Amul has lowered the cost of almost 700 product packs, which include ice cream, cheese, butter, ghee, and frozen snacks. The revised prices will take effect on September 22, 2025. The price change comes after the GST rates were recently lowered. The change was made in response to Gujarat Co-operative Milk Marketing Federation Limited’s (GCMMF) decision to fully pass on the advantages of the most recent GST rate reduction to consumers. GCMMF sells dairy products under the Amul brand.
With effect from September 22, there have been significant price reductions for over 700 product packs, including those for butter, ghee, cheese, paneer, chocolates, baked goods, and frozen snacks. Amul Butter (100 g) used to cost INR 62, but now it only costs INR 58. The 500g bag used to cost INR 305, but now it costs INR 285.
The price of ghee has been drastically reduced; the 1-litre carton is now INR 40 less than it was before, at INR 610, and the 5-litre tin is now INR 200 less, at INR 3,075. With Amul Gold (1L UHT) going from INR 83 to INR 80 and Amul Taaza Toned Milk (1L UHT) going from INR 77 to INR 75, milk has also been more reasonably priced.
Drop in Prices of Frozen Items, Ice Cream, and Chocolates
Cuts have also been made to processed and frozen foods. The price of 200g of frozen paneer has decreased from INR 99 to INR 95, and the price of a 1kg block of processed cheese has decreased by INR 30 to INR 545. Smaller packages, such as 200g of cheese cubes and 200g of chopped cheese blend, cost INR 9 and INR 14, respectively. Some of the biggest cuts have been made to the ice cream line.
While the well-liked Kulfi Punjabi (60 ml) now only costs INR 10 instead of INR 15, the price of Tub Vanilla Magic (1 L) has decreased from INR 195 to INR 135 (a savings of INR 60). Even small cup portions, such as Strawberry Cup (55 ml), are now available for INR 10 instead of INR 20, while premium flavours, like Duetz Gold Mango (60 ml), have been lowered by INR 25.
The price of the 150g Amul Dark Chocolate has dropped from INR 200 to INR 180, and the price of the 250g Chocominis tub has decreased from INR 40 to INR 400. A 450g container of sugar-free cookies is now available for INR 225 instead of INR 250, and bakery goods like Amul Butter Cookies (200g) have decreased by INR 10 to INR 65.
Especial Items also Witnessed Price Deductions
Speciality products, like Amul Mithai Mate (400g tin), are also less expensive; they now cost INR 120 after an INR 10 discount. Amul French Fries (1.25kg) are now available at INR 365 instead of INR 405. “GCMMF said in a statement that Amul thinks the price cut will increase consumption of a variety of dairy products, especially ice cream, cheese, and butter, as the per capita consumption is still very low in India, creating a large growth opportunity.”
GCMMF, which is owned by 36 lakh farmers, stated that the action is anticipated to increase demand and increase its revenue. Mother Dairy had previously declared price reductions for all of its products beginning on September 22.
Quick
Shots
•Price reductions apply to butter,
ghee, cheese, paneer, milk, chocolates, bakery items, and frozen snacks.
•Amul Butter (100g): down from INR 62
to INR 58; 500g pack reduced from INR 305 to INR 285.
•Ghee: 1L carton reduced by INR 40 to
INR 610; 5L tin down by INR 200 to INR 3,075.
Online shopping isn’t what it used to be. It’s no longer just about browsing and buying; it has become a smart game of timing, tricks, and tools. Shoppers today don’t want to pay the sticker price; they want the best price. That’s why shortcuts like coupon codes, price graphs, and drop alerts have become the real weapons of every smart buyer.
Stores like Amazon, Flipkart, and Myntra have always been the buzz of online shopping. But what if you had the cheat sheet to their product prices? That’s where Flipshope enters the chat. Launched in 2014, Flipshope is an online shopping assistant with smart features like auto-apply coupons, price graphs, price drop alerts, hot deals, and your way to get your favourite item from your desired store at the lowest price possible. Flipshope recently celebrated its 10th anniversary, marking a decade of helping shoppers save big with exciting coupons, irresistible deals, price drop alerts, and so much more.
Let’s take a closer look at the story of Flipshope, including its struggles and milestones.
About Flipshope
Flipshope was founded in 2014 by Ashutosh Goyal, an IIT graduate, who first sparked the idea in his hostel room to make a business model that helps online shoppers save their money and time. What began as a simple frustration of wasting hours hunting for coupons across multiple websites soon transformed into a powerful solution: a smart browser extension that could automatically apply the best coupons at checkout.
Like every startup, the journey was filled with challenges, but through persistence and innovation, Flipshope achieved its goals and built a loyal user base. From starting completely from scratch, the company grew step by step, proving that hard work, dedication, and a clear vision can lead to long-term success.
Over time, Flipshope has become one of the leading online shopping extensions and apps, offering features such as coupon auto-apply, auto-buy, price drop alerts, recent price graphs, and exclusive deals. With a mix of groundbreaking technology and innovative ideas, Flipshope has emerged as one of the fastest-growing shopping assistants in India.
Advanced Features Of Flipshope
Flipshope makes online shopping smarter, faster, and more rewarding through a set of unique features:
1.Coupon Auto-Apply
One of Flipshope’s most loved features is the auto-apply coupon. Instead of manually testing dozens of coupon codes from unreliable websites, Flipshope do all the hard work for you, instantly scanning, validating, and applying the highest savings coupon available during checkout. This works effortlessly across 300+ leading brands like Amazon, Flipkart, Myntra, Ajio, Adobe, Makemytrip, and Expedia. Users don’t just save time, they also get the peace of mind that they’re never missing out on hidden discounts.
2.Price Graph Tracker
Online prices fluctuate daily, often leaving shoppers confused about when to buy. Flipshope solves this with its price graph tracker, which shows the complete price history of a product over the last 6 months. This lets users:
Identify if the “sale price” is genuinely a discount or just a marketing gimmick.
Predict the right time to purchase for maximum savings.
Avoid overpaying by comparing current prices with past trends.
In short, the price graph gives shoppers complete transparency before they hit “buy now.”
3.Price Drop Alerts
With Flipshope, users never have to keep checking a product page to see if the price has fallen. Instead, they can set a price drop alert for any item they want. The moment the product’s price decreases, Flipshope sends an instant notification, whether it’s a small discount or a massive price slash during sales. This ensures users grab the best deals at the right time without constant monitoring.
4.Real-Time Deals & Offers
Hunting across multiple e-commerce sites for the best offers can be overwhelming. Flipshope eliminates this hassle by aggregating real-time deals from top online stores into one place. Whether it’s flash sales, limited-time discounts, or hidden offers, users get a curated feed of the most valuable, up-to-the-minute deals in one place. This saves both time and money while giving shoppers relief during big sales like Amazon Great Indian Festival or Flipkart Big Billion Days.
Flipshope’s Journey & Milestone
Flipshope’s journey began in a college hostel room, when founder Ashutosh grew frustrated with the time wasted searching for coupons across multiple websites. This simple problem led to the creation of the first Flipshope product, a smart browser extension that could automatically apply the best coupons at checkout, instantly making shopping more convenient.
As demand grew, Flipshope quickly evolved into a full-fledged shopping app, offering advanced savings tools that transformed the way people shopped online. Within just two years of its launch, the app had already crossed 2.5 million installs and reached over 70,000 daily active users. A major milestone came in August 2025, when Flipshope was ranked as the 5th most installed shopping app on the Play Store, surpassing giants like Amazon and Jiomart. This achievement marked a defining moment in Flipshope’s story, showcasing the true power of user-first innovation.
Business Model & Partnerships
Flipshope’s growth is built on a transparent and long-term affiliate partnership model with more than 300 leading brands across e-commerce, travel, fashion, and technology. Every coupon and deal Recommendation shown to users is authentic and verified, ensuring that people can fully trust the savings they receive. This commitment to honesty and transparency sets Flipshope apart in a market where many platforms rely heavily on marketing gimmicks or unreliable offers.
Instead of focusing on aggressive advertising, Flipshope invests in building a user-first savings tool where technology drives value. By combining intelligent automation, real-time deals, and strong brand partnerships, Flipshope ensures that both users and partner brands benefit in the long run. The model is designed not only to scale but also to maintain integrity and long-term trust, which is at the heart of Flipshope’s success.
Vision & Positioning
The vision of Flipshope is clear: to become the default shopping assistant for every Indian online shopper. In an era where global giants like Amazon and Flipkart dominate the market, Flipshope has managed to carve a unique identity by being user-focused, technology-driven, and completely bootstrapped. Its growth story proves that a startup can thrive and scale sustainably without depending on external funding.
Conclusion
Flipshope has grown from a small idea into India’s most trusted shopping assistant, helping millions of users save time and money every day. With features like coupon auto-apply, price tracking, price alerts, and real-time deals, online shopping becomes smarter and more rewarding. As a proudly bootstrapped startup, Flipshope continues to focus on one mission to be the go-to shopping assistant for every Indian online shopper.
Frequently Asked Questions
Q1. What is Flipshope? Ans. Flipshope is India’s most trusted shopping assistant app and browser extension that helps users save money while shopping online through coupon auto-apply, price tracking, price drop alerts, and real-time deals.
Q2. How does Flipshope help me save money?
Ans. Flipshope automatically finds and applies the best working coupon codes during checkout, tracks price history with graphs, notifies you when prices drop, and shows the latest deals from top e-commerce platforms, all in one place.
Q3. Which brands and websites does Flipshope work with?
Ans. Flipshope works with 300+ leading brands, including Amazon, Flipkart, Myntra, Ajio, Adobe, Makemytrip, Expedia, and many more.
Q4. Is Flipshope free to use?
Ans. Yes. Flipshope is completely free for users. It earns revenue through affiliate partnerships with brands, not by charging users.
Q5. Is Flipshope safe and reliable?
Ans. Absolutely. Flipshope is built on a transparent, user-first model. All coupons and deals are genuine, and the app does not misuse or sell your personal data. Millions of users trust it for safe and smart shopping.
Q6. How do I use Flipshope?
Ans. You can either install the Flipshope app on your smartphone, add the Flipshope browser extension to Chrome or visit their website.
Q7. What makes Flipshope different from other coupon or deal sites? Ans. Unlike traditional coupon websites that require you to copy and test codes manually, Flipshope does everything automatically. It combines multiple features, auto coupon application, price tracking, price alerts, and real-time deals into one platform, making it a complete shopping assistant.
Q8. Is Flipshope available only in India?
Ans. Currently, Flipshope is focused on serving Indian online shoppers, but its technology and vision have the potential to expand globally in the future.
According to a report by CNBC, Nvidia recently spent more than $900 million to license Enfabrica’s technology and hire Rochan Sankar, the CEO of the artificial intelligence hardware business, along with other staff members. According to the report, Nvidia is paying cash and stock in a deal that is reminiscent of recent AI talent acquisitions done by Meta and Google.
The report further stated that the acquisition was finalised last week, and Rochan Sankar, the CEO of Enfabrica, has joined Nvidia. Since the introduction of OpenAI’s ChatGPT in late 2022, Nvidia has been the mainstay of the AI boom. Large language models are trained using the company’s graphics processing units (GPUs), which are typically purchased in large clusters and enable giant cloud providers to provide AI services to customers.
Nvidia Building a Strong AI Network
Nvidia’s latest AI chips, such as the A100, came in towering racks with 72 GPUs installed and cooperating, whereas its older models were single processors that slid into servers. Microsoft stated on September 18 that the $4 billion data centre in Wisconsin would house that kind of technology.
The 2019-founded company Enfabrica claims that its technology can link over 100,000 GPUs. Nvidia may be able to provide integrated systems around its processors with the aid of this technology, enabling clusters to function as a single computer. In 2023, Nvidia made a $125 million Series B investment in Enfabrica under the leadership of Atreides Management.
The business claimed that the valuation was five times higher than its Series A capital, but it did not reveal it at the time. Spark Capital, Arm, Samsung, and Cisco were among the investors who helped Enfabrica raise an additional $115 million towards the end of last year. The post-money valuation was approximately $600 million, according to PitchBook.
Nvidia’s Competitors also Hiring Elite AI Talent
Through agreements that resemble acquisitions, tech powerhouse Meta, Google, Microsoft, and Amazon have all heavily invested in hiring elite AI talent. Because of the agreements, the companies are able to hire outstanding researchers and engineers without having to worry about the regulatory complexities associated with acquisitions.
The largest of these transactions occurred in June, when Meta acquired a 49% share in Scale AI and paid $14.3 billion to Alexandr Wang and other Scale AI founders. A month later, Google revealed that it had reached a $2.4 billion deal, including licence costs, to hire Varun Mohan, co-founder and CEO of Windsurf, a business that specialises in artificial intelligence code, along with other R&D staff. Google struck a similar agreement to hire Character’s founders last year. AI. Amazon did the same for Adept, while Microsoft did the same for Inflection.
Quick
Shots
•Nvidia’s deal mirrors AI talent
acquisitions by Meta, Google, Microsoft & Amazon.
•Nvidia GPUs power large language
model training and dominate AI infrastructure.
•Nvidia had already invested $125M in
Enfabrica’s Series B in 2023.
•Enfabrica raised funds from Spark
Capital, Arm, Samsung, Cisco, hitting around $600M valuation.
Satya Nadella, the CEO of Microsoft, has acknowledged that he has a disturbing notion that keeps him up at night: what if the computer giant fails to survive the AI revolution? An innocent query about workplace culture ultimately led to a rare moment of weakness from the guy in charge, which prompted his open revelation during an employee-only town hall.
Nadella, who has led Microsoft into its current AI-driven renaissance, acknowledged that the company’s largest and most lucrative endeavours might not be as significant in the future. According to him, some of the company’s largest ventures may not be as significant in the future.
Nadella Narrates the Ordeal of DEC
The CEO cited Digital Equipment Corporation (DEC), a well-known cautionary tale from Silicon Valley’s history. Early in the 1970s, DEC was a major force in computing, but it lost its appeal when it couldn’t keep up with new developments, especially the Reduced Instruction Set Computing (RISC) architecture. Nadella acknowledged that the IT sector is replete with examples of once-great businesses that have simply vanished.
He went on to say that DEC is the specific one that haunts him. He disclosed that his first computer was a DEC VAX, and he had previously fantasised of working there; thus, the reference also had a personal sting. He pointed out that Microsoft ended up reaping unanticipated benefits from DEC’s downfall. He recalled that several of the developers of Windows NT were from a DEC lab that had been laid off, highlighting the fact that industry disruptions frequently cause talent to go from one company to another.
When a UK-based employee noted that Microsoft felt noticeably different, colder, more rigid, and lacking in the empathy Microsoft had come to respect, then the topic of corporate mortality came up. The criticism was courageous, and Nadella did not brush it off. Rather, he acknowledged that the emotion was accurate and pledged to consider how leadership could improve.
Survival in a Fast-Evolving Industry is the Need of the Hour: Nadella
In addition to addressing the market’s AI-driven uncertainties, Nadella recognised that the corporation had to foster an atmosphere where workers feel encouraged, appreciated, and heard. After all, surviving in a rapidly changing sector depends as much on retaining your workforce as it does on winning technology fights. The openness of the CEO acted as a rallying cry as much as a warning.
His message is that unless a corporation continuously adjusts, irrelevance will always lurk, regardless of how tall it may appear. Microsoft also needs to be on guard in this new AI-powered environment, or DEC could disappear despite its early supremacy.
However, Nadella’s remarks also highlighted the emotional strain of running a business with such a past. He seems eager to find a balance between leading Microsoft into the future and re-establishing trust with its employees, despite being haunted by the demise of previous titans and confronted by internal worries.
Quick
Shots
•At an internal town hall, Nadella
shared his personal fears about Microsoft’s survival in the AI era.
•Nadella cited Digital Equipment
Corporation (DEC) as a reminder of once-dominant tech giants that collapsed.
•Nadella revealed his first computer
was a DEC VAX, making the story emotionally significant.
•Nadella stressed the need for
constant adaptation, empathy, and cultural resilience.
The Reserve Bank of India (RBI) has granted Walmart-owned fintech PhonePe full approval to function as an online payment aggregator (PA). This comes more than two years after the RBI granted PhonePe in-principle permission to function as an online payment aggregator in August 2023.
With the approval, PhonePe will be able to access more online retailers, concentrating on small and medium-sized enterprises (SMEs) around the nation. Yuvraj Singh, the CBO merchant business for PhonePe, said that the company is in a good position to speed up financial inclusion by offering easily accessible payment options to underserved firms, especially in the SME sector. The company’s mission to facilitate wider digital financial inclusion is in line with its emphasis on working with both well-established companies and start-ups.
How PA Licence Will Empower PhonePe?
Fintech platforms can implement digital payment solutions and onboard businesses with a PA licence. Without having to develop a separate integration system, it allows licence holders to allow merchants to accept a variety of payment methods, pool customer collections, and receive settlements.
For almost five years, PhonePe has remained the market leader in India’s UPI space. It held a 46.5% market share in August 2025 after processing 915 Cr UPI transactions valued at around INR 12 Lakh Cr. Currently, the platform manages over 360 million transactions every day from 650 million registered users.
In addition to UPI, PhonePe has a diverse business portfolio that includes the Indus AppStore, the e-commerce app Pincode, investing tech, insurance, and financing. It recently stopped operating as an NBFC and turned in its licence to the RBI on 29 August.
PhonePe all Set for its IPO
The significant regulatory approval coincides with the fintech’s much-awaited public debut. Later this month, PhonePe is anticipated to submit its draft red herring prospectus (DRHP) to SEBI in a secret manner. In order to raise $1.2 billion to $1.5 billion (about INR 10,000 crore to INR 13,000 crore) at a valuation of $7 billion to $8 billion, it plans to go public in early 2026.
Both new shares and an offer-for-sale (OFS) are probably going to be part of the IPO. Although it is not anticipated that Walmart, the company’s largest shareholder, will significantly reduce its investment, investors Tiger Global and General Atlantic might think about making partial departures.
Quick
Shots
•Licence enables PhonePe to onboard
SMEs and startups, boosting digital financial inclusion.
•PhonePe holds 46.5% UPI market share
with 915 Cr transactions worth INR 12 Lakh Cr in Aug 2025.
•PhonePe has over 650M registered
users, processing 360M+ daily transactions.
•PhonePe is preparing to file DRHP
with SEBI; IPO expected in early 2026 at $7B–$8B valuation.
•PhonePe seeks to raise $1.2B–$1.5B
(INR 10K–13K Cr) through fresh issue + OFS.
Before the Trump administration’s September 21 deadline, when businesses would have to pay $100,000 annually for each H-1B worker visa, Microsoft has urged its employees on H-1B and H-4 visas to return to the US right now. The software juggernaut has also recommended individuals who are currently in the US to remain there for the foreseeable future, according to an internal email that Reuters examined.
“Those with H-1B visas ought to remain in the US for the foreseeable future. Retaining H-4 visa holders in the United States is also advised. In an email to staff members, Microsoft stated, “Strongly advise H-1B and H-4 visa holders to return to the US tomorrow before the deadline,” as reported by Reuters.
Recent $100,000 For H1-B Visas a Big Blow to Tech Giants
In a major setback to the IT industry, which mainly depends on highly qualified workers from China and India, Donald Trump issued an executive order on September 19, imposing an annual cost of $100,000 for H-1B visa applications.
Trump expressed his expectation that the tech sector would be extremely pleased with the adjustments. Howard Lutnick, the secretary of commerce for the United States, stated that if you are going to train someone, you should train a recent graduate from one of the top colleges in the United States.
Train Americans Instead of Foreigners: Trump’s Administration
Educate Americans. Stop hiring foreigners to fill American jobs. The H1-B non-immigrant visa programme is one of the most misused visa systems, according to White House staff secretary Will Scharf.
This is intended to make it possible for highly trained workers to enter the United States of America and work in industries that are not occupied by Americans. This decree will increase the cost of sponsoring H-1B applicants to $100,000 for businesses.
This will guarantee that they are bringing in highly skilled individuals who cannot be replaced by American workers. Last year, India continued to be the top country for H-1B visas. According to government data, 71% of approved recipients were from the nation alone, with China coming in second at 11.7%. Microsoft and Meta both received over 5,000 approvals for H-1B visas in the first half of 2025, while Amazon and its cloud division AWS received over 12,000 approvals.
Indian Government Engaging with the US Over H-1B issue
According to media reports on 20 September, the Indian government is working with the US administration and the IT sector to resolve the H-1B issue. They added that American businesses are particularly affected by the application fee hike because they use these visas extensively for highly qualified workers.
The order announced by US President Donald Trump on 19 September will increase the application price for H1-B visas to a hefty $100,000 per year. Depending on the size of the firm and other expenses, the H-1B visa fee might range from roughly $2,000 to $5,000.According to sources, the Indian government is actively working with the US government, the IT sector, and the Nasscom group to find a solution. According to sources, US firms are actively interacting with the US government on the issue, as they are among the largest users of these visas.
Indian technology services companies will be impacted by the United States’ decision to increase the H-1B visa application fee to $100,000, according to industry group Nasscom.
This is because onshore projects that may need “adjustments” will not be able to continue operating normally. Mohandas Pai, a seasoned industry veteran and former CFO of Infosys, added that the US decision to charge a high yearly cost to applicants for H-1B visas will discourage new business applications and could hasten offshore in the months ahead. According to data from the USCIS website, Amazon had the most H-1B visa approvals (10,044) for FY25 (as of June 30, 2025).
Quick
Shots
•Trump administration imposes $100,000
annual fee per H-1B visa, effective September 21.
•Microsoft advises foreign employees
already in the US to remain there for the foreseeable future.
•Firms like Microsoft, Meta, Amazon,
and Google face steep new costs for foreign talent.
•71% of H-1B approvals in 2024 went to
Indians; China was second with 11.7%.
•Trump team urges companies to train
U.S. graduates instead of hiring foreign workers.
OpenAI is on a new project to create its own AI smart gadget. You can expect it to be a small, pocket-sized device specially designed for AI models. However, it’s not a phone or a computer. Recently, on the People by WTF podcast hosted by Zerodha co-founder Nikhil Kamath (in August 2025), Sam Altman called the modern phones “outdated.” He emphasized a hands-free, constant digital companion to do everything. Is he building one now? Are we not satisfied with smartphones, laptops, watches, and glasses that we need one more? More interestingly, OpenAI has tapped Apple’s supplier Luxshare. Learn more.
Who’s Making It for OpenAI?
According to Reuters, OpenAI has signed a deal with Apple’s supplier Luxshare to build its hardware. Luxshare is a renowned Chinese company that makes iPhones and AirPods for Apple.
Additionally, OpenAI has also reached out to Goertek, which makes Apple’s AirPods, Watches, and HomePods. This deal is specifically for the production of the device’s speaker parts.
All this means that OpenAI’s new device is sure to be the next big thing.
Why Is This Important?
We already use AI on our phones, tablets, PCs, and more.
But there isn’t a separate device for it, meaning an “AI-native” product.
Built to work with AI models.
If such devices work out in the real world, it will change the face of the mobile industry forever. Using AI on a day-to-day basis can potentially drive this change.
So, we can expect OpenAI to challenge tech giants like Apple, Samsung, and Google.
OpenAI officially accquired ioProducts
Backstory & Big Moves:
On July 9, 2025, OpenAI officially merged with a hardware startup called io Products. It was built by Jony Ive, the famous ex-Apple designer. OpenAI closed the deal for $6.5 billion.
And that’s when the world knew that OpenAI and Sam Altman are serious about the hardware side of AI.
The face of personal devices is going to change soon. Because:
OpenAI’s device has already reached the prototype state.
Although we don’t know what the design looks like, many suggest that they’ll be:
Pocket-sized (comfortable to carry).
Context-aware (meaning it can understand you, your feelings, and accordingly respond better.
The design will support different AI models, not just OpenAI.
Final Words…
The official confirmation is due, and no company has openly commented on the subject.
Ever heard what an Acquihire is? It is when a company acquires another company and its talent. Nvidia just spent over $900 million on an acquihire. It acquired Enfabrica and not just any talent from its team, but the CEO (plus others) directly. The deal was closed on September 19, 2025. Well, this is unusual for Nvidia because they invest but never acquire the whole company. Notably, Enfabrica’s technology can connect 100,000+ GPUs (graphics chips) more or less like a giant computer. Does this mean that Nvidia is trying to build complete, ready-to-go AI systems instead of just chips?
What Did Nvidia Do?
Nvidia poured $900 million into two things of Enfabrica:
To hire Enfabrica’s CEO, Rochan Sankar, and some other employees, too.
To get hands on Licensing (renting the rights to use) Enfabrica’s technology.
Nvidia Acquired Enfabrica for $9000 million
Who Is Enfabrica?
Enfabrica is a U.S. startup founded in 2019. Its technology connects 100,000+ GPUs (graphics chips) so they work like a big computer. Now, such technology is paramount in terms of AI models (for instance, ChatGPT) because they use huge amounts of computing power.
Nvidia Acquired Enfabrica for $9000 million
Why Did Nvidia Do This?
Nvidia’s GPUs are the most popular ones in the AI industry (they are like the backbone). Almost all tech giants like ChatGPT, Gemini, Claude, and more run on their chips.
These GPUs are like shelves full of chips put together.
The more the chips, the more powerful the tech is, but putting them together is tough (the more the chips, the harder it gets to work them out).
Enfabrica’s technology has the efficiency to solve this problem. Nvidia can now scale up AI supercomputers. So, yes, Nvidia can sell a complete, ready-to-go AI system instead of just chips.
How Does This Fit Into Nvidia’s History?
Past acquisitions:
In 2019, Nvidia bought Mellanox, spending $6.9B → It’s a networking technology that is backing Nvidia’s Blackwell chips.
In 2022, Nvidia failed to buy Arm for $40B because of regulators.
In 2024, it bought Run:ai for $700 million, and it optimizes AI workloads for Nvidia.
Recent investments:
Just a few days ago (September 17, 2025), Nvidia invested in U.K. startup Nscale’s data centers.
Now (September 18, 2025), a whopping $5B stake in Intel to partner and develop AI processors.
How Does This Compare to Other Tech Giants?
So why do companies acquire (buying talent + tech)? Basically, to avoid legal and regulatory risk. Nvidia is not alone; several others are following the same business strategy, like:
Meta put $14.3B on Scale AI founder + team, took 49% stake on June 13, 2025.
Google spent about $2.4B on the Windsurf founder + team on July 11, 2025.
In August 2024, Google acquired the Character.AI team.
Microsoft onboarded a team from Inflection AI in March 2024.
Amazon hired a team from Adept AI on June 28, 2024.
Why Is This Important for Nvidia?
The AI race is picking up its pace, and Nvidia wants to win it with the best chips + best computing talent.
Nvidia is making sure:
To onboard the best engineers.
To own the networking tech and connect big clusters of GPUs.
The domain name “blu-smart.com” of the now-defunct electric ride-hailing business BluSmart is for sale. A cursory examination of the BluSmart website showed that users are taken to a parked page indicating that the domain is available for purchase. The development follows a string of issues that the business was experiencing.
Anmol Singh Jaggi and Puneet Singh Jaggi, cofounders of BluSmart and promoters of Gensol, were found guilty in April by markets regulator SEBI of misusing business funds in a “fraudulent manner”. According to the regulator’s judgement, Gensol attempted to deceive investors, lenders, credit rating agencies (CRAs), and SEBI by submitting fraudulent conduct letters purportedly from its lenders.
Additionally, SEBI prohibited Gensol Engineering’s promoters from serving as directors or other important managers of the struggling business. BluSmart then stopped offering taxi booking services, making the app available but inoperable.
In June, BluSmart’s App Stopped working
Users reported that the app broke upon starting and displayed the warning “something went wrong!” on both iOS and Android smartphones by June, at which point it completely stopped functioning. Due to BluSmart’s financial problems, the Ahmedabad bench of the National Company Law Tribunal (NCLT) accepted an insolvency plea against the company in August.
Since then, several former executives have claimed compensation under employee claims, and around 200 applicants—including lenders like Catalyst Trusteeship and the Indian Renewable Energy Development Agency (IREDA)—have filed claims against the company totalling almost INR 500 Cr. Gensol Engineering, the publicly traded business that BluSmart’s cofounders, the Jaggi brothers, founded, had been integrated into BluSmart’s operations. Up until recently, Gensol was the largest fleet supplier to BluSmart, which in turn depended significantly on BluSmart as its biggest client.
However, due to purported governance shortcomings, Gensol has been under regulatory investigation, debt, and lowered credit ratings. Investor confidence was further eroded when credit rating agencies even noted BluSmart’s tardiness in fulfilling some debt obligations.
BluSmart’s Final Nail in the Coffin
BluSmart lost the vital support network that enabled them to establish one of India’s largest fleets of EVs exclusively as Gensol’s financial difficulties worsened. This year, the CEO, CBO, CTO, and other senior executives left the organisation, causing a top-level exodus as well. The Jaggi brothers have been under investigation by enforcement agencies and regulators, including SEBI, for potential financial malfeasance, which has further hampered BluSmart’s ability to raise money.
Earlier this year, it was rumoured that investors, including responsAbility and bp Ventures, were considering a $30 million proposal to revive BluSmart. There has been no indication on whether such a rescue is still possible, though, given that the domain is currently for sale, the app is not working, and insolvency claims are mounting.
Quick
Shots
•The website now redirects users to a
parked page showing the domain is available for purchase.
•Founders Anmol Singh Jaggi and Puneet
Singh Jaggi were found guilty by SEBI of misusing company funds in a
fraudulent manner.
Zelio E-Mobility Ltd., a rapidly growing electric two- and three-wheeler manufacturer, has received approval from SEBI for its SME IPO to raise INR 78 crore and has already received the DRHP approval. The IPO may go live at the end of this month.
Founded in 2021, Zelio has built a strong footprint in the EV market with an installed annual capacity of 72,000 units. Its portfolio includes a range of electric scooters and three-wheelers distributed through a network of more than 280 dealers across 20+ states and union territories.
The company has showcased strong financial growth in a short span. For FY25 (provisional), Zelio reported revenue of ₹172.19 crore, EBITDA of ₹21.02 crore (12.20% margin), and profit after tax of ₹16 crore (9.29% margin). Net worth stood at ₹26.67 crore, while both ROE and ROCE were close to 60%. Between FY23 and FY25, revenue grew at a CAGR of 83.29%, and PAT expanded at a CAGR of 128.76%.
The IPO, with Hem Securities Ltd. as the Book Running Lead Manager, is expected to support the company’s next phase of growth. Investor participation details and specific use of proceeds will be shared closer to the issue.
About Zelio E-Mobility Ltd.
Zelio E-Mobility Ltd. is a 100% Indian electric two-wheeler manufacturing company founded in 2021 with a mission to create vehicles that drive our present towards a sustainable future. Zelio E-Mobility offers a range of sturdy and comfortable e-scooters, available in a variety of vibrant colours. Known for their stylish looks, powerful features, and excellent mileage, Zelio E-Mobility products are designed to win hearts across the nation.
With over 100 dealers nationwide and more than 200,000 satisfied riders, ZELIO E-Mobility’s strength lies in its extensive research and development. This focus on innovation ensures that their products are industry-leading in terms of technology and user experience. ZELIO E-Mobility is committed to providing easy-to-handle, environmentally friendly vehicles supported by reliable customer service.
