Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by WellTech.
Who doesn’t like to stay fit? Moreover, in the past few years, the significance of health and fitness has increased to a great extent. You would find every other person talking about fitness and following a number of health apps on their smartphones.
Every person is conscious of reducing those extra kilos to look better and stay in shape. It can be seen that fitness and health have become a hot topic of discussion but, just like starting anything new, you need to have a certain goal or a plan beforehand. Similarly, to embark on the journey to fitness and health you need to know the appropriate measures to start a healthy life.
Every other day, you find there’s an app related to health and fitness, in which you can get a customized plan designed to cater to your health needs. WellTech is one such IT startup company that develops mobile applications related to health and fitness.
Here’s the success story of WellTech, where you can learn everything about WellTech, its story, and team, products and services, competitors, and more.
WellTech is a private corporation, which focuses on information technology and services. The company mostly creates mobile applications for the health and fitness sector.
WellTech presently has over 200 million downloads worldwide. There are more than 400 people on the team who are dedicated to creating products to make millions of people feel better.
The company is dedicated to enhancing the health of numerous people worldwide. WellTech’s philosophy and ideals make it very evident that they aim for excellence in everything they do.
It is a data-driven company.
WellTech – Industry
It can be assured that the IT industry is one of the leading industries in the world. It is estimated that the projected spending for the worldwide information technology (IT) sector in 2022 is 5.3 trillion dollars.
In the market for IT services, the average Spend per Employee is anticipated to reach US$322.30 in 2022.
WellTech – Mission and Vision
WellTech’s mission is, “Improving the Health of Millions of People around the World”
WellTech – Name, Logo, and Tagline
WellTech logo is like a half circle full black in colour.
WellTech Logo
WellTech – Business Model
WellTech has created health & fitness applications like Omo, FitCoach, WalkFit, Yoga Go, and Muscle Booster.
Let’s a take detailed look into the following five applications:
Omo
Omo is the all-in-one weight loss application. It is a calorie-counting software that makes it simpler than ever to register your meals, keep track of your activities, and view your progress. It is not only about losing weight but the app gives a lot more than this.
It is more than just a food journal; it also provides its users with nutrition advice so they may eat well. Users can learn how to choose healthier foods and steer clear of junk food with the help of these suggestions, making it simpler to withstand cravings and establish lasting healthy habits.
Omo also helps users with intermittent fasting and gives a personalised workout plan.
How to use the app?
Users can need to go to the App Store or Google Play Store (depending on your device) and download the Omo App to get started. After it is downloaded, create an account to get started, by responding to a few straightforward questions in order for the app to develop a plan that is unique to you and your requirements.
Users’ weight loss plans will be computed when they have completed the questionnaire. Once done, Omo develops a highly customised weight loss plan rather than a generic one, making sure that its users won’t have any trouble adhering to it.
Yoga Go
Yoga Go by WellTech lets customise yoga and pilates routines to improve customers’ physical health, emotional stability, and overall well-being.
The app already has 23 million plus downloads and is available in 11 languages. Yoga-Go offers quick, at-home yoga and pilates routines that customers can use at any time they want. Yoga-Go workouts only last 7 to 30 minutes, and each session might result in a 200-calorie calorie burn.
With this app, users can enjoy a variety of yoga exercises:
Pilates
Face Yoga
Breathing Practices
Stretching
Yoga at the Office
Morning Yoga Practices
High-Intensity Yoga
Relaxing Yoga Practices
FitCoach
FitCoach has over 29 million downloads and is available in 13 languages. WellTech’s FitCoach is the perfect fitness app for those who are concerned about their health, want to get fit, and lose weight, but lack the time to go to the gym. The best part about this app is it offers a fully customised plan for its users.
FitCoach app offers the following variety of workouts:
Strength
Stretching
7 Minutes workouts
Yoga
Walking
Pilates helps
Cardio
Libido Boost
Recovery workouts
Morning
Fitness Mix
Muscle Booster
With over 60 million downloads, Muscle Booster by WellTech aims at offering daily plans for the overall body workout.
The app has a weekly calendar that is located at the top. Users have to select a day in the calendar, which will display options for both the main workout and extra workouts.
The main workout (if there is one that day) should be completed at the very least, but putting in the extra session will yield faster results. The exercise plan pages in the app list the exercises that will be done during the workout and how long it will take to complete the entire session.
Here are some of the features of the Muscle Booster App:
An Extensive and Varied Training Library
Workout Overviews
A Personalized Training Plan
Workout Player, this includes – audio prompts, 3Dmodel highlighting muscles, music synchronization
Apple Watch Synchronization – to synchronise with Apple Watch to track workouts
A Personalized Meal Plan
WalkFit
WalkFit is available in 9 languages for both Android and iOS users and has over 16 million downloads from all over the world. This app offers individualized walking plans and in-the-moment advice to help people get healthier and more fit. The app can be downloaded for free but requires a reasonable fee to access other features.
WalkFit app helps the users in the following ways:
Countdown of total time and active time.
Pedometer with alerts to let users know when milestones are reached in terms of steps.
How many calories are burned?
The app measures the distance travelled, as well as the pace and speed of users.
WalkFit makes it possible for users to be phone-free by syncing the app’s data to their Fitbit.
The app gives a selection of fitness tasks
There are statistical charts that reflect users’ progress and trends using the exercise data they have already completed.
Other than creating mobile applications, WellTech is also engaged in offering courses for those who want to start their career in IT.
WellTech Academy
WellTech Academy is an educational platform that is designed to offer coachings for those professionals who are interested in joining the IT industry. The company has a total of three years of experience in implementing educational projects.
WellTech Academy has a total of 29 projects to start IT careers, 270+ alumni of educational projects, and 56 graduates from the academy. Once the candidate finishes the course, they even get the chance to join a product IT company and have the opportunity to develop Fitness & Health Apps.
They offer programs like;
Digital Marketing Camp (online)
Creative Marketing Camp (online)
Product Camp (online)
QA Bootcamp (online)
The main goal of WellTech Academy is, “To impact product IT development by improving the knowledge and expertise of entry-level specialists.”
The article is contributed By Pranay Jain, Founder & CEO, BodyFirst
Food and nutrition were formerly exclusively of interest to fitness and health-conscious individuals. For many years, the idea of fitness was limited to enhancing one’s appearance through gym memberships. In the last two years, the Covid-19 pandemic has gradually redefined the concept of healthy living and emphasized the need for immunity boosters and supplements. What, when and how individuals eat are becoming the main themes of discourse in contemporary culture. The post-pandemic period is now experiencing an increase in the number of persons benefiting from different health and nutrition products, which corresponds with the increase in the adoption of a healthy lifestyle.
The numbers from before the pandemic illustrate this pattern. The Indian gyms, health and fitness industry expanded by 11% between 2016 and 2020, with over 71,000 new fitness and health apps being reported by analytics firm App Annie during the same period. Consequently, fitness app downloads have increased by 156%, which translates to 58 million new active users in 2020. Even before the Covid disruption, the nutritional and fitness startup space had interpreted this opportunity to serve the rising number of health and fitness enthusiasts as a result of this shift.
Influence of the Pandemic on Placing a Premium on Health and Nutrition
The pandemic underlined the need for proper diet and physical activity. By emphasizing health and nutrition, the necessity to battle chronic illnesses such as diabetes, hypertension, stress, and anxiety has become a priority. A fresh emphasis on adopting a healthy diet has finally resulted in enhanced productivity, discipline, and an active lifestyle. By adopting a healthier lifestyle, one’s prospects of overcoming unforeseen illnesses are greatly improved. This idea has contributed to the expansion of health and fitness apps while boosting the consumption of nutritional and health supplements.
Wearables Add Flexibility to Accomplishing Fitness Goals
In the last five years, fitness wearables have been at the forefront of an industry-wide transformation, empowering their users to maintain their physical health and mental agility. These devices are no longer only data measurement accessories but are integrating data and usage metrics with other smart exercising devices, fitness and diet training apps, and mindfulness activity trackers. Startups are leading the way in bridging the gap between reality and fitness goals by digitally aiding their customers, regardless of their actual location, to meet the required activity or exercise goals. Virtual fitness experiences contribute to the novel aspects of the technology that are rapidly establishing a quantitative and qualitative benchmark for actual transformation. These creative solutions have already created the groundwork for accomplishing fitness objectives, using a mechanism and method that are both adaptable and achievable.
Partnerships With Fitness Centres and Corporate Wellness Initiatives
Fitness and wellness firms have traditionally leveraged corporate partnerships as a growth strategy. However, the post-pandemic emphasis on fitness and nutrition has expanded corporate interest. This integration assists companies with benefits, health insurance programs, and employee fitness initiatives to manage workplace stress and enhance employee wellbeing. These holistic wellness initiatives provide workers with seamless integration and usher in long-term health advantages for the organisation. In addition to organizing random and tailored fitness events for intercompany participation, fitness brands also promote the adoption of fitness and weight management programs by hosting random and customized fitness initiatives.
Ingredients are foundational to health and nutrition products and these are witnessing a surge in popularity among fitness enthusiasts. The emphasis on product orientation and specialization is one of the most important marketing techniques used by fitness brands. Most fitness brands provide health and nutrition items that are loaded with multivitamins, vital minerals, omega-3 fatty acids, and other supplements. Multivitamins, essential minerals, Omega 3 supplements, and probiotics are, thus, some of the most prominent fitness and nutritional ingredients.
Increased product awareness among the consumers has shifted the spotlight to brands that emphasize innovative ingredients in their products. This strategy is reflected in the approach in which customers choose brands that are transparent about the relevance of product ingredients in achieving their fitness and wellness goals. Nutrition experts and fitness coaches are more likely to promote brands, whose products are based on scientifically validated and properly researched ingredients. Products capable of bridging the protein deficiency gap by restoring the adequate nutritional balance in the diet will ultimately gain more acceptance and adoption among fitness enthusiasts.
Brands Focusing On Garnering High Product Reviews With Satisfied Consumers
Products that are high on reviews are expected to gain prominence as they are referred by satisfied consumers with word of mouth strategy being a strong driver across sectors. Fitness startups are introducing a diverse product line that is superior to market offerings and strives to promote health and educate customers to enable wise and healthy decisions. Multivitamins, essential minerals, Omega 3 supplements, and probiotics are among the most popular fitness and nutritional products. These innovative products utilise ‘enzyme technology’ which helps break down protein efficiently and enables the body to maximize the absorption of amino acids. This breakdown of whey protein into its smallest components avoids any digestive discomfort and caters to consumers who advertise the product among their circle of influence. Catering to consumer’s convenience, these products are also becoming travel friendly and are being made available in compact and ‘mini’ travel sachets to help consumers maintain nutritional requirements while travelling.
Today’s constantly changing consumer preferences have been addressed by emerging technological advancements that will continue to influence the fitness industry’s growth trajectory. In conclusion, these rising opportunities to address customer needs will help startups redefine their approach with innovative growth strategies.
In the time we are living in, people are focusing and quite conscious about their health. They want to stay fit and healthy throughout their life. Naturally, the fitness sector has shown tremendous growth over few years. Personal trainers business are a kind of new business in the fitness sector. Personal trainers work with an individual to help facilitate diet and fitness goals.
Personal trainers help a variety of individuals to achieve diverse goals regarding their health. The market for fitness training is large and includes all ages, body types, and goals. Increased awareness of the importance of fitness has made the industry stable. This profession gives you the chance to connect with people on a personable basis and help change their lives for the better.
Starting any sort of small business is difficult. It takes dedication, hard work, and determination. In this article, we will talk about how to build, grow, expand, and market your personal training business. So, let’s get started.
A personal trainer is not an athletic trainer. A personal trainer can work with people of any age in strength conditioning, cardiovascular exercise, the physiology of muscles which includes stretching, motivation, and finally physical fitness.
The skills needed to become a personal trainer are spread across several areas like great people skills, self-management abilities, drive, a strong work ethic, and good health. The job of a personal trainer is to work directly with people, sometimes one on one and sometimes as a group to increase fitness in various ways.
Most prospective employers for a professional personal trainer want to know you are “certified” and hold a certificate from an accredited program.
You should also have a basic understanding of the structure of the human body and especially the bones and muscles, the effects of exercise, nutritional basics, safety, and some of the science behind what you will be doing.
Before you decide on where you want to get your certification or training, you need to examine your vision and goals.
Characteristics of a Good Trainer
Personal trainers need to have a multitude of skills. Just some of the basic characteristics that they has to be:
Analytical
Motivational
Nurturing
Organized
Patient
Persistent
What Kind of Training Do You Want to Do?
You might think that personal training is quite a straightforward thing, but there are a lot of options to choose from. The first and most important decision you will have to make is what kind of training you want to do. It can be broken down into different methods, such as:
Fitness Instruction – Teaching fitness classes is a high intensity and in-demand skill that it almost always pays to know. Fitness instruction can take on all sorts of disciplines.
Working In Business Offices – It is a slightly rarer form, some personal trainers work in busy office buildings, giving the people who work access to fitness training as a perk of the job.
One On One Training – One on one training is what most people think of when they hear ‘personal trainer’. Here, you build up many clients with who you work with one on one for a set amount of time each week.
Hotel or Spa Training – Many hotels and spas will often hire personal trainers as a way of expanding their offering to clients.
Now, you will need to decide how you want to work and plan your business according to that. Personal trainers are always in high demand, so there are many options open to you. If you don’t want to be employed directly by a gym or club then you have two main options – one is either you can set up your own or buy a franchise. Both of these options work well for different people, and there is a lot of growth and success in each of these.
Sole Proprietorship
If you want complete ownership of every single thing of your business, from the name to what areas you operate in, you are much better at forming your business from scratch. You will be able to choose what direction you take the business in. You will also be responsible for sorting out your insurance and other activities. Remember, if you choose this option, you will need to register your business as a sole trader or a limited company.
Franchise
The other option is to buy an existing business in the form of a franchise. Instead of starting from the beginning on your own, you buy a franchise of an existing personal training businesses. However, it’s often not the cheapest. Unlike running your own business, where you get to choose where your money is spent and how much.
Market Research
Once you have conducted your market research, that data will help you how to plan your business strategy around the services you offer.
By using your existing network via your email list or your social media channels you have access to many audiences. If you need a broader audience for your survey, you could ask a specific demographic to share your survey.
In your planning for your personal trainer business, you need to be confident that you are putting your efforts into the right things. By doing this you can improve the quality of your business decisions.
Using online surveys determine what your clients want to learn more about and get more support. With this, you can make sure that you are giving them what they want.
Facebook, Instagram, and Twitter all have options to post polls. Posting similar surveys across each platform can give you a good idea of how to plan further processes.
At some point in set-up, you’re going to need to spend some money. A personal trainer who will be seeing most of their clients either at their own home or in an outdoor environment might need:
Dumbbell and weight sets
Sandbags
Boxing equipment
Kettlebells
Bodyweight leverage training systems
Steps
Stability ball
Balance trainers
Battle ropes
Weight machines
Flooring (you will need to invest in proper flooring for both stability)
Gym clothes
Marketing of Personal Training
Industry Blogs – A great way to showcase your expertise in health and fitness is by writing for reputable topics. Make a list of various websites and magazines in the industry and reach to them in charge of content.
Build an Email List – In the marketing world, there’s a saying, “the money is in the list.” As a personal trainer, building your email list can end up being your number. And send frequent emails.
Engage with Clients on Social Media – Whether it’s on Facebook, Instagram, Twitter, or LinkedIn, starting (and continuing) the conversation with people who interact with you on social media is crucial.
Apply to Every Personal Training Directory – A simple Google search and you’ll find that there are tons of personal training directory listings to help you get more exposure and allow your services to be seen by more people.
Brand Your Personal Training – Branding your specific exercise strategy is a great way to separate yourself from the hundreds of other personal trainers competing for clients.
Payment Methods
The range of payment options you have for fitness services and online personal training. The best solution always will be a compromise between what your clients trust the most and what works best for your business management strategy.
Cheques
Cash
Bank transfer
Recurring Payments
Card Payment
Online Payments( Paytm, PhonePe, Google Pay, Amazon Pay)
Conclusion
Starting a business as a personal trainer is quite a good option and there are many people who are opting for it. The main reason for its popularity is because this business has Flexible Hours, satisfaction, low overheads and a lot of options. One needs to be very careful and follow all the steps carefully. With time, the fitness sector will get more popular and the personal training industry will experience growth.
FAQs
What is a personal trainer do?
Personal trainers help a variety of individuals to achieve diverse goals regarding their health. The market for fitness training is large and includes all ages, body types, and goals.
Are personal trainers rich?
A Personals trainer average income in a year is $34000.
What is the size of the fitness industry?
The market size of global fitness industry is $87 billion.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by StepSetGo.
The benefits of fitness go on and on, but you need consistency and discipline in order to stick with a routine long enough to reap those benefits. That’s where technology can help. The right app can act as a virtual personal trainer or training partner to keep you motivated and accountable. Running and jogging help to build strong bones, as it is a weight-bearing exercise, strengthen your muscles, improve cardiovascular fitness, burn plenty of kilojoules and help you maintain a healthy weight.
StepSetGo is one such health and fitness app that lets people earn coins after every walk, which they can redeem in the in-app store for free products or discounts. StepSetGo app aims to get people out of the workout rut by incentivizing the process of walking.PM Modi also recognized this fitness app in his Mann ki Baat address.
With StepSetGo, founders wanted to make fitness simple, engaging, fun, and get as many people as possible to take up the challenge without asking them to do too much. So, walking was something that they knew they could use as an instigator to get users to get moving. It is something that they regularly do, all they needed to do was track it, institute a rewarding system, and make it social.
How StepSetGo works is simple; the app tracks everything from users’ steps, calories lost to the kilometers walked. It then converts those steps into SSG coins which is the currency used to redeem offers from the in-app marketplace called the ‘Bazaar’. Users can earn 1 SSG coin for every thousand steps they take. While fairly simple, earning these coins is purely dependent on the user’s diligence and persistence towards getting those steps in daily.
Once enough coins are accumulated, the user can reward his/her progress with gadgets, apparel, online courses, wellness products, and even bikes from the Bazaar section of the app. StepSetGo has taken things one step further, by heightening the engagement and motivation by introducing a healthy dose of friendly competition through the ‘Arena’ section in the app. There, users can compete with family and friends to reach specific goals, which ultimately encourages the building of healthier communities.
There is no limit to the number of coins a user can collect but limitations are only determined by each individual and also there are daily limitations. Therefore the longer your commitment to fitness is, the more rewards you can earn with StepSetGo. This simple yet viral concept has, in the last two years building its registered user base to nearly 7 Million.
StepSetGo Tools
JIRA, Confluence, Asana, Slack, Whatsapp Web are the few tools StepSetGo uses to ensure business continuity and seamlessness. Additionally, they’ve invested in an Atlassian suite for better communication within the team.
StepSetGo – Industry
2020 has been an extremely transformational year for the fitness industry. The almost overnight churn of traditional to virtual has not only had an impact on the responsiveness of the industry to adapt and evolve but also has molded a new generation of fitness enthusiasts. This new generation has finally been given enough nudges towards making that long-term commitment to their fitness journey and is seeking more accessible means to achieve it. Apps, virtual training, gamification with a combination of traditional offline solutions will chart out the next few years of the industry.
StepSetGo – Founders
StepSetGo was founded by Shivjeet Ghatge, Misaal Turakhia, and Abhay Pai.
StepSetGo Founders – Abhay Pai, Misaal Turakhia, and Shivjeet Ghatge
Abhay, Misaal, and Shivjeet have been friends for a while and they’ve always wanted to work together on something they could call their own. Sports and fitness are shared passions and the trio always knew they wanted to create the next big thing in the Indian fitness space. They all come from varied backgrounds, which came together perfectly to build and launch StepSetGo.
Abhay Pai
Abhay Pai is the Co-founder and CTO at StepSetGo. He holds an M.Tech degree and specializes in building high-scale technology solutions while heading the engineering team that develops, manages, and maintains all server-side infrastructures. He is also involved actively in the development and optimizations of the iOS and Android mobile apps for StepSetGo. While working with high scale tech-driven companies like IBM and BookMyShow, Abhay learned quickly what goes into building and scaling up a platform – which made him the perfect fit at StepSetGo.
Misaal Turakhia is a Co-founder and CPO at StepSetGo. With a Bachelor’s degree in Computer Engineering from NMIMS and a Master’s degree in Advanced Computer Science from the University of Leicester, Misaal handles the technical aspects of the product, UI & UX, as well as app development. After switching from a leadership position at Fork Media, Misaal developed a logistics app for his father’s spice trading business, which received a lot of attention and instigated his drive to pursue the next big thing. Watching his father run his own business gave him the inspiration to start his own entrepreneurial journey and that came into motion through StepSetGo.
Shivjeet Ghatge
Shivjeet Ghatge is a Co-founder and CEO at StepSetGo. As CEO, he looks after the finances, marketing, and business development for the platform, which are the areas of his core competence. After graduating from Grenoble Ecole de Management with a degree in international business, he began his journey as a working professional with some extremely reputable agencies like Duval Guillaume, a prominent and well-known advertising agency in Belgium, Publicis Paris, Umbrella Design, and Grey Worldwide. Working with these companies helped him hone his skills in brand marketing and business development, which eventually led him to start his own consulting agency. Working with this new generation of go-getters who were determined to go off the beaten path, in a direction that had not been explored by their predecessors inspired him to do the same.
What started out as a three-person setup, out of a friend’s father’s office space, has now grown to a 32-member team. StepSetGo’s team comprises young, vivacious individuals who work dedicatedly to make the platform reach newer heights in the least amount of time possible. The success of StepSetGo is a joint and collective ambition.
StepSetGo – Startup Story | How was StepSetGo Founded?
Misaal, Abhay, and Shivjeet have always had a passion for fitness, and they knew that was the space they wanted to be in. While the trio went through multiple concepts that went from the idea board to the actual business plan, they knew that they still hadn’t found a hook that would set them apart from the rest. This was when, during a seemingly innocent conversation about their sporadic workout regimens that involved spurts of rigorous workouts with bouts of none at all, Abhay mentioned that if they got paid to exercise, they’d take their commitment to fitness a lot more seriously. That was when StepSetGo was born.
When they were about six months in, at the starting of 2019, they were hesitant about pushing its concept out into the market. After a lot of R&D and testing within their own social circles, they knew that they needed an unbiased sample size in order to get honest and actual feedback. So, they decided to take the leap and on 10th January 2019, they launched the application and did a dipstick at the NMIMS College in Bombay with the students there. Little did they know that by the end of the day StepSetGo would have 200 new registrations and by March 2019, they would be up to about 55,000+ new user registrations.
Their dipstick at NMIMs college launched their first 200 users and from there on their concept has only further catapulted their brand awareness. In the first three months StepSetGo had reached almost 55,000+ registered users a day and today StepSetGo has clocked a total registered users base of nearly 7 million through organic routes.
As people used StepSetGo and saw individuals in their immediate circles reap the rewards, proof of concept was established and ultimately created an almost viral momentum for StepSetGo. Today, the platform has turned into a dinner-table conversation for users and their families.
The organic following StepSetGo acquired a loyal user base that loves using the application, and this helped them cross nearly 7 million registered users in just 20 months. That was a huge accomplishment for them because it was then that they realized that they had a unique concept that had a sense of virality built into it.
StepSetGo – Vision and Mission
The ideation and final launch of StepSetGo involved an immense amount of market research. From their research, they found that there are about 400 million people who were conscious of getting fit. However, only about 45 million were actually doing anything about it. Therefore, their goal was to reach those 350 million or so people and find a way to create something that would not just get them to begin a commitment to their fitness journey or goals but ensure it was a long-term one.
With that in mind and with a joint vision to build a fitter community, they came together to build a platform that would incentivize its users to make a long-term commitment to their fitness journey by providing them with immediate rewards.
StepSetGo – Name, Logo and Tagline
StepSetGo is all about getting started with one’s fitness journey, so they wanted to translate that concept to something that had a lot of energy behind it. The phrases Ready-Set-Go or Get-Set-Go were easy connections for them, considering that, that’s what one says at the start of a competition or race. So, they started to toy with terms that would be a call to action and had a concept of movement to it. That’s how StepSetGo was coined.
Name – StepSetGo
Tagline – Make Every Step Count
StepSetGo Logo
StepSetGo – Business and Revenue Model
The StepSetGo funding is provided by Huddle and ESV. Also, the StepSetGo revenue model as of today is through ad networks like Google, AdMob, and Facebook Audience Network as well as brand partnerships.
StepSetGo – Growth
The initial growth highlights can be summed up by StepSetGo’s social media following, which are:
Instagram – 1,38,000+ Followers
Facebook – 79,294+ people like this
Twitter – 5,162+ Followers
LinkedIn – 2,082+ Followers
StepSetGo – Customers/Clients Acquisition
‘Word of mouth has been its most powerful tool to make a name of StepSetGo in an incredibly cluttered market. Their strategy was very simple i.e. reward users for walking and the concept spoke for itself. In fact, their referral campaign is what has helped them really escalate the momentum at which they grew, because it gave users an easy way to build their SSG coins piggy bank by just getting more people to not just join but start walking and complete a minimum of 5000 steps. Additionally, at the beginning of the lockdown, since it was mandated for people to stay at home, they even instituted an indoor walking rewards system to continue to motivate and incentivize their users to keep up their progress.
Apart from that, marketing hasn’t played a very pivotal role in StepsetGo’s growth, however introducing new gamification features and avenues through which users can interact with social circles, at consistent intervals is what has helped keep things engaging. To enhance the appeal, they’ve collaborated with leading brands like Bajaj Avenger, Bewakoof, Skechers, Puma, and Decathlon among others to reward their users for making an effort to stay fit.
StepSetGo – Partnerships
StepSetGo has seen partnerships, among which the partnership with Symbo on April 28, 2022, is the latest one. The collaboration with Symbo Insurance, a leading insurtech firm, aims to launch a one-of-a-kind health insurance. This health insurance will be available on the app of the award-winning health and fitness industry disruptor, StepSetGo (SSG), which will also help the users earn cashback on their premium. This will make StepSetGo foray into the new segment of insurance. SSG, thus, will not only take care of the health of the users but also insure their health in real-time. This SSG insurance in partnership with Symbo will be cost-friendly, effective, and unique in nature.
The incentives that StepSetGo will likely offer will be awarded as monthly cashback, where the users would be able to earn back a maximum of 25% of the price of the premium by meeting their step goals. For instance, if someone completes 60,000 steps in a month, 2000 steps daily on an average, then he/she will be able to earn a minimum of 10% cashback. Thus, if he/she wants to claim 25% cashback, then 4,50,000 steps must be completed per month, which will make 15,000 steps daily on an average. The users can, in this way, keep track of the total steps they have completed, and the cashback they have earned. This will help them stay motivated and consistent.
The challenge was creating an application that was easy to use for everyone. The founders had to keep in mind the policies required for both Android and iOS systems. Their motive was to target anyone with a smartphone who could understand the concept and smoothly use the app. Building an application for the masses is tougher than it sounds even when one has a great idea.
StepSetGo – Marketing Strategy
StepSetGo’s one and only marketing strategy have been ‘word of mouth’, which was only made possible by a simple concept but had a unique added concept of customer-centric engagement at its core. It helped them get their first 200 users and has continued to help them grow their base to almost 7 million today.
StepSetGo recently won the Atmanribhar Bharat Innovation Challenge under the health & fitness category.
PM Modi also recognized this fitness app in his Mann ki Baat address.
StepSetGo – Future Plans
Userbase: over 7 million registered users
Notable client: The app has also collaborated with leading brands like Bajaj Avenger, Bewakoof, Skechers, Puma, and Decathlon among others
As per Similarweb’s data, StepSetGo ranks second after the Aarogya Setu app in terms of user engagement under India’s free apps’ category. StepSetGo is completely bootstrapped and is less than 2 years old. More than 95% of all of StepSetGo’s users are organically acquired. In September, StepSetGo entered the top 50 free apps under the Indian ‘all’ category and reached the #2 spot in India under the ‘health and fitness category.
There will be more fitness-oriented features that go beyond just walking. More of the gamification that you already see on the app, to keep people motivated. Additionally, there will be quite a few features that are coming up in the bazaar section that is just around the corner.
FAQs
What is StepSetGo?
StepSetGo is fitnessthe app tracks everything from users’ steps, calories lost to the kilometers walked. It then converts those steps into SSG coins which is the currency used to redeem offers from the in-app marketplace called the ‘Bazaar’. Users can earn 1 SSG coin for every thousand steps they take.
How does StepSetGo earn money?
At the moment, StepSetGo gets its revenue from advertisements, which the users can choose to watch to earn coins but a user can earn only up to four coins per day through this.
Who is the founder of Step Set Go?
Shivjeet Ghatge, Misaal Turakhia, and Abhay Pai are the founders of StepSetGo.
Is StepSetGo a Chinese app?
No, StepSetGo is an Indian app headquartered in Mumbai.
Cure.Fit is a health and wellness startup based in Bangalore founded in 2016 by Mukesh Bansal and Ankit Nagori. However, the latter left the company in October 2020. Cure.Fit distinguishes itself from other players on the market by using a mix of online and offline platforms to direct its preventive health philosophy through interaction, coaching, and delivery.
The company initially started at HSR, Bangalore with one fitness center. Today it operates more than 100 centers in the city of Bangalore and has also expanded to other cities.
The multiple services of Cure.Fit, including Eat.fit meal delivery has hooked millennials to healthier habits and food. The mobile application that Cure.Fit offers has an integrated framework that promotes healthier lifestyles and mental health.
After a rebranding attempt, Cure.fit has changed the name of its “Cure.fit” app to “Cult.fit”, as of May 11, 2021. Cure.fit has turned into a unicorn startup, valued at $1.56 bn, on November 10, 2021, thus becoming the 36th unicorn in 2021 and 77th unicorn overall in India. The company was reviewed as a unicorn after a cross-selling deal with Zomato, where the fitness brand acquired the fitness arm of the foodtech giant, Fitso for $50 mn and infused another $50 mn.
Being a health-tech startup, Cure.Fit has rather witnessed an exciting and unique journey whether it is the funding or the expansion of the company, which we will discuss later on in this article when compared to that of other health-tech startups of the country.
The company’s funding was always deeply rooted, which began with the rounds of biggies like Axis and HDFC and was complemented with Flipkart, Myntra, and the latest round where the company raised around $75m from Tata Digital. The brand has successfully raised over $479.6M in a total of around 10 funding rounds. Furthermore, Cure.Fit has also acquired a handful of companies like Tribe Fitness, a1000Yoga, and Kristy’s Kitchen, which helped in further expansion of the brand. Its recent acquisition was TREAD.
With its innovative marketing plan that comprises unique campaigns and other promotional ventures, the company is now operational with more than 180 fitness centers across the country.
At the core of the vision of Cure.Fit lies holistic health and well-being, which the brand wants to make easily accessible to people all around the nation. To make it possible Cure.Fit has an unshakable focus on the mind, body, and nutrition of their consumers and others.
Though the original business model of the company mainly focused on gyms, healthy foods, and health clinics, their model also included online/digital fitness sessions after the pivot, which is effectively leveraged after the COVID-19 outbreak. To sum up the business model, it consists of four pillars or platforms that are built to empower a healthy lifestyle. Cure.fit also has a mobile application that offers an integrated platform to bring in healthy lifestyles and holistic cure, concerning fitness, food, and mental well-being:
Cult.Fit
With the assistance of the best class trainers and group workouts, this section of Cure.Fit is built to make exercise enjoyable and easy. It can be done as a group class at a Cult.Fit center and at home with the help of DIY videos.
Cult.fit became a popular fitness brand over the years and no less than a market leader that was synonymous with success. As a result, Cure.fit had further aimed to expand their own brand under a single, popular banner, “Cult.fit”. Cure.fit now has been rebranded as Cult.fit, effective from May 11, 2021, onwards.
Cult.Fit had acquired Gold’s Gym by picking up a majority stake in F2 Fun & Fitness India Pvt Ltd.
Mind.Fit
This section includes mental fitness solutions. It provides different practices such as yoga, meditation and care. Whether it’s stress and anxiety management, better sleep quality or focus improvement, or combining your body-mind, there are many formats to suit the needs of the users.
Care.Fit
By providing physician consultation in its health centers via video conferencing. This platform provides basic health care needs. It provides high-quality facilities such as in-house pharmacy and medical services, health monitors, ultrasound systems, ECGs and diagnostic test packs.
Eat.Fit
This platform offers fresh and delicious food which is nutritious and is prepared with special care to keep it healthy. There are a range of food and menus to choose from when offering healthy and conservative-free items.
Cure.fit acquired the 10th position in the highest funded startups in 2018. However, Eat.fit was declared a separate entity after it spun off its parent Cure.fit on October 1, 2020. This was done because of the rising demands, as mentioned by Cure.fit. Varun Dhawan is the face of the flagship brand of Curefoods, Eat.fit.
In a very short time, Cure.Fit has attracted a large number of viewers because they answer consumer questions and link consumers to the brand. Cure.Fit creates material such that influences consumers to buy their services.
Social Media Marketing
Cure.Fit wins the people’s hearts through its committed sharing of content. Cure.Fit exactly understands who its customers are and produces persuasive content.
Cure.Fit aims at reaching people who want to lead a balanced and fit lifestyle seriously with 3.5 Lakh followers on Facebook and Instagram. It uses the platform to provide up-to-date information, to submit invitations for events, posts, imaginative posts, tips and recipes for healthy food and drinks, customer reviews, etc.
Offline Marketing
Along with leveraging the cutting-edge technologies to gear up their marketing initiatives embracing the digital ways, Cure.Fit has also made space for marketing offline as well. The company has opted for active radio channels where they assign their fitness experts to conduct talk sessions.
Influencer Marketing
Cure.Fit has developed a strategy for influencing the promotion of its releases to promote new goods. The brand collaborated with many inspiring figures from around the world, including Hrithik Roshan, Milind Soman, Tiger Shroff and Sindhu, as well as other prominent athletes. Hrithik Roshan has also signed a five-year agreement with his brand ambassador Cure.Fit.
Cure.Fit has witnessed a considerable growth in the health and wellness sector in the past years and it gets a renewed boost with Tata Digital signing an MoU to invest up to $75 million on June 7, 2021. Mukesh Bansal, Founder and CEO of Cure.Fit will join Tata Digital as President, according to the strategic deal that both the companies are looking forward to.
The expansion plan of Cure.Fit as clearly laid by the company includes:
Introducing a ready-to-eat category
Bringing a whole new range of workout apparel and equipment
Introducing the facility of online doctor consultation
Help in the consultation of super-specialists online for you and your family
Reaching 20 cities encompassing 200 outlets in 2022
A Look at the STP of Cure.Fit
Cure.Fit segments its buyers to urban and rural divisions where their users range from kids and youths to adults.
The main target consumers of Cure.Fit is based out of urban cities and metros, mostly belonging to higher income groups and aged between 20-40 years.
Cure.Fit as a brand is positioned as a fitness brand that promotes “healthy body, mind, and soul.”
How does the brand engage its users?
Cure.Fit has seen a successful run engaging a considerably large band of consumers throughout the years. The 3 main methods that Cure.Fit adopt to engage its users:
Gamification – Cure.fit has a unique way to encourage its users to display their badges and weekly ranks to their friends.
Buddy workout – Cure.fit believes in spreading their business by word of mouth and has a keen affinity towards the “kid next door.”
Fitter families – Cure.fit encourages families to come on board and keeps them motivated with the help of interesting programs like super family of the week.
Acquisitions of Cure.Fit
Cure.fit has acquired over 14 companies to date. Cure.Fit acquired Urban Terrain on December 20, 2021, and then it acquired Gold’s Gym on February 14, 2022, which was the last acquisition of Cure.Fit. Here are some of the other major acquisitions:
Acquired Company Name
Acquired Date
Price
Gold’s Gym
February 14, 2022
–
Urban Terrain
December 20, 2021
–
OneFitPlus
December 20, 2021
–
RPM Fitness
December 20, 2021
–
FITSO
November 11, 2021
$50 mn
TREAD
June 10, 2021
–
Fitternity
February 9, 2021
–
Onyx
January 18, 2021
–
Rejoov
April 12, 2019
–
Seraniti
November 20, 2018
–
Fitness First India Pvt. Ltd
May 22, 2018
–
Campaigns of Cure.Fit
#FORTHELOVEOFFIT
Cure.Fit breaks the barrier and allows people to share their health in the most enjoyable way. It provides a unique offer that includes physical, emotional, and dietary fitness. The film aims to demonstrate the full range of deals from the cure.fit app, which also tries to get people to think fitness is more open and fun.
This campaign shows that Cure.Fit will benefit you if you don’t feel well and are not prepared to attend a physician.
#CULTLIVE
The aim of this campaign is to demonstrate that cult trainers are dedicated to your health and fitness and encourage you to enter the app for a live workout.
Customer Feedbacks of Cure.Fit
Cure.Fit has been largely successful in onboarding new customers and retaining their old ones, and has ended up being recommended by a large group of customers. Cure.Fit allows unlimited pauses in between the challenges that the company presents its users. This has contributed largely to the successful streak of customer retention that the company boasts of!
With its successful branding, quality products and services, and innovative motivational ventures it has been seen that 90% of their cult users recommend the classes to others. Furthermore, it has also been seen that 60% of the total users renew their subscriptions.
Conclusion
Mobile apps drive the world today and people really rely on them for everyday work. Apps like Cure.Fit try a lot harder to interact with people and completely change their lifestyle in these tough periods of social separation. Cure.Fit has used its marketing strategy in a way that the their consumers respond.
FAQs
Who owns Cure.Fit?
Mukesh Bansal and Ankit Nagori are the founders of Cure.fit.
When was Cure.Fit founded?
Cure.fit was founded and launched in 2016.
Who are the target audience of Cure.Fit?
The target audience of Cure.fit are people from the urban population who are between 20 years to 40 years of age.
Are Eat.Fit and Cure.Fit the same?
No. Eat.fit was previously a subsidiary of Cure.fit, but was declared an independent entity in October 2020.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved byUpnourish.
Due to the increasing pressure of modern life and despite the adverse effects it has on our health, people tend to get less sleep and work more. Poor work-life balance leads to chronic stress and impacts mental health and physical health equally. The industry of Health and Wellness is growing as per the demands of health needs in the current busy lifestyle. The global wellness market is valued at $1.5 trillion. It is growing with annual growth of 5 to 10%. Health and wellness market value is estimated to grow by USD 1300 billion by 2024 and Nutritional supplements market is estimated to grow at a CAGR of 6.2%.
People aim to enjoy the busy lifestyle and aspires to stay equally healthy. Upnourish has brought the solution to this need. Founded by Nutritionist, the startup provides a range of nutrition products as meal replacement.
Know about Upnourish company, founders, business model, and its startup story.
Upnourish is India’s digital first D2C focused meal replacement product venture enabling people to eat healthy with all the nutrition yet low on calories while they lead their busy lives. Upnourish aims to be a part of every individual’s life who leads on-the-go lifestyle yet aspires to be healthy. Upnourish aims to be market disruptor and category leader when it comes to healthy on-the-go snacking/meals category.
Upnourish – Founders
Upnourish Founders
Kuonal Lakhapati and Aayushi Lakhapati are co-founder at Upnourish. Kuonal Lakhapati is the CEO at UpNourish. Ayushi is a certified Nutritionist.
It was their mutual decision to embark on this journey to build Upnourish and 23BMI. Kuonal handles all the operations and business functions whereas Aayushi heads product R&D and client management.
Upnourish – Startup Idea
Kuonal Lakhapati was leading a very hectic life while being the founding member India’s leading company in Logistics tech space. Building a startup was demanding. His days were extended and hardly had a fixed schedule since he was traveling extensively. Moreover, he had no knowledge or awareness about healthy food, importance of timing etc. Had many misconceptions too. Unfortunately, he gained quite a bit of weight making me very uncomfortable. However, he had known Aayushi (Co Founder, 23BMI) and knew she came from the world of nutrition and wellness. He told her that he wanted to lose weight but could not hit the gym due to lack of time. He asked her to guide as he had no nutrition knowledge.
Aayushi was experimenting with her idea of Meal Replacement Products and she decided to make some samples and try them on me. He tried them and lost 10 Kgs in 28 days! That is when he realised this is revolutionary and if he was facing this issue of not able to hit gym, prepare healthy food that can be carried easily, there are millions out there like me. And, they could solve this problem offering convenience. That’s when they decided to start manufacturing Meal Replacement Products.
They made some samples and tried them with friends and family. They tested it thoroughly, did pre-post medical check ups and once they were absolutely through, they finally launched them. They did speak to some medical and health experts, marketing experts, branding experts, before they thought of jumping into the world of meal replacements. Most of them were in agreement of the problem statement, market need and the proposed solution. However, they had to get the product formulation right and had to conduct trials before finalising the formulation.
Upnourish – Mission and Vision
As people get aspirational, busier, competitive, their health will take a backseat. Hence, Upnourish is working to make health and nutritional food convenient to all such people so they do not have to compromise on their health goals. Upnourish also targets weight watchers who would want to maintain to keep their underlying conditions like diabetes, cholesterol, thyroid, PCOD/PCOS, etc concerns under control.
Upnourish – Name, Tagline, and Logo
Upnourish Logo
The core idea behind choosing Upnourish as our brand name was simple as they wanted people to up their nutrition game.
Upnourish – Business Model
Upnourish’s business model is very simple and just like any other e-commerce company. Upnourish’s major revenues come from it’s own website which is about 70%. The rest of the revenue streams are online market places like Amazon, Healthkart, Wellversed, etc.
Upnourish – Products & Services
Upnourish Products
Meal Replacement products are packed with all the essential nutrition in terms of protein, fiber, carbs, multivitamins, etc in 60% lesser the calories that a body requires from one meal which is usually very difficult to achieve via natural meal by any individual with basic nutritional knowledge. Hence, on regular consumption of the meal replacement products, one experiences increased energy levels, fat loss, better health, etc.
They are making it very convenient to carry your own on-the-go nutritious meal which provides all the vital nutrition for fitness/health focused individuals.
They did go through couple of iterations before they could find the perfect formulation of the product. Basis on the extensive feedback, they realized they could make the product even better and hence, had to work through a couple of iterations.
Upnourish is the D2C focused, ecommerce arm where as 23BMI is our consultancy arm for people who need dedicated health coach services.
Upnourish team majorly focused on performance marketing to acquire customers via social media platforms. They acquired first 100 customers in less than 10 days.
Branding, communication, product innovation and most importantly listening to our customers has been the key to understand the growth path for the company. They are currently focusing on increasing our product visibility via online marketplaces and some selected offline modern stores. A couple of ad campaigns of our products did really well specially in the Tier – 2/3 markets which essentially focused on explaining how one could replace one/two unhealthy eating options with meal replacement products. They are currently spending 50% of revenues on marketing.
Upnourish is just few months old. It is headquartered in Mumbai. Upnourish has clocked about INR 15lacs revenue with 55% gross profit. Upnourish has more than 1200+ subscriber. Upnourish’s clients are some notable HNI’s, politicians, sportsmen, celebrities, etc along with fitness focused individuals across India.
Upnourish – Challenges Faced
Amongst many, one of the major challenges they faced were getting the MOQs for products, packaging since to get high MOQ was not feasible. They had to really get into the sourcing to be able to achieve feasible MOQs. They did some experiments with low MOQ packaging, printing until they could get the desired MOQs.
A healthy and fit body is essential for a human to perform the best. For the right reasons, of late, there has been increasing consciousness among individuals about fitness and health. Consequently, the fitness industry has been growing immensely. Keeping up with our new formed habit of searching for every solution online, many platforms providing guidance on fitness and health online, are also emerging. One such startup that is guiding you to attain your fitness goals is Miten Says Fitness.
Miten Says Fitness (MSF) is a digital-based platform that provides online fitness training services and has some of the best fitness trainers in India. MSF provides personalized fitness solutions (in the form of weekly Diet and Workout Plans) that are completely customized to the requirements of each of its clients – taking into consideration their current lifestyle, body condition, preferences, limitations, and fitness goals.
Miten Says Fitness (MSF) is a Mumbai based startup that provides personalized fitness solutions to its clients through weekly diet and workout plans. These plans are updated every week – taking in any feedback and assessing the progress made by the client.
How MSF Works
This approach ensures that the plans become more and more sustainable for the clients. Also, the weekly updates hold the clients accountable to follow through with their fitness journey while Miten Says Fitness provides clients with the service remotely.
The functioning of Miten Says Fitness is quite simple. First, the customer selects any of the numerous permutation combinations of options available on the website and signs up through its portal.
MSF Workout Plans
Once they sign up, the clients receive a document called- MSF Fitness Questionnaire. This questionnaire allows the team to collect complete details about the clients’ body, lifestyle, preferences, limitations, and fitness goals, along with their body photos.
Based on the response to this questionnaire, the MSF team create a plan for Week one. The plan includes details of exactly what food they need to eat, in what quantity, and a brief recipe which makes their meal plan tasty (and not just limit themselves to boring, bland salads).
Besides, clients also get a personalized workout plan (which can be done at home or at the gym – based on client preference) that details the exact exercise that they need to do along with the correct number of sets, reps, the rest period and a brief description of the correct form to execute these exercises.
A couple of buffer days are provided to the customers so that they can arrange for groceries and other necessary material to start with their Week one. As the customer starts, the company has to be informed.
Around day 5, Miten personally collects feedback from them and prepare their week 2 plan accordingly, and so on!
Miten Says Fitness provides a wide range of fitness services. The prominent ones are,
Helping its clients with a laid down path to enable them to achieve their fitness goals.
Enabling access to world-class fitness knowledge and expertise right at their fingertips.
Making personalized fitness programs affordable to its consumers.
Educate its clients with the correct information
The USP of MSF is;
They provide the services of a personal trainer and a nutritionist under one roof.
They provide the right level of support, motivation, and guidance to ensure that their clients feel empowered to religiously follow their fitness journey – despite being remotely available to them.
The core belief of Miten Says Fitness is to always provide value to its audience (on Social Media) and its clients and deliver results above expectations.
Miten Says Fitness – Founders and Team
Miten Kakaiya is the founder of Miten Says Fitness (MSF). He studied MEng (Hons) in Aerospace Engineering from the University of Manchester. He also worked with Airbus in the UK for an year before setting up MSF.
Miten Kakiya – Founder of Miten Says Fitness
Today, MSF is a team of 9 highly motivated individuals driven to leave a meaningful and positive impact on the lives of MSF stakeholders.
Miten Says Fitness – How was it Started?
The idea for MSF occurred unusually to Miten Kakaiya, founder of MSF. During his sisters’ wedding few of his cousins approached him for fitness tips given his interest in fitness. In the process of guiding them and getting tangible results; Miten found a business idea in it.
Miten Kakaiya, during his stay abroad for studies, has come across multiple Online Personal Trainers.
A few of the personal trainers I came across, really made a huge impact on my decisions in shaping the company. I observed them grow over a span of 2-5 years and carefully analyzed the strategies employed by them to climb the ladder of success – quotes Miten.
Fascinated about the concept of online personal trainers, Miten envisioned starting something along similar lines in India. He studied the fitness industry in India very closely to understand the micro details of the market. From his research, he realized that there are few gaps in the Indian fitness industry and that there are only a few online personal training service providers.
Miten started working on his concept by helping a few dedicated individuals from his neighborhood gym at a very minimal cost. It was this careful assessment of finding motivated and dedicated individuals that helped validate the potential of his idea.
MSF started off with basic services like detailing what food the clients need to eat and what workouts/exercises they need to do. As the team received feedback from their consumers, the team started including more details on their services.
MSF came up with client transformation plans, which included things like recipes for every single meal – making their diet food super tasty and easy to cook and sustain. MSF also started including information about the exercises and details like how to correct the form and basics to keep in mind while exercising.
Our next step is to introduce a video trainer alongside – which makes the implementation of the program hassle-free for our consumers. Our focus has always been on providing value to our audience and to our clients. This simple fundamental has helped us keep our customer acquisition costs low while also ensuring that we deliver quality services. Hence, we are always on the lookout for improving the overall experience of customers.
Miten taking inspiration from his overseas Online Fitness Trainers, wanted to follow the formula of – First Name + Last Name + Fitness, to name his brand. But the formula somehow didn’t work. Narrating the story behind the name Miten says-
I didn’t really like the sound of Miten Kakaiya Fitness or MKF. And so suddenly, one night MSF struck me, and I named it as Miten Says Fitness.
Miten Says Fitness Logo
Miten Says Fitness – Business Model and Revenue Model
Miten Says Fitness follows a simple B2C model of operation. MSF products are priced between INR 1,200 to INR 30,000/-. During the sale season, they have their products going as low as INR 250, as well. Since this is an online service package, they do not have any raw material costs associated, allowing price flexibility.
Besides, their team is also very lean for now. These factors allow high-profit margins for MSF, and these high margins are being used to re-invest into the business, mainly for Product Development and Marketing.
Miten Says Fitness – User Acquisition and Growth
Prior to launching MSF officially, Miten worked with a couple of clients to understand the potential of the idea in a better manner. These clients have been able to follow the diet and workout schedule dutifully. Gradually, positive results showed, which gave Miten an encouraging push to boost his strategy. He thereon started marketing his services online.
In the initial phase, Miten’s customers were mainly his friends and acquaintances. Through mouth referrals and digital marketing, Miten was able to popularize his services. Social media was extensively used by MSF to propagate their services by creating valuable content, spreading true information, and showcasing the incredible benefits that MSF clients have achieved.
MSF’s major source of client acquisition is social media. It allowed them to disseminate information at free of cost. Besides, it has proven to be a trusted platform to gain access to customers. The MSF team then works to convert their social media followers to customers.
Miten Says Fitness Instagram Marketing
As MSF got a hold of a good number of clients, MSF has flagged of offers and value-added benefits to its clients regularly to gain more clients besides, retaining the clients.
We are investing heavily right now into growing the reach of our social media and providing our followers with more and more free, authentic, and valuable information. Apart from that, we have plans to get a small scale, but impactful influencers on board to help us increase the reach and authenticity of our brand and our services – says Miten explaining the customer acquisition strategy.
Initially, it was quite a task for Miten to convince his parents and his close social circle about the online fitness training service providers, given it is fairly a new concept for the Indian Market. Nevertheless, with a clear and structured planning process, Miten was able to convince them successfully.
A major challenge for MSF was to make its clients follow the plan regularly and be committed. Unlike other products, here the clients have to buy a package and also put in efforts so as to reap benefits – that is, improved health and fitness levels.
To increase the awareness among the public concerning fitness and to improve the brand image of MSF they have introduced, the MSF Transformation Challenge. It is a fitness challenge wherein a bunch of people sign up together and are bound by limited dates.
MSF Transformation Challenge
The best three transformations during this period win Cash Prize from MSF. So far, they have had five editions, and all of them have been a huge success.
Now we are planning to bring it back again next year – bigger and better than ever before!
Miten Says Fitness – Funding and Investors
MSF has completely relied on money generated from the MSF business itself. Right from day one the company started generating revenue.
All the money generated is re-invested for content creation and on marketing to acquire more customers with the help of Social Media.
Miten Says Fitness – Advisors and Mentors
Miten, by virtue of studies, has developed a social circle dominated by Entrepreneurs, who are guiding him in his venture and has played a good role in shaping up the organization
Miten Says Fitness – Awards
Miten Says Fiteness has been recognized for the efforts it has put to make people live healthy and fit. Awards received by the platform are-
Radio City Mumbai City Icon Award for Excellence in Nutrition and Lifestyle in 2019.
GHP News 2019 Fitness and Nutrition Awards- Best Online Fitness Training Specialist- India
Featured on Mensxp platform for 31 days fitness challenge introduced.
Miten Says Fitness – Future Plans
MSF is currently operating from Mumbai. Miten Says Fitness has so far helped more than 1000 clients in 26 countries across the globe. The Platform is experiencing a steady growth rate of 100% YoY since inception, and aims to help 100,000 individuals from across the globe as a part of the five year plan.
Our goal is to remain as lean as possible. Implement newer technologies and invest more in product development. In the long term, we want MSF to be analogous with fitness in India and Indians across the world – Miten quoted explaining the company’s future plans
FAQ
Who is the founder of Miten Says Fitness?
Miten Kakaiya is the founder of Miten Says Fitness.
What is Miten Says Fitness?
Miten Says Fitness (MSF) is a Mumbai based startup that provides personalized fitness solutions to its clients through weekly diet and workout plans.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Fittr.
Fittr is a tech-enabled community-first health and fitness platform started with an aim to provide science-backed health and fitness knowledge to its users. With a three million strong and inclusive community, Fittr has trained and transformed over 220,000 people, centered on the fact that “fitness is a journey and not the destination”.
The philosophy underpinning Fittr revolves around fostering awareness and education around fitness and nutrition, alongside empowering its community members with the right knowledge, skills, and support to achieve their fitness goals.
StartupTalky interviewed Sonal Singh (Co-founder, Fittr) to get insights into the startup story and roadmap of the organization. In this article, you’ll discover how Fittr was launched, its business model, funding details, future plans, and more.
Fittr is a tech-enabled community-first health and fitness platform started with an aim to provide science-backed health and fitness knowledge to its users. The platform encourages people to begin their fitness journey with science-backed knowledge.
In the long term, Fittr aims at making 50 million people fit and creating 100,000 meaningful career opportunities in the fitness industry. Its mission is to become the leading global social platform and marketplace for fitness coaching by educating and inspiring people to get fit & transform their lives. For the next year or two, the primary focus is to generate effective employment for more than a thousand fitness and nutrition coaches.
There is a strong philosophy that underpins Fittr revolving around fostering awareness around fitness and nutrition, alongside empowering its community members with the right knowledge, skills, and support to achieve their fitness goals. Being a community-driven platform, it aims at bringing the fraternity of fitness enthusiasts together to usher in the much-needed innovation in the industry. The team here strongly believes in democratizing fitness and busting myths around fitness education, thereby building a healthier society together.
Fittr – Industry Details
As per industry estimates, there is a report recently released by Redseer Consulting that positioned India’s fitness industry which includes equipment, sportswear, fitness services, and recreational sports, at USD 12 billion in 2018, and despite the ongoing pandemic, the overall fitness industry is expected to touch the USD 32 billion mark by 2022 and grow at an annual rate of 27%.
The fitness market has seen a massive boom with the industry pivoting its business model to online. Convenience and personalization are the key elements driving the online fitness industry. One of the major trends that are being witnessed these days and will become more prominent in the future is the hybrid fitness model which will be an amalgamation of online fitness classes and going to gyms. Sonal Singh (Co-founder, Fittr) anticipates that we will continue to witness the surge in the adoption of online fitness in the coming years along with more personalized fitness programs developed on Artificial Intelligence (AI).
Over the years, Fittr has evolved to become the platform it is today, and it will continue to do so to deliver holistic fitness – for the body, mind, and beyond.
It all began as small a WhatsApp group in 2014 by Jitendra Chouksey (JC), who is also the founder and CEO, to help his friends get in shape. The other co-founders Jyoti Dabas, Rohit Chattopadhyay, Bala Krishna Reddy, and Sonal Singh, joined JC soon after. In the same year, given the overwhelming response and positive feedback, they quickly transformed into a Facebook group, called S.Q.U.A.T.S. The group was based on the “Systematic Quantitative Unified Aesthetic Transformation System”, which helped more people be a part of the fitness revolution with a safe space that is free of judgment. The Facebook community helped them, and others to understand the specific requirements all of which could be addressed with quantified nutrition.
In 2016 with an initial investment of INR 90K, the platform was launched. As like-minded people, each of them wanted to provide a safe and judgment-free platform where anyone could learn, transform, inspire, and explore their career opportunities in fitness. Later, they created the fundamental training methodology to prove that anyone can get fit with the knowledge of Quantified Nutrition.
Then in 2018, the team launched the Fittr application with an aim to democratize fitness. Today, Fittr is successfully functioning as a tech-enabled community-first health and fitness platform headquartered in Pune.
“I am happy to state that we have been profitable since inception and are one of the largest fitness & nutrition communities on Facebook with over 600k members” – says Sonal Singh, Co-founder, Fittr.
Fittr serves as a one-stop solution for all health and fitness guidance and related needs of the users. It sees itself as a technology company with a passion for fitness and nutrition. Fittr uses AI to create intuitive tools that map the entire fitness journey of a person. The app offers a full suite of easy-to-use tools such as a free diet tool, free training tool, body fat calculators, macros calculator, and many others. The platform also provides personalized guidance, customized plans, and weekly check-ups through Fittr’s certified coaches by paying a small premium.
Fittr Logo
The company’s strength is its strong three million-plus inclusive community which not only supports each other’s fitness goals but also encourages them to become a better version of themselves. Additionally, Fittr’s B2C freemium model, along with its principle of ‘Quantified Nutrition’, a scientific and proven method for achieving life-long health and fitness is what makes Fittr stand out from the clutter.
Initially, the name of the organization was S.Q.U.A.T.S, “Systematic Quantitative Unified Aesthetic Transformation System”. In March 2019, the team rebranded the company’s name to FITTR as it is more reflective of the market that they aspire to serve. They believe that this name has more impact on peoples’ minds and gives fitness aficionados a psychological push towards staying fit whenever they see the app icon on their smartphones.
Fittr has a subsidiary called the Institute of Nutrition and Fitness Sciences (INFS) which was established with the intent of imparting comprehensive and practical knowledge in health and fitness by one of the Co-founders, Jyoti Dabas.
INFS provides a range of online courses with the aim of promoting scientific learning, research initiatives, and revolutionizing the health and wellness industry. INFS is on a mission to provide its students with a best-in-class education in nutrition and fitness. To date, more than 12,000 students have enrolled in INFS certificate courses and over 3300 are enrolled in their other offerings like workshops in Ayurveda and mindfulness.
Fittr – Founders and Team
Jitendra Chouksey (CEO), Jyoti Dabas, Rohit Chattopadhyay, Bala Krishna Reddy, and Sonal Singh are the founding members of Fittr.
Sonal Singh – Co-founder, Fittr
Fittr’s co-founders include Jitendra Chouksey, an IT engineer, Jyoti Dabas, a former Citigroup analyst, Rohit Chattopadhyay, who comes in with a diverse sales and marketing experience across banking & various other sectors, and Bala Krishna Reddy, a former developer at Ford Motors. They came together to form Fittr with a common goal to provide a safe and judgment-free platform for people to learn, transform, inspire, and explore career opportunities in fitness.
A little brief about Fittr’s co-founders is as below:
Jitendra Chouksey
A first-generation entrepreneur, Jitendra Chouksey (JC) is a graduate as an IT Engineer and worked for more than eight years in the tech sector at companies like IBM, L&T, and Mphasis. The sedentary lifestyle started taking a toll and as a lifelong fitness enthusiast, he wasn’t content with his personal fitness level. He delved deeper into educating himself & experimented on his own body. He came to realize that the secret to fitness wasn’t as complicated as it seemed: it was based on the science of quantified nutrition. Having transformed himself, he went on to win the title of Muscle Mania Muscle Model 2015. He gained the attention of his friends and colleagues who all wanted to learn how to transform.
Rather than keep his fitness discovery a secret or charge people, he started training them for free first on WhatsApp and then Facebook. When the demand became overwhelming, he trained coaches with the hope that they could train others and spread the knowledge. Before JC knew it, his simple ambition to help others was the genesis of an entrepreneurial adventure called Fittr.
Jyoti Dabas
Jyoti Dabas is a Co-founder at Fittr. After securing an MBA from IIM-Calcutta, Jyoti went on to complete an Electronics and Communications Engineering degree from the University of Warwick. She is also a Doctor of Naturopathy, Certified Personal Trainer, and a Certified Life Coach.
She is also Founder and CEO at INFS – India’s largest Online Fitness Certification Institute. As a founding member, her role is to uphold the quality of the courses offered by INFS and to ensure the company lives up to the expectations of the stakeholders. She aims to increase the number of quality Fitness Professionals in the country and create opportunities where these professionals can earn at par with other service industries
Apart from her many academic achievements, Jyoti is an entrepreneur at heart. Having served more than seven years in the field of Banking and Consulting in London and India, she stepped out of her comfort zone to explore her interests in the Fitness Industry.
Rohit Chattopadhyay
Rohit Chattopadhyay is the Co-Founder and Director of Fittr. The foundation of Rohit’s entrepreneurial journey with Fittr was laid when he joined Fittr’s Facebook community. He began implementing everything that was recommended in the group. With time, Rohit witnessed his health and fitness improve by leaps and bounds. This became a turning point for him, as he realized fitness was his true calling. After a year, Rohit moved to Pune and became a Fittr coach, and eventually a part of the founding team of Fittr.
Rohit is closely involved in the branding and marketing efforts of Fittr. Prior to joining Fittr, Rohit was working in the marketing department of IBA Systems and Automations. He has an Electrical Engineering degree, and a Master’s degree in Marketing.
Bala Krishna Reddy
Bala Krishna Reddy Dabbedi is the Co-Founder and Director of Fittr. He comes with a decade-long experience in technology and fitness. Bala began his career in technology at large corporations in India and the United States. This helped him gain insight into international markets.
With a Master’s degree in Science from the University of North Carolina at Charlotte, he was part of the original team that helped create the Fittr website. During that period, Bala was working with Ford Motors in the US. However, he understood that Fittr was something special and recognized his interest in fitness to move to India.
Fittr acts as a one-stop-shop for all health and fitness needs and offers a freemium model to all its users.
It provides free access to diet and training tools, over 5000 healthy recipes, live fitness sessions with experts, Q&A with coaches, and connects users to a community of over three million members comprising fitness experts and enthusiasts.
The users pay a small premium only when they require a personalized nutrition and exercise plan to reach their health and fitness goals. The customized plans are provided by one of Fittr’s 500 plus certified coaches, along with in-depth consultation calls as well as weekly check-ups on their progress via the app. Almost all of Fittr’s coaches come from the Fittr community and have their own stories of transformation.
Fittr has packages starting from INR 6,500 for three months, and the fee depends on the trainer and the time period of the package. And this is where Fittr earns its revenues from.
Fittr – Launch & Marketing Strategies
In 2014 itself, understanding the different needs of a body, the founding team launched S.Q.U.A.T.S, a Facebook group based on the “Systematic Quantitative Unified Aesthetic Transformation System”. The group was started to help more people be a part of the fitness revolution with a safe space that is free of judgment.
The Facebook community helped them, and others understand the specific requirements all of which can be addressed with Quantified Nutrition. They ran the community for free for 1-2 years. By the end of December 2015, the group had 50,000 people. What the team observed was that people wanted personal training. That’s when they realized that it is the human touch, mentorship, and accountability that people needed.
Thus in 2016, they launched a website called SQUATS later rebranded as Fittr. It was modeled like an e-commerce platform for fitness, except, instead of products, there were fitness coaches. This strategy worked well for Fittr and helped it capture and retain its initial users. Fittr has grown 100% organically through word-of-mouth.
The team has been working using this key mantra which has worked well for them, since the start of the company. What attracts Fittr’s customers are –
Quantifiable Results: Fittr’s unique methods and personalized approach are the game-changers that helps users achieve their fitness goals faster
Human Touch: Fittr’s experts and qualified coaches go the extra mile to help the customers
Community: Fittr makes sure that whoever enrolls is not alone in his/her journey. They can connect with other fitness enthusiasts, share stories, and get inspired through Fittr’s three million strong and inclusive community
Fittr is a coach-led, community-first platform that consistently keeps on coming up with exciting fitness challenges and campaigns to keep its users engaged. Fittr’s flagship Transformation Challenge’s (TC) 14th edition was recently launched in August and as part of the same, it launched a digital campaign – #NoMoreExcuses to create further excitement amongst its users. The campaign’s aim was to urge people to drop all excuses, stop procrastinating and embark on their fitness journey to become a fitter and better version of themselves. As part of #NoMoreExcuses, Fittr conceptualized ad films highlighting how conveniently excuses act as obstacles for people who are taking their first step towards a fitter life.
Fittr’s Digital Campaign #NoMoreExcuses
Transformation Challenge is Fittr’s flagship recurring event that aims to encourage fitness enthusiasts to transform their lives and be a better and healthier version by competing with themselves. It not only aims to encourage people to push boundaries and begin their fitness journeys but also intends to inculcate the fact that fitness is a journey in which one competes with his own self and not anyone else. It also stresses building a sense of discipline, consistency, and diligence in them to achieve their fitness goals. The challenge requires contestants to share a video every week in the specified format to showcase their week-on-week progress for 12 weeks. The participants are evaluated on multiple factors such as muscle gain, fat loss, and consistency from the past transformation challenges.
Fittr – Challenges Faced
Whenever you start a business, you experience your own share of ups and downs, face challenges and struggles but never stop hustling. Fittr went through the same phase. Initially, when the team was putting the foundation of Fittr, many people didn’t understand the business model nor did they think that fitness and health was a big enough market to address.
The founders were advised to launch or endorse complementary products or even use advertisements to monetize their community. Promoting products would be a hypocritical stance which they didn’t want to take. However, their fundamental philosophy is to democratize fitness and show everyone how accessible fitness is. Also, the community they have built has been done so with the utmost commitment to quality and scientific-based knowledge. It took some time but following one’s own ethics has allowed them to build up a reputation as a trusted fitness brand and has led to the growth of Fittr’s community.
Fittr – Growth and Stats
Fittr is a community-first, coach-led brand headquartered in Pune. With a three million strong and inclusive community, the company has trained and transformed over 220,000 people and 30% of its user base is global, spread across the US, UK, Australia, UAE, Canada, and now North America and Singapore. In FY21, Fittr crossed 65,000 paid users and created employment opportunities for 500+ coaches.
Fittr has grown 100% organically through word-of-mouth and based on the transformation results shared by members via the Facebook community and app. In the past three years, the company has seen massive YOY growth.
FY19 to FY20 (YoY Growth) = ~22%
FY20 to FY21 (YoY Growth) = ~80%
The company focuses on democratizing fitness and has recently launched personal training/ coaching service on its platform and has recorded a ~20% MoM growth.
The company recently crossed USD 10 million in annualized booking run-rate and in FY 21, achieved gross bookings of USD 9.3 million (approximately INR 68 crores) to become one of the world’s largest community-based fitness brands. The current ARR stands at USD 15 million.
Fittr – Funding and Investors
Fittr has raised a total funding of USD 13.5 Million to date. Its most recent series A round was led by Dream Capital and Elysian Park Ventures for USD 11.5 Mn.
Fittr’s funding details are as follows:
Date
Stage
Amount
Investors
April 2020
Pre-series A
USD 2 Mn
Sequoia Surge
September 2021
Series A
USD 11.5 Mn
Dream Capital, Elysian Park Ventures
Fittr – Advisors/Mentors
Mr. Rajan Anandan, MD, Sequoia Capital & Surge (Rapid Scale-up Program for Early-stage start-ups in India, SEA)
Aditya Khosla, Co-founder & CTO at Path AI
Fittr – Acquisitions/Mergers
As part of Fittr’s commitment towards building meaningful communities while enabling it to scale up its reach to a larger audience, the company recently acquired a minority stake in Wylo, an interest-based social networking platform, and had earlier also invested in Fitato, a gym aggregator platform.
Fittr – Recognition and Achievements
Fittr as a company has grown tremendously and has been recognized by investors, organizations and have also been accoladed with awards for its unique business model and company’s vision of democratizing fitness.
June 2017- Awarded “Best Fitness Company in Pune” by Merit Awards and Market Research
May 2019- Bollywood actor Suniel Shetty became the strategic investor of the startup
November 2019- A US-based seed accelerator program, Y Combinator (Winter 2020), selected Fittr
April 2020- Fittr raised funds in pre-Series A funding round from Sequoia Surge
September 2021- Fittr raised USD 11.5 million in a Series A funding round co-led by Dream Capital and Elysian Park Ventures
As part of Fittr’s next phase of growth, the company aims to enter the list of start-up unicorns and become the leading global social platform and marketplace for fitness coaching by educating and inspiring people to get fit. Along with strengthening and expanding the core services further, Fittr aims to create employment for 1,000+ coaches in the next 12-18 months. As a long-term goal, the team is working to make 50 million people fit and create 100,000 meaningful career opportunities in the fitness industry.
Fittr – FAQs
What is Fittr?
Fittr is a tech-enabled community-first health and fitness platform started with an aim to provide science-backed health and fitness knowledge to its users. The platform encourages people to begin their fitness journey with science-backed knowledge.
Who founded Fittr?
Jitendra Chouksey (CEO), Jyoti Dabas, Rohit Chattopadhyay, Bala Krishna Reddy, and Sonal Singh are the founding members of Fittr.
How does Fittr make money?
Fittr offers afreemium model to all its users.
Free access to diet and training tools, over 5000 healthy recipes, live fitness sessions with experts, Q&A with coaches, and connects users to a community of over 3Mn members comprising fitness experts & enthusiasts.
The users pay a small premium only when they require a personalized nutrition and exercise plan to reach their health and fitness goals. It has packages starting from INR 6,500 for three months.
How much funding has Fittr raised?
Fittr has raised a total funding of USD 13.5 Million to date. Its most recent series A round was led by Dream Capital and Elysian Park Ventures for USD 11.5 Mn.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Kapiva.
Ayurveda is regarded as the oldest of the sciences, which focuses on healing our bodies and minds. The healing science, Ayurveda translates to “The Science of Life” in Sanskrit, the knowledge of which originated in India dating back to around 5000 years ago.
Also known as the “Mother of All Healing”, Ayurveda stems from the ancient Vedic culture when it was taught in the oral form in a Gurukul tradition by accomplished masters to their disciples who lived at their residence. In fact, many of the alternative medicinal sciences and therapies like homeopathy and polarity therapy are believed to have their roots in the ancient Ayurvedic principles.
Ayurveda is a complex form of alternative medicine that includes “panchakarma” or five actions, yoga, massage, acupuncture, and herbal medicine for the health and well-being of the body and mind.
Though much of the Ayurvedic knowledge of the past has been buried with it, some of them managed to be scripted and percolated to the present generation. Kapiva is one such brand that holds on to the ancient principles of Ayurveda and tweaks them to fit modern lives. The Modern Ayurvedic Nutrition Brand is based on the holistic approach to wellness and not just a curative science.
Read on to know the full story of about Kapiva, its Founders, How was Kapiva Started, Name, Logo and Tagline, Vision and Mission, Products and Services, Target Market Size, Business and Revenue Model, Startup Launch, Customers/Clients, Challenges, Investors and Funding and more.
Kapiva: Company Highlights
Company Name
Kapiva
Founders
Ameve Sharma & Shrey Badhani
Sector
FMCG
Founded
2016
Registered Entity Name
Adret Retail Pvt Ltd.
Website
kapiva.in
Kapiva: Latest News
October 27, 2021 – Malaika Arora backs Kapiva. The Bollywood actress will be joining as a strategic investor, brand ambassador, and ‘wellness mentor’ at the Kapiva Academy of Ayurveda.
Kapiva can be regarded as the “India’s 1st Modern Ayurvedic Nutrition Brand” that offers food-based innovations to help build healthier lifestyles for the Indians. With the rich legacy of Baidyanath, Kapiva acquired the knowledge and the authority to amalgamate traditional Ayurveda with the modern forms of nutrition.
Kapiva is derived from the three doshas in the Ayurvedic universe – Kapha, Pitta, Vata, which when balanced in a body, bring overall wellness. As mentioned earlier, the brand is established on the belief that Ayurveda is a holistic approach to wellness and not just a curative science.
The Ayurveda-inspired nutrition brand brings a range of organic fruits, vegetables, and other food products to improve the lifestyle of the present generation. The company also brings diversified solutions including daily wellness, men’s health, weight loss, digestion, diabetes, skincare, blood pressure, strength, destress and memory boosting, artho care, kidney stone, and more. In addition, Kapiva never fails to innovate its products to bring this traditional ayurvedic wisdom to consumers in modern, easy-to-use formats, along with delivering them with good nutritional value.
Kapiva Ayurveda
Kapiva: Founders
Kapiva is founded by Ameve Sharma and Shrey Badhani.
Kapiva Founders | Shrey Badhani and Ameve Sharma (L-R)
They joined hands in January 2016 to build the world of modern Ayurvedic brand, Kapiva.
Ameve Sharma grew up in Kolkata and belongs to the family, which founded the famous Baidyanath Group. His grandfather was the founder of Baidyanath and his father still stands as the current Managing Director of the ayurvedic pharmaceutical company. Ameve is the Chairman of the Western region at the Indian Chamber of Commerce and the President of the Baidyanath Group. He has also worked as a Consultant with McKinsey & Company after completing his MBA. He completed his Bachelors in Economics from New York University and went ahead to pursue MBA from INSEAD.
Shrey Badhani is an adept and experienced sales and marketing professional. He has been instrumental in driving growth and implementing strategic management at Kapiva. Shrey looks after the e-commerce platform, offline sales, marketing and operations for Kapiva. He started his career in Consulting with Bain & Co and Parthenon. Most recently, he worked as a PE investor with Bain Capital in their India office. Shrey pursued Bachelors in Economics and History from St. Xavier’s College, Mumbai and Masters in Economics from the University of Cambridge.
Kapiva has a talented team that bring a varied sense of experience to the table. From reputed business school graduates and experienced senior professionals to college freshers and hardworking amateurs, employees at Kapiva come from various walks of life and add value to the overall success of the company. This eclectic bunch brings the much-needed diversity in perception, having a positive impact on major business decisions.
Kapiva Apprenticeship Programme, where the seniors and experienced staff mentor juniors and help them gain valuable business insights. This has helped the employees gain a cohesive professional experience at a very young age.
Ayurveda has always been at the heart of the Indian tradition. However, somewhere along the way the true essence of it had been lost. People approached Ayurveda with a curative lens but it is in fact, a way of life! It relies on the principle of ‘food is medicine’ and ‘you are what you eat’. Western countries have begun understanding the true value of ayurvedic sciences and the industry is booming rapidly overseas. With the advent of turmeric lattes, moringa cereals, and more, other countries seem to appreciate our traditions more than we do!
One of the major reasons why Ayurveda does not fare well in India is due to the lack of awareness about its benefits and values among the millennial population. Considering that India has one of the largest Gen Y population of the world, we are actually not catering to almost 34% of the total Indian population. To combat this, Kapiva has anchored on creating this awareness among the millennials and securing a modern ayurvedic nutrition stance to educate that section of consumers.
All products of Kapiva are created keeping the busy and on-the-go lifestyle of modern-day Indians, who seek to maintain an upkeep of their health in easy to use and convenient options without having to compromise on taste.
For instance, Kapiva Gummies are designed for on-the-go nutrition with the power of Ayurvedic herbs in a yummy-gummy format, which is convenient as well as a joy to consume!
Kapiva’s logo is interestingly designed in black and white where the starting letter of the brand, “K” stands in an enlarged version with the brand name “Kapiva” written inside it.
Kapiva | Name, Logo and Tagline
Kapiva rests on a core philosophy, “Your simple guide to everyday Ayurveda”. The name Kapiva is derived from the three doshas in the Ayurvedic universe – Kapha, Pitta, Vata, which when balanced in a body, bring overall wellness.
The founders believed in this balanced approach to health using Ayurveda, and the company is well poised to achieve its growth objective as consumers begin to adopt this philosophy by proactively seeking better nutrition. In addition to core Ayurveda, the various product innovations add further value to consumers, making Kapiva a preferred brand for modern wellness.
Kapiva: Vision and Mission
Kapiva’s mission is to provide a new-age Ayurveda for the new-age customers. Furthermore, the company wants to free Ayurveda of its complexities and enable millenials to make it a part of their everyday life, live a holistic lifestyle.
Kapiva’s vision is to not only provide Ayurveda-based nutrition products, but also bring balance into the lives of the customers through these products.
Kapiva: Products and Services
Kapiva stands for modern ayurvedic nutrition. They have been able to disrupt the traditional ayurvedic industry, by presenting the benefits of Ayurveda to the modern lives of the Indians in easily accessible and convenient forms. With the backing of an Ayurveda-inspired innovation, Kapiva has access to the best suppliers of natural ingredients in the country and has built a very strong sourcing story for all its natural products. In addition, the founders’ exposure to various markets during their earlier experiences, has helped them understand the modern consumer’s needs very well.
Kapiva is designed for a fast-paced 21st-century lifestyle, especially where the lack of the right nutrition and inadequate immunity can pose serious health risks. The company has created a new category of modern ayurvedic nutrition, which never existed before, addressing the core consumer needs of health and taste.
For example, Kapiva Wild Amla Juice is made from ripe, yellow Amlas as they are more nutritious compared to the commonly used raw, green amlas. Furthermore, the juices are cold-pressed to retain all their nutritional content. All the products share such unique sourcing stories. The company’s fast growth trajectory is a result of the innovation in product development by bringing better quality, more convenient products to the consumer.
Kapiva invests in R&D and innovates on sourcing better ingredients, convenient product formats, and consumer-friendly packaging, to deliver more value to the consumer. The company has developed a top-of-the-line and robust R&D setup in-house, while working with top food technology experts of the country, such as the former heads of R&D at companies like Britannia and HUL, to build best-in-class products ranges. Kapiva remains focused on innovating on more accessible nutrition, under the realm of Ayurveda. The purity and quality in the sourcing of ingredients have been given center stage.
Kapiva | Product Review
Kapiva: Target Market Size
Ayurveda is a ₹30,000-crore industry in India. As per 2020’s estimates, Kapiva is expected to cross ₹300 crores in revenue by 2025 and capture a significant part of this market. Kapiva’s market largely revolves around the Indian subcontinent, with a wide reach. Indians are believers in the power of Ayurveda and the modern Indian consumer is looking for a more accessible and convenient format of Ayurveda to consume its benefits. Kapiva has witnessed expansion abroad and is currently operating in the US, planning to expand to Canada and the European markets in the coming months.
Today, Kapiva has a portfolio of 50+ products and is present across the top online marketplaces (Amazon, Flipkart, Big Basket, PharmEasy, to name a few) as well as its own website (direct-to-consumer business model). The products are also available in 6000+ General Trade and Modern Trade outlets in the top cities of India.
Kapiva: Growth
Pre-COVID, the ayurvedic market typically witnessed 15-20% growth annually. Contrary to this, in the last quarter, many companies, large and small, witnessed growth between 50-90%. The adoption of Ayurveda as holistic, natural healthcare will have a positive impact on the market. Not just in India, the developing economic conditions of various nations are elevating the demand for Ayurvedic products globally. Ayurveda was considered a pharmaceutical approach earlier and was only used as a solution to specific problems. However, Ayurveda is actually about proactive, holistic health, and consumers are embracing it as such, now.
People around the world today, are focusing more on herbal products and leveraging herbal remedies to enhance their mental and physical health and wellbeing. The global Ayurvedic market was valued at Rs 300 billion in 2018 and is estimated to reach Rs 710.87 billion by 2024, as per Global Newswire. All of these are directly helping Kapiva to scale greater heights.
The company has grown to be a Rs 50 crore brand in just 3 years. Yes, Kapiva has witnessed a growth of Rs 0 – Rs 50 crore in revenue in less than 3 years. Some other growth highlights of Kapiva are as follows:
Kapiva currently boasts of having over 6,000 general trade outlets across 12 Indian cities and has been looking to expand it to 10,000+ outlets.
It has witnessed around 10x growth in the span of the last 30 months
It has launched 50+ products in 5 categories in 2020.
Kapiva: Business and Revenue Model
Kapiva follows a D2C strategy of business to deliver a true omni-channel experience of FMCG sales. The consumers of Kapiva’s products are typically in their mid-20’s to late 40’s, residing in Metros, Tier 1, and Tier 2 cities.
Kapiva has enjoyed a natural product-market fit, especially leading in certain categories such as Herbal Juices. The current strategy is to expand the footprint across channels, especially through marketing and new product development, both of which are being undertaken with a keen eye on consumer preferences. Customer focus determines the way forward for Kapiva.
Having its genesis as an offline brand, Kapiva had already enjoyed quite a success in the offline markets, which helped the company earn a turnover of about Rs. 3 crore a month in the first eighteen months or so. The company started focusing on online distribution from 2019 onwards. Therefore, it is the offline success that helped the company rapidly scale the online markets.
Today, along with its own D2C platform, Kapiva retails on all the prominent online marketplaces, from Amazon and Flipkart to Big Basket and Nykaa.
A major chunk of the company’s revenues comes from its digital channels. Furthermore, the products of Kapiva are also available across General Trade and Modern Trade outlets in the top cities of India, which also helps the company earn a considerable amount of revenue.
The company began by making its mark on online marketplaces such as Amazon. The herbal juices category was underrepresented on these platforms then, but the need was definitely present, as was the natural product-market fit. Kapiva capitalized on it and thus acquired the first batch of loyal users.
Kapiva: Customers/ Clients
Kapiva focuses very heavily on the right product positioning within a category, by taking great efforts to carve out compelling differentiators of the product before its launch. In addition, their strong go-to-market strategy helps with accelerated results as soon as they enter a category. However, above all, the company believes that it is the quality of their products which customers appreciate and call out the most, leading to better retention and word-of-mouth marketing.
Though the popularity of Baidyanath, which runs through the veins of Kapiva, helped the brand initially but standing as an Ayurvedic brand in a country dominated by allopathy is itself a laudable feat.
Kapiva initially started off as a chain of Ayurvedic clinics, through which high-quality products were sold as well. Pivoting from that clinic/retail model to the current FMCG model was also a challenge.
Fireside Ventures, Mohandas Pai Family Office, Marico Family Office (Sharrp Ventures)
April 2020
Series A1
INR 13.5 Crores
Jetty Ventures, Fireside Ventures, Marico Family Office (Sharrp Ventures)
Kapiva: Advisors and Mentors
Kapiva enjoys the mentorship of various experienced investors. The Baidyanath connection forms a valuable advisory channel as well.
Kapiva: Competitors
Kapiva competed with Patanjali, Dabur, Himalaya.
Kapiva: Recognition and Achievements
Kapiva has been awarded The Economic Times Emerging Consumer Brandof the Year 2020. Apart from that, the co-founders of Kapiva, Ameve Sharma and Shrey Badhani have been awarded Emerging Entrepreneurs of Year Awards in the Product or Manufacturing- Healthcare category.
Kapiva has grown from 0 to 50 crores in less than 3 years. It has scaled rapidly with over 3x increase in monthly revenue from March 2019 to March 2020. The company is expected to close FY21 with revenue run-rate of Rs 70 Crores per annum. Given the strong growth trajectory, Kapiva is all set for profitability within the next 2 years. Since launch, Kapiva has served more than a million consumers and is seeing good traction in, both, Indian and international markets.
The future plans for Kapiva are as follows:
1) Innovation through new product development. Kapiva’s range of immunity products is expected to expand soon, followed by products such as ayurvedic breakfast and ayurvedic effervescent drinks, which will cater to customers’ taste preferences, while being healthy.
2) Expanding the distribution network offline and scaling up the direct-to-consumer channel. Kapiva is currently present in 6,000+ general trade outlets across 12 cities. This is set to expand 10,000+ outlets and cover more cities by the end of this financial year. The direct-to-consumer channel has had a great growth story too – it grew about 20x in revenue in less than a year. It is expected that this strategic channel will grow another 5x this year.
3) Building their brand communication to share their story of modern ayurvedic nutrition. They are focussing on digital channels at the moment, since their customer base is largely present here.
Dropshipping has been a trending topic among the marketers, entrepreneurs and all people involved in business. But, what does dropshipping mean and how can it prove to be profitable to you?
For instance, you have been planning on opening up your own online business, but you do not know how and from where to start. Various questions might be popping up in your mind such as – What to sell, How to choose what to sell, how to manage investment and inventory. No issues at all! Dropshipping is the best option for you to opt.
Dropshipping is a business model which is used to launch and run your store. It is an online retail business whereby the sellers takes the orders of the products from their customers but does not keep any stocks with themselves. Instead, the order gets transferred in the form of supply chain management to the seller’s supplier who directly delivers the product to the customer.
The dropshipping market is a viable profit-making platform whereby a store doesn’t keep the stocks that it sells. Instead, a product is sold using the drop-shipping model which involves the acquisition of the item from a third party that ships it directly to the customer.
Dropshipping has become a highly successful e-commerce business model that can be started practically with zero investment.
According to e-Marketer, five countries with the highest e-commerce and dropshipping market shares in terms of revenue in 2021 are:
Country
Revenue
China
US $2,779.31 billion
Japan
US $144.08 billion
UK
US $169.02 billion
South Korea
US $120.56 billion
USA
US $843.15 billion
Furthermore, according to Statista:
In 2021, it has predicted that e-commerce sales across the globe might hit $4.2 trillion.
About 2 billion people had purchased goods online in 2020 globally.
The e-commerce retail sales are expected to reach 21.8% of the retail sales across the world by 2024.
The average revenue per shopper for the US market is about $1,804. Whereas, $1,629 for the UK market.
The gross B2B merchandise volume of e-commerce transactions is expected to hit the $10 trillion milestone by the end of 2021.
Why Should You Start Dropshipping?
Dropshipping business models are rapidly gaining popularity. It is opening up the world of e-commerce to various entrepreneurs. If you are still not convinced, here are more reasons to get into dropshipping:
The primary advantage of dropshipping is that the seller need not have storage space for inventory.
The seller is free from the pain of managing the inventory.
You have more time to spend on increasing your marketing efforts and customer interactions.
Dropshipping is a convenient method that allows you to save a lot of expenses.
The dropshipping industry is expected to reach a market valuation of $557.9 billion before 2025, registering a CAGR of 28.8%.
According to a report on dropshipping analysis-
Suppliers earn 18.33% more profit if they sell to drop shippers rather than making sales from their online stores.
Statistics depict that drop shippers earn 50% more profit than those who keep their inventory.
What is Average Monthly Profit in Dropshipping
Based on sales and reviews of the users on the top dropshipping websites, we can determine that the standard dropshipping margins range from 20% to 15%. When you buy a product at a wholesale rate, you get about 40-50% off on the retail prices of the same products you are already selling.
You can sell the products for double price or a 50% profit.
By this calculation, if you can have a minimum of 5 sales per month then you can get a profit of (5 x 50 =250) 250% profit for your investment per month. But you must keep in mind to deliver quality products for a genuine price.
However, in the beginning, it all depends on the presentation and the way you gain the trust of the visitors and how well you convert them into the customer.
Statistics say that-
The top 10% of eBay drop shippers make $7,731/month profit on an average, which is a whopping $92,772/year
A quarter of eBay drop shippers currently make more than $1,000 profit/month.
The average eBay drop shippers make a profit of $2.67 for each sales order that they fulfil.
Drop-Shipping Profit Formula
The price of the products that usually falls between $1 and $20 can generally be priced within the $20-$50 price range or more as per the most successful dropshipping websites. Whereas, having a profit margin of 40%-70% is recommended.
For instance, if you get a product of $15 from AliExpress and you sell it for $30. After cutting off the shipping, advertisement, and promotion costs, your actual profit over the product is $10.
$10 profit x 1000 orders = $10,000 per month
Products to choose for Dropshipping
If you are getting into dropshipping, you should first decide which niche of products you will be selling. It is important because your marketing, profits, and brand depends on the niche you choose. You should not choose multiple niches to start with as that may dilute your marketing efforts.
Deciding on which niche to choose is very important therefore, it involves good research to choose a suitable one. The productivity solely depends on what niche is chosen.
A steady niche is something that has a regular demand throughout the year, like clothes. Whereas, trending niche products are stuff that came into the market recently or people buy them around a particular time of the year. A good example of Trending niche in dropshipping is fidget spinner, which was trending for a while but very few buy it now.
Most of the successful dropshippers say that an evergreen niche must be preferred over a trendy niche as it proves to sustain for the long term.
We have listed below various steady, trendy, and most productive niches that have sustained success over the past few years. The most successful niches are the more consistent ones rather with the hottest trends.
Investment Needed for Dropshipping
Beginning your business with almost zero investment is the most unique feature of Dropshipping. But if you want to reach heights in no time, you can always do it by investing wisely. A nominal investment made in the promotion and advertisement of your products on various social media platforms can be a great idea.
No niche demands money as such, but spending money on promotion and advertisement of the product you wish to sell can be beneficial.
35 Most Profitable Niches for Dropshipping
Health and Fitness
Health and fitness products for Dropshipping | Most Profitable Niches for Dropshipping
A healthy life leads to a happy life. Health And Fitness is an evergreen niche that focuses on products related to exercising and health.
Dropshipping Products to sell in Health and Fitness niche
Resistance bands
Yoga mats
Armbands
Fitness trackers
Jump ropes
Sport nutrition products
Rehabilitation products
Home gym equipment
Aqua Training bags
Vibration plate
Where to get Health and Fitness products for dropshipping
AliExpress
Aquatix
Deltech Fitness
National Fitness Products
Fitness systems
HealioHealth
Air purifiers
Massage Guns
Face Slimmers
Is the Health and Fitness niche still profitable for dropshipping in 2021?
Fitness has been on the rise due to COVID-19. Health and fitness awareness has gone up incredibly, therefore, fitness-related items have become even more popular.
Due to the closing of gyms and public parks, a huge increase in sales of products of this niche has been witnessed.
This health and fitness niche is expected to stay profitable and grow even more throughout 2021.
Beauty and Skincare
Most Profitable Niches for Dropshipping | Beauty and skincare products
Who doesn’t want to look beautiful? But the truth is, the older you get, the weaker you become. There are various products to secure your beauty without any side effects on your skin.
Beauty and Skincare are some of the most loved niches of women especially. The beauty and Skincare niche has generated nearly $35 Bn revenue during 2021, which depicts an ever-rising demand for beauty and personal care products. Various dropshipping suppliers are working in this niche.
Dropshipping Products to Sell in Beauty and Skincare Niche
All Day Waterproof Mascara
Rose Quartz Facial Roller
Multipurpose Exfoliating Facial Razor
Scalp Massager Shampoo Brush
Gel Nail paint Kit
Hair accessories and wigs
Blackhead removers
Fragrances and deodorants
Herbal Cosmetics
Where to get Beauty and Skincare products for dropshipping (Topmost suppliers)
AliExpress
EPROLO
Beauty Joint
ISO Beauty
Born Pretty
Naturally Vain
Pure Source
Emerson Ecologics
FragranceNet
Is the Beauty and Skincare niche still profitable for dropshipping in 2021?
Self-care was, is, and always will be important. Therefore, Beauty and Skincare are one of the evergreen niches for dropshipping. It is a profitable niche not only for 2021 but also for the times to come.
Jewelry has always been popular and always will be. Before you start the business in this niche, it’s essential to choose the most suitable suppliers.
Most drop shippers particularly operating in the jewelry niche are easily making around 20% of their gross sales or 20% of their profit. For instance, if a person says that he has earned $10,000 from their dropshipping business, it means that around $2,000 of that is profit.
Dropshipping Products to Sell in Jewelry niche
Rings
Earrings
Necklace
Pendants
Personalized Jewelry
Brooches
Bangles
Couple Rings
Where to get Jewelry products for dropshipping (Topmost suppliers)
Is the Jewelry niche still profitable for dropshipping in 2021?
The jewelry dropshipping business is profitable if sold in the right target market. The Jewelry and Accessories niche is among one of the top-earning niches. Its sale gets boosted even more during festive and wedding occasions.
Art and Crafts – Most Profitable Niches for Dropshipping
Are you a crafty person? If yes, opting for the Art and Craft niche for dropshipping business will prove to be a great option for the first mover entrepreneurs like you. Creativity is loved by all and you can be a part of this field in just a few steps as mentioned below:
Find top products
Learn as soon as possible from the competition
Set the right price
Expand the offerings
Use hyper-targeted ads
Ship with e-Packets
Dropshipping Products to Sell in Art and Craft Supplies niche
Easels
Paints
Brushes
Watercolors
Pastels
Pens
Paper
Where to get Art and Craft Supplies for Dropshipping
Aliexpress
Printify
Printful
Creative hub
Is Art and Craft Supplies still profitable for dropshipping in 2021?
The biggest advantage of this niche is that it has a never-ending product lineup and will be profitable till the earth exists. You can make it even more profitable by setting your profit for a low price according to the product and its sale. If you are getting visitors and a good level of sales then you can lower the price and focus on the ads to earn better.
Gardening
Gardening – Most Profitable Niches for Dropshipping
Since last year, people have been spending more time in their homes and house gardens. This has given them time to introspect their lives and have realised that their busy lives have given them no time for plantation and gardening. But, now they have enough time to beautify their house, garden or plantation.
Gardening products have been an overwhelming dropshipping niche. The market is assured to grow by more than $100 billion by the end of 2021, therefore, it is a great time to get into this industry.
As per the 2018 BusinessWire Report, the home and garden dropshipping market are likely to grow by $140 billion in the next four years.
Dropshipping Products to Sell in Gardening niche
Artificial plants
Ultra strength anti-leak tape
Anti-Mosquito Bracelet
Fruit Catcher Device
Groot Flower Pot
Colorful Mini Flower Pots
Solar Powered Motion Light
Garden Claw Gloves
Potato Grow Bag
Sprinkler Systems
Seed Drill
Indoor Gardening Tools
Where to Get Gardening Products for Dropshipping
AliExpress
ShopHoo
Is the Gardening niche still profitable for dropshipping in 2021?
Plants should be and always will be all over the place! They are now finding their ways indoors and require their owner’s attention and care as well. Pandemic has made people realize the importance of plants and trees in their surroundings. Gardening is likely to fall under the category of the top product niches for dropshipping since 2020.
Electronic Gadgets and Accessories
Electronic-Gadgets – Most Profitable Niches for Dropshipping
One of the most profitable and highly competitive niches is electronic gadgets and their accessories. With the advent of technology, the craze for electronic gadgets has increased. Everyone wants to comply with the current pace of technology.
The revenue generated by the electronics and its accessories niche during 2020 was more than $500 Billion which increases consistently each year. If you wish to work with suppliers of electronic gadgets and various products of this niche, the list below mentions the top dropshipping suppliers of this niche.
Dropshipping Products to Sell in Electronic Gadgets and Accessories niche
Earphones
Trimmers
Home-Appliances
360-degree Cameras
T.V & Monitors
Wearables and accessories
VR Devices
Bluetooth and wireless devices
Where to Get Electronic Gadgets and Accessories for Dropshipping
NovaTech Wholesale
AULOLA (UK)
DropshipZone
DHgate
AliExpress
SaleHoo
Doba
ASI Partner
ChinaVasion
Cost Tag
MA Labs
Mega Goods
Oberlo
Is the Electronic Gadgets and Accessories niche still profitable for dropshipping in 2021?
Science and technology are expanding their wings with each passing day and hence the demand for new Electronic gadgets and accessories is constantly increasing making it a profitable niche today and tomorrow as well.
Kitchen Supplies- Most Profitable Niche for Dropshipping
This niche is a blend of various expensive and cheaper products. People usually search for trusted sources and brands for expensive ones such as blenders, juicers, etc. But you can maintain a good turnover in this niche by filtering out those with cheaper prices and create a wow factor.
The kitchen Supplies niche is mentioned as one of the top niches for dropshipping in 2021.
Dropshipping Products to Sell in Kitchen Supplies niche
Pop-up Toaster
Plastic Food Containers
Cookie-Cutters
Flexible Cutting Board
Salad Cutter Bowl
Folding Trash Bin
Cup Holder Hooks
Knife Set
Advanced Blender Vacuum Mixer
Microwaves & Accessories
Where to get products of Kitchen Supplies for Dropshipping
Aliexpress
Dropship Zone
DHgate
SaleHoo
Doba
Oberlo
Is the product of Kitchen Supplies still profitable for dropshipping in 2021?
The kitchen niche is a great niche to dive into, as it is one of the most popular and profitable dropshipping niches even before the pandemic. The kitchen Supplies niche is always in demand, always open to sale and helps drop shippers make the most profit out of it.
Even in the pandemic, when every place faced lockdown, the kitchen was the only place that was never closed, and never will be.
Home Decor- Most Profitable Niche for Dropshipping
Pandemic has forced all of us to be locked inside our homes. We have now a lot of time to give to our homes.
The messy place fills up our minds with stress. Home décor and home organization is one of the best ways to cope up with stress. All things must be organized around us if we want to be peaceful and calm. Therefore, boxes, bins and shelf organizers are in higher demand now.
Home décor and Home organization niche has seen a sweeping boom in its sales. Home décor products have been one of the most rising dropshipping niches. The market is expected to grow by more than $100 billion in 2021, and it’s a brilliant time to be a part of this niche right now.
Dropshipping Products to Sell in Home Decor and Home Organization niche
Wall Stickers
Canvas
Storage Boxes
Foldable organizers
Kitchen organizers
Office Tables
Educational equipment
Where to get Home Decor and Home Organization products for Dropshipping
Are Home Decor and Home Organization niches still profitable for dropshipping in 2021?
The pandemic has brought a drastic change in our lives. Home has become our workplace, restaurant, school, and much more. Therefore, it has become necessary to organize our houses even more. Home design preferences have been changing and people are trying to make their homes even more comfortable.
Clothing
Clothing- Most Profitable Niche for Dropshipping
Clothing is an extremely competitive niche, but highly flourishing as well. You simply need to keep pace with the trend. Fashion in clothing keeps changing with time and so do the people’s demands.
The clothing niche has unparalleled upside potential, women and men’s clothing and accessories have taken the core stage in 2021. There are plenty of dropshipping suppliers that offer a wide range of fashion in clothing and accessories.
Dropshipping Products to Sell in Fashion niche
Tops and T-shirts
Denim
Dresses
Workout Clothes
Coats and Blazers
Pants and Trousers
Suits and Kurties
Leggings and Plazo
Capries and lowers
Where to get products in Fashion for Dropshipping
A4 Apparel
BrandsGateway
B & F System Inc.
SaleHoo
Printful
Tmart
AliExpress
Doba
Oberlo
Wholesale2b
Is Fashion Still Profitable for dropshipping in 2021?
Men and women both love fashion. As a result, the worldwide revenue for fashion is expected to grow to $713 billion by 2022, so there’s a high rate of generating profits.
Kids Stationery
Kids stationary- Most Profitable Niche for Dropshipping
Children are the future of the nation. It is the main aim of every parent that their kids grow up to be smart and successful. The journey begins in childhood with small steps.During this pandemic times when children are locked inside their homes, you can help them to develope their brains by providing them the products that fall under the niche of kids’ stationery.
The kids stationery niche has seen an incredible rise in 2020-2021 due to the popularization of online classes and the online education system.
Dropshipping Products to Sell in Kids Stationery niche
Educational Toys
Kids Stationary
Children’s Desks
Craft Toys
Puzzles
Math Games
Where to get Kids Stationery Products for Dropshipping
Tmart
SaleHoo
AliExpress
Oberlo
Brybelly
Is Kids Stationary Niche still profitable for Dropshipping in 2021?
During this difficult time, when adults and children are stuck together in their homes, educational toys prove to be the best way to entertain kids and keep them busy. It helps them to learn with fun. There has been an unexpected rise in this niche and is still profitable.
Lifestyle Products | Most Profitable Niches for Dropshipping
Do you also wish to bring value to your customers? Think about products that can make their life easier. Most drop shippers earn a six-figure income simply by providing them items that would ease their lives.
People are prone to updating their lifestyle and thus, prefer buying smart products offered under the lifestyle niche. The posture correctors market alone is expected to reach $1.741,7 million by 2026.
Dropshipping Products to Sell in Lifestyle niche
Smart home devices
Indoor gardening tools
Posture correctors
Smart Mirror
Floor Pillows
Smart kitchen devices
Where to get Lifestyle Products for Dropshipping
ETSY
AliExpress
SaleHoo
Oberlo
Is the Lifestyle niche still profitable for dropshipping in 2021?
Uniqueness is always welcomed. Get your customers something that no one does. Promote those attractive products with enticing advertisements on various social media platforms. That’s how this niche will prove to be incredibly profitable not only in 2021 but also in years to come.
Mother and Kids
Kids Products | Most Profitable Niches for Dropshipping
Babies are the actual winners of 2020. The stats also depict that a rise of 6.2% is likely to happen in the market value of baby personal care market size between now and 2022.
Dropshipping Products to Sell in Mother and Kids niche
Baby Clothes
Maternity leggings
Baby bouncer
Baby toys
Babycare
Baby Feeding
Safety Equipment
Where to get Products of Mother and Kids for Dropshipping
Aliexpress
SaleHoo
Oberlo
Is Mother and Kids Niche Still Profitable for dropshipping in 2021?
The birth of kids create the continuous request for products and accessories necessary for the mother and the child. This has developed a niche for dropshipping to step in. Itembraces an important market such as specializing inproducts for children and mothers. Covering a fundamental phase in the lives of many women who need constant care and attention, this niche is quite profitable one.
Sportswear – Most Profitable Niches for Dropshipping
All work and no play make Jack a dull boy. Therefore, Sports and Entertainment are a mandate for all.
Sportswear for women alone is all set to become one of the most profitable dropshipping sub-niches and products in 2021.
In every house there is somebody who plays some kind of sport and requires some kind of sports equipment. Additionally, youngsters and adults prefer to play just for entertainment as well. Sports and Entertainment are placed at the fifth position in the list of top-selling products when it comes to dropshipping niches.
Therefore, Sports and Entertainment is an evergreen niche that includes the following products.
Dropshipping Products to Sell in Sports and Entertainment niche
Running Shoes
Yoga Mats
Cycling glasses
Fishing Line
Head Bands
Sportswear
Where to get Sports and Entertainment Product for Dropshipping
DHgate
AliExpress
SaleHoo
Doba
Oberlo
Wholesale2b
Dropforyou
Brybelly.
Is Sports and Entertainment Niche Still Profitable for Dropshipping in 2021?
Sports-addicted people are eagerly waiting to bounce back with a big bang as soon as the COVID-induced absence of sports is mitigated. Home workouts are at boom and the sports industry is set for 6% growth heading into 2022.
Eco-friendly Products
Eco-friendly Products – Most Profitable Niches for Dropshipping
Selling Eco-friendly products has been one of the most intriguing latest trends with growing environmental conscience among people. Buyers are becoming more and more educated and conscious about their environment. Pandemic has also taught us a lot about preservation of the environment.
Eco-Friendly Products can be used in daily life and consumers are searching for products that would comply with the sustainable lifestyle that they are adopting.
Eco-friendly products can be a good option in this era as these products help in preserving our mother earth and are also gaining popularity. This is also commonly termed ‘green dropshipping’.
Our daily shopping activities have a huge influence on the Environment.
Understanding this, you can switch to eco-friendly items eventually by taking buying decisions a little more cautiously.
The eco-friendly niche was very low rated about 5 to 10 years ago, but today is regarded as the mainstream. 22% of the total sales belong to the eco-friendly niche presently which is expected to rise 3% by 2022. As per the forecast of the U.S sustainability market, it is expected to reach $150 Billion in sales in 2021.
Dropshipping Products to Sell in Eco-friendly Niche
Solar-powered Toys
Outdoor LED String Lights
Eco-Friendly water bottle
Reusable shopping bag
Reusable straws
Silicone baking mat
Reusable food wrap
Stainless bottle
Biodegradable trash bags
Wooden cutlery
Rechargeable batteries
Beeswax cotton wrap
Where to Get Eco-friendly items for Dropshipping
Jungle Culture.
Green Bear UK.
Honest Green eSolutions.
Green Dropship.
Bangalla.
Oberlo.
Worldwide Brands.
Wholesale 2B
Is Eco friendly products niche still profitable for Dropshipping in 2021?
The inclination for recycling, waste reducing and item reusing is at its boom. If you too support the idea of living an eco-friendly life and want to work with a like-minded target audience, you can consider this immensely profitable business idea.
pet supplies- Most Profitable Niches for Dropshipping
Pet owners want their pets to be safe, healthy, physically active and entertained. By choosing to sell pet supplies; you will enter a highly promising niche market. Reports say that pet supplies are a steady or evergreen niche.
As per the American Pet Products Association, Americans spend around $55.72 billions on pets annually. On average, a pet store makes about $400,000 in sales per year.
Dropshipping Products to Sell in Pet Supplies niche
LED Collar
Pet Bed
Pet Toys
Waterproof Mat
Water Fountain
Where to get Pet Supplies Items for Dropshipping
AliExpress
SaleHoo
Doba
Oberlo
Wholesale2b
Brybelly
WorldWide Brands
Wholesale Central
Is Pet Supplies Niche Still Profitable for Dropshipping in 2021?
The question of the well-being and entertainment of pets is of paramount importance for their owners. Online shopping for pets is a more affordable and preferable alternative for these people to buy these items. With more and more people wanting to keep a furry friend with them, more is the demand for pet supplies.
Luggage and Bags
Travel Bags – Most Profitable Niches for Dropshipping
Everybody loves to explore new places. A handbag and luggage are necessary for such people. The luggage and baggage industry operates on a very big scale and is one of the fastest-growing industries. People love national and international travel. People prefer to travel in style, and that’s when bags and luggage niche comes into the light.
The figure of travelers tend to reach the peak every year with a record of about 1.4 billion international tourist visits.
People are now all set to travel to places they had planned to explore earlier but could not due to the COVID outbreak. Therefore, this niche is likely to experience a boom in the upcoming year.
Dropshipping Products to Sell in Luggage and Bags niche
Fashionable handbags
Shoulder Bags
Laptop Bags
Anti-theft bags
Travel bags
Suitcase
Trolley Bags
Purses and handbags
Where to Get Luggage and Bags for Dropshipping
Bagggs.com
BrandsGateway
AzureGreen
Tmart
AliExpress
Oberlo
Are Luggage and Bags still profitable for Dropshipping in 2021?
One thing that we need to understand is that it’s the entrepreneur, who runs the niche, makes it profitable and not the category itself. If you possess knowledge, experience, and passion in this niche, you can make it successful.
Food and Drink
Food and Drinks – Most Profitable Niches for Dropshipping
Taste buds tend to crave delicious food items and drinks.
The food and drink niche is an evergreen niche that is likely to offer the ideal 2021 dropshipping niche every year. The profit potential is likely to increase greatly. You can get about 20 – 40% from sales if you build alliances with people growing organic food.
Dropshipping Products to Sell in Food and Drink niche
Coffee beans
Plastic containers
Spice jars
Cake molds
Organic food
Healthy drinks
Beverages
Where to get Food and Drinks for Dropshipping
Barilla
Benedetto Cavalieri
Felicetti
De Cecco
Voiello
Garofalo
Divella
Amadori
AliExpress
Is Food and Drinks Niche Still Profitable for Dropshipping in 2021?
Eating and drinking are basic needs of all, which means people buy and always will buy food no matter what. Therefore, Food and Drinks being an evergreen niche is always going to be a profitable one.
Cell Phones and accessories
cell phone and accessories – Most Profitable Niches for Dropshipping
The cell phone and accessories niche does not need much introduction.
The cell phone and accessories niche had projected 3.5 billion mobile users by the end of 2020 and has been growing to reach around 3.8 billion by the end of 2021, which means that the potential for the cell phone niche is gigantic. Many drop shippers have been successful with smart innovations in this niche as it is full of opportunities.
Dropshipping Products to Sell in Cell Phones and Accessories niche
Tripods
Waterproof cases
Mobile game controllers
Chargers
Phone Screen Magnifiers
Where to Get Cell Phones and Accessories for Dropshipping
Oberlo
SaleHoo
AliExpress
Shopify
BigCommerce
Is Cell Phones and accessories Niche Still Profitable for Dropshipping in 2021?
Cell phones are one of the most widely used gadget in the society. The low-cost phone markets and sub $200 smartphones make up over 40% of the yearly cell phone market. With new launches coming everyday, this niche has been growing nonstop. Given proper time and resources, this niche is going to be highly rewarding in 2021-2022.
Security and Protection
Security and Protection products – Most Profitable Niches for Dropshipping
Everyone wishes for a safer and secure home environment. Unlike the past, now, everyone finds it beneficial to buy various items of security and protection that enhances comfort in homes.
Home security and protection products are accessible and affordable to all. It has become very easy to buy and install any kind of home security and protection item.
This niche, with the advent of technology, has made home security and protection more effective and can make you profits in your dropshipping business.
Dropshipping Products to Sell under Security and Protection niche
Smart Doorbells
Surveillance cameras
Surveillance systems
Surveillance accessories
Baby monitors
Security alarms and sensors
Smart doorbells
Where to get Security and Protection Products for Dropshipping
AliExpress
Cutting Edge Products
Mini Gadgets
Olympia Sports
Safety Technology
Is Security and Protection Niche Still Profitable for Dropshipping in 2021?
Home security products are getting more and more admired by people. The market is seen to be growing annually, which depicts that you have a chance to establish a profitable dropshipping business selling security and protection products.
Digital book – Most Profitable Niches for Dropshipping
Digital Products is a vast and still developing niche. It has a lot of scope in the present scenario. With people preferring to switch to paperless, digital products are the reason.
E-commerce through dropshipping is not limited to the selling of tangible products only. Businesses can choose to establish a digital store to sell digital products that are capturing a fair share in the market.
Steps to choose the sub-niche or which digital products to sell are:
Brainstorming
Research
Validation
Dropshipping Products to Sell under Digital Products niche
Is Digital Product Niche Still Profitable for Dropshipping in 2021?
Digital products have a vast profit margin. You simply need to showcase your skill, create it and sell it. This is becoming an even more demanding niche day by day.
Furniture
Furniture – Most Profitable Niches for Dropshipping
The furniture and appliances niche has generated a massive $362,904 million revenue by 2021. These figures can be ignored by none. Furthermore, the profit margin in this niche is extremely good.
If you no longer wish to deal with regular low-priced products, you can switch to join the squad of furniture drop shippers.
If you wish to offer furniture and appliances products, you can consider these top dropshipping suppliers of the “Furniture and Appliances” category.
Dropshipping Products to Sell under Furniture niche
Home furniture
Office furniture
Children furniture
Outdoor furniture
Foldable and Portable Laptop Desk
Commercial furniture
Café furniture
Bar furniture
Furniture accessories and parts
Where to Get Furniture Products for Dropshipping
Artisan Furniture
ModLoft
Wholesale Interiors
ModMade
VIG Furniture
AliExpress
SaleHoo
Oberlo
Is Furniture still a Profitable niche for Dropshipping in 2021?
Reports say that the dropshipping furniture business nearly makes $26,000 net profit per month.
Cozy home products – Most Profitable Niches for Dropshipping
Some people want their homes to be cute, adorable, and pastel colored, while others dream of a classic apartment. Well, why not?
Whatever styles you prefer, you want your home to be conveniently adapted for all the elements of your daily routine. Not only you, but thousands of other people in the world have the same opinion!
The industry involved in selling products that make your house cozy and add comfort is one of the highest profit-promising industries today. The profit margin ranges from 20% to 40 % depending upon the price of the products offered.
Buying cozy home elements is a step aside from home décor that focuses on creating the best possible environment to support your clients.
Dropshipping Products to Sell under Cozy Home Elements niche
Humidifier
Alarm clock
Vacuum storage bags
Cupboard hangers
Laundry bags
Retro metal plates
Where to Get Cozy Home Elements for Dropshipping
Aliexpress
Oberlo
EPROLO
VidaXL
Wholesale Central
Tmart
Is Cozy Home Elements Niche Still Profitable for Dropshipping in 2021?
These days people are more committed to buy comfort for themselves than ever. This makes it a profitable niche. Today, when they are locked in their homes a particular target market is trying to sell all those comfy items. This niche is at the height of being profitable than ever before. You simply need to identify them and convert the viewers into consumers.
Print-on-demand Products
Customized printed products – Most Profitable Niches for Dropshipping
Print on Demand is an online business niche where you are free to create and sell your custom designs printed on various items.
You don’t need to create, store nor ship your products. All of this will be done for you by a dropshipping company.
It is one of a few businesses that demand a very low amount of budget to start with.
Dropshipping Products to Sell under Print-on-demand niche
T-Shirt
Mugs
Hoodies
Towels
Notebooks
Phone Covers
Stickers
Stationery
Prints
Bags
Where to Get Print-on-demand Products for Dropshipping
Printful
Printify
CustomCat
SPOD
T-Pop
JetPrint
Teelaunch
Gelato
Gooten
Printy6
Is Print-on-demand Niche Still Profitable for Dropshipping in 2021?
The Print on Demand niche is an extremely profitable niche and a great way to begin your ecommerce journey. However, the profitability is based on various factors including marketing strategy, designing skills, etc. Its profitability is sure for those who love designing and selling things online.
Weddings and Events
Wedding Accessories – Most Profitable Niches for Dropshipping
Party supplies with a major focus upon the wedding and event niche products are a good niche to choose. People buy such products with excitement and happiness. They want to purchase the best for them at any cost.
Dropshipping Products to Sell under Weddings and Events niche
Wedding Accessories
Wedding Jewelry
Bridal dress
Where to get Weddings and Events Products for Dropshipping
DHgate
AliExpress
SaleHoo
Oberlo
Are Weddings and Events Niche still profitable for Dropshipping in 2021?
Looking good is the prime objective of all, especially when they attend a wedding or any other event. It is an evergreen niche which gets its sale even more boosted in a particular phase of the year.
Footwear
Footwear Products – Most Profitable Niches for Dropshipping
As long as people continue to walk, there will continue to be a gigantic market for shoes. The online shoe sales industry in the US alone has developed by 10.4% over the past five years to $14 billion.
Fashionable and comfortable footwears are the need and preferable by all.
Dropshipping Products to Sell under Foot Wears niche
Shoes
Heals
Boots
Sneakers
Furry Slides
Where to Get Foot Wear Products for Dropshipping
Tmart
DHgate
AliExpress
SaleHoo
Doba
Oberlo
Nordstorm
Is Foot Wears Still Profitable for Dropshipping in 2021?
Footwear sales have been increasing, and dropshipping allows you to jump into the market sooner without needing to wait for inventory to arrive and hence is the profitable niche of all times.
Traveling Supplies
Travel Essentials – Most Profitable Niches for Dropshipping
There is no better time than now to begin dropshipping travel products. The travel industry is a billion-dollar industry.
It is an evergreen niche which means it will always be trending.
Dropshipping Products to Sell in Traveling Supplies niche
Travel Pillows
Universal Power Adapters
Travel Backpacks
Travel Document Holder
Helmets
Noise Cancelling Headphones
Luggage Locks
Neck Wallet
Where to Get Traveling Supplies for Dropshipping
AliExpress
SaleHoo
Oberlo
Is Traveling Supplies Still Profitable for Dropshipping in 2021?
Traveling supplies has always been a trending niche that is great for a successful dropshipping business launch.
Power Tools
Power tools – Most Profitable Niches for Dropshipping
Power tools have been consistently in demand during the past five years. This niche tends to gain heights during the BFCM season also. That’s why it has been on the list of best dropshipping niches to consider in 2021.
Dropshipping Products to Sell in Power Tools niche
Drills
Drill bits
Saws
Soldering irons
Rotary tool
Trimmers
Where to Get Products in Power Tools Niche for Dropshipping
AliExpress
Salehoo
Is Power Tools Still Profitable for Dropshipping in 2021?
You can earn money by selling in-demand power tool products and everyday accessory products more through your drop-shipping store or online retail store.
Online power tools stores have an immense potential to bring profit for you with over 246,000 people searching for tools and accessories and related products online each month.
Gifts
Gifts – Most Profitable Niches for Dropshipping
Gifts make special days even more specials. Gifts make special people feel they are special. The trend of giving and taking gifts is at boom. The gifts industry is expected to be worth $77 billion by 2022. Gifts add extra smiles on happy occasions ranging from birthdays, weddings, holidays, festivals, etc.
Dropshipping Products to Sell in Gifts Niche
Christmas presents
Halloween gifts
Mother’s day gifts
Valentine’s Day Gifts
Custom products
Souvenirs
Birthday cake toppers
Gift wrapping supplies
Balloons
Where to Get Gifts for Dropshipping
SaleHoo
Tmart
Oberlo
AliExpress
Is Gifts Niche Still Profitable for Dropshipping in 2021?
Items in that colorful gift wrap are always in trend. Gift shop business is booming and thus, no question of this niche being not profitable arises in any case.
Sanitary & Hygiene
Hygiene Products – Most Profitable Niches for Dropshipping
The spike in demand for sanitation and hygiene has been unprecedented in 2020 due to the current COVID-19 pandemic. Guidelines regarding health and safety are a mandate to be followed all over the world. People require people to maintain high standards of cleanliness and hygiene to help combat the coronavirus disease, making this product the need of the hour!
Dropshipping Products to Sell under Sanitary & Hygiene niche
Masks
Sanitizers
Mops
Vacuum
Where to Get Sanitary & Hygiene Products for Dropshipping
AliExpress
SaleHoo
Oberlo
Is Sanitary & Hygiene Niche Still Profitable for Dropshipping in 2021?
The pandemic has made sanitization one of the top trending dropshipping niches that you can choose to take up with the right marketing.
Books
Books Dropshipping – Most Profitable Niches for Dropshipping
Ebooks are readily available, there is still nothing that stands in comparison with the experience of holding and reading a real book.
The book industry sees about a 1.3% rise in sales, with 696 million books sold yearly. Physical books are always in demand and can ever be replaced by ebooks.
Types of Books to Sell for Dropshipping
Art & Design
Zen Mandala Colouring book
Stress relief coloring book for children and adults
Fiction
Cartoon & Comic
Education
Dictionary
Literature & Biography
Science Technology
Economy & Finance
Travel
Humanities
Parenting
Cooking
Where to Get Books for Dropshipping
SaleHoo
AliExpress
Oberlo
Are Books Dropshipping Still Profitable for Dropshipping in 2021?
Book lovers are a lot in number. You just need to identify your target market and there you go! Book niche is one of the evergreen niches and is ever profitable.
Bathroom accessories- Most Profitable Niches for Dropshipping
The bathroom accessories niche is included in the list of the most profitable niches with low competition. In recent years, this group of products has witnessed great traffic.
As per the Google trends, the interest in bathroom accessories is increasing quickly enough.
It is likely to continue to be profitable in terms of dropshipping.
Dropshipping Products to Sell in Bathroom Accessories niche
Toilet brush
Toothpaste dispenser
Soap cases
Corner shelves
Where to Get Bathroom Accessories for Dropshipping
AliExpress
Oberlo
SaleHoo
Is Bathroom Accessories Niche Still Profitable for Dropshipping in 2021?
According to Google, this keyword has a global search volume that amounts to more than 50K. It means that if you wish to step in for your online business, this product category can be a good option.
Stress Relievers
Stress reliever products- Most Profitable Niches for Dropshipping
If you want to gain profit, you need to take care of your products. Provide them items that prove to be value for money. The pandemic era has increased stress in the minds of people. Therefore, this unique niche can be of great help in this difficult time.
Consider selling stress relief products and other products that give relaxation to the mind.
Dropshipping Products to Sell in Stress Relievers Niche
Head massage tools
Neck massage pillows
Feet massage tools
Wooden massage tools
Acupuncture finger rings
Face rollers
Anti-stress fidget toys
Fidget pads
Magic cubes
3D puzzles
Worry beads
Slimes
Assorted squeeze toys
Squishy toy balls
Squeeze grape balls
Squishy keychain
Where to Get Stress Relievers products for Dropshipping
Is Stress Relievers Niche Still Profitable for Dropshipping in 2021?
While operating in a stress management niche, you’re not just being a socially responsible entrepreneur but also get to earn profit along with blessings.
Google keyword research data says that stress relief is one of the most searched keywords of today’s scenario, which makes this niche a profitable one.
Office Supplies
Office supplies dropshipping- Most Profitable Niches for Dropshipping
The COVID-19 outbreak has made our home office as well. Billions have unwillingly been a witness to how various fundamental aspects of human life have and are still being changed. Analysts have observed a sharp increase in demand for home office equipment.
Therefore, it is a good idea to opt for this niche for your customers.
Dropshipping Products to Sell under Office Supplies Niche
Stationery Case
Desk Lamp
Tripods
Computer stands
Waist cushion
Notepads
Where to Get in Office Supplies Niche for Dropshipping
Chinabrands
Wholesale Central
eSources
Wholesale2b
Aliexpress
Oberlo
SaleHoo
Is Office Supplies Niche Still Profitable for Dropshipping in 2021?
Work-from-home is now in trend since 2020 and is still increasing steadily. This is due to certain limitations governments have imposed, and the entire epidemiological situation as many people are even afraid of leaving their homes now.
All these consequences make this niche incredibly profitable.
Industrial Equipment
Industrial Equipments dropshipping- Most Profitable Niches for Dropshipping
People prefer to buy online rather than going to markets and spending their time there. This niche is an emerging niche for e-commerce that has a lot of scopes. People get to compare easily on their mobile phones to find which one is better.
Dropshipping Products to Sell in Industrial Equipments Niche
Ground Engaging Tools
Crushing and screening parts
Hardox plate steel
Where to Get Industrial Equipments Niche Products for Dropshipping
Dropship Zone
Oberlo
AliExpress
SaleHoo
Brybelly
Is Industrial Equipment Niche Still Profitable for Dropshipping in 2021?
As the Industrial Equipment industry is growing at a higher rate, it is found that this niche is listed on top of the list of categories served by Dropshipping companies and is profitable if chosen.
At-Home Bars
Bar products dropshipping- Most Profitable Niches for Dropshipping
There are a few dropshipping niche ideas that have the potential to surprise you. At-home bars are one of them. People believe in bringing bars at home who do not wish to go there.
People who have handsome income and sufficient space at home are now preferring to build at-home bars or buy affordable at-home bar equipment to feel the similar atmosphere.
Dropshipping Products to Sell in At-Home Bar Niche
Wine glasses
Bar accessories
Where to Get At-Home Bar Niche Products for Dropshipping
AliExpress
SaleHoo
Oberlo
Is At-Home Bar Niche Still Profitable for Dropshipping in 2021?
The at-home bar niche is a combination of fun and practicality. With the selection of the right target market, this niche is a profitable one in years to come.
How to Choose the Most Profitable Dropshipping Niche for You?
Every product you consider to sell at your online dropshipping store must be part of the checklist that says ‘is there a market for it?’ or ‘How would it help my customer?’ or ‘Will customers buy it repeatedly?’
Here is all about how to choose the most profitable dropshipping niche for you-
Identify whether the niche is either trendy or an evergreen niche. For this, you need to analyze the previous high selling categories and check in what niche are the drop shippers making the most money.
Find the niche with a nominal amount of competition.
Ensure that the niche consists of repeatedly buying products. It’s a rule that returning customers make up 8% of your customer base alone and they contribute over 40% to the revenue of your store and are the major source of recurring revenue for the future.
The niche you choose must have good market potential.
Following is the Data as per the Statistics Acquired from AliDropship-
It is interesting to note that the rule of being specific to a niche exists in dropshipping as well.
Over 86% of drop shippers registered on AliDropship favor a niche store over a general store.
Only 14% of the drop shippers are the general niche store owners.
List of Top Dropshipping Companies
Dropshiiping Companies
The sellers must be aware of various aspects of dropshipping and most importantly about the top best dropshipping suppliers for your online store.
To find out the best dropshipping suppliers among a list of them, for your online store, you must ensure the following points:
Research the various dropshipping companies
Contact the relevant suppliers as per your research
Order samples for you first so that you can develop trust in them
Also order from a few competitors
Examine the quality of the product
Finally, select the appropriate supplier for your business
List of Top Dropshipping Companies
Spocket
AliExpress
Suppliersdata
SaleHoo
Doba
Wholesale2B
Worldwide Brands
Wholesale Central
Sunrise Wholesale
MegaGoods
InventorySource
National Dropshippers
Dropshipper.com
OfficeCrave.com
Conclusion
You can make money by employing a variety of methods, but nothing beats e-commerce, specifically dropshipping especially in today’s digital landscape.
The pandemic era has taught everybody that e-commerce is where the world is heading. People are turning more and more to their computers for remote work, shopping, etc. To find the best dropshipping niches and products in 2021 is the most important part for any entrepreneur.
Dropshipping has gained attraction as it needs a limited amount of money and negligible risk factors. The only condition is that your business might take some time to make significant money.
The various advantages that the dropshipping business model offers gives a tough competition to its alternatives.
FAQs
Which niche is best for dropshipping?
Some of the best niche for dropshipping are:
Health and Fitness
Beauty and Skincare
Jewelry
Art and Craft Supplies
Electronic Gadgets and Accessories
Kitchen Supplies
Home Décor and Home Organization
Clothing
Sports and Entertainment
Pet Supplies
Food and Drink
Furniture
Footwear
Gifts
Books
Is dropshipping still profitable in 2021?
Yes. Dropshipping is quite profitable in 2021 as the number of ecommerce activities around the world is growing at high pace.
