StartupTalky

Tag: #news

  • The First ESOP Buyback Completed by NowPurchase

    The first-ever employee stock option plan (ESOP) buyback has been accomplished by SaaS marketplace NowPurchase. The business’s founder and CEO, Naman Shah, told the media that 40 of its employees opted to cash out some of their vested stock options in the company through this repurchase option, while the remaining employees decided to keep their shares.

    The business claimed that the buyback was worth about 100 times the original acquisition price, despite not disclosing the ESOP’s financial details. In July 2019, the ESOP programme was first introduced.

    How NowPurchase Operates?

    NowPurchase, which was founded in 2017 by Naman and Aakash Shah, helps metal manufacturers by obtaining raw materials through its metal cloud platform and scrap recycling services. Additionally, it offers its consumers a staff to provide on-site service and quality assurance, a proprietary SaaS platform to improve their production process, and a WhatsApp bot to find prices and stock in real time.

    The ESOP buyback, according to a statement from NowPurchase, is an example of the company’s dedication to creating a top-tier workforce that benefits from their labour and holds significant stock in the business. The company’s dedication to growth and value creation for everybody is demonstrated by the fact that this buyback includes workers from all functional areas, including warehouse personnel, prospective CXOs, and everyone in between. According to Naman Shah, this would not have been feasible without the backing of Orios & InfoEdge, the brand’s initial institutional investors.

    Company’s Funding Rounds and Expansion

    The Kolkata-based business earlier collected $6 million (about INR 50 crore) in September from a variety of investors in the form of debt and equity injection. The new funds were used to expand and implement innovative solutions that would better serve the metal production sector. In light of this, Shah has now stated that activities in the states of Tamil Nadu, Rajasthan, and Punjab will be operational by the end of this month.

    Current ESOP Scenario in India

    This year, about 20 Indian businesses have launched ESOP buybacks, giving their staff members a chance to increase their income. For example, earlier this month, AppsForBharat, a Bengaluru-based startup, launched its first employee stock ownership plan (ESOP) repurchase programme valued at approximately INR 2.1 Cr, allowing 25 employees to cash out their company stock options.

    Additionally, the first repurchase option for Adda247, an edtech business sponsored by Google, was disclosed in July and benefited at least 130 employees in a variety of jobs and tasks. In addition, the 153 team members of the agritech firm DeHaat, which was supported by Peak XV, benefited from the completion of its first-ever employee stock ownership plan (ESOP) buyback programme in June, which was worth INR 10 Cr.

    RBI to Act Against Banks Failing KYC and Customer Care Standards
    The RBI plans to take action against banks that fail to meet KYC and customer care standards, ensuring better compliance and customer service.
    StartupTalkyNitin Konde

  • Gig Workers’ Union in Telangana Wants a Government-Run Ride-Hailing Service

    To offer an alternative to commercial platforms, the Telangana Gig and Platform Workers Union (TGPWU) has demanded the creation of a government-run ride-hailing app. Additionally, it called on the government to establish a Welfare Board to provide equitable salaries, social security benefits, and open fare regulation, as well as to enact legislation to safeguard the rights of gig and platform workers. 

    Shaik Salauddin, the founder and president of TGPWU, urged the state government to give the Telangana Gig and Platform Workers (Rights and Welfare) Bill, 2024, top priority in its drafting and introduction. According to him, the bill would establish a precedent for the protection and empowerment of gig workers nationwide and serve as a model for other states. According to him, the Telangana Congress government will set an example by establishing a strong and welcoming structure to guarantee gig and platform workers stable incomes.

    Applauding Rahul Gandhi’s Letter to CM

    He praised Rahul Gandhi’s letter to Chief Minister A. Revanth Reddy, in which he urged him to enact a comprehensive policy for gig and platform workers, in a statement released on November 20. This development occurs one month after the labour and employment ministry was reported to have initiated the development of a social security framework for contract workers, which is scheduled to be implemented in early 2025.

    Furthermore, in September, the Ministry of Labour and Employment urged platform aggregators to register their employees on the e-Shram portal. Upon successful registration, gig and platform workers will be eligible for important social security benefits. Consequently, it is important to mention that the working conditions of contract workers in India have been rated as “zero” by Fairwork in the ratings of ride-hailing companies Ola and Uber, as well as logistics startup Porter.

    Drivers Protesting Against Ride Aggregators

    The strikes against private ride-hailing services like Ola and Uber have been occurring around the nation on a frequent scale regarding various issues. Drivers of cab aggregators Ola and Uber, for example, went on strike in Chennai in October, calling for pricing regulation and a ban on bike taxi services, which they say are undermining their income.

    Additionally, they were looking for a solution to the problem of these aggregators charging exorbitant charges, which they say are hurting their ability to make a living. Before that, in August, auto and taxi drivers in Delhi NCR went on strike for two days to express their disapproval of app-based taxi services like Ola and Uber. They stated that the prevalence of these private apps has negatively impacted their livelihoods by reducing traditional drivers’ income and clientele.

    Bengal Develops Policies to Boost Drone and Semiconductor Investments
    West Bengal is formulating policies to attract investments in drones and semiconductors, aiming to boost growth in these high-tech industries.
    StartupTalkyNitin Konde

  • Sebi Wants to Raise the Minimum Subscription for SME IPOs in Order to Safeguard Investors

    Since more and more individual investors are participating in small and medium-sized business IPOs, the market regulator has suggested at least doubling the minimum subscription amount.

    In a consultation document published on 19 November by the Securities and Exchange Board of India (Sebi), the regulator suggested raising the minimum application size for SME IPOs from INR 1 lakh to INR 2 lakh. Sebi even proposed raising the sum to INR 4 lakh in one of the other recommendations.

    Over the past few years, there has been a growth in retail individual participation in SME IPOs. Therefore, it is suggested to increase the application size in order to protect the interests of smaller retail investors, given that SME IPOs tend to have a higher element of risk and that investors may become stuck if sentiments change after listing. This is because a larger application size will limit participation by smaller investors and attract investors who are willing to take on more risk, which will increase the SME segment’s overall credibility, as per the paper.

    Listing Process and Corporate Governance Norms for SMEs

    Sebi said that the action is a component of its larger examination of corporate governance standards and the listing procedure for SMEs, which have seen a sharp increase in IPOs, particularly since 2022. With 196 initial public offerings (IPOs) that raised over INR 6,000 crore, FY24 saw the most SME capital raising and public issues since the creation of SME platforms. Additionally, as of October 15, 159 SME IPOs had raised over INR 5700 crore in FY25, the regulator noted.

    It comes as the regulator has repeatedly warned investors about dubious activities in the nation’s SME market and about some SMEs’ exaggerated projections. A notable change in the market supports Sebi’s plan to double the minimum subscription amount. The Sensex and Nifty indices have increased by about 4.5 times since Sebi’s initial structure was implemented more than 14 years ago.

    Further Suggestions Made by Sebi

    Additionally, Sebi recommended that the “draw of lot” allocation method, which is employed for retail investors in mainboard IPOs, be applied to SME IPOs as well. In order to give smaller investors a greater chance of receiving allocations in the event of oversubscription, it was also suggested to divide the non-institutional investor group into two subcategories according to application size.

    The introduction of an obligatory monitoring agency for initial public offerings (IPOs) if the issue exceeds INR 20 crore is one of the paper’s main recommendations. By certifying the use of revenues, these organisations would make sure that money is spent for the reasons specified in the offer contract. A statutory auditor’s certificate would be necessary to verify the use of the proceeds for smaller initial public offerings (IPOs) that fall below this threshold.

    In an effort to tighten qualifying requirements, Sebi suggested that businesses looking to list must have made at least INR 3 crore in operating profit (profits before interest and taxes) in two of the previous three fiscal years. For its issued capital and proposed new shares, it also recommended requiring that shares issued in the IPO have a face value of INR 10 each.

    Additionally, the capital market regulator suggested that SME-listed businesses be subject to the related-party transaction (RPT) standards found in Sebi’s Listing Obligations and Disclosure Requirements Regulations (LODR). Companies with less than INR 10 crore in paid-up capital and less than INR 25 crore in net worth are an exception.

    RBI to Act Against Banks Failing KYC and Customer Care Standards
    The RBI plans to take action against banks that fail to meet KYC and customer care standards, ensuring better compliance and customer service.
    StartupTalkyNitin Konde

  • The RBI will Take Action Against Banks That are not Meeting KYC and Customer Care Standards

    Swaminathan J, the deputy governor of the RBI, has urged banks to adhere to KYC regulations with “precision and empathy,” failing which the central bank will take regulatory action against them. Speaking on 18 November to a Conference of Directors of Private Sector Banks, the Deputy Governor also voiced worry that the Internal Ombudsman system and other customer grievance processes are frequently viewed as formalities rather than as strong, useful resources.

    According to him, the Internal Ombudsman system should be more than just words on paper; it should function with the zeal and dedication required to settle disputes quickly and fairly. He suggested that bank boards should strive to create customer-focused institutions where all people, regardless of age, background, or income, feel appreciated and respected.

    Focusing on Customer Centric Governance

    Every policy, procedure, and point of contact with services should demonstrate customer-centric governance. He added that this is especially true when it comes to serving banks’ clients properly and openly.

    “We are putting a lot of effort into improving customers’ trust in the system in this area, as I have stated previously, and we won’t think twice about taking action if a supervisory intervention is deemed required,” Swaminathan stated.

    Additionally, the Deputy Governor urged bank board members, especially the chair of the Customer Service Committee, to make sure that KYC regulations are adhered to with accuracy and compassion. According to him, the Reserve Bank will not think twice about pursuing regulatory or supervisory measures against organisations that do not promptly and thoughtfully resolve these issues.

    He added that although traditional governance duties like risk management and financial supervision would always be of utmost importance, boards must embrace technology, spearhead digital changes, embrace customer centricity, and guarantee moral leadership in the future.

    AI-Enabled System to Prevent Financial Fraud

    The RBI apparently sought to create an AI-enabled system earlier this year to notify people of financial wrongdoing in real time. Additionally, the regulator has requested banks and fintechs to let persons with disabilities (PwDs) use their point of sale (PoS) devices and other payment solutions. Following the announcement of the “Accessibility Standards and Guidelines for the Banking Sector” earlier this year by the finance ministry, the adjustments have been made.

    The latest move is consistent with the RBI’s effort to increase the fintech industry’s accessibility for India’s general public. For example, the central bank said earlier this year that it will soon introduce a platform to provide small and rural enterprises with financing. The “Unified Lending Interface” platform will serve a wide range of unmet lending needs, especially for MSME and agricultural borrowers. In an effort to boost UPI use even more, the central bank raised the transaction limit for UPI123Pay and UPI Lite earlier this week.

    RBI to Launch AI-Driven Real-Time Cybercrime Detection System
    RBI to implement AI-powered, real-time technology to detect and prevent cybercrime, enhancing digital security across India’s financial ecosystem.
    StartupTalkyNitin Konde

  • Unicommerce Fuels Sugar Cosmetics’ E-commerce and Retail Operations

    The operations of Sugar Cosmetics, a high-end beauty and personal care business, are being strengthened by Unicommerce, one of India’s top e-commerce enablement SaaS platforms. Unicommerce is improving the brand’s retail and e-commerce operations by unifying its entire technological stack, guaranteeing a smooth consumer experience across digital and physical touchpoints.

    Sugar Cosmetics has been using Unicommerce’s technology, such as its warehouse management and multi-channel order management systems, to optimise its e-commerce operations for over five years. The company has been able to effectively scale and manage its online sales because of this long-term cooperation, which has improved client happiness and made transactions easier.

    Entering the Real Retail Market

    In addition to maintaining a strong online presence, Sugar Cosmetics is expanding its network of physical locations throughout India. The business will be able to provide a ship-from-store service, guaranteeing quicker delivery and more convenience for clients, by connecting all of its stores and warehouses onto Unicommerce’s centralised platform.

    In order to expand its operations to include store fulfillment, Sugar Cosmetics recently added Unicommerce’s omnichannel retail management system. With the help of this new feature, the company will be able to provide customers with a uniform and cohesive shopping experience across all channels, including online and physical retail touchpoints.

    According to recent data from Unicommerce, the amount of beauty product orders increased significantly during this year’s Diwali sales, rising by 100% over the previous year. Growing consumer interest in beauty goods is reflected in this trend, which presents Sugar Cosmetics with a chance to bolster its online and offline presence.

    Sugar Cosmetics is able to move orders between locations and optimise its inventory management through the integration of its stores and warehouses. In addition to exposing a greater variety of inventory, this also speeds up service, giving clients access to a greater assortment of products and quicker fulfillment.

    Improving User Satisfaction

    Additionally, Unicommerce’s technology will simplify the returns procedure, guaranteeing clients a hassle-free return experience. In addition to generating more chances for cross-selling and upselling, this optimisation helps to create a more comprehensive and seamless brand experience. As of Q2 2025, Unicommerce has over 3550 customers, including D2C brands, retail and e-commerce businesses, and logistics providers. The company has managed 8800+ warehouses and 3150+ omni-enabled stores across regions, achieving an annual transaction run rate of 930+ million order items with 260+ technology and partner integrations.

    “In today’s rapidly changing market, it has become imperative to have omnichannel capabilities to offer excellent customer satisfaction,” stated Jasmin Gohil, Chief Technology Officer of Sugar Cosmetics, in reference to the company’s omnichannel vision and relationship with Unicommerce. As a brand that prioritises technology, Unicommerce’s technology has produced outstanding outcomes over the course of Sugar Cosmetics’ long-term collaboration. Brand will be able to better serve its clients and improve their online and physical purchasing experiences thanks to its omnichannel capabilities.

    Flipkart’s Big Billion Days Drives Walmart’s Q3 International Sales Growth
    Flipkart’s Big Billion Days event significantly boosted Walmart’s Q3 international sales, showcasing the growing impact of e-commerce in India.
    StartupTalkyNitin Konde

  • The ‘Big Billion Days’ on Flipkart Boosts Walmart’s international Q3 Sales Figure

    American retail giant Walmart said on 19 November that its third-quarter foreign sales were boosted by Flipkart’s ‘Big Billion Days’ sales event in India. Walmart, which uses a fiscal year that runs from February to January, recorded sales of $31.5 billion from its overseas division, representing an increase of 12.4% in constant currency.

    According to Walmart’s earnings announcement, the timing of Flipkart’s The Big Billion Days (BBD) event helped growth in Q3 and will have an effect on growth in Q4. Walmart International, which has operations in 18 countries outside of the US, including India, reported that Flipkart, Walmex (Mexico), and China were the top three nations in terms of sales growth.

    Details of Q3 Sales’ Growth

    Walmart International stated that marketplace and store-fulfilled pickup and delivery were the main drivers of the 43% increase in e-commerce sales in the third quarter. Furthermore, it stated that Flipkart spearheaded the 50% growth in Walmart International’s advertising division. For the 2024 festive season, Flipkart’s Big Billion Days sales event began on September 26 and ran through October 6.

    However, Walmart also stated that the scheduling change of Flipkart’s The Big Billion Days (BBD) sales event, which was held earlier, “partially offset” its overall gross profit. The Flipkart Big Billion Days sale in 2023 ended on October 8 and ran through October 15.

    Gross Profit Rate and Overall Performance of the Company

    Compared to the same period last year, the company’s gross profit rate increased to 24.2% for the quarter. Walmart said that the schedule change of Flipkart’s BBD sales event largely negated the increase. In the meantime, the shift in BBD scheduling caused Walmart International’s gross profit rate to drop by 85 basis points. Growth in Q3 benefited from Flipkart’s BBD event timing, while growth in Q4 will be impacted. 

    Flipkart reported last month that it received 7.2 billion visitors during this year’s festive season. It further stated that over the festive season, vendors saw a 40–50% YoY increase. In the third quarter, Walmart’s operating income was $6.7 billion. This was a 14% decrease from the $7.9 billion in the previous quarter, but an 8% gain over the $6.2 billion in the previous year. Flipkart is currently trying to reduce its losses and strengthen its top line. In the fiscal year 2023-24 (FY24), Flipkart Internet, the company’s marketplace division, reported a 41% YoY decrease in its net loss to INR 2,358 Cr. Over the course of the year, its operating revenue increased by 21% to INR 17,907.3 Cr.

    In 2018, Walmart paid $16 billion to acquire a 77% controlling stake in Flipkart. After that, it increased its ownership and currently holds more than 80% of the largest e-commerce company with its headquarters in Bengaluru.

    Amazon India Relocates HQ to Bengaluru in Cost-Saving Move
    Amazon India is relocating its corporate headquarters to Bengaluru as part of cost-cutting measures, reinforcing the city’s status as a tech hub.
    StartupTalkyNitin Konde

  • By December 15, Trai will Finalise the Suggested Satcom Spectrum Allocation Rule

    According to Anil Kumar Lahoti, chairman of the Telecom Regulatory Authority of India (Trai), the organisation is expected to make its recommendations about spectrum assignment and satcom service price by December. Trai has examined all of the comments, rebuttals, and submissions from the industry following the open house discussion. After then, it will take us two months to arrive. Thus, Lahoti informed the media that at some point in December, Trai will be in a position to make its recommendations.

    Additionally, he stated that before developing the suggestions, TRAI will consult the International Telecommunication Union’s (ITU) regulations, worldwide best practices, and stakeholder inputs. This occurs weeks after representatives of terrestrial and non-terrestrial network providers attended an open house discussion on satcom spectrum allotment hosted by TRAI.

    Tug of War Between National and International Players

    There were heated exchanges during the event as telcos like Reliance Jio and Bharti Airtel demanded that satcom spectrum be distributed through an auction to guarantee a “level playing field,” while Jeff Bezos’s Amazon Project Kuiper and Elon Musk’s Starlink made the case for administrative satcom spectrum distribution.

    This comes after Jyotiraditya Scindia, the minister of communications, stated last month that satellite service spectrum will be distributed administratively but at a “cost” that would be determined by TRAI following thorough discussions with relevant parties. Chandra Sekhar Pemmasani, the Minister of State (MoS) for communications, stated earlier this month that satcom should be viewed as an adjunct to terrestrial networks like 5G and 6G in order to close the digital gap and improve last-mile connectivity in India.

    The director of Starlink Satellite Communications, Parnil Urdhwareshe, stated during the open house that Indian consumers desire satellite broadband services and that these “intelligent consumers” are entitled to select an operator that will offer them a high-quality, reasonably priced service. He noted that Starlink’s website easily provides costs for any country and that the company takes pride in making satellite broadband accessible to those who have not yet had it.

    Consultation Paper and its Aftermath

    Notably, in September, TRAI released a consultation paper to investigate the process and cost of allocating spectrum to satcom firms. The study requested feedback on 21 topics, such as the process for calculating spectrum fees, satellite communications service frequency ranges, assignment duration, and provisions for spectrum surrender, among other things.

    In response, telecom provider Reliance Jio sent several letters to TRAI requesting that the consultation paper on satcom spectrum distribution be withdrawn. The company said that the current paper “overlooks the critical point of ensuring” a level playing field between satellite and terrestrial services.

    CCI Imposes Fine on Meta Over WhatsApp Policy Issues
    The Competition Commission of India (CCI) has fined Meta over issues related to WhatsApp’s policy, citing concerns about anti-competitive practices.
    StartupTalkyNitin Konde

  • Bengal is Developing Policies to Encourage Investment in Drones and Semicon

    According to reports, the West Bengal government is planning to implement a number of policy frameworks in developing fields of information technology (IT) at a time when other governments are launching new projects and increasing funding to support entrepreneurs. A media outlet stated in its story that in order to draw in investment in semiconductors, drones, and the global capability centre (GCC), the Bengal government will implement new laws in these areas. To complete the GCC policies, the West Bengal government’s ministries and agencies are collaborating, and the entire framework is at the very last stages.

    The semiconductor policy is, too, at its final stage. West Bengal’s IT and electronics minister, Babul Supriyo, was quoted in the newspaper as stating, “The government is making the necessary amendments to it, making it very up to date.” While speaking at the 9th Assocham-organized Tech Meet, Supriyo made his remarks.

    The Bengal Global Business Summit

    According to the news report, Supriyo added that the GCC policy is probably going to be implemented prior to the Bengal Global Business Summit (BGBS), which is set for February 5 and 6, 2025. The report went on to say that in order to draw in investment, the state administration will update its current drone policy while simultaneously looking to implement new initiatives. “I’ve met a number of young drone entrepreneurs and invited them to meet with the state administration to discuss their goals and any particular changes they would like to see. Additionally, a drone academy is being developed,” Supriyo stated.

    This growth coincides with a number of initiatives being introduced by the federal government and numerous state governments to support entrepreneurs. For example, as part of the state’s endeavour to meet environmental targets, such as net-zero emissions, the Kerala Startup Mission (KSUM) invested INR 15 Cr ($150 Mn) in energy transition-oriented investor Transition VC one month ago.

    Other States Attracting Foreign Investment in Tech Sector

    Prime Minister Narendra Modi had previously met with US President Joe Biden in September to address a number of issues, including the establishment of a semiconductor fabrication plant in Kolkata and the MQ-9B Predator drone agreement. As of June, the Karnataka government was trying to get $6.2 billion in foreign investment in technology-related fields such biotechnology, artificial intelligence (AI), semiconductors, AVGC (animation, visual effects, gaming, and comics), and healthtech.  

    In the meantime, M.K. Stalin, the chief minister of Tamil Nadu, visited the United States in September to meet with representatives of several multinational corporations, including Google, Apple, and Microsoft, and to shake hands with corporate executives regarding fresh investments and commercial expansion in the state.

    Indian Government Introduces Voluntary AI Conduct Codes for Businesses
    The Indian government is creating voluntary codes of conduct for AI businesses, focusing on ethical practices and responsible innovation in artificial intelligence.
    StartupTalkyNitin Konde

  • MakeMyTrip Plans to Purchase Happay from CRED

    On 17 November 2024, online travel agency MakeMyTrip announced that it would purchase CRED’s Happay Expense Management Platform. MakeMyTrip hopes to establish itself as the leading platform for all-inclusive business travel and cost management solutions with this acquisition. “By concentrating on innovation and a smooth user experience, we have continuously outpaced industry growth in the corporate travel sector over the past few years,” MakeMyTrip said in a statement.

    Happay, an expense management platform that simplifies corporate spending, reimbursements, and expense tracking for organisations, was founded in 2012 by Anshul Rai and Varun Rathi. In 2021, CRED purchased the company for $180 million.

    Details of the Agreement

    The Happay brand, its cost management division, and its committed staff will switch to MakeMyTrip in accordance with the terms of the agreement. The team and payments division of Happay, which has concentrated on creating a cutting-edge technological stack and business payments solutions, will stay with CRED.

    By emphasising innovation and a smooth user experience, MakeMyTrip has continuously surpassed industry growth in the business travel sector over the last four years, according to Rajesh Magow, the company’s co-founder and group CEO.

    It makes sense for MakeMyTrip to take the lead in this market by acquiring Happay’s name and spending management system. He claimed that MakeMyTrip is poised to once again raise the bar for corporate travel and cost management in India by incorporating Happay’s experience, which includes more than 900 corporate clients.

    In the following 90 days, the deal should be finalised. According to Kunal Shah, the creator of CRED, the organisation is committed to creating solutions that facilitate financial advancement. The business is putting both teams, who have developed industry-leading products and capabilities, in a position to grow in their respective fields by allowing each vertical to play to its strengths. The company is thrilled about the payments team’s chance to make B2B payments a smooth, dependable, and quickly expanding experience.

    Financial Dynamics of MakeMyTrip

    In addition to providing services including airline tickets, hotels and other lodging, vacation planning and packages, rail and bus tickets, auto rentals, and forex services, MakeMyTrip is the owner and operator of several web brands, including MakeMyTrip, Goibibo, and RedBus. In the second quarter of this fiscal year, it reported revenue of $211 million, up 24% year-over-year, and a profit of $17.9 million, up from $2 million in the same period last year.

    The company’s official financial statement claims that MakeMyTrip currently serves over 450 major corporate clients through Quest2Travel, a platform designed for large corporations, and over 59,000 corporate clients through MyBiz, a platform designed for small and medium-sized corporates.

    Ranveer Singh Buys 50% Stake in Protein Food Brand SuperYou
    Ranveer Singh has acquired a 50% stake in SuperYou, a protein food company, marking his latest entrepreneurial venture in the health and wellness industry.
    StartupTalkyNitin Konde

  • Ranveer Singh Acquires a 50% Share in the Protein Food Company SuperYou

    Ranveer Singh, a well-known Bollywood actor, has stepped outside of the movie business by establishing SuperYou, a line of protein foods and supplements that he co-founded with Nikunj Biyani. With 10 grammes of protein, 3 grammes of fibre, and no added sugar, the snack combines taste and nutrition. The pair introduced what they say is India’s first protein wafer bar.

    SuperYou, which uses fermented yeast protein technology to make protein more accessible to a variety of consumers, is supported by the venture capital firm Think9 Consumer. With four distinct flavors—chocolate, strawberry crème, choco-peanut butter, and an unexpected cheese variant—the wafer snacks are designed to appeal to Indians of all ages.

    Speaking about the partnership, Ranveer Singh stated that he is sharing a piece of his personal experience with everyone through SuperYou. He has always held the view that one’s inner strength and boundless energy originate from inside, but occasionally one needs an extra push. That push, that energy at a bar that is open to anyone, is what SuperYou is all about. The company has produced a unique product that is as entertaining and daring as it is beneficial to its customers. Singh wanted to redefine the ideal protein bar with SuperYou, so the company has given it personality, exciting flavours, and a lightness that complements any lifestyle. “Get ready, because SuperYou is here to power up your world,” he said.

    Making Protein Consumption More Equitable

    With the goal of expanding protein consumption and making it pleasurable for everyone, SuperYou aims to transform the protein landscape in India. With a five-year revenue objective of INR 500 crore, the brand announced an investment of INR 40-50 crore spread over 18-24 months. It also intends to increase the product line to include morning cereals, biscuits, and protein powders. 

    Ranveer is a force to be reckoned with; he doesn’t merely exist; he seizes every opportunity that comes his way. That’s what SuperYou is all about. For anybody who aspires to be big, bold, and vibrant, Firm wanted SuperYou to be the go-to boost, according to Nikunj Biyani. The goods are made to appeal to everybody who wants to live a healthier lifestyle, not just gym-goers.

    Hitting the Online Market

    All major delivery platforms like Amazon, Flipkart, Zepto, Blinkit, and Instamart will soon have SuperYou available on their website. Additionally, select modern trade stores like Reliance Fresh, Smart Bazaar, FreshPik, Noble Plus, Wellness Forever, Relay, Vendiman, and more across 10 cities will soon have it as well.

    Ranveer Singh‘s distinctive enthusiasm is on full display in a new advertising campaign for SuperYou, which promotes the launch and stresses the need for easy, nutritious protein sources for people of all ages. In keeping with Singh’s energetic character and dedication to exercise, the commercial highlights a new approach to protein snacking.

    PB Fintech Allots 27 Lakh Equity Shares Under ESOP Plan
    PB Fintech has allocated approximately 27 lakh equity shares under its ESOP plan, highlighting its commitment to rewarding employee contributions.
    StartupTalkyNitin Konde