StartupTalky

Tag: #news

  • Analysts Warn: Apple Needs New CEO to Stay in the AI Race

    According to observers, Apple may need a new CEO in order to avoid falling victim to AI. According to analysts Walter Piecyk and Joe Galone of LightShed Partners, Apple needs a CEO who is focused on products, even if Tim Cook, the company’s current CEO, has brought operational experience to the position.

    According to a media agency report, the experts said on July 9 that Tim Cook was the right CEO when he was appointed and has undoubtedly performed admirably.

    Under Cook’s leadership, Apple has sold more than $2.0 trillion worth of iPhones. As pull-forwards connected to tariffs assist in stabilising replacement cycles that may finally be bottoming out, iPhone sales may actually show signs of life this quarter.

    Can Apple Keep Up in AI Race is a Big Question-Analysts

    But with Cook still in charge, analysts questioned if Apple could provide a slew of new AI capabilities and updates. According to them, AI will change industries throughout the world economy, and Apple could be one of the victims.

    The memo was released the day after Apple revealed that Jeff Williams, its chief operational officer, will soon retire. Sabih Khan, who was born in India, has been appointed by the corporation to succeed Williams.

    Khan joined Apple in 1995 and is highly recognised for having revolutionised the company’s global supply chain. He has been in charge of Apple’s operations team since 2019, managing global environmental sustainability, supplier accountability, and manufacturing projects.

    Prior to the promotion, he served as senior vice president of operations for the corporation. He will now rank second in the large tech company, behind Cook, as COO.

    Search for CEO Already Began

    Apple needs drastic changes right now, according to LightShed analysts, even though the promotion of an executive who is currently in the company’s highest ranks indicates stability.

    This is due to the fact that Apple is generally seen as having difficulty keeping up in the fiercely competitive AI race. Apple’s AI-enabled Siri has been delayed by almost a year due to alleged technical issues, and the company’s intelligence features have encountered glitches.

    During the 2024 WWDC developer conference, the Cupertino-based tech giant announced features that would improve Siri’s comprehension of conversation context.

    According to the LightShed team, it would be excessively compassionate to characterise the Siri delay as merely an instance of overpromising and underdelivering. They said that little had changed since then and that Apple was at a standstill when it came to AI.

    Renowned developer Ruoming Pang, who was allegedly in charge of Apple’s basic AI model development, departed last week to join Meta’s artificial superintelligence division. Kevan Parekh replaced Luca Maestri as chief financial officer at the beginning of 2025.

  • JB Jewels: Redefining Elegance and Trust in Gold Jewellery Since 2018

    Ahmedabad (Gujarat) [India], July 14: In a market where tradition meets innovation, JB Jewels has quickly emerged as a trusted name in premium gold jewellery. Founded in 2018 by Javed Mirza, the brand is renowned for its intricately designed, lightweight pieces that blend timeless elegance with contemporary aesthetics. With a commitment to quality, customisation, and authenticity, JB Jewels caters to the evolving tastes of today’s discerning customers, offering exclusive collections inspired by Turkish, Arabic, Rose Gold, Italian, and Kalkatti designs.

    We offer a wide range of exquisite gold jewellery. We guarantee the high quality of our jewellery, ensuring every piece meets high standards. Our pieces are sleek and sophisticated, and blend the style and elegance needed. We design Jewellery that is intricate and looks heavy but is low in weight.

    We believe that jewellery is not just a beautiful accessory but also a meaningful way to express oneself and commemorate special moments. We want to serve our clients by helping them find a perfect place for jewellery to Treasure.

    About the Brand

    JB Jewels is a young jewellery store that was established in 2018 by Javed Mirza. Having already carved a niche for itself in the jewellery market, JB Jewellers specialises in Turkey Collections, Arabic Collections, Rose Gold and Italian Collections. They beautifully design Dubai and Arabic Collections. Some of their best designs are in Kalkatti collections as well. Within a few years of setting up the store in Ahmedabad, J.B. Jewels has become a name synonymous with excellence, quality and style. JB Jewels customises jewellery and jewellery designs as per customer needs. They only sell jewellery as BIS and Huid in their exclusive showroom. Javed Mirza has experience of more than a decade in the field of jewellery, and now he runs the showroom that caters to diverse tastes and preferences since 2018. JB Jewels wants to give and assure everyone of purity in gold jewellery.

    The Growth Story

    JB Jewels excels in creating meaningful and beautiful jewellery pieces for the wedding collection and the bridal collection in the form of a variety of rings, earrings, necklaces, and many more. Exclusive pieces also include rare and precious stones.

    JB Jewels is a member of the Jewellers Association, Ahmedabad, and also the Gems & Jewellery Trade Council of India. JB Jewels is looking at a glittering future. They are in expansion mode. Their future plans are to open new showrooms in Ahmedabad and across Gujarat.

    JB Jewels store features an exquisite collection of jewellery pieces, each of which is crafted with attention to detail and care. Their custom-designed pieces by their expert jewellers are unique pieces tailored to unique preferences. JB Jewels differentiates itself from others through personalised service, quality, craftsmanship and competitive pricing.

    They have well-trained staff and they have good experience in the jewellery business. JB Jewels is well on its way to making a bold statement just like its pieces.

  • Nvidia CEO Jensen Huang Receives Warning Letter from US Senators

    Nvidia CEO Jensen Huang was warned by US senators about his impending travel to China. They advised him to stay away from businesses that are compromising US export restrictions on chips. There are worries about possible ways to get beyond technological protections.

    Nvidia maintained that their technology was establishing a global norm. Huang had previously attacked US export controls on AI chips. More worries are raised by reports that DeepSeek is aiding China’s military. According to a report, Nvidia CEO Jensen Huang has received a strong warning from a group of US lawmakers about his impending visit to China.

    Letter by Senators

    Democratic Senator Elizabeth Warren and Republican Senator Jim Banks wrote a letter on 11 July urging Huang to avoid meeting with Chinese businesses that have connections to Beijing’s military and intelligence agencies or are suspected of undermining US semiconductor export rules.

    According to a news agency, they also particularly warned against doing business with organisations on the US prohibited export list. Concerning possible circumvention of crucial US technology safeguards, the senators reportedly wrote, “We are concerned that your trip to the PRC could legitimise companies that cooperate closely with the Chinese military or involve discussing exploitable gaps in US export controls.”

    Stressing that such technology could “accelerate the PRC’s effort to modernise its military,” the senators emphasised a consensus on the regulated export of powerful AI hardware.

    Response from Nvidia

    In response to the worries, a representative for Nvidia said that “America wins” when its technology becomes “the global standard.” AI software “should run best on the US technology stack, encouraging nations worldwide to choose America,” the representative said, highlighting China’s large pool of software developers.

    This comes after Jensen Huang called previous limitations a “failure” and openly hailed US President Donald Trump’s move to loosen some export controls on AI chips in May at the Computex trade exhibition in Taipei. Huang had previously calculated that Nvidia’s revenue would drop by $15 billion as a result of the US’s April limitations on the company’s customised AI processors for China.

    According to a media story last month, a senior US source claimed that DeepSeek, an AI company, was aiding China’s military and intelligence activities and had tried to get around US export restrictions on AI chips by using shell corporations. Chinese corporations have reportedly flown to Malaysia to train AI models before returning to China with the findings.

    According to its most recent annual report, Nvidia made $17 billion in revenue from China in the fiscal year that ended on January 26. This accounted for 13% of the company’s total sales. China has continuously been cited by Huang as a crucial market for Nvidia’s expansion.

  • Noria Pumps Leading a Global Revolution in Submersible Pump Manufacturing

    Ahmedabad (Gujarat) [India], July 14: Noria Pumps is a leading pioneer in manufacturing energy efficient Submersible Pumps and motors in Ahmedabad have constructed a wide and well-functional infrastructural unit that plays an important role in offering the latest water pumping solutions to a huge range of applications like micro irrigation, irrigation, horticulture, domestic water supply, commercial and industrial applications and so on.

    The company has achieved unimaginable heights of success under the dynamic leadership of the Managing Director, Bimalendu Mishra. Having diversified experience in submersible pumps for over two decades, he manages the firm’s operations very efficiently using his ability to understand market scenarios and with his managerial skills, he developed a bigger network in the international market by exporting his products in Bangladesh, Nepal, Iraq and Egypt.

    Every sector faces some or other water shortage issues, and to make life easier, the brand is working hard to cope with the latest technology using high-performance quality, ethics, and innovative designs to come up with different submersible pumps for different uses to satisfy the customer’s requirements.

    The company’s vision is to solve one of India’s most challenging problems, water and owing to the sincere efforts of its professional team, the company have been able to establish confirmation on international standards considering each parameter.

  • The Indian Tech Startup Quietly Powering the Future of Video Delivery

    New Delhi [India], July 14: On May 22nd, one of the internet’s largest video hosting platforms experienced a major outage. It was the third disruption in just one month.

    For creators running paid academies, fitness communities, or private onboarding flows, this wasn’t just a technical blip. It broke trust.

    That’s when something interesting happened.

    Over the next few days, Gumlet, a quiet, infrastructure-first video delivery platform, started seeing an unusual spike in migration requests.

    Companies that had previously been comfortable with “default” video platforms suddenly wanted a better answer: one that was faster, more secure, and wouldn’t fall apart when it mattered most.

    What Makes Gumlet Different?

    Gumlet, the best alternative to Vimeo and Wistia, doesn’t sell vanity metrics or outdated templates.

    It doesn’t promise to be everything to everyone.

    What it does is one thing—really well: Blazing fast, secure, and adaptive video infrastructure for modern teams.

    Think:

    • Creators running gated video academies
    • SaaS companies onboarding thousands of users monthly
    • Healthcare or edtech platforms with sensitive internal content

    Unlike traditional platforms, Gumlet is built for developers and marketers. You can embed, stream, restrict, watermark, and analyze your videos — all in one place, without compromising speed or privacy.

    And it integrates with your existing CMS, LMS, or website without any of the usual headaches.

    From Quiet Infra to Global Backbone

    You’ve probably watched a Gumlet-powered video this week without realizing it.

    With 2M+ hours streamed monthly, Gumlet is already the invisible backbone behind thousands of websites and platforms across the world.

    But the most impressive part?

    They’re doing it without noise.

    No celebrity endorsements. No flashy rebrands. No viral hype.

    Just a relentless focus on performance and privacy — and a belief that good infrastructure shouldn’t call attention to itself.

    Why Creators and Teams Are Choosing a New Kind of Video Infra

    When you ask creators why they switch, three words come up often:

    Speed. Simplicity. Safety.

    Gumlet’s video delivery is optimized end-to-end, with built-in CDN, adaptive streaming, and granular access controls. It’s built for scale, whether you’re running a 50-person cohort or managing 50,000 users.

    And because Gumlet is infrastructure-first, you don’t have to wait for the product team to approve yet another plugin. You get full visibility, fast delivery, and ironclad security.

    It’s the kind of stack today’s creators didn’t know they needed until they saw what was possible.

    The Future of Video Is Quiet, Fast, and Creator-First

    Gumlet isn’t trying to replace anyone.

    It’s just building what others forgot: a platform where performance beats polish, and infrastructure empowers creativity.

    Because the next era of video infrastructure won’t be about legacy brands.

    It’ll be about quiet, scalable, creator-first platforms.

    It’ll look like Gumlet.

    Best Video Ad Tips That Will Help Boost Your Sales
    Would you like to know about a video ad guide that boosts sales? Here are tips for video ads that will drive engagement, leads, and sales for your business.
    StartupTalkyParnas Ghosh

  • Blinkit to Shift Gears: Inventory-Led Model Rollout Set for September

    According to reports, Blinkit, Eternal’s rapid commerce division, will transition to an inventory-led strategy on September 1. After the transition, the business will buy products straight from vendors instead of just keeping them in stock.

    Blinkit has already addressed its sellers to notify them of the switch to a new model, according to a media report. At the moment, sellers can post their goods on the marketplace model and pay Blinkit to store them in its warehouses.

    In a different concept, Blinkit enables well-known companies and carefully chosen vendors to purchase goods in large quantities and resell them on the website. Blinkit will now be able to buy inventory and create product listings independently thanks to the model modification.

    In its email to the merchants, Blinkit stated that July 30 is the deadline for opting into the new system. After this date, non-accepted vendors will not be permitted to post or stock new items.

    Blinkit to Charge ‘Sellers Reverse Logistics Costs’

    Additionally, Blinkit informed the sellers that their product would be refunded once reverse logistics expenses were subtracted if they were unwilling to make the switch. Since Eternal’s plan to modify its inventory model became apparent in April, the switch to the new model is not abrupt.

    In May, Eternal accepted the plan to cap the foreign ownership at 49.5% in an attempt to “reinforce” its status as an Indian-owned-and-controlled corporation (IOCC). In addition to operating a marketplace, Eternal CFO Akshant Goyal stated during the Q4 earnings call that, as an IOCC, the company now has the opportunity to hold goods in the rapid commerce sector.

    Whether Eternal was moving towards a hybrid 1P+3P model or 100% owned inventory (1P) at the time was not disclosed by the firm. According to Goyal, Eternal would have used less than INR 1,000 Cr of working capital for inventory ownership if Blinkit had held all of the inventory in FY25 (about 5% of FY25 NOV, or INR 22,000 Cr).

    IOCC to Boost Business Operations of Blinkit

    According to the foodtech giant, IOCC classification will aid in creating measures to preserve domestic control in the event that there isn’t a “distinguishable promoter group holding a substantial stake” in the business.

    According to Eternal, the IOCC badge will provide them “more operational flexibility” and open up new prospects in the fast commerce sector. The company stated at the time that it would assist Blinkit in moving from the present marketplace model, which is dominated by third-party vendors, to an “inventory ownership” model.

    By offering new and underserved categories like home décor, gourmet foods, toys, pooja items, and seasonal commodities, a shift to the inventory model will aid in its growth, it stated. Additionally, it stated that the inventory strategy will assist the business in increasing margins in both established FMCG categories and fragmented or unbranded sectors.

    In April, Eternal said that this transition (to an inventory model) was in line with its objective to maximise the value mix, assortment, and quality for its clients in the rapid commerce industry.

    Eternal will use its balance sheet wisely where it feels the strong RoCE (return on capital employed) potential and long-term value creation warrant the approach, even though this will make the business somewhat more working capital-intensive.

  • Ola Electric Q1 Jolt: Loss Swells to INR 428 Cr as Revenue Halves YoY

    On July 14, Ola Electric, a maker of electric two-wheelers, reported a larger consolidated net loss of INR 428 crore for the first quarter of the fiscal year 2025–2026 (Q1 FY26). In the same time frame last year, the company managed by Bhavish Aggarwal reported a net loss of INR 347 crore.

    Nonetheless, the loss decreased from INR 870 crore reported at the end of the March quarter of FY25 on a quarter-on-quarter (QoQ) basis. As a result of fierce competition hurting sales, the company’s consolidated revenue from operations fell 49.6% year over year (YoY) to INR 828 crore in the June quarter.

    In the same time of the previous fiscal year, Ola Electric generated INR 1,644 crore in revenue. However, the performance got better one after the other. In the March 2025 quarter, the company reported INR 611 crore in revenue.

    Major Factors Hampering the Growth

    Due to fierce rivalry from other companies, including Bajaj Auto, TVS Motor, and Ather Energy, sales drastically decreased throughout the reviewed period.

    In the June quarter of FY26, the company delivered 68,192 units, compared to 1,25,198 units during the same period the previous year. Operating-wise, Ola Electric’s EBITDA loss for Q1 FY26 was INR 237 crore, which was more than the INR 205 crore reported in Q1 FY25.

    The margins were -28.6% as opposed to -12.5%. June was the first EBITDA-positive month for the car industry, and the auto segment’s EBITDA improved significantly to -11.6% from -90.6% in Q4 FY25. In contrast, the gross margin increased YoY from 18.4% to 25.8%.

    Ola’s Letter to its Stakeholders

    In a letter to shareholders, Ola stated that because of its emphasis on vertical integration and in-house technology, Gen 3 BOM reduction has led to the company’s greatest GM performance to date. This trend is expected to continue over the next quarters.

    According to the company’s FY26 exit plan, its GM should be between 35 and 40% with PLI incentives, or between INR 40,000 and INR 45,000 per vehicle. Project Lakshya, the company’s cost-optimisation project, has reduced monthly auto opex from INR 178 crore to INR 105 crore, resulting in considerable operating efficiency.

    The company stated in a press release following the earnings announcement that consolidated opex currently stands at INR 150 crore per month and that a further reduction to about INR 130 crore per month is targeted through FY26.

    Ola anticipates making between INR 4200 and INR 4700 crore from the sale of 325,000 to 375,000 automobiles.

    The company also stated that it expects full-year auto EBITDA of above 5% and that gross margin would increase to 35% to 40% with Production Linked Incentive (PLI) benefits starting in Q2 for the Gen 3 product range. From Q2 onwards, Ola stated, “The company also expects the auto business to remain EBITDA positive.”

  • Jane Street Deposits INR 4840 Cr to Comply with Sebi, Set to Resume India Trading

    In accordance with regulatory orders, Jane Street, a New York-based capital market company, has placed INR 4,840 crore in escrow accounts. Jane Street has no imminent plans to start trading options in the Indian market again after this.

    A temporary account used to keep money or assets while two parties are transacting is called an escrow account. A third party oversees its management. Jane Street, a US-based firm, had previously said that it would contest the SEBI order, which blocked the organisation from the securities markets in India.

    SEBI has ordered the group to disgorge illegal gains of INR 4,843 crore for using holdings in the derivatives market to manipulate stock indices. This was quite likely the largest disgorgement amount that SEBI had ever ordered.

    Why SEBI Barred Jane Street?

    While it continued its inquiry, SEBI’s interim decision prohibited JSI Investments, JSI2 Investments Pvt Ltd, Jane Street Singapore Pte Ltd, and Jane Street Asia Trading—collectively known as the Jane Street Group—from trading until further notice.

    SEBI was investigating the Jane Street (JS) Group for illegally profiting from stock market index level manipulation, namely through the highly liquid Bank Nifty and Nifty index options segments.

    According to a SEBI probe, Jane Street made money from huge holdings and executed significant trades to influence market movements over a 21-day period between January 2023 and May 2025.

    The regulator also observed that Jane Street saw an increase in trading activity across a number of market segments between January 2023 and March 2025. Jane Street Group LLC is a multinational proprietary trading company in the financial services sector that was founded in 2000.

    With five offices in the US, Europe, and Asia, the group has over 2,600 employees. In 45 nations, it carries out trading activities.

    Jane Street’s Response to SEBI

    In an internal letter to staff, the US-based trading company Jane Street slammed the SEBI, calling its recent ruling accusing market manipulation “fundamentally mistaken.”

    The letter went on to say that seeing the company misrepresented in this manner is really distressing. Jane Street is proud of the part it plays in global markets; therefore, it hurts to have a study that contains so many false or unsubstantiated claims damage its reputation.

    In addition to prohibiting Jane Street and its group companies from engaging in the Indian market, SEBI’s ruling ordered the disgorgement of INR 4,834 crore in claimed “unlawful gains.” Additionally, the regulator stated that it was still looking into the group’s other trading tactics.

    The market’s watchdog responded to Jane Street’s allegations by stating that the July 3 ruling, like all SEBI orders, is a speaking order that lays out SEBI’s prima facie case and answers all pertinent issues.

  • TCS Prioritizes Wage Hikes, Eyes Profitable Growth: CFO

    Tata Consultancy Services (TCS), the biggest IT company in India, has stated that raising wages for its more than 6 lakh employees is their “priority” goal.

    TCS’ Chief Financial Officer (CFO) Samir Seksaria stated, “My priority is getting back to the wage hike,” without giving an exact date for the increase in staff salaries. In addition, Seksaria told a news agency that, in contrast to its competitors, the company has “rarely” resorted to postponing pay increases.

    Seksaria also stated unequivocally that TCS will prioritise profitability and growth. Milind Lakkad, the Executive Vice President and Chief Human Resources Officer (CHRO) of TCS, stated earlier this week that the company has not yet decided whether to raise wages.

    On July 10, 2025, Milind Lakkad informed the media that the company has not yet taken any decisions regarding pay increases. The corporation typically announces pay increases that take effect on April 1st of each year.

    According to a media agency article that quoted the CFO, TCS’s operational profit margin is squeezed by more than 1.50% as a result of the yearly compensation increase for its staff.

    In the April-June quarter, TCS’s operating margins decreased 20 basis points to 24.5%, despite the company’s intention to increase them to 26-28% levels.

    Attrition Rate a Major Concern-CFO

    As of the end of the April to June quarter of FY2025-26, the attrition rate for TCS employees increased by 13.8% on a last twelve-month (LTM) basis.

    Compared to its 13.3% levels in the January-March quarter of FY 2024-25, this represented a little increase on a quarter-over-quarter (QoQ) basis.

    The company will now concentrate on keeping top-level talent, which is hard to develop through new hires, after the attrition rate reached a “concerning level” as of the April-June quarter, according to the CFO.

    According to the agency report, he also made a suggestion that the corporation may halt lateral hirings until demand spikes because it now has capacity.

    TCS’ Growth Strategy

    Following the release of the quarterly results, Seksaria told the news agency that TCS also intends to concentrate on growth and profitability following the April-June quarter, during which the IT giant encountered challenges with growth and margins.

    Seksaria informed the press that TCS will prioritise profitability and expansion. Profitability alone is insufficient without development. Compared to INR 12,040 crore in the same quarter last year, the IT company’s consolidated net earnings increased 6% to INR 12,760 crore for the April–June quarter of the 2025–26 fiscal year.

    In the meantime, the first quarter’s consolidated revenues increased 1.3% to INR 63,437 crore from INR 62,613 crore in the same period last year.

    According to the news agency, which cited Seksaria, TCS has no plans to reduce its investments in expansion; nevertheless, there may be “realignments,” such as constructing only a portion of a structure on a plot.

  • While the world still obsesses over Google rankings, Apoorv Sharma is busy helping SaaS brands get discovered inside ChatGPT

    New Delhi [India], July 12: As the founder of Derivate X, India’s first agency dedicated to LLM SEO (Large Language Model Search Engine Optimization), Apoorv is pioneering a shift in how companies think about search, discoverability, and digital memory.

    “Search is no longer about ranking links. It’s about training AI to remember your brand.”

    In a landscape where SEO has remained largely unchanged for two decades, he’s not just tweaking tactics, he’s building a new playbook altogether.

    From Haldwani to Headlining SEO’s Next Wave

    Apoorv’s story doesn’t begin in a VC-backed incubator or a fancy university. It starts in Haldwani, Uttarakhand, where he was born, grew up and lived the first 20 years of his life. 

    In the education front, he dropped out three times.

    First, from a BA English Honours program. Then journalism in Chandigarh University. Then finally, a BCA degree where he completed five semesters but couldn’t appear for the last exams due to COVID and a move to Mumbai.

    But while the formal education path broke down, something else sparked to life.

    “Back in 2018, I started a book blog with a friend. I was doing everything: web dev, writing, SEO. That’s when I first understood the power of organic discovery.”

    The blog wasn’t just a side project, it became a training ground. By 2023, Apoorv had built and sold a content brand called Stagbite, and after a short break, launched his most ambitious venture yet: Derivate X.

    What Is Derivate X?

    At its core, Derivate X is an SEO agency, but not like the others.

    Yes, they do traditional SEO. Yes, they build backlinks. But their edge lies in a discipline most agencies haven’t touched:

    LLM SEO or as Apoorv puts it,“Creating digital evidence so that large language models treat you like an authoritative source.”

    They help growth-stage SaaS companies in the U.S. show up not just in Google, but in AI tools like ChatGPT, Claude, Perplexity, and more.

    Imagine your brand being the answer when someone asks:

    ●“What’s the best martech SEO agency?”

    ●“Suggest top video hosting tools.”

    ●“Who are the top AI agencies in India?”

    Derivate X is building the strategy, content, citations, and signals to make sure you are the answer.

    What’s It Like to Work With Them?

    The Derivate X model is engineered for clarity, control, and constant improvement.

    ●Clients start with a deep ICP + product + competitor form

    ●A dedicated Notion portal is created for full transparency

    ●Weekly/Bi-weekly Slack updates and monthly reports keep alignment tight

    ●Everything from technical SEO to ChatGPT prompt testing is centralized

    Today, Apoorv leads a lean remote team of 5. But they’re not just another SEO crew. They’re operators, strategists, and AI-native thinkers.

    But Wait, Does LLM SEO Even Work?

    That’s the most common question Apoorv gets. And he doesn’t blame anyone.

    “Most people think if you rank on Google, you’ll automatically rank on ChatGPT. But that’s like saying if you trend on Twitter, you’ll trend on Reddit too. It doesn’t work like that.”

    Derivate X measures LLM visibility by:

    ●Tracking sessions coming from tools like ChatGPT and Perplexity

    ●Logging citation patterns and prompt appearance frequency

    ●Identifying branded search spikes in response to AI placement

    ●Experimenting with visibility mapping dashboards via Metabase

    Why This Matters Now

    If you run a SaaS company, you know organic discovery is a long game. But LLM SEO compresses time, especially when executed early.

    “We’ve seen brands with zero Google traction get picked up by AI tools because the content was positioned right. That’s the power of context over backlinks.”

    In a space where most agencies are still optimizing H1 tags and chasing 90+ Ahrefs DR, Apoorv’s team is asking:“How does GPT-4 see your brand?”

     What’s Next?

    Apoorv isn’t just running campaigns. He’s building an entire ecosystem around AI-driven discoverability from frameworks and teardowns to future products.

    The name Derivate X comes from a concept in calculus:

    The derivative of x is always 1. In his words:“We want to be the one place that drives all your SEO growth. No noise. No gimmicks.”

    And with an approach that’s backed by performance (not packaging), Derivate X is poised to lead the next evolution of SEO.