also replaced dairy milk with almond and coconut milk. Moreover, vegan clothes that are completely plant-based. Even the biggest brands like Adidas have started producing such clothes. More and more fitness gyms have come up because of the Instagram hashtags. Youngsters started to feel the gym to be an important part of life.

    This is how we all have reached here. The demand, as well as the popularity of fitness products or fitness centers, have never fallen in the last decade. It is increasing and just increasing on a more rapid scale. From clothes to food, from gyms to fitness devices, demand is growing endlessly. New instruments are coming up and are getting famous in no time.

    Now, any company can see this situation in two ways. Either it may believe that the competition is so high and it can’t survive and the other is that there is a huge opportunity for high profits in the future. The companies which look at the competition, will not even dare to take the risk but the company which looks at the opportunity, will not stop from the fear of loss. Success comes to those only, who dare to take risks. Whatever the situation, everyone looks at that with their way or mindset. So, it’s up to you that you are considering it as an opportunity or a big threat.

    The field is an opportunity from my point of view. You can earn heaps of profit from this business and will not have to repent in the future about the same. Here are the 12 reasons that will make you think the same:

    1. People want to invest in fitness

    The fitness craze has raised to such an extent that people are having a keen desire to spend on it. The sedentary lifestyle of people has paved the way for more fitness equipment and products as more and more people are becoming conscious about their expanding waistlines and fitness. So if you provide them with good facilities and the endurance of positive results, people will not think much to invest in your business. They are ready to pay any amount but what they want in return is fitness. You ensure them to make them fit and success will be at your hands. Provide them a fit and active lifestyle, weight loss solution, and a perfect body as they are ready to take out time from their busy schedules so that they can visit the gym and are willing to invest money.

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    2. Good deed

    By opening gyms or providing other fitness products, you are doing a good deed which will provide you mental satisfaction along with huge profits. You are contributing to the health of innumerable people and are making them ready to fight any disease, you are removing their inferiority complex by bringing their body to the perfect shapes, you are improving their overall personality and confidence level. What can be better than that? There are many businesses which fool people to earn but you are making them fit and healthy, to earn. You will feel positive and energetic that your source of income is such great work.

    3. Subsidiary income sources

    Suppose you are having a gym, you can sell supplements, proteins, and much more so that they can focus more on their health and get the desired body. Moreover, you can give them weight loss products, or branded gym apparel, or even technological health devices and add to your profits. Once you are training the individuals, if you suggest any protein shake or any other such things they will be willing to purchase it from you and you can sell it without much effort. Moreover, if people visit the gym daily, they would require good clothes so that they can share their pictures or videos on Instagram. So they will be keen to buy branded apparel or smartwatches and other fitness equipment.

    4. Not seasonal in nature

    Unlike many other businesses like manufacturing woolen clothes, the fitness business is not seasonal in nature. The trend of fitness never gets old as it is a lifestyle. Once a person understands the significance of fitness and starts gyming, there is no way back. He will become more and more dedicated to his health every day. So, the business is not seasonal which means that you will never get out of money. Your profits will be spontaneous throughout the year. Moreover, there will be a sudden hike in the gym users during the new year as most of the people take a resolution to be fit and healthy for the upcoming year.

    5. Never out of trend

    Your business will never get out of fashion unlike the clothes and most of the things today. The trend will keep on increasing without looking back. So, you will be running a safe business that provides you with the security that your profits will never crash but keep on rising, and that too on a large scale. So, once you have settled your business and settled to bring customers regularly, there is no going back. You will fly higher in the future without chances of coming down. The area is definitely a powerhouse of success and you will not repent.

    6. All sorts of people

    According to FitnessVerve, The fitness business is not limited to a particular class, caste, religion, or gender. Everyone is interested in it, irrespective of their ages. From teenagers to youth to middle-aged to old aged, from women to men to transgender community, from Hindu to Muslim to Sikhs to any religion, fitness is the right for everyone. So, your profit will come from all the directions. Everyone wants to stay healthy, fit, and disease-free. So, your business has a target audience that involves everyone. You can take your business to great heights, taking the benefit of the situation.

    7. Several options

    The fitness business is not limited to just gyms today. You may undertake a fitness franchise, produce fitness apparel, invent a fitness device, and much more. You can even start your fitness cafe for only people following a vegan diet. So, whatever field you belong to, you can become a part of the fitness business and earn easily.

    8. Small or large scale

    You can run your business on a small or large scale, whichever you want. You can expand your business whenever you want and that too without much effort. If you have doubts in your mind about whether you should invest in the business or not, you can start it on a small-scale and expand it once you have earned enough profits and have enough demand. It will not give a pressure of more investment for your startup as you can start it with the money you have.

    9. Success rate

    Everyone wants to do a business having high success rates. The fitness industry is emerging to be one of the highest success rates in providing industries. As the demand is continuously increasing, the supply must be increased so that equilibrium can be reached. The demand for fitness is more than ever before and this has paved the way for the fitness business. You need not fear much if you are associated with this business. You just need to do your best and success will automatically come to you.

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    10. Less need for marketing

    Suppose you have built a beautiful gym with amazing design and great facilities. People will come up and click their pictures or videos while workout and post them on social media platforms. Many people will come across the picture or video and will be attracted by the facilities and design and will inquire about your gym. So, such businesses don’t want much marketing as the existing customers themselves will do it.

    11. The balance between personal life and work

    Often, the manager of the gym need not stay there for the whole day. He can focus his attention on any other business or his family as he need not spend his time managing the gym. This keeps a balance between the personal as well as the working life of the manager. Moreover, you can enjoy a vacation without any stress of who will handle the work or how will the deadline be achieved? You can enjoy it the way you want.

    12. Growth prospect

    Everyone wants a business that not only earns enough profits but also has chances of future growth. The fitness business is so easy to expand and manage that it can be expanded to any desired limit without much effort. You can expand your business as soon as you find out that the demand is high and that too without stressing about it.

    Conclusion

    The fitness craze is skyrocketing. Just take the benefit of the situation and consider it as an opportunity. Just start your business and soon, there will be no going back.