JioMart, the digital commerce division of Reliance Retail Ventures Limited (RRVL), announced on October 17 that it had extended “quick” deliveries to over 1,000 cities. Alongside its Q2 FY26 results, RRVL released a statement stating that its “quick” delivery operations now cover more than 5,000 pincodes overall.
JioMart’s approach to rapid commerce involves orders being delivered in less than 30 minutes, in contrast to competitors like Blinkit, Instamart, and Zepto that deliver within 10 minutes. With operations spanning 5,000 pin codes and served by over 3,000 outlets in more than 1,000 locations, JioMart is the fastest-growing quick hyper-local commerce platform, according to a statement from RRVL.
Based on this, the conglomerate reported that JioMart’s average daily orders for its 30-minute delivery service increased by 200%+ YoY and 42% QoQ. According to JioMart, the platform’s seller base increased 20% YoY during the reviewed quarter, and it attracted 58 lakh new customers overall in Q2 FY26, up 120% QoQ.
Ajio Rush Launches 4-Hour Online Apparel Delivery Services
JioMart reported that AJIO Rush, its newly introduced four-hour online clothing delivery service, is currently available in 300 pincodes. The business also stated that “AJIO Rush gained significant traction and was live in over 300 pin codes across the top 6 cities.” It is important to remember that in the first quarter of FY26, AJIO Rush was introduced in six cities. In the meantime, the retail behemoth supported by Reliance said that the rapid clothing service outperformed regular AJIO orders in terms of conversion rates, average selling price, and returns.
According to a statement from RRVL, the service produced better outcomes than the platform average, including a 16% increase in average selling price (ASP), a 17% improvement in conversion rates, and a 500 basis point decrease in sales returns. At the end of Q2 FY26, Shein, which Reliance relaunched in India earlier this year, had more than 25,000 options, over 6 million app downloads, and 11.4 million monthly active users (MAU).
Reliance Retail’s outstanding performance during the quarter was driven by our unwavering commitment to operational excellence, investments in stores and digital platforms, and festive shopping across consumption baskets, according to RRVL executive director Isha Ambani’s statement to the media. As consumers benefit from cheaper prices, adjustments in the GST rate will further stimulate the rise of spending.
Financial Dynamics of Reliance Retail
Overall, Reliance Retail’s net profit increased from INR 2,836 Cr in the previous quarter to INR 3,457 Cr in Q2 FY26, a 21.9% increase. Additionally, revenue from operations increased by 19% to INR 79,128 Cr in the reviewed quarter from INR 66,502 Cr in the second quarter of FY25.
However, the digital streaming division of Reliance Industries Ltd. (RIL) had a mixed quarter. In Q2 of FY26, JioHotstar averaged about 40 Cr monthly active users, up from an average of 46 Cr MAUs in the previous quarter. This was mostly caused by the OTT platform’s post-IPL slowness. Consolidated net profit for Jio Platforms, RIL’s digital division, increased 13% to INR 7,379 Cr in Q2 FY26 from INR 6,539 Cr in the same quarter last year.
From INR 31,709 Cr in Q2 FY25 to INR 36,332 Cr in the reviewed quarter, operating revenue increased by 15%. During the reviewed quarter, RIL’s net profit increased 16% YoY to INR 22,146 Cr, while its gross revenue increased 10% YoY to INR 2.83 Lakh Cr.
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Quick Shots
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•Reliance
Retail’s JioMart has extended its “quick” delivery service to 1,000+ cities,
covering over 5,000 pincodes across India.
•Unlike
10-minute rivals (Blinkit, Zepto, Instamart), JioMart delivers within 30
minutes, focusing on reliability and reach.
•JioMart’s
daily orders surged 200% YoY and 42% QoQ, reflecting strong adoption of its
quick delivery model.
•Platform’s seller network grew 20%
YoY, adding 58 lakh new customers in Q2 FY26, up 120% QoQ.
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