Since day one, Apple Intelligence has been behind schedule. Apple unveiled Apple Intelligence and showcased a number of AI-powered capabilities that were intended to be incorporated into the iPhone 16 series and other upcoming Apple products at WWDC 2024, which took place in June. The demonstration mostly focused on the more sophisticated and talkative Siri. Prior to Apple missing the deadline, it was said that this Siri update will be included in the iOS 18.4 update. It forced it farther into an unknowable future. For a long time, though, the business continued to run advertisements for the same thing. Feeling defrauded, the corporation is facing a fresh lawsuit for deceptively promoting and postponing the Apple Intelligence features. The case, which was filed on March 19 in the US District Court in San Jose, aims to compensate consumers who bought iPhones and other devices that were touted as supporting Apple Intelligence and obtain class-action status. The complainants contend that the promised functionality has not been delivered to these device users.
Apple Misleading the Customers: Lawsuit Stated
According to the lawsuit, Apple deceived customers by exhibiting Siri functions in ads that weren’t real. The case claims that Apple purposefully raised expectations that these cutting-edge features would be available from the iPhone’s introduction, creating a great deal of excitement and leading millions of people to upgrade needlessly. Apple ran the advertisements for several months before confirming that the Siri features would not be available until the following year. After promoting the features even though it knew they wouldn’t be available in time, it finally took them down. Apple is currently being accused of purposefully promoting features that did not exist. According to the plaintiffs’ lawyers’ complaint, Apple’s commercials “cultivated” a clear and reasonable consumer expectation that these revolutionary features would be accessible when the iPhone was released. The devices misled customers regarding the true usefulness and performance of Apple Intelligence by providing a severely condensed or nonexistent version of it, in contrast to the defendant’s boasts of sophisticated AI capabilities.
Internal Issues Hitting the Performance of Brand Apple
It was believed that Tim Cook, the CEO, was dissatisfied with the development of Siri, which is powered by Apple Intelligence, before this litigation ever got underway. A media story claims that Tim Cook, the CEO of Apple, no longer believes that John Giannandrea, the head of AI, can effectively lead product development. Consequently, the Siri team is now led by Mike Rockwell, the vision products group’s current vice president and the man behind Apple Vision Pro.
Due to Siri’s inability to compete with today’s sophisticated AI, Apple was forced to integrate ChatGPT and other third-party AI services into its software in order to meet customer expectations and keep up with the rapid advancement of AI. According to earlier rumours, the much-anticipated Siri update—which was supposed to offer a more conversational experience akin to ChatGPT—has been postponed and will not now debut in June as scheduled. Employees at Apple’s AI section now think that this improved Siri won’t be accessible until at least iOS 20, which means that a release before 2027 is doubtful.
With the launch of its New-Scale Security Operations Platform in the UK, Exabeam, the industry leader in intelligence and automation for security operations, has made it the tenth region in which its cloud-native security information and event management (SIEM) solution satisfies in-country data residency requirements. The New-Scale Platform cloud is now available in the UK, Germany, and Switzerland thanks to this expansion, which is based on Google Cloud and gives businesses access to best-in-class analytics, security intelligence, and automation to keep ahead of changing threats. With more than ten years of experience incorporating machine learning (ML) and artificial intelligence (AI) into security systems, Exabeam produces tangible outcomes quickly that surpass industry hype.
What New-Scale Platform Offers?
The New-Scale Platform, which is based on Google Cloud’s safe, scalable infrastructure, gives security teams the tools they need to streamline security operations and speed up response times through automated investigations, behavioural analytics, and AI-driven threat identification. Exabeam prioritises client experience, automated efficiency, and AI-powered security operations that have a noticeable impact, in contrast to many vendors who overburden the market with marketing language. Extending the Exabeam cloud footprint into the UK, according to UKI Vice President Kev Eley, provides security teams with the local data residency they want without compromising automation, performance, or scale. AI-driven security intelligence is now fully available to UK organisations, enabling them to improve compliance, expedite investigations, and identify threats more quickly.
The Expansion Aligns with UK’s AI Opportunities Action Plan
By highlighting cybersecurity as a key component of AI adoption across industries, the UK’s AI Opportunities Action Plan is directly supported by the New-Scale Platform’s expansion. Securing AI-driven innovation is crucial as the UK government cultivates an ecosystem powered by AI, which is propelling improvements in manufacturing, healthcare, education, financial services, and government operations. Exabeam enables UK businesses and public sector organisations to safeguard sensitive data, lower risk, and uphold compliance while utilising AI to boost productivity, efficiency, and service delivery by facilitating quicker threat detection, investigation, and response (TDIR).
Ian Thomas, CEO of Sapphire, shared his thoughts on the launch, saying that traditional security systems aren’t keeping up with the unprecedented rate at which cyberthreats are growing. By providing AI-powered automation, the Exabeam New-Scale Platform transforms the game and lets security teams avoid playing catch-up with attackers. For organisations that require quicker and more intelligent threat detection, the fact that it is now accessible in the UK is a major plus.
New Delhi [India], March 20: Growth hacking is digital marketing’s way, or you can say a defense mechanism against expensive marketing strategies to attain growth quickly. Not every brand has the time and resources to wait to gain visibility or a respite from the competition.
You can understand it as a concept with an easy example. You must have noticed an influencer with a significant number of followers promoting brands. This is a perfect example of growth hacking as with one story or post your brand reaches millions.
It is also having a significant trust factor involved as it is being promoted by an influencer one loves. So, all you have to do is pay a nominal amount to get that much-desired push.
Brands that are not willing to invest in influencers are taking up the responsibility themselves with the help of AI. Artificial intelligence can be a great growth hacking partner by automating, optimizing, and personalizing marketing strategies.
Role of AI In Growth Hacking
Using AI in growth hacking gives you the power in your hands to understand the authority of your business. It helps predict trends, run ads, and campaigns, and even write great pieces of content. You get a personalized insight into what your consumers want and guides you with statistically backed insights.
You can have a look for yourself by assessing the various best-known AI marketing tools. It will give you a picture of how it can elevate your business and inurn help you reach that number in a limited time.
Essential AI Tools For Growth Hacking
Marketing is a dynamic concept, so it is only fair to have dedicated tools for each set of operations. You do not want to write a great piece of content and have no dedicated channel to showcase it, and vice versa.
AI For Marketing & Automation
Thankfully, we have AI solutions now that help in various marketing efforts by streamlining and automating them. This AI-powered growth strategy can suggest products, analyze user behaviors, predict trends, and do way more than intended.
HubSpot AI
HubSpot is all about actionable insights. If you are thinking about a tool that has a dedicated assistant to help you with productivity and growth, this is the one for you. Its dedicated assistant Breeze and its counterparts are equipped to create content as per your brand’s voice. Not only that, it can analyze data for social media, research your demographic, and even interact with site visitors. It is an all-in-one tool to automate all your marketing tasks.
Marketo Engage
With Marketo Engage, you get a hub to curate various marketing campaigns and execute them. It is basically an omnichannel campaign management platform that helps with multiple campaigns and ensures seamless customer engagement. From email automation to lead nurturing and analytics, it streamlines marketing efforts while keeping in mind the need for personalization.
Drift (Salesloft)
Drift takes pride in its conversion capabilities. The tool is known to come up with brand-specific conversion solutions for you to accelerate your growth easily. With AI-powered chatbots, real-time engagement, and personalized messaging, the tool relies on the power of personalization. It helps capture and nurture leads effortlessly, driving higher conversions and customer satisfaction.
AI For Content & SEO
It is not enough to rely on automated messages and strategies only for building your brand. The story you weave through your content also has a deep impression on your users. Moreover, Google is currently highly specific about not allowing automated content to get the limelight.
ChatGPT
ChatGPT can do it all when it comes to your content game. If you are unable to hire writers owing to budget constraints, you can generate any form of content with the help of ChatGPT. All you have to do is feed it a prompt and instruct it to write a form of content for you. Apart from impeccable research, it can generate outlines and add a creative flair to your work too.
Humanize AI
Google hates AI-generated content and not following its protocol can even blacklist you. But before you think that using ChatGPT to generate content is then a bad idea, you are wrong. Presenting Humanize AI, which is like a magic filter for all your AI-written content. It takes any machine-generated content, regardless of its format, and makes it more human-like. With one click, you can make your machine-generated writing have more human nuances and the ability to bypass any detectors.
Surfer SEO
The process of content creation is not only limited to writing, and SEO is a critical part of it too. Without search engine optimization, there is no visibility and in turn, no new conversions for your business. Surfer is one such SEO tool that helps you solve this problem. It helps you optimize your article by analyzing top-ranking content, providing keyword suggestions, and offering real-time recommendations to improve structure, readability, and search performance.
AI for Lead Generation & Sales
AI in lead generation is nothing but improved targeting and better customer engagement. It automates the process and helps you find the right leads.
Seventh Sense
Seventh Sense is a smart AI tool that helps you with your inbox and make the most out of your email campaigns. It uses AI to personalize outreach, helping you avoid spam filters and connect with your audience more effectively. The tool helps boost your reach and engagement without any clutter.
Seamless AI
Get undisputed lead generation in one integrated platform with the help of Seamless AI. Get unbeatable lead generation in one seamless platform with the help of Seamless AI. It finds and verifies the best prospects in real time, so you can connect with the right people faster and close more deals with less effort. The tool promises a database of over 414 million phone numbers verified worldwide for accurate and reliable connections.
Customers. AI
With Customers.AI, you can reveal the identity of any visitor and help it convert to a potential lead or even conversion. It is capable of engaging customers over cross-marketing channels, boosting revenue with targeted flows, and restoring customer connections. It can even send personalized postcards to keep their interest intact.
AI For Data & Analytics
You can also rely on AI to help you with actionable insights and seamless data processing. AI in data analytics helps with making better business decisions by predicting trends and optimizing performance.
Google Analytics 4
From the house of Google, this is ideal for a business who is venturing into the concept of customer data and performance analysis. It provides deep insights, tracks user behavior, and helps optimize marketing strategies, making data-driven decision-making easier and more effective.
MonkeyLearn
MonkeyLearn channelise your data systematically without the need for you to understand the intricacies of coding. With its AI-powered tools, you can sort, tag, and understand data in seconds and have credible actionable insights to work on.
Tableau
Tableau helps you with a fun approach to your raw data. It makes data analytics interesting with the help of interactive visualizations. Not only can you spot trends but also reduce repetitive tasks easily. It helps you analyze complex data break it into simpler forms and share AI-driven insights easily.
AI In Lead Generation & Conversion Optimization
You will be able to appreciate the use of AI in growth generation once you acknowledge its capabilities. We know that the easiest way to get more conversions is to have more leads. But, in real life, it is a stressful concept to generate leads that guarantee conversion.
AI does it better because it relies on its power of scrutiny and analysis to understand user behavior and direct them accordingly. Moreover, AI is always available to keep a watchful eye on any movement and keep a tab on them.
AI in lead generation includes a lot of major upgrades, the first one being the virtual assistants dedicated to engaging website visitors and generating leads. You also get predictive analysis and automated outreach, which helps you put your sting foot forward. The thing is, AI never misses out on an ounce of opportunity, which is why it is a great lead generator.
You will be able to convert customers comparatively easily with AI, as it offers a personalized experience to you and your users. It understands your brand’s essence and helps you put your message forward swiftly. Not only that, AI-driven testing finds the best-performing landing pages, CTAs, and designs.
Overcoming Challenges & Best Practices In AI Growth Hacking
As dreamy as this entire setup might sound, unfortunately, it has its certain setbacks too. What makes it a more complicated operation is that your entire operation is data-dependent, and one wrong insight can mess it all up. But like every other business problem, there are sustainable solutions for AI’s challenges, too.
Well, for starters, you have to be sure about the quality of your data. You also have to filter and structure your numbers for your tool to do its part.
As a business that is new to all this, setting up the AI tools can be a big headache. So you have to make sure you take baby steps start with less complicated tools and then up your game.
If you only communicate with your customers via chatbots, especially the ones with a high conversion rate, you will give out the wrong impression. There always has to be a middle ground so that you can build trust with your users easily.
Lastly, you cannot implement every measure and wait for a miracle to happen. The idea is to first recognize your weaknesses and then proceed with complex strategies accordingly.
Conclusion
The concept of growth hacking feels like a savior, undoubtedly. But, what most businesses fail to understand is that it is a time-consuming process. No brand can ever expect a particular strategy to bring them the required numbers in just one go. You have to be smart here and invest your time and effort in not speculation, but in identifying your misses.
As you plan your growth hacking strategies with AI it is essential for you to understand the capabilities of your preferred tools too. The key lies in continuous testing, learning, and refining your approach based on data-driven insights. AI can accelerate the process, but its true power comes when combined with human creativity and strategic thinking.
Siddhartha Mohanty, CEO, LIC told a prominent media outlet on 18 March that Life Insurance Corporation of India (LIC) is planning to enter the health insurance market and that negotiations to purchase a health insurer are nearing completion. In order to make a major entry into the expanding health insurance industry, LIC plans to complete and announce the acquisition by March 31. Mohanty explained that LIC will not own the majority of the business it buys. In order to increase its market share in the health insurance sector, LIC later in the evening explained that it is in advanced talks with a stand-alone health insurance provider to purchase a sizeable interest. Although negotiations are advanced, no legally binding agreement has yet to be struck, according to LIC. A number of conditions must be met for the deal to be finalised, including regulatory clearances, board of directors’ approval, and other required permissions.
LIC Strengthening its Portfolio
By utilising its extensive client base and distribution network, the move is anticipated to enhance LIC’s position in the insurance industry. Siddhartha Mohanty, the chairman of LIC, had already emphasised the company’s potential in the health insurance market. LIC has experience in health insurance through the sale of fixed-benefit health products, he stated in an interview last year, but lacks knowledge in general insurance fields like property and fire. Mohanty stated that although LIC’s products are fixed benefit rather than indemnity like Mediclaim, the company does have some experience in this area. In order to go into the health insurance sector, the brand is looking into both organic and inorganic prospects, including possible acquisitions.
However, the company added that there is no promise or guarantee that the agreement will be carried out or finished. It guaranteed that, where necessary, the right disclosures would be made in accordance with the relevant legislation.
The State of the Market and Economic Performance
The growth of LIC coincides with a period of volatility in the life insurance market. According to the latest data from the Life Insurance Council, new business premiums fell 12% year over year in February. LIC saw a notable 22% decrease, bringing its new business premium down to INR 15,513.95 crore. Furthermore, LIC reported a 21% drop in new business premiums, amounting to INR 43,075 crore, in its fiscal third-quarter financial report. Nonetheless, in Q3FY25, the company’s standalone earnings increased 17% year over year to INR 11,056 crore. The decision to enter the health insurance market is viewed as a calculated move to bolster LIC’s holdings, reduce market volatility concerns, and take advantage of India’s rapidly increasing need for health insurance. Due to increased medical expenses and growing healthcare awareness, the health insurance industry has become one of the fastest-growing sectors of the national insurance market.
Thiruvananthapuram(Kerala) [India], March 20: iHub Robotics, India’s pioneering humanoid robotics startup, has successfully raised INR 4.3 crore ($520K) in pre-seed funding from U.S. investors. With this fresh capital, the company is set to establish India’s largest humanoid robotics manufacturing facility in Kerala, reinforcing its vision to make India a global leader in robotics and AI-driven automation. The company also expects to create over 150 jobs in the next two years, contributing to India’s deep-tech ecosystem.
Tara Gen-1: India’s Most Advanced Semi-Humanoid Robot
iHub Robotics has already made a significant international impact, exporting its semi-humanoid robot, Tara Gen-1, to the UAE and Saudi Arabia. Tara Gen-1 is the most advanced semi-humanoid robot in India, built with cutting-edge AI and robotics technology. It is designed to operate in hospitality, healthcare, airports, railway stations, and various customer service roles, enhancing efficiency and automation in these industries.
What sets Tara Gen-1 apart is its advanced human behavior intelligence, allowing it to:
Recognize and respond to human emotions
Engage in natural conversations using AI-powered speech recognition
Adapt to different environments with real-time decision-making
Assist customers with navigation, inquiries, and personalized service
Function seamlessly in multi-language settings
Recognized by NVIDIA for Humanoid Robotics Innovation
Additionally, in January 2025, iHub Robotics became India’s first company to be officially recognized by NVIDIA and was selected for the NVIDIA Humanoid Robotics Program. This milestone validates the company’s cutting-edge work in robotics and AI, granting it access to NVIDIA’s advanced technologies, research collaborations, and global networking opportunities.
Empowering the Next Generation of AI and Robotics Talent
Beyond humanoid robotics, iHub Robotics is also committed to empowering the next generation of AI and robotics innovators. The company has launched iHub School of Learning, a platform dedicated to educating and training students in AI and robotics, with a mission to empower 100,000 students with future-ready skills in deep tech.
“This funding is a significant step toward realizing our dream of Physical AI, where intelligent robots seamlessly integrate into industries to enhance human capabilities. By setting up India’s biggest humanoid robotics manufacturing facility, we are not just building robots—we are shaping the future of AI-driven automation globally. Additionally, with our expansion, we aim to generate over 150 new jobs in the next two years, driving India’s deep-tech revolution forward,” said Athil Krishna, CEO of iHub Robotics.
With rapid advancements in AI and robotics, iHub Robotics is positioning India as a leader in humanoid robotics, creating groundbreaking solutions that will revolutionize industries worldwide.
The Financial Services Regulatory Authority (FSRA) of Abu Dhabi Global Market (ADGM) has granted the Financial Services Permission (FSP) to Yashaa Global Capital, a sports-focused venture capital fund that cricket player Shikhar Dhawan cofounded. The company can use this to open its first fund in Abu Dhabi, a major global financial hub. Originally called Da One Global Ventures, Yashaa Global Capital was established two years ago. The company is now prepared to start operations under its new name after obtaining the required licences. The company, which was founded by Dhawan, Dr Victor Tay, Arif Padaria, and Mohammed Sirajuddin, intends to raise $75 million for its first fund. It says it has already obtained commitments for the first closure and is getting ready to launch a call for funds. In order to secure participation from institutional investors for the fund’s second and third closes, it intends to mark the first close with cash from family offices and ultra-high-net-worth individuals (UHNWIs).
Investment Plans
Over the next 45 to 60 days, Yashaa Global Capital will start investing $1 million to $5 million in businesses, with a particular emphasis on Asia. Notably, Indian startups would receive 30% of the fund’s funding. The fund will make investments in startups and early-stage businesses that use data analytics, technology, and innovative fan interaction. Its focus includes media platforms that support the sports ecosystem, esports, health and wellness, and sports technology. The sports industry, which includes sports gaming, generates trillions of dollars every year. Significant equity investments have emerged in the last ten years, and it is getting more globalised and institutionalised. Notable exits have also occurred recently, and this tendency is only anticipated to increase over the ensuing ten years. The venture capital firm’s short-term goal is to invest in businesses that have a high potential for exit while also contributing significantly to their growth trajectory.
Just at the Right Time
The aforementioned development happened at the ideal moment since, according to a report by FIFS and Deloitte, India’s emerging sports technology market—which includes apps, gadgets, sensors, and more—is predicted to expand by 85% over the next four years, creating a potential of INR 49,500 Cr. Even though between 2014 and November 2022, Indian sports tech firms only raised $139 million through 29 investment agreements, the industry still has a lot of unrealised potential. For example, Sourjyendu Medda, a former cofounder of Dealshare, recently raised $1.1 million for his new sports technology company, Sports For Life (SFL). Game Theory received money last year from a number of sources, including renowned table tennis player Sharath Kamal, squash star Saurav Ghosal, and badminton coach Pullela Gopichand.
To combat growing online fraud, the National Payments Corporation of India (NPCI) plans to gradually phase out collect phone transactions for merchant payments on the Unified Payments Interface (UPI). By lowering the possibility of illegal fund withdrawals, this ruling attempts to minimise fraudulent transactions in which retailers ask for payments from clients. Through their UPI app, retailers can begin payment requests that customers confirm through a collect call transaction, commonly referred to as a pull payment. However, scammers are increasingly using this technique to trick customers into approving illegal payments by fabricating websites or businesses. In order to improve security, NPCI is concentrating on push transactions, which lower the chance of fraud by allowing users to initiate payments on their own by manually entering merchant information or scanning QR codes.
Significant Shifts in UPI Transactions as Collect Call Payments Fall
In February 2025 alone, UPI processed 16 billion transactions, 10 billion of which were merchant payments, making it the most popular digital payment mechanism in India. UPI transactions have increased by 46% in the last year, from 117.7 billion in 2023 to 172.2 billion in 2024. Notwithstanding this expansion, collect call transactions—in which retailers ask clients for money—are declining in frequency. Direct UPI connections through payment service providers are becoming more popular among big organisations and e-commerce platforms. According to industry experts, collect phone transactions currently account for fewer than 3% of all merchant payments. Peer-to-peer (P2P) transactions are less common because NPCI has already capped pull transactions at INR 2,000 per request.
Additionally, less than 3% of all UPI payments are made using these transactions, indicating a move towards safer payment systems where users start the transfer on their own. Banks are currently advocating for the reinstatement of the Merchant Discount Rate (MDR) on RuPay and UPI debit card transactions due to modifications in UPI security. To encourage the use of UPI, MDR, a nominal fee assessed to companies for handling digital payments, was previously eliminated. MDR may have an impact on small firms that presently benefit from free digital payments if it is reinstated, perhaps raising the cost of UPI transactions for them. In order to ensure the security of UPI payments, NPCI is developing new methods to check businesses as collect call transactions become outdated. The specifics of these new regulations are still being worked out, but they may force banks and payment service providers to perform more stringent background checks on companies.
India Sees a Sharp Increase in Digital Payment Fraud
Digital payment fraud has grown significantly, according to data from the Reserve Bank of India (RBI), which shows a dramatic rise in scam instances. According to a Business Standard report, 13,133 fraud instances involving cards and digital banking were registered in the first half of FY25, resulting in losses of INR 514 crore. Over 29,000 occurrences of digital banking scams occurred in FY24, and scammers stole an incredible INR 1,457 crore. By deceiving clients into approving payments for services or goods that do not exist, fraudsters frequently take advantage of pull transactions. Many smaller retailers continue to evade know-your-customer (KYC) verification, which makes fraud easier to carry out, in contrast to major online retailers like Flipkart and Amazon, which interface with regulated payment aggregators like PhonePe and Paytm.
NVIDIA Isaac GR00T N1, the first open, completely customisable foundation model for generalised humanoid reasoning and skills, is part of a portfolio of technologies introduced by NVIDIA on 18 March to accelerate the creation of humanoid robots. Other technologies include open-source physics engines like Newton, which is being developed alongside Google DeepMind and Disney Research specifically for the development of robots, and simulation frameworks and blueprints like the NVIDIA Isaac GR00T Blueprint for creating synthetic data. The GR00T N1, which is currently available, is the first of a series of fully customisable models that NVIDIA will pretrain and make available to robotics developers globally. This will hasten the transformation of industries that are facing a labour crisis that is predicted to affect over 50 million people worldwide. Nvidia CEO Jensen Huang announced in his keynote speech at GTC 2025 that the era of generalist robotics has arrived. With the Nvidia Isaac GR00T N1 and new frameworks for data collection and robot learning, robotics developers worldwide will be able to explore the next frontier in the AI era.
GR00T N1 Promotes the Humanoid Developer Community
The dual-system architecture of the GR00T N1 foundation model is based on ideas from human cognition. “System 1” is a quick-thinking action model that mimics human intuition or reactions. “System 2” is a meticulous, slow-thinking approach to decision-making. System 2 uses a vision language model to plan activities by reasoning about its surroundings and the commands it has been given. These designs are subsequently converted into precise, continuous robot motions by System 1. Both human demonstration data and a vast amount of synthetic data produced by the NVIDIA OmniverseTM platform are used to train System 1. In addition to performing multistep tasks that call for extensive context and combinations of broad skills, GR00T N1 can readily generalise across typical tasks, including gripping, manipulating objects with one or both arms, and transferring goods from one arm to another. These features are applicable to a variety of use cases, including inspection, packing, and material handling. For their particular humanoid robot or task, developers and researchers can post-train GR00T N1 using synthetic or real data.
Other Smart Features of GROOT
Huang used a post-trained strategy based on GR00T N1 to demonstrate 1X’s humanoid robot automatically completing household cleaning tasks during his GTC keynote address. The autonomous capabilities of the robot are the outcome of 1X and NVIDIA’s AI training partnership. The CEO of 1X Technologies, Bernt Børnich, said that learning and flexibility are key to the future of humanoids. He added that NVIDIA’s GR00T N1 significantly improves robot thinking and skills as we build our own models. We completely deployed on NEO Gamma with very little post-training data, furthering our goal of building robots that are companions rather than merely tools that can help people in significant, incalculable ways. Other top humanoid developers throughout the world, like Boston Dynamics, Mentee Robotics, NEURA Robotics, and Agility Robotics, have early access to GR00T N1.
With the INR 1,700 crore investment in Trump World Center Pune, a 1.6 million square foot office complex, the Trump Organisation is entering the Indian commercial real estate market. Tribeca Developers will work with Kundan Spaces to create the project, which has an estimated sales potential of INR 2,500 crore. The 27-storey commercial tower, which would be the Trump Organisation’s first office building in India and second endeavour in Pune, will be situated on a 4.3-acre area in the Koregaon Park annexe of Pune. The business previously collaborated with Panchshil Realty on a high-end residential Trump Tower project in the city.
Centre’s Attractions
Features of Trump World Center
Pune
There are two office towers: one for large, leasable workplaces and
the other for strata sales, which are smaller office spaces.
A street of luxury shops featuring luxury brands.
The first Trump Club in India, which provides upscale dining,
entertainment, and business networking opportunities.
For office workers, amenities include childcare centres, hair salons,
auditoriums, fitness centres, sports facilities, spas, dining options, and
supermarkets.
Speaking about the project, Tribeca Developers’ founder, Kalpesh Mehta, said the company is spending INR 1,700 crore on the commercial project in Pune, with a 50/50 revenue-sharing arrangement with our partner. Debt, equity, and sales revenues are being used to finance the project. Small office spaces between 5,000 and 7,000 square feet are the focus of Tribeca Developers’ direct sales strategy; the remainder of the spaces will be leased. The property will also have retail areas, though not in the shape of a mall. Instead, these will have food and beverage shops to meet the needs of business tenants.
India to Witness More Trump-Branded Projects in Coming Years
Three more upscale residential developments in North and South India are planned by Tribeca Developers, which currently has four Trump Tower residential projects in India (Mumbai, Pune, Gurugram, and Kolkata). These new projects will cost between INR 6,000 and INR 7,000 crore in total. Although no official announcements have been made yet, Mehta also alluded to potential future forays into residential and hospitality projects under the Trump brand. “India has embraced the Trump brand with remarkable enthusiasm,” said Eric Trump, Executive Vice President of The Trump Organisation, who expressed excitement about the growth. The brand is developing its first commercial venture in India following the success of its residential partnerships.
In keeping with the traditions of Trump buildings around the world, Trump World Center Pune will establish a new bar for excellence. There are now four Trump Tower developments in India, totalling 3.5 million square feet, located in Mumbai, Pune, Gurugram, and Kolkata. India will soon overtake the US as the country with the most Trump-branded properties, with more releases anticipated. High-net-worth individuals (HNIs), non-resident Indians (NRIs), and Bollywood celebrities are among the purchasers of the ultra-luxury homes in the Gurugram and Kolkata Trump Towers, which are expected to be completed in 2025.
In a strategic move to diversify its portfolio, Bengaluru-based meme marketing company Wubba Lubba Dub Dub (WLDD) has acquired a majority stake in the direct-to-consumer (D2C) sneaker brand 7-10. This acquisition aligns with WLDD’s ambition to evolve into a comprehensive media tech company, offering deeper insights into brand building and operations.
Acquisition Details
WLDD has secured over a 70% stake in 7-10 through an all-cash transaction. Consequently, 7-10 will now function as a subsidiary under the WLDD umbrella.
The Growing Sneaker Market in India
The acquisition of 7-10 comes at a time when India’s sneaker market is booming. According to market research, revenue in the Indian sneaker market is projected to reach approximately $37.25 million by 2025, with an expected annual growth rate of 6.97% from 2025 to 2029.
This growth is mainly driven by rising disposable incomes, increasing fashion consciousness, and the growing popularity of streetwear culture. Global giants like Nike and Adidas have long dominated the space, but homegrown brands are gaining traction by offering affordable yet stylish alternatives. The direct-to-consumer (D2C) model has allowed brands like 7-10 to build a strong online presence, connect directly with customers, and bypass traditional retail markups.
Why a Media Tech Firm is Investing in Sneakers
WLDD, known for its expertise in meme marketing and influencer-driven content, has previously helped brands build their digital presence. By acquiring 7-10, WLDD is taking a hands-on approach to understanding the challenges and nuances of running a D2C business firsthand. This move allows them to experiment with marketing strategies, consumer engagement, and product positioning in real time.
This is not the first time WLDD has expanded beyond media. It previously acquired ScoopWhoop, a digital media platform. The company’s broader vision is to evolve into a new-age media tech entity that not only markets brands but owns and operates them.
About 7-10
Established in 2021 by Shibani Bhagat, 7-10 is a Mumbai-based sneaker design house that prides itself on being entirely homegrown. The brand offers high-fashion designs combined with superior quality and affordability. Their product range includes unique high-top, low-top, and chunky sneaker designs, catering to both men and women. Additionally, 7-10 provides customisation options for its sneakers, allowing customers to personalise their footwear.
About WLDD
Founded in 2018 by Arihant Jain, Jaidev Kesti, and Vivekanand Kilari, WLDD is a digital marketing platform. The company specialises in enhancing brands’ social media presence through meme marketing, short-form video content, and influencer collaborations.
