Tag: #news

  • In Delhi, Rapido Will Move to Electric Bike-Taxis Next Year

    Arvind Sanka, the co-founder and chief executive officer (CEO) of the ride-hailing startup Rapido, has informed a media outlet that the company is investigating the possibility of converting its bike-taxi service in Delhi to an all-electric mode within the next year. This would be accomplished through partnerships with companies like as Zypp Electric and Gogoro.

    This change takes place at a time when the nation’s capital is making tremendous progress in the adoption of electric vehicles, which is backed by the state’s legislation regarding electric vehicles. Within the next year, the corporation plans to make the transition to using only electric vehicles in some cities. As an example, a company intends to launch this effort in Delhi to lessen the amount of pollution. Sanka stated that 25% of the company’s bike taxi services are already electric in Delhi and that it would gradually expand its operations to other states as well.

    First-mover Advantage

    As competitors like Ola and Uber experiment with environmentally friendly solutions, Rapido may also gain a first-mover advantage in the bike-taxi industry as a result of this transition.

    Zypp Electric and Gogoro are two of the fleet operators that the company collaborates with. Original equipment manufacturers (OEMs) are also involved. In Bengaluru, the company also has its own electric vehicle fleet consisting of three-wheeler automobiles. In the event that there are fleet operators, company purchases from them. According to Sanka, in the event that there are no electric vehicle operators in a city, firm provides the drivers with its very own electric vehicle.

    Promoting Sustainability

    There are also negotiations taking place between companies like Uber and manufacturers of electric two-wheelers regarding the transition to electric vehicle fleet services or the formation of partnerships in order to provide driver partners with vehicles at a reduced cost. On September 16, 2023, the ride-sharing company Ola Cabs made the announcement that it will be relaunching its bike taxi service in Bengaluru, all of which would be operated by electric scooters.

    Bhavish Aggarwal, the founder and chairman of Ola, stated that the company is willing to engage in collaboration with other local partners in order to acquire electric vehicles for the company. Currently, Ola Electric is the supplier of the company’s electric two-wheelers. At the same time as this is happening, a number of states, including Karnataka and Delhi National Capital Region, are expanding their regulations regarding bike taxis.

    A statement made by the government of Delhi in November 2023 that stated that it intended to electrify all bike taxis by the year 2030. A gradual transition to electric vehicles was permitted by the state government inside the fleets of taxi operators.


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  • Clean Energy Partnership Between the United States and India

    On 16 September, in Washington, District of Columbia, the Strategic Clean Energy Partnership (SCEP) Ministerial was held. It was organized by Jennifer Granholm, the Secretary of Energy for the United States of America, and Hardeep Singh Puri, the Minister of Petroleum and Natural Gas for India. Under the SCEP, the parties discussed the activities that have been carried out across the several technical pillars.

    These initiatives included Power and Energy Efficiency, Responsible Oil and Gas, Renewable Energy, Emerging Fuels and Technologies, and Sustainable Growth. The progress that has been made under the partnership to drive clean energy innovation, strengthen energy security, and accelerate clean energy transitions was welcomed by the ministers. This progress was made possible, among other things, through more focused efforts on manufacturing clean energy and building supply chains that are resilient, responsible, stable, secure, and diverse of their supply chains.

    Not only did the parties acknowledge the necessity of working towards an orderly, and sustainable energy transition that emphasizes access to energy supplies that are dependable, affordable, and environmentally friendly, but they also expressed their appreciation for the significant role that energy commerce plays in supporting the national interests of both nations.

    The ministers recognized the progress that both countries have made in promoting energy efficiency, accelerating the development and deployment of emerging clean energy technologies, advancing the deployment of renewable energy and reliable grid integration, promoting energy efficiency, and advancing the decarbonization of high-emitting sectors such as industry, buildings, and transportation.

    Renewable Energy Technology Action Platform (RETAP)

    With the goal of developing actionable roadmaps for hydrogen, long duration energy storage, offshore wind, and geothermal energy through research and development, pilots and demonstration, and incubation-investment-industry networks, the ministers expressed their satisfaction with the formal launch of the Renewable Energy Technology Action Platform (RETAP) in August 2023. Additionally, they expressed their contentment with the progress that is being achieved by both parties in accordance with the RETAP system.

    The two nations expressed their enthusiasm for working together on the establishment of a new National Centre for Hydrogen Safety in India as well as a partnership on the 2nd International Conference on Green Hydrogen, which took place from 11 to 13 September 2024. The ministers noted the extended bilateral expert exchanges on clean hydrogen research and development, attempts to reduce costs, and the deployment of hydrogen hubs in both countries through RETAP, which is the public-private Hydrogen Task Force. The work that is being done to employ green hydrogen in buses, tractors, and other heavy equipment was also welcomed by the ministers.

    The ministers emphasised how important it is to promote the integration of renewable energy sources on a broad scale into the grid while also enabling grid operations that are flexible and reliable through the use of energy storage mechanisms. Regarding the formal launch of the public-private Energy Storage Task Force, which aims to address policy and regulatory frameworks, safety, manufacturing and supply chains, and innovative business models; focused RETAP efforts on long-term energy storage and alternative chemistries to Li-ion technologies.

    Sustainable Aviation Fuel

    These two nations came to an agreement to provide a boost to environmentally friendly aircraft fuel. An inaugural workshop on sustainable aviation fuels (SAF) was held to support training on research and development, tax incentives, supply chain capacity building, market development, financing opportunities, fuel certification, regional and international coalition building, and the facilitation of commercial partnerships. In this context, the parties expressed their appreciation for the new engagement on SAF. As part of the Biofuels Task Force, the ministers expressed their satisfaction with the preparation of two joint papers on the subject of SAF and biofuels.

    Both nations reaffirmed their dedication to enhancing energy efficiency and expressed their enthusiasm for the possibility of working together on super-efficient appliances. The goal of this partnership is to raise efficiency requirements, increase the deployment and production of high-efficiency inexpensive cooling systems, and encourage supply chain diversification.


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  • World Food India 2024: A 4-day Event Celebrating Culinary Innovation in New Delhi

    World Food India 2024 is going to be held at Bharat Mandapam in New Delhi, and it will occupy a spacious area of 70,000 square meters. The event is hosted by the Ministry of Food Processing Industries. Over 90 countries, 26 Indian states and union territories, and 18 central ministries and affiliated government agencies are present at this highly anticipated global event, which is taking place from September 19-22, 2024. The event is going to be a significant gathering of people who are interested in sustainability, technology, and innovation in the food processing industry. 

    This four-day event is expected to be an important event, bringing attention to India’s growing role as a worldwide powerhouse in the food processing industry.

    The Inaugural Session

    Prahlad Joshi, Union Minister of Consumer Affairs, Food and Public Distribution & New and Renewable Energy; Chirag Paswan, Union Minister of Food Processing Industries; and Ravneet Singh Bittu, Minister of States, Ministry of Food Processing Industries and Ministry of Railways will all be in attendance at the celebratory event. Additionally, Chirag Paswan and Ravneet Singh Bittu will engage in one-on-one conversations with prominent figures in the sector, as well as bilateral G2G talks with ministers and delegations from other nations.

    For the purpose of showcasing the actions and future plans that the government has for the expansion and development of the food processing sector in India, Paswan will be delivering a speech to the grand gathering that will be taking place during the event.

    Additionally, on the first day of the event, there will be a roundtable discussion with high-level CEOs. Piyush Goyal, the Union Minister for the Ministry of Commerce and Industry, and Paswan will serve as co-chairs for this discussion.

    Other Highlights of the Event

    A significant number of buyers, over one thousand, will be present at the Reverse Buyer Seller Meet, which is being organised by APEDA, MPEDA, and the commodity boards. On September 20-21, 2024, the Food Safety and Standards Authority of India (FSSAI) will be hosting the second edition of the Global Food Regulators Summit, which is being organised in partnership with World Food India.

    The World Food India 2024 initiative will have Japan as its partner country. Additionally, Vietnam and Iran will be participating as focus countries in this event. Over 40 different knowledge sessions, including thematic discussions, state-specific conferences, and country-specific conferences, will be held during the event. In addition, there will be panel discussions hosted by industry professionals, with over one hundred chief executive officers of agri-food firms present. A culinary competition called Swaad Sutra has been introduced by the organisers of World Food India 2024 in order to enhance the popularity of the event. The competition will showcase regional dishes from all around India.


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  • The Media Ant Enhances Customer Engagement for Suta Through an Integrated Multi-City Marketing Campaign

    The Media Ant recently executed a highly successful marketing campaign for Suta, a brand that collaborates with weavers across India to create affordable ethnic wear, including handloom designer lehengas, sarees, and blouses with unique designs. The campaign was focused on increasing store footfall while simultaneously enhancing brand awareness across key Indian cities. The target audience for this initiative was women aged 18-45, and the campaign reached major cities such as Mumbai, Pune, Hyderabad, Chennai, Kolkata, Bengaluru, Ahmedabad, Vizag, Surat, and beyond.

    The campaign utilized a diverse mix of media channels, including Outdoor advertising, Radio promotions, Newspaper Inserts (NPI), and Mobile Van activities, ensuring comprehensive coverage and engagement. This strategic mix allowed the brand to build a strong presence in high-traffic areas, maximizing touchpoints and encouraging visits to Suta stores. Outdoor advertising was instrumental in creating visibility in prime locations, while Radio promotions helped deliver Suta’s messaging through popular radio channels, reaching a broad audience during peak listening hours.

    The addition of Newspaper Inserts provided direct and tangible communication to potential customers, enhancing brand recall and prompting in-store visits. Furthermore, Mobile Van activities created a highly localized, dynamic engagement, bringing the brand’s message directly to neighborhoods and communities, reinforcing the call to action.

    The Media Ant’s multi-channel approach resulted in a measurable increase in in-store footfall and a significant boost in overall brand awareness across the campaign’s target regions. This success exemplifies how traditional marketing channels when combined strategically, can create a high level of engagement and drive sales.

    The Media Ant’s Multi-Channel Marketing Approach for Suta
    The Media Ant’s Multi-Channel Marketing Approach for Suta

    We aimed to create an omnipresent brand experience for Suta by combining outdoor, radio, newspaper, and mobile van activations. This allowed us to engage with the target audience in a cohesive, impactful manner across multiple touchpoints, resulting in increased footfall and stronger brand recognition. – Amar Nemani, Account Manager, The Media Ant.

    The campaign was managed by The Media Ant’s specialized business units, each contributing to the success of the initiative. The BTL Business Unit effectively utilized mobile vans and localized activations to engage customers directly at the community level. The Radio Business Unit amplified the brand’s presence by broadcasting strategically timed radio spots that resonated with Suta’s target demographic. Meanwhile, the Outdoor Business Unit enhanced the brand’s visibility through strategic placements in key urban locations, and the Print Business Unit ensured impactful print placements that connected with audiences in their homes.

    This campaign reflects The Media Ant’s expertise in delivering impactful, result-oriented media strategies, helping brands like Suta achieve their marketing objectives through innovative, data-driven approaches.


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  • Odisha Could Become Main Investment Destination After Tata Steel’s Kalinganagar Expansion

    Following the phase-II expansion of its Kalinganagar facility, which would increase production from 3 million tonnes per annum to 8 million tonnes per annum, Tata Steel announced on 16 September 2024 that Odisha would become the single-largest investment destination for the firm.

    The steel major has invested INR 27,000 in phase II of the Kalinganagar plant expansion, and the firm is on the verge of commissioning its enlarged capacity at the unit, according to a release issued by the company.

    Tata Steel has stated that the ongoing development in Kalinganagar will play a significant role in the company’s efforts to reach its goal of achieving a capacity of 40 million metric tonnes per annum in India by the deadline of 2030.

    Odisha on the Rise

    As stated in the official statement, the phase-II expansion of Tata Steel’s Kalinganagar plant, which is located in the Jajpur district of Odisha, will also propel the eastern state to the coveted status of becoming the single-largest investment location for the country’s oldest steel maker.

    The business has made a total investment in Odisha that exceeds INR 100,000 crore, which includes the Tata Steel Meramandali factory in the Dhenkanal region. This plant was originally known as Bhushan Steel Ltd.

    In spite of the fact that the business is on the cusp of commissioning its enlarged capacity in Kalinganagar (to 8 mtpa), Tata Steel feels that the facility has the potential to double this capacity to 16 mtpa in the future years. This would further reinforce Odisha’s role in Tata Steel’s growth trajectory.

    Kalinganagar Has Become the Preferred Destinantion for the Company

    For Tata Steel, the narrative of Kalinganagar has been truly memorable. In less than a year after it was put into operation, plant had reached nearly full capacity utilisation, and it is now commencing the second phase of our expansion initiative. Tata Steel’s presence in the automotive and high-end quality product market segments will be strengthened as a result of the product mix that is currently being deliberated. Tata Steel’s Chief Executive Officer and Managing Director, TV Narendran, stated that the Kalinganagar facility is anticipated to be among the most cost-effective steel manufacturers in the world.

    The Tata Steel Kalinganagar factory, which began commercial production in May 2016, has been responsible for the creation of employment possibilities in the state that are both direct and indirect for more than 21,955 individuals. Included in this are 3,611 people who are employed directly, as well as 18,344 people who are employed indirectly (via contracts).


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  • The Only Nation Other Than the United States That Will Manufacture the Mercedes EQS SUV 580 Is India

    Mercedes-Benz India has made a big step towards improving its electric vehicle portfolio by beginning local manufacture of its top-of-the-line electric SUV, the EQS 580 4MATIC, at its Pune facility. This move is meant to boost the company’s electric vehicle portfolio. By manufacturing the luxury electric SUV, India became the first country outside of the United States to do so. This achievement represents a significant milestone for Mercedes-Benz’s global electric vehicle strategy as well as its commitment to the ‘Make in India’ initiative.

    On 16 September, the EQS SUV 580 was introduced to the market with an introductory price of INR 1.41 crore. It features a driving range of 809 km and comes with a high-voltage battery warranty that is valid for 10 years.

    Santosh Iyer, the Managing Director and Chief Executive Officer of Mercedes-Benz India, expressed his pride in the introduction of the locally made EQS SUV 580 4MATIC, which further solidifies India’s position as a major market in the company’s global electric vehicle roadmap. With this significant achievement, the firm is able to demonstrate its manufacturing skills and establish its dedication to assisting India in its journey towards electrification.

    Mercedes-Benz’s Aggressive Push Toward Electrification

    In the first half of the year, the company’s Battery Electric Vehicle (BEV) penetration is currently at 5% of total sales. The introduction of this vehicle is a component of Mercedes-Benz’s strong push towards electrification, which is in line with the company’s aim for a future that is entirely electric and environmentally friendly. The production of the EQS luxury sedan was followed by the production of the EQS 580 4MATIC, which is the second BEV to be made locally. Over five hundred EQS sedans have been sold by the company in India so far.

    To this point, the company has indicated that it will be investing a total of INR 200 crore in 2024 for the purpose of manufacturing operations, the launch of new product lines, and the digitisation of manufacturing processes. Up till the year 2024, the total investments made by the company amount to INR 3000 crore.

    With six luxury BEVs already in the market, Mercedes-Benz will have the most extensive BEV range in India. It is because of India’s rising desire for SUVs, which presently account for 55% of the luxury car market, that the company has made the decision to construct the EQS SUV locally. According to Iyer, this is the pinnacle of technology, luxury, and space, at the same time that it prioritises sustainability.

    Pune Being a Manufacturing Hub for the Company

    Both battery electric cars (BEVs) and vehicles powered by internal combustion engines (ICE) are currently manufactured at the Pune plant. The growth rate of the corporation was 60% in the first quarter of 2024.

    The EQS SUV 580 4MATIC local production highlights the flexibility of producing internal combustion engine (ICE) and battery electric vehicle (BEV) vehicles under one roof, as well as managing a complex supply chain process, complex battery fitment process, sophisticated MBUX Hyperscreen installation, and other complex processes.

    According to Vyankatesh Kulkarni, the executive director and head of operations for Mercedes-Benz India, the company is the only luxury original equipment manufacturer (OEM) in India to produce two battery electric vehicles from its production site alone.

    The EQA, EQB, EQE, and EQS, as well as the ultra-luxurious Mercedes-Maybach EQS 680 SUV, are the six vehicles that are included in Mercedes-Benz India’s battery electric vehicle (BEV) portfolio, according to Kulkarni, who also notes that the company has achieved great progress in the field of electrification.

    As a result of the company’s BEV sales increasing by 60% during the first half of 2024, the country accounted for 5% of the company’s total sales. There have already been over 500 units of the EQS 580 sedan sold in the local market, and there have been confirmed bookings for more than 80 Electric G-Class cars prior to the launch of the vehicle.


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  • Kenya Offers Adani $1.3 Billion Transmission Project Despite Airport Lease Opposition

    The Kenyan government has confirmed that the conglomerate will construct power transmission lines, according to a report by a renowned media house. This comes even though the transfer of management of the country’s primary airport to the Adani Group, which is led by Gautam Adani, has been met with opposition and protests from unions up until recently.

    According to the report, Kenya Electricity Transmission Company (Ketraco) has awarded a concession for a public-private partnership to construct power transmission lines to India’s Adani Group and an entity of the African Development Bank. This information was provided by a presidential economic advisor.

    One of the key economic advisors to President William Ruto, David Ndii, announced in a post on X (which was formerly known as Twitter) that the concession is worth $1.3 billion.

    The Post on X

    For the purpose of constructing new transmission lines, Adani and Africa50 have been granted public-private partnership concessions by the government, as stated by Ndii in the post that was published on X. Their project teams are now being recruited. “We are not required to take out loans in order to cover the cost of these transmission lines, which is $1.3 billion,” he said.

    The African Development Bank is the organisation that oversees Africa50, which is an investment platform that focuses on expanding infrastructure.

    The Deal and Its Detail

    The proposal made by the Kenyan government to lease the country’s primary international airport to the Adani Group has resulted in strong opposition from the general population and a walkout by those employed in the aviation industry. The Adani Group would be able to lease Jomo Kenyatta International Airport for a period of 30 years, according to the report, and the company would also invest 1.85 dollars in the expansion of the airport.

    The firm owned by Adani, which is responsible for the operation of seven airports in India, has been subjected to constant criticism from opposition parties in India. These parties have accused the corporation of profiting from favouritism directed by the government. Government officials in India and representatives of the Adani Group have repeatedly refuted these allegations.

    At the moment, Kenya is wrestling with a substantial amount of debt that has been acquired over the course of several years of major investments in infrastructure. A proposal made by the government to raise taxes in an effort to generate funds for debt repayment was met with violent protests earlier this year, which ultimately resulted in the implementation of the idea being withdrawn by the administration.


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  • For Maritime Freight Services, Delhivery Collaborates With Teamglobal Logistics

    On 16 September 2024, the supply chain management company Delhivery announced that it has formed a partnership with Teamglobal Logistics to provide ocean freight services, with a particular emphasis on both inbound and outbound logistics. With the strategic partnership, Delhivery will be able to provide its Less than Container Load (LCL) service to more than 120 countries. In return, Delhivery will be able to provide in-land services of its Part Truckload (PTL) shipping solution within India to Teamglobal through its more than 18,700 pin codes, as stated in a statement released by Delhivery.

    Using a combination of land, sea, and air means of transportation, Teamglobal Logistics is the largest LCL operator in the country. They provide transportation services between all of the major international cargo centers.

    Partnership Provides an Integrated Solution

    According to the official statement, the cooperation offers an integrated solution to the usual problem that Indian firms face when they have to deal with multiple service providers in order to arrange the transportation of their cargo from their origins to worldwide destinations and vice versa.

    According to Delhivery, this also tackles the challenge that businesses face when trying to find a service provider on a national basis to meet their ground transportation needs.

    According to the company, the fully integrated network of express and freight solutions, which is supported by technology-enabled tracking and an in-house regulatory clearance centre, would be beneficial to the growth of enterprises that are interested in engaging in international trade.

    Leadership Remarks

    Delhivery’s Senior Director of Global Operations, Navneet Khandelwal, expressed that the firm is overjoyed to have formed a collaboration with Teamglobal, a company that is at the forefront of the Less than Container Load shipping industry. Delhivery plans to pass on the benefits of this partnership to its enterprise and small and medium-sized enterprise (SME) customers across India.

    Teamglobal’s Vice President, Sujit Baral, noted that Delhivery’s vast coverage ensures that Teamglobal’s service is available in practically any inland point in India via the largest Part Truckload network. This allows Teamglobal to provide its customers with an exceptional experience throughout the final mile of their journey. Firm is looking forward to the relationship because it has a common ground for striving for process improvement and providing customers with technology-enabled experiences.


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  • Zomato Prohibits Restaurant Partners From Using AI-Generated Images

    Zomato has become the first digital marketplace to address the issue of distinguishing between real and artificial graphics by announcing that it will prohibit the use of images generated by artificial intelligence in restaurant menus and promotional materials.

    According to Rakesh Ranjan, chief executive officer of Zomato’s food ordering and delivery business, eateries that do not comply with the new guideline will be removed from the platform beginning on  September 16.

    Taking Immediate Action

    There are already 276,000 restaurant partners on Zomato, and only 10% of them use artificial intelligence in any capacity. Of those restaurants, only 2% rely only on photos created by AI. The expanding use of artificial intelligence in this context, on the other hand, is seen by Zomato as a danger to authenticity.

    This was implemented by the company since it observed the problem beginning to become noticeable. It is necessary to handle it as soon as possible, according to Ranjan, even though it is not yet widespread. Zomato also asserts that it has developed artificial intelligence capabilities that are able to differentiate between real photographs and images generated by AI with an accuracy rate of 90%.

    Assistance for Eateries Going through Change

    Zomato is providing inexpensive photoshoots to restaurants through its network partners in order to aid them throughout this changeover. Prices for the service range from INR 4,000 to INR 5,000, with the exact amount being determined by the percentage of the menu that requires photography. To provide a point of reference, the average cost for a small restaurant to cover 70% of its menu with professional photographs is between INR 7000 and 15000.

    Ranjan noted that artificial intelligence is still essential in areas such as food categorisation and nutrition labelling throughout the food delivery and rapid commerce sectors, despite the fact that Zomato is taking a firm stance on images generated by AI.

    Message From Zomato’s CEO

    According to Deepinder Goyal, CEO of Zomato, the company uses a variety of artificial intelligence (AI) techniques to improve the efficiency of its workflows.

    The employment of artificial intelligence in the creation of graphics for food on restaurant menus is, however, something that we highly discourage. Artificial intelligence-generated photographs of food and dishes are deceptive, and we have received a great number of client complaints regarding this matter. Customers claim that this results in a breach of trust, which in turn leads to an increase in the number of complaints and refunds, as well as a decrease in ratings.

    Since we will be actively beginning to remove such photos from menus by the end of this month, we strongly encourage our restaurant partners to refrain from employing artificial intelligence (AI) for dish photographs in restaurant menus from this point on. In addition, we will no longer accept photos of dishes that were generated by artificial intelligence (to the extent that we are able to identify them through automation).

    Swiggy Opting Different Strategy

    Alternatively, Swiggy, which is Zomato’s competitor, is taking a different approach by collaborating with Spyne.ai to provide its restaurant partners photographic services that are powered by artificial intelligence.

    An accelerator programme is also available through Swiggy, which provides rewards to eateries that meet a predetermined image threshold standard.


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  • Reliance Retail Will Transfer FMCG Brands to RCPL

    The majority of Reliance Retail’s fast-moving consumer goods (FMCG) brands, such as Campa and several well-known private labels, are going to be transferred to the newly founded FMCG division of Reliance Consumer Products Ltd (RCPL), which is scheduled to take over their operations.

    The purpose of this change is to swiftly expand the firm while maintaining a devoted focus. Snactac, Puric, Glimmer, Enzo, and Get Real are some of the private labels that are involved in the present scenario. Additionally, RCPL intends to construct four to five unique bottling factories for Campa by purchasing bottling equipment and leasing it to partners who would handle the operations. These individuals will be responsible for managing the operations. The corporation is currently engaged in negotiations to conclude these deals.

    Prospective Expansion Initiatives

    Reliance Retail Ventures is getting ready to invest up to INR 3,900 crore in RCPL through a combination of equity and debt, and these moves happen at the same time. As of late, RCPL was successful in obtaining board clearance for this capital infusion.

    Since the introduction of RCPL in November 2022, this will be the greatest investment that Reliance Retail has made in the fast-moving consumer goods (FMCG) sector once it is finished. In addition to being a wholly-owned subsidiary of Reliance Industries, Reliance Retail Ventures also functions as the holding entity for all of the retail businesses that are held by the group, including RCPL.

    During a conversation with the media, a senior executive from the industry said that an internal transfer of the brands will be carried out through various mechanisms, such as licensing, in order for RCPL to become the single FMCG organisation that owns the trademarks and sells them.

    When it comes to Reliance Retail, there are some smaller private brands that will continue to fall within its purview because they will not be shared to general trade. It is anticipated that the supply of Campa would rise as a result of the creation of new bottling facilities. These facilities will solve the existing limits on bottling capacity, which have hindered the retail expansion of Campa.

    Mergers and Collaborations

    Reliance Consumer Products Limited (RCPL) has, ever since it was founded, placed a primary emphasis on acquiring and forming partnerships with fast-moving consumer goods (FMCG) firms. In India, notable partnerships include cooperation with companies from Sri Lanka such as Elephant House and Maliban Biscuit, which are responsible for the production and distribution of their respective products.

    Additionally, RCPL has made substantial acquisitions, including the complete purchase of the candy brand Ravalgaon, a 51 percent investment in Lotus Chocolate, and a 50 percent share in Sosyo Hajoori Beverages. These acquisitions have been undertaken by RCPL. Independence, a brand that includes packaged foods, edible oil, and staples, was also introduced by the corporation recently.


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