StartupTalky

Tag: #news

  • Zomato Invests INR 1,500 Crore in Blinkit Amid Intensifying Quick Commerce Competition

    Zomato has invested INR 4,300 crore into Blinkit since acquiring the online grocery delivery service, formerly known as Grofers, in an all-stock deal for INR 4,477 crore in August 2022. Zomato has been investing more in Blinkit, mostly to finance its rapid growth and offset operating losses in the fiercely competitive quick commerce market, according to reports published by various media houses. A media article indicates that Blinkit’s revenues sufficiently cover its operational needs; yet, the burn rate remains elevated due to aggressive expansion and rising marketing expenditures.

    This necessitates more capital infusions to stimulate expansion. In a recent interview, Blinkit CEO Albinder Dhindsa expressed a similar perspective, stating that the majority of the company’s expenses arise from expansion efforts. Dhindsa stated that the expenses associated with expansion are inescapable, whether incurred through marketing or idle costs. Based on Blinkit’s growth trends, the company may have managed to offset its expansion expenses, but heightened marketing expenditures have impeded progress.

    Funds Pouring in Amid Severe Competition

    Blinkit’s primary competitors, Swiggy Instamart and Zepto, have been actively securing funding to broaden their operations. Swiggy secured INR 4,500 crore with its IPO in November 2024, while Zepto has accumulated almost $1.3 billion throughout many investment rounds in the past year. On February 21, Swiggy’s board approved an INR 1,000 crore investment in its supply chain division, Scootsy Logistics, which operates dark stores for Instamart.

    Swiggy’s IPO prospectus revealed plans to invest an additional INR 1,300 crore in Scootsy to further expand its dark shop network. To strengthen its market position, Blinkit is adopting an aggressive growth strategy centred on its dark store architecture. As of December 2024, the corporation operated 1,007 dark stores, surpassing its growth target of 1,000 three months in advance. Blinkit has revised their expansion aim to achieve 2,000 dark stores by December 2025 instead of December 2026. Furthermore, Blinkit has broadened its product range to encompass high-value SKUs, such as televisions, laptops, and printers, to enhance the average order value.

    Rapid Commerce Conflict

    The rapid commerce industry has evolved into a high-cash-burn sector, with companies allocating billions towards expansion and client acquisition. Industry estimates indicate that the aggregate monthly cash burn of rapid commerce entities, including new entrants, ranges between INR 1,300 and 1,500 crore—more than double in recent months.

    Despite nearing operational breakeven in Q2 FY25, Blinkit’s losses escalated in Q3 FY25, with operating losses rising to INR 103 crore from INR 8 crore in the preceding quarter. Swiggy reported a net loss of INR 799 crore, while Instamart had an adjusted EBITDA loss of INR 578 crore in Q3, compared to INR 358 crore in Q2. Zomato’s ability to continue investing in Blinkit stems from its financial stability. In November 2024, Zomato secured INR 8,500 crore in a qualified institutional placement (QIP) to enhance its balance sheet and finance its rapid commerce operations. As of December 31, 2024, Zomato possessed cash reserves amounting to INR 19,235 crore, providing adequate liquidity to support Blinkit’s expansion.

    Zomato Launches Nugget, Its AI-Powered Customer Service Platform
    Zomato launches Nugget, an AI-powered customer service platform designed to enhance user experience with faster and smarter support.
    StartupTalkyNitin Konde

  • Beyond Major AI: How India is Shaping its Distinct AI Revolution?

    IT Minister Ashwini Vaishnaw stated that India aims to develop small language models (SLMs) to address “distinct” issues, in addition to a large language model (LLM). Vaishnaw stated that the government is examining its own digital models with smaller models that can address specific, distinct issues.

    During a virtual address at the Nasscom Technology and Leadership Forum 2025, the IT minister stated that the government is concentrating on generating a substantial quantity of non-personal and anonymised datasets for the training of domestically developed fundamental artificial intelligence (AI) models. Vaishnaw also enquired whether the country can establish a robust research foundation. India has established centres of excellence (CoEs), three of which are presently operational, with an additional one allocated in the budget.

    Digital Public Infrastructure Acting as a Catalyst

    Vasihnaw emphasised that structured data derived from state-supported digital public infrastructure (DPI) will enable India to “distinguish itself” in the forthcoming months and years in the AI competition. Vaishnaw observed that the Centre is utilising AI throughout the India Stack, including services like Digi Yatra, Aadhaar, and UPI. The Minister stated that the outcomes had been exceptional. The efficacy of DPI can be amplified by factors of 10, 15, or even 100, and we incorporate AI in this process.

    This will be a significant advantage for us due to our existing foundation. In a virtual fireside chat, Vaishnaw announced that Japan has granted a patent for UPI’s “gateway system.” A distinguished media site reported that the IT minister indicated the nation intends to shift from a services-orientated economy, particularly in IT services, to a product-centric powerhouse in sectors including semiconductors, AI, and consumer electronics. He stated that India’s aspirations in AI surpass simple service delivery or application creation. India might have confined itself to being a hub for use cases and application service provision, but the nation aspires to achieve far greater ambitions.

    Government’s Future Plan in the AI Sector

    The minister stated that the Centre is pursuing a comprehensive AI strategy, which encompasses the development of indigenous fundamental models, the creation of anonymised non-personal datasets for training, the establishment of centres of excellence for AI research, and the integration of AI education into institutions. The IT minister disclosed that 25 semiconductor products will be developed at the five upcoming semiconductor units in the country, where construction is currently ongoing.

    Regarding AI governance, Vaishnaw emphasised that the Centre will maintain a regulatory approach that fosters innovation rather than hinders it. “We must address the potential harm to society and regulate it; yet, we should not allow innovation to be suppressed as has occurred in numerous other nations,” he stated.

    This follows closely behind reports indicating that the Centre has received a minimum of 67 proposals for the development of a domestic AI basic model. The government has allegedly received offers for the development of 20 LLMs from domestic AI businesses, including Sarvam AI, CoRover, and Ola’s Krutrim.

    India Working on AI Governance Regulations: FM Nirmala Sitharaman
    Finance Minister Nirmala Sitharaman confirms India is developing AI governance regulations to ensure responsible and ethical artificial intelligence use.
    StartupTalkyNitin Konde

  • A23, Games24x7, and Junglee Games sue Tamil Nadu Over New Regulations Pertaining to Real-Money Gaming

    In a case filed in the Madras High Court, skilled gaming businesses Games24x7, Junglee Games, and Head Digital Works (A23) have contested the legitimacy of the Tamil Nadu state’s latest regulations pertaining to the real-money gambling (RMG) sector, which went into effect on February 15.

    In order to prevent state authorities from taking any coercive action against them, these corporations have filed writ petitions to halt the execution of these restrictions and secure an interim injunction. Additionally, the corporations have asked the court to rule that the law is “arbitrary, void, illegal, and unconstitutional” when it comes to online skill games that are played for cash or other stakes.

    The latest setback for an industry already struggling with rising goods and services tax (GST) rates came earlier this month when Tamil Nadu announced a set of state-specific restrictions that imposed time and usage limits on RMG platforms.

    The Tamil Nadu Online Gaming Authority (TNOGA) released the rules as part of the state’s larger initiatives to control the rapidly expanding industry. The authority’s action was expected to spark another legal dispute between the state and RMG platforms, according to many media reports earlier.

    What New Rules State?

    RMG platforms are required to implement “blank hours” between midnight and 5 a.m., which result in the inability to log in during this time frame. In addition, the standards require organisations to allow users to set daily, weekly, and monthly financial limitations and forbid minors from playing real-money games. Platforms could also remind players of their playtime by displaying pop-up warning messages every 30 minutes after they have been playing for more than an hour.

    The phrase “ONLINE GAMING IS ADDICTIVE IN NATURE” should be shown on the login pages of RMG apps, along with other warnings concerning the addictive nature of these games. According to the recommendations, RMG apps should also show the fixed monetary limit and the total amount spent thus far in “reasonably bold letters” whenever players deposit money.

    Other Measures Companies Need to Maintain

    Mandatory Know Your Customer (KYC) verification at account creation is one of the additional steps. A second-layer verification using a One Time Password (OTP) issued to the phone number associated with the Aadhaar number will validate the initial login authentication, which will require KYC verification through Aadhaar.

    TNOGA has adopted a “consultative and inclusive approach in draughting regulations aimed at ensuring user protection,” according to Roland Landers, CEO of the All India Gaming Federation (AIGF), a trade association for the skill gaming sector.

    He added that certain elements, like the blackout time, can have unforeseen repercussions and might encourage consumers to utilise offshore gambling sites, which present serious concerns to consumer safety and have an effect on both national and economic security.

    To make sure the regulations achieve their goals without negatively impacting users or the sector, we are currently concentrating on resolving the implementation issues. AIGF is not currently considering a legal challenge to these regulations. Rather, we are actively collaborating with our members and the authority to support constructive engagement and efficient enforcement,” Landers stated.

    Samsung Seeks TN Govt Help as Striking Workers Disrupt Operations
    Samsung has sought assistance from the Tamil Nadu government as striking employees attempt to disrupt operations, raising concerns over production stability.
    StartupTalkyNitin Konde

  • India Is Developing AI Governance Regulations: FM Sitharaman Nirmala

    Union Finance Minister Nirmala Sitharaman said at the 6th Convocation Ceremony of the Indian Institute of Information Technology (IIIT) Kottayam on 22 February that India is not only embracing AI but is also actively draughting regulations to guarantee its efficient governance. According to her, India is not only at the forefront of the use of artificial intelligence (AI), but it is also influencing its governance through stakeholder participation. The Minister underlined the government’s efforts to boost science, technology, and innovation as well as next-generation industries like drones and space.

    Commenting on this development, Rashmi Kulkarni, Co-Founder and Director- IndoAI Technologies Pvt. Ltd. stated, “Developing AI governance regulation in India is taking a step forward for responsible AI development. Defining a regulatory framework is essential for ensuring AI systems are transparent, secure and unbiased. We know now AI is going deeper into important sectors like authentication using face recognition, security and automation, well defined frameworks will be a plus to give clarity on the data privacy and compliance requirements. Finance Minister has taken the opportunity to set global standards by crafting AI regulations that will definitely encourage collaboration between policy makers and industry experts. To build trust in AI, a future proof framework of AI regulations will be the key and which will drive responsible AI development by the experts.”

    Echoing similar sentiments, Amit Chandel, Co-Founder and Chief Technology Officer, Olyv, told, “India is taking significant steps towards creating regulations for artificial intelligence (AI) governance, as envisioned by Finance Minister Nirmala Sitharaman. She emphasised the nation’s determination to not only embrace AI technologies but also their responsible application in different sectors. This move is essential for promoting innovation while protecting ethical standards. The Minister pointed out that India is at the forefront of AI adoption, with an emphasis on developing a framework that ensures transparency and accountability. She said, while highlighting the need for a structured approach to AI governance that India is formulating policies that will ensure AI is used responsibly and ethically, following the country’s national values. For tech leaders, this regulatory framework is crucial in helping to address risks involved in deploying AI, including bias and privacy.”

    Prime Minter Modi at AI Action Summit in Paris

    The Finance Minister mentioned Prime Minister Narendra Modi’s remarks at the recent AI Action Summit in Paris, which India and France co-chaired, when he discussed AI as a global issue rather than merely a domestic one. She emphasised how crucial it is that AI be moral, inclusive, and reliable. The Minister emphasised a number of important programs meant to encourage creativity and independence in India. She underlined the ‘India AI Mission,’ which was initiated with a budget of INR 10,300 crore to finance AI start-ups, create computing infrastructure, develop domestic AI skills, and attract AI talent. Furthermore, in 2023, three Centres of Excellence in Artificial Intelligence were announced, with a focus on Sustainable Cities, Healthcare, and Agriculture. This year’s budget also included a new Centre of Excellence for Education.

    Commenting on this development, Dipal Dutta, CEO – RedoQ said, “India’s decision to establish comprehensive AI governance regulations will mark a significant step in the country’s technological advancement. The country is already trying to take a leap in the AI sector with initiatives like the India AI Mission, which aims to boost the infrastructure development and set a foundation for responsible and ethical AI practices. With such initiatives, the country is ensuring that its AI ecosystem grows in a structured and sustainable manner. Prime Minisiter Modi’s recent participation in the Paris AI Summit highlights India’s commitment in engaging in global discussions on AI governance. The proactive stance will ensure that the country’s tech sector remains competitive as Western countries actively frame policies to regulate AI. Theregulatory clarity will encourage investment and allow Indian companies to scale AI-driven solutions with more confidence.”

    India’s Space and Technology Progression

    The Minister discussed India’s space technology developments, pointing out that IN-SPACe has inked more than 70 Memorandums of Understanding (MoUs) with non-governmental entities (NGEs) to facilitate space operations. In addition, she emphasised the National Green Hydrogen Mission, which was established in January 2023 with a five-year budget of INR 20,000 crore with the goal of making India a global centre for the production, use, and export of green hydrogen and its byproducts.

    Using programs like the India Semiconductor Mission (2021), the National Quantum Mission (2023), and the creation of a ‘Anusandhan’ corpus of Rs1 lakh crore for long-term funding of research in emerging fields, the Minister reaffirmed the government’s commitment to promoting research and innovation.

    She also emphasised the establishment of five National Centres of Excellence for Skilling to give young people industrial skills and the proposal for 10,000 PM Research Fellowships for technological research at IITs and IISc. India’s position in the Global Innovation Index has risen dramatically, she noted, going from 81st in 2015 to 39th in 2024. Additionally, the nation’s patent-to-GDP ratio has grown significantly, rising from 144 in 2013 to 381 in 2023.

    Furthermore, according to the World Intellectual Property Organization (WIPO) in 2023, India now ranks sixth globally in intellectual property registrations and seventh in terms of intangible asset intensity. India’s advancement towards greater innovation and independence is reflected in its increased Network Readiness Index ranking, which rose from 79th in 2019 to 49th in 2024.

    The Minister underlined that the government has gathered a lot of feedback from interested parties and is constantly developing regulations to guarantee AI gets the attention it needs. She underlined India’s proactive involvement in creating international AI regulations and confirmed the country’s leadership in AI adoption and governance.

    Meta Expands in India, Hiring AI and Engineering Talent
    Meta plans to expand in India, hiring engineers and AI talent to strengthen its presence and enhance technological innovation in the region.
    StartupTalkyNitin Konde

  • Tata Capital’s IPO Gets Board Nod, 23 Crore Shares to Be Issued

    Tata Capital, the financial services arm of the Tata Group, has received board approval to proceed with an initial public offering (IPO). The company plans to issue 23 crore new shares and allow existing shareholders to sell their stakes through an offer for sale. This move complies with the Reserve Bank of India’s mandate requiring “upper layer” non-banking financial companies (NBFCs) to list by September 2025. This IPO marks the first for the Tata Group since Tata Technologies went public in November 2023.

    Ownership and Business Details

    Tata Capital was founded in 2007 and offers different types of loans, including home and personal loans. As of March 2024, Tata Sons owns 92.8% of the company. Other Tata Group firms, select officials, external organizations, and the International Finance Corporation (IFC) hold the remaining shares.

    INR 1,504 Crore Rights Issue

    Along with the IPO, Tata Capital’s board has approved an INR 1,504 crore rights issue for existing shareholders. A rights issue allows current shareholders to buy more shares at a fixed price. This helps companies raise money without determining a market price through a public listing.

    To prevent further expansion of its shareholder base, Tata Capital has introduced a provision preventing shareholders from waiving their rights in the rights issue until the company’s shares are listed on stock exchanges.

    Market Impact

    After reports that Tata Capital secured board approval for its IPO, shares of Tata Investment Corporation surged over 10%, reaching an intraday high of INR 6,344 on the BSE. This sharp rise came after Tata Capital approved its plan to go public, showing strong investor optimism about the upcoming IPO.

    Why This Matters

    The RBI wants large NBFCs to go public to improve transparency and governance in the financial sector. Tata Capital’s decision to launch an IPO follows this guideline and strengthens its position in the market.

    While the company has not yet shared details about pricing or dates, the IPO is expected to draw strong interest. The Tata Group is a well-known group, and Tata Capital is a key player in financial services.

    In summary, Tata Capital’s IPO and INR 1,504 crore rights issue mark a big step for the company. It helps meet RBI rules and prepares Tata Capital for growth in the stock market.

    List of All the Tata-Owned Companies | Tata Group
    Tata Group of Industries is an Indian multinational conglomerate founded by Jamshedji Tata. Here’s a list of all the companies owned by Tata.
    StartupTalkyVivek Dev Jacob

  • PhonePe, Owned by Walmart, Getting Ready for its IPO in India

    With ambitions to list on Indian stock exchanges, fintech business PhonePe said on 20 February that it has started preparing for the start of its initial public offering (IPO). According to a press release from PhonePe, the company, which will mark its tenth anniversary this year, provides cutting-edge financial services and technological solutions to hundreds of millions of users. Having been established in India and being a pioneer in the country’s fintech sector, PhonePe has long hoped to go public, the statement further stated. After moving from Singapore to India in December 2022, PhonePe created a distinct corporate structure and made all of its new non-payment companies fully owned subsidiaries.

    Why it is the Right Time to Go Public?

    The release stated that now is a good time to be ready for a public offering because of PhonePe‘s robust top-line and bottom-line growth throughout its varied business portfolio, as reported in its FY23-24 annual report. Its revenue surpassed INR 5,000 crore in FY 23–24, increasing 74% year over year and making adjusted PAT positive (PAT less expenses for Employee Stock Options, or ESOP). In contrast to the INR 738 crore loss for FY 22–23, the group recorded an adjusted PAT of INR 197 crore for FY 23–24. Additionally, the standalone payments company reported an adjusted PAT of INR 710 for FY23–24, as opposed to a loss of INR 194 crore for FY22–23. PhonePe is licensed to operate a wide range of operations, including stock broking, insurance broking, prepaid instruments, and payment aggregators.

    Investors of PhonePe

    The company’s 2024 annual report states that prominent investors have contributed INR 18,000 crore to PhonePe. According to PhonePe’s annual report, the company’s roster of investors includes some of the most recognisable strategic investors, sovereign funds, and private equity investors worldwide, led by Walmart Inc., its largest shareholder. August 2016 saw the release of the PhonePe digital payments app. By January 2025, PhonePe boasted a network of over 4 crore merchants accepting digital payments and over 59 crore lifetime registered users. Additionally, PhonePe handles more than 31 crore transactions every day, with a total payment value (TPV) of more than INR 145 lakh crore annually.

    Due to a robust IPO market and a resurgence of investor interest in tech equities, a number of technology businesses intend to go public in 2025. Lenskart, an eyeglasses startup, has contacted investment banks to present for the mandate for its possible initial public offering (IPO), which may raise $1 billion. Groww, a stock broker, had selected five investment banks for a $1 billion initial public offering.

    In the near future, startups like SoftBank-backed OfBusiness, contract maker Zetwek, and financial unicorn Pine Labs hope to raise $1 billion through initial public offerings (IPOs). Up to 25 firms hope to debut on the public market in 2025. This comprises companies that aim for $500 million initial public offerings (IPOs), such as edtech company PhysicsWallah, AI unicorn Fractal, construction materials portal Infra.market, and leader in rapid commerce Zepto.

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  • MongoDB acquires Voyage AI to Power Trustworthy AI Applications

    It’s clear that AI will reshape industries, companies, and roles. AI-powered applications tackle challenges traditional software cannot—but hallucinations are holding enterprises back from scaling AI. The issue isn’t just complexity—it’s trust. AI models are probabilistic, so their outputs can be unpredictable. Hallucinations in chatbots and autonomous agents occur when models lack sufficient context.

    Dev Ittycheria, President and CEO, MongoDB said- We are excited to announce that Voyage AI—a leader in AI-powered retrieval—has been acquired by MongoDB. This acquisition brings state-of-the-art embedding and reranking models to MongoDB, empowering you to build applications that deliver accurate, relevant, and trustworthy results at scale. AI is only as good as the data it retrieves.

    Founded by researchers from Stanford, MIT, UC Berkeley, and Princeton, Voyage AI is trusted by innovators like Anthropic, LangChain, Harvey, and Replit. At MongoDB, we believe powerful applications require a flexible, scalable, and intelligent data foundation. By integrating Voyage AI’s capabilities into MongoDB Atlas, we’re redefining the database for the AI era—combining market-leading technology with intelligent retrieval to drive real business impact.

  • Nutrify Today Launches Dealsphere, Bringing Instant Commerce to the Nutraceuticals Industry

    Bangalore, February 24, 2025: Nutrify Today, a pioneer in AI-driven nutraceutical innovation, has introduced Dealsphere, a groundbreaking platform that transforms how businesses discover, license, and commercialise science-backed nutrition products.

    Dealsphere accelerates the traditionally slow and expensive process of product ideation and licensing, enabling companies to launch new nutraceutical products in a matter of days, a significant reduction from the years it typically takes. This innovation builds on Nutrify Today’s 2023 success with the world’s first precision AI for nutraceuticals, which reduced product development time from 1.5 years to nine months.

    For pharmaceutical and nutraceutical companies, securing innovative, scientifically proven formulas has traditionally been a long and costly process involving extensive negotiations and research. Dealsphere eliminates these barriers, offering an Amazon-like experience for licensing high-science, responsible nutrition products, thereby simplifying and streamlining the process.

    With Dealsphere, companies can now browse pre-approved, science-backed formulations, select a formula that aligns with their brand and budget, and launch new products in days with full regulatory compliance.

    Dealsphere will be officially unveiled at the Nutrify C-Suite Sumflex event. Ahead of the launch, NutrifyGenie AI introduced Multimillion-Dollar Playbook, a book featuring the first 100 commercially viable formulas across all three grades. The book’s soft launch on Amazon India saw it sell out within 30 minutes, a testament to the strong industry demand for fast, validated nutraceutical innovations and the confidence in NutrifyGenie AI’s capabilities.

    Sudarshan Jain, Secretary General of the Indian Pharmaceutical Alliance, and Dr Ajay Sood, Principal Scientific Advisor to the Government of India, attended the Mumbai and Delhi launch events, underscoring the platform’s significance in the industry.

    “With Dealsphere, we are eliminating inefficiencies and accelerating commercialisation in the nutraceutical space. Companies can now instantly access scientifically validated, market-ready formulations, driving growth while maintaining scientific integrity and compliance,” said Amit Srivastava, Chief Catalyst and founder of Nutrify Today.

    Dealsphere functions as an on-demand marketplace for nutraceutical companies, giving them access to ready-to-commercialize formulas backed by scientific validation, regulatory approvals, and fully mapped supply chains. Businesses can search for formulas by health claims, targeted conditions, and budget, choosing from three product tiers:

    • Grade 1: Fully developed products with custom clinical studies, stability data, scientific dossiers, and regulatory approvals—ready for commercialisation in just 15-30 days.
    • Grade 2: Products with third-party clinical study data, regulatory clearance, and a mapped supply chain for instant launch at a lower budget.
    • Grade 3: Pre-validated product ideas with scientific backing and a mapped supply chain, enabling companies with smaller budgets to leverage NutrifyGenie AI-audited suppliers or their own network.

    Instant commerce, widely known in the grocery sector, is now set to redefine the nutraceutical industry. Dealsphere is bridging the gap between innovation and market readiness by enabling businesses to commercialise responsible nutrition products rapidly.

    As NutrifyGenie AI and Nutrify Today continue to push the boundaries of AI-driven product innovation, Dealsphere is set to become the preferred platform for businesses looking to commercialise high-science nutrition with speed and precision.

  • Rajasi Media Is Building A Medical Writers Force Transforming The Medical And Pharma Industries

    Top pharma companies must ensure reliable and trustworthy healthcare information. To do that, Rajasi Media is becoming the most dependable helping hand for top brands.

    New Delhi [India], February 24: In the ever-evolving and fast-paced digital world, people can have access to almost everything and anything, including misinformation. This has emerged as a growing challenge in the digital era, where articles, blogs, etc., have been published with misleading or inauthentic information, which has influenced the minds of readers in a negative way. When it comes to searching for medical and pharma-related topics and blogs on Google, people often easily trust the information they gain online, knowing little about whether it is true or not. This has made authentic medical and pharma content writing more critical than ever. The industry needs knowledgeable medical writers to pave the way for genuine information to be spread online.

    Rated as one of the Top content-writing companies in India, Rajasi Media, founded by Saraswat Brahmin Jigar Joshi, widely known as Jigar Saraswat, has been working in the right direction and inspiring others as well to serve readers with authentic medical and pharma blogs and articles.

    Healthcare and pharmaceutical companies and wellness brands must recognise the importance of publishing genuine, research-based, and informative blogs to educate their audience, much like Rajasi Media has been doing with a team of experienced and expert medical writers. Companies need to focus on creating medical and pharmaceutical content that is not only engaging but also factually correct and aligned with the latest scientific research.

    Misleading or inaccurate medical content can have severe consequences. False information about medications, treatments, or health conditions can lead to poor decision-making by readers, worsening health issues, or even dangerous self-medication. Authentic medical blogs ensure readers receive fact-based, scientifically validated knowledge that helps them make informed health decisions.

    Healthcare and pharma companies can thrive on trust and credibility. A company that regularly publishes well-researched, authentic medical blogs can establish itself as a reliable source of information. This benefits the ones reading the blogs/articles and strengthens the company’s brand reputation, setting it apart from competitors relying on misleading or superficial content.

    Patients today seek online medical information before consulting healthcare providers. Hence, it becomes pivotal to provide them with accurate, comprehensive and well-structured medical blogs that help bridge the gap between professional healthcare advice and general public understanding.

    Search engines prioritise content that has value, is original and authentic, and is well-researched and relevant. Well-crafted and genuine medical blogs can help companies rank higher on search engine result pages, increasing website traffic and audience engagement. However, only expert medical writers like the ones at Rajasi Media who have the knowledge and ability to deliver genuine work in any quantity promptly can create content that can meet SEO and medical accuracy requirements.

    Writing in the medical and pharma domains isn’t similar to writing general content. It requires:

    • A deep understanding of medical guidelines and regulatory standards.
    • Profound knowledge of medical terms, concepts, and healthcare trends.
    • The ability to present complex scientific data in an easy-to-understand manner.

    “In healthcare and pharma, accuracy is not optional – it is essential. Every blog we create is backed by the knowledge and expertise of medical writers and the scientific research they do to ensure readers receive valuable and authentic insights,” highlights Jigar Saraswat.

    In an industry where misinformation can have real-life consequences, well-researched, authentic, and expertly written blogs can be game-changers, leading to a healthier, more informed society.

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  • To Break into the Personal Insurance Market, Plum will Invest $6 Million Over the Next 2 years

    With a goal of 10 million lives covered by 2025, insurtech platform Plum has announced that it will invest $6 million over the course of the next 24 months to enter the personal insurance market. Atul Mishra has been selected to lead the sector.

    Plum said in the news release that the firm wants to make it easier and more accessible for people to get health insurance. Plum is now implementing its technology-driven, customer-first strategy to satisfy the increasing demand in the personal insurance market, having previously managed more than $120 million in premiums through its corporate health insurance business. Given the significant gap in health insurance coverage in India and its corporate insurance business with companies like Tata, Twilio, and Zomato, Plum views this as a chance to close the gap between Indians without proper coverage and employer-sponsored insurance.

    Plum Sees Strong Potential in this Domain

    With more than 400 million Indians now lacking proper coverage, Plum’s co-founder and CEO, Abhishek Poddar, stated that the company sees a rare chance to close the gap and offer more transparent, accessible, and reasonably priced solutions. Beyond merely marketing insurance, the company’s goals are to enhance health outcomes, lower hospitalisation rates, and eventually make health care affordable for all.

    Poddar went on to say that the business has conducted a pilot study with its current clientele. Nearly 4 to 5% of Plum’s user base has taken out personal insurance in the first few months of the platform’s introduction. Although opening it up to members outside of Plum is eventually planned, the company is probably a few months away from doing so, most likely this year.

    Plum Operations Till Now

    According to Plum, which was co-founded in 2019 by Abhishek Poddar and Saurabh Arora, its corporate health insurance business has processed over $120 million in premiums. It now seeks to provide people with the same technology-driven approach. Plum will incorporate personal insurance into its current mobile platform, which provides wellness initiatives, telehealth services, and claims support to over 1 lakh active customers. Supported by investors such as Tiger Global and Peak XV Partners, the company anticipates processing more than one lakh personal insurance claims this fiscal year. Plum is one of many Indian fintech and insurtech companies that are placing significant bets on personal finance solutions. These consist of InsuranceDekho, GoDigit, and PB Fintech.

    In contrast to the industry norm of four to five hours, Plum’s AI-powered platform has achieved a 95% customer retention rate, a Net Promoter Score (NPS) above 70, and an average cashless claim settlement time of under 30 minutes. Plum’s growth is in line with India’s growing need for transparent, reasonably priced health insurance, as the personal insurance market is expanding at an annual rate of 18%.

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